2011 EVENT SUMMARY 2K SPORTS CLASSIC
November 7-9 & 17-18, 2011 St. John’s • Arizona • Texas A&M • Mississippi State
PROGRESSIVE CBE CLASSIC November 13-17 & 21-22, 2011 Missouri • Notre Dame • Cal • Georgia
TICKETCITY LEGENDS CLASSIC November 13-16 & 19-21, 2011 Texas • Vanderbilt • NC State • Oregon State
NC STATE • LEGENDS
NOTRE DAME • CBE CLASSIC
MISS. STATE • 2K CLASSIC
Prepared For
ADIDAS The 2K Sports Classic, Progressive CBE Classic & TicketCity Legends Classic are produced by: The Gazelle Group • 475 Wall Street • Princeton, N.J. 08540
GAZELLEGROUP.COM
Sponsorship Benefits STATUS - Category exclusivity and the designation as the “Official Apparel Provider.� - Use of logos associate with the event - An event representative to act as a liaison to coordinate event activities and hospitality. - An in-depth qualitative and quantitative summary of the sponsorship with be provided following the Event.
TELEVISION EXPOSURE - Minimum of two (2) per game of unobstructed in-game television exposure on the courtside digital signage during Championship Rounds (total of 8 minutes on ESPN2).
MEDIA EXPOSURE - Logo inclusion in all regional and national promotional and advertising materials leading up to the Event. - Exposure and link on the Event website.
The Mississippi State Bulldogs defeated Arizona to win the 2011 Championship
2KSportsClassic.com
Sponsorship Benefits ON-SITE EXPOSURE - In-arena exposure on the courtside signage system. - Two (2) public address announcements per game. - Two (2) logo mentions per game on the video boards. - One (1) on-site display opportunity in a high traffic area inside each arena, which can be used for coupon distribution, product or premium item giveaways, sweepstakes registration, etc.
Courtside LED signage shown in-arena, on ESPN, ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.
PROMOTIONAL OPPORTUNITIES - One (1) unique experience package at MSG (e.g. “Adidas Ultimate Pick-Up Game”). The package shall include an invite for a group of guests or two teams to play a full-court game for one hour on the floor of the “World’s Most Famous Arena,” Madison Square Garden. The package shall also include premium tickets to the games for both nights of the event. Packages can be used for customers, clients, AAU teams and promotion winners.
OFFICIAL SOUVENIR PROGRAM - One (1) full-page, color advertisement in the official souvenir program and logo exposure on all Sub-Regional roster cards.
TICKETS AND HOSPITALITY - Four (4) premium location tickets to each night of the Event. - Four (4) invitations to the pre-game Hospitality Reception.
2KSportsClassic.com
Did You Know??? - All four games of the Championship Rounds of the 2011 2K Sports Classic at Madison Square Garden were nationally televised on ESPN2. Also, five of the seven regional round games were nationally televised on either ESPN2 (two games) or ESPNU (three games). A sixth game was aired regionally by Fox Sports Southwest in Texas, Arkansas, and Oklahoma. - ESPN’s top broadcast team of Dick Vitale, Bob Knight, and Dan Shulman were assigned to work the Championship Round games from Madison Square Garden. The network annually uses the 2K Sports Classic as a high-profile event to tip-off the college basketball season. - The 2K Sports Classic was once again the most highly attended season-opening college basketball event in the country. Over 84,000 fans attended the 2011 tournament across the seven hosting venues. - The event has averaged 11,243 fans per night in the 14 years it has culminated at Madison Square Garden. - From 1996 to 2011, the 2K Sports Classic and the Gazelle Group raised in excess of $5 million for cancer research and awareness programs. - The event has featured three eventual national champions - Florida (2006), Syracuse (2003), and Maryland (2002). The Classic has also had four additional NCAA Final Four teams - Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Over the last nine years, 39 teams that participated in the 2K Sports Classic have gone on to compete in the NCAA Tournament. - In addition to Madison Square Garden, the 2K Sports Classic has been held at some of the finest home courts in the country, including Arizona, Cal, Connecticut, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Pittsburgh, St. John’s, Southern Illinois, Syracuse, Texas, Texas A&M, Texas Tech, UCLA, and Wake Forest.
ESPN’s Dan Shulman and Bob Knight broadcasting live from Madison Square Garden. 2KSportsClassic.com
Tournament Bracket 2011 2K SPORTS CLASSIC
benefiting Coaches vs. Cancer All Times Eastern REGIONAL ROUNDS
Nov. 7 Nov. 9
SUBREGIONAL ROUNDS
QUEENS REGIONAL
LYNCHBURG SUBREGIONAL
Carnesecca Arena - Queens, N.Y.
Vines Center - Lynchburg, Va.
St. John's 74, William & Mary 59 St. John's 78, Lehigh 73
Nov. 18
7:00 ET 7:00 ET
Nov. 19
TUCSON REGIONAL
No. 16 Arizona 73, Valparaiso 64 No. 16 Arizona 67, Duquesne 59
4:30 ET
Eastern Kentucky 63, William & Mary 44
4:30 ET
Lehigh 90, Liberty 80
McKale Center - Tucson, Ariz.
Nov. 7 Nov. 9
Lehigh 82, William & Mary 57 Eastern Kentucky 73, Liberty 65
9:00 ET 9:00 ET
Nov. 20
Lehigh 76, Eastern Kentucky 51 William & Mary 65, Liberty 64
2:30 ET
COLLEGE STATION REGIONAL Reed Arena - College Station, Texas
Nov. 9
No. 19 Texas A&M 81, Liberty 59
VALPARAISO SUBREGIONAL
8:00 ET
Athletics-Recreation Center - Valparaiso, Ind.
Nov. 18
Duquesne 97, UDC 81 Valparaiso 62, Akron 59
6:00 ET
Nov. 19
Duquesne 81, Akron 76 Valparaiso 79 IU-Kokomo 48
6:00 ET
Nov. 20
Valparaiso 84, Duquesne 68 UDC 87, Indiana-Kokomo 51
4:30 ET
STARKVILLE REGIONAL Humphrey Coliseum - Starkville, Miss.
Nov. 7 Nov. 9
Mississippi St. 76, Eastern Kentucky 66 Akron 68, Mississippi State 58
8:00 ET 7:00 ET
AKRON SUBREGIONAL John A. Rhodes Arena - Akron, Ohio
Nov. 12
Akron 95, Hiram 65
7:00 ET
CHAMPIONSHIP ROUNDS CHAMPIONSHIP ROUNDS Madison Square Garden - New York, N.Y.
NOVEMBER 17
NOVEMBER 18
No. 18 TEXAS A&M 7:00 ET MISSISSIPPI ST. 69-60 6:30 ET MISSISSIPPI STATE MISSISSIPPI STATE 67-57 ST. JOHN'S 9:00 ET No. 16 ARIZONA 81-72 No. 16 ARIZONA ST. JOHN'S 4:30 ET
No. 18 TEXAS A&M 58-57
No. 18 TEXAS A&M
The Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com Visit 2KSportsClassic.com for more information
2KSportsClassic.com
Advertising Impressions Newspaper/Publication USA Today (National) Newark Star Ledger Jersey Journal Bergen Record (Mon-Sat) Bergen Record (Sun) Dime Magazine (National) Bounce Magazine (National) TOTALS
Circulation
Readership
1,812,092 223,037 22,020 156,425 179,905 115,000 40,000 2,548,479
3,300,000 444,074 55,050 344,135 395,791 675,000 300,000 5,514,050
# of Ads
Total Circ.
