vs.
Showcase Game
December 21, 2013 Madison Square Garden
Additional Games at Host Sites
December 7-21, 2013
Ohio State . Notre Dame
Bryant . Delaware . North Dakota State
2013 Event Summary The BlackRock Gotham Classic is produced by: The Gazelle Group . 475 Wall Street . Princeton, N.J. 08540 . GazelleGroup.com
SUMMARY OF CONTENTS SUMMARY OF SPONSORSHIP BENEFITS
- Outline and Description of Sponsor Benefits............................................................................. 3
EVENT HISTORY AND INFORMATION
- Tournament Schedule/Miscellaneous Facts.............................................................................. 7
- Results and Awards..................................................................................................................9
- Demographics of College Basketball........................................................................................ 10
- Event Demographics................................................................................................................ 11
- Madison Square Garden...........................................................................................................12
ADVERTISING & PROMOTION
- Summary of Newspaper, Radio, Television and Direct Marketing.............................................13
- Samples of Advertisements.....................................................................................................15
MEDIA EXPOSURE
- In-Game Television Exposure...................................................................................................21
- Commercial Units................................................................................................................... 41
- Supplemental Exposure..........................................................................................................43
ON-SITE EXPOSURE & PROMOTIONS
- Arena Exposure.......................................................................................................................45
- Customized Promotions......................................................................................................... 47
- Sponsor Recognition and Post Game Awards Presentation.....................................................50
PRE-GAME HOSPITALITY - Photographs........................................................................................................................... 53
PRESS COVERAGE
- Summary of Media Exposure................................................................................................. 57 @GothamClassic
GothamClassic.com | 1
SPONSORSHIP BENEFITS STATUS
- “Title Sponsor� designation and category exlcusivity. - BlackRock Gotham Classic will be the official name of the Event and it will be incorporated into the Event logo. - The Event name and logo will appear in the following locations: - A decal will appear at center court during the Showcase game. - All advertising and promotional materials created by Gazelle. - Two (2) on-court decals. - Baseline decal on each end of the floor during the Showcase Game. - Backboard support decals. - Bench chairbacks. - Press backdrop. - Event merchandise and mobile application. - Press releases and press kits. - Tickets and hospitality invitations.
@GothamClassic
GothamClassic.com | 3
SPONSORSHIP BENEFITS TELEVISION EXPOSURE
- For the Showcase Game, nationally televised on ESPN2, BlackRock received: - Four (4) :30 commercial units. - Opening and closing billboards. - One (1) in game feature per game. - Four (4) minutes on the courtside LED signage. - Premium location on the courtside LED signage during Regional Rounds. - For the Ohio State vs. Delaware game, televised on the Big 10 Network, BlackRock received: - Two (2) :30 commercial units. - Opening and closing billboards. - First and second half mentions. - Graphic on scoreboard in and out of commercial breaks. - BlackRock Gotham Classic floor decals. - BlackRock Gotham Classic courtside signage.
ONLINE EXPOSURE
- Exposure and link on Event website.
RADIO EXPOSURE
- Ten (10) :60 radio spots that aired in Columbus during the Columbus Regional Rounds. Each commercial unit was divided with :30 of content dedicated to BlackRock and :30 of content dedicated to the Event. - Ten (10) :60 radio spots that aired in New York prior to the Showcase Game. Each commercial unit was divided with :30 of content dedicated to BlackRock and :30 of content dedicated to the Event.
4 | GothamClassic.com
@GothamClassic
SPONSORSHIP BENEFITS ADDITIONAL MEDIA EXPOSURE
- BlackRock’s name and/or logo is included in all promotional and advertising materials and activities.
