Rs 1 /  vol. 53
GREEN GIGAWATTS
India and Germany invest in renewable energ y
the magazine on indo-german relations
JEWELS ON TOUR Mobile Space fuses past and future
issue no. 2 / dec. 2011
THE DEG FACTOR
DEG funds Corporate Social Responsibility
©2011 PPC
MISSION:IMPOSSIBLE
GHOST PROTOCOL IN CINEMAS ON 16/12/2011
MISSION: ACCOMPLISHE If you were to accept your mission: Where would you start? Who would you trust? Which car would you choose? The ultimate decision for the drive of your life! Ethan Hunt takes the all new BMW 6 Series on an exhilarating chase in Mission: Impossible – Ghost Protocol. Test drive the all-new BMW 6 Series Coupé and experience its agility and ultimate handling. With its 8-speed sport automatic transmission and options such as Cruise Control and Integral Active Steering, the BMW 640d delivers an impressive 313 hp that takes you from 0 to 100 km/h in only 5.5 seconds. BMW cars are designed to deliver Sheer Driving Pleasure for your daily mission. Discover the dynamic all-new BMW 6 Series Coupé in cinemas on December 16 and at your Authorized BMW Dealer. Find out more at www.bmw.in/mission
THE ALL-NEW BMW 6 SERIES COUPÉ. DESIGNED FOR DRIVING.
The all-new BMW 6 Series Coupé
640d 650i
ED. Authorized BMW Dealers: North: Chandigarh: Krishna Automobiles +91 172 525 0000, Delhi: Bird Automotive (South Delhi) +91 11 4087 0707, BMW Studio +91 11 4266 0000 Deutsche Motoren (South-East Delhi) +91 11 4309 0000, Deutsche Motoren (West Delhi) +91 11 4726 0000, Gurgaon: Bird Automotive +91 11 3988 5577 Jaipur: Sanghi Classic +91 141 408 7070, Ludhiana: Krishna Automobiles +91 161 525 0000 South: Bangalore: Navnit Motors (South Bangalore) +91 80 2852 0060, Navnit Motors (North Bangalore) +91 80 2234 1661, Calicut: Platino Classic +91 495 669 6666 Chennai: KUN Exclusive +91 44 4291 1111, Coimbatore: KUN Exclusive +91 42 2227 0900, Hyderabad: KUN Exclusive +91 40 4465 6565 Kochi: Platino Classic +91 484 669 6666 East: Bhubaneswar: OSL Prestige +91 674 644 4672, Kolkata: OSL Prestige +91 33 2251 7010, Raipur: Munich Motors +91 771 225 9333 West: Ahmedabad: Parsoli Motors +91 79 2684 1231, Goa: Bavaria Motors +91 832 288 7771, Indore: Infinity Cars +91 731 400 8989 Mumbai: Infinity Cars +91 22 6714 5100, Navnit Motors +91 22 6677 7777, Nagpur: Munich Motors +91 712 647 1111, Pune: Bavaria Motors +91 20 2614 1555, Surat: Parsoli Motors +91 261 272 1231 www.facebook.com/bmwindia The model, equipment and possible vehicle configurations illustrated in the advertisement may differ from the vehicles supplied in the Indian market.
Sheer Driving Pleasure
www.germany.travel
125 years of the automobile
Mercedes-Benz Museum
Porsche Museum
BMW Welt
... what a year to visit Autostadt Wolfsburg, the Porsche and Mercedes-Benz museums in Stuttgart and BMW Welt in Munich. The automobile was invented 125 years ago in the Baden-Wuerttemberg region, which is celebrating this major anniversary with the Automobile Summer 2011. And the whole of Germany will be celebrating with them. Up and down the country – at our car museums, automotive discovery parks and racing circuits – we are sharing our expertise with the whole world. Join us for an experience to remember.
www.germany.travel/specialoffers
© DZT / Jochen Keute
Autostadt
© BMW AG
© DZT / Jochen Keute
© imago / PHOTOMAX
On the road in Germany 2011...
EDITORIAL
R
/ jen s urb a n
ubies, diamonds and emeralds? There are few of
war-ridden country. Tanushree Sengupta reports for GER-
us who can resist the temptation of these precious
MAN NEWS what is at the heart of Indian and German long-
gemstones. The good news is: you don’t even have
term engagement in Afghanistan.
to! This spring, our 15-month event series › G ermany and India 2011-2012: Infinite Opportunities ‹ will bring you the
For many, security lies at the heart of the Afghan conun-
much-awaited Mobile Space, a set of modern multi-purpose
drum with huge repercussions for the region. However,
pavilions designed by renowned German artist Markus
there are many who predict that energ y will be the most
Heinsdorff. It is the centrepiece of the Year of Germany in
important security issue in the coming decades, not last in
India. The pavilions are modelled on rubies, diamonds and
Asia with most of its economies growing at a breathtaking
emeralds. Starting in Mumbai, these gemstones will soon
pace. But it is not necessarily all about oil. Green energ y is
go on a metro tour to showcase innovative ideas and oppor-
becoming an ever stronger alternative. According to Chris-
tunities related to the core issue of the Year of Germany in
toph Hein from the Frankfurter Allgemeine Zeitung, India
India: Stadträume – Cityspaces. See our Interview with Mr.
is heavily investing in green power generation. And while
Heinsdorff in this issue of GERMAN NEWS.
the German government is assisting financially, German industry is backing up with high-end technolog y in this
Indeed, we are very happy that the first highlights of our
endeavour. One of the most ambitious projects, the world’s
programme were a big success and drew large crowds to the
largest solar power plant in Dhule in western central India,
venues. One of the top projects was the Yamuna-Elbe art
is co-financed by Germany’s development bank Kf W.
project. It tells us the tale of two rivers from a completely new perspective. Meera Menezes has the story of these
In our economy section, Amitabh Sinha from the Indian
› e motional rivers ‹ for GERMAN NEWS.
Express describes how Germany’s DEG and its Indian partners foster Corporate Social Responsibility in India.
Need a buddy to share your impressions of the › G ermany
Christoph Hein introduces the new brand of trucks on the
and India: Infinite Opportunities ‹ programme or simply
subcontinent. The Bharat-Benz by Daimler will be a › r obust
a cool photo-op? Please check out India’s first Buddy Bear
beast ‹ for India’s roads with the company targeting at least
guarding the main entrance of our Embassy in Delhi. Suha-
90 per cent of local content in production.
sini Raj from the Washington Post tells you how the Buddy Bear found its way to India and how it got its belly painted
In our science section, Narayani Ganesh from the Times
by Indian artist Annie Kumari with nothing less than the
of India shows how Indo-German scientific collaboration
Taj Mahal!
continues to break ground in excellence and cooperation. It is well known that this cooperation goes a long way back.
The Year of Germany in India is a bilateral event, but the
For instance, did you know that one of the pioneers of the
two countries also played an important role at one of this
museum movement in India was a German?
year's biggest multilateral events. On 5 December 2011, Germany hosted 100 delegations with a total of over 1,000
My stint in India has come to an end – as our managing
delegates representing countries, international organisa-
editor’s, Yvonne Krause. Hence, it is time for us to say
tions and Afghan civil society at the International Afghani-
goodbye and thank you, dear readers, for your interest in
stan Conference in Bonn. It was the biggest international
Indo-German relations and for your continuous inspiration
assembly ever in the history of the Federal Republic of
and support!
Germany, and it ref lected the commitment of the international community to work towards a lasting solution for the
/ // ge r ma n n e ws / vo lume 53 / i ssue no. 2 / decem b er 2011
Enjoy your read!
5
content
12
24
Standards
politics
Mutual commitment: India and Germany in Afghanistan
Bold move: BharatBenz looking to conquer India
Editorial
5
SHOTS
8
notepad
48
Coming Up
56
ImprINT
58
Photo Credits
58
FROM TRANSITION TO THE TRANSFORMATION DECADE
12
GREEN GIGAWATTS
16
by Tanushree Sengupta
Generation of green power presents major latitude for Indo-German partnership, by Christoph Hein
UNITY IN DIVERSITY
20
India’s ORF and Germany’s Zeit Foundation foster young leaders’ network, by Sunanda Rao-Erdem
Cover Illustration by Groupe-Dejour.de
6
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b er 2 0 1 1
34
Innovative vision: Mobile Space combines art and architecture
52
economy
science
PROMISING DEBUT
24
Colourful belly: Taj Mahal decorates Delhi’s Buddy Bear
IDEAS MATTER
With its BharatBenz, Daimler leaves nothing to chance,
German and Indian scholars shed light on complexities
by Christoph Hein
of cross-cultural interaction, by Chetan Chauhan
THE DEG FACTOR
28
ENDURING TIES
Germany’s DEG funds Indian Corporate Social
Indian fellows maintain relations with their
Responsibility, by Amitabh Sinha
counterparts in Germany, by Narayani Ganesh
GERMANY & INDIA
CULTURE
JEWELS ON TOUR
34
Taj Mahal on Buddy´s Belly
An interview with German artist Markus Heinsdorff
Delhi College of Art student designed Buddy Bear for
on the › Mobile Space ‹, by Yvonne Krause
German Embassy, by Suhasini Raj
EMOTIONAL RIVERS
38
did you know that...
Art project focuses on cleanliness and over-engineering
One of the pioneers of the museum movement
of Yamuna und Elbe, by Meera Menezes
in India was a German, by Jutta Jain-Neubauer
/ / / ge r ma n n e ws / volum e 53 / i ssue no. 2 / decemb er 2011
42
44
52
54
7
shots
850 weeks of being in love ---
Even after completing 850 weeks of continuous screening at the Maratha Mandir theatre in Mumbai, the Bollywood movie » D ilwale Dulhania Le Jayenge « (The Big Hearted Will Take the Bride) starring actors Shah Rukh Khan and Kajol still enchants its audience. Earning over INR 106 crore in India and INR 15 crore overseas, the film became the biggest Bollywood hit of the year 1995, as well as one of the biggest Bollywood hits ever. It remains the longest-running film in the history of Indian cinema. As of now, the love story is still playing at the Maratha Mandir theatre, daily at 11.30 am.
8
/// g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b er 2 0 1 1
le o u tse erid s e/ ld/a os n isth krseu id d z iqui Š re
/ 850 weeks of being in love
/ / / ge r ma n n e ws / volume 53 / i ssue no. 2 / decem b er 2011
9
shots
8,5 seconds being relaxed ---
As Raj Malhotra in » D ilwale Dulhania Le Jayenge « (DDLJ) Shah Rukh Khan became one of Bollywoods big shots. Since then, he was quite busy acting. In February, his 63rd film after DDLJ, » D on 2 « will be released at the Berlinale Film Festival in Germany and it will probably create a Bollywoodmania in the German capital. The Movie is an Indo-German co-production and was partly shot in Berlin. Medienboard Berlin-Brandenburg funded the film with about €500,000. What might be his thoughts in this picture is not disclosed, but it seems Don and Shah Rukh Khan have finally got 8,5 seconds to rest.
10
/// g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b er 2 0 1 1
Š ra p i d e y e mo v ie s
/ 8,5 seconds being relaxed
/ / / ge r ma n n e ws / volume 53 / i ssue no. 2 / decem b er 2011
11
politics
From Transition to the Transformation Decade ---
The International Afghanistan Conference in Bonn. / t e xt: tanu s h r e e seng upta
O
n 5 December 2011, the UN cit y of Bonn hosted
a stable state so that it would never again harbour a terror-
100 delegations with a total of over 1,000 delegates
ist threat to the whole world. Secondly, to help the Afghan
representing countries, international organisa-
people regain a life of peace and prosperity. Roughly 50 na-
tions and Afghan civil societ y at the International Af-
tions had stepped in at that time on an appeal from the UN
ghanistan Conference. It was the biggest international
after the 9/11 terror attack in the US.
assembly ever in the histor y of the Federal Republic of Germany and ref lected the commitment of the interna-
Terming the last 10 years as a phase of opportunity, growth
tional communit y to work towards a lasting solution for
and improvement in people’s lives on a scale never before
the › h eart of Asia ‹ .
seen in Afghanistan’s history, Afghan President Hamid Karzai outlined the country’s progress in laying the foun-
In his opening speech, German foreign minister and host
dations of a pluralistic, democratic system of government.
of the conference Guido Westerwelle declared, » The goal
He touched upon advances in delivery of public services like
of this Conference will be to lay the groundwork for a free,
basic health, education and infrastructure, and especially
secure and prosperous Afghanistan. « He pointed out that
mentioned women emerging to claim their rightful place in
although there had been setbacks in recent years, a lot had
Afghan society. In fact, the civil society groups participat-
been achieved. In the joint pledge set out in the Conference
ing in the conference included women who specifically fo-
Conclusions, Afghanistan declared its commitment to in-
cused on gender issues and the role of women in reshaping
creasing its efforts in pursuit of good governance, democ-
Afghanistan’s future.
racy and the fight against corruption. The international community meanwhile stands ready to continue providing
Despite these achievements, it is widely acknowledged
support after international combat troops have been with-
that the goal of a stable, self-reliant and democratic Af-
drawn in 2014.
ghanistan is still far from being achieved. Karzai emphasised that beyond 2014, his countr y would require
Exactly 10 years earlier delegates from all over the world
continued financial support from international partners.
gathered in Bonn under the aegis of the United Nations to
» T he people of Afghanistan are looking to this Confer-
discuss Afghanistan’s future following the ouster of the
ence for a clear affirmation of commitment to make
Taliban. At that time, the international community was
securit y transition and economic progress irreversible, «
pursuing two goals. Firstly, to help Afghanistan evolve into
he said.
