Get Connected Magazine - September 2018

SEPTEMBER 2018

The Magazine of The Electrical Goods Industry www.gcmagazine.co.uk

INSIDE:

EASY LIVING Great design and technology have taken a lot of the physical (and mental) effort out of washing and ironing. GC looks at the best opportunities for UK retailers in this strong sector

CE ACCESSORIES In a fiercely competitive CE market, it’s often the accessories – headphones, remotes, TV stands & brackets, batteries, cables and the like – that deliver the best retail margins. George Cole finds out what’s trending

GEORGE COLE GETS CONNECTED Is HD vinyl the way forward for groovers? And would your customers pay £20,000 for a laser turntable? George Cole looks at hi-tech digital ideas on the outskirts of the audio market

FROM THE BENCH Alan Bennett looks at ways of making money out of the services associated with consumer electronics

CONTENTS

INSIDE...

04 Editorial Comment 06 The Word

In and around the industry

12 14 12

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No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without the prior permission of the publisher. Get Connected is published by Mud Hut Publishing Ltd, Greyfriar Cottage, Winchester Road, Chawton, Alton, Hampshire GU34 1SB.

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Easy Living – Laundry & Garment Care There’s something for everyone among the laundry & garment care appliances of the 21st century – even in a world where speed, ease, simplicity, resource saving and high performance are expected as standard

MEACODRY ABC RANGE OF DEHUMIDIFIERS

Editor in Chief: Marlinda Conway Telephone: 01420 886 33 marlinda@gcmagazine.co.uk

The Product Gallery

18

George Cole Gets Connected

19

From the Bench

HD vinyl for groovers, and a laser turntable that doesn’t give you the needle? George Cole on some of the technologies that haven’t caught on – yet

Alan Bennett on the money-making opportunities when retailers sell the services as well as the products

20 Consumer Electronics Accessories

Headphones, remotes, TV stands and wall brackets, batteries, cables... There’s margin in the accessories if retailers pick the right mix for their customer base. George Cole investigates

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SEPTEMBER 2018

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EDITORIAL COMMENT

“I guess if you’re rich enough to have a tax bill of millions, you’re rich enough to pay a lawyer to make sure you don’t have to pay it.”

Sometimes, there are so many things happening in the financial, commercial and social life of the UK that it is difficult to choose what to write about. This is one of those times. But it does bring into focus the fact that it’s all relevant, and the current troubles of retailers and high streets in the UK – our troubles – are not isolated, but the result of a bigger picture

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ast week in London I walked west from Bermondsey to Tower Bridge, and along the Thames all the way to Vauxhall. A couple of miles in which I saw people in underpasses sleeping on cardboard boxes, and countless new blocks of “luxury” riverside apartments, largely unoccupied, and described by my companion as “big safety deposit boxes” for oligarchs to launder the gains of their criminal activities overseas. A bit of a generalisation, perhaps, but enough to make us wonder why nothing much seems to be done about either. It’s not for us naïve people to suggest solutions; just to reveal our naivety by questioning how extreme poverty and brazen money laundering on this scale can exist next to each other, in plain sight, in the capital city of a great, rich Western democracy, and remain unaddressed. Somebody needs to be ashamed, but it seems only to be the people who can’t actually do anything about it who feel any shame.

We’re hearing that local councils are going broke because central Government wants them to pay for local services with local taxation. It doesn’t take a genius to see that some are failing because of incompetence and cronyism, and some because (who’d have thought it?) the areas of greatest social need are also those where the population yields the least in

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local taxation. To think a “one size fits all” approach is the answer, is as stupid as to think there’s a single answer to “saving the High Street.”

We’re seeing pension theft on a grand scale: In the private sector, private equity companies and “turnaround specialists” are getting hold of companies, asset-stripping, and ditching responsibility for employees’ hard-earned pension contributions, which are then (inadequately) made up from the taxpayer-funded pensions compensation scheme; in the public sector, older people are casually told they won’t be getting any money when they expected to, but maybe five or seven years later.

We’re also seeing big internet retail and tech companies earning a lot of money here but paying very little in UK taxes. I guess if you’re rich enough to have a tax bill of millions, you’re rich enough to pay a lawyer to make sure you don’t have to pay it. Icing on that cake: Facebook is refusing to hand over to the UK police evidence that may be vital to a UK murder case, insisting on a long and expensive process that involves the US Justice Department.

Why is this relevant to our industry? It’s relevant because what happens in London, and in big business, profoundly affects local businesses and high streets across the country. For us and for all of UK commerce, the decisions are being made by people who have absolutely no conception of actual poverty, and absolutely no fear of an indigent, miserable old age. Their pensions are pretty good.

As we’ve said before, there’s plenty of money. It just that the crooks have got it, and they’re being helped to take more – and to keep it. As the former Mrs Trump famously said: “Only the little people pay taxes.”

REGISTER ONLINE for your FREE COPY of Get Connected Magazine www.gcmagazine.co.uk

Marlinda Conway Editor in Chief

Terry Heath Editorial & Publishing Director

Will Dobson Creative Director

James McIntosh Consumer Consultant

George Cole Consumer Electronics Consultant

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THE LATEST ELECTRICAL GOODS INDUSTRY NEWS

SHOP PRICES BREAK 5-YEAR DEFLATIONARY CYCLE

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hop prices entered inflationary territory for the first time in more than five years, recording a 0.1% increase in August against a 0.3% decline in July.

The 63-month cycle of deflation finally broke as food inflation accelerated to 1.9% in August from July’s rate of 1.6% and non-food deflation eased to 1.0% from 1.4% respectively – the lowest rate since April 2013.

The British Retail Consortium said lower non-food price deflation was driven by a shift in the approach to promotional activity by a number of retailers, while strong demand for summer products earlier in the season reduced the need for discounting on such lines.

BRC Chief Executive Helen Dickinson commented: “Despite significant increases in costs in the supply chain, this month’s figures show that retailers are keeping price increases faced by consumers to a minimum.

“However, current inflationary pressures pale in comparison to potential increases in costs retailers will face in the event that we leave the EU without a deal. If that does happen, retailers will not be able to shield consumers from price increases.”

EXTREME WEATHER LIFTS FIRSTHALF ONLINE RETAIL SALES

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nline retail enjoyed a 16.8% yearon-year rise in growth during the first half of 2018, with extreme weather conditions such as the Beast from the East and Britain’s hottest June in over 40 years helping the sector produce strong sales results every month.

According to the Capgemini IMRG eRetail Sales Index. E-retail has in fact seen the highest average first-half year-on-year growth since 2011 – above the 5-year average of 14.1%.

The average basket value was at its highest for the decade, at £94, outshining the 5-year average of £85.

As the UK was hit by freak cold weather in the first-quarter of the year, e-retail grew by 15.3% as high street footfall moved online. And as the nation experienced some unseasonably hot weather in the second quarter, sales continued to go from strength to strength to record growth of 18.2%.

