Furniture News #357

Page 1

The essential guide to the UK domestic furniture and furnishings trade #357 December 2018 | www.furniturenews.net

Bowood Night by Rowico

BY THE SEASIDE Habitat wows Brighton

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COMMERCIAL SENSE

CONTENT MANAGER

La-Z-Boy’s claim to fame

Mike Kingsbury reveals all

20/11/2018 15:50 15:50 19/11/2018


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018 09:16

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INFORMATION ON THE COVER Editor-in-chief Paul Farley 01424 776101 paul@gearingmediagroup.com Twitter @FurnitureNewsED

“Applied correctly, small gestures of appreciation can go a long way”

Sales and marketing director (Furniture News portfolio) Sam Horscroft 01424 776100 sam@gearingmediagroup.com Twitter @FurnitureNewsAD Sales executive Caroline Littler 07861 231461 caroline@gearingmediagroup.com Production manager James Ash 01424 775304 james@gearingmediagroup.com Production assistant Mike Beales 01424 775304 mike@gearingmediagroup.com Digital production assistant Nyall McCurrach 01424 775304 nyall@gearingmediagroup.com Copy administrator Steve Merrick 01424 776108 production@gearingmediagroup.com

COMMENT

F

or a moment, step out of the

might not be a deciding factor in ensuring

professional and into the personal,

attendance, but there’s a cool logic to

and answer this question – are you a

making visitors’ days as free of unnecessary

loyal customer?

expenditure as possible, perhaps leaving

More specifically, do you value any

them better disposed towards striking those

retail brands highly enough to shop from

bigger deals on the floor, and more likely to

them, time after time? Perhaps you swear

pay the event a return visit next year.

by the delivery and early-deal benefits of

Or consider another anecdote I heard,

being an Amazon Prime member, or flash

about an independent retailer who, a few

your supermarket loyalty card at every

days after each big purchase, sends the

opportunity to add points to the pile? Either

customer a bunch of flowers, wishing them

way, you’re not alone – recent YouGov

well with their new furniture. It seems such

Editorial director John Legg 01424 776104 john@gearingmediagroup.com

research found that three quarters of us are

a small gesture, and the costs involved must

members of a loyalty programme.

be minimal – but it struck me how such a

Publisher Nigel Gearing

likely to make or break your decision to buy – retailers have to get everything else

Perhaps you offer customers coffee

Accounts Wendy Williams 01424 774982 wendy@gearingmediagroup.com

right first, from quality and range to price

while they browse, or send them money-

and service, before loyalty initiatives even

off vouchers on their birthday. Maybe you

register. But few would deny that they’re

pledge to give a little back to charity with

Magazine subscriptions (UK-£65, Europe-£85, RoW-£95) 01424 774982 subscriptions@gearingmediagroup.com

nice to have, and, from the business’ POV,

each sale, or you have your own version of a

they’re proven to drive sales.

loyalty card. It all helps.

Connect VIP packages (UK-£95, Europe-£110, RoW-£120) 01424 774982 subscriptions@gearingmediagroup.com

appreciation can go a long way. In his book,

for any repeat business to come through,

The Psychology of Price, Leigh Caldwell

it can be easy to overlook the importance

writes: “People who have been given some

of engendering customer loyalty. But,

Repro, print and distribution Stephens & George

unconditional gift or assistance are likely

recognising that it’s generally easier (and

to reciprocate by spending more money in

cheaper) to retain customers than to find

return, or making a purchase they might not

new ones, surely it makes sense to go that

otherwise have made.”

extra mile to look after them?

Proofreader Keith Fitz-Hugh

Gearing Media Group Ltd 4 Red Barn Mews, High Street Battle, East Sussex TN33 0AG ISSN No: 1475 - 3731 © Gearing Media Group Ltd 2018 General information No part of this publication may be reproduced without the specific prior written agreement of the Publisher and may not be stored on any type of retrieval system. Furniture News/ Gearing Media Group Ltd accepts no responsibility for variations in colour reproduction. Special colours (Pantone etc) can be catered for with prior arrangement. Some elements of the editorial content in this publication are submitted by the trade, however, all efforts are made to ensure that the editorial remains true to fact and unbiased. Monies may have been accepted to offset the costs of colour reproduction. Gearing Media Group Ltd reserves the right to alter without prior notice any content other than customers’ advertisements. No correspondence will be entered into regarding altered or adjusted editorial content. The editor’s decision is final. All material submitted for inclusion in Furniture News is done so entirely at the owner’s risk and no responsibility is accepted for the safekeeping or return thereof. Advertiser information is reproduced in good faith and Gearing Media Group accepts no responsibility in respect of adverts appearing in the magazine, and the magazines expressed do not necessarily reflect the publisher’s views. The Publisher accepts no liability for any loss arising from an advertisement’s late or non-appearance.

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Admittedly, schemes like this are rarely

Applied correctly, small gestures of

B2C customer loyalty schemes might

warm, unexpected action could help create real feelings of loyalty towards that store.

In an industry where it can take a while

Adding value to your business

seem detached from the sort of trading that

transactions doesn’t have to break the

goes on in the B2B world – we tend to be

bank. Just consider how brands manage to

handling other people’s money, for a start

secure your loyalty as a consumer (and as a

– but many of the psychological factors

person!), then find a version of that which

involved surely apply to both.

works for you and your customers.

We’re all people, after all, doing business with other people. And (Brexit aside, for now) we love getting a good deal. Take the hospitality that’s offered when you visit a trade show. It might be free parking, discounted hotel rates, or a free lunch (I once attended an exhibition where snacks were dispensed through the aisles by bicycle-drawn carts!). Alone, these

Paul Farley Editor-in-chief T 01424 776101 E paul@gearingmediagroup.com Twitter @FurnitureNewsED

20/11/2018 15:50


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Contents | 5

ON THE COVER

THIS ISSUE

7

The essential guide to the UK domestic furniture and furnishings trade #357 December 2018 | www.furniturenews.net

Partner Comment

16 News 22 On Location 26 Resources Bowood Night by Rowico

BY THE SEASIDE Habitat wows Brighton

COMMERCIAL SENSE

CONTENT MANAGER

La-Z-Boy’s claim to fame

Mike Kingsbury reveals all

FrontCover357.indd 1

19/11/2018 15:50

The charcoal colourway of Rowico UK’s (www.rowico.co.uk) Bowood Night will be joined by a daytime variant at the January Furniture Show (p34)

CONTRIBUTORS 07

30 Profiles 42 January Furniture Show (Preliminary) Preview

La-Z-Boy UK (30)

50 Living Room 52 Out & About 54 Beds & Bedroom 56 Dining Room

Kate Pilling reflects on her first year on the January Furniture Show team

26

60 Furnisher 62 Showtime 76 Designer 81 Last Word

The Young Furniture Makers exhibition (52)

Habitat Brighton (22)

Salience’s Michael Robinson explores the impact of Google’s latest algorithm

At Furniture News, we want to bring you the most relevant content and offers. Scan this QR code with your phone’s camera – or visit www.bit.ly/fn-in – to opt into the communications you’d prefer to receive (including the printed magazine)

FN357_Pages.indd 5

The Furniture Trade Directory The indispensible guide for UK suppliers and retailers, in print and online www.gmgconnect.com

20/11/2018 15:50


www.gallerydirect.co.uk | T 01795 439159

LUXE LIVING If you’re looking for boutique style living, look no further than our latest collection of gorgeous velvets and luxury accents. Bold statement colours create a focal point, with sumptuous upholstery to contrast with sleek metallics and opulent mirrors and wall dÊcor.

13-15 January 2019

20 - 23 January 2019

3 - 7 February 2019

Home Classic | Stand F47

Hall 3 | Stand 3-L20

Hall 8 | Stand 8E06-F07

Olympia London

NEC Birmingham

NEC Birmingham

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Partner Comment | 7

Learning the ropes January Furniture Show is the industry’s largest furniture and

The to-do list is never-ending, with new launches, adverts,

interiors show – and one that I had never heard of until I started

previews, tickets, emails, social media posts, PPC advertising,

my job as a marketing executive at Clarion Events just over a year

website updates, working with exhibitors and more, so it’s safe to

ago. For me, the last 12 months have been a (rather steep) learning

say there’s never a dull moment while marketing the show!

curve, discovering the nuances of the furniture industry and the

My foray into furniture and events has not been without its challenges, but I have found that hard work is recognised and

events trade at the same time.

rewarded – since starting at Clarion I have been delighted to get a promotion, and to have won a place in Exhibition News’ 30 Under

“I have been lucky enough to learn from some of the best names in the business”

Thirty Class of 2018. I have found colleagues in the furniture and events industries who are passionate about their work, happy to help, and keen to teach. The best part of my job is seeing visitors arrive at the NEC, and hearing the buzz around the show which means people are doing business.

The show stands out from others – set apart not only by its scale, but also by the vast array of quality products on display.

Which reminds me – registration for the January Furniture Show is live at www.januaryfurnitureshow.com. See you in January!

From upholstery to cabinet, dining to beds, lighting to accessories, there is something for every taste, budget, and requirement. Add to that an overwhelmingly positive sentiment from visitors and exhibitors alike, and perfect timing at the start of the year, and you have the recipe for the most important event in the furniture calendar – it really is a must-attend. I have been lucky enough to learn from some of the best names in the business, as Laraine [Janes], Theresa [Raymond] and Steve [Richards] continue the process of handing over the show to new management. With my (hopefully) fresh perspective, and their incomparable combined experience, we are working together to develop the show, while maintaining the no-nonsense attitude and

Kate Pilling is senior marketing

strong event identity that the industry has come to expect.

executive at Clarion Events’

The main aspect of my job is getting the right people through the doors of the NEC on that third weekend in January. That

January Furniture Show, taking

means coming up with new and exciting ways to shout about the

place at the Birmingham NEC

show – such as new developments. New for the 2019 edition, we

from 20th-23rd January 2019.

have Light at January Furniture Show – a show within a show, the new home for decorative lighting in the UK – and Beds at January Furniture Show, a newly expanded beds sector featuring some of the biggest names in the market.

Our Media Partners Exclusive UK Member

Furniture News supports the aims and objectives of ACID (Anti Copying In Design) which is committed to fighting intellectual property theft

Official Media Partner

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16 | News

Sainsbury’s H1 growth driven by Argos synergies

Buoyant certified to new standard Buoyant Upholstery has been confirmed by the Furniture Industry Research Association as the latest company to gain certified

Sainsbury’s H1 results (to 22nd

status under its Compliance Scheme for the

September 2018) reveal underlying

Fire Performance of Upholstered Furniture.

profit growth of £51m, driven

Buoyant’s manufacturing site was

principally by synergies with its Argos

audited to ensure due diligence procedures

business, which were delivered ahead

covering all facets of production were not

of schedule.

only in place, but were robust enough to

Sainsbury’s opened 60 Argos stores

meet the requirements of the FFFSR. This

in supermarkets during the half,

included checking the process management

bringing the total to 251 – plus 233

systems, control of materials, traceability,

order collection points in supermarkets

compliance testing, labelling and crisis

and convenience stores. It also opened

management.

a Habitat store in London’s Westfield

Glen Ainsworth, development director

From left: Buoyant’s compliance administrator Marius Munteanu; FIRA general manager Phil Reynolds; and Buoyant’s development director Glen Ainsworth Furniture & Furnishings (Fire) (Safety)

Shopping Centre, and implemented a

at Buoyant, says: “Compliance and safety

Regulations. As a member of FIRA we are

leaner management structure.

is always at the forefront at everything

pleased to have achieved certified status

we do here at Buoyant Upholstery. The

under the fire compliance scheme, which

says: “The market remains very

independent audit reviewed our materials,

will also reassure our customers that both

competitive and we are transforming

traceability, labelling and systems to ensure

our approach and systems in relation to FR

our business to meet rapidly changing

they comply with the requirements of the

compliance are robust.”