Total Readership
1 5 8 3 1 1 1 20
1,812,092 1,115,185 176,160 469,275 179,905 115,000 40,000 3,907,617
3,300,000 2,220,370 440,400 1,032,405 395,791 675,000 300,000 8,363,966
Total print advertising impressions: 8,393,966 Online ESPN.com NorthJersey.com Comcast.com NJ.com WFAN.com TOTALS
Dates
Locations
11/2 - 11/14 11/2 - 11/14 11/2 - 11/19 11/1 - 11/19 11/4 - 11/21
Impressions/Day
Total Impressions
28,265 25,843 7,605 55,284 24,933 141,930
367,443 335,961 136,891 1,050,387 448,798 2,339,480
Run of Site Run of Site Sports Page Sports Page Run of Site
Total online advertising impressions: 2,339,480
Radio Station
Dates
ESPN 1050 ESPN 1050 (Live Reads) WFAN 660 AM (NY) WFAN 660 AM (NY) TOTALS
11/1 - 11/16 11/1 - 11/16 11/1 - 11/16 11/1 - 11/16
Length
# of Units
Cume. Persons
Avg. Audience
Gross Impact
:60 :10 :30 :15
60 8 23 15 106
235,000 235,000 535,200 535,200 1,540,400
18,400 18,400 41,900 41,900 120,600
1,104,000 147,200 963,700 628,500 2,843,400
Total radio advertising impressions: 2,843,400
2KSportsClassic.com
Advertising Impressions Television Network
Households
Dates
# of Units
2,399,150
11/1 - 11/20
55
10,462
575,410
382,462
10/28 - 11/19
13
4,178
54,314
1,300,959
11/8 - 11/18
10
5,204
52,040
10,909,198 10,909,198 25,900,967
10/14 - 11/17 10/14 - 11/17
91 88 257
8,812 3,273 31,929
801,892 288,024 1,771,680
Time Warner Cable
Viewers
Gross Impact
(:30 second commercials ran on ESPN, ESPN 2, CNBC, ESPNNews)
Comcast Cable (:30 second commercials ran on ESPN, ESPN 2, Spike, ESPNNews)
Cablevision (:30 second commercials ran on ESPN, ESPN2)
MSG Network MSG+ TOTALS
Total television advertising impressions: 1,771,680
Out of Home 7th Avenue Marquees 8th Avenue Marquees Box Office Duratrans 7th Avenue Arcade Banner Bar/Restaurant Posters TOTALS
Dates
Impressions/Day
Total Impressions
9/15 - 11/18 9/15- 11/18 10/26 - 11/18 10/26 - 11/18 10/9 - 11/18
1,000,000 700,000 13,350 600,000 14,000 2,327,350
65,000,000 45,500,000 347,100 14,400,000 434,000 125,681,100
Total out of home advertising impressions: 125,681,100
TOTAL ADVERTISING IMPRESSIONS: 141,029,626
2KSportsClassic.com
Direct Marketing Ticketmaster Alert 2 e-mails to over 1 million subscribers
American Express 1 e-mail to over 1 million customers
Plum Benefits 1 discount e-mail sent to over 20,000 corporations in NYC
Gazelle Database 5 e-mails to over 12,000 subscribers Travelzoo.com 2 e-mails to over 100,000 subscribers
Dime Magazine 1 e-mail to over 48,000 subscribers New York Knicks 2 e-mails to 7,000 plus subscribers New York Liberty 2 e-mails to 5,100 subscribers New York Rangers 2 e-mails to over 6,000 subscribers Madison Square Garden Sports 3 e-mails to over 30,000 subscribers
St. John’s University Database 3 e-mails to 50,000 subscribers Texas A&M 12th Man Foundation 1 e-mail to 75,000 members University of Arizona Database 2 e-mails to 68,000 subscribers Mississippi State University Database 2 e-mails to 53,000 subscribers
Radio City Entertainment 1 e-mail to over 250,000 subscribers
OVER 4.1 MILLION IMPRESSIONS
2KSportsClassic.com
Advertisements RUDY GAY //
KEVIN DURANT // J.J. BAREA // SKYLAR DIGGINS
JOHN WALL
THE TOP
BREAKOUT PLAYERS & TEAMS TO WATCH
Stars In
2K SportS ClaSSiC Championship rounds November 17-18 Madison Square Garden New York, N.Y.
proGreSSive CBe ClaSSiC
tiCKetCitY leGeNdS ClaSSiC
Championship rounds November 21-22 Sprint Center Kansas City, Mo.
Championship rounds November 19 & 21 iZod Center east rutherford, N.J.
THE BREAKOUT ISSUE
WE REMINISCE
THE FAB
5
www.dimemag.com / #66 / NOVEMBER 2011
by JA L E N R O S E
TOBIAS HARRIS THE EASY SCORER
November 7-9 regional rounds at Host Sites
November 13-17 regional rounds at Host Sites
November 13-16 regional rounds at Host Sites
St. John’s | arizona | texas a&M | Miss. St.
Missouri | Notre dame | Cal | Georgia
texas | vanderbilt | NC State | oregon St.
11/7 William & Mary at St. John’s Valparaiso at Arizona 11/9 Akron at Mississippi State Duquesne at Arizona 11/17 Semi: Texas A&M vs. Miss. St. Semi: St. John’s vs. Arizona 11/18 Consolation Game Championship Game
11/13 Bowling Green at Georgia George Washington at Cal 11/14 Detroit at Notre Dame 11/15 Austin Peay at Cal 11/21 Semi: Missouri vs. Notre Dame Semi: Cal vs. Georgia 11/22 Consolation Game Championship Game
11/13 Cleveland St. at Vanderbilt Boston University at Texas 11/15 Rhode Island at Texas 11/19 Semi: Vanderbilt vs. NC St. Semi: Texas vs. Oregon St. 11/21 Consolation Game Championship Game
7 p.m. 9 p.m. 7 p.m. 9 p.m. 7 p.m. 9 p.m. 4:30 p.m. 6:30 p.m.
all times Eastern*
6 p.m. 9:30 p.m. 9 p.m. 10 p.m. 7:30 p.m. 9:30 p.m. 7:45 p.m. 10 p.m.
all times Eastern*
BEANTOWN LEGEND
MIKE “SPORTY RICH” BIVINS WWW.BOUNCEMAG.COM
ISSUE #27 / SUMMER 2011
LA’S JAY “BOOGIE” BRANTLEY
2 p.m. 7 p.m. 4 p.m. 6:30 p.m. 8:30 p.m. 6:30 p.m. 8:30 p.m.
all times Eastern* *Additional television coverage to be announced. All television schedules subject to change.
Advertisement that ran in the November 2011 issues of Dime Magazine, Bounce Magazine, and Basketball Times.
2KSportsClassic.com
Advertisements 2K Sports Classic benefiting Coaches vs. Cancer
November 17-18, 2011 • Madison Square Garden Thursday, November 17
Friday, November 18
#19 Texas A&M vs. Mississippi State – 7 p.m. St. John’s vs. #16 Arizona – 9 p.m.