Yet in spite of this impressive growth, conversion rates for online retailers actually decreased during every month but May. IMRG said this could be accredited to the

continued trend of online shopping via smartphone devices, which account for a larger share of total online sales but feature lower (albeit increasing) conversion rates.

Spending via smartphone devices was up 39% in Q2 against the same quarter last year, although growth rates are inevitably starting to slow as this channel reaches maturity.

Andy Mulcahy, strategy and insight director at IMRG, said: “The performance for online sales in the first half of the year has been a lot stronger than anticipated. There are a number of factors that may be influencing that – the extreme weather events (both hot and cold), the Royal Wedding, World Cup etc. – and it might be possible that the feel-good elements associated with some of those events has encouraged people to spend a bit beyond their means.

“This could mean that we see a pinch on shopper spend as we move through Q3, which may lead to an imbalance in online retail growth between the first and second halves of the year.”

JOHN LEWIS REBRANDS John Lewis and Waitrose have rebranded with the addition of ‘& Partners’ on their logos, acknowledging the status of the businesses’ 83,000 Partners for the first time in the John Lewis Partnership’s history.

‘John Lewis & Partners’ and ‘Waitrose & Partners’ were unveiled 4th September on the facades of John Lewis’s flagship shop on Oxford Street, which has undergone a multi-million pound refurbishment, and at a selection of other stores as well as online.

The full identity change to all 50 John Lewis and 348 Waitrose store fronts and the combined fleet of 3,500 lorries and vans is being phased over a number of years to tie in with refurbishment plans.

In addition to the rebranding, the John Lewis Partnership said in June that it would continue to invest in the businesses at a rate of £400m-£500m per year to enable them to differentiate from other retailers by innovating in products, customer service and services.

“Both retailers are investing in their Partners to enhance their skills and product knowledge in order to deliver exceptional experiences,” the retailer said. These include the creation of Customer Service Ambassadors who provide “warm and personalised” customer service front of store.

Paula Nickolds, John Lewis & Partners Managing Director, said: “Our Partnership business model and the inherent strength of our Partners really sets us apart. That’s why the change to our visual identity this week puts Partners back at the heart of everything we do. This move not only reflects the business we have become, but more importantly, the business we want to be.”

“Our The launch of the new Partnership identity is supported business model by the first joint John Lewis & Partners and and the inherent Waitrose & Partners strength of our national marketing Partners really campaign – the single biggest campaign for sets us apart.” both brands outside of Christmas.

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MEACO DD8L ZAMBEZI

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Grentham Rush (left) with colleagues Scott Perry and Carol Bassam outside the new Huntingdon branch

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AWARD WINNING AIR TREATMENT SOLUTIONS TO BOOST YOUR SALES

ughes Trade has announced a record year, with latest figures showing the company grew by 23% to achieve a turnover of £20 million.

General manager Paul Chisnall said the firm’s success has been built on giving great service to new and existing customers both at home and overseas, and particularly large growth in the rental side of the business.

Hughes announced the figures as it revealed details of its recently relocated Cambridge operation, which has now moved to larger premises on the outskirts of Huntingdon. The new branch, situated just off Junction 23 on the A14, is managed by Grentham Rush.

DIXONS CARPHONE DATA BREACH HITS 10 MILLION

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ixons Carphone has announced that approximately 10 million records containing personal data may have been accessed during a data breach that took place in 2017 but was only discovered by the retailer in June this year.

The company said that it found evidence that some of the data may have left its systems, but the records do not contain payment card or bank account details and there is no evidence that any fraud has resulted.

“We are continuing to keep the relevant authorities updated,” the retailer said in a statement.

“Since our data security review uncovered last year’s breach, we’ve been working around the clock to put it right,” said Chief Executive Alex Baldock.

“Again, we’re disappointed in having fallen short here, and very sorry for any distress we’ve caused our customers. I want to assure them that we remain fully committed to making their personal data safe with us.”

Joseph Carson, Chief Security Scientist at cybersecurity firm Thycotic, said Dixons Carphone’s experience is a common one for many victims of a cybercrime.

“When you discover a breach, start your incident response and digital forensics you will start to uncover many unexpected surprises.

“I believe that Dixons Carphone could have carried out better incident response and communications relating to the impacted customers. Like many companies have done in the past, they disclosed data breach numbers while the digital forensics was still ongoing, and we are likely still to find out the real impact of this data breach.

“The good news is that they are working with cybersecurity professionals and implementing security and protection from unauthorised access, which for many companies is still a major gap in cybersecurity today.”

£2 from the sale of each DD8L Zambezi Dehumidifier supports the work of the DSWF in saving the African Elephant.

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UK DEBUT FOR WORLD’S THIRD LARGEST TV MANUFACTURER

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hinese TV brand TCL, reportedly the world’s third largest TV manufacturer, has officially entered the UK market with its UK debut range now available in retail channels and fully supported.

TCL entered the European market in 2004 by partnering with Thomson in France to create the joint venture TTE Europe to sell televisions under the Thomson brand. In 2009, TCLbranded products became available across several European territories.

The TCL collection launched in the UK includes 4K Smart TVs ranging from 43” to 65”.

Products are fully compliant with terrestrial broadcasting services and applications combining catch-up, on-demand services and live television in one place with no monthly cost.

TCL UK Country Manager Bernie Chen, who was appointed to the role early 2018, said: “We see the UK market as one of great opportunity for TCL and are delighted to be up

John Pickering

and running now, continuing the global success story that is TCL.” TCL was created in China in 1981 and now considers itself a major player in the global consumer electronics market. In 2017 it became the third biggest selling brand in North America, with LCD TV volumes rising by 16.4% to 23.3 million units, including 15.1 million smart TVs and 5.8 4K TVs representing a year-on-year increase of 42.5% and 46% respectively.

Derek Miller has been named president of the International Housewares Association, succeeding Phil Brandl who retires at the end the year.

John Cohring

Compliance with a heart

German appliance manufacturer Miele has appointed John Pickering as Managing Director of its GB subsidiary, succeeding Simon Grantham who left the business earlier this year.

Derek Miller

Whirlpool UK Appliances has announced the appointment of former Channel Director John Cohring to the role of Commercial Director.

LG TO “DRIVE EVOLUTION” OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES

LG

Recycling Lives Compliance Services is an industry-leader, delivering compliance with European legislation for WEEE, packaging and batteries.

Part of the national Recycling Lives Group, it is also delivering social value through associated charity programmes,

uniquely allowing clients to report CSR from their compliance contracts.

✓ Total compliance service ✓ Best value ✓ Real social benefit

Electronics has announced the establishment of a major new AI research presence in North America, in collaboration with leaders in academia and start-ups.

