Portfolio

GAYLE HOCKIN

FASHION COMMUNICATION PORTFOLIO

Photo by; Gayle Hockin

Contact Details

Gayle Hockin

Gayle Hockin Telephone: +44 (0)7846 134050 Email: gayle.hockin@gmail.com

Contents Photography Journalism Visual Merchandising Public Relations Events Publications CV

Photo by; Gayle Hockin

The Morning After The Night Before...

The morning after the night before is a photo shoot inspired by a street and urban trend. It was styled for a music and fashion magazine, and appeals to both male and females. The overall concept was to create a relaxed and cool environment in which both models felt comfortable in one another’s company.

It also portrays a punk rock and edgy vibe.

All styling and photography by: Gayle Hockin

Leggings, £22 Topshop Shoes, £25 Republic Fur Coat, vintage Model’s own T-shirt, £20 Topshop

All styling and photography by: Gayle Hockin

Dude: T-shirt, £18 Urban Outfitters Jean, £45 Element Betty : T-Shirt £24 River Island Leggings, £22 Topshop Opposite page: Dude: Hat, £16 Dickies Jeans, £32 Hollister Shoes £40 Vans Betty:Hat, £10 H&M. T-shirt, £18 Topshop Necklane, £14 Urban Outfitters

All styling and photography by: Gayle Hockin

Leather jacket, £55 River Island Ring, £8 Accessorise

The Inspirational Issue

This photo shoot is inspired by one of my role models Darcey Bussell. The famous ballerina is very elegant, ladylike and graceful. These elements were a huge inspiration towards the photo shoot. I wanted to portray these features combining with a quirky fashion twist by experimenting with styling and accessories. In keeping with the traditional ballet image was crucial, and it also added a controversial take on the theme.

All styling and photography by: Gayle Hockin

All styling and photography by: Gayle Hockin

Photo by; Gayle Hockin

ckin

Photo by; Gayle Hockin

Journalism

All styling and photography by: Gayle Hockin

I

t was as if the room had an instant optimistic feel about it when Daisy Finetto entered, her individual style made her seem so ‘cool’. Wearing white sneaker high tops, wet look leggings and a big fur coat that looked like it was almost hugging her; she was very welcoming and made the whole environment in the room comfortable.

First impressions of the Indie girl, singer, and song writer were that she is fun and smiley. Maybe a bit of a joker?

From style icon Alexa Chung to successful lead singer Florence Welch, Daisy Finetto has her own distinct style down to a tee. Part of the new, fun and quirky band, 21 year old lead singer Daisy is joined by her brother Thomas Finetto, drummer Benji Huntrods and assisting guitarist Ben Brown to form the band Mausi. The group all met in Newcastle where they realised they joined together with their talent and passion for music. Siblings Daisy and Thomas are from Milan, Italy. They only moved over to England to study at University. Whether or not this has anything to do with Daisy’s outtake on fashion, the lead singer is definitely style personified and has engaged her own approach to the style industry. Her own chic twist fits the style of the band and their sound perfectly. Daisy describes Mausi’s sound as ‘Euro-indie-synth-pop’. Their new single certainly lives up to this and makes easy listening to a point where it is almost addictive, most iPods will most definitely have their new track ‘Sol’ on repeat. Focusing on Daisy’s unique look, when asked who her music influences were, she answered; ‘Some of the female artists and bands that influence me are Lana Del Ray, Imogen Heap, The Noisettes, Yeah Yeah Yeah’s and Metric.’ As a band they agreed that their main aspirations are towards French indie rock band Phoenix. Groups like The Yeah, Yeah, Yeahs and The Noisettes work so well because the bands as a whole are fun, outgoing, and daring.

Just like Mausi using a striking and bubbly female lead singer appeals to a wider audience and intrigues the listeners into them over and over. Daisy on the other hand stands out from that ‘Rock and roll’ lifestyle of demand and convention, she says; ‘I personally like a little bit of vintage, I like modifying clothes I buy cheaply. I like to follow trends so spending a lot of money on them would make me broke.

