PROGRESSIVE CBE CLASSIC
Championship Rounds
November 21-22, 2011 SPRINT CENTER • KANSAS CITY, MO.
Regional Rounds
NOVEMBER 13-17, 2011 Missouri Notre Dame • Cal • Georgia •
The Progressive CBE Classic is produced by: The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540
GazelleGroup.com
Reese’s 2011 EVENT SUMMARY
SUMMARY OF CONTENTS
SUMMARY OF SPONSORSHIP BENEFITS - OUTLINE & DESCRIPTION OF SPONSOR BENEFITS................................................................................ 3 EVENT HISTORY - RESULTS & AWARDS................................................................................................................................. 5
- DEMOGRAPHICS OF COLLEGE BASKETBALL........................................................................................ 14 - MISCELLANEOUS FACTS.......................................................................................................................... 15 - SPRINT CENTER........................................................................................................................................ 16
MEDIA EXPOSURE - IN-GAME TELEVISION EXPOSURE.......................................................................................................... 19
- SUPPLEMENTAL EXPOSURE.................................................................................................................. 22
ON-SITE EXPOSURE & PROMOTIONS - VIDEOBOARD MENTIONS........................................................................................................................ 23
- CUSTOMIZED PROMOTIONS................................................................................................................... 24
PRE-GAME HOSPITALITY RECEPTION - PHOTOS..................................................................................................................................................... 25 PRESS COVERAGE - PRESS RELEASES..................................................................................................................................... 27
- SUMMARY OF MEDIA COVERAGE - SAMPLES OF NEWSPAPER & WEBSITE ARTICLES
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SPONSORSHIP BENEFITS television exposure
- One (1) on-court decal located inside the key on each end of the floor (total of 2). - A minimum of four (4) minuted per game of unobstructed in-game television exposure on the courtside digital signage (total of 12 minutes on ESPN2, and 4 minutes on ESPNU). - The Reese’s logo will appear on the backboard support padding under each basket.
On-Site Exposure
- In-arena exposure on the courtside signage system. - One (1) public address announcement in each game. - One (1) ‘‘moment of exclusivity” per game on the LED rings on the center hung scoreboard and arena fascia. - One (1) on-court promotion per night during a halftime or timeout (total of 2). - One (1) on-site display in the concourse or near the main entrance to the arena. The display can be used for sampling, coupon distribution, premium item giveaways, etc.
Tickets and Hospitality
- Eight (8) premium location tickets for each night (16 total). - Eight (8) Invitations to the VIP pre-game hospitality reception (16 total). - Corporate logo displayed on the HD Televisions in the VIP hospitality reception (Championship Rounds only).
Missouri defeated California to win the 2011 Championship.
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2011 PROGRESSIVE TOURNAMENT BRACKET CBE CLASSIC All Times Eastern
REGIONAL ROUNDS
Nov. 14 Nov. 17
SUBREGIONAL ROUNDS
COLUMBIA REGIONAL
BOWLING GREEN SUBREGIONAL
Mizzou Arena - Columbia, Mo.
Stroh Center - Bowling Green, Ohio
No. 25 Missouri 81, Mercer 63 No. 25 Missouri 83, Niagara 52
8:00 ET 8:00 ET
SOUTH BEND REGIONAL
Nov. 21
George Washington 86, Detroit 73 Bowling Green 82, Austin Peay 72
5:00 ET
Nov. 22
George Washington 54, Austin Peay 52
5:00 ET
Bowling Green 67, Detroit 61
Purcell Pavilion at the Joyce Center - South Bend, Ind.
Nov. 14 Nov. 16
Notre Dame 59, Detroit 53 9:00 ET Notre Dame 74 Sam Houston State 41 7:30 ET
Nov. 23
Detroit 94, Austin Peay 93 (OT) 5:00 ET George Washington 77, Bowling Green 56
BERKELEY REGIONAL Haas Pavilion - Berkeley, Calif.
Nov. 13 Nov. 15
No. 24 Cal 81, George Washington 54 No. 22 Cal 72, Austin Peay 55
MACON SUBREGIONAL
9:30 ET 10:00 ET
The University Center - Macon, Ga.
Nov. 21
South Dakota State 79, Niagara 71 4:30 ET Mercer 60, Sam Houston State 38 WRWR
Nov. 22
South Dakota St. 77 Sam Houston St. 60
ATHENS REGIONAL Stegeman Coliseum - Athens, Ga.