The new AI Research Lab in Canada is an extension of the newly expanded LG Silicon Valley AI Lab in Santa Clara, California and augments the company’s global research capabilities which include AI labs in South Korea, India and Russia.

LG also said it is entering into a new research partnership with the University of Toronto.

“Early implementations of AI in connected devices today are setting the stage for tomorrow’s smart cities, smart homes, smart businesses and smart devices, all with capabilities that no-one has even dreamed of yet,” commented President and Chief Technology Officer Dr I.P. Park. “AI will ultimately touch everybody’s lives, transforming the way we live, work and play.”

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wan is re-entering the UK floorcare market in partnership with North American vacuum cleaner brand Eureka, which was acquired by China’s Midea Group from Electrolux at the end of 2016.

A new floorcare collection destined for the UK will be available from October 2018.

THE LATEST ELECTRICAL GOODS INDUSTRY NEWS

BIG RED LAUNCHES REVO DISPLAY COMPETITION

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ig Red Sales is launching a nationwide window/in-store display competition offering a night for two in Paris, including flights and luxury accommodation, for the best display of Revo digital radios.

Runners-up prizes include a meal for two at a restaurant of the retailer’s choice and a Revo SuperConnect multiformat radio worth £299.

The competition will run during October and November.

The winning retailers will be notified by the end of December 2018.

HOOVER IN EXCLUSIVE FLOORCARE PARTNERSHIP WITH CONNECT

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oover Candy Group has partnered with trade distributor Connect Distribution to offer an exclusive range of vacuum cleaners to independent retailers.

The gunmetal grey collection comprising eight models including the new H-Free cordless stick vacuum cleaner is available only to the Birmingham-based distributor’s customers.

Connect Distribution is establishing a dealer scheme giving customers access to a suite of commercial support to assist with sales and marketing.

The first deliveries to retailers across the UK are expected to be made in October 2018.

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SHORTCUTS The Radius buying group has added the German all-in-one DAB radio brand Sonoro to its portfolio.

Groupe SEB brand Tefal has turned its attention to developing the market for Garment Steamers, with a 6-week campaign intended to “totally energise” the sector.

The brand is using above-the-line and below-the-line channels to educate consumers on the benefits of products.

Range cooker brand Leisure has launched a cash-back promotion intended to help retailers capitalise on the seasonal peak sales period. The 19-week incentive runs until 23rd January 2019, offering consumers the opportunity to claim up to £250 cash back across selected Leisure 90cm, 100cm and 110cm range cookers.

Freeview Play is to roll out on Loewe televisions via a software update available in October.

Compatible TV ranges are the bild 3, bild 4, bild 5 OLED, bild 7 and bild 9 (all models with chassis SL4).

Bradshaw Luxury, formerly Bradshaw Appliances, has been appointed by German appliance brand Küppersbusch as sole distributor to the bespoke kitchen channel in England and Wales.

CROSSWAVE

™

Simultaneously vacuum and wash the floors in your home in one easy step

Crosswave is a first of its kind multi-surface floor cleaner and has sold more than 350 000 units globally since launch its launch in 2017. It washes, vacuums and dries your floors all at the same time. It has powerful suction to rid your floors of unwanted dirt and dust, whilst simultaneously scrubbing using the unique multi-surface brush roll. You can use it on rugs, tiles, sealed wooden floors, laminate, lino, and vinyl.

Features & Benefits: •Simultaneously vacuum and wash the floors in your home in one easy step •Superior 3-in-1 wet floor cleaning, eliminating the cleaning steps and tools normally used •Clean multiple floor types in one action •Digital touch controls for an intuitive and convenient control of cleaning •Crosswave has a pivoting head that makes it easy to manoeuvre under and around furniture As one of the biggest and fastest growing dedicated floorcare brands in the world BISSELL UK & EIRE has gone through a complete transformation during the last 12 months since being under the control of the Beam Group. Known for their Premium Brand Management, BISSELL is complimentary to their stable of brands which include KitchenAid, Sage, Dualit and Magimix amongst others.

With a key focus on 3 core product categories wash, spot clean and carpet cleaning, limited distribution and a premium brand strategy BISSELL will soon be back to the prominent position within the wet cleaning category in the UK and EIRE.

For more information please contact Beam Group: sales@beamgroup.co.uk Tel : 01954 231616

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A taste of IFA Berlin 2018 www.gcmagazine.co.uk Beko’s AquaTech™ technology excites IFA Berlin can be a rather taxing experience when it comes to sorting out which technologies are new and which are being re-presented for another year. And there are many this year that we’ve seen before.

From Beko we have a vacuum blender that, if not the same product as shown at IFA 2017 and currently for sale on the brand’s website is remarkably similar, and refrigeration technologies including EverFresh+® 0 °C, FreshGuard® and DoorAssist®.

But what has appeared to excite many punters is a washing machine with AquaTech™ technology, which claims a 50% faster cycle time without compromising the cleaning result, and programmes which all take under two hours to complete.

Find out more at https://gcmagazine.co.uk/?p=19254

LG first to launch 8K OLED TV LG Electronics claimed a “world first” with the introduction of its 8K OLED TV. The 88-inch model features over 33 million selfemitting pixels to produce the unequalled contrast ratio and true blacks that define OLED TV picture quality.

While the 8K TV sector is still in its infancy, it is expected to grow to more than 5 million units by 2022.

Find out more at https://gcmagazine.co.uk/?p=19247

M Touch interface for new Miele laundry range

Grundig unveils Massimo Bottura collection Grundig unveiled its first kitchen appliance collection in collaboration with chef and brand ambassador Massimo Bottura.

The collection comprises a Kitchen Mixer, Toaster, Coffee Machine, Power Blender and Hand Blender embellished with Bottura’s signature and the words ‘Cooking is an act of love’.

The distinctive range is finished in matte black and antique gold.

Find out more at https:// gcmagazine.co.uk/?p=19275

Miele presented a new range of W1 washing machines and T1 heat pump dryers equipped with the brand’s intuitive M Touch interface and WiFi connectivity, so users can take advantage of the Miele@mobile app and associated benefits such as the interactive Wash Assistant and Drying Assistant (no explanation needed) and the ability to order detergent through ShopConn@ct.

Find out more at https://gcmagazine.co.uk/?p=19279

Philips launches OLED TV with B&W sound system Philips TV displayed the OLED+ 903, the first product of its partnership with Bowers & Wilkins.

‘Sound by Bowers & Wilkins’ is accompanied by the latest OLED technology working with a new 2nd generation version of Philips’ P5 Perfect Processing Engine and three-sided Ambilight system. The unit will launch in October this year in 55” and 65” versions.

Find out more at https://gcmagazine.co.uk/?p=19264

Neato connected models personalise home cleaning Robotic vacuum cleaner brand Neato announced the new Botvac D4 and D6 Connected – two models which join an enhanced version of the flagship Botvac D7 Connected.

