College Basketball Invitational - Zebra Pen by Gazelle Group

Austin Peay Boise State UCF Creighton Davidson Duquesne Evansville Hofstra James Madison

FIRST ROUND March 15 & 16

QUARTERFINALS

SEMIFINALS

March 21

March 23

CHAMPIONSHIP SERIES Creighton vs. Oregon March 28 & 30, April 1

2011 EVENT SUMMARY â&#x20AC;˘ ZEBRA PEN

Miami (Ohio) Montana Oregon Rhode Island Saint Bonaventure San Jose State Weber State

2011 COLLEGE BASKETBALL INVITATIONAL

summary of contents summary of sponsor benefits

- OUTLINE & DESCRIPTION OF SPONSOR BENEFITS................................................3

EVENT HISTORY AND INFORMATION

- INSIDE THE NUMBERS................................................................................................7 - CBI QUOTES.................................................................................................................8 - RESULTS & AWARDS...................................................................................................9 - ABOUT THE EVENT.....................................................................................................14 - DEMOGRAPHICS OF COLLEGE BASKETBALL........................................................15

ADVERTISING & pROMOTION

- SAMPLES OF ADVERTISEMENTS AND DIRECT MARKETING.................................17

MEDIA EXPOSURE

- IN-GAME TELEVISION EXPOSURE............................................................................29 - COMMERCIAL UNITS..................................................................................................44

ON-SITE EXPOSURE & PROMOTIONS

- ON-SITE EXPOSURE...................................................................................................49 - CUSTOMIZED PROMOTIONS......................................................................................53 - POST GAME AWARDS PRESENTATION.....................................................................55

PRESS COVERAGE

- SUMMARY OF PRESS COVERAGE............................................................................57 - PRESS RELEASES & ARTICLES

cbi2011.com

sponsorship benefits status

- Title sponsor designation and category exclusivity. - “College Basketball Invitational presented by Zebra Pen” will be the official name of the event and will be incorporated in the Event logo. - The Event name and/or logo shall appear in the following locations: - All audio and visual mentions and descriptions of the Event - Full entitlement of the national television broadcasts on HDNet - Inclusion in all of HDNet’s promotion and coverage of the Event - All of Gazelle’s advertising and promotional materials - Decals and backboard supports - Press backdrop - Event merchandise - Press releases and media notes - Game tickets - Official Event web site and ticket selling websites - Use of the Event logo. - An Event representative shall serve as a liaison to coordinate the implementation and activation of the sponsorship.

The Oregon Ducks defeated Creighton to win the 2011 Championship cbi2011.com

sponsorship benefits television exposure

- During each nationally televised game, Zebra Pen will receive six (6) :30 second commercial units and six (6) minutes of unobstructed â&#x20AC;&#x153;in-gameâ&#x20AC;? television exposure on the courtside signage system. - Opening and closing billboards during each nationally televised game. - Full entitlement of each televised broadcast including all graphic, audio and promotional mentions. - Inclusion in all of HDNetâ&#x20AC;&#x2122;s promotion and coverage of the Event. - The Zebra Pen logo will appear in the following locations: - Two (2) court decals - Two (2) backboard support decals - Bench chairbacks - Press backdrop

additional media exposure

- The Zebra Pen name and/or logo will be included in all promotional and advertising materials and activities used to support the Event. - Exposure and link on the event website. - The Zebra Pen logo will be included on the press backdrop during all press conferences. - Logo inclusion on the team roster cards available online and free to all fans and media at each game.

cbi2011.com

sponsorship benefits

on-site exposure

- â&#x20AC;&#x153;In-arenaâ&#x20AC;? exposure on the courtside signage system. - Two (2) public address announcements per game. - Two (2) mentions per game on the video board or matrix board. - One (1) on-site display in the concourse of the arena.

promotional opportunities

- The opportunity to conduct one (1) on-court promotion per game during halftime or a time-out. - The opportunity to have a Zebra Pen representative present the Championship Trophy. - The right to use game footage or photographs of the Event for promotional purposes.

tickets

- Forty (40) premium location tickets to each game of the Event. cbi2011.com

inside the numbers 230,000,000: Total number of households that CBI television coverage reached on HDNet in 2011. 295,098:

Total number of fans attending the first four College Basketball Invitationals.

12,381:

Attendance for the Oregon-Creighton game in the first game of the 2011 Championship Series, a CBI presented by Zebra Pen record.

293:

Total number of victories by CBI teams upon entering the 2011 tournament.

12:

Average margin of victory in the 2011 NIT.

11.3:

Average margin of victory in the 2011 NCAA Tournament.

10.2:

Average margin of victory in the 2011 CBI presented by Zebra Pen.

Number of games in the 2011 CBI presented by Zebra Pen that were decided by 10 points or less.

Number of 2010 CBI teams that made the 2011 NCAA Tournament.

Number of 20-win teams in the 2011 CBI presented by Zebra Pen.

Number of teams to reach the semifinals of the 2011 CBI presented by Zebra Pen led by coaches in their first year with the program - Dana Altman (Oregon), Donnie Jones (UCF), Greg McDermott (Creighton), and Leon Rice (Boise State).

Number of 2010 CBI teams that advanced to the 2011 NCAA Final Four (VCU).

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CBI quotes “It’s huge, really big for us...Obviously, in the postseason, this group that we’ve had the last two years, if you add it up, we’re (10-0) right now in the postseason.” -- VCU head coach, Shaka Smart, 2010 CBI Champion and 2011 Final Four Participant when asked about using the CBI experience as a springboard to NCAA Tournament success. “The national title game was a dud, but at least I got to enjoy the College Basketball Invitational final - Oregon’s dramatic 71-69 victory against Creighton.” -- Gary Horowitz, Statesman Journal “Tomorrow it will be a month since we played in our conference tournament, so those four weeks for us, with the extra practices and the six extra games, have been invaluable.” -- Creighton Head Coach, Greg McDermott “I think it’s just great to play in the postseason, regardless of what tournament it is, just having a chance to play, taking advantage of it. Now we’re down to no more chances to even play in a Duck uniform.” -- Oregon Senior, Joevan Catron “It’s a great challenge to motivate young kids. Everyone dreams of going to the NCAA tourney, and we were heartbroken for two days. When we got invited to play here, I think we got energized again. We’ve got nine seniors, we don’t want to be done yet; we want to keep playing.” -- Boston University Head Coach, Pat Chambers “Our guys deserve this. We absolutely deserve to be playing postseason basketball and being a part of March Madness. We were obviously disappointed that we didn’t win our conference tournament, but we still wanted to be a part of postseason basketball...this gives us another chance to showcase our basketball program on a larger stage.” -- Former IUPUI Head Coach, Ron Hunter “It’s a momentum builder going into next year. We’re losing some seniors, but it’s going to give us confidence for next year. We went out this season with a bang.” -- VCU player Jamie Skeen, after winning the 2010 CBI Championship (VCU advanced to the 2011 Final Four) “We’re so happy the season didn’t end with the San Diego State game. A lot of people go a lot of places for spring break and we’re just happy to be going to Morehead State.” -- Colorado State Head Coach, Tim Miles “I believe anytime you have the opportunity to play in postseason that’s a tribute to the type of successful season you’ve had and the respect that our program has gained on a national level.” -- Morehead State Head Coach, Donnie Tyndall 8

cbi2011.com

tournament bracket 2011 CBI presented by Zebra Pen FIRST ROUND

QUARTERFINALS

FIRST ROUND

March 15

March 21

March 15

Davidson 85-65

at Boise State 83-80

James Madison 7pm ET

Austin Peay

at Davidson

9pm ET

at Boise State Creighton 102-92

March 15

Boise State 75-69 March 15

8pm ET

9pm ET

at Creighton 85-74

Evansville 77-70

San Jose State 8pm ET

Hofstra

March 16

March 21

March 16

Duquesne 87-74

Rhode Island 76-59

Duquesne 9pm ET

Miami (Ohio)

at Montana

7pm ET

at Rhode Island Oregon 77-75

March 16

UCF 66-54

10pm ET

March 16

7pm ET

Weber State 10pm ET

8pm ET

at Evansville

at Creighton

St. Bonaventure at Oregon 68-59

at UCF 69-54

at Oregon

8pm ET

at UCF

SEMIFINALS

CHAMPIONSHIP SERIES Championship Series is a "Best-of-Three" March 28 CREIGHTON 84, Oregon 76 March 30 OREGON 71, Creighton 58 *April 1 OREGON 71, Creighton 69 home team in CAPS *if necessary

March 23

UCF

Creighton 82-64 8pm ET

at Creighton

OREGON

CHAMPION C O

March a c 23 3

Boise State

Oregon 79-71

at Oregon

HDNet Television Schedule March 15 / 16 7PM ET / 8PM ET 9PM ET / 10PM ET

cbi2011.com

March 21 8PM ET 10PM ET

March 23 8PM ET 10PM ET

March 28, March 30, April 1* March 28 (8pm ET), March 30 & April 1 (10pm ET)

(*if necessary)

THE GAZELLE GROUP, INC. 475 WALL STREET, PRINCETON, NJ 08540 (TEL) 609-921-1300 (FAX) 609-921-2332 WWW.GAZELLEGROUP.COM

event results 2011 CBI presented by Zebra Pen Championship Series

Semifinals

April 1 Game 3 Oregon 71, Creighton 69

March 23

March 30 Game 2 Oregon 71, Creighton 58

Oregon 79, Boise State 71

Omaha, Neb.