I Love Camden market’ Daisy’s creative mind not only excels in her song writing but fashion sense too, she likes to experiment with trends to fit to her own manner. When asked what her most inspiring trend was at the minute she answered,

‘I am loving animal print at the moment. Black, bulky heels. Skulls’. Daring Daisy states that she is ‘Loving Givenchy’ at the minute, with the new collection for Autumn/ Winter 2011, Daisy could definitely rock the stage with the new quirky floral patterns and sharpish black skirts.

Daisy appears so natural in the environment of performing live, and her body language gives it away that it is where she is supposed to be. However the band obviously wouldn’t be Mausi without the rest of the eye candy to complete the band and its look. Benji, Thomas and Ben also pull off their own style to symbolise their part in the band. It’s all about the tidy pumps, chinos and simple tees to get the complete well-groomed Mausi look.

Their simplicity yet stylish look works well as it compliments and enhances Daisy’s look. Let’s face it, this band have it all. Their attitude towards each other was casual and fun.

First impressions were that each member is creative thinker and all have a strong personalities to contribute towards the band. Soon enough they will be taking over the gig venues, fashion magazines and be all over the radio.

Nevertheless they have all worked extremely hard to get to where they are now. Daisy is studying Design for Industry at University in her final year. However she always finds the time to spend with the band, playing, promoting and continuously thinking of new ideas with her creative mind. But what makes them so loveable is, despite the pressures, the fact they are still always so friendly,exciting and no matter what, always having fun and enjoying what they love most. On and off stage Daisy believes there are no hidden traits, she is who she is, and the effortless look comes easily keeps to her distinctive style no matter the occasion. She pulls off the red hair and sharp style fringe very well, almost resembling Karen O from The Yeah Yeah Yeahs. Behind her indie rock haircut, perfect for going wild when on stage, Daisy gets away with wearing simplicity make up. Her flawless face enables her to show off her features without that over the top caked in face-paint look most pop stars tend to go for these days. The orange jumpsuit Daisy wears in the photo shoot was chosen by herself. The accessories she compliments it with work superbly. She knows exactly what looks amazing and what doesn’t. Well it’s no hidden gem or trick up the sleeve, Daisy confesses; ‘Vintage shops, online, Primark, Urban Outfitters, Markets’. High street in fact is the place to find these ideal items. It is a case of looking hard and experimenting with out of the ordinary garments that you wouldn’t usually think twice about trying it on.

‘Probably a new pair of heels I bought from Office the other week. Big black chunky wedge strappy heels. Yum’. Says Daisy as she talks about what her essentials in her wardrobe are at the minute. Daisy can also pull off that glamorous pop star look when she models her favourite pair of black heels, which are sensational.

All styling and photography by: Gayle Hockin

‘I am loving animal print at the moment.

Black, bulky heels. Skulls. Loving Givenchy.’

When performing Daisy admits to always styling herself and thinks it is important to portray what she wants through her clothes, and not someone else telling her what she should look like. As well as this the band produced their own music video to their new single ‘Sol’. It is based around summer time so it is very energetic. A very artist approach has been put towards the outcome of the video, using their own photos and videos whilst on tour, just following their journey. It looks amazing.

Mausi admits to the bands love for fashion, and how it is crucial for a group to have their own, individual image to set themselves apart from the artists out there. Mausi have done a great job of creating their own look to suit their sound and personalities perfectly, without even trying it came hand in hand. ‘The Kitsune record label inspire us as it’s a cross over between music and fashion, we believe that alongside making music a band needs to have an awesome image’.

Kitsune cover a huge area in the Music industry, mainly focusing on Indie, Electro bands and artists. Their successful fashion line inspires Mausi to also consider doing their own fashion collaboration one day; ‘We would love to work with Kitsune and release a clothing brand with them’ The fun loving band make it pretty obvious that they have high ambitions, in which they are guaranteed to fulfil, but also show they are a tight knit group of friends doing what they love most and what comes as second nature to them.