The D4 has LaserSmart™ mapping and navigation, and both this model and the D6 feature Multiple Floor Plans with No-Go Lines – a benefit which until now existed only on the D7. Find out more at https://gcmagazine.co.uk/?p=19283

Loewe creates “first ever” TV with integrated sound personalisation Loewe announced a series of new updates to its TV collection, the most significant the result of a partnership with Mimi Hearing Technologies to develop Mimi Defined™ for the “first ever” TV with integrated sound personalisation.

Loewe likens the concept to wearing glasses to correct a blurred image. Mimi Defined™ TVs can adapt to individual hearing, so every detail can be heard with clearer, more balanced sound.

Find out more at https://gcmagazine.co.uk/?p=19271

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PRODUCT GALLERY

Sony UBP-X500 4K HDR Blu-ray™ player Sony’s latest Blu-ray player offers native 4K HDR Blu-ray™ playback with Dolby Atmos pass-through for a cinema-like experience, and a wide range of multi-media and format support including DVD, SACD, and most digital high-resolution audio and video formats. The unit also provides advanced upscaling for detailed images with non-4K content.

www.sony.co.uk

Denon CEOL N10 Hi-Fi CD receiver Denon’s lifestyle Network Music System – the CEOL N10 Hi-Fi CD receiver – offers Bluetooth, Wi-Fi, AirPlay 2 and HEOS network connectivity, and incorporates Amazon Alexa voice compatibility. The unit has two-way speakers with 12cm woofer and 3cm soft dome tweeters and is designed with simple geometric lines and illuminated touch-sensitive control.

It is available in grey, white or black.

www.denon.com

Montpellier launches wallmountable tumble dryer Montpellier has launched a wall-mountable vented tumble dryer – ideal for homes where space is at a premium. The compact MTD25P is 58.5cm high, 49.5cm wide and 41.5cm deep and can also be sited on a worksurface as the controls are located at the bottom of the appliance. The product has a 2.5kg capacity with two heat settings, five drying combinations and a 200-minute timer.

www.montpellier-appliances.co.uk

Meaco’s quietest dehumidifiers…

The new MeacoDry ABC range of dehumidifiers is the quietest the company has produced and is said to push the boundaries for low noise levels and comfort at night, at just 35dB(A) on low fan speed and 40dB(A) on high. These compact, lightweight products offer low energy consumption and are available in 10- or 12-litre versions. Available in a range of colours.

www.meaco.com

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PRODUCT GALLERY

AIRUNO one-piece hob and extractor AIRUNO’s combination induction hob and extractor, the Combi-flow 800, is an 80cm frameless model with a maximum extraction rate of 600 m3/h and an operating noise level of 48-68dB(A). The hob has four induction zones ranging from 1.6kW to 2.1kW with soft-touch controls and is suitable for either flush or countertop mounting.

www.airuno.co.uk

Klipsch R5 Bluetooth neckband The Klipsch R5 neckband is light in weight and rests comfortably against the skin or can be tucked under the collar of a shirt. The unit is compatible with both aptX and AAC high-definition Bluetooth streaming, and offers over eight hours of listening to music and taking phone calls. Calls can be conducted handsfree.

www.henelyaudio.co.uk

Caple CM130 built-in microwave with grill This built-in 900W microwave with 1000W grill is the latest addition to Caple’s comprehensive Classic collection. The appliance has a stainless steel front and cavity with an easy-clean mark-resistant finish and offers a 25-litre capacity. Push-pull dial control provides ease of use.

www.caple.co.uk

Rangemaster introduces new induction system Rangemaster’s “next generation” induction hob features a bridging option that links two cooking zones together to form a larger zone suitable for items such as fish kettles. The zone can also be used with the company’s new inductioncompatible griddle, which comes as standard on selected appliances. The hob is available on the 90cm and 110cm Elan Deluxe and the 110 NEXUS SE.

www.rangemaster.co.uk

Hoover brings sous vide system to UK market Hoover’s sous vide system, part of the brand’s Vogue Premium cooking collection, offers a cooking method in which vacuum-packed food is prepared in a water bath or steamed, preserving moisture, vitamins and minerals. The Hoover system comprises a vacuum sealer drawer, a combination compact steam oven and a blast chiller/shock freezer.

www.hoover.co.uk

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Caple: Built-in maintains clean lines in the kitchen

EASY LIVING – LAUNDRY & GARMENT CARE

“Easy” is one of the words most often used to appeal to a consumer audience that has come to expect from its domestic appliances a combination of minimum effort and maximum performance.

This is particularly relevant to what used to be the most labour-intensive household chore: the washing, ironing and general care of garments and fabrics.

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aundry and garment care remains a staple of the UK MDA market. In the words of Whirlpool brand communications director Ian Moverley: “Laundry appliances, specifically washing machines, remain instrumental in driving the overall value and volume growth of the entire major domestic appliance market.

The home laundry and garment care market has recently seen a 7% increase in volume growth and a 5% increase in value growth of washing machines.”

It is the nature of the market that replacement purchases have been a key element. “A lot of laundry sales are distress purchases,” acknowledges Stuart Netscher, head of category, laundry at Glen Dimplex Home Appliances, “and this has led to market polarisation

– high sales volumes at both the lower and higher price points, with sales at the higher level being driven by technology-led appliances.

However,” he adds, “there are still plenty of purchases which are driven by home upgrades – in particular, the rise in the popularity of clean line kitchen designs has led to an increased demand for built-in laundry appliances.”

COMPLEX LIFESTYLE NEEDS At a basic level, garments and linen still need washing and often ironing. But 21st century “on demand” lifestyles, the broader mix of traditional and modern fabrics, and consumers’ increasing fastidiousness about clothes and household fabrics have brought new complexities to the category. The good news is that this complexity is a great opportunity for retailers to tell their customers how modern appliances can make things simple and easy.

Whether their customers are distress purchasers who may not realise how much the category has developed since they last bought, or new home makers looking for appliances to make their lives easier, or upgraders interested in the latest technologies, they will all need information and they will all need to be told – or shown - how much more exciting, efficient and helpful today’s appliances have become.

If “easy living” is the objective for 21st century consumers at home, then the laundry and garment care industry has probably done more than most to achieve it by removing much of the physical (and indeed mental) effort from what used to be a hard and time-consuming regular chore.

“Stain removal is of the utmost importance to consumers”

GDHA demonstrating that freestanding laundry can work in a modern setting

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EASY CHOICES Clearly, all laundry appliances need to achieve the basic requirement of cleaning efficiently what’s put into them. As Jennifer Taylor, head of brand at Hotpoint, acknowledges: “Hotpoint understands that stain removal is of the utmost importance to consumers.” However, with modern fabrics and modern lifestyles that may demand effective stain removal more quickly, often at lower temperatures, but with care not to damage delicate fabrics, laundry appliances need to be up to a very much more complex job. Jennifer Taylor adds: “Research has found that the consumer is looking for wash programmes that effectively remove stubborn stains at a low temperature, in addition to an increase in programmes that take care of colours and fabrics.”

