GDUSA March/April Issue

GD USA GRAPHIC DESIGN USA

AMERICAN PACKAGE DESIGN AWARDS SPONSORED BY

NEENAH

SPRING PAPER PROMOTIONS TOP STOCK IMAGE WEBSITES MACK TRUCK GETS OVERHAUL AIGA’S CENTENNIAL MEDAL CLASS

MAR CH | APR IL 2014

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LETTER FROM THE PUBLISHER | YOU CAN’T BORE PEOPLE INTO BUYING

GORDON KAYE IS THE PUBLISHER OF GDUSA Comments, suggestions and letters can be sent to gkaye @ gdusa.com.

For the past few years branding, at least in the traditional sense, has been hammered. Pick your poison: economic stagnation; budget stresses and strains; fragmented media and attention-deficient markets; the obsession with ROI by peabrains who know the price of everything and the value of nothing.

Whatever the cause, the result is reduced financial and emotional investment in long-term branding, and a sharpened focus on the immediacy of the bottomline. Let’s be honest: accountability is not a bad thing and for some brand owners shortening the horizon may be necessary. But, as Joe Walters and Burkey Belser of Greenfield/Belser observe, the cost is considerable. “For starters,” writes Walters, “we’ve seen differentiation, core awareness and communication quality responsibilities sacrificed ... once-pioneering branding campaigns have given way to safer, less expensive efforts that suffer from sameness and lack the critical power of memorability ... both the quantity and quality of branding efforts have regressed.” But as spring returns, there may be hope. “From our perch,” the designers contend, “we see the pendulum swinging back to center. There’s an uptick in interest and inquiries on brand makeovers, ad campaigns, groundbreaking websites and other air cover for the business development troops. Brand championship is back. Which is nice.” Very nice. The next steps? They want to see you be brave. Take risks and dare to create memorable brand communications again. Walters quotes David Ogilvy, whose Ogilvy & Mather ad agency was recently ranked by GDUSA readers as among the top three of all time: “You can’t bore people into buying your product or service.”

See: www.greenfieldbelser.com/brand-thinking/big-ideas HUNGRY FOR DESIGN Our editors have long contended that there is a growing appetite for graphic design in American commerce and culture. But we do not mean it literally. Turns out, when the entries poured in for our 2014 American Package Design Awards, I accidently ate one of the submissions — some crispy chips seasoned with sea salt. The packaging was crisp, too, and when we realized it never received a well-deserved award, the investigation led back to me. I wish it was the first time I had so transgressed, but I once consumed an intricate and stunning gingerbread house sent by a renowned designer for a holidaythemed story. In an apology, I wrote that I had misreported and otherwise mangled stories in my career, but had never eaten one before. At this moment, our immensely popular Inhouse Design Awards is taking entries — until Friday April 18. I promise not to snack on submissions. But why not use the digital option, just to be safe? Visit: gdusa.com/contests/aida14/enter TWO DESIGNERS, THREE OPINIONS There’s a long history of Jewish jokes to the effect that for every two Jews, there are three opinions. I have always felt this accurately describes graphic designers as well. I’ve been studying the answers to questions we posed to our 2014 ‘People To Watch’ and ‘Students To Watch’ cohort — favorite book, artist, website, etc. — to mine for cultural patterns and clues. As usual, it is largely a fruitless task. For example, the design students cumulatively listed 55 favorite bands; no single musician is mentioned twice. Another example: the 2014 designers-to-watch mentioned 51 fine artists, with no overlap but for a couple of nods to Miro and Picasso. Still, I did uncover two points of consensus. One relates to favorite gadgets: turns out iPhones and iPads are popular. Yawn. The other category, movies, is more intriguing. Blade Runner is, by far, the consistent favorite. As you may know, the early ’80s film depicts a dystopian Los Angeles of 2019 in which genetically engineered robots called replicants, who look human, do the jobs Americans will not do on space colonies. Replicants who defy a ban and return to Earth are hunted down by special “Blade Runner” police. The film, directed by Ridley Scott and starring Harrison Ford, is a neo-noir, violent, claustrophobic, paranoia-inducing — albeit visuallystunning — exploration of the dangers of a high-tech future and the ambiguity of what it means to be human. That GDUSA readers select Blade Runner from all films ever made must mean something. Which reminds me of another Jewish saying — Oy! — which roughly translates to surprise mixed with a tinge of dismay. By the way, the 51st Anniversary “People To Watch” and “Students To Watch” features are currently available in their entirety on our website. See: http://gdusa.com/issue_2014/january/ptw/

The PANTONE PLUS SERIES for graphics and multimedia Our new FORMULA GUIDE features 1,755 inspiring Solid colors – with 84 new colors added just this year – and brilliant Artist Edition covers designed by you, our creative community. Make It Brilliant for graphics, packaging, web, video and more. Shop the new PANTONE PLUS SERIES at pantone.com.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Pantone LLC is a wholly owned subsidiary of X-Rite, Incorporated. © Pantone LLC, 2014. All rights reserved.

CONTENTS | MARCH – APRIL 2014

10 FRESH Morton Salt girl still kickin’ it after 100 years; interpretive graphics bring 19th century Silicon Valley to life; Kentucky city adopts racehorse as spokesperson; historic diner in nod to railroads golden age; mooning over the new Tonight Show logo; and lots more.

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PEOPLE AIGA honors 24 in 100th year; Anicker succeeds Anderson at Hornall Anderson; Eisenberg celebrates four decades; Allspaugh is new addition at VSA; Kaye is third at Tomorrow Partners; Harriet Bridgeman gets royal recognition; and many others.

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TOP STOCK WEBSITES We’ve been covering the advent of stock imagery now for more than a quarter century, and that coverage intensifies in 2014. Here’s a roundup of providers, ranging from the largest and most established to some surprising innovators.

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SPRING PAPER PROMOTIONS Print is proving surprisingly resilient. One group to thank are the hardy band of paper mills and paper companies who keep turning out resources that inform, entertain, educate and inspire.

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HIGHEST HONORS Last edition we presented our Students To Watch. This time around we present a roundup of selected art and design schools that know how to nurture the award-winners and game-changers of the future.

162 FOCUS Gerry Bonetto of Choose Print on the glories of touch and feel; Diane Domeyer of The Creative Group on acquiring new managerial skills; and a humble kraft paper goes premium for packaging and print.

GDUSA - Graphic Design USA Volume 50 / No. 2 March/April 2014 Kaye Publishing Corporation (ISSN0274-7499/USPS227020). Published 6 times a year with combined issues in January/February, March/April, May/June, July/August, September/October, November/December. Executive, editorial and advertising offices at 89 Fifth Avenue, Suite 901, New York NY 10003.

Phone: 212.696.4380, Fax: 212.696.4564, www.gdusa.com. SUBSCRIPTION: Domestic, $72 one year. International, $140 one year. Periodicals postage paid at New York NY and additional mailing office. POSTMASTER: Send address changes to GDUSA - Graphic Design USA, PO Box 3072, Langhorne PA 19047. Permit #224.

WWW.GDUSA.COM

CONTENTS | MARCH – APRIL 2014

AMERICAN PACKAGE DESIGN AWARDS SPONSORED BY

NEENAH

This annual competition is our fastest growing — entries rose more than 20 percent (again) this year — because it celebrates the power of design to promote the brand, communicate the value, convey essential information, and make the sale.

A personal friend and favorite, Procter & Gamble CEO and consumer packaged goods guru, A.J. Lafley — whose return to P&G this year has rejuvenated the marketing giant — says: “Your products are up for election everyday and good design is critical to winning the campaign.”

Showcased here are 300 winning pieces from designers and marketers who know that packaging and point-of-sale are the ultimate test — and the ultimate proof — of Lafley’s point: that it is more important than ever to make an emotional connection at the moment of truth.

PRADO Studio of Dana Point CA designed the packaging and identity for Marie Todd Luxury Candle and Diffuser Collection, printed on CLASSIC® Linen and CLASSIC CREST® Papers from Neenah.

58

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EXTENDED DEADLINE

APRIL 18

GD USA GRAPHIC DESIGN USA

Gordon Kaye Publisher

ART & PRODUCTION Ilana Greenberg Creative Director Rachel Goldberg Production Director Samuel Peltz Art/Photo/Multimedia Editor

ADMINISTRATION & READER SERVICES Althea Edwards Accounts Manager Milton L. Kaye Competitions

"NFSJDBO *OIPVTF %FTJHO "XBSET ENTER NOW AT

www.gdusa.com/contests/aida14

Nisa Andrews Competitions Jennifer Hoff Scott Sczcypiorski Internet Services Robert Kaye-Walsh Circulation

EDITORIAL

ABOUT THE COVER Beyoncé dances her way onto limited edition PepsiCo cartons and cans choreographed by New York design firm Safari Sundays. The annual package design showcase starts at PAGE 58.

PHOTOGRAPHY: PATRICK DEMARCHELIER

Gordon Kaye Editor Sasha Kaye-Walsh E-Newsletter Editor Charlotte Kaye Assistant Editor

ADVERTISING Ron Andriani Executive VP, Integrated Marketing + Business Dev. 201.485.8720 212.696.4380 randriani@ gdusa.com Gordon Kaye Publisher 212.696.4380 gkaye @ gdusa.com

COVER PAPER CREDIT The cover of this edition of GDUSA is printed on FSC-certified Kallima Coated Cover C2S, part of the Kallima Paper family of FSC-certified coated cover paperboard, manufactured by Tembec. A leading advocate of sustainability, Kallima Paper has a distinct low-density high-bulk construction resulting in less trees used and significant cost savings to the customer. Kallima’s trusted line of Coated Cover C1S, C1S Plus and C2S are well-known for their bright white surfaces.

Visit www.kallimapaper.com and http://kallima.com/blog1-Storyboard

COPYRIGHT 2014 BY KAYE PUBLISHING CORPORATION

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We’re proud of earning this best-in-class status. And if you’re not already using Kallima Coated Cover for everything from business cards and direct mail to brochures and presentation folders, we’d like you to get to know us.

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FRESH | AIGA’S YEAR-LONG CENTENNIAL CELEBRATION

NEW YORK NY “The AIGA Centennial is a chance to look back at our roots as designers and to look forward to our growing impact in society,” says AIGA Executive Director Richard Grefé. “But more than that, it’s an opportunity to capture the many reasons that design matters.” A centerpiece of the celebration is “100 Years of Design,” an interactive online exploration of design’s legacy and growing impact. Visitors are encouraged to learn more about American communication design through significant works, interviews and profiles, and to contribute their own favorite examples.

For “Centennial Voices,” an essay series published on the organization’s website throughout 2014, AIGA has invited industry leaders to contribute personal reflections on the past, present and future of design. And AIGA’s 67 chapters across the U.S. will mark the centennial with dozens of events and activities throughout the year; highlights include exhibitions, networking receptions, parties and celebrations honoring AIGA Fellows. One of the largest is “The AIGA Centennial Gala” in New York City, honoring a special class of 24 individuals with the AIGA Medal for lifetime achievement in design. In addition, several public exhibitions are planned to highlight design’s impact and the history of AIGA: these include “Facing Forward” at the AIGA National Design Center in February and “Century: One Hundred Years of Typeface Design” in April. www.aiga.org/centennial Photographs (clockwise from top left): Esquire: Cover for issue no. 426, 1969. Designer: George Lois. Image courtesy of George Lois; I Want You for the U.S. Army: Poster for the U.S. War Department, 1917. Designer: James Montgomery Flagg. Image courtesy of The Library of Congress; Pantone Matching System: Standardized color reproduction system, 1963-ongoing. Designer: Lawrence Herbert.

Image courtesy of Pantone LLC.; Seventeen and Charm: Magazine covers, 1948/1953/1952. Designer/Art Director: Cipe Pineles. Image courtesy of AIGA; New York Subways: Signage system for the New York Metropolitan Transit Authority, 1966. Designer: Vignelli Associates. Image courtesy of AIGA.

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Whether a journal, calendar, note card, photo essay, or discount coupon for online paper products, this new subscription service is a tangible expression of Mohawk’s commitment to the maker community and the culture of well-crafted goods.

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FRESH | TOUGHER BULLDOG SYMBOLIZES MACK TRUCK OVERHAUL

CHICAGO IL Since WWI, Mack Truck's brand has been an American symbol of toughness and strength. (After all, how

many people have felt like they've been “hit by a Mack Truck.”) The bulldog had become the official symbol but management conceded that the consistency of the brand image was often sacrificed for other business priorities. VSA Partners, Mack's agency of record, embarked upon a comprehensive brand strategy and revitalization program. VSA focused on the most potent parts of Mack's identity — the bulldog and the wordmark — to create a cohesive brand expression system centered around an authentic purpose. VSA officials stated that the brand is “now positioned to deliver consistently on a reputation for speaking honestly, for working harder than the next guy . . . and for loving the trucking industry.” The campaign includes a global rebrand, logo and tagline, signage, collateral, branding guidelines, trade show materials, an ad campaign, and a website coming next month. www.vsapartners.com

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FRESH | POURING A FRESH BRAND FOR ‘SALT GIRL’ ANNIVERSARY

CHICAGO IL Morton Salt is sponsoring a year-long campaign to

honor the Morton Salt Girl, who marks her 100th year as the face of the brand. As part of the effort, the logo and package design system have been refreshed as well, though the famous tagline — “When It Rains, It Pours” — has been retained. A friendlier font maintains the bold, all-caps type style, but the letter “R” carries a slight kick to mimic the Morton Salt Girl’s step. The “girl” icon has been refreshed but in small, subtle ways, such as cleaner, simplified linework. Limited edition packaging will be sold in retail and grocery stores nationwide throughout 2014. Two New York-based agencies are reportedly involved: Addison developed the masterbrand positioning and 100 anniversary branding while Pause for Thought designed the new logo and packaging. www.mortonsaltgirl100.com

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FRESH | BIG LEX FEELING BLUE AND LOVING IT

LEXINGTON KY The Lexington Convention and Visitors Bureau is now

known as VisitLEX, playing off the organization’s longtime website address. The new name and a striking blue horse logo by BLDG Refuge of nearby Covington invoke the history and traditions of the Kentucky city, and to communicate the diversity, confidence, and appeal of the community. The “BigLEX” logo incorporates the new title and teams it with an altered version of Edward Troye’s portrait of the legendary racehorse Lexington, with the stallion was shaded a bright blue. BLDG Refuge also created a full identity package that promotes the unique experience Lexington offers visitors while projecting a more refined and modern sensibility. bldgrefuge.com/project/visitlex

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TOUGH & WATERPROOF. NO BULL.

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FRESH | BRAND HINGES ON ENGINEER’S EXPERTISE

NEW YORK NY Sagmeister & Walsh creates a versatile identity for

Function, a company that specializes in mechanical design and engineering. Inspired by Function’s expertise in designing hinge and linkage systems, the studio came up with a creative typographic system based on hinges and pivots the new company logo depicts a gear that is made up of movable links. From this typeface, Sagmeister & Walsh were able to create an entire series of illustrations, icons and patterns — all of which reflect Function’s scope of business — that are used on both its print and online marketing materials. Credits at the firm: Creative Direction Stefan Sagmeister; Art Direction and Design Jessica Walsh, Design Wade Jeffree, and Animation Joel Voelker. www.sagmeisterwalsh.com/work/project/function-engineering

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xed a l e r e r o 100% m ees r t e r o m 49%

Did you know that there are now 49% more trees growing in the U.S. forests than 50 years ago.† Magazines are printed on paper made from renewable wood…good news if you love spending a leisurely afternoon leafing through your favorite magazine. †

Society of American Foresters

1 2 3 R GB F OREPLAY YOU'VE GOT IDEAS. WE'VE GOT RFs.

To discover some surprising environmental facts about print and paper, visit www.youlovepaper.info/us

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FRESH | CHEN LOGO BRIDGES PAST AND FUTURE

SAN FRANCISCO CA What makes San Francisco uniquely San Francisco?

Since 1971, it has been the business of non-profit San Francisco Heritage to preserve and enhance our city’s distinctive architectural and cultural identity. SF Heritage does this through a variety of advocacy and educational programs, preservation projects, community celebrations, historical tours, and rental of the Haas-Lilienthal House and gardens. Chen Design Associates recently helped guide SF Heritage’s first rebranding work in over 25 years. Through deep dialog and collaboration with the organization’s design subcommittee and board, the resulting work elevates the brand to a new level of sophistication. CDA’s comprehensive work for SF Heritage honors history with timeless typography and but also presents a reinvigorated, contemporary sensibility that expresses energy, dynamism, and boldness. The new “H-shaped” mark itself is an abstract representation of the Golden Gate bridge on the top and the San Francisco Bay on the bottom. Reverse sides of the business card feature various physical places to visit and illustrate the organization's virtual home.

Mike Buhler, executive director, SF Heritage says: “The new branding [CDA created] speaks volumes — that we are growing and evolving. Our work intrinsically looks to the past but our organization is also looking forward to the future. The perception of our entire organization has been transformed.” The newest initiative: “Legacy Bars and Restaurants,” which invites the public to patronize and celebrate many of San Francisco’s most long-lived eateries that contribute a sense of history to the surrounding neighborhood. www.news.chendesign.com

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xed a l e r e r o 100% m ees r t e r o m 49%

1 2 3 R OMAN F LUTIST YOU'VE GOT IDEAS. WE'VE GOT RFs.

Did you know that there are now 49% more trees growing in the U.S. forests than 50 years ago.† Magazines are printed on paper made from renewable wood…good news if you love spending a leisurely afternoon leafing through your favorite magazine. †

Society of American Foresters

To discover some surprising environmental facts about print and paper, visit www.youlovepaper.info/us

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FRESH | HISTORIC CAFÉ GIVES NOD TO ‘CHOO CHOO’ ERA

KANSAS CITY MO When railroads were king, Harvey House Diner was a staple in Kansas City’s Union Station. Starting in

1914, the diner would greet thousands of travelers as they would arrive from all over the country at the historic Union Station.

Fred Harvey’s original Harvey House has been long gone, but the new Harvey’s at Union Station is a nod to that historic diner.

Bridging the almost 100 years between the two concepts, Tad Carpenter Creative developed brand components that consist of logo system, brand identity, menus, interior and exterior signage, environmental graphics and apparel. Carpenter is a designer, illustrator, artist and teaches graphic design at the University of Kansas. http://tadcarpenter.com/project/harveys/

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FRESH | C&G PARTNERS PRESERVE ‘19TH CENTURY SILICON VALLEY’ COLD SPRING NY For roughly 100 years — from 1818

into the early 20th century — the West Point Foundry in New York’s Hudson Valley was one of America’s great industrial and innovation centers, designing and manufacturing armaments, steam engines, industrial machinery, cast-iron fittings, and more. Changing times led to abandonment of the 87-acre site. In 1996, it came under the protection of Scenic Hudson, an advocacy group which works to restore the Hudson River and surrounding landscape. Scenic Hudson, in turn, commissioned C&G Partners to design interpretive graphics, signage and exhibits for its new West Point Foundry Preserve. The goal: to bring to life the history and spirit of the Foundry while enhancing it as a destination for recreation and contemplation. As the visual centerpiece, C&G Partners created a cast-iron seal that drew on historic references but also added contemporary embellishments.

At key locations, the designers created evocative interpretive features that tell the story of Foundry’s contributions to the Industrial Revolution and Civil War, as well as the cleanup leading to its ecological renewal. Kiosks act as directional markers, while also presenting narratives on facets of daily life; many are anchored by bricks from the ruins. Keith Helmetag, a founder of the Manhattan-based multi-specialty design studio, provided creative leadership and project management, working closely with Scenic Hudson, Mathews Nielsen Landscape Architects, and other team members. At the conclusion of the project, Helmetag sought to capture its essence in a small monograph, as a keepsake to share with clients and peers. More than a simple promotional publication, the lavishly illustrated booklet – produced and printed by mPress Graphics LLC in Manhattan – delves deep into the project and explains how design solutions help contribute value and meaning. mPress LLC founder Gerry Schneiderman and partner Maggie Black explain that the monograph has four notable features: the striking black cover of the book is foil stamped and blind embossed with the new seal; the interior paper is an 80 lb. cover to add heft; mPress recommended PUR Binding, a method with superior adhesion that allows a book with heavier coated paper stock to open all the way, lie flat, and show spreads well; and, finally, various varnishes render dull and shiny images on the same page for striking contrasts. www.cgpartnersllc.com and mpressllc.com

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FRESH | CARBONE SMOLAN ROLLS OUT WELLNESS INITIATIVE IN LAS VEGAS

NEW YORK NY In answer to a culture consumed with “wellness” and how

it is achieved, real estate developer Delos established a medically backed, measurable standard for hospitality spaces. Launched with Stay Well®, this initiative first introduced the standard to the MGM Grand Resort and Casino in Las Vegas. This is where CSA stepped in, reinforcing Stay Well through the design of a visual identity system. The program for Stay Well includes a distinct logo, corresponding color palette, photography, and refined typography. Applied to the hotel’s in-room amenity guides and the website, the brand expression distills their research for hotel operators and guests alike, streamlines how guests review the information, and develops a structure based on themes like “rest,” “nourish,” and “refresh.” By integrating the brand experience with the physical amenities in the room, guests are quickly introduced and educated on how their room enhances their health. “Through design,” says CSA, “the mission moves forward.” www.carbonesmolan.com/work/stay-well

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FRESH | LOGOS

Jessica Hische handlettered the logo for Contact Energy, a top energy producer and retailer in New Zealand. The NZ office of Designworks developed the logo to feel both traditional and contemporary.

Jimmy Fallon rules “Tonight” with a new moon-shaped logo by Emily Oberman of Pentagram’s New York office. Related Oberman clients have included 30 Rock, Late Night, and Saturday Night Live.

Fire and ice, snowflake and flame. Duffy & Partners has updated the Sub-Zero identity and made a better visual connection to Sub-Zero’s Wolf line of ovens. Joe Duffy says the companies now “enjoy their shared kinship while today’s kitchens celebrate good design from the inside out.”

