2012 Event Summary
April 1, 2012
Lakefront Arena
New Orleans, La.
Summary of Contents SUMMARY OF SPONSORSHIP BENEFITS - OUTLINE & DESCRIPTION OF SPONSOR BENEFITS.........................................................3
EVENT HISTORY - ABOUT THE EVENT................................................................................................................7 - TEAM ROSTERS.....................................................................................................................8 - EVENT RESULTS....................................................................................................................9
ADVERTISING & PROMOTION - SAMPLES OF ADVERTISEMENTS AND MARKETING........................................................ 11
MEDIA & ON-SITE EXPOSURE - IN-GAME TELEVISION EXPOSURE.....................................................................................15 - BILLBOARDS AND ENHANCEMENTS.................................................................................18 - COMMERCIAL UNITS...........................................................................................................19 - OFFICIAL SOUVENIR PROGRAM........................................................................................21
PRESS COVERAGE - SUMMARY OF MEDIA COVERAGE.....................................................................................23
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Sponsorship Benefits Sponsors can create a customized program using a “menu” approach. Our goal is to create a meaningful package that achieves your marketing objectives and adheres to your budget. BRANDING
- Category Exclusivity - Use of logos associated with the event - Sponsor’s name can be incorporated into the event name and logo. Below are several examples of where the event logo will appear: - All audio and graphic mentions during the broadcast - Court decal - Advertising materials and press releases - Backboard support decals - Event website - Event merchandise - Courtside signage - Tickets - Press releases
Tip-off of the East vs. West game.
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Sponsorship Benefits Television Exposure
- “In-game” commercial units. - Unobstructed “in-game” television exposure on the courtside signage. - Opening and closing billboards. - In-game enhancements. - Court decals - Entitlement of the television broadcast (including audio, video and promotional mentions.). - Logo exposure on the backboard supports. - Logo exposure on the bench chairbacks.
Jeremy Hollowell, an Indiana commit, goes up for the dunk.
Additional Media Exposure
- Logo inclusion in all national and local advertising and promotional materials. - Logo and link on the event website. - Logo and link on all press releases.
On-Site Exposure
- “In-game” exposure on the courtside signage. - Public address announcements in each game. - Scoreboard mentions in each game. - On-site display in a high traffic area inside the arena. 4 AllAmericanChampionship.com
Sponsorship Benefits Promotional Opportunities
- Opportunity to develop a customized marketing program to leverage the sponsorship (e.g. sweepstakes, retail promotion, sales incentive, etc.). - Opportunity to create a halftime or time-out on-court promotion. - The right to use game footage and photos from the event for promotional purposes. - Opportunity for an employee or customer to deliver the “game-ball” prior to tip-off of one game. - Presentation of a post-game award.
Nerlens Noel, the top ranked recruit in the country, drives to the basket during the East vs. West match-up.
Official Souvenir Program
- Name and logo on front cover. - Full-page, four color advertisement in the body of the program. - Full-page, four color advertisement on the inside front cover. - Full-page, four color advertisement on the back cover. - Full-page for “Welcome” and corporate message. - Full-page, black and white advertisement in the body of the program.
Tickets and Hospitality
- Premium location tickets for each night. - Promotional tickets to give away to clients or use in retail promotions. 5 AllAmericanChampionship.com
About the Event The All-American Championship takes place annually during the men’s Division I collegiate basketball championship. Four teams representing each region of the country (North, South, East, and West) participate in a doubleheader format. Each of the four teams is coached by a head coach of a nationally-prominent high school program and assisted by a coach from the host city. A panel of the foremost high school basketball experts in the nation comprise the All-American Championship selection committee. “National interest in high school basketball is at an all-time high,” says Rick Giles, president of the Gazelle Group. “The proliferation of television coverage, recruiting websites, and magazines have enabled fans to become more aware than ever of the premier high school players. With the nation’s focus on basketball during March and the first weekend of April, the All-American Championship provides these players with a showcase on the biggest stage in the country.”