Consolation Game – 4:30 p.m. Championship Game – 6:30 p.m.
all times Eastern
Live Coverage on
Ticketmaster.com • 2KSportsClassic.com Print advertisement that ran in USA Today.
TicketCity
BasketBall is Back! Legends Classic Texas • Vanderbilt • NC State • Oregon St.
2K Sports Classic
November 19 & 21, 2011 Nov. 17 & 18 IZOD Center • East Rutherford, N.J.
Madison Square Garden
• ArizonaNow! • Texas A&M • Mississippi State St. John’s Tickets on Sale
Ticketmaster.com
2KSportsClassic.com follow us on
follow us on
@2KSportsClassic
@LegendsBBall
TicketCity 2K Sports Classic Legends Classic St. John’s Arizona Texas A&M Miss. St. •
•
•
Nov. 19 & 21 • IZOD Center
November 17-18, 2011 • NC State • Oregon State Texas • Vanderbilt Madison Square Garden • New York, N.Y.
Tickets On Sale Now! LegendsClassic.com
follow us on @LegendsBBall
Ticketmaster.com
Special DiScount offer! enter promo code GaMeon to receive 50% off!
ticketmaster.com Print advertisements that ran in the Jersey Journal. 2KSportsClassic.com
Advertisements
TicketCity Legends Classic Texas • Vanderbilt • NC State • Oregon St.
November 19 & 21, 2011 IZOD Center • East Rutherford, N.J.
TickeTs on TicketCity Legends Classic Print advertisements that ran
2K Sports Classic
sale now!
Texas h Vanderbilt h NC State h Oregon State
in The Star-Ledger in the weeks mber 19 &leading 21, 2011 up to the event. h h h Ticketmaster.com h h h h h h h h h h
enter • East Rutherford, N.J. follow us on @LegendsBBall LegendsClassic.com
keTs on sale now! master.com LegendsClassic.com 2K Sports Classic •
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St. John’s • Arizona • Texas A&M • Mississippi St.
November 17-18, 2011
Madison Square Garden • New York, N.Y.
TiCKeTS ON SAle NOw!
Ticketmaster.com • 2KSportsClassic.com
@LegendsBBall
St. John’s • Arizona • Texas A&M • Miss. St.
November 17-18, 2011
Madison Square Garden • New York, N.Y.
TiCKeTS ON SAle NOw!
Ticketmaster.com 2KSportsClassic.com
BasketBall is Back in the new York area!
2K Sports Classic
November 17 & 18, 2011 Madison Square Garden • New York, N.Y. St. John’s • Arizona • Texas A&M • Miss. State
2KSportsClassic.com follow us on
@2KSportsClassic
TicketCity Legends Classic
Special discount offer advertised in The Star-Ledger. Texas Vanderbilt NC State Oregon State November 19 & 21, 2011 IZOD Center • East Rutherford, N.J. •
•
•
BasketBall is Back in the new York area! 2K Sports classic
follow us on @LegendsBBall
Special DiScount offer!
2KSportsClassic.com enter promo code GaMeon to receive 50% off! ticketmaster.com
nov. 19 & 21 • iZoD center
St. John’s • arizona • texas a&M • Mississippi State
2KSportsclassic.com
follow us on
Special DiScount offer!
LegendsClassic.com
ticketcity legends classic
nov. 17 & 18 • Madison Square Garden
@2KSportsClassic
texas • Vanderbilt • nc State • oregon State
follow us on
@LegendsBBall
legendsclassic.com
enter promo code GaMeon to receive 50% off!
ticKetMaSter.coM
Advertisements 2K SpOrTS ClaSSiC Championship rounds Madison Square Garden
November 17-18, 2011
St. John’S
arizona
2KSportsClassic.com
texaS a&M
MiSSiSSippi St.
TiCKeTS ON Sale NOw!
Madison Square Garden Box Office
Ticketmaster.com
Advertisement displayed in sports bars and restaurants in the New York City area. 2KSportsClassic.com
Advertisements
2KSportsClassic.com
2K SportS ClaSSiC Championship rounds
Madison Square Garden
november 17-18, 2011
St. John’S
texaS a&M
arizona
MiSSiSSippi State
tiCKetS on Sale now!
Ticketmaster.com
2KSportsClassic.com
Madison Square Garden Box Office Advertisement displayed on the plasma screens and duratrans in the mall area of Madison Square Garden.
Advertisements
Examples of online banner advertisements.
2KSportsClassic.com
Advertisements
10’ x 15’ banner displayed on 7th Avenue outside the Madison Square Garden and Penn Station main entrances.
2KSportsClassic.com
Television Exposure Championship Rounds - NYC
Adidas’ courtside LED signage during Championship Rounds at Madison Square Garden.
Minutes of unobstructed exposure on the courtside signage Date 11/17/2011 11/17/2011 11/18/2011 11/18/2011
Game Texas A&M vs. Mississippi State St. John’s vs. Arizona St. John’s vs. Texas A&M Mississippi State vs. Arizona
Network ESPN2 ESPN2 ESPN2 ESPN2 Totals: Amount of time in excess of contract:
Timing 2:07 3:22 2:32 2:27 10:28 2:28
Minutes of exposure for floor decals, backboard supp decals, chairbacks and basket arm signage
2KSportsClassic.com
Television Exposure
2KSportsClassic.com
Television Exposure
2KSportsClassic.com
Supplemental Exposure TELEVISION
- The 2K Sports Classic was featured in ESPN’s promotional spots and on ESPN’s early-season tournament preview show. - National, regional, and local sports highlights shows. - Local news network sports coverage.
RADIO
- Championship Round coaches participated in interviews on WFAN Radio and ESPN Radio New York.
NATIONAL TELECONFERENCE
- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
SOCIAL MEDIA
- The 2K Sports Classic Facebook page and Twitter page continue to grow. In 2011, a blog with unique content was added to drive traffic to the Facebook page and a “Biggest Fan Contest” was hosted on the Facebook page and promoted on Twitter.
2KSportsClassic.com
ESPN’s Dick Vitale and Dan Shulman live during Semifinal Round action at Madison Square Garden.
On-Site Exposure SCOREBOARD MENTIONS AND PA ANNOUNCEMENTS
Adidas’ message and logo appear on the Gardenvision center hung scoreboard and endboard LED ribbons during PA Announcements and Promotions. 2KSportsClassic.com
On-Site Exposure
crazy light 2K SpoRTS ClaSSiC Championship Rounds Madison Square Garden
November 17-18, 2011 2KSportsClassic.com
adizero crazy light
TE.
At 9.8oz, this is the lightest ever. It’s crazy quick, crazy fast and crazy light.
QUESTION:
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© 2011 adidas AG. adidas, the 3-Bars logo and the 3-Stripes mark are registered trademarks of the adidas Group.
NOW Queens Regional AVAILABLE AT
November 7 & 9, 2011
St. John’s • William & Mary • Lehigh
Tucson Regional
November 7 & 9, 2011
Arizona • Valparaiso • Duquesne
College Station Regional
November 9, 2011 FW11_Crazylight_FW_SBlue_Global_SPS.indd 1
Texas A&M • Liberty
Starkville Regional
November 7 & 9, 2011
Mississippi State • Eastern Kentucky • Akron
ll trademarks and/or registered ghts designs and other forms of t of NBA Properties, Inc. © 2011 Sony Computer Entertainment Wii is a trademark of Nintendo. ©
10/20/11 2:30 PM
2KSportsClassic.com
10/11/11 5:06 PM
Adidas’ advertisement appeared in the Official Event Program, sold at each site.