‘A gig we played at the beginning of the year in Cambridge, it was a student ball and there was free food, free drink and bouncy castles all night, the band did a great job, and it was a very successful evening all round. Awesome’. During the photo shoot Mausi confessed they preferred a more casual look rather than a posy album cover shoot. Agreeable, it suited them a lot better and gets the perception of their band across; they were really entertaining to be around. Mausi revealed that a lot of their material was inspired by Daisy and Tom’s home in Italy, where they spent a lot of time together as a band. Enjoying the culture, sun shine and no doubt night life, just like any other students, they were are down to earth and really know how to lift the ambience.

Having a European influence is a brilliant asset to their sound to bring in a good beat and toe tapping base line.

Mausi are currently doing a tour around small venues in the UK, this is to help launch their new Single and generally make awareness about how exceptional this new band really is.

Like most musicians people adapt and change over time to fit to their band, nevertheless Daisy has it spot on at this point in time, and hopefully always will.

With her vintage edge and classic haircut. Daisy left taking her smile and charisma with her it’s almost inevitable we will definitely be seeing her again in the near future.

All styling and photography by: Gayle Hockin

Visual Merchandising

D

Dunhill provided a theme on ‘Quadratura’, from this we were required to develop a concept and design that would fit into the Dunhill store in London. My outcome focuses on the Dunhill heritage and keeps the idea of traditional English woven clothes. Therefore my concept involved yarn and yarn cones. In this it represented the initial theme of ‘Quadratura’ by the way the yarn inter woven into a perspective. My design was shortlisted as a window display for the London Dunhill store.

Digital Artwork By: Gayle Hockin

PR public relations

Photo by; Gayle Hockin

Public Relations

Link PR To understand the PR industry in more depth I was created my own potential company.

LINK pr was my concept and company name.

I designed the logo, made an ideal client list, wrote a press release and had a company strategy. It is based around music, fashion and collaborations between the two.

This gave me an insight into the potential of a PR company and how to reach out to possible and current clients in new and innovative ways.

Gayle Hockin 37 Buston Terrace, London LD3 2JL Tel.07846134050 info@linkpr.co.uk

Link PR is an agency that provides an exciting and productive future for new and upcoming artists, in the music, photography, design and fashion industry.

We aim to introduce innovative and quirky talent into all sectors of their trade. Link encourages their clients to create collaborations with one another to widen their experiences as well as success. As a company we are very approachable and welcome any new talent that we believe will make a success.

We believe in being an open minded, diverse and determined to make the most of any client in hand, and particularly seek original eccentric talent.

Targeted at graduates and more younger new comers, we want to motivate clients to persue their dreams in the market place dedicated to them and become recognisable worldwide. Link PR are all about broadening people’s horizons and trying new exciting things.

www.linkpr.co.uk

; Always like this.

Photo by; Gayle Hockin

Events

If Music Could Talk

This project is inspired by my passion for music. I designed an exhibition that would showcase music photography from 1960s to present day. I focused on the location, promotional aspects and the whole running of the event.

I wanted to create an underground and quirky atmosphere to fit in with the photography. I designed some types of guerrilla marketing and photoshop images to support my overall concept for the event.

Digital Artwork By: Gayle Hockin

These are photohop images of how the exhibition will look like.

It gives an overall theme and concept of underground and grungy feel, displaying a series of rock music throughout the years, aswell as

Digital Artwork By: Gayle Hockin

publications

Publications

Photo by; Gayle Hockin

Publications

Magazine PLUGGED IN is a magazine targeted towards music and style lovers. The publication is designed to represent myself and all the things that i am interested in. It has a gruny and student feel to it. It included articles on festivals, album reviews and fashion shoots, as well as an interview and photoshoot with a band. Aimed at both male and female there is a wide variety of fashion and music topics covered that will appeal to both.

Trend prediction This project discoveres four possible new trends for Spring/Summer 2012. I researched into Renewable Energy as a common topic of society today. From this I developed a concept, mood board, colour palette and textures. The four trends were titled; Tidal, Turbulence, Raindrops and Solar. These represent the 4 main elements of Renewable Energy.