12
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b e r 2 0 1 1
© ahm ad m as o o d / r euter s
/ f rom t ran s it ion t o t he t ran sf ormat ion de ca d e
A newly graduated soldier from the Afghan National Army (ANA) attends a graduation ceremony in Kabul, September 2010
Westerwelle focused on three aspects of particular impor-
The process of handing back responsibility for security to the
tance in the transition years. Firstly, he considered it vital
Afghans began in 2009, when President Karzai announced
that the transition process would prepare the ground for the
that his country wanted to assume full responsibility for
withdrawal of international combat troops and consolidate
security within five years. He reaffirmed this at the Confer-
the authority of Afghanistan’s government. He pointed out
ence in London in early 2010. On 26 January 2010, German
that the onus was on the government to strengthen public ad-
chancellor Angela Merkel supported his call. She said, » We
ministration, reinforce the rule of law and fight corruption.
very much support President Karzai in his statement that we want to have a situation by 2014 in which Afghanistan can
Secondly, he said that political support for Afghan reconcili-
guarantee its own security. That is a goal set by the Afghan
ation – the only way to establish durable peace – had to be
Government. We ourselves are not naming a withdrawal
kept up. This was underlined by President Karzai when he
date but support the Afghan Government in this goal. «
said that the political process in Afghanistan will be inclusive and open to Taliban and other militants who renounce
In December 2011, Germany’s cabinet decided to reduce
violence and accept the Afghan Constitution.
the ceiling on its troops made available to the International Security Assistance Force (ISAF) in Afghanistan from 5,350
Westerwelle’s third point was that the international com-
to 4,900. » O ur military commitments have passed their
munity’s long-term engagement in Afghanistan needed to
high point, and in a few weeks, Germany, like others, will
be clearly defined. He explained this meant continued civil-
be reducing troop numbers for the first time, « Westerwelle
ian reconstruction, support for the Afghan national security
affirmed. This, he said, makes it necessary to further in-
forces for as long as necessary, and help for the country in
tensify the search for a political solution. As the Minister
unlocking its enormous economic potential.
pointed out, the conference in Bonn was not a meeting of troop providers or donors, but a » p olitical conference involv-
This spirit of self-determination was carried into the 2011
ing mutual commitments and pledges. « Afghan President
Bonn Afghanistan Conference. The German foreign min-
Karzai termed the international conference as history being
ister emphasised, » There will be no military solution for
made, » a s a sovereign and democratic Afghanistan comes
Afghanistan. « What the country needs – alongside support
together with the international community to deepen and
for the Afghan security forces – is a political process, which
broaden this critical partnership for security and coopera-
involves negotiation and reconciliation.
tion in the region and beyond. «
/ // ge r ma n n e ws / vo lume 53 / i ssue no. 2 / decem b er 2011
13
© jo han n e s e is e l e / pi ctur e-a l l i a nce / dpa
politics
Construction work near Mazar-e-Sharif
One of the objectives of the conference was to focus on the
clear strateg y to make sure that it does not plunge back
regional dimension of the Afghan conf lict and its lasting
into lawlessness and terrorism.
resolution. UN Secretar y-General Ban Ki-moon pointed out that political reconciliation in Afghanistan would only
Earlier in October 2011, during the visit of President
be possible with the support of the countr y’s neighbours.
Karzai to India, both countries signed a Strategic Part-
Apart from Pakistan, which backed out of the conference
nership encompassing securit y, trade, education and vo-
in protest against NATO airstrikes that killed its soldiers,
cational training, culture and people-to-people contacts.
all important stakeholders in the region were part of the
India is the first countr y to have entered into such a part-
consultation process.
nership agreement with Afghanistan, which the Afghan president was quoted to term as » universally popular « in
President Karzai called for the international aid strateg y
his countr y.
beyond 2014 to shift from stabilisation to long-term development. The Conference Conclusions underscore this by
India has been a major player in Afghanistan and has al-
saying, » S hifting the strateg y from stabilisation to long-
ready pledged $2 billion in assistance. Over the past 10
term development cooperation, the International Com-
years Indian assistance for Afghanistan has been ploughed
munity will continue to support Afghanistan, including in
mainly into reconstruction – including rebuilding the Af-
the areas of rule of law, public administration, education,
ghan parliament, road building, education, health ser vices
health, agriculture, energ y, infrastructure development
and other development projects. In a first, the Strategic
and job creation, in line with the Afghan Government’s
Partnership deal now also includes Indian support for
priorities as specified in the National Priority Programmes
training, equipping and capacity-building of the Afghan
framework under the Kabul Process. «
National Security Forces. This enhanced cooperation agreement also gave India a special position at the Decem-
In a reference to a similar effort at reconstruction of post-
ber 2011 Bonn Conference.
Second World War Europe, Indian foreign minister S M Krishna called for something like a › M arshall Plan ‹ for
Germany described India as the › s tability anchor ‹ for the
Afghanistan, involving all major stakeholders. He said
region and welcomed New Delhi’s suggestion of a Mar-
that Afghanistan needed development assistance, prefer-
shall Plan-like arrangement, which they said would help
ential acess to world markets, foreign investment and a
build up society in the political and also in the broader
14
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b e r 2 0 1 1
© ahm ad m as o o d / r euter s
/ f rom t ran sit ion t o t he t ran sf ormat ion de ca d e
Afghan boys on a carousel in Kabul
field of economic and social development. At the first
Germany has been NATO’s lead nation for the stabilisation
Indo-German intergovernmental consultations during
of Afghanistan’s northern region since 2006. However, its
Chancellor Merkel’s visit to New Delhi in May 2011,
engagement is not limited to the North; German recon-
Afghanistan fig ured high on the agenda of bilateral
struction projects, air transport, and reconnaissance and
consultations.
communication capabilities benefit all of Afghanistan. Germany was also the first countr y to leave Kabul to estab-
So far, Germany has hosted three international Afghani-
lish a Provincial Reconstruction Team (PRT). The process
stan conferences, two in Bonn (2001 and 2002) and one
of handing over the responsibility for security to the Af-
in Berlin (2004), which have helped to build international
ghans began in July 2011 and by Februar y 2012 the Afghan
consensus on a comprehensive approach in Afghanistan,
government will be responsible for the security of about
combining reconstruction aid, capacity building for gov-
half of the countr y’s population.
ernment institutions and militar y inter vention. In terms of action in the Afghan peace process, Germany’s commit-
In her concluding remarks, Chancellor Merkel empha-
ment however, is not just restricted to building interna-
sised that after security had been handed over, the politi-
tional consensus. On the ground, Germany has committed
cal process would be extremely important, especially in
substantial funds as well as manpower to support the pro-
such issues as reconciliation and the distribution of power
cess of rebuilding the countr y.
across all social and ethnic groups. She summarised Germany’s position towards its South Asian partner: » A fghani-
Reconstruction and development are at the heart of the
stan can count on our support, not only the Government
German engagement in Afghanistan and more than
and institutions but ever yone – men and women, young
100,000 German soldiers and civilians have been part of
and old, regardless of their origins. We are united in our
this effort over the years. Germany is among the largest
goal of a secure and sovereign Afghanistan in a peaceful
contributors of training for the Afghan security forces.
and prosperous region. « ■
With $1.6 billion spent and an additional $2.8 billion pledged through 2013, Germany is the third largest bilateral donor of foreign assistance. In addition, Germany
---
contributes some 20 per cent to the EU assistance to Af-
Tanushree Sengupta, a communication professional, works at the
ghanistan, totalling over $2.5 billion.
German Information Centre in New Delhi.
/ // ge r ma n n e ws / vo lume 53 / i ssue no. 2 / decem b er 2011
15
PO LITICS
GREEN GIGAWATTS ---
India is heavily investing in green power generation.
And while the German government is assisting financially, the German industry is backing up with high-end technology in this endeavour. / t e xt: c h r i s to p h h ei n
Wind turbines at sunset 16
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b e r 2 0 1 1
/ green gigawatts
T
here is still some dispute about whether the site is
approximately double by 2020. It is unsurprising, there-
on protected forest land or not, but in March 2012,
fore, that power supply in India has for a long time been
perhaps, work will begin on the world’s largest solar
a key location factor used by states to woo investors. This
power plant in Dhule in western central India. » T hat’s In-
has consequently turned it into a political issue as people
dia; not ever ything can be calculated precisely, « says Os-
are beginning to realise that urgently required jobs are
kar von Maltzan, Director of the India Office of the Kf W
available only where energ y is produced. Yet local people
Bank Group in New Delhi. Kf W is providing a large chunk
often refuse to give up their land for power plants, and
of the financing required for the power plant. The devel-
there are protracted struggles for compensation.
opment bank and the sun make for a good combination − one that the subcontinent will increasingly have to turn
The move towards environment friendly energ y, however,
to. “The energ y bottleneck will become a millstone for
seems irreversible. » We believe that 2011 will be another
India’s growth objectives,” obser ves von Maltzan. These
record year for climate investments in India. In this fis-
have been pegged high. Although the Reser ve Bank, In-
cal year we expect that an additional 2.7 gigawatts from
dia’s central bank, is now quoting GDP growth of only 7.6
renewables will be installed. The annual energ y savings
per cent in this fiscal year, politicians are tr ying hard to
are expected to rise to 3 gigawatts – a figure that has never
finally achieve a double-digit growth rate.
been achieved before, « says Charanjit Singh, an analyst at HSBC Bank. Siemens AG from Germany echoes this senti-
For that, however, the countr y needs a sound infrastruc-
ment: » I nvestments in clean energ y in India amounted to
ture and among other things an assured and reliable
$7.2 billion in the first three quarters of 2011. The total
power supply. About half a billion people in India still do
figure for last year was $5.7 billion. «
not have access to electricity. Experts estimate that even where there is grid connectivity, the supply deficit is about
Germany can contribute in this area, for instance through
10 per cent. This persists despite India having increased
development cooperation. » U ltimately India will have to
its power generation from 108 gigawatts in 2003 to 174
tackle its energ y problem on all three fronts – generation,
gigawatts by spring 2011. Apart from quantity and reli-
transmission and distribution, « says von Maltzan. Devel-
ability, a third factor is now gaining prominence. Power
opment cooperation with India is focusing on the benefits
production in India is to be made as sustainable as pos-
of renewable energ y and enhanced efficiency. The losses
sible, conser ving resources to the maximum extent and
occurring between the power plant and end customer in
minimising impacts on the environment. Solar power,
India are estimated at over 30 per cent. In Germany this
biomass, wind energ y and small hydro power plants are
figure is 5 per cent at most. It is not just efficiency that
the available avenues. German industr y and the German
is low; electricity is also sometimes illegally tapped. Elec-
government are assisting India with high-end technolog y
tricity tariffs need to be restructured and politically im-
in this endeavour. So the situation boils down to the fact
plemented. Most importantly, however, consumers must
that, » I ndia urgently needs more clean and reliable energ y
adopt more energ y efficient behaviour. This ranges from
production, « as von Maltzan says.
replacing light bulbs to the architectural design of new buildings, which can greatly inf luence the need for air
India has taken the initiative. In summer 2008 the govern-
conditioning, and beyond.
© z oo n a r .c o m / j a n wac ha l a / st i l l p i c t u re s
ment passed the National Action Plan on Climate Change. The Plan addresses several individual objectives, includ-
Kf W offers assistance on behalf of the German Federal
ing a reduction in carbon dioxide emissions by 20 to 25 per
Government in this sector. » I n cooperation with the Na-
cent per unit of GDP by 2020. In the same year the share
tional Housing Bank, we are offering a product for financ-
of › g reen energ y ‹ in India’s energ y mix is set to rise to 15
ing the construction of energ y efficient housing, « says von
per cent. Solar power alone is targeted to contribute 20 gi-
Maltzan. The credit line for the National Housing Bank is
gawatts to total energ y supply by 2022; currently its share
to the tune of €50 million. A further €2 million are be-
is about 40 megawatts. There is no alternative to this way
ing made available as a grant. This will help promote the
for ward. India is the world’s fourth largest emitter of
construction of about 3,000 residential units. » We can-
greenhouse gases and rapid economic growth is driving
not and do not want to give charit y. Our loans are catego-
this figure steeply upward. On the f lipside, India is one of
rised as development cooperation, but they are close to
the countries that will bear the brunt of climate change in
market rates. « The Kf W has an ongoing portfolio of €1.3
the form of natural disasters.
billion in the energ y sector. In addition, about €400 million have been approved in principle but not yet disbursed
Energ y supply is another burning issue. Continuing
as loans. » T his is the largest energ y portfolio in develop-
power disruptions are already forcing factories to cut
ment cooperation that our bank has worldwide, « says
down on production or relocate. Demand is expected to
von Maltzan.
