Summary of Contents SUMMARY OF SPONSORSHIP BENEFITS
- Outline and Description of Sponsor Benefits......................................................................................3
EVENT HISTORY AND INFORMATION
- Miscellaneous Facts................................................................................................................................5 - Results and Awards................................................................................................................................6 - Demographics of College Basketball................................................................................................. 13 - Event Demographics........................................................................................................................... 14 - Barclays Center.................................................................................................................................... 15
MEDIA EXPOSURE
- In-Game Television Exposure............................................................................................................ 17 - Commercial Units............................................................................................................................... 20 - Supplemental Exposure...................................................................................................................... 21
ON-SITE EXPOSURE & PROMOTIONS
- Center Hung Scoreboard Mentions................................................................................................... 23 - Customized Promotions..................................................................................................................... 24
PRE-GAME HOSPITALITY
- Photographs......................................................................................................................................... 25
PRESS COVERAGE
- Summary of Media Exposure............................................................................................................. 27 - Press Releases - Samples of Newspaper & Website Articles
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Sponsorship Benefits TELEVISION EXPOSURE
- One (1) :30 commercial unit per game during the semifinals of the Championship Rounds on November 19th (total of 1 on ESPN2, 1 on ESPNU). - One (1) on-court decal located on each end of the floor (total of 2). - Minimum of four (4) minutes per game of unobstructed in-game television exposure on the courtside digital signage (total of 4 on ESPN; total of 4 ESPN2; total of 8 on ESPNU).
The Indiana Hoosiers defeated Georgetown to win the 2012 Championship.
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Sponsorship Benefits ON-SITE EXPOSURE
- In-arena exposure on the courtside digital signage. - One (1) public address announcement per game. - One (1) mention per game on the videoboard. - One (1) mention per game on the matrix board. - One (1) on-court promotion per night during a halftime or time-out (total of 2) - One (1) on-site display in the concourse or near the main entrance to the arena. The display can be used for sampling, coupon distribution, premium item giveaways, etc. - The opportunity to create a halftime or time-out on-court promotion.
Reese’s Courtside LED signage shown at Barclays Center, on ESPN, ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.
TICKETS AND HOSPITALITY
- Eight (8) courtside tickets to each night of the Event. - Eight (8) invitations to each pre-game hospitality Reception (Championship Rounds only).
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LegendsClassic.com
Did You Know??? - There were a series of firsts associated with the 2012 Progressive Legends Classic. It marked the first year that the Classic was held at the brand new Barclays Center in Brooklyn and it marked the first time that the No. 1 team in the country Indiana - participated in the Classic. But, it marked the second time that all four games of the Championship Rounds of the Classic were nationally televised on ESPN Networks. The championship game was televised on ESPN, one semifinal round game aired in ESPN2, and the second semifinal game and the consolation game were shown on ESPNU. In addition, two of the Regional Round games were televised on ESPNU, two were shown on the Pac-12 Network, two were aired on the Big Ten Network, and one was televised by Fox Sports South. - ESPN’s top broadcast team of Dan Shulman, Dick Vitale, Bob Knight, and sideline reporter Andy Katz served as ESPN’s broadcast team for the Championship Round games at Barclays Center. - The Progressive Legends Classic sported one the highest attendances among early-season college basketball tournaments in 2012. In excess of 102,000 fans attended the event across the seven hosting venues. - Over its first six years, the event has featured 14 teams that have gone on to compete in the NCAA Tournament with seven of those teams advancing to at least the Sweet 16. In 2010, Michigan State played in the Final Four after beginning the season in the Classic. - In addition to Barclays Center, the Progressive Legends Classic has been held at some of the finest home courts in the country, including Florida, Georgetown, Georgia, Georgia Tech, Indiana, Massachusetts, Michigan, Michigan State, Mississippi State, New Mexico State, NC State, Oregon State, Pittsburgh, Rutgers, Syracuse, Tennessee, Texas, Texas Tech, UTEP, UCLA, Vanderbilt, Washington State, and West Virginia. - One of the benefits of the Progressive Legends Classic is the yearly honoring of the legends who made their marks on college basketball. Among those who have been honored include: - Jerry West, West Virginia - Calvin Murphy, Niagara - Dominique Wilkins, Georgia - Bernard King, Tennessee - A.C. Green, Oregon State - Lou Henson, New Mexico State - Brandin Knight, Pittsburgh - John Duren, Georgetown
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- Bill Bradley, Princeton - David Thompson, NC State - Nate Thurmond, Bowling Green - Don Haskins, UTEP - Jamaal Wilkes, UCLA - Greg Kelser, Michigan State - Jalen Rose, Michigan - 1953 Indiana National Championship Team
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2012 Progressive Legends Classic
Tournament Bracket All Times Eastern
REGIONAL ROUNDS
Nov. 12 Nov. 15
SUBREGIONAL ROUNDS
BLOOMINGTON REGIONAL
PITTSBURGH SUBREGIONAL
Assembly Hall - Bloomington, Ind.