Strategic design firm Little & Company reboots its own brand identity as, simply, Little. President and CCO Joe Cecere describes it as a “more direct and elegant moniker” that “highlights our eye for clean, impactful and relevant communications.”

Chermayeff & Geismar & Haviv were asked to create a new visual identity for Avery, whose jaunty paper clip logo had been created by Saul Bass four decades earlier. With the ghost of Bass over his shoulder, Sagi Haviv kept the spirit with an off-kilter red square behind a redrawn wordmark.

Reebok has unveiled a new brand symbol. The Reebok delta is said to represent mental, physical and social fitness, and the rebrand coincides with the company’s move toward the fitness market and away from team sports.

Vivarin, the alertness aid, has a new brand image with extreme shelf presence and a solid positioning aimed at young males.

Little Big Brands’ redesign combines black, a near neon yellow, and silver foils to evoke strength and masculinity.

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PEOPLE | 2014 AIGA MEDALISTS

SEAN ADAMS

CHARLES S. ANDERSON

DANA ARNETT

KENNETH CARBONE

DAVID CARSON

KYLE COOPER

MICHAEL CRONAN

RICHARD DANNE

MICHAEL DONOVAN

STEPHEN DOYLE

LOUISE FILI

NANCYE GREEN

BOB GREENBERG

SYLVIA HARRIS

CHERYL HELLER

ALEXANDER ISLEY

CHIP KIDD

MICHAEL MABRY

ABBOTT MILLER

BILL MOGGRIDGE

NOREEN MORIOKA

LESLIE SMOLAN

GAEL TOWEY

ANN WILLOUGHBY

An unmistakable highlight of AIGA’s centennial year celebration is the awarding of the prestigious AIGA Medal to a special class of 24 design leaders. To be honored on April 25 at a gala in New York City, the recipients represent a broad range of design disciplines including publication design, typograpy, motion design, branding, interaction design, service design product design and design education. David Gibson of Two Twelve and Mark Randall of Worldstudio are chairs for the gala. Comments AIGA Executive Director Richard Grefé: “The AIGA Centennial is a time to reflect upon our accomplishments as a profession and to honor this special group of design educators, practitioners and leaders.” www.aiga.org/the-aiga-awards

Photo Credits: Sean Adams (Photo: Blake Little); Charles S. Anderson (Photo: Laurie DeMartino); Dana Arnett (Photo: Mark Smalling/VSA Partners); Kenneth Carbone (Photo: Seth Smoot); David Carson (Photo courtesy of the designer); Kyle Cooper (Photo: Lisa Bolan); Michael Cronan (Photo: Terry Lorant); Richard Danne (Photo: Barbara Danne); Michael Donovan (Photo: Hannah Watson); Stephen Doyle (Photo: Christopher Wahl); Louise Fili (Photo: Henry Leutwyler); Nancye Green (Photo: Bill Bernstein); Bob Greenberg (Photo: Alen MacWeeney); Sylvia Harris (Photo: George Larkins); Cheryl Heller (Photo: Tanya Bhandhari); Alexander Isley (Photo: Aaron Kotowski); Chip Kidd (Photo: John Madere); Michael Mabry (Photo: Peter Soe, Jr.); Abbott Miller (Photo: Christian Witkin); Bill Moggridge (Photo courtesy IDEO); Noreen Morioka (Photo: Blake Little); Leslie Smolan (Photo: Seth Smoot); Gael Towey (Photo: Johnny Miller); Ann Willoughby (Photo: Tim Pott)

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THIS IS BRANDING LIKE YOU’VE NEVER SEEN OR HEARD BEFORE Meet the brains behind the brand and the builders that go boldly where no brand has ever gone before.

On Branding is a digital documentary series dedicated to introducing you to authentic brands that live to connect. On Branding takes you up close and personal with the world’s most celebrated brand creators, innovators, entrepreneurs and experts; giving a behind-the-scenes look at their successes.

Wherever you go, your brand is always on — so take On Branding with you.

JOIN THE CONVERSATION! bookmark the show from the web at www.onbranding.com And tune in for new episodes on:

PEOPLE | PROMOTIONS + HONORS

GINNY GOLDEN CREATIVE DIRECTOR, AKQA, PORTLAND OR

JER EMY KAYE PARTNER, TOMORROW PARTNERS, BERKELEY CA

Tomorrow Partners, a cross-disciplinary team of designers, makers, researchers, strategists and writers, adds Jeremy Kaye as their third partner. Kaye is said to be an expert at “connecting the dots between business and design.” He leads Tomorrow’s innovation endeavors, reimagining experiences, services and business models with a broad spectrum of clients. He also extends Tomorrow’s expertise into new territory, having spent over a decade client-side at Nike, Patagonia and J. Crew; and another decade heading up brand strategy, service design and branded environments at Ziba Design and his own consultancy, CoLab. Having grown up in South Africa, he says he shares a deep passion for purpose-driven organizations and design as a catalyst for positive change. His two partners, shown here, are founder and chief designer Gaby Brink (center), an internationally recognized designer and serial entrepreneur who served for seven years on the Board of Directors of AIGA; and Nathalie Destandau, who leads strategists, designers, writers and technologists from research to concepting and has an MBA in Sustainable Management from the Presidio Graduate School.

MIKE SCHACHERER VP AND CREATIVE DIRECTOR, LITTLE, MINNEAPOLIS MN

Minneapolis MN-based strategic design firm, Little, has promoted Mike Schacherer to VP and Creative Director. “Schacherer's leadership, vision, energy and spirit contribute greatly to Little’s ongoing success,” says Joe Cecere, President and COO for the company. With clients like Target, Microsoft, Wells Fargo, DC Comics, Lowes, Sealy, and American Public Media, Little provides an array of creative services and employee branding initiatives. Before joining Little, Schacherer was Creative Director at IMAGEHAUS and he holds a BFA in Graphic Design from Iowa State University. His work has been recognized by several industry groups and publications.

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AKQA has appointed Ginny Golden as Creative Director in its Portland OR office. In her new role, Golden partners with Creative Director Whitney Jenkins to lead the agency's creative department and collaborate with the leadership team to contribute to continued growth. She joins the agency after a twoyear stint at Wieden + Kennedy, but is no stranger to AKQA, having previously spent 14 years in the agency’s Washington DC office. During that time, she built a reputation for bringing innovation to integrated client solutions, earning her a spot on Advertising Age’s list of “Creatives You Should Know” and recognition from Cannes, the One Show, and others.

HUGH ALLSPAUGH ASSOCIATE PARTNER, VSA PARTNERS, CHICAGO IL

Hugh Allspaugh has joined VSA Partners as an Associate Partner. His responsibilities are to lead and grow VSA’s B2B’s marketing strategy discipline across the firm’s Chicago, New York and Detroit offices. Allspaugh is working with the firm’s numerous legacy clients as well as organizations that seek to grow through omnichannel, data-driven customer engagement. Prior to joining VSA, he was Executive Director of Marketing Strategy and Analytics at Ogilvy Chicago. “What makes VSA so exciting, is the opportunity to fuse the best of design thinking and brand development with data-driven, customer-centered marketing,” he says. “This is the holy grail that marketers are looking for today.”Allspaugh has worked at Grey Direct, O&M, Euro RSCG Worldwide and JWT, and has taught at DePaul University.

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PEOPLE | PROMOTIONS + HONORS After a decade in the field, DARCY BRIKS has developed corporate identity programs and national creative campaigns for high-profile lifestyle, business and consumer brands. Now, she heads Second Language Design, a Brooklyn-based branding, print and web design creative firm, with supporting services including copywriting, online marketing and communications, illustration and photography. Prior to opening the studio, Briks helped to form, and served as Creative Director for, the In-house Creative Division at Rubenstein Public Relations. Before that, she was Art Director at IN Marketing Services.

Briks is recipient of an Inhouse Design Award, a Graphic Design Award and a Package Design Award from GDUSA.

ARTHUR EISENBERG FOUNDER, EISENBERG AND ASSOCIATES, DALLAS TX

Arthur Eisenberg launched Eisenberg And Associates in 1974. The firm, now celebrating its 40th anniversary, is still going strong. Eisenberg graduated from the University of Texas at Austin and did advanced work at Pratt Institute (studying under, among others, Milton Glaser). Back in Texas, he worked for Stan Richards at The Richards Group, and then started his own Dallas-based firm, which has become a major force in branding and design. Recipient of the Golden Egg lifetime achievement award, Eisenberg’s blend of creativity and business savvy has been described as “one of the most successful business strategies in the creative market.” As for his inspiration: “I have a terrific wife, children and grandchildren that love me as much as I love them. And I still love my work as I did when I first started.

Now, as I move into my 60s, I reflect on how the people I work with today impact my life and my work. They keep me young. They excite me. They influence me. They inspire me.”

JOHN ANICKER PRESIDENT AND CEO, HORNALL ANDERSON, SEATTLE WA Jack Anderson, co-founder and CEO of three decade old Hornall Anderson is stepping into the role of Chairman. His first act: promoting John Anicker to President and CEO. The firm that Anderson started with John Hornall back in 1982 has grown to a global firm that is now part of Diversified Agency Services, a division of Omnicom. He will focus now on longterm planning and strategy. Anicker leads the firm’s day-to-day operations. He joined the firm some 20 years ago, beginning as a designer and steadily progressing up the ranks.

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Founder and Chairman of The Bridgeman Art Library, HARRIET BRIDGEMAN is now a Commander of the Order of the British Empire for services to the arts. In 1972, she founded The Bridgeman Art Library, which provides both a central source of fine art images for reproduction, and generates additional income for museums and galleries, in 1972. In 2006, Bridgeman also founded The Artists’ Collecting Society, of which she is managing director, to collect royalties for artists under the European Union’s Resale Right Directive.

She represents ACS on the board of the British Copyright Council and the International Confederation of Societies of Authors and Composers. No stranger to honors, Bridgeman received the European Women of Achievement Award in the Arts in 1997 and International Business Woman of the Year in 2005.

TONY NEARY, founder of Traction, has transferred ownership of the business to partner RICHARD GROOT. The switch from partner to owner is an easy one; Groot's been on the board with the Cincinnati OH-based design firm since 2011. Plus, he has 30 years of strategic branding experience, working with everything from package design to corporate communications. “I am so glad that I can entrust something that was built with a ton of hard work to such a good man,” says Neary.

Paul Kiesche Design, a high-end custom graphic design and illustration studio, is excited about the addition of MARTY CRAWN as its new Studio Manager. In this newly expanded role, Crawn is responsible for overseeing all client projects and internal operations, as well as fueling PKD’s continued growth through new business development initiatives and strategic partnership alliances. He is also playing a role in brand awareness creation, positioning and strategic marketing initiatives.

Previously, Crawn operated his own successful marketing consultancy.

He graduated from William Paterson University.

This past fall, Elements welcomed a new designer to their team.

KATHRYN CHASE-LEVIN comes to Elements with experience in branding and package design, but she is new to Connecticut. And earlier in the year, CHELSEA MAY rejoined the team. Her previous tenure at the firm was 2008 to 2011; she is now involved in Business Development & Client Services with the goal of growing Elements’ current client relationships and cultivating new opportunities.

thinkdm2 has a new addition to its design team. BRIAN SICA brings energy and a contemporary sense of design, and the hire reflects the Edgewater NJ firm’s commitment to continued growth.

As a junior designer, Sica is responsible for supporting the senior design team with various marketing projects and campaign work — mostly digital, social and some traditional marketing. Sica started at thinkdm2 as an intern during his senior year at Montclair State University; he has since graduated with a BFA in Graphic Design.

PEOPLE | PROMOTIONS + HONORS

MATT EDWARDS ART DIRECTOR, JOHANNES LEONARDO, NEW YORK NY

The momentum at award-winning creative agency Johannes Leonardo continues with the appointment of Matt Edwards as art director. In this newly created position, Edwards will work across all agency clients, including Google and Coca-Cola. He joins Johannes Leonardo from Y&R Prague, where he served as creative director working on clients such as Harley Davidson and Zatec beer. Prior he served as art director at both MetropolitanRepublic

LARISSA MONTECUOLLO PARTNER, TRILLION, SUMMIT NJ

New Jersey’s Enzo Creative and New York City’s Tribecca Design have joined together to form Trillion, and brought on Larissa Montecuollo as a Partner. She joins Partner/Creative Director Lou Leonardis, who headed Enzo Creative.

Montecuollo has over ten years of expertise designing award-winning work for restaurants, finance and education at studios in New York City. Her background is in graphic design, information technology and user experience.

Montecuollo holds a BFA from Rutgers and an MA from NYU. Leonardis has 20 years experience, having managed and completed design projects for companies such as Prudential, Time Warner, Colgate-Palmolive and the YMCA. He is a graduate of duCret School of the Arts as well as SVA.

and Matchboxlogy, agencies based in Johannesburg, South Africa.

In his newly created position, Edwards will report to the agency’s new executive creative directors Tom Martin and Julian Schreiber, who joined the agency in December. Edwards has been, among other honors, a Cannes winner and an ADC Young Gun.

CLAIRE MARRINAN RONNIE AND LEILI YOUNTS CO-FOUNDERS, YOUNTS DESIGN, BALTIMORE MD After 20 years directing the design of large-scale graphics for another design company — including Fenway Park, Dodgers Stadium and Baltimore’s Harbor East — environmental graphic designer Ronnie Younts opens his own firm. Younts Design is located in the historic Meadow Mill building in Baltimore’s Hampden neighborhood. He has made a mark on the local architectural landscape, designing landmarks including the blinking Mr. Boh atop Brewer’s Hill and the neon sign at Port Discovery. His co-founder: wife, business partner and former sign company owner Leili Younts. She brings 17 years of experience to her role as business director.

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DESIGNER, FRANKE + FIORELLA, MINNEAPOLIS MN

Claire Marrinan has joined Franke+Fiorella as a Designer.

Marrinan brings branding, interactive and print design capabilities to the firm and serves clients including 3M, Edmentum, Louellen Essex and Associates, Lifetouch and The Mosaic Company. She is a BFA design graduate of the former College of Visual Arts in St. Paul, and previously earned an additional Bachelor's degree form St. Catherine University.

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TOP STOCK WEBSITES | SIGNS OF SPRING Last fall, we published a story entitled “10 Things You Should Know About Stock Visuals.” Not the sexiest of topics, one would think, but it generated tons of traffic and talk. The reason: 95% of graphic designers use stock imagery in their work and stock has evolved into a staple indeed, essential

© Rebecca Campbell/Bridgeman

Album/Art Resource, NY

ARTRES.COM

BRIDGEMANART.COM

This royalty-free digital media library offers a wide variety of budget-friendly commercial and editorial images, video footage, audio clips, logo designs and illustrations. From its humble beginnings in 2005, 123RF is now home to over 22 million creative works that include stock photos, vectors, video footage and audio files.

Art Resource is the largest fine art stock photo archive, with more than a million fine art images available for licensing to all media, hundreds of thousands of which are keyword searchable online. The range of offerings run the gamut from prehistoric times to the present. Art Resource carries the works of almost every major museum in Europe, and functions as official rights and permissions representative for many institutions in the US and abroad.

Founded in 1972, Bridgeman is a world leader in the distribution of fine art, cultural and historical media for reproduction. The company works with museums, galleries, collections and artists to provide a central resource of rights managed fine art and archive footage for reproduction to creative professionals. Founder Harriet Bridgeman was recently named a Commander of the Order of the British Empire for her advocacy and support of the arts.

ERICKSONSTOCK.COM

FOTOLIA.COM

GETTYIMAGES.COM

Erickson Stock is a premier source for high-quality, emotional lifestyle stock photos and video footage. With a range of collections, the agency has many ways to tell your story. The endeavor is the work of renowned assignment photographer Jim Erickson. For decades, Erickson and his teams have generated thousands of images and stock video clips in order to supply clients who demand super-consistent, assignment-quality, stock photography and video content.

Fotolia is a leading provider of royalty free photos, vectors, illustrations and HD video, serving millions of artists and content creators worldwide.

The microstock agency offers both crowdsourced and professional images on one site. Today, Fotolia has over 4.6 millions members and spans the globe with websites in 14 languages and offices in 23 countries. Fotolia founder and wellknown entrepreneur Oleg Tschelzoff also recently launched the innovative Dollar Photo Club.

Getty Images is a major creator and distributor of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is often the first place creative and media professionals turn to discover, purchase and manage images and other digital content.

© Tijana - Fotolia

123RF.COM

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designer resource in an image-centric world. Here, we note several of our personal favorite sources of all shapes and sizes. And, given the rough winter that most of us experienced, we asked them to send us a sampling of “signs of spring.”

Jordan Lutes/Image Source

INMANGINE.COM

ISTOCKPHOTO.COM

Image Source is an independent provider of high quality photography for professional image experts.

Image Source sets quality standards and provides professional customers with a reliable and transparent service. Headquartered in London with offices in New York and Berlin, the company has one of the largest creative teams in the industry.

It acquired Cultura Creative last year, the boutique European agency founded by Anthony Harris.

Founded in 2000, INMAGINE® is a top supplier and distributor of rights-managed and royalty-free stock worldwide. With more than 10 million royalty free images from over 100 collections, the company can lay claim to having the most complete list of royalty free publishers in the market. A multi-language website supports up to 8 languages complete with an array of online tools, precise search and instant downloads.

iStock by Getty Images is the original stock community, empowering millions of creatives around the world to create beautiful communications since 2000. Today iStock has a huge roster of passionate designers, photographers, illustrators, motion artists and creatives of every persuasion dedicated to offering the best-crafted content for every project and every budget. The latest initiative is dubbed ‘Free the Creative,’ making it easier for designers to focus on their work with hassle-free access to over 15 million files.

MASTERFILE.COM

MEDIABAKERY.COM

NATGEOCREATIVE.COM

Masterfile features millions of premium rights managed and royalty free photos and illustrations by world class artists covering a wide range of subjects. The company acquires, organizes, distributes and licenses images for commercial use in media ranging from editorial publications to print advertising to websites. Premium rights managed, royalty free, budget royalty free and subscription licensing options are available.

Since 2001, this collection of images, footage, and audio files has served those who inspire ideas, illustrate concepts, and enhance design both in print and motion. With millions of photos and creative products, the collection of Rights Managed and Royalty Free image and footage files is among the largest in the world. Customers have 24 hour online access to more than 170 suppliers.

700-06368294 © Ascent Xmedia/Masterfile

Robert Llewellyn/National Geographic Creative

IMAGESOURCE.COM

National Geographic Creative inspires big ideas and brings them to life. The agency is a stand-alone resource within National Geographic that provides graphic designers and other professional content buyers with a full suite of products and services that span all media platforms. Assets are grouped into three areas: Photography, Motion, and Talent.

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TOP STOCK WEBSITES | SIGNS OF SPRING © Cavan Images/Offset

MORE NOTABLE STOCK WEBSITES ALAMY Comprehensive collection www.alamy.com BIGSTOCK Large digital marketplace www.bigstock.com CORBIS IMAGES Exceptional creative, archival, more www.corbisimages.com CRESTOCK New microstock celebrity collection www.crestock.com

OFFSET.COM

SHUTTERSTOCK.COM

This is a new, curated collection of engaging imagery from top artists and storytellers around the world. Conceived and developed by the people at Shutterstock, every image in the collection is said to be hand selected, chosen for its artistic distinction and narrative quality. There is a mix of photography and illustration, both commercial and editorial imagery from best-in-class artists.

Shutterstock is a leading global provider of highquality licensed photographs, vectors, illustrations and videos to businesses, marketing agencies and media organizations around the world. Working with its growing community of over 40,000 contributors, Shutterstock adds tens of thousands of images each week, and currently has more than 30 million images available.

CUSTOM MEDICAL STOCK PHOTO Medicine and science www.cmsp.com DOLLAR PHOTO CLUB Membership model www.dollarphotoclub.com EVERETT COLLECTION Entertainment and entertainment history www.everettcollection.com INGRAM PUBLISHING European images, culture, style www.ingimage.com MARY EVANS PICTURE LIBRARY Historical imagery www.maryevans.com MINDEN PICTURES Animals and earth scenes www.mindenpictures.com ROBERT HARDING WORLD IMAGERY Travel and distant locations www.robertharding.com QUEERSTOCK Gay and lesbian lifestyle www.queerstock.com

STOCKFOOD.COM

STOCKSY.COM

StockFood is a prominent food photography specialist among image agencies, offering creative professionals the largest food image database on the internet. This includes a broad range of rights managed and royalty free images, videos and features from over 1,000 photographers and film producers. Expert recipe texts, created by an inhouse team, are available for all images, videos and features. StockFood is represented in nearly 80 countries by a worldwide network of partner agencies.

Stocksy is “an artist owned cooperative that is founded upon the principles of equality, respect and the fair distribution of profits.” Created by veterans of iStock and its founder Bruce Livingstone, the Stocksy folks are bound by a genuine respect for the craft and for their artists/ co-owners. They have set high quality and curatorial standards to ensure that the images creative professionals find on the site are authentic, intelligent, beautiful, realistic and inherently useful.

STOCK ILLUSTRATION SOURCE Illustrators and collections www.stockillustrationsource.com STOCKTREK Earth, military and science www.stocktrekimages.com TRANSTOCK Cars and other transportation www.transtock.com VEER Very creative stock elements www.veer.com VIDEO BLOCKS Royalty free video and motion www.videoblocks.com

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PAPER + PRINT | SPRING PAPER PROMOTIONS The number one take away from our 50th annual print survey published last summer: designers still value print for its classic strengths — the promise of the tangible, sensual, physical, real — the human connection. That print continues to please is thanks in large part to a few great specifier paper mills who continue to produce promotions and resources that inspire, educate and inform.