For Luke Shipway, product manager at Caple, “programmes which save time and wash just as well at a lower temperature are in demand, as 30ºC programmes have become a high priority. Running costs are reduced greatly when you compare this to a 40ºC programme with similar cleaning results, and even more so on a 20°C eco wash. Quick-wash programmes are used now to speed up washing times around 15 minutes is typical and will work well for lightly soiled clothes. Hand wash is popular for more delicate items such as silk clothes as it washes more gently and saves the user time.

Technology has evolved so delicate washing is now possible and the results achieved are outstanding so clothes won’t shrink or bobble.”

VERSATILITY WITH SIMPLICITY Modern laundry appliances are technologically advanced enough to deal with anything from heavily soiled sports clothing to delicate silks and woolens, and can produce great results from low-temperature washes that save energy, and from short programmes that cater to the 21st century “I want it now” lifestyle. But does this

Designing the technology behind great wash results Visit the website for details on the full laundry range for 2018 or call sales on 01949 862010

www.amica-international.co.uk www.amica.ie

EASY LIVING – LAUNDRY & GARMENT CARE Tefal Master Precision Garment Steamer: heralding the “new age of steam”

mean that consumers are prepared to accept that this versatility inevitably means appliances that are more complicated to operate?

The evidence is that UK consumers want simplicity as well as high performance.

Hotpoint’s Jennifer Taylor says: “Further research by Whirlpool EMEA, parent company of the Hotpoint brand, has found that UK consumers favour simple laundry processes and appliances that are easy to work and load.

In addition, the research has found that 71% of

“Garment steamers are emerging as a key market trend”

CONSUMER PREFERENCES

Indesit’s Push&Wash+Dry button meeting the need for simplicity

UK consumers wish to reduce the duration of the wash cycle. This figure is 6% higher than the average across Europe, suggesting that UK consumers certainly live busy lives and favour appliances that get the job done quickly and efficiently.”

So, no compromises for garment care in the UK, and the want-it-all, easy living attitude of UK consumers is confirmed by Indesit brand manager Sara Bazeley. “Appliances with easyto-use controls are a big story at the moment,” she says. “A recent study has found that millions of consumers in the UK are baffled by the number of buttons, symbols and switches on their appliances. Eight in 10 consumers admit to a ‘trial and error’ approach when using their appliances, with 70% saying that manufacturers could do more to make products easier to understand. Appliances with time-saving functions are also popular with consumers at the moment. The modern family is busy and timepoor, and we are therefore seeing consumers opting for appliances that can get the job done in the fastest possible time, with the best possible results.”

The relative merits of integrated, standalone and combi appliances are hotly contested by manufacturers, so where is the current and future strength in the laundry and garment care sector to be found? It depends who you ask. Nick Platt, business director, built-in appliances at Hoover Candy UK, contends: “The bright spot of the category… is built-in laundry appliances which is up 9.5% (MAT to May) for washing machines/washer dryers. Utilising built-in appliances allows the kitchen to have an uninterrupted finish, for example, as the products can blend seamlessly into and behind cabinetry. This is especially relevant for laundry appliances, as consumers often want these to be out of sight when not in use. With this in mind, built-in washing machines, tumble dryers and washer/dryers are preferred by the particularly style-conscious consumer.”

But Indesit’s Sara Bazeley stands up for freestanding, saying: “The home laundry appliance category is the only major domestic appliance category where freestanding models are outperforming built-in appliances, with freestanding washer/dryers holding the strongest volume growth. Freestanding tumble dryers showed a volume growth of 1.9% between 2016 and 2017, freestanding washing machines showed a 3.8% growth, while freestanding washer/dryers showed a growth of 5.2%. Due to their construction and installation requirements, built-in laundry appliances naturally offer smaller capacities than freestanding models. Consumers understand that a larger capacity laundry appliance allows them to fit more garments into the machine and run fewer cycles, saving time, energy and resources.”

Whichever way the statistics are argued, the truth is that the choice of built-in or freestanding will depend on a lot of different customer characteristics, and the good news is that, for retailers who know their customer base and know their laundry products, opportunities exist across the board to find exactly the right appliance for each customer.

Areas where technology has really delivered for consumers include really effective and efficient washer/dryer combination appliances, heat pump technology that delivers greater energy efficiency, bigger drum capacities, and, of course, the inexorable march of “smart” appliances that is now sorting out, from among the many things it can do, those which consumers actually want it to do..

DEALING WITH THE “MOST HATED” CHORE Ironing was always the inescapable chore that very few people like and most people deeply dislike. Really well-designed and efficient steam irons have taken a lot of the hard work and complication out of it, and corded/ cordless options allow for even more ease and convenience. Steam generators took a while to crack the UK market but their benefits for both the bulk ironer and “quick fix” user have become much more sought after and appreciated over recent years.

Steam is an integral part of ironing now, but according to Caroline Ross, marketing manager, linen care, Groupe SEB – owner of the Tefal brand – there’s a new contender heralding a new age of steam. “Garment Steamers are emerging as a key market trend,” she says.

“We’re seeing a shift towards non-iron textiles and more relaxed attire. In line with this, consumers want quick and easy garment care – a just-in-time solution.”

However, “quick and easy,” though in certain situations exactly what’s needed, may not be the complete answer. “Research tells us,” says Ross, “that there are three consumer types: ‘iron avoiders’ who have no interest in ironing; ‘simplicity seekers’ who want a quick job, well done; and ‘demanding carers’ tackling large loads who seek high productivity and a smooth finish.” It makes sense for retailers to identify the type of customer, and have the knowledge and the product to fulfil the specific need.

Nobody can make the washing and ironing go away, but there’s an appliance to help every customer edge closer to the “easy living” aspiration.

Tower 2400W Cord Cordless Steam Iron Enjoy complete freedom of movement when ironing with this innovative dual-function Cord Cordless Steam Iron. Its powerful 2400W with 30 seconds heat-up time quickly and efficiently removes even the toughest creases, while the non-stick soleplate glides over fabrics for a silky, smooth finish.

A variable steam function with spray makes the iron suitable for a range of different fabrics, while anti-drip, anti-calc and self-cleaning functions allow for easy maintenance. The iron comes complete with a water measuring cup, for added convenience.

0333 220 6070 | www.towerhousewares.co.uk

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TexStyle 9

Easy setting for all fabrics iCare technology sets THE perfect temperature for faster, easier ironing.

Also featuring the worlds no 1 scratch resistant and backwards glide soleplate which makes ironing over buttons, zips and pockets seem effortless.