Jerami Grant, a Syracuse commit, signs autographs for fans at Bracket Town.
The 2012 All-American Championship was held in New Orleans, Louisiana. From the world-renowned French Quarter and Bourbon Street, to its many 19th century mansions, to its boutique stores and antique shops, to the best jazz in the world, New Orleans offers something for everyone. That is why New Orleans is ranked among the 10 most visited cities in the country. There is simply no other city like New Orleans. New Orleans’ tourist and convention industry is a $5.5 billion juggernaut. Roughly 350,000 people live in New Orleans and almost 500,000 people live in the metropolitan New Orleans area. 7 AllAmericanChampionship.com
Team Rosters The 2012 All-American Championship featured 32 seniors, each of whom was ranked among the Top 100 players in the country. Of the 8 juniors who participated, each was ranked among the Top 30 nationally. EAST TEAM - Head Coach Craig Brownson; Assistant Coach: Chris Jennings Name Nate Britt Omar Calhoun Dajuan Coleman Jerami Grant Ricardo Ledo Mitch McGary Nerlens Noel Christopher Obekpa D'Vauntes Smith-Rivera Kaleb Tarczewski
Pos. G G C F G F C C G C
Ht. 6-1 6-3 6-10 6-7 6-6 6-10 6-10 6-8 6-3 7-0
Cl. Jr. Sr. Sr. Sr. Sr. Sr. Sr. Sr. Sr. Sr.
Hometown/School Upper Marlboro, Md./Gonzaga College H.S. Brooklyn, N.Y./Christ the King H.S. Syracuse, N.Y./Jamesville-Dewitt H.S. Bowie, Md./DeMatha Catholic H.S. Providence, R.I./South Kent School Porter, Ind./Brewster Academy Everett, Mass./Tilton School Babylon, N.Y./Our Savior New American School Indianapolis, Ind./Oak Hill Academy Claremont, N.H./St. Mark's School
WEST TEAM - Head Coach Bob Cimmino; Assistant Coach: Bill Gallagher
Name Dominic Artis Willie Cauley Shaquille Cleare Keith Frazier Aaron Harrison Andrew Harrison Matt Jones Cameron Ridley L.J. Rose Gabe York
Pos. G C C G G G G C G G
Ht. 6-1 6-11 6-9 6-5 6-5 6-5 6-4 6-10 6-3 6-2
Cl. Sr. Sr. Sr. Jr. Jr. Jr. Jr. Sr. Sr. Sr.
Hometown/School Richmond, Calif./Findlay College Prep (Nev.) Spearville, Kan./Olathe Northwest H.S. Houston, Texas/The Village School Dallas, Texas/Kimball H.S. Richmond, Texas/Travis H.S. Richmond, Texas/Travis H.S. DeSoto, Texas/DeSoto H.S. Richmond, Texas/Bush H.S. Houston, Texas/Westbury Christian H.S. Santa Ana, Calif./Orange Lutheran H.S.
NORTH TEAM - Head Coach Robert Smith; Assistant Coaches: Mike Krajcer, Gary DeCesare Name
Cameron Biedscheid Sam Dekker Mike Gesell Jeremy Hollowell Ronnie Johnson Kenny Kaminski Marc Loving Hanner Mosquera-Perea Glenn Robinson Adam Woodbury
Pos. Ht. F F G F G F F F F C
6-7 6-8 6-1 6-7 5-11 6-7 6-8 6-8 6-6 7-1
Cl. Sr. Sr. Sr. Sr. Sr. Sr. Jr. Sr. Sr. Sr.
Hometown/School
St. Louis, Mo./Cardinal Ritter College Prep Sheboygan, Wis./Sheboygan Lutheran H.S. South Sioux City, Neb./South Sioux City H.S. Indianapolis, Ind./Lawrence Central H.S. Indianapolis, Ind./North Central H.S. Medina, Ohio/Medina Senior H.S. Toledo, Ohio/St. John's H.S. LaPorte, Ind./La Lumiere School Schererville, Ind./Lake Central H.S. Sioux City, Iowa/East H.S.