ON-SITE/IN-ARENA EXPOSURE
- In-arena exposure on the courtside digital signage. - Three (3) public address announcements per game (TOTAL 21). - Three (3) mentions on the video board per game (TOTAL 21). - Three (3) mentions on the matrix board per game (TOTAL 21). - Outdoor exposure at Madison Garden: - BlackRock’s logo appeared on the Seventh Avenue and Eighth Avenue marquees outside of Madison Square Garden a minmimum of three times per hour, eighteen hours per day for the 30 days leading up to the Event. - The opportunity for an employee or representative to deliver the “game ball” prior to tip-off during one of the games. - The opportunity to make an on-court presentation during half-time. - The opportunity to create a half-time and timeout on-court promotion. - Entitlement of the Most Outstanding Player Award and the opportunity for a BlackRock representative to present the trophy to the winner.
TICKETS AND HOSPITALITY
- Forty (40) premium location tickets to each night of the Event. - Forty (40) invitations to the pre-game Hospitality Reception. - The opportunity to hold a hospitality reception during the games at Ohio State and Notre Dame.
@GothamClassic
GothamClassic.com | 5
2013 BLACKROCK GOTHAM CLASSIC
TOURNAMENT SCHEDULE All Times Eastern
REGIONAL ROUNDS CAMPUS SITES Saturday
Monday
Wednesday
Dec. 7
Dec. 9
Dec. 11
North Dakota State 66, Bryant 62
1:00 P.M.
Notre Dame 80, Delaware 75
4:00 P.M.
Notre Dame 70, Bryant 59
7:00 P.M.
North Dakota St. 73, Notre Dame 69
7:00 P.M.
No. 2 Ohio State 86, Bryant 48
7:30 P.M.
Saturday
Dec. 14
No. 2 Ohio St. 79, North Dakota St. 62
8:15 P.M.
Monday
Dec. 16
North Dakota State 85, Delaware 66
8:00 P.M.
Wednesday
Dec. 18
No. 2 Ohio State 76, Delaware 64
7:00 P.M.
SHOWCASE ROUND
SHOWCASE ROUND
MADISON NEW YORK, NY Madison Square SQUARE Garden,GARDEN, New York, N.Y. Saturday
Dec. 21
No. 2 Ohio State 64, Notre Dame 61
7:30 P.M.
Delaware 108, Bryant 107 (OT)
9:30 P.M.
Home teams in BOLD
The Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com Visit GothamClassic.com for more information
@GothamClassic
GothamClassic.com | 7
DID YOU KNOW??? - In two short years, the BlackRock Gotham Classic has been an unqualified success. The tournament has featured four of the winningest programs in the history of college basketball, with Syracuse and Temple meeting in the inaugural event, and Notre Dame and Ohio State squaring off in the 2013 Classic. - ESPN Networks televised four games of the BlackRock Gotham Classic in 2013. The Showcase Round game at Madison Square Garden between No. 2 Ohio State and Notre Dame was broadcast on ESPN2. ESPNU aired a pair of games from Notre Dame (Bryant and North Dakota State), and ESPN3 showed the Notre Dame-Delaware contest. In addition, the Big Ten Network televised all three Ohio State home games to a national audience. Locally, the North Dakota State-Delaware game was televised throughout the state of North Dakota on MeTV. In all, eight of the 10 games were broadcast on television. - For the Showcase Game between Ohio State and Notre Dame, the ESPN broadcast team consisted of lead college basketball play-by-play announcer Dan Shulman, color analyst Dan Dakich, and sideline reporter Jeff Goodman. The game drew a 1.06 rating, significantly higher than the average rating for college basketball on ESPN2. - The Showcase Game of the BlackRock Gotham Classic drew 10,138 fans to Madison Square Garden. In all, over 80,000 fans attended the event in 2013.