Creighton 82, UCF 64 Eugene, Ore.

Quarterfinals

March 28 Game 1 Creighton 84, Oregon 76

March 21

2011 CBI presented by Zebra Pen MVP

Creighton 102, Davidson 92

Joevan Catron (Oregon)

Orlando, Fla.

UCF 66, Rhode Island 54 Omaha, Neb. Boise, Idaho

Boise State 75, Evansville 69 Eugene, Ore.

Oregon 77, Dusquesne 75

First Round March 16

Kingston, R.I.

Rhode Island 76, Miami (Ohio) 59 Orlando, Fla.

UCF 69, St. Bonaventure 54 Missoula, Mont.

Dusquesne 87, Montana 76 Eugene, Ore.

Oregon 68, Weber State 59 March 15

Davidson, N.C.

Davidson 85, James Madison 65 Evansville, Ind.

Evansville 77, Hoftra 70

Tournament MVP Joevan Catron in Game 3 of the 2011 Championship Series.

Omaha, Neb.

Creighton 85, San Jose State 74 Boise, Idaho

Boise State 83, Austin Peay 80 10

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event results 2010 CBI

Championship Series

Semifinals

March 31 Game 2 VCU 71, Saint Louis 56

March 24

March 29 Game 1 VCU 68, Saint Louis 65

Saint Louis 69, Princeton 59

2010 CBI Tournament MVP Joey Rodriguez (VCU)

Richmond, Va.

VCU 88, Boston University 75 St. Louis, Mo.

Quarterfinals March 22

Richmond, Va.

VCU 93, Charleston 86 St. Louis, Mo.

Saint Louis 68, Green Bay 62 2OT Boston, Mass.

Boston Univ. 91, Morehead State 89 OT Indianapolis, Ind.

Princeton 74, IUPUI 68 2OT

First Round March 17

Corvallis, Ore,

Boston Univ. 96, Oregon State 78 Hempstead, N.Y.

IUPUI 74, Hoftra 60 Richmond, Ky.

Charleston 82, Eastern Kentucky 79 Akron, Ohio

Green Bay 70, Akron 66 Morehead, Ky.

Morehead State 74, Colorado State 60 Princeton, N.J.

Princeton 65, Duquesne 51

Tournament MVP Joey Rodriguez in the Quarterfinals of the 2010 College Basketball Invitational. cbi2011.com

March 16

St. Louis, Mo.

Saint Louis 63, Indiana State 54 Washington, D.C.

VCU 79, George Washington 73 11

event results 2009 CBI

Championship Series

Semifinals

April 3 Game 3 Oregon State 81, UTEP 73

March 25

April 1 Game 2 UTEP 70, Oregon State 63 March 30 Game 2 Oregon State 75, UTEP 69

2009 CBI Tournament MVP

Roeland Schaftenaar (Oregon State)

Richmond, Va.

UTEP 81, Richmond 69 Corvallis, Ore.

Oregon State 65, Stanford 62

Quarterfinals March 23

El Paso, Texas

UTEP 75, Northeastern 66 Wichita, Kans.

Stanford 70, Wichita State 56 Corvallis, Ore.

Oregon State 71, Vermont 70 Richmond, Va.

Richmond 74, Charleston 72

First Round March 18

Stanford, Calif.

Stanford 96, Boise State 76 Wichita, Kans.

Wichita State 84, Buffalo 73 Corvallis, Ore.

Oregon State 49, Houston 45 Green Bay, Wis.

Vermont 76, Green Bay 72 March 17 Reno, NV

UTEP 79, Nevada 77 Laramie, Wyo.

Northeastern 64, Wisconsin 62 Richmond, Va.

Richmond 75, St. John's 69

Tournament MVP Roeland Schaftenaar dunks in Game 1 of the Championship Series against UTEP. 12

Troy, Ala.

Charleston 93, Troy 91 cbi2011.com

event results 2008 CBI

Championship Series

Semifinals

April 4 Game 3 #2 Tulsa 70, #4 Bradley 64

March 26

April 2 Game 2 #4 Bradley 83, #2 Tulsa 74 March 31 Game 2 #2 Tulsa 73, #4 Bradley 68

Charlottesville, Va.

#4 Bradley 96, #1 Virginia 85 Tulsa, Okla.

#2 Tulsa 73, #3 Houston 69

Quarterfinals March 24

Charlottesville, Va.

Virginia 80, Old Dominion 76 Peoria, Ill.

2008 CBI Tournament MVP Jerome Jordan (Tulsa)

Bradley 79, Ohio 73 Tulsa, Okla.

Tulsa 69, Utah 60 Houston, Tex.

Houston 91, Valparaiso 67

First Round March 19 Peoria, Ill.

Bradley 70, Cincinnati 67 El Paso, Tex.

Utah 81, UTEP 69 Tulsa, Okla.

Tulsa 61, Miami (Ohio) 45 Seattle, Wash.

Valparaiso 72, Washington 71 March 18

Charlottesville, Va.

Virginia 66, Richmond 64 Norfolk, Va.

Old Dominion 66, Rider 63 Athens, Ohio

Tournament MVP Jerome Jordan drives to the basket against Bradley. cbi2011.com

Ohio 80, Brown 74 Reno, Nev.

Houston 80, Nevada 79 13

about the event The College Basketball Invitational presented by Zebra Pen was created in 2007 and the inaugural tournament occured following the conclusion of the 2007-2008 menâ&#x20AC;&#x2122;s college basketball regular season. The CBI provides a meaningful opportunity for teams that deserve a postseason experience. Sixteen teams compete in this four-yearold postseason event, hosted at on-campus arenas throughout the country. The CBI is a single-elimination tournament up until the Championship Series, which is a best-of-three series. The event features eight first round games, four quarterfinal round games, a semifinal round, and then Championship Series. The goal of the brackets is to create a competitive balance within each bracket and to minimize missed class time. The final process takes place after the NCAA Tournament field is announced.

UTEPâ&#x20AC;&#x2122;s Don Haskins Arena sold out for Games 2 and 3 of the 2009 Championship Series.

Teams are invited based upon performance during their conference and nonconference schedules, as well as how well the team is playing at the end of the regular season.

Fans rush the court following Game 3 of the Championship Series at Tulsa during the Inaugural CBI in 2008 (above left) and after Game 3 of the Championship Series at Oregon during the 2011 CBI presented by Zebra Pen. 14 cbi2011.com

basketball demographics male 25-54 college basketball viewers are more likely to purchase and use a wide variety of products and services than the average u.s. adult.

advertisements

Flyer distributed to roughly 700 guests at the Bobby Dodd Award Ceremony as well as students on the quad and in classes on game day.

cbi2011.com

advertisements

Opening page of the Boise State athletics website promoting the Quarterfinal game vs. Evansville.

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advertisements

Opening page of the Rhode Island athletics website promoting the Opening Round vs. Miami (OH).

cbi2011.com

advertisements

Flyer distributed to students on game day throughout the UCF campus as well as at the UCF vs. USF baseball game Tuesday night. This ad was also used as a Facebook Event page created on Selection Sunday.

cbi2011.com

advertisements

Advertisement that ran on the home page of the UCF athletics website.

Opening Video Splash page of the UCF athletics website promoting the Opening Round vs. St. Bonaventure. cbi2011.com

advertisements

200 11x17 posters were displayed throughout campus promoting the Quarterfinal game vs. Rhode Island. 22

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advertisements

Advertisements that ran on the hom page of the UCF athletics website.

