SUMMARY OF SPONSORSHIP BENEFITS - Outline and Description of Sponsor Benefits ..................................................... 3
EVENT HISTORY AND INFORMATION - Schedule and Miscellaneous Facts..................................................................... 7 - Results and Awards.............................................................................................. 9 - Demographics of College Basketball .................................................................19 - Event Demographics ..........................................................................................20 - Madison Square Garden ......................................................................................21
ADVERTISING & PROMOTION - Summary of Advertising Campaign .................................................................. 23 - Samples of Advertisements and Ticket Inserts ............................................... 25
MEDIA EXPOSURE - In-Game Television Exposure ............................................................................ 35 - Supplemental Exposure.....................................................................................50
ON-SITE EXPOSURE & PROMOTIONS - 7th and 8th Avenue Marquees ............................................................................51 - Center Hung Scoreboard Mentions ................................................................... 52 - Customized Promotions .................................................................................... 57
PRE-GAME HOSPITALITY - Photographs ........................................................................................................61
PRESS COVERAGE - Summary of Media Exposure ............................................................................63
@2KSportsClassic
2KSportsClassic.com | 1
BRANDING - Use of the Event logo - Company name will be incorporated into the event name and logo. Below are several examples of where the event logo will appear: - All audio, graphic, and promotional mentions in the television broadcasts - Court decals - Courtside signage - Backboard supports - Advertising materials and press releases - Press backdrop and hospitality banners - Website - Event merchandise
TELEVISION EXPOSURE - Unobstructed “in-game� television exposure on the courtside signage system - Inclusion on center court event decal - Military branded shirts for teams to wear during pre-game warm up and on bench - WWP branded shirts for the ball boys - On-air interview with warrior if possible
The Connecticut Huskies defeated Indiana to win the 2013 Championship. @2KSportsClassic
2KSportsClassic.com | 3
ADDITIONAL MEDIA EXPOSURE
- Logo inclusion in Gazelle’s national advertising and promotional materials (i.e. e-mail blasts, press releases, etc.) - Logo inclusion in Gazelle’s local advertising and promotional materials (i.e., television, newspaper and radio advertising, e-mail blasts, etc.) - Logo and link on the event website - E-newsletter coverage, Facebook coverage
ON-SITE EXPOSURE
- “In-arena” exposure on the courtside signage system - Exposure on the marquees outside the arena (NYC only) - Public address announcements in each game - Scoreboard mentions in each game - Name on the ticket - On-site display area in a high traffic area inside the arena
Courtside LED signage shown in-arena, on ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country. 4 | 2KSportsClassic.com
@2KSportsClassic
PROMOTIONAL OPPORTUNITIES
- Opportunity to create a halftime or time-out on-court promotion - Opportunity to destribute branded swag to the teams - Opportunity to distribute giveaways for ticket holders - Other WWP promotional efforts as mutually developed (such as pins for coaches and broadcasters, honorary captains, on-court activities, ties for coaches, etc.) - The right to use game footage and photographs from the event for promotional purposes - Awareness video to be played during halftime and where applicable to have the warrior highlighted
MOBILE APPLICATION - Logo and link on the home page - Logo and link in the sponsor section - Banner advertisements with links located throughout the application - WWP dedicated section which includes a company profile, videos, and links
TICKETS AND HOSPITALITY - One-hundred and fifty (150) premium location tickets each night for warriors in a designated section - Thirty (30) complimentary tickets and thirty (30) complimentary invitations to the pre-game hospitality party - Thirty (30) complimentary tickets to each Regional and Subregional Round game
@2KSportsClassic
2KSportsClassic.com | 5
2013 2K SPORTS CLASSIC benefiting Wounded Warrior Project All Times Eastern
REGIONAL ROUNDS
Nov. 12 Nov. 17
SUBREGIONAL ROUNDS
BLOOMINGTON REGIONAL
IRVINE SUBREGIONAL
Assembly Hall - Bloomington, Ind.
Bren Events Center - Irvine, Calif.
#23 Indiana 73, LIU Brooklyn 72 #23 Indiana 90, Stony Brook 74
6:00 PM 5:00 PM
STORRS REGIONAL
Nov. 22
E. Washington. 80, Boston Univ. 68 UC Irvine 84, LIU Brooklyn 64
Nov. 23
Eastern Wash. 102, LIU Brooklyn 70 6:00 PM Boston University 74, UC Irvine 68
Nov. 24
Boston Univ. 72, LIU Brooklyn 57 4:30 PM UC Irvine 81, Eastern Washington 54
Gampel Pavilion - Storrs, Conn.
Nov. 14 Nov. 17
#19/#20 UConn 101, Detroit 55 #19/#20 UConn 77, Boston Univ. 60
7:00 PM 12:00 PM
7:30 PM
BOSTON REGIONAL DETROIT SUBREGIONAL
Conte Forum - Chestnut Hill, Mass.
Nov. 14 Nov. 17
Toledo 95, Boston College 92 Boston College 82, Florida Atlantic 79
7:00 PM 8:00 PM
Calihan Hall - Detroit, Mich.
Nov. 22
Toledo 103, Stony Brook 99 Detroit 77, Florida Atlantic 44
4:30 PM
Nov. 23
Stony Brook 67, Florida Atlantic 61 Toledo 80, Detroit 78
3:00 PM
Nov. 24
Toledo 94, Florida Atlantic 74 Stony Brook 104, Detroit 102 (3OT)
1:30 PM
SEATTLE REGIONAL Alaska Airlines Arena - Seattle, Wash.
