The Progressive Legends Classic is produced by: The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | GazelleGroup.com
Summary of Contents Summary of Sponsorship Benefits - Outline & Description of Sponsor Benefits....................................................................................3
Event History - Did You Know???........................................................................................................................... 7 - Results & Awards............................................................................................................................. 8 - Demographics of College Basketball.............................................................................................. 15 - Barclays Center................................................................................................................................ 17
Advertising & Promotion - Summary of Advertising and Direct Marketing..............................................................................19 - Samples of Advertisements............................................................................................................. 21
Media Exposure - In-Game Television Exposure........................................................................................................ 23 - Commercial Units............................................................................................................................ 44 - Supplemental Exposure................................................................................................................... 47
On-Site Exposure & Promotions - Videoboard Mentions...................................................................................................................... 50 - Customized Promotions.................................................................................................................. 51 - Official Game Program................................................................................................................... 52 - Post-Game Awards Presentation..................................................................................................... 53
Pre-Game Hospitality - Photos.............................................................................................................................................. 55
Press Coverage - Summary of Press Coverage............................................................................................................ 57 - Press Releases, Samples of Newspaper & Website Articles
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Sponsorship Benefits Sponsors can create a customized program using a ''menu'' approach. Our goal is to create a meaningful package that achieves your marketing objectives and adheres to your budget. Branding - Category exclusivity. - Use of the Event Logo -Title Sponsor will be incorporated into the event name and logo. Below are several examples where the event logo will appear: - All audio, graphic, and promotional mentions in the television broadcasts - Court decal - Backboard supports - Advertising materials and press releases - Press backdrop and hospitality banners - Website - Event merchandise
The Indiana Hoosiers defeated Georgetown to win the 2012 Championship.
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Sponsorship Benefits Television Exposure - In-game commercial units. - Television exposure on the courtside signage system. - Opening and closing billboards. - In-game enhancements. - Court decals. - Entitlement of the television broadcast (including audio, video and promotional mentions. - Logo exposure on the backboard supports. - Logo exposure on the bench chairbacks.
Courtside signage shown in-arena, on ESPN networks and sports highlight shows across the country.
Additional Media Exposure - Logo inclusion in Gazelle’s national advertising and promotional materials (i.e. e-mail blasts, press releases, etc.). - Logo inclusion in Gazelle’s local advertising and promotional materials (i.e. television, newspaper, radio and outdoor advertising, e-mail blasts, etc.). - Logo and link on the event website. - Commercial units on a high-profile sports talk radio station. Each commercial is divided into :30 content dedicated to the sponsor message and :30 dedicated to event promotion.
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Sponsorship Benefits On-Site Exposure - Exposure on the courtside signage system. - Public address announcements in each game. - Scoreboard mentions in each game. - On-site display area in high traffic area inside the arena.
Promotional Opportunities - Opportunity to develop a customized marketing program to leverage the sponsorship (i.e. sweepstakes, retail promotion, sales incentive, etc.). - Opportunity to create a halftime or time-out on-court promotion. - The right to use game footage and photos from the event for promotional purposes. - Opportunity for an employee or customer to deliver the ‘‘game-ball’’ prior to tip-off of one game. - Presentation of a post-game award.
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Sponsorship Benefits Official Souvenir Program - Name and logo on front cover. - Full-page, four color advertisement in the body of the program. - Full-page, four color advertisement on the inside front cover. - Full-page, four color advertisement on the back cover. - Full-page for ‘‘Welcome’’ and corporate message. - Full-page, black and white advertisement in the body of the program. - Logo on the team and roster center spread.
Pre-game hospitality was held each night of the Event in the Honda Club over looking the court at Barclays Center.
Tickets and Hospitality - Premium location tickets for each night. - Invitations to the VIP pre-game hospitality reception (Championship Rounds). - Promotional tickets to give away to clients or use in retail promotions.