Opening Video Splash page of the UCF athletics website promoting the Quarterfinal game vs. Rhode Island. cbi2011.com

advertisements

Flyer distributed to local youth basketball teams.

cbi2011.com

advertisements

Adverisements that ran on the homepage of Oregon athletics for each round of the CBI presented by Zebra Pen.

cbi2011.com

direct marketing

Four e-mail blasts that went out to 48,382 subscribers.

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direct marketing

E-mail blast that went out to all UCF students.

cbi2011.com

direct marketing

Oregon Fan Database 4 e-mails sent out to over 49,000 subscribers Boise State Season Ticket Database 2 e-mails sent out to over 5,800 season ticket holders Boise State Vontoo Phone Message Voice message through vontoo that called 900 numbers Rhode Island Cyber Club Database 1 e-mail sent out to over 40,000 subscibers Rhode Island Student Database 1 e-mail sent out to over 2,500 students Rhode Island Season Ticket Database 1 e-mail sent to over 550 season ticket holders

OVER 251,550 IMPRESSIONS

cbi2011.com

Opening Round television exposure

Minutes of unobstructed exposure on the courtside signage Game

Network

Date 3/15/2011

JMU vs. Davidson

HDNet

Make a Statement Banner

3/15/2011

Austin Peay vs. Boise St.

HDNet

Banner

3/16/2011

Weber St. vs. Oregon

HDNet

3/16/2011

St. Bonaventure vs. UCF

HDNet Totals:

Zebra Pen Repeating

8:06

7:45

8:06

Banner 7:45

zebrapen. com

Total 36:24 34:29

7:09

23:00

7:09

38:41 2:12:34

Amount of time in excess of contract: 1:48:13

Minutes of exposure for floor decals, chairbacks & backboard supports Date 3/15/2011

Game JMU vs. Davidson

Network HDNet HDNet

Decals 40:02 39:21

Chairbacks 2:26 1:47

Backboard 31:03 26:45

3/15/2011

Austin Peay vs. Boise St.

3/16/2011

Weber St. vs. Oregon

HDNet

43:50

2:48

34:21

3/16/2011

St. Bonaventure vs. UCF

HDNet Totals:

41:17 2:44:30

:06 7:07

29:34 2:01:43

Number of Graphic and Verbal Mentions During Broadcast Date

Game

Network

3/15/2011

JMU vs. Davidson

HDNet

3/15/2011

Austin Peay vs. Boise St.

HDNet

3/16/2011

Weber St. vs. Oregon

HDNet

3/16/2011

St. Bonaventure vs. UCF

HDNet

Totals:

cbi2011.com

Verbal 13 11 14 16

Graphic 23 19 25 26

opening round

Courtside banner during tip-off at Evansville.

Zebra Pen Chairbacks at Creighton (above left) and Zebra Pen court decal inside the 3-point arc at Rhode Island (above right). 30

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opening round

Zebra Pen backboard support at Montana (above left) and the Event Court Decal at Boise State (above right).

Courtside banner at Davidson.

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opening round

Zebra Pen decal inside the 3-point arc at Montana.

Courtside banner at UCF.

Zebra Pen courtside LED signage at Oregon.

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quarterfinals television exposure

Minutes of unobstructed exposure on the courtside signage Game

Network

Zebra Pen Repeating

Make a Statement

zebrapen. com

Total

HDNet

5:36

5:58

5:30

17:04

HDNet Totals:

6:11 11:47

8:19 14:17

5:14 10:44

19:44 36:48

Date 3/21/2011

Davidson vs. Creighton

3/21/2011

Duquesne vs. Oregon

Amount of time in excess of contract:

24:48

Minutes of exposure for floor decals, chairbacks & backboard supports Date

Game

Network HDNet

Decals 43:50

Chairbacks ---

Backboard 31:16

3/21/2011

Davidson vs. Creighton

3/21/2011

Duquesne vs. Oregon

HDNet Totals:

39:04 1:22:54

2:28 2:28

33:02 1:04:18

Number of Graphic and Verbal Mentions During Broadcast Date

Game

Network

3/21/2011

Davidson vs. Creighton

HDNet

3/21/2011

Duquesne vs. Oregon

HDNet

Totals:

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Verbal 12 18

Graphic 23 19

quarterfinals

Zebra Pen courtside LED signage at Creighton.

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quarterfinals

Zebra Pen courtside LED signage at Oregon.

Zebra Pen backboard support decal at Creighton.

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semifinals

television exposure Minutes of unobstructed exposure on the courtside signage Game

Network

Zebra Pen Repeating

Make a Statement

zebrapen. com

Total

HDNet

5:25

5:37

5:01

16:03

HDNet Totals:

7:08 12:33

7:15 12:52

7:13 12:14

21:36 37:39

Date 3/23/2011

UCF vs. Creighton

3/23/2011

Boise State vs. Oregon

Amount of time in excess of contract:

15:13

Minutes of exposure for floor decals, chairbacks & backboard supports Date

Game

Network HDNet

Decals 43:11

Chairbacks 1:31

Backboard 32:11

3/23/2011

UCF vs. Creighton

3/23/2011

Boise State vs. Oregon

HDNet Totals:

41:03 1:24:14

2:14 3:45

29:41 1:01:52

Number of Graphic and Verbal Mentions During Broadcast Date

Game

Network

3/23/2011

UCF vs. Creighton

HDNet

3/23/2011

Boise State vs. Oregon

HDNet

Totals:

Verbal 15 16

Graphic 22 24

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semifinals

Creighton defeated UCF at home to advance to the Championship Series of the CBI presented by Zebra Pen.

Oregon defeated Boise State at home to advance to the Championship Series of the CBI presented by Zebra Pen.

cbi2011.com

championship series television exposure

Minutes of unobstructed exposure on the courtside signage Game

Network

Date

Zebra Pen Repeating

Make a Statement

zebrapen. com

Total

3/28/2011

Game 1 @ Creigton

HDNet

4:50

4:31

4:30

13:51

3/30/2011 4/1/2011

Game 2 @ Oregon Game 3 @ Oregon

HDNet HDNet Totals:

7:35 7:31 20:48

8:56 8:29 10:13

6:58 7:01 8:12

23:29 23:01 1:00:21

Amount of time in excess of contract: 42:21

Minutes of exposure for floor decals, chairbacks & backboard supports Date

Game

Network HDNet

Decals 43:46

Chairbacks 1:22

Backboard 33:13

3/28/2011

Game 1 @ Creigton

3/30/2011 4/1/2011

Game 2 @ Oregon Game 3 @ Oregon

HDNet HDNet Totals:

41:54 40:31 2:06:11

2:01 2:19 5:42

36:10 34:49 1:44:12

Number of Graphic and Verbal Mentions During Broadcast Date

Game

Network

3/28/2011

Game 1 @ Creigton

HDNet

3/30/2011

Game 2 @ Oregon

HDNet

4/1/2011

Game 3 @ Oregon

HDNet

Totals:

Verbal 17 16 18

Graphic 26 23 25

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championship series game 1

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championship series game 2

GAME 2 aCTION @ oREGON

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championship series

game 3

Oregon defeated Creighton at home in Game 3 to win the 2011 CBI presented by Zebra Pen.

