The GEM April 2024

TABLE OF CONTENTS THE GEM

THANK YOU FOR THE MAJOR SPONSORSHIP PROVIDED BY CG V LAQUINTA CHAM B RE EST 1950

The Greater Coachella Valley Chamber of Commerce (GCVCC) was created in 2016 in cooperation with the former Coachella, La Quinta, Cathedral City and Indio Chambers, along with the Cabazon Band of Mission Indians and Twenty-Nine Palms Band of Mission Indians. It enhances and significantly improves the way businesses interact with each other and the community in the entire Coachella Valley. As a Regional Chamber, the GCVCC delivers services and benefits to its members on a scope not seen before in the area.

GCVCC LA QUINTA 83040 AVENUE 42 LA QUINTA, CA 92253

CHAMBER BOARD OF DIRECTORS

On the Cover: Decades ago, a family farm stood where La Quinta’s Costco Wholesale is situated today. April’s cover photo features one of the family members, Adela M. Munoz, on her wedding day, November 9, 1947, to U.S. Army veteran, Raymond A. Chavez. They are standing in the front yard of the La Quinta family farm that was once located at the southwest corner of Highway 111 and Jefferson Street. Highway 111 can even be seen behind them in the background. Turn to page 6 to learn the full story, as shared by Raymond A. “Ray” Chavez - the couple’s son, and the grandson of the farm’s founders, Jose and Maria Melendez Munoz.

JEFF FISHBEIN, CHAIR | COLDWELL BANKER / FISHBEIN REAL ESTATE GROUP

ALISON HENDRIX | ENTRAVISION

ANGELIQUE ONTIVEROS | DESERT ARC

CHRIS LITTLE

The Gem Production Team Editor: Andrea Carter

Graphic Designer: Jeff Day

The Gem is produced by the Greater Coachella Valley Chamber of Commerce.

The Gem is an official publication of the GCVCC. Circulation: Approximately 23,000. Distributed free to all residents, Chamber members and businesses in La Quinta.

To advertise please call (760) 347-0676. Please Note: The opinions and views expressed in all editorial material are those of the writer or person interviewed and are not necessarily those of the GCVCC, its Board of Directors, or the advertisers in The Gem. The GCVCC endorses no person, political candidate or opinion unless specifically stated. The Gem reserves the right to reject certain advertising submissions. For a list of advertising standards, please contact staff. The Gem reserves the right to edit all submissions for grammar, length, and questionable content. Advertisers please note that colors may look slightly darker, or slightly lighter due to variables in the printing process. Questions or comments? Email us at info@GCVCC.org or call (760) 347-0676.

CHAIRMAN’S MESSAGE

By: Jeff Fishbein Chairman of the La Quinta Chamber of Commerce

Happy Spring to La Quinta!

As we bid farewell to our snowbirds and welcome music festival enthusiasts and summer warmth, let’s appreciate the continuous support our year-round and summer die-hards give to local businesses. In this light, a brief dive into the La Quinta Chamber of Commerce’s history reveals its crucial role in our community’s growth and vitality.

Founded by visionary leaders during La Quinta’s evolution from a tranquil desert retreat to a flourishing community, the Chamber was designed to bolster local businesses, stimulate economic growth, and champion a business-friendly climate. Its expansion paralleled the City’s, providing essential resources, networking opportunities, and advocacy for businesses to succeed.

More than a business advocate, the Chamber has been pivotal in nurturing community spirit, organizing events that have become local traditions and enhancing tourism by spotlighting La Quinta’s allure. Despite facing economic shifts and the digital era’s challenges, the Chamber’s adaptability and commitment to its mission have remained steadfast.

Today, the La Quinta Chamber of Commerce symbolizes progress, sustainability, and inclusion, playing a key role in maintaining the City’s vibrancy. Its history underscores the importance of collaboration between community and business, marked by resilience and a drive toward a prosperous future for all.

As we move forward, the Chamber’s tradition of leadership and innovation continues to be a guiding force for La Quinta, promising a dynamic and inclusive future. The La Quinta Chamber of Commerce remains a cornerstone of La Quinta’s history, championing a thriving local economy and united community.

Jeff Fishbein, a REALTOR affiliated with Coldwell Banker Realty, the desert’s premier real estate firm, boasts an impressive track record of assisting both home sellers and buyers. Garnering a 5-Star rating on Zillow.com, Jeff has earned widespread acclaim for his exceptional service.

This Month’s

Noteworthy Nuggets

April Creation Station Events Ms. Boba Now Open New Exhibits at La Quinta Museum

Boba lovers will be thrilled to learn that a new boba shop has opened in La Quinta at the southwest corner of Highway 111 and Dune Palms Road. If you’re not yet familiar with boba tea, it originated in Taiwan in the 1980s and is made of tea, milk, water, sugar and tapioca pearls. Boba tea has surged in popularity in recent years.

Ms. Boba Tea & Coffee goes beyond beverages – you’ll find unique, housemade desserts and other goodies, too. Ms. Boba offers milk teas including flavors like Tiramisu, Thai, Oreo, Crème Brulee and Jasmin; plus pineapple/ mango, strawberry, passion fruit, peach, watermelon and Thai slushies; along with smoothies, matcha tea and fresh fruit teas.

