2K Sports Classic
Regional Rounds
November 7 & 9, 2011
St. John’s • Arizona Texas A&M • Mississippi State
2011 Event Summary
Championship Rounds
November 17 & 18, 2011
Madison Square Garden New York, N.Y.
Toyota
The 2K Sports Classic is produced by: The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | GazelleGroup.com
Summary of Contents SUMMARY OF SPONSORSHIP BENEFITS
- Outline and Description of Sponsor Benefits...................................................... 3
EVENT HISTORY AND INFORMATION
- Miscellaneous Facts............................................................................................. 5 - Results and Awards.............................................................................................. 6 - Demographics of College Basketball..................................................................15 - Event Demographics............................................................................................16 - Madison Square Garden....................................................................................... 17
ADVERTISING & PROMOTION
- Summary of Newspaper, Radio, Television and Direct Marketing.....................19 - Samples of Advertisements and Ticket Inserts................................................ 22
MEDIA EXPOSURE
- In-Game Television Exposure............................................................................. 27 - Supplemental Exposure......................................................................................30
ON-SITE EXPOSURE & PROMOTIONS
- 7th and 8th Avenue Marquees.............................................................................31 - Center Hung Scoreboard Mentions.................................................................... 32 - Arena Exposure................................................................................................... 33 - Customized Promotions..................................................................................... 35
PRE-GAME HOSPITALITY
- Photographs........................................................................................................39
PRESS COVERAGE
- Summary of Media Exposure..............................................................................41
LEGENDS CLASSIC
-Outline and Description of Sponsor Benefits..................................................... 43 -In-Game Television Exposure..............................................................................44 -On-Site Exposure.................................................................................................46
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Sponsorship Benefits STATUS - Exclusivity in the “automotive” category. - Use of the following logos: Event, American Cancer Society, National Association of Basketball Coaches (NABC). - An Event representative to act as a liaison to coordinate the implementation and activation of the sponsorship. - An in-depth qualitative and quantitative summary of the sponsorship will be provided from the Event.
TELEVISION EXPOSURE - Three (3) minutes of unobstructed “in-game” television exposure on the LED courtside signage system per game (12 minutes total).
MEDIA EXPOSURE - Toyota name and/or logo will be included in all promotional and advertising materials (i.e., television, radio, and newspaper advertising, brochures, posters, flyers, etc.). - Logo and link on the event website.
The Mississippi State Bulldogs defeated Arizona to win the 2011 Championship
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Sponsorship Benefits ON-SITE EXPOSURE AND PROMOTIONAL OPPORTUNITIES - “In-arena” exposure on the courtside signage system at Madison Square Garden. - Daily mentions on the 7th and 8th avenue marquees outside Madison Square Garden beginning one month prior to the Event. - Two (2) public address announcements in each game. - Two (2) scoreboard mentions in each game. - On-site vehicle display near the main entrance to Madison Square Garden. - Opportunity to conduct a promotion in which the winner and one guest will receive an “All-Access VIP Experience” with one of the participating teams. - A half-time or time-out on court promotion.
Courtside LED signage shown in-arena, on ESPN, ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.
OFFICIAL SOUVENIR PROGRAM - Name and logo on the front cover. - One (1) full-page, four color advertisement in the body of the program.
TICKETS AND HOSPITALITY - Ten (10) premium location tickets to each night of the Event (20 total) - Ten (10) invitations to the pre-game hospitality reception (20 total)
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Did You Know??? - All four games of the Championship Rounds of the 2011 2K Sports Classic at Madison Square Garden were nationally televised on ESPN2. Also, five of the seven regional round games were nationally televised on either ESPN2 (two games) or ESPNU (three games). A sixth game was aired regionally by Fox Sports Southwest in Texas, Arkansas, and Oklahoma. - ESPN’s top broadcast team of Dick Vitale, Bob Knight, and Dan Shulman were assigned to work the Championship Round games from Madison Square Garden. The network annually uses the 2K Sports Classic as a high-profile event to tip-off the college basketball season. - The 2K Sports Classic was once again the most highly attended season-opening college basketball event in the country. Over 84,000 fans attended the 2011 tournament across the seven hosting venues. - The event has averaged 11,243 fans per night in the 14 years it has culminated at Madison Square Garden. - From 1996 to 2011, the 2K Sports Classic and the Gazelle Group raised in excess of $5 million for cancer research and awareness programs. - The event has featured three eventual national champions - Florida (2006), Syracuse (2003), and Maryland (2002). The Classic has also had four additional NCAA Final Four teams - Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Over the last nine years, 39 teams that participated in the 2K Sports Classic have gone on to compete in the NCAA Tournament. - In addition to Madison Square Garden, the 2K Sports Classic has been held at some of the finest home courts in the country, including Arizona, Cal, Connecticut, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Pittsburgh, St. John’s, Southern Illinois, Syracuse, Texas, Texas A&M, Texas Tech, UCLA, and Wake Forest.
ESPN’s Dan Shulman and Bob Knight broadcasting live from Madison Square Garden.
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Tournament Bracket 2011 2K SPORTS CLASSIC
benefiting Coaches vs. Cancer All Times Eastern REGIONAL ROUNDS
Nov. 7 Nov. 9
SUBREGIONAL ROUNDS
QUEENS REGIONAL
LYNCHBURG SUBREGIONAL
Carnesecca Arena - Queens, N.Y.
Vines Center - Lynchburg, Va.
St. John's 74, William & Mary 59 St. John's 78, Lehigh 73
Nov. 18
7:00 ET 7:00 ET
Nov. 19
TUCSON REGIONAL
No. 16 Arizona 73, Valparaiso 64 No. 16 Arizona 67, Duquesne 59
4:30 ET
Eastern Kentucky 63, William & Mary 44
4:30 ET
Lehigh 90, Liberty 80
McKale Center - Tucson, Ariz.