Palumbo Center - Pittsburgh, Pa.
#1 Indiana 87, North Dakota State 61 #1 Indiana 99, Sam Houston State 45
7:00 PM 7:00 PM
LOS ANGELES REGIONAL Pauley Pavilion - Los Angeles, Calif.
Nov. 13 Nov. 15
#13 UCLA 80, UC Irvine 79 (OT) #13 UCLA 100, James Madison 70
11:30 PM 11:00 PM
Nov. 19 North Dakota St. 83, Youngstown St. 80 (OT) Duquesne 90, James Madison 88 (OT)
4:30 PM
Nov. 20 James Madison 69, Youngstown State 68 North Dakota State 57, Duquesne 43
4:30 PM
Nov. 21 North Dakota State 66, James Madison 44 Duquesne 84, Youngstown State 74
4:30 PM
WASHINGTON REGIONAL Verizon Center - Washington, D.C.
Nov. 11 Nov. 14
Georgetown 61, Duquesne 55 Georgetown 68, Liberty 59
HUNTSVILLE SUBREGIONAL
6:30 PM 7:00 PM
Johnson Coliseum - Huntsville, Texas
MASN
Nov. 19 UC Irvine 64, Liberty 46 Southern Miss 61, Sam Houston St. 46
6:00 PM
Nov. 20
6:00 PM
ATHENS REGIONAL Stegeman Coliseum - Athens, Ga.
Nov. 12 Nov. 15
Youngstown State 68, Georgia 56 Southern Miss 62, Georgia 60 (OT)
7:00 PM 8:00 PM
Southern Miss 69, UC Irvine 65 Sam Houston State 64, Liberty 50
South Nov. 21 Southern Mississippi 74, Liberty 56 Sam Houston State 65, UC Irvine 63 (OT)
6:00 PM
CHAMPIONSHIP ROUNDS CHAMPIONSHIP ROUNDS Barclays Center - Brooklyn, N.Y.
NOVEMBER 19
NOVEMBER 20
#1 INDIANA 5:30 PM #1 INDIANA 66-53 10:00 PM GEORGIA #1 INDIANA 82-72 (OT) #13 UCLA 8:00 PM GEORGETOWN 78-70 GEORGETOWN # 13 UCLA 7:30 PM #13 UCLA 60-56 GEORGIA
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The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609-921-1300 | gazellegroup.com Visit LegendsClassic.com for more information
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Event History 2012 Progressive Legends Classic Championship Rounds
Regional Rounds
November 20 Championship Game
Bloomington Regional November 15
#1 Indiana 82, Georgetown 72 (OT)
Consolation Game
#1 Indiana 99, Sam Hosuton State 45
November 12
#13 UCLA 60, Georgia 56
#1 Indiana 87, North Dakota State 61
November 19 Semifinals #1 Indiana 66, Georgia 53 Georgetown 78, #13 UCLA 70 All-Tournament Team Jordan Hulls (Indiana) - MVP Cody Zeller (Indiana) Markel Starks (Georgetown) Shabazz Muhammad (UCLA) Kentavious Caldwell-Pope(Georgia)
Los Angeles Regional November 15
#13 UCLA 100, James Madison 70
November 13 #13 UCLA 80, UC Irvine 79 (OT)
Washington D.C. Regional November 14 Georgetown 68, Liberty 59
November 11 Georgetown 61, Duquesne 55
Athens Regional November 15
Southern Mississippi 62, Georgia 60 (OT)
November 12
Youngstown State 68, Georgia 56 Pittsburgh Subregional November 21 North Dakota State 66, James Madison 44 Duquesne 90, James Madison 88 (OT) November 20 James Madison 69, Youngstown State 68 North Dakota State 57, Duquesne 43 November 19 North Dakota State 83, Youngstown State 80 (OT) Duquesne 90, James Madison 88 (OT)
Huntsville Subregional
Tournament MVP Jordan Hulls drives to the basket during Championship Round action.