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LegendsClassic.com
Did You Know??? - There were a series of firsts associated with the 2012 Progressive Legends Classic. It marked the first year that the Classic was held at the brand new Barclays Center in Brooklyn and it marked the first time that the No. 1 team in the country Indiana - participated in the Classic. But, it marked the second time that all four games of the Championship Rounds of the Classic were nationally televised on ESPN Networks. The championship game was televised on ESPN, one semifinal round game aired in ESPN2, and the second semifinal game and the consolation game were shown on ESPNU. In addition, two of the Regional Round games were televised on ESPNU, two were shown on the Pac-12 Network, two were aired on the Big Ten Network, and one was televised by Fox Sports South. - ESPN’s top broadcast team of Dan Shulman, Dick Vitale, Bob Knight, and sideline reporter Andy Katz served as ESPN’s broadcast team for the Championship Round games at Barclays Center. - The Progressive Legends Classic sported one the highest attendances among early-season college basketball tournaments in 2012. In excess of 102,000 fans attended the event across the seven hosting venues. - Over its first six years, the event has featured 14 teams that have gone on to compete in the NCAA Tournament with seven of those teams advancing to at least the Sweet 16. In 2010, Michigan State played in the Final Four after beginning the season in the Classic. - In addition to Barclays Center, the Progressive Legends Classic has been held at some of the finest home courts in the country, including Florida, Georgetown, Georgia, Georgia Tech, Indiana, Massachusetts, Michigan, Michigan State, Mississippi State, New Mexico State, NC State, Oregon State, Pittsburgh, Rutgers, Syracuse, Tennessee, Texas, Texas Tech, UTEP, UCLA, Vanderbilt, Washington State, and West Virginia. - One of the benefits of the Progressive Legends Classic is the yearly honoring of the legends who made their marks on college basketball. Among those who have been honored include: - Jerry West, West Virginia - Calvin Murphy, Niagara - Dominique Wilkins, Georgia - Bernard King, Tennessee - A.C. Green, Oregon State - Lou Henson, New Mexico State - Brandin Knight, Pittsburgh - John Duren, Georgetown
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- Bill Bradley, Princeton - David Thompson, NC State - Nate Thurmond, Bowling Green - Don Haskins, UTEP - Jamaal Wilkes, UCLA - Greg Kelser, Michigan State - Jalen Rose, Michigan - 1953 Indiana National Championship Team
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2012 Progressive Legends Classic
Tournament Bracket All Times Eastern
REGIONAL ROUNDS
Nov. 12 Nov. 15
SUBREGIONAL ROUNDS
BLOOMINGTON REGIONAL
PITTSBURGH SUBREGIONAL
Assembly Hall - Bloomington, Ind.
Palumbo Center - Pittsburgh, Pa.
#1 Indiana 87, North Dakota State 61 #1 Indiana 99, Sam Houston State 45
7:00 PM 7:00 PM
LOS ANGELES REGIONAL Pauley Pavilion - Los Angeles, Calif.
Nov. 13 Nov. 15
#13 UCLA 80, UC Irvine 79 (OT) #13 UCLA 100, James Madison 70
11:30 PM 11:00 PM
Nov. 19 North Dakota St. 83, Youngstown St. 80 (OT) Duquesne 90, James Madison 88 (OT)
4:30 PM
Nov. 20 James Madison 69, Youngstown State 68 North Dakota State 57, Duquesne 43
4:30 PM
Nov. 21 North Dakota State 66, James Madison 44 Duquesne 84, Youngstown State 74
4:30 PM
WASHINGTON REGIONAL Verizon Center - Washington, D.C.
Nov. 11 Nov. 14
Georgetown 61, Duquesne 55 Georgetown 68, Liberty 59
HUNTSVILLE SUBREGIONAL
6:30 PM 7:00 PM
Johnson Coliseum - Huntsville, Texas
MASN
Nov. 19 UC Irvine 64, Liberty 46 Southern Miss 61, Sam Houston St. 46
6:00 PM
Nov. 20
6:00 PM
ATHENS REGIONAL Stegeman Coliseum - Athens, Ga.
Nov. 12 Nov. 15
Youngstown State 68, Georgia 56 Southern Miss 62, Georgia 60 (OT)
7:00 PM 8:00 PM
Southern Miss 69, UC Irvine 65 Sam Houston State 64, Liberty 50
South Nov. 21 Southern Mississippi 74, Liberty 56 Sam Houston State 65, UC Irvine 63 (OT)
6:00 PM
CHAMPIONSHIP ROUNDS CHAMPIONSHIP ROUNDS Barclays Center - Brooklyn, N.Y.
NOVEMBER 19
NOVEMBER 20
#1 INDIANA 5:30 PM #1 INDIANA 66-53 10:00 PM GEORGIA #1 INDIANA 82-72 (OT) #13 UCLA 8:00 PM GEORGETOWN 78-70 GEORGETOWN # 13 UCLA 7:30 PM #13 UCLA 60-56 GEORGIA
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The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609-921-1300 | gazellegroup.com Visit LegendsClassic.com for more information
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Event History 2012 Progressive Legends Classic Championship Rounds
Regional Rounds
November 20 Championship Game
Bloomington Regional November 15
#1 Indiana 82, Georgetown 72 (OT)
Consolation Game
#1 Indiana 99, Sam Hosuton State 45
November 12
#13 UCLA 60, Georgia 56
#1 Indiana 87, North Dakota State 61
November 19 Semifinals #1 Indiana 66, Georgia 53 Georgetown 78, #13 UCLA 70 All-Tournament Team Jordan Hulls (Indiana) - MVP Cody Zeller (Indiana) Markel Starks (Georgetown) Shabazz Muhammad (UCLA) Kentavious Caldwell-Pope(Georgia)
Los Angeles Regional November 15
#13 UCLA 100, James Madison 70
November 13 #13 UCLA 80, UC Irvine 79 (OT)
Washington D.C. Regional November 14 Georgetown 68, Liberty 59
November 11 Georgetown 61, Duquesne 55
Athens Regional November 15
Southern Mississippi 62, Georgia 60 (OT)
November 12
Youngstown State 68, Georgia 56 Pittsburgh Subregional November 21 North Dakota State 66, James Madison 44 Duquesne 90, James Madison 88 (OT) November 20 James Madison 69, Youngstown State 68 North Dakota State 57, Duquesne 43 November 19 North Dakota State 83, Youngstown State 80 (OT) Duquesne 90, James Madison 88 (OT)
Huntsville Subregional
Tournament MVP Jordan Hulls drives to the basket during Championship Round action.