/ // ge r ma n n e ws / vo lume 53 / i ssue no. 2 / decem b er 2011
17
politics
The DEG (German Investment and Development Com-
million and the new factor y at Vadodara is targeting a ca-
pany), a part of Kf W Group, also supports the expansion
pacity of 500 megawatts. The Munich-based company is
of renewables in India. Its portfolio includes small wa-
also tapping deeper into the solar market. Siemens empha-
ter turbines in the Himalayan foothills, wind turbines
sises that it is the only supplier of complete solar power
and – soon – a 20 megawatt power plant. All projects have
plants spanning the entire value chain, from capturing
one thing in common – they are run by private operators.
solar radiation to power transmission. » T he demand for
DEG's mandate is to support private companies that invest
green technologies in India is already huge and it is stead-
in developing countries. » S ince the early 1990s, thanks to
ily growing, thereby giving us the opportunity to generate
the younger generation of entrepreneurs, India has been
more business. By pursuing an uncompromising localisa-
developing rapidly into a capitalist economy that is also
tion strateg y we will be able to offer products with cut-
increasingly integrated in global networks. These entre-
ting edge technolog y and solutions tailored to the Indian
preneurs have realised that climate protection is an im-
market at reasonable prices. This will help us create more
perative. But it needs to be made socially compatible as
jobs for Siemens in India and indirectly in Germany, « says
well, « says Armin Albert. Albert heads the DEG office in
Armin Bruck, Managing Director of Siemens in India. For
New Delhi.
the global conglomerate it is important not to lose sight of the ground realities in India. And the reality is that for
Yet, the f lagship project of the Kf W Group is the construc-
a long time to come, conventional power plants will con-
tion of Asia’s largest solar power plant in the state of Ma-
tinue to be the mainstay. Electricity generation from fossil
harashtra. » I t will pave the way for restructuring energ y
fuels will remain the primar y source for covering India’s
supply in India, « according to von Maltzan. In the medium
energ y needs until 2017 at least. Siemens therefore offers
term, the power plant located in Shivajinagar Sakri will
combined cycle gas and steam plants that are cleaner and
generate 150 megawatts of electricity. The costs amount
more efficient to operate. Torrent Power in Gujarat, one of
to about €370 million. The German development bank will
Siemens’ customers, has already installed a modern power
provide €250 million as concessional interest loans.
plant with a 1,050 megawatt capacity and has ordered a second plant that utilises natural gas. But ultimately, and
Apart from promoting other solar and wind projects, the
this is also underlined by Siemens, it is not just a matter
Kf W has also helped Green Elephant to get going with a
of generation. » S ecure and efficient power supply is more
credit line extended through the Indian development bank
than just efficient electricity generation. « New high volt-
IREDA. Green Elephant India, a subsidiar y of a Munich-
age DC transmission lines (HVDC) have proved to be a reli-
based company, has made it its mission to promote biogas
able means of transmission with minimal losses. This was
in India. About a year ago, Green Elephant built and began
demonstrated by the 780 km long transmission line from
operating the first large scale plant close to the Kisanveer
Ballia in Uttar Pradesh to Bhiwadi in Rajasthan. Accord-
Satara SSK sugar factor y. Gas is obtained from the waste-
ing to the German conglomerate, 688,000 tonnes of carbon
water of the distiller y and this is then converted into bio
dioxide are saved as compared to conventional modes of
CNG (compressed natural gas). CNG, obtained from utilis-
transmission.
ing waste, can thus be used as fuel. Fuel is also produced in the » G reenbox « developed by Green Elephant Engineer-
The excellent reputation that German climate technol-
ing. Food residue is converted into clean gas in a compact
og y enjoys in India is also evident at another level. Only
device. This was recently installed on the premises of JSW
recently, Tulsi Tanti, whose company Suzlon is one of
Steel in Visand. 80 cubic metres of gas will be generated
the main players in the Indian market for wind turbines,
from one tonne of waste in a large green tank. » T his is suf-
strongly reinforced his position when he completely took
ficient to supply cooking gas to 30 or 40 households daily, «
over the Hamburg-based wind turbine manufacturer Re-
says Sumedh Bapat, Technical Director of Green Elephant
power. The last stockholders were left with no option but
Engineering in Pune.
to sell their shares to Tanti. ■
German large scale industr y has already recognised the market opportunities in this sector. Siemens is currently
---
developing a wind turbine in India that will function even
Christoph Hein is business correspondent for Asia for the German
at low wind speeds. The total investment amounts to €56
daily newspaper Frankfurter Allgemeine Zeitung.
18
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b e r 2 0 1 1
/ green gigawatts
Solar power still unutilised
/ source: mnre
capacity of renewable energy in India in MegaWatt
large-scale hydropower plants
35.000
wind energy
small-scale hydropower plants
biomass
solar power
9.800
2.300
1.800
2
Fossil Fuel Mix
/ source: central electricity authority
il l u st r at io n s: g ro u p ed ej o u r. d e
proportion of fossil fuel used for power generation in India
oil
nuclear power
1%
3%
other renewable
gas
9% 10%
/ // ge r ma n n e ws / vo lume 53 / i ssue no. 2 / decem b er 2011
large-scale hydropower plants
25%
coal
53% 19
politics
unity in diversity --For the first time, India’s Observer Research Foundation and Germany’s ZEIT-Stiftung Ebelin und Gerd Bucerius Foundation coupled to inaugurate a forum that brings together young professional leaders to discuss, debate and challenge conventional interpretations of the existing complex realities confronting communities and leaders. / t e xt: s u nand a r a o -er dem
T
he onset of winter is an exciting time to be in New
contributing so much to their respective fields, was ex-
Delhi. After the hot lazy summer months, the capi-
tremely stimulating and meaningfully. If Asia is emerging,
tal of India transforms into a vibrant city hosting
it does so with complex internal challenges and external
festivals, cultural activities, events and international
expectations. It was the intention of this forum to provide
visits organised by the hour with a vast array of top-
an instructional and networking platform for young pro-
ics ranging from culture to politics. However, this year, the
fessional leaders to discuss, debate and challenge conven-
city hosted one of the most promising workshops on global
tional interpretations of the complex realities of this day. «
governance, and what made it even more special was its par-
The fact that New Delhi was chosen as the venue to host an
ticipants. For the first time ever, an Asian Forum on Global
international event of this scale did not take much thought.
Governance was organised by Observer Research Founda-
On behalf of the organisers, Tharoor explains, » It was im-
tion (ORF), a New Delhi-based public policy think tank,
portant for young leaders of the international community
along with ZEIT-Stiftung Ebelin und Gerd Bucerius Founda-
to acquaint themselves to 21st Century India and for them
tion, Hamburg, Germany. In mid-October, 45 young leaders
to see that India provides a platform to engage and interact
from 29 countries participated in this forum with Congress
at a global level. «
MP and erstwhile United Nations Under Secretary General Dr. Shashi Tharoor serving as dean. With the topic of Tra-
One of the most interesting aspects of the forum lay in its
ditional & Non-Traditional Security Threats in Asia, it was
diversity. The programme encompassed full house debates
a unique opportunity for young leaders to confer with high-
amongst participants and speakers with smaller group dis-
ranking figures of the political, business and academic
cussions and site visits to local communities, NGOs and
communities from around the world. Participants included
historic locations in and around New Delhi. One of the high-
parliamentarians, diplomats, executives from banking and
lights of the forum was a two-day trip to the historic city of
prominent international companies, journalists, academi-
Agra, sponsored by Indian Ministry of External Affairs.
cians, members from non-profit organisations and think tanks and serving bureaucrats.
The inception of the idea, as Shashi Tharoor explains, came about with the » n eed to explore the possibility to have an
The guests and participants at the forum should get to
Asian version of Bucerius foundation of Germany, which
know the host country better, which is » g rowing rapidly and
provides an environment for free discourse while keeping
changing dramatically, « as Dr. Shashi Tharoor explained.
high standards of innovative discussion. « Experts like In-
» I nteracting with selected young leaders, who are already
dia’s Law Minister Salman Khursheed, Sweden’s Minister
20
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b e r 2 0 1 1
/ un it y in div e rs i ty
for Foreign Affairs Carl Bildt, along with Indian Minister
The fatigue of long working hours and outdoor excursions
of State for Communications and IT Sachin Pilot, heads of
for 10 consecutive days was not even mentioned in passing
industrial houses, 15 distinguished experts from China,
as active discussions spilled into minute-by-minute live
United States, European Union and India in the areas of tra-
debates on social networking platforms such as Facebook
ditional and human security shared their perspectives on
and Twitter. One of the participants, Dr. Christian Aulbach,
security going beyond its conventional definition. Scarcity
member of the German Foreign Service currently posted to
of resources, climate change, water scarcity, lesser fossil
the German Embassy in Delhi as Counsellor for Science and
fuels, poverty and its impact on migration security, issues
Technolog y, found the forum to be an excellent exercise to
transcending borders such as the current Euro crisis were
understand the methodolog y of debate and to learn to struc-
main topics discussed during the 10-day event.
ture thoughts. Giving an example of a simple board game based on the theme of climate change he explained, » I ni-
Despite the fact that young leaders coming from 29 coun-
tially, everyone got busy in collecting a high score in their
tries – as different as Argentina and Bhutan – brought in a
own individual capacity, challenging the opponent, but very
fairly global perspective, participants appreciated the fact
soon we realised that it was the accumulative score that
that issues brought to the discussion table were extremely
would bring us forward. We understood that we all need to
relevant to their own environment. Priya Esselborn, team
work together to win the game. This taught us indeed that to
leader of the Hindi Department at Deutsche Welle, Germa-
engage in issues such as climate change, one needs to work
ny’s International News Broadcaster says, » W hen you grow
together while contributing with one's individual perspec-
up in a certain country you tend to mostly absorb perspec-
tive. « The Asian Forum on Global Governance held this year
tives discussed widely in the local media or in society. In
is the first of a three-part series to be held annually till 2013
this century we can no longer talk about challenges from the
in India. ■
viewpoint of a single country. Everything is interconnected and we are becoming more inter-dependent. As the world © g ro u p e d e j ou r
order changes, we heard very optimistic assessments about the › A sian century ‹. Since many of the participants had
---
never been to India before, New Delhi was the ideal venue
Sunanda Rao-Erdem is based in Delhi and works as senior consult-
for such an international gathering of young leaders – there
ing associate with CNC communications India. She has worked as
is not a single country in the world where change is happen-
the Diplomatic Editor for the Hindi-Daily New World. She lived in
ing as fast as in India. «
Germany and worked with Deutsche Welle for 13 years.
/ // ge r ma n n e ws / vo lume 53 / i ssue no. 2 / decem b er 2011
21
Marc Llistosella, Managing Director and CEO of Daimler India. Commercial Vehicles, on the occasion of the sneak preview of the BharatBenz truck in New Delhi, 4 January, 2012.
24
/// g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b er 2 0 1 1
Š d a im le r a g / r ic h ar d k ie n b erge r
ECONOMY
/ p romisin g d e b ut
--Daimler has launched a new brand of trucks on the subcontinent. A bold move, because the market has long been dominated by major players. The company is consequently leaving nothing to chance. / te xt: c h r i s to p h h ei n
I
t was the first major public appearance of the new
With its new brand, Daimler is planning to enter one of
heav y weight. The black doors of the Mercedes pavil-
the fastest growing commercial vehicle markets in the
ion’s stage swung open during the Indian Auto Expo in
world in a big way. A sur vey by the consultancy firm Ro-
Januar y and a full-sized truck rolled out before the hand-
land Berger revealed that the commercial vehicle segment
picked audience. White, with a silver radiator grille and
is set for a grow th of about 7.5 per cent this year. By 2020
sporting a new logo: BharatBenz in a wreath of wheat ears.
the commercial vehicle market in India is expected to in-
Daimler hopes that its new commercial vehicle brand will
crease to approximately 500,000 units, up from 300,000
fill the last remaining blank spaces for Daimler trucks
units in the previous year. Expansion will also lead to the
on the map of the four big emerging markets. The market
creation of new segments. » G DP grow th will spur the de-
entr y of the Swabian company in India, where Tata com-
velopment of a new segment – a middle class – even for
mands a 65 per cent share in the commercial vehicle seg-
commercial vehicles, « says Andreas Renschler, Head of
ment, will be a mammoth undertaking.
Daimler Trucks. In 2010, demand for trucks above six tonnes grew by 48 per cent. In 2020 this segment is ex-
The logo and the truck are so far unknown on India’s roads.
pected to make up 80 per cent of the market. According to
Bharat signifies the old India; it appears in the first para-
Renschler, there are already 200,000 target customers for
graph of the constitution of the world’s largest democracy
BharatBenz in India.
and embodies the subcontinent’s fundamental values. In the logo of its seventh truck brand, the Stuttgart concern
After Daimler learnt the hard way with its commercial ve-
has replaced the laurel wreath around the Mercedes star
hicle division in China and also failed to enter the Indian
with a wreath of wheat ears. India, after all, is an agricul-
market, first with Tata Motors and later with the Hero
tural nation. Benz, of course, is not an unknown entity in
Group, it is determined to finally get it right by going solo.
India. The first heav y truck to come on the market in 1954
The company has consequently taken the bold step of put-
was a Tata Mercedes Benz truck. Even today, overloaded
ting an international team together to work on developing
trucks with their characteristic Mercedes-style cabs ply on
a brand for the emerging markets from out of India. The
Asia’s roads.
administrative headquarters in Chennai in south India,
/ / / ge r ma n n e ws / volume 53 / i ssue no. 2 / decem b er 2011
25
ECONOMY
a factory close to the city at Oragadam, supplier and dealer
Indians do not want a truck in the German sense but rather
networks as well as the financing are already in place.
a robust, inexpensive carrier, « says Mast.