Boxed mattress CEO wins regional award

Difficult summer gives way to optimism, says BFM

Group chief executive Mike Coupe

customer needs. We have delivered a solid H1 performance and profit has increased because we have delivered significant Argos synergies ahead of schedule. Sales of food and general merchandise were boosted by the hot summer, but general merchandise margins remain under pressure.

The BFM’s latest State of Trade data

“Our proposed combination with

analysis shows a growth in confidence – but

Asda will create a dynamic new player

signs of a difficult summer were revealed

in UK retail, with the ability to further

in incidences of short-time working and

lower prices and to reduce the cost of

redundancies. The overall picture compared

living for millions of UK households.”

to last year’s data continues to be seen as less than desirable, but by a far smaller

Harrison Spinks to host winter charity ball

amount than in the previous two surveys – in fact, the BFM says the view of the general CEO of online boxed mattress retailer

situation compared to four months ago is

Otty Sleep, Michal Szlas, was named

more positive by a significant balance. Both new order intake and the volume

Bed manufacturer Harrison Spinks is

Entrepreneur of the Year at the 2018

to hold a black tie Northern Winter

Yorkshire Post Excellence in Business

of output improved far more than was

Ball next year in aid of The Furniture

Awards, an annual event which

predicted in June this year, with more than

Makers’ Company. The event will take

celebrates innovative businesses

half of the respondents expecting gains in

place on 7th February at Hornington

and entrepreneurs from across the

both orders and output approaching the

Manor, a Grade II listed manor house

Yorkshire and Humberside region.

Christmas period. The BFM knows from

Michal says: “It’s been a really

anecdotal information that the summer

exciting 2018 for Otty, which has

heatwave had a major adverse effect on

Jonny Westbrooke, CEO of The

been highlighted by our turnover

trade for many businesses, and suspects

Furniture Makers’ Company, says:

growth, increasing staff numbers

that much of the improvement shown in

“The Winter Ball is open to anyone and

and expansion into Europe. It was a

this survey came in the latter period.

everyone involved in the furnishing

very competitive category and I feel

industry and a great excuse to get

honoured to have been recognised

reflected in the number of companies

dressed up to the nines and raise some

as one of Yorkshire’s leading

reporting having to implement shorter

money for the industry’s only dedicated

entrepreneurs. While the award has my

working times. Rising material input costs

charity. We’d like to say a big thank

name on, it’s one dedicated to the Otty

are still a concern, but saw the lowest

you to our corporate member Harrison

team – all of whom work hard daily to

reported figure since October 2016. A

Spinks for hosting the event in such a

make the company so successful.”

portion of companies increased their

and hotel venue that sits in the grounds of Harrison Spinks’ farm.

spectacular venue, and we look forward to seeing you there!”

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The company was also recently awarded its first NBF award.

This initial difficult trading period is

product prices in the last four months, but a quarter reporting reduced margins.

20/11/2018 15:50

DarDec


Find us at the January Furniture Show 2019 20-23 January | Hall 3 | NEC Birmingham sales@darlighting.co.uk | darlighting.co.uk | 01295 672200

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18 | News

FIRA expands laboratory

Introducing The Furniture Awards 2019 judging panel start-up called Uno, and led to him working

FIRA International has opened

with ScS and DFS, before joining AHF eight

a newly-expanded flammability

years ago. Since leaving the Anglia Regional

laboratory within its UKAS-accredited

co-operative, AHF has become the largest employee co-operative of its kind in the UK.

facilities in Hertfordshire. The expansion gives the company’s

Matt Hesketh

Malcolm Walker

Returning to the panel is regular judge

experts four flammability cabinets in

Malcolm Walker. Having spent the last 20

which to test domestic and contract

years directing buying activities at Furniture

furniture, including all types of

Village – and over 20 years prior to that

upholstery, foams, fillings and

with the Maple, Waring & Gillow business

mattresses.

– Malcolm now runs his own consultancy business, FIRST (Furniture Industry Retail

Howard James, operations manager of testing services at FIRA

Rob Scarlett

Ross Beveridge

Sourcing Today) MW, and works with the likes of Furniture Village and Sterling on

International, says: “We’ve been

product design and development.

seeing an increase in demand for

The Furniture Awards will return to the

our testing services since 2017, and

January Furniture Show in a few weeks’ time.

Also returning is furniture designer

decided that the time was right to

Created to celebrate the suppliers of some of

Rob Scarlett, founding director of design

make a further significant investment

the best furniture and furnishing products

consultancy Scarlett Furniture & Print, which

in our capabilities.

launched at the exhibition, the awards are

creates commercial designs for high street

assessed each year by a panel of eminent

retailers, wholesalers and sourcing agents.

industry leaders, buyers and designers.

Over a 15-year career, Rob has worked with

“Alongside investing in equipment we’re also investing in our people, recruiting additional testing experts

New judge Ross Beveridge is MD at Archers

Willis & Gambier, Nathan Furniture and Mark

to ensure we make the best use of our

Sleepcentre, Scotland’s largest independent

Webster, and has launched ranges through

additional capability to support our

bed specialist, and has been instrumental

Heal’s, M&S, Furniture Village, And So To

customers.” FIRA International is also

in repositioning the brand from budget to

Bed, John Lewis, and, more recently, Source

expanding its structures department,

higher-value offerings.“I am honoured

By Net.

with additional investment in further

having been asked to be a member of

machines which test safety, durability

this year’s judging panel,” he says, “and

awards co-ordinator Paul Farley, editor-in-

and stability.

I’m really looking forward to seeing the

chief of Furniture News. The most promising

innovative and creative designs once again

entries will be shortlisted for on-site

produced by the very best the furniture

inspection before the winners are announced

industry has to offer.”

on the show’s opening day. January Furniture

Carpetright “heavily impacted” by restructure

Next is Matt Hesketh, MD of independent

As always, the panel will be chaired by

Show exhibitors can enter the awards,

furniture retailer Anglia Home Furnishing

sponsored in 2019 by the BFM, via their

(AHF), whose 25-year career began in a

online manual until 7th December.

H1 trading was “heavily impacted by disruption caused by the group’s restructuring announcements” states Carpetright in its latest trading update, covering the period ended 27th October 2018. LFL performance remained negative in Q2 yet saw some improvement as the restructuring activity began to take effect. During H1, Carpetright closed 65 underperforming UK stores, and a further six are expected to close before the end of the month. However, the retailer remains confident of achieving the £19m of annualised benefits which were announced as part of the group’s recapitalisation in May. Chief executive Wilf Walsh comments: “This is a transitional year for Carpetright as we work through our restructuring plan. I am pleased to report that this activity is firmly on track and has started to yield benefits.”

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NBF sets new mattress re-use and recycling targets The National Bed Federation (NBF) has

96% of spring units, 85% of foams, 42%

published its first policy document on the

and 31% of polyesters and woven textiles

use and sale of used mattresses, components

respectively, and zero non wovens are being

and materials. The policy aims to provide

recycled – but it also confirms that both 4%

guidance on best practice, based on current

of spring units and 5% of foam are being

processes. Simultaneously, the NBF is also

sold on for re-use, in many cases back to the

publishing a report commissioned earlier

bed trade, supporting the NBF’s belief that a

this year from environmental expert Oakdene

policy was needed.

Hollins, which looks into recycling rates of

The policy seeks, at the very least, for

mattresses by component part and sets an

any re-usage of components to be clearly

ambitious goal of 75% diversion from landfill

declared. The policy also proposes fillings

of old mattresses by 2028.

that have gone through a remanufacturing

“Oakdene Hollins has been working with the NBF on measuring mattress recycling rates since 2014 but we realised breaking

process which involves appropriate cleaning, testing or mixing with other materials. The NBF’s target of 75% diversion from

it down into component parts would give

landfill by 2028 has also been proposed by the

us more insights,” explains NBF president,

federation’s Circular Economy Committee,

Tony Lisanti. The report indicates that of the

after close consideration of the current

currently estimated 15-20% of mattresses

recycling rates by the industry and local

that are diverted from landfill to recyclers,

authorities.

20/11/2018 15:50

Harrison 11931_


Since 1840, sleep has been our craft. Let us take you on a journey from our farm to our factory to discover how we’re changing the way the world sleeps. Tune into our new TV advert launching Boxing Day.

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See all this at the January Furniture Show! • • • •

7 NEW bedroom collections in 87 pieces 5 NEW dining collections in 101 pieces 8 NEW mirror designs 3 NEW chair designs

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First look at our 2019 launches One of the new collections launching at the January furniture show is RA for bedroom and dining. The oak top and Dove Grey painted finish are sure to make this a popular choice for 2019.

THE BIGGEST YET We’re coming to the January Furniture Show with some really big news, including an exciting new brand set to shake up how you sell furniture. Join us for our biggest show yet on Hall 4 Stand D20 & C24

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Order today from Kettle Interiors 01536 444960 kettleinteriorsagencies.com Order in Ireland from Decor Furniture 028 3844 6000 decorfurintureltd.com

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22 | On Location

ON LOCATION:

Habitat, Brighton Part of Brighton city centre’s 1.3 acre Hannington Estate redevelopment, Habitat’s newest standalone flagship store is its third largest in the UK. Created by Habitat’s in-house design studio, and featuring over 3000 products, the store is the latest iteration of a retail brand that dates back to 1964, and joins an estate portfolio of three other flagships, plus 11 Mini Habitat stores in Sainsbury’s supermarkets.

