HYPNOS

HYPNOS COMMITS TO A FAIRER FUTURE

An expert in sustainable luxury, British bedmaker Hypnos is proud to announce a new commitment to Textile Exchange’s Responsible Wool Standard (RWS) ahead of this year’s Bed Show …

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Hypnos is the first brand in the UK, in any industry sector, to source certified wool from British farms that meets this established and globally recognised standard.

This commitment supports Hypnos’ ongoing mission to create sustainable sleep solutions using materials and fibres that are responsibly sourced, providing bona fide reassurance to consumers and retailers alike.

The Responsible Wool Standard is recognised worldwide, but British-grown RWS certified wool is still relatively new to the UK market. It introduces expertise from major wool-growing regions worldwide, alongside climate strategies for the future.

Adhering to this progressive standard means considering the wider impact of the whole supply chain on the environment, animals and community. Hypnos says it will continue to champion the benefits of wool and fairly support British farmers and communities through its established partnership with The Woolkeepers, to guarantee transparency and integrity from farm gate to shop floor.

Group MD David Baldry says: “Our investment in supporting this progressive international standard in Britain demonstrates how seriously we take our commitment to credible, sustainable initiatives, which we know are increasingly important to consumers – but, better yet, we know they are the right thing to do. Auditing each business and farm thoroughly, the Responsible Wool Standard will help to ensure a positive impact on the environment and British farming communities alike.

“We’re constantly looking to use more low-impact materials, and moving beyond neutralising our carbon footprint to actively helping to regenerate the planet with pioneering initiatives and relationships.”

Jo Dawson, chairman of The Woolkeepers, adds: “After several months’ work on this project, we are delighted to see this pioneering launch of RWS-certified British wool coming to fruition.”

Anna Heaton, fibre and materials strategy lead at Textile Exchange, comments: “The commitment of the Responsible Wool Standard is to enhance UK farming standards by harnessing the expertise and perspectives of wool-growing regions worldwide. Working with The Woolkeepers initiative, we can provide certified, quality wool that’s environmentally and socially mindful, and we are pleased to see Hypnos supporting the standard in its new collections.”

At the Bed Show, Hypnos will present new and improved mattress collections, including the Pillowtop Collection, using British wool. “An ideal fibre for a great night’s sleep, wool is comfortable, temperature regulating and completely natural,” states Hypnos. “Having created the first luxury pillowtop mattress in 2011, Hypnos has been redefining the collection over the years to ensure its enduring popularity. This latest collection has the benefit of a more medium feel, giving supreme comfort, coupled with high-performance, ethically sourced fibres.”