We’re passionate about making luxury mattresses and beds in the most responsible way. And for us, that means caring where everything comes from. It’s why we grow comfort fillings on our Yorkshire farm, weave naturally FR Chemical Free fabrics in‑house and make our own award winning springs.
Our unique approach to luxury bed making makes us different. It’s why each and every one we lovingly handcraft is proudly cut from a different cloth.
HARRISONSPINKS . CO . U K
COME FIND US AT THE NBF BED SHOW!
Showcasing our new Harrison Spinks and Somnus collections. Every model on display is brand new, including our Bed Tailor 30th Anniversary model ‘The Pearl’. Find us on stand D30.
Editor's Comment
“All the best to everyone operating in this vital sector
Welcome to this year’s Bed Buyer supplement, Furniture News’ annual celebration of all things National Bed Federation (NBF) and its Bed Show.
Across the following pages you’ll find interviews with bed professionals, market research data, a plethora of new product and a guide to this year’s Bed Show, which returns to Telford from 24-25th September.
It’s been a challenging summer for the sector, as various economic and political pressures continued to erode consumer enthusiasm for big-ticket purchases – yet we’re blessed with retailers of all shapes and sizes which have mastered the art of bed sales, and are well positioned for the turnaround.
One such exemplar is three-time NBF National Bed Retail of the Year, Dreams, which has performed ahead of expectations in the past year despite the many uncertainties, reveals CCO Paul Solly in our interview starting on p6.
As well as its headline-grabbing partnership with Team GB (more on that in September’s Furniture News), Dreams has led the way with its personalised Sleepmatch technology, innovative marketing and added-value schemes, atop robust quality and service fundamentals.
Clearly, it’s important to have all the bases covered – and to recognise exactly where demand lies. Which is where the NBF’s latest consumer survey comes in, providing a snapshot of how people are shopping for beds and mattresses, highlighting their shifting buying and product preferences.
How popular are bedsteads and rolled mattresses? Do shoppers prefer foam or springs? Where are people shopping, and are they willing to pay more for ‘greener’ products? Take a look at some of the key findings, and an infographic illustrating the main points, on p36.
Encouragingly, growing recognition of the NBF logo means the federation seems to be delivering even more for its members with each passing year, and indicates greater receptiveness to messaging on the importance of sleep, bed quality, and the reasons for buying from UK manufacturers.
It’s a good thing too, as the field has never been more competitive. For anyone on the fence about where to source, the Bed Industry Awards are back to recognise the best in the business – you’ll find a summary of the categories on p48.
I’m looking forward to getting back to the Bed Show to help judge one of the most hard-fought categories, Bed Product of the Year. At each edition, the top entries tend to be characterised by key themes – be it sustainability, margins, luxury, or something else. I wonder what directions we’ll be looking at going into 2025? Look out for our exclusive (and official) celebration of this year’s award winners in November’s issue.
The NBF continues to do sterling work on the industry’s behalf, and the federation itself was again one of the winners in Furniture News’ annual Readers’ Choice Awards – find a round-up of this year’s NBF member favourites on p47.
Elsewhere in Bed Buyer, Sweet Dreams’ Jackie McGarvey shares the thinking behind the manufacturer’s big rebrand (p18), we’re ‘getting personal’ with Bed Kingdom founder Ashley Hainsworth (p20), we ask our contributor panellists how well they sleep (p50), and a host of show exhibitors explain exactly why you should visit their stands at this year’s big bed event.
Our thanks to all the manufacturers and suppliers promoting themselves in this year’s supplement, and all the best to everyone operating in this vital sector. Keep up the good work!
Paul Farley
Editor-in-chief
T 01424 776101
E paul@gearingmediagroup.com
EDITORIAL
EDITOR-IN-CHIEF
Paul Farley 01424 776101
paul@gearingmediagroup.com
X @FurnitureNewsED
SALES
SALES AND MARKETING DIRECTOR (FURNITURE NEWS PORTFOLIO)
Dreams’ CCO Paul Solly shares his views on today’s retail environment, multichannel approaches, support services and more
Previewing the NBF’s annual member showcase, which returns to Telford’s International Centre this month
Sweet Dreams’ GM Jackie McGarvey explains the thinking behind the manufacturer’s fresh branding and redefined mission statement
A
with Ashley Hainsworth, MD of Flair Furnishings and the founder of online brands Bed Kingdom and Noomi
Based on the results of its latest consumer survey, the NBF reveals how people are currently shopping for beds and mattresses
Discover which NBF members were voted
How
To sleep, perchance to Dream(s)
As Dreams continues to grow its UK market share, CCO Paul Solly takes a moment to share his views on today’s turbulent retail environment, multichannel approaches, support services and more …
It’s been said the bed marketplace is the most difficult it’s been in living memory – do you concur?
Undoubtedly, the past few years have been challenging for retailers. A range of circumstances have impacted purchasing behaviour here in the UK, most notably the rising cost of living, which has increased customers’ price sensitivity.
This is specifically relevant to retailers selling big-ticket items such as beds and mattresses, as these purchases are often the first to be delayed when finances become tight. This kind of economic downturn can then further intensify market pressures, with retailers competing for customers who are still able to buy.
Despite this backdrop, we’re proud to have delivered strong financial performance this year, exceeding our expectations. This success can be attributed to our unwavering customer focus and commitment to delivering excellence across all aspects of our business.
How are your digital capabilities evolving to address changing consumer demand?
When it comes to big-ticket items such as beds and mattresses, consumers are rightly concerned about making the correct choice. They want to see, feel and test these products
to help them decide before they buy. So, while there has been a significant shift towards ecommerce, bricks-and-mortar shops are still a very important part of our customer journey. This is why we have placed a lot of focus on building an omnichannel experience.
A great example of how we are doing this is through Sleepmatch. We’re well known for our bespoke experience that uses ‘3D fit technology’ to measure customers’ movement and support needs – and we’ve been working to bring Sleepmatch technology online, helping to drive customers into their local Dreams store, giving them a seamless omnichannel experience.
For example, customers who may not have considered a store visit before browsing may now find themselves making the trip to try the smaller tailored range of mattresses they’ve received by completing Sleepmatch online.
And how is that store estate changing?
We’re extremely proud of our network of 208 shops across the UK, as well as our expert retail colleagues who make visiting these stores such a positive customer experience. Last year marked a record year of investment for us, with a significant portion of this money allocated to new store openings and store refits.
As our business continues to go from strength to strength, we’re committed to
“When it comes to big-ticket items such as beds and mattresses, consumers are rightly concerned about making the correct choice
maintaining the steady and sustainable growth of our retail estate.
What additional services/benefits are most important to your customers right now?
There are lots of additional services we offer our customers that we know they really valuable, such as our assembly service and 100-day comfort guarantee.
A particularly popular benefit is our mattress recycling scheme. For optimal sleep, mattresses should be replaced around every eight years. But we, and our customers, aren’t comfortable with the idea of sending multiple mattresses to landfill over our lifetime.
So, in 2014 we launched a mattress takeback programme through which we collect
Paul Solly
customers’ old mattresses and recycle them, making sure nothing goes to waste. 2024 marks the 10th year of this scheme, and over that time we’ve recycled over 1.5 million items. In 2023 alone, we helped our customers to recycle over 115,000 mattresses. This equates to one in five of our customers using this takeback service.
And how fares the Tempur business? Are you seeing significant growth from its products?
Dreams joined the Tempur Sealy family in 2021 and first began partnering with Tempur UK over 25 years ago. This means that, for a long time, our businesses have been aligned in how we approach customers and the world of sleep, which is a key element of why we have seen so much success together.
Only recently, we launched the new Tempur Pro Air SmartCool range, featuring Tempur’s
“We, and our customers, aren’t comfortable with the idea of sending multiple mattresses to landfill over our lifetime
most adaptive and coolest mattress yet. I’m delighted to say that since the Tempur Pro Air SmartCool range launch in March, sales of the new range have exceeded our expectations.
Is there anything else in the pipeline? While the Olympics has now come to a close, the Paralympics have only just begun. As
Official Sleep Partner to Paralympics GB as well as Team GB, our support of our athletes will continue. This means that our Paris 2024 marketing campaign will be extended with a dedicated Paralympics GB TV ad, four Paralympic brand ambassadors, themed promotions and PoS activations. www.dreams.co.uk
Tempur’s Pro Air Luxe SmartCool –sales have “exceeded expectations”, says Paul
Back to the Bed Show
The NBF Bed Show returns to The International Centre, Telford from 24-25th September. Organised by the National Bed Federation (NBF), the trade association for UK and Ireland-based bed manufacturers and their suppliers, the event will again feature approved UK and Irish bed manufacturers, component suppliers and a selection of guest exhibitors …
This year, the halls will be occupied by more than 70 brands, from big industry names to small niche companies, showcasing their latest innovations, offers, promotions and sales support for the UK and Irish markets.
Retailers and specifiers interested in UK- and Irish-made mattresses, divans, bedsteads, futons, headboards and bedding (pillows and toppers) will find the latest offerings at the event, while bed manufacturers and specifiers looking for ticking, springs, foam, fillings, bed machinery, and any other bed-related components, should make the popular Supplier Zone their first port of call.