Daimler is investing at least €700 million until 2016. The Germans have almost completed integrating their supThe engineers at BharatBenz have an average age of just 30
plier chain, the crucial link to developing and manufacturing
years. » For them it is a huge opportunity to mature in a global
a new truck series. Local content is currently 85 per cent, with
company. In five years they could be working for us any-
the company targeting at least 90 per cent. The suppliers,
where, « says Marc Llistosella, Managing Director and CEO
however, are not just Indian companies. Many are of German
of BharatBenz. 96 per cent of the roughly 1,400 employees in
origin but have been manufacturing on the subcontinent for
his company are Indian. Together with them the young, am-
years – first and foremost global market leader Robert Bosch
bitious team under Llistosella plans to achieve in six years
GmbH. Proximity to the factory is important for ensuring
what other companies needed 30 years of growth for.
reliable delivery and low logistics costs. » 41 per cent of our vendors are located in Tamil Nadu within a radius of 50 km
They are aiming high. Not only are they are up against estab-
from the factory, « reveals Llistosella. The Germans have left
lished brands like Tata, Ashok Leyland and Eicher but also
nothing to chance in their vendor selection process. Over 100
newcomers like MAN and Volvo. » We can only do that if we
employees work in the division overseeing suppliers. » P rior
have the best product in the market, priced as competitively
to 2008 we did not know 75 per cent of our present 450 suppli-
as possible, « says Llistosella, indicating the company’s strat-
ers, « says the BharatBenz CEO. For the suppliers there is good
egy. The Indian team with Swabian roots consequently in-
news: Daimler’s procurement from the subcontinent is cur-
tends to bring out 19 models in just 20 months. These will be
rently about €150 million, while total procurement is close to
unveiled in Hyderabad in early March. Assembled from the
€15 billion. » For Indian suppliers there is an opportunity of
building blocks of the Daimler domain stretching from Ger-
€750 million, « states Llistosella. Of course, it would be pos-
many to Turkey to Japan, equipped by suppliers located in
sible to use sub-assemblies or other components from China
India, targeted at the emerging markets – that in a nutshell
or India, or the other way around, says Zetsche. About half the
is the BharatBenz concept. If all goes well the trucks will also
components of a truck can be used globally.
be exported to Southeast Asia, Africa and the Middle East by about 2015. » O ur goal is not to collect brands, « says Daim-
Such perspectives do increase confidence. In fact, many sup-
ler Chairman Dieter Zetsche. There will never be one single
pliers asked if they could become shareholders in the new
» w orld truck «. But there will be one that crosses borders.
factory. Until three years ago, Daimler may have welcomed this. Today, the company does not require any fresh funds.
Things are moving rapidly. In mid-April the new 160 hectare
» I f you want to partner us at this stage you would have to
factory at Oragadam will be inaugurated. Daimler intends
pay a substantial premium, « Llistosella says while declin-
to manufacture 36,000 units per year initially – about 10 per
ing offers from interested investors. It also demonstrates
cent of the Indian commercial vehicle market. If required –
the growing self-confidence.
and no one here seems to have any doubts on this score – capacity can be doubled to 70,000 units. There is scope aplenty
The dealer network is also being tied up. There are currently
as less than half of the site has so far been built up.
70 dealerships that will increase to 100 by 2014. BharatBenz plications from almost 500 interested dealers have been
and drivers drove thousands of rounds on the specially
received in Chennai. » M any of them are from our big com-
built test track with the BharatBenz, but also with competi-
petitors, « is the satisfied comment at BharatBenz.
tors’ vehicles. The trucks were taken apart and examined for shortcomings. » We do not need to get our products
Although the first sales are still pending, and it is the mar-
tested or approved in Germany. No one else in the Daimler
ket that will decide whether BharatBenz is a success or not,
world is allowed to do this, « says Llistosella. It is hard to
things are currently looking bright. » Today we are pretty
miss the pride in his voice. » We had 40,823 paving stones
much where we want to be in the emerging markets, « says
laid by hand on the rough road section to achieve test runs
Zetsche. » I n 25 years every child in India will know that
similar to those at the main plant in Wörth, « says Jochen
BharatBenz is synonymous with trucks. « ■
Mast, an engineer responsible for vehicle testing. Even par-
---
abolic curves were something totally novel in India. » A fter
Christoph Hein is business correspondent for Asia for the German
the tests here we are gradually realising what is required.
daily newspaper Frankfurter Allgemeine Zeitung.
26
/// g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b er 2 0 1 1
© d ai ml e r a g / mi c h a e l mo eb iu s
will then be represented in roughly 90 per cent of India. ApLong before the first building was constructed, engineers
/ p romisin g d e b ut
Daimler India Commercial Vehicles’ employees celebrate the first transmission produced at the Oragadam plant assembly line, November 2011
/ / / ge r ma n n e ws / volume 53 / i ssue no. 2 / decem b er 2011
27
ECONOMY
--Germany’s DEG has been financing private sector investments in developing and transition countries for 50 years. Moreover, by taking a severe look at companies’ Corporate Social Responsibility profile before allowing a credit, it funds projects that benefit the surrounding community as well.
W
hat drives a textile manufacturing company to or-
While there is nothing new in industrial organisations
ganise AIDS awareness workshops for truck drivers?
espousing or supporting social causes, the nature of this
Or a paper manufacturing company to venture into adult
activity has changed significantly in the past two decades.
education drive? Or a chemical company to engage in slum
Business houses have traditionally been big donors to char-
development?
ity or to temple trusts. They have often set up schools and hospitals, even built roads and parks. But such activities in
As private corporations take on a snowballing role in the
the past depended more on the inclination and generosity
Indian economy, their level of interaction with the outside
of the individual industrialist. CSR as a business strateg y
world and surrounding communities is also growing at a
was mostly non-existent. In the last couple of decades, how-
rapid pace. Consequently, their involvement in social and
ever, CSR has slowly become an integral part of a company’s
public causes has also been much more than earlier. Cor-
core business. CSR activities are ref lective of what the com-
porate Social Responsibility, or CSR, is no longer a fringe
pany believes in, what it stands for. And therefore, almost
activity in any company. It is getting closely integrated with
every private entity today takes pride in its CSR wing and
the core business and is given the same kind of priority.
the work it does for the general good of the society.
28
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b e r 2 0 1 1
© t i m g ra h a m / g e t t y im a ge s
/ t e xt: a m i tab h s i nh a
/ t he deg fa cto r
Trucks at Rasulpura, in Sawai Madhopur, Rajasthan, Northern India / // ge r ma n n e ws / vo lume 53 / i ssue no. 2 / decem b er 2011
29
ECONOMY
THE CASE OF INDORAMA Take the case of Indorama Synthetics, for example. The
to take precautions. We provide them counseling and edu-
company manufactures polyester fabrics at its main unit
cate them about contraceptives. We would not want them
in Butibori near Nagpur in Maharashtra. It engages in a
to spread the disease in our neighbouring community, «
variety of CSR activities in the field of health, education
Jain says.
and industrial training. » F or our company, CSR is never an expenditure or financial strain. It is an investment, «
Indorama also carries out extensive campaigns in the area
says Vice-President (HR) Ar vind Jain. Four years ago, the
against tobacco and alcohol use and organises regular
company organised a health camp for the truck drivers
health camps in the villages around Nagpur. It has been
who come to its unit − about 300 ever y day. Apart from
associated with the government’s pulse polio programme
routine checks, the company introduced HIV tests since
as well. In the field of education, the company has adopted
truck drivers are known to be one of the biggest carriers of
the Industrial Training Institute (ITI) at Nagpur, where it
HIV. Some drivers were indeed found to be positive. From
helps in curriculum designing, teacher training and soft-
then on, the company made HIV/AIDS testing an integral
skill training programmes. » We tr y to ensure that the stu-
part of its health camps. It has been organising HIV/AIDS
dents get a feel of what is expected of them by the industr y,
awareness workshops ever y six months exclusively for
so that when they get a job they start contributing from
truckers and the programme is seen as a huge success.
day one, « Jain says. The company absorbs a large number
» T ruck drivers are perpetually on the move and the aware-
of ITI students at its unit in Nagpur. Jain is also happy to
ness levels are ver y low. When they come to our plant, they
point out that the company chairman takes personal in-
are generally stationed for 3-4 days. This is a good enough
terest in these CSR activities because of which they receive
time to make them aware about the disease and urge them
high priority.
THE DEG FACTOR A healthy CSR profile also makes Indorama a worthy ben-
And DEG takes satisfaction from the fact that most of its
eficiar y of financial assistance from DEG. As a member of
clients are enthusiastically carr ying out diverse CSR ac-
the German Kf W bank group, one of the largest develop-
tivities. » I t is not something that we want to take credit
ment finance institutions in Europe, DEG is in the busi-
for. But it gives us immense satisfaction that the money
ness of financing and structuring investments of private
we make available is being used to create and sustain
companies in developing and transition countries. It has
projects that not just benefit a company and its employ-
been operating in India since 1964 but has scaled up its
ees but the wider communit y as well. It’s a win-win situ-
involvement in the countr y manifold in recent years. Cur-
ation for ever yone. We appreciate the work our partners
rently, it has a portfolio of over half a billion euros in
are doing and feel proud of being associated with them, «
India, spread over more than 50 companies. These com-
says Fuchs.
panies operate in a variet y of sectors including manufacturing, infrastructure, finance, telecom, paper, wind
DEG is also financing a government project to set up a
turbines and renewables.
water desalination plant in Chennai. The plant, which is already operational, converts sea water into drinking wa-
With a strong emphasis on projects that are clean and
ter to be supplied to the cit y of Chennai and neighbour-
green, DEG takes a ver y serious look at a company’s CSR
ing areas at a small fraction of the cost of bottled water.
profile before deciding on funding its project. » It is not
DEG has contributed €14 million for the project that cur-
that a company’s CSR activities alone would make it eli-
rently produces one million litres of water per day. This
gible for a DEG loan. The streng th and sustainabilit y of
is to be scaled up ten times in the coming years. » We at
the project coupled with the abilit y to pay our investment
DEG strongly believe that a company’s CSR policy must be
back are crucial factors in deciding on which company
closely aligned with its business strateg y. They cannot be
or which project to fund. But, yes, ever ything else being
delinked. And we are happy to note that most of our cli-
equal, the qualit y of CSR would certainly make the final
ents share our philosophy, « Fuchs says.
difference for companies competing for the same basket of funds, « says Antje Fuchs, Director, Portfolio Management at DEG’s New Delhi office.
32
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b e r 2 0 1 1
/ t he deg fa cto r
OTHER SHINING EXAMPLES While Indorama has been doing commendable work, it is by
The company hopes to expand its involvement in CSR even
no means the only one of its kind. DEG happily points out
further. » We realise that while we can be happy with what we
many more similar examples. JK Paper, for one, India’s larg-
are doing, we still have quite some way to go to bring greater
est producer of branded papers, operates two integrated pa-
shine in the life of those living around our units, « he says.
per and pulp mills – one in Orissa in eastern India and the other in Gujarat in the western part of the country. Apart
Similar is the case of Alok Industries, another textile com-
from employing processes that have minimum impact on
pany with a major stake in cotton and polyester segment.
the ecology, the company has been actively promoting social
The company is based in the sleepy town of Silvassa, head-
farm forestry in areas in the vicinity of its two plants. That
quarters of the federally-administered territory of Dadra
has helped local farmers to plant more than 48,000 hectares
and Nagar Haveli on the western coast of India. It has a big
of additional land with high pulpwood varieties. The com-
presence in the town and affects a vast proportion of people
pany sources nearly 60 per cent of its raw materials from
residing in the area. Most of its workers are local residents
man-made plantations.
and the company also offers indirect employment to many others. It has trained a large number of local tribal women
» C SR has always been a part and parcel of our business strat-
who have now become part of its workforce.
egy. It has never been a residual activity. This is what made us take up social forestry activities in the early 90s. It was a
The company mostly uses organic cotton as its raw material
win-win situation for those engaged in plantations and the
and promotes organic farming practices in the neighbour-
mills: they were able to increase their livelihood and income
ing areas. In association with an NGO, Alok Industries has
opportunities and we could in turn get raw material close to
launched a farmer-owned › fair trade company ‹ that sup-
the mills. In recent years we have gone beyond plantation
ports farmers in Vidharbha region of Maharashtra – a cot-
and have taken up various other initiatives, « says Debasish
ton growing area – to convert to organic farming methods.
Ganguly, the company’s General Manager Marketing and
It arranges finance and the technical know-how to help the
Communication.
farmers make this shift. The company also uses major recycling processes in its units through which it is able to re-
These initiatives include conducting adult literacy pro-
cover about 35 to 40 per cent of its waste to be used as raw
grammes and health camps. The company has made 3,500
material once again.
people literate so far and plans to scale up this programme significantly. Its health camps are also popular in neigh-
Among other companies financed by DEG, Steel Strips
bouring communities, with more than 5,500 people benefit-
Wheels Ltd in Chandigarh provides mid-day meals to rick-
ting from it last year. Above all, worth mentioning is an NGO,
shaw pullers and street shop vendors. The company has
started by the company, which works towards capacity build-
opened a school for girls, and supports a theatre group for
ing in the community and makes livelihood interventions.
street children.