Nov. 7 Nov. 9
Lehigh 82, William & Mary 57 Eastern Kentucky 73, Liberty 65
9:00 ET 9:00 ET
Nov. 20
Lehigh 76, Eastern Kentucky 51 William & Mary 65, Liberty 64
2:30 ET
COLLEGE STATION REGIONAL Reed Arena - College Station, Texas
Nov. 9
No. 19 Texas A&M 81, Liberty 59
VALPARAISO SUBREGIONAL
8:00 ET
Athletics-Recreation Center - Valparaiso, Ind.
Nov. 18
Duquesne 97, UDC 81 Valparaiso 62, Akron 59
6:00 ET
Nov. 19
Duquesne 81, Akron 76 Valparaiso 79 IU-Kokomo 48
6:00 ET
Nov. 20
Valparaiso 84, Duquesne 68 UDC 87, Indiana-Kokomo 51
4:30 ET
STARKVILLE REGIONAL Humphrey Coliseum - Starkville, Miss.
Nov. 7 Nov. 9
Mississippi St. 76, Eastern Kentucky 66 Akron 68, Mississippi State 58
8:00 ET 7:00 ET
AKRON SUBREGIONAL John A. Rhodes Arena - Akron, Ohio
Nov. 12
Akron 95, Hiram 65
7:00 ET
CHAMPIONSHIP ROUNDS CHAMPIONSHIP ROUNDS Madison Square Garden - New York, N.Y.
NOVEMBER 17
NOVEMBER 18
#18 TEXAS A&M 7:00 ET MISSISSIPPI ST. 69-60 6:30 ET MISSISSIPPI STATE MISSISSIPPI STATE 67-57 ST. JOHN'S 9:00 ET #16 ARIZONA 81-72
#16 ARIZONA ST. JOHN'S 4:30 ET
#18 TEXAS A&M 58-57
#18 TEXAS A&M
The Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com Visit 2KSportsClassic.com for more information
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Event History 2011 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER Championship Rounds
Regional Rounds
November 18 Championship Game Mississippi State 67, #16 Arizona 57 Consolation Game #18 Texas A&M 58, St. John’s 57
Queens Regional
November 17 Semifinals Mississippi State 69, #18 Texas A&M 60 #16 Arizona 81, St. John’s 72
Tucson Regional
2011 All-Tournament Team Presented by Toyota Arnett Moultrie (Mississippi St.) - MVP presented by American Airlines
Nurideen Lindsey (St. John’s) Kourtney Roberson (Texas A&M) Jesse Perry (Arizona) Dee Bost (Mississippi St.)
November 9 St. John’s 78, Lehigh 73 November 7 St. John’s 74, William & Mary 59 November 9 #16 Arizona 67, Duquesne 59 November 7 #16 Arizona 73, Valparaiso 64
College Station Regional November 9 #19 Texas A&M 81, Liberty 59
Starkville Regional November 9 Akron 68, Mississippi State 58 November 7 Mississippi State 76, Eastern Kentucky 66 Lynchburg Subregional November 20 Lehigh 76, Eastern Kentucky 51 William & Mary 65, Liberty 64 November 19 Eastern Kentucy 63, William & Mary 44 Lehigh 90, Liberty 80 November 18 Lehigh 82, William & Mary 57 Eastern Kentucky 73, Liberty 65
Valparaiso Subregional
Mississippi State accepts the Championship Trophy after defeating Arizona at Madison Square Garden.
November 20 Valparaiso 84, Duquesne 68 UDC 87, Indiana-Kokomo 48 November 19 Louisiana Tech 81, Akron 76 Valparaiso 79, Indiana-Kokomo 48 November 18 Duquesne 97, UDC 81 Valparaiso 62, Akron 59
Akron Subregional November 12 Akron 95, Hiram 65
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Event History 2010 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER Championship Rounds
Regional Rounds
November 19 Championship Game #4 Pittsburgh 68, #22 Texas 66 Consolation Game #16 Illinois 80, Maryland 76
Pittsburgh Regional
November 18 Semifinals #4 Pittsburgh 79, Maryland 70 #22 Texas 90, #16 Illinois 84 (OT)
2010 All-Tournament Team Presented by Toyota Ashton Gibbs (Pittsburgh) - MVP presented by American Airlines
Jordan Williams (Maryland) Demetri McCamey (Illinois) Jordan Hamilton (Texas) Travon Woodall (Pittsburgh)
November 10 #4 Pittsburgh 97, Illinois-Chicago 54 November 8 #4 Pittsburgh 83, Rhode Island 75
Austin Regional November 10 #25 Texas 89, Louisiana Tech 58 November 8 #25 Texas 83, Navy 52
College Park Regional November 10 Maryland 75, Charleston 74 November 8 Maryland 105, Seattle 76
Champaign Regional November 10 #16 Illinois 79, UC Irvine 63 November 8 #16 Illinois 84, Toledo 45 Toledo Subregional November 21 Illinois-Chicago 74, Rhode Island 68 Charleston 64, Toledo 51 November 20 Charleston 78, Illinois-Chicago 66 Rhode Island 76, Toledo 65 November 19 Rhode Island 76, Charleston 66 Illinois-Chicago 57, Toledo 51
Irvine Subregional
Tournament MVP Ashton Gibbs dunks over Maryland’s Jordan Williams during Championship Round game action. 8 2KSportsClassic.com
November 21 Seattle 75, Navy 70 Louisiana Tech 76, UC Irvine 72 November 20 Louisiana Tech 80, Navy 65 UC Irvine 85, Seattle 77 November 19 Louisiana Tech 85, Seattle 72 UC Irvine 75, Navy 60
Event History 2009 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER Championship Rounds
Regional Rounds
November 20 Championship Game #24 Syracuse 87, #4 North Carolina 71 Consolation Game #15 Ohio State 76, #12 California 70
Syracuse Regional
November 19 Semifinals #24 Syracuse 95, #12 California 73 #4 North Carolina 77, #15 Ohio State 73
2009 All-Tournament Team Presented by Sports Illustrated Wes Johnson (Syracuse) - MVP presented by American Airlines
Jerome Randle (California) Evan Turner (Ohio State) Marcus Ginyard (North Carolina) Andy Rautins (Syracuse)
November 11 #25 Syracuse 100, Robert Morris 60 November 9 #25 Syracuse 75, Albany 43
Chapel Hill Regional November 11 #4 North Carolina 89, NC Central 42 November 9 #4 North Carolina 88, FIU 72
Columbus Regional November 12 #17 Ohio State 72, James Madison 44 November 9 #17 Ohio State 100, Alcorn State 60
Berkeley Regional November 11 #12 California 95, Detroit 61 November 9 #12 California 75, Murray State 70 Albany Subregional November 22 Detroit 79, Alcorn State 59 Albany 71, Robert Morris 66 November 21 Robert Morris 107, Alcorn State 76 Detroit 66, Albany 54 November 20 Detroit 71, Robert Morris 59 Albany 71, Alcorn State 55
Miami Subregional
Tournament MVP Wes Johnson dunks during Championship Round game action.