What’s new for 2024?
There are three cafe areas this year, with a new main cafe, sponsored by Silentnight, spanning the back of Hall 1 – attendees should visit the main Hall 1 cafe for hot food and to satisfy all dietary requirements.
Additional Chat & Chill seating within the Supplier Zone will provide a comfortable space to sit back and relax or catch up with colleagues away from the hubbub of the exhibition stands.
Visitors are also encouraged to get ready for an unforgettable night of celebration at the bed trades gala dinner and awards ceremony, taking place on the first evening.
This year’s theme connects the bedroom with the ballroom, in honour of celebrity host and Strictly Come Dancing star, Anton Du Beke – the NBF encourages guests to “bring their glitz and glam, and dress to impress!”
Hypnos is 2024’s headline sponsor of the awards, drinks reception and live band, promising “an evening filled with fun and celebrations”.
Read on to discover this year’s highlights, courtesy of the exhibitors themselves … www.bedshow.co.uk
USEFUL INFORMATION
Exhibition entry: Free, along with complimentary show planner
Opening times: Tuesday 24th September 9am-5.30pm; Wednesday 25th September 9am-4pm
Parking: Free on-site parking (over 1400 spaces) with some electric car charging
Children: Any visitors who need to bring children with them into the halls are requested to do so on the second day of the show, Wednesday 26th September. Under-15s are permitted in the halls, but pushchairs, buggies and prams must be left in the cloakroom. Please be aware that there are no creche facilities at the show or the venue, and any visitor aged 16+ needs to register for a badge
Hospitality: Three on-site cafes with an expanded area at the back of Hall 1 dedicated to hot food and dietary requirements, while the Hall 2 cafe, sponsored by Sealy UK, and Hall 3 cafe, sponsored by Sleepeezee, will serve drinks, snacks and light refreshments. All visitors and exhibitors benefit from complimentary refreshments – collect the vouchers from the NBF welcome desk at the entrance to Hall 3 on stand B5. Please note that The International Centre is a cashless venue, taking card-only payments
Accommodation: Discounted hotel rates are available for Bed Show visitors – head to the information page on the Bed Show website to book.
Access: Ahead of arrival, remember to bring your e-ticket visitor badge, before checking into the registration area, sponsored by Sweet Dreams. Stay connected during the show with free Wi-Fi, sponsored by Harrison Spinks. The password will be available in the show planner
Social media: When sharing your Bed Show experience on social media, the NBF encourages the use of the official hashtags #BedShow2024 #NBFBedAwards2024 and tag @thebedfed.
For more show information, and to preregister, visit the Bed Show website.
NBF MEMBER EXHIBITORS
Airsprung Group (Airsprung Beds, Gainsborough Beds) D80
Our extensive Highgrove Collection ensures that you can offer consumers the widest choice of sleep comfort, along with stylish base and headboard options.
Our latest models incorporate many unique features, ranging from our innovative Eco AdvantEdge® spring system to Coppersleep® , Chirogel® and Ergosense® with a real focus on healthier sleep.
We’ve added exciting new features and size options to our Ergomatic™ Adjustable Bed Collection, extended our range of fashionable Bed Frames and added a wide range of stylish new covers.
Highgrove use the finest quality components and fittings, combined with the latest sleep technology to ensure we continue to deliver the UK’s best value bed brand.
With our 7 day delivery service and high impact in-store support, this ongoing commitment provides stockists with a real competitive advantage and the opportunity for improved margins and increased profits. What’s not to love?
Don’t just take our word for it, Highgrove is delighted to win not one, but two Best Bed Supplier awards from two of the UK’s leading trade Furniture publications – Interiors Magazine and Big Furniture.
We’ve got some great show offers and look forward to you visiting our Stand C20 at The Bed Show, 24th - 25th September, Telford International Centre.
Why rebrand?
Sweetening the deal
This month sees Burnley-based manufacturer Sweet Dreams unveil fresh branding and a redefined mission statement, which GM Jackie McGarvey feels will better position the business for the future …
Our current branding has served the business well for many years. The management team had concluded that our branding needed a refresh to reflect current and future market aspirations.
Does it represent a new direction for Sweet Dreams?
The rebrand represents a more vibrant image, that the business felt was important to keep us current in a very competitive marketplace. The rebrand does not necessarily reflect a new direction for the business – more a reflection of the quality products that we provide to our customer base.
What did you want it to convey, and what was the biggest challenge in developing the new look?
The biggest challenge in developing our new look was to achieve a full consensus as to what we were trying to achieve and how we would convey it to the marketplace. After several meetings involving a cross-section of opinion across the business, with the help of an outside marketing agency, this was achieved.
What do you have lined up for the Bed Show?
We have a new brochure, with around 200 pages packed with products, featuring a brand-new collection. Naturals, and most of our
“Our customers have more choice, with the same short lead times
existing ranges, have been refreshed with new specifications added to each, and there’s also new upholstered frames and upholstery.
Have your new lines taken your offer more upmarket – if so, what does that mean for stockists?
Yes, we believe these new lines will offer a more upmarket offering, but on the positive side it means that our customers have more choice, with the same short lead times.
Are you exploring any new product/material areas right now?
Yes, our Naturals collection features fillings latex, wool, cashmere, lambswool, and wool/ silk/cashmere/mohair.
Are you taking any new operational/ manufacturing/sourcing approaches this year?
We are pleased to be able to say that our current manufacturing processes and procedures remain suitable for our products and lean manufacturing approach. Whilst procuring the majority of our raw materials in this country, we are constantly on the look-out for new sources of product that will fit into our portfolio. If this results in purchasing from overseas, we have the ability to do so.
Do you have any plans to further develop your factory/HQ?
Currently our facilities are adequate for our current and future requirements, but this is constantly under review as business evolves,
and we are aware that we operate from older premises from which we are always looking to maximise efficiencies and employ best practice processes.
I understand you’re working with another key brand there right now … can you share any details?
No – as I am sure you will understand that this is confidential, as some clients, whilst in the process of developing new products/business, request confidentially from us, and their products are all white-labelled.
Have you been working particularly closely with the NBF on any projects of late?
As an NBF member we work closely with the organising body to ensure that we are meeting the requirements of a demanding marketplace –not only from a sales point of view, but on such issues as recycling and their Pledge for Our Planet strategy.
What’s the biggest challenge facing your stockists right now, and how are you helping them overcome it?
Footfall is the biggest enemy of all, and we are supporting our high street retailers through the provision of quality products, reliable service, and market-leading lead times. This year sees us offering our retailers a much-improved floor discount structure, new PoS and a wider fabric choice on many of the products, but, quite simply, we need an economic upturn to stimulate the market.
www.sweetdreamsuk.com
Anise
Jackie McGarvey
November’s Furniture News will again feature the official Bed Industry Awards supplement.
Delivered in partnership with NBF, this exclusive celebration of the awards’ winners and finalists offers our readers unrivalled insight into the industry’s top bed businesses.
Book by Monday 14th October
To advertise in November’s Bed Show review issue, contact:
Sam Horscroft on 07764 650655 or email sam@gearingmediagroup.com or Caroline Littler on 07861 231461 or email caroline@gearingmediagroup.com
How might a child describe what you do?
They have a magical store full of awesome beds just for kids like me! They have beds shaped like race cars, princess castles, and even bunk beds that make sleepovers super fun. It’s like a dreamland where you can pick the perfect bed to make your room look amazing and help you sleep like a superhero!
What’s the biggest long-term challenge you face?
The biggest long-term challenge we face is establishing a memorable and distinctive brand in a highly competitive market.
What would be the title of your autobiography?
From Sweet Dreams to Success: How We Built a $30m Kids’ Bed Empire.
What does ‘work/life balance’ mean to you?
For the past 11 years, I’ve been wholly dedicated to my job, but my biggest regret is the lack of work/life balance, which has come at a great personal cost.
Who’s been your most influential professional mentor?
My father is my biggest mentor. He built a life in very difficult circumstances. He lost both his parents at a young age and went into care – he never gave up, and built a really successful business managing bands like Smokie and Black Lace.
What advice would you give your younger self?
Listen to the advice of others, and remember that every failure is just another path to success.
What’s been your best day in business to date?
Winning the Sunday Times fastest-growing company award was a surreal moment for
etting Personal
ASHLEY HAINSWORTH
Ashley is the MD Flair Furnishings, and the founder of online brands Bed Kingdom and Noomi. Founded in 2011, the business, based in Heckmondwike on the outskirts of Wakefield, now employs 31 people (and counting).
“Listen to the advice of others, and remember that every failure is just another path to success
me. This list had always been a source of inspiration, and I never imagined we would one day be featured on it.
What’s the biggest myth about our industry?
Starting an ecommerce company is often considered easy and low-cost, with perceptions that it doesn’t contribute much value to the industry. In the early days, traditional suppliers were reluctant to work with online retailers and failed to recognise their potential value. In fact, one company even disregarded our business card by throwing it on the floor in front of us.
What should everyone in our industry either stop or start doing?