Nov. 14 Nov. 17
UC Irvine 86, Washington 72 Washington 92, East. Washington 80
11:00 PM 8:00 PM
CHAMPIONSHIP ROUNDS CHAMPIONSHIP ROUNDS Madison Square Garden - New York, N.Y.
NOVEMBER 21
NOVEMBER 22
#18/#18 CONNECTICUT 7:00 PM #18/#18 UCONN 72-70 7:30 PM BOSTON COLLEGE #18/#18 UCONN 59-58 #22 INDIANA 9:00 PM #22 INDIANA 102-84
WASHINGTON BOSTON COLLEGE 5:00 PM
BOSTON COLLEGE 89-78
WASHINGTON
The Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com Visit 2KSportsClassic.com for more information @2KSportsClassic 2KSportsClassic.com | 7
- All four games of the Championship Rounds at Madison Square Garden were nationally televised on ESPN Networks. Both semifinal games as well as the championship game aired on ESPN2 while the consolation game was shown on ESPNU. Additionally, two Regional Round games aired on ESPNU and two were shown on ESPN3. The Big Ten Network and Pac-12 Network each televised two games nationally, meaning all 12 regional round and championship round games were available on a national basis. - Since 2009, the average rating on ESPN2 of the 2K Sports Classic is .50, well above the average of .30 for college basketball on ESPN2. - John Saunders and Fran Fraschilla served as ESPN’s broadcast team for the Championship Round games at Madison Square Garden. - The 2K Sports Classic was again one of the most highly attended early-season college basketball events in the country, attracting over 101,000 fans over the course of the tournament. The Championship Round games at Madison Square Garden drew an average of over 10,000 fans. - The 2013 2K Sports Classic was the second in which Wounded Warrior Project served as the event’s beneficiary. Nearly 200 wounded warriors attended the event, many of whom were honored prior to games or served as honorary team captains. - The Event has featured three eventual national champions -- Florida (2006), Syracuse (2003), and Maryland (2002). The Event has also had four additional NCAA Final Four teams -- Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Since 1995, 59 teams that participated in the 2K Sports Classic went on to compete in the NCAA Tournament that March. - In addition to Madison Square Garden, the Event has been held at some of the finest home courts in the country, including Alabama, Arizona, Boston College, California, Connecticut, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Oregon State, Pittsburgh, Purdue, St. John’s, Syracuse, Texas, Texas A&M, UCLA, Villanova, Wake Forest, and Washington.
Fran Franschilla and John Saunders were the broadcast team for all four of the Championship Round games at Madison Square Garden in NYC. 8 | 2KSportsClassic.com
@2KSportsClassic
2013
Championship Rounds
2K SPORTS CLASSIC
Benefiting WOUNDED WARRIOR PROJECT
Regional Rounds Bloomington Regional November 12 Indiana 73, LIU Brooklyn 72 November 17 Indiana 90, Stony Brook 74
November 22 Championship Game UConn 59, Indiana 58 Consolation Game Boston College 89, Washington 78 November 21 Semifinals UConn 72, Boston College 70 Indiana 102, Washington 84
2013 All-Tournament Team
Storrs Regional November 14 UConn 101, Detroit 55 November 17 UConn 77, Boston University 60
Shabazz Napier (UConn) - MVP Yogi Ferrell (Indiana) Will Sheehey (Indiana) Ryan Anderson (Boston College) C.J. Wilcox (Washington)
Boston Regional November 14 Toledo 95, Boston College 92 November 17 Boston College 82, Florida Atlantic 79
Seattle Regional November 14 UC Irvine 86, Washington 72 November 17 Washington 92, Eastern Washington 80 Irvine Subregional
Detroit Subregional
November 22 Eastern Washington 80, Boston University 68 UC Irvine 84, LIU Brooklyn 64 November 23 Eastern Washington 102, LIU Brooklyn 70 Boston University 74, UC Irvine 68 November 24 Boston University 72, LIU Brooklyn 57 UC Irvine 81, Eastern Washington 54
November 22 Toledo 103, Stony Brook 99 Detroit 77, Florida Atlantic 44 November 23 Stony Brook 67, Florida Atlantic 61 Toledo 80, Detroit 78 November 24 Toledo 94, Florida Atlantic 74 Stony Brook 104, Detroit 102 (3OT)
@2KSportsClassic
UConn accepts the Championship Trophy after defeating the Indiana Hoosiers at Madison Square Garden
2KSportsClassic.com | 9
2012
Championship Rounds
2K SPORTS CLASSIC
Benefiting WOUNDED WARRIOR PROJECT
Regional Rounds Villanova Regional November 11 Villanova 80, Marshall 68 November 9 Villanova 75, UDC 58
West Lafayette Regional November 11 Purdue 83, Hofstra 54 November 9 Bucknell 70, Purdue 65
November 16 Championship Game Alabama 77, Villanova 55 Consolation Game Oregon State 66, Purdue 58 November 15 Semifinals Alabama 65, Oregon State 62 Villanova 89, Purdue 81 (OT)
