SWEET DREAMS

A REFRESHED AND RENEWED SWEET DREAMS

The Bed Show will see the release of Sweet Dreams’ new brochure for 2023. Ever present in the UK market place, the supplier’s comprehensive product showcase will highlight new mattresses, frames, TV and hybrid beds, as well as its evergreen bases and most popular mattresses.

www.sweetdreamsuk.com

Despite the difficult economic backdrop, Sweet Dreams has invested time and resources in producing new mattresses, focusing on high-quality, value-for-money models that promise to continue delivering strong sales and margin for independents.

“As well as the continuing success of our own-manufactured upholstered beds, significant investment has enabled us to produce new design-led frames in some fantastic, luxurious and sumptuous new fabrics,” says sales manager Nick Williams. “In addition, we have added further colour options for our bestselling hybrid frames and TV beds.”

Contemporary styles, packed with high-quality materials, demonstrate Sweet Dreams’ ambition to become a destination supplier for retailers seeking upholstered beds with a difference. “Coupled with our fabulous mattresses – including benefits such as being hand

Elegance

side stitched, free from FR chemicals, and wellbeing themes – Sweet Dreams can deliver a winning combination for your customers,” Nick continues.

The Bed Show will also see the launch of a refreshed and renewed online-exclusive mattress offer, based on Sweet Dreams’ bestselling designs, and coupled with its Evolve bases and headboards. All data, images and product details will soon be available in a simple, ready-to-go format, making it easy for retailers to upload products for sale.

“Our efficient and reliable DHD service will complete the circle, and make Sweet Dreams’ online offer a no-brainer,” says Nick, adding that the company has maintained its service levels despite the marketplace’s many challenges, and continues to deliver to most parts of the country on a regular basis.