SEALY UK

SEALY’S AIMS ALIGNED

Sealy UK is on a mission to “revolutionise” the bed industry with its new Posturepedic mattress range, which promises to help provide everyone with correct spinal alignment while they sleep …

www.sealy.co.uk

With over 100 years’ experience of making premium mattresses through the generations, Sealy’s decades of know-how has helped develop its brand-new product direction, which is also based on cutting-edge technology and research.

The new Posturepedic range, which is now available to retailers, has been designed around skeletal symmetry – to help hold the body’s posture parallel to the sleep surface, align hips and shoulders, and keep the spine straight, yet relaxed, offering everyone “genuine support, true comfort and durability you can depend on”.

Sealy has worked with the Orthopaedic Advisory Board, an independent panel of Orthopaedic surgeons, biomechanical engineers and medical scientists, to develop the patented technology. The mattresses also benefit from extensive testing via Sealy’s advanced R&D facility in Australia.

At the heart of the new range is the unique AlignSupport Coil. A spring system which “senses and responds to the body”, it first senses the body and provides an initial response, then provides truly personalised, deep-down support which helps maintain the body’s natural posture during rest, reducing muscular tension and strain, says Sealy.

In every Sealy Posturepedic mattress, the spring system is upheld by a number of additional unique features. The UniCased edge-support system maximises the sleep surface across the mattress, preventing the roll-off and adding durability – while BasePlank offers a strong foundation, providing structure and integrity.

Combining a range of feature filling combinations and a high-quality and durable Comfort Core within each mattress (such as gel-infused foam or MemorySense foam – the Elevate and Elevate Ultra collections also provide that all-important pressure relief where it is needed most.

“The combination of smart innovation, precise engineering, industry-leading research and unique testing to ensure quality and durability, is what makes Sealy Posturepedic different, providing unparalleled sleep quality, says Sealy UK’s sales director, Mark Tuley. “We wanted to provide a totally unique mattress that stands aside from everything else, and we really have achieved just that. This year marks the start of a new era for Sealy, and we plan to continue to innovate. It’s an exciting time indeed.”

The brand has also enjoyed a repositioning, including a relaunched website, which was designed to deliver an enhanced shopping experience to support Sealy’s retail partners, and also features an online shopper tool which guides consumers through the buying experience.

Sealy’s mission is to design and create dependable products that work for everyone, delivering genuine support that everyone can feel and the true comfort that everyone deserves. Based on industry-leading research, the new Posturepedic range exemplifies the science and technology for which Sealy is renowned worldwide.

It’s where sleep matters, where sleep is not just “something we all do”, or “time spent in bed” but more a question of when, where, why and how sleep can be better. It’s our wholehearted commitment that allows the Sealy team to make mattresses that are not only different but made with love, passion & care right here in the UK.