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November 21 Southern Mississippi 74, Liberty 56 Sam Houston State 65, UC Irvine 63 (OT) November 20 Southern Mississippi 69, UC Irvine 65 Sam Houston State 64, Liberty 50 November 19 UC Irvine 60, Liberty 46 Sourthern Mississippi 61, Sam Houston State 46
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Event History 2011 TicketCity Legends Classic Championship Rounds November 21 Championship Game Vanderbilt 64, Oregon State 62
Consolation Game NC State 77, Texas 74
November 19 Semifinals #20 Vanderbilt 86, NC State 79 Oregon State 100, Texas 95 All-Tournament Team John Jenkins (Vanderbilt) - MVP Jared Cunningham (Oregon State) C.J. Leslie (NC State) Sheldon McClellan (Texas) Jeffrey Taylor (Vanderbilt)
Regional Rounds Austin Regional November 15
Texas 100, Rhode Island 90
November 13 Texas 82, Boston University 46
Nashville Regional November 15
#20 Vanderbilt 80, Bucknell 68
November 13 Cleveland State 71, #7 Vanderbilt
Raleigh Regional November 16
NC State 60, Princeton 58
November 13 NC State 91, Morehead State 61
Corvallis Regional November 16
Oregon State 82, Hofstra 72
November 14
Oregon State 93, West Alabama 60 Lewisburg Subregional November 27 Princeton 66, West Alabama 42 Bucknell 54, Morehead State 50 November 26 Morehead State 68, Princeton 56 Bucknell 87, West Alabama 50 November 25 Morehead State 61, West Alabama 52 Bucknell 62, Princeton 56
Kingston Subregional
Tournament MVP John Jenkins goes to the basket during Championship Round action in the 2011 TicketCity Legends Classic.
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November 27 Boston University 68, Hofstra 61 Cleveland State 67, Rhode Island 64 November 26 Hofstra 63, Cleveland State 53 Boston University 70, Rhode Island 64 November 25 Boston University 68, Hofstra 61 Cleveland State 67, Rhode Island 45
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Event History 2010 Legends Classic
Regional Rounds
November 27 Championship Game
#11 Syracuse 63, William & Mary 60
Championship Rounds
#10 Syracuse 80, Georgia Tech 76
Consolation Game UTEP 65, Michigan 56
Syracuse Regional November 21 November 16
#11 Syracuse 66, Detroit 55
Ann Arbor Regional November 21
November 26 Semifinals
Michigan 80, Gardner-Webb 58
Georgia Tech 71, UTEP 61 #10 Syracuse 53, Michigan 50
Michigan 69, Bowling Green 50
All-Tournament Team Rick Jackson (Syracuse) - MVP Darius Morris (Michigan) Randy Culpepper (UTEP) Brian Oliver (Georgia Tech) Kris Joseph (Syracuse)
November 18 Atlanta Regional November 19
Georgia Tech 77, Niagara 51
November 17 Georgia Tech 78, Albany 51
El Paso Regional November 20
UTEP 77, Western Carolina 65
November 14
UTEP 87, Mercer 74 Detroit Subregional November 28
Albany 56, Bowling Green 55 Detroit 96, Niagara 77
November 27
Albany 75, Niagara 65 Detroit 71, Bowling Green 62
November 26
Niagara 65, Bowling Green 61 Detroit 84, Albany 82 (2OT)
Williamsburg Subregional November 28
Gardner-Webb 78, Mercer 65 Western Carolina 64, William & Mary 39
Tournament MVP Rick Jackson shoots over a defender during Regional Round action at the 2010 Legends Classic.
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November 27
Gardner-Webb 71, Western Carolina 65 William & Mary 57, Mercer 52
November 26
Mercer 71, Western Carolina 66 William & Mary 56, Gardner-Webb 55
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Event History 2009 Legends Classic
Regional Rounds
November 28 Championship Game
Florida 80, Troy 58
Championship Rounds Florida 73, Rutgers 58
Consolation Game #2 Michigan State 106, UMass 68
November 27 Semifinals Florida 77, #2 Michigan State 74 Rutgers 83, UMass 75
All-Tournament Team Erving Walker (Florida) - MVP Anthony Gurley (Massachusetts) Kalin Lucas (Michigan State) Vernon Macklin (Florida) Mike Rosario (Rutgers)
Gainesville Regional November 20 November 18 Florida 69, Georgia Southern 49
Amherst Regional November 21
UMass 94, Arkansas-Fort Smith 68
November 18 Cornell 74, UMass 61
East Lansing Regional November 22
#2 Michigan State 90, Valparaiso 60
November 20 #2 Michigan State 75, Toledo 62
Piscataway Regional November 22
Vermont 77, Rutgers 71
November 20
Rutgers 58, Drexel 56 Statesboro Subregional November 29
Georgia Southern 80, Troy77 Valparaiso 86, Arkansas-Fort Smith 74
November 28
Georgia Southern 86, Arkansas-Fort Smith 77 Troy 80, Valparaiso 64
November 27
Valparaiso 97, Georgia Southern 89 Troy 115, Arkansas-Fort Smith 76
Philadelphia Subregional November 29 Cornell 61, Drexel 54 Vermont 82, Toledo 49
November 28
Tournament MVP Erving Walker led Florida to the 2009 Legends Classic Championship over Rutgers.