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TELEVISION EXPOSURE

billboards and ENHANCEMENTS

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TELEVISION EXPOSURE graphics and halftime interview

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commercial Units CBI presented by Zebra Pen on HDNet: Opening Round Advertisement

Date: 3/15/2011 Game: James Madison vs. Davidson Time: 7:00 pm

Date: 3/15/2011 Game: Austin Peay vs. Boise State Time: 9:00 pm

Date: 3/16/2011 Game: St. Bonaventure vs. UCF Time: 8:00 pm

Date: 3/16/2011 Game: Weber State vs. Oregon Time: 10:00 pm

Airtime (EST)

:30 ZEBP1001 :30 ZEBP1002 :15 ZEBP1003 :15 ZEBP1004 :15 ZEBP1003

7:13 7:22 7:53 7:55 8:03

pm pm pm pm pm

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8:05 pm 8:06 pm

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8:11 pm 9:13 pm 9:15 pm 9:53 pm 9:55 pm 10:04 pm 10:06 pm

:30 ZEBP1001 :30 ZEBP1002 :30 ZEBP1001 :30 ZEBP1002 :15 ZEBP1003 :15 ZEBP1004 :15 ZEBP1003 :15 ZEBP1005 :30 ZEBP1001 :30 ZEBP1002 :30 ZEBP1001 :30 ZEBP1002 :15 ZEBP1003 :15 ZEBP1004 :15 ZEBP1003 :15 ZEBP1005 :30 ZEBP1001 :30 ZEBP1002

10:16 pm 10:20 pm 8:13 pm 8:23 pm 8:52 pm 8:54 pm 9:02 pm 9:04 pm 9:14 pm 9:21 pm 10:14 pm 10:21 pm 10:46 pm 10:48 pm 10:57 pm 10:59 pm 11:04 pm 11:10 pm

Commercial Spots: 32

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commercial units

CBI presented by Zebra Pen on HDNet: Quarterfinals Advertisement

Date: 3/21/2011 Game: Davidson vs. Creighton Time: 8:00 pm

Date: 3/21/2011 Game: Duquesne vs. Oregon Time: 10:00 pm

Airtime (EST)

:30 ZEBP1001 :30 ZEBP1002 :15 ZEBP1003 :15 ZEBP1004 :15 ZEBP1003

8:14 8:22 8:53 8:54 9:05

pm pm pm pm pm

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9:06 pm 9:16 pm

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9:21 pm 10:22 pm 10:53 pm 10:54 pm 11:03 pm 11:05 pm 11:14 pm

:30 ZEBP1002 :30 ZEBP1001

11:18 pm 11:46 pm

Commercial Spots: 16

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commercial Units

CBI presented by Zebra Pen on HDNet: Semifinals Advertisement

Date: 3/23/2011 Game: UCF vs. Creighton Time: 8:00pm

Date: 3/23/2011 Game: Boise St. vs Oregon Time: 10:00 pm

Airtime (EST)

:30 ZEBP1001 :30 ZEBP1002 :15 ZEBP1003 :15 ZEBP1004 :15 ZEBP1003

8:15 8:23 8:51 8:53 9:02

pm pm pm pm pm

:15 ZEBP1005 :30 ZEBP1001

9:04 pm 9:13 pm

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9:17 pm 10:15 pm 10:22 pm 10:52 pm 10:54 pm 11:03 pm 11:05 pm

:30 ZEBP1001 :30 ZEBP1002

11:15 pm 11:26 pm

Commercial Spots: 16

cbi2011.com

commercial units

CBI presented by Zebra Pen on HDNet: Championship Series Advertisement

Date: 3/28/2011 Game 1: Oregon @ Creighton Time: 8:00 pm

Date: 3/30/2011 Game 2: Creighton @ Oregon Time: 10:00 pm

Date: 4/1/2011 Game 3: Creighton @ Oregon Time: 10:00 pm

Airtime (EST)

:30 ZEBP1001 :30 ZEBP1002 :15 ZEBP1003 :15 ZEBP1004 :15 ZEBP1003

8:15 8:22 8:51 8:52 9:01

pm pm pm pm pm

:15 ZEBP1005 :30 ZEBP1001

9:03 pm 9:13 pm

:30 ZEBP1002 :30 ZEBP1001 :30 ZEBP1002 :15 ZEBP1003 :15 ZEBP1004 :15 ZEBP1003 :15 ZEBP1005

9:24 pm 10:13 pm 10:21 pm 10:48 pm 10:49 pm 10:59 pm 11:00 pm

:30 ZEBP1001 :30 ZEBP1002 :30 ZEBP1001 :30 ZEBP1002 :15 ZEBP1003 :15 ZEBP1004 :15 ZEBP1003 :15 ZEBP1005 :30 ZEBP1001 :30 ZEBP1002

11:08 pm 11:13 pm 10:14 pm 10:23 pm 10:51 pm 10:53 pm 11:02 pm 11:04 pm 11:12 pm 11:16 pm

Commercial Spots: 24

cbi2011.com

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Miami (Ohio) Montana Oregon Rhode Island Saint Bonaventure San Jose State Weber State

Austin Peay Boise State UCF Creighton Davidson Duquesne Evansville Hofstra James Madison

on-site exposure Official Roster Cards 5/;3 % 1@3756B=< DA =@35=< 107 16/;>7=<A67> A3@73A />@7: % >; >B ;/BB /@3</ 3C53<3 =@3 1@3756B=< 0:C38/GA

>@=0/0:3 :7<3C>A CREIGHTON Gregory Echenique Doug McDermott Jahenns Manigat Kaleb Korver Antoine Young

POS C F G G G

OREGON Garrett Sim Malcolm Armstead E.J. Singler Tyrone Nared Joevan Catron

POS G G F F F

>:/G3@A B= E/B16 9/:30 9=@D3@ 3R s ' s #REIGHTON Started all 38 games for Creighton this seasonâ&#x20AC;Śleads the team with 47 threepoint baskets and has made 39.5 percent of his attempts from downtownâ&#x20AC;Śranks second on the team with 89 assistsâ&#x20AC;Śaverages 4.4 points and 3.1 rebounds a gameâ&#x20AC;Śhis older brother, Kyle, was an AllAmerican at Creighton and is an eight-year NBA veteran.

8=3D/< 1/B@=< 3R s & s /REGON Second-team Pac-10 All-Conferenceâ&#x20AC;Ś has led the team in scoring 21 times this season (24 times in his career)â&#x20AC;Śalso led the team in rebounding 20 times this season (46 times in his career)â&#x20AC;Śhas a team-best 15.5 ppg averageâ&#x20AC;Śhas scored in double figures in 27 of the 36 games he played in this seasonâ&#x20AC;Śof his 11 career 20-point games, 10 have come this season.

47@AB @=C<2 March 15 & 16

23-15 overall, 10-8 Missouri Valley Conference (T-5th) NO 00 2 3 5 10 11 12 13 15 20 23 24 25 30 31 32 34

NAME Gregory Echenique Taylor Stormberg Doug McDermott Josh Jones Grant Gibbs Derek Sebastian Jahenns Manigat Ross Ferrarini Kaleb Korver Matthew Dorwart Wayne Runnels Darryl Ashford Kenny Lawson Jr. Antoine Young Will Artino Casey Harriman Ethan Wragge

POS HT WT C 6-9 270 G 6-0 190 F 6-7 210 G 6-2 195 G 6-4 215 G/F 6-5 200 G 6-1 175 G 6-3 195 G 6-5 195 F 6-8 200 F 6-6 215 G/F 6-4 210 C 6-9 250 G 6-0 180 C 6-11 205 F 6-5 220 F 6-7 220

CL So. Fr. Fr. So. So. So. Fr. So. Sr. So. Sr. Sr. Sr. Jr. Fr. Sr. So.

HOMETOWN (PREVIOUS SCHOOL) Guatire, Venezuala (Rutgers Univ.) Omaha, Neb. (Creighton Prep) Ames, Iowa (Ames) Omaha, Neb. (Central) Marion, Iowa (Gonzaga Coll.) Loveland, Colo. (Thompson Valley) Ottawa, Ont. (Regional Elite Dev. Acad.) Omaha, Neb. (Univ. of Nebraska) Pella, Iowa (Pella) Sidney, Neb. (Sidney) Watonga, Okla. (Northern Oklahoma Coll.) Houston, Texas (Jacksonville J.C.) Oceanside, Calif. (Vista) Bellevue, Neb. (West) Waukee, Iowa (Waukee) Ida Grove, Iowa (Battle Creek-Ida Grove) Eden Prairie, Minn. (Eden Prairie)

G 29 16 38 37 0 11 38 12 38 11 38 38 38 38 0 6 9

MIN 22.7 2.7 29.3 14.5 0.0 1.5 20.4 1.6 28.3 1.3 11.4 19.3 19.4 35.7 0.0 2.2 11.3

PTS 10.5 0.3 14.9 5.1 0.0 0.2 5.5 0.5 4.4 0.0 2.8 4.4 9.2 12.9 0.0 0.3 5.3

REB 5.8 0.1 7.3 0.9 0.0 0.1 2.0 0.1 3.1 0.1 2.5 3.1 5.5 2.6 0.0 0.3 2.7

AST 0.8 0.0 1.2 1.0 0.0 0.0 1.7 0.0 2.3 0.0 0.7 1.4 0.6 4.9 0.0 0.2 0.3

Head Coach â&#x20AC;&#x201C; Greg McDermott Assistant Coaches â&#x20AC;&#x201C; Darian DeVries, Steve Lutz, Steve Merfeld ABOUT CREIGHTON â&#x20AC;&#x201C; Creighton has a 23-15 record, giving it 20 wins or more in 12 of the last 13 seasons, an unprecedented feat in Missouri Valley Conference historyâ&#x20AC;Śjust six schools have won 20 or more games in exactly 11 of the previous 12 years: Creighton, Kent State, Kentucky, Texas, Utah State, and Xavierâ&#x20AC;ŚCreighton is in the postseason for the 14th consecutive season, the longest streak of postseason bids in MVC historyâ&#x20AC;Śthe Bluejays have five seniors - Darryl Ashford, Casey Harriman, Kaleb Korver, Kenny Lawson Jr., and Wayne Runnels â&#x20AC;&#x201C; who are 90-50 with three 20-win seasons and four postseason appearances.