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November 21 Southern Mississippi 74, Liberty 56 Sam Houston State 65, UC Irvine 63 (OT) November 20 Southern Mississippi 69, UC Irvine 65 Sam Houston State 64, Liberty 50 November 19 UC Irvine 60, Liberty 46 Sourthern Mississippi 61, Sam Houston State 46
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Event History 2011 TicketCity Legends Classic Championship Rounds November 21 Championship Game Vanderbilt 64, Oregon State 62
Consolation Game NC State 77, Texas 74
November 19 Semifinals #20 Vanderbilt 86, NC State 79 Oregon State 100, Texas 95 All-Tournament Team John Jenkins (Vanderbilt) - MVP Jared Cunningham (Oregon State) C.J. Leslie (NC State) Sheldon McClellan (Texas) Jeffrey Taylor (Vanderbilt)
Regional Rounds Austin Regional November 15
Texas 100, Rhode Island 90
November 13 Texas 82, Boston University 46
Nashville Regional November 15
#20 Vanderbilt 80, Bucknell 68
November 13 Cleveland State 71, #7 Vanderbilt
Raleigh Regional November 16
NC State 60, Princeton 58
November 13 NC State 91, Morehead State 61
Corvallis Regional November 16
Oregon State 82, Hofstra 72
November 14
Oregon State 93, West Alabama 60 Lewisburg Subregional November 27 Princeton 66, West Alabama 42 Bucknell 54, Morehead State 50 November 26 Morehead State 68, Princeton 56 Bucknell 87, West Alabama 50 November 25 Morehead State 61, West Alabama 52 Bucknell 62, Princeton 56
Kingston Subregional
Tournament MVP John Jenkins goes to the basket during Championship Round action in the 2011 TicketCity Legends Classic.
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November 27 Boston University 68, Hofstra 61 Cleveland State 67, Rhode Island 64 November 26 Hofstra 63, Cleveland State 53 Boston University 70, Rhode Island 64 November 25 Boston University 68, Hofstra 61 Cleveland State 67, Rhode Island 45
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Event History 2010 Legends Classic
Regional Rounds
November 27 Championship Game
#11 Syracuse 63, William & Mary 60
Championship Rounds
#10 Syracuse 80, Georgia Tech 76
Consolation Game UTEP 65, Michigan 56
Syracuse Regional November 21 November 16
#11 Syracuse 66, Detroit 55
Ann Arbor Regional November 21
November 26 Semifinals
Michigan 80, Gardner-Webb 58
Georgia Tech 71, UTEP 61 #10 Syracuse 53, Michigan 50
Michigan 69, Bowling Green 50
All-Tournament Team Rick Jackson (Syracuse) - MVP Darius Morris (Michigan) Randy Culpepper (UTEP) Brian Oliver (Georgia Tech) Kris Joseph (Syracuse)
November 18 Atlanta Regional November 19
Georgia Tech 77, Niagara 51
November 17 Georgia Tech 78, Albany 51
El Paso Regional November 20
UTEP 77, Western Carolina 65
November 14
UTEP 87, Mercer 74 Detroit Subregional November 28
Albany 56, Bowling Green 55 Detroit 96, Niagara 77
November 27
Albany 75, Niagara 65 Detroit 71, Bowling Green 62
November 26
Niagara 65, Bowling Green 61 Detroit 84, Albany 82 (2OT)
Williamsburg Subregional November 28
Gardner-Webb 78, Mercer 65 Western Carolina 64, William & Mary 39
Tournament MVP Rick Jackson shoots over a defender during Regional Round action at the 2010 Legends Classic.