Customized Promotion MADISON SQUARE GARDEN COURT TIME
2KSportsClassic.com
Pre-Game Hospitality PRE-GAME HOSPITALITY RECEPTION
The Pre-Game Hospitality Reception was held at Madison Square Garden’s Club Bar and Grill prior to the start of the games each night.
2KSportsClassic.com
Pre-Game Hospitality
Sponsor “Thank You� placard displayed at the entrance of the Club Bar and Grill (right).
2KSportsClassic.com
Press Coverage As the nation’s premier early-season college basketball event, the 2K Sports Classic annually receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in New York, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located. In 2011, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the 2K Sports Classic was featured in articles in, but not limited to, the following media: - USA Today
- New York Times
- Pittsburgh Post-Gazette
- SI.com
- New York Daily News
- Pittsburgh Tribune-Review
- ESPN.com
- New York Post
- San Antonio Express-News
- ESPN, The Magazine
- Newsday
- Akron Beacon Journal
- FoxSports.com
- Newark Star-Ledger
- Jackson (Miss.) Clarion Ledger
- CBSSports.com
- ESPNNY.com
- Northwest Times (Indiana)
- NBCSports.com
- Arizona Daily Star
- Tucson Citizen
- The Sporting News
- Cleveland Plain Dealer
- Virginia Gazette
- Yahoo.com
- Dallas Morning News
- SNY.com
- AOLFanhouse.com
- Louisville Courier Journal
In all, over 150 reporters and photographers representing more than 70 media outlets were issued credentials to the Championship Rounds of the 2011 2K Sports Classic.
The 2K Sports logo appeared on the press backdrop in the media room at Madison Square Garden.
2KSportsClassic.com
SPONSORSHIP BENEFITS Status
- Category exclusivity and the designation as the ‘‘Official Apparel Provider.’’ - Use of the following logos: Progressive CBE Classic, National Association of Basketball Coaches. - An Event representative to act as a liaison to coordinate event activities and hospitality. - An in-depth qualitative and quantitative summary of the sponsorship will be
Television exposure
- Minimum of two (2) minutes per game of unobstructed in-game television exposure on the courtside digital signage during the Championship Rounds (total of six minutes on ESPN2 and two minutes on ESPNU).
Media exposure
- Logo inclusion in all regional and national promotional and advertising materials leading up to the event. - Exposure and link on the Event website.
Missouri defeated California to win the 2011 Championship.
CBECLASSIC.COM
SPONSORSHIP BENEFITS
Courtside LED signage and center court decal shown in-arena, on ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.
Official souvenir program
- One (1) full-page, four color advertisement in the body of the program.
Tickets and hospitality
- Four (4) premium location tickets for each night. - Four (4) invitations to each pre-game hospitality reception.
on-site exposure
- ‘‘In-arena” exposure on the courtside signage system. - Two (2) public address announcements in each game. - Two (2) scoreboard mentions in each game. - On-site display in a high traffic area inside the arena.
CBECLASSIC.COM
2011 PROGRESSIVE TOURNAMENT BRACKET CBE CLASSIC All Times Eastern
REGIONAL ROUNDS
Nov. 14 Nov. 17
SUBREGIONAL ROUNDS
COLUMBIA REGIONAL
BOWLING GREEN SUBREGIONAL
Mizzou Arena - Columbia, Mo.
Stroh Center - Bowling Green, Ohio
No. 25 Missouri 81, Mercer 63 No. 25 Missouri 83, Niagara 52
8:00 ET 8:00 ET
SOUTH BEND REGIONAL
Nov. 21
George Washington 86, Detroit 73 Bowling Green 82, Austin Peay 72
5:00 ET
Nov. 22
George Washington 54, Austin Peay 52
5:00 ET
Bowling Green 67, Detroit 61
Purcell Pavilion at the Joyce Center - South Bend, Ind.
Nov. 14 Nov. 16
Notre Dame 59, Detroit 53 9:00 ET Notre Dame 74 Sam Houston State 41 7:30 ET
Nov. 23
Detroit 94, Austin Peay 93 (OT) 5:00 ET George Washington 77, Bowling Green 56
BERKELEY REGIONAL Haas Pavilion - Berkeley, Calif.
Nov. 13 Nov. 15
No. 24 Cal 81, George Washington 54 No. 22 Cal 72, Austin Peay 55
MACON SUBREGIONAL
9:30 ET 10:00 ET
The University Center - Macon, Ga.
Nov. 21
South Dakota State 79, Niagara 71 4:30 ET Mercer 60, Sam Houston State 38 WRWR
Nov. 22
South Dakota St. 77 Sam Houston St. 60
ATHENS REGIONAL Stegeman Coliseum - Athens, Ga.
Nov. 13 Nov. 16
Georgia 63, Bowling Green 54 Georgia 72, South Dakota State 61
6:00 ET 7:00 ET
Mercer 74, Niagara 55 Nov. 23
WRWR
Niagara 59, Sam Houston State 52 4:30 ET South Dakota State 74, Mercer 61 WRWR
CHAMPIONSHIP ROUNDS CHAMPIONSHIP ROUNDS Sprint Center - Kansas City, Mo.
NOVEMBER 21
NOVEMBER 22
No. 25 MISSOURI 7:30 ET MISSOURI 87-58 10:00 ET NOTRE DAME MISSOURI 92-53 No. 22 CAL 9:30 ET CAL 70-46 GEORGIA NOTRE DAME 7:45 ET
GEORGIA 61-57
GEORGIA
The Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com Visit CBEClassic.com for more information
CBECLASSIC.COM
DID YOU KNOW??? - All four games of the Championship Rounds at Kansas City’s Sprint Center were nationally televised by ESPN. Three of the games aired on ESPN2 while the fourth was televised on ESPNU. Four of the Regional Round games were also nationally televised with one game on ESPN2 and three on ESPNU. Two of the remaining four Regional Round games were televised on Mizzou Sports Network throughout the state of Missouri while three Subregional games aired in Georgia. - ESPN’s top broadcast team - Dick Vitale, Bob Knight and Dan Shulman - were assigned to work the Championship Round games in Kansas City. - The event has featured five of the past seven national champions – Syracuse (2003), Florida (2006, 2007), Kansas (2008), and Duke (2010). In all, 31 teams that have participated in the Progressive CBE Classic have gone on to compete in the NCAA Tournament. - The Progressive CBE Classic has boasted the highest neutral site attendance among all early-season college basketball tournaments in three of the last five years. Nearly 80,000 fans attended the 2011 Classic, with the Championship Rounds at Sprint Center averaging over 11,000 fans both nights. - In the 11 years of its existence, the event has attracted over 900,000 college basketball fans. - The Championship Rounds of the Progressive CBE Classic have been held in Kansas City since the event’s inception. The last five years the Classic has been played at Sprint Center, the state-of-the-art arena that serves as the cornerstone of a redeveloped downtown Kansas City. - In addition to Sprint Center, the Progressive CBE Classic has been held at some of the finest home courts in the country, including Alabama, California, Creighton, Duke, Florida, Georgia, Gonzaga, Iowa, Kansas, Kansas State, Kentucky, Marquette, Maryland, Memphis, Michigan State, Missouri, Missouri State, Notre Dame, Ohio State, Pittsburgh, Richmond, South Carolina, Stanford, Syracuse, Texas, Texas Tech, UCLA, Washington, West Virginia, and Wichita State.