2012 All-Tournament Team Trevor Releford (Alabama)
MVP presented by American Airlines
Rodney Cooper (Alabama) JayVaughn Pinkston (Villanova) Devon Collier (Oregon State) A.J. Hammons (Purdue)
Tuscaloosa Regional November 11 Alabama 80, West Alabama 49 November 9 Alabama 70, South Dakota State 67
Corvallis Regional November 11 Oregon State 71, New Mexico State 62 November 9 Oregon State 102, Niagara 83 Hempstead Subregional November 18 South Dakota State 96, UDC 48 Hofstra 103, Marshall 100 (OT) November 17 South Dakota State 78, Marshall 77 Hofstra 74, UDC 59 November 16 Marshall 80, UDC 58 Hofstra 66, South Dakota State 63
10 | 2KSportsClassic.com
Niagara Falls Subregional November 18 Bucknell 69, West Alabama 52 Niagara 86, New Mexico State 83 November 17 Bucknell 62, New Mexico State 49 November 16 Bucknell 88, Niagara 71
Las Cruces Subregional November 21 New Mexico State 67, Northern New Mexico 37
Alabama accepts the Championship Trophy with their Wounded Warrior Project Honorary Captain, Annie Swanson, Seargent US Army Reserves. @2KSportsClassic
2011
Championship Rounds
2K SPORTS CLASSIC
BENEFITING COACHES VS. CANCER
Regional Rounds Queens Regional November 9 St. John’s 78, Lehigh 73 November 7 St. John’s 74, William & Mary 59
Tucson Regional November 9 #16 Arizona 67, Duquesne 59 November 7 #16 Arizona 73, Valparaiso 64
College Station Regional November 9 #19 Texas A&M 81, Liberty 59
November 18 Championship Game Mississippi State 67, #16 Arizona 57 Consolation Game #18 Texas A&M 58, St. John’s 57 November 17 Semifinals Mississippi State 69, #18 Texas A&M 60 #16 Arizona 81, St. John’s 72
2011 All-Tournament Team Presented by Toyota Arnett Moultrie (Mississippi St.) MVP presented by American Airlines
Nurideen Lindsey (St. John’s) Kourtney Roberson (Texas A&M) Jesse Perry (Arizona) Dee Bost (Mississippi St.)
Starkville Regional November 9 Akron 68, Mississippi State 58 November 7 Mississippi State 76, Eastern Kentucky 66 Lynchburg Subregional
Valparaiso Subregional
November 20 Lehigh 76, Eastern Kentucky 51 William & Mary 65, Liberty 64 November 19 Eastern Kentucky 63, William & Mary 44 Lehigh 90, Liberty 80 November 18 Lehigh 82, William & Mary 57 Eastern Kentucky 73, Liberty 65
November 20 Valparaiso 84, Duquesne 68 UDC 87, Indiana-Kokomo 48 November 19 Louisiana Tech 81, Akron 76 Valparaiso 79, Indiana-Kokomo 48 November 18 Duquesne 97, UDC 81 Valparaiso 62, Akron 59
Akron Subregional November 12 Akron 95, Hiram 65
@2KSportsClassic
Mississippi State accepts the Championship Trophy after defeating Arizona at Madison Square Garden. 2KSportsClassic.com | 11
2010
Championship Rounds
2K SPORTS CLASSIC
BENEFITING COACHES VS. CANCER
Regional Rounds Pittsburgh Regional November 10 #4 Pittsburgh 97, Illinois-Chicago 54 November 8 #4 Pittsburgh 83, Rhode Island 75
Austin Regional November 10 #25 Texas 89, Louisiana Tech 58 November 8 #25 Texas 83, Navy 52
College Park Regional
November 19 Championship Game #4 Pittsburgh 68, #22 Texas 66 Consolation Game #16 Illinois 80, Maryland 76 November 18 Semifinals #4 Pittsburgh 79, Maryland 70 #22 Texas 90, #16 Illinois 84 (OT)
2010 All-Tournament Team Presented by Toyota Ashton Gibbs (Pittsburgh)
[MVP presented by American Airlines]
Jordan Williams (Maryland) Demetri McCamey (Illinois) Jordan Hamilton (Texas) Travon Woodall (Pittsburgh)
November 10 Maryland 75, Charleston 74 November 8 Maryland 105, Seattle 76
Champaign Regional November 10 #16 Illinois 79, UC Irvine 63 November 8 #16 Illinois 84, Toledo 45 Toledo Subregional
Irvine Subregional
November 21 Illinois-Chicago 74, Rhode Island 68 Charleston 64, Toledo 51 November 20 Charleston 78, Illinois-Chicago 66 Rhode Island 76, Toledo 65 November 19 Rhode Island 76, Charleston 66 Illinois-Chicago 57, Toledo 51
November 21 Seattle 75, Navy 70 Louisiana Tech 76, UC Irvine 72 November 20 Louisiana Tech 80, Navy 65 UC Irvine 85, Seattle 77 November 19 Louisiana Tech 85, Seattle 72 UC Irvine 75, Navy 60
12 | 2KSportsClassic.com
Tournament MVP Ashton Gibbs drives to the basket during Championship Round game action. @2KSportsClassic
2009
Championship Rounds
2K SPORTS CLASSIC
BENEFITING COACHES VS. CANCER
Regional Rounds Syracuse Regional November 11 #25 Syracuse 100, Robert Morris 60 November 9 #25 Syracuse 75, Albany 43
Chapel Hill Regional November 11 #4 North Carolina 89, NC Central 42 November 9 #4 North Carolina 88, FIU 72
Columbus Regional