We believe that having a retail presence will become increasingly important for ecommerce retailers, while it’s essential for all brick-andmortar retailers to establish an online presence.
Where do you see the industry going in the next 5-10 years?
We anticipate that the market will become less segmented, leading to a reduction in the number of independent retailers, unfortunately.
What question do you wish we’d asked?
How would you have answered?
You might have asked, “What sets your kids’ beds apart from others on the market?” I would answer: “Our kids’ beds stand out because they are not just furniture – they are imagination catalysts. Each design is carefully crafted to inspire creativity and adventure, turning bedtime into a magical experience for children. From whimsical themes to sturdy craftsmanship, our beds prioritise safety, comfort, and durability, ensuring both parents and kids love them.
www.bedkingdom.co.uk
Brand evolution means a new Sweet Dreams
Sweet Dreams, a respected name in the sleep industry, stands at a pivotal juncture. With a legacy stretching back to 1988, the company has cultivated a reputation for quality, customer focus and product innovation – and now, as the sleep landscape evolves, so too must the brand, which is embarking on a significant refresh to align with the contemporary demands of a discerning clientele.
UK sales manager Nick Williams says: “By placing a premium on personalised comfort, Sweet Dreams aims to cater to the diverse preferences of our target market.”
The new bed range focuses on seven new collections, all of which will be revealed at
the Bed Show. Visitors will be able to pick up a copy of the new product catalogue, which encompasses the whole Sweet Dreams range including beds, mattresses, frames, TV beds, sofabeds and sofas.
The new range promises everyday low prices and very commercial floor display discounts, giving customers the opportunity to display “great new product at an attractive price”, says Nick.
“We look forward to welcoming customers old and new to our stand (B40), where they will be able to view the new collections and discover how our brand journey has revitalised the business.”
www.sweetdreamsuk.com
Deepsleep Beds promises new designs
Deepsleep Beds (UK) is a leading West Yorkshire manufacturer of mattresses, divans, ottomans and headboards which promises quality, choice and value across a wide range of products.
Deepsleep Beds operates out of a 120,000ft2 factory designed to facilitate smooth production and meet the ever-growing demand for its products and the company’s ongoing expansion programme. Many years of investment in new
machine technology has enabled the company to make products which meet the demands of today’s consumer – and Deepsleep is now poised to introduce innovative new mattress, base and headboard designs for 2024.
“Our emphasis is always on a quality and comfort perspective, so here again we looked at new fabrics along with fillings, new construction techniques and quilt designs, to allow us to take our mattress comfort to new levels while maintaining high quality and durability, so
giving the consumer endless nights of quality, comfortable sleep,” states the manufacturer.
“We are very excited to be exhibiting again at the NBF Bed Show, and customers existing and prospective visiting us will be met with a warm welcome, from directors and agents alike – you’ll find out how beneficial our exciting new ranges will be to your business, and discover new PoS to help you get the most from Deepsleep Beds.”
www.deepsleepbeds.co.uk
Sleepeezee tops off centenary year
As Sleepeezee marks its 100-year anniversary, it has confirmed the launch of four ranges at the upcoming NBF Bed Show –backed with robust marketing and in-store support for its retail partners, as well as a promotional calendar for the new year …
The four collections planned for launch will be refreshes of some of Sleepeezee’s bestselling ranges – including Campaign for Wool, a priceconscious naturals collection, which will feature enhanced spring counts with Calibre Edge for extra side support and additional natural comfort fillings, all with the Campaign for Wool branding in support of the charity of which HRH King Charles II is a patron.
Sleepeezee’s bestselling PocketGel Plus range will also be getting a complete overhaul in design, becoming ActivFlex Response, with upgraded features and new ActivFlex spring foam – a unique comfort material that takes the benefits of pocket springs and foam and combines them to create a comfort layer that is able to adapt and flex to sleepers’ unique body shape, promising superior support.
Alongside these collections will be a new Graphite memory foam range, and the Cool Refresh Collection, which features Sleepeezee’s
Cool Touch cover, which is designed to reduce body temperature to help deliver the ideal sleep temperature for a deep and undisturbed night’s sleep.
Finishing off the new launches for the show, Sleepeezee will also have new fabric options, headboard designs and divan offerings to go alongside the new range launches.
Head of marketing Amy Curtis comments: “It will be another exciting show for Sleepeezee, with four new ranges launching for our retail partners, as well as some new design options.
“It’s been a fantastic year for the Sleepeezee team celebrating our centenary, so we look forward to being able to see our retail partners again to show them what we’ve been working on for the last six months, and to raise a glass in celebration at the Sleepeezee on-stand bar.”
Sleepeezee was also proud to have recently won Furniture News’ Readers’ Choice Awards Best for Staff Welfare award, and the Big
Furniture Group’s Best Mattress Supplier award – both voted for by readers. “These awards are testament to the hard work of the entire Sleepeezee team, demonstrating the superior product offering and service we can provide,” Amy concludes.
www.sleepeezee.com
Campaign for Wool
Quality comfort, naturally
Celebrating five decades of Sealy UK
Since its inception, Sealy has risen to prominence as a leading name in the bedding industry, synonymous with cuttingedge technology. As Sealy UK commemorates its 50th anniversary of manufacturing in the UK, the company reflects on five decades of achievements, and looks forward to a bright future of excellence and ongoing innovation …
At this year’s NBF Bed Show, Sealy will extend a warm invitation to attendees to visit stand D10, where a wide range of products, each range featuring one of its patented coil systems, will be on display.
Designed to cater to a variety of consumers, the product range is structured around a hierarchy of unique spring technologies, designed and developed at Sealy’s worldclass R&D facility, ensuring that everyone can experience “the exceptional support and comfort for which Sealy is renowned”.
One of the on-stand highlights will be the flagship Sealy Posturepedic Exquisite
collection. This ultra-premium range exemplifies Sealy’s commitment to leadership in luxury, while promising unrivalled support performance. Sitting at the top of the tradeup platform, Exquisite features the nextgeneration RestSupport coil, married with the latest in comfort materials and impressive aesthetics.
Sealy will also unveil the brand’s new 50thanniversary product range, Sealy Posturepedic Elevate UltraLux. This launch introduces the latest in the Sealy Posturepedic lineup, with a host of unique features and all of the performance expected from the Sealy
stable. Visitors will have the opportunity to experience first-hand the quality that sets Sealy Posturepedic apart.
And there is more. This year, Sealy UK’s presence at the NBF show is not only about showcasing product – it also celebrates the brand’s remarkable journey as it looks ahead to the future.
“Those who have attended the show in the past will be familiar with Sealy’s Posturepedic range,” states the bedmaker. “The Sealy Posturepedic mission remains straightforward, yet ambitious – to provide the best night’s sleep for everyone, everywhere.
“The company’s dedication to its core product principles of genuine support, true comfort and dependable durability remain as steadfast as ever. With coil design and development informed by research from the Orthopaedic Advisory Board, the Sealy Posturepedic range embodies their dedication to enhancing sleep quality through providing correct support for the body during rest.
“Sealy’s commitment to R&D positions Sealy Posturepedic at the forefront of the industry, making it a trusted and loved brand, both across the UK and the globe.”
Join Sealy on stand D10 to find out more about the range, including the new Sealy Posturepedic Elevate UltraLux collection. www.sealy.co.uk
The Past, Present and Future of Sleep
We’re celebrating 50 years of Sealy UK. Join us at the 2024 NBF show as we reflect on five decades of achievements, and look forward to a bright future of innovation.
Experience first-hand the wide range of products, each one featuring the patented coil systems that set Sealy apart. This year, we will unveil Elevate UltraLux. The latest in the Sealy Posturepedic line up, designed to deliver the exceptional support and comfort performance for which Sealy is renowned.
We’ve been putting the ‘Heart & Soul of Sleep’ into every mattress we’ve made for the last 50 years, and we will be doing it again today, tomorrow... ...and everyday thereafter.
Experience the difference: Stand D10 www.sealy.co.uk
Highgrove - building on success
The Bed Show will see Highgrove Beds launch new products and innovations across an impressive stand featuring 34 models, targeting virtually every market sector, from entry-level value to the traditional high end …
Head of marketing Shane Harding is confident that Highgrove continues to deliver the UK’s best-value bed brands, combining the widest choice of comfort and support options with the latest sleep technology.
“The business continues to move forward and reacts quickly to new opportunities with a total focus on meeting customers’ needs,” he says. “There’s no doubt that the market remains challenging, but we are pleased with our progress, and continue to take market share from our competitors.”
Highgrove’s unique Eco AdvantEdge models will feature strongly at the show, with the introduction of four new 4000-pocket Deep Pillow Top specifications to the collection, all boasting the same health-focused attributes. The models – Zenith Copper, Nexus Gel, Quantum Latex and Celeste Natural – each come with their own unique selling story, and the added benefit of glue-free construction to enable easy end-of-life recycling.
Several new Ergomatic Adjustable beds will also be unveiled, with functionality ranging from massage and sleep enhancement, to mobile phone operation which reduces the need for traditional handsets.
