2012 Event Summary
April 1, 2012
Gatorade
Lakefront Arena
New Orleans, La.
Summary of Contents SUMMARY OF SPONSORSHIP BENEFITS - OUTLINE & DESCRIPTION OF SPONSOR BENEFITS.........................................................3
EVENT HISTORY - ABOUT THE EVENT................................................................................................................5 - TEAM ROSTERS.....................................................................................................................6 - EVENT RESULTS....................................................................................................................7
ADVERTISING & PROMOTION - SAMPLES OF ADVERTISEMENTS AND MARKETING..........................................................9
MEDIA & ON-SITE EXPOSURE - IN-GAME TELEVISION EXPOSURE.....................................................................................13 - BILLBOARDS AND ENHANCEMENTS.................................................................................16 - COMMERCIAL UNITS...........................................................................................................17 - OFFICIAL SOUVENIR PROGRAM........................................................................................19
PRESS COVERAGE - SUMMARY OF MEDIA COVERAGE.....................................................................................21
1 AllAmericanChampionship.com
Sponsorship Benefits TELEVISION EXPOSURE - Two (2) :30 commercial units in both the ESPNU and ESPN3 telecasts (8 total). - One (1) billboard on both the ESPNU and ESPN3 telecasts (4 total). - One (1) in-game enhancement on both the ESPNU and ESPN3 telecasts (4 total). - Logo exposure on the courtside banner that will be visible throughout both telecasts.
ON-SITE EXPOSURE AND PROMOTION - The opportunity to give a presentation to all of the participating players and coaches about Gatorade and hydration. - Logo exposure on the courtside banners that will be visible in-arena. - One (1) full page advertisement in the game program. - One (1) public address announcement per game (2 total).
3 AllAmericanChampionship.com
About the Event The All-American Championship takes place annually during the men’s Division I collegiate basketball championship. Four teams representing each region of the country (North, South, East, and West) participate in a doubleheader format. Each of the four teams is coached by a head coach of a nationally-prominent high school program and assisted by a coach from the host city. A panel of the foremost high school basketball experts in the nation comprise the All-American Championship selection committee. “National interest in high school basketball is at an all-time high,” says Rick Giles, president of the Gazelle Group. “The proliferation of television coverage, recruiting websites, and magazines have enabled fans to become more aware than ever of the premier high school players. With the nation’s focus on basketball during March and the first weekend of April, the All-American Championship provides these players with a showcase on the biggest stage in the country.”
Jerami Grant, a Syracuse commit, signs autographs for fans at Bracket Town.
The 2012 All-American Championship was held in New Orleans, Louisiana. From the world-renowned French Quarter and Bourbon Street, to its many 19th century mansions, to its boutique stores and antique shops, to the best jazz in the world, New Orleans offers something for everyone. That is why New Orleans is ranked among the 10 most visited cities in the country. There is simply no other city like New Orleans. New Orleans’ tourist and convention industry is a $5.5 billion juggernaut. Roughly 350,000 people live in New Orleans and almost 500,000 people live in the metropolitan New Orleans area. 5 AllAmericanChampionship.com
Team Rosters The 2012 All-American Championship featured 32 seniors, each of whom was ranked among the Top 100 players in the country. Of the 8 juniors who participated, each was ranked among the Top 30 nationally. EAST TEAM - Head Coach Craig Brownson; Assistant Coach: Chris Jennings Name Nate Britt Omar Calhoun Dajuan Coleman Jerami Grant Ricardo Ledo Mitch McGary Nerlens Noel Christopher Obekpa D'Vauntes Smith-Rivera Kaleb Tarczewski
Pos. G G C F G F C C G C
Ht. 6-1 6-3 6-10 6-7 6-6 6-10 6-10 6-8 6-3 7-0
Cl. Jr. Sr. Sr. Sr. Sr. Sr. Sr. Sr. Sr. Sr.
Hometown/School Upper Marlboro, Md./Gonzaga College H.S. Brooklyn, N.Y./Christ the King H.S. Syracuse, N.Y./Jamesville-Dewitt H.S. Bowie, Md./DeMatha Catholic H.S. Providence, R.I./South Kent School Porter, Ind./Brewster Academy Everett, Mass./Tilton School Babylon, N.Y./Our Savior New American School Indianapolis, Ind./Oak Hill Academy Claremont, N.H./St. Mark's School
WEST TEAM - Head Coach Bob Cimmino; Assistant Coach: Bill Gallagher
Name Dominic Artis Willie Cauley Shaquille Cleare Keith Frazier Aaron Harrison Andrew Harrison Matt Jones Cameron Ridley L.J. Rose Gabe York
Pos. G C C G G G G C G G
Ht. 6-1 6-11 6-9 6-5 6-5 6-5 6-4 6-10 6-3 6-2
Cl. Sr. Sr. Sr. Jr. Jr. Jr. Jr. Sr. Sr. Sr.