Nov. 13 Nov. 16
Georgia 63, Bowling Green 54 Georgia 72, South Dakota State 61
6:00 ET 7:00 ET
Mercer 74, Niagara 55 Nov. 23
WRWR
Niagara 59, Sam Houston State 52 4:30 ET South Dakota State 74, Mercer 61 WRWR
CHAMPIONSHIP ROUNDS CHAMPIONSHIP ROUNDS Sprint Center - Kansas City, Mo.
NOVEMBER 21
NOVEMBER 22
No. 25 MISSOURI 7:30 ET MISSOURI 87-58 10:00 ET NOTRE DAME MISSOURI 92-53 No. 22 CAL 9:30 ET CAL 70-46 GEORGIA NOTRE DAME 7:45 ET
GEORGIA 61-57
GEORGIA
The Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com Visit CBEClassic.com for more information
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EVENT HISTORY 2011 PROGRESSIVE CBE CLASSIC Championship Rounds
Regional Rounds
November 21 Championship Game #25 Missouri 92, #22 California 53 Consolation Game Georgia 61, Notre Dame 57
columbia Regional November 17 #25 Missouri 83, Niagara 52 November 14 #25 Missouri 81, Mercer 63
November 21 Semifinals #25 Missouri 87, Notre Dame 58 #22 California 70, Georgia 46
South Bend Regional November 16 Notre Dame 74, Sam Houston State 41 November 14 Notre Dame 59, Detroit 53
Sprint All-Tournament Team
Marcus Denmon - MVP Jorge Gutierrez (California) Kentavious Caldwell-Pope (Georgia) Jerian Grant (Notre Dame) Kim English (Missouri)
Berkeley Regional November 15 #22 California 72, Austin Peay 55 November 13 #22 California 81, George Washington 54 Athens Regional November 16 Georgia 72, South Dakota State 61 November 13 Georgia 63, Bowling Green 54 bowling green Subregional November 23
Detroit 94, Austin Peay 93 (OT) George Washington 77, Bowling Green 56
November 22
George Washington 54, Austin Peay 52 Bowling Green 67, Detroit 61
November 21
George Washington 86, Detroit 73 Bowling Green 82, Austin Peay 72
macon Subregional November 23
Niagara 59, Sam Houston State 52 South Dakota State 74, Mercer 61
Tournament MVP Marcus Denmon grabs the rebound during Championship Round action.
November 22
South Dakota State 77, Sam Houston State 60 Mercer 74, Niagara 55
November 21
South Dakota State 79, Niagara 71 Mercer 60, Sam Houston State 38
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EVENT HISTORY 2010 O’REILLY AUTO PARTS CBE CLASSIC Championship Rounds
Regional Rounds
November 23 Championship Game #1 Duke 82, #4 Kansas State 68 Consolation Game #18 Gonzaga 66, Marquette 63
Durham Regional November 16 #1 Duke 79, Miami (Ohio) 45 November 14 #1 Duke 97, Princeton 60
November 22 Semifinals #1 Duke 82, Marquette 77 #4 Kansas State 81, #18 Gonzaga 64
Manhattan Regional November 18 #3 Kansas State 76, Presbyterian 67 November 12 #3 Kansas State 75, James Madison 61
Sprint All-Tournament Team
Kyrie Irving - Sonic MVP Jamar Samuels (Kansas State) Steven Gray (Gonzaga) Jimmy Butler (Marquette) Mason Plumlee (Duke)
Spokane Regional November 16 San Diego State 79, #12 Gonzaga 76 November 14 #12 Gonzaga 86, IUPUI 56 Milwaukee Regional November 17 Marquette 89, Green Bay 69 November 14 Marquette 72, Bucknell 61 Oxford Subregional November 22
IUPUI 63, Green Bay 46 #22 San Diego State 77, Miami (Ohio) 56
November 21
San Diego State 61, IUPUI 46 Green Bay 69, Miami (Ohio) 65
November 20
San Diego State 79, Green Bay 70 Miami (Ohio) 59, IUPUI 58
Harrisonburg Subregional November 24
Presbyterian 69, Princeton 67 James Madison 85, Bucknell 75
Tournament MVP Kyrie Irving takes the ball up the court during Championship Round action. CBECLASSIC.COM
November 23
Princeton 66, Bucknell 55 James Madison 65, Presbyterian 56
November 22
Bucknell 71, Presbyterian 47 James Madison 65, Princeton 64
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EVENT HISTORY 2009 O'REILLY AUTO PARTS CBE CLASSIC Championship Rounds
Regional Rounds
November 24 Championship Game #3 Texas 78, Pittsburgh 62 Consolation Game Wichita State 74, Iowa 57
Austin Regional November 18 #3 Texas 73, Western Carolina 41 November 15 #3 Texas 89, UC Irvine 42