Address: 23-25 North Street, Brighton BN1 1EB Opened: 9th November, 2018 Footprint: 6500ft2

The Brighton store is Habitat’s newest city-centre flagship in 10 years

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On Location | 23

The layout encourages customers to take their time, says visual merchandising manager Amy Rich

“This is our first city-centre flagship store for 10 years, so a really exciting development for Habitat and an example of how we’re evolving store formats and services to suit how customers are shopping for homewares,” comments Habitat MD Clare Askem. “As our digital sales go from strength to

“The interior design here is stripped right back so there are minimal visual distractions”

vision for the North Street element of the redevelopment project was to extend the premium retail offer already found in East Street and attract the very best brands to Brighton. “This first new store opening demonstrates that if you create the right environment for retailers, they will come. Habitat leads the way with affordable,

strength, we’re also seeing customers who want to shop in an immersive environment

delighted to see us back. We’re now looking

contemporary and stylish homeware and

and touch and feel the Habitat products

forward to making this store a real design

they have been a pleasure to deal with on

we create. Our long heritage with Brighton

hub for Brighton by creating an inspirational

this project, embracing the creative spirit of

means we have many fans who have been

atmosphere in which to shop, with

Brighton and the entrepreneurial nature of

asking us to return with a city-centre

regular local collaborations and customer

the Lanes, which, because of its diversity,

store, so we felt that to launch our first

workshops to hero the creative spirit of the

attracts shoppers from all over the world.”

inspirational flagship environment would

city.”

really work here. “Since we’ve opened our doors we’ve had a phenomenal reaction from customers

Andrew Foulds, portfolio director at

Layout and decor

Redevco, the owner and developer of the

The store is housed across ground and

Hanningtons Estate, comments: “Our

basement floors, and sports a pared-back industrial vibe. Metallic piping is left

The ground floor is mainly allocated to dining, tableware, upholstery and home accessories

exposed along with raw concrete surfaces and exposed brick walls painted white to create a pure interior framework. Customers are first greeted by a central cobalt blue metal stairwell, a glass wraparound balustrade allowing them to see directly down into the larger basement level from street level. A dramatic lighting installation – which will be changed regularly with new designs – hangs above this staircase. Oak flooring runs throughout the store, but to the right of the entrance a chequerboard tile floor outlines an installation space within the windows that will house special collections, workshops and events. The ground floor is mainly allocated to dining, tableware, upholstery and home accessories. Downstairs, a glass ‘goldfish bowl’ halfway down the stairs allows an

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24 | On Location

uninterrupted view into the basement

Brighton artists at Habitat Sophie Abbott, Lauri Hopkins and Becky Blair with their rug designs

below, which features bedroom furniture, office, and textiles. Black and white chequerboard flooring is also used towards the back of the store within a bright lighting department to visually attract attention and draw customers further into the basement space. “It’s been important for us to give each new store a unique personality that feels relevant to the building and location it’s in, but with each project we’ve created a very pure white base that will really showcase the products, colour and bold pattern we create,” comments Matthew Long, Habitat’s senior designer. “The interior design here is stripped right back so there are minimal visual distractions – no large digital screens, imposing fixtures or dramatic architectural details, so that customers focus on the products themselves. The layout too has been designed to draw you down towards the larger basement level to see the wider collection, so we’ve incorporated glass surrounds for light flow, light oak flooring, a lighting installation and the dramatic blue handrail to as you enter the store immediately make you aware that there is more to explore downstairs.” Fixturing too is minimal, with strippedback frameworks, open shelving and tabletops to present a wide range of different product styles alongside each

“Our long heritage with Brighton means we have many fans who have been asking us to return with a city-centre store”

other. “We’ve aimed to punctuate the journey

helping to explain product features and highlight additional options from Habitat’s 4500-strong online collection – following a comprehensive upgrade of the Habitat website, around 65% of the retailer’s sales now originate online. Habitat has also unveiled a collaborative project partnering with local artists from the area. Working with Sophie Abbott, Becky Blair and Lauri Hopkins, artwork has been

customers to touch and feel products, and

translated into a limited-edition series of

through the whole store with drops of

are ideal for the customer who likes to

rugs that will be available in-store. The

exciting and colourful collections which

take time to shop and make their creative

retailer plans to continue this project each

reflect us at our most Habitat,” comments

decision – especially with our handcrafted

year, asking local artists to submit artwork

Amy Rich, Habitat’s visual merchandising

products, which differ from piece to piece.”

to be turned into products that will feature

manager. “Long tables with heavily stacked product give a marketplace feel, encouraging

in the Habitat collection. People and partnerships A total of 17 Habitat staff work in the store,

www.habitat.co.uk/brighton

Habitat has partnered with local artists to create limited-edition pieces

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Celebrit


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26 | Resources

Thanks to a new Google algorithm, sites across the web have seen significant drops in organic visibility over the last few months – and furniture companies are no exception, says Salience’s Michael Robinson …

E-A-T up to make a difference online Google’s E-A-T update has a lot to answer for. Those not immersed in the Google universe probably wouldn’t have heard of E-A-T, which stands for Expertise, Authority and Trust. In short, this means Google is placing even more emphasis on site content and its trustworthiness, so it’s important to look at metrics that measure these qualities of a site. Because of this, many sites may be seeing drops in SEO visibility [described by Searchmetrics as “composed of search volume and the position of ranking

“Are you influencing users with opinion, or fact? Do you have the signals to show that you know what you are talking about, and are you qualified to pass on your opinion?”

the site.

We went on to consider the various strands of content each site has, and their potential effect. Interestingly, seven of the 10 winners offered consideration-based content – content which is presented to users in the consideration part of the purchase funnel. In this instance, the material centred on buying guides that attempt to assist the user by answering any questions they may have before they go on to complete a purchase. Five of the 10 losers did not offer such content, making it fair to conclude that the

keywords”] following the update, if they have little-to-no user-focused content on

disappointing result.

and see tangible improvements. We know that the E-A-T update has

correlation may well suggest the increased importance of useful, user-focused content. Digging deeper, we’ve looked to see if our

Of the companies we’ve analysed,

been implemented to reward sites that are

the ones we believe to be worst affected

promoting authority-led content. Are you

winners’ guide and blog content is written

directly by the algorithm changes YoY are:

influencing users with opinion, or fact?

by industry experts and influencers, and

maisonsdumonde.com (-55%); time4sleep.

Do you have the signals to show that you

here we’ve witnessed surprisingly little

co.uk (-41%); mattressonline.co.uk (-35%);

know what you are talking about, and are

correlation, with only one of 10 even stating

and furniturevillage.co.uk (-30%).

you qualified to pass on your opinion? This

who the author is.

Why? Google never gives away the

may be through on-site content qualified

This has left us scratching our heads –

specifics of algorithm updates – often, they

through site metrics in the market, or as

consideration content is important, but

won’t even announce there has been one.

an author qualified through their digital

perhaps there’s no necessity for it to be

The whole industry is currently toiling away

footprint or the content itself, by linking to

written by someone with a significant digital

to try and figure out what is causing decline.

trusted sources.

footprint, so long as the content is factual

One would hope to find a correlation

We looked at a couple of different metrics

and reliable. A further trend we noticed is the

among those seeing the most significant

that could prove this, taking 10 winners and

losses and those seeing the most significant

analysing their sites, comparing authority

importance of intent-led content for the

gains. In theory, if there is an algorithm

metrics and on-site content against 10

winners. Sites that have consistently seen

that searches for a signal to influence an

losers.

a loss in visibility have sparse content on

organic decline, then there must also be

Metrics like domain authority, number of

both top-level and sub-level category pages,

sites that have seen an increase – so, just

referring domains, trust flow and citation

while those that have seen an increase boast

like our biggest losers, we also have our

flow have been used. In short, they are

significantly more content across the board.

biggest winners in terms of SEO visibility

indicators of a site’s content performance,

YoY: furniture123.co.uk (+483%); happybeds.

and generally a higher score in any indicates

for a wide variety of terms. On-page content

co.uk (+153%); leekes.co.uk (+102%); and

trustworthiness.

allows search engines to semantically link

bedfactorydirect.co.uk (+102%). By understanding what these winners have done, losers can replicate their actions

And from this comparison, we can

Category pages have the potential to rank

what you sell to what the customer wants

see that there is no trend between the

– those losers that have little or no content

winners and losers across all of these – a

are giving Google nothing to use.

THE AUTHOR Michael Robinson is the sales and marketing co-ordinator at Salience, a Chester-based search marketing agency which has provided services for household names, challenger brands and ambitious start-ups across retail, lead generation, finance and charity since 2009. www.salience.co.uk

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30 | Profile

One of the campaign’s characters, Jerry, reflects the brand’s bestestablished demographic

La-Z-Boy takes the initiative Are you sitting comfortably? As furniture brands go, few are more recognisable than La-Z-Boy – but despite being a household name in the US, it has to date largely failed to resonate with UK consumers. However, a new advertising campaign, developed in line with extensive research by the brand’s new owners, is already going some way towards changing that situation, explains UK marketing director Mark Draper … It may be big in America (its fame further

detailed consumer research, Connoisseurs

Friends), but La-Z-Boy’s UK activity has

of Comfort – which rolled out in print,

been a different story – for a long time the

online and on TV – features a selection of

brand has failed to gain significant traction

characters which reflect various aspects of

with consumers.

the brand’s appeal.

However, after eight years of national

Mark Draper

Founded in 1927 in Monroe, Michigan, LaZ-Boy Inc was instrumental in the creation

Developed in line with findings from

fuelled by an appearance on the sitcom,

From a young family to a pet kitten –

exposure through UK and RoI sales and

and not forgetting its established audience

distribution partner Furnico, the brand’s

demographics – the line-up of connoisseurs

parent company bought back the licence at

helped deliver La-Z-Boy’s message to a

the outset of 2017, forming La-Z-Boy UK,

largely-untapped market, paving the way

and heralding a new era for the comfort

for a premium collection (Urban Attitudes)

specialist.

and a bed and mattress launch earlier this

That year, under the guidance of MD

year.

of the recliner chair, and now employs

Keith Wilson, La-Z-Boy UK launched a new

some 6300 employees in the US, and

collection (Originals) and a fresh website,

marketing director, Mark Draper, to explain

operates from five manufacturing plants,

before embarking on the brand’s most

the thinking behind the Connoisseurs of

six distribution centres and 142 of its own

significant national advertising campaign

Comfort ad campaign and its likely future

stores (anD enjoying distribution in many

to date in October 2017 – Connoisseurs of

– could this be the turning point for the

more).

Comfort.

brand’s recognition on this side of the pond?

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Furniture News asked La-Z-Boy UK’s

20/11/2018 15:50


Profile | 31

New directions Before we launched the campaign, other than in retailers, the La-Z-Boy brand wasn’t really visible in the media. There had been no historic TV, press or digital advertising in the UK and the online presence was basic, so while the brand was known, it wasn’t being pushed into the marketplace. From our research, we established that the brand resonated with those who watched Friends, and those walking into one of our retailers’ stores. Once people were prompted with the brand’s name they were generally familiar with it, but it didn’t immediately spring to mind.

Connoisseurs of Comfort aims to broaden La-Z-Boy’s appeal with female purchase decisionmakers and a younger age bracket

Those who were familiar with the brand generally associated it with its American roots and its focus on comfort, and believed it was male-oriented. We realised the need for a new direction – that it was important to create a more positive, aspirational engagement between consumers and La-Z-Boy in the UK, and establish a clear niche in the marketplace. We wanted to inject warmth and personality into the brand, and convey the

Connoisseurs of Comfort aims to broaden

“It is critical target La-Z-Boy’s appeal withto female purchase decisionmakers and a younger age bracket the shows that are watched by the people who matter, no matter how much that costs”

Connoisseurs of Comfort centres on

crafted messages were reaching the right audiences. The research went hand in hand with the planning and design of the campaign. It was a significant investment, so it was crucial that we act on the facts we uncovered and respond to the results of the research, rather

Right on target

than any preconceptions we may have held personally about who was buying our

message that our furniture is for all the family and a wide range of consumer tastes.

would be crucial to ensure our carefully

Our key customer groups were generally males who preferred comfort over styling

products. We wanted to embrace a much wider

the idea that furniture is a part of making

and had a slightly older age bias. They

female consumer group, a younger

memories and relaxing, and that La-Z-Boy

usually considered La-Z-Boy products for

demographic and customers who were style

understands that better than anyone else.

themselves only – as a place to chill out

and design focused (as well as comfort

rather than a family purchase – and comfort

oriented). Above all, we wanted to appeal

was their number-one purchasing factor.

to a customer who appreciated quality and

The advertising is designed to create an emotional attachment with the brand that leaves consumers feeling positive and

So, with our advertising, we didn’t want

was willing to invest in a well-made product

uplifted and gives depth to our brand ethos.

to alienate those consumers – hence our

that they could have confidence in for years

It’s also targeting a much wider consumer

Jerry character, who enjoys listening to

to come.

group than was identified in our consumer

music in his recliner – but we wanted

research – so it’s broadening our appeal

to broaden our appeal towards families,

As well as the campaign’s design, we

with female purchase decisionmakers and a

younger couples and other areas of the

targeted our media buying to encompass

younger age bracket.

market. It also meant our choice of media

popular daytime TV shows as well as home and living programmes. We also had ad slots during Friends as a nod to our more traditional consumer, and to create awareness with the new generation of the show’s viewers (Friends is actually now the UK’s most popular digital streaming show, and more recently we’ve partnered as an official supplier to FriendsFest, a fan experience touring the UK). Digital advertising was crucial as well, as this could be even more targeted to consumers’ lifestyles and demographics. We learnt that it is critical to target the shows that are watched by the people who matter – no matter how much that costs.

