Furniture News #412

#412 January 2024 www.furniturenews.net

Defining Decor Think Rugs – for every home

JANUARY FURNITURE SHOW SPRING FAIR | LIVING | DINING BEDROOM | TRADE SERVICES

PROFIT GENERATION Are you engaging with younger shoppers?

Forecasting the trends of 2024/25 60 for 60 – spotting the industry’s rising stars

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Editor's Comment Paul Farley Editor-in-chief

01424 776101 paul@gearingmediagroup.com @FurnitureNewsED @Furniture News www.furniturenews.net

“If customer is king, I’d argue that what the princes and princesses want is often dangerously overlooked Ah, the Christmas break. An opportunity to kick back and indulge, surrounded by family and good cheer. A rare moment in which the generations come together to eat, drink and play …

But that’s just one version of events. As anyone who’s just recovering from the holiday’s tantrums, arguments and misunderstandings (what games to play, shows to watch, greens to eat, etc) will tell you, it’s also the time of year when the divisions and differences between young and old are never clearer, and getting along means compromise.

That said, how well does your business understand the younger generations? If customer is king, I’d argue that what the princes and princesses want is often dangerously overlooked, on both day-to-day and strategic levels. Are you so busy selling to the ‘zoomers’ and ‘boomers’ that you’re overlooking what Millennial and Gen Z customers want, and how they like to shop?

In this month’s lead feature, we’re looking at what defines those younger demographics, and what our sector is doing to capture their spending potential, with testimonials from some of the industry’s progressive retailers and suppliers (p10). With Millennials coming into their prime, and Gen Z boasting the world’s fastest-growing economic power, perhaps it’s time to sit up and listen …

For anyone after a further steer on what the youth of today may want to buy tomorrow, look no further than those in your own business! From p40, we celebrate the industry’s rising stars as nominated by The Furniture Makers’ Company’s ’60 for 60’ campaign – proof, if it were needed, that there’s huge potential coming through. And, in the spirit of looking forward and getting ahead of the curve, our annual trend forecast shares an informed view on which materials, colours and customer behaviours are likely to dominate in 2024/25 (p178).

Of course, there’s also the huge feature at the heart of this month’s issue, as we return to the NEC for our principal trade exhibition (if you’re at the January Furniture Show this month, do stop by and see us on stand 5-J45). Four halls of new product and in-person business awaits, and we’ve the biggest preview around – so, before you slip your buying boots on, turn to p80 and make sure you don’t miss a thing!

Meanwhile, we’re looking ahead to the season’s other key shows including INDX Furniture and Spring Fair, meeting the people behind Furniturebox, Snug and Simba, and sharing the latest in new products and services.

We conclude, as always, with a range of experts discussing everything from customer experience to thinking outside the box. This issue also sees the welcome return of Furniture Sales Solutions’ Adam Hankinson, who explains why salespeople sometimes need to start again before they can move forward.

The new year is the perfect time to learn some new tricks (whatever your age) – and this month’s Furniture News is a great place to start.

Paul Farley

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#412 January 2024 www.furniturenews.net

Defining Decor

Contents

Think Rugs – for every home

JANUARY FURNITURE SHOW SPRING FAIR | LIVING | DINING BEDROOM | TRADE SERVICES

PROFIT GENERATION Are you engaging with younger shoppers?

52, 180

7

NEWS

10 10 34 40 52 56

INSIGHT Profit generation Furniturebox 60 for 60 Snug Getting personal

60 72

EVENTS Spring Fair

80 86 104 116 136

JANUARY FURNITURE SHOW Hall 1 Hall 2 Hall 4 Hall 5

Forecasting the trends of 2024/25 60 for 60 – spotting the industry’s rising stars

COVER FEATURE 104 THINK RUGS

EDITORIAL EDITOR-IN-CHIEF Paul Farley 01424 776101 paul@gearingmediagroup.com X @FurnitureNewsED SALES SALES AND MARKETING DIRECTOR (FURNITURE NEWS PORTFOLIO) Sam Horscroft 07764 650655 sam@gearingmediagroup.com X @FurnitureNewsAD

Rebecca Leathers Snug

179

SALES EXECUTIVE Caroline Littler 07861 231461 caroline@gearingmediagroup.com OVERSEAS AGENT Casey Loo (Asia) +65 973 00123 (WhatsApp) casey@apsmediagroup.com PRODUCTION PRODUCTION MANAGER James Ash james@gearingmediagroup.com