Find out more at www.braunhousehold.co.uk

SI9188BK

GEORGE COLE

georgecole@gcmagazine.co.uk

GEORGE COLE GETS CONNECTED GEORGE COLE PINPOINTS HOTSPOTS IN THE WORLD OF CONSUMER ELECTRONICS

Sometimes, adding a new technology to an old one can work well – think of the hybrid car. But sometimes, the idea is not so good.

B

ack in 1992, Philips launched the Digital Compact Cassette (DCC), which stored music digitally onto tape housed inside a standard analogue cassette case. The product bombed. But every so often, attempts at forging old and new technologies emerge, the latest being the news that an Austrian start-up company, Rebeat Innovation, plans to launch “HD Vinyl” records next year.

Rebeat has raised $5 million to develop a new way of producing vinyl records. The conventional method involves a cutting lathe, which uses a stylus to etch grooves into a rotating lacquer. The lacquer is coated with a metal (such as Nickel) and from this is produced a Father disc, a metal master, which is used to create a Mother disc, which forms the stamper. Rebeat says its system cuts out these multiple steps by converting a music file into a 3D topographic map and then using a laser to write the map onto a ceramic stamper.

The company claims that the super-accuracy of the system means that 30% more information can be recorded onto a disc, opening the way for longer playing times (adding around six minutes to the 22 minutes currently offered by vinyl LP records) or higher volume or wider dynamics, or a combination of all three.

However, despite its name, HD Vinyl will not offer CD-like sound quality.

Rebeat adds that because the system doesn’t use the chemicals employed in the conventional disc cutting process, it is more environmentally friendly. It certainly sounds impressive, but there are many questions. The first is cost.

Rebeat says HD Vinyl records will cost more; how much it can’t say at this point, but expect the discs to command a high premium. When it comes to compatibility, HD Vinyl discs will play on existing turntables, but to get the best from the discs, consumers will need to purchase a new HD Vinyl record deck, expected to cost at least $1000. There’s also the question of compatibility with the existing record plant infrastructure – will record manufacturers want to deploy new kit into their plants?

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“HD Vinyl sounds like an intriguing prospect, but that may not be enough to make it a commercial success”

Another issue is inspection. Today’s vinyl records are checked during the production cycle by putting the record grooves under a microscope and visually checking for flaws. This won’t be possible with HD vinyl discs, and quite how they can be checked is unclear. HD Vinyl sounds like an intriguing prospect, but that may not be enough to make it a commercial success. Sometimes in life, it’s better to rip it up and start again, rather than trying to enhance an older technology.

LASER MAGIC News of HD Vinyl reminded me of another attempt to combine laser technology with vinyl records. Lasers have spawned a host of optical disc formats – Laser Disc, CD Video, Video CD, DVD, Blu-ray and UHD Blu-ray so it’s perhaps not surprising that someone thought about replacing the record stylus with a laser. It seems to make good sense; after all, the record stylus wears out the grooves in the record. Back in the 1980s, a company called Finial, backed by venture capital money, made plans to launch a laser turntable. A prototype, the LT-1 was unveiled at the 1986 CES show in Las Vegas. The LT-1 was expensive (around $4000 in 1986 prices) and aimed at institutions such as archives, libraries, museums and universities, as well as rich audiophiles, but

never went into production, not least because the CD was making good ground.

The technology was sold to a Japanese company, ELP (Edison Laser Player), which markets laser turntables. They are not cheap – around $20,000 each, and because the laser reads everything (including dust and dirt), records have to be wet cleaned or vacuum cleaned before playing. One critic said that listening to an uncleaned record on a laser turntable was like listening to someone eating a bag of crisps. Also, they can only play black vinyl records. On the plus side, you get CD player-like features, such as pause, track selection, repeat play and elapsed time readings. But if it’s convenience you want, most people will opt for a cheap CD player.

FROM THE BENCH

FROM THE BENCH

VALUE-ADDED SERVICES There is relatively little profit in selling mainstream TV and audio equipment.

Many dealers do better in the field of service of various sorts, says Alan Bennett

O

ur trade is unusual in offering opportunities for business in a wide range of associated services, many of which are not available from multiples and grocers. One-to-one jobs can be priced more equitably than in competitive retailing, and profit comes from both the products involved and the associated labour.

Most service business calls for less investment and generally less commitment than, for instance, kitchen specialisation...

BASICS Most dealers offer a delivery service, and usually installation too. These can be extended to include wall mounting: a wide range of mounts, including articulated and room-corner types is available. Installation and setup of projectors, with the possibility of adding a ceiling-mount and screen, can be a good and profitable sideline. Projectors need regular servicing (mainly cleaning, setup and lamp replacement) on a contract or charge-per-call basis. A similar service is applicable to some TV sets, in which software updating – covered in my Jan/Feb 2017 column – is carried out. Like software downloading, Wi-Fi troubleshooting (see page 22, June 2018 issue) calls for no physical work and may lead to the supply and installation of boosters or extenders.

For those with a toolkit and the will to do it, even in this age of wireless links and Wi-Fi, ‘real’ cabling jobs can turn in a profit: phone extensions and loudspeaker connections, along with HDMI cables, come into this category; also extensions and additional sockets for terrestrial and satellite reception, both of which require distribution amplifiers mounted indoors or out.

Some security-conscious people and those beset with RF interference prefer cables over Wi-Fi etc.

For these reasons, too, Cat5/6 wiring may be specified for use with computers.

ON THE BENCH Many long-established dealers are familiar with the traditional type of service and repair

“We offer a caring service using good quality and long-lasting materials, ranging in price from £145 for a simple and straightforward job to £200 or more where special conditions, multi-output LNBs and/or long cable runs are required”

operation; some may have given it up in the face of product complexity and other factors. We have found, though, that even now some forms of bench work are still viable and can be profitable, carried on in the time-honoured back room or in industrial-estate premises, even in a well-equipped and -fortified garage or outbuilding. Starting with TV, I’ve already mentioned software loading; other relatively easy tasks (though they involve dismantling!) are power-supply section repair and backlight LED replacement, for which complete component kits are there to be had from internet dealers and other suppliers. For those who are adept at this type of work and are ready to invest in the necessary test equipment and training this can develop into a full in-depth repair service, though that really needs the backing of the equipment manufacturer.

At the lower end of the scale, dealing with faults in simpler equipment is much easier and less challenging. While old TV receivers are now very thin on the ground there are still treasured pieces of audio gear about, and the ‘vinyl revival’ has – as well as affording retailing opportunities for new turntables etc. – brought many BSR, Garrard and other, more exotic, makes of record deck into our workshop for repair or overhaul.

Modern audio amplifier systems, with their digital interfaces, decoders and multiple speaker drivers, do not lend themselves to record-deck hook-up and reproduction of music from vinyl discs as well as traditional analogue stereo amplifiers, whose sales and service can add another profitable string to the bow of a versatile dealer.