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November 27
Gardner-Webb 71, Western Carolina 65 William & Mary 57, Mercer 52
November 26
Mercer 71, Western Carolina 66 William & Mary 56, Gardner-Webb 55
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Event History 2009 Legends Classic
Regional Rounds
November 28 Championship Game
Florida 80, Troy 58
Championship Rounds Florida 73, Rutgers 58
Consolation Game #2 Michigan State 106, UMass 68
November 27 Semifinals Florida 77, #2 Michigan State 74 Rutgers 83, UMass 75
All-Tournament Team Erving Walker (Florida) - MVP Anthony Gurley (Massachusetts) Kalin Lucas (Michigan State) Vernon Macklin (Florida) Mike Rosario (Rutgers)
Gainesville Regional November 20 November 18 Florida 69, Georgia Southern 49
Amherst Regional November 21
UMass 94, Arkansas-Fort Smith 68
November 18 Cornell 74, UMass 61
East Lansing Regional November 22
#2 Michigan State 90, Valparaiso 60
November 20 #2 Michigan State 75, Toledo 62
Piscataway Regional November 22
Vermont 77, Rutgers 71
November 20
Rutgers 58, Drexel 56 Statesboro Subregional November 29
Georgia Southern 80, Troy77 Valparaiso 86, Arkansas-Fort Smith 74
November 28
Georgia Southern 86, Arkansas-Fort Smith 77 Troy 80, Valparaiso 64
November 27
Valparaiso 97, Georgia Southern 89 Troy 115, Arkansas-Fort Smith 76
Philadelphia Subregional November 29 Cornell 61, Drexel 54 Vermont 82, Toledo 49
November 28
Tournament MVP Erving Walker led Florida to the 2009 Legends Classic Championship over Rutgers.
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Drexel 69, Toledo 59 Cornell 67, Vermont 59
November 27
Drexel 74, Vermont 61 Cornell 78, Toledo 60
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Event History 2008 Legends Classic Championship Rounds November 29 Championship Game #4 Pittsburgh 57, Washington State 43
Consolation Game Texas Tech 77, Mississippi State 73
November 28 Semifinals #4 Pittsburgh 80, Texas Tech 67 Washington State 63, Mississippi State 52
All-Tournament Team Sam Young (Pittsburgh) - MVP Kodi Augustus (Mississippi State) DeJuan Blair (Pittsburgh) Trevor Cook (Texas Tech) Klay Thompson (Washington State)
Regional Rounds Pullman Regional November 18
Washington State 55, Fairleigh Dickinson 33
Starkville Regional November 22
Mississippi State 54, Fairleigh Dickinson 58
November 19 Mississippi State 102, North Alabama 61
Lubbock Regional November 22
Texas Tech 98, Eastern Kentucky 84
November 20 Texas Tech 167, (East) Central Oklahoma 115
Pittsburgh Regional November 22
#6 Pittsburgh 86, Indiana (Pa.) 60
November 21
#6 Pittsburgh 86, Akron 67 Akron Subregional November 25
Akron 81, Urbana 37
Richmond Subregional November 25
Eastern Kentucky 91, Thiel College 43
Hackensack Subregional November 30 Akron 85, Fairleigh Dickinson 41
November 29 Eastern Kentucky 69, Akron 57
November 28
Eastern Kentucky 83, Fairleigh Dickinson 47
Tournament MVP Sam Young dunks during the Championship Game.