Fabio Perrota Dreams

230

DIGITAL MANAGER Nyall McCurrach nyall@gearingmediagroup.com COPY ADMINISTRATOR Steve Merrick 01424 776108 production@gearingmediagroup.com ACCOUNTS ACCOUNTS/GENERAL MANAGER Wendy Williams 01424 817433 wendy@gearingmediagroup.com

Adam Hankinson Furniture Sales Solutions

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CHAIRMAN Nigel Gearing SUBSCRIPTIONS (UK-£65, Europe-£85, RoW-£95) subscriptions@gearingmediagroup.com REPRO, PRINT AND DISTRIBUTION Stephens & George GEARING MEDIA GROUP LTD 4 Red Barn Mews, High Street Battle, East Sussex TN33 0AG ISSN No: 1475 - 3731 © Gearing Media Group Ltd 2024 WWW.FURNITURENEWS.NET

Steve Reid Simba Sleep

178 PRODUCTS 178 Trend forecast 2024/25 188 Living 194 Bedroom 206 Dining 208 Trade services 228 OPINION 228 Why our industry needs crazy thinking 229 To outsource or insource?

230 Ready, set, start again!

232 Delivering remarkable CX 234 Design protection and copyright uncertainty 235 Giving trade show audiences what they want 236 Add value by telling the right story 238 Cybersecurity risks, and how to fix them 241 Partner comment 242 Feedback

GENERAL INFORMATION No part of this publication may be reproduced without the specific prior written agreement of the Publisher and may not be stored on any type of retrieval system. Furniture News/ Gearing Media Group Ltd accepts no responsibility for variations in colour reproduction. Special colours (Pantone etc) can be catered for with prior arrangement. Some elements of the editorial content in this publication are submitted by the trade, however, all efforts are made to ensure that the editorial remains true to fact and unbiased. Monies may have been accepted to offset the costs of colour reproduction. Gearing Media Group Ltd reserves the right to alter without prior notice any content other than customers’ advertisements. No correspondence will be entered into regarding altered or adjusted editorial content.

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The Publisher accepts no liability for any loss arising from an advertisement’s late or non-appearance.

19* - 22 JANUARY 2024 Curated by buyers, for buyers Exciting new brands join the line-up

INDX FURNITURE Learn more at indxshows.co.uk Brought to you by Cranmore Park, Solihull, West Midlands | *19 January open to AIS Members only

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NEWS 7

Airsprung Group CEO Tony Lisanti has announced his intention to retire this month, after 21 years of service. Oversight of the group will pass to the parent company’s COO, Tean Dallaway

Furniture Village scooped three award wins at The Best Companies Awards 2023, including fourth place in the ‘UK’s Best Large Companies to Work For’ category

IKEA is investing over £35m in the financial wellbeing of its staff across the UK through a combination of pay increases and year-end bonuses

Mlily and Manchester United have agreed to extend their longstanding partnership, wherein the former will become the latter’s official global mattress and sofa product partner

The Furniture Makers’ Company’s Online Christmas Charity Auction raised over £11,000 for the industry charity

Bensons has opened a new 3500ft2 store in Leicester, on Fosse Retail Park

DFI Beds has launched a new charitable initiative enabling charities and charitable organisations to showcase their messaging on its delivery vans, with Cancer Fund for Children the first to feature

Hyve Group has appointed Jackson Szabo as portfolio director for Spring Fair and Autumn Fair, and Soraya Gadelrab as event director for the shows

READ MORE ONLINE AT WWW.FURNITURENEWS.NET

Mattress Online turns 20 Pioneering retailer Mattress Online is celebrating 20 years of business, having become the UK’s largest stockist of mattresses and other sleep-related products.

Mattress Online emerged as an ecommerce pioneer after seizing an opportunity to address a gap in the market, launching a website ahead of many retail giants and major supermarkets. CEO Steve Adams spotted an opportunity when less than 2% of all retail purchases were carried out online, and is now at the forefront of UK ecommerce in the world’s fourth biggest ecommerce market, where almost a third of all retail purchases are made online.

He says: “In the early days of Mattress Online, the idea stemmed from a debate I had with co-founder Steve Kelly about whether people would be willing to buy mattresses without a chance to bounce on them in-store and try them out. The lightbulb moment occurred when I realised Argos already had that type of business model, but they weren’t selling products online. That’s where we came in, to plug that gap in the market.”