EMERGING TRENDS In India’s new economy, private corporations are also being
prescribed – it had to include vocational and skill develop-
entrusted with handling the country’s natural resources.
ment programmes for the local youth. Such conditions are
Corporate Social Responsibility in many such instances is
likely to become the norm especially where the companies
seen not just a philanthropic effort or a business pursuit
are given licenses to exploit natural resources.
but also an obligation. In today’s corporate world, CSR is fast becoming as vital a In some recent cases, the government even made it man-
corporate activity as, say, marketing. Willingly embracing
datory for a company to allocate a particular share of its
CSR activities and openly f launting them to showcase posi-
profits to CSR activities in a region. A case in point is the
tive work ethics gives products additional value and creates
environmental clearance to Steel Authority of India to mine
a positive brand. ■
coal from a heavily-forested area in the eastern state of
---
Jharkhand. The clearance was given on the condition that
Amitabh Sinha is a Special Correspondent with The Indian Express.
the company would use at least two per cent of its net prof-
He writes on issues related to science and technology, climate change
its on CSR activities. Even the kind of CSR activities was
and environment, amongst others.
/ // ge r ma n n e ws / vo lume 53 / i ssue no. 2 / decem b er 2011
33
GERMANY & I N DIA
Jewels on Tour ---
That the design of the › M obile Space ‹ – the centrepiece of the Year of Germany in India – reminds visitors of precious jewels carefully placed on the drawing board is no coincidence. The set of modern multi-purpose pavilions designed by renowned German artist Markus Heinsdorff is indeed modelled on rubies, diamonds and emeralds. The gemstones will soon go on a metro tour to showcase innovative ideas and opportunities related to the core issue of the Year of Germany in India: Stadträume – Cityspaces. / i nte r v i e w : y vo nne k r ause
Portable constructions – a model of the Mobile Space
34
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b e r 2 0 1 1
/ jewels o n to ur
m
r. Heinsdorff, › S tadträume – City Spaces ‹ is the central theme of the series of events titled › G ermany and India 2011-2012: Infinite Opportunities ‹. It engages with the challenges posed by the growth of mega-cities worldwide. To what extent does your concept of › Mobile Space ‹ present new ideas and possibilities?
Could textile building materials compete with conventional ones in the future? Markus Heinsdorff: For me, the question is not whether textile fabric or membranes, as they are also called, fulfil the same criteria as a wall. The question is rather how we can replace synthetic materials with a totally natural material, for example one that grows in the region. Right now, this is
Markus Heinsdorff: For me, the idea of mobile and textile ar-
a subject every where in the world. Now, we can make syn-
chitecture is a futuristic theme. I find textile construction
thetic material from corn and potatoes. Fantastic! Environ-
very fascinating. Who says that our houses have to look the
ment-friendly! Today, we have shoes and clothes that can be
way they do now, that everything has to be made of stone
decomposed and turned to soil again through composting
or cement? It would be interesting to build modifiable resi-
without putting a strain on the environment for decades.
dential houses. This does not mean that we have to do it.
There are many other possibilities for the use of textiles:
These are just suggestions to develop new ideas for textile
for thermal insulation, for cooling, for acoustic insulation
construction. India itself has an ancient tradition of this:
and for air filtration, such as through the use of felt mats.
one example is the wedding tent. But hardly anybody sees it
Besides, textile construction is also optically alluring. I can
as something special because it is fairly common in India.
work very effectively with natural as well as artificial light
However, it could be a wonderful theme for our architecture.
when I use translucent fabrics. This is also true for the pa-
Textile facades and ceilings are already being built. One just
vilion constructions. I have used light and shadow to create
needs to take a look at modern stadiums to see them.
special facades and atmospheres for the › M obile Space ‹ . Design can be something very sustainable if we create a beau-
What is the potential of textile architecture in the urban planning of the future?
tiful space with it where we feel good. But design elements can also be used for shading and cool-
Markus Heinsdorff: The pavilions themselves will only be
ing. These are actually ancient traditions. Earlier, for ex-
presented as art objects but there are some very sensible
ample in India, streets or houses were shaded with bamboo
approaches used in the structures. For example, I use the
mats, which were sprinkled with water. The water vapour
chimney effect between double walls, thereby creating
would provide additional cooling. Today we are rediscov-
a natural air draft – an eco-friendly system of air-condi-
ering such systems. The bamboo mat is also nothing but a
tioning, so to speak, which does not require any energ y at
fabric, in this case made out of strips of wood or wattles.
all. It only cools by a few degrees, but at the same time it
Ancient traditions are replete with several very eclectic ap-
does not consume even a single watt. Also, it does not pro-
proaches. I often look back to the past in order to develop
duce any waste heat. With textile facades like these we can
new ideas.
take the pressure off conventional cooling systems, which generally devour a lot of energ y and produce a lot of waste
What inspired your design of the › M obile Space ‹ ?
© ma r ku s h ei n sd o r ff
heat and thereby heat up the cities additionally. The construction material also has great potential. How can we
Markus Heinsdorff: I had set myself the task of designing
construct buildings that are attractive and cost less? Right
something absolutely special. Besides, I wanted to inte-
now, a new f lexible building material consisting of glue,
grate symbols that signify India into my design. During
paddy straw and jute is being developed – on a pilot basis
the research and my attempt to generate a picture of India,
as illustrative material for the project – in collaboration
I hit upon gemstones, one of the most precious, beautiful
with the Technical University of Darmstadt. Paddy straw is
and colourful natural products of our planet, and I took
a by-product, which is normally burnt. Jute grows on the
polished diamonds, rubies and emeralds etc. as models
banks of the Ganges without any fertilization – absolutely
for the structures. Then, at some point, I came across
bio-dynamically, so to speak. It is fascinating how we can
these totally peculiar elephant carriages. These gigantic
create something absolutely new with these materials. We
contraptions with blankets, belts and travelling seats are
can build eco-friendly houses with them, which are light,
absolutely fabulous. One could probably cover half a foot-
houses with which we can easily move from one place to
ball field with them. What particularly inspired me were
another. Flexible building materials offer possibilities that
the gorgeous extensions made of textile, basketwork and
we do not have with conventional building materials, even
canopies on the elephant’s back, which are designed some-
cost-wise. Energ y efficiency, costs, natural resources; work-
what like pagodas or pavilions and epitomize our theme of
ing in these areas is a challenge for me.
› M obile Space ‹ .
/ // ge r ma n n e ws / vo lume 53 / i ssue no. 2 / decem b er 2011
35
GERMANY & I N DIA What are the characteristics that you attribute to liveable › S tadträume – City Spaces ‹ ?
When would you say you have succeeded in inspiring people on the theme of › S tadträume – City Spaces ‹ ?
Markus Heinsdorff: There are places where I feel I want to live here. It is this feeling of being at home, of belonging,
Markus Heinsdorff: When visitors and peers come to grips
comfort and harmony that turns a place into a liveable city
with the design and the innovations in textile construction
space. It could be ancient as well as modern places.
and ask: How can we bring the wedding tent – a structure that has not changed in the last 200 years in terms of style
What stimulates you as an artist?
– in tune with our times? Although I find Indian architecture from the various centuries and styles fascinating, I
Markus Heinsdorff: I always try to intervene, give sugges-
think we need to go beyond merely admiring the past. In-
tions and pose the question: What can we improve upon? As
stead, we should also ask: How can we design the present
a designer, I am not only interested in developing something
in a more sustainable way? How can we carr y this zest for
beautiful. I feel that all things – the very simple as well as
design and values from the past to the present times? This
the very elaborate – must also have quality. This is the mes-
is a challenging attempt for me.
sage in my works. How can we make things sustainable or better? How can we emerge from this use-and-throw society?
What role does the intercultural dimension play?
I am treading a really unusual path. As an artist I am trying to create technical innovations and to develop them along
Markus Heinsdorff: The incorporation of cultural themes
with universities. These are exciting collaborations. Art and
and stylistic elements is a very important point. I am not
research is an important topic for me.
trying to make an intercultural mix here. I work out the various stylistic elements and forms and try to make people
What is your message, especially to the visitors of › Mobile Space ‹ ?
realize that there is a German and an Indian culture, which have come together in the designs of these structures, thus building a symbolic bridge between the two cultures. I want
Markus Heinsdorff: At all events I want to try to capture the
to motivate people to engage with their own culture and its
visitors’ interest. But what is much more important is that
fascinating world of forms. I find it very exciting when two
the quality of our work should be obvious – that we create
friendly cultures meet and discover one another. It is not
something extraordinary in this Indo-German project. The
about mixing and blending, but about highlighting and il-
visitors should perceive their visit in and around › Mobile
lustrating. Ideally this engagement motivates the creation of
Space ‹ as an extraordinary encounter and – in the best-case
a distinct, modern and – most importantly – sustainable ar-
scenario – as an experience and inspiration. This is what I
chitectural style, which focuses on the individual, particular
would love to achieve.
and historically evolved aspects of cultures. ■
FACTS & FIGURES OF TH E MOBI LE S PACE TOUR
Programme details: www.germany-and-india.com
■ The centrepiece of the year of Germany in India is the Mobile
■ The set of pavilions consists of six differently shaped mod-
Space, a set of modern multi-purpose pavilions, designed
ules. They will be arranged and adapted to the local condi-
especially for the Year of Germany in India by renowned
tions to create a unique temporary festival venue.
Mobile Space combines design elements from both coun-
■ The pavilions will host interactive presentations by various
tries with state-of-the-art textile technolog y, thereby creat-
German corporations and organisations on topics and solu-
ing a symbiosis of art, architecture and technolog y.
tions related to implications of rapid urbanisation.
■ The Mobile Space will be set up for ten days each starting in
■ In addition, a comprehensive programme, including cul-
Mumbai and will move on to Pune, Chennai, Bangalore and
tural performances and conferences, will be held at the
Delhi subsequently.
venue. There will also be a food and beverage area allowing the visitors to get a taste of special delicacies from the German kitchen.
36
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b e r 2 0 1 1
© ma r ku s h ei n sd o r ff
German artist Markus Heinsdorff. The concept behind the
/ jewels o n to ur
/ // ge r ma n n e ws / vo lume 53 / i ssue no. 2 / decem b er 2011
37
GERMANY & I N DIA
EMotional Rivers
--The Yamuna-Elbe art project coupled two unlikely streams to raise people’s awareness of cleanliness and over-engineering of rivers in India and Germany.
N
othing encapsulated the Yamuna-Elbe project bet-
Conceptualised by Ravi Agar wal, Till Krause and Nina
ter than two glass bowls filled with water placed on
Kalenbach, this art and outreach initiative played out in
a table. One contained the waters of a German river,
the cities of Hamburg and Delhi and was part of the on-
while the other played host to an Indian one. Though sepa-
going year of Germany in India programme, Germany and
rated geographically by thousands of kilometres, here the
India 2011-2012: Infinite Opportunities. » O ur intention
Elbe and Yamuna rippled in close proximity of each other.
was to create a situation and exchange of artistic imagi-
The bowls situated on the banks of the Yamuna were part
nation, « explained Till Krause. The project also sought
of a performance by German artist Ines Lechleitner, who
to draw attention to the plight of t wo rivers, situated in
invited visitors to tarr y for a while and examine the con-
t wo ver y different contexts. While the Yamuna is revered
tents of her two containers. She proceeded to record their
by Indians as holy, it has over the years degenerated into
sensations, ruminations and memories as they engaged
a filthy drain, shunned by Delhi’s own inhabitants. The
with the rivers, dipping their fingers in the waters, smell-
Elbe, with its unique fresh water inland delta, has on the
ing or swirling them around the bowls. Her project was
other hand been hemmed in by dykes and construction to
aptly titled: Imagine two rivers: Elbe Yamuna project. For
meet the growing demands of Hamburg’s citizens and its
Lechleitner it was an attempt at capturing the spirit of
shipping traffic.
the two rivers, which she then hoped to convert into a › Yamuna-Elbe perfume ‹ with the help of an Indian perfumer,
The German chapter of this art-in-public-space project took
Yogesh Kumar, based in Vienna.
place in Hamburg, Europe’s designated Green Capital
38
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b e r 2 0 1 1
© za c k ar y c an e pa ri / pa n os
/ t e xt: m e e r a m e nezes
/ emot ion al ri ve rs
A man squats and prays by the Yamuna River, Delhi.
/ / / ge r ma n n e ws / volume 53 / i ssue no. 2 / decem b er 2011
39
GERMANY & I N DIA
Gigi Scaria’s › Fountain of Purification ‹ draws water from the Yamuna, purifies it and ejects a clean jet through the top.