November 20 Championship Game #24 Syracuse 87, #4 North Carolina 71 Consolation Game #15 Ohio State 76, #12 California 70 November 19 Semifinals #24 Syracuse 95, #12 California 73 #4 North Carolina 77, #15 Ohio State 73
2009 All-Tournament Team Presented by Sports Illustrated Wes Johnson (Syracuse)
[MVP presented by American Airlines]
Jerome Randle (California) Evan Turner (Ohio State) Marcus Ginyard (North Carolina) Andy Rautins (Syracuse)
November 12 #17 Ohio State 72, James Madison 44 November 9 #17 Ohio State 100, Alcorn State 60
Berkeley Regional November 11 #12 California 95, Detroit 61 November 9 #12 California 75, Murray State 70 Albany Subregional November 22 Detroit 79, Alcorn State 59 Albany 71, Robert Morris 66 November 21 Robert Morris 107, Alcorn State 76 Detroit 66, Albany 54 November 20 Detroit 71, Robert Morris 59 Albany 71, Alcorn State 55
@2KSportsClassic
Miami Subregional November 23 James Madison 79, NC Central 66 Murray State 84, FIU 71 November 22 James Madison 81, FIU 68 Murray State 84, NC Central 61 November 20 Murray State 71, James Madison 43 FIU 83, NC Central 73
Tournament MVP Wes Johnson dunks during Championship Round game action. 2KSportsClassic.com | 13
2008
2K SPORTS CLASSIC
BENEFITING COACHES VS. CANCER
Regional Rounds Durham Regional November 11 #5 Duke 97, Georgia Southern 54 Houston 76, Presbyterian 57 November 10 #5 Duke 80, Presbyterian 49 Georgia Southern 65, Houston 63
Carbondale Regional November 12 Southern Illinois 80, Massachusetts 73 November 11 Southern Illinois 66, California (Pa.) 52 Massachusetts 90, Arkansas-Monticello 71
Championship Rounds November 21 Championship Game #5 Duke 71, Michigan 56 Consolation Game #4 UCLA 77, Southern Illinois 60 November 20 Semifinals #5 Duke 83, Southern Illinois 58 Michigan 55, #4 UCLA 52
2008 All-Tournament Team Presented by Sports Illustrated Kyle Singler (Duke)
MVP presented by American Airlines
Kevin Dillard (Southern Illinois) Darren Collison (UCLA) Manny Harris (Michigan) Gerald Henderson (Duke)
Los Angeles Regional November 13 #4 UCLA 64, Miami (Ohio) 59 Weber State 78, Prairie View A&M 68 November 12 #4 UCLA 82, Prairie View A&M 58 Miami (Ohio) 70, Weber State 66
Ann Arbor Regional November 12 Michigan 76, Northeastern 56 IUPUI 65, Michigan Tech 51 November 11 Michigan 77, Michigan Tech 55 Northeastern 73, IUPUI 60 14 | 2KSportsClassic.com
Tournament MVP Kyle Singler shoots during Championship Round game action. @2KSportsClassic
2007
2K SPORTS CLASSIC
BENEFITING COACHES VS. CANCER
Regional Rounds Lexington Regional November 7 Gardner-Webb 84, #20 Kentucky 68 Central Arkansas 69, Alabama A&M 59 November 6 #20 Kentucky 67, Central Arkansas 40 Gardner-Webb 69, Alabama A&M 55
Memphis Regional November 6 #3 Memphis 80, Richmond 63 Tennessee-Martin 66, Maine 62 November 5 #3 Memphis 102, Tennessee-Martin 71 Richmond 44, Maine 42
Championship Rounds November 16 Championship Game #3 Memphis 81, Connecticut 70 Consolation Game Oklahoma 69, Gardner-Webb 55 November 15 Semifinals #3 Memphis 63, Oklahoma 53 Connecticut 78, Gardner-Webb 66
2007 All-Tournament Team Presented by Sports Illustrated Chris Douglas-Roberts (Memphis) [MVP presented by American Airlines]
A.J. Price (Connecticut) Blake Griffin (Oklahoma) Grayson Flittner (Gardner-Webb) Derrick Rose (Memphis)
Norman Regional November 9 Oklahoma 80, Denver 50 San Francisco 87, East Central Oklahoma 70 November 8 Oklahoma 71, San Francisco 55 Denver 76, East Central Oklahoma 75
Storrs Regional November 8 Connecticut 82, Buffalo 57 Morgan State 77, Ohio Valley 66 November 7 Connecticut 69, Morgan State 65 Buffalo 89, Ohio Valley 82 @2KSportsClassic
Tournament MVP Chris Douglas-Roberts drives to the basket against Oklahoma. 2KSportsClassic.com | 15
2006
2K SPORTS CLASSIC
BENEFITING COACHES VS. CANCER
Regional Rounds Austin Regional November 10 St. Bonaventure 68, Alcorn State 59 Texas 92, Chicago State 66 November 9 Chicago State 98, St. Bonaventure 95 Texas 103, Alcorn State 44
East Lansing Regional November 9 Central Michigan 71, Brown 58 Michigan State 86, Youngstown State 61 November 8 Youngstown State 74, Central Michigan 50 Michigan State 45, Brown 34
Championship Rounds November 17 Championship Game Maryland 62, Michigan State 60 Consolation Game Texas 77 77, St. John’s 76 November 16 Semifinals Maryland 92, St. John’s 60 Michigan State 63, #18 Texas 61
2006 All-Tournament Team Presented by The Hartford D.J. Strawberry (Maryland)
[MVP presented by The Hartford]
Kevin Durant (Texas) Drew Neitzel (Michigan State) Avery Patterson (St. John’s) James Gist (Maryland)
New York Regional November 11 Loyola 65, North Florida 50 St. John’s 72, Navy 49 November 10 Navy 73, Loyola 61 St. John’s 74, North Florida 53
