SLEEPEEZEE

SLEEPEEZEE PLAYS IT COOL

Sleepeezee will launch a number of new products and collections at the Bed Show, backed up with powerful marketing and in-store support for its retail partners, as well as a promotional calendar for the new year …

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Sleepeezee is launching a range that is eminently suitable for the hot weather the UK faced this summer – the new and upgraded Cooler Collection Cool Rest, made up of three models.

The range features a Cool Touch cover and unique TemperatureSmart technology, both of which are proven to reduce body temperature during the night. TemperatureSmart technology within the mattress, situated just under the cover, helps conduct excess heat away from the body naturally and continuously. The cooling strips work across the entire mattress, helping the sleeper maintain that ‘just right’ temperature all night long.

Alongside the new Cooler Collection, Sleepeezee will also refresh its Backcare offering with Ortho Bespoke, a range of three beds featuring luxurious natural fillings and offering a firmer level of comfort for those who prefer that extra support.

Alongside these two new collections, Sleepeezee will also launch three brand-new ranges based on memory foam, natural and latex fillings stories,

which will be exclusively available for its bricks-and-mortar retail partners. This wide range of products will only be available in store, helping retailers differentiate their ranges from their online counterparts.

Finally, Sleepeezee will launch a wide new range of bedding, offering more choice, better pricing and more options to its retail partners.

Head of marketing, Amy Curtis, comments: “We’re excited to be attending the NBF Bed Show again in September, and look forward to showing our retail partners all the great new products we have on offer. Everything we are taking to the show this year is brand new, so there is plenty for the retailers to come and see – not to mention that they can also grab a gin and tonic or ice cream from our stand!”