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2011 Eve nt Summary | Reese’s
ate
Summary of Contents Summary of Sponsorship Benefits - Outline & Description of Sponsor Benefits......................................................................... 3
Event History - Did You Know?.............................................................................................................. 5 - Results & Awards.......................................................................................................... 6 - Demographics of College Basketball................................................................................12 - IZOD Center................................................................................................................14
Media Exposure - In-Game Television Exposure..........................................................................................15 - Commercial Units.........................................................................................................19 - Supplemental Exposure.................................................................................................20
On-Site Exposure & Promotions - Videoboard Mentions....................................................................................................21 - Customized Promotions................................................................................................22
Pre-Game Hospitality - Photos.......................................................................................................................23
Press Coverage - Summary of Press Coverage............................................................................................25 - Press Releases - Samples of Newspaper & Website Articles
LegendsClassic.com
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Sponsorship Benefits Television Exposure - Two (2) :30 commercial units per game in each nationally broadcasted game during the Championship Rounds on ESPN3 (total of 8). - One (1) “First Half Stats� enhancement in each nationally broadcasted game during the Championship Rounds on ESPN3 (total of 4). - One (1) on-court decal located on each end of the floor (total of 2). - Minimum of four (4) minutes per game of unobstructed in-game television exposure on the courtside digital signage (total of 16 minutes on ESPN3).
Vanderbilt defeated Oregon State to win the 2011 TicketCity Legends Classic Championship.
LegendsClassic.com
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Sponsorship Benefits On-Site Exposure - In-arena exposure on the courtside rotating signage. - One (1) public address announcement per game. - One (1) mention per game on the videoboard. - One (1) on-court promotion during a halftime or timeout. - One (1) on-site display in the concourse or near the main entrance to the arena. The display can be u sed for sampling, coupon distribution, premium item giveaways, etc.
Reese’s courtside signage shown in-arena, on ESPN3 and sports highlight shows across the country.
Ticket and Hospitality - Eight (8) premium location tickets to each night of the Event (16 total). - Eight (8) invitations to the pre-game Hospitality Reception each night of the Event (16 total).
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LegendsClassic.com
Did You Know??? - All four games of the Championship Rounds of the 2011 TicketCity Legends Classic at the IZOD Center were nationally televised for the first time on ESPN3. In addition, four of the Regional Round games were televised on ESPN networks and one was shown on the Longhorn Television Network. Three games in the Kingston Subregional were shown throughout Rhode Island and other parts of New England. - Dave Popkin, former NC State great Dereck Whittenburg, and ESPN.com lead reporter Andy Katz served as ESPN’s broadcast team for the Championship Round games at the IZOD Center. - The TicketCity Legends Classic sported the highest attendance among early-season college basketball tournaments in 2011. In excess of 97,000 fans attended the event across the seven hosting venues. - In its brief five-year history, the event has featured 11 teams that have gone on to compete in the NCAA Tournament with six of those teams advancing to at least the Sweet 16. In 2010, Michigan State played in the Final Four after beginning the season in the Classic. - The TicketCity Legends Classic has been held at some of the finest home courts in the country, including Florida, Georgia Tech, Massachusetts, Michigan, Michigan State, Mississippi State, New Mexico State, NC State, Oregon State, Pittsburgh, Rutgers, Syracuse, Tennessee, Texas, Texas Tech, UTEP, Vanderbilt, Washington State, and West Virginia. - One of the benefits of the TicketCity Legends Classic is the yearly honoring of the legends who made their marks on college basketball. Among those who have been honored include: Jerry West, West Virginia Bill Bradley, Princeton Calvin Murphy, Niagara David Thompson, NC State Nate Thurmond, Bowling Green Bernard King, Tennessee Don Haskins, UTEP
LegendsClassic.com
A.C. Green, Oregon State Bryce Drew, Valparaiso Lou Henson, New Mexico State Greg Kelser, Michigan State Brandin Knight, Pittsburgh Jalen Rose, Michigan
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Tournament 2011 Bracket TicketCity Legends Classic All Times Eastern
REGIONAL ROUNDS
Nov. 13 Nov. 15
SUBREGIONAL ROUNDS
AUSTIN REGIONAL
LEWISBURG SUBREGIONAL
Frank Erwin Center - Austin, Texas
Sojka Pavilion - Lewisburg, Pa.
Texas 82, Boston University 46 Texas 100, Rhode Island 90
7:00 ET 4:00 ET
NASHVILLE REGIONAL Memorial Gym - Nashville, Tenn.