With growth underpinned by an in-house development team, Mattress Online saw its turnover leap to a record £37.5m during the pandemic, and has since committed to rolling out 10 physical stores over a five-year period (it currently has stores in Sheffield, Rotherham and Skipton).

The business celebrated its 20th anniversary with a party last month. Joining the company’s team of 83 were several employees who were integral to Mattress Online’s growth over the past two decades.

EBIT down but turnover up at expanding JYSK In the retailer’s FY23, JYSK achieved an EBIT of €531m (down -13.2% YoY but up +5.7% on 2019/20) and increased its turnover by +6.3% to €5.2b worldwide, welcoming over 1.2 million new customers to its stores.

As expected, the FY, which ran to 31st August, was a challenging one for JYSK, as inflation continued to rise, keeping operational costs up and affecting consumer buying power. JYSK says it countered this by investing in competitive prices and offers for customers on cornerstones of the business such as garden furniture.

“Despite the decrease in our EBIT result this year, JYSK has stayed ahead of the decline in sales in the global home furnishing market due to our low price points and high-quality products,” says JYSK’s

president and CEO, Rami Jensen.

During the FY, JYSK opened its first stores in Turkey, and further openings in the country are under way.

JYSK opened a total of 135 new stores in FY23, and invested in a record number of store activities. Twothirds of JYSK’s stores have now been redesigned.

JYSK also opened a distribution centre in Hungary, representing an investment of €200m, and continued to invest in IT to deliver on its ‘Seamless and closer to the customer’ strategy through unified commerce.

“Our expansion plans continue without slowing down,” Rami continues. “We plan to open at least as many stores next financial year, and we want to get even closer to our customers to ensure that we stay top of mind and relevant for their shopping needs within home furnishing.”

Industry livery joins Lord Mayor festivities The Furniture Makers’ Company, the City of London livery company, celebrated the arrival of the 695th Lord Mayor of London, Alderman Michael Mainelli,with a float in the official procession of the Lord Mayor’s Show in November.

The show dates back to the early 13th century, and is the oldest civic procession in the world. The Furniture Makers’ Company joined other livery companies, charities, and the armed forces in celebrating the new Lord Mayor in the historical parade. In a lorry supplied by corporate member All Truck, the livery company’s colourful float featured furniture and furnishings from companies including Celtheath, Ercol, KI and Panaz, and carried the organisation’s new My Furniture Career website branding.

Walking and dancing alongside the float were dancers from Creative Industries Oxford College and members of the livery company, dressed in foam costumes in the shape of chairs, tables and dressers.

Master, Amanda Waring, says: “We are delighted to have supported last year’s Lord Mayor’s Show, particularly as the new Lord Mayor is an honorary liveryman of The Furniture Makers’ Company. Our float’s theme, ‘Careers in furniture’, was designed to showcase the various sectors in our industry while promoting our new careers recruitment website, My Furniture Career, to any budding furnituremakers in the crowd. It was a fantastic day – the atmosphere was incredible. My thanks to the individuals and companies that worked on the float, without whom it wouldn’t have been possible.”

8 NEWS

Charity bowling night strikes home Seven teams representing five companies took part in The Furniture Makers’ Company’s Yorkshire Region Bowling Night for a night of fun and networking in November.

Teams from bed manufacturers Harrison Spinks, Jay-Be and Shire Beds, along with fillings supplier John Cotton and the National Bed Federation, vied for the titles of Top Team, Top Male and Female Bowler.

Consolation prizes were also awarded.

Peter Hewitt, event organiser, and a member of the charity’s Yorkshire committee, says: “It was a great atmosphere, and fabulous to see company directors

Lukehurst has been named Family Business of the Year at the Kent Invicta Chamber Business Awards 2023 and managers out with employees from the shop floor and the office. As an added bonus, we even managed to raise a small sum of £455 for the charity, so thanks to all who participated and made it all possible.”

Pictured are: (top) Top Team, I can’t believe it’s not Gutter (Harrison Spinks), comprising Dale Daglan, Carl Platts, Richard Gavaghan, Nick Jordan, Mark Harris and Gary Smith; and (left) John Cotton Group sales director Mark Baron, who won Top Male Bowler, with Jessica Alexander and Peter Hewitt.

The Furniture Makers’ Company has several regional committees around the country, each committed to organising fundraising and networking events for members and non-members alike. For information on upcoming local events, and to connect with a regional chairman, visit www.furnituremakers. org.uk/regional-association/.