College Park Regional November 8 Hampton 74, New Orleans 73 Maryland 81, Vermont 63 November 7 Vermont 82, New Orleans 65 Maryland 102, Hampton 75 16 | 2KSportsClassic.com
Tournament MVP D.J. Strawberry dunks in the Championship Game. @2KSportsClassic
2005 - 2K Sports College Hoops Classic benefiting Coaches vs. Cancer Classic Madison Square Garden November 17-18, 2005 Hanes Beefy-T All-Tournament Team Championship Game Taurean Green (Florida) - MVP presented by Hanes Beefy-T Florida 75, #16 Syracuse 70 Al Horford (Florida) Consolation Game Gerry McNamara (Syracuse) #18 Wake Forest 78, Texas Tech 73 Trent Strickland (Wake Forest) Semifinals Jarrius Jackson (Texas Tech) Florida 77, #18 Wake Forest 72 (2OT) #16 Syracuse 81, Texas Tech 46 2004 - Coaches vs. Cancer Classic Madison Square Garden November 18-19, 2004 #6 Syracuse 77, #24 Memphis 62 #12 Mississippi State 67, Saint Mary’s 54 #24 Memphis 81, Saint Mary’s 66 #6 Syracuse 71, #12 Mississippi State 58 2003 - Coaches vs. Cancer Classic Madison Square Garden November 13-14, 2003 #21 Wake 85, Memphis 76 #23 Marquette 52, St. John’s 45 #22 Pittsburgh 71, Alabama 62 #18 Saint Joseph’s 73, #10 Gonzaga 66
All-Tournament Team Hakim Warrick (Syracuse) - MVP Gerry McNamara (Syracuse) Rodney Carney (Memphis) Lawrence Roberts (Mississippi State) Daniel Kickert (Saint Mary’s)
Players of the Game Taron Downey (Wake Forest) Travis Diener (Marquette) Carl Krauser (Pittsburgh) Jameer Nelson (Saint Joseph’s)
2002 - AT&T Wireless Coaches vs. Cancer Classic Madison Square Garden November 14-15, 2002 Memphis 70, Syracuse 63 #8 Alabama 68, #3 Oklahoma 62 #18 Marquette 73, Villanova 61 #4 Texas 77, #16 Georgia 71
Players of the Game Jeremy Hunt (Memphis) Mo Williams (Alabama) Dwyane Wade (Marquette) TJ Ford (Texas)
2001 - IKON Classic benefiting Coaches vs. Cancer Madison Square Garden November 8-9, 2001 Championship Game Arizona 75, #6 Florida 71 Consolation Game #2 Maryland 82, #16 Temple 74 Semifinals #6 Florida 72, #16 Temple 64 Arizona 71, #2 Maryland 67
All-Tournament Team Jason Gardner (Arizona) - MVP Will Bynum (Arizona) Brett Nelson (Florida) Lynn Greer (Temple) Juan Dixon (Maryland)
@2KSportsClassic
2KSportsClassic.com | 17
2000 - Coaches vs. Cancer Classic Madison Square Garden November 9-10, 2000 Championship Game #7 Kansas 82, St. John's 74 Consolation Game #17 UCLA 97, #12 Kentucky 92 Semifinals #7 Kansas 99, #17 UCLA 98 St. John's 62, #12 Kentucky 61
All-Tournament Team Kenny Gregory (Kansas) - MVP Omar Cook (St. John’s) Keith Bogans (Kentucky) Drew Gooden (Kansas) Earl Watson (UCLA)
1999 - Coaches vs. Cancer Classic Madison Square Garden November 11-12, 1999 Championship Game #13 Stanford 72, Iowa 58 Consolation Game #1 Connecticut 71, #10 Duke 66 Semifinals #13 Stanford 80, #10 Duke 79 (OT) Iowa 70, #1 Connecticut 68
All-Tournament Team Jaron Collins (Stanford) - MVP Jacob Jaacks (Iowa) Jason Collins (Stanford) Kevin Freeman (Connecticut) Chris Carawell (Duke)
1998 - Coaches vs. Cancer Classic Madison Square Garden November 10-11, 1998 Championship Game #7 Temple 59, Wake Forest 48 Consolation Game Illinois 65, Georgetown 50 Semifinals Wake Forest 75, Illinois 73 (OT) #7 Temple 65, Georgetown 49
All-Tournament Team Lamont Barnes (Temple) - MVP Robert O’Kelley (Wake Forest) Corey Bradford (Illinois) Quincy Wadley (Temple) Anthony Perry (Georgetown)
1997 - Coaches vs. Cancer Classic Continental Airlines Arena November 11-12, 1997 Championship Game Princeton 38, N.C. State 36 Consolation Game #19 Georgia 89, #22 Texas 87 Semifinals N.C. State 47, #19 Georgia 45 Princeton 62, #22 Texas 56
All-Tournament Team Brian Earl (Princeton) - MVP Luke Axtell (Texas) Kenny Inge (NC State) Steve Goodrich (Princeton) Ray Harrison (Georgia)
1996 - Atlantic City Shootout Atlantic City Convention Center December 7, 1996 Temple 76, Georgia Tech 58 St. Joseph's 67, Tulsa 64
18 | 2KSportsClassic.com
1995 - Atlantic City Shootout Atlantic City Convention Center December 9, 1995 Penn State 88, Penn 61 LaSalle 68, Marquette 65
@2KSportsClassic
MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN THE AVERAGE U.S. ADULT. Automotive
Truck: net any vehicle DM SUV: net any vehicle DM Any Vehicle: net any vehicle DM
182 199 186
Automotive Aftermarket
Automotive Do-It-Yourselfers Gasoline: spent $50+ past month Motor Oil: bought/changed any past year Tires: bought any past year
136 155 151 156
Beverages
Regular Domestic Beer: drank past week Imported Beer: drank past week Regular Soft Drinks: drank past week
149 160 145