Nov. 13 Nov. 15
Cleveland State 71, No. 7 Vanderbilt 58 2:00 ET No. 20 Vanderbilt 80, Bucknell 68 8:00 ET
Nov. 25 Morehead State 61, West Alabama 52 Bucknell 62, Princeton 56
3:30 ET
Nov. 26 Morehead State 68, Princeton 56 Bucknell 87, West Alabama 50
2:00 ET
Nov. 27 Princeton 66, West Alabama 42 Bucknell 54, Morehead State 50
2:00 ET
RALEIGH REGIONAL RBC Center - Raleigh, N.C.
Nov. 13 Nov. 16
NC State 91, Morehead State 61 NC State 60, Princeton 58
KINGSTON REGIONAL
6:00 ET 7:00 ET
Ryan Center - Kingston, R.I.
Nov. 25 Cleveland State 63, Boston Univ. 62 Rhode Island 85, Hofstra 73
2:30 ET
Nov. 26 Hofstra 63, Cleveland State 53 Boston Univ. 70, Rhode Island 64
2:30 ET
CORVALLIS REGIONAL Gill Coliseum - Corvallis, Ore.
Nov. 14 Nov. 16
Oregon State 93, West Alabama 60 Oregon State 82, Hofstra 72
10:00 ET 10:00 ET
Nov. 27
Boston University 68, Hofstra 61 Cleveland State 67, Rhode Island 45
12:00 ET
CHAMPIONSHIP ROUNDS CHAMPIONSHIP ROUNDS IZOD Center - East Rutherford, N.J.
NOVEMBER 19
NOVEMBER 21
No. 20 VANDERBILT 6:30 ET VANDERBILT 86-79 8:30 ET NC STATE VANDERBILT 64-62 TEXAS 8:30 ET OREGON STATE 100-95 OREGON STATE TEXAS 6:30 ET NC STATE 77-74 NC STATE The Longhorn Network will also air each Texas game in the Championship Rounds
The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609-921-1300 | gazellegroup.com Visit LegendsClassic.com for more information
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LegendsClassic.com
Event History 2011 TicketCity Legends Classic Championship Rounds November 21 Championship Game Vanderbilt 64, Oregon State 62
Consolation Game NC State 77, Texas 74
November 19 Semifinals #20 Vanderbilt 86, NC State 79 Oregon State 100, Texas 95
All-Tournament Team John Jenkins (Vanderbilt) - MVP Jared Cunningham (Oregon State) C.J. Leslie (NC State) Sheldon McClellan (Texas) Jeffrey Taylor (Vanderbilt)
Regional Rounds Austin Regional November 15
Texas 100, Rhode Island 90
November 13 Texas 82, Boston University 46
Nashville Regional November 15
#20 Vanderbilt 80, Bucknell 68
November 13 Cleveland State 71, #7 Vanderbilt
Raleigh Regional November 16
NC State 60, Princeton 58
November 13 NC State 91, Morehead State 61
Corvallis Regional November 16
Oregon State 82, Hofstra 72
November 14
Oregon State 93, West Alabama 60 Lewisburg Subregional November 27
Princeton 66, West Alabama 42 Bucknell 54, Morehead State 50
November 26
Morehead State 68, Princeton 56 Bucknell 87, West Alabama 50
November 25
Morehead State 61, West Alabama 52 Bucknell 62, Princeton 56
Kingston Subregional November 27
Boston University 68, Hofstra 61 Cleveland State 67, Rhode Island 64
Tournament MVP John Jenkins goes to the basket during Championship Round action in the 2011 TicketCity Legends Classic. LegendsClassic.com
November 26
Hofstra 63, Cleveland State 53 Boston University 70, Rhode Island 64
November 25
Boston University 68, Hofstra 61 Cleveland State 67, Rhode Island 45
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Event History 2010 Legends Classic Championship Rounds November 27 Championship Game #10 Syracuse 80, Georgia Tech 76
Consolation Game UTEP 65, Michigan 56
November 26 Semifinals Georgia Tech 71, UTEP 61 #10 Syracuse 53, Michigan 50
All-Tournament Team Rick Jackson (Syracuse) - MVP Darius Morris (Michigan) Randy Culpepper (UTEP) Brian Oliver (Georgia Tech) Kris Joseph (Syracuse)
Regional Rounds Syracuse Regional November 21
#11 Syracuse 63, William & Mary 60
November 16 #11 Syracuse 66, Detroit 55
Ann Arbor Regional November 21
Michigan 80, Gardner-Webb 58
November 18 Michigan 69, Bowling Green 50
Atlanta Regional November 19
Georgia Tech 77, Niagara 51
November 17 Georgia Tech 78, Albany 51
El Paso Regional November 20
UTEP 77, Western Carolina 65
November 14
UTEP 87, Mercer 74 Detroit Subregional November 28
Albany 56, Bowling Green 55 Detroit 96, Niagara 77
November 27
Albany 75, Niagara 65 Detroit 71, Bowling Green 62
November 26
Niagara 65, Bowling Green 61 Detroit 84, Albany 82 (2OT)
Williamsburg Subregional November 28
Gardner-Webb 78, Mercer 65 Western Carolina 64, William & Mary 39