November 23 James Madison 79, NC Central 66 Murray State 84, FIU 71 November 22 James Madison 81, FIU 68 Murray State 84, NC Central 61 November 20 Murray State 71, James Madison 43 FIU 83, NC Central 73
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Event History 2008 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER Championship Rounds
Regional Rounds
November 21 Championship Game #5 Duke 71, Michigan 56 Consolation Game #4 UCLA 77, Southern Illinois 60
Durham Regional November 11 #5 Duke 97, Georgia Southern 54 Houston 76, Presbyterian 57 November 10 #5 Duke 80, Presbyterian 49 Georgia Southern 65, Houston 63
November 20 Semifinals #5 Duke 83, Southern Illinois 58 Michigan 55, #4 UCLA 52
Carbondale Regional
2008 All-Tournament Team Presented by Sports Illustrated Kyle Singler (Duke) - MVP presented by American Airlines Kevin Dillard (Southern Illinois) Darren Collison (UCLA) Manny Harris (Michigan) Gerald Henderson (Duke)
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November 12 Southern Illinois 80, Massachusetts 73 November 11 Southern Illinois 66, California (Pa.) 52 Massachusetts 90, Arkansas-Monticello 71
Los Angeles Regional November 13 #4 UCLA 64, Miami (Ohio) 59 Weber State 78, Prairie View A&M 68 November 12 #4 UCLA 82, Prairie View A&M 58 Miami (Ohio) 70, Weber State 66
Ann Arbor Regional November 12 Michigan 76, Northeastern 56 IUPUI 65, Michigan Tech 51 November 11 Michigan 77, Michigan Tech 55 Northeastern 73, IUPUI 60
Tournament MVP Kyle Singler shoots during Championship Round game action.
Event History 2007 2K SPORTS COLLEGE HOOPS CLASSIC BENEFITING COACHES VS. CANCER Championship Rounds
Regional Rounds
November 16 Championship Game #3 Memphis 81, Connecticut 70 Consolation Game Oklahoma 69, Gardner-Webb 55 November 15 Semifinals #3 Memphis 63, Oklahoma 53 Connecticut 78, Gardner-Webb 66
Lexington Regional
2007 All-Tournament Team Presented by Sports Illustrated Chris Douglas-Roberts (Memphis) - MVP presented by American Airlines
A.J. Price (Connecticut) Blake Griffin (Oklahoma) Grayson Flittner (Gardner-Webb) Derrick Rose (Memphis)
November 7 Gardner-Webb 84, #20 Kentucky 68 Central Arkansas 69, Alabama A&M 59 November 6 #20 Kentucky 67, Central Arkansas 40 Gardner-Webb 69, Alabama A&M 55
Memphis Regional November 6 #3 Memphis 80, Richmond 63 Tennessee-Martin 66, Maine 62 November 5 #3 Memphis 102, Tennessee-Martin 71 Richmond 44, Maine 42
Norman Regional November 9 Oklahoma 80, Denver 50 San Francisco 87, East Central Oklahoma 70 November 8 Oklahoma 71, San Francisco 55 Denver 76, East Central Oklahoma 75
Storrs Regional November 8 Connecticut 82, Buffalo 57 Morgan State 77, Ohio Valley 66 November 7 Connecticut 69, Morgan State 65 Buffalo 89, Ohio Valley 82
Tournament MVP Chris Douglas-Roberts drives to the basket against Oklahoma. 11 2KSportsClassic.com
Event History 2006 2K SPORTS COLLEGE HOOPS CLASSIC BENEFITING COACHES VS. CANCER Championship Rounds
Regional Rounds
November 17 Championship Game Maryland 62, Michigan State 60 Consolation Game Texas 77, St. John’s 76
Austin Regional November 10 St. Bonaventure 68, Alcorn State 59 Texas 92, Chicago State 66 November 9 Chicago State 98, St. Bonaventure 95 Texas 103, Alcorn State 44
November 16 Semifinals Maryland 92, St. John’s 60 Michigan State 63, #18 Texas 61
East Lansing Regional
2006 All-Tournament Team Presented by The Hartford D.J. Strawberry (Maryland) - MVP presented by The Hartford Kevin Durant (Texas) Drew Neitzel (Michigan State) Avery Patterson (St. John’s) James Gist (Maryland)
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November 9 Central Michigan 71, Brown 58 Michigan State 86, Youngstown State 61 November 8 Youngstown State 74, Central Michigan 50 Michigan State 45, Brown 34
New York Regional November 11 Loyola 65, North Florida 50 St. John’s 72, Navy 49 November 10 Navy 73, Loyola 61 St. John’s 74, North Florida 53
College Park Regional November 8 Hampton 74, New Orleans 73 Maryland 81, Vermont 63 November 7 Vermont 82, New Orleans 65 Maryland 102, Hampton 75
Tournament MVP D.J. Strawberry dunks in the Championship Game.