WHITER AND LIGHTER

KRAFT PAPER ON CAFFEINE

Cascades Fine Papers Group is a Canadian-based leader in ecological and security fine papers manufacturing, with a century-long reputation for craftsmanship and sustainability. The company recently introduced improvements to its Rolland Opaque paper grade. Rather than its former blue-white shade, Rolland Oqaque is fresher with a pure white shade and a cleaner surface, and it has added a 35 lb. version for publishing and financial reports. “With these changes, we are inviting our customers to rediscover these exceptional papers,” says Normand Champagne, General Manager, Sales and Marketing, Cascades Fine Papers Group. http://paper.cascades.com

CTI Paper USA introduces a technology breakthrough that enables high-speed, multicolor printing of kraft papers: Glama KRAFT™ papers for brand packaging and commercial/specialty printing. The value-priced premium, FSC-certified Glama KRAFT features a proprietary treatment that enables 6-color-plus sheetfed and heat-set web offset printing as well as production-rated laser/toner printing. A print demonstration shows Glama KRAFT in a small sampling of possible applications for high-end retail, including specialty coffee, cosmetics and fashion. www.thepapermill.com

UNVEILING THE ARCHIVES

TIME AND TIME AGAIN

JOURNEY TO PRINT PERFECTION

Mohawk is North America’s largest privatelyowned manufacturer of fine papers and envelopes. Signature brands include Mohawk Superfine® and the venerable Strathmore® grade. In 2014, through a series of exhibitions and special events, Mohawk will unveil and share the contents of The Strathmore Archives. This collection consists of over 100 years of printed materials which display a century of graphic design, type, printing methods and paper making. www.mohawkconnects.com

Kallima® FSC Certified Coated Cover paperboard products, manufactured by Tembec, score high among graphic designers for print gloss and brightness. The line is popular among commercial print, graphic design and end-user customers because it delivers rich, vibrant colors and superior print gloss performance. In addition to being a leading advocate of sustainability, the company has the know-how to back it up: Kallima Paper has a low-density, high-bulk construction resulting in less trees used and significant cost savings to the customer. www.kallimapaper.com

As demonstrated by this promotion, Clearwater Paper offers paperboard products of the finest printability, performance, integrity, and run-torun consistency. Of particular note: Clearwater is North America's largest non-integrated producer of bleached paperboard. Their Ancora® and Candesce® lines of premium SBS paperboard both have ultrasmooth surfaces for printing clear images and sharp text. Both stand up to demanding and advanced print jobs, varnishing treatments, foil stamping, and embossing. In addition, Ancora and Candesce are available with either FSC or SFI certification in a full caliper range. www.clearwaterpaper.com

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P R I VAT E R E S E RV E

IMAGINE THE POSSIBILITIES

LIVE CREATIVELY ON COUGAR

IN HIGH SPIRITS

Neenah is an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers. Since 2006, Neenah has made high-performance digital papers created with its proprietary Universal Digital Finish. Through Neenah Digital, Neenah offers a comprehensive offering of premium uncoated digital papers: 14 brands, 38 colors, 15 finishes and 13 weights.

Neenah HP Indigo® papers are third party certified by the HP Indigo® Substrate Certification program at RIT Printing Applications Laboratory, and the papermaker recently became a member of the HP Indigo Preferred Media Partner Program. www.neenahpaper.com/finepaper/digitalpapers

Cougar Paper makes designs, color and images pop. In addition to stellar 98 brightness, balanced white shade, smooth uniform print surface and high opacity, the formula for Cougar paper has been perfected for outstanding press performance and overall print quality. Cougar Paper is part of the Domtar EarthChoice® family, a full line of socially and environmentally responsible papers.

This latest promotion embraces the creativity, boldness, happiness — in short the potential — of designing and printing on Cougar. cougarpaper.com

FiberMark is a world-class, fully integrated manufacturer and marketer, crafting fiber-based specialty materials in the U.S. and Europe. With an extensive range of visual and tactile options and performance characteristics, FiberMark materials provide an array of graphic design possibilities for applications in the performance boards, covering solutions, luxury packaging, technical/industrial, durable print media and graphic design markets. One area of growing influence is wine & spirits packaging, where FiberMark’s new portfolio of paperboards combines sophisticated visual appeal with superior performance. fibermark.com

ACCENT IS ON PERFORMANCE

ENDURANCE IS EXCLUSIVE

A FAST-DRYING BEAUTY

International Paper is a global leader in the paper and packaging industry, and supplies a wide range of products A key brand for graphic designers is Accent® Opaque; it features a premium surface at an economical price, with enhanced whiteness and 96 brightness to hold colors true and keep blacks bold. A new offering of note is Accent® Opaque Digital. It’s available in a wide variety of cut sizes — even nonstandard sizes — and optimized for great color and great performance on digital and offset equipment including high-speed printers, copiers, and digital presses.

Follow: @AccentOpaque

xpedx is the world’s largest distributor of printing papers, graphic supplies and equipment by revenue and volume. Designers are an important market segment for xpedx, and the company strives to provide designers with the tools and expertise they need to grow professionally and to make their workday easier. An important and exclusive xpedx offering for graphic artists is the Endurance Printing Paper line, which includes coated and silk finish printing papers, digital printing papers, enhanced C1S paperboard, and recycled content papers. www.xpedx.com or printing@xpedx.com

Yupo Corporation is a global leader in the production of 100% recyclable, tear- and chemicalresistant synthetic papers and in satisfying the growing demand for its applications in the print, design and packaging worlds. Currently the largest manufacturer of synthetic papers in the Western Hemisphere, YUPO Synthetic Paper is manufactured in a state-of-the-art facility located in Chesapeake VA. Among its intriguing offerings: YUPO Accel, the fastest-drying synthetic paper on the market. For performance, a rich gloss surface, excellent color reproduction, and an 80% faster drying time, “think fast and think YUPO Accel.” www.yupousa.com

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HIGHEST HONORS | 2014 TOP DESIGN SCHOOLS ACADEMY OF ART UNIVERSITY, SAN FRANCISCO With more than 18,000 students, Academy of Art University is the largest accredited private art and design university in the nation.

Founded in 1929, the school offers accredited AA, BA, BFA, B. Arch*, MA, MFA and M. Arch degree programs in 23 areas of study, as well as continuing art education and pre-college programs for high school students. Flexible online degree programs are available in most areas of study, including graphic design.

What makes Academy of Art University’s School of Graphic Design rise above the rest is its emphasis on portfolio development. From the very first class, students are encouraged to create an exceptional portfolio that demonstrates their skill in traditional drawing and painting as well as their well-rounded education in typography, print and editorial design, branding, information design, web design and packaging. When graphic design graduates venture into the highly competitive graphic design industry, they are not hoping to gain experience, but rather build upon the experience they have already accumulated at the Academy. Academy of Art University is an accredited member of WASC, NASAD, CIDA (BFA-IAD, MFA-IAD) and NAAB (B. Arch, M. Arch).

T 800.544.2787 (U.S. only) or 415.274.2200 W www.academyart.edu

AUBURN UNIVERSITY, SCHOOL OF INDUSTRIAL + GRAPHIC DESIGN The Auburn Graphic Design Program prepares students to practice visual communication in a competitive global environment.

Auburn’s nationally-regarded Bachelor of Fine Arts in Graphic Design is NASAD accredited and emphasizes visual/digital inter-

In our last edition, GDUSA published its annual Students To Watch roundup.

The students were so interesting — and so many readers have asked to learn more about the schools which nurture them — that we’ve compiled a roundup of the institutions represented — as well as a handful of other favorites. The theme: education is more important than ever as the lines between the studio and the classroom, the office and the academy, continue to blur.

face design, packaging, exhibitions, publication design, logos, identity development, illustration, and fine arts. Students experience personalized hands-on design instruction in a professional studio environment with a strong sense of community among students and faculty. The program is housed among other prestigious design disciplines within Auburn University's beautiful traditional campus setting. http://digd.auburn.edu/graphicdesign

CALIFORNIA COLLEGE OF THE ARTS (CCA) Founded in 1907, California College of the Arts (CCA) is an independent art college offering 22 undergraduate and 10 graduate programs in the areas of design, fine arts, architecture, and writing.

It has campuses in San Francisco and Oakland, and currently enrolls 1,950 full-time students. The college educates students to shape culture and society through practice and critical study.

Graphic design at CCA is a media-blind discipline that engages the mind and the senses by translating ideas — from simple to complex — into the communication of information, emotion, and reflection. Taught by some of the most recognized practitioners, scholars, and theorists working today, our graphic design students learn to identify problems and find solutions that move people to think, feel, and act. Finely honed and constantly self-evaluated, our program has been recognized for its consistently high level of teaching as well as for its remarkable, award-winning student work. www.cca.edu/academics/graphic-design

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HIGHEST HONORS | 2014 TOP DESIGN SCHOOLS DREXEL UNIVERSITY ANTOINETTE WESTPHAL COLLEGE OF MEDIA ARTS & DESIGN

sculpture. Notable graduates include multimedia artist Robert

Drexel University’s Antoinette Westphal College of Media Arts &

Kate Ericson and Mel Ziegler. Walt Disney took Saturday art

Design offers sixteen undergraduate and six graduate degree pro-

classes at KCAI, his only formal training in art. Consistently rec-

grams all of which are predominantly studio based. The College

ognized for its rigorous, diverse curriculum, the school’s academic

Rauschenberg; ceramic artists Richard Notkin and Akio Takamori; graphic designer April Greiman, and sculptors Robert Morris,

maintains an award-winning faculty of industry practitioners who

programs are strengthened by first-rate support services, tech-

emphasize the use of the latest technologies. Westphal College

nology and practical learning opportunities. KCAI’s scenic 15-acre

is home to the Mandell Theater, the Pearlstein Gallery, Drexel’s

campus situates students between the Kemper Museum of

television (DUTV) and radio (WKDU 91.7 FM) stations, the Rud-

Contemporary Art and the Nelson-Atkins Museum of Art, and the

man Institute for Entertainment Industry Studies, MAD Dragon

college’s gallery, the H&R Block Artspace, is located about two

Records and Drexel’s Historic Costume Collection. The Graphic

blocks from main campus.

Design program prepares students to inform, persuade and entertain through the creative use of word and image and a balance of traditional and technical artistic studies. Graphic Design students learn to conceptualize, design and produce visual communication in books, magazines, posters, ads, packaging, web sites, interactive media, information systems, exhibition design, motion and many other forms of media. Students use this work to develop an expansive portfolio, which, along with six-month co-op experiences, prepares them for successful employment after graduation. www.drexel.edu/westphal/undergraduate/vcsm

T 800.522.5224 W www.kcai.edu

MARYLAND INSTITUTE COLLEGE OF ART (MICA) Founded in 1826, Maryland Institute College of Art (MICA) is the oldest continuously degree-granting college of art and design in the nation. The College enrolls 1863 undergraduate and 306 graduate students from 48 states and 54 countries, offering programs of study leading to BFA, MA, MFA and MPS degrees, as well as post-baccalaureate certificate programs. Redefining art and design education, MICA is pioneering interdisciplinary approaches to innovation, research, and community and social

FULL SAIL UNIVERSITY

engagement. Alumni and programming reach around the globe,

Full Sail University is an educational leader for those pursuing

even as MICA remains a cultural cornerstone in the Baltimore/

careers in the entertainment and media industries. Founded in

Washington region, hosting hundreds of exhibitions and events

1979, it currently provides 44 degree programs for 17,000 stu-

annually by students, faculty and other established artists. All

dents, and boasts 42,000 graduates. Full Sail has been recognized

of the above have earned MICA top rankings by U.S. News &

as one of the “Top Five Game Degree Programs” by Electronic

World Report, The Chronicle of Higher Education, ID magazine,

Gaming Monthly and one of the “Best Music Programs” by Rolling

GDUSA, and others. T 410.669.9200 W www.mica.edu

Stone Magazine. It has been similarly recognized as among the best in the country for film, new media, and social media, and

OTIS COLLEGE OF ART AND DESIGN

was recently named the “School/College of the Year” by the

Established in 1918, Otis is the first independent professional

Florida Association of Postsecondary Schools and Colleges. Full

school of art in Los Angeles. The City of Angels is a cultural capi-

Sail offers on-campus and online Master’s, Bachelor’s, and

tal and its 524 cultural institutions and more than 100 different

Associate’s degree programs in areas related to animation, art,

languages evince its diversity, and make it a stimulating place to

business, education, graphic design, film, marketing, web devel-

study art and design. When students graduate, they join the pro-

opment, music, recording arts, sports, and video games. A program

fessional communities of entertainment, art, design and fashion.

of particular interest to GDUSA readers is the Media Design MFA

Alumni and faculty are leaders in these communities and support

that can be earned online in 12 months. Full Sail graduate credits

recent graduates. Graphic Design majors concentrate on research,

include work on OSCAR, Emmy, GRAMMY, ADDY, MTV Video

formal application and experimentation, technological proficiency,

Music Award, and Spike Video Game Award nominated and win-

and innovative outcomes. The goal is to develop critical thinking

ning projects. www.fullsail.edu

and visual communication tools for careers in a changing and competitive workplace. During senior year students explore con-

KANSAS CITY ART INSTITUTE (KCAI)

ceptual, theoretical, and experimental projects through individual

Founded in 1885, the Kansas City Art Institute is one of the oldest

proposals. They meet in cross-disciplinary teams led by faculty

colleges of art and design in the United States. Today, KCAI is a

advisors and guest critics. The research and production method-

premier private, fully accredited, four-year college of art and

ologies developed during this year integrate personal vision with

design. Students studying for the B.F.A. degree can choose from

professional goals. Graduates value structure, surface and form,

a variety of majors, including animation, art history, ceramics,

but also consider the engagements and interactions of design

creative writing, digital filmmaking, digital media, fiber, graphic

with clients, audiences, and the culture at large.

design, illustration, painting, photography, printmaking and

T 800.527.OTIS W www.otis.edu

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LEAD CREATIVELY CREA ATIVEL T LY

1 2 3 R OW F ASTER YOU'VE GOT IDEAS. WE'VE GOT RFs.

MASTER of PRO PROFESSIONAL OFESSIONAL STUDIES DESIG DESIGN GN MANAGEMENT Without a doubt, the ab ability bility of a designer to stand out in a crowd is important. But it’ it’ss not the only thing our students learn here. Ou Our ur curriculum includes the perfect combination of leadership, strategy, strategy, marketing, operations, finances, an and nd even the legal ramifications of the industry. industry. The Mas Master ster of Professional Studies in Design Management Degree De egree is a two-year, two-year, intensive program that will change changge the way you see the world of design. design And change tthe way the world sees you. you For more information vi visit sit bridgeport.edu/SASD/MPS. bridgeport.edu/SASD/M MPS.

REFRESH ROYALTY FREE

123RF.COM

HIGHEST HONORS | 2014 TOP DESIGN SCHOOLS PARSONS THE NEW SCHOOL FOR DESIGN

a rapidly evolving future across multiple disciplines. The program

Based in New York but active around the world, this leading insti-

develops students who can contribute intelligently and respon-

tution offers undergraduate and graduate programs in the full

sibly at a global level to further the common good. The program

spectrum of design disciplines. Parsons’ five schools, which

is conceptually based as a designers’ highest value is to be able

encompass 27 rigorous undergraduate, associates and graduate

to generate ideas — that a designers’ intellectual property is

degree programs, offer options for both focused training and

his/her creative capital. The curriculum culminates with a B.S.

interdisciplinary study. The School of Art, Media, and Technology

degree: it embraces design thinking and strategic planning;

embodies the frisson between art and design, with programs in

features real-world assignments based on hands-on learning; and

Communication Design, Design and Technology, Fine Arts, Graphic

emphasizes traditional design skills and the ability to create and

Design, Illustration and Photography. The AAS in Graphics Design

develop visual and verbal responses to complex visual commu-

can be completed on campus, online or in combination and goes

nication problems across a variety of media. Students develop the

beyond basic technical knowledge to provide a complete design

ability to articulate these responses both orally and in writing.

education. Students will gain the tools to launch a professional

Student work regularly has won awards or been recognized by

career in graphic design and be challenged to take their skills to

major design competitions, exhibitions and publications.

another level. The program investigates up-to-the-minute tools and trends of the trade, including web design, while providing a solid foundation in the traditional practices and concepts of graphic design.

T 212.229.8989 W www.newschool.edu/parsons

T 215.951.2700 W www.philau.edu/graphicdesign

PORTFOLIO CENTER Portfolio Center is a graduate-level communication arts school whose mission is to prepare students for creative practice and inevitable leadership. Thanks to a small, intimate environment,

PENNSYLVANIA COLLEGE OF ART & DESIGN

the school is able to break the boundaries of traditional instruction.

Pennsylvania College of Art & Design is a non-profit, professional

The education is hands-on and interactive; there are no lectures,

art college offering four-year BFA programs in Fine Art, Graphic

and no one gets lost in the crowd. Believing in the importance of

Design, Illustration, and Photography, and beginning in Fall 2014,

good design, design that is useful and beautiful, students learn

a major in Digital Media. The program attracts aspiring profes-

to render content with real meaning and to create innovative solu-

sional artists who want to study in an urban environment, and

tions that actually contribute to the culture. And, says Director of

within a community that actively supports the arts. The College’s

Design Hank Richardson, “Because great communication begins

graduates are strong thinkers, strong makers and strong com-

with sound reasoning, we train students to think.” As the first

municators; 97 percent of those in the Class of 2012 are employed

school of its kind, Portfolio Center has been around for more than

or pursuing additional education. In 2010, PCA&D opened the

30 years. Portfolio Center offers both full time and part time inten-

new 9,200 square foot design center, which consolidated and

sive programs under the expert guidance of seasoned, working

enhanced all of the digital aspects of the College under one roof.

professionals and students graduate with a Certificate of Profes-

Students from all disciplines connect their creative energies in

sional Studies in Art Direction, Copywriting, Design, Web Design,

one dynamic environment which has been named the Suzanne

Illustration or Photography. www.portfoliocenter.edu

H. and Ronald D. Schrotberger Design Center in honor of the Schrotberger's generosity toward the College. Today, PCA&D is an economic driver in the city of Lancaster PA and a leader in the art, education and business communities. During the 20112012 year, the school marked its 30th anniversary.

T 717.396.7833 W http://pcad.edu

PRATT INSTITUTE Globally recognized for its distinguished academic reputation, Pratt Institute is one of the world's most prestigious independent colleges. Founded in 1887, Pratt offers undergraduate and graduate degree programs to 4,700 students from around the world in architecture, art and design, information and library science,

PHILADELPHIA UNIVERSITY KANBAR COLLEGE OF DESIGN, ENGINEERING AND COMMERCE

and liberal arts and sciences. Pratt's programs are consistently

The mission of the Graphic Design Communication program is to

their fields who collectively have produced some of the most in-

ranked among the best in the country, and its faculty and alumni include the most renowned artists, designers, and scholars in

cultivate design strategists with an innovative spirit and superior

novative and iconic works of our time. Pratt's inspirational cam-

critical thinking skills applicable to a diversity of human needs.

puses in the Clinton Hill section of Brooklyn and in Manhattan on

Consistent with the University’s mission to provide professional

West 14th Street places it in one of the world’s cultural epicenters

training with a rigorous Liberal Arts and Business core, the Graphic

and provides its students with unparalleled training facilities.

Design Communication curriculum fosters an appreciation for

Pratt’s Undergraduate Communications Design department is the

design as a cultural craft with a relevant historical background, and

only program in the country to recognize and embody the conver-

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HIGHEST HONORS | 2014 TOP DESIGN SCHOOLS gence and integration of illustration, advertising and graphic design

THE SAVANNAH COLLEGE OF ART AND DESIGN (SCAD)

as the primary forces for the visual expression of ideas. And its

Offering more degree programs and specializations than any

Graduate Communications Design department has been educating

other art and design university, SCAD is uniquely qualified to

graphic and package designers for over 40 years.

prepare talented students for professional, creative careers. SCAD

T 718.636.3600 W www.pratt.edu

PRATTMWP COLLEGE OF ART AND DESIGN PrattMWP students spend their years immersed in, not one, but two strikingly different environments with lively art cultures. Students who select this route complete the first two years of their program on the Utica campus and are then guaranteed a seamless relocation to Pratt’s main Brooklyn campus at the beginning of their junior year. The PrattMWP campus allows students to achieve all the prestige and benefits of a Pratt art education at a location that develops their confidence, their individual voice and their

is a private, nonprofit institution, awarding bachelors and master’s degrees. Class size is small, allowing each student the opportunity to receive individual attention. Faculty members have distinguished backgrounds in their fields. The international faculty and student body come from all 50 states and 100 countries. In Savannah GA, SCAD offers a full university experience, while their Atlanta campus hums with creative and entrepreneurial energy. International campuses in Hong Kong and Lacoste, France offer firsthand experiences at world-renowned festivals, visits to famed historic locations and close encounters with some of the most famous works of art ever created.

insight into the world. PrattMWP shares its campus with the

T 800.869.7223 (Savannah)

Munson-Williams-Proctor Arts Institute, which offers collections,

W www.scad.edu

exhibits, classes and events that attract artists and art enthusiasts from around the globe. Focusing on foundations of art in an inti-

SCHOOL OF ADVERTISING ART (SAA)

mate creative community, PrattMWP offers majors in Fine Arts,

The School of Advertising Art is a small college with one focus —

Communications Design, Art Education, and Photography. It is the

graphic design. SAA offers personalized training to aspiring

perfect choice for students who prefer to transition to the big city

designers, preparing students for successful careers in the adver-

with advanced skills and a tight group of friends. Communications

tising industry. The SAA Associate Degree Program is a two-year

Design students have recently been recognized by GDUSA, Print,

program that leads to a degree in Applied Business in Advertising

NOW, UNESCO, Creative Quarterly, Society of Children’s Book

Art. The program consists of design courses that focus on creativity,

Writers and Illustrators, and the United States Mint.

typography, graphic design, photography, Web design, traditional illustration, digital illustration, 3D illustration, animation, video,

T 800.755.8920 W www.mwpai.edu

art direction and professional development. Students learn the principles of writing for advertising, as well as presentation skills.

