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JUNE 2011 www.gcmagazine.co.uk
T H E
M A G A Z I N E
O F
T H E
E L E C T R I C A L
I N D U S T R Y
Free your music ELECTRIC DESIGN The design element that made icons of such products as the iPod is now an essential ingredient across all MDA, CE and SKA products. Design is about aesthetics, function, perception, aspiration. And it is a potent, many-faceted aid to sales
FLOORCARE The sector is flagging a little in volume, but the all-important sales value curve is climbing upward, indicating that floorcare is winning the battle to convince consumers that paying more for a quality product is a sound investment. GC examines this complex and crowded market
GEORGE COLE GETS CONNECTED Intellectual property rights is an increasingly grey area in the digital age. George Cole looks at developments that could affect everyone in the UK who owns a recording or downloading device
IN BUSINESS John Reddington unravels and elucidates the sales acronym AICDA in the last of the current series
Enjoy listening….
FROM THE BENCH When electricity goes bad. Alan Bennett looks at the consequences and remedies for glitches in the domestic electricity supply
BACKCHAT Indesit’s head of training Joyce Baker gives a 2-minute interview
ROBERTS
For your local stockist visit www.robertsradio.co.uk