The La-Z-Boy UK team at FriendsFest London

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It’s worth spending extra to get a better spread and quality of exposure, rather than

20/11/2018 15:50


32 | Profile

A La-Z-Boy UK in-store gallery

Connoisseurs of Comfort’s Mr Puffins proved popular on social media

having the vanity of more TV slots that miss

US, mainly due to the fact that La-Z-Boy

own route, and the market is big enough for

our key demographics.

is one of the most recognised brands in the

competition.

We knew we needed a strong call to

country, so theirs focuses on new product

action, and that has driven us to improve

launches, store openings and the like – it

the website even further since it was

goes without saying what the brand stands

relaunched last year. Next time we run TV

for.

ads it will be even quicker for consumers

What’s fantastic is that although our

to get to the product they want to buy. We

targeting is different, the La-Z-Boy Inc

have altered the navigation and expanded

board loved our TV commercial – and while

the retailers on the website to include those

it’s not appropriate for their market, they

stocking exclusive ranges.

would like to use it in other parts of the

It was also a testbed to advertise in

world. They also admired our ‘night and

February – which traditionally wouldn’t

day’ message, which we launched at the

be a peak time to advertise sofas, but gave

Manchester Furniture Show.

us an excellent starting point for a more strategically timed campaign.

“If a consumer is familiar with your brand and your ethos, this overcomes a host of purchase barriers when looking to sell any type of product”

Since my early days as a marketeer in the DIY category, the importance of a brand has

I’m impressed by the Compare the Meerkat

Mixed media

always been vital to any TV or marketing

campaign, which is a huge success story.

campaign. If a consumer is familiar with

It took something that could be considered

To date, our print advertising has been

your brand and your ethos, it overcomes

boring and average and, by creating

focused on national newspaper magazines,

a host of purchase barriers when looking

characters, transformed the product into

but we’re planning on extending this to

to sell any type of product, so it’s worth

something with personality, longevity and

high-quality home and lifestyle magazines.

investment.

memorability.

Our print campaign features stills of the

I’ve also learnt it’s critical to ensure your

When planning the Connoisseurs of

various characters in the TV advert. We

products are in the right locations to tie in

Comfort campaign, I had in mind the Lloyds

decided to utilise the characters across all

with a well-targeted campaign, allowing

Bank adverts, with the black horse and

platforms to ensure a consistent message.

people to purchase with ease.

poignant music, which creates a strong

When it comes to our new bed line,

Commercial sense

emotional attachment between the end user and the brand. That’s what we are aiming to do at La-Z-Boy UK – create an emotional

while we haven’t started above-the-line marketing as yet, we anticipate this to

I find a lot of furniture marketing very

association by encouraging people to

be easy as it will be based on the same

safe. Are they really driving their consumers

identify with the characters in the adverts.

consumer targeting.

to their stockists with those adverts? In the current market, I can’t think of anyone else

Going into 2019 there will be exciting

‘Live life comfortably’ – and extended this

that has advertised on TV or digitally as a

changes and developments coming through,

with ‘night and day’, so the consumer can

manufacturing brand – a lot of it is being

as well as a continued and improved focus

easily link the comfort they get from their

left to the retailers to pay for, and that

on digital, and an expansion of our press

sofa to their sleep cycle, and having that

shouldn’t be the case. Brands should give

campaign.

same experience during the night.

retailers a reason to stock their products and

We have employed the brand strapline

There’s also synergy in that customers can choose any of our upholstery fabrics and leathers for their bed frame.

There is still plenty of life in the

be proud to invest in their own proactive

Connoisseurs of Comfort campaign and we’ll

marketing.

be looking to extend this – but I don’t want

However, I don’t make it my business to

to give too much away!

take too much time analysing what other Of course, the marketing is different in the

FN357_Pages.indd 32

companies are doing, as we’re taking our

www.la-z-boy.co.uk

20/11/2018 15:50

Wieman


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34 | Profile

Lowry

Rowico turns the clock forward Rowico UK is preparing to launch new lines and expand its popular ranges at the January Furniture Show next month, and its team eagerly anticipates meeting customers existing and new to its new stand … Bowood Night (featured on the front cover

last year, and the popular Vicky Chair has

customers, display our new product

of this month’s issue) will be joined by its

benefited from additions including new

launches and work together as a team. I am

sister collection Bowood Day, a soft, gentle,

colours and benches.

really excited about our new collections,

limed driftwood range, which Rowico says

Enhanced by fashionable colours, these

and believe that they offer something that

evokes daytime, contrasting well with the

bestselling items will help ensure this

is uniquely Rowico. We look forward to

existing charcoal night colourway.

proven winner continues to inspire, says

welcoming you – come and see us in Hall 1,

Rowico.

stand C52.”

New pieces in the Bowood collection include benches, coffee tables and TV

Sierra, which offers contemporary

Rowico has grown significantly in the

cabinets, which complement the established

styling in cool monochromes and vibrant

last three years, doubling its product range,

two dining tables, sideboard and cabinet,

turquoise, has also been added to Rowico’s

maintaining its best-in-class reputation

lamp chest and console.

comprehensive dining chair collection.

for service, stock availability and prompt

Caroline Henchcliffe, UK business

dispatch, while offering unique, inspired

Then there is Tate, an expansion of

designs – and 2019 sees the company set for

Rowico’s “industrial revelation”. Featuring

director, says: “We are looking forward

up-to-the-minute brass-toned metalwork

to attending January Furniture Show. It

further growth and continuing expansion.

with sumptuous metallic nutmeg-coloured

gives us a fantastic opportunity to meet

www.rowico.co.uk

surfaces, alongside a charcoal and gunmetal colourway, the collection includes dining tables, sideboards and shelving units, as well as a variety of occasional pieces. Windermere also joins the Rowico family. An attractive rustic, reclaimed pine range in mellow tones – combined with contemporary styling to include leather handles and charcoal-coloured metal legs – Windermere mixes chevron and harlequin patterns to ensure harmony with an eclectic edge, resulting in a truly inspired collection that offers a steampunk vibe and a contemporary feel. The dining chair collection that Rowico offers has expanded significantly over the

FN357_Pages.indd 34

Tate sideboard

20/11/2018 15:50


• ADVERTISING – Most advertising does not work, so if

Generate 25%, 50% even 100% • PRODUCTS – Be ruthless with your precious floor space. of Your Annual Sales YOUR SALES If a product or collection is2019 not pulling its weight after being given a fair chance to shine, then clear it and replace it with a SUCCESS STRATEGY in Just 17 Days… better performing line. Test and measure the selling potential yours isn’t, stop wasting your money now and re-design your advertising campaigns using a benefits-orientated-style. Call Greenwood for effective copywriting know-how. 35

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36 | Profile

TCS delivers the goods TCS is further investing in its customers with a new fleet of delivery vehicles to ensure that its goods arrive on time and in perfect condition. With demand continually growing for its Italian leather and fabric Motion Collection of sofas, the Design Collection of UKmanufactured sofas and the Royal Coil Collection of mattresses, the company is again expanding its logistics division to meet extra demand. Since taking full control of all its One of TCS’ new Scania P320 trucks

customers’ deliveries and logistics in the UK and Ireland, the company has not only improved on its delivery times, but is also

lightweight low-floor vans, and its

new products to stockists’ showrooms to

ensuring that these deliveries arrive in

Jumbomax Van will ensure that fewer

demonstrate the quality and comfort of its

factory-fresh condition.

TCS products are damaged in transit by

entire range.

Expansion of the fleet includes two

eliminating the need to load and remove

The new additions to the TCS fleet has

Scania P320 trucks. These sleeper trucks

products on tail lifts or front high-backed

been designed to ensure that everything

are designed with demountable box body

vehicles. The ability for delivery operators to

from bulk container orders to and from

systems, which leads to quicker loading

step in and out of these vehicles also helps

its warehouses, to multiple deliveries to

and unloading times and brings further

minimise delivery damage.

stores, warehouses or homes, are carried

efficiencies to the delivery process. The new

Other additions to the fleet include

fleet also includes five 5.1m low-loader vans,

smaller Renault Trafic LWB vans. These

which were specifically designed for TCS by

vehicles take care of smaller home deliveries

products.

manufacturing expert, Maxi Mover.

for installation in customers’ homes and can

T 00353 429 351351

be used as show vehicles, so TCS can bring

E info@tcsimports.com

Maxi Mover specialises in manufacturing

FN357_Pages.indd 36

out as efficiently and carefully as possible, maintaining the quality of the delivered

20/11/2018 15:50


37

www.novoliving.ie T: +353(1) 861 2929 E: info@novoliving.ie Unit 617A, Northwest Business Park, Ballycoolin, Dublin 15, D15 PC80 Ireland Novo_Dec18.indd 1

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06/11/2018 15:28

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38 | Profile

MFA eases the burdens of clearance Every Wednesday, Midland Furniture Auctions (MFA) holds its popular sale, offering furniture buyers from across the area the chance to purchase stock. Due to high demand, finding new vendors

the room and getting good prices for

MFA, says: “If any companies out there

is key to providing the range and choice

the vendor is all part of that combined

haven’t tried us yet, please get in touch.

MFA’s buyers are accustomed to, so the

knowledge and ability.

We are strictly no sale, no fee, so you have

company is keen to speak to companies that

MFA’s central location – just off junction

nothing to lose. Getting some return on

have not yet tried out its service. End-of-

28 of the M1, in Alfreton, Derbyshire –

clearance furniture can be a pain to do in-

line, seconds, returns or excess furniture

ensures lorries can easily drop off stock, and

house. I’m sure we can prove how efficient

sell well, says MFA – as does all types of

buyers can attend from several counties to

our service is at clearing unwanted stock,

furniture, from rugs to dining room sets.

bid. Other than at Christmas, the auction

and offer a relief from those headaches. We

With a proven track record of over 10

runs every single week, to make sure the

hope to see you soon to show you.”

stock sells fast.

T 01773 832555

years of business, vendors can be confident in the auction house’s experience – knowing

FN357_Pages.indd 38

Dean Carpenter, senior auctioneer at

www.mfa.bid

20/11/2018 15:50

Midland


END OF LINE SECONDS RETURNS

FN357_Pages.indd MidlandDec18.indd 39 1

 MFA.BID

EX-DISPLAY OLD STOCK PROTOTYPES

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Balmoral Originals Collection

LaZBoyDec18.indd 1 BS3400_ La-Z_boy_Furniture News DPS_AW_Nov 2.indd 1 FN357_Pages.indd 40

20/11/2018 15:50


100% leather, 100% comfort.