Treat options include puff creams, egg tarts and cheesecakes made fresh inhouse daily, along with donuts and bubble waffle ice cream.

More info: (760) 972-4615

On April 9, the La Quinta Museum will open a new traveling exhibit – Mission Gráfica: Reflecting a Community in Print. The exhibition will be on display through July 20.

This touring exhibition showcases California’s long tradition of activist printmaking and offers a historical context for understanding our present moment. It is comprised of 42 screenprints, reflects an enormous variety of styles, approaches and sensibilities. Explore prints by emerging artists and well-known figures.

Another exhibit opening this month is LQ Fact or Fiction: The Cove Steps. Beginning April 16, learn interesting tidbits like how the rock stairs in the La Quinta Cove have a Hollywood connection. It will be part of the Museum’s Local History Gallery.

The La Quinta Museum is open TuesdaysSaturdays, 10 a.m. – 4 p.m., and admission is free.

More info: PlayInLaQuinta.com

Have you heard of the Creation Station? This is La Quinta’s MakerSpace program for hobbyists, students and educators, and it’s located inside the La Quinta Public Library.

Explore some of the Creation Station’s fun events this month! On Thursday, April 18, people of all ages can come from the hours of 10 a.m. – 5 p.m. and make a Soup Can Bird Feeder (free, while supplies last). Plus, learn information on what bird seed is safe to give local birds. Then on Saturday, April 20, kids ages 7-13 can join MakerSpace Camp and create Earth Day crafts by using recyclable items such as water bottles, egg cartons, toilet paper rolls and more. There are two 2-hour sessions to choose from – one beginning at 10:30 a.m. and the other at 1:30 p.m. RSVP is required.

More info: LaQuintaCA.gov

The Story Behind the Family Farm Once Located Where Costco is Today

By: Sherry Barkas, City of La Quinta

Jose and Maria Melendez Munoz left their native Chihuahua, Mexico, in the 1920s, headed for America with a dream of a better life, eventually buying a piece of land in unincorporated La Quinta, where they built one of the largest farms in the Coachella Valley at the time.

“They left Mexico and kept going until they hit Indio,” said grandson Raymond A. “Ray” Chavez. Chavez’s parents are Munoz’s daughter, Adela, and World War II veteran Raymond M. Chavez, who were married in 1947.

children, worked the fields, picking their way through Texas, New Mexico, and Arizona before settling in the “brown town” of Indio.

They had eight children: Chello, Bernardo, Manuel, Jose, Esperanza, Adela, Socorro, and Lorenzo, who worked in the farm fields with their parents.

People didn’t trust banks in those days, so they saved their money in tin cans they buried in the yard, under the clothesline, Chavez said.

Throughout their journey from Mexico, the Munoz family, including the

“There was little time for rest, every morning running out the door of the little dirt casita, chasing their American dream,” grandson Chavez wrote in a poem, “Forty Acres and a Dream,” which tells the story of his grandparents, mother, and her siblings growing up in Indio.

The children would grab hoes and weed long rows in the fields before school each day. Their mother would wait for them at the edge of the field to hand them bean burritos for breakfast, which they ate on the way to school.

They were back at work in the fields at the end of the school day, Chavez said. The kids’ school lunches – also burritos –were carried in an empty lard can. On the Cover

“Esperanza’s job was to get the lard can and make sure all the kids had lunch for school,” Chavez said.

One day, she was so hurried she picked up a can of lard, which they didn’t realize until lunchtime. “So, they had no lunch and came home from school starving,” Chavez said.

Finally, the family saved enough to money strike a deal on 40 acres for $4,000 cash “in nowhere La Quinta,” Chavez said.

The land was nothing but sand and their Indio neighbors and fellow farmworkers tried to discourage them from going through with the purchase.

“They were the laughing stock,” Chavez said, “but they were determined.”

Hard Work, Determination

The hard work continued as Jose Munoz,

They did not want to take on the work. It’s hard work,” Chavez said.

With the retirement of his uncles in the 1960s, the land was sold though Chavez doesn’t know who bought it before Costco. That an affordable housing community was also built on the land would make his grandparents happy, he said.

Jose was much older than Maria, who was 15 when they married in 1906, and he was 29. Their first child, daughter Chello, was born in 1907.

They were married 67 years when Jose Munoz died in 1973 at the age of 96. Maria died about a years later at age 82.

his sons, and two plow mules readied the land for planting. They drilled for water for irrigation, and rows of corn, tomatoes, squash, and colorful flowers were grown on the land and trucked to Los Angeles.

Chavez said that the family farm became one of the biggest in the area. The land was west of Jefferson Street on the south side of Highway 111 and is today home to Costco and Coral Mountain Apartments.

The Munoz family farmed the land from the 1930s to the 1960s, and built four homes on the property, all with electricity, indoor plumbing, and polished floors.

They were friends of the Shields who owned the nearby date farm, where his mother would work when things were slow at the Munoz Farm. As it became time for a third generation to take over the farm, the grandchildren didn’t want that life for themselves.