November 23 Semifinals Pittsburgh 68, Wichita State 55 #3 Texas 85, Iowa 60
Pittsburgh Regional November 19 Pittsburgh 71, Eastern Kentucky 60 November 17 Pittsburgh 71, Binghamton 46
Sprint All-Tournament Team
Damion James - Sonic MVP Gary McGhee (Pittsburgh) Toure’ Murry (Wichita State) Cully Payne (Iowa) Damion James (Texas)
Wichita Regional November 18 Wichita State 79, Arkansas-Monticello 50 November 15 Wichita State 80, Fairleigh Dickinson 64 Iowa City Regional November 17 Duquesne 52, Iowa 50 November 15 UTSA 62, Iowa 50 Cullowhee Subregional November 25
Binghamton 66, Arkansas-Monticello 56 Western Carolina 83, Duquesne 77
November 24
Duquesne 75, Arkansas-Monticello 72 (OT) Western Carolina 83, Duquesne 77
November 23
Duquesne 70, Binghamton 52 Western Carolina 70, Arkansas-Monticello 44
Richmond Subregional November 25
Eastern Kentucky 68, UTSA 72 UC Irvine 75, Fairleigh Dickinson 54
November 24
Tournament MVP Damion James shoots during the Championship Game. 8
Eastern Kentucky 67, UC Irvine 57 UTSA 75, Fairleigh Dickinson 61
November 23 Eastern Kentucky 68, Fairleigh Dickinson 39 UTSA 66, UC Irvine 56
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EVENT HISTORY 2008 O'REILLY AUTO PARTS CBE CLASSIC Championship Rounds
Regional Rounds
November 25 Championship Game Syracuse 89, Kansas 81 Consolation Game Florida 86, Washington 84
Gainesville Regional November 16 Florida 81, Bradley 58 November 14 Florida 80, Toledo 58
November 24 Semifinals Syracuse 89, Florida 83 Kansas 73, Washington 54
Lawrence Regional November 18 Kansas 85, Florida Gulf Coast 45 November 16 Kansas 71, UMKC 56
All-Tournament Team
Jonny Flynn (Syracuse) - MVP Nick Calathes (Florida) John Brockman (Washington) Sherron Collins (Kansas) Paul Harris (Syracuse)
Syracuse Regional November 18 Syracuse 76, Richmond 71 November 16 Syracuse 85, LeMoyne 51 Seattle Regional November 20 Washington 87, Florida International 51 November 18 Washington 78, Cleveland State Miami Subregional November 26
Toledo 77, West Georgia 62 Cleveland St. 66, Florida International 58
November 25
Cleveland St. 77, Toledo 56 West Georgia 57, Florida International 54
November 24
Cleveland St. 72, St. Leo 62 Florida International 50, Toledo 46
Ft. Meyers Subregional November 26
Bradley 80, Richmond 66 Missouri-KC 73, Florida Gulf Coast 54
November 25
Richmond 85, Missouri-KC 74 Bradley 58, Florida Gulf Coast 54
Syracuse celebrates after winning the 2008 O’Reilly Auto Parts CBE Classic. CBECLASSIC.COM
November 24
Missouri-KC. 73, Bradley 61 Richmond 69, Florida Gulf Coast 58
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EVENT HISTORY 2007 O'REILLY AUTO PARTS CBE CLASSIC Championship Rounds
Regional Rounds
November 20 Championship Game #2 UCLA 68, # 10 Michigan State 63 Consolation Game Missouri 84, Maryland 70
College Park Regional November 12 Maryland 70, Hampton 64 Tulsa 83, North Florida 66 November 11 Maryland 79, North Florida 50 Hampton 72, Tulsa 55
November 19 Semifinals #10 Michigan State 86, Missouri 83 #2 UCLA 71, Maryland 59
All-Tournament Team
Kevin Love (UCLA) - MVP Greivis Vazquez (Maryland) Stephon Hannah (Missouri) Drew Neitzel (Michigan State) Josh Shipp (UCLA)
Columbia Regional November 13 Missouri 79, Fordham 55 Central Missouri 75, Central Michigan 70 November 12 Missouri 87, Central Michigan 76 Fordham 76, Central Missouri 66 East Lansing Regional November 14 #10 Michigan State 83, Louisiana-Monroe 65 Chicago State 89, Northern Michigan 50 November 13 #10 Michigan State 86, Chicago State 53 Louisiana-Monroe 60, Northern Michigan 53 Los Angeles Regional November 13 #2 UCLA 76, CS San Bernardino 41 Youngstown State 69, Weber State 66 November 12 #2 UCLA 83, Youngstown State 52 CS San Bernardino 71, Weber State 59
UCLA celebrates after winning the 2007 O'Reilly Auto Parts CBE Classic.