CBECLASSIC.COM
ADVERTISING IMPRESSIONS
Television Network Metro Sports (TW)
Households
Dates
# of Units
Viewers
Gross Impact
500,000
11/1 - 11/22
340
91,000
30,940,000
41,851
16,740,400
(:30 second commercials ran on ESPN, ESPN 2, Fox Sports Midwest, The Discovery Channel, FX, USA, TNT, Spike)
Sure West Cable
41,851
11/7 - 11/22
400
(:30 second commercials ran on ESPN, USA, Fox Sports, CNN, FX, Spike & History Channel)
4,478,755
TOTALS
Newspaper/Publication
# of Ads
Total Circ.
Total Readership
USA Today Dime Magazine Bounce Magazine Kansas City Star (Mon-Sat) Kansas City Star (Sun) Maneater Columbia Tribune
1,800,000 115,000 40,000 210,736 305,113 8,000 84,000
3,100,000 675,000 300,000 476,400 736,400 5,840 74,500
1 1 1 6 3 1 4
3,624,184 120,000 40,000 2,860,000 1,095,000 8,000 336,000
6,600,000 675,000 300,000 7,040,000 2,625,000 5,840 298,000
TOTALS
2,562,849
5,368,140
17
4,478,755
9,446,440
Dates
Locations
outdoor
N/S I-435 (Vinyl) W/S I-70 (Vinyl) E/S I-435 (Vinyl) E/S I-435 (Digital) S/S I-70 (Digital) S/S I-670 (Digital) SE/S I-35 (Digital) E/S I-29 (Digital)
TOTALS
CBECLASSIC.COM
Circulation
9/28 - 11/22 9/28 - 11/22 9/28 - 11/22 9/28 - 11/22 9/28 - 11/22 9/28 - 11/22 9/28 - 11/22 9/28 - 11/22
Readership
47,680,400
1 1 1 1 1 1 1 1
6
Impressions/Day 256,980 201,166 245,658 138,929 178,570 222,296 181,711 286,340
1,711,650
Total Impressions 2,055,840 1,609,328 1,965,264 1,111,432 1,428,560 1,778,268 1,453,688 2,290,720
13,693,200
SPRINT CENTER
Radio Station
Dates
KPRS Hot 103 Jamz (KC) 11/1 - 11/23 10/24 - 11/22 WHB 810 (KC) 10/24 - 11/22 WHB 810 (KC) 11/2 - 11/22 Zimmer Radio 10/31 - 11/13 Chiefs Radio 10/31 -11/13 Chiefs Radio
Length :30 :60 :30 :30 :30 :15
# of Units
Cume. Persons
Avg. Audience
Gross Impact
210 260 195 80 9 6
1,125,200 880,000 880,000 22,000 176,000 176,000
8,439,000 8,171,428 6,128,571 72,000 1,584,000 1,056,000
760
3,259,200
281,000 220,000 220,000 900 333,000 333,000
TOTALS
Online
Kansascity.com Kansascity.com Kansascity.com ColumbiaTribune.com nightlifekc.com tbonesbaseball.com sportingkc.com
TOTALS
Dates
10/17 - 11/22 11/1 - 11/22 11/15 11/1 - 11/15 10/14 - 11/22 8/1 - 12/1 9/1 - 11/30
Locations Sports Pages Sports Channel Home Page Home Page Home Page Home Page Home Page
1,388,200
25,451,000
Impressions/Day
Total Impressions
2,703 13,636 150,000 6,666 3,607 12,260 20.500
100,000 300,000 150,000 100,00 77.,479 3,636,780 20,500
188,893
4,207,280
TOTAL ADVERTISING IMPRESSIONS: 100,478,320
CBECLASSIC.COM
SPRINT CENTER Dime Magazine
california student database
2 e-mails sent out to over 48,000 Kansas City individuals
2 e-mails sent out to over 10,000 individuals
Sprint Center Database
1 e-mail sent out to over 24,000 individuals
visitkc.com Database
2 e-mails sent out to over 11,500 individuals
2 e-mails sent out to over 300,000 individuals
1 e-mail sent out to over 93,555 individuals
Kansascity.com database
1 e-mail sent out to over 85,000 individuals
Gazelle group database
4 e-mails sent out to over 10,000 individuals
Notre Dame Alumni Association
2 e-mails sent out to over 3,000 individuals
missouri Alumni Association
2 e-mails sent out to over 80,000 individuals
mizzou ssn ticket Database
2 e-mails sent out to over 3,000 individuals
mizzou student databse
2 e-mails sent out to over 11,000 individuals
california all sport Database
california men’s basketball database
georgia student database
3 e-mails sent out to over 34,000 individuals
georgia ticket databse
15 e-mails sent out to over 55,000 individuals
georgia Alumni Association
2 e-mails sent out to over 200,000 individuals
Kansas city Royals database
2 e-mails sent out to over 10,000 individuals
power & light district databse
3 e-mails sent out to over 30,000 individuals
sporting kc database
2 e-mails sent out to over 65,000 individuals
OVER 2.7 million IMPRESSIONS CBECLASSIC.COM
ADVERTISEMENTS RUDY GAY //
KEVIN DURANT // J.J. BAREA // SKYLAR DIGGINS
JOHN WALL Stars In
2K SportS ClaSSiC Championship rounds November 17-18 Madison Square Garden New York, N.Y.
proGreSSive CBe ClaSSiC
tiCKetCitY leGeNdS ClaSSiC
Championship rounds November 21-22 Sprint Center Kansas City, Mo.
Championship rounds November 19 & 21 iZod Center east rutherford, N.J.
THE BREAKOUT ISSUE
THE TOP
BREAKOUT PLAYERS & TEAMS TO WATCH
WE REMINISCE
THE FAB
5
www.dimemag.com / #66 / NOVEMBER 2011
by JA L E N R O S E
TOBIAS HARRIS THE EASY SCORER
November 7-9 regional rounds at Host Sites
November 13-17 regional rounds at Host Sites
November 13-16 regional rounds at Host Sites
St. John’s | arizona | texas a&M | Miss. St.
Missouri | Notre dame | Cal | Georgia
texas | vanderbilt | NC State | oregon St.
11/7 William & Mary at St. John’s Valparaiso at Arizona 11/9 Akron at Mississippi State Duquesne at Arizona 11/17 Semi: Texas A&M vs. Miss. St. Semi: St. John’s vs. Arizona 11/18 Consolation Game Championship Game
11/13 Bowling Green at Georgia George Washington at Cal 11/14 Detroit at Notre Dame 11/15 Austin Peay at Cal 11/21 Semi: Missouri vs. Notre Dame Semi: Cal vs. Georgia 11/22 Consolation Game Championship Game
11/13 Cleveland St. at Vanderbilt Boston University at Texas 11/15 Rhode Island at Texas 11/19 Semi: Vanderbilt vs. NC St. Semi: Texas vs. Oregon St. 11/21 Consolation Game Championship Game
7 p.m. 9 p.m. 7 p.m. 9 p.m. 7 p.m. 9 p.m. 4:30 p.m. 6:30 p.m.
all times Eastern*
6 p.m. 9:30 p.m. 9 p.m. 10 p.m. 7:30 p.m. 9:30 p.m. 7:45 p.m. 10 p.m.
all times Eastern*
BEANTOWN LEGEND
MIKE “SPORTY RICH” BIVINS WWW.BOUNCEMAG.COM
ISSUE #27 / SUMMER 2011
LA’S JAY “BOOGIE” BRANTLEY
2 p.m. 7 p.m. 4 p.m. 6:30 p.m. 8:30 p.m. 6:30 p.m. 8:30 p.m.
all times Eastern* *Additional television coverage to be announced. All television schedules subject to change.