Growing Up on the Farm

Chavez has fond memories of growing up on the farm, especially the time he spent with his grandmother, but adds that his grandfather was a strong disciplinarian. “I had a wonderful, wonderful childhood,” Chavez said.

One of his jobs was feeding the plow mules his grandfather and uncles had used to ready the land for planting in the early days. He remembers Highway 111 as two lanes surrounded by a vast open area of sand and the dust that was everywhere.

He credits his grandmother for his gift of writing.

“My grandparents did not believe in having television or radio in the house, and instead, at night, they would tell stories,” recalled Chavez, a playwright, poet and storyteller.

“My family used stories to see the importance of being kind, gentle and honest,” Chavez said.

He said his grandmother told beautiful stories, often with a message that helped him remember to behave, admitting he was a troublemaker as a young boy. “She was a great storyteller,” he said.

“I can still see her getting up every morning and cooking eggs or making tortillas – they were great tortillas,” Chavez said.

He recalled going to work in the packing shed at 4 years old, and the women “worked so fast, I was sometimes told to speed up,” he said smiling, adding it was through watching those women that he learned how to be a hard worker. “I was amazed at the teamwork,” Chavez said. His grandmother would send him out to pick six tomatoes and six ears of corn for dinner. He was so small he would first pick the tomatoes, carry them back to the house and then go pick the corn.

To help control the flies, his grandmother would often send him outside with a

swatter, paying a penny for each one he killed – 10 pennies for 10 flies would buy a soda and comic book, he said.

“I learned so much from my grandparents, aunts and uncles,” he said, including a strong work ethic. “No excuses – when the sun comes up, you go to work.”

Check out the Munoz Farm exhibit and other displays that tell some of the stories of La Quinta’s early years at the La Quinta Museum, 10 a.m. to 4 p.m., Tuesday through Saturday. Admission is free.

Saturday, April 6 | 8 AM - 10 AM

At SilverRock Park

Join us in crafting, designing, and soaring high with your incredible kite creations!

Highway 111

Greater Coachella Valley Chamber of Commerce Selected as Partner Agency for New Employer Connect Program

The Greater Coachella Valley Chamber of Commerce (GCVCC) has been selected as the partner agency in District 4 of Riverside County to work with the Department of Housing and Workforce Solutions Department/Workforce Development Division (HWS/WDD) to assist and aid all businesses within the district area through a new pilot program, called the Employer Connect Program (ECP).

On December 16, 2022, HWS/WDD was notified of an award in the amount of $5,000,000 received from the American Rescue Plan Act (ARPA). With this funding, HWS/WDD is partnering with local Chambers of Commerce throughout Riverside County to deploy the new program designed to change the way employers and communities bridge the gap between local small businesses wanting to hire new employees and individuals seeking employment.

in learning more or participating in the Employer Connect Program should contact the GCVCC to begin the eligibility review and enrollment process. To be deemed eligible, employers must meet the following requirements:

• Physically located within Riverside County - District 4;

• Have less than 500 full-time employees; and

• Be able to provide proof of a valid operating license within Riverside County.

After working through enrollment with the Chamber, qualifying businesses will hire a new full-time employee with the assistance of HWS/WDD and the stipulation that the new employee undergo training provided by the HWS Continuum of Care Division (HWS/COC). Workforce Development will pay the new hire up to $20 per hour for the first 90 days of employment with the business.

As part of this partnership, GCVCC will be creating a new full-time position and hiring a staff member to be the Workforce Liaison dedicated to the administrative oversight and day-to-day operations of this program.

Businesses located within District 4 are not required to be current members of the Greater Coachella Valley Chamber of Commerce to be eligible or to participate in this program. Any business interested

“We take pride in creating opportunities for the business community to learn more about regional development, training, and support resources,” said Brandon Marley, CEO of the GCVCC. “This new program will allow us to connect more businesses with underutilized resources available through Workforce Development, not only helping businesses hire staff, but increasing community collaboration and overall resilience.”

In training, the employees will learn about the many resources available within our community and how to identify and direct individuals to mental health services, housing assistance, and food relief programs, giving businesses and their staff the essential tools to develop and strengthen engagement strategies. A minimum of 80 stipends will be issued to 80 employers in District 4 through December 2025.

For more information contact the Greater Coachella Valley Chamber of Commerce at info@gcvcc.org or by calling (760) 347-0676.

CITY MANAGER’S MESSAGE

By: Jon McMillen, La Quinta City Manager

City Manager’s Column – April 2024

Please join us on Thursday, April 25, for another presentation and discussion of La Quinta’s new Strategic Plan.

The plan was introduced to the more than 100 residents who packed the Wellness Center on February 22 for our annual Community Workshop, the largest turnout since the City has held the annual event, about 10 years.

This year’s workshop focused on the City’s Strategic Plan, the draft for which was presented to the public for the first time.

A Strategic Plan is different from a General Plan, in that it is a working document outlining focus points and goals to be achieved over the next 5 to 20 years, from undergrounding utility cables to implementation of the reenvision Highway 111 plan, adding workforce (affordable) housing, upgrading park amenities starting with Fritz Burns Park, adding community gardens and public

UPCOMING EVENTS

Fly Over LQ: A Kite Experience

Saturday, April 6, 8 to 10 a.m.