Event History 2005 - 2K Sports College Hoops Classic benefiting Coaches vs. Cancer Classic Madison Square Garden November 17-18, 2005 Hanes Beefy-T All-Tournament Team Championship Game Taurean Green (Florida) - MVP presented by Hanes Beefy-T Florida 75, #16 Syracuse 70 Al Horford (Florida) Consolation Game Gerry McNamara (Syracuse) #18 Wake Forest 78, Texas Tech 73 Trent Strickland (Wake Forest) Semifinals Jarrius Jackson (Texas Tech) Florida 77, #18 Wake Forest 72 (2OT) #16 Syracuse81, Texas Tech 46 2004 - Coaches vs. Cancer Classic Madison Square Garden November 18-19, 2004 #6 Syracuse 77, #24 Memphis 62 #12 Mississippi State 67, Saint Mary’s 54 #24 Memphis 81, Saint Mary’s 66 #6 Syracuse 71, #12 Mississippi State 58 2003 - Coaches vs. Cancer Classic Madison Square Garden November 13-14, 2003 #21 Wake 85, Memphis 76 #23 Marquette 52, St. John’s 45 #22 Pittsburgh 71, Alabama 62 #18 Saint Joseph’s 73, #10 Gonzaga 66
All-Tournament Team Hakim Warrick (Syracuse) - MVP Gerry McNamara (Syracuse) Rodney Carney (Memphis) Lawrence Roberts (Mississippi State) Daniel Kickert (Saint Mary’s)
Players of the Game Taron Downey (Wake Forest) Travis Diener (Marquette) Carl Krauser (Pittsburgh) Jameer Nelson (Saint Joseph’s)
2002 - AT&T Wireless Coaches vs. Cancer Classic Madison Square Garden November 14-15, 2002 Memphis 70, Syracuse 63 #8 Alabama 68, #3 Oklahoma 62 #18 Marquette 73, Villanova 61 #4 Texas 77, #16 Georgia 71
Players of the Game Jeremy Hunt (Memphis) Mo Williams (Alabama) Dwyane Wade (Marquette) TJ Ford (Texas)
2001 - IKON Classic benefiting Coaches vs. Cancer Madison Square Garden November 8-9, 2001 Championship Game Arizona 75, #6 Florida 71 Consolation Game #2 Maryland 82, #16 Temple 74 Semifinals #6 Florida 72, #16 Temple 64 Arizona 71, #2 Maryland 67
All-Tournament Team Jason Gardner (Arizona) - MVP Will Bynum (Arizona) Brett Nelson (Florida) Lynn Greer (Temple) Juan Dixon (Maryland)
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Event History 2000 - Coaches vs. Cancer Classic Madison Square Garden November 9-10, 2000 Championship Game #7 Kansas 82, St. John's 74 Consolation Game #17 UCLA 97, #12 Kentucky 92 Semifinals #7 Kansas 99, #17 UCLA 98 St. John's 62, #12 Kentucky 61
All-Tournament Team Kenny Gregory (Kansas) - MVP Omar Cook (St. John’s) Keith Bogans (Kentucky) Drew Gooden (Kansas) Earl Watson (UCLA)
1999 - Coaches vs. Cancer Classic Madison Square Garden November 11-12, 1999 Championship Game #13 Stanford 72, Iowa 58 Consolation Game #1 Connecticut 71, #10 Duke 66 Semifinals #13 Stanford 80, #10 Duke 79 (OT) Iowa 70, #1 Connecticut 68
All-Tournament Team Jaron Collins (Stanford) - MVP Jacob Jaacks (Iowa) Jason Collins (Stanford) Kevin Freeman (Connecticut) Chris Carawell (Duke)
1998 - Coaches vs. Cancer Classic Madison Square Garden November 10-11, 1998 Championship Game #7 Temple 59, Wake Forest 48 Consolation Game Illinois 65, Georgetown 50 Semifinals Wake Forest 75, Illinois 73 (OT) #7 Temple 65, Georgetown 49
All-Tournament Team Lamont Barnes (Temple) - MVP Robert O’Kelley (Wake Forest) Corey Bradford (Illinois) Quincy Wadley (Temple) Anthony Perry (Georgetown)
1997 - Coaches vs. Cancer Classic Continental Airlines Arena November 11-12, 1997 Championship Game Princeton 38, N.C. State 36 Consolation Game #19 Georgia 89, #22 Texas 87 Semifinals N.C. State 47, #19 Georgia 45 Princeton 62, #22 Texas 56
All-Tournament Team Brian Earl (Princeton) - MVP Luke Axtell (Texas) Kenny Inge (NC State) Steve Goodrich (Princeton) Ray Harrison (Georgia)
1996 - Atlantic City Shootout Atlantic City Convention Center December 7, 1996 Temple 76, Georgia Tech 58 St. Joseph's 67, Tulsa 64
1995 - Atlantic City Shootout Atlantic City Convention Center December 9, 1995 Penn State 88, Penn 61 LaSalle 68, Marquette 65
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Basketball Demographics MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN THE AVERAGE U.S. ADULT. CATEGORY
PRODUCT
INDEX
Automotive
Truck: net any vehicle DM SUV: net any vehicle DM Any Vehicle: net any vehicle DM
182 199 186
Automotive Aftermarket
Automotive Do-It-Yourselfers Gasoline: spent $50+ past month Motor Oil: bought/changed any past year Tires: bought any past year
136 155 151 156
Beverages
Regular Domestic Beer: drank past week Imported Beer: drank past week Regular Soft Drinks: drank past week
149 160 145
Computers
Personal Computers: bought past year PC Hardware: bought past year Online Internet Service: use daily
150 162 179
Electronics & Entertainment
Electronics Store: shopped past month PC Software: bought $200+ past year Movies: Prefer to see in first two weeks of release
151 170 147
Financial
Securities: current market value of investments $50K+ Credit Cards: average monthly expenditure $450+
239 192
Household Appliances & Furnishings
Home Improvement: did work yourself past year Home Improvement/Hardware/Appliance Store: shopped past month Household Furnishings: big ticket items bought past year
169 151
Insurance
Auto/Vehicle Insurance: DM for company used Life Insurance: DM for company used Homeowner’s/Property Insurance: DM for company used
156 189 177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past year Jeans: bought any past year Athletic/Workout Wear: bought any past year Cross-Training Shoes: bought any past year
183 156 229 151
Personal Supplies