8 | GothamClassic.com
@GothamClassic
EVENT HISTORY
2013
2012
Showcase Round - Madison Square Garden
Showcase Round - Madison Square Garden
BlackRock Gotham Classic
Chevrolet Gotham Classic
12/21 | #2 Ohio State 64, Notre Dame 61
12/22 | Temple 83, #3 Syracuse 79
Most Valuable Player
Most Valuable Player
12/21 Delaware 108, Bryant 107 (OT)
2/28/13
(rescheduled from 12/28/12)
12/18 #2 Ohio State 76, Delaware 64
12/30
Detroit 83, Canisius 78
12/16
North Dakota State 85, Delaware 66
12/29
#3 Syracuse 57, Alcorn State 36
12/14
#2 Ohio State 79, North Dakota State 62
12/27
Canisius 87, Alcorn State 74
12/11
North Dakota State 73, Notre Dame 69
12/19
Canisius 72, Temple 62
12/11
#2 Ohio State 86, Bryant 48
12/19
Detroit 74, Alcorn State 58
12/9
Notre Dame 70, Bryant 59
12/17
Temple 63, Alcorn State 46
12/7
Notre Dame 80, Delaware 75
12/17
#3 Syracuse 72, Detroit 68
12/7
North Dakota State 66, Bryant 62
12/15
#3 Syracuse 85, Canisius 61
LaQuinton Ross (Ohio State)
@GothamClassic
Khalif Wyatt (Temple)
Temple 83, Detroit 78
GothamClassic.com | 9
BASKETBALL DEMOGRAPHICS MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES CATEGORY
PRODUCT
INDEX
Automotive
Truck: net any vehicle DM SUV: net any vehicle DM Any Vehicle: net any vehicle DM
182 199 186
Automotive Aftermarket
Automotive Do-It-Yourselfers Gasoline: spent $50+ past month Motor Oil: bought/changed any past year Tires: bought any past year
136 155 151 156
Beverages
Regular Domestic Beer: drank past week Imported Beer: drank past week Regular Soft Drinks: drank past week
149 160 145
Computers
Personal Computers: bought past year PC Hardware: bought past year Online Internet Service: use daily
150 162 179
Electronics & Entertainment
Electronics Store: shopped past month PC Software: bought $200+ past year Movies: Prefer to see in first two weeks of release
151 170 147
Financial
Securities: current market value of investments $50K+ Credit Cards: average monthly expenditure $450+
239 192
Household Appliances & Furnishings
Home Improvement: did work yourself past year Home Improvement/Hardware/Appliance Store: shopped past month Household Furnishings: big ticket items bought past year
169 151
Insurance
Auto/Vehicle Insurance: DM for company used Life Insurance: DM for company used Homeowner’s/Property Insurance: DM for company used
156 189 177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past year Jeans: bought any past year Athletic/Workout Wear: bought any past year Cross-Training Shoes: bought any past year
183 156 229 151
Personal Supplies
Razor Blades: used any past 6 months Shaving Creams/Gels: used any past 6 months Headache Remedies & Pain Relievers: used past 6 months Prescription Drugs: any prescription filled past month
162 152 149 151
Restaurants
Fast Food Restaurants: dined 9+ times past month Family Restaurants & Steak Houses: dined past month
166 166
Travel
Hotels: Business, stayed 5+ nights past year Airline Travel: Business, any round-trip flights past year Car Rental: Business Use, any rentals past year
192 223 192
152
To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
1 0 | GothamClassic.com
@GothamClassic
EVENT DEMOGRAPHICS MALE 80% FEMALE 20% AGE 3% of fans are 18-25 yrs old 38% of fans are 26-35 yrs old 20% of fans are 36-45 yrs old 17 % of fans are 46-55 yrs old 14% of fans are 56-65 yrs old 7% of fans are 66+ yrs old EDUCATION 25% completed graduate school 34% completed college 41% completed high school TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week HOUSEHOLD
15% have a household income of <$50,000 20% have a household income of $50,000 - $74,999 17% have a household income of $75,000 - $99,999 16% have a household income of $100,000- $124,999 32% have a household income of $125,000+ *Information collected from Turnkey Intelligence and on-site survey.