Hometown/School Richmond, Calif./Findlay College Prep (Nev.) Spearville, Kan./Olathe Northwest H.S. Houston, Texas/The Village School Dallas, Texas/Kimball H.S. Richmond, Texas/Travis H.S. Richmond, Texas/Travis H.S. DeSoto, Texas/DeSoto H.S. Richmond, Texas/Bush H.S. Houston, Texas/Westbury Christian H.S. Santa Ana, Calif./Orange Lutheran H.S.
NORTH TEAM - Head Coach Robert Smith; Assistant Coaches: Mike Krajcer, Gary DeCesare Name
Cameron Biedscheid Sam Dekker Mike Gesell Jeremy Hollowell Ronnie Johnson Kenny Kaminski Marc Loving Hanner Mosquera-Perea Glenn Robinson Adam Woodbury
Pos. Ht. F F G F G F F F F C
6-7 6-8 6-1 6-7 5-11 6-7 6-8 6-8 6-6 7-1
Cl. Sr. Sr. Sr. Sr. Sr. Sr. Jr. Sr. Sr. Sr.
Hometown/School
St. Louis, Mo./Cardinal Ritter College Prep Sheboygan, Wis./Sheboygan Lutheran H.S. South Sioux City, Neb./South Sioux City H.S. Indianapolis, Ind./Lawrence Central H.S. Indianapolis, Ind./North Central H.S. Medina, Ohio/Medina Senior H.S. Toledo, Ohio/St. John's H.S. LaPorte, Ind./La Lumiere School Schererville, Ind./Lake Central H.S. Sioux City, Iowa/East H.S.
SOUTH TEAM - Head Coach David Boyd; Assistant Coaches: Errol Gauff, Kevin Dankosky
6
Name Robert Carter Javan Felix Ricardo Gathers William "Shaq" Goodwin Brannen Greene Joel James Shaquille Johnson Evan Nolte Braxton Ogbueze Derek Willis
Pos. F G F F G C F F G F
AllAmericanChampionship.com
Ht. 6-8 5-11 6-7 6-8 6-6 6-10 6-5 6-8 6-1 6-9
Cl. Sr. Sr. Sr. Sr. Jr. Sr. Sr. Sr. Sr. Jr.
Hometown/School Snellville, Ga./Shiloh H.S. New Orleans, La./St. Augustine H.S. Laplace, La./Riverside Academy Decatur, Ga./Southwest DeKalb H.S. Forsyth, Ga./Mary Persons H.S. West Palm Beach, Fla./Dwyer H.S. Alpharetta, Ga./Milton H.S. Milton, Ga./Milton H.S. Charlotte, N.C./United Faith Christian Academy Mount Washington, Ky./Bullitt East H.S.
College North Carolina Connecticut Syracuse Syracuse Providence Michigan Kentucky Undeclared Georgetown Arizona
College Oregon Kentucky Maryland Undeclared Undeclared Undeclared Duke Texas Baylor Arizona
College
Notre Dame Wisconsin Iowa Indiana Purdue Michigan State Ohio State Indiana Michigan Iowa
College Georgia Tech Texas Baylor Memphis Kansas North Carolina Auburn Virginia Florida Kentucky
Event Results 2012 ALL-AMERICAN CHAMPIONSHIP April 1 - Doubleheader East 84, West 72 South 86, North 85
Most Outstanding Players: Omar Calboun - Sr. - Christ the King - UConn (East) Cameron Ridley - Sr. - Bush - Texas (West) Joel James - Sr. - Dwyer - UNC (South) Glenn Robinson - Sr. - Lake Cental - Michigan (North)
Glenn Robinson, Most Outstanding Player from the North, goes up for the dunk on a breakaway against the South.
7 AllAmericanChampionship.com
Event Results 2011 ALL-AMERICAN CHAMPIONSHIP April 3 - Doubleheader South 93, North 91 (OT) West 107, East 104
Most Outstanding Players: Tony Parker - Jr. - Miller Grove - Uncommitted (South) B.J. Young - Sr. - McCluer North - Arkansas (North) Perry Ellis - Jr. - Wichita Heights - Uncommitted (West) Mo Harkless - Sr. - South Kent School - St. John’s (East)
8
B.J. Young accepts the Most Outstanding Player Award for the North Team from Gazelle Group President, Rick Giles. AllAmericanChampionship.com
Advertisements Come See the Nation’s Top High School Players!