Tournament MVP Rick Jackson shoots over a defender during Regional Round action at the 2010 Legends Classic. 8
November 27
Gardner-Webb 71, Western Carolina 65 William & Mary 57, Mercer 52
November 26
Mercer 71, Western Carolina 66 William & Mary 56, Gardner-Webb 55
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Event History 2009 Legends Classic Championship Rounds November 28 Championship Game Florida 73, Rutgers 58
Consolation Game #2 Michigan State 106, UMass 68
November 27 Semifinals Florida 77, #2 Michigan State 74 Rutgers 83, UMass 75
All-Tournament Team Erving Walker (Florida) - MVP Anthony Gurley (Massachusetts) Kalin Lucas (Michigan State) Vernon Macklin (Florida) Mike Rosario (Rutgers)
Regional Rounds Gainesville Regional November 20 Florida 80, Troy 58
November 18 Florida 69, Georgia Southern 49
Amherst Regional November 21
UMass 94, Arkansas-Fort Smith 68
November 18 Cornell 74, UMass 61
East Lansing Regional November 22
#2 Michigan State 90, Valparaiso 60
November 20 #2 Michigan State 75, Toledo 62
Piscataway Regional November 22
Vermont 77, Rutgers 71
November 20
Rutgers 58, Drexel 56 Statesboro Subregional November 29
Georgia Southern 80, Troy77 Valparaiso 86, Arkansas-Fort Smith 74
November 28
Georgia Southern 86, Arkansas-Fort Smith 77 Troy 80, Valparaiso 64
November 27
Valparaiso 97, Georgia Southern 89 Troy 115, Arkansas-Fort Smith 76
Philadelphia Subregional November 29 Cornell 61, Drexel 54 Vermont 82, Toledo 49
November 28
Tournament MVP Erving Walker led Florida to the 2009 Legends Classic Championship over Rutgers. LegendsClassic.com
Drexel 69, Toledo 59 Cornell 67, Vermont 59
November 27
Drexel 74, Vermont 61 Cornell 78, Toledo 60
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Event History 2008 Legends Classic Championship Rounds November 29 Championship Game #4 Pittsburgh 57, Washington State 43
Consolation Game Texas Tech 77, Mississippi State 73
November 28 Semifinals #4 Pittsburgh 80, Texas Tech 67 Washington State 63, Mississippi State 52
All-Tournament Team Sam Young (Pittsburgh) - MVP Kodi Augustus (Mississippi State) DeJuan Blair (Pittsburgh) Trevor Cook (Texas Tech) Klay Thompson (Washington State)
Regional Rounds Pullman Regional November 18
Washington State 55, Fairleigh Dickinson 33
Starkville Regional November 22
Mississippi State 54, Fairleigh Dickinson 58
November 19 Mississippi State 102, North Alabama 61
Lubbock Regional November 22
Texas Tech 98, Eastern Kentucky 84
November 20 Texas Tech 167, (East) Central Oklahoma 115
Pittsburgh Regional November 22
#6 Pittsburgh 86, Indiana (Pa.) 60
November 21
#6 Pittsburgh 86, Akron 67 Akron Subregional November 25 Akron 81, Urbana 37
Richmond Subregional November 25
Eastern Kentucky 91, Thiel College 43
Hackensack Subregional November 30 Akron 85, Fairleigh Dickinson 41
November 29 Eastern Kentucky 69, Akron 57
November 28
Eastern Kentucky 83, Fairleigh Dickinson 47
Tournament MVP Sam Young dunks during the Championship Game. 10
LegendsClassic.com
Event History 2007 Legends Classic Championship Rounds
Regional Rounds
November 24 Championship Game
Knoxville Regional November 16
#16 Texas 97, #7 Tennessee 78
Consolation Game West Virginia 75, New Mexico State 61
November 23 Semifinals #7 Tennessee 74, West Virginia 72 #16 Texas 102, New Mexico State 87
#7 Tennessee 89, Prairie View A&M 41
November 14 #7 Tennessee 101, Arkansas-Monticello 53
Las Cruces Regional November 16
New Mexico State 100, LeMoyne-Owen 64
November 14
All-Tournament Team D.J. Augustin (Texas) - MVP
New Mexico State 75, UC Davis 65
A.J. Abrams (Texas) Connor Atchley (Texas) Da’Sean Butler (West Virginia) Chris Lofton (Tennessee)
Austin Regional November 18
#16 Texas 100, Arkansas-Monticello 52
November 16 #16 Texas 73, UC Davis 42
Morgantown Regional November 18
West Virginia 106, Prairie View A&M 41
November 16
West Virginia 81, Arkansas-Monticello 53 Davis Subregional November 18 UC Davis 71, UC Santa Cruz 49
November 11
UC Davis 97, La Verne 55
Texas beat Tennessee to win the Inaugural 2007 Legends Classic Championship.