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Drexel 69, Toledo 59 Cornell 67, Vermont 59
November 27
Drexel 74, Vermont 61 Cornell 78, Toledo 60
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Event History 2008 Legends Classic Championship Rounds November 29 Championship Game #4 Pittsburgh 57, Washington State 43
Consolation Game Texas Tech 77, Mississippi State 73
November 28 Semifinals #4 Pittsburgh 80, Texas Tech 67 Washington State 63, Mississippi State 52
All-Tournament Team Sam Young (Pittsburgh) - MVP Kodi Augustus (Mississippi State) DeJuan Blair (Pittsburgh) Trevor Cook (Texas Tech) Klay Thompson (Washington State)
Regional Rounds Pullman Regional November 18
Washington State 55, Fairleigh Dickinson 33
Starkville Regional November 22
Mississippi State 54, Fairleigh Dickinson 58
November 19 Mississippi State 102, North Alabama 61
Lubbock Regional November 22
Texas Tech 98, Eastern Kentucky 84
November 20 Texas Tech 167, (East) Central Oklahoma 115
Pittsburgh Regional November 22
#6 Pittsburgh 86, Indiana (Pa.) 60
November 21
#6 Pittsburgh 86, Akron 67 Akron Subregional November 25
Akron 81, Urbana 37
Richmond Subregional November 25
Eastern Kentucky 91, Thiel College 43
Hackensack Subregional November 30 Akron 85, Fairleigh Dickinson 41
November 29 Eastern Kentucky 69, Akron 57
November 28
Eastern Kentucky 83, Fairleigh Dickinson 47
Tournament MVP Sam Young dunks during the Championship Game.
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Event History 2007 Legends Classic Championship Rounds
Regional Rounds
November 24 Championship Game
Knoxville Regional November 16
#16 Texas 97, #7 Tennessee 78
Consolation Game West Virginia 75, New Mexico State 61
November 23 Semifinals #7 Tennessee 74, West Virginia 72 #16 Texas 102, New Mexico State 87
#7 Tennessee 89, Prairie View A&M 41
November 14 #7 Tennessee 101, Arkansas-Monticello 53
Las Cruces Regional November 16
New Mexico State 100, LeMoyne-Owen 64
November 14
All-Tournament Team D.J. Augustin (Texas) - MVP
New Mexico State 75, UC Davis 65
A.J. Abrams (Texas) Connor Atchley (Texas) Da’Sean Butler (West Virginia) Chris Lofton (Tennessee)
Austin Regional November 18
#16 Texas 100, Arkansas-Monticello 52
November 16 #16 Texas 73, UC Davis 42
Morgantown Regional November 18
West Virginia 106, Prairie View A&M 41
November 16
West Virginia 81, Arkansas-Monticello 53 Davis Subregional November 18 UC Davis 71, UC Santa Cruz 49
November 11
UC Davis 97, La Verne 55
Texas beat Tennessee to win the Inaugural 2007 Legends Classic Championship.
