N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves
Content page The following visuals represent an example of typographic and color usage for branded materials
Branding Guidelines
Branding Guidelines Version- 1.01
October 2023
Content page The following visuals represent an example of typographic and color usage for branded materials
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PRIMARY LOGO Our logo is constructed with SA Woodland Hills, Copperplate Light and JaneAusten.
LOGO SIZE Do not reproduce the logo below the specified sizes.
Digital
1 inch
75 pixels
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SECONDARY LOGO & ICON Secondary logos that are to be used.
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LOGO SAFE ZONE This is the safe zone of the logo. The safe zone is a space around the logo that must always be used as clear space so that the logo always has room for good readability.
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LOGO USAGE It is permissible to use the logo in our specified color palette.
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SOCIAL MEDIA ICONS Our profile pictures are used in the color profiles below, on social media the company name is always next to or below the icon, hence the N Bar brand is sufficient to show here.
Facebook 400 x 400 pixels
Pinterest 400 x 300 pixels
YouTube 250 x 250 pixels
Twitter 1080 x 1080 pixels
Instagram 180 x 180 pixels
TikTok 110 x 110 pixels
Application Grid 36 field grid
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Content page The following visuals represent an example of typographic and color usage for branded materials
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N BAR BRAND Our N Bar icon is the primary graphic element of our brand.
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COLOR - ColorPALETTE Palette
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Color is a foundational element of the N Bar Brainbrand, and cues natural ingredients Wave brand, andthe cues the natural ingre-in our products. dients in our products. Do not alter these colors.
Black Bull
Western Pine
Sage Bush
Rattler
Shed Horn
Hex
#d9edf2
Hex
#2f3323
Hex
#736e59
Hex
#aa815b
Hex
#F8F5F3
R G B
217 237 242
R G B
47 51 35
R G B
115 110 89
R G B
170 129 91
R G B
248 245 243
C M Y K
18 0 6 0
C M Y K
70 55 76 68
C M Y K
50 42 58 31
C M Y K
27 45 63 19
C M Y K
2 2 2 0
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TYPOGRAPHY Color Palette -
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Our consist of a combination of the Colorfonts is a foundational element of the Brainfollowing: Aviano Bold, Open Sans Regular, Wave brand, and cues the natural ingreAddington CFproducts. Light Italic and Grold Medium. dients in our All modern fonts that are timeless, but still embody a high-end western feel. Do not alter these colors.
Aviano - Bold
Open Sans - Regular
Addington CF - Italic Light
Grold - Medium
ABCDEFGHIJKLMNOPQRSTUWVXYZ abcdefghijklmnopqrstuwvxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUWVXYZ abcdefghijklmnopqrstuwvxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUWVXYZ abcdefghijklmnopqrstuwvxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUWVXYZ abcdefghijklmnopqrstuwvxyz 0123456789
N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves
TYPOGRAPHIC HIERARCHY Color PHette -
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The represents an example Colorfollowing is a foundational element of theofBraintypographic style usage for Wave brand,hierarchy and cues and the natural ingreuse onin branded materials. dients our products. Do not alter these colors.
Aviano - Bold 44pt
“A STEAK WITH HISTORY”
Open sans - Regular 14pt
In the heart of Montana’s sweeping vistas, N Bar Ranch Steaks thrives as a symbol of authenticity and respect for the land. Here, our cattle thrive on sprawling landscapes, where they roam freely, grazing on pristine pastures nourished by nature itself. This connection to the land, coupled with our unwavering commitment to sustainable practices, ensures that every bite you savor is not just a testament to quality but also to the preservation of our precious environment.
Addington - Light Italic 14pt
In the heart of Montana’s sweeping vistas, N Bar Ranch Steaks thrives as a symbol of authenticity and respect for the land. Here, our cattle thrive on sprawling landscapes, where they roam freely, grazing on pristine pastures nourished by nature itself. This connection to the land, coupled with our unwavering commitment to sustainable practices, ensures that every bite you savor is not just a testament to quality but also to the preservation of our precious environment.
Grold - Medium 12pt | Tracking: 50
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N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves
TYPOGRAPHY & COLOR Color PHette - -
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The visuals represent example Colorfollowing is a foundational elementan of the Brainof typographic and color usage for branded Wave brand, and cues the natural ingrematerials. dients in our products. Do not alter these colors.
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ICON SET These icons are a reflection of our nostalgic style. These icons will mainly be used on branded materials such as our website, mobile application and N Bar Signature Steaks apparel.
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N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves
PHOTOGRAPHY - Photography Our photography style isstyle, one the thatgoal tellsisa to this is our photography story. essense the producer, alwaysCapturing place ourthe target groupofcentrally in the the product the consumer. portrait with and a spontaneous appearance, and it is desirable to always have color tones in our house style.
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SOCIAL MEDIA TEMPLATE The following visuals show our social media style. The style is a combination of warm, western + raw. Authenticy is key when promoting our product.
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MERCHANDISE N Bar Signature Steaks is more than just steaks. Here is a glimpse into the the N Bar Signature Steaks merchandise, starting with a cooler bag to ensure our customers are able to get their purchases home without jeopardizing the quality of the culinary experience.
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N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves
MERCHANDISE Mobile Application Customized butcher paperthe thaticon canwill also On our mobile application bebe doubled use asicons tissue in apparel used justto like the ofpaper the social media purchase bags. avatars. This ensures recognition.
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N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves
MERCHANDISE - Hoody BrainWaves T-shirts, sweatshirts, cups, knife“W” sets... and Our hoody features the playful script. more! and is accessible in all suggested color combinations on page 8.
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