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EVENT HISTORY 2006 CBE CLASSIC Championship Rounds
Regional Rounds
November 21 Championship Game #17 Marquette 73, # 8 Duke 62 Consolation Game Air Force 67, Texas Tech 53
Durham Regional November 13 #8 Duke 72, Georgia Southern 48 Columbia 95, UC Davis 90 November 12 #8 Duke 86, Columbia 43 Georgia Southern 116, UC Davis 73
November 20 Semifinals #17 Marquette 87, Texas Tech 72 #8 Duke 71, Air Force 56
All-Tournament Team
Dominic James (Marquette) - MVP Jarrius Jackson (Texas Tech) Matt McCraw (Air Force) Jerel McNeal (Marquette) DeMarcus Nelson (Duke)
Lubbock Regional November 14 Texas Tech 93, UALR 59 Akron 89, Gardner-Webb 61 November 13 Texas Tech 86, Gardner-Webb 74 UALR 81, Akron 79 Milwaukee Regional November 14 #17 Marquette 87, Detroit 45 Idaho State 66, Maine 57 November 13 #17 Marquette 59, Idaho State 56 (OT) Detroit 57, Maine 50 Palo Alto Regional November 15 Air Force 79, Stanford 45 Long Beach State 86, San Jose State 67 November 14 Stanford 73, San Jose State 52 Air Force 69, Long Beach State 68
Tournament MVP Dominic James led Marquette to the 2006 CBE Classic Championship over Duke.
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EVENT HISTORY 2005 GUARDIANS CLASSIC Championship Rounds
Regional Rounds
November 22 Championship Game #2 Texas 68, #18 Iowa 59 Consolation Game #7 Kentucky 80, #13 West Virginia 66
Austin Regional November 16 #2 Texas 77, Samford 33 Sacramento St 67, Southern 64 (OT) November 15 #2 Texas 89, Southern 56 Samford 52, Sacramento St 49
November 21 Semifinals #2 Texas 76, #13 West Virginia 75 #18 Iowa 67, #7 Kentucky 63
All-Tournament Team
LeMarcus Aldridge (Texas) - MVP Brad Buckman (Texas) Patrick Sparks (Kentucky) Adam Haluska (Iowa) Mike Gansey (West Virginia)
Iowa City Regional November 15 #18 Iowa 73, Colgate 51 UMES 75, Utah Valley St 72 (OT) November 14 #18 Iowa 86, UMES 41 Colgate 55, Utah Valley St 42 Lexington Regional November 14 #7 Kentucky 67, Lipscomb 49 Northern Colorado 61, South Dakota St 59 November 13 #7 Kentucky 71, South Dakota St 54 Lipscomb 72, Northern Colorado 60 Morgantown Regional November 13 #13 West Virginia 61, Wofford 41 Fairleigh Dickinson 74, Louisiana Monroe 58 November 12 #13 West Virginia 88, Louisiana Monroe 69 Wofford 73, Fairleigh Dickinson 62
Tournament MVP LeMarcus Aldridge dunks over an Iowa player during the 2005 Guardians Classic Championship Game.