Razor Blades: used any past 6 months Shaving Creams/Gels: used any past 6 months Headache Remedies & Pain Relievers: used past 6 months Prescription Drugs: any prescription filled past month
162 152 149
152
151 Restaurants
Fast Food Restaurants: dined 9+ times past month Family Restaurants & Steak Houses: dined past month
166 166
Travel
Hotels: Business, stayed 5+ nights past year Airline Travel: Business, any round-trip flights past year Car Rental: Business Use, any rentals past year
192 223 192
To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
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Event Demographics MALE 75% FEMALE 25% AGE 21.5% of Men are 18-34 yrs old 36.6% of Men are 18-49 yrs old 32.2% of Men are 25-54 yrs old 47.5% of Adults are 18-49 yrs old EDUCATION 74% are college graduates or have attended college 13% have a high school diploma 13% have attended some high school TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week CAR OR TRUCK HOME OWNERS FAMILY
75% own a car or truck 46% own their home 54% do not have any children 35% have 1-3 children
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Madison Square Garden “THE GARDEN” On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.
“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as THE WORLD’S MOST FAMOUS ARENA.” “It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!” “Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.” “The Garden is more than a building. The history is so rich, and people want to be a part of that history.”
- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane
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Advertising Impressions Newspaper/Publication USA Today (National) Newark Star Ledger Jersey Journal Bergen Record (Mon-Sat) Bergen Record (Sun) Dime Magazine (National) Bounce Magazine (National) TOTALS
Circulation
Readership
1,812,092 223,037 22,020 156,425 179,905 115,000 40,000 2,548,479
3,300,000 444,074 55,050 344,135 395,791 675,000 300,000 5,514,050
# of Ads
Total Circ.
Total Readership
1 5 8 3 1 1 1 20
1,812,092 1,115,185 176,160 469,275 179,905 115,000 40,000 3,907,617
3,300,000 2,220,370 440,400 1,032,405 395,791 675,000 300,000 8,363,966
Total print advertising impressions: 8,393,966 Online ESPN.com NorthJersey.com Comcast.com NJ.com WFAN.com TOTALS
Dates
Locations
11/2 - 11/14 11/2 - 11/14 11/2 - 11/19 11/1 - 11/19 11/4 - 11/21
Impressions/Day
Total Impressions
28,265 25,843 7,605 55,284 24,933 141,930
367,443 335,961 136,891 1,050,387 448,798 2,339,480
Run of Site Run of Site Sports Page Sports Page Run of Site
Total online advertising impressions: 2,339,480
Radio Station
Dates
ESPN 1050 ESPN 1050 (Live Reads) WFAN 660 AM (NY) WFAN 660 AM (NY) TOTALS
11/1 - 11/16 11/1 - 11/16 11/1 - 11/16 11/1 - 11/16
Length
# of Units
Cume. Persons
Avg. Audience
Gross Impact
:60 :10 :30 :15
60 8 23 15 106
235,000 235,000 535,200 535,200 1,540,400
18,400 18,400 41,900 41,900 120,600
1,104,000 147,200 963,700 628,500 2,843,400
Total radio advertising impressions: 2,843,400
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Advertising Impressions Television Network
Households
Dates
# of Units
2,399,150
11/1 - 11/20
55
10,462
575,410
382,462
10/28 - 11/19
13
4,178
54,314
1,300,959
11/8-11/18
10
5,204
52,040
91 88 257
8,812 3,273 31,929
801,892 288,024 1,771,680
Time Warner Cable
Viewers
Gross Impact
(:30 second commercials ran on ESPN, ESPN 2, CNBC, ESPNNews)
Comcast Cable (:30 second commercials ran on ESPN, ESPN 2, Spike, ESPNNews)
Cablevision (:30 second commercials ran on ESPN, ESPN2)
10,909,198 10,909,198 25,900,967
MSG Network MSG+ TOTALS
Total television advertising impressions: 1,771,680
Out of Home 7th Avenue Marquees 8th Avenue Marquees Box Office Duratrans 7th Avenue Arcade Banner Bar/Restaurant Posters TOTALS
Dates
Impressions/Day
Total Impressions
9/15 - 11/18 9/15- 11/18 10/26 - 11/18 10/26 - 11/18 10/9 - 11/18
1,000,000 700,000 13,350 600,000 14,000 2,327,350
65,000,000 45,500,000 347,100 14,400,000 434,000 125,681,100
Total out of home advertising impressions: 125,681,100
TOTAL ADVERTISING IMPRESSIONS: 141,029,626
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Direct Marketing Ticketmaster Alert 2 e-mails to over 1 million subscribers
American Express 1 e-mail to over 1 million customers
Plum Benefits 1 discount e-mail sent to over 20,000 corporations in NYC
Gazelle Database 5 e-mails to over 12,000 subscribers Travelzoo.com 2 e-mails to over 100,000 subscribers
Dime Magazine 1 e-mail to over 48,000 subscribers New York Knicks 2 e-mails to 7,000 plus subscribers New York Liberty 2 e-mails to 5,100 subscribers New York Rangers 2 e-mails to over 6,000 subscribers Madison Square Garden Sports 3 e-mails to over 30,000 subscribers
St. John’s University Database 3 e-mails to 50,000 subscribers Texas A&M 12th Man Foundation 1 e-mail to 75,000 members University of Arizona Database 2 e-mails to 68,000 subscribers Mississippi State University Database 2 e-mails to 53,000 subscribers
Radio City Entertainment 1 e-mail to over 250,000 subscribers
OVER 4.1 MILLION IMPRESSIONS
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Advertisements 2K Sports Classic benefiting Coaches vs. Cancer
November 17-18, 2011 • Madison Square Garden Thursday, November 17
Friday, November 18
#19 Texas A&M vs. Mississippi State – 7 p.m. St. John’s vs. #16 Arizona – 9 p.m.