Location: SilverRock Park

All ages are invited to join the fun at Fly Over LQ, offering numerous experiences to enjoy along with learning about various kites. Stop by the craft table to create your own kite, or if you already have one bring it along. Instructors will be on hand to help you create, decorate and fly your kites.

Coachella Valley AM 2024

Skateboard Contest

Saturday, April 6, starting at 9 a.m.

Location: La Quinta X Park, 46170 Dune Palms Road

art pieces, continuing to look at the possibility of expanding our boundaries, and more.

The goals outlined in the Strategic Plan will include input from our residents and businesses, the City Council, boards and commission members and other stakeholders.

A Strategic Plan is a working document that the City will use to track projects, update the goals and focus points, and monitor allocated funds and expenditures. New goals and focus points will be added and reprioritized as needed.

The City has outlined 12 Focus Points, some of which can be accomplished in a few years, while others are long-term projects, all of them follow the guidelines of our Sacred Values. They are:

• Implement the Reenvision Highway 111 Plan

• Address IID Lease expiration, Equipment Needs

• Underground Utilities

• Exemplary Public Safety

• Marketing & Tourism

• Broaden Community Involvement

• Continue to Address Affordable Housing Needs

Top skateboarders from across Southern California will compete for cash prizes and bragging rights. Find more information and registration forms at ActionParkAlliance.com/events.

Used Oil & Oil Filter Drop-off Event

Saturday, April 6, 8 – 11 a.m.

Location: AutoZone, 78792 Highway 111, La Quinta

Recycle your used motor oil and filters and receive up to two free new oil filters, shop rag, and funnel per household. Sponsored by CalRecycle and organized by the Coachella Valley Association of Governments (CVAG). For more information, call CVAG at (760) 346-1127.

• Expansion of La Quinta’s Boundaries

• Expand Art in Public Places

• Preserve La Quinta’s History

• Enhance Health / Wellness & Recreation Amenities

• Economic Development

Mission Statement

We have also drafted a Mission Statement, which the City has not had until now:

The City of La Quinta, known as the “Gem of the Desert,” provides an unparalleled quality of life centered on healthy living, public safety, first-class public amenities, exceptional customer service, and worldclass events for everyone.

The Strategic Plan is still in the early stages of development and the City will soon be doing presentations to the boards and commissions for input. It is important that our residents also be involved in creating this document, so please plan to join us on Thursday, April 25, from 4:30 to 6:30 p.m., in the Study Session room at City Hall, and give us your input. We will host two one-hour sessions, one at 4:30 and the other at 5:30.

Shred & E-Waste Collection Event

Saturday, April 20, 8 a.m.-noon

Location: City Hall, south parking lot Desert ARC, in partnership with the City, is holding a document shredding and electronics recycling event at City Hall’s south parking lot. Up to four boxes of documents per vehicle are permitted for shredding.

City Picnic & Birthday Celebration

Saturday, April 27, 9 a.m. – noon

Location: Civic Center Campus

Help the City of La Quinta celebrate its 42nd birthday with games, activities, hot dogs, snow cones and cake, performances by local residents, and plenty of giveaways for the whole family. It’s all free.

Certified Farmers Market

Sundays, 8 a.m. – 1 p.m.

Location: Main Street, Old Town La Quinta

Come load up on fresh locally grown and produced fruits, vegetables, eggs, flowers, honey, gourmet chef-prepared foods, one-of-a-kind Artisan goods and more, every Sunday through May 26, 2024. For more information, call Christiana Green at (951) 551-6233.

CITY UPDATES

Citywide Slurry Seal Project

Construction is now complete on a citywide slurry seal project that was part of the five-year Pavement Management Program. Work areas included dig-outs and slurry on Washington Street (between Eisenhower Drive and Avenue Montero), a portion of the Cove (Avenida Martinez, Avenida Mendoza, and Calle Madrid), Monroe Street, and Avenida La Fonda. The project cost was $2 million.

Other Capital Improvement Program Projects

Landscape Renovation: Construction continues for the final phase of the La Quinta landscape renovation project, refreshing the perimeter landscape in the Cactus Flower development with a desert oasis plant palette featuring various droughttolerant plants, boulders, multicolored crushed rock, and a drought-friendly irrigation system. This project also includes an ‘activities promenade’ at the end of Buttercup Lane within the Cactus Flower development. The promenade will consist of two pickleball courts, a drinking fountain, bench seating, and space for future amenities such as cornhole and table tennis. Construction is expected to be complete this spring.

Citywide Miscellaneous ADA Improvements: Construction has begun on the Citywide Miscellaneous ADA Improvements project. This project is within the Seasons at La Quinta neighborhood and includes the reconstruction of curb ramps, sidewalks, and crossgutters on Springtime Way and Summer View Way. Construction is funded with Community Development Block Grant (CDBG) money and is anticipated to be complete by June.