LegendsClassic.com
Prairie View Subregional November 25
Prairie View A&M 88, Schreiner 59
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Basketball Demographics MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN THE AVERAGE U.S. ADULT. CATEGORY
PRODUCT
INDEX
Automotive
Truck: net any vehicle DM SUV: net any vehicle DM Any Vehicle: net any vehicle DM
182 199 186
Automotive Aftermarket
Automotive Do-It-Yourselfers Gasoline: spent $50+ past month Motor Oil: bought/changed any past year Tires: bought any past year
136 155 151 156
Beverages
Regular Domestic Beer: drank past week Imported Beer: drank past week Regular Soft Drinks: drank past week
149 160 145
Computers
Personal Computers: bought past year PC Hardware: bought past year Online Internet Service: use daily
150 162 179
Electronics & Entertainment
Electronics Store: shopped past month PC Software: bought $200+ past year Movies: Prefer to see in first two weeks of release
151 170 147
Financial
Securities: current market value of investments $50K+ Credit Cards: average monthly expenditure $450+
239 192
Household Appliances & Furnishings
Home Improvement: did work yourself past year Home Improvement/Hardware/Appliance Store: shopped past month Household Furnishings: big ticket items bought past year
169 151 152
Insurance
Auto/Vehicle Insurance: DM for company used Life Insurance: DM for company used Homeowner’s/Property Insurance: DM for company used
156 189 177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past year Jeans: bought any past year Athletic/Workout Wear: bought any past year Cross-Training Shoes: bought any past year
183 156 229 151
Personal Supplies
Razor Blades: used any past 6 months Shaving Creams/Gels: used any past 6 months Headache Remedies & Pain Relievers: used past 6 months Prescription Drugs: any prescription filled past month
162 152 149 151
Restaurants
Fast Food Restaurants: dined 9+ times past month Family Restaurants & Steak Houses: dined past month
166 166
Travel
Hotels: Business, stayed 5+ nights past year Airline Travel: Business, any round-trip flights past year Car Rental: Business Use, any rentals past year
192 223 192
To be read: Male 25-54 College Basketball viewers are +82% more likely to be
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LegendsClassic.com
Event Demographics MALE 75% FEMALE 25% AGE 21.5% of Men are 18-34 yrs old 36.6% of Men are 18-49 yrs old 32.2% of Men are 25-54 yrs old 47.5% of Adults are 18-49 yrs old EDUCATION 74% are college graduates or have attended college 13% have a high school diploma 13% have attended some high school TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week CAR OR TRUCK HOME OWNERS FAMILY
LegendsClassic.com
75% own a car or truck 46% own their home 54% do not have any children 35% have 1-3 children 6% have over 4 children
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IZOD Center College basketball has developed a rich and impressive history at the IZOD Center over the past 30 years. More than four million fans have cheered at over 500 games representing 140 colleges and universities. The IZOD Center has a long history with the NCAA Division I Men’s Basketball Championship. It all started in 1984 when the arena hosted first- and second-round games and culminated in 1996 with the most anticipated college basketball event of the year – the Final Four – coming to New Jersey. Kentucky defeated Syracuse 76-67, in the championship game. It was also the last Final Four played in a non-dome facility. The IZOD Center was home to the NHL’s New Jersey Devils for 25 seasons. During that time, the Devils won three Stanley Cups (1995, 2000, 2003). The NBA’s New Jersey Nets also played at the IZOD Center and advanced to the NBA Finals in back-to-back seasons in 2002 and 2003. The IZOD Center is one of the top concert venues in the country and was named the sixth highest grossing venue of the past decade by Billboard Magazine. Bruce Springsteen and the E Street Band opened the venue in July 1981 with six sold-out concerts. Over the years, Springsteen has played over 50 sold-out shows at the arena, including a record 15 in 1999, making him the venue’s top-selling artist. Nearly 65 million people have attended over 6,500 events at the IZOD Center since it opened in 1981. The IZOD Center is part of the MetLife Sports Complex that includes MetLife Stadium and Meadowlands Racetrack. The New Jersey Sports and Exposition Authority is the governing body that oversees the operation of the IZOD Center. The MetLife Sports Complex is in the midst of dynamic development and change. Giants Stadium was demolished to make way for the $1.6 billion MetLife Stadium, which opened in 2010, and remains the only stadium to house two NFL teams – the Giants and Jets.