Advertisement that ran in the November 2011 issue of Dime Magazine, Bounce Magazine, and Basketball Times.
CBECLASSIC.COM
ADVERTISEMENTS
Follow thE tigErS to KaNSaS City! November 21-22
•
Sprint Center
tiCKEtS oN SalE Now! ticketmaster.com Game schedule: Nov. 21 - missouri vs. Notre Dame @ 6:30pm Cal vs. Georgia
Print advertisement that ran in the Columbia Daily Tribune.
Nov. 22 - Consolation Game @ 6:45pm Championship Game
GeorGia
CaL
Notre Dame
missouri
follow us on
CBECLASSIC.COM
@CBeClassic
CBEClassic.com
ADVERTISEMENTS Progressive CBe ClassiC NovemBer 21-22, 2011 sPriNt CeNter
tiCkets oN sale Now! ticketmaster.com
sprint Center Box office
GeorGia
CaL
Notre Dame
CBeClassic.com
follow us on @CBeClassic
missouri
Print advertisement that ran in the Kansas City Star and USA Today.
Progressive CBe ClassiC
NovemBer 21-22, 2011 sPriNt CeNter • KaNsas City, mo. monday, November 21 No. 25 Missouri vs. Notre Dame - 7:30 p.m. on No. 24 Cal vs. Georgia - 9:30 p.m. on
tuesday, November 22 Consolation Game - 7:45 p.m. on Championship Game -10 p.m. on
all times Eastern
tiCKetmaster.Com • CBeClassiC.Com
CBECLASSIC.COM
ADVERTISEMENTS
CBECLASSIC.COM
ADVERTISEMENTS
Endpage of the commercial spot that ran throughout Kansas City.
CBECLASSIC.COM
TELEVISION EXPOSURE CHAMPIONSHIP ROUNDS - KANSAS CITY
Adidas courtside LED signage during Championship Rounds in Kansas City.
Minutes of unobstructed exposure on the courtside signage Date 11/21/2011 11/21/2011 11/22/2011 11/22/2011
Game
Network
Timing
Missouri vs. Notre Dame California vs. Georgia Notre Dame vs. Georgia Missouri vs. California
ESPN2 ESPN2 ESPNU ESPN2 Totals:
2:32
Amount of time in excess of contract:
CBECLASSIC.COM
2:37 3:01 2:49
10:59
2:59
TELEVISION EXPOSURE CHAMPIONSHIP ROUNDS - KANSAS CITY
CBECLASSIC.COM
TELEVISION EXPOSURE CHAMPIONSHIP ROUNDS - KANSAS CITY
CBECLASSIC.COM
SUPPLEMENTAL EXPOSURE tELEVISION
- The Progressive CBE Classic was featured in ESPN’s promotional spots and on ESPN’s early-season tournament preview show. - National, regional, and local sports highlight shows. - Local news network sports coverage.
rADIO
- Championship Round coaches participated in interviews on ESPN Radio (morning drive and afternoon/evening drive) nationally and locally in Kansas City, and KCSP Radio (morning drive and afternoon/evening drive) in Kansas City.
NATIONAL TELECONFERENCE
- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
ESPN’s Dick Vitale during Championship Round action at Sprint Center in Kansas City.
CBECLASSIC.COM
ON-SITE EXPOSURE
videoboard mentions and pa announcements
Adidas’ logo and message appeared on the center-hung videoboard as well as the in-arena LED ribbon signage.
CBECLASSIC.COM
ON-SITE EXPOSURE
crazy light PROGRESSIVE CBE CLASSIC
Championship Rounds
November 21-22, 2011 SPRINT CENTER • KANSAS CITY, MO.
Columbia Regional
NOVEMBER 14 & 17, 2011 Missouri • Mercer • Niagara
South Bend Regional
NOVEMBER 14 & 16, 2011 Notre Dame • Detroit • Sam Houston St.
adizero crazy light At 9.8oz, this is the lightest ever. It’s crazy quick, crazy fast and crazy light. Let your game go crazy at adidasbasketball.com
Berkeley Regional
NOVEMBER 13 & 15, 2011 • Austin Cal • George © Washington 2011 adidas AG. adidas,Peay the 3-Bars logo and the 3-Stripes mark are registered trademarks of the adidas Group.
Athens Regional
NOVEMBER 13 & 16, 2011 Georgia • Bowling Green • South Dakota St.
FW11_Crazylight_FW_SBlue_Global_SPS.indd 1
& affiliates. 11D00721.C (09/11)
10/11/11 5:06 PM
Adidas’ advertisement that appeared in the Official Event Program sold at each site.
CBECLASSIC.COM
PRE-GAME HOSPITALITY
Guests were able to mingle, relax and enjoy a fantastic buffet dinner and open bar before the games each night
CBECLASSIC.COM
PRE-GAME HOSPITALITY
Adidas’ logo was displayed on a scroll on HD TV’s throughout the pre-game hospitality.
CBECLASSIC.COM
PRESS COVERAGE As the nation’s most-exciting early-season college basketball event, the Progressive CBE Classic annually receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in Kansas City, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located. In 2011, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the Progressive CBE Classic was featured in articles in, but not limited to, the following media: - USA Today - Atlanta Journal-Constitution - Toledo Blade - SI.com - Chicago Tribune - Brookings Register - ESPN.com - St. Louis Post-Dispatch - Clarksville Leaf Chronicle - ESPN, The Magazine - San Francisco Chronicle - Fort Wayne Journal Gazette - FoxSports.com - San Jose Mercury News - Huntsville Item - CBSSports.com - Sacramento Bee - Macon Telegraph - SportingNews.com - Columbia (Mo.) Daily Tribune - Niagara Gazette - Yahoo.com Sports - Buffalo News - Kansas City Kansan - AOLFanhouse.com - South Bend Tribune - Kansas City Star - Sioux City Journal In all, over 80 reporters and photographers representing more than 40 media outlets were issued credentials to the Championship Rounds of the 2011 Progressive CBE Classic.
Georgia Head Coach Mark Fox during a post-game press conference.
CBECLASSIC.COM
Sponsorship Benefits Status - Category exclusivity and the designation of the “Official; Apparel Provider.� - Use of the Legends Classic event logo. - An event representative will serve as a liaison to coordinate implementation and activation of the sponsorship. - An in-depth qualitative and quantitative summary of the sponsorship will be provided following the Event.
Television Exposure - Two (2) minutes of unobstructed in-game television exposure on the courtside signage system (total of 8 minutes on ESPN3).
Media Exposure - Logo inclusion in all regional and national promotion and advertising materials leading up to the Event. - Exposure and link on the Event website.
Vanderbilt defeated Oregon State to win the 2011 TicketCity Legends Classic Championship. LegendsClassic.com
Sponsorship Benefits On-Site Exposure - In-arena exposure on the courtside signage system. - Two (2) public address announcements per game. - Two (2) mentions per game on the videoboard. - One (1) on-site display in the concourse of each arena.