The ever-popular ErgoSense range has also been expanded with two new pocket singlesided Deep Pillow Top options making an appearance and taking this specification to a new level of comfort, says Shane.
Base enhancements include a new contemporary base on legs and fashionable new covers, with additional stylish headboards also added to the range to deliver more designer-focused appeal.
Throughout the stand will be a selection of stylish bed frames, including electric ottoman
storage that promises to prove a profitable addition any bed shop floor, notes Shane.
The entry-level HG Collection, meanwhile, continues to represents impressive value, and now provides consumers with a ‘rolled to go’ option for added convenience, with a choice of Bonnell, pocket or foam specifications.
High impact in-store displays, associated PoS and sales aids are available free of charge to qualifying Highgrove stockists, and these can also be viewed on stand C20 at the Bed Show.
To keep pace with changing customer needs, Highgrove has invested a further £1m in 2024, with capital projects including a 20,000ft2 extension to its headboard- and bedsteadmanufacturing operation, plus £600k in green initiatives, ranging from additional solar panel technology to state-of-the-art, on-site waste
disposal that will also help heat the impressive factory – one of the largest and most modern in Europe.
All Highgrove products are manufactured at the company’s impressive Liversedge site, which Shane believes is a major competitive advantage, adding: “With 98% of all orders delivered within seven days of receipt, it’s no coincidence that Highgrove has won not one, but two Best Bed Supplier awards from two of the UK’s leading trade publications – made more special because they are voted for by our customers.
“This recognises the hard work and dedication of the entire Highgrove team in continually striving to achieve the highest standards of quality and service.”
www.highgrovebeds.co.uk
You do…
We’ve got some great show offers and look forward to you visiting our Stand C20 at The Bed Show, 24th - 25th September, Telford International Centre.
Highgrove is delighted to win not one, but two Best Bed Supplier awards from two of the UK’s leading trade Furniture publications – Interiors Magazine and Big Furniture.
The awards are made more special because they were voted for by our customers and recognise the hard work and dedication of the entire Highgrove team in continually striving to achieve the highest standards of quality and service.
So, a big thank you to those customers that made us your number one and also to our employees, suppliers and all stakeholders who share in this success.
What’s not to love?
GNG introduces a greener, clearer Komfi
At the upcoming Bed Show, GNG Group is set to expand and enhance its Komfi brand by introducing innovative collections that combine sustainability with cutting-edge sleep technology.
Building on the success of the KomfiMed collection, which was a finalist for Product of the Year in 2023, GNG will launch three new collections designed to cater to a variety of sleeping styles, incorporating sustainable materials and advanced sleep solutions.
The first collection, Infinity, leverages GNG’s renowned sleep technology, featuring True Gel
for breathability and cooling, alongside True Air foam for “exceptional” airflow. Each mattress is tailored and upholstered in a “luxurious”, breathable cover that adapts to body movements, enhancing the pressure-relieving benefits of the core materials.
A stand-out feature of the Infinity range – and a first for this sector of the market, says GNG –is the ability to customise a single mattress to suit two different firmness levels and sleeping styles, thanks to zip-and-link options available across the entire range.
Further cementing its commitment to sustainability, GNG is also introducing the Harmony collection. This range emphasises the use of eco-friendly materials that are both affordable and environmentally responsible. As a carbon-neutral mattress from a carbon-neutral manufacturer, the Harmony collection features Seaqual covers paired with Ecofoam to create the Ocean model – offering “exceptional value and convenient delivery”, says the bedmaker.
GNG will also be enhancing its KomfiMed collection with the introduction of a new cooling SensICE cover. Additionally, the new Gel Med Hybrid mattress will combine medically proven foam, True Gel technology, and pocket springs
with a SensICE cooling cover. This innovative combination delivers a mattress with a superb feel, appealing to a wide range of consumer preferences and sleeping styles, says GNG.
Commercial director Richard Gretton states: “We have worked tirelessly over the past year to build on the success of our current collections, with KomfiMed proving highly popular among both retailers and consumers. Our goal was to further elevate our offerings with a premium collection while advancing our sustainable development initiatives. The three new collections cater to different price points and create a clear hierarchy of product offerings, each with its own unique selling points.”
The Komfi Unity collection also continues to expand, with new additions offering impressive value. Retailers can benefit from short lead times, UK manufacturing, and ease of delivery – eliminating the need for container costs and reducing capital tied up in stock.
To explore these new collections and the entire Komfi range, visit stand B30 at the Bed Show. For more information, contact GNG at 01924 950300, or email info@gng-group.co.uk. www.gng-group.co.uk www.komfi.com
Chris Lester All of Ireland.
Edward Bacon North West & East Midlands.
Alan White Scotland.
Jason Hillier South East & East Anglia.
Nigel Hillier South West, South Wales & West Midlands. Tel: 07971 484550 nigel@nhillier.co.uk Please
Tel: 00353 87 7779993 chrislester2000@gmail.com
Tel: 07976 061173 edward.bacon@icloud.com
Graham Dickinson North East & Yorkshire. Tel: 07734 853473 grehamd@aol.com
Tel: 07733 883611 alan.arredi@btinternet.com
Tel: 07876 508913 rosethornagencies@outlook.com
komfi.com A division of the GNG Group. NHS Approved Supplier www.gnggroup.co.uk
Building on a successful end to 2023 and huge strides forward this year, Deluxe Beds is delighted to offer a new product and route to market – The Ultimate Bed …
Deluxe Beds is shaking up independent bed retail with a novel product and supply concept that promises to boost footfall, margin and customer satisfaction.
The Huddersfield-based bedmaker describes The Ultimate Bed as a high-quality, high-spec, hand-crafted, encapsulated mattress, which sits on a complementary pocket-sprung bed frame and pillows.
“We believe, with our innovative marketing strategy, we answer the call of retailers seeking to increase footfall into their stores, as well as maintain (or in some cases enhance) margin, while still offering their customer a top-quality product – while never forgetting to provide value for money,” states Deluxe Beds.
“The Ultimate Bed is a contemporary design, which is both pleasing to the eye and stands out as a statement piece on the shop floor. This aesthetically attractive product comprises a mattress finished with copper accents and a luxury stretch panel, and a bed frame in a range of exclusive fabric options, topped with matching pillows.
“We have used a mixture of both modern and traditional components so the end-user has a restful night’s sleep. The mattress has luxury layers of memory foam, gel, wool, silk and cashmere, as well as an award-winning English company’s spring system – using our encapsulation process to give a firmer edge, and an attractive border enhanced with copper
embroidery on the handles and vents. The mattress is topped off with a copper-infused panel also incorporating eucalyptus, giving it a soft-touch feel.
“The mattress has been developed to give a medium support feel, to access the widest number of users. The bed frame and pillows benefit from many of the same sumptuous layers.”
Deluxe Beds never forgets its green responsibilities, and with this in mind the bedmaker has sourced locally available components where possible to reduce the carbon footprint – while using highend suppliers means it can offer a 10-year guarantee on the mattress. The construction of the mattress ensures it is 100% recyclable at the end of its long life, as are the frame and pillows. Indeed, the product scores over 67% on the NBF Pledge for Our Planet assessment, says Deluxe Beds.
But that is just the product. The strategy of taking The Ultimate Bed to market also demonstrates real innovation, and is especially relevant during testing economic times. “We have a network of Ultimate stockists around the country, giving the product a national presence, where end-users are within a 30-minute journey where possible,” states Deluxe Beds.
“It is supported by a bespoke website which
gives product information, including retail price and store locations. There is also a national advertising campaign which incorporates social media, newspapers and TV, and all the advertising focuses on the notion of finding your local stores, so you can try it and buy it.”
Deluxe says The Ultimate Bed boasts a long life expectancy, and has been priced to appeal to the mass market (the RRP on a complete set is under £2000). Current stockists include both Minerva and AIS members, as well as quality (and in some cases NBF award-winning) retailers nationally – well in excess of 150 current stockists overall.
The most successful retailer package includes one mattress, one frame (in a choice of colours), three pillows (two on display and one bagged and labelled), one footmat, two pillow wraps, a perspex information stand, and a swatch book. “We follow this up after delivery with a local agent visit, to provide any relevant training and assistance,” adds the bedmaker.
“We have been delighted with the phase one uptake from retailers – the first 150 stockist milestone was reached within just three weeks,” concludes Deluxe Beds. “With strong repeats, and stockists seeing an increased footfall in the stores, we’re delighted to now look at phase two – moving to over 200 retail partners nationally.” www.deluxebedsltd.com
The Ultimate Bed
This is not just another mattress, this is THE Ultimate Mattress by Ferreira It’s infused with Copper, Cooling Gel and Eucalyptus. It’s Posture Sprung with Individual Encapsulated Pocket Springs, Luxury Memory Foam, Natural Wool, Cotton, Silk and Cashmere. Exclusively Handcrafted in the UK and comes with a 10 Year Guarantee. It’s Ultimate Comfort Sleep Technology by Ferreira.