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Television Exposure Championship Rounds - IZOD Center
Reese’s courtside LED signage during Championship Rounds at the IZOD Center.
Minutes of unobstructed exposure on the courtside signage Date
Game
Network
Timing
11/19/2011
Vanderbilt vs. N.C. State
ESPN3
6:12
11/19/2011
Texas vs. Oregon State
ESPN3
5:09
11/21/2011
Texas vs. N.C. State
ESPN3
5:03
11/21/2011
Vanderbilt vs. Oregon State
ESPN3
6:06
Totals: Amount of time in excess of contract:
22:30 6:30
Minutes of unobstructed exposure for floor decals Date
Game
Network
Timing
11/19/2011
Vanderbilt vs. N.C. State
ESPN3
53;33
11/19/2011
Texas vs. Oregon State
ESPN3
1:09:59
11/21/2011
Texas vs. N.C. State
ESPN3
1:00:05
11/21/2011
Vanderbilt vs. Oregon State
ESPN3
50:58
Totals: LegendsClassic.com
3:54:35 15
Television Exposure
Reese’s Courtside LED Signage.
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LegendsClassic.com
Television Exposure
Reese’s courtside LED signage and decal which was displayed above the foul line on both ends of the court during Championship Rounds.
LegendsClassic.com
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Television Exposure In-Game Enhancement
Reese’s First Half Stats.
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LegendsClassic.com
Commercial Units
Championship Rounds - IZOD Center Commercial Units: HUPC-001900H
Break
Number of Spots Run 1st Half
Date: 11/19/2011 Semifinal Game 1: Vanderbilt vs. N.C. State Network: ESPN3
12:00 T.O.
2 2nd Half
12:00 T.O.
2 1st Half
Date: 11/19/2011 Semifinal Game 2: Texas vs. Oregon State Network: ESPN3
Date: 11/21/2011 Consolation Game: Texas vs. N.C. State Network: ESPN3
12:00 T.O.
2 2nd Half
12:00 T.O.
2 1st Half
12:00 T.O.
2 2nd Half
12:00 T.O.
2 1st Half
Date: 11/21/2011 Championship Game: Vanderbilt vs. Oregon State Network: ESPN3
12:00 T.O.
2 2nd Half
12:00 T.O.
2
:15 Commercial Spots: 16
LegendsClassic.com
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Supplemental Exposure Television
- The Legends Classic was featured in ESPN’s promotional spots. - National, regional, and local sports highlight shows. - Local news network sports coverage.
Radio
- Championship Round coaches participated in interviews on WFAN (Mike Francesa, Afternoon Drive).
National Teleconference
- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
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On-Site Exposure Videoboard Mentions and PA Announcements
Reese’s logos and appeared on the centerhung scoreboard during PA Announcements and promotions.
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Customized Promotions
Reese’s T-shirt Toss for the loudest fans in the arena.
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LegendsClassic.com
Pre-Game Hospitality
Guests were able to mingle, relax and enjoy a fantastic buffet dinner and open bar before the games each night. LegendsClassic.com
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Press Coverage As the one of the nation’s premier early-season college basketball events, the TicketCity Legends Classic annually receives abundant press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in the New York Metropolitan area, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located. In 2011, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. Below are several examples of the covering media: - SI.com - ESPN, The Magazine - FoxSports.com - SportingNews.com - NBCSports.com - Newark Star-Ledger
- Newsday - Austin American-Statesman - Houston Chronicle - Dallas Morning News - Raleigh News & Observer - Louisville Courier-Journal
- Corvallis Gazette Times - The Oregonian - The Tennessean - Trenton Times - Cleveland Leader - Williamsport Sun Gazelle
In all, over 70 reporters and photographers representing more than 30 media outlets were issued credentials to the Championship Rounds of the 2011 TicketCity Legends Classic.
Texas Head Coach Rick Barnes during a post-game press conference.
LegendsClassic.com
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