Courtside signage shown in-arena, on ESPN3 and sports highlight shows across the country.
Official Souvenir Program - One (1) full-page, color advertisement in the official souvenir program.
Tickets and Hospitality - Four (4) premium location tickets to each night of the Regional Rounds. - Four (4) Invitations to the VIP pre-game hospitality reception (Championship Rounds only).
LegendsClassic.com
Did You Know??? - The TicketCity Legends Classic sported the highest attendance among early-season college basketball tournaments in 2011. In excess of 97,000 fans attended the event across the seven hosting venues. - Dave Popkin, former NC State great Dereck Whittenburg, and ESPN.com lead reporter Andy Katz served as ESPN’s broadcast team for the Championship Round games at the IZOD Center. - All four games of the Championship Rounds of the 2011 TicketCity Legends Classic at the IZOD Center were nationally televised for the first time on ESPN3. In addition, four of the Regional Round games were televised on ESPN networks and one was shown on the Longhorn Television Network. Three games in the Kingston Subregional were shown throughout Rhode Island and other parts of New England. - In its brief five-year history, the event has featured 11 teams that have gone on to compete in the NCAA Tournament with six of those teams advancing to at least the Sweet 16. In 2010, Michigan State played in the Final Four after beginning the season in the Classic. - The TicketCity Legends Classic has been held at some of the finest home courts in the country, including Florida, Georgia Tech, Massachusetts, Michigan, Michigan State, Mississippi State, New Mexico State, NC State, Oregon State, Pittsburgh, Rutgers, Syracuse, Tennessee, Texas, Texas Tech, UTEP, Vanderbilt, Washington State, and West Virginia. - One of the benefits of the TicketCity Legends Classic is the yearly honoring of the legends who made their marks on college basketball. Among those who have been honored include: Jerry West, West Virginia Bill Bradley, Princeton Calvin Murphy, Niagara David Thompson, NC State Nate Thurmond, Bowling Green Bernard King, Tennessee Don Haskins, UTEP
LegendsClassic.com
A.C. Green, Oregon State Bryce Drew, Valparaiso Lou Henson, New Mexico State Greg Kelser, Michigan State Brandin Knight, Pittsburgh Jalen Rose, Michigan
Tournament 2011 Bracket TicketCity Legends Classic All Times Eastern
REGIONAL ROUNDS
Nov. 13 Nov. 15
SUBREGIONAL ROUNDS
AUSTIN REGIONAL
LEWISBURG SUBREGIONAL
Frank Erwin Center - Austin, Texas
Sojka Pavilion - Lewisburg, Pa.
Texas 82, Boston University 46 Texas 100, Rhode Island 90
7:00 ET 4:00 ET
NASHVILLE REGIONAL Memorial Gym - Nashville, Tenn.
Nov. 13 Nov. 15
Cleveland State 71, No. 7 Vanderbilt 58 2:00 ET No. 20 Vanderbilt 80, Bucknell 68 8:00 ET
Nov. 25 Morehead State 61, West Alabama 52 Bucknell 62, Princeton 56
3:30 ET
Nov. 26 Morehead State 68, Princeton 56 Bucknell 87, West Alabama 50
2:00 ET
Nov. 27 Princeton 66, West Alabama 42 Bucknell 54, Morehead State 50
2:00 ET
RALEIGH REGIONAL RBC Center - Raleigh, N.C.
Nov. 13 Nov. 16
NC State 91, Morehead State 61 NC State 60, Princeton 58
KINGSTON REGIONAL
6:00 ET 7:00 ET
Ryan Center - Kingston, R.I.
Nov. 25 Cleveland State 63, Boston Univ. 62 Rhode Island 85, Hofstra 73
2:30 ET
Nov. 26 Hofstra 63, Cleveland State 53 Boston Univ. 70, Rhode Island 64
2:30 ET
CORVALLIS REGIONAL Gill Coliseum - Corvallis, Ore.
Nov. 14 Nov. 16
Oregon State 93, West Alabama 60 Oregon State 82, Hofstra 72
10:00 ET 10:00 ET
Nov. 27
Boston University 68, Hofstra 61 Cleveland State 67, Rhode Island 45
12:00 ET
CHAMPIONSHIP ROUNDS CHAMPIONSHIP ROUNDS IZOD Center - East Rutherford, N.J.
NOVEMBER 19
NOVEMBER 21
No. 20 VANDERBILT 6:30 ET VANDERBILT 86-79 8:30 ET NC STATE VANDERBILT 64-62 TEXAS 8:30 ET OREGON STATE 100-95 OREGON STATE TEXAS 6:30 ET NC STATE 77-74 NC STATE The Longhorn Network will also air each Texas game in the Championship Rounds
The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609-921-1300 | gazellegroup.com Visit LegendsClassic.com for more information
LegendsClassic.com
Advertising Impressions Newspaper/Publication
Circulation
Star Ledger Jersey Journal Bergen Record Bounce Magazine Dime Magazine TOTALS
223,037 22,020 225,000 40,000 200,734 710,791
Readership 444,074 55,050 400,000 245,000 750,000 1,894,124
# of Ads
Total Circ.
Total Readership
15 8 6 1 1 31
3,345,555 176,160 1,350,000 40,000 200,734 5,112,449
6,661,110 440,400 2,400,000 245,000 750,000 10,496,510
Total print advertising impressions: 10,496,510 Online ESPN.com NorthJersey.com Comcast.com NJ.com WFAN.com IZODCenter.com TOTALS
Dates 11/2 - 11/14 11/2 - 11/14 11/2 - 11/19 11/1 - 11/19 11/4 - 11/21 6/6 - 11/21
Locations
Impressions/Day
Total Impressions
28,265 25,843 7,605 55,284 24,933 17,500 159,430
367,443 335,961 136,891 1,050,387 448,798 2,975,000 5,314,480
Run of Site Run of Site Sports Page Sports Page Run of Site Home Page
Total online advertising impressions: 5,314,480 Radio Station ESPN 1050 ESPN 1050 (live read) WFAN 660 AM WFAN 660 AM TOTALS
Dates
Length
# of Units
Cume. Persons
Avg. Audience
Total Impact
11/7 - 11/18 11/7 - 11/18 11/7 - 11/21 11/7 - 11/21
:60 :10 :30 :15
60 8 23 15 106
235,000 235,000 535,200 535,200 1,540,400
18,400 18,400 41,900 41,900 120,600
1,104,000 147,200 963,700 628,500 2,843,400
Total radio advertising impressions: 2,843,400
LegendsClassic.com
Advertising Impressions Television Network
Households
Dates
# of Units
Viewers
Gross Impact
382,462
10/28 - 11/19
13
4,178
54,314
1,300,959
11/8 - 11/18
10
5,204
52,040
23
9,382
106,354
Comcast Cable (:30 commercials ran on the following: ESPN, ESPN2, Spike, ESPNNews)
Cablevision (:30 commercials ran on the following: ESPN, ESPN2)
TOTALS
1,683,421
Total television advertising impressions: 106,354 Out of Home
Outdoor Billboard at IZOD Center
Dates 6/6 - 11/21
Impressions/Day
Total Impressions
30,000
2,730,000
Total out of home advertising impressions: 2,730,000 TOTAL ADVERTISING IMPRESSIONS: 21,490,744
LegendsClassic.com
Direct Marketing Ticketmaster Database 2 e-mails to 2,500,000 subscribers
Ticketmaster - Special Offer 1 special offer e-mail to 83,000 subscribers
Plum Benefits 1 e-mail to over 20,000 customers
Travelzoo 2 e-mails to 100,000 subscribers
Dime Magazine 1 e-mail to 48,000 subscribers
Gazelle Group Database 4 e-mails to 12,000 subscribers
IZOD Center Database 5 e-mail to 75,000 subscribers
Vanderbilt University Database 2 e-mails to 45,000 subscribers
NC State Database 2 e-mail to 75,000 subscribers
University of Texas Database 1 e-mail to 88,000 subscribers
Oregon State Database 1 e-mail to 55,000 subscribers
New York/NJ TexasExes 1 e-mail to 2,500 subscribers OVER 6.1 MILLION IMPRESSIONS LegendsClassic.com
Advertisements RUDY GAY //
KEVIN DURANT // J.J. BAREA // SKYLAR DIGGINS
JOHN WALL Stars In
2K SportS ClaSSiC Championship rounds November 17-18 Madison Square Garden New York, N.Y.