All-American Championship Lakefront Arena - University of New Orleans
April 1, 2012 - 2pm H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
TickeTs on sale now! Ticketmaster.com
AllAmericanChampionship.com
Come See The Future Stars of Basketball! All-American Championship - April 1st - 2pm Lakefront Arena - University of New Orleans H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
Tickets On Sale Now! - Ticketmaster.com allamericanchampionship.com
9 AllAmericanChampionship.com
Advertisements
10 AllAmericanChampionship.com
Social Media
The official All-American Championship Twitter page.
The official All-American Championship Facebook page. AllAmericanChampionship.com
11
Television Exposure
Courtside banner and court decal were shown in-arena, on ESPNU and ESPN3.
Minutes of television exposure on the courtside banner Game East vs. West
Network ESPN3 ESPN3
Game Time (EST) 3:00pm 4:30pm
Gatorade 13:49 10:55
North vs. South East vs. West
ESPNU
9:00pm
13:49
North vs. South
ESPNU
10:30pm Total:
10:55 48:28
13 AllAmericanChampionship.com
Television Exposure
NORTH vs. SOUTH Javan Felix of New Orleans signed to play with Texas in 2012.
Joel James, a 2012 UNC commit and event MOP, dunks over defender.
Ronnie Johnson, a 2012 Purdue commit, drives to the basket (above).
Simeon Head Coach Rob Smith, coached the North Team.
14
Glenn Robinson III, son of Purdue standout Glenn “Big Dog” Robinson, is a 2012 Michigan commit. AllAmericanChampionship.com
Television Exposure
Nerlens Noel, the #1 recruit in the country, signed with Kentucky only weeks after being surrounded by Kentucky fans in New Orleans. Omar Calhoun, a 2012 UConn commit, and MOP of the All-American Championship drives to the basket.
EAST vs. WEST Gatorade set-up on each team bench.
Jerami Grant, a 2012 Syracuse commit, dunks on a breakaway.
15
East vs. West game action. AllAmericanChampionship.com
Television Exposure BILLBOARDS & ENHANCEMENTS
16 AllAmericanChampionship.com
Commercial Units All-American Championship on ESPN3 (ISCI Code: PEBG0688H) Airtime (EST) Game 1: East vs. West Time: 3:00 pm Game 2: North vs. South Time: 4:30 pm
3:09 3:53 4:38 5:32
pm pm pm pm
Commercial Spots: 4
All-American Championship on ESPNU (ISCI Code: PEBG0688H) Airtime (EST) Game 1: East vs. West Time: 9:00 pm Game 2: North vs. South Time: 10:30 pm
9:09 pm 9:53 pm 10:38 pm 11:32 pm
Commercial Spots: 4
17 AllAmericanChampionship.com
On-Site Exposure OFFICIAL SOUVENIR PROGRAM Gatorade’s logo appeared inside the front cover (left, above) and full page ad was displayed on the back cover (left, below). The programs were distributed free to players, coaches, families, and fans on-site.
All-American Championship
April 1, 2012
Lakefront Arena
New Orleans, La.
19 AllAmericanChampionship.com
On-Site Exposure
Gatorade set-up on team benches during each game.
Gatorade banners hung in Videogame Lounge and product was displayed and distributed in the hospitality area on the hotel.
Scottie Patton, Head Athletic Trainer of the New Orleans Saints, gave a presentation to the players on nutrition and use of the G-Series.
20 AllAmericanChampionship.com
Press Coverage The All-American Championship has quickly become one the most recognizable high school showcase events in the country. Because of that, it receives extensive coverage in the mainstream media, as well as the media dedicated to high school sports. Among the outlets that chronicled the AllAmerican Championship are: - ESPN.com - Detroit Free Press - ESPNHS.com - Ft. Lauderdale Sun-Sentinel - CBSSports.com - Lower Hudson Journal (N.Y.) - Rivals.com - New Orleans Times-Picayune - Scout.com - New York Post - Slam.com - Philadelphia Inquirer - SNY.tv - Providence Journal - New York Times - Sheboyan (Wis.) Press - Boston Herald - Syracuse Post-Standard - Cleveland Plain-Dealer - AnnArbor.com - Connecticut News - BallinIsAHabit.net
- BurlisonOnBasketball.com - HoopNks.com - Hoops4Life.com - HoopScoop.com - InsideTheHall.com - SBNation.com - SportsNOLA.com - StarNewsOnline.com - TarHeelTimes.com - UMHoops.com
Arizona bound Gabe York talks with ESPN’s Paul Biancardi before the East vs. West All-American Championship Game (left). Former Arizona Wildcat, NCAA Champion (‘97), and current ESPN analyst, Miles Simon talks with Arizona commits Gabe York and Kaleb Tarczewski (above).
21 AllAmericanChampionship.com