VIEWPOINT AIRSPRUNG BEDS

By MD, Paul Little

Which of your ranges are certified, and how are they performing?

Many of our larger customers, as well as some of the smaller ones, have applied for FSC promotional licenses, therefore it is a growing requirement. That is why all of our divans and headboards carry an on-product label.

How straightforward is working with the FSC and selling on the benefits?

From an audit perspective it is quite straightforward. The audits are thorough but fair, and encourage continual improvement. That said, the process for approval of logo use and getting information about how to go about things which are ‘day to day’ can be onerous, and there is only a limited number of people who are able to advise on how to go about them.

Where do you see demand for FSC-certified furniture going in the future?

More retailers each year are requesting the necessary information to support their applications for promotional licences, which suggests they believe that there is a growing interest in sustainability of timber on the part of consumers.

There has been some confusion on the part of a few retailers, where they appeared to be unaware of the need for a promotional license in order to allow them to promote goods we supply to them as FSC certified – and this could result in action against them by FSC. We obviously work with our customers and advise them of these requirements.

www.airsprung-group.co.uk/airsprung-beds/