proGreSSive CBe ClaSSiC
tiCKetCitY leGeNdS ClaSSiC
Championship rounds November 21-22 Sprint Center Kansas City, Mo.
Championship rounds November 19 & 21 iZod Center east rutherford, N.J.
THE BREAKOUT ISSUE
THE TOP
BREAKOUT PLAYERS & TEAMS TO WATCH
WE REMINISCE
THE FAB
5
www.dimemag.com / #66 / NOVEMBER 2011
by JA L E N R O S E
TOBIAS HARRIS THE EASY SCORER
November 7-9 regional rounds at Host Sites
November 13-17 regional rounds at Host Sites
November 13-16 regional rounds at Host Sites
St. John’s | arizona | texas a&M | Miss. St.
Missouri | Notre dame | Cal | Georgia
texas | vanderbilt | NC State | oregon St.
11/7 William & Mary at St. John’s Valparaiso at Arizona 11/9 Akron at Mississippi State Duquesne at Arizona 11/17 Semi: Texas A&M vs. Miss. St. Semi: St. John’s vs. Arizona 11/18 Consolation Game Championship Game
11/13 Bowling Green at Georgia George Washington at Cal 11/14 Detroit at Notre Dame 11/15 Austin Peay at Cal 11/21 Semi: Missouri vs. Notre Dame Semi: Cal vs. Georgia 11/22 Consolation Game Championship Game
11/13 Cleveland St. at Vanderbilt Boston University at Texas 11/15 Rhode Island at Texas 11/19 Semi: Vanderbilt vs. NC St. Semi: Texas vs. Oregon St. 11/21 Consolation Game Championship Game
7 p.m. 9 p.m. 7 p.m. 9 p.m. 7 p.m. 9 p.m. 4:30 p.m. 6:30 p.m.
all times Eastern*
6 p.m. 9:30 p.m. 9 p.m. 10 p.m. 7:30 p.m. 9:30 p.m. 7:45 p.m. 10 p.m.
all times Eastern*
BEANTOWN LEGEND
MIKE “SPORTY RICH” BIVINS WWW.BOUNCEMAG.COM
ISSUE #27 / SUMMER 2011
LA’S JAY “BOOGIE” BRANTLEY
2 p.m. 7 p.m. 4 p.m. 6:30 p.m. 8:30 p.m. 6:30 p.m. 8:30 p.m.
all times Eastern* *Additional television coverage to be announced. All television schedules subject to change.
Advertisement that ran in the November 2011 issues of Dime Magazine, Bounce Magazine, and Basketball Times. LegendsClassic.com
Advertisements TicketCity Legends Classic Texas • Vanderbilt • NC State • Oregon St.
November 19 & 21, 2011 IZOD Center • East Rutherford, N.J.
Tickets on Sale Now!is Back! BasketBall Ticketmaster.com
2K Sports Classic
follow us on
Nov. 17 & 18 @LegendsBBall Madison Square Garden
St. John’s • Arizona • Texas A&M • Mississippi State
2K Sports Classic
Print advertisements ranTexasinA&M theMiss. Jersey Journal. St. John’sthat Arizona St. •
•
November 17-18, 2011
•
2KSportsClassic.com
follow us on
@2KSportsClassic
Madison Square Garden • New York, N.Y.
TicketCity Tickets On Sale Now!
Legends Classic Ticketmaster.com
Nov. 19 & 21 • IZOD Center
Texas • Vanderbilt • NC State • Oregon State
LegendsClassic.com
follow us on @LegendsBBall
Special DiScount offer! enter promo code GaMeon to receive 50% off!
ticketmaster.com
LegendsClassic.com
Advertisements IZOD
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Texa s h Va tate nderbilt h NC State h Oregon S
Family Plan h h
4 Tickets h 4 Sodas 4 Hot Dogs or Pretzels
ONLy $75! Cannot be combined with any other offer.
Tickets On Sale Now!
Ticketmaster.com
follow us on
h
LegendsClassic.com
@LegendsBBall
Print advertisement that ran in The Star-Ledger.
LegendsClassic.com
Advertisements
Endpage on commercial unit that ran in the New York metropolitan area and on ESPN.
LegendsClassic.com
Television Exposure Championship Rounds - IZOD Center
Minutes of unobstructed exposure on courtside LED Signage Date
Game
Network
Time
11/19/2011
Vanderbilt vs. N.C. State
ESPN3
3:34
11/19/2011
Texas vs. Oregon State
ESPN3/LHN
3:35
11/21/2011
Texas vs. N.C. State
ESPN3/LHN
3:04
11/21/2011
Vanderbilt vs. Oregon State
ESPN3
3:01
Totals:
13:14
Amount of time in excess of contract:
5:14
LegendsClassic.com
Television Exposure
LegendsClassic.com
Television Exposure
LegendsClassic.com
Supplemental Exposure Television
- The Legends Classic was featured in ESPN’s promotional spots. - National, regional, and local sports highlight shows. - Local news network sports coverage.
Radio
- Championship Round coaches participated in interviews on WFAN (Mike Francesa, Afternoon Drive).
National Teleconference
- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
LegendsClassic.com
On-Site Exposure Videoboard Mentions and PA Announcements
The Adidas logo and messages appeared on the center-hung scoreboard, in-arena LED Ribbon and courtside LED signage during PA Announcements.
LegendsClassic.com
On-Site Exposure
crazy light IZOD
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11 12 2 &
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★ ★ ★
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adizero crazy light At 9.8oz, this is the lightest ever. It’s crazy quick, crazy fast and crazy light. Let your game go crazy at adidasbasketball.com
© 2011 adidas AG. adidas, the 3-Bars logo and the 3-Stripes mark are registered trademarks of the adidas Group.
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Nashville Regional November 13 & 15, 2011
Vanderrbil lt | Cleveland
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LegendsClassic.com
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NC State | Morehead St.
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Adidas’ advertisement appeared in the Official Event Program sold at each site.
10/11/11 5:06 PM
Pre-Game Hospitality
Guests were able to mingle, relax and enjoy a fantastic buffet dinner and open bar before the games each night. LegendsClassic.com