Polish manufacturer invests in Sofa Club Sofa Club has announced a strategic partnership with Polish sofa manufacturer Tessa Group, which involves the latter acquiring a significant shareholding in the former, solidifying a decade-long relationship.

Louis Rose, co-founder of Sofa Club, says: “We’ve been buying from them since the beginning. They’ve supported us throughout the years and understand our vision. It’s a perfect fit, and I’m thrilled to welcome them aboard.”

Tessa Group operates two factories, with a collective workforce of over 400. Founder Józef Kaczmarek says: “I’ve had the privilege of witnessing Sofa Club’s incredible journey from its humble

Wiemann, and its UK and Ireland sales agency Litmus Furniture, celebrated the 20th anniversary of their partnership by coming together at Wiemann’s HQ in northern Germany

beginnings to its current prominence in the industry.

Being a part of that growth has been immensely rewarding. Now, as a shareholder in Sofa Club, I am even more delighted to contribute to this exciting brand’s future.”

Tessa Group is in the process of building a 13,000m2 manufacturing facility which will play a pivotal role in Sofa Club’s growth.

Tom O’Neill, co-founder of Sofa Club, adds: “This partnership is game-changing – we now have an unrivalled end-to-end solution. We can develop sofas quickly, maintain inventory on the shelves, and deliver them to customers with unprecedented speed and convenience. I’m excited for the future!”

Hypnos has reported the passing of Barry Owen-Smith, London area sales manager of the bedmaker’s contract division.

Passionate fundraiser Barry finally lost his battle against Idiopathic Pulmonary Fibrosis (IPF) on 26th November

IKEA UK has launched a new mattress removal and recycling scheme in collaboration with The Furniture Recycling (TFR) Group

Arighi Bianchi has partnered with business expert and TV presenter Kate Hardcastle MBE to bolster the retail brand as it enters its 170th year

Naturalmat has opened a new 5000ft2 showroom in Knutsford, south of Manchester, in which to showcase its natural and organic beds and mattresses

Anti Copying in Design (ACID) has appointed Laura Newbold Breen (ex-Magmatic) as its COO

Manufacturer optimism fading, says BFM Optimism about the trading environment is fading among British furniture manufacturers, according to the latest BFM Trade & Price Trends Survey, which covered over 4000 employees and primarily looked at the six months’ trade to October last year, and future expectations.

One fifth (21%) of respondents reported that they were more pessimistic than in April last year, and 32% said that trade was worse than 12 months prior.

Negative results were also reported for order intake and the volume of output.

On a more positive note, raw material prices were considered less of a pressure than they were six months prior, by a balance of 11%, although labour and overhead cost pressures were still at a comparatively high level, cited by 74% and 47% respectively (it is worth remembering that in September 2022, prices were up on the year by +12%, and by over +20% for a consistent period not long prior to that, adds the BFM).

Nearly two-fifths (37%) of companies still reported moderate or significant problems in recruiting skilled labour.

Marks and Spencer’s application to review the decision by the Secretary of State for Levelling Up, Housing and Communities to refuse planning permission for the redevelopment of the M&S store at Marble Arch has been approved by the High Court READ MORE ONLINE AT WWW.FURNITURENEWS.NET

For Every Home

T: 01782 747 713 E: info@thinkrugs.co.uk Stand 2-C25

www.thinkrugs.co.uk

10 INSIGHT PROFIT GENERATION

Profit generation They say age is just a state of mind – but for retailers it’s a defining customer feature, and one that’s easy to overlook as time goes by.

The bulk of your sales might go to over-50s today, but what of tomorrow? How will you ensure you remain relevant to younger consumers as their spending power grows? Paul Farley investigates …

11

Photo courtesy 123RF/nomadsoul1

12 INSIGHT PROFIT GENERATION What does your offer mean to Millennials? And are you looking ahead to Gen Z? Consumers have more choice than ever, their tastes and shopping habits continually evolving, and their buying power growing. With today’s younger consumers frequently defined by their high expectations, pragmatism and digital confidence, what is your business doing to stay in front of them? Paul Farley looks to his inner Millennial for answers …

Photo courtesy 123RF/scharfsinn86

“Is there a disconnect in our industry?

Gen Z, Boomers, cohorts … I apologise in advance for all the marketing lingo, and freely admit that any attempt to pigeonhole individuals based on their age is wildly presumptive.