@GothamClassic
GothamClassic.com | 1 1
MADISON SQUARE GARDEN “THE GARDEN” On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college
“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as THE WORLD’S MOST FAMOUS ARENA.” “It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!” “Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.” “The Garden is more than a building. The history is so rich, and people want to be a part of that history.”
- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane 1 2 | GothamClassic.com
@GothamClassic
ADVERTISING IMPRESSIONS Online
Dates
Locations
Impressions/Day
ESPNNY.com NJ.com NJ Mobile Ads Behavior & Geo-targeted Ads TheGarden.com Facebook TOTALS
12/06-12/21 12/10-12/21 12/10-12/21 12/10-12/21 03/19-12/22 09/26-12/31
Home/Knicks/Nets Pages Sports Pages Mobile Internet Home Page/Event Page Home Page
Total Impressions
22,314 33,544 8,388 54,085 10,667 630 129,628
357,026 402,525 100,656 649,024 2,634,749 61,056 4,205,036
Radio Station
Dates
Length
# of Units
Avg. Audience
Total Impact
ESPN 98.7 ESPN 98.7 ESPN 98.7 WFAN 101.9FM/660AM WFAN 101.9FM/660AM TOTALS
12/09-12/20 12/09-12/20 12/09-12/20 12/09-12/20 12/09-12/20
:60 :30 :10 :30 :15
10 52 4 25 10 101
31,140 31,140 31,140 64,132 32,066 189,618
311,400 1,619,280 124,560 1,603,300 320,660 3,979,200
Outdoor
Dates
Length
Impressions/Day
Total Impressions
7th Avenue Marquee 8th Avenue Marquee Times Square Placement TOTALS
12/09-12/20 12/09-12/20 12/12-12/13
:60 :30 :10
1,000,000 700,000 1,500,000 3,200,000
12,000,000 9,000,000 3,000,000 24,000,000
TOTAL ADVERTISING IMPRESSIONS: 32,184,236
@GothamClassic
GothamClassic.com | 1 3
DIRECT MARKETING
Ticketmaster Alert - Database 2 e-mails to over 2.5 million subscribers
Radio City Entertainment
1 e-mail to over 250,000 subscribers
Ticketmaster Alert - Special Offer 1 e-mails to over 83,000 subscribers
Citi Private Pass
2 e-mail to over 2 million subscribers
Gazelle Database 4 e-mails to over 12,000 subscribers
2 e-mails to over 95,000 subscribers
New York Knicks
University of Notre Dame
2 e-mails to over 7,000 subscribers
2 e-mails to over 120,000 subscribers
New York Liberty
LivingSocial
2 e-mails to over 5,100 subscribers
New York Rangers
2 e-mails to over 6,000 subscribers Madison Square Garden
4 e-mails to over 30,000 subscriber
1 4 | GothamClassic.com
Ohio State University
1 e-mails to over 248,000 subscribers WFAN
3 e-mails to over 100,000 subscribers
OVER 10.5 MILLIONâ&#x20AC;&#x2C6;IMPRESSIONS
@GothamClassic
ADVERTISEMENTS
Animation advertisements for the BlackRock Gotham Classic that ran on ESPN.com, NJ.com, & Yahoo!
@GothamClassic
GothamClassic.com | 1 5
ADVERTISEMENTS
vs. @GothamClassic
GothamClassic.com
1 6 | GothamClassic.com
@GothamClassic
ADVERTISEMENTS TIMES SQUARE IN NEW YORK CITY
@GothamClassic
GothamClassic.com | 1 7
ADVERTISEMENTS
Endpage on commercial unit that ran in the New York metropolitan area on ESPN (SportsCenter), MSG Network, and MSG Plus.
1 8 | GothamClassic.com
@GothamClassic
ADVERTISEMENTS FACEBOOK ADVERTISEMENTS
@GothamClassic
GothamClassic.com | 1 9
SOCIAL MEDIA
The Gotham Classic Facebook Page has over 640 Likes.