Consolation Game – 4:30 p.m. Championship Game – 6:30 p.m.
all times Eastern
Live Coverage on
Ticketmaster.com • 2KSportsClassic.com Print advertisement that ran in USA Today.
TicketCity
BasketBall is Back! Legends Classic Texas • Vanderbilt • NC State • Oregon St.
2K Sports Classic
November 19 & 21, 2011 Nov. 17 & 18 IZOD Center • East Rutherford, N.J.
Madison Square Garden
• ArizonaNow! • Texas A&M • Mississippi State St. John’s Tickets on Sale
Ticketmaster.com
2KSportsClassic.com follow us on
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TicketCity 2K Sports Classic Legends Classic St. John’s Arizona Texas A&M Miss. St. •
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Nov. 19 & 21 • IZOD Center
November 17-18, 2011 • NC State • Oregon State Texas • Vanderbilt Madison Square Garden • New York, N.Y.
Tickets On Sale Now! LegendsClassic.com
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Special DiScount offer! enter promo code GaMeon to receive 50% off!
ticketmaster.com Print advertisements that ran in the Jersey Journal.
22 2KSportsClassic.com
Advertisements
TicketCity Legends Classic Texas • Vanderbilt • NC State • Oregon St.
November 19 & 21, 2011 IZOD Center • East Rutherford, N.J.
TickeTs on TicketCity Legends Classic Print advertisements that ran
2K Sports Classic
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Texas h Vanderbilt h NC State h Oregon State
in The Star-Ledger in the weeks mber 19 &leading 21, 2011 up to the event. h h h Ticketmaster.com h h h h h h h h h h
enter East Rutherford, N.J. follow us on @LegendsBBall •
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St. John’s • Arizona • Texas A&M • Mississippi St.
November 17-18, 2011
Madison Square Garden • New York, N.Y.
TiCKeTS ON SAle NOw!
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St. John’s Arizona Texas A&M • Miss. St. •
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November 17-18, 2011
Madison Square Garden • New York, N.Y.
TiCKeTS ON SAle NOw!
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BasketBall is Back in the new York area!
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November 17 & 18, 2011 Madison Square Garden • New York, N.Y. St. John’s • Arizona • Texas A&M • Miss. State
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TicketCity Legends Classic
Special discount offer advertised in The Star-Ledger. Texas Vanderbilt NC State Oregon State November 19 & 21, 2011 IZOD Center • East Rutherford, N.J. •
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nov. 19 & 21 • iZoD center
St. John’s • arizona • texas a&M • Mississippi State
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23 2KSportsClassic.com
Advertisements
24 2KSportsClassic.com
2K SportS ClaSSiC Championship rounds
Madison Square Garden
november 17-18, 2011
St. John’S
texaS a&M
arizona
MiSSiSSippi State
tiCKetS on Sale now!
Ticketmaster.com
2KSportsClassic.com
Madison Square Garden Box Office Advertisement displayed on the plasma screens and duratrans in the mall area of Madison Square Garden.
Advertisements
25 2KSportsClassic.com
Television Exposure Championship Rounds - NYC
Toyota courtside LED signage during Championship Rounds at Madison Square Garden. Minutes of unobstructed exposure on the courtside signage Date 11/17/2011 11/17/2011 11/18/2011 11/18/2011
Game Texas A&M vs. Mississippi State St. John’s vs. Arizona St. John’s vs. Texas A&M Mississippi State vs. Arizona
Network ESPN2 ESPN2 ESPN2 ESPN2 Totals: Amount of time in excess of contract:
Timing 3:14 4:28 3:55 3:17 14:54 2:54
27 2KSportsClassic.com
Television Exposure
28 2KSportsClassic.com
Television Exposure
29 2KSportsClassic.com
Supplemental Exposure TELEVISION
- The 2K Sports Classic was featured in ESPN’s promotional spots and on ESPN’s early-season tournament preview show. - National, regional, and local sports highlights shows. - Local news network sports coverage.
RADIO
- Championship Round coaches participated in interviews on WFAN Radio and ESPN Radio New York.