=@35=< 2C19A 20-18 overall, 7-11 in Pacific-10 Conference (T-7th)

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March 23

107 16/;>7=<A67> A3@73A 5/;3 @31/> /REGON #REIGHTON -ATT !RENA s %UGENE /RE There have been 16 games played in the 2011 College Basketball Invitational presented by Zebra Pen and 15 of those games have been won by the home team. That trend continued on Wednesday as Oregon forced a third and deciding game in this yearâ&#x20AC;&#x2122;s Championship Series by downing Creighton, 71-58, at Matt Arena.

16/;>7=<A67> A3@73A Creighton vs. Oregon March 28 & 30, April 1

The Ducks (20-18), who closed the second half with an 18-5 run to take a 35-21 lead at intermission, were led by Joevan Catron, who posted 18 points and six rebounds. Malcolm Armstead tallied 14 points and E.J. Singler contributed 10 points. The win gives Oregon its first 20-win season since 2007. Creighton (23-15) received 10 points each from Jahenns Manigat and Gregory Echenique, with Echenique also pulling down eight rebounds.

NO 1 2 3 4 10 11 12 15 22 23 25 31 34 55

NAME Nicholas Fearn Matt Losli Garrett Sim Nicholas Lucenti Johnathan Loyd Malcolm Armstead Martin Seiferth John Elorriaga Teondre Williams Jeremy Jacob E.J. Singler Tyrone Nared Joevan Catron Jay-R Strowbridge

POS HT WT CL G 6-1 188 Jr. G 6-4 185 So. G 6-1 181 Jr. G 6-3 212 Fr. G 5-8 160 Fr. G 6-0 195 Jr. C 6-10 223 Fr. G 6-2 205 Jr. G 6-4 218 Jr. F 6-8 226 Jr. F 6-6 210 So. F 6-8 210 Jr. F 6-6 245 R-Sr. G 5-10 180 Sr.

HOMETOWN (PREVIOUS SCHOOL) Seattle, Wash. (Seattle Prep) Tualatin, Ore. (Tualatin) Portland, Ore. (Sunset) Los Angeles, Calif. (Loyola) Las Vegas, Nev. (Bishop Gorman) Florence, Ala. (Chipola Coll.) Berlin, Germany (VFB Hermsdorf) Portland, Ore. (Jesuit) Atlanta, Ga. (Meadowcreek) Baton Rouge, La. (Chipola Coll.) Medford, Ore. (South Medford) Woonsocket, R.I. (Monroe Coll.) Phoenix, IL. (Thornton Township) Huntsville, Ala. (Jacksonville State)

G 26 13 38 5 38 37 12 0 36 17 38 38 36 38

MIN 4.5 2.1 26.2 1.6 19.2 27.4 4.3 0.0 15.7 14.6 30.4 19.8 27.5 25.6

PTS 0.2 0.4 8.4 0.2 4.7 8.7 0.7 0.0 4.6 6.2 11.6 5.1 15.5 9.5

REB 1.0 0.5 2.3 0.0 1.8 2.9 0.8 0.0 1.8 3.5 5.7 3.9 6.7 2.4

AST 0.2 0.2 1.8 0.0 2.3 4.4 0.2 0.0 0.6 0.5 1.7 0.4 1.6 1.0

Head Coach â&#x20AC;&#x201C; Dana Altman Assistant Coaches â&#x20AC;&#x201C; Kevin McKenna, Brian Fish, Tony Stubblefield ABOUT OREGON â&#x20AC;&#x201C; The Ducks are making their first postseason appearance since the 2007-08 seasonâ&#x20AC;Śthis year saw Oregon set a school record for steals, registering 315 on the year to pass the previous mark of 263 held by the 2002-03 UO squadâ&#x20AC;ŚOregon is 20-18â&#x20AC;Śsenior forward Joevan Catron was named second-team Pac-10 all-conference and was also named to the NABC Division I All-District 20 second-teamâ&#x20AC;Śhe is the first Oregon player to receive all-league recognition since the 2007-08 seasonâ&#x20AC;Śsophomore forward E.J. Singler was named to the 2011 Pacific Life Pac-10 Conference all-tournament team, where he averaged 18.7 points and 5.0 rebounds in three games and a semifinal appearance.

D7A7B 107 1=; 4=@ 1=;>:3B3 A1=@3A AB/BA 6756:756BA =4 /:: 5/;3A B6@=C56=CB B63 3D3<B

107 >@3A3<B32 0G H30@/ >3< B=C@</;3<B 0@/193B 47@AB @=C<2 March 15-16

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March 21

March 23

March 28 â&#x20AC;&#x201C; Game 1 March 30 â&#x20AC;&#x201C; Game 2 April 1 â&#x20AC;&#x201C; Game 3

March 23

Hofstra 3/15 @ 8 p.m. ET

at EVANSVILLE

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March 21

March 15-16

Miami (Ohio) Rhode Island 76-59

3/16 @ 7 p.m. ET

@ 7 p.m. ET

@ 9 p.m. ET

Boise State 75-69

at RHODE ISLAND

UCF 66-54

@ 10 p.m. ET

Austin Peay 3/15 @ 9 p.m. ET

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Evansville 77-70

@ 8 p.m. ET

St. Bonaventure

at BOISE STATE 83-80

at UCF 69-54

3/16 @ 8 p.m. ET

at BOISE STATE

at UCF OREGON 79-71

Duquesne 3/16 @ 9 p.m. ET

at MONTANA

CREIGHTON 82-64 James Madison

CREIGHTON 84-76 Duquesne 87-74

Davidson 85-65

Game 1

@ 10 p.m. ET

3/15 @ 7 p.m. ET

@ 8 p.m. ET

OREGON 71-58

at DAVIDSON

Game 2

at OREGON 77-75

at CREIGHTON 102-92 Game 3 @ 10 p.m. ET

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Weber State 3/16 @ 10 p.m. ET

San Jose State at OREGON 68-59

home teams in CAPS

/0=CB B63 107 The College Basketball Invitational presented by Zebra Pen provides a meaningful opportunity for teams that deserve a postseason experience. Sixteen teams compete in this four-year-old postseason event, hosted at on-campus arenas throughout the country. The event features eight first-round games, four quarterfinal round games, a semifinal round, and then the Championship Series. The CBI is a single-elimination tournament up until the Championship Series, with all games played at campus sites. The Championship Series is a best-of-three series.

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The goal of the brackets is to create a competitive balance within each bracket and to minimize missed class time. The final process takes place after the NCAA Tournament field is announced.

March 15 & 16

The 16-team field consists of teams not selected for the NCAA Tournament. Teams are invited based upon performance during their conference and non-conference schedules, as well as how well the team is playing at the end of the regular season.

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March 21

March 23

16/;>7=<A67> A3@73A March 28 & 30, April 1

cbi2011.com

at CREIGHTON 85-74

Zebra Pen Corp., leaders in the writing instrument industry for more than 110 years, is the maker of a full line of writing instruments including ball point, gel and roller ball pens, mechanical pencils, and highlighters. A top manufacturer of writing instruments in the world, Zebra Penâ&#x20AC;&#x2122;s Z-Grip line is currently the number one selling ball point pen in America. Zebra Pen creates innovative, user-friendly, high-value, quality writing products that can be found in major retail locations nationwide.