Relax in the stately Balmoral range, where quality is paramount. Brought to you by the world’s no. 1 selling recliner brand. Available in an impressive selection of fabrics and leathers, as well as static, power, and handle recliner models – something to suit all your customers’ styles.

www.la-z-boy.co.uk

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42 | January Furniture Show (Preliminary) Preview

A taste of the main event The January Furniture Show is the UK’s biggest exhibition for the domestic furniture and furnishings trade. Returning to the Birmingham NEC from 20th-23rd January, the show promises product and service launches from more than 500 exhibitors – plus an expanded furnishings offer, and new areas dedicated to beds and lighting. Ahead of the big preview in next month’s issue, Furniture News rounds up a few of the new lines that will greet visitors in January … Yearn Glass (stand 3-G20,www.yearnglass.co.uk) has manufactured wall mirrors in East London since 1981. With a reputation for quality and service, the company prides itself on adapting quickly to changing tastes, drawing on an impressive manufacturing facility which sees traditional craftsmanship work together with the latest technologies to produce high-quality results in each handfinished product. Yearn Glass still manufactures some 90% of its range in-

Urban

house, and is completely self

Upholstery distributor Sofahouse (stand 5-B45,

su�cient, with

www.sofa-house.co.uk) recently expanded its modular range, which

a diverse skills

will be on display at the January Furniture Show alongside a full

base under one

range of leather and fabric models.

roof.

The line’s development has been aimed at providing retailers

Its latest

with the tools that allow the consumer to uniquely configure

products and

personalised sofas to suit individual spaces, driven by ever-

brochure are

increasing demand for choice. With the Urban model (pictured), for

available to

example, hundreds of possible configurations can be built from just

view online,

nine modules.

and Yearn Glass will bring a selection of its

British soft-seating

newest models

specialist Bazaar Group

to the NEC next

(stand 2-F10, www.

month.

bazaar-group.uk) will launch its first in-store retail brand, Ayla, at the show. The launch

ASG (stand 4-E60, 07377 074488)brings more than 10 years’

promises to bring

supply chain management experience to bear, o�ering on-trend,

innovation to the growing soft-seating category in the UK furniture

cost-e�ective imports from furniture and garden products to home

market, with design-centric concepts that respond to the needs of

storage solutions. Supporting retailers both online and o�, ASG also

today’s living spaces and consumers.

provides exclusive customised product development and supply solutions.

Allison Chatten, head of design, says: “Ayla embraces furniture design from a soft-seating perspective, free of the restrictions of

January sees the opening of ASG’s showroom in nearby

traditional forms and categories. We don’t think of a chair as four

Chelmsley Wood (Unit 4 Gri�n Business Park, Walmer Way,

legs and a platform, and that gives us a huge amount of creative

Chelmsley Wood,

freedom.”

Birmingham B37 7UX), giving visitors to the

Kettle Interiors (stands 4-D20

NEC an additional

and 4-C24, 01536 444960, sales@

opportunity to

kettleinteriorsagencies.com) will

see its impressive

occupy two adjacent stands at the

product range.

forthcoming event. With more

ASG – which

RA Dining

than 190 new items on show,

is the UK trading

Kettle will unveil more than 10

name of Hong

new collections, as well as new

Kong-based

pieces in its Mirror Collection and

Zhejiang Longdin

Chair Collection ranges.

Furniture Co

Simon Ainge, sales director,

– also plans to

reveals: “We’re excited about this year’s show as we’ve got some

exhibit at Spring

big news that we think will shake up the sector, and that’s before

Fair in February, on stand 1-C40.

FN357_Pages.indd 42

Buddha head garden statue

we’ve even got to the hundreds of new products to show retailers making the annual pilgrimage.”

20/11/2018 16:57

ParkerK 3692-PK


WE WELCOME YOU TO A CELEBRATION OF FINE DESIGN www.parkerknoll.co.uk FN357_Pages.indd 43 1 News_AW1.indd 1 ParkerKnollDec18.indd 3692-PK 150 Ad Furniture

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44 | January Furniture Show (Preliminary) Preview

Colmar dining

Heritage Furniture UK (stand 5-C55,

launch two new ranges at the show – “but

something new by removing the barriers

www.heritagefurnitureuk.com) admits that

we have focused on creating a change in our

and the risks involved.”

2018 has been a challenging year for many

business that truly puts the retailer first,

retailers, and consequently the cabinet

overhauling our propositions and creating

sellers Skien living and dining, and Colmar

supplier plans to respond by introducing

flexible solutions that work with our

(pictured) – are distinctive enough to help

new service and pricing initiatives alongside

stockists, not against them.

retailers differentiate their offer from the

fresh ranges and designs.

“We understand the uncertainty retailers

Heritage’s collections – such as its top

mainstream, while the new approach teased

face, and why they might not want to take

by Saeed could be just the ticket for those

design has a place,” says MD Saeed Mohmed

risks – so our strategy in 2019 is to work

wishing to engage new markets without

– who explains that Heritage plans to

more closely with them, helping them try

overstretching themselves.

“Of course, continuous innovation and

FinalTouchesDec18.indd 1

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12/11/2018 10:35

20/11/2018 15:51

AlphaD


ALPHA D E S I G N S

Deco

ALPHA DESIGNS UPHOLSTERY LIMITED T: 01902 492937 F: 01902 493700 E: sales@alpha-designs.co.uk Unit 1, Stag Industrial Estate, Oxford Street, Bilston, Wolverhampton WV14 7HZ

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46 | January Furniture Show (Preliminary) Preview

Sweet Dreams (stands 5-H1, 5-J10 and 5-H10,

catalogue (Book 18). One such model is Dawn, an inviting clic-clac

www.sweetdreamsuk.com) will take an even larger stand this year

seat that comes in three sizes – single chair, two-seater and three-

as the manufacturer continues to celebrate its 30th anniversary.

seater – and also sports fabrics from Sweet Dreams’ own range.

The extra space is needed to show off not only its core range of beds and bedroom furniture, but also an expanded line of downstairs products: upholstery, both British-made and imported; sofabeds; and dining and occasional furniture, plus decorative accessories. Harvey will be one of the new UK-made upholstery ranges on show. Aimed squarely at the traditional market, the 3–2–1 suite has large, comfortable back cushions and high, rounded arms with scroll ends. There is a choice of light or dark wood for the feet, and fabrics can be selected from Sweet Dreams’ latest selection. Harvey also comes with a stool, and is just one of a wide range of classic upholstery made by Sweet Dreams in Lancashire. Sofabeds will also be present on the Sweet Dreams stand, including models so new they do not feature in the company’s latest

Dawn

Harvey

KeenDec18.indd 1

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06/11/2018 09:54

20/11/2018 15:51

Collins&


FN357_Pages.indd 47 Collins&HayesDec18.indd 1

20/11/2018 12/11/2018 15:51 08:56


New Ranges Available

• Painted, pine, oak & cedar • Bedroom, dining & occasional • Many ranges to choose from • Excellent customer service • Free POS material • Direct from our UK warehouse • No minimum order • Quick delivery • 240,000 sq ft facility in Devon

DevonshireDec18.indd FN357_Pages.indd 48 1

20/11/2018 15:51


Premium UK Manufacturer and Distributor since 1992

To enquire about becoming a stockist or find out more: enquiries@devonshireliving.co.uk I 01237 471872 www.devonshireliving.co.uk

FN357_Pages.indd 49

02/11/2018 15:51 08:51 20/11/2018


LIVING ROOM

50

The NT dining and bedroom collections from Kettle Interiors

Caesar

(01536 444960, sales@kettleinteriorsagencies.com) are a good place to start for any retailer looking to capitalise on the trending Scandi look. Setting the scene with lines influenced by classic Danish furniture and a light oak finish, they are available with free delivery starting from just £250, and feature a full range of furniture. Now joined by a painted variant for both dining and bedroom in the NTP collection – which adds an elegant dove grey colour and light oak tops to the mix, –Kettle is championing this trending look with high-value furniture. These collections – alongside seven new bedroom and five new dining ranges – will be present at the January Furniture Show on stands 4-D20 and 4-C24, as Kettle returns for its biggest event yet.

Covercraft Upholstery (0115 973 6111, www.covercraftupholstery.com) was established in 1986, and offers a bespoke service, designing and manufacturing furniture to the highest specifications. Each piece is handcrafted using frames constructed from sustainable hardwood, and the fabrics are hand cut and pattern matched by Covercraft’s skilled cutter. The range is available using customers’ own material, or they can select from Covercraft’s extensive range of fabrics. Depending on the design and the level of comfort required, cushion fillings vary from high density foams to de-quilled feathers. The company aims to offer comfort and a personal service of the highest level to every customer.

NT Living

Sheepskins, Cowhides and Reindeer info@barnscroft.com 01404 812653

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06/11/2018 08:44 20/11/2018 15:51

Sofahou


Visit us at the January Furniture Show Hall 5 Stand B45 Entire Modular Range on Display

Marconi Modular Customise Your Own Space

HOUSE

www.sofa-house.co.uk

UK: alison@sofa-house.co.uk | 0044(0)121 448 3690 IRE: sales@sofahouse.ie | 00353(0)42 935 1950

FN357_Pages.indd SofahouseDec18.indd51 1

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52

OUT & ABOUT

Event: The Furniture Makers’ Company’s annual Young Furniture Makers exhibition Location: The Dutch Church and Furniture Makers’ Hall in Austin Friars, London Date: Wednesday 10th October, 2018 Lowdown: Featuring around 90 pieces of furniture and lighting from GCSE and A Level students through to BA and MA graduates, this year’s display was one of the strongest in the exhibition’s history. The exhibition is free for participants, and provides the next generation of designers and makers an opportunity to present their designs to key members of the furnishing and design sector. In the evening, Hayden Davies, master of The Furniture Makers’ Company, which organises the show, presented

Buoyan sta

this year’s awards to: Beatrix Bray for the Fluctuare Table; Lewis Small for the Wilf Floor Lamp; Matt Hill for the Array Table; Brodie Haward for the Radioactive Bench; Harriet Speed for Corkey’s Cabinet; and Mac Collins for the Iklwa Chair.

www.furnituremakers.org.uk

Leading UK u Industry Rese

In order manufacturin were not only checking the

M

M

MADE IN THE UK

FN357_Pages.indd 52

20/11/2018 15:51

MA

Buoyan


www.buoyant-upholstery.co.uk

www.buoyant-upho www.buoyant-upholstery.co.uk www.buoyant-upholstery.co.uk www.buoyant-upholstery.co.uk www.buoyant-upholstery.co.uk www.buoyant-upholstery.co.uk Telephone 01282 691631 Telephone - 012 Telephone - 01282 691631 Telephone Telephone - -01282 01282691631 691631 Telephone 01282 691631 Telephone - -01282 691631

www.buoyant-upholstery.co.uk www.buoyant-upholstery.co.uk

Buoyant Upholstery gain ‘Certified Telephone - 01282 691631 Company Buoyant Upholstery gain ‘Certified Telephone - Company’ 01282 691631 Buoyant Upholstery gaingain ‘Certified Company’ Buoyant Upholstery ‘Certified Company’ Buoyant Upholstery ‘Certified Company’ Buoyant Buoyant Upholstery Upholstery gain gain ‘Certified ‘Certified Company’ Company’ status under fire compliance scheme status scheme statusunder underfire firecompliance compliance scheme status under compliance scheme status status under underfire fire firecompliance compliance compliancescheme scheme status under scheme