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Prairie View Subregional November 25
Prairie View A&M 88, Schreiner 59
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Basketball Demographics MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN THE AVERAGE U.S. ADULT. CATEGORY
PRODUCT
INDEX
Automotive
Truck: net any vehicle DM SUV: net any vehicle DM Any Vehicle: net any vehicle DM
182 199 186
Automotive Aftermarket
Automotive Do-It-Yourselfers Gasoline: spent $50+ past month Motor Oil: bought/changed any past year Tires: bought any past year
136 155 151 156
Beverages
Regular Domestic Beer: drank past week Imported Beer: drank past week Regular Soft Drinks: drank past week
149 160 145
Computers
Personal Computers: bought past year PC Hardware: bought past year Online Internet Service: use daily
150 162 179
Electronics & Entertainment
Electronics Store: shopped past month PC Software: bought $200+ past year Movies: Prefer to see in first two weeks of release
151 170 147
Financial
Securities: current market value of investments $50K+ Credit Cards: average monthly expenditure $450+
239 192
Household Appliances & Furnishings
Home Improvement: did work yourself past year Home Improvement/Hardware/Appliance Store: shopped past month Household Furnishings: big ticket items bought past year
169 151 152
Insurance
Auto/Vehicle Insurance: DM for company used Life Insurance: DM for company used Homeowner’s/Property Insurance: DM for company used
156 189 177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past year Jeans: bought any past year Athletic/Workout Wear: bought any past year Cross-Training Shoes: bought any past year
183 156 229 151
Personal Supplies
Razor Blades: used any past 6 months Shaving Creams/Gels: used any past 6 months Headache Remedies & Pain Relievers: used past 6 months Prescription Drugs: any prescription filled past month
162 152 149 151
Restaurants
Fast Food Restaurants: dined 9+ times past month Family Restaurants & Steak Houses: dined past month
166 166
Travel
Hotels: Business, stayed 5+ nights past year Airline Travel: Business, any round-trip flights past year Car Rental: Business Use, any rentals past year
192 223 192
To be read: Male 25-54 College Basketball viewers are +82% more likely to be
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Event Demographics MALE 72% FEMALE 28% AGE 10.1% of fans are <17 yrs old 17.5% of fans are 18-24 yrs old 29.6% of fans are 25-34 yrs old 30.5% of fans are 34-54 yrs old 12.3% of fans are 55+ yrs old EDUCATION 86% are college graduates or have attended college 5% have a high school diploma 9% have attended some high school TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week EATINGâ&#x20AC;&#x2C6;OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week HOUSEHOLD INCOME
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18% have a household income of <$50,000 16% have a household income of $50,000 - $74,000 18% have a household income of $75,000 - $99,000 16% have a household income of $100,000 - $149,000 32% have a household income of $150,000+
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Barclays Center
Located in the heart of downtown Brooklyn and just five miles from midtown Manhattan, the 675,000-square-foot, state-of-the-art sports and entertainment venue is home to the NBAâ&#x20AC;&#x2122;s Brooklyn Nets. The Barclays Center will be a community centerpiece for the borough. Integrated into one of the busiest urban intersections in the New York metro area, Barclays Center will sustain a healthy, interactive dialogue with the surrounding streets and neighborhood. The Main Public Concourse is placed directly at sidewalk level - and predominately glazed where it meets the sidewalks to ensure direct accessibility and clear visibility in and out of the building. Barclays Center Facts: Square Footage: 650,000 sq. ft. Seating Capacity: Approximately 18,000 for basketball and up to 19,000 for concerts Luxury Suites: 101 Bars/Lounges: 4 Clubs: 4 and 40/40 CLUB & Restaurant Website: www.barclayscenter.com
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Advertising Impressions Online
Dates
ESPN.com NJ.com Behavior and Geo-targeted Ads WFAN.com BarclaysCenter.com Facebook TOTALS
Locations
11/5 - 11/20 10/20 - 11/16 10/20 - 11/16 11/4 - 11/21 3/19 - 11/20
Run of Site Sports Pages Internet Run of Site Home/Event
1/1 - 12/31
Event Page
Impressions/Day
Total Impressions
69,174 29,493 56,933 24,933 10,667 1,804 193,004
830,090 766,824 1,480,245 448,798 2,634,749 660,131 6,820,837
Total online advertising impressions: 6,820,837 Radio Station ESPN 1050 ESPN 1050 (live read) WFAN 660 AM WFAN 660 AM TOTALS
Dates
Length
# of Units
Avg. Audience
Total Impact
11/7 - 11/18 11/7 - 11/18 11/7 - 11/21 11/7 - 11/21
:60 :10 :30 :15
60 8 23 15 106
364,950 364,950 507,757 507,757 1,745,414
21,897,000 2,919,600 11,678,411 7,616,355 44,111,366
Total radio advertising impressions: 44,111,366
TOTAL ADVERTISING IMPRESSIONS: 50,932,203
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Direct Marketing Ticketmaster Database 2 e-mails to 2,500,000 subscribers
Ticketmaster - Special Offer 1 special offer e-mail to 83,000 subscribers
Travelzoo 2 e-mails to 100,000 subscribers
Gazelle Group Database 4 e-mails to 12,000 subscribers
Barclays Center Database 4 e-mail to 66,000 subscribers
Indiana University Database 2 e-mails to 62,000 subscribers
Georgetown Database 3 e-mail to 23,000 subscribers
UCLA Database 2 e-mail to 78,000 subscribers
Georgia Database 1 e-mail to 82,000 subscribers
OVER 6 MILLIONâ&#x20AC;&#x2C6;IMPRESSIONS
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Advertisements
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Social Media
The Event Facebook page was 1,366 fans.
The Event twitter page has 382 followers.