CV Link

An extensive amount of work has been done on the main pathway through La Quinta, and work has started on various connectors, including at Washington Street. In December, lights and benches were installed at the promontory access point and bridge over the La Quinta stormwater channel. The promontory point, where CV Link connects the cities of La Quinta and Indio, near Jefferson Street, is expected to open this summer. CV Link is a planned 40mile, multi-modal pathway for cycling, walking, jogging and lowspeed electric vehicles such as golf carts that will run through much of the Coachella Valley. La Quinta’s portion of CV Link is about 2 miles and runs along the south side of the Coachella Valley stormwater channel (also known as the Whitewater River) from Washington Street to Jefferson Street. When completed it will provide a connection to the Arts and Music Line, which will come down the channel to Avenue 48 and connect La Quinta to the cities of Indio and Coachella. For more about CV Link, visit CVAG.org or LaQuintaCA.gov/residents/cv-link.

COMMUNITY SERVICES

Online registration available at LaQuintaCA.gov

For more information, please call (760) 564-0096.

WELLNESS CENTER

Creative

Physical Wellness

Social Wellness

Social

Mexican

Nintendo

– 3:30 p.m.

Look Who’s in the Lobby

HICAP One-on-One Consultations

Monday, April 8; 10 a.m. – 12 p.m.

HICAP counselors will meet with you one-on-one to help you understand your Medicare health insurance benefits and options (prescription drug comparisons, information on low-cost medical insurance, advocate medical bill concerns). Call HICAP at (800) 434-0222 or (909) 2568369 to make an appointment. Meet for your appointment at the Wellness Center.

Bilhartz Insurance

Friday, April 12, 10 a.m. – 12 p.m.

Learn more about Medicare Advantage Plans from Bilhartz Insurance.

Spring Lunch

Thursday, April 18, 11:30 a.m.; $4

Enjoy meeting new and familiar friends at a catered lunch. Limited seating, so please register in advance.

FIND Food Bank

Thursday, April 18, 10 a.m. – 12 p.m.

Information on food bank mobile markets, utility assistance, and resources.

NEW EXHIBITS

LA QUINTA MUSEUM

Mission Gráfica: Reflecting a Community in Print On Exhibit April 9 through July 20

This touring exhibition showcases California’s long tradition of activist printmaking and offers a historical context for understanding our present moment. The exhibition, comprised of 42 screenprints, reflects an enormous variety of styles, approaches and sensibilities. The artists range from emerging artists to well-known figures such as Carmen Lomas Garza, Nancy Hom, Rupert Garcia, Mildred Howard, Jean La Marr, Ester Hernandez, Michael Roman, Jesus Barraza, Favianna Rodriguez, and the San Francisco Print Collective. “Mission Gráfica: Reflecting a Community in Print” is a touring exhibition developed in partnership with the San Francisco Public Library, artists from Mission Gráfica, and Exhibit Envoy.

Spotlight Exhibit in the Local History Gallery:

LQ Fact or Fiction: The Cove Steps Opens April 16

Have you heard that the rock stairs in the La Quinta Cove have a Hollywood connection? They do, but it might not be the one that you think! Find out what’s fact and what’s fiction in this spotlight exhibit.

EVENTS

Thursday, April 4, 5 p.m.

Music at The Museum

Come to the Courtyard for the sounds of Highroad Band’s acoustic blues, featuring Kimberly Cofer.

77885 Avenida Montezuma

La Quinta, CA 92253 (760) 777-7170

The La Quinta Museum is open Tuesday - Saturday, 10am - 4pm. Admission and programs are FREE.

Saturday, April 27, 2 p.m.

Creative Conversations

Enjoy a performance by and discussion with creatives who will share their inspiration. This month, meet the poets of The Wordkeepers group.

PROGRAMS

As programs are subject to change, please find the latest information on the museum’s free programs at Facebook. com/LaQuintaMuseum/events.

Friday, April 5 &19, 1-3 p.m.

Sketchbook Journaling

Get in touch with your inner artist with sketchbook journaling. Basic supplies provided.

Tuesday, April 9 & 23, 1-3 p.m.

STITCH Fiber Arts Group

Bring your fiber project, meet with friends old and new, share what you’ve been working on, and get inspired for your next project.

Wednesday, April 10, 1 p.m.

TED Talk Hangout

Enjoy a TED talk on the big screen, and then discuss! This month: “Why Art is a Tool for Hope” by JR.

Saturday, April 13, 1-3 p.m.

Genealogy Meet-Up

Whether you’re a beginner or an expert in all things genealogy, join this discussion and collaboration.

Tuesday, April 16, 11 a.m.

Take a Break with Huell

Watch an episode of Huell Howser’s “California’s Gold” on the big screen. This month, Huell takes his audience to the Central Coast, between San Francisco and Los Angeles, and visits the world’s first motel, the Motel Inn in San Luis Obispo.

Thursday, April 25, 3 p.m.

Good Books in the Gallery: Author Talk Read a great book, then get together to discuss! This month, the featured book is “Violeta” by Isabel Allende. A limited number of free copies are available for book club participants – call (760) 777-7170 to request one.

IT’S YOUR LIBRARY

La Quinta Public Library is located at 78-275 Calle Tampico. Enjoy FREE programs for all ages! Questions? Call 760-564-4767 Rivlib.net

* Means REGISTRATION is required.