Buoyant Upholstery gainCompany’ ‘Certified Company’ Buoyant Upholstery gain ‘Certified Leading UK upholstery manufacturer, Buoyant Upholstery Ltd, has been confirmed by the Furniture status under compliance scheme status under fire compliance scheme Industry Research Association as the latestfire company to gain Certified status under their ‘Compliance Leading Leading UK UK upholstery upholstery manufacturer, manufacturer, Buoyant Buoyant Upholstery Upholstery Ltd, Ltd,has has been been confirmed confirmed bybythe Furniture Furniture Leading UK upholstery manufacturer, Buoyant Upholstery Ltd, has been confirmed by the the Furniture

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were checking not only in place, but management were robust enough to meetof the requirements of thecompliance FFFSR. This included checking their their process process management systems, systems, control control ofmaterials, materials, traceability, traceability, compliance testing, testing, checking their process management systems, control of materials, traceability, compliance testing, labelling labellingand andcrisis crisismanagement. management. In order to become Certified Company the Compliance Scheme, Buoyant Upholstery’s In order to become a Certified Company of theaCompliance Scheme,ofBuoyant Upholstery’s labelling and crisis management. manufacturing site was audited to ensure due diligence procedures covering all facets of production

manufacturing site was audited to ensure due diligence procedures covering all facets of production onlyenough in place, were enough of to the meet the requirements were not only in place, but were were not robust tobut meet therobust requirements FFFSR. This includedof the FFFSR. This included checking their process management systems, control of materials, traceability, compliance testing, checking their process management systems, control of materials, traceability, compliance testing, labelling and crisis management. labelling and crisis management.

HE UK

MADE IN THE UKUK MADE IN THE

MADE IN THE UK

MADE IN THE UK

MADE MADE ININ THE THE UK UK MADE IN THE MADE IN THE UKUK

BuoyantDec18.indd 1 FN357_Pages.indd 53

13/11/2018 20/11/2018 17:04 15:51


BEDS & BEDROOM

54

Award-winning German bedroom manufacturer Wiemann (stand 4-C50, enquiries@wiemannuk.co.uk, www.wiemannuk.co.uk) will launch a selection of new ranges, on-trend finishes and clever innovations at the January Furniture Show next month. The company will also present a mixture of its current bestselling modern collections, ranging from budget to top quality, semi-solid and VIP.

Berlin slider in pebble grey matt and glass

Customers are more brand savvy, design led and lifestyle driven than ever before, says Wakefield’s GNG Group, which has relaunched its Komfi (sales@komfi.com, www.komfi.com) mattress brand with this in mind. Developed in partnership with an award-winning design agency, the new-look Komfi offers an immersive brand experience which emphasises three core brand values – distinctive, innovative and British. Each Komfi mattress encompasses sector-leading sleep technology, setting it apart from its competitors, and comes with an industry-leading guarantee with an extended lifetime warranty. The new and improved range of Komfi mattresses and beds will be on show at the January Furniture Show, on stand 5-C70.

Become a NBF Retail Supporter and together we can put rogue traders to bed.

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FN357_Pages.indd 54

MEMBERS D

P

E

The NBF is fighting back – investigating dubious products and businesses and reporting our findings to trading standards.

TO STOCK UD Available for B RO bed retailers sourcing at least 50% EP N SA FE • S EEP SOU of their beds L from NBF members SL

Rogue traders continue to steal business from legitimate bed manufacturers and retailers. They dupe people into buying products that are simply not what they claim to be.

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PACK INCLUDES: Window vinyl, in-store vinyls, pyramid display boards, USB stick with new videos and downloadable artwork

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CIMCD


SAHARA COLLECTION Launching at the January Furniture Show

Florence Odelia COLLECTION

COLLECTION

SUPPLIER TO MAJOR FURNITURE RETAILERS ACROSS THE UK INTERIOR ACCESSORIES - HALL 3 STANDS 3-E20, 3-E24, 3-E15, 3-F15, 3-F17, 3-F18, 3-F20

NOW RECRUITING

Value Nova

COLLECTION

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National Business Development Manager - Attractive Salary & Bonus Structure, Company Car, Phone etc... (OTE Yr. 1: £35 - £45k). Regional Sales Manager for Scotland & N. England Attractive Salary & Bonus Structure, Company Car, Phone etc… (OTE Yr. 1: £35 - £45k). Email CV to: careers@cimc-lighting.co.uk

20/11/2018 07/11/2018 15:51 11:54


DINING ROOM

56

Shankar’s (01902 399764, www.shankar.uk.com) bar stool collection has been designed to transform the interior look of any room. Full of charm and with an emphasis on clean lines, this stylish collection is available in black, grey or mink brushed velvet, and now also in grey or yellow leather-effect covers. With a buttoned back and stud detailing around the front, back and sides, this height-adjustable stool is finished with a highly-polished chrome base and footrest. Assembly is required and each model is sold individually.

Rocco

Christmas Gift Ideas From M&P Chairs

Towel Rail

me Please co s at the and see u Furniture January 19 on Show 20 60 Stand 4-A

Hat & Coat Stand Slat Back Rocking Chair Ref. 126

High Back Fiddle Granddad Chair Ref. 123

Child’s Rush Seated Chair

QUALITY EUROPEAN HARDWOOD (BEECH AND OAK) CHAIRS All available from stock Large or small quantities

Finishing services available •

Discount for collection

Email or call us to request a brochure and price list Please visit our website to see our full ranges - WWW.MANDPCHAIRS.CO.UK All enquiries to: Mike Hodgson – mikehodgson@gmx.com • Call: or Paul Hodgson – paul.holroyd.hodgson@gmail.com • Call:

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07802 648383 07469 819520 09/10/2018 10:42

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YeOlde


Ye Olde Traditional… WIDE RANGES OF OAK AND BEECH CHAIRS WITH QUALITY FINISHING AND UPHOLSTERY

Oak Farrington upholstered seat and back

Oak Farrington upholstered (also available in Beech)

Beech Farmhouse Spindle (also available in Slats and Fiddles)

BEDROOM, DINING AND OCCASIONAL CABINETS AVAILABLE IN BESPOKE SIZES AND COLOURS

Beech Amish

T: 01604

890956

www.yotfc.eu www.yotfc.co.uk

YOTFC Ltd. 3 Roe Farm, Cogenhoe NN7 1NL FN357_Pages.indd YeOldeDec18.indd 157

Beech Amish painted and upholstered

E:

md@yotfc.co.uk or brd@yotfc.co.uk

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Woodm


018 11:23

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FURNISHER

60

Louis de Poortere (info@depoorterelouis.com, www.louisdepoortere.com) is planning to bring its entire 2019 Rug Collection to Domotex – taking place from 11-14th January in Hanover, Germany. With new designs presented in the popular collections of Mad Men and Antiquarian, Louis de Poortere is bringing further choice to two mainstay qualities. The show will also see the launch of Uyuni, which uses thicker yarns in cotton chenille and wool to give a multi-layer texture. The style will be available in two qualities. Alan Russell, sales director UK, comments: “This will be the first time we’ve shown our complete collection for 2019, so Domotex is going to provide an excellent chance for visitors to see just how we offer an exceptional choice of quality products. With new designs in two of our mainstay collections, and the Uyuni quality, we’ve bolstered our core rug offer, but we’ve also got some other exciting developments, and it will also be the official launch of our Original Wilton Rugs programme.”

Richelieu Velours, Original Wilton Rugs

Think Zinc (07850 056946, thinkzinc30@yahoo.com) is a family-run business that specialises in bespoke zinc furniture and worktops. According to the company, zinc can provide a classical yet modern look, and can be adapted to suit any style in a home or business. In addition, each of Think Zinc’s pieces has a unique pattern due to the treatment that the metal receives. Think Zinc works closely with its clients to create one-of-a-kind pieces that promise to stand the test of time.

RECRUITMENT

E XP E RI EN C E D UP HOL ST ER ER The most extensive range available from including: Touch Up Markers & Graining • Transparent & solid colour markers • Clear finishing markers • Graining markers & colouring sticks

Repair Aerosols • Dye & Pigment Colouring Aerosols • Finishing Aerosol in 6 sheens • Low Odour Finishing Aerosols • Speciality Aerosols for spot repairs, blushing etc

Repair Kits • Touch Up Furniture Repair Kit • Professional Furniture Repair Kit • Cabinet Installation Kit • Flooring Installation Kit • Solid Wood Repair Kit • Quick Repair Burn-In Kit

Fillers • Simple Fill-Sticks & Quick Fill hot sticks • Burn In Repair Systems - matt & gloss • Epoxy Repair Fillers + Wood Touch-up & Repair Training Courses

£60,000 PLUS EXCELLENT EX-PAT PACKAGE A unique opportunity is available for the right candidate at our factory in Jaipur, India. Manor & Mews require an experienced upholsterer to supervise 100 upholsterers at our brand new factory manufacturing high quality furniture for the retail market, working with high quality fabrics and leather. An excellent ex-pat package is available including luxury living, transport and a salary of £60,000 per annum. For interested candidates, please send CV and letter of introduction to sophie@manorandmews.com MANOR & MEWS 20 Exhibition House, Addison Bridge Place, London W14 8XP

www.manorandmews.com

www.furniturerepairdistribution.co.uk

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Heritage


Hall 5, Stand C55

SKIEN OAK

LIVING & DINING COLLECTION

‘Timeless styling, unbelievably priced’

W W W. H E R I TA G E F U R N I T U R E U K . C O M HeritageDec18.indd 1 FN357_Pages.indd 61

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62 | Showtime

HEIMTEXTIL With over 400 international manufacturers, the product range of upholstery and decorative fabrics – as well as upholstery and artificial leather – at Heimtextil is wider than ever, as the world’s leading trade fair for home and contract textiles further expands its spectrum across a total of six hall levels …

“The upholstery and decorative fabrics segment has been growing very successfully

industries, as well as textiles editeurs. Not to be missed is next year’s Toward

convinces with interactive and tactile worlds of experience,” says Olaf. “Visitors are

for several years now,” says Olaf Schmidt,

Utopia Trend space. In the newly designed

playfully inspired, involved and motivated

vice-president of textiles and textile

Trend Space in hall 3.0, Heimtextil will

to get to grips with futuristic, spatial design

technologies at show organiser Messe

demonstrate how various scenarios can be

concepts. This creates a comprehensive

Frankfurt. “In 2019, all the relevant

lived out. Here, the fair will present five

picture of the design of future spaces, and

European suppliers of upholstery and

trend themes that represent a combination

we can get some answers to the questions

decorative fabrics, upholstery and artificial

of inspiration, interaction and knowledge

of how we will interact, consume, live and

leather will be presenting themselves across

transfer, and showcases trailblazing projects

work in the future.”

the three levels of hall 4 for the first time.”

and design initiatives.

www.heimtextil.messefrankfurt.com

Key Asian upholstery fabric

The Trend Space will also present current

manufacturers with export experience will

colour trends. The immersive staging on

also be present in halls 1 and 5.