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Television Exposure
Championship Rounds - Brooklyn
Minutes of exposure on the courtside signage Sponsor Progressive Wilson O’Reilly Auto Parts Lucas Oil Reese’s Ford 2K Sports TOTALS
Indiana vs. Georgia 7:51 3:42 3:24 7:57 7:08 3:33 3:12 35:59
UCLA vs. Georgetown 8:07 1:46 2:55 6:32 5:20 2:01 2:47 29:28
UCLA vs. Georgia 8:18 3:47 3:38 7:40 5:14 3:10 3:02 34:49
Indiana vs. Georgetown 16:20 3:19 4:18 9:18 6:24 3:40 4:08 47:27
Totals 40:36 12:34 14:15 31:27 24:06 12:24 13:09 2:27:43
Minutes of exposure for floor decals, backboard support decals, chairbacks and basket arm signage Sponsor Progressive Chairbacks Progressive Backboards Progressive Basket Arm Reese’s Floor Decals TOTALS
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Indiana vs. Georgia 3:37 1:40 38:32 32:31 1:16:20
UCLA vs. Georgetown 2:55 1:38 37:38 31:17 1:13:28
UCLA vs. Georgia 3:17 1:00 39:14 30:05 1:13:36
Indiana vs. Georgetown 5:08 3:29 48:15 31:48 1:28:40
Totals 15:07 7:47 2:43:44 2:05:41 5:11:04
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Television Exposure
Number of Title Sponsor Graphic and Verbal Mentions During Broadcast Date 11/19/2012 11/19/2012 11/20/2012 11/20/2012
Game Indiana vs. Georgia UCLA vs. Georgetown UCLA vs. Georgia Indiana vs. Georgetown
Network ESPNU ESPN2 ESPNU ESPN
Total:
24
Verbal 9 11 8 9
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Graphic 19 15 17 24
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Television Exposure
Progressive Courtside LED Signage.
Reeseâ&#x20AC;&#x2122;s Courtside LED signage.
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Television Exposure
Ford LED Signage.
Oâ&#x20AC;&#x2122;Reilly Auto Parts LED Signage.
2K Sports LED Signage.
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Television Exposure
Progressive Backboard Support Decals (above left). Progressive Basket Arm and Courtside LED Signage (above right).
Progressive Chairbacks (left, below).
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Television Exposure
Center Court Event Decal.
Reeseâ&#x20AC;&#x2122;s Court Decal.
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Television Exposure BILLBOARDS
Progressive and Chevrolet Billboards at the opening and closing of the broadcast.
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Television Exposure IN-GAME ENHANCEMENTS
Chevrolet Player of the Game
Progressive Starting Line-Ups
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Television Exposure IN-GAME GRAPHICS AND PROMOTIONAL MENTIONS
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Television Exposure IN-GAME GRAPHICS AND PROMOTIONAL MENTIONS
Championship Round promotion during the Regional Round games on ESPN Networks.
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Regional Round Exposure Bloomington, Ind.
Event Decal (above).
Exposure on the centehung scoreboard (left).
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Regional Round Exposure Bloomington, Ind.
The Progressive logo and Event logo appeared on the press backdrop (above). Wilson was mentioned on the centerhung scoreboard during PA Announcements (below).
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Regional Round Exposure Los Angeles, Calif.,
Minutes of exposure on courtside LED Signage Date 11/13/2012 11/15/2012
Game UCLA vs. UC Irvine UCLA vs. James Madison
Sponsor Progressive Progressive
Total:
Time 9:12 9:02
18:14
Minutes of exposure for floor decals, backboard support decals, chairbacks and basket arm signage Sponsor Event Decal Progressive Backboards TOTALS
LegendsClassic.com
UCLA vs. UC Irvine 39:19 1:03 40:22
UCLA vs. James Madison 28:17 1:17 29:34
Totals 1:07:36 2:20 1:09:56
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Regional Round Exposure Los Angeles, Calif.
Progressive courtside LED signage during each regional game at UCLA.
Event Twitter LED signage (right).
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Regional Round Exposure Los Angeles, Calif.,
Backboard support decal (left) and Event Decal (below).
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Regional Round Exposure Washington, D.C.
Minutes of exposure on courtside signage Date 11/11/2012
Game Georgetown vs. Duquesne
Sponsor 2K Sports
Time 2:31
Minutes of exposure for floor decals and backboard support Sponsor Event Decal Progressive Backboards TOTALS
Goergetown vs. Duquesne 33:02 0:47 33:49
Number of title sponsor mentions during the broadcast Mention Graphic Audio TOTALS
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Goergetown vs. Duquesne 8 57 65
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Regional Round Exposure Washington, D.C.
NBA 2K13 on the courtside signage and Event court decals during tip-off (above). The Event and Progressive logos appeared on the press backdrop (below).
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Regional Round Exposure Washington, D.C.
Event Decals on each side of the court (above) and Event Decal on the backboard support (below).
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Regional Round Exposure Athens, Ga. Minutes of exposure on the courside LED signage Sponsor Progressive Lucas Oil 2K Sports Prudential TOTALS
Georgia vs. Youngstown State 5:55 5:25 2:44 4:30 18:19
Minutes of exposure for floor decals and backboard support Sponsor Event Decal Progressive Basket Arm Progressive Backboards TOTALS
Georgia vs. Youngstown State 35:36 38:01 1:30 1:15:07
Number of title sponsor mentions during the broadcast Mention Graphic Audio TOTALS
LegendsClassic.com
Georgia vs. Youngstown State 9 51 60
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Regional Round Exposure Athens, Ga.
Event Decals on each side of the court (left) and Event Decal on the backboard support (below).
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Regional Round Exposure Athens, Ga.