3/15 @ 8 p.m. ET

2011 CBI Champion

at OREGON

at CREIGHTON all times Eastern

B=C@</;3<B <=B3A Fourth Annual CBI presented by Zebra Pen The fourth annual CBI presented by Zebra Pen began on March 15 with four Opening Round games, with four additional Opening Round games played on March 16. The Quarterfinals were played on March 21, followed by Semifinal Round action this evening. The unique quality of the CBI presented by Zebra Pen is its best-ofthree Championship Series, which will be held March 28, March 30, and April 1. One team will host two games should a third game be necessary. Breeding Success Six participants in the 2010 CBI presented by Zebra Pen earned berths in the 2011 NCAA Tournament: Akron, Boston University, Indiana State, Morehead State, Princeton, and VCU. Below is a look at how other postseason tournaments fed into this yearâ&#x20AC;&#x2122;s NCAA Tournament: CBI - 6 of 16 (38%) NIT - 7 of 32 (22%) CIT - 1 of 16 (6%) History Made Again History has been made every step of the way in the CBI presented by Zebra Pen. The most recent historical event occurred on Monday in Game 1 of the Championship Series when Creightonâ&#x20AC;&#x2122;s Doug McDermott scored 21 points in the Bluejayâ&#x20AC;&#x2122;s 84-76 win over Oregon, giving him 562 points on the year to set a Missouri Valley Conference freshman scoring record. Another brush with history in the Championship Series opener was the crowd as a CBI-record 12,381 fans attended the Creighton-Oregon game. That broke the previous standard of 12,000 set by UTEP in its two Championship Series games against Oregon State in 2009...In the First

Round, Rhode Islandâ&#x20AC;&#x2122;s Delroy James became the first player in URI history to record a triple-double when he went for 22 points, 11 rebounds, and a career-high 10 assists in the Ramsâ&#x20AC;&#x2122; 76-59 win over Miami (Ohio). The win was URIâ&#x20AC;&#x2122;s 20th of the year, giving the current senior class - James, Marquis Jones, Ben Eaves, Will Martell - a school record 90 career wins... Hofstraâ&#x20AC;&#x2122;s Charles Jenkins scored 14 points in the Prideâ&#x20AC;&#x2122;s 77-70 loss at Evansville to became just the 62nd player in NCAA history to score 2,500 career points. He ended his career with 2,513 career points...UCFâ&#x20AC;&#x2122;s 69-54 win over St. Bonaventure marked the first ever Division I postseason win for the Knights...Creighton and Davidson played a record-setting game in the Quarterfinal Round. The Bluejays and Wildcats combined to score 194 points to establish a CBI standard in a 102-92 Bluejaysâ&#x20AC;&#x2122; win. Creightonâ&#x20AC;&#x2122;s 102 set a CBI presented by Zebra Pen record. Believe it...or Not Games in the CBI presented by Zebra Pen have been the most competitive of the postseason (average margin of victory): 2010 2009 2008

NCAA 10.6 points 12.7 points 13.8 points

NIT 8.7 points 9.0 points 12.7 points

CBI 9.0 points 6.6 points 7.1 points

Did You Know... Tulsa (2008) and Oregon State (2009) won the first two CBIs. Both series went the distance as Tulsa won Games 1 and 3 against Bradley in 2008 and Oregon State did the same in 2009 against UTEP. Last year, VCU became the first team to need only two games to win the CBI crown. Fantastic 213,587 fans attended games at the first three CBIs.

B3:3D7A7=< A1632C:3 March 15 James Madison at Davidson â&#x20AC;&#x201C; 7 p.m. Austin Peay at Boise State â&#x20AC;&#x201C; 9 p.m.

March 21 Davidson at Creighton â&#x20AC;&#x201C; 8 p.m. Duquesne at Oregon â&#x20AC;&#x201C; 10 p.m.

March 16 St. Bonaventure at UCF â&#x20AC;&#x201C; 8 p.m. Weber State at Oregon â&#x20AC;&#x201C; 10 p.m.

March 23 UCF at Creighton â&#x20AC;&#x201C; 8 p.m. Boise State at Oregon â&#x20AC;&#x201C; 10 p.m.

(all times Eastern) March 28 Oregon at Creighton (Game 1) â&#x20AC;&#x201C; 8 p.m. March 30 Creighton at Oregon (Game 2) â&#x20AC;&#x201C; 10 p.m. April 1 Creighton at Oregon (Game 3) â&#x20AC;&#x201C; 10 p.m.

On-site exposure Zebra Pen appeared on the game tickets at each host site. See samples below...

cbi2011.com

on-site exposure

Zebra Pen display in the Media Room at Montana.

Zebra Pen appeared on the press backdrop during each post game press conference of the Event. cbi2011.com

On-site exposure

Zebra Pen appeared on the videoboard during PA Announcement and promotions.

Creighton Videoboard (above)

Oregon in-arena LEDs on the fascia and centerhung videoboard (above, left) Boise State videoboard (below)

UCF videoboard (above) cbi2011.com

customized promotions Fans participated in the Zebra Pen â&#x20AC;&#x153;Around the Worldâ&#x20AC;? shooting contest during each game of the Event...

Winners of the Local Radio Station Ticket Giveaway during Championship Rounds (below)

cbi2011.com

customized promotions

Charlie Vernon, the world record holder for most half court shots made in one miniute broke his previous record of 7 with 9 at a press event during the day of Game 2 at Oregon.

The local news outlets attended the record breaking event (below left). He had two attempts to break it again during a halftime promotion of the game that evening (below right).

cbi2011.com

customized promotions

Chris Farley, Director of Marketing at Zebra Pen, presented the Runner-Up Trophy to Creighton following Game 3 of the Championship Series at Oregon.

cbi2011.com

customized promotions

Chris Farley presented the Most Valuable Player Award to Oregonâ&#x20AC;&#x2122;s Joevan Catron.

Oregon defeated Creighton in Game 3 of the Championship Series in Oregon.

cbi2011.com

press coverage The CBI annually receives tremendous press coverage throughout the United State. The entire footprint of the event includes 16 local media markets of the participating teams, as well as the national media who cover college basketball during its time of highest interest. In 2011, stories written by the Associated Press were circulated in most large and small newspapers around the nation. More specifically, the 2011 College Basketball Invitational presented by Zebra Pen was featured in the following media organizations: - Buffalo News - Charlotte Observer - Daily Emerald - Dayton Daily News - Des Moines Register - Deseret News - Evansville Courier-Press - Great Falls Tribune - Harrisonburg Daily News - Helena Independant Record - Hornell Evening Tribune

- Idaho Press-Tribune - Idaho Statesman - Indianapolis Star - Newsday - Ogden Standard-Examiner - Olean Times-Herald - Omaha World-Herald - Orlando Sentinel - Oxford Press - Pittsburgh Post-Gazette - Pittsburgh Tribune-Review

- Providence Journal - Richmond Times-Dispatch - Register-Guard (Oregon) - San Jose Mercury News - Seattle Times - Statesman-Journal (Oregon) - The Missoulian - The Oregonian - Wall Street Journal - Washington Post

Internet Media Readership

In addition to the extensive print media coverage, the CBI presented by Zebra Pen receives a large amount of online media coverage. In 2011, the event was featured on the most-visited online sports sites, including ESPN.com, SI.com, FoxSports.com, CBSSports.com, SportingNews.com, and SportsNetwork.com.

Boise State Head Coach, Leon Rice, during a post game press conference. cbi2011.com

5/2/2011

College Basketball Invitational

Zebra Pen to be Title Sponsor of College Basketball Invitational FOR IMMEDIATE RELEASE March 1, 2011 Contact: Ray Cella 609-921-1300 (rcella@gazellegroup.com) PRINCETON, N.J. - Zebra Pen has signed on to be the Title Sponsor of the College Basketball Invitational. "We are proud to serve as the official Title Sponsor of the College Basketball Invitational," says Clem Restaino, president of Zebra Pen. "This is as great of an opportunity for Zebra Pen as it is for the 16 teams that will compete in this tournament. It will allow us to increase our brand awareness while helping these basketball programs gain the postseason experience necessary in their pursuit to win a national championship. We are looking forward to a great tournament." "We are delighted to have Zebra Pen as the Title Sponsor of the CBI," says Rick Giles, president of the Gazelle Group. "Zebra Pen and the CBI are similar in that the reputation and the national recognition of both continue to get stronger every day. This is a perfect match." Zebra Pen Corp., leaders in the writing instrument industry for more than 110 years, is the maker of a full line of writing instruments including ball point, gel and roller ball pens, mechanical pencils, and highlighters. A top manufacturer of writing instruments in the world, Zebra Pen's Z-Grip line is currently the number one selling ball point pen in America. Zebra Pen creates innovative, user-friendly, high-value, quality writing products that can be found in major retail locations nationwide. The fourth annual CBI presented by Zebra Pen will again consist of 16 teams vying for a national championship. Two of the eight First Round games will commence on Tuesday, March 15 with the remaining First Round games being played on Wednesday, March 16. The Quarterfinal Round will take place on Monday, March 21 with Semifinal Round games being played on Wednesday, March 23. A unique feature of the CBI presented by Zebra Pen is its best-of-three Championship Series, which begins on Monday, March 28 and continues on Wednesday, March 30. Should a third game be necessary, it will be played on Friday, April 1. Every game of the CBI presented by Zebra Pen will be played on campus, providing fans the opportunity to follow and support their team. HDNet will serve as the primary television outlet for the CBI presented by Zebra Pen. HDNet, which is owned and was founded by Dallas Mavericks' owner Mark Cuban, reaches in excess of 23 million homes. About Zebra Pen Zebra Pen Corporation was founded in New York in August 1982 as an independent corporation wholly owned by Zebra Co., Ltd., of Tokyo, Japan. A New Jersey based writing instrument manufacturer, Zebra Pen Corporation's mission is to distribute products that are of the highest quality, providing value to the customer and meeting their overall writing needs with a wide variety of writing instruments. Zebra Pen Corporation offers a full line of writing instruments including ball point pens, gel pens, roller ball pens, mechanical pencils, and highlighters. Today, with more than 110 years of excellence behind them, Zebra Pen Corporation is leading the way with a wide range of quality writing products. For more information, visit www.zebrapen.com.