site – and the Trend Book, which is now

In all, Heimtextil promises the world’s

available – document the poetic properties

largest and most international range in this

of colour as well as its inspiring, artistic and

segment, thus creating the widest choice for

aesthetic power in design.

buyers from the furniture and home textile

FN357_Pages.indd 62

U

“The new Trend Space at Heimtextil

When? 8-11th January, 2019 Where? Messe Frankfurt, Frankfurt am Main

20/11/2018 15:51

Sherwo


England

Toward Utopia

DU: 31.10.2018

Trends 2019/2020 8. – 11. 1. 2019

67789-005_HT_Trend_Furniture_News_222x303 • FOGRA 39 • CMYK • js: 18.10.2018

www.heimtextil-trends.com @heimtextil

FN357_Pages.indd SherwoodDec18.indd63 1

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64 | Showtime

THE AIS FURNITURE SHOW Eagerly anticipated by many in the independent furniture sector, the AIS Furniture Show is again set to take over Solihull’s Cranmore Park, offering the group’s members and the wider trade an opportunity to source new ranges …

Seven years since its inception, the event

under the Ducal and Stag brands, there will

comprehensive stories that offer members

continues to develop and support the

also be some excellent new product from

extra leverage against their competitors.

independent retail sector by welcoming

Disselkamp, Venjakob, MWA and Nathan, to

buyers from across the UK and Ireland to

name but a few!”

experience an intimate and professional

The show gives the buying group the

Anybody interested in joining AIS should take the opportunity to talk with one of the selectors or directors in attendance

opportunity to show alternative fabrics,

at the show. Cranmore Park can be found

leathers and finishes on its exclusive

just off the M42, within a few minutes of

the January Furniture Show at the nearby

furniture lines. “Since joining AIS, one of

Birmingham International rail and air links

NEC, the AIS Furniture Show gives buyers

the areas that has given me the greatest

and the NEC, making it the ideal place to

another reason to visit Birmingham during

pleasure has been the success of developing

start or end the day, states AIS.

January, as the proximity of Cranmore Park

exclusive ranges from established brands

in Solihull to the NEC makes it easy to visit

such as Parker Knoll and G Plan, giving

independent retailers only. Complimentary

both.

members not just bestselling product

onsite parking, exhibition guides, lunch and

but, more importantly, enhanced margin

refreshments are also offered – prospective

opportunity,” comments Peter.

visitors can register online via the AIS

buyer-focused show. Running concurrently with the start of

Show organiser, Peter Mallinson, merchandise director of AIS’ Home division,

Admission is free, but is reserved for

Furniture Show website.

says: “All the suppliers exhibiting, whether

This strategy has been replicated on

they are new to the show or have exhibited

cabinet furniture, with ranges now being

T 0121 683 1428

previously, will be launching new product at

developed specifically under the Stag and

www.thefurniture-show.co.uk

the show.

Ducal brands which are available exclusively

“We have some exciting new suppliers

to AIS members. The buying group believes

of upholstery including Koinor from

that brands are key to the marketing mix

Germany and Jones & Co from Lithuania.

for today’s independent retailer, as they add

When?

Also exhibiting is Christian Lemieux, a new

credibility to an offer and help drive footfall.

18-19th January, 2019

cabinet supplier to the UK. There will be

The other area that AIS has developed

(AIS members only),

some super new ranges from established

is creation of its five key looks – Classic,

20th-22nd January, 2019

upholstery favourites including Himolla,

Boutique, Scandi, Industrial and Country.

(open to entire independent retail trade)

Bardi Spa and Premier, as well as HTL and

These looks have been developed closely

Primevera.

with furniture suppliers, and informed by

“In addition to AIS-exclusive ranges from Parker Knoll, G Plan and Duresta

FN357_Pages.indd 64

merchandise sourced from key accessory and lighting suppliers, thereby creating

Where? Cranmore Park Exhibition Centre, Solihull

20/11/2018 15:51

AISDec Furnitur


The AIS Furniture Show Exclusively for the Independent Retailer FREE ENTRY | FREE REFRESHMENTS FREE LUNCH | FREE PARKING Register online now at

www.thefurniture-show.co.uk t: 0121 683 1428 e: furniture@aistores.co.uk Follow us: twitter.com/FurnitureShowUK

Organised by buyers with a wealth of experience in the independent sector, The AIS Furniture Show presents a streamlined and focused exhibitor line up from a meaningful and commercial mix of brands showcasing the latest in furniture and accessories. Taking place at Cranmore Park, one of the UK’s premier exhibition venues, with exceptional facilities, superb catering and ample free parking just minutes from J2 M42 and only 8 miles from the NEC.

facebook.com/AISFurnitureShow

18-21 January 2019 [18 & 19 January AIS Members only]

Cranmore Park Exhibition Centre Cranmore Avenue, Solihull, West Midlands B90 4LF

FN357_Pages.indd AISDec18.indd 1 65 Furniture News.indd 1

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66 | Showtime

JANUARY FURNITURE SHOW January Furniture Show, the largest furniture and interiors event in the UK, returns to the NEC for its fifth edition next month, and promises to be full of premier brands and new products.

Over 500 UK and international exhibitors

will feature over 20 well-regarded UK-based

suppliers of some of the best new products

will populate the five main halls of the

brands including Loxton Lighting, Elstead

on show across a series of categories, and

venue with a wide variety of furniture and

and Searchlight, presenting lighting of all

these are independently judged by a team

furnishing accessories for domestic and

kinds for internal and external use.

of experts including respected furniture

contract use. As a focal point for the UK furniture

As well as major established UK brands such as Buoyant, Duresta and Sherborne,

retailers and designers. With regular exhibitor rebooking rate

industry, the show unites manufacturers,

the exhibition will also feature young

of over 85%, and annual visitor numbers

suppliers, furniture service providers, retail

brands like The Great Chair Company and

in excess of 20,000 visitors, the January

and contract buyers under one roof.

Mason and Pearl, both of which are already

Furniture Show is the UK’s most popular

New in 2019 is a substantially enhanced bed zone in Hall 5, with exhibitors including

attracting attention. International brands are also popular at

Sealy and Breasley. Featuring beds,

the show, and in 2019 over 40 well-known

mattresses and sleeping accessories, it

brands including Sits, Italia Living and

will include the largest number of beds on

Hartmann will present their creative and

display at the show to date, driven by visitor

original designs.

demand. Light, in Hall 3, is a new lighting section

Each year, in excess of 50,000 new products are displayed, with models

developed in conjunction with the LIA

and collections for every sector of the

(Lighting Industry Association), and has also

market, from high-end to mainstream.

been added in response to visitor requests. It

The Furniture Awards are conferred on the

FN357_Pages.indd 66

and comprehensive furniture show.

www.januaryfurnitureshow.com

When? 20th-23rd January, 2019 Where? NEC, Birmingham

20/11/2018 15:51

JFSDec


Source new products, discover fresh trends, and meet 100s of suppliers at the UK’s biggest furniture show. Make yourself at home at the industry event of the year.

Register now at januaryfurnitureshow.com FN357_Pages.indd JFSDec18.indd 1 67

20/11/2018 05/11/2018 15:51 08:34


68 | Showtime

NORTHPOINT SHOW The 2018 Northpoint Show boasted over 60 exhibitors covering upholstery, living room, occasional, dining, mirrors, pictures, lighting, accessories, bedrooms, beds and floor coverings – and Northpoint 2019 is set to be another successful event, with 38 companies already confirmed to exhibit at the time of going to press …

“Having started as a small show in Glasgow

welcome to attend the dinner, which is now

after-dinner speaker Robbie Glen as our

41 years ago, we now exhibit in the largest

in its 39th year.

entertainment,” says Bob. “Robbie Glen’s

hall at the Royal Highland Centre next to Edinburgh airport,” says Bob Dymond,

“We are very pleased to announce that we have secured extremely entertaining

is incredible – he is one of the finest afterdinner speakers you’re ever likely to hear.

organiser of the Northpoint Show. “It is a very important addition to the

wit, timing, and ability to read an audience

Robbie Glen

His gift for making people laugh surely

show calendar, and gives the northern

qualifies him for an entry into the Guinness

retailers an opportunity of seeing not only

Book of World Records!

the latest models introduced at the NEC in

“Robbie has spoken at numerous private

Birmingham, but also products from new

and corporate events, including Variety

suppliers exhibiting in the UK for the first

Club dinners for Lord Attenborough, Jimmy

time. For a friendly and easy-to-visit show,

Logan and Ally McCoist, and a Lord’s

Northpoint is well worth putting into all

Taverners’ tribute lunch for Sir Harry

retailers’ diaries for January.” In addition to the show, there is

Secombe.”

www.northpointshow.co.uk

the popular annual Scottish Furniture Representatives Association (SFRA) President’s Dinner – hosted in 2019 by the

When?

association’s president Daryl Drylie on the

27-29th January, 2019

28th January at the Edinburgh Marriott Hotel. All show exhibitors and visitors are

FN357_Pages.indd 68

Where? Highland Hall, Ingliston, Edinburgh

20/11/2018 15:51

Northpo


NORTH Picture courtesy of Sweet Dreams (Spencer range)

27th - 29th January 2019

Royal Highland Centre, Ingliston, Edinburgh

THE FURNITURE AND INTERIORS EXHIBITION FOR NORTHERN UK Sitting next to edinburgh Airport And with greAt roAd linkS to the reSt of the uk.

northpoint iS the deStinAtion for All retAilerS

looking to do buSineSS in A relAxed Setting And with An opportunity to enjoy the City of edinburgh during their StAy.

CONFIRMED EXHIBITORS 9th NOVEMBER - Bluebone • Breasley • Call Solotti Srl • Celebrity Motion Furniture • Claremont Furniture Agencies • Deepsleep Beds • Deluxe Beds • Dura Beds • Furniture Repair Distribution • GCL Bedroom Furniture • GIE Furniture • Global Furniture Alliance Ltd • Gold Confort Srl • Highgate Beds • Highgrove Beds • HG Beds • Kayflex • M A Living • Maysons Bedroom Furniture • Opulent Craft Bed Frames • Uno Mattresses • Royams • Rest Assured • Retailsystem Software • Salus • Scanthor Upholstery • Sealy Posturepedic Beds • Sherborne Upholstery • Siesta Beds • Silentnight Brands • Sofa Factory • Somnus Beds • Sweet Dreams • Taylor’s of Scotland • The St. Andrews Bed Company • The St. Andrews Sofa Company • Value-Mark • Washing Bay • Wheatcroft Beds • Wilde Java

www.northpointshow.co.uk info@northpointshow.co.uk FN357_Pages.indd NorthpointDec18.indd691

20/11/2018 13/11/2018 15:51 13:24


70 | Showtime

LONDON FABRIC SHOW The London Fabric Show is a firm fixture for upholstery, bed and soft furnishing manufacturers. Organised by the BFM (British Furniture Manufacturers association), and open to both members and non-members, the event is an opportunity to source high-end fabrics from UK and international producers and suppliers …

Held in the executive boxes and suites of

a variety of fabrics made from natural fibres,

has a history dating back over 80 years

Chelsea FC’s Fulham stadium at Stamford

while Italy’s Imatex is a leading producer

and currently produces over 750 luxury

Bridge – which has recently undergone

of jacquards and has a fully-integrated

velvets for upholstery and soft furnishings.

a £1.5m facelift – the two-day show has

production process, with every aspect of the

Another Lancashire exhibitor is Art of

grown in popularity, attracting a record

fabrication of its hundreds of designs taking

the Loom, which supplies wools, velvets,

number of visitors in 2018.

place in-house.

jacquards, and polyesters in bright colours

Exhibitors include renowned Belgian

Spain’s Aqua Clean, meanwhile, supplies

and eye-catching designs. Joining these

fabric producers whose expertise in

fabrics to over 60 countries, and its unique

UK exhibitors will be Warwick Fabrics and

producing quality fabrics dates back

stain-resistant technology and easy-clean

Clarkson Textiles, among others.

hundreds of years across textiles including

fabric treatments make it a highly regarded

wool, linen and cotton. Returning

market leader and a household name. Then

2019 event is now open.