SPECIAL EVENTS & NEW PROGRAMS

Speaker Series: Friends of the Desert Mountains

Friday, April 5 @ 2 p.m. | Ages 18+ NJ Bradeen, outreach volunteer, will present an overview of this multifaceted organization and highlight Friends of the Desert Mountains’ broad spectrum of community outreach. The organization’s opportunities and programs enable you to take advantage of outdoor recreational programming right here in the Coachella Valley.

Día de los Niños

Saturday, April 20 @ 10 a.m. – 2 p.m.

Celebrate Children’s Day with a Cultural Fair! Patrons will have the opportunity to visit a variety of cultural booths, earn giveaways, enjoy a storywalk, play a variety of carnival style games and more! Goody bags available while supplies last.

ONGOING PROGRAMS

Anime Cafe

Saturday, April 6 @ 1 p.m. | Ages 13-17

A fun space to hang out, watch anime, read manga, and try the Japanese snack of the month.

Level Up LQ

Saturdays, April 13 & 27 @ 12-2 p.m.

Ages 13-17

Calling all teen gamers! Play a variety of games on different consoles including the PS4, Nintendo Switch and more.

Scrabble Club

Tuesdays, April 2 & 9

@ 11 a.m.-12:30 p.m. | Ages 18+ Join some friendly games of Scrabble.

Writer’s Block

Sunday, April 7 @ 1p.m. | Ages 18+

Writers of all levels can take part in monthly prompts, exercises and group critiques.

Page Turners Book Club

Thursday, April 18 @ 10:30 a.m.

Ages 18+

In April, the Book Club will discuss “The Bandit Queens” by Parini Shroff. Register at the Information Desk, copies are limited.

Threadheads Fiber Arts Club

Saturday, April 20 @ 1:30 p.m. | Ages 18+ Come and share your fiber art projects, ideas, skills and inspiration with other fiber artists. All skill levels welcome!

Chess Club | All Ages

Thursdays, April 4, 12, 19, 26 @ 4-6 p.m.

In-Person

Players of all levels welcomed! Hosted by the Coachella Chess Club.

LA QUINTA CREATION STATION PROGRAMS

Questions about Creation Station programs? Call (760) 777-7088.

Maker Craft: Marionette Bird

Saturday, April 6

Session A: 10:30 a.m.-12 p.m.

Session B: 1:30-3:30 p.m.

Ages 7+ | RSVP Required

Call or email to reserve a spot for this first-ever marionette-themed Maker Craft. Technicians will walk you through the steps on how to create a fun and wacky bird. Must be 7 years or older to sign up due to sharp tools and hot glue. FREE | 8 spots per session

Scan for Library programs.

Maker Craft: Soup Can Bird Feeder

Thursday, April 18

10 a.m.-5 p.m. | All-Ages

Decorate and build a simple bird feeder from a used soup can. Plus, learn information on what bird seed is safe to give local birds.

FREE (while supplies last)

MakerSpace Camp: Earth Day Crafts

Saturday, April 20

10:30 a.m.-12 p.m. & 1:30-3 p.m.

Makers ages 7 -13 create crafts by using recyclable items such as water bottles, egg cartons, toilet paper rolls and more.

FREE | RSVP Required

Fiber Arts Bootcamp (FAB): POM POM & FELT FLOWERS

Sunday, April 28

1-3 p.m. | All Ages

Learn how to make a POM POM with yarn and a piece of cardboard. Once you’ve mastered making a POM POM, add some laser-cut felt pieces around it to create a fun and crafty flower.

FREE (while supplies last)

What to Know About Short Term Vacation Rentals in La Quinta IT’S FESTIVAL SEASON

It’s April, and the Coachella and Stagecoach music festivals at the neighboring Empire Polo Club in Indio are just days away.

Held the last three weekends of the month – April 12-14 and 19-21 for Coachella and April 26-28 for Stagecoach – the music festivals bring thousands of visitors to La Quinta and the Coachella Valley, and a boost to local businesses before the summer slowdown.

They also bring traffic delays and noise not just from the concerts, but weekend visitors can be disruptive to other residents.

A few years ago, the La Quinta City Council toughened its rules for shortterm vacation rentals (STVRs), setting new fine rates of $1,000 to $5,000, depending on the violation and if it is a first or second offense. The Council also adopted a two-strikes policy for violations which could lead to a one-year permit suspension or permanent ban from the program.

What is required to rent a home out short-term?

A property owner needs an STVR permit and business license from the City whenever renting for 30 days or less. For

STVR permit information, please contact the STVR Team by calling (760) 777-7091 or email VacationLQ@LaQuintaCA.gov.

Is there a list of properties with active and suspended STVR permits I can access?

A list of current STVR active and suspended permits can be found at LaQuintaCA.gov/stvr.

How do I report an issue with an STVR?

If you experience any issues with STVRs in your neighborhood, please call and report them to the 24/7 hotline at (760) 777-7157, and that will alert a code compliance team member or police to respond to resolve a violation.

You can also email your complaint to CodeComplianceMail@laquintaca. gov, however this email address is not monitored 24/7 and should be used to report past incidents/violations or any other issue which is not actively happening.

Issues with Festival Noise or Traffic?