SOUTH TEAM - Head Coach David Boyd; Assistant Coaches: Errol Gauff, Kevin Dankosky
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Name Robert Carter Javan Felix Ricardo Gathers William "Shaq" Goodwin Brannen Greene Joel James Shaquille Johnson Evan Nolte Braxton Ogbueze Derek Willis
Pos. F G F F G C F F G F
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Ht. 6-8 5-11 6-7 6-8 6-6 6-10 6-5 6-8 6-1 6-9
Cl. Sr. Sr. Sr. Sr. Jr. Sr. Sr. Sr. Sr. Jr.
Hometown/School Snellville, Ga./Shiloh H.S. New Orleans, La./St. Augustine H.S. Laplace, La./Riverside Academy Decatur, Ga./Southwest DeKalb H.S. Forsyth, Ga./Mary Persons H.S. West Palm Beach, Fla./Dwyer H.S. Alpharetta, Ga./Milton H.S. Milton, Ga./Milton H.S. Charlotte, N.C./United Faith Christian Academy Mount Washington, Ky./Bullitt East H.S.
College North Carolina Connecticut Syracuse Syracuse Providence Michigan Kentucky Undeclared Georgetown Arizona
College Oregon Kentucky Maryland Undeclared Undeclared Undeclared Duke Texas Baylor Arizona
College
Notre Dame Wisconsin Iowa Indiana Purdue Michigan State Ohio State Indiana Michigan Iowa
College Georgia Tech Texas Baylor Memphis Kansas North Carolina Auburn Virginia Florida Kentucky
Event Results 2012 ALL-AMERICAN CHAMPIONSHIP April 1 - Doubleheader East 84, West 72 South 86, North 85
Most Outstanding Players: Omar Calboun - Sr. - Christ the King - UConn (East) Cameron Ridley - Sr. - Bush - Texas (West) Joel James - Sr. - Dwyer - UNC (South) Glenn Robinson - Sr. - Lake Cental - Michigan (North)
Glenn Robinson, Most Outstanding Player from the North, goes up for the dunk on a breakaway against the South.
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Event Results 2011 ALL-AMERICAN CHAMPIONSHIP April 3 - Doubleheader South 93, North 91 (OT) West 107, East 104
Most Outstanding Players: Tony Parker - Jr. - Miller Grove - UCLA (South) B.J. Young - Sr. - McCluer North - Arkansas (North) Perry Ellis - Jr. - Wichita Heights - Kansas (West) Mo Harkless - Sr. - South Kent School - St. John’s (East)
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B.J. Young accepts the Most Outstanding Player Award for the North Team from Gazelle Group President, Rick Giles. AllAmericanChampionship.com
Advertisements Come See the Nation’s Top High School Players!
All-American Championship Lakefront Arena - University of New Orleans
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Come See The Future Stars of Basketball! All-American Championship - April 1st - 2pm Lakefront Arena - University of New Orleans H
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Advertisements
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Social Media
The official All-American Championship Twitter page.
The official All-American Championship Facebook page. AllAmericanChampionship.com
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Television Exposure
Courtside banner and court decal were shown in-arena, on ESPNU and ESPN3.
Minutes of television exposure on the courtside banner Game East vs. West
Network ESPN3 ESPN3
Game Time (EST) 3:00pm 4:30pm
Gatorade 13:49 10:55
Adidas 14:21 11:14
North vs. South East vs. West
ESPNU
9:00pm
13:49
14:21
North vs. South
ESPNU
10:30pm Total:
10:55 48:28
11:14 51:10
Minutes of television exposure on the backboard supports Game North vs. South East vs. West
Network ESPN3 ESPN3
North vs. South
ESPNU
East vs. West
ESPNU
Game Time (EST) 3:00pm 4:30pm 9:00pm
Backboard Supports 21:58 18:02 21:58
10:30pm Total:
18:02 1:20:00
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Television Exposure
NORTH vs. SOUTH Kenny Kaminski of Medina, Ohio signed to play with Michigan State in 2012.