RHODE ISLAND SCHOOL OF DESIGN (RISD)

SAA is committed to providing career services to recent graduates

Founded in 1877, RISD is one of the oldest and best-known

and alumni and with an average placement rate of 93%; SAA

colleges of art and design in the U.S. Each year approximately

has a strong reputation among employers for educating design-

2,300 students from around the world pursue a creative, studio-

ers who are creative and prepared for the demands of the adver-

based education at RISD, which offers rigorous bachelor’s and

tising industry. www.saa.edu

master’s degree programs in 19 architecture, design, fine arts and art education majors. The college is located in Providence,

SCHOOL OF VISUAL ARTS (SVA)

which offers its own vibrant art scene and is conveniently located

SVA is widely recognized as one of the finest art schools in the

between two other major cultural centers: Boston and New York.

country for its innovative and experimental program philosophies,

RISD has a long and venerable history, and has a deep and abiding

its participation in the cultural life of New York City, and the

belief in the value of a discipline-based, immersive art and design

accessibility it offers to its unparalleled faculty of professional

education with a strong liberal arts component. Its diverse programs

artists. Comprised of more than 6,000 students at its Manhattan

in Architecture + Design, Fine Arts, Foundation Studies, Graduate

campus and 35,000 alumni in 100 countries, SVA also represents

Studies and Liberal Arts are rigorous, probing and supportive of

one of the most influential artistic communities in the world. The

learning and community-building across a broad spectrum of

mission of SVA is to educate future generations of artists, design-

curricular and co-curricular options. Experts in their respective

ers and creative professionals with undergraduate degree programs

fields, RISD faculty are also extraordinarily dedicated teachers.

in art and design, rigorous and practice-based graduate programs in the visual arts and its allied fields and a continuing education

T 401.454.6100 W www.risd.edu

program intended to meet the diverse needs of NYC’s professional art and design community. SVA is home to 11 undergraduate and 21 graduate degree programs in fields that range from fine arts to graphic design, photography to filmmaking, art criticism to

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HIGHEST HONORS | 2014 TOP DESIGN SCHOOLS creative endeavors, employ industry-leading professionals as

THE COLLEGE OF SAINT ROSE CENTER FOR ART & DESIGN

faculty members and offer numerous and varied opportunities

The College of Saint Rose Center for Art and Design encourages

for students to engage with their chosen field. www.sva.edu

freedom of expression and challenges students to reach the fullest

art education. Together, the departments cover a broad range of

potential. The College’s BFA in Graphic Design provides the tools

SESSIONS COLLEGE FOR PROFESSIONAL DESIGN

and opportunity to complete extraordinary design solutions. The

Sessions College for Professional Design is a fully online school

full-time graphic design faculty has earned the highest degrees

of visual arts offering degree and certificate programs in graphic

in the field and come to the classroom as published designers

design, Web design, digital media, and more. Founded in 1997,

and experienced teachers. The College has been named one of

the school prepares students all over the world for careers in art

the top design schools in the country by the Art Directors Club NY.

and design by providing a thorough training in the technical,

Students have secured internships and job placement at nation-

creative, and critical thinking skills required for professional

ally acclaimed design firms such as MTV, Abercrombie and Fitch,

practice. The Sessions College Graphic Design program is an

Anthropologie, Converse, Fox Studios, Nike, ESPN, and Hallmark,

intensive two-year Associate degree in which students build a

as well as with renowned designers such as Michael Beirut,

foundation in design concepts and software skills and explore a

Alexander Isley, April Greiman, Woody Pirtle, Walter Bernard and

range of media including page layout, print production, packaging,

Milton Glaser. Almost 100% of graphic design graduates achieve

and branding and marketing. www.sessions.edu

full employment in their field, within one year of graduation.

Prospective employers are invited to campus to meet students

SHILLINGTON SCHOOL

and view portfolios, and the seniors attend job fairs and portfolio

Want to channel that energy and passion into a truly rewarding

reviews. Additionally, graduates have been accepted into presti-

career? For over 15 years Shillington has been teaching people

gious graduate programs including Yale, Stanford, Tyler School of

to kickstart a career in the graphic design industry. Starting with

Art, SVA, SCAD, RISD, VCU, RIT, Syracuse and Kent State, the

a foundation in design theory and processes, the course moves

program has alumni living and working in 33 states and abroad.

quickly to have students designing beautifully considered, effective design solutions for print and digital media. In three months (full-time) or within one year (part-time), graduates have with a commercially relevant portfolio marked by technical prowess and creative flair. The school’s objective: to create a positive and inspirational learning environment in which students are taught relevant industry skills, ensuring they have the best possible chance of employment as a designer.

T 212 682 6611 W www.shillingtonschool.com

www.strose.edu/academics/schoolofartsandhumanities/ art_and_design

THE UNIVERSITY OF CINCINNATI COLLEGE OF DESIGN, ARCHITECTURE, ART, AND PLANNING (DAAP) The University of Cincinnati’s College of Design, Architecture, Art, and Planning (DAAP) houses nationally top-ranked programs in architecture and design that highlight the college’s awardwinning faculty (many with industry experience) as well as the university’s renowned cooperative education program. Via the

THE ART INSTITUTE OF TAMPA MIAMI INTERNATIONAL UNIVERSITY OF ART & DESIGN

university’s co-op program, ranked in the nation’s top 10 by U.S. News & World Report, all design students are required to work

The Art Institute of Tampa, a branch of Miami International Uni-

professionally paid semesters with design employers around the

versity of Art & Design, is one of The Art Institutes, providing an

globe. These students graduate with 20 months of such profes-

important source of design, media arts, fashion and culinary

sional experience on their resumes and in their portfolios. Graphic

professionals. The Institute offers programs and degrees in Culinary

communication design students at UC earn an average of $48,000

Arts, Digital Image Management, Fashion, Web Design & Devel-

over their five co-op semesters, working for in-demand, global

opment, Graphic Design, Digital Filmmaking & Video Production,

employers like LPK headquartered in Cincinnati, Ohio; Apple Inc.

Digital Photography, Game Art & Design, Interior Design, Media

of Cupertino, Calif.; Doblin of Chicago, Ill.; Gallagher & Associates

Arts & Animation, Visual Effects & Motion Graphics and Interactive

near Washington, D.C.; Pentagram Design headquartered in New

Media. Coursework is reviewed and influenced by industry leaders

York City; Target Corporation in Minneapolis, Minn.; and sporting

and prominent employers who determine what skills are needed

goods company Salomon, headquartered in Annecy, France.

in the workplace. Many of the University’s faculty members also are working in their respective fields outside of the classroom.

The Graphic Design programs at AI Tampa teach students to combine form and function into a concept or product that is visually compelling and meets consumer needs.

T 866.703.3277 W www.artinstitutes.edu/tampa 56 G DU SA

T 513.556.1376 W daap.uc.edu

AMERICAN PACKAGE DESIGN AWARDS PACKAGING, P-O-P + THE ENTIRE INSTORE EXPERIENCE SPONSORED BY

N EEN AH

FIRMS REPRESENTED 3e - The Life Time Agency 62 3M 119, 120, 144 5 by 5 Design 62 A3 Design 80 ABKCO Music & Records 117 Adoratherapy 62 Adriana Lee 156 Alchemy Ltd 80, 141 Amanda Michko 156 Ames Studio 153 Ampac 80 ANDA Creative 136 Andon Guenther Design LLC 128 Anthem Worldwide 62, 80, 81, 82, 151 Array Creative 82, 120 Artezen LLC 63 Ashley Hill 156 Aurora Design 82 Axion Design Inc. 131 Babilon Arts 83 Bailey Brand Consulting 83, 120, 134 BAKER 83 Beardwood & Co. 63 Benitez Design LLC 83 Bex Brands 84 Bliss and Tell Branding Company 120 Boomerang Studio, boomerangstudio.com 153 Boxwood 73 BrandFirst 153 Brandimage 84, 85 Bridgemark 73 Buero New York 63 Built Creative 85 Carmody & Long LLC 63, 64 58 GD USA

CBA BE 86, 111, 121 CBX 64, 86, 87, 121, 134 Ceradini Brand Design 73 CF Napa Brand Design 74 cfk creative 134 Chandon Nicholas 74 Chase Design Group 74, 89 Chicago Paper Tube & Can Company 128 Chrysalis Design Works 90 CIULLA ASSOC 64, 86, 87, 121, 134 Colangelo 138 Conair Creative Services 64, 65, 136 Cooper-Atkins Corporation 144 Corporate Image 153 Cuticone Design 90 Dave Wang Design 66, 90 DAVIS 75 Delphine Keim Graphic Design 75 Delve Associates LLC 90 Derek Chang 156 Design Helm 121 Design North 91 Design Packaging 141, 142 Design Resource Center 91 Design SGS 92 Designsmith: Joshua Lepley 66 DISC 117 Dragon Rouge 92 Ellen Bruss Design 92, 93, 138 Epicenter Creative 93 Equity Creative 122 Erin Albright 157 Fiesta Bowl 129 Flood Creative 66, 131, 136, 154

Frieda’s Inc. 93 Fuhu, Inc. 111 Galileo Global Branding Group 93, 94, 95 Gary Wong Designs 67, 95 Gauger + Associates 95, 96, 97 Gi-Space Design 151 Glenn Cardenas 157 Global View Product Development Group 122 Graphic Ideation Group-Dorel Juvenile 131 Green Mountain Coffee Roasters 97 Hare Strigenz 98 Harry's 67 Hatch Design 98 HI(NY) Design 67 Holly Press 157 Hornall Anderson 98, 99 House of Krauss 99 Hub Strategy 68 Ideas that Kick 135 Imation Corp. - Imation Creative 112 InnerWorkings 144, 152 Interbrand 68, 99 Jacy Waldrop 157 Jake Designs 75 Jansy Packaging 75, 112 Jessica Haas Designs 100 Jessica Meek Creative 129 Joel Owen Schierloh 100 John Paul Mitchell Systems 68 John Rivas Publicidad 100, 117, 142, 145 Johnson Brothers Liquor Company 145, 146, 152 Jolana Szuta 158 JRA Financial 154

This annual competition is our fastest growing — entries rose more than 20 percent (again) this year — because it celebrates the power of design to promote the brand, communicate the value, convey essential information, and make the sale.

A personal friend and favorite, Procter & Gamble CEO and consumer packaged goods guru, A.J. Lafley — whose return to P&G this year has rejuvenated the marketing giant — says: “Your products are up for election everyday and good design is critical to winning the campaign.”

Showcased here are 300 winning pieces from designers and marketers who know that packaging and point-of-sale are the ultimate test — and the ultimate proof — of Lafley’s point: that it is more important than ever to make an emotional connection at the moment of truth.

Julie Bayer Julie Eckart Kaitlyn Trout Katie Feild Keystone Resources Kids II, Inc. 132, Kirsta Simmons Lacia Design LAM Design 69, 101, LaMonica Creative Laura Coe Design Associates Leibold Lindsey Drennan Lippincott Little Big Brands 101, Little Lady Studio Maple Leaf Sports + Entertainment MarBlue Marriott Creative Agency Match Drive Mattel - Hot Wheels Packaging Group 129, Max Amato Meguiar's Inc. Metaphase Design Group MicroArts Creative Agency Millennium: The Takeda Oncology Company MiresBall 76, Mirror Design Studio Modern Species MS Design MSA Architects Nationwide Insurance New England Coffee Nicte Creative Design

139 158 158 117 69 133 158 122 122 101 112 146 159 123 102 136 129 116 154 76 130 159 123 102 69 124 118 103 69 76 116 154 103 152

Nishihara/Wilkinson Design Office Depot oLo Brand Group Overlook Press P22 Type Foundry Paige1Media Patrick Daugherty Pearlfisher Phillips Distilling Company Poulin + Morris PRADO Studio Prestige Brands Rayovac RG Barry Brands Routhier Design Group RR Donnelley Russell Shaw Safari Sundays Saputo Specialty Cheese Sarah Rainwater Design Scott Adams Design Associates Seastone Shelby Designs Sloat Design Group Smith Design Smithwood Drive Sohyun Park Soulsight Sportika Spring Design Partners Stanley Black & Decker Stapley Hildebrand Structural Graphics Studio CDH Design

103 103, 124 104 118 118 143 159 133, 146 76 155 138, 155 70, 124, 133 116 137 77 104 138 77, 104 105 125 146 139, 140 130 105 125, 137 106 159 106, 152 106 77, 106 125, 130 106 116, 150 137

Studio Spear 107 Swiss-American, Inc. 107 Takeda Pharmaceuticals International Co. 70 Taylor Nicholson 160 Team Detroit - The Park 70 Tesser 107 TFI Envision, Inc. 70, 71, 125, 135, 143, 150, 151 The Foundation Creative Studio 130 The Goldstein Group 71, 72 The Grossbauer Group 107 The Manischewitz Co., In-House Design Department 99 The Meyocks Group 140, 141 The Shear Partnership 77, 108 The White Room Inc 139 Top Shelf Design 108 TricorBraun 72 Truco Enterprises, LP 108 TRYBE Creative LLC 78 Tulkoff Food Products 108, 109 UBS Design 78 United Industries Creative 126 Vemma Nutrition Company 109 Vineyard Vines 143 Vpak Media 155 VSA Partners 109 Wallace Church, Inc. 110 Watermark Design 79 Webb DeVlam 72 WhiteSpace Creative 110 Working Class Studio, a division of SCAD 127 Zack Group LLC 110

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THE BEAUTY OF PACKAGING A MESSAGE FROM NEENAH | SPONSOR OF THE AMERICAN PACKAGE DESIGN AWARDS

WHY DO WE CALL EMOTIONS “FEELINGS?”

FOR THE EYE AND THE HAND

WHY DO WE CARE MOST WHEN

In fact, packaging, beyond its primary function to protect, may

SOMETHING “TOUCHES” US? In today’s virtual world, where there are indeed fewer opportunities for physical touch, packaging provides a “moment” — a rare opportunity for touch, sensuality and dimensionality — an opportunity for a brand to make an emotional connection with a consumer.

matter more today than ever in a world where we crave authenticity. Why? Because successful packages engage through the senses. As such, whether a package is designed to feel hand-made, edgy, beautiful, artistic, hip, classic, elegant or ironic, the package is one of the most important aspects of both brand’s persona and physical presence in today’s hyper-crowded markets.

At Neenah, we know this to be true: nothing elevates the quality of a product quite like its package. And — beyond the design — nothing elevates the physical package quite like premium materials. Texture and color are ways to engage both hand and eye.

The quality of the materials can make the object feel crafted rather than merely printed, more one of a kind than one of many.

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< THIS PACKAGING GETS CARRIED AWAY This inspirational portfolio of packaging samples by Neenah Packaging Solutions™ was designed by Washington DC-based Design Army and is available through your Neenah sales rep.

LIFTING SPIRITS > A production challenge in this award-winning premium carton design for Elizabeth Arden’s Sunflowers Limited Edition fragrance, led by Senior Design Director Cheryl Mendelson, was to maintain subtle shade differences and to achieve tight registration of the embossed and debossed areas in the brand name and petal artwork.

This carton was constructed of Neenah Paper’s 18-pt.

Royal Sundance Ultra White Felt textured paperboard, printed and converted by Diamond Packaging.

THE POWER OF TOUCH This is especially true in luxury packaging. Consider the fragrance category where today’s iconic brands share the spotlight with dozens of artisanal makers. “Differentiation comes by exciting the consumer’s imagination and igniting their senses,” says

premium box from paperboard the creative mind can imagine, all backed by Neenah quality performance, and serving markets throughout the world.

SUSTAINABLE IS BEAUTIFUL

Cheryl Mendelson, Senior Design Director, Elizabeth Arden, who

Clients and consumers demand sustainable options. Neenah

recently led the exciting launch of Elizabeth Arden’s Sunflowers

offers the leading uncoated 100% PC White folding board in

Limited Edition perfume.

the industry. The Neenah Folding Board portfolio also includes 80 PC White, Kraft and Bright White colors, all offering great

As luminous and fresh as the scent’s fruity notes are its new

dimensional stability and a prime surface for printing, emboss-

carton graphics which feature a clean, natural white textured

ing, foil-stamping, diecutting and gluing. Not only sustainable,

paperboard background with vibrant yellow embossed petal

but also beautiful and durable, this board is ideal for premium

graphics. “The package instantly communicates the feeling of

packaging and luxury folding carton solutions. It meets the

summer in a box,” says Mendelson. “The package truly stands

most demanding environmental criteria: FSC Certified, Carbon

out in a crowded retail environment.”

Neutral, Green Seal certified. Because today, being green isn’t an option, it’s an expectation.

MORE TO THE HAND Neenah Packaging Solutions™ offers a complete range of

THE FINISHING TOUCH

premium paperboard and papers for premium packaging —

Today’s retail marketers know their brands need to reach out and

ready-made, custom-made, and specialized packaging papers

touch consumers at every possible brand touchpoint. To find out

— in a full range of colors (180!) and textures (30!) providing

more about how Neenah Packaging Solutions can help you, con-

designers and marketers with a full range of design options for

tact your Neenah sales rep or visit neenahpaper.com/packaging.

all paper-based needs from stored-valued gift cards to gift card

Also see neenahpaper.com/label.

carriers, from hangtags to shopping bags. And of course, any

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AMERICAN PACKAGE DESIGN AWARDS | HEALTH + BEAUTY

Design Firm: 3e - The Life Time Agency, Chanhassen MN Client: Life Time The Healthy Way of Life Company Title: Life Time Nutritionals Rebrand Art Directors: Jason Reynolds, Mark Chapman, Jon Stone Designer: Eric Anthony

Design Firm: 5 by 5 Design, Minneapolis MN Title: Holiday Soaps and Card Designer: Wendy Ruyle Paper: Printed on CRANE’S LETTRA ® Papers, view on neenahpaper.com

Design Firm: Adoratherapy, Denville NJ Title: Gal on the Go - Mood Boosts Art Director: Laura McCann-Ramsey Designer: Lisa Capezzuoli Illustrator: Zhuzhu Photographer: Patsy Balacchi

Design Firm: Anthem Worldwide, New York NY Client: Similasan Title: Similasan Redesign Art Director: John Paul Doyle Designers: Rebecca Kovalcik, David Carlino

62 G DU SA

Design Firm: Artezen LLC, Bloomington IL Client: LL Magnetic Clay Title: Prescript-Assist Product Label Art Director: Melanie Shellito Designer: Melanie Shellito

Design Firm: Beardwood & Co., New York NY Client: Bath & Body Works Title: Holiday Traditions Art Director: Sarah Williams Designer: Aimee LoDuca

Design Firm: Buero New York, New York NY Client: Sonia Kashuk Title: Sonia Kashuk - Bath and Body Line Art Director: Alex Wiederin Designer: Nick Kapros Illustrator: Andreas Leitner Photographer: Richard Burbridge

Design Firm: Carmody & Long LLC, Ridgefield CT Client: NIVEA MEN Title: 2013 Holiday Gift Sets Art Director: Beth Long Designer: Melissa Lang

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AMERICAN PACKAGE DESIGN AWARDS | HEALTH + BEAUTY

Design Firm: Carmody & Long LLC, Ridgefield CT Client: NIVEA Title: 2013 Holiday Gift Sets Art Director: Beth Long Designers: Selena Najman, Kirsten Burgess

Design Firm: CBX, New York NY Client: Chattem Title: Gold Bond Menâ&#x20AC;&#x2122;s Essentials Designer: CBX

Design Firm: Conair Creative Services, Stamford CT Client: Sally Beauty Co. Title: Naturally Silk Elements Art Director: Gayle Ciccia Designer: Alisa Vanacore

Design Firm: Conair Creative Services, Stamford CT Client: Rusk Haircare Title: Rusk Professional Styling Collection Art Director: Michael DiDonato Designer: Michael DiDonato

64 G DU SA

Design Firm: Conair Creative Services, Stamford CT Client: Beauty Spa & Skincare Division Title: TRUE GLOW Art Director: Kelly K. Culver Designers: Chris Depouli, Christine Palumbo Photographer: Chris Hobson

Design Firm: Corporate Image, Des Moines IA Client: The Meyocks Group/Delta Dental of Iowa Title: Delta Dental of Iowa Health Care Reform Broker Box Art Director: Kari Anderson Designer: Kari Anderson

Design Firm: Corporate Image, Des Moines IA Client: HealthPartners Title: Make It OK Tool Kit Art Director: Donna Swartz Designer: Olivia Broadus

Design Firm: Dave Wang Design, Olney MD Client: JADS International, LLC Title: Stan Lee Signature Cologne for Men Creative Director: Dave Wang Designer: Dave Wang

G D USA 65

AMERICAN PACKAGE DESIGN AWARDS | HEALTH + BEAUTY

Design Firm: Dave Wang Design, Olney MD Client: JADS International, LLC Title: Wipeout Body Spray for Men Creative Director: Dave Wang Designer: Dave Wang

Design Firm: Designsmith: Joshua Lepley, Williamsport PA Client: The Dope Soap Company Title: Caviar Soap Art Director: Joshua Lepley Designer: Joshua Lepley Illustrator: Joshua Lepley Photographer: Joshua Lepley

Design Firm: Designsmith: Joshua Lepley, Williamsport PA Client: The Dope Soap Company Title: Hop Soap Art Director: Joshua Lepley Designer: Joshua Lepley Illustrator: Joshua Lepley Photographer: Joshua Lepley

Design Firm: Flood Creative, Nyack NY Client: Briogeo Title: Briogeo Haircare Art Director: Paula Grant Designer: Joli Glantz

66 G DU SA

Design Firm: Gary Wong Designs, East Brunswick NJ Client: TanTien Title: TanTien Essential Oil Blends Art Director: Gary Wong