Computers
Personal Computers: bought past year PC Hardware: bought past year Online Internet Service: use daily
150 162 179
Electronics & Entertainment
Electronics Store: shopped past month PC Software: bought $200+ past year Movies: Prefer to see in first two weeks of release
151 170 147
Financial
Securities: current market value of investments $50K+ Credit Cards: average monthly expenditure $450+
239 192
Household Appliances & Furnishings
Home Improvement: did work yourself past year Home Improvement/Hardware/Appliance Store: shopped past month Household Furnishings: big ticket items bought past year
169 151
Insurance
Auto/Vehicle Insurance: DM for company used Life Insurance: DM for company used Homeowner’s/Property Insurance: DM for company used
156 189 177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past year Jeans: bought any past year Athletic/Workout Wear: bought any past year Cross-Training Shoes: bought any past year
183 156 229 151
Personal Supplies
Razor Blades: used any past 6 months Shaving Creams/Gels: used any past 6 months Headache Remedies & Pain Relievers: used past 6 months Prescription Drugs: any prescription filled past month
162 152 149 151
Restaurants
Fast Food Restaurants: dined 9+ times past month Family Restaurants & Steak Houses: dined past month
166 166
Travel
Hotels: Business, stayed 5+ nights past year Airline Travel: Business, any round-trip flights past year Car Rental: Business Use, any rentals past year
192 223 192
152
To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
@2KSportsClassic
2KSportsClassic.com | 19
MALE FEMALE
80% 20%
AGE
3% of fans are 18-25 yrs old 38% of fans are 26-35 yrs old 20% of fans are 36-45 yrs old 17 % of fans are 46-55 yrs old 14% of fans are 56-65 yrs old 7% of fans are 66+ yrs old
EDUCATION
25% completed graduate school 34% completed college 41% completed high school
TV VIEWERSHIP
31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week
EATING OUT
22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week
HOUSEHOLD
15% have a household income of <$49,999 20% have a household income of $50,000 - $74,999 17% have a household income of $75,000 - $99,999 16% have a household income of $100,000- $124,999 32% have a household income of $125,000+
*Information collected from Turnkey Intelligence and on-site survey.
20 | 2KSportsClassic.com
@2KSportsClassic
“THE GARDEN” On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.
“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as THE WORLD’S MOST FAMOUS ARENA.” “It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!” “Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.” “The Garden is more than a building. The history is so rich, and people want to be a part of that history.”
- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane
@2KSportsClassic
2KSportsClassic.com | 21
Newspaper/Publication Newark Star Ledger TOTALS
Circulation
Readership
223,037 223,037
# of Ads
444,074 444,074
3 3
Total Circ. Total Readership 669,111 669,111
1,332,222 1,332,222
Digital
Dates
Locations
ESPN.com NJ.com NJ.com mobile app Behavior and Geo-targeted Ads
11/5-11/16 10/28-11/21 10/28-11/21
Run on Site Sports Pages App
60,532 32,003 12,926
968,515 800,083 323,144
10/28-11/21 1/1-12/31 3/9-11/22
Internet Home/Event Page Home/Event Page
66,283 540 42,828 215,212
1,657,075 197,212 11,092,452 15,038,481
Facebook TheGarden.com TOTALS
Impressions/Day
Total Impressions
Radio Station
Dates
Length
# of Units
Avg. Listeners
ESPN 98.7 ESPN 98.7 ESPN 98.7 ESPN 98.7 (Live Reads) WFAN 101.9 FM/ 660 AM (NY) WFAN 101.9 FM/ 660 AM (NY) TOTALS
11/11-11/22 11/11-11/22 11/11-11/22 11/11-11/22 11/1-11/16 11/1-11/16
:60 :30 :15 :10 :30 :15
24 24 24 24 25 10 114
31,140 31,140 31,140 31,140 64,132 32,066 220,758
Gross Impact 747,360 747,360 747,360 747,360 1,603,300 320,660 3,979,200
Television Network
Households
Dates
# of Units
Viewers
Gross Impact
MSG Network MSG+ TOTALS
10,909,198 10,909,198 10,909,198
10/28-11/22 10/28-11/22
197 90 287
8,812 3,273 12,085
1,735,964 294,570 2,030,534
Out of Home
Dates
Impressions/Day
Total Impressions
7th Avenue Marquees 8th Avenue Marquees 7th Avenue Arcade Banner Times Square Placement TOTALS
9/15-11/22 9/15-11/22 10/01-11/16 11/18-11/20
1,000,000 700,000 600,000 1,500,000 3,800,000
65,000,000 45,500,000 14,400,000 4,500,000 129,400,000
TOTAL ADVERTISING IMPRESSIONS: 151,780,437 @2KSportsClassic
2KSportsClassic.com | 23
Ticketmaster Alert 4 e-mails to over 1 million subscribers
Gazelle Group Database 5 e-mails to over 14,000 customers