Jack Linkâ&#x20AC;&#x2122;s diplays outside of the arena (above) and inside the concourse (below) for sampling. Two lucky fans also won a Lucky Seat Prize Pack courtesy of Jack Links (left).
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Commercial Units Regional Rounds - Georgetown University Date
Game
Network
Airtime (EST)
Sponsor
11/11/12 11/11/12 11/11/12 11/11/12 11/11/12
Georgetown vs. Duquesne Georgetown vs. Duquesne Georgetown vs. Duquesne Georgetown vs. Duquesne Georgetown vs. Duquesne
ESPNU ESPNU ESPNU ESPNU ESPNU
6:44 pm 6:52 pm 7:11 pm 7:23 pm 7:27 pm
Progressive 2K Sports Progressive Lucas Oil Progressive
11/11/12
Georgetown vs. Duquesne
ESPNU
7:31 pm
Progressive
11/11/12 11/11/12 11/11/12
Georgetown vs. Duquesne Georgetown vs. Duquesne Georgetown vs. Duquesne
ESPNU ESPNU ESPNU
7:40 pm 8:04 pm 8:15 pm
Chevrolet Chevrolet Chevrolet
Commercial Spots: 9
Regional Rounds - University of Georgia Date
Game
Network
Airtime (EST)
Sponsor
11/12/12 11/12/12 11/12/12 11/12/12 11/12/12
Georgia vs. Youngstown State Georgia vs. Youngstown State Georgia vs. Youngstown State Georgia vs. Youngstown State Georgia vs. Youngstown State
ESPNU ESPNU ESPNU ESPNU ESPNU
7:08 pm 7:16 pm 7:36 pm 7:54 pm 7:58 pm
Progressive 2K Sports Progressive Lucas Oil Progressive
11/12/12
Georgia vs. Youngstown State
ESPNU
8:12 pm
Progressive
11/12/12 11/12/12 11/12/12
Georgia vs. Youngstown State Georgia vs. Youngstown State Georgia vs. Youngstown State
ESPNU ESPNU ESPNU
8:19 pm 8:35 pm 8:47 pm
Chevrolet Chevrolet Chevrolet
Commercial Spots: 9
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LegendsClassic.com
Commercial Units Championship Rounds - Semifinals, Brooklyn Date
Game
Network
Airtime (EST)
Sponsor
11/19/12 11/19/12 11/19/12 11/19/12 11/19/12
Indiana vs. Georgia Indiana vs. Georgia Indiana vs. Georgia Indiana vs. Georgia Indiana vs. Georgia
ESPNU ESPNU ESPNU ESPNU ESPNU
5:40 pm 5:49 pm 6:12 pm 6:13 pm 6:29 pm
2K Sports Progressive 2K Sports Reese’s Lucas Oil
11/19/12 11/19/12
Indiana vs. Georgia Indiana vs. Georgia
ESPNU ESPNU
6:33 pm 6:33 pm
Progressive 2K Sports
11/19/12 11/19/12 11/19/12 11/19/12 11/19/12 11/19/12
Indiana vs. Georgia Indiana vs. Georgia Indiana vs. Georgia Indiana vs. Georgia Indiana vs. Georgia Indiana vs. Georgia
ESPNU ESPNU ESPNU ESPNU ESPNU ESPNU
6:36 pm 6:44 pm 6:44 pm 6:49 pm 7:12 pm 7:22 pm
Lucas Oil Progressive Proegressive Fathead 2K Sports Reese’s
11/19/12 11/19/12 11/19/12 11/19/12 11/19/12 11/19/12 11/19/12 11/19/12 11/19/12 11/19/12 11/19/12 11/19/12 11/19/12 11/19/12 11/19/12
UCLA vs. Georgetown UCLA vs. Georgetown UCLA vs. Georgetown UCLA vs. Georgetown UCLA vs. Georgetown UCLA vs. Georgetown UCLA vs. Georgetown UCLA vs. Georgetown UCLA vs. Georgetown UCLA vs. Georgetown UCLA vs. Georgetown UCLA vs. Georgetown UCLA vs. Georgetown UCLA vs. Georgetown UCLA vs. Georgetown
ESPN2 ESPN2 ESPN2 ESPN2 ESPN2 ESPN2 ESPN2 ESPN2 ESPN2 ESPN2 ESPN2 ESPN2 ESPN2 ESPN2 ESPN2
8:19 pm 8:19 pm 8:29 pm 8:38 pm 8:47 pm 9:00 pm 9:05 pm 9:06 pm 9:09 pm 9:17 pm 9:17 pm 9:29 pm 9:33 pm 9:43 pm 9:52 pm
2K Sports Reese’s Progressive Reese’s 2K Sports Lucas Oil Progressive 2K Sports Fathead Lucas Oil Progressive Progressive 2K Sports Chevrolet Chevrolet
Commercial Spots: 28
LegendsClassic.com
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Commercial Units Championship Rounds - Semifinals, Brooklyn Date
Game
Network
Airtime (EST)
Sponsor
11/20/12 11/20/12 11/20/12 11/20/12 11/20/12
UCLA vs. Georgia UCLA vs. Georgia UCLA vs. Georgia UCLA vs. Georgia UCLA vs. Georgia
ESPNU ESPNU ESPNU ESPNU ESPNU
7:41 pm 7:42 pm 7:53 pm 8:08 pm 8:22 pm
Progressive 2K Sports Progressive Lucas Oil Fathead
11/20/12 11/20/12
UCLA vs. Georgia UCLA vs. Georgia
ESPNU ESPNU
8:29 pm 8:40 pm
Progressive Lucas Oil
11/20/12 11/20/12 11/20/12 11/20/12
UCLA vs. Georgia UCLA vs. Georgia UCLA vs. Georgia UCLA vs. Georgia
ESPNU ESPNU ESPNU ESPNU
8:43 pm 8:44 pm 9:02 pm 9:12 pm
Progressive Chevrolet Chevrolet Chevrolet
11/20/12 11/20/12 11/20/12 11/20/12 11/20/12 11/20/12 11/20/12 11/20/12 11/20/12 11/20/12 11/20/12 11/20/12 11/20/12 11/20/12 11/20/12