The Gotham Classic Twitter account has over 340 followers.
2 0 | GothamClassic.com
@GothamClassic
TELEVISION EXPOSURE SHOWCASE GAME - NYC
Minutes of unobstructed exposure on the courtside signage Date 12/21/13
Game Notre Dame vs. Ohio State
BlackRock 5:27
College Advantage 1:34
Event 1:47 EXCESS TIME
@GothamClassic
TOTAL 8:48 4:48
GothamClassic.com | 2 1
TELEVISION EXPOSURE
2 2 | GothamClassic.com
@GothamClassic
TELEVISION EXPOSURE
Graphic and Verbal Mentions Date 12/21/13
@GothamClassic
Game Notre Dame vs. Ohio State
Graphic Mentions 17
Verbal Mentions 11
GothamClassic.com | 2 3
TELEVISION EXPOSURE Minutes of exposure for floor decals, backboard supports, and chairbacks Sponsor College Advantage Court Decals
Notre Dame vs. Ohio State 22:24
BlackRock Baseline Decals BlackRock Chairbacks BlackRock Backboard Supports TOTALS
30:21 1:52 2:35 57:12
2 4 | GothamClassic.com
@GothamClassic
TELEVISION EXPOSURE
@GothamClassic
GothamClassic.com | 2 5
TELEVISION EXPOSURE
The BlackRock Investing for a New World logo appears on the backboard supports at Madison Square Garden during the Showcase Game.
2 6 | GothamClassic.com
@GothamClassic
TELEVISION EXPOSURE BILLBOARDS AND ENHANCEMENTS
@GothamClassic
GothamClassic.com | 2 7
TELEVISION EXPOSURE IN-GAME GRAPHICS AND PROMOTIONAL MENTIONS
2 8 | GothamClassic.com
@GothamClassic
REGIONAL ROUND EXPOSURE COLUMBUS, OH
Minutes of unobstructed exposure on the courtside signage Date 12/11/13 12/14/13 12/18/13
@GothamClassic
Game Ohio State vs. Bryant Ohio State vs. NDSU Ohio State vs. Delaware TOTAL TIME
BlackRock 0:49 1:58 1:37 4:24
College Advantage 0:30 1:33 1:14 3:17
TOTAL 1:19 3:31 2:51 7:41
GothamClassic.com | 2 9
REGIONAL ROUND EXPOSURE COLUMBUS, OH
3 0 | GothamClassic.com
@GothamClassic
REGIONAL ROUND EXPOSURE COLUMBUS, OH Minutes of exposure for floor decals, graphic mentions, and verbal mentions Date 12/18/13
Game Ohio State vs. Delaware TOTAL TIME
Court Decals 24:01 24:01
Graphic Mentions 17 17
Verbal Mentions 9 9
Both the BlackRock and the CollegeAdvantage logo appeared on the floor of Value City Arena during the Ohio State vs. Delaware regional round game.
@GothamClassic
GothamClassic.com | 3 1
REGIONAL ROUND EXPOSURE COLUMBUS, OH
BlackRock signage was rotated on the LED upper ribbons and was also displayed on the video board during all three Ohio State home games of the Event.
3 2 | GothamClassic.com
@GothamClassic
REGIONAL ROUND EXPOSURE COLUMBUS, OH
@GothamClassic
GothamClassic.com | 3 3
REGIONAL ROUND EXPOSURE COLUMBUS, OH ON-COURT PRESENTATIONS
3 4 | GothamClassic.com
@GothamClassic
REGIONAL ROUND EXPOSURE SOUTH BEND, IN
Minutes of unobstructed exposure on the courtside signage Date 12/09/13 12/11/13
@GothamClassic
Game Notre Dame vs. Bryant Notre Dame vs. NDSU
BlackRock 1:25 1:53
College Advantage 1:07 1:04
Event 1:45 1:34
TOTAL 4:17 3:41
TOTAL TIME
7:58
GothamClassic.com | 3 5
REGIONAL ROUND EXPOSURE SOUTH BEND, IN
The BlackRock CollegeAdvantage logo appeared on the courtside signage at Notre Dame during three home games in the BlackRock Gotham Classic.