Design Firm: Harryâ&#x20AC;&#x2122;s, New York NY Title: 1-2 Shave Set Designers: Scott Newlin, Garrett Morin

Design Firm: Harryâ&#x20AC;&#x2122;s, New York NY Title: Retail Shave Set Designers: Scott Newlin, Garrett Morin

Design Firm: HI(NY) Design, New York NY Client: St. Louis International Inc., SSC Limited Title: HerBEAU Art Directors: Hitomi Watanabe, Iku Oyamada Designers: Hitomi Watanabe, Iku Oyamada Photographer: Akira Kawahata

G D USA 67

AMERICAN PACKAGE DESIGN AWARDS | HEALTH + BEAUTY

Design Firm: Hub Strategy, San Francisco CA Client: Sephora Title: Sephora VIB Rouge Press Kit Art Director: Peter Judd Designer: Jen Hartford Illustrator: Lovisa Burfitt

Design Firm: Interbrand, Cincinnati OH Client: Procter & Gamble Title: Puffs Winter Olympic Art Director: Jamey Wagner Designers: Jen Rossignol, Bart Laube, Jean Campbell, Theresa Seitz, Katie Carter Photographer: Jeff Tilford

Design Firm: Interbrand, Cincinnati OH Client: Procter & Gamble Title: Puffs To Go Art Director: Jamey Wagner Designers: Brandy Lockaby, Jen Rossignol, Bart Laube, Jean Campbell, Theresa Seitz, Katie Carter Photographer: Jeff Tilford

Design Firm: John Paul Mitchell Systems, Los Angeles CA Title: Paul Mitchell Pink Campaign Art Director: Sharyn Belkin Locke Design Director: Sharyn Belkin Locke Designer: Margo Graxeda Illustrator: Margo Graxeda Copywriter: Kaveri Nair Copy Director: Tara Ennis

68 G DU SA

Design Firm: Keystone Resources, Houston TX Client: Damselfly Title: Damselfly - Cosmetic Packaging VP Creative: April Guzik Senior Designer: Lynsey Jones Paper: Printed on ROYAL SUNDANCE® Papers, view on neenahpaper.com

Design Firm: LAM Design, Pleasantville NY Client: Chattem Title: Unisom Sleep Aid Art Director: David Genna

Design Firm: MicroArts Creative Agency, Greenland NH Client: OhMiBod Title: Lovelife™ by OhMiBod Packaging Design Art Director: Sean Reusch Illustrator: Mathieu Pung Photographer: Matt Berkowitz

Design Firm: Modern Species, Seattle WA Client: Bikibug, LLC Title: Makes 3 Bodycare for the Whole Family - Makes 3 Soap Boxes Art Director: Gage Mitchell Designer: Gage Mitchell Paper: Printed on ENVIRONMENT® PC 100 Papers, view on neenahpaper.com

G D USA 69

AMERICAN PACKAGE DESIGN AWARDS | HEALTH + BEAUTY

Design Firm: Prestige Brands, Tarrytown NY Client: Fiber Choice Title: Fruity Bites Art Director: Mat Bacon Designer: Elaine Casiano

Design Firm: Takeda Pharmaceuticals International Co., Cambridge MA Title: Velcade速 Multi-Administration Drug Packaging Art Director: Shawn Goodman Designer: Shawn Goodman Illustrator: Shawn Goodman

Design Firm: Team Detroit - The Park, Dearborn MI Client: Cellar Door Soap & Skin Title: Cellar Door Soap & Skin Packaging Chief Creative Officer: Toby Barlow Art Director: Christine Jones Design Director: Michele Silvestri Designers: Jason Smith, Frank Ciolino Illustrator: Jason Smith

Design Firm: TFI Envision, Inc., Norwalk CT Client: Unilever Home & Personal Care USA Title: Dove Men + Care Holiday Carton Packaging - 3 SKUs for 2012 Creative Director: Elizabeth P. Ball Art Director: Elizabeth P. Ball Designers: Clare Zisek, Chris Plaisted Production: Cindy Emmert, Richard Wall

70 G DU SA

Design Firm: TFI Envision, Inc., Norwalk CT Client: Unilever Home & Personal Care USA Title: Dove Mixed Product Holiday Carton Packaging - 3 SKUs for 2012 Creative Director: Elizabeth P. Ball Art Director: Elizabeth P. Ball Designers: Chris Plaisted, Clare Zisek Production: Cindy Emmert, Richard Wall

Design Firm: TFI Envision, Inc., Norwalk CT Client: Unilever Home & Personal Care USA Title: Dove Men + Care Gift Set for Fatherâ&#x20AC;&#x2122;s Day 2013 Creative Director: Elizabeth P. Ball Art Director: Elizabeth P. Ball Designers: Cindy Emmert, Clare Zisek, Richard Wall

Design Firm: TFI Envision, Inc., Norwalk CT Client: Unilever Home & Personal Care USA Title: Dove Men + Care Movie Offer Laptop Case Promotional Packaging Creative Director: Elizabeth P. Ball Art Director: Elizabeth P. Ball Designers: Chris Plaisted, Clare Zisek

Design Firm: The Goldstein Group, New York NY Client: Lornamead Title: Aqua Net Redesign Creative Director: Darcy Bolker Senior Designer: Peter Balzano Production Director: Tom Conti

G D USA 71

AMERICAN PACKAGE DESIGN AWARDS | HEALTH + BEAUTY

Design Firm: The Goldstein Group, New York NY Client: Lornamead Title: LypSyl Creative Director: Darcy Bolker Senior Designer: Peter Balzano Production Director: Tom Conti

Design Firm: TricorBraun, Saint Louis MO Client: Australian Gold Title: Green with Envy/Sweet Escape Designers: TricorBraun Design and Innovation

Design Firm: Webb DeVlam, Chicago IL Client: Paris Presents Title: EcoTools Art Director: Webb DeVlam Studio Designer: Webb DeVlam Studio Illustrator: Webb DeVlam Studio Photographer: Greg Shapps Photography

Design Firm: Webb DeVlam, Chicago IL Client: Kimberly-Clark Title: Truist: Beauty Does Matter Art Directors: Dan Walter, Phil Hague, Julia Devetski, Michael Sauer, Emily Pawlowski Designers: Emily Taylor, Michael Allen Photographer: Greg Shapps Photography

72 G DU SA

AMERICAN PACKAGE DESIGN AWARDS | WINE + LIQUOR

Design Firm: Boxwood, Seattle WA Client: Blue Grouse Estate Winery & Vineyard Title: New Estate Wine Package Art Director: Joe Chauncey Designer: Joe Chauncey Illustrator: Joe Chauncey Photographer: Joe Chauncey Paper: Printed on CLASSIC速 Wine Label Papers, view on neenahpaper.com

Design Firm: Bridgemark, Mississauga ONT Client: Radical Road Brewing Co. Title: The Wayward Son Art Director: Steve Davis Designer: Jeff Boulton

Design Firm: Ceradini Brand Design, Brooklyn NY Client: Remy Martin Title: Remy Martin V VIP Pack Art Director: David Ceradini Designer: Lori Raymer

Design Firm: Ceradini Brand Design, Brooklyn NY Client: Purity Vodka Title: Purity Vodka Shipper Art Director: David Ceradini Designer: Lori Raymer

G D USA 73

Design Firm: DAVIS, Mississauga ONT Client: Constellation Brands Title: VEX Hard Lemonade Art Directors: Jeff Davis, Mark Roberts Designer: Jeff Boulton

Design Firm: Delphine Keim Graphic Design, Moscow ID Client: Boathouse Wine Cooperative Title: Boathouse Wine Labels Art Director: Delphine Keim Designer: Delphine Keim Illustrator: Sally Graves Machlis Photographer: Joseph Pallen (Product Photography) Paper: Printed on ESTATE LABEL® Papers, view on neenahpaper.com

Design Firm: Jake Designs, Susanville CA Client: Bon Goût Wineries Title: Wine Packaging Designer: Jake Brennan Photographer: Jake Brennan Paper: Printed on PLIKE® Papers, view on neenahpaper.com

Design Firm: Jansy Packaging, Chicago IL Client: Hewy Wine Chillers Title: Corkcicle Design: Jansy Packaging

G D USA 75

AMERICAN PACKAGE DESIGN AWARDS | WINE + LIQUOR

Design Firm: CF Napa Brand Design, Napa CA Client: Gratitud Wines Title: Gratitud Package Design Creative Director: David Schuemann Design Director: Kevin Reeves Designer: Dana Deininger Photographer: Tucker & Hossler Photography

Design Firm: Chandon Nicholas, Vero Beach FL Client: Watercrest Senior Living Group Title: Watercrest Custom Wine Bottles Art Directors: Jacqueline Williams, Marc Vorkapich Designer: Jacqueline Williams Illustrator: Jacqueline Williams Photographer: Jacqueline Williams

Design Firm: Chase Design Group, South Pasadena CA Title: 72/27 Vodka Creative Director: Clark Goolsby Designers: Steph Goralnick, Jorden Haley

Design Firm: CIULLA ASSOC, Chicago IL Title: CIULLA Holiday Wine Executive Creative Director: Sam J. Ciulla Designer: Sam J. Ciulla

74 G DU SA

AMERICAN PACKAGE DESIGN AWARDS | WINE + LIQUOR

Design Firm: Match Drive, Norwalk CT Client: Pernod Ricard USA/Mumm Napa Winery Title: Mumm Napa Santana Supernatural Bottles Art Director: Robin Mazzola Designer: Kaitlin Imwalle Illustrator: Vitaliy Romanenko

Design Firm: MiresBall, San Diego CA Client: Ballast Point Brewing & Spirits Title: Ballast Point Spirits Creative Director: Scott Mires Design Director: Dylan Jones Illustrator: Paul Elder Copywriter: David Fried Account Director: Kristi Jones

Design Firm: MS Design, Vista CA Client: Flight Winery Title: Barrel Roll Zin Art Director: Maysa Swaffer Designer: Maysa Swaffer Illustrator: Maysa Swaffer Photographer: Ryan Cossey

Design Firm: Phillips Distilling Company, Minneapolis MN Client: Phillips Schnapps Title: Phillips Schnapps Redesign Art Director: Marla Burke Designer: Phalen Elonich Photographer: Phalen Elonich

76 G DU SA

Design Firm: Routhier Design Group, Northfield VT Client: Citizen Cider Title: Unified Press Hard Cider Label Art Director: Jason Routhier Designers: Jason Routhier, Jeff Holmes Photographer: Kris Nelson

Design Firm: Safari Sundays, New York NY Client: Mikeâ&#x20AC;&#x2122;s Hard Lemonade Title: Mikeâ&#x20AC;&#x2122;s Hard Chocolate Cherry Art Director: Adam Walko

Design Firm: Spring Design Partners, New York NY Client: Molson Coors Canada Title: Molson Canadian Cider Art Director: Ron Wong Designers: Ryan Irven, Brian Stafflinger

Design Firm: The Shear Partnership, Norwalk CT Client: Tanduay Distillers Brand Action Team Title: Tanduay Rum Art Director: Richard Shear Designer: Lael Porcelli

G D USA 77

AMERICAN PACKAGE DESIGN AWARDS | WINE + LIQUOR

Design Firm: TRYBE Creative LLC, Benicia CA Client: Graziano Family of Wines Title: Graziano Syrah Tawny Dessert Wine Art Director: Wendy White Designer: Wendy White Photographers: Michael Dare, Erin Marie Cadwallader

Design Firm: TRYBE Creative LLC, Benicia CA Client: The WineShop at Home Title: Panache Lane Art Director: Wendy White Designer: Wendy White Photographers: Michael Dare, Erin Marie Cadwallader

Design Firm: TRYBE Creative LLC, Benicia CA Client: Graziano Family of Wines Title: Saint Gregory-Brut Art Director: Wendy White Designer: Wendy White Photographers: Michael Dare, Erin Marie Cadwallader

Design Firm: UBS Design, New York NY Client: Ichishima Sake Brewery Title: Ichishima Sake Branding Art Director: Etsumi Imamura Designer: Etsumi Imamura Photographer: Kazuhiro Nakazawa

78 G DU SA

Design Firm: Wallace Church, Inc., New York NY Client: Wallace Church, Inc. Title: WC 2013 Thanksgiving Wine: Feather Leaf Art Director: Stan Church Designer: Ithinand Tubkam

Design Firm: Watermark Design, Charlottesville VA Client: Boneyard Wines Title: Boneyard Wines Series Art Director: Wes Webb Designers: Wes Webb, Jena Thielges Illustrators: Wes Webb, Jena Thielges Photographers: Wes Webb, Jena Thielges

G D USA 79

AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: A3 Design, Webster NY Client: Scrumptious Pantry Title: Heirloom Foods Art Director: Amanda Altman Designer: Alan Altman

Design Firm: Alchemy Ltd, Chicago IL Client: Sundance Beverage Title: LaCroix Art Director: Lyle Zimmerman Designer: Kristen Caston Illustrator: Kristen Caston

Design Firm: Ampac, Cincinnati OH Client: Swiss Food Concepts GmbH Title: Ampac Pull Tab™ Designer: Sabrina Santalena

Design Firm: Anthem Worldwide, San Francisco CA Client: Safeway, Inc. Title: Safeway SELECT® French Style Sparkling Sodas Creative Director: Deborah Smith Read Design Director: Patrick Fraser Designer: Meeta Panesar Illustrator: Mike Wepplo

80 G DU SA

Design Firm: Anthem Worldwide, Mississauga ON Client: McCain Title: Deep’n Delicious Pies Creative Director: Gary Oakley Designers: Tracey Ujfalussy, Nazly Parvizian Photographer: James Tse Account Lead: Donna Young

Design Firm: Anthem Worldwide, Mississauga ON Client: SunRype Title: FruitSource 100% Fruit Snacks Creative Director: Gary Oakley Designers: Tracey Ujfalussy, Jennifer Hainer Photographer: Ryan Szulc

Design Firm: Anthem Worldwide, Mississauga ON Client: SunRype Title: SunRype Slim Creative Director: Gary Oakley Designers: Steve Van Rooy, Jennifer Hainer Illustrator: Kim Martin

Design Firm: Anthem Worldwide, Mississauga ON Client: Nestlé Title: Häagen- Dazs Creative Director: Gary Oakley Designers: Nazly Parvizian, Steve Van Rooy

G D USA 81

AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Anthem Worldwide, Mississauga ON Client: Wal-Mart Stores Title: Sam’s Choice Flatbread Pizzas Creative Director: Gary Oakley Designers: Nazly Parvizian, Tracey Ujfalussy Photographer: Susan Kinast Account Lead: Bernadette Sheppard

Design Firm: Anthem Worldwide, San Francisco CA Client: Safeway, Inc. Title: Safeway SELECT® Chocolate Bars Creative Director: Deborah Smith Read Design Director: Patrick Fraser Senior Designer: Randy Fisher

Design Firm: Array Creative, Akron OH Client: Healthy Foods, LLC Title: Yonanas Elite Packaging Art Director: Cathy Snarski

Design Firm: Aurora Design, Niskayuna NY Client: Tara Kitchen Title: Tara Kitchen Labels Designer: Jennifer Wilkerson

82 G DU SA

Design Firm: Babilon Arts, San Juan Capistrano CA Client: PINES The Wheatgrass People Title: PINES Wheatgrass Label Art Director: Babilon Arts Designer: Babilon Arts Illustrator: Babilon Arts Photographer: Babilon Arts

Design Firm: Bailey Brand Consulting, Plymouth Meeting PA Client: Welchâ&#x20AC;&#x2122;s Title: Welchâ&#x20AC;&#x2122;s Light 50 Art Director: Steve Perry Designer: Steve Perry

Design Firm: BAKER, Minneapolis MN Client: Hormel Title: Hormel Premium Bacon Art Director: Paul Lang Designer: Craig Oldakowski Photographer: Paul Lang

Design Firm: Benitez Design LLC, San Francisco CA Client: Spectrum The Hain Celestial Group Title: Spectrum Culinary Spray Oils Art Director: Chris Benitez Designer: Mary Whalley

G D USA 83

AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

84 G DU SA

Design Firm: Bex Brands, San Diego CA Client: Vital Root - Botan Title: Botan Package Design Designers: Jeremy Dahl, Becky Nelson

Design Firm: Bex Brands, San Diego CA Client: Suja Life - Essentials Title: Essentials/Suja Life Package Design Designers: Jeremy Dahl, Becky Nelson

Design Firm: Brandimage, Northbrook IL Client: General Mills Title: Green Giant Steamers Art Director: Walter Perlowski Designer: Scott Hardy

Design Firm: Brandimage, Northbrook IL Client: ConAgra Foods Title: Huntâ&#x20AC;&#x2122;s 100% Natural Ketchup Art Director: Lori Cerwin Designer: Jenny Kerastas

Design Firm: Brandimage, Northbrook IL Client: Campbellâ&#x20AC;&#x2122;s Title: Swanson Flavor Broth Art Director: Lori Cerwin Designer: Sara Belskis

Design Firm: Brandimage, Northbrook IL Client: ConAgra Foods Title: Healthy Choice Dinners Art Director: Lori Cerwin Designers: Amy Hawker, Sara Belskis

Design Firm: Brandimage, Northbrook IL Client: ConAgra Foods Title: Marie Callenderâ&#x20AC;&#x2122;s Pies Art Director: Mark Krukonis Designers: Scott Hardy, Adam Gerstner

Design Firm: Built Creative, Apex NC Client: Javesca Coffee Company Title: Javesca Coffee Company Package Design Art Director: Shane Poteete Designer: Wendy Cernel

G D USA 85

AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: CBA BE, Sausalito CA Client: Sundia Corporation Title: True Fruit Cups Art Director: Paul van den Berg Designer: Rose Ma Photographer: Mike Wepplo

Design Firm: CBX, New York NY Client: General Mills Title: Green Giant Veggie Chips Designer: CBX

Design Firm: CBX, New York NY Client: General Mills Title: Pillsbury Baguette Chips Designer: CBX

Design Firm: CBX, New York NY Client: ConAgra Foods Title: Bertolli Frozen Dinners Designer: CBX

86 G DU SA

AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: CBX, New York NY Client: Mars Title: American Heritage Chocolate Designer: CBX

Design Firm: CBX, New York NY Client: Dr. Pepper Snapple Group Title: Sunkist Designer: CBX

Design Firm: Chase Design Group, South Pasadena CA Title: Califia Farms OJ & ADES Art Director: Paula Hansanugrum Designer: Evangeline Joo

Design Firm: Chase Design Group, South Pasadena CA Title: 12 Days of Chocolate Creative Director: Margo Chase Designer: Chase Design Group Design Team Photographer: Steph Goralnick

G D USA 89

AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Chrysalis Design Works, Middleton WI Client: Potosi Brewing Company Title: Potosi Limited Release Brands Packaging Art Director: David Schield Designer: Mike Grunder

Design Firm: Cuticone Design, New York NY Client: Unilever Title: Fruttare Art Director: Joe Cuticone Illustrator: Mike Weppio

Design Firm: DAVIS, Mississauga ONT Client: Mondelez International Title: Stride Gum Art Directors: Ben Blaber, Chris Plewes Designer: Kai Muller Illustrators: Noam Sussman, Andrew Plewes

Design Firm: Delve Associates LLC, Elverson PA Client: Neuchatel Chocolates Title: Chocolate Covered Chips & Pretzels Packaging Art Director: Renae Orr Designer: Kate Hall

90 G DU SA

Design Firm: Design North, Racine WI Client: Rudiâ&#x20AC;&#x2122;s Organic Bakery Title: Sprouted and Seeded Bread Packaging Art Director: Gwen Granzow Designer: Gwen Granzow Illustrator: Gwen Granzow

Design Firm: Design Resource Center, Naperville IL Client: Enjoy Life Natural Brands LLC Title: Decadent Bars Packaging Art Director: Don Dzielinski Designer: Kaye Patton

Design Firm: Design Resource Center, Naperville IL Client: The Lovely Candy Company Title: Lovely Candy Packaging Art Director: Don Dzielinski Designer: Traci Milner

Design Firm: Design Resource Center, Naperville IL Client: John Morrell Food Group Title: Riojano Meats Packaging Art Director: Don Dzielinski Designer: Gary Rose

G D USA 91

AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Design SGS, Philadelphia PA Client: Schwebel Baking Company Title: Schwebel’s® Stuffing Cubes Creative Director: Kristin Levitskie Designer: Kristin Levitskie

Design Firm: Dragon Rouge, New York NY Client: Ito En Title: Jay Street Coffee Art Director: Laurence Bendjenad Designer: Samantha Allen

Design Firm: Ellen Bruss Design, Denver CO Client: Hammond’s Candies Title: Single Serving Cocoa Packets Art Director: Ellen Bruss

Design Firm: Ellen Bruss Design, Denver CO Client: Hammond’s Candies Title: Nuts Package Design Art Director: Ellen Bruss

92 G DU SA

Design Firm: Ellen Bruss Design, Denver CO Client: Hammond’s Candies Title: Brittles Package Design Art Director: Ellen Bruss

Design Firm: Epicenter Creative, Boulder CO Client: Sophie’s Kitchen Title: Vegan Salmon Art Director: Cindy Yaklich Designer: Cindi Yaklich Illustrator: Cindi Yaklich

Design Firm: Frieda’s Inc., Los Alamitos CA Client: Frieda’s Inc. Title: Citrus Bags Art Directors: Marliese Ward, Mark Maes Designers: Marliese Ward, Mark Maes Illustrators: Marliese Ward, Mark Maes Photographers: Marliese Ward, Mark Maes

Design Firm: Galileo Global Branding Group, Stamford CT Client: Brookshire Grocery Group Title: Brookshire’s Cookies Art Director: Bridget Conway Designer: Kelly Jura

G D USA 93

AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Galileo Global Branding Group, Stamford CT Client: Fresh Direct Title: Cloud 9 Art Director: Lee Gobbi Designer: Heather Burt