ULTIMATE COMFORT SLEEP TECHNOLOGY
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“I believe THE ULTIMATE MATTRESS gives you THE ULTIMATE COMFORT and provides you with THE ULTIMATE SLEEP” – Ferreira
Exclusively Handcrafted in the UK with a 10 Year Guarantee. It’s infused with Copper, Cooling Gel and Eucalyptus It’s Posture Sprung with Individual Encapsulated Pocket Springs, Luxury Memory Foam, Natural Wool, Cotton, Silk and Cashmere
It’s Ultimate Comfort Sleep Technology by Ferreira.
Exclusively Handcrafted in the UK with a 10 Year Guarantee. It’s infused with Copper, Cooling Gel and Eucalyptus. It’s Posture Sprung with individual Encapsulated Pocket Springs, Luxury Memory Foam, Natural Wool, Cotton, Silk and Cashmere.
Try it for yourself at over
It’s Ultimate Comfort Sleep Technology by Ferreira.
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Already available through over 150 Official Stockists Nationwide
HANDCRAFTED USING THE FINEST MATERIALS
HANDCRAFTED USING THE FINEST MATERIALS
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• Natural Silk Natural Cashmere Visit THEUM.CO.UK to find y rest Official Stockist
MA Living promises "product revolution"
The team at MA have been busy developing a new product line-up, with the firm having spent over 18 months of development, design and testing on a range of new collections that take the brand into new spaces in the bed market …
MA Living is all set to showcase over 18 months’ worth of product development at the Bed Show. The first new addition is its ‘full-wall’ headboard collection, with each headboard design being available in a custom size, to encourage creativity from customers. Full wall height and width options help to create a boutique bedroom look, which has largely dominated the bedroom design trends of 2024.
An MA ‘trademark’ of recent years is its headboard wall, which has been installed and showcased in retailers across the UK. MA says that the Mix, Match, Create concept has seen huge success for its retailers, with the new headboard collection now adding new depth to the collection. The company hopes the new additions will ensure no customer ever feels the Mix, Match, Create concept fails to hold a product that will deliver for their interior design plans.
Along with this new headboard collection, MA has completely redeveloped its fabric swatch across the company. Working with a new variation of reputable fabric suppliers, MA will launch this new swatch for all products alongside its new headboard collection at the NBF show.
Further to the new headboards, MA has expanded its base offerings with all-new adjustable bases and the much-requested power ottoman model. Ever the advocate of practicality through style, MA Living has long been proud to create beds that its customers can market as both stylish and practical.
“The new launches we’ve been working on are the product of our biggest revolution in years”, says commercial director Mamoona Akbar.
“Our team have listened to our growing number of customers, keen to ensure they can always trust us to deliver products the endconsumer is asking for each day in their retail businesses. It would be easy for us to keep doing what we know, but we never shy away from developing, and that’s what we’ve been busy doing for a long time now.
“I can’t wait for customers new and current to see our latest collections at the Bed Show. Everyone here at MA has put a lot of heart into the new launches, and I know that together we have created something that customers will love.”
www.maliving.co.uk
Shire - "the brand behind your brand"
The Shire Beds brand has enjoyed a significant boost since it became a white-label high street manufacturing partner – whilst the economy was still reeling from cost of living crisis, the bedmaker took the bold decision to change the company’s strategy and direction …
The transformative effect of a new team, new products and new customers has had a positive measurable impact 12 months on from the changes, says Shire, while focusing on own-branding for many of its existing and new customers has seen an increase in its own brand recognition.
In May 2023, Shire Beds made a strategic move to disrupt the market in the traditional hand-side-stitched mattress sector. Working with industry expert Stuart Hibbert, the company has since increased its market share and now has a greater presence on the high street.
By analysing market trends, Shire focused on innovation, and developed products that have expanded its presence in the traditional handcrafted mattress sector. With hand-sidestitched products being the preserve of a few, the manufacturer recognised a gap in the market, and decided to offer it more widely. Furthermore, it was able to offer this approach
under the customers’ own label and branding. Own-branding required innovation at several points, says Shire – everything in the process had the option of being personalised to each retailer to allow the protection of IP, and to give retailers an exclusive own-brand product – and the opportunities in both margin and personalisation have been seized by stockists, with own-branding now offered to nearly 100 retailers, and counting. Shire Beds’ ability to innovate and implement structural and organisational changes to enable this has been key to the success of the own-brand policy.
The Capri and Ravello brands have also been developed further. Additional models are now offered with higher spring counts, pillowtop and zip-and-link options. The new Solitude collection, meanwhile – a natural, high-springpocket collection, has already proved a hit, says Shire.
“The development of these ranges has been meticulous,” says Stuart. “The differentiation of
feels was achieved through regular testing and market feedback, so when the products were launched they were an immediate success.”
Shire also invested heavily in upskilling its workforce, to become one of the UK’s leading manufacturers of hand-side-stitched mattresses.
“With one of the best sales forces in the industry, Shire Beds created a seamless sales journey,” Stuart continues, “from product selection to delivery and after-sales service –while a retailer visits programme has seen our quality showroom put to good use.”
With extended and no-quibble returns guarantees, there is greater confidence in Shire Beds’ products – and the business has also developed its ability to produce marketing collateral in-house, and to personalise it without any cost to its customers, which it says has been a game-changer for the own-branded options. It also remains committed to sustainable manufacturing.
“Shire Beds set out to be the white-label supplier of choice, with its high-quality, hand-side-stitched products offering retailers significant margins,” Stuart concludes. “It has achieved commercial partnerships with excellent retailers in a short timescale, becoming a major supplier of own-label products for the domestic and contract sector.”
The Bed Show will see The Shire Bed Company unveil further products including an innovative new mattress range, as well as exhibiting its trend-led headboards, divans and ottomans.
www.shirebeds.co.uk
Ravello
Capri
Measuring consumer demand
How are consumers shopping for beds, and what are they buying? In June, the NBF surveyed 1000 adults who had bought a new mattress or bed in the previous 12 months, and discovered local authorities struggling with old mattress collections, bedsteads enjoying a resurgence, and foam mattresses overtaking pocket springs in the popularity stakes, among other notable findings …
The survey – the NBF’s 16th annual report – found that just 10% had their old mattress collected by their local council, compared with 15% two years ago and 11.5% in 2023.
But the industry is taking up some of the slack, says the federation – 17% reported having their old mattress taken away by the company delivering their new one, up from 14% (although it was the over-55s who were more likely to opt for this, perhaps happier to pay for the convenience, says the NBF).
A fifth still make the effort to visit their local tip themselves.
“Our annual survey of bed-buying habits sheds useful light on gradually changing behaviours,” says Simon Williams, the NBF’s head of marketing. “Some of the statistics are a surprise – such as the current resurgence in popularity of bedsteads, or pocket-spring beds falling behind foam. Others confirm what we already think we know, or don’t alter much from year to year. All in all, we hope our members find the results useful for their own business planning.”
Bedsteads are enjoying a renaissance –27% of all purchases were mattresses and bedsteads together, up from 24.5% in 2023
and 22% in 2022. They are especially popular with the 16-24-year-old age group, with 43% choosing them – and 25-34-year-olds (37.5%). But older age groups have lost interest, with only 15% of the over 55s opting for this combination (down from 22% in 2023).
Roll-up mattresses continue to lose favour YoY, with only 24% choosing this option, compared with 27% two years ago.
Meanwhile, foam mattresses saw an increase from 38% to 43% of the total, with pocket spring options slipping to second place (42%). The age split of younger buyers opting for foam and the over 55s for pockets still holds. Memory foam crept up from 45% to 48% as the comfort layer of choice, while natural fillings account for less than 10%.
Mattress-only purchases top the bill at 55% (up from 53% last year) while divan sets slumped to just 17% of the total, compared to 21% last year.
Prices have not shifted much since last year, despite inflationary pressures. The mean price paid across all sizes and types was £595, up from £565, with more than three-quarters (76%) spending up to £799, and 43% (down from 46%) paying less than £400.
The vast majority of consumers (73%) said they would pay more for a ‘greener’ mattress which would not end up in landfill at the end of its life. But the cost of living crisis is having its effect on just how much – which was never very encouraging – with 31% saying they would pay up to +5% more, 40% between +6-10%, and just 17% (down from 19%) between +11-15% more.
Add-on sales all saw an encouraging uptick of two or three percentage points. Almost two-thirds (64%) buy pillows, 63% duvets and sheets, and 49% mattress protectors.
Buying habits reveal that the over-55s are becoming increasingly tech savvy, with 55% of the over-55s choosing to purchase online. However, overall, online purchases have dropped from 58% to 51%, with just 48% of 16-24-year-olds choosing that method, while in-store sales have climbed from last year’s 35% to 44%.
Online marketplace platforms such as Amazon, Facebook, eBay and Groupon seem to have fallen out of favour, with just 9% choosing these to shop at, down from 13% last year, says the NBF. National furniture/homeware stores (IKEA, John Lewis, M&S, DFS, Dunelm etc) and national bed specialists (Dreams, Bensons etc) each accounted for around a fifth of all bed purchases, with local independents running at 15%. Bed-in-a-box online brands accounted for 7% – and there is still a small number (2%) purchasing from ‘back of van’ traders.