40
/// g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b er 2 0 1 1
/ emot ion al ri ve rs
for 2011. It was integrated into the India Week Hamburg
ejected a stream of clean water through the top. Sheba
and ref lected its main themes: Sustainable Urban Devel-
Chhachhi’s gigantic, white, f loating sculpture was fash-
opment and Environmental Technolog y in the City. Art-
ioned out of thermocol on an iron frame. Wrapped in white
ists, environmental activists, landscape architects and
bandages it resembled a wounded female form and could
scientists were invited to exchange ideas on the two rivers,
be read as a metaphor for the wounded river Goddess, Ya-
the Elbe and the Yamuna. The site for this exchange was a
muna devi. The sculpture drew the detritus of the river and
barge moored in an area designated the › F ree River Zone ‹ .
in the evening formed the screen for a video projection of
Two Indian artists were invited to participate in the proj-
sounded a word of warning that the material in excessively
ect – Atul Bhalla and Navjot Altaf. Bhalla’s has been an on-
polluted rivers could be highly explosive, turning water
going engagement with water, whether as bodily f luid or as
into fire.
leaping f lames. Titled › B lack rivers will burn ‹ , her project
a water body. He regards rivers as sites of culture and histor y and it is the politics of water – the manner, in which it
Asim Waqif’s work, a string of LED-lit plastic bottles, also
is regulated and distributed, released and deprived – that
came alive at night, shining like a row of luminous pearls
often resonate through his works. His work consisted of
against the inky black waters. In a performance accompa-
a number of large self-performative photographs shot at
nied by the beating of dhols or drums, he moved the string
various spots on his walks along the Elbe. Each of them
through the waters creating different patterns. The dhols
had a question printed at the bottom, which referred to
were also a homage to the dhol makers who once inhabited
those posed by a spirit in a water body to Yudhishthira
the project site but had since been relocated to Bhawana.
in the Mahabharat. These sayings, ranging from › W hat is
Nana Petzet’s › B iodiversity Patch ‹ harnessed an existing
my defeat ‹ or › W hat is my space ‹ , seemed to personify the
clump of tall grass, where she planted photographs of
predicament of the river itself. Navjot’s › E mpty Container ‹
various species of birds, insects and f lowers that she had
project, on the other hand, dwelled on Hamburg’s position
discovered near the river. Jochen Lempert, who has been
as a hub of sea traffic and consisted of 4,000 tiny books in
engaging with natural habitats in his native countr y, ex-
the shape of a 20-foot container, carr ying information on
hibited a series of poetic, monochromatic photographs
the Yamuna and the Elbe.
that drew attention to the bird life still to be found around the Yamuna. Besides the artworks, further awareness-gen-
In Delhi, the project was jointly organised by the Indian
erating events like open-air music concerts by both Ger-
Ministr y of Culture, the City of Hamburg, Goethe-Institut
man and Indian artists, a number of eco-walks, writing
and the Delhi Government. The chosen site was on the
workshops and film screenings where hosted.
banks of the Yamuna, near the historic Loha Pul, built by the British in the late nineteenth centur y. The area that
For German artist Ines Lechleitner, who journeyed to the
had once been a teeming settlement has now been con-
Yamuna for the first time to carr y out her project, the ex-
verted into a park. It formed the backdrop for a number
perience was over whelming » I t is a ver y emotional river for
of site-specific installations by a clutch of Indian and Ger-
me. I thought I would be repelled, but I was not. There is
man artists including Atul Bhalla, Asim Waqif, Gigi Scaria,
something extremely soft and feminine about it. The river
Sheba Chhachhi, Nana Petzet and Jochen Lempert.
is not an entity but a movement of particles; it is more a thought than a thing. « ■
Dotting the park were several oversized sculptures by Atul
---
ter. Next to them were signs with the Hindi translation of
Meera Menezes is the Delhi correspondent of Art India, a magazine
the sayings that he had emblazoned on his posters in Ham-
on contemporary Indian art. She has been involved with the Indian
burg. Gigi Scaria’s remarkable › F ountain of Purification ‹ ,
contemporary arts scene since the late 80s and was the liaison per-
which resembled an apartment complex, towered over the
son in India for the Amsterdam-based Foundation for Indian Art-
park. It drew water from the Yamuna, purified it and then
ists (F.I.A).
© g ig i sc a r ia
Bhalla, which mimicked bottles of packaged mineral wa-
/ / / ge r ma n n e ws / volume 53 / i ssue no. 2 / decem b er 2011
41
--An Indo-German study goes beyond the conventional assumption that complexities of cross-cultural communication are simply determined by cultural backgrounds. / t e xt: c h e ta n c h auh a n
G
lobalisation has brought innumerable individuals of
the need to communicate on the aisle during the seven-hour
different hues into a challenging work environment
flight is extensive. » We are trying to analyse how people
that requests people having different social and cul-
communicate in a mixed cultural team. It is important to
tural ethos to jell as a good team. But, while this trend is
note that ours is not a prescriptive study aimed at develop-
catching hold of a snowballing number of companies and
ing certain skills, which can help members of such teams to
organisations, qualitative sociological research of intercul-
› a djust ‹ to each other. Our concern is rather to understand
tural teamwork is in its infancy. To outgrow the fledgling
how communication in intercultural teams works, « high-
stages, a recently launched study by a team of German and
lights Anandita Sharma, who has been working on the proj-
Indian scholars tries to shed light on the fundamentals of
ect since 2010.
cross cultural communication and interaction in an IndoGerman flight attendance team.
Apart from Sharma, who studied German at Jawaharlal Nehru University, three German sociologists complete the
The unique project › I ntercultural Understanding and Trans-
team conducting the long-term study. One of them, Dr. Ull-
cultural Identity Work in Global Workplaces: Indo-German
rich Leifeld has done his PhD in communication science
Flight Attendant Teams ‹ wants to examine how people com-
and is now working as chief f light attendant on bord. » A ll
municate in a cross-cultural team. A further objective of the
together, we have German and Indian perspectives in our
research project funded by Germany’s Research Foundation
team to conduct such a cross-cultural study and with Dr
(DFG) is to analyse typical aspects of transcultural com-
Leifeld also first hand insight in the organisational struc-
munication and identity modification in the perspective
ture of the workplace, « Sharma emphasises. The research
of qualitative › s ociolog y of knowledge ‹. The term refers to
is headed by Prof. Dr. Jo Reichertz of Institute for Commu-
a concept that deals with the relationship between human
nication Studies at University of Duisburg-Essen and Prof.
thought and the social context within it arises, and the ef-
Ronald Kurt of Institute of Advanced Studies in the Human-
fects prevailing ideas have on societies or groups.
ities, Essen.
The researchers picked out probably the ideal organisation
The data collection based on narrative interviews with In-
– a foremost German airline – to conduct the empirical anal-
dian and German crew members and the cabin crew man-
ysis. The Indo-German flight attendant teams are a blend of
agement has already been completed. In the surveys, flight
employees from most different cultural backgrounds and
attendants were asked to depict their job on bord and their
42
/// g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b er 2 0 1 1
© pict u re a l l i a nce / chro mo r a ng e
SCI ENCE
/ ideas matte r
experiences of working in intercultural teams. Interviews at
applicants gain prestige within their society. » T his aspect
the management level were conducted to understand the or-
too subliminally affects the intercultural interaction, «
ganisational framework and how the Indian crew members
states Sharma. This insight has helped the multicultural
are integrated.
research team to re-orient the study and go beyond the abstract assumption that two people with different cultural
The preliminary findings of the study have provided some
backgrounds have varying perspectives and therefore have
interesting insights. One of the remarkable results is that
to negotiate their differences and finally have to go beyond
the functioning of intercultural communication is directly
their own parameters in order to harmonise mutual differ-
dependant on the workplace within which it takes place.
ences to become a successful multicultural team.
More precisely, it seems to matter a lot whether cross-cultural interaction takes place at the aisle of an aircraft or at
The project − when completed in early 2013 − would provide
an accountant office on the ground. » Flight attendants have
a definite insight to German employers about transcultural
a unique way of life − they are criss-crossing between conti-
identity change Indians experience after starting a job with
nents and timelines, working at a stretch for some days and
a German company and will help the domestic companies
then having days off. Their personal lives are organised in a
to rechristen human resource management policies to meet
very flexible way according to their special professional de-
aspirations of the Indian employees. In addition, the find-
mands. The specificity of the work-profile and amongst oth-
ings of the study will also be shared with academic institu-
ers the role allocation within the organisational hierarchy
tions in India and Germany. In February 2012, one of the
determine how German and Indian colleagues interact with
two project heads, Prof. Ronald Kurt would be participating
each other, « explains Sharma.
in an exchange programme organised by the Goethe Institute and will be their guest in Kolkata and Shantiniketan.
Another finding refers to the effects prevailing ideas have
The study re-emphasises the ancient Indo-German partner-
on social interaction. German and Indian crew members –
ship and would strengthen that foundation. It will also help
even working in the same aisle and in positions alike – link
the two nations to reinforce their relations in skill manage-
quite different associations with the job. Whereas Ger-
ment and human resource collaboration. ■
mans, according to common social perception, do not per
---
se attain reputation by becoming a flight attendant, the few
Chetan Chauhan is a senior assistant editor with the Delhi edition
Indian crew members getting selected out of thousands of
of Hindustan Times.
/ / / ge r ma n n e ws / volume 53 / i ssue no. 2 / decem b er 2011
43
SCI ENCE
--Indo-German scientific collaboration continues to break ground in excellence and cooperation.
. bdra muaz / o hitcei sb p eej o r .d e ka p i a std rpa u c,tin u rfeo gr o f ap p ro nys gro / Š hu.r Š
/ t ext : n arayan i gan es h
44
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b e r 2 0 1 1
/ en during ti e s
T
his being the Year of Germany in India and the 60th year
courses as well. I have been to Germany several times on
of the re-establishment of the Alexander von Humboldt
short study trips in the last 15 years. The academic standard
Foundation since the Second World War, it would be fitting
of Max Planck Institute is world class; the infrastructure
to begin the amazing success story of Indo-German scien-
and accessibility is superb. The activities of the Humboldt
tific synerg y with K A Padmanabhan, who is coordinating
Foundation are also superb and I must make special men-
activities in India to commemorate the occasion. Cur-
tion of their hospitality, f lexibility and the faith they repose
rently, he is Chair Professor at the School of Engineering
in students. «
Sciences and Technolog y (SEST), University of Hyderabad and a Research Adviser on Materials to TCS, India’s largest
Indo-German science and technolog y partnerships have
software company. Prof Padmanabhan doesn’t hesitate to
grown so much both in volume and reach that mutual
admit that he owes a lot to his German collaborations that
S&T exchange has transcended formal agreements, memo-
» d efinitely taught me to stand up for my beliefs, come what
randums of understanding and joint projects to include a
may, and at the same time taught me to be as objective as
wide range of exchange of knowledge and innovative re-
possible. « You could say, he had his career all carved out.
search studies between private universities and research institutes as well as individual researchers who link with
When he moved to Germany as a Humboldt Fellow in 1985,
one another through related networks in the two countries.
he says: » I was already a head of department at IIT Madras. Not once did I experience any unpleasant moment – in fact,
Since 1954, the Alexander von Humboldt Foundation has
Germany is my second home. « He is the first Indian re-
granted almost 1,710 research fellowships and 20 research
cipient of the Forschungspreis career research award – the
awards to scholars and scientists from India – positioning
highest award of the Humboldt Foundation. His achieve-
it at third place in worldwide ranking of numbers.
ments at home and in Germany are enviable − as Mercator Professor at level C4, the highest in the German system,
According to the German Academic Exchange Service
Padmanabhan spent a year at the University of Muenster.
(DAAD), there were 3,821 Indian students in Germany in
He has been Director of IIT Kanpur, JNU chair professor,
2010, of which 1,037 were doctoral students, mostly in nat-
Dean of Academic Research, head of the metallurgical and
ural sciences and engineering. Seeing the deep interest on
materials engineering department at IIT Madras and a pro-
both sides, DAAD’s initiative › A New Passage to India ‹ seeks
fessor of eminence at Anna University, Chennai besides
to kindle interest among German students of all disciplines
winning several awards and patents.
and courses of study to carry out research or gain experience in the working environment in India and to encourage
In the 60s and 70s, if you were a student of any one of the
Indian students to gain reciprocal experiences in Germany.
prestigious Indian Institutes of Technolog y at Kharagpur,
This involves 46 new cooperation projects between Indian
Mumbai, Chennai, Kanpur or Delhi, it would be natural for
and German universities, working and research intern-
you to choose to study the German language. To engineers,
ships and setting up of Indo-German Centres both in India
scientists and technolog y students aiming for higher re-
and Germany.
search, all roads led to Germany. India and Germany have crossed many bridges since. With the globe shrinking due
Germany, after the USA, is the most productive partner in
to transport and communication breakthroughs, it matters
collaborative research with India in S&T, finds the recently
no longer whether you learn a new language before reach-
released study commissioned by the German Research
ing your destination or after, and whether you continue
Foundation (DFG) and compiled by Dr B M Gupta of NIS-
your higher research projects living overseas or at home.
TADS. It says between 2004 and 2009, 12.9 per cent of all In-
Geography and culture are incidental because knowledge
dian publications in international collaboration have been
exchange has become seamless.
shared with authors from Germany; the rate of growth of such collaboration has averaged 6.8 per cent.
