<xx< Four reports to help you show your expertise to clients Statistics help you set yourself apart from the rest and provide insights on your local market. But where should you start? Bright MLS offers a variety of reports and information you can use to showcase your knowledge. Here are four reports that are available to you through Bright as part of your MLS subscription. You can easily access all of these reports under the Market Research menu when you log in to BrightMLS.com.
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Industry Watch: The Industry Watch provides a quarterly report by county. It provides easy-to-view key metrics, such as median sale price, closed sales and months' supply. The report compares the metrics year-over-year and by county. This report is great to bring to a listing appointment or just to use when pulling quick statistics for a Facebook or blog post.
Market Statistics: The Market Statistics Report lets you get a little more granular. You can choose stats by MLS area, school district or county. You can even exclude or add multiple areas into one report. The report provides an at-a-glance view of inventory, closed sales, pending sales and more. This report is great for buyers who may be in a specific price range and need to understand the current state of inventory and the importance of moving quickly when they find a home they like.
Performance Reports: How are local buyers interacting with your listing or with listings in your area? The Performance Report offers granular details about Client Portal activity, email activity and showing activity on competitive listings in your region. Competitive listings are listings that similar buyers may be viewing and considering. This report is valuable for conversations with both buyers and sellers, as it includes information they can’t access anywhere else, and describes market activity over the last 28 days. Armed with this knowledge, subscribers can aid buyers in making timely, realistic and competitive offers, as well as counsel sellers on pricing and marketing strategies based on objective market data about similarly suited properties.
SmartCharts: As a Bright subscriber, you have access to regional and county-level statistics and reports in SmartCharts. You can access shareable charts and reports showcasing closed sales, days on market and market inventory.
In addition to these reporting tools, you can also keep track of how the market is faring during the COVID-19 pandemic. Bright’s COVID-19 weekly housing market data reporting focuses on market trends, sales activity and status changes, providing you with information and timely insights to support your clients’ goals. You can access all of the latest information on this report at BrightMLS.com/MarketUpdates.
Want to learn more about Bright reports and other statistical tools? Our special Bright statistical tools class, “Statistically Speaking,“ dives into all of these reports and more. Register at BrightMLS.com/Training. You can also have your broker schedule a virtual office visit with Bright Customer Success Coach Steve Hoover (Steve.Hoover@brightmls.com) or Meagan Longerbeam (Meagan.Longerbeam@brightmls.com) to review all the ways you can pull market statistics. 30 CAPITAL AREA REALTOR ® — September/October 2020