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Event History 2007 Legends Classic Championship Rounds
Regional Rounds
November 24 Championship Game
Knoxville Regional November 16
#16 Texas 97, #7 Tennessee 78
Consolation Game West Virginia 75, New Mexico State 61
November 23 Semifinals #7 Tennessee 74, West Virginia 72 #16 Texas 102, New Mexico State 87
#7 Tennessee 89, Prairie View A&M 41
November 14 #7 Tennessee 101, Arkansas-Monticello 53
Las Cruces Regional November 16
New Mexico State 100, LeMoyne-Owen 64
November 14
All-Tournament Team D.J. Augustin (Texas) - MVP
New Mexico State 75, UC Davis 65
A.J. Abrams (Texas) Connor Atchley (Texas) Da’Sean Butler (West Virginia) Chris Lofton (Tennessee)
Austin Regional November 18
#16 Texas 100, Arkansas-Monticello 52
November 16 #16 Texas 73, UC Davis 42
Morgantown Regional November 18
West Virginia 106, Prairie View A&M 41
November 16
West Virginia 81, Arkansas-Monticello 53 Davis Subregional November 18 UC Davis 71, UC Santa Cruz 49
November 11
UC Davis 97, La Verne 55
Texas beat Tennessee to win the Inaugural 2007 Legends Classic Championship.
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Prairie View Subregional November 25
Prairie View A&M 88, Schreiner 59
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Basketball Demographics MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN THE AVERAGE U.S. ADULT. CATEGORY
PRODUCT
INDEX
Automotive
Truck: net any vehicle DM SUV: net any vehicle DM Any Vehicle: net any vehicle DM
182 199 186
Automotive Aftermarket
Automotive Do-It-Yourselfers Gasoline: spent $50+ past month Motor Oil: bought/changed any past year Tires: bought any past year
136 155 151 156
Beverages
Regular Domestic Beer: drank past week Imported Beer: drank past week Regular Soft Drinks: drank past week
149 160 145
Computers
Personal Computers: bought past year PC Hardware: bought past year Online Internet Service: use daily
150 162 179
Electronics & Entertainment
Electronics Store: shopped past month PC Software: bought $200+ past year Movies: Prefer to see in first two weeks of release
151 170 147
Financial
Securities: current market value of investments $50K+ Credit Cards: average monthly expenditure $450+
239 192
Household Appliances & Furnishings
Home Improvement: did work yourself past year Home Improvement/Hardware/Appliance Store: shopped past month Household Furnishings: big ticket items bought past year
169 151 152
Insurance
Auto/Vehicle Insurance: DM for company used Life Insurance: DM for company used Homeowner’s/Property Insurance: DM for company used
156 189 177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past year Jeans: bought any past year Athletic/Workout Wear: bought any past year Cross-Training Shoes: bought any past year
183 156 229 151
Personal Supplies
Razor Blades: used any past 6 months Shaving Creams/Gels: used any past 6 months Headache Remedies & Pain Relievers: used past 6 months Prescription Drugs: any prescription filled past month
162 152 149 151
Restaurants
Fast Food Restaurants: dined 9+ times past month Family Restaurants & Steak Houses: dined past month
166 166
Travel
Hotels: Business, stayed 5+ nights past year Airline Travel: Business, any round-trip flights past year Car Rental: Business Use, any rentals past year
192 223 192
To be read: Male 25-54 College Basketball viewers are +82% more likely to be
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Event Demographics MALE 72% FEMALE 28% AGE 10.1% of fans are <17 yrs old 17.5% of fans are 18-24 yrs old 29.6% of fans are 25-34 yrs old 30.5% of fans are 34-54 yrs old 12.3% of fans are 55+ yrs old EDUCATION 86% are college graduates or have attended college 5% have a high school diploma 9% have attended some high school TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week EATINGâ&#x20AC;&#x2C6;OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week HOUSEHOLD INCOME
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18% have a household income of <$50,000 16% have a household income of$50,000 - $74,000 18% have a household income of$75,000 - $99,000 16% have a household income of$100,000 - $149,000 32% have a household income of$150,000+
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Barclays Center
Located in the heart of downtown Brooklyn and just five miles from midtown Manhattan, the 675,000-square-foot, state-of-the-art sports and entertainment venue is home to the NBAâ&#x20AC;&#x2122;s Brooklyn Nets. The Barclays Center will be a community centerpiece for the borough. Integrated into one of the busiest urban intersections in the New York metro area, Barclays Center will sustain a healthy, interactive dialogue with the surrounding streets and neighborhood. The Main Public Concourse is placed directly at sidewalk level - and predominately glazed where it meets the sidewalks to ensure direct accessibility and clear visibility in and out of the building. Barclays Center Facts: Square Footage: 650,000 sq. ft. Seating Capacity: Approximately 18,000 for basketball and up to 19,000 for concerts Luxury Suites: 101 Bars/Lounges: 4 Clubs: 4 and 40/40 CLUB & Restaurant Website: www.barclayscenter.com
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Television Exposure
Championship Rounds - Brooklyn
Reeseâ&#x20AC;&#x2122;s courtside LED signage and court decals during Championship Rounds at Barclays Center.