» E arlier, language was a problem, but not anymore, « says Sanghamitra Bandyopadhyay, also a Humboldt Fellow and
Matthias Kleiner, president, DFG, says, » T his report ref lects
today a professor in the Machine Intelligence Unit, Indian
upon the very intense scientific contacts between both
Statistical Institute, Kolkata.
countries and we expect even higher publication performances in the years to come, thanks to more systematic co-
She observes that » s ince 2010, Germany has opened up a
operation in programmes like the International Research
lot. Many of the exchange programmes now offer German
Training Groups or Priority Programmes. «
/ // ge r ma n n e ws / vo lume 53 / i ssue no. 2 / decem b er 2011
45
SCI ENCE
/ en du rin g ti e s
The fear that gripped India until 20 years ago was that In-
who would visit MPI Stuttgart at regular intervals. I started
dian students who went abroad for higher studies would
designing new experiments. The contacts I built during my
never return. Today the story is different; with the oppor-
German period helped me a lot throughout my subsequent
tunities that globalisation offers, more and more scien-
career. « Dr Manna started a new field of research during
tists are finding it doable to return to India without losing
his stay at Ulm, on amorphous alluminium alloys and size
continuity or access to state-of-the-art facilities and know-
dependent polymorphism in pure metals due to negative
how. This is especially true for those returning from Ger-
hydrostatic pressure. While expressing gratitude for all the
man universities and institutes as many of these have close
mentoring he received in Germany, Dr Manna fondly re-
working ties with their counterparts in India.
members what a wonderful time he and his family had in Stuttgart during their stay there. » G ermany is the best place
German-educated Indian scientists who have returned
outside India that I ever stayed in. I have been in Singapore,
home to continue their work are impressively generous with
USA, France and UK. «
their praise for the discipline and effectiveness of the German system. Amol A Kulkarni, for example, was a Humboldt
Dr Manna is about to initiate a major collaboration with
Fellow from 2004 to 2005 at the Max Planck Institute (MPI)
Prof Dr Gleiter of the Karlsruhe Institute of Technolog y on
for Dynamics of Complex Technical Systems at Magdeburg,
› N anoglass ‹, a completely new and emerging field of ma-
where he was again Visiting Fellow from 2008-2011. » T he
terials research for which he might once again become a
interaction with German scientists has always been useful
Humboldt or DAAD Fellow. It’s an ongoing relationship.
to drive towards accuracy and perfection in experiments and analysis of any data. The interaction also helps to make
Indo-German ties are being further strengthened by a bou-
error-free experimental set-ups, « the scientist from the Na-
quet of new alumni initiatives. In November last year, the
tional Chemical Laboratory in Pune explains.
Freie University of Berlin (FU) organised its first alumni meet in New Delhi to discuss founding FU alumni clubs in
However the appreciation is not only for the German sci-
India and expand networks. ANGIRAS, the Alumni Network
ence system – exchange scholars are unanimously grateful
of German Universities registered under the Indian Trusts
for the cross-fertilization of ideas. » T he collaborations with
Act, is initiated by alumni of the Universities of Flensburg
German scientists have opened up new avenues, exposing
and Oldenburg to pool experiences to create sustainable
me to the latest developments, helping me define my future
energ y solutions. Alumniportal Deutschland was created
work and enabled me to guide my students on new and fu-
in 2008. It connects alumni of German universities and in-
turistic topics, « states Sanghamitra Bandyopadhyay, who
stitutes from around the world and is gaining in popular-
was with MPI Saarbrucken in 2010 for three months, again
ity among Indian scholars » w ho find it a convenient way to
in 2011 for two months and spent a month at the University
keep in touch and share competencies, experiences and im-
of Heidelberg.
pressions, « says Vishal Yadhav, who presented the platform for the portal in India.
What’s remarkable is that the ties between homecomers and German universities are never severed. Dr Indranil
While individual initiatives by researchers and centres of
Manna, director, Central Glass and Ceramic Research Insti-
learning have opened up S&T potential for the two coun-
tute (CGCRI-CSIR) in Kolkata is an IITian from Kharagpur.
tries, one cannot ignore the seminal role played by both In-
He cherishes his experience as DAAD Fellow at Max Planck
dian and German government agencies in making all this
Institut Stuttgart and Humboldt scholar at the University
possible. The Government of India’s department of science
of Ulm. Winner of several awards and posts, Dr Manna was
and technolog y and government-aided centres and univer-
honorary DAAD advisor in India from 2008 to 2010. He is
sities of scientific learning like the IISc, CSIR, IITs, IIMs,
actively engaged in developing advanced ceramic and glass
UGC and Universities of Hyderabad and Delhi have contrib-
based materials and components for civilian and strategic
uted greatly to make Indo-German tie-ups in scientific re-
sectors.
search a truly remarkable success story.
He says, » M y first visit abroad to Stuttgart as a DAAD Fellow from 1988 to 1990 provided me an invaluable exposure
---
to the international scientific world and boosted my con-
Narayani Ganesh is senior editor with The Times of India. She
fidence as a scientist. I came across stalwarts in the field
writes on issues related to science and technology, environment,
from USA, Japan, Russia, UK and other advanced nations
heritage and philosophy.
46
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b e r 2 0 1 1
www.eurofighter.com
Eurofighter Typhoon: The Best Multi-Role Capabilities for India Eurofighter Typhoon: the world’s most advanced new generation multi-role combat aircraft. Representing the combined strengths of Europe’s leading aerospace and defence companies, the Eurofighter Typhoon provides engineering and industrial benefits for all customer nations. Designed with an established technology insertion programme, Eurofighter Typhoon is an open platform offering industrial partnership, shared development and affordable logistics solutions.
nothing comes close
NOTEPAD Bayern farewellS Bhutia It was the biggest turnout for a football match in Delhi. An about 35,000-strong crowd cheered the Indian national team playing against Germany’s Bayern Munich and witnessed the end of an era, when Baichung Bhutia left the pitch. The man from south Sikkim, who became the face of Indian soccer, pulled the curtain down on his 18-year-old career amid standing ovations in the 84th minute of the test match. Bayern Munich left Delhi not only with a 4-0 victor y but also a youth calling. An hour before kick-off of the friendly match, two youth teams fought for a trip to the Champions League final in Munich in May 2012. Bayern Munich scouts had organised a talent hunt in Mumbai before, and 33 short-listed players out of more than thousand f lew to Delhi to win the ticket. Finally, five talents from each team were invited to Munich to watch the Champions League final, and the 10 trainees probably will have the chance to get some training sessions at the Bayern Munich pitch that breeds football stars again and again.
Classic Incantations The interplay of German Film Orchestra Babelsberg and AR Rahman did not need any incantations to create magic. All that was needed to enchant the audience was a tune of the Academy Award-winner and about hundred musicians recreating his composition. Titled › C lassic Incantations-The German Film Orchestra Babelsberg performs AR Rahman ‹, the 10-day concert tour premiered in Mumbai followed by performances in Delhi, Kolkata, Chennai and Bengaluru. The lighthouse event of Germany and India 2011-2012: Infinite Opportunities, a celebration of 60 years of diplomatic ties between the countries, also marked the centenary of Studio Babelsberg, the oldest large-scale film studio in the world, and Indian cinema, both born in 1912. Founded in 1993, the German Film Orchestra Babelsberg derives its name from the legendary Studio Babelsberg. As one of the remaining film orchestras in Western Europe and the only German professional film orchestra, it has a sizeable repertoire of live synchronised soundtracks of silent films. Today, they also do concerts, opera, jazz and pop programmes, apart from recordings.
48
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b e r 2 0 1 1
Camel Charm In March 2011, a small factor y to produce paper from camel poo was inaugurated in Sadri in Rajasthan. The factor y, whose construction was supported mostly by German donors like Misereor and the state of Hesse, is just the latest venture in a long effort to save the camel as the basis of rural livelihoods in the drought prone state of Rajasthan. The endeavour goes back to the mid 1990s. Camel breeders from Pali district complained to a visiting German researcher about their female camels having miscarriages and asked for her veterinar y support. In the process of stop-gap measures to control the disease, Lokhit Pashu-Palak Sansthan (LPPS) was set up with the assistance of Germany’s League for Pastoral Peoples and Endogenous Livestock Department. Since then the organisation has grown into an internationally recognised support body for Raika camel breeders and other nomadic livestock keepers. Much of the infrastructure of LPPS was developed trough grants from the German Ministr y of Economic Cooperation (BMZ) and the German Embassy New Delhi. While initial efforts focused on camel health care, on legalising the sale of camel milk and on organising the Raika to advocate for their grazing rights, the latest › l ine of attack ‹ is to generate innovative and value added goods › m ade of camel ‹ . An exciting experiment has succeeded with the quadrupeds’ wool. Rather short and scratchy – it was never considered valuable. But research by Indian wool expert Kamal Kishore demonstrated that there is actually a portion of wool that is ver y soft and almost of Cashmere quality. With the help of designers, a range of ver y attractive items was developed that was exhibited last October at the Ethical Fashion Fair in Paris, where it generated a lot of buzz. Development of camel products has rekindled the interest of camel breeders in their inherited occupation, which they now see as a ray of hope rather than a dying business. Efforts in Jaisalmer district have borne remarkable fruit. Within a span of just five years, camel herds grew by 26.5 per cent, while all other districts of Rajasthan witnessed a decline.
/ / / g e r m a n n e ws / volume 53 / i ssue no. 2 / decem b er 2011
49
NOTEPAD In Memoriam Alfred Würfel (1911-2011) Alfred Würfel, who passed away on 13 November 2011, was a unique personality. Unique in his uncompromising and utterly determined desire to live in India, and to do whatever he could to enhance Indo-German cultural relations.
» I made it and am here at Kuchaman in the very heart of Rajasthan … « This is how Alfred Würfel begins his autobiography. Each sentence that one reads makes one feel as if Alfred in person is narrating from his vast pool of memory, adventure and conviction. Alfred Würfel lived a very intense life, right from the beginning in Dresden, where he was born on 26 November 1911. One may ask what made Alfred decide to spend all his adult life in India. The answer is spelled out in his autobiography. He says: » T he zoo became my refuge away from our dreary, ding y and very small f lat in that ugly backyard house … I began to imagine that one day I will go to those far away countries where all these animals came from! « While cherishing his Indian dream, he made numerous friends who left a deep impression on his young mind: Uday Shankar, Zohra Segal, Subhash Chandra Bose and students from India. Soon after he completed his studies at Dresden, he won a scholarship of the India Institute in Munich to go to India in 1935. Living in Banaras from 1935-1939, he was the first German lecturer to teach German language at Banaras Hindu University, while at the same time he himself studied Sanskrit. In this period he met Mahatma Gandhi, Rabindranath Tagore and other great personalities from India. Often Alfred would accompany European visitors on their journeys through India, like C.G. Jung, or Alice Boner, who settled in Banaras in 1936. At the beginning of World War II Alfred Würfel was interned by the British and he had to spend the next seven years in an internment camp in Dehradun. After the war when he was forcefully repatriated to Germany, his only wish was to go back to India. He managed to reach Bombay again in 1947, where Indian friends helped him to make a living for the next few years. In 1950, when diplomatic relations between Germany and India were re-established, Alfred Würfel was appointed at the German Consulate in Bombay and shifted to the German Embassy in Delhi in 1953. During his 23-year long tenure at the Culture Department of the German Embassy, he engaged himself for the establishment of the Max Mueller Bhavans and the German School. In recognition for promoting Indo-German relations, Germany as well as India honoured him with the Bundesverdienstkreuz and the Padma Shri, respectively.
50
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b e r 2 0 1 1
CULTURE
Taj Mahal on Buddy’s Belly ---
When German chancellor Angela Merkel visited India, she had some vacancies on her plane. Without further ado, she took a Buddy Bear to Delhi. It was here that officials from the German Embassy came looking for an artist who could do justice to this special icon of friendship. / t e xt: s u h a s i ni r a j
52
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b e r 2 0 1 1
/ taj mahal on buddy’s b e l ly
W
hile the Buddy Bear sculptures in various hues
I shared her studio for four months. We did a restoration
are a common sight in downtown Berlin, the
project of the Taj Mansingh Hotel in Delhi. And I travelled
two meter high fiber glass structure is a rarity in
ever y where with her on painting assignments. «
Delhi. So when the German officials held an open competition at Annie Kumari’s college, she was excited. It gave
Her parents finally gave up on her and accepted the fact
her the chance to experiment with colours and motifs that
that she wanted to be little else but an artist. Annie joined
were Indian. » I wanted to paint a warm Buddy Bear. Since
the course after her heart in 2007 – a bachelor of fine arts
orange is sunny and friendly, I chose that colour. I tried
with specialisation in painting. She is currently pursuing
to merge the national bird with the Taj Mahal, which is a
her masters. » I specialize in oils and acr ylic painting. I be-
symbol of love. Somehow, the Germans liked my final de-
lieve the body is the best subject for art. It is a continuous
sign, « the student of Delhi College of Art remembers.
subject. So we should let the body talk in any art form. «
It took her a few days to scrub the surface of the raw sculp-
The bear has been Berlin’s emblem for centuries. About
ture clean. » B ut, it was a great experience painting in 3D
900 years ago, there was a ruler named Albert, the Bear.
from a scaffolding, « recalls Kumari with glee. » We used
The stor y goes that it is because of Albert that the bear
acrylic paints and it was metallic coated to make the Bear
has become the symbol of Germany’s capital. Inspired by
weather proof. It was a great experience with loud music
the idea of bringing art in the streets of a metropolis like
playing in the background. « More than four dozens German
the cow parade in Zurich and New York, the initiators of
diplomatic missions worldwide have a Buddy Bear in their
the Buddy Bears, Klaus und Eva Herlitz, decided to start a
lobby or at the entrance. Finally, in September 2011 just be-
street art project in Berlin, in collaboration with two mas-
fore the inauguration of the fifteen-month long celebrations
ter students of the famous Berlin University of Arts, Annie
to commemorate 60 years of Indo-German diplomatic rela-
and Roman Strobel in 2001.
tions titled Germany + I ndia 2011-2012: Infinite Opportunities, the German Embassy New Delhi unveiled theirs too.
Today, the United Buddy Bears are an international art exhibit that promotes living together in peace and harmony.