Plum Benefits 1 discount e-mail sent to over 20,000 corporations in NYC
Travelzoo.com 2 e-mails to over 100,000 subscribers
New York Knicks 2 e-mails to 7,000 plus subscribers New York Liberty 2 e-mails to 5,100 subscribers New York Rangers 2 e-mails to over 6,000 subscribers Madison Square Garden Sports 2 e-mails to over 45,000 subscribers American Express 1 e-mail to over 1,000,000 subscribers Living Social 1 e-mail to over 1,600,000 customers
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University of Connecticut Database 2 e-mails to over 40,000 subscribers Indiana University Database 2 e-mails to 85,000 members Boston College Database 2 e-mails to 25,000 subscribers University of Washington Database 2 e-mails to 16,700 subscribers WFAN 1 e-mail to 100,000 subscribers
OVER 7.4 MILLION IMPRESSIONS
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The Best Tournaments on the World’s Biggest Stage... 2K SportS ClaSSiC benefiting Wounded Warrior project roject Championship rounds • November 21 & 22 Madison Square Garden • New York, N.Y. regional rounds at Host Sites • November 12-17 indiana • Connecticut • Boston College • Washington 11/12 LIU Brooklyn at Indiana 6 p.m. 11/14 Toledo at Boston College 7 p.m. Detroit at Connecticut 7 p.m. UC Irvine at Washington 11 p.m. 11/17 Boston Univ. at Connecticut 12 p.m. Stony Brook at Indiana 5 p.m.
11/17 Florida Atlantic at Boston College 8 p.m. Eastern Washington at Washington 8 p.m. 11/21 Semi: UConn vs. Boston College 7 p.m. Semi: Indiana vs. Washington 9 p.m. 11/22 Consolation Game 5 p.m. Championship Game 7:30 p.m.
proGreSSive leGeNdS ClaSSiC Championship rounds • November 25 & 26 Barclays Center • Brooklyn, N.Y. regional rounds at Host Sites • November 17-december 1 pittsburgh • Stanford • texas tech • Houston 11/17 Lehigh at Houston 2 p.m. Howard at Pittsburgh 5 p.m. 11/18 Texas Southern at Texas Tech 9 p.m. 11/20 Lehigh at Pittsburgh 7:30 p.m. 11/21 Howard at Houston 8 p.m. Texas Southern at Stanford 10 p.m.
11/25 Semi: Pitt vs. Texas Tech 7:30 p.m. Semi: Stanford vs. Houston 9:30 p.m. 11/26 Consolation Game 7 p.m. Championship Game 9:30 p.m. 12/1 South Dakota State at Stanford 8 p.m.
BlaCKroCK GotHaM ClaSSiC Showcase Game • december 21 Madison Square Garden • New York, N.Y. additional Games at Host Sites • december 12-18 Notre dame • ohio State • Bryant • delaware • South dakota State 12/9 Bryant at Notre Dame 7 p.m. 12/11 North Dakota State at Notre Dame 7 p.m. Bryant at Ohio State 7:30 p.m.
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8:15 p.m. 12/14 North Dakota St. at Ohio State 12/18 Delaware at Ohio State 7 p.m. 12/21 Notre Dame vs. Ohio State 7:30 p.m.
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Advertisement that ran in the November 2013 issue of Basketball Times. @2KSportsClassic
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2K Sports Classic
benefiting Wounded Warrior Project
November 21 & 22 Madison Square Garden Indiana | Connecticut | Boston College | Washington @2KSportsClassic
S pe
c
nt Offer! u o c s i ial D
10! Ticketm $ e Promo Cod aster.com Sav e *
: STA
RLEDGER
Progressive Legends Classic November 25 & 26 Barclays Center Pittsburgh | Stanford | Texas Tech | Houston @LegendsBBall
*Promotion is good for select seats. Cannot be combined with any other offer. Not valid on previously purchased tickets.
Print advertisement which appeared in The Star-Ledger. 26 | 2KSportsClassic.com
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Examples of posters, banners, and in-arena ads. @2KSportsClassic
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TIMES SQUARE IN NEW YORK CITY
Event ads ran on NASDAQâ&#x20AC;&#x2122;s three digital signs in Times Square for three days. 28 | 2KSportsClassic.com
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Animations that ran as Banner Ads on ESPN.com, NJ.com, & Yahoo.
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Endpage on commercial unit that ran in the New York metropolitan area on MSG Network and MSG Plus.
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Advertisement that was used on the 2K Sports Classic Facebook page.
10â&#x20AC;&#x2122; x 15â&#x20AC;&#x2122; banner displayed in the Hospitality Room inside Madison Square Garden.
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MOBILE APPLICATION
Wounded Warrior Project appeared throughout the Event mobile application on the main screen, a WWP dedicated page and rotating banner advertisements.
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The Event Facebook Page has over 2,000 â&#x20AC;&#x153;Likes.â&#x20AC;?