Minutes of unobstructed exposure on courtside LED Signage Date
Game
Network
Time
11/19/2012
Indiana vs. Georgia
ESPNU
7:08
11/19/2012
UCLA vs. Georgetown
ESPN2
5:20
11/20/2012
UCLA vs. Georgia
ESPNU
6:24
11/20/2012
Indiana vs. Georgetown
ESPN
5:14
Total: Time in excess of contract:
24:06 8:06
Minutes of exposure on the court decals Date
Game
Network
Time
11/19/2012
Indiana vs. Georgia
ESPNU
32:31
11/19/2012
UCLA vs. Georgetown
ESPN2
31:17
11/20/2012
UCLA vs. Georgia
ESPNU
31:48
11/20/2012
Indiana vs. Georgetown
ESPN
30:05
Total:
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2:05:41
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Television Exposure
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Television Exposure
Reeseâ&#x20AC;&#x2122;s decals and courtside LED signage appeared on ESPN, ESPN2, ESPNU and sports highlight shows across the country.
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Commercial Units
Semifinal Commercial Units Date
Game
11/19/12 11/19/12 11/19/12 11/19/12
Indiana vs. Georgia Indiana vs. Georgia UCLA vs. Georgetown UCLA vs. Georgetown
Network
Airtime (EST)
Unit
5:49 pm 6:33 pm 8:19 pm 9:09 pm
HUPC0019000H HUPC008400H HUPC0019000H HUPC008400H
:15 Commercial Spots: 4
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Supplemental Exposure Television - The Progressive Legends Classic was featured in ESPN’s promotional spots. - National, regional, and local sports highlight shows. - Local news network sports coverage.
Radio - Championship Round coaches participated in interviews on ESPN Radio and WNBC-TV’s popular “Mike’d UP” program.
National Teleconference - A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
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On-Site Exposure SCOREBOARD MENTIONS AND PA ANNOUNCEMENTS
Reeseâ&#x20AC;&#x2122;s :15 commercial and logos appear on the center hung scoreboard and in-arena LED ribbons at the Barclays Center.
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Customized Promotions
Two lucky fans each night won the “Reese’s Perfect Seat Upgrade”, a great game from a great view, the perfect combination (above). Two fans each night participated in the Reese’s Perfect Combination shooting promotion on-court (right).
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Pre-Game Hospitality
The Pre-Game Hospitality Reception was held at Barclays Centerâ&#x20AC;&#x2122;s Honda Club overlooking the court prior to the start of the games each night.
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Press Coverage As the one of the nationâ&#x20AC;&#x2122;s premier early-season college basketball events, the Progressive Legends Classic annually receives abundant press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in Brooklyn, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located. In 2012, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the Progressive Legends Classic was featured in articles in, but not limited to, the following media: - USA Today - New York Times - Los Angeles Times - SI.com - New York Daily News - Los Angeles Daily News - Yahoo.com - New York Post - Washington Post - ESPN.com - Newark Star-Ledger - Orange County Register - CBSSports.com - Newsday - Atlanta Journal Constitution - NBCSports.com - ESPNNY.com - Indianapolis Star - FoxSports.com - SNY.com - Bloomington Herald Times - SportingNews.com - Wall Street Journal - ESPNLosAngeles.com In all, over 140 reporters and photographers representing more than 70 media outlets were issued credentials to the Championship Rounds of the 2012 Progressive Legends Classic.
UCLA Head Coach, Ben Howland, and his players during the post game press conference.
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