As in the past, the City of Indio will have a hotline, (760) 391-4112, operating 24/7 during the three festival weekends. The number can be called for non-public safety questions, concerns, comments or complaints regarding the festivals, including noise and traffic as well as issues accessing or exiting nearby communities.

The cities of La Quinta and Indio encourage residents to utilize this hotline to allow staff and law enforcement to address any concern or complaint right away. If there are any issues in La Quinta, the City’s staff or law enforcement will be called to promptly handle the problems.

All Skate:

La Quinta Residents Discover The Berger Foundation Iceplex

Now open over a year, The Berger Foundation Iceplex stands as a premier family destination, captivating the community with the Coachella Valley’s only regulation public ice rink and host of activities and programs that cater to all ages and skill levels.

Adjacent to Acrisure Arena and in close proximity to La Quinta, this state-ofthe-art facility is the training ice for the Coachella Valley Firebirds and offers an unparalleled on-ice experience, including daily public skating, Learn to Play classes for figure skating and hockey, Adaptive Skate classes and more.

La Quinta Family Learns to Skate

For La Quinta parent, Laura Gonzalez, and her two children, Luis, and Lily, ice skating has become a family affair; all three take classes at The Iceplex.

Laura first discovered the opportunity while at an Iceplex children’s birthday

party. “I had no idea they had classes, including ones for adults. So I signed my son Luis up, and promised my daughter, Lily, I’d take classes if she did.”

For Laura and family, ice skating isn’t merely a recreational activity; it’s a journey of self-discovery and resilience. “I like that it teaches us about how to be persistent, even when you’re scared.”

Luis, age 11, agrees. “At first I thought it was complicated. Then I had a private lesson with Coach Walter and I started to understand it. That’s when everything clicked and now it’s just fun. It’s also great to practice where the Firebirds practice. I love the Firebirds,” said Luis.

Lily, age 7, takes Artistry in Motion classes and likes that ice skating provides her with year-round cold weather. “We don’t live where there’s snow, so I come here and I can make snow!”

The Gonzalez Family

Alivia Lamere

Staying Active Through Skating

The Berger Foundation Iceplex also provides an atmosphere where guests can exercise daily in a setting like no other.

“I used to take gymnastics,” said La Quinta resident, Alivia Lamere, age 19, “and ice skating has a similar energy to it. I used to watch all these ice skating videos on Instagram and it seemed so cool. So I started taking classes last fall. Now I absolutely love it.”

Lamere thinks The Iceplex is the best gym in the desert. “It’s a great form of exercise, and I honestly wasn’t scared to try it all. You get out there, first learn how to fall, and then how to get up. It’s a great metaphor for life.”

She is now mastering a variety of skills, including crossovers, two-foot spins and a waltz jump. She learns these alongside skaters of all ages. “It’s honestly one of the few sports where there isn’t an age span. I skate with people who are 7 and 70 and they are all amazing,” Lamere shared.

The Berger Foundation Iceplex provides all Coachella Valley cities with a myriad of events and programs happening, including Learn to Play Hockey and Figure Skating classes, monthly-themed special events, and registration for their popular Summer Camp programs. In addition, The Iceplex is a popular choice for birthday parties, team building, and other special event rentals.

For details, visit BergerFoundationIceplex.com and follow them @BergerFoundationIceplex.

We want to continue featuring relevant, local content in The Gem – so we want to hear from you!

If you have:

• News about an upcoming event in La Quinta...

• A report about something exciting that happened in our community...

• Job postings in La Quinta or a nearby community and are an active business member of the Greater Coachella Valley Chamber of Commerce...

PLEASE LET US KNOW!

Email your press release, story idea or job posting for consideration to info@gcvcc.org.

Coco Rose Opens New Home Store in La Quinta

Coco Rose Home is the newest addition to Old Town La Quinta, expanding the owners’ vision from Coco Rose Beach & Resort Wear – a boutique in the heart of Old Town La Quinta. The original boutique is located just a stone’s throw from the newly-opened home store.

Owners Eileen and Shannon Burke had always wanted to enhance the Coco concept even further by creating a space where the community could bring the bohemian flair of Coco Rose into their homes.

The idea came to life during a motherdaughter trip to Bali many years ago, which led them to opening their first Coco Rose Beach & Resort Wear boutique in Carlsbad, California. Since then, they’ve expanded to three locations in San Diego and six in the Coachella Valley.

While bringing undeniably incredible jewelry and resort wear to Southern California, they saw a spark in the interest of small home goods purchased

in the store, and decided they would bring the art of living to its retail space.

Coco Home Home provides a holistic shopping experience that extends past simply purchasing items – it’s about connecting with the stories and people behind the products. The team is knowledgeable and friendly, always ready to offer recommendations or share the stories behind the products.

Coco Rose Home is the perfect place for anyone looking to add a touch of sophistication and culture to their living space. It’s a true delight for the senses and – a must-visit destination for any home decor enthusiast.

Shopping at Coco Rose Home is like embarking on a journey around the world without ever leaving the comfort of La Quinta. From the moment you step through the doors, you are greeted by a kaleidoscope of colors, textures and scents.