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5/2/2011 College Basketball Invitational About Gazelle Group The CBl presented by Zebra Pen is produced by The Gazelle Group of Princeton, N.J. The Gazelle Group is a sports marketing firm specializing in event production and management, client representation, and sponsorship consulting. Gazelle produces numerous nationallyrecognized events, such as the 2K Sports Classic, the CBE Classic, the Legends Classic, and the All-American Championship. The Gazelle Group is a member of USA Basketball. For more information on The Gazelle Group, please visit www.gazellegroup.com.

The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609.921.1300 | gazellegroup.com

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5/2/2011

College Basketball Invitational

2011 CBI presented by Zebra Pen Field Announced HDNet to televise up to 11 games of the tournament FOR IMMEDIATE RELEASE March 13, 2011 Contact: Ray Cella 609-921-1300 (rcella@gazellegroup.com)

PRINCETON, N.J. – The 16-team field for the 2011 College Basketball Invitational presented by Zebra Pen is complete. The fourth annual event will begin with eight Opening Round games on Tuesday, March 15, and Wednesday, March 16. March 15 James Madison at Davidson March 15 San Jose State at Creighton

March 15 Austin Peay at Boise State March 15 Hofstra at Evansville

March 16 Duquesne at Montana March 16 Weber State at Oregon

March 16 Miami (Ohio) at Rhode Island March 16 St. Bonaventure at UCF

Click HERE to view the complete bracket for the tournament. The CBI presented by Zebra Pen is a single-elimination tournament up until the "best-of-three" Championship Series, with all games played at campus sites. Prior to the semifinals, the remaining teams will be seeded. The Championship Series is a "best-of-three" in which the higher seeded team will host two of the three games. Tulsa (2008), Oregon State (2009), and VCU (2010) won the previous three tournaments. Six participants in the 2010 CBI presented by Zebra Pen have earned berths in the 2011 NCAA Tournament: Akron, Boston University, Indiana State, Morehead State, Princeton, and VCU. As a matter of fact, the CBI sent a greater percentage of its 2010 field to the 2011 NCAA than any other postseason tournament: CBI - 6 of 16 (38%) NIT - 7 of 32 (22%) CIT - 1 of 16 (6%) HDNet is the official broadcast home for the CBI presented by Zebra Pen. HDNet will broadcast up to eleven of the tournament's games, including doubleheaders on March 15, 16, 21, and 23, as well as each game of the Championship Series. Opening Round matchups to be broadcast include: March 15 James Madison at Davidson (7pm ET) Austin Peay at Boise State (9pm ET)

March 16 St. Bonaventure at UCF (8pm ET) Weber State at Oregon (10pm ET)

"HDNet is proud to be the official television partner of the College Basketball Invitational presented by Zebra Pen," says Mark Cuban, president and co-founder of HDNet. "Our partnership with the CBI allows us to bring great college basketball to our viewers and we're N:/…/2011 CBI presented by Zebra Pe…

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5/2/2011 College p p g g Basketball g Invitational happy to join them in welcoming Zebra Pen on board - and, we're ready for a great 2011 tournament!" About Zebra Pen Zebra Pen Corporation was founded in New York in August 1982 as an independent corporation wholly owned by Zebra Co., Ltd., of Tokyo, Japan. A New Jersey based writing instrument manufacturer, Zebra Pen Corporation's mission is to distribute products that are of the highest quality, providing value to the customer and meeting their overall writing needs with a wide variety of writing instruments. Zebra Pen Corporation offers a full line of writing instruments including ball point pens, gel pens, roller ball pens, mechanical pencils, and highlighters. Today, with more than 110 years of excellence behind them, Zebra Pen Corporation is leading the way with a wide range of quality writing products. For more information, visit www.zebrapen.com. About HDNet HDNet (www.hd.net) is the independent network with unique and thought-provoking content that appeals to men of all ages and is delivered in true high definition. HDNet is the exclusive, high definition home for popular, original programming, including the network's Emmy Award winning HD news feature programs, "HDNet World Report," and "Dan Rather Reports," featuring legendary journalist Dan Rather. Only HDNet goes beyond the headlines to deliver real news that is redefining the way we look at our world. HDNet News is provocative, sometimes controversial and always relevant - telling the important stories of our time in-depth, with attitude and with independence. HDNet is also the exclusive high definition home to critically acclaimed and award winning documentaries, airing as part of the "HDNet 'Round The World" series. "NASA on HDNet" presents all live shuttle launches through 2011. HDNet presents championship sports coverage featuring the best of Mixed Martial Arts with its Friday night series, "HDNet Fights" (www.hdnetfights.com). "HDNet Fights" works with leading MMA promoters including DREAM, Sengoku, XFC, K-1, K-1 Max, MFC and more. HDNet produces more live Mixed Martial Arts events than any other network and HDNet's "Inside MMA" is the hottest Mixed Martial Arts program on television, giving fans their weekly fix for everything MMA, while "Fighting Words with Mike Straka," goes one-on-one with some of the biggest names in the sport. HDNet also features live coverage of regular season games from the United Football League. HDNet also delivers the world's largest and most diverse concert line-up through the HDNet Concert Series. The HDNet Concert Series features leading artists and bands including Paul McCartney, Mariah Carey, John Mayer, Nickelback, and more. Launched in 2001 by Mark Cuban and General Manager Philip Garvin, the HDNet networks are available in the U.S. via AT&T U-verse, Charter, Comcast, DIRECTV, DISH Network, Insight, and Verizon FiOS and in Canada via Access Communications, Cogeco, Rogers, Shaw Cable, and Shaw Direct. About Gazelle Group The CBl presented by Zebra Pen is produced by The Gazelle Group of Princeton, N.J. The Gazelle Group is a sports marketing firm specializing in event production and management, client representation, and sponsorship consulting. Gazelle produces numerous nationallyrecognized events, such as the 2K Sports Classic, the CBE Classic, the Legends Classic, and the All-American Championship. The Gazelle Group is a member of USA Basketball. For more information on The Gazelle Group, please visit www.gazellegroup.com.