INDOORS AND OUT Home cinema is increasingly popular, and a multipurpose living room is not the best environment for it, with its big screens and surround-sound systems. Hence the growth of dedicated home cinema rooms, often converted from bedrooms,

garages or outbuildings.

Commissioning and installation of these, at least the simpler ones, is not difficult for a service dealer to do, perhaps allied with a local jobbing builder versed in this kind of work; accessories, from projection screens to purpose-designed seating, from lighting/control equipment to exotic multifunction remote control handsets are available. In this field Cedia (www. cedia.org.uk) offers advice, training and more to its members, working across the entire range of home cinema installation. Allied to this is the business of TV and audio calibration, described on page 28 of last March’s issue.

One service which we have offered for decades here in Sussex is aerial and satellitedish installation work, and in the latter category I am not talking here about the cheap-n-cheerful means-to-an-end jobs done by broadcasters – or the £38(!) ones advertised on the internet. We offer a caring service using good quality and long-lasting materials, ranging in price from £145 for a simple and straightforward job to £200 or more where special conditions, multi-output LNBs and/or long cable runs are required, and we’re ready to install distribution systems in all but the largest blocks of flats: there are many old houses in multiple occupation around here. As with home cinema work, some training is required here, particularly regarding safety for outdoor work, and this can be provided by trade body CAI (Confederation of Aerial Industries): go to www.cai.org.uk

VALUABLE SKILLS Given the right equipment and training, these add-on services can offer good returns, particularly to committed specialists. People have come to understand (perhaps due to plumbers?) that skilled labour is expensive and they are generally ready to pay a fair price for it.

I see that Amazon is now offering installation and other services to its customers, carried out by selected independent third parties. Have any GC readers become involved with this? If so we would be interested to hear from you via the address on page 3.

SEPTEMBER 2018

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19

CE ACCESSORIES Techlink Panorama TV stands: functional furniture with style

remote to consolidate a lot of devices.” There is also an increasing demand for universal remotes which have added functionality for streaming, with the growth of platforms such as Netflix, Hulu and Amazon Prime.

Van Til adds: “The TV market is still suffering because of lack of consumer confidence, lack of innovation and global trading disputes. Even sporting events such as the Olympics and World Cup don’t bring the growth they used to deliver. As a result, sales and margin are under pressure for many retailers and specialists. Selling accessories is THE option to increase revenue and bottom line. “

MOUNTING OPTIMISM

ALL AREAS

TV brackets and AV furniture also offer much scope, says Neil Drain at Techlink. “With the peak season just about to start it is certainly time to think about your bracket offering as this is the

The market for Consumer Electronics accessories in the UK is big, diverse and full of opportunities to make good margins for retailers who choose the right products to suit their customer-base. George Cole looks at what’s happening

T

he accessories market is so wide ranging that it’s easy for retailers to end up stocking the wrong products or missing out on the latest trends. But some products are always in demand, and that includes headphones.

When it comes to the latest headphones trends and developments, Laura Bulander, Sony’s product marketing manager for headphones, says: “Noise cancelling is a huge current trend, as consumers love an audio product that can block out disturbances around them. We are also seeing a huge increase in consumers looking for wireless headphones. More and more people are interested in leading a healthy lifestyle, so consumers are looking for technology that is robust enough to use whilst enjoying their sporting activities, without diminishing on style.”

A CAN FOR ALL SEASONS Sony’s 1000X range includes the headband style WH-1000XM2, the behind-the-neck style WI-1000X and the wireless, in-ear WF-1000X. The models include Adaptive Sound Control, which recognises the user’s actions and automatically adjusts the level of noise-cancellation depending on the situation; for example, walking down the street.

Additionally, the WH and WI styles are optimised for use with the Google Assistant, so consumers can use the headphones to search for information.

Sony wireless headphones include the H.ear-on range, Highly visible and well-positioned displays create extra sales

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which are available in five different shades.

The WH-H900N includes Bluetooth, noise cancellation, 28 hours’ battery life, and fast charging. Sony’s sports wireless headphones include the WF-SP700N headphones, with a splash-proof design and noise cancelling technology.

It’s probably true to say that, across the range of brands, styles and prices available in today’s market, there’s a headphone to suit every consumer and every situation, from the sedentary audiophile enjoying music at home, to the active runner or gym bunny needing sound on the move that can cope with sweat, weather and vigorous movement.

REMOTE OPPORTUNITIES Many consumers are opting for a universal remote for easier convenience. Peter-Martin van Til, senior product marketing manager B2C, Universal Electronics BV (whose brands include One For All) says: “Universal replacement remotes are dramatically increasing in sales. As televisions offer more integrated features such as apps and PVR functionality, more people are buying a

The right headphones are versatile and shut out unwanted environmental noise

time when more than 60% of all wall mounts are sold. And large TV wall brackets are the biggest growth area. Consumers buying new screens will be keen to mount their newly purchased TVs on the wall in readiness for the family Christmas.

Time is money and is particularly critical during the peak season, so using products which can save time is a no-brainer for installers,” adds Drain.

All of Techlink’s latest range of flat to wall and tilting models will incorporate a ‘Fitter’s Mate’ keyhole feature, making one-man installation

AKAI In-Ear Bluetooth Headphones Enjoy complete freedom of movement when streaming your favourite audio from any Bluetooth-enabled smart device with these stylish In-Ear Bluetooth Headphones. Built-in volume and track controls allow for easy operation, while unique magnetic cuffs allow the buds to be clipped together when not in use, to prevent tangling of the cord. A built-in microphone allows you to make and receive hands-free calls, while the included USB cable lets you charge the earphones from any compatible source, for added convenience.

Phone: 0333 220 6070

High-quality accessories for Bose® SoundTouch® speakers SoundXtra’s premium range of bespoke accessories for Bose® make it easy to create your dream audio or cinema set-up. Precision engineered in the UK; our high-quality mounts, stands and attachments are the perfect way to maximise the great sound and looks of your Bose® system. Whether you’re mounting your devices on the wall, on your desk, on a stand or anywhere else. – SoundXtra has a solution.

Trade enquiries

01279 459 170 premiumaudio@exertis.co.uk

CE ACCESSORIES

much simpler. Techlink’s mounting range includes two Pedestal Mounts – TTM601 and TTM602 for screens up to 65-inches plus a ceiling mount – TCM802 – for screens up to 70-inches.

“For those consumers who prefer to have their TVs on stands,” says Drain, “we have launched a new version for our Panorama range which caters for the larger screens. The new models feature two different finishes on the top and bottom surfaces”. Techlink has also relaunched its Edge TV stand with a black oak finish model, and the Calibre+, a new budget stand.

CONNECTING Cables can also prove profitable. Many consumers still have their HDTV set connected to other devices via SCART, rather than through HDMI, which gives much better sound and video quality. Although many products come supplied with an HDMI lead, it’s worth checking that it is long enough for the consumer’s needs. Some consumers might be attracted to gold-plated leads, which offer better protection against tarnishing and subsequent signal loss.