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EVENT HISTORY 2004 - Guardians Classic
Municipal Auditorium November 23-24, 2004 Championship Game Creighton 65, Ohio State 63 (OT) Consolation Game Houston 57, Missouri 55 Semifinals Ohio State 78, Houston 61 Creighton 78, Missouri 54
All-Tournament Team Tyler McKinney (Creighton) - MVP Nate Funk (Creighton) Ivan Harris (Ohio State) JJ Sullinger (Ohio State) Andre Owens (Houston)
2003 - Guardians Classic
Municipal Auditorium November 24-25, 2003 Championship Game South Carolina 67, Richmond 61 Consolation Game Southwest Missouri State 72, San Francisco 52 Semifinals Richmond 66, San Francisco 59 South Carolina 77, Southwest Missouri State 64
All-Tournament Team Tarence Kinsey (South Carolina) - MVP Tommy Johnson (Southwest Missouri State) Carlos Powell (South Carolina) Mike Skrocki (Richmond) Eric Zwayer (Richmond)
2002 - Guardians Classic
Municipal Auditorium November 25-26, 2002 Championship Game Creighton 80, Notre Dame 75 Consolation Game Furman 70, IUPUI 62 Semifinals Notre Dame 75, Furman 50 Creighton 99, IUPUI 52
All-Tournament Team Kyle Korver (Creighton) - MVP Matt Carroll (Notre Dame) Brody Deren (Creighton) Karim Souchu (Furman) Chris Thomas (Notre Dame)
2001 - Guardians Classic
Kemper Arena November 20-21, 2001 Championship Game #8 Missouri 78, #9 Iowa 77 Consolation Game #24 Alabama 81, #12 Memphis 70 Semifinals #9 Iowa 75, #12 Memphis 71 #8 Missouri 75, #24 Alabama 68
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All-Tournament Team Clarence Gilbert (Missouri) - MVP Reggie Evans (Iowa) Rod Grizzard (Alabama) Luke Recker (Iowa) Dajuan Wagner (Memphis)
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BASKETBALL DEMOGRAPHICS MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN THE AVERAGE U.S. ADULT Male 25-54 Viewing Indexed to Adults 18+
CATEGORY
PRODUCT
INDEX
Truck: net any vehicle DM SUV: net any vehicle DM Any Vehicle: net any vehicle DM
182 199 186
Automotive Do-It-Yourselfers Gasoline: spent $50+ past month Motor Oil: bought/changed any past year Tires: bought any past year
136 155 151 156
Beverages
Regular Domestic Beer: drank past week Imported Beer: drank past week Regular Soft Drinks: drank past week
149 160 145
Computers
Personal Computers: bought past year PC Hardware: bought past year Online Internet Service: use daily
150 162 179
Automotive Automotive Aftermarket
Electronics & Entertainment
Electronics Store: shopped past month PC Software: bought $200+ past year Movies: Prefer to see in first two weeks of release
151 170 147
Financial
Securities: current market value of investments $50K+ Credit Cards: average monthly expenditure $450+
239 192
Household Appliances & Furnishings
Home Improvement: did work yourself past year Home Improvement/Hardware/Appliance Store: shopped past month Household Furnishings: big ticket items bought past year
169 151 152
Insurance
Auto/Vehicle Insurance: DM for company used Life Insurance: DM for company used Homeowner’s/Property Insurance: DM for company used
156 189 177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past year Jeans: bought any past year Athletic/Workout Wear: bought any past year Cross-Training Shoes: bought any past year
183 156 229 151
Personal Supplies
Razor Blades: used any past 6 months Shaving Creams/Gels: used any past 6 months Headache Remedies & Pain Relievers: used past 6 months Prescription Drugs: any prescription filled past month
162 152 149 151
Restaurants
Fast Food Restaurants: dined 9+ times past month Family Restaurants & Steak Houses: dined past month
166 166
Travel
Hotels: Business, stayed 5+ nights past year Airline Travel: Business, any round-trip flights past year Car Rental: Business Use, any rentals past year
192 223 192
To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
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CBECLASSIC.COM
DID YOU KNOW??? - All four games of the Championship Rounds at Kansas City’s Sprint Center were nationally televised by ESPN. Three of the games aired on ESPN2 while the fourth was televised on ESPNU. Four of the Regional Round games were also nationally televised with one game on ESPN2 and three on ESPNU. Two of the remaining four Regional Round games were televised in the state of Missouri while three Subregional games were aired in Georgia. - ESPN’s top broadcast team - Dick Vitale, Bob Knight and Dan Shulman - were assigned to work the Championship Round games in Kansas City. - The event has featured five of the past seven national champions – Syracuse (2003), Florida (2006, 2007), Kansas (2008), and Duke (2010). In all, 31 teams that have participated in the Progressive CBE Classic have gone on to