Belgian exhibitors include Beaulieu

there is Yakar, one of the largest producers

www.londonfabricshow.uk

Fabrics, Greenstreet, Van Neder Weverij

of woven upholstery fabrics in Turkey,

and Tavelmo. Now combining modern

which will be joined by other returning

technology with long-established hand-

Turkish producers including Turman,

weaving techniques, the jacquards, cottons,

Marsteks and Luks Velvet. Between them

wools, velvets and linens they produce are

they will show a variety of natural and

exclusive, high-end textiles.

mixed texture fabrics in patterns and plains.

Also returning in 2019 are exhibitors from

Expert fabric producers from the UK

Portugal, Italy, Spain, Germany, Turkey and

showing their latest designs include

the UK. Portugal’s Arruma Trapos produces

Lancashire-based British Velvets, which

FN357_Pages.indd 70

Entrance is free, and registration for the

When? 4-5th March, 2019 Where? The West Stand, Chelsea FC, Stamford Bridge, London

20/11/2018 15:51 London BFMDe Fabri


Monday 4th and Tuesday 5th March 2019 Chelsea Football Club, Stamford Bridge, Fulham Road, London, SW6 1HS

See exclusive fabrics for upholstery and soft furnishings. Meet 35+ premier suppliers and producers from around the world. Attend the UK’s best fabric show.

For full information and to register your attendance go to: www.londonfabricshow.uk We look forward to welcoming you.

FN357_Pages.indd 71 BFMDec18.indd London Fabric Show 20191 CM-fullpage-portrait-v1.indd 1

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72 | Showtime

MALAYSIAN INTERNATIONAL FURNITURE FAIR (MIFF) Malaysian International Furniture Fair (MIFF) is south-east Asia’s biggest industry trade show, and the world’s largest marketplace for Malaysian hardwood furniture.

Buyers from some 140 countries and regions

Keh Wee Kiet, president of the Muar

was +7% higher at 20,000, including 5866

converge on MIFF every March to explore its

Furniture Association.

international visitors.

extensive range of domestic and commercial

Over 200 manufacturers from Muar

Launched in 1995, the show is an UFI-

furniture, as well as component parts. New

will share the limelight at MIFF’s 25th

approved event by The Global Association

design trends, and high quality across an

anniversary show in 2019. Comprising half

for Exhibition Industry. MIFF is organised

array of price points, means a rewarding

of the exhibition’s domestic exhibitors,

by UBM Malaysia, a member of UBM Asia,

experience for visitors.

they will be present in the dedicated Muar

which recently became part of Informa, a

Hall, as well as in curated zones such as the

leading B2B information services group and

route to the country’s Muar region, which

designRena lifestyle floor, MIFF Office and

one of the largest B2B events organisers in

produces 70% of Malaysia’s furniture

the Sofa Hall.

the world.

MIFF provides global buyers with a direct

exports. Last April, the southern city was

MIFF offers products across every home

declared Furniture City of Malaysia by the

furnishing category for retail – as well as

country’s government, and the 988-acre

the largest showroom office furniture in

Muar Furniture Park was launched in a bid

south-east Asia via MIFF Office.

to expand export capacity. From its origins

In all, MIFF will feature around 650

as a humble cottage industry in the 1980s,

suppliers from Malaysia and other top Asian

Muar now boasts around 700 factories and

furniture producers.

www.miff.com.my

When? 8-11th March, 2019 Where?

ships 6000-7000 containers every month.

This year, it expanded by +25% to fill

Malaysia International Trade and

“MIFF is the best platform to view the

one million ft2 across 18 halls at MITEC and

Exhibition Centre (MITEC) and Putra

latest productions from Muar all under one

PWTC – exhibitors increased by +13% to 625

roof. Whatever type of furniture buyers are

companies, orders rose +5% to US$984m

looking for is produced in Muar,” comments

and visitor attendance (from 134 countries)

FN357_Pages.indd 72

World Trade Centre (PWTC), Kuala Lumpur, Malaysia

20/11/2018 15:51

MIFFDe


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74 | Showtime

EXPORT FURNITURE EXHIBITION (EFE) The annual Export Furniture Exhibition (EFE) takes place at the start of the Asian international furniture fair cycle each March, and promises to be bigger and better in 2019 …

Established in 2005, EFE remains one of

10) across an exhibition space of 35,000m2

trading platform for the industry, and

Asia’s leading furniture and furnishings

(3000m2 larger than the 2018 edition).

offering sector-leading communication and

exhibitions, and is dedicated to regional

More than 80% of the event was sold out

and international companies looking to

at the time of going to press, with notable

penetrate the global market.

exhibitors including Novel Furniture,

Covering the entire spectrum of home

Furniture, Home Upholstery Industries,

office furniture, commercial furniture, hotel

First Flames, Deep Furniture, Zolano Design

furniture, children’s furniture and furniture

and Tawei Furniture. The event’s organiser expects EFE 2019

an upgraded display of design and lifestyle

to attract more than 16,000 trade buyers

solutions.

and visitors from some 140 countries. Within

The 15th EFE sees an expansion into another two halls (taking it to a total of

FN357_Pages.indd 74

www.efe.my

Marcoco Furniture Industries, Hup Chong

furniture, outdoor furniture, home decor,

parts and accessories, EFE 2019 will present

promotion opportunities.

its theme, Fine Furniture, World Market, EFE is dedicated to creating a valuable

When? 9-12th March, 2019 Where? Kuala Lumpur Convention Centre (KLCC), Malaysia

20/11/2018 15:51

EfeDec


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DESIGNER

76

IN DESIGN

Totem, Stewart Ford Bristol-based designer Stewart created this combined desk and shelving system by “happy accident”. Durable, easily assembled, bright and flexible, Totem reflects the philosophies of his design studio, Modern Wire.

“Like all Modern Wire products, the

“I have worked with so many

Totem was designed based on a specific

restaurants in the past which are

need. Having collected and sold vintage

ooking for that industrial, mid-

furniture for over 12 years, I am

century look, and commonly

interested in the idea of exploring new

choosing style over durability

furniture designs that are extremely

– which is a false economy. The

well made, functional and aesthetically

furniture often needs replacing

pleasing. Yet, whilst needing to be

not long after, due to the

something new, the designs need to

constant use of a restaurant/bar

firmly tip their hat to the era of design

environment”

that I love”

“Domestic customers and interior

“I would like to say the Totem shape

designers would frequently ask for

was consciously inspired, but actually

wire frame shelving and small desks

it was a happy accident. As soon as I

in Sixties colours, but required them

sketched the desk, its shape emerged

to be functional and durable. I was

and everything fell into place. My brief

able to supply similar items as and

stipulated quick, push-fit assembly,

when, but would often be asked for

something that works in both domestic

multiples and would have to turn

and commercial settings, made entirely

people away. I needed a reliable

of steel, and able to incorporate

desk and shelving unit combined, as

additional components – such as

finding a consistent supply of this

extra rows of shelving, cupboards and

kind of product was proving tricky”

lighting – in the future”

Training: Stewart has no formal design training or qualifications – his work is informed by his experience of collecting and selling vintage furniture. He owns Bristolbased furniture design practice Modern Wire, which designs and makes minimal, modernist industrial-style furniture for commercial and domestic settings.

www.modernwire.co.uk

FN357_Pages.indd 76

“Good design is functional, looks great, and is something you don’t need to worry about – it’s durable, and able to withstand its original purpose long into the future”

20/11/2018 15:51

GNGDe


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20/11/2018 19/11/2018 15:51 12:13


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Get Connected

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18 16:09

Last Word | 81

Mike Kingsbury MD, Content by Terence Conran Content by Terence Conran was estabished in 2003 by Sir Terence Conran, the founder of Habitat and the Conran Shop. It offers a relaxed and informal range of modern upholstery and cabinet furniture, designed by Terence and his team, which is sold in the UK and overseas.

“Terence Conran reinvented so many aspects of our daily lives” How did you enter the trade?

If you had to start over, which career might

I joined Littlewoods as a fashion buyer,

you pursue?

before moving over to home furnishings at

I always liked architecture, and would

Laura Ashley.

certainly have looked into this as a career option.

Who was your inspiration? Terence Conran! He reinvented so many

What is the most important issue affecting

aspects of our daily lives – the way we live,

your business right now?

decorate our homes, and the restaurants

The development of the digital world – it

we visit. Then there’s the more general

will change everything over time.

appreciation of good design – for the average person, this simply didn’t exist in

What company do you most look up to?

the Sixties or Seventies.

I respect John Lewis – their ownership structure allows them to make good long-

What was your career high point?

term decisions and be less concerned with

Being appointed as MD of a Conran

short-term issues.

company.

What would you most like to change about

… and low point?

yourself?

Managing very difficult times at Laura

I’d like to be younger!

Ashley, when a lot of people were being made redundant.

What do you enjoy most about working in

the trade?

… and the turning point?

The creative and practical side of working

1982 – Traineee, then fashion buyer,

Switching from fashion to home furnishings,

with products that make a difference to

Littlewoods Stores

when I bought my first flat.

people’s lives.

CAREER DIGEST

1985 – Group buyer, Goldbergs Stores 1988 – Senior buyer, Grattans

Describe a typical working day … It’s hugely varied, supporting large and

1991 – Senior buyer for home furnishings,

small customers, looking at new product

then buying controller and director of home

ideas, sorting out all the issues with the new

furnishings, Laura Ashley

showroom we are opening, and managing

2002 – Joint COO then sole COO, Laura Ashley 2006 – MD, Content by Terence Conran

Jazz or classical? Neither – I’ll take Bowie or Springsteen.

FN357_Pages.indd 81

stock and deliveries. No two days are the same!

Snakes or sharks? Snakes – a friend breeds them and they are very tactile!

“The digital world will change everything over time”

Long hair, or short? Short. My hippy days are over.

20/11/2018 15:51


82

FURTHER READING

ON THE WEB New stories are added to the Furniture News website as they break. Browse www.furniturenews.net on your desktop or mobile, and sign up for our email newsletter at www.bit.ly/fn-in

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Issue 74

URAN TS,

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Furniture News is just one of the industry titles published by Gearing Media Group. Those involved in the contract furnishings market should take a look at Hospitality Interiors magazine (www.hospitality-interiors.net), while anyone seeking furniture manufacturing machinery or supplies should check out Furniture Production (www.furnitureproduction.net).

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NEXT MONTH January Furniture Show, Spring Fair, imm cologne and AIS Furniture Show previews Year in Review | Living Room, Dining Room, Beds & Bedroom, Trade Services and Furnisher

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