Many devices are designed to connect to the internet and most homes use WIFI or a dedicated Ethernet cable. An HDMI cable with Ethernet provides a neater solution, dispensing with the need for a separate cable and offering a more robust connection than wireless.

Covers and cases that protect iPods, MP3 players, portable speaker and headphones are also worth considering, and they come at a variety of price points and in many shapes, sizes and designs.

VITAL POWER One of the biggest-selling accessories is batteries.

With the average household containing sixteen battery-operated devices, and with 25% of all batteries being used to power children’s toys and gadgets, there’s a growing opportunity in this category, says Tatiana Wijeyaratne, marketing manager at Duracell.

She adds that, with growth at +3.5%, the category is performing really well, which means batteries represent a great opportunity to drive profit. “A big trend over the past year is miniaturisation. With everyday devices getting smaller and smaller, there is extra demand for smaller batteries such as lithium coins and alkaline button batteries; these are growing at +11.15%.”

Universal remotes are attractive in a smart, multi-device world

Duracell has also launched a new range of Power Banks for on-thego charging. Research shows that 50% of people worry about their smartphone battery at least once a week, and 41% of consumers are missing phone calls due to a dead battery.

“With only 37% of smart phone users owning a Powerbank, there is still a huge gap between Powerbank and smart phone penetration. This represents an opportunity to meet consumer need,” says Ms Wijeyaratne. The new Duracell Powerbanks deliver 48 hours of charge.

MAXIMISING SALES Research by Duracell has revealed some interesting insights about how to best to approach this category and – ultimately – drive purchase. “Batteries are more likely to be bought on impulse rather than making the shopping list,” notes Ms Wijeyaratne. “Batteries are also purchased infrequently, so your shoppers are less familiar with the category. In fact, our research found that 40% say they don’t like shopping for batteries. Once at the fixture, this leads to a significant ‘dwell time’ – looking and analysing what’s on offer – for 57 seconds in total. After this, 58% will make a purchase.”

She adds: “With all of that in mind, it’s important to make the most of impulse purchases – which dominate the category – by using secondary and till-point displays, which can be very impactful.

Creating visibility is also crucial, so use signage to clarify how your category is segmented. Finally, research also demonstrated that clear brand blocking at fixture – from left to right – will help shoppers to ‘read the shelf.’”

Something else the research unearthed is that when shoppers recycle their batteries they’re automatically prompted to stock up. Having a recycling bin at your fixture is a great way to capitalise on this, and could drive engagement by up to 10%.

SUPPORTING THE RETAILER Accessories companies can help retailers drive sales. “We continue to invest in highprofile marketing initiatives and branded POS throughout the year,” says Ms Wijeyaratne, “from large floor stands and checkout displays, to clip

strips which help with secondary siting and drive visibility. Branded POS is especially important when impulse purchase remains so crucial to driving sales.”

Marketing initiatives, such as recent partnerships with the likes of Hasbro and Marvel, also help to create out-of-home awareness of batteries, driving shoppers in-store.

Techlink’s Neil Drain advises retailers: “Research shows that consumers perceive buying a bracket as ‘difficult’, so it is up to you to make it easy for them, and in doing that you will make it good for sales too. Make sure your staff demonstrate how the mounts work; whether they want a slim profile for mounting close to the wall, or one that tilts and swivels.”

“Having well trained staff on the shop floor who can communicate how well the technology can improve their lifestyle is important,” says Ms Bulander. “Demonstration is key because it gives consumers a chance to see how products sound and feel. A choice and range of products in active displays is ideal as consumers like to test before they buy. Additionally, features such as Bluetooth and NFC are important to communicate as they give users the freedom to listen to music instantly with the touch of a button.”

She adds that display is very important in-store.

Retailers need to make sure accessories are set up in an interactive way in order for users to engage and experience the full features and benefits of a product for themselves. “This is of particular importance when promoting noise cancelling headphones, where seeing is believing becomes hearing is believing.”

Van Til asserts: “We have invested a lot in tools to support customers in their purchasing. This includes packaging, POS and advanced tools such as product selectors and in-store tablet solutions to help the consumer make the right choice.

“A very important first step is to put accessories in the right position in-store. Too often, accessories are hidden in the back of the store. A missed opportunity!

“Many retailers could learn a lot from grocery stores, which have decades of experience in this field: you should put the products you want to sell in the path of the consumer, not way back in the store.”

Munich VESA TV Stand The TTAP Munich TV cabinet from PPS Distribution Limited is the ideal stand to blend effortlessly into any contemporary or traditional living room. It has a modern oak finish with a contrasting white front door and combines a practical storage solution that not only lets you hide away and manage all your electronics and cables but also allows you to attach your TV via a swivel function VESA TV mount, leaving space on top of the cabinet, ideal for a sound bar. The stand comes in 2 sizes; 1050mm and 1250mm and is ideal for TVs up to 55 inches.

For further information: Phone: 01480 570 557 or 07768 087 466 Email: paul.pilson@ppsdistribution.co.uk www.ppsdistribution.co.uk

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Smart Sonos Clever Flexson Add the Sonos Beam to any room with a thoughtful range of quality install products from Flexson Flexson Adjustable Wall Mount for Sonos Beam Ideal for secure wall-, ceiling- or under-cabinet-mounting of the Sonos Beam. Tilt functionality allows you to angle the sound exactly where you need it, too. The Sonos Beam is compact enough to deliver incredible sound in many different rooms and positions

• Allows 180° tilt (90° up, 90° down) • Can be inverted to securely hold the Sonos Beam upside down • High grade-steel construction • All fixings included • Black and white versions to match Sonos Beam • Designed and manufactured in the UK

Cantilever Mount for TV and Sonos Beam

Cantilever Mount for TV and Sonos Beam or Sonos Playbar

Adjustable TV Stand for Sonos Beam

• TV and Sonos Beam can swivel up to 180° (90° left, 90° right) • TV and Sonos Beam, can tilt 20° down, subject to TV size • VESA Compatibility up to 200 x 200 • Suitable for up to 43” TVs, weighing up to 20Kg

• TV and Sonos Beam or Sonos Playbar can swivel up to 180° (90° left, 90° right) • VESA compatibility from 200 x 100 up to 600 x 400 max • Suitable for 40” to 65” TVs, weighing up to 40Kg

• Allows you to mount a TV above the Sonos Beam, keeping the screen visible • TV swivels 50° (25° left, 25° right); ideal for corner room placement • Securely holds 32” to 65” TVs, weighing up to 45Kg • Great range of height adjustment • VESA Compatibility up to 800 x 400

Remember to add Flexson to your next Sonos order 01279 459 170 premiumaudio@exertis.co.uk

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