Joel James, a 2012 UNC commit and event MOP, dunks over defender.
Ronnie Johnson, a 2012 Purdue commit, drives to the basket (above).
Glenn Robinson III, son of Purdue standout Glenn “Big Dog� Robinson, is a 2012 Michigan commit.
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Television Exposure
Nerlens Noel, the #1 recruit in the country, signed with Kentucky only weeks after being surrounded by Kentucky fans in New Orleans.
Cameron Ridley, a 2012 Texas commit, goes up against the #1 shot blocker in the country, Chris Obekpa.
EAST vs. WEST Jerami Grant, a 2012 Syracuse commit, dunks on a breakaway.
Adidas was the official apparel provider for the event.
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Television Exposure BILLBOARDS & ENHANCEMENTS
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Commercial Units
All-American Championship on ESPN3 Sponsor
Date: 4/1/2012 Game 1: East vs. West Time: 3:00 pm
Date: 4/1/2012 Game 2: North vs. South Time: 4:30 pm
Gatorade Adidas Verizon Adidas Gatorade Verizon Adidas Gatorade Adidas Verizon Adidas Gatorade Adidas Verizon
Airtime (EST) 3:09 3:17 3:28 3:41 3:53 4:08 4:19 4:38 4:48 4:59 5:21 5:32 5:33 5:44
pm pm pm pm pm pm pm pm pm pm pm pm pm pm
Commercial Spots: 14
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Commercial Units
All-American Championship on ESPNU
Date: 4/1/2012 Game 1: East vs. West Time: 9:00 pm
Date: 4/1/2012 Game 2: North vs. South Time: 10:30 pm
Sponsor
Airtime (EST)
Gatorade Adidas Verizon Adidas Gatorade Verizon Adidas Gatorade Adidas Verizon Adidas Gatorade Adidas Verizon
9:09 pm 9:17 pm 9:28 pm 9:41 pm 9:53 pm 10:08 pm 10:19 pm 10:38 pm 10:48 pm 10:59 pm 11:21 pm 11:32 pm 11:33 pm 11:44 pm
Commercial Spots: 14
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On-Site Exposure All-American Championship
April 1, 2012
OFFICIAL SOUVENIR PROGRAM Sponsor logos appeared inside the front cover and full page ads were displayed on the back cover and inside the back cover. The programs were distributed free to players, coaches, families, and fans on-site.
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On-Site Exposure
Jack Links truck display outside the entrance to arena.
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Customized Promotions
Two lucky fans participated in the Adidas Dress and Dribble promotion during each game.
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Press Coverage The All-American Championship has quickly become one the most recognizable high school showcase events in the country. Because of that, it receives extensive coverage in the mainstream media, as well as the media dedicated to high school sports. Among the outlets that chronicled the AllAmerican Championship are: - ESPN.com - Detroit Free Press - ESPNHS.com - Ft. Lauderdale Sun-Sentinel - CBSSports.com - Lower Hudson Journal (N.Y.) - Rivals.com - New Orleans Times-Picayune - Scout.com - New York Post - Slam.com - Philadelphia Inquirer - SNY.tv - Providence Journal - New York Times - Sheboyan (Wis.) Press - Boston Herald - Syracuse Post-Standard - Cleveland Plain-Dealer - AnnArbor.com - Connecticut News - BallinIsAHabit.net
- BurlisonOnBasketball.com - HoopNks.com - Hoops4Life.com - HoopScoop.com - InsideTheHall.com - SBNation.com - SportsNOLA.com - StarNewsOnline.com - TarHeelTimes.com - UMHoops.com
Arizona bound Gabe York talks with ESPN’s Paul Biancardi before the East vs. West All-American Championship Game (left). Former Arizona Wildcat, NCAA Champion (‘97), and current ESPN analyst, Miles Simon talks with Arizona commits Gabe York and Kaleb Tarczewski (above).
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