Indiana vs. Georgetown Indiana vs. Georgetown Indiana vs. Georgetown Indiana vs. Georgetown Indiana vs. Georgetown Indiana vs. Georgetown Indiana vs. Georgetown Indiana vs. Georgetown Indiana vs. Georgetown Indiana vs. Georgetown Indiana vs. Georgetown Indiana vs. Georgetown Indiana vs. Georgetown Indiana vs. Georgetown Indiana vs. Georgetown
ESPN ESPN ESPN ESPN ESPN ESPN ESPN ESPN ESPN ESPN ESPN ESPN ESPN ESPN ESPN
10:21 pm 10:31 pm 10:32 pm 10:41 pm 10:56 pm 10:56 pm 11:00 pm 11:04 pm 11:15 pm 11:16 pm 11:23 pm 11:24 pm 11:29 pm 11:35 pm 11:46 pm
2K Sports Fathead Progressive Progressive Lucas Oil 2K Sports Progressive Progressive 2K Sports Progressive Lucas Oil Progressive Chevrolet Chevrolet Chevrolet
Commercial Spots: 26
46
LegendsClassic.com
Supplemental Exposure Television - The Progressive Legends Classic was featured in ESPN’s promotional spots. - National, regional, and local sports highlight shows. - Local news network sports coverage. - Championship Round coaches participated in interviews on WNBC-TV’s popular “Mike’d UP” program.
Radio - Championship Round coaches participated in interviews on ESPN Radio.
National Teleconference - A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
LegendsClassic.com
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On-Site Exposure
The Event was displayed on the matrix board outside of Barclays Center as well as above the entrance to the arena and box office.
LegendsClassic.com
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On-Site Exposure
Sponsor logos and messages appeared on the centerhung scoreboard during PA Announcements.
50
LegendsClassic.com
On-Site Exposure Ford Drive and Dribble.
Fans were chosen to participate in promotions during each game at Barclays Center.
Reeseâ&#x20AC;&#x2122;s Perfect Seat Upgrade. A great game from a great view, the perfect combination.
LegendsClassic.com
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On-Site Exposure
OFFICIAL EVENT PROGRAM Sponsor advertisements appear in the Official Event Program sold at each site.
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10/11/12 2:11 PM
OFFICIAL BASKETBALL OF THE PROGRESSIVE LEGENDS CLASSIC. Wilson is the official basketball of the Progressive Legends Classic and the name behind more ®
exciting moments in sports than any other brand in the world. Our passion for innovation and technology has made us the performance leader in basketball and given players at every level the equipment they need to compete and win. More hoop. More performance. More win. Get more at wilson.com
THE OFFICIAL BASKETBALL OF THE NCAA® CHAMPIONSHIPS
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LegendsClassic.com
Post Game Awards
Indiana defeated Georgetown in the Championship Game of the 2012 Progressive Legends Classic.
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Pre-Game Hospitality
The Pre-Game Hospitality Reception was held at Barclays Centerâ&#x20AC;&#x2122;s Honda Club overlooking the court prior to the start of the games each night.
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Press Coverage As one of the nationâ&#x20AC;&#x2122;s premier early-season college basketball events, the Progressive Legends Classic annually receives abundant press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in Brooklyn, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located. In 2012, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the Progressive Legends Classic was featured in articles in, but not limited to, the following media: - USA Today - New York Times - Los Angeles Times - SI.com - New York Daily News - Los Angeles Daily News - Yahoo.com - New York Post - Washington Post - ESPN.com - Newark Star-Ledger - Orange County Register - CBSSports.com - Newsday - Atlanta Journal Constitution - NBCSports.com - ESPNNY.com - Indianapolis Star - FoxSports.com - SNY.com - Bloomington Herald Times - SportingNews.com - Wall Street Journal - ESPNLosAngeles.com In all, over 140 reporters and photographers representing more than 70 media outlets were issued credentials to the Championship Rounds of the 2012 Progressive Legends Classic.
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