The Event Twitter Page has over 800 followers.
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Minutes of unobstructed exposure on the courtside signage Date 11/21/13 11/21/13 11/22/13 11/22/13
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Game Connecticut vs. Boston College Indiana vs. Washington Boston College vs. Washington Connecticut vs. Indiana
Network ESPN2 ESPN2 ESPNU ESPN2 TOTAL TIME
Time 3:57 1:48 1:29 1:31 8:45
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Wounded Warrior Project artwork appeared on the digital courtside signage during the Championship Round games.
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Wounded Warrior Project also appeared on the Event courtside signage.
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Minutes of exposure for the baseline decals
Sponsor WWP Baseline Court Decals
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UConn vs. Boston College 32:19
Indiana vs. Washington 24:51
Boston College vs. Washington 26:51
Indiana vs. UConn 28:41
Totals 1:52:42
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Wounded Warrior Project appeared on each baseline as well as on banners displayed at court level at each corner of the arena.
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Minutes of unobstructed courtside signage Game UConn vs. Boston University
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Date 11/17/13
Network ESPNU
Timing 1:51 1
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Wounded Warrior Project appeared on the courtside signage during the Storrs Regional Round games.
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UConnâ&#x20AC;&#x2122;s Honorary Captain, Micah Welintukonis was honored at center court during a Storrs Regional Round game.
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Wounded Warrior Project appeared on the scoreboard at each Storrs Regional Round game (above). A WWP on-site display was set up in arena concourse (below).
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Minutes of unobstructed courtside signage Game
Date
Boston College vs. Florida Atlantic
11/17/13
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Network ESPNU
Timing 3:07
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Wounded Warrior Project appeared on the courtside signage during each Boston Regional Round game.
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Boston Collegeâ&#x20AC;&#x2122;s Honorary Captains, Ryan Casavant and William Ramos were honored at center court during both Boston Regional Round games.
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Wounded Warrior Project set up on-site displays in the arena concourse where volunteers discussed WWPâ&#x20AC;&#x2122;s mission with fans and helped raise awareness.
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Fans stopped by the WWP on-site display (left) and Washingtonâ&#x20AC;&#x2122;s Honorary Captainâ&#x20AC;&#x2122;s Kim Fox and Richard Harrison talk with the volunteers (below).
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TELEVISION
- The 2K Sports Classic benefiting Wounded Warrior Project was featured in ESPN’s promotional spots and on ESPN.com’s early-season tournament preview show. - National, regional, and local sports highlights shows. - Local news network sports coverage.
RADIO - Championship Round coaches participated in interviews on WFAN Radio.
NATIONAL TELECONFERENCE
- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
SOCIAL MEDIA
- The 2K Sports Classic benefiting Wounded Warrior Project has become very active in social media. The event’s Facebook and Twitter pages continue to grow. - In 2013, a Twitter campaign was used to spread news about the event through the national and local media. - In addition, several head coaches promoted the event on their Twitter accounts.
UConn Head Coach Kevin Ollie talks with the press after defeating Indiana in the Championship game.
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7TH AND 8TH AVENUE MARQUEES AND BANNER
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Wounded Warrior Project also appeared on the LED ribbon signage and on the video board during all PA announcements during the Championship Rounds.
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A Wounded Warrior Project “Text to Give” video also played on the video board at Madison Square Garden during each Championship Round game.
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Wounded Warrior Project on-site displays were set up throughout the arena concourse at Madison Square Garden.
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The coaching staff for each team wore Wounded Warrior Project branded ties and pins (above). The ball boys wore Wounded Warrior Project branded t-shirts (below).
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SPONSOR RECOGNITION AND AWARDS
2Kâ&#x20AC;&#x2122;s Pete Welch welcomes Jeremy Chwat and Wounded Warrior Project to the Event.
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The Honorary Captains for each team were honored at center court during each game their team played in during the Championship Rounds.
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The Pre-Game Hospitality Reception was held at Madison Square Gardenâ&#x20AC;&#x2122;s Club Bar and Grill.
Guests enjoyed a buffet spread and drinks before heading to their seats. @2KSportsClassic
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As the nationâ&#x20AC;&#x2122;s premier early-season college basketball event, the 2K Sports Classic benefiting Wounded Warrior Project annually receives tremendous press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in the New York metropolitan area, the two Subregional Round sites, and the local news areas in which the participating institutions are located. In 2013, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the 2K Sports Classic benefiting Wounded Warrior Project was featured in articles in, but not limited to, the following media: - USA Today
- New York Daily News
- Seattle Times
- SI.com
- New York Post
- Tacoma News Times
- Yahoo.com
- Newark Star Ledger
- Indianapolis Star
- ESPN.com
- Newsday
- New Haven (CT) Register
- CBSSports.com
- ESPNNY.com
- Hartford (CT) Courant
- NBCSports.com
- ESPN The Magazine
- Connecticut Post
- FoxSports.com
- SNY.com
- Bloomington (IN) Herald Tribune
- SportingNews.com
- Bleacher Report
- Fort Wayne (IN) News Sentinel
- New York Times
- Boston Globe
- Spokane (WA) Spokesman-Review
In all, over 100 reporters and photographers representing more than 60 media outlets were issued credentials to the Championship Rounds of the 2013 2K Sports Classic benefiting Wounded Warrior Project.
Indiana head coach, Tom Crean and players Will Sheehey and Yogi Ferrell talk with the media.
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