Design Firm: Galileo Global Branding Group, Stamford CT Client: Harris Teeter Title: HT Traders Egg Whites Art Director: Lee Gobbi Designer: Katie Mai

Design Firm: Galileo Global Branding Group, Stamford CT Client: Harris Teeter Title: HT Traders Cookies Art Directors: Gig Wailgum, Elizabeth Santiago Designer: Stephanie Delfico

Design Firm: Galileo Global Branding Group, Stamford CT Client: Harris Teeter Title: HT Traders Ice Cream Art Directors: Gig Wailgum, Elizabeth Santiago Designer: Stephanie Delfico

94 G DU SA

Design Firm: Galileo Global Branding Group, Stamford CT Client: Raley’s Title: Raley’s Mü esli Art Director: Bridget Conway Designer: Tiffany Schwartz

Design Firm: Galileo Global Branding Group, Stamford CT Client: Save Mart Title: Sunny Select Multigrain and Vegetable Pastas Art Director: Bridget Conway Designer: Katie Mai

Design Firm: Gary Wong Designs, East Brunswick NJ Client: Philly Swirl Title: Fruit Dips Chocolate Singles Packaging Art Director: Gary Wong

Design Firm: Gauger + Associates, San Francisco CA Client: The Jolly Llama Title: Jolly Llama Boxes Creative Director: David Gauger Designer: Isabelle Laporte Illustrator: Isabelle Laporte

G D USA 95

AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Gauger + Associates, San Francisco CA Client: Ramar Foods Title: Kusina Boxes Creative Director: David Gauger Designer: Lori Murphy Photographer: Rory Earnshaw

Design Firm: Gauger + Associates, San Francisco CA Client: Ramar Foods Title: Magnolia Ice Cream Bars Creative Director: David Gauger Designer: Lori Murphy Photographer: Dick Hickson

Design Firm: Gauger + Associates, San Francisco CA Client: Ramar Foods Title: Magnolia Ice Cream Pints Creative Director: David Gauger Designer: Lori Murphy

Design Firm: Gauger + Associates, San Francisco CA Client: Wallaby Title: Wallaby Kefir Bottles Creative Director: David Gauger Designer: Lori Murphy Illustrator: Judy Unger

96 G DU SA

Design Firm: Gauger + Associates, San Francisco CA Client: Wallaby Title: Wallaby Whole Milk Greek Yogurt Art Director: David Gauger Designer: Lori Murphy

Design Firm: Gauger + Associates, San Francisco CA Client: The Hummus Guy Title: The Hummus Guy Tubs Creative Director: David Gauger Illustrator: Dana Klumb

Design Firm: Green Mountain Coffee Roasters, Waterbury VT Client: Green Mountain Coffee - Brand Team Title: Special Reserve Coffees in Bags and K-Cups Art Director: Caroline Matte Designer: Karen Tuker Photographer: John Sherman

Design Firm: Green Mountain Coffee Roasters, Waterbury VT Client: Green Mountain Coffee - Brand Team Title: Sampler for Fair Trade Campaign Art Director: Caroline Matte Designer: Caroline Matte Illustrator: Miles Hyman

G D USA 97

AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Hare Strigenz, Milwaukee WI Client: Palermo Villa Inc. Title: Screaminâ&#x20AC;&#x2122; Sicilian Pizza Creative Directors: Laurie Falluca, Palermo Villa Inc. Art Director: Andrea Schuster Design Director: Juergen Strigenz Illustrator: Keith Ward Product Concept: Palermoâ&#x20AC;&#x2122;s R&D Team

Design Firm: Hatch Design, San Francisco CA Client: fruitwater Title: fruitwater Brand Development Art Directors: Katie Jain, Joel Templin Designers: Javier Garcia, Cory Uehara, William Ecke, Taylor Goad Illustrators: Javier Garcia, Cory Uehara, William Ecke

Design Firm: Hatch Design, San Francisco CA Client: New Belgium Brewing Title: New Belgium Packaging Design Art Directors: Katie Jain, Joel Templin Designers: Eszter T. Clark, Richard Eriksson, Javier Garcia Illustrator: Leah Giberson

Design Firm: Hornall Anderson, Seattle WA Client: Evolution Fresh Title: Evolution Harvest Packaging Art Directors: Jack Anderson, David Bates Designers: Rob Zwiebel, Lauren DiRusso Copywriters: Ben Steele, Dani Bell Strategist: Nory Emori Account Services: Maureen Estep, Carly Schlenker Production: Judy Dixon, Danielle Marcuson, Jonas Land, Michael Brugman, Tyler Rachal

98 G DU SA

Design Firm: Hornall Anderson, Seattle WA Client: Widmer Brothers Brewers Title: Widmer Brothers Hefeweizen Packaging Design Director: Jay Hilburn Designers: Ben Steele, Jay Hilburn, Ashley Flanagan Executive Creative Director: Ben Steele Production Designers: Peg Johnson, Julie Valdez Account Services: Lorna Harrington

Design Firm: House of Krauss, Worthington OH Client: Cherylâ&#x20AC;&#x2122;s Cookies & Brownies Title: Cherylâ&#x20AC;&#x2122;s Holiday Packaging Art Director: Jason Bradley-Krauss Designer: Jason Bradley-Krauss Photographer: Ryan Phillips

Design Firm: In-House Design Department of The Manischewitz Co., Newark NJ Client: The Manischewitz Co. Title: Matzo Granola Art Director: Lynn Griffin Designer: Lynn Griffin Photographers: Glenn E. Teitell, Freeze Frame Studio

Design Firm: Interbrand, Cincinnati OH Client: Dole Fresh Vegetables Title: Dole Organic Art Director: Jason Hargis Designer: Lauren Kemnitz

G D USA 99

AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Jessica Haas Designs, New York NY Client: Carolina Lemonade Title: Carolina Lemonade’s Cocktail Mixer Designer: Jessica Haas Illustrator: Jessica Haas

Design Firm: Joel Owen Schierloh, Oklahoma City OK Client: Bravado Spice Co. Title: Bravado Spice Bottles Art Director: Joel Owen Schierloh

Design Firm: John Rivas Publicidad, San Juan PR Client: University Puerto Rico at Utuado Title: Café CORMO 100% Organic Coffee Can & Bag - UPR at Utuado Art Director: John Rivas Designer: John Rivas Illustrator: John Rivas

Design Firm: John Rivas Publicidad, San Juan PR Client: John Rivas Publicidad Title: Café CORMO 100% Organic Coffee Silver Can - UPR at Utuado Art Director: John Rivas Designer: John Rivas Illustrator: John Rivas

100 GDU SA

Design Firm: LAM Design, Pleasantville NY Client: Alouette Cheese USA Title: Chavrie Goat Cheese Art Directors: Paul Lafortezza, David Genna

Design Firm: LAM Design, Pleasantville NY Client: Pinnacle Foods Title: Vlasic Farmerâ&#x20AC;&#x2122;s Garden Pickles Art Director: David Genna

Design Firm: LaMonica Creative, East Jewett NY Client: Blue Buddha Beverages Title: Blue Buddha Herbal Teas Art Director: Karen LaMonica Designer: Karen LaMonica Illustrator: Gayle Etcheverry Photographer: Robert DiScalfani

Design Firm: Little Big Brands, White Plains NY Client: Epic Naturals, LLC Title: The Epic Seed Art Director: John Nunziato Designer: Little Big Brands Design Team Illustrator: Brian Holderman

GD U SA 101

AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Little Big Brands, White Plains NY Client: Something Natural Title: Something Natural 2013 Art Director: John Nunziato Designer: Little Big Brands Design Team

Design Firm: Little Big Brands, White Plains NY Client: Salt of the Earth Bakery, LLC Title: Salt of the Earth Bakery, Cookies & Brownies Art Director: John Nunziato Designer: Little Big Brands Design Team

Design Firm: Little Big Brands, White Plains NY Client: Campbellâ&#x20AC;&#x2122;s Title: V8 Harvest Art Director: John Nunziato Designer: Little Big Brands Design Team

Design Firm: Metaphase Design Group, St. Louis MO Client: Anheuser-Busch InBev Title: Budweiser Bowtie Can With Crown Tab Designers: Bruce Rutter, Jonathan Sundy, David Kusch, Pat McGauley, Lori Shambro, Thuy Vi Quach-Braig, Mark Viox, Danielle Miller, Tim Buening, Lee Crossley, Peter Kay Visual Designer: Blythe Langley Photographer: Steve Adams Studio

102 GDU SA

Design Firm: Mirror Design Studio, Malverne NY Client: Nespresso Title: Nespresso Scroll-Box Art Director: Luis Acosta Designer: Luis Acosta

Design Firm: New England Coffee, Malden MA Title: Seasonal Favorites Designer: KatieLynn Oâ&#x20AC;&#x2122;Rourke

Design Firm: Nishihara/Wilkinson Design, Turlock CA Client: Stewart & Jasper Title: Almond Snack Boxes Art Director: Darice Nishihara Designer: Lisa Daniels Photographer: Bill Wood Photography

Design Firm: Office Depot, Private Brand Creative and Packaging, Boca Raton FL Client: Office Depot Title: Executive Suite Coffee Creative Director: Mary Sarlo Carmichael Design Manager: Marjolijn Chung-Elbert Designer: Phillip Colhouer Photographer: Marc Hickman Copywriter: Aaron Stoklosa Senior Production Manager: Carmine Longo

GD U SA 103

AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: oLo Brand Group, New York NY Client: Nautical Foods Scandia Seafoods Title: Salmon Selects Frozen Seafood Packaging Creative Director: Peter Lord Designer: Elizabeth Carluccio

Design Firm: RR Donnelley, Atlanta GA Client: FPL Food Title: Black Angus Beef Patties Packaging Art Director: Gregg Carson Designer: Gregg Carson Illustrator: Gregg Carson Photographer: Adam Weathersby

Design Firm: Safari Sundays, New York NY Client: PepsiCo, Mauro Porcini (SVP & Chief Design Officer) Title: Pepsi Beyoncé Limited Edition Packaging Chief Creative Officer: Damon Gorrie Creative Director: Adam Walko Managing Director: Cynthia Davies Photographer: Patrick Demarchelier

Design Firm: Safari Sundays, New York NY Client: PepsiCo, Mauro Porcini (SVP & Chief Design Officer) Title: Pepsi Beyoncé Limited Edition Can Chief Creative Officer: Damon Gorrie Creative Director: Adam Walko Managing Director: Cynthia Davies Photographer: Patrick Demarchelier

104 GDU SA

Design Firm: Saputo Specialty Cheese, Richfield WI Title: Black Creek Cheddar Spread Art Director: Katie Jury Designer: Tyler Nordstrom

Design Firm: Saputo Specialty Cheese, Richfield WI Title: Great Midwest Cheese Promotion Art Director: Katie Jury Designer: Tyler Nordstrom

Design Firm: Saputo Specialty Cheese, Richfield WI Title: Joan of Arc Brie Line Art Director: Katie Jury Designer: Tyler Nordstrom

Design Firm: Sloat Design Group, Petaluma CA Client: House Foods America Corporation Title: House Foods Premium Tofu Art Director: Carrie Dufour Designer: Andy Yanchunis

GD U SA 105

AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Smithwood Drive, Breckenridge CO Client: Endurance Evolution Title: EnduroBites Race Nutrition Identity and Packaging Art Director: David Rossi Designer: David Rossi Photographer: Liam Doran

Design Firm: Sportika, Berlin CT Client: Raw Food Central Title: Raw Food Central Snack Packaging Art Directors: Matt Torneo, James Grendzinski Designer: James Grendzinski

Design Firm: Spring Design Partners, New York NY Client: Kraft Foods Group Title: Planterâ&#x20AC;&#x2122;s Seasonals Art Director: Ron Wong Designers: Hyobin Kim, Irina Ivanova

Design Firm: Stapley Hildebrand, San Francisco CA Client: Ocean Spray Title: Sparkling Redesign Art Director: Aaron Stapley Designer: Konrad Tse Illustrator: Ben Garvie

106 GDU SA

Design Firm: Studio Spear, Jacksonville Bch. FL Client: Goodness Gracie Title: Sweet & Savory Snack Packaging Art Director: Jeffrey Spear Designer: Patrick Carter Illustrator: Patrick Carter Photographers: Daryl Bunn, Vince Lupo

Design Firm: Swiss-American, Inc., St. Louis MO Title: Saint Louis Brie™ Designer: Adam Woloszynek

Design Firm: Tesser, San Francisco CA Client: Musco Family Olive Co. Title: Pearls “Olives To Go!” Art Director: The Tesser Team Designer: The Tesser Team

Design Firm: The Grossbauer Group, Chesterton IN Client: National Pasteurized Eggs, Inc. Title: Safest Choice™ Egg Carton Designers: Amanda Jozaitis, Sarah Bane, Adam Ispas

GD U SA 107

AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: The Shear Partnership, Norwalk CT Client: Flavrz Organic Beverages Title: Flavrz Organic Drink Mix Art Director: Pam Shear Designer: Lael Porcelli

Design Firm: Top Shelf Design, Arlington VA Client: Bee America Title: American Heritage Collection of Honeys Art Director: Michellanne Deutsch Designers: Margaret Flatley, Anny Lai, Gena Romano, TerryAnn Hayes Photographer: MooseNChick

Design Firm: Truco Enterprises, LP, Carrollton TX Title: On The Border速 Cantina Thins & Cantina Salsa Art Director: Ann Halbrooks Designers: Ashley Watson, Ann Halbrooks

Design Firm: Tulkoff Food Products, Baltimore MD Title: Chipotle Chili Aioli Squeeze Bottle Creative Director: Ruth Bohls Designer: Angela Guss Illustrator: Angela Guss Photographer: Tower Advertising

108 GDU SA

Design Firm: Tulkoff Food Products, Baltimore MD Title: Creamy Horseradish Tiger Sauce Squeeze Bottle Creative Director: Ruth Bohls Designer: Angela Guss Illustrator: Angela Guss Photographer: Tower Advertising

Design Firm: Vemma Nutrition Company, Scottsdale AZ Title: Vemma Renew Art Director: Scott Flatt Designer: Melanie Bray

Design Firm: Vemma Nutrition Company, Scottsdale AZ Title: Verve Sampler Pack Art Director: Scott Flatt Designer: Kim Koogler

Design Firm: VSA Partners, Chicago IL Client: Argo Tea Title: Argo Tea Sachet Boxes Art Director: Jamie Koval Designer: Ian Koenig

GD U SA 109

AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Wallace Church, Inc., New York NY Client: ACH Food Companies Title: Spice Islands Seasonals Art Directors: Stan Church, John Bruno

Design Firm: Zack Group LLC, Croton-On-Hudson NY Client: Green2O LLC Title: Green2O Spring Water Creative Director: Jeff Zack Designer: Katie Gang

110 GDU SA

Design Firm: WhiteSpace Creative, Akron OH Client: Dairy Enterprises Incorporated Title: Ruggles Premium Ice Cream Packaging Art Director: Susan Breen Designer: Ashley Engelhardt

AMERICAN PACKAGE DESIGN AWARDS | ELECTRONICS + COMPUTERS

Design Firm: CBA BE, Sausalito CA Client: SafeToSleep Title: Baby Monitor Packaging Art Director: Paul van den Berg Designer: Paul van den Berg Photographer: Eric Harger

Design Firm: Fuhu, Inc., El Segundo CA Title: nabi 2 Packaging Art Director: Dan Miyahara Designer: Dan Miyahara

Design Firm: Fuhu, Inc., El Segundo CA Title: nabi Headphones Packaging Art Director: Dan Miyahara Designer: Dan Miyahara

Design Firm: Fuhu, Inc., El Segundo CA Client: Fuhu, Inc. Title: nabi Jr. Packaging Art Director: Dan Miyahara Designer: Dan Miyahara

GD U SA 111

AMERICAN PACKAGE DESIGN AWARDS | ELECTRONICS + COMPUTERS

Design Firm: Imation Corp. – Imation Creative, Oakdale MN Title: Imation 2 in 1 Flash Drive Packaging Global Art Director: Nissa Williams Senior Designer: Angel Kehren Packaging Engineer: Mark Theis Copywriter: Amanda Yeschick Creative Services Manager: Patrick Welsh

Design Firm: Imation Corp. – Imation Creative, Oakdale MN Client: TDK Life on Record Title: TDK Life on Record Headphone Packaging Global Art Director: Nissa Williams Senior Designer: Angel Kehren Packaging Engineer: Mark Theis Copywriters: Amanda Yeschick, Li Ma Creative Services Manager: Patrick Welsh

Design Firm: Jansy Packaging, Chicago IL Client: LG Electronics Title: 2013 Mobile Core Accessories Design: Jansy Packaging

Design Firm: Laura Coe Design Associates, San Diego CA Client: ScubaPro Title: Underwater Dive Watch Structural Packaging Design and Graphics Art Director: Laura Coe Wright Designer: Tracy Castle

112 GDU SA

A MORE CREATIVE PACKAGING MEDIUM As a packaging designer you’re always looking for inventive ways to support your clients’ branding and to get their products noticed on the shelf.

Have you considered printed clear packaging lately?

Klearfold® packaging offers many structural design options, all of which showcase products beautifully, create exciting aesthetics, and promote a value-added perception. And well-designed visual packaging has a proven track record of enhancing brand performance.

HLP Klearfold is the world’s leading producer and will support you with unmatched structural design expertise and with full-color rapid prototyping. And we will support your clients with industry-leading technology and the capacity for large, multinational launches.

Let us help you execute your vision for packaging that looks and performs well beyond the ordinary.

AMERICAN PACKAGE DESIGN AWARDS | ELECTRONICS + COMPUTERS

Design Firm: MarBlue, Hollywood FL Title: iPhone Packaging Art Director: Peter Solomon Designers: Andres Rios, Peter Solomon Photographers: Andres Rios, Nina Anderson Paper: Printed on CLASSIC CREST速 Papers, view on neenahpaper.com

Design Firm: MSA Architects, Cincinnati OH Title: Handcrafted MP3 Gift Box and Album Artwork Art Director: Elizabeth Griswold Designer: Alex Gennett Photographer: Alex Gennett Package Designer and Craftsman: David Burwinkel

Design Firm: Rayovac, Middleton WI Client: Portable Power Category Title: Rayovac Portable Power Line Art Director: David Carlson Designer: David Carlson Illustrator: Jason Hendricks

Design Firm: Structural Graphics, Essex CT Client: Samsung Title: Samsung Launch Kits Designers: Erik Hluchan, Isabel Uria, Rob Kelly, Shin Wakabayashi

116 GDU SA

AMERICAN PACKAGE DESIGN AWARDS | MUSIC + ENTERTAINMENT

Design Firm: ABKCO Music & Records, New York NY Title: Boardwalk Empire Volume 2: Music From The Original HBO Series Art Directors: Alisa Coleman, Brian Fitzpatrick Designers: Alisa Coleman, Brian Fitzpatrick

Design Firm: DISC, Hauppauge NY Client: Paramount Pictures Title: Hawaii Five-O Gift Set Art Directors: Kathy Daily, Susane Seidman

Design Firm: John Rivas Publicidad, San Juan PR Client: BONZZO The Comic Strip Title: Very BONZZO Persons Lunch Box Art Director: John Rivas Designer: John Rivas Illustrator: John Rivas

Design Firm: Katie Feild, Baltimore MD Client: Timothy Bracken Title: Parti-color Album Cover Art Director: Katie Feild Designer: Katie Feild Illustrator: Katie Feild Photographer: Katie Feild Paper: Printed on CLASSIC COTTON速 Papers, view on neenahpaper.com

GD U SA 117

AMERICAN PACKAGE DESIGN AWARDS | MUSIC + ENTERTAINMENT

Design Firm: MiresBall, San Diego CA Client: Shure Incorporated Title: Shure GLX-D Wireless Microphone Packaging Creative Director: John Ball Designer: Stacey Anaya Photographer: Marc Tule Copywriter: David Fried Account Director: Holly Houk

Design Firm: P22 Type Foundry, Buffalo NY Title: Making Faces DVD Deluxe Packaging Art Director: Richard Kegler Designer: Richard Kegler Illustrator: Keagan + Meegan + Co. Photographer: Miranda Roth

118 GDU SA

Design Firm: Overlook Press, Washingtonville NY Title: Island of Second Sight Designer: Anthony Morais

AMERICAN PACKAGE DESIGN AWARDS | HOUSEHOLD, GARDEN + INDUSTRIAL

Design Firm: 3M, St. Paul MN Client: 3M Global Design Lab Title: Scotch® Expressions Washi Tape Art Director: Suzanne Strom Designer: Katlyn Myrvold Illustrator: Intercross Design Photographer: Minneapolis St. Paul Magazine

Design Firm: 3M, St. Paul MN Client: 3M Global Design Lab Title: Post-it® Notes Signature Series Packaging Art Director: Suzanne Strom Designer: Katyln Myrvold Illustrator: Katyln Myrvold Photographer: Katyln Myrvold

Design Firm: 3M, St. Paul MN Client: 3M Global Design Lab Title: Scotch-Brite™ Delight Scrub Sponges Art Director: Kayo Roehm Designers: Jon Shapiro, Jen Register

Design Firm: 3M, St. Paul MN Client: 3M Global Design Lab Title: Post-it® Full Adhesive Roll Art Directors: Kristopher W. Clover, Lisa Price Illustrator: LPK Photographer: SGS

GD U SA 119

AMERICAN PACKAGE DESIGN AWARDS | HOUSEHOLD, GARDEN + INDUSTRIAL

Design Firm: 3M, St. Paul MN Client: 3M Global Design Lab Title: Post-it® + Evernote® Packaging Art Directors: Kristopher W. Clover, Jeff Zwerner Designer: Zeuss Jones Illustrator: Zeuss Jones Photographer: Katlyn Myrvold

Design Firm: Array Creative, Akron OH Client: Winston Products, LLC Title: Smart Straps Packaging Redesign Art Director: Shawn Magee