“Gratifyingly, visibility of the NBF logo before, during or after the consumers’ purchasing journey continues to rise – now standing at 51% compared with 32% two years ago and 40% last year,” concludes Simon. “It remains highest among the younger age groups – perhaps because the vast majority of NBF branding is online and on social media.”
www.bedfed.org.uk
“Our annual survey of bed-buying habits sheds useful light on gradually changing behaviours
Fresh bedding ideas from Leggett & Platt
Leggett & Platt aims to “manufacture success through innovation, scalability, and family values”, utilising advanced bedding technology and a “global, yet local” approach to service to provide superior comfort products to customers across the bedding and furniture industries.
With its corporate IDEA centre in Carthage, Missouri serving as an incubator where bedding and furniture solutions are designed with intelligence, Leggett & Platt has established itself as a leading provider of advanced component technology.
Take the supplier’s Variable-Rate Smart Coils – focused design and signature variable-rate geometry give its smart coil pocket springs their distinctive appearance and progressive performance. Initial softness and immediate feeling of comfort are followed by responsive, lasting support, as the intricately designed geometry of the spring is engaged, says Leggett & Platt: “Innovative, intelligent, and individual – the defining characteristics of smart coil innersprings.”
Then there is the Next-Gen Multi-Layer Series – multi-layer innerspring innovation that achieves a superior level of comfort the supplier says is not possible with firmer, singlelayer, high-coil-count units: “This technology reduces environmental impact and improves sustainability with efficient layer-to-layer welding, the removal of additional steel clips and foam filling layers, and the application of high-performance, leaner coils.
“It also provides enhanced durability and unit strength because every other coil is ultrasonically welded to the coil above, rather than being perimeter clipped and/or glued alone.”
Through various zoning configurations, such as conventional, partner, side, and bespoke/ anatomic, Leggett & Platt’s multi-layer products are designed to provide comfort and support precisely where it is needed. “Create a unique and compelling comfort story with expanded specification, range, and height potential,” says the supplier.
“By combining purpose with potential, we can discover how our combination, semifinished and finished compressed mattress products can improve your proposition, performance and process. Our industry-leading technologies, innovative spring solutions and game-changing speciality foam capabilities offer something genuinely different, while providing real value and advantage to our customers.”
For example, with enhancements across the entire surface and a reinforced, four-sided perimeter that reduces roll-off and delivers consistency all the way to the edge, ActivEdge helps customers streamline processes, increase recyclability, and “get the edge over the competition”, says Leggett & Platt: “Our worldwide capabilities make us your go-to source for semi-finished and foamencapsulated solutions that provide highervalue propositions.
“These builds, combined with our gluefree NanoCoil comfort layers, create the ideal compressed, foldable, rollable hybrid bed-ina-box (BiB) mattresses that can be shipped anywhere in the world.”
Pairing state-of-the-art, vertically integrated businesses with world-class professionalism, Leggett & Platt strives to deliver manufacturers a personal, flexible, local service, meeting the challenges of an ever-changing landscape as it looks to energise the market and help its customers succeed.
“With an emphasis on scalability, we maintain a vast product capacity on-site to ensure we meet peak demand, while maintaining JIT delivery,” the supplier continues. “This proven, reliable, and supportive supply chain provides an added benefit to customers requiring flexibility – and by employing those committed to company and customer success through innovation and efficiency, we can identify the latest opportunities and adapt to market changes to deliver sustainable product solutions.
“Our continued investment in the bedding and furniture industries, leading technologies and dedicated teams strategically position us to react to customer requirements with flexibility and ensure we provide valueadding comfort innovation and support in line with their needs.”
www.beddingcomponents-intl.com
Leggett & Platt strives to add value with every layer of bedding
high-spring-count hybrid mattresses.
Hassle-Free Hybridity
As a strategic ally and beacon of British manufacturing excellence, Leggett & Platt delivers advanced bedding technology and superior comfort and support to customers across the UK. Our semi-finished and foam-encased product capabilities, combined with our NanoCoil® comfort layers and game-changing speciality foam technologies, create high-value hybrid mattress solutions ideal for today's omni-channel market space.
PureCare secures Good Housekeeping Award
Since its successful launch at the January Furniture Show, PureCare has continued to make waves in the industry …
The brand’s momentum carried into May, when PureCare joined the Minerva Furniture Group as an approved supplier, cementing its reputation as a trusted partner for retailers. This accomplishment was celebrated at the Spring Furniture Show, where PureCare made its debut as an official supplier, drawing “significant attention and praise”. Furthermore, Purecare is now an official supplier to the AIS buying group, where the brand has already been received well.
The excitement around PureCare has only grown with the announcement that its OmniGuard Advance 5-Sided Mattress Protector has been recognised with the Good Housekeeping Approved Award 2024.
“This coveted accolade further highlights PureCare’s commitment to excellence and innovation in sleep technology, cementing our leadership in the industry,” states the supplier.
The OmniGuard Advance 5-Sided Mattress Protector stands out for its “exceptional” protective features, creating a barrier against moisture, allergens, dust mites, mould and
mildew. “This comprehensive protection ensures a cleaner, healthier sleep environment, which is essential for maintaining a hygienic bedroom space,” says PureCare. “The mattress protector is designed to fit like a fitted sheet, making it compatible with both adjustable and standard bases, and accommodating various mattress depths.
“The five-sided protection of the OmniGuard Advance Mattress Protector offers unparalleled coverage, shielding not only the top but also the sides of your mattress from spills, stains, and allergens.
“This extensive safeguard is particularly beneficial for allergy sufferers and those who prioritise maintaining a clean and comfortable sleeping environment. By extending the life of your mattress, this protector is a wise investment for any bedroom.”
The Good Housekeeping Institute’s rigorous testing process, known for its thoroughness, evaluated the OmniGuard Advance 5-Sided Mattress Protector across several key parameters including durability, effectiveness
and ease of use. The protector excelled in repelling liquids, resisting allergens, and maintaining its quality even after multiple washes.
“This recognition assures consumers that PureCare’s products not only meet but exceed industry standards, offering reliability and peace of mind,” states the brand.
“This Good Housekeeping Approved Award 2024 is a testament to PureCare’s innovative approach and the superior performance of our products. We are proud to add this honour to our growing list of accolades as we continue to deliver sleep solutions that prioritise health, comfort and quality.”
PureCare’s award-winning products can be seen in person at the Bed Show. “We invite you to visit us to learn more about how we can help your store significantly grow sales with our toptier mattress protection solutions,” the supplier concludes.
For additional information, contact sales@purecarehome.co.uk. www.purecarehome.co.uk
Reborn pioneers sustainable manufacture
Reborn strives to be a beacon of true environmental and social responsibility in an era where the term ‘sustainability’ is often bandied about without genuine substance, says MD Paul Beckett …
“Born from a simple yet profound question – what happens to all the end-of-life (EOL) mattresses? – our journey has been one of highs, lows, frustration and relentless determination to forge the world’s first genuinely sustainable manufacturer,” Paul explains.
Reborn truly takes EOL mattresses and beds seriously, manually deconstructing them using traditional methods. “This hands-on approach allows us to meticulously select, reprocess, sanitise and utilise materials that are traditionally deemed waste, thrown away or into landfill without a second thought,” he continues.
“The result? A diverse range of innovative, high-quality products crafted from what others might discard, now in demand from customers around the globe.”
Reborn’s portfolio includes not just mattresses, beds, toppers and pillows, but wooden planters, futon chairs, model scenery components, peat-free compost, caravan and campervan seating, outdoor seating pads and cushions, with much more currently in development.
“Our commitment to innovation, and the desire to find uses for more and more harvested materials, has led to the development of a revolutionary new mattress design,” Paul reveals, “and this breakthrough allows us to utilise all the waste foam we receive. Launched this year, the range has been incredibly well received, with demand now outstripping our material supply – in turn meaning that we’re actively sourcing foams from other avenues, thereby eliminating more problematic waste streams.”
Paul says that large order volumes are already coming through, with long-term commitments highlighting the success and popularity of the new line.
“Additionally, we are thrilled to announce our new Retailer programme,” he continues. “Due to increasing demand for recycling services through our Matt-Less division, this programme incorporates a rebate scheme. Retailers receive free freight and recycling for every mattress they purchase from our exciting new ‘alue range of recycled mattresses, enhancing and adding value to their consumer proposition. This initiative not only enhances and strengthens our offer, it also increases the number of mattresses being genuinely recycled, and poses the question, why wouldn’t you buy recycled?
“Furthermore, we’ve opened our new Reborn Mattress Outlet branded store, both online and at our Morley premises. Here, customers can view, try and purchase our products, along with other branded lines, with big savings against RRP, at exceptional prices designed to save money while promoting sustainability.”
Reborn’s pioneering efforts have not gone unnoticed, and the brand continues to garner more awards, from both UK and international quarters – accolades which “recognise and underscore our commitment to sustainability and the impact of our work on the environment and the economy”, says Paul.