The selection of home goods brought in from Bali and beyond ranges from midcentury modern furniture to intricate ceramics and everything in between. Each item tells a story and brings a sense of wanderlust to any space.

The ambiance of the store is inviting and well-curated, making it a joy to browse through the aisles and discover hidden treasures.

Coco Rose Home can be found across the street from Stuft Pizza Bar & Grill in Old Town La Quinta, at 78010 Main Street, #100, in La Quinta., and hours are Monday – Sunday: 10:00 a.m. to 7:30 p.m.

Caring Companions At Home Provides In-Home Care for Seniors

We recognize the importance of compatibility between the personalities of both client and caregiver, so caregivers are carefully matched with each client.

Not long ago, assisted living facilities or nursing homes were the only choices for seniors who needed help. Today, most seniors and their families prefer to stay at home and find in-home caregivers to be an affordable alternative.

That’s why Diane Mondini established Caring Companions At Home in January 1999 – she wanted to provide a higher level of in-home care and companionship.

Caring Companions At Home just celebrated its 25th anniversary in Southern California, and 20 years in La Quinta. It was one of the first in-home care companies in the state.

Mondini first thought of in-home care while working in assisted living for 15 years. “I realized that, even though assisted living facilities are very nice, it’s not like staying in your own comfortable home,” shared Mondini.

In 2005, Mondini opened an office in Old Town La Quinta. “It was a sparkling new and lovely location,” she added.

Though based in La Quinta, Caring Companions At Home serves the entire Coachella Valley with licensed caregivers throughout the valley.

Licensed by the California Department of Social Services, Caring Companions At Home and all its caregivers are required to be heavily vetted, trained and registered. Many caregivers have been with the company since the beginning.

Even though the state requires in-home companies to be licensed, there are still many companies that are working as referral registries and sending out independent contractors who have no training, insurance, or background checks. “This puts seniors in jeopardy, and we hear horror stories of the financial and physical harm caused by these independent people,” said Mondini.

Caring Companions At Home has qualified case managers on staff as well as nurses and gerontologists who visit with clients and family members

in their homes to evaluate and assess their individual needs to ensure a perfect placement.

“We recognize the importance of compatibility between the personalities of both client and caregiver, so caregivers are carefully matched with each client,” Mondini explained. “After a caregiver is placed, they keep in touch regularly with both client and caregiver to make sure the client is receiving the best possible care.”

Through the years, Mondini and Caring Companions At Home have won several awards and accolades.

For more information, call (760) 771-6263, visit 78010 Main Street, Suite 260, in La Quinta or go to CaringCompanionsAtHome.com.

DUNE PALMS BRIDGE

Projected to Open in Mid-April

Dune Palms Road in La Quinta remains closed at the Whitewater Wash while construction of a $25 million all-weather bridge continues, though contractors are working to open the northbound span to the public around mid-April.

Construction started in January 2023 with completion expected in early 2025.

Flooding from Tropical Storm Hilary in August destroyed a bypass road built to keep Dune Palms open during

construction. Consequently, Dune Palms Road will remain closed to traffic until the northbound/east side of the bridge is complete.

Contractors anticipate opening the northbound span to the public around mid-April.

In the meantime, all businesses in the area and Corporate Centre Drive remain open and accessible, so please visit them.

Project milestones to date:

Dune Palms Road: The existing Dune Palms Road over the wash has been demolished and the debris removed to make way for construction of the southbound bridge span.

Northbound Bridge: Crews have completed the northbound bridge deck and continue working on the sidewalk, curb and gutter, barrier rail, lighting, relocating utilities, and approach slabs, in preparation for the northbound bridge opening this month.

Southbound Bridge: Construction is underway on the southbound bridge span as crews continue placing large,110foot-tall concrete bridge support casings into the storm channel, in preparation for concrete placement for the bridge support system.

Upcoming work:

Construction continues on the northbound bridge in preparation to open it to the public in mid-April. Crews will finish storm drains, structure approaches, bridge lighting, utility relocations, concrete curb, gutter, and sidewalk for pedestrian access.

Check LaQuintaCA.gov/dunepalms for project updates and to register to receive updates by email or text.

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331 THOUSAND PATIENTSTREATED $30MCHARITYCARE

Annually,weprovidemore than$30millionincharity careto thoseinneed. OUTPATIENT CENTERS&CLINICS

Includingprimarycare, cancercare,woundcare andweightmanagement.

With385beds,aLevel 1TraumaCenter,10 operatingrooms,and 31ERtreatmentbeds, DRMCistheanchorof DesertCareNetwork.

EachyearintheCoachella Valley,MorongoBasin, andourgreaterregion.

JFKMEMORIAL HOSPITAL HI-DESERT MEDICALCENTER

With145beds,aLevel4 TraumaCenter,anda PrimaryStrokeCenter, JFKMemorialHospital servestheCentraland EasternCoachellaValley.

With179beds,aLevel4 TraumaCenter,anda continuingcarecenter, HDMCisacriticalhealth resourceforthehidesertcommunities.

3 TRAUMACENTERS STROKENETWORK

EAT. DRINK. GIVE. END HIV.

THURSDAY, APRIL 25