Design Firm: Bailey Brand Consulting, Plymouth Meeting PA Client: Optiled Title: Cabled Lighting Strips Art Director: Steve Perry Designer: Christian Williamson

Design Firm: Bliss and Tell Branding Company, Oceanside CA Client: Miss Mustard Seed’s Milk Paint Title: Milk Paint Packaging Art Director: Reni Schriek Designer: Reni Schriek Photographer: Maria Carr

120 GDU SA

Design Firm: CBA BE, Sausalito CA Client: Cree, Inc. Title: LED Replacement Bulb Packaging Art Director: Paul van den Berg Designer: Paul van den Berg

Design Firm: CBX, New York NY Client: World Kitchen Title: Pyrex Designer: CBX

Design Firm: CIULLA ASSOC, Chicago IL Client: Madeline Island Candles Title: Madeline Island Candle Line Designer: Robert Hullinger Executive Creative Director: Sam J. Ciulla

Design Firm: Design Helm, Los Angeles CA Client: Grab Green Title: Grab Green Liquid Cleaners Art Director: Daniel Norman Designer: Elyse Busenbark

GD U SA 121

AMERICAN PACKAGE DESIGN AWARDS | HOUSEHOLD, GARDEN + INDUSTRIAL

Design Firm: Equity Creative, Kenosha WI Client: CNH Industrial Parts & Service Title: Case - Case IH Lubricant & Coolant Packaging Art Directors: Tim Goodman, Britton Sliwinski Designers: Brent Schultz, Jung-Su Lee

Design Firm: Global View Product Development Group, Coral Springs FL Client: CTI Industries Corp. Title: Ziploc速 Brand Vacuum Sealer System, V200 Series Packaging Art Director: Jose Francisco Diaz Designers: Renee Cyrius, Christian Simon Illustrator: Victor Rossy Photographer: Marvin Classen

Design Firm: Lacia Design, Secaucus NJ Client: American Dream Household Title: Kitchenware Packaging Art Director: Cathy Laskiewicz Designer: Cathy Laskiewicz Photographer: Nick Yann Photography

Design Firm: LAM Design, Pleasantville NY Client: P&G Title: Duracell Quantum and Rechargable Batteries Art Director: Paul Lafortezza

122 GDU SA

Design Firm: Lippincott, New York NY Client: Stanley Title: Transforming Iconic Tool Manufacturer Into Multi-Industrial Global Growth Brand Art Director: Marc Hohmann Designers: Adam Stringer, Sam Ayling, Imri Larsen Photographer: David Arky Photography Strategy: Steve Lawrence, Allen Gove, Amit Sabharwal, Nate Caress, Benjamin Grant Production: Brendan DeVallance

Design Firm: Meguiar’s Inc., Irvine CA Title: Meguiar’s DA Power Tool and DA Power Packs Art Director: Travis Rasmussen Designer: Travis Rasmussen

Design Firm: Meguiar’s Inc., Irvine CA Title: Meguiar’s Metal Polish Art Director: Travis Rasmussen Designer: Travis Rasmussen

Design Firm: Meguiar’s Inc., Irvine CA Title: Meguiar’s All Purpose Cleaner Art Director: Travis Rasmussen Designer: Brian Littler

GD U SA 123

AMERICAN PACKAGE DESIGN AWARDS | HOUSEHOLD, GARDEN + INDUSTRIAL

Design Firm: Millennium: The Takeda Oncology Company, Cambridge MA Client: Millennium/Takeda Employees Title: Employee Box Folders With Oncology Focus Art Director: Shawn Goodman Designer: Cristina Cresta

Design Firm: Office Depot, Private Brand Creative and Packaging, Boca Raton FL Client: Office Depot Title: Office Depot Brand Paper Creative Director: Mary Sarlo Carmichael Design Manager: Marjolijn Chung-Elbert Designers: Ashley Carter, Karla Butler Photographer: Marc Hickman Copywriter: Aaron Stoldosa Sr. Production Manager: Carmine Longo

Design Firm: Prestige Brands, Tarrytown NY Client: Spic and Span Title: Forest Fresh & Wild Lavender Art Director: Mat Bacon Designer: Elaine Casiano

Design Firm: Rayovac, Middleton WI Client: Flashlight Category Title: Rayovac Virtually Indestructible Flashlight Line Art Directors: David Carlson, Jason Hendricks Designer: Greg Pleshar Photographer: Nick Berard

124 GDU SA

Design Firm: Sarah Rainwater Design, Providence RI Title: Letterpress Punch-Out Desk Set Art Director: Sarah Rainwater Designer: Sarah Rainwater Paper: Printed on CRANE’S CREST® Papers and EAMES™ Papers, view on neenahpaper.com

Design Firm: Smith Design, Glen Ridge NJ Client: BIC Title: BIC® for Her Limited Edition Lighters Art Director: Jenna Smith Designer: Glenn Hagen Illustrator: Angel Souto

Design Firm: Stanley Black & Decker, Towson MD Title: DEWALT Max Fit Screwdriving Interactive Packaging Art Director: Helen Fischer Designer: Teresa Anders Illustrator: Teresa Anders Photographer: Jeff Kingsbury

Design Firm: TFI Envision, Norwalk CT Client: TrashCo Inc. Title: Flings® Pop-Up Recycle and Trash Bin Cartons Creative Director: Elizabeth P. Ball Art Director: Mary Ellen Butkus Designer: Mary Ellen Butkus Production: Richard Wall, Cindy Emmert

GD U SA 125

AMERICAN PACKAGE DESIGN AWARDS | HOUSEHOLD, GARDEN + INDUSTRIAL

Design Firm: United Industries Creative, Earth City MO Client: United Industries Title: Cutter® Backwoods™ Dry Insect Repellent Art Director: Eric Ejchler Designer: United Industries Creative

Design Firm: United Industries Creative, Earth City MO Client: United Industries Title: Spectracide® Weed & Grass Killer with Extended Control Art Director: Eric Ejchler Designer: United Industries Creative

Design Firm: United Industries Creative, Earth City MO Client: United Industries Title: Cutter® Sport Insect Repellent Art Director: Eric Ejchler Designer: United Industries Creative

Design Firm: United Industries Creative, Earth City MO Client: United Industries Title: Repel® Sportsmen Formula® Dry Insect Repellent Art Directors: Eric Ejchler, Juan Hurtado Designer: United Industries Creative

126 GDU SA

Design Firm: Working Class Studio, a division of SCAD, Savannah GA Title: The Katherine Collection Planter Set Art Director: Jonathan Osborne Designer: Julia Palomaki Illustrator: Julia Palomaki Photographer: John McKinnon

Design Firm: Working Class Studio, a division of SCAD, Savannah GA Title: The Carolina Collection Table Art Director: Jonathan Osborne Designer: Julia Palomaki Illustrator: Lindsay Williams Photographer: John McKinnon

GD U SA 127

AMERICAN PACKAGE DESIGN AWARDS | SPORTS, TOYS + GAMES

Design Firm: Andon Guenther Design LLC, Denver CO Client: Beast Sports Nutrition® Title: Beast Sports Rebrand and Packaging Art Director: C. Andon Guenther Designer: C. Andon Guenther Illustrator: C. Andon Guenther Photographer: Willie Petersen

Design Firm: Andon Guenther Design LLC, Denver CO Client: MusclePharm® Corp. Title: UFC® Fight Stack Identity and Packaging Art Director: C. Andon Guenther Designer: C. Andon Guenther Illustrators: C. Andon Guenther, Kevin Burke Photographer: Willie Petersen

Design Firm: Andon Guenther Design LLC, Denver CO Client: FitMiss™/ MusclePharm® Corp. Title: FitMiss™ Series Identity and Packaging Art Director: C. Andon Guenther Designer: C. Andon Guenther Illustrator: C. Andon Guenther Photographer: Willie Petersen

Design Firm: Chicago Paper Tube & Can Company, Chicago IL Client: Paper Culture Title: Platinum Collection Creative Director: Huiling Chen Designer: Huiling Chen Photographer: Rachel Turner - Chicago Paper Tube Paper: Printed on ENVIRONMENT® Papers, view on neenahpaper.com

128 GDU SA

Design Firm: Fiesta Bowl, Scottsdale AZ Client: University of Phoenix Title: Fiesta Bowl Stadium Box Art Director/Creative Manager, Fiesta Bowl: Ryan Lowry Senior Package Designer: Evelio Mattos Photographer: Ryan Nelson Photography Chief of Communications, Fiesta Bowl: Andrew Bagnato Account Executive, Prisma Corporation: Chad Carmody Sales Representative, Prisma Corporation: Marta Be

Design Firm: Jessica Meek Creative, Oakland CA Client: Volagi Bicycles Title: Accessory Packaging Art Director: Jessica Meek Designer: Jessica Meek

Design Firm: Maple Leaf Sports + Entertainment, Toronto ONT Client: Toronto Maple Leafs Title: Winter Classic Jersey Package Art Director: Matt Coyle Designer: Matt Coyle Photographer: Jonathan Bielaski Paper: Printed on CRANEâ&#x20AC;&#x2122;S LETTRAÂŽ Papers, view on neenahpaper.com

Design Firm: Mattel-Hot Wheels Packaging Group, El Segundo CA Client: Mattel Title: Hot Wheels Superman Assortment Art Directors: John Colucci, Ron Way, Frank Medrano Designer: Poh Chen Ng Photographer: Chee Im Lim Writer: Julee Shapiro

GD U SA 129

AMERICAN PACKAGE DESIGN AWARDS | SPORTS, TOYS + GAMES

Design Firm: Mattel - Hot Wheels Packaging Group Client: Mattel Title: Hot Wheels Jukebox Assortment Art Directors: John Colucci, Ron Way, Frank Medrano Designer: Poh Chen Ng Illustrator: Moose Studios Photographer: Chee Im Lim Writer: Julee Shapiro

Design Firm: Shelby Designs, Oakland CA Client: Lawrence Hall of Science UC Berkeley Title: Science of Physics Skateboards Art Director: Shelby Designs Designer: Gretchen Natvig Illustrator: Gretchen Natvig Photographer: Will Yang

Design Firm: Stapley Hildebrand, San Francisco CA Client: InPlay Title: Kooba Packaging Art Director: Aaron Stapley Designer: Ryan Herras

Design Firm: The Foundation Creative Studio, Novato CA Client: Liquid Image Title: The Torchâ&#x201E;˘ Dive Light Art Director: Jason Foraker Director: Package Design: Marc Cardinal, Stephen Gould Corporation Photographer: Donald Satterlee Photography Senior Project Director: Jeff Rovner, Stephen Gould Corporation

130 GDU SA

AMERICAN PACKAGE DESIGN AWARDS | BABIES + CHILDREN

Design Firm: Axion Design Inc., San Rafael CA Client: Peachy LLC Title: Aqueduck Handle Extender Art Director: Jennifer deVito Designer: Javier Fregoso

Design Firm: Flood Creative, Nyack NY Client: Wellements Title: Wellements Baby Art Director: James Grant

Design Firm: Graphic Ideation Group-Dorel Juvenile, Foxboro MA Title: Safety 1st® Air Protect + Car Seat Art Director: Lynn Dowling Designers: Scott Horton, Megan Hotchkiss, Michelle Masson Photographer: Glenn Giese Copywriter: Michael Slaven Structure: David Foster

Design Firm: Graphic Ideation Group-Dorel Juvenile, Foxboro MA Title: Safety 1st® View ‘n Motion Monitor Art Director: Lynn Dowling Designers: Scott Horton, Megan Hotchkiss, Michelle Masson Photographer: Glenn Giese Copywriter: Michael Slaven Structure: David Foster

GD U SA 131

AMERICAN PACKAGE DESIGN AWARDS | BABIES + CHILDREN

Design Firm: Kids II, Inc., Atlanta GA Client: ingenuity™ Title: Baby Base 2-in-1™ Art Director: Rick Ayers Designer: Anthony Stephanopoulos Photographer: Danny Acres

Design Firm: Kids II, Inc., Atlanta GA Client: Bright Starts™ Title: Contour Comfort Pacifier™ Art Director: Ben Huard Designer: Ashley French Photographer: Danny Acres

Design Firm: Kids II, Inc., Atlanta GA Client: Bright Starts™ Title: Cozy Coos™ Art Director: Ben Huard Designer: Ashley French Photographer: Danny Acres

Design Firm: Kids II, Inc., Atlanta GA Client: Bright Starts™ Title: First Bites™ Art Director: Ben Huard Designer: Ashley French Photographer: Danny Acres

132 GDU SA

Design Firm: Kids II, Inc., Atlanta GA Client: ingenuityâ&#x201E;˘ Title: ingenuityTM Moonlight Rocking Sleeperâ&#x201E;˘ Art Director: Anjum Mohyuddin Designer: Anjum Mohyuddin Photographer: Danny Acres

Design Firm: Pearlfisher, New York NY Client: Happy Family Title: Happy Family Redesign Creative Director: Hamish Campbell

Design Firm: Prestige Brands, Tarrytown NY Client: Little Remedies Title: Baby Essentials Kit Art Director: Mat Bacon Designer: Vanessa White

GD U SA 133

AMERICAN PACKAGE DESIGN AWARDS | ANIMALS + PETS

Design Firm: Bailey Brand Consulting, Plymouth Meeting PA Client: Merial Limited Title: Nexgard Art Director: Steve Perry Designer: Eric Yeager, Gary LaCroix Photographer: Bohm & Marrazzo

Design Firm: CBX, New York NY Client: Del Monte Foods Title: Nature’s Recipe Cat & Dog Food Designer: CBX

Design Firm: cfk creative, St. Louis MO Client: Pony Pizza Company Title: 9 Inch Pizza Box Creative Director: Connie Fry Art Director: Connie Fry Designer: Peggy Nehmen Photographer: Charles Barnes

Design Firm: CIULLA ASSOC, Chicago IL Client: Hill’s Pet Nutrition Title: Hill’s Ideal Balance Pet Food Line Executive Creative Director: Sam J. Ciulla Designer: Julie Wineski

134 GDU SA

Design Firm: Ideas that Kick, Minneapolis MN Client: Blackwood Pet Food Title: Adirondack Dog & Cat Food Packaging Art Director: Stefan Hartung Designer: Jen Smith Photographer: Carl Heilman II

Design Firm: TFI Envision, Inc., Norwalk CT Client: Energizer Personal Care, LLC Title: Litter Genie Litter Box Scoop and Wipes Packaging Creative Director: Elizabeth P. Ball Art Director: Elizabeth P. Ball Designers: Clare Zisek, Cindy Emmert

GD U SA 135

AMERICAN PACKAGE DESIGN AWARDS | FASHION + APPAREL

Design Firm: ANDA Creative, St. Louis MO Client: Dynasty Footwear Title: Makalu California-Gift Edition/Die-Cut Snow Globe Box Art Directors: Miranda Summers, Amanda Potts Illustrator: Miranda Summers

Design Firm: Conair Creative Services, Stamford CT Client: Travel Smart by Conair Title: Travel Tricia Fashion Tags Art Director: Cindy Cheung Designer: Mike Beck

Design Firm: Flood Creative, Nyack NY Client: Sprigs Title: Banjees Wrist Wallets Art Director: Paula Grant Designer: Melissa Piombo

Design Firm: Little Lady Studio, Katy TX Title: Social SHINE Jewelry Art Director: Jessica Jansen Designer: Jessica Jansen Illustrator: Jessica Jansen Paper: Printed on ENVIRONMENT速 Papers, view on neenahpaper.com

136 GDU SA

Design Firm: RG Barry Brands, Columbus OH Client: Foot Petals Title: Foot Petals Packaging Creative Director: Sue Hebberts Senior Graphic Designer: Shanin Brooks Packaging Design Manager: John Rose

Design Firm: Smith Design, Glen Ridge NJ Client: PantoneÂŽ Fashion + Home Library Title: Brand Identity, Packaging & Structural Design Art Director: Glenn Hagen Designers: Glenn Hagen, Carson Ahlman

Design Firm: Studio CDH Design, San Francisco CA Client: Hardhaus Apparel Title: Hardhaus Menâ&#x20AC;&#x2122;s Briefs Art Director: Chelsea Hernandez Designer: Chelsea Hernandez Illustrator: Chelsea Hernandez Printer: Watermark Press

GD U SA 137

AMERICAN PACKAGE DESIGN AWARDS | LUXURY PACKAGING

Design Firm: Colangelo, Darien CT Client: Davidoff - Camacho Title: Camacho Cigars Creative Director: Bri Lints Director of Packaging & Branding: Peter Smyth Senior Art Director, Packaging & Branding: Pamela McLaughlin Senior Art Director & Production Manager: Stacy Infantas Illustrator: Orlando Arocena

Design Firm: Ellen Bruss Design, Denver CO Client: Museum of Contemporary Art Denver Title: Luminocity Gala 2013 Art Director: Ellen Bruss

Design Firm: PRADO Studio, Dana Point CA Client: Marie Todd Title: Marie Todd Luxury Candle and Diffuser Collection Art Director: Marilyn Prado-Test Designer: Marilyn Prado-Test Photographer: Richard Ruthsatz Paper: Printed on CLASSIC速 Linen Papers, view on neenahpaper.com

Design Firm: Russell Shaw, Atlanta GA Client: Love and Respect Title: The Illumination Project Art Director: Russell Shaw Designer: Russell Shaw Illustrators: Russell Shaw, Stefan Wolfe Photographer: Branden Harvey

138 GDU SA

AMERICAN PACKAGE DESIGN AWARDS | SUSTAINABLE PACKAGING

Design Firm: The White Room Inc, Toronto ON Client: da lish Cosmetics Title: da lish Cosmetics Packaging Designer: Karolina Loboda Illustrator: Karolina Loboda Paper: Printed on ENVIRONMENT速 Papers, view on neenahpaper.com

AMERICAN PACKAGE DESIGN AWARDS | PRIVATE LABEL PACKAGING

Design Firm: Julie Bayer, Pittsburgh PA Client: Michael and Rachel Wachter Title: Imperial Blonde Ale Beer Label Art Director: Julie Bayer Designer: Julie Bayer Illustrator: Julie Bayer Photographer: Julie Bayer

Design Firm: Seastone, Provo UT Client: Regal Entertainment Title: Group Specialty Gift Card Holders Designers: Jennifer Garry, Jeremy Stevenson, Chris Hanks

GD U SA 139

AMERICAN PACKAGE DESIGN AWARDS | PRIVATE LABEL PACKAGING

Design Firm: Seastone, Provo UT Client: Sam’s Club Title: Design It Yourself Gift Card Holder Pack Art Director: Jennifer Garry Designers: Jeremy Stevenson, Chris Hanks

Design Firm: Seastone, Provo UT Client: Cabela’s Title: Specialty Gift Card Holders Designers: Jennifer Garry, Jeremy Stevenson, Chris Hanks

Design Firm: The Meyocks Group, West Des Moines IA Client: Hy-Vee Title: Baraboo Seasonal Craft Beers Art Director: Rachel Allinson Designer: Rawley King

Design Firm: The Meyocks Group, West Des Moines IA Client: Hy-Vee Title: Hickory House Bacon Marmalade Art Director: Rachel Allinson Designer: Rawley King Illustrator: Rawley King

140 GDU SA

AMERICAN PACKAGE DESIGN AWARDS | SHOPPING BAGS + TAKEOUT

Design Firm: Design Packaging, Scottsdale AZ Client: Solage Calistoga Title: Solage Spa Retail Packaging Art Director: Evelio Mattos Designers: Rob Repta, John Turner, George Bernal

Design Firm: John Rivas Publicidad, San Juan PR Client: University Puerto Rico at Utuado Title: Zebra Butterfly Tote Bag - Mariposario Jardín Tanamá UPR at Utuado Art Director: John Rivas Designer: John Rivas Illustrator: John Rivas Photographer: John Rivas

142 GDU SA

Design Firm: John Rivas Publicidad, San Juan PR Client: John Rivas Publicidad Title: John Rivas Publicidad Tote Bag Art Director: John Rivas Designer: John Rivas Illustrator: John Rivas

Design Firm: The Meyocks Group, West Des Moines IA Client: Hy-Vee Title: ZĂ&#x2013;ET Premium Belgian Chocolate Art Director: Rachel Allinson Designer: Rawley King Photographer: Dean Tanner

AMERICAN PACKAGE DESIGN AWARDS | SHOPPING BAGS + TAKEOUT

Design Firm: Alchemy Ltd, Chicago IL Client: BOKA Restaurant Group Title: Little Goat Diner Art Director: Kristen Caston Designer: Alicia Gaines Illustrator: Loc Hong

Design Firm: Design Packaging, Scottsdale AZ Client: Elizabeth Arden Red Door Spas Title: Red Door Spas Retail Packaging Art Director: Evelio Mattos Designers: Rob Repta, John Turner, George Bernal

GD U SA 141

AMERICAN PACKAGE DESIGN AWARDS | HANGTAGS

Design Firm: Paige1Media, Lawrenceburg TN Client: D-BAT Sports Title: Rosin Bag Hang Tag Art Director: JP Jones

Design Firm: TFI Envision, Inc., Norwalk CT Client: Standard Motor Products, Inc. Title: Standard TPMS Sensors “If It’s Not A Perfect Clone” Plush Toy Sheep & Hang Tag Creative Director: Elizabeth P. Ball Art Director: Mary Ellen Butkus Designer: Mary Ellen Butkus

Design Firm: Vineyard Vines, Stamford CT Title: Vineyard Vines Hangtags and Labels Art Director: Jory Benerofe Designer: Jory Benerofe Photographer: Alex Taylor

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AMERICAN PACKAGE DESIGN AWARDS | P-O-P, POSTERS + SIGNS

Design Firm: 3M, St. Paul MN Client: 3M Global Design Lab Title: Home Collection by Post-it速 & Scotch速 End Cap at The Container Store Art Director: Kristopher W. Clover Designers: 3M Global Design Lab and Webb deVlam