Yet progress has been far from straightforward, he adds: “Despite our groundbreaking solution that effectively addresses the UK’s waste and landfill crisis, we receive no support directly from the Government or their agencies. This genuine, scalable solution – unlike any other – has
been developed and entirely self-funded, even though we collaborate with local agencies and are recognised as the industry leader.
“Ironically, while there is a constant stream of ‘initiatives’ aimed at solving the waste crisis and promoting sustainability, funds are often diverted to short-term vanity projects with minimal impact – that are unsustainable, and more importantly, not scalable.”
Paul embodies the ethos of Reborn. He passionately believes in doing the right thing for the environment, being socially responsible and putting principles before profit – even if these values, while admirable, create immense pressure, both financially and personally.
“At Reborn, our small but dedicated team work tirelessly to benefit everyone – the environment, the economy, and the public,” he explains. “This is our version of Love Island – where hard work, dedication and a love for sustainable practices drive us forward. We are immensely proud of what we produce, both in-house and through our collaboration with His Majesty’s Prison Service, which further underscores our commitment to social responsibility.
“As we continue to innovate and expand our product range, we invite you to join us on this journey. Together, we can make a tangible difference, reducing waste and creating a truly circular economy.
“Reborn is more than a brand – it’s a movement towards a more sustainable, ethical future. Be part of the change – support Reborn, and help us lead the way in responsible manufacturing. Together, we can create a greener, more sustainable world,” Paul concludes.
www.reborn-products.com
Paul Beckett asks: “Why wouldn’t you buy recycled?”
Enkev has been turning natural fibres into quality products for more than 90 years. Since its foundation in 1932, Enkev has become one of the world’s leading processors of natural fibres, transforming them into new and innovative products to be used in almost limitless applications …
Enkev says that the demands being made by manufacturers and consumers have never influenced products more than they do today –especially via social media. Ethically sourced, traceability, carbon footprint, end-of-life stories and fully biodegradable materials are all key features required by consumers.
“Here at Enkev we can offer products that not only meet but exceed consumer expectations, and with an eye on the future we are always looking to develop new materials with our manufacturing partners,” states the supplier.
Enkev’s PURe product, for example, is a natural and recyclable option for use as a PU foam replacement material. Matched by density to a wide range of foams being used today, it offers customers a simple way to reduce their reliance on PU foams, taking strategic steps to move them towards a more sustainable product build.
Produced using either plant or animal fibres, skilfully blended, and bonded using latex, the product is 100% plastic free, says Enkev: “According to the latest CO2 analysis carried out by an external source, our PURe products have a 4-20 x lower carbon footprint compared to PU foam. PURe is a ground-breaking, future-proof natural solution for businesses working towards the goal of carbon neutrality.”
The PURe product collection is available in FR, non-FR, and even an option approved by The Vegan Society, offering fully certified products for some of today’s most demanding customers.
“Our PURe (PU foam replacement) is the cleanest solution for wasteful and polluting PU foam,” says Enkev. “Now is the time to substitute with natural and biodegradable materials.”
PURe comprises purely natural materials, and is made from the waste and by-products of other industries. “Designed to fit your needs and your industry, PURe provides comfort, ventilation and durability,” says Enkev.
“We can all make a difference to the world around us, and it starts with talking small steps – simply remove 25mm of the PU foam currently used and replace it with PURe, to join Enkev on the journey to a better world.
“The Enkev Group has immense pride and passion for our position as a supplier of high-quality, high-integrity, responsible filling solutions, and our partnerships with GOTS (Global Organic Textile Standards) and The Vegan Society helps us take our ethical and traceable supply chain to truly unique levels.
“Continuing our commitment towards the NBF’s ethos to provide transparent, sustainable products, that are good for not only the industry, but the consumer, and the planet, our new PURe PU foam replacement product meets all these key points.”
www.enkev.com
Our PURe product is a natural and recyclable option for use as a PU Foam replacement, produced using either plant fibres or animal fibres, skilfully blended, and bonded using Latex then matched by density to range of PU foams resulting in a product that is 100% plastic free.
The PURe product collection is available in FR, Non-FR, and even a Vegan Society approved option offering fully certified products for today’s most demanding customers.
PURe ingredients are 4 to 20 times less CO2 polluting than PU foam. With an open celled structure for ventilation, durability, comfort, and flexibility.
Handy edging solutions
As a result of increasing demand from the market, Handy has developed a narrow-woven mattress tape edge, embracing natural, eco-friendly properties, while being fire retardant. The project resulted in the development of a bespoke wool yarn that promises to offer the strength of man-made yarns while being inherently FR, without harmful chemicals.
“Narrow weaving looms are designed primarily to work with polyester, polypropylene and similar man-made yarns,” states Handy. “These yarns either require FR chemical treatment and/or emit toxic chemicals if exposed to fire –FR chemicals have been linked to serious health conditions.”
Find Handy on stand F50 at this year’s Bed Show. www.handyltd.co.uk
Kayfoam introduces Fusion
Leading foam company Kayfoam, part of Leggett & Platt International Bedding, will introduce its latest innovations in technical comfort foams at the Bed Show.
Developed in partnership with Peterson Chemical Technologies in the US, these foams help to resolve age-old problems with conventional memory foam, says the supplier.Firstly, special infused additives with heat transfer properties are used to alleviate the build-up of excess heat and humidity, to provide a more comfortable sleep surface with all the benefits of pressure-relieving viscoelastic.
Secondly, some of the Fusion range features expandable graphite material to achieve flameretardancy standards, a cleaner solution to the industry standard, while all Kayfoam foams are backed by CertiPUR accreditation. Kayfoam will also reveal development areas designed to improve the sustainability of its
foam portfolio.
On top of that, the company has invested heavily in modern plant and machinery at its Dublin site to allow it to offer an “industryleading” portfolio of bed-in-box (BIB) products.
Kayfoam is now positioning its unique foam portfolio and BIB manufacturing capabilities to mattress manufacturers and to brand owners looking for best-inclass OEM BIB capabilities – for a show appointment, contact international sales and marketing officer Conor Stapleton at conor. stapleton@kaymed.ie or visit stand F90 at the event. www.kayfoam.com
Carpenter promises cooler comfort
Carpenter has a state-of-the art PU foampouring facility in Glossop, Derbyshire, complemented by the company’s Richbond block production, Carpenter Underlay, and its conversion and bedding divisions servicing the mattress, upholstery, leisure and mobility sectors with comfort solutions.
Carpenter strives to provide innovative solutions to offer consumers more choice, helping them have a more restful night. Carpenter’s team has listened to what is foremost in the mind of the consumer, and says it has set about developing exciting new products in response: “In this ever-changing climate, consumers are looking for a cooler, temperature-regulated night’s sleep, using products which are easier to recycle.
“Visit our stand to feel our graphite-infused foams which aid the transfer of heat away from the body, Celsius+ memory foam for comfort, and our supportive Aurora+ foam.
“Our Podz foam spring mattresses are designed to mimic a metal spring, to offer the comfort and support to enjoy a great night’s sleep. Unlike metal springs, they are a recycler’s dream, as no separation of the mattress layers is required at the end of life – just remove the cover and the mattress can be recycled or the layers repurposed. Podz foam springs can offer a unique proposition, being available in our full foam range, giving different feels (soft, medium and firm) and at varying heights.
“Our stand also features a mattress which has been designed by sixth form students at Ashton College, Greater Manchester. The students received a design project to develop a new mattress, brand identity and logo, and their innovation is impressive – a fabulous mattress with a cover featuring the latest colours and a thoughtful brand name.”
www.carpenter.com
Carpenter’s
Podz foam spring mattresses are
Best in the business
Each year, Furniture News’ Readers’ Choice Awards single out the trade’s favourite product and service providers, paying homage to the business partners that have really made a difference. NBF member companies are typically well represented among the winners, and this year was no exception …
Best Bed Supplier/Best Mattress Supplier: Hypnos
“For Hypnos to be recognised in the Furniture News’ Readers’ Choice Awards as the Best Bed Supplier and Best Mattress Supplier in this special anniversary year is a particular thrill for me, the business, and most importantly the whole Hypnos team,” says group MD David Baldry. “It follows two years of instigating changes where needed as to how we operate, and really listening to our customers’ needs.
“I’m extremely proud of what the Hypnos team have achieved this year, and to receive these two awards from our retailers is a fantastic result. Thank you!”
Best Bed Component Supplier/Best Machinery Manufacturer: Leggett & Platt
“Leggett & Platt would like to express our sincere appreciation to the readers of Furniture News, its staff, our customers, and everyone else involved, in us receiving these prestigious awards,” state L&P Springs UK’s sales manager Paul Hindle and commercial manager Adam Ball.
“At Leggett & Platt, our advanced bedding technology and commitment to a sustainable future provide superio comfort products to customers around the globe. Our dedication to supplying comfort products that are good for consumers and the environment has yielded extraordinary results – including being named Furniture News readers’ Best Bed Component
Supplier for the fourth consecutive year, and Best Machinery Manufacturer for the first time. To win two separate awards – one for the fourth year in a row – validates the relentless determination our employee-partners provide daily.”