3 6 | GothamClassic.com
@GothamClassic
REGIONAL ROUND EXPOSURE SOUTH BEND, IN Minutes of exposure for floor decals, basket arms, and chairbacks Date 12/09/13
Game Notre Dame vs. Bryant
Court Decals 21:48
Basket Arms 39:44
Chairbacks 1:29
12/11/13
Notre Dame vs. NDSU TOTAL TIME
23:44 45:36
37:55 1:17:39
2:54 4:23
@GothamClassic
GothamClassic.com | 3 7
REGIONAL ROUND EXPOSURE SOUTH BEND, IN
The BlackRock logo appeared on the floor and was also displayed on the video board during all of BlackRockâ&#x20AC;&#x2122;s PA announcements.
3 8 | GothamClassic.com
@GothamClassic
REGIONAL ROUND EXPOSURE SOUTH BEND, IN
@GothamClassic
GothamClassic.com | 3 9
COMMERCIAL UNITS
BlackRock Radio Commercial Units on ESPN 98.7FM Date
Airtime (EST)
Station
Length
12/11/13 12/14/13 12/14/13
1:58pm 6:27am 7:26am
ESPN 98.7 ESPN 98.7 ESPN 98.7
:60 :60 :60
12/14/13 12/14/13 12/18/13 12/19/13 12/19/13 12/19/12 12/19/12
8:14am 10:57am 11:56pm 10:44am 9:28pm 10:14pm 11:56pm
ESPN 98.7 ESPN 98.7 ESPN 98.7 ESPN 98.7 ESPN 98.7 ESPN 98.7 ESPN 98.7
:60 :60 :60 :60 :60 :60 :60
Commercial Spots: 10
Showcase Game - Madison Square Garden Date
Game
Network
Airtime (EST)
12/21/13 12/21/13 12/21/13
Ohio State vs. Notre Dame Ohio State vs. Notre Dame Ohio State vs. Notre Dame
8:03pm 8:30pm 8:44pm
12/21/13
Ohio State vs. Notre Dame
9:19pm
Commercial Spots: 4
@GothamClassic
GothamClassic.com | 4 1
COMMERCIAL UNITS
BlackRock Radio Commercial Units on The Fan 97.1FM Date
Airtime (EST)
Station
Length
12/09/13 12/09/13 12/09/13
7:56am 11:12am 2:28pm
The Fan 97.1FM The Fan 97.1FM The Fan 97.1FM
:60 :60 :60
12/10/13 12/10/13 12/11/13 12/11/13 12/12/13 12/13/13 12/13/13
4:26pm 5:43pm 6:57am 11:44am 12:14pm 8:59am 10:13am
The Fan 97.1FM The Fan 97.1FM The Fan 97.1FM The Fan 97.1FM The Fan 97.1FM The Fan 97.1FM The Fan 97.1FM
:60 :60 :60 :60 :60 :60 :60
Commercial Spots: 10
4 2 | GothamClassic.com
@GothamClassic
SUPPLEMENTAL EXPOSURE TELEVISION
- The BlackRock Gotham Classic was featured in: - ESPN’s promotional spots. - National, local, and sports highlight shows. - Local news network sports coverage.
RADIO
- Championship Round coaches participated in interviews on the ESPN Radio Network to promote the event.
SOCIAL MEDIA
- The BlackRock Gotham Classic has become extremely active in social media. The event’s Facebook and Twitter pages continue to grow. In 2013, a Twitter campaign was used to spread the news of the event through the national and local media. In addition, several of the head coaches promoted the event on their Twitter accounts.