NATIONAL TELECONFERENCE
- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
SOCIAL MEDIA
- The 2K Sports Classic Facebook page and Twitter page continue to grow. In 2011, a blog with unique content was added to drive traffic to the Facebook page and a “Biggest Fan Contest” was hosted on the Facebook page and promoted on Twitter.
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ESPN’s Dick Vitale and Dan Shulman live during Semifinal Round action at Madison Square Garden.
On-Site Exposure 7TH AND 8TH AVENUE MARQUEES AND BANNER
Beginning one month prior to the Event, sponsor mentions appear on an event banner and on the 7th and 8th Avenue Marquees 3 times per hour, 18 hours a day, totalling approximately 1,700,000 daily impressions. 31 2KSportsClassic.com
On-Site Exposure SCOREBOARD MENTIONS AND PA ANNOUNCEMENTS
Toyota’s messages and logos appear on the Gardenvision center hung scoreboard and endboard LED ribbons during PA Announcements and Promotions.
32 2KSportsClassic.com
On-Site Exposure
Toyota ran animated courtside LED’s during pregame, timeouts and halftime of each game during the Championship Rounds at Madison Square Garden.
33 2KSportsClassic.com
On-Site Exposure OFFICIAL SOUVENIR PROGRAM
INTRODUCING THE REINVENTED
2012 TOYOTA CAMRY. THIS IS DEFINITELY A GAME-CHANGER. You can’t go wrong when you choose Camry. Whether you want dependability, fuelefficiency or just a great-looking sedan, Camry has exactly what you need. Maybe that’s why the Toyota Camry has been the best-selling car in America for the last 9 years1. So come see what all the cheering is about.
2K SpoRTS ClaSSiC Championship Rounds Madison Square Garden
Visit your local Toyota Dealer today and test-drive the all-new 2012 Camry.
November 17-18, 2011 2KSportsClassic.com
toyota.com
END THE DEBATE. 15 LEGENDARY TEAMS. ALL OF TODAY’S SQUADS. ONE BIG QUESTION:
WHICH IS THE GREATEST TEAM OF ALL TIME?
Toyota is the official vehicle of the 2K Sports Classic
Prototype vehicle shown with options. Production model may vary. 1MotorIntelligence.com, CY 2002-2010 sales.
#NBA2KDEBATE
NBA2KDEBATE.COM
OUT NOW Queens Regional
November 7 & 9, 2011
AVAILABLE AT
St. John’s • William & Mary • Lehigh
Tucson Regional
November 7 & 9, 2011
Arizona • Valparaiso • Duquesne
162494_2_V1.indd 1
This advertisement prepared by Saatchi
Client: TOYOTA Product: Toyota Campaign: Coaches vs Cancer Job #: TDA_GNY_P12282
10/18/11 10:30 AM
& Saatchi
Space: P4CB Size: 9” x 11.5” Pubs: Coaches vs Cancer Program Issue: 2011
Creative Director: N. Foard Copy Writer: N/A Art Director: A. Maslatzides Traffic: K. Newman - 212-463-2317
Print Production Contact: Jack Schier - 212-463-2306 Art Buyer Contact: K. Newman - 212-463-2317
© 2005-2011 Take-Two Interactive Software and its subsidiaries. All rights reserved. 2K Sports, the 2K Sports logo, and Take-Two Interactive Software are all trademarks and/or registered trademarks of Take-Two Interactive Software, Inc. The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrights designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. © 2011 NBA Properties, Inc. All rights reserved. “PlayStation” and the “PS” Family logo are registered trademarks and the PlayStation Network logo is a trademark of Sony Computer Entertainment Inc. KINECT, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii is a trademark of Nintendo. © 2006 Nintendo. The ratings icon is a trademark of the Entertainment Software Association. All other trademarks are property of their respective owners.
RINT P T O DO N
Publication Note: Guideline for general identification only . Do not use as insertion order. NBA2K12_SportsClassicCVC.indd 1
34 2KSportsClassic.com
Filename: TDA_GNY_P12282.indd Location: Studio_Files:Volumes:Studio_Files:375_HUDSON:Toyota:MECHANICALS:TDA_GNY_P12282:COLLECT:TDA_GNY_P12282 Folder:TDA_GNY_P12282. Created: 10-17-2011 3:06 PM Artist: Daryl C Studio #: 162494.1 Revised: 10-17-2011 3:49 PM Artist: None Proof: 1 Collected: 10/17/2011 Artist: Daryl C Spellchecked: Yes
10/20/11 2:30 PM
Legal
Proofreader Bleed: 9” x 11.5” KD&E Inc. 129 West 27th St. 11 floor New York, NY 10001 Trim: 8.5” x 11” Print Production 212.686.0006 Job #: 1108-212KS Ad Title: NBA 2K12 - End the Debate Date: 9/14/11 Safety: 7.5” x 10” Copy Writer Comments: Mech Scale: 1 : 1
Pub:
Creative Director
Client
Art Director
Traffic
Sports Classic CvC - PG
Insertion:
Color:
Bleed: .25
Trim:8.5 x 11
4C Account Supervisor Page: Account Executive
Live: .25 Misc:
Type Director QC.1
QC.2
College Station Regional
November 9, 2011
Texas A&M • Liberty
Starkville Regional
November 7 & 9, 2011
Mississippi State • Eastern Kentucky • Akron
Customized Promotions ON-COURT PROMOTIONS
Fans are chosen from the crowd to participate in Toyota’s Drive and Dribble Promotion.