Best Boxed Mattress Brand: Simba
“Winning the Readers’ Choice Award for Best Boxed Mattress is an incredible honour for Simba,” says CEO Steve Reid. “This accolade not only highlights the trust and satisfaction of our customers, but also underpins the brand’s promise to imagine and create innovative sleep technology that improves the daily life and health of every Simba user.”
Best for Staff Welfare: Sleepeezee
“This accolade highlights the brand’s dedication to fostering a positive and supportive work environment, ensuring that our staff are wellcared for and motivated,” states Sleepeezee. “We are immensely proud of our commitment to staff welfare, as we believe that taking care of our team is crucial to our success.”
Best
for Sustainable Thinking: Harrison Spinks
“We’re proud to have been recognised in this year’s Readers’ Choice Awards, and we sincerely thank everyone who has supported us,” says Harrison Spinks’ MD, Nick Booth. “Creating luxury beds and mattresses for our
valued customers which are ‘cut from a different cloth’ is what we are all about.”
Best Living Room Cabinet Supplier: Gallery Direct
“We are delighted to have won this award, and we would like to thank everyone who voted for us,” says Gallery’s commercial director, James Hudson. “Winning an award is always special, and is testament to the hard work of the whole team.”
Best Sofabed Supplier: Kyoto
“We are thrilled to have won this award for a second year running! Once again, we are grateful to all those who voted for us and the support received by our loyal customers this year – this really cements the hard work of the whole team at Kyoto,” says MD Nick Cancea. “We invite everyone to come with us on this exciting journey, and thank you again for your support and trust!”
Best Training Support: Sealy UK
“This accolade highlights Sealy’s training programme, which has set a new benchmark in the industry,” states the manufacturer. “The award is testament to the Sealy training team’s dedication to empowering retailers with the knowledge and skills necessary to deliver exceptional service to their customers.”
Best UK Bed Manufacturer:
Silentnight Group
“This accolade reflects the hard work and dedication of our entire team at Silentnight Group, as industry leaders,” states the bedmaker. “A huge thank you to everyone who voted for us, and to our loyal customers for their continued support.”
Best Marketing Support: National Bed Federation (NBF)
“Thank you to all the readers who voted for us,” says Simon Williams, head of marketing and membership at the NBF. “We are incredibly proud to have won the Best Marketing Support category in this year’s Furniture News Readers’ Choice Awards.”
Bed awards back in business
The Bed Industry Awards are back, giving the nation’s bed manufacturers, suppliers and retailers another opportunity to highlight their achievements from the past year. Ahead of the reveal of this year’s winners at the Bed Show gala dinner, here’s a refresher of this year’s categories and judges – and 2023’s deserving winners …
Since the Bed Show was launched, the Bed Industry Awards have served to showcase the best in inspiration, design and innovation from the UK’s top bed manufacturers, suppliers and retailers, growing in staturewith each passing year.
This year’s competition comprises eight categories – four for NBF member manufacturers and suppliers, and four for retailers that predominantly stock NBFapproved member brands.
The accolades of Bed Manufacturer of the Year and Supplier of the Year are once again for the taking by NBF members. These awards recognise the achievements and innovations at a company level.
Returning for 2024 is the coveted Bed Product of the Year, which includes mattresses, headboards, frames and sofabeds, and Component Product of the Year, awarded to the supplier with the most innovative component product or machine used in manufacturing a finished product.
On the retail side, recognising the contributions of the independent retailers, Small NBF Retail Champion of the Year returns for retailers with four stores or fewer, and Large NBF Retail Champion of the Year for retailers with 5-20 stores. These awards are open to all retailers signed up to the NBF’s Retail Champions Scheme, which supports businesses whose product offer is from at least 50% NBF-approved member brands.
Businesses with more than 20 stores can enter the National Bed Retailer of the Year Award, and businesses where at least 80% of the sales are via the internet are eligible to enter the Online Bed Retailer of the Year Award.
The awards provide an opportunity for entrants to highlight their achievements from the past year. The annual gala dinner and awards ceremony takes place on the first day of the Bed Show, and attracts over 400 industry guests. This year’s ceremony will be hosted by the start of the BBC’s Strictly Come Dancing, Anton Du Beke (a one-time bed salesman himself). The awards, gala dinner drinks reception and live band are sponsored by Hypnos.
NBF executive director Tristine Hargreaves says: “The NBF’s Bed Industry Awards are among the most coveted accolades for the UK and Irish bed trade. Winning an award sets you apart from your competitors and is an excellent opportunity to further promote your business and achievements.”
This year’s winners and highly commended entrants will again feature in a special Bed Industry Awards supplement in November’s Furniture News.
Bed Manufacturer of the Year
Recognising achievements and innovations at a company level
Judges: Brian Ahern (The Furniture Makers’ Company), David Fitzsimons (Oakdene Hollins) and Jonathan Hindle (BFC)
Last year’s winner: Jay-Be
Supplier of the Year
Recognising achievements and innovations at a company level
Judges: Brian Ahern (The Furniture Makers’ Company), David Fitzsimons (Oakdene Hollins) and Jonathan Hindle (BFC)
Last year’s winner: The Vita Group
Bed Product of the Year
The best manufacturer product on show
Judges: Steve Adams (Mattress Online), Sue Davies (Sue Davies Design Solutions), Paul Farley (Furniture News), Joanna Fielding (AIS) and James Dunne (Prestige Beds)
Last year’s winner: Centurial 3, Sleepeezee
Component Product of the Year
The most innovative component product or machine on show
Judges: Natalie Armstrong (Sealy UK), Danny Blackmore (Silentnight) and Dave Morris (Sleepeezee)
Last year’s winner: ECO₂Blend Fibre, John Cotton Nonwovens
Small NBF Retail Champion of the Year
For retailers with four stores or fewer
Judges: Bernard Eaton (Greenwood Retail), Jarrod Bird (Interiors Monthly) and Dan Squires (Big Furniture Group)
Last year’s winner: Peter Betteridge – Your Bed Expert
Large NBF Retail Champion of the Year
For retailers with 5-20 stores
Judges: Bernard Eaton (Greenwood Retail), Jarrod Bird (Interiors Monthly) and Dan Squires (Big Furniture Group)
Last year’s winner: Sussex Beds
National Bed Retailer of the Year
For businesses with more than 20 stores
Judges: Bernard Eaton (Greenwood Retail), Jarrod Bird (Interiors Monthly) and Dan Squires (Big Furniture Group)
Last year’s winner: Dreams
Online Bed Retailer of the Year
For businesses transacting at least 80% of their sales via the internet
Judges: Bernard Eaton (Greenwood Retail), Jarrod Bird (Interiors Monthly) and Dan Squires (Big Furniture Group)
Last year’s winner: MattressNextDay
Well done also to last year’s winners in the Ad of the Year (Prestige Beds), NBF Member Sales Agent/Rep of the Year (Justin Read) and Lifetime Achievement (Jessica Alexander) categories. www.bedshow.co.uk/awards
How well do you sleep? What might help?
Very well, on a new Hypnos pocketsprung mattress
Anthony Joyce (Wolf Components)
Really well actually. You have to learn to let go – what are you going to do when you’re sleeping, other than recharge and reenergise? – so try and be the best sleeper you can be
John Pattison (Sterling Furniture Group)
Beautifully, because I have a gorgeous Heal’s bed and mattress!
Hamish Mansbridge (Heal’s)
Very well, thanks to my Mammoth mattress, of course! I’m also now using the incredible tech soon to launch in our new SmartPillow later this year. As I touched on in a recent video on LinkedIn, I’m also very careful over my evening food consumption – managing my blood sugar levels to help me wind down towards sleep
John Tuton (Mammoth)
Sorry but I sleep very well. Maybe I’m just happy and content
Paul Irwin (Wayside Living)
I get a solid four hours most days
Ashley Hainsworth (Flair Furniture)
A common question from our customers! I’m not a big sleeper, but as long as I get 2-3 hours’ decent sleep, I’m happy. My wife not kicking me for snoring would definitely help
Brian McCann (DFI Beds)
Like a baby … I’m on a Sleepeezee
Centurial 03!
Daryl Drylie (sales agent)
When routine slips, my sleep quality suffers. I tend to sleep well for 7 hours (my French Bedroom mattress and bed helps!), a consistent routine of 10pm bed, 5am up, starting the day with a gym class – discipline is underrated! When my head hits the pillow each night I know I’ve left nothing on the pitch, sleep arriving quickly to recoup. The coffee my partner brings me each morning is the real key to making the 5am starts more manageable
Holly Yates (French Bedroom)
I don’t sleep well, thanks to my youngest son being a rubbish sleeper. The supplement 5-HTP is good to calm your brain down and get to sleep without any hangover
Phil Gant (PG Agencies)
Carpenter provides innovative solutions to offer consumers more choice and to help them create comfortable and supportive surroundings. In this ever-changing climate consumers are looking for products which offer a cooler environment, are easier to recycle, but do not compromise on feel and comfort. Visit our stand to see our collection of innovative mattresses designed to meet the consumers’ latest wishes. We are also excited to show a mattress designed and developed by the students at Ashton 6th Form College as part of their Project Week, sponsored by Carpenter.