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The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609.921.1300 | gazellegroup.com

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5/2/2011

College Basketball Invitational

CBI presented by Zebra Pen Quarterfinals Set for Monday FOR IMMEDIATE RELEASE March 17, 2011 Contact: Ray Cella 609-921-1300 (rcella@gazellegroup.com) PRINCETON, N.J. - Boise State, Creighton, Oregon, and UCF will host quarterfinal round games on Monday in the College Basketball Invitational presented by Zebra Pen. HDNet will televise a pair of the quarterfinal games, beginning at 8:00pm ET when Creighton (20-11) hosts Davidson (18-14). Creighton advanced to the quarters with an 85-74 win over San Jose State on Tuesday. The win was the Bluejays' 20th of the season, giving them 12 20win seasons in the last 13 years. Davidson earned an 85-65 win over James Madison on Tuesday. The second game of the HDNet quarterfinal doubleheader tips at 10:00pm ET and features Duquesne (19-12) traveling to Oregon (17-17). The Dukes earned an 87-74 win at Montana on Wednesday, becoming the only CBI road team to win an opening round game this year. The Ducks captured a 68-59 win over Weber State on Wednesday to advance to the quarters. In a 7:00pm ET tip-off, UCF (20-11) will entertain Rhode Island (20-13). UCF won a 69-54 decision against St. Bonaventure, marking the school's first-ever postseason win at the Division I level. Rhode Island's 76-59 win over Miami (Ohio) was a school-record 90th for the current senior class. Boise State (21-12) will host Evansville (17-15) in the fourth quarterfinal round game on Monday. Set for a 9:00pm ET start, Boise State got a La'Shard Anderson lay-up with 0.1 seconds left to emerge with an 83-80 win over Austin Peay in its opener on Tuesday. (Austin Peay was assessed a technical foul for calling timeout when it had none, thus the three-point margin). Evansville captured a 77-70 win over Evansville on Tuesday to reach the CBI quarters. After the quarterfinals, teams will be re-bracketed for the semifinals, which will take place on Wednesday, March 23. The best-of-three championship series will be played on March 28, March, 30, and April 1 (if necessary). About Zebra Pen Zebra Pen Corporation was founded in New York in August 1982 as an independent corporation wholly owned by Zebra Co., Ltd., of Tokyo, Japan. A New Jersey based writing instrument manufacturer, Zebra Pen Corporation's mission is to distribute products that are of the highest quality, providing value to the customer and meeting their overall writing needs with a wide variety of writing instruments. Zebra Pen Corporation offers a full line of writing instruments including ball point pens, gel pens, roller ball pens, mechanical pencils, and highlighters. Today, with more than 110 years of excellence behind them, Zebra Pen Corporation is leading the way with a wide range of quality writing products. For more information, visit www.zebrapen.com. About HDNet HDNet (www.hd.net) is the independent network with unique and thought-provoking content that appeals to men of all ages and is delivered in true high definition. HDNet is the exclusive, high definition home for popular, original programming, including the network's Emmy Award winning HD news feature programs, "HDNet World Report," and "Dan Rather Reports," featuring legendary journalist Dan Rather. Only HDNet goes beyond the headlines to deliver real news that is redefining the way we look at our world. HDNet News is provocative, sometimes controversial and always relevant - telling the important stories of our time in-

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5/2/2011 College Basketball Invitational depth, with attitude and with independence. HDNet is also the exclusive high definition home to critically acclaimed and award winning documentaries, airing as part of the "HDNet 'Round The World" series. "NASA on HDNet" presents all live shuttle launches through 2011. HDNet presents championship sports coverage featuring the best of Mixed Martial Arts with its Friday night series, "HDNet Fights" (www.hdnetfights.com). "HDNet Fights" works with leading MMA promoters including DREAM, Sengoku, XFC, K-1, K-1 Max, MFC and more. HDNet produces more live Mixed Martial Arts events than any other network and HDNet's "Inside MMA" is the hottest Mixed Martial Arts program on television, giving fans their weekly fix for everything MMA, while "Fighting Words with Mike Straka," goes one-on-one with some of the biggest names in the sport. HDNet also features live coverage of regular season games from the United Football League. HDNet also delivers the world's largest and most diverse concert line-up through the HDNet Concert Series. The HDNet Concert Series features leading artists and bands including Paul McCartney, Mariah Carey, John Mayer, Nickelback, and more. Launched in 2001 by Mark Cuban and General Manager Philip Garvin, the HDNet networks are available in the U.S. via AT&T U-verse, Charter, Comcast, DIRECTV, DISH Network, Insight, and Verizon FiOS and in Canada via Access Communications, Cogeco, Rogers, Shaw Cable, and Shaw Direct. About Gazelle Group The CBl presented by Zebra Pen is produced by The Gazelle Group of Princeton, N.J. The Gazelle Group is a sports marketing firm specializing in event production and management, client representation, and sponsorship consulting. Gazelle produces numerous nationallyrecognized events, such as the 2K Sports Classic, the CBE Classic, the Legends Classic, and the All-American Championship. The Gazelle Group is a member of USA Basketball. For more information on The Gazelle Group, please visit www.gazellegroup.com.

The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609.921.1300 | gazellegroup.com

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5/2/2011

College Basketball Invitational

Championship Series of the College Basketball Invitational presented by Zebra Pen Commences Monday FOR IMMEDIATE RELEASE March 27, 2011 Contact: Ray Cella 609-921-1300 (rcella@gazellegroup.com) PRINCETON, N.J. - Creighton and Oregon will begin their quest for the 2011 College Basketball Invitational presented by Zebra Pen title on Monday evening. Creighton (22-14) advanced to the Championship Series with wins over San Jose State (8574), Davidson (102-92), and UCF (82-64). Oregon (19-17) reached the Championship Series by posting victories over Weber State (68-59), Duquesne (77-75), and Boise State (79-71). The best-of-three Championship Series begins at Creighton on Monday, March 28. Tip time is 8:00pm ET. The series will then shift to Oregon for the second and third games (if necessary) on Wednesday, March 30, and Friday, April 1. Games in Oregon will tip at 10:00pm ET. Each game of the Championship Series will be televised live by HDNet with Rich Cellini (play-by-play) and Craig Ehlo (analyst) calling the action. In an ironic twist, Oregon's Dana Altman served as head coach at Creighton for 16 years before being named to the same position at Oregon on April 26, 2010. Altman was succeeded at Creighton by Greg McDermott. With Altman and McDermott each being in their first season at their respective institutions, this will mark the third straight year that the CBI presented by Zebra Pen champion will have a first-year head coach at its helm. In 2009, Oregon State won the CBI title with Craig Robinson in his first season in Corvallis. Last year, Shaka Smart guided VCU to the crown in his initial season. Tulsa, the inaugural CBI champion in 2008, was under the direction of Doug Wojcik, who was then in his third year with the Hurricane.

The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609.921.1300 | gazellegroup.com

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5/2/2011

College Basketball Invitational

CBI presented by Zebra Pen a Success E.J. Singler's jumper with two seconds left gave Oregon a 71-69 win in the rubber game of the Championship Series of the College Basketball Invitational presented by Zebra Pen at Matt Arena in Eugene. Singler ended the game with 15 points. Tournament MVP Joevan Catron once again led Oregon (21-18), this time with 29 points, while Jonathan Loyd added eight points. Creighton (23-16) received 21 points and seven assists from Antoine Young. Doug McDermott netted 13 points and Gregory Echenique tallied 12 points to go with six rebounds. This marked third time in the four-year history of the event that the Championship Series went the distance. Tulsa (2008) and Oregon State (2009) previously won the CBI in three games. Last year, VCU became the only team not to need three games to claim the crown. CLICK HERE to see highlights of the 2011 CBI presented by Zebra Pen. CLICK HERE to read about the benefits of participating in the CBI presented by Zebra Pen. The 2011 CBI presented by Zebra Pen once again proved to be the most competitive of the postseason tournaments: Ev ent CBI NCAA NIT

Margin of Victory 10.2 ppg 11.3 ppg 12.0 ppg

WHAT THEY'RE SAYING (When asked about using the CBI experience as a springboard to NCAA Tournament success) "It's huge, really big for us. One of the things that happens when you get into conference play is everyone knows what you're doing...When you get outside the league, teams don't know you as well. I think our style has really been effective. Obviously, in the postseason, this group that we've had the last two years, if you add it up, we're 8-0 right now in the postseason." - VCU Head Coach Shaka Smart, 2010 CBI Champions and 2011 Final Four Participant WHAT THEY'RE SAYING "(UCF head coach) Donnie Jones knows there will come a time next season when he'll point back to something from Wednesday's win against St. Bonaventure - the way UCF defended in the 2-3 zone or the way the Knights attacked offensively with their drive-and-kick game - and realize the direct benefits of playing in the postseason." - John Denton, Knights Insider DID YOU KNOW A CBI record crowd of 12,381 saw Creighton defeat Oregon, 84-76, in the first game of the 2011 Championship Series at Qwest Center Omaha. Oregon averaged 8,605 fans at its two Championship Series games in Eugene. WHAT THEY'RE SAYING "Tomorrow, it will be a month since we played in our conference tournament, so those four weeks for us, with the extra practices and the six extra games, have been invaluable." - Creighton Head Coach Greg McDermott WHAT THEY'RE SAYING

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5/2/2011 College Basketball Invitational "The national title game was a dud, but at least I got to enjoy the College Basketball Invitational final - Oregon's dramatic 71-69 victory against Creighton." - Gary Horowitz, Statesm an Journal

The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609.921.1300 | gazellegroup.com

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