Ever since Annie Kumari was four, she has been doodling
Around 140 Buddy Bears – each t wo meters tall – repre-
with clay. Hailing from a town called Tatanagar in the cen-
sent as many countries recognised by the United Nations.
tral Indian state of Jharkhand, she loved to take part in ev-
One important prerequisite for this international unif y-
er y painting competition at school. » M y mother has been a
ing project is to choose artists from the individual coun-
major inf luence in introducing art to me. She worked with
tries – for the circle to ref lect the diversit y of the cultures
local artisans and delved in Bandini and Batik, a painting
of one world.
and textile dyeing technique. « But like most traditional Indian parents, when she finished school, they would lis-
The circle of United Buddy Bears had been such an over-
ten to none of her › a rt talk ‹. They aspired for her to be a
whelming success that it now has been touring worldwide
bureaucrat. So while Annie had to do with solving Math
for 10 years. The Buddies have travelled from Germany to
problems in school, she learnt all about Political Science,
Austria, Hong Kong, Turkey, Japan, South Korea, Australia,
Histor y and English in college.
Eg ypt, Israel, Poland, Argentina, Uruguay, Kazakhstan, Bulgaria and Malaysia.
© ge rm a n e mb as sy
While in College, she won a scholarship that entailed staying with the teacher or Guru of one’s choice for four months
It was very clear from Annie Kumari’s smile that she takes
and imbibe their art. Annie got the opportunity to be under
as much pride in the colourful Taj Mahal her master strokes
the tutelage of one of India’s leading contemporar y female
have merged with other motifs in the belly of the Buddy
artists, Anjolie Ela Menon. » T his was life changing for me.
Bear, as the Germans and Indians do in their friendship. ■
--Suhasini Raj is a journalist currently working in Delhi for the Washington Post.
/ // ge r ma n n e ws / vo lume 53 / i ssue no. 2 / decem b er 2011
53
DID YOU KNOW THAT... ---
… one of the pioneers of the museum movement in India was a German? / text: jutta jain-neubauer
-------------------------------------------------------------------------------left: Studio portrait of Sir Sayaji Rao III (1863-1939), Gaekwar of
top right: Herrman Goetz together with V. V. Giri, President of
Baroda, dressed in his robes for the Coronation Durbar at Delhi.
India, New Delhi 1971.
India, circa 1902.
Museum, Gujarat, taken by an unknown photographer in the 1890s.
54
bottom left: Photograph of the Baroda
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b e r 2 0 1 1
l ef t : © ge t t y im a ge s / r ig h t : © » i n d i a a n d t h e w es t « , p u b l is he d b y s o u t h as ia in s t it u t e , n e w d e l hi, 1983 / © t he b rit is h l ib rary boa r d ( cur z o n co l l ecti o n)
CULTURE
/ did you kn ow th at...
T
he institution of the museum, along with the mod-
his wife, Maharani Chimnabai II, an early and strong pro-
ern notion of art and the preservation of cultural
ponent of women’s rights, he was the first to introduce free
heritage, entered India during the colonial period
education for all and social justice in his state. As many
as part of the great › k nowledge project ‹ of the late
of his royal contemporaries, he collected European art.
eighteenth and the nineteenth centuries. As a result,
Already in 1887, in line with his aspirations to bring uni-
the early museums in India consisted of a conglomerate of
versal education and a glimpse of the modern world to his
objects falling under the educational categories of geolog y,
subjects, he established a museum. It was inaugurated in
botany, zoolog y, archeolog y, anthropolog y and art.
1895 and modelled on existing British museums, displaying › k nowledge objects ‹ of art, sculpture, ethnography
The idea of a museum as an institution preserving cultural
and natural histor y. His idea of universal education and
heritage also fired the imagination of several princely
promoting scholarly discourse took shape in 1920, when
families in India, and they instituted museums of art in
the wing of the Baroda Museum called Picture Galler y –
line with the British-colonial concept. Since many of the
housing his rich collections of European paintings – was
princely offspring were educated in France and the UK and
opened. To take up the assignment as curator of the Pic-
maintained estates in these countries, they also infused a
ture Galler y, Goetz had not only the suitable professional
European f lavour to their collections. While abroad, the
training and expertise, which he acquired while working
royal heirs often became fascinated with the History Paint-
as an assistant at Berlin's Ethnological Museum from 1926-
ing genre of Europe, and the princes brought originals of
31. He also had his deep-rooted firsthand knowledge of In-
generally lesser well-known artists as well as copies of more
dian art that in conjunction with his scholarly inclinations
famous works with them, when they returned to India. But,
generated a new vision for the Baroda Museum. Goetz did
whereas the 19th century museums established by the
away with old-fashioned display concepts and provided
government were mainly run by service officers, the royal
the » c ontextual relevance of the exhibit, reorganised the
families preferably employed art-historians and experts on
collection, so that the art-historical significance of the ob-
European art.
jects was highlighted, and he acquired modern works of Indian art and of Western artists working in India, « says Julie
In this context, the pioneering work of the renowned Ger-
F. Codell in her essay on the art collection of the Maharaja
man scholar on Indian art, Hermann Goetz (1898-1976),
of Baroda.
clearly stands out. While most art historians, driven by oriental notions of India’s glorious past, concentrated on the
In 1943, with similar academic objectives in mind, Goetz
ancient and medieval periods, Goetz was one of the first to
founded the Bulletin of the Baroda Museum – what is well-
bring the history of Indian art right up to modern and con-
respected even today – and joined the newly established
temporary times.
University of Baroda as Honorary Professor. On his retirement in Baroda in 1953, he was appointed Director of the
Goetz, an already internationally recognized art historian,
new National Gallery of Modern Art in New Delhi, which was
and his wife Annemarie came to India in 1936 with a travel
inaugurated in March 1954. For this event he put together
grant from the famous Kern Institute. Initially, his task was
a path-breaking exhibition of sculptures by well-known
to explore the history and art of the Punjab Hill States and
Indian artists, proving that he was not only an expert on
the Indian Himalayas. The outcome was a comprehensive
ancient Indian art but also had a keen interest in and un-
study on › T he Early Wooden Temples of Chamba ‹. Realis-
derstanding of the contemporary trends of Indian art.
ing the importance of enhancing his firsthand knowledge, Goetz stayed on in India even after his fellowship expired.
Though Hermann Goetz and his wife returned to Germany
He earned his living by teaching Indian art at various uni-
in 1955, the Maharaja of Baroda invited them back to In-
versities, writing, lecturing and undertaking journalistic
dia in 1958 for an assignment to build the new Maharaja
activities. His most trusted companion was his tiny pin-
Fateh Singh Museum. Back in Germany after completing
hole camera, with which he carefully documented temples,
this project, Goetz was named Honorar y Professor at the
monuments, sculptures, bronzes, miniatures, textiles, and
new South Asia Institute of Heidelberg University in 1961,
all other objects of arts and crafts that he felt were worth
where he taught until his death in 1976. ■
studying. Finally the Maharaja of Baroda appointed Goetz as the Director of the Baroda Museum and Picture Gallery.
--Jutta Jain-Neubauer is an art-historian writing on Indian
The German scholar and the Maharaja Sayaji Rao Gaekwad
miniature painting, medieval Indian architecture, and other
III of Baroda (1863-1939) made a perfect match. The Maha-
aspects of Indian art. Since 2006 she has been writing the
raja was a man of letters, highly educated, a true connois-
column › Did you know that ... ‹ on lesser-known aspects of Indo-
seur of art and a reformist in his conviction. Supported by
German cultural relations.
/ // ge r ma n n e ws / vo lume 53 / i ssue no. 2 / decem b er 2011
55
COM I NG UP
FROZEN IN TIME 19 February – 29 February 2012 The exhibition ‘Frozen in Time, Photographs of Dance‘ comprises 50 photographs – both colour and black and white – and a video installation of selected dance photographers and artists from Germany. Represented by internationally famous dance companies like William Forsythe and Sasha Waltz, the installation offers a glimpse into an art form that hovers between documentation and artistic autonomy.
www.germany-and-india.com
PIX: IMAGINARIES 25 February – 10 March 2012 The fourth edition of PIX, the photography quarterly will be launched at Goethe-Institut/Max Mueller Bhavan in Delhi with an exhibition. As the theme of the issue is ‘Imaginaries’, PIX attempts to broaden the meaning of the term with images of places and people, whose lives have transformed, of moments that might have altered their lives or indeed of spaces as they are encroached, as they change.
www.germany-and-india.com 56
// / g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b e r 2 0 1 1
REBECCA HORN AT NGMA DELHI 17 March – 15 April 2012 Rebecca Horn is regarded as one of the most versatile and creative artists that Germany has at present. A retrospective at the Guggenheim Museum of New York in 1994 marks a high point of her career. The exhibition at the National Galler y of Modern Art, New Delhi in collaboration with Institut für Auslandsbeziehungen (ifa) will include photographs, paintings, film and multimedia installations.
www.germany-and-india.com
INDIA GOES 3D 19 April – 28 April 2012 India Goes 3D is a platform for the consolidation of the music scene in India. Borne from the acclaimed and influential German platform – 'Germany Goes 3D' – this programme is created in collaboration with Berlin Music Week, c/o Pop, Reeperbahn Festival, Interessengemeinschaft Hamburger Musikwirtschaft e.V. and BLOT. It includes an all-day music conference, master class sessions and evening performances.
www.germany-and-india.com / // ge r ma n n e ws / vo lume 53 / i ssue no. 2 / decem b er 2011
57
I MPRI NT
PHOTO CREDITS
Editor: Jens Urban
Cover page 1 © Groupe Dejour Berlin (www.groupe-dejour.de) Editorial page 5 © German Embassy Content page 6 (left) © Ahmad Masood / Reuters / page 6 (right) © Daimler India Commercial Vehicles page 7 (left) © Markus Heinsdorff / page 7 (right) © German Embassy Shots page 8/9 © Danish Siddiqui/ Reuters page 10/11 © Rapid Eye Movies From Transition To The Transformation Decade page 12/13 © Ahmad Masood / Reuters page 14 © Johannes Eisele/ picture-alliance/ dpa page 15 © Ahmad Masood / Reuters Green Gigawatts page 16/17/18/19 © Zoonar.com/ Jan Wachala/ Still Pictures page 19 Infographic Illustration © Groupe Dejour, Source: mnre, Central Electricity Authority Unity in Diversity page 20/21 © Groupe Dejour Berlin (www.groupe-dejour.de) Bharat Benz page 24 © Daimler AG / Richard Kienberger page 26 © Daimler AG / Michael Moebius The DEG Factor page 28/29/32/33 © Tim Graham/ gettyimages Jewels on Tour page 34/35 © Markus Heinsdorff page 36/37 © Markus Heinsdorff Emotional Rivers page 38/39 © Zackary Canepari / Panos page 41 © Gigi Scaria Ideas Matter page 42/43 © picture alliance/chromorange Enduring Ties page 44 © H.R. Bramaz/OKAPIA Notepad page 48 (top) © Parivartan Sharma / Reuters page 48 (bottom) © Gary Hershorn / Reuters page 49 © Mark Newman/ Bruce Coleman/Photoshot page 50 (top) © India. My Karma/ Allied Publishers Pvt. Limited page 50 (bottom) © India. My Karma/ Allied Publishers Pvt. Limited Taj Mahal on Buddy’s Belly page 53/53 © German Embassy Did you know that ... page 54 (left) © gettyimages page 54 (top right) © » India and the West «, published by South Asia Institute, New Delhi, 1983 page 54 (bottom left) © The British Library Board (Curzon Collection) Coming up page 56 (top) © Bettina Stöß page 56 (bottom) © Arunima Singh page 57 (top) © Rebecca Horn & VG Bild-Kunst, Bonn page 57 (bottom) © Avinash Kumar / BLOT Imprint page 58 © IStockphoto
Managing Editor: Yvonne Krause Editor, Publisher and Printer: Jens Urban on behalf of the Press and Information Office, Embassy of the Federal Republic of Germany, 6/50 G Shanti Path, New Delhi 110021 India. Circulation: 60,000 Translation: Anya Malhotra / Anu Pande Design: Groupe Dejour, Berlin, Germany (www.groupe-dejour.de) Art Directon: Groupe Dejour Fonts: › P ort ‹ by Groupe Dejour and › A rnhem ‹ by Ourtype Printed at: HT Media Ltd. B-2, Sector 63 NOIDA Gautam Budha Nagar – 201307 Uttar Pradesh The articles published in German News do not necessarily express the views of the German Embassy. All rights reserved. Reproduction in whole or in part without permission is strictly prohibited. Next issue of the German News: Summer 2012 For subscription to our magazine please fill in the form at: www.india.diplo.de/subscribe-germannews
N EWS ABOUT GERMANY & SOUTH AS IA O N TH E I NTERN ET AT GIC The German Information Centre South Asia (GIC) is a Public Diplomacy initiative of the German Foreign Ministry. GIC’s social media presence on Facebook (www.facebook.com/germaninfo) offers information and insights on Germany and its role and relations with South Asia. The site also provides up-to-date news about what is going on in Germany – the latest in politics, opportunities for work, business and higher education, research and innovation, travel destinations and cultural events. For subscription to our weekly newsletter please write to: facebook@newd.diplo.de
58
/// g e rm an n e ws / vo l u m e 53 / is s u e n o . 2 / d e ce m b er 2 0 1 1
RNI No. 4587/59