GAYLE HOCKIN
FASHION COMMUNICATION PORTFOLIO
Photo by; Gayle Hockin
+44 (0) 7507153079
Vattanac Capital: Marketing Hugo Boss Brioni TWG Tea Longchamp
Jackwills
July 2014 July 2015
VATTANAC CAPITAL
Brioni is franchised by Vattanac Capital for Cambodia. Being one of the most established and bespoke brands worldwide. Brioni in Cambodia was a challenging market to break. The biggest challenge was to gain the understanding from the local market about the importance and specialities of the designs and fabrics. • • • • •
July 2014 July 2015 PR and Marketing strategies Staff training Visual Merchandising Store set up
Grand opening e vent
July 2014 July 2015
Longchamp is franchised by Vattanac Capital for Cambodia. A French handbag brand, which is affordable luxury. Known for the famous Le Pliage Bag and their adventurous colourful leather goods. • • • • •
Social Media PR and Marketing Press releases and press interviews Grand Opening event Product Placement
D
Dunhill provided a theme on ‘Quadratura’, from this we were required to develop a concept and design that would fit into the Dunhill store in London. My outcome focuses on the Dunhill heritage and keeps the idea of traditional English woven clothes. Therefore my concept involved yarn and yarn cones. In this it represented the initial theme of ‘Quadratura’ by the way the yarn inter woven into a perspective. My design was shortlisted as a window display for the London Dunhill store.
Digital Artwork By: Gayle Hockin