Design Firm: Cooper-Atkins Corporation, Middlefield CT Title: NotifEye POP Display Card Designer: Anthony S. Vecca

Design Firm: InnerWorkings, Atlanta GA Client: Aio Wireless Title: Spread the Holiday Love - Ornaments Art Director: Aio Wireless Visual Merchandising Designer: InnerWorkings

Design Firm: InnerWorkings, Atlanta GA Client: Aio Wireless Title: Spread the Holiday Love - Window Display Art Director: Aio Wireless Visual Merchandising Designer: InnerWorkings

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Design Firm: John Rivas Publicidad, San Juan PR Client: University Puerto Rico at Utuado Title: Zebra Butterfly Poster - Mariposario Jardín Tanamá - UPR at Utuado Art Director: John Rivas Designer: John Rivas Illustrator: John Rivas Photographer: John Rivas

Design Firm: John Rivas Publicidad, San Juan PR Client: University Puerto Rico at Utuado Title: Lounge-Lizard at the Coffee Leaf SCIC Café CORMO Poster - UPR at Utuado Art Director: John Rivas Designer: John Rivas Illustrator: John Rivas Photographer: John Rivas

Design Firm: Johnson Brothers Liquor Company, St. Paul MN Client: Ron’s Place Title: Tuesday Wine Designer: Samantha Linnell

Design Firm: Johnson Brothers Liquor Company, St. Paul MN Client: Kinky Liqueur - Mainstreet Bar Title: Raspberry Days Designer: Samantha Linnell

GD U SA 145

AMERICAN PACKAGE DESIGN AWARDS | P-O-P, POSTERS + SIGNS

Design Firm: Johnson Brothers Liquor Company, St. Paul MN Client: New Hope Cinema - UV Vodka Title: Outtakes Band Schedule Art Director: Katie Thoma Designer: Katie Thoma

Design Firm: Leibold, Neenah WI Client: Neenah Paper Title: Astrobrights速 Papers Instore Sales Tool Art Director: Mark Vanden Berg Designers: Ryan Wienandt, Jane Oliver, Therese Joanis Illustrators: Ryan Wienandt, Jane Oliver, Therese Joanis Paper: Printed on ASTROBRIGHTS速 Papers, view on neenahpaper.com

Design Firm: Pearlfisher, New York NY Title: Peacefold Creative Director: Hamish Campbell Designer: Tiffany Moy

Design Firm: Scott Adams Design Associates, Minneapolis MN Client: Student Legal Services Title: Student Legal Services Logo Sign Designer: Scott Adams

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AMERICAN PACKAGE DESIGN AWARDS | P-O-P, POSTERS + SIGNS

Design Firm: Structural Graphics, Essex CT Client: Athleta Title: Athleta P-O-P Window Display Designer: Erik Hluchan

Design Firm: Structural Graphics, Essex CT Client: Chick Fil A Title: Fire Breathing Cow Table Tent Art Director: Sandy Alexander Designer: Erik Hluchan

Design Firm: TFI Envision, Inc., Norwalk CT Client: Unilever Home & Personal Care USA Title: Dove Men + Care Father’s Day Pallet Display POD for Sam’s Club 2013 Creative Director: Elizabeth P. Ball Art Director: Elizabeth P. Ball Designer: Clare Zisek

Design Firm: TFI Envision, Inc., Norwalk CT Client: Unilever Home & Personal Care USA Title: Dove Back to School Pallet Skirt POD for Sam’s Club 2013 Creative Director: Elizabeth P. Ball Art Director: Elizabeth P. Ball Designer: Clare Zisek

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AMERICAN PACKAGE DESIGN AWARDS | P-O-P, POSTERS + SIGNS

Design Firm: TFI Envision, Inc., Norwalk CT Client: Standard Motor Products, Inc. Title: NAPA Happy Engine System Table Tent Creative Director: Elizabeth P. Ball Art Director: Mary Ellen Butkus Designer: Mary Ellen Butkus Illustrator: Cindy Emmert Copywriter: Roy Barker

AMERICAN PACKAGE DESIGN AWARDS | KIOSKS + DISPLAYS

Design Firm: Anthem Worldwide, New York NY Client: Revlon Title: Almay Liquid Lip Display Art Director: Amy Sundstrom Designers: Daghan Perker, Emily Berry Director of Structural Design: Timothy James

Design Firm: Gi-Space Design, New York NY Client: Circus 212 Title: Circus 212 Kiosk Creative Director: Gigi Leung Art Director: Tirso Montan Illustrator: Tirso Montan

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AMERICAN PACKAGE DESIGN AWARDS | KIOSKS + DISPLAYS

Design Firm: InnerWorkings, Atlanta GA Client: GoPhone - AT&T Title: Radio Shack - In Store Display Art Director: National Retail Visual Merchandising - AT&T Designer: InnerWorkings

Design Firm: Johnson Brothers Liquor Company, St. Paul MN Client: Svedka Title: Seasons of Svedka Designer: Samantha Linnell

Design Firm: Nicte Creative Design, Panama City FL Client: Service Corporation International Title: Dignity Memorial Kiosk Display Graphics Art Director: Nicte Creative Design Designer: Nicte Creative Design Photographer: Service Corporation International

Design Firm: Soulsight, Highland Park IL Client: Kraft Foods Title: Taco Bell Home Originals Art Director: James Pietruszynski Designer: Hedy Wong

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AMERICAN PACKAGE DESIGN AWARDS | LOGOS, IDENTITY + BRANDING

Design Firm: Ames Studio, Smyrna GA Client: Hunter Collective Title: Hunter Collective Store Logo and Identity Designer: Amy Marie Puckett Paper: Printed on CLASSIC CREST速 Papers, view on neenahpaper.com

Design Firm: Boomerang Studio (boomerangstudio.com), Guilford CT Client: J. Horton Title: J. Horton Retail Branding Program Art Director: Laura Berkowitz Gilbert Designer: Laura Berkowitz Gilbert Illustrator: Laura Berkowitz Gilbert Photographer: Laura Berkowitz Gilbert

Design Firm: BrandFirst, Hackettstown NJ Client: Sleep Innovations Title: Comfort Co. Identity Art Director: Lou Antonucci Designer: Jacki Graziano

Design Firm: Corporate Image, Des Moines IA Client: Prestige Tuxedo Title: Prestige Tuxedo 2014 Collection Art Director: Michael Shuemaker Designer: Michael Shuemaker

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AMERICAN PACKAGE DESIGN AWARDS | LOGOS, IDENTITY + BRANDING

Design Firm: Flood Creative, Nyack NY Client: Energy Kitchen Title: In-Store Graphics Art Director: Stuart Whitworth

Design Firm: JRA Financial, Maple Grove MN Title: Discover Opportunity.

Realize Worth. Art Director: Kristi Twedt Designer: Kristi Twedt Illustrator: Kristi Twedt Paper: Printed on CLASSIC速 Linen Papers, view on neenahpaper.com

Design Firm: Marriott Creative Agency, Bethesda MD Client: Marriott Hotels Title: Marriott Hotels Key Cards & Key Card Sleeve Art Director: Hyun Soo Ko Designer: Jason Sims

Design Firm: Nationwide Insurance, Columbus OH Title: Targeted Annuity Direct Mail Campaign Art Director: Kent Kroger Designers: Sarah Wilson, Adam Hines Photographer: Claire Cushing Writer: Laura Messengill

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Design Firm: Poulin + Morris, New York NY Client: NPR Title: NPR Commons Branding and Identity Program Art Director: Richard Poulin Designers: Erik Herter, Sherry Leung

Design Firm: PRADO Studio, Dana Point CA Client: Marie Todd Title: Marie Todd Logo Identity and Stationery Art Director: Marilyn Prado-Test Designer: Marilyn Prado-Test Paper: Printed on CLASSIC CREST® Papers, view on neenahpaper.com

Design Firm: Vpak Media, Downington PA Client: Vitality | BrandForce Title: CVS GlowCap Vpak™ Creative Director: Carole Weber

Design Firm: Vpak Media, Downington PA Client: Clinton Foundation Title: Clinton Foundation Vpak™ Creative Director: Carole Weber

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AMERICAN PACKAGE DESIGN AWARDS | STUDENTS

Design Student: Adriana Lee, Auburn University, School of Industrial + Graphic Design, Auburn AL Title: Candied Cardinal - Feathered Friends Chocolate Company Art Director: Robert Finkel, Professor Designer: Adriana Lee Illustrator: Adriana Lee

Design Student: Amanda Michko, Pennsylvania College of Art & Design, Lancaster PA Title: Friendly Gnome Potatoes Art Director: Tom Newmaster, Instructor Designer: Amanda Michko Chair of Graphic Design: Pamela Barby

Design Student: Ashley Hill, Pennsylvania College of Art & Design, Lancaster PA Title: 1621 Potato Chips Art Director: Tom Newmaster, Instructor Designer: Ashley Hill Chair of Graphic Design: Pamela Barby

Design Student: Derek Chang, Torrance CA Title: MIDAS Water A Touch of Gold Art Director: Derek Chang Designer: Derek Chang Illustrator: Derek Chang Photographer: Derek Chang

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Design Student: Erin Albright, Auburn University, School of Industrial + Graphic Design, Auburn AL Title: Alpine Market Trail Mix Art Director: Courtney Windham, Assistant Professor of Graphic Design Designer: Erin Albright Illustrator: Erin Albright Photographer: Erin Albright Paper: Printed on ENVIRONMENT® Papers, view on neenahpaper.com

Design Student: Glenn Cardenas, San Jose State University, San Jose CA Title: Spectrum LED Light Bulb Packaging Project Designer: Glenn Cardenas

Design Student: Holly Press, Pennsylvania College of Art & Design, Lancaster PA Title: Night Shade Potatoes and Chip Packaging Art Director: Tom Newmaster, Instructor Designer: Holly Press

Design Student: Jacy Waldrop, Mississippi State University, Saltillo MS Title: Aspen Bay Candle Design and Packaging Art Director: Suzanne Powney, Faculty Designer: Jacy Waldrop Illustrator: Jacy Waldrop Photographer: Jacy Waldrop Paper: Printed on CRANE’S LETTRA® Papers, view on neenahpaper.com

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AMERICAN PACKAGE DESIGN AWARDS | STUDENTS

Design Student: Jolana Szuta, Milwaukee Area Technical College (MATC), Milwaukee WI Title: Tea Carton Design Designer: Jolana Szuta Illustrator: Jolana Szuta

Design Student: Julie Eckart, Drexel University, Antoinette Westphal College of Media Arts & Design, Philadelphia PA Title: Cheese Coalition Packaging Art Director: Mark Willie, Faculty Advisor Designer: Julie Eckert

Design Student: Kaitlyn Trout, Pennsylvania College of Art & Design, Lancaster PA Title: Urban Nomad Earbuds and On-Air Headphones Art Director: Tom Newmaster, Instructor Designer: Kaitlyn Trout Chair of Graphic Design: Pamela Barby

Design Student: Kirsta Simmons, Drexel University, Antoinette Westphal College of Media Arts & Design, Philadelphia PA Title: Vera Bradley Gift Boxes Art Director: Jody Graff, Faculty Advisor Designer: Kirsta Simmons

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Design Student: Lindsey Drennan, Auburn University, School of Industrial + Graphic Design, Auburn AL Title: Bless Her Heart: Southern Chocolate Package Design Art Director: Courtney Windham, Assistant Professor of Graphic Design Designer: Lindsey Drennan Illustrator: Lindsey Drennan Photographer: Lindsey Drennan Paper: Printed on ESSE速 Papers, view on neenahaper.com

Design Student: Max Amato, Tyler School of Art, Philadelphia PA Title: Fleur de Vie Soap Packaging Art Director: Paul Sheriff, Associate Professor Designer: Max Amato

Design Student: Patrick Daugherty, Auburn University, School of Industrial + Graphic Design, Auburn AL Title: English Breakfast Chocolate Company Art Director: Courtney Windham, Assistant Professor of Graphic Design Designer: Patrick Daugherty Illustrator: Patrick Daugherty Paper: Printed on CLASSIC CREST速 Papers, view on neenahpaper.com

Design Student: Sohyun Park, School of Visual Arts, New York NY Title: Hello! Paint Packaging Designer: Sohyun Park Illustrator: Sohyun Park Photographer: Sohyun Park

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AMERICAN PACKAGE DESIGN AWARDS | STUDENTS

Design Student: Taylor Nicholson, Drexel University, Antoinette Westphal College of Media Arts & Design, Philadelphia PA Title: Terrain Packaging Art Director: Jody Graff, Faculty Advisor Designer: Taylor Nicholson

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NEW PREMIUM CANVAS IS DOWN-TO-EARTH

Consider a familiar recycled paper — commonplace for more than a century — suddenly transformed into a spanking new blank canvas for color-intensive, high-profile design projects.

You don’t see that kind of dramatic makeover in the graphics

colors so well,” said John Kelly, president and co-owner of

world very often. Yet it’s been done with, of all things, kraft

CTI Paper USA. “They tell us they see truly limitless possi-

paper. For the first time, kraft paper has been engineered to

bilities for niche, luxe packaging and print projects because

deliver vibrant, 6-plus color graphics and special finishes like

of the strong, unique messaging that kraft paper delivers.”

embossing and foil stamping. It runs on offset and digital presses. Glama Kraft, now available across North America

Glama Kraft reproduces vibrant, saturated colors with excel-

from CTI Paper USA and your local paper merchant, gives de-

lent ink holdout, image quality and print fidelity. It runs on

signers high-impact print and design on authentic kraft stock.

all sheetfed offset, heat-set web offset and production-rated laser/toner equipment. It’s available in four weights including

The new sheet boasts environmental credentials as well: it’s

double-thick board stock, and features matching envelopes.

made with 100% recycled fiber, 90% post-consumer waste and is Forest Stewardship Council certified.

Applications include a wide range of retail products, food and beverage packaging, labels and tags, small lightweight

Possibilities include premium packaging and compelling

bags, coffee sleeves, menus, greeting cards, announce-

applications in branding, marketing and social collateral.

ments, invitations and envelopes.

Colors and graphics pop far beyond expectation against the familiar earthy brown and a new muted-gray surface.

Glama Kraft is also suitable for corporate identity, direct mail and other marketing collateral including business

Kraft, of course, has been an important an “indie” substrate

cards, brochures, presentation folders and covers. It handles

for more than a decade. For good reason: it embodies all

most standard finishing and post-press treatments includ-

things natural, down-to-earth, honest, hard working and

ing embossing, foil stamping, folding, die-cutting, perfect

durable. Designers and their clients have used it for every-

binding and saddle stitching.

thing from tags and labels to invitations and business cards.

But applications and design have been constrained because

CTI Paper USA is a major supplier of FSC-certified premium

traditional kraft can’t accept more than one or two colors,

printing papers, packaging papers and envelopes for use

and they typically do not stand out well. It has also tradi-

in offset, HP Indigo®, and laser/toner equipment. Brands

tionally been difficult and costly for printers to run on

include cast-coated Kromekote, metallic and pearlescent

high-speed presses.

Aspire Petallics, translucent Glama Natural, coated metallic Currency, soft matte Tube papers and Glama Kraft. Products

Glama Kraft eliminates those obstacles. “Designers we’ve

are available from authorized paper merchants and online.

spoken to really like the aesthetic and tactile appeal of Glama Kraft — and the fact that it can handle so many

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Contact: www.thepapermill.com

PRINT IS GLORIOUSLY TACTILE | NO WONDER IT DELIVERS RESULTS

BY GERRY BONETTO

Humans were designed to touch and feel. Print – an extremely tactile media – caters to this need.

While much of the marketing world’s attention seems to be turned to the digital arena, print continues to be an extremely effective part of the marketing mix. When you think about the emotional impact that print’s physicality has, it’s easy to see why print works.

Perhaps it’s because it exists in the physical world that print is so capable of grabbing our attention. From the magazines sitting in the doctor’s waiting room to the newspapers in the rack at your favorite coffee place and the letters and fliers that arrive in your mail, print has a way of calling out to be picked up and read.

Many people find that there’s just something enjoyable about holding a printed piece in their hands. Print stimulates the senses. You can feel the texture of the paper, turn the pages, see the colors as they were meant to be seen. Print can be shared, thumbed through and dog-eared. Coupons and articles can be cut or torn out and set aside. Plus, of course, print is always available, no connectivity required.

Print not only provides a warm and friendly experience that no other medium offers, it also offers a sense of permanence that simply feels more trustworthy. In fact, recent studies

The tactile nature of print undoubtedly contributes to the effectiveness of newspaper and magazine ads. One recent study shows that newspaper ads rank noticeably higher than ads on radio, TV or online-only sites when it comes to measures of advertising effectiveness such as “usually notice ads” and “likely to purchase.”2 Another recent study shows that magazines outperform TV and online for critical purchase drivers such as brand awareness, brand favorability and brand purchase intent.3 In contrast, social media – the darling of the marketing world — may not be that darling after all. In a recent survey of more than 1,700 social media marketers, less than 8% were actually happy with their efforts and 21% were so dissatisfied that they’re ready to replace their social spend with more traditional buys.

4

Print is gloriously tactile, which makes it capable of engaging audiences in a way that other media simply cannot.

NOTES 1. Nielsen, Global Trust in Advertising and Brand Messages, September 2013 2. Nielsen, 2013 National Cross-Media Engagement Study 3. MPA, Magazine Media Fact Book, 2013-2014 4. iMedia Connection, The Declining Value of Social Marketing, Jan. 15, 2014

GERRY BONETTO is VP Government Affairs for Printing Industries Association, Inc. of Southern California (PIASC) and a Choose Print content provider. PIASC is the trade association for the graphic arts

show that consumers find print ads quite a bit more trust-

community in Southern California. Founded in 1935 and incorporated in

worthy than those they see online. While 60% of consumers

1944, today, PIASC is the largest graphic arts trade association in the

trust newspaper and magazine ads, just 48% trust search advertising or online video ads, and only 42% find online banner ads worthy of their trust.

1

nation. Choose Print is an educational campaign designed to promote the effectiveness of print and to reinforce the fact that print on paper is a recyclable and renewable and thus a sustainable environmental choice.

Choose Print is sponsored by PIASC. Contact: ChoosePrint.org

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5 WAYS TO ACQUIRE THE NEW MANAGER SKILLS YOU WANT AND NEED

BY DIANE DOMEYER

All creative professionals want to get ahead in their careers and many would welcome a promotion.

other people, but you also have to let them handle the tasks

However, it’s one thing to go from illustrator to senior illustrator,

is a tricky and slightly awkward shift that all first-time managers

and quite another to be promoted from UX designer to associate

face, but it will become easier with time and practice.

you once did. To get the most out of your team and to be an effective manager, learn to delegate. Be sure to set clear goals, expectations and timelines. Telling former colleagues what to do

creative director. Instead of simply working on your assignments, you’re now overseeing staff — including your former coworkers.

4. TAKE TIME TO TEACH AND PRAISE EMPLOYEES

With this challenge ahead, it’s little wonder that you may be

Good leaders share their knowledge and recognize successes. As

questioning whether you have the right manager skills.

you delegate work to your team, give them proper direction and guidance so that you’re not inadvertently setting them up for

Amidst your fears, remember this: You wouldn’t have been

failure. When their work misses the mark, don’t redo it yourself.

promoted if senior management didn’t think you have what it

Although it may be easier to fix things on your own, take the time

takes. To make the successful transition from doing to leading,

and effort to teach them how to do it. If a pressing deadline does

you need to develop good team management skills. Here are

not allow the luxury of having them make revisions, be sure to

five ways to shake the jitters and get off on the right foot as a

give thorough and constructive feedback for how they can improve

first-time manager.

in the future. This is a benefit not only to your team, but also to yourself. Research from the Center for Creative Leadership

1. START SLOWLY AND LEARN

found that managers who provide regular mentoring typically

Don’t rush into anything during your first few weeks in the role.

receive higher job ratings than managers who don’t make the

One of the most important of all team management skills is to

effort to do so. When employees overcome a challenge, master

earn your direct reports’ trust. Take the time to get to know your

a new skill or produce strong work, offer your sincere praise.

staff, their individual roles and how their job responsibilities fit

Recognizing improvements and individual and team successes

into the big picture, how they perceive their strengths and

is an excellent way to boost morale and team dynamics, and

weaknesses, and what they expect from you. Have one-on-one

reinforce positive behavior.

meetings to find out more about the projects they’re working on, their challenges, what they like and dislike about their job,

5. LET YOURSELF BE TAUGHT

and any suggestions for improving how the creative team runs.

In addition to teaching others, seek opportunities to build your

By asking for and listening to feedback, you’re demonstrating

skills. Mentoring is a critical factor in the success of first-time

one of the most essential manager skills: that you care about

managers, who become better by following the example set by

your team’s work, opinions and career development.

more senior leaders. Finding a mentor — within our outside of your organization — can help you develop your manager skills

2. BE DECISIVE

and navigate the rough spots in your new role. Acquiring team

After you’ve familiarized yourself with each team member and

management skills takes time and practice — even born leaders

become more confident in your new role, you’ll probably come

need refinement and help with diplomacy. But by listening,

up with ideas for improving processes and procedures. Here is

learning, delegating and being willing to teach and be taught,

where your leadership skills can shine. Work with senior managers

first-timers can gain manager skills and lead teams to greater

to develop plans and changes, and then roll them out to your

creativity, productivity and success.

team. Explain the reason and rationale for the new workflow or direction. Don’t present the changes as a trial run but rather as a better way of doing things. Change tends to make people uncomfortable, so be sure to listen to your team’s questions and concerns, and respond with thoughtful and honest answers.

3. LEARN TO DELEGATE

As a regular staff member, you were only responsible for making sure your work got done. But now, you not only have to supervise

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DIANE DOMEYER is Executive Director of The Creative Group, a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. For more information, visit creativegroup.com. See also: http://blog.creativegroup.com/managingcreative-people-and-projects