compete in the NCAA Tournament. - The Progressive CBE Classic has boasted the highest neutral site attendance among all early-season college basketball tournaments in three of the last five years. Nearly 80,000 fans attended the 2011 Classic, with the Championship Rounds at Sprint Center averaging over 11,000 fans both nights. - In the 11 years of its existence, the event has attracted over 900,000 college basketball fans. - The Championship Rounds of the Progressive CBE Classic have been held in Kansas City since the event’s inception. The last five years the Classic has been played at Sprint Center, the state-of-the-art arena that serves as the cornerstone of a redeveloped downtown Kansas City. - In addition to Sprint Center, the Progressive CBE Classic has been held at some of the finest home courts in the country, including Alabama, California, Creighton, Duke, Florida, Georgia, Gonzaga, Iowa, Kansas, Kansas State, Kentucky, Marquette, Maryland, Memphis, Michigan State, Missouri, Missouri State, Notre Dame, Ohio State, Pittsburgh, Richmond, South Carolina, Stanford, Syracuse, Texas, Texas Tech, UCLA, Washington, West Virginia, and Wichita State.
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SPRINT CENTER Sprint Center is Kansas City’s home for sports, concerts, family shows, collegiate competitions, tournaments and special events. Anchor to more than $4.5 billion of reinvestment in a revitalized downtown Kansas City, Mo., Sprint Center is a unique public/private partnership between the city of Kansas City and AEG. Sprint Center has exceeded all expectations having hosted more than 500 events and 4.7 million guests since opening. Having recently celebrated its fourth anniversary, Sprint Center continues to set attendance records and exceed financial goals and establish Kansas City as the entertainment hearbeat in the Heart of America. Through the profit sharing provision in the management agreement, Spint Center/AEG has delivered more than $5 million to the city of Kansas City, Mo. Sprint Center features the Perceptive Software Founders Club, a VIP entertainment area where members can enjoy fabulous amenities including priority access to purchase up to four (4) seats to select Sprint Center events, access to the member’s only lounge and events including food & beverage tastings, reserved parking and a private VIP entrance. In addition, Sprint Center features private meeting rooms for intimate gatherings, seminars, receptions, charity functions and special events.
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CBECLASSIC.COM
SPRINT CENTER
Home to the College Basketball Experience, Sprint Center has hosted the 2008, 2010 and 2011 Big 12 Men’s Basketball Championship, first- and second- rounds of the 2009 NCAA Men’s Basketball Championship and most recently an NBA preseason game between the Miami HEAT and OKC Thunder. In 2012, Sprint Center will host the Big 12 Men’s Basketball Championship. AEG, a wholly owned subsidiary of the Anschutz Company, is the leading sports, entertainment and venue operator in the world. AEG Facilities, a stand-alone affiliate of AEG, owns, operates or consults with 100 of the industry’s preeminent venues worldwide, across five continents, and works in cencer with affiliated AEG entities, including live event producer, AEG Live, AEG Global Partnerships and AEG Development to support the success of AEG venues across the globe. AEG owns, operates or provides services to venues including STAPLES Center (Los Angeles, Calif.), The Home Depot Center (Carson, Calif.), Nokia Theatre L.A. Live (Los Angeles, Calif.), Citizens Business Bank Arena (Ontario, Calif.), Valley View Casino Center (San Diego, Calif.), Sprint Center (Kansas City, Mo.), XL Center and Rentschler Field (Hartford, Conn.), The Rose Garden (Portland, Ore.), KeyArena (Seattle, Wash.), KFC YUM! Center (Louisville, Ky.), American Airlines Arena (Miami, Fla.), AT&T Center (San Antonio, Texas), Time Warner Cable Arena (Charlotte, N.C.), Prudential Center (Newark, N.J.), Target Center (Minneapolis, Minn.), Mercedes-Benz Arena (Shanghai, China), MasterCard Center (Beijing, China), The O2 Arena (London, England), O2 World (Berlin, Germany), O2 World Hamburg (Hamburg, Germany), Ahoy Arena (Rotterdam, Netherlands), Pernambuco Stadium (Recife, Brazil), Allphones Arena (Sydney, Australia), Globe Arenas (Stockhold, Sweden), Turk Telekom Arena (Istanbul, Turkey), and the Qatar National Convention Centre (Doha, Qatar). CBECLASSIC.COM
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TELEVISION EXPOSURE CHAMPIONSHIP ROUNDS - KANSAS CITY
Reese’s courtside LED signage and court decals during Championship Rounds in Kansas City.