SUSTAINABILITY Gayle Hockin Trend Book Spring/Summer 2012

Final Major Project The final major project was based on a topic of our choice. As I enjoyed previous events modules I decided to collaborate all my expertise and came up with my concept. The Mixmag Store. It focuses on the well known brand Mixmag, and from this I developed and designed an experiential retail environment in which customers can interact with the store. The main audience is those who are music inspired and the concept is driven by nightclub setting and ambience. As well as developing a store design, I created a promotional book and press pack.

Gayle V Hockin

Nationality: British +44 (0)7846 134050 Gender: Female gayle.hockin@gmail.com

Full clean current driving licence

Personal Profile I thrive at communicating and consider myself to be an effective networker. I am a well-­‐motivated, determined and committed individual, aiming to do my best at any task in hand. I possess the ability to work as an individual or as part of a team.

I am always eager to learn new skills or better the ones I already have. As a creative thinker I can contribute ideas to any team or company.

Work Experience:

Camp Tioga, RD1 Box 54, Thompson, Pennsylvania Camp Counsellor: Summer 2011

Consistent leadership and responsibility for children’s well-­‐being, dealing with issues and problems on a daily basis means I have become extremely adept at evaluating situations and making quick decisions. I was a specialist in the media centre, where I was able to use my proficient IT skills specialising in music technology, movie making and photography. It helped me to be able to think on my feet and gave me great leadership skills.

O2 Academy Newcastle: 2009-­‐2010

I worked behind the busy bar when there was a music event being staged. This tested my skills under pressure. As well as serving customers, I had to clean the bar and arena after every shift.

Excellent communication was required with the customers, which I thoroughly enjoyed. Handling money was a big role in the job and required meticulous skills; all these tasks were executed at a fast moving pace. This job enhanced my passion for music and gave me drive towards the industry.

Early Excellence: 2007-­‐2009

Training and resource centre for young children at school and in education. My main job was accurate stock checking, replenishment of sold items and tidying the resource centre. As I progressed through the job I was given roles of helping the customers and dealing with the public. The well established centre required a dedicated approach to the role, with great manners and punctuality.

Education

Northumbria University 2009 to present: BA(Hons) Fashion Communication

Modules Include: Brand and Design

Product Promotion

Communications and Public Relations Media and Public Relation

Events Management and Entertainment Project Research Concept Realisation and Promotion IT for Fashion Communication

Huddersfield New College 2007-­‐2009

A levels: Dance (A), Media Studies (B), English Language (D)

Hipperholme Grammar School 2002-­‐2007 GCSE: Religious Studies (A), Art (A), English Language (B), French (B), English Literature (B), Maths (C), ICT (C), Drama (C), Geography (C), Science (C)

Summary of Achievements, Skills and Interests: •

I have gained my Bronze Duke of Edinburgh’s award. This involved team skills, determination and hard work.

•

I have been elected to the Snow Sports committee for Northumbria University. The role requires organising trips, socials and a holiday abroad for 150 people. I thoroughly enjoy being on the Snow sports committee as it allows me to meet new people and create group atmosphere.

•

I have first-­‐class skills for PC and MAC, including: Adobe Photoshop, InDesign and iMovie. I am confident using computer equipment, and have basic skills for high quality photography.

•

My Visual Merchandising designs were shortlisted for a Dunhill window display in 2011.

•

Promoting events and night clubs in Newcastle and Huddersfield. This utilised my people skills, and I was required to sell events to the general public successfully.

•

A passion for Dance -­‐ I have achieved grades Intermediate Ballet, Modern and Grade 6 tap. A huge amount of determination and dedication was put into attaining these high levels.

•

Music and events play a big role in my life. I love attending current gigs, festivals and constantly read up to date news and releases on the music industry.

Referees:

Ms. Marsden Early Excellence New Hey Road Outlane Huddersfield HD3 3YJ Tel: +44(0)1422 311314

Ms Gayle Cantrell Northumbria University City Campus East Newcastle upon Tyne NE1 8ST +44(0) 1912273258

Gayle Hockin