35 2KSportsClassic.com
Customized Promotions SPONSOR RECOGNITION CEREMONY
Sponsor Representatives were recognized for their support of the 2011 2K Sports Classic benefiting Coaches vs. Cancer (L-R): Empire BlueCross BlueShield - Patrick O’Keefe 2K Sports - Mark Goodrich Continuum Health Partners - Dr. Michael Grossbard American Airlines - Emil Sokol Toyota - John Durso Municipal Credit Union - Ken Currey Zebra Pen - Ron Schobert
36 2KSportsClassic.com
Customized Promotions AWARDS PRESENTATION
Toyota’s John Durso presented an All-Tournament Team trophy.
37 2KSportsClassic.com
Pre-Game Hospitality PRE-GAME HOSPITALITY RECEPTION
The Pre-Game Hospitality Reception was held at Madison Square Garden’s Club Bar and Grill prior to the start of the games each night.
39 2KSportsClassic.com
Pre-Game Hospitality
40 2KSportsClassic.com
Sponsor “Thank You� placard displayed at the entrance of the Club Bar and Grill.
Press Coverage As the nation’s premier early-season college basketball event, the 2K Sports Classic annually receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in New York, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located. In 2011, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the 2K Sports Classic was featured in articles in, but not limited to, the following media: - USA Today
- New York Times
- Pittsburgh Post-Gazette
- SI.com
- New York Daily News
- Pittsburgh Tribune-Review
- ESPN.com
- New York Post
- San Antonio Express-News
- ESPN, The Magazine
- Newsday
- Akron Beacon Journal
- FoxSports.com
- Newark Star-Ledger
- Jackson (Miss.) Clarion Ledger
- CBSSports.com
- ESPNNY.com
- Northwest Times (Indiana)
- NBCSports.com
- Arizona Daily Star
- Tucson Citizen
- The Sporting News
- Cleveland Plain Dealer
- Virginia Gazette
- Yahoo.com
- Dallas Morning News
- SNY.com
- AOLFanhouse.com
- Louisville Courier Journal
In all, over 150 reporters and photographers representing more than 70 media outlets were issued credentials to the Championship Rounds of the 2011 2K Sports Classic.
The 2K Sports logo appeared on the press backdrop in the media room at Madison Square Garden.
41 2KSportsClassic.com
Sponsorship Benefits - Exclusivity in the “automotive” category. - Three (3) minutes per game (12 total) of unobstructed, 2011 in-game television exposure on the courtside LED signage system. TicketCity Legends Classic - One (1) public address announcement perAll game (4Eastern total). Times - One (1) logo mention per game on the videboards (4 total). REGIONAL ROUNDS
Nov. 13 Nov. 15
SUBREGIONAL ROUNDS
AUSTIN REGIONAL
LEWISBURG SUBREGIONAL
Frank Erwin Center - Austin, Texas
Sojka Pavilion - Lewisburg, Pa.
Texas 82, Boston University 46 Texas 100, Rhode Island 90
7:00 ET 4:00 ET
NASHVILLE REGIONAL Memorial Gym - Nashville, Tenn.
Nov. 13 Nov. 15
Cleveland State 71, No. 7 Vanderbilt 58 2:00 ET No. 20 Vanderbilt 80, Bucknell 68 8:00 ET
Nov. 25 Morehead State 61, West Alabama 52 Bucknell 62, Princeton 56
3:30 ET
Nov. 26 Morehead State 68, Princeton 56 Bucknell 87, West Alabama 50
2:00 ET
Nov. 27 Princeton 66, West Alabama 42 Bucknell 54, Morehead State 50
2:00 ET
RALEIGH REGIONAL RBC Center - Raleigh, N.C.
Nov. 13 Nov. 16
NC State 91, Morehead State 61 NC State 60, Princeton 58
KINGSTON REGIONAL
6:00 ET 7:00 ET
Ryan Center - Kingston, R.I.
Nov. 25 Cleveland State 63, Boston Univ. 62 Rhode Island 85, Hofstra 73
2:30 ET
Nov. 26 Hofstra 63, Cleveland State 53 Boston Univ. 70, Rhode Island 64
2:30 ET
CORVALLIS REGIONAL Gill Coliseum - Corvallis, Ore.
Nov. 14 Nov. 16
Oregon State 93, West Alabama 60 Oregon State 82, Hofstra 72
10:00 ET 10:00 ET
Nov. 27
Boston University 68, Hofstra 61 Cleveland State 67, Rhode Island 45
12:00 ET
CHAMPIONSHIP ROUNDS CHAMPIONSHIP ROUNDS IZOD Center - East Rutherford, N.J.
NOVEMBER 19
NOVEMBER 21
No. 20 VANDERBILT 6:30 ET VANDERBILT 86-79 8:30 ET NC STATE VANDERBILT 64-62 TEXAS 8:30 ET OREGON STATE 100-95 OREGON STATE TEXAS 6:30 ET NC STATE 77-74 NC STATE The Longhorn Network will also air each Texas game in the Championship Rounds
The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609-921-1300 | gazellegroup.com Visit LegendsClassic.com for more information
LegendsClassic.com
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Television Exposure
Toyota’s courtside LED signage during Championship Rounds at the IZOD Center.
Minutes of unobstructed exposure on the courtside signage Date
Game
Network
Timing
11/19/2011
Vanderbilt vs. N.C. State
ESPN3
4:13
11/19/2011
Texas vs. Oregon State
ESPN3
5:52
11/21/2011
Texas vs. N.C. State
ESPN3
3:36
11/21/2011
Vanderbilt vs. Oregon State
ESPN3
3:14
Totals: Amount of time in excess of contract:
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16:55 4:55
LegendsClassic.com
Television Exposure
LegendsClassic.com
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On-Site Exposure Videoboard Mentions and PA Announcements
Toyota’s logo and messages appeared on the center-hung scoreboard during PA Announcements.
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LegendsClassic.com