Minutes of unobstructed exposure on the courtside signage Date 11/21/2011 11/21/2011 11/22/2011 11/22/2011
Game
Network
Timing
Missouri vs. Notre Dame California vs. Georgia Notre Dame vs. Georgia Missouri vs. California
ESPN2 ESPN2 ESPNU ESPN2 Totals:
4:39
Amount of time in excess of contract:
4:21 5:10 4:39
18:50
2:50
Minutes of unobstructed exposure on the court decals Date 11/21/2011 11/21/2011 11/22/2011 11/22/2011
CBECLASSIC.COM
Game
Network
Decals
Missouri vs. Notre Dame California vs. Georgia Notre Dame vs. Georgia Missouri vs. California
ESPN2 ESPN2 ESPNU ESPN2
41:29
T otals:
2:50:18
43:49 42:18 42:42
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TELEVISION EXPOSURE CHAMPIONSHIP ROUNDS - KANSAS CITY
Reese’s Courtside LED Signage and Court Decals.
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CBECLASSIC.COM
TELEVISION EXPOSURE CHAMPIONSHIP ROUNDS - KANSAS CITY
The Reese’s court decal appeared above the foul line at each end of the court during Championship Round action.
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SUPPLEMENTAL EXPOSURE
tELEVISION
- The Progressive CBE Classic was featured in ESPN’s promotional spots and on ESPN’s early-season tournament preview show. - National, regional, and local sports highlight shows. - Local news network sports coverage.
rADIO
- Championship Round coaches participated in interviews on ESPN Radio (morning drive and afternoon/evening drive) nationally and locally in Kansas City, and KCSP Radio (morning drive and afternoon/evening drive) in Kansas City.
NATIONAL TELECONFERENCE
- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
ESPN’s Dick Vitale during Championship Round action at Sprint Center in Kansas City.
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ON-SITE EXPOSURE videoboard mentions and pa announcements
Reese’s appeared on the center-hung videoboard, LED Ribbons, and courtside signage during PA’s and promotions. Reese’s commcerial (above) ran during each game of the Championship Rounds at Sprint Center.
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CUSTOMIZED PROMOTIONS
REESE’S T-SHIRT TOSS
The loudest fans in the arena received Reese’s T-shirts during each game.
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CBECLASSIC.COM
PRE-GAME HOSPITALITY
Guests were able to mingle, relax and enjoy a fantastic buffet dinner and open bar before the games each night
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PRE-GAME HOSPITALITY
Reese’s logo was displayed on a scroll on HD TV’s throughout the pre-game hospitality.
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CBECLASSIC.COM
PRESS COVERAGE As the nation’s most-exciting early-season college basketball event, the Progressive CBE Classic annually receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in Kansas City, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located. In 2011, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the Progressive CBE Classic was featured in articles in, but not limited to, the following media: - USA Today - Atlanta Journal-Constitution - Toledo Blade - SI.com - Chicago Tribune - Brookings Register - ESPN.com - St. Louis Post-Dispatch - Clarksville Leaf Chronicle - ESPN, The Magazine - San Francisco Chronicle - Fort Wayne Journal Gazette - FoxSports.com - San Jose Mercury News - Huntsville Item - CBSSports.com - Sacramento Bee - Macon Telegraph - SportingNews.com - Columbia (Mo.) Daily Tribune - Niagara Gazette - Yahoo.com Sports - Buffalo News - Kansas City Kansan - AOLFanhouse.com - South Bend Tribune - Kansas City Star - Sioux City Journal In all, over 80 reporters and photographers representing more than 40 media outlets were issued credentials to the Championship Rounds of the 2011 Progressive CBE Classic.
Georgia Head Coach Mark Fox during a post-game press conference.
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