@GothamClassic
GothamClassic.com | 4 3
ON-SITE EXPOSURE
The BlackRock logo appeared on the Madison Square Garden video board screen as well as the wedges.
@GothamClassic
GothamClassic.com | 4 5
ON-SITE EXPOSURE
4 6 | GothamClassic.com
@GothamClassic
CUSTOMIZED PROMOTIONS
The BlackRock sponsored t-shirt tosses got fans on their feet!
@GothamClassic
GothamClassic.com | 4 7
CUSTOMIZED PROMOTIONS
A lucky fan was chosen out of the crowd to participate in the “BlackRock Shootout.” This lucky fan made his lay-up, foul shot, and three pointer to win a prize.
4 8 | GothamClassic.com
@GothamClassic
CUSTOMIZED PROMOTIONS
BlackRocksâ&#x20AC;&#x2122; Frank Porcelli presents Imani Farley from Juma with a check at center court (above) and Frank Porcelli and Paul Paeglis honor Kyra McDonald who was selected to receive the 2013 College Savings Award (below).
@GothamClassic
GothamClassic.com | 4 9
SPONSOR RECOGNITION
The Gazelle Group thanks Bill Dunigan, Frank Porcelli, and BlackRock for their support of the Event.
5 0 | GothamClassic.com
@GothamClassic
POST GAME AWARD
BlackRock’s Tom Morgan presents LaQuinton Ross with the Most Outstanding Player Award after Ohio State’s victory in the Showcase Game.
@GothamClassic
GothamClassic.com | 5 1
HOSPITALITY RECEPTION
@GothamClassic
GothamClassic.com | 5 3
HOSPITALITY RECEPTION
5 4 | GothamClassic.com
@GothamClassic
BY THE NUMBERS
ATTENDANCE NUMBERS Date 12/07/13 12/09/13 12/11/13 12/11/13 12/14/13 12/18/13 12/21/13
Game Notre Dame vs. Delaware Notre Dame vs. Bryant Notre Dame vs. North Dakota State Ohio State vs. Bryant Ohio State vs. North Dakota State Ohio State vs. Delaware Notre Dame vs. Ohio State
Attendance 8,157 7,323 7,662 12,723 15,272 14,420 10,138
TELEVISION RATINGS Date 12/09/13 12/11/13 12/18/13 12/21/13
@GothamClassic
Game Notre Dame vs. Bryant Notre Dame vs. NDSU Ohio State vs. Delaware Notre Dame vs. Ohio State
Network ESPNU ESPNU BTN ESPN2
Ratings .07 .11 .19 .88
Households 78,013 128,117 218,930 1,024,418
GothamClassic.com | 5 5
PRESS COVERAGE As the one of the nationâ&#x20AC;&#x2122;s premier college basketball events, the BlackRock Gotham Classic receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the five home sites and the Showcase Round in New York City, for a total of 10 games. In 2013, stories before, during, and after the event were written by the Associated Press and circulated in most large and small media outlets and their web sites. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the BlackRock Gotham Classic was featured in articles in, but not limited to, the following media: - USA Today
- ESPNNY.com
- Akron (Ohio) Beacon Journal
- SI.com
- SNY.com
- ESPN.com
- Chicago Tribune
- CBSSports.com
- Cleveland Plain-Dealer
- Wilmington (Del.) News Journal
- New York Times
- Columbus (Ohio) Dispatch
- InForum.com (N.D.)
- New York Daily News
- South Bend (Ind.) Tribune
- The Canadian Press
- Newsday
- Providence (R.I.) Journal
- Delaware State News
In all, over 60 reporters and photographers representing more than 30 media outlets were issued credentials to the Showcase Round of the 2013 BlackRock Gotham Classic at Madison Square Garden.
Ohio State head coach, Thad Matta and Aaron Craft talk to the media after the Showcase game vs. Notre Dame.
@GothamClassic
GothamClassic.com | 5 7