Born in 1981, I fall into the Millennial category – but only just. The generous spread of this bracket, which spans anyone aged 28-43, means it comprises more consumers (if not wealth) than any other, and there’s gulf of experiences between its extremities.

I’m probably far from ‘typical’, but, getting personal for a moment, I have a house, a wife, and two young children. I had my first mobile phone aged 20, and set up a social media account perhaps four years later.

I’m reconciling lessons from my own upbringing with how I should raise my kids. I’m old enough to remember the Berlin Wall coming down, but 9/11 was probably the most significant event to take place during my formative years. It felt like the 2008 financial crisis (and subsequent austerity measures) couldn’t have come at a worse time in my career – but at least I had a career.

Disposable income feels like a memory. I like to shop in-store and online, but have only really embraced the latter in recent years. And I still enjoy reading printed magazines (good thing too, in my line of work).

Contrast all that with someone born in 1996. They are currently in their late 20s, maybe just entering married life/home ownership/parenthood. Arguably, they were one of the first ‘digital natives’ – that is, the internet was an important part of their upbringing, and they could potentially have owned their own

smartphone at the age of 11. They’ve likely been far more impacted by economic instability (credit crunch, austerity, Brexit, Covid-19, cost of living crisis …) than I ever was.

My point is that even if a consumer’s age is known, there’s no quick and easy way to define them, their buying power, shopping habits or tastes – but it can’t hurt to understand the assumptions made about them as target demographics, many of which are based on the likelihood of shared experiences around parenting, technology and economics.

Millennials (Gen Y) Born 1981-96 (now aged 28-43), Millennials are generally comfortable with mobile devices and computers, and often turn to social media and customer reviews to supplement any product research. Due to the financial instability they’ve experienced throughout their lives, they sometimes choose accessibility (like subscription models) over ownership, while many have postponed major life purchases due to significant student debt. They tend to demonstrate little brand loyalty – quality and features come first.

Gen Z (Gen Tech, iGen, Post-Millennials, Zoomers, Zillennials) Born 1997-2012 (now aged 12-27), Gen Z grew up with devices around them from the age of 10, and spend much of their time online. They also discover many products via social media and web searches,

13 prefer personalised sales pitches, and place their trust in influencers. Seeing their parents struggling with debt, many are more fiscally conservative, and wary of spending on credit. They tend to truly value a healthy work/life balance, and take a brand’s sustainable and ethical values seriously.

Gen Alpha (Gen A) Born early 2010s-25 (now aged 0-14), this cohort is too young to be buying furniture, but worth keeping an eye on. Gen Alpha was raised with smart technology and virtual lessons (and likely heavily disrupted by the pandemic at a young age), and looks set to be family oriented, educated and wealthy.

Prime movers Yes, the age brackets are prescriptive. There will always be older shoppers with a fresh outlook, and 20-somethings with a love for heritage brands – but the need to take note of what Millennials (and those that come after) want has never been greater.

With online shopping now truly coming of age, payment processing expert Merchant Machine set out to discover which online shops consumers grow into – and out of – as they grow older, analysing UK website visitor data to see which online stores have the largest proportion of shoppers in each age group.

Within its sample (based on SimilarWeb data), it found that IKEA attracted the biggest share of furniture shoppers aged 18-24 (and 35-44), and Made came out on top in the 25-34 bracket. Dreams, DFS and Sofology also ranked highly across all three groups.

“IKEA dominates the Gen Z to Millennial age groups, with the Swedish giant receiving a higher share of 18-24 and 35-44 year old visitors than any other furniture websites,” says Merchant Machine’s founder, Ian Wright. “It’s clear that first-time homemakers can’t afford Graham and Green, and are probably too cool for Oak World.

“Made also scores big with these age groups, ranking in the top spot for 25-34 year olds. It’s likely that this age bracket has more disposable income and wants to sample a more curated sense of style. The more contemporary styles of Wayfair and Sofology are also popular among the younger demographic.”

Interestingly, very few brands made the transition from the 18-44 to 45-65+ age groups. “There is a clear difference in the type of websites that Gen X and Boomers visit, compared to the younger generations,” Ian concludes.

Photo courtesy 123RF/lightpoet

Although the wealthier members of Gen X and the Baby Boomer generations probably account for the bulk of your furniture sales, Millennials are just coming into their prime earning and spending years, says GfK (adding that, according to the Bank of America, the economic power of Gen Z is the fastestgrowing in the world, and set to surpass that of Millennials in 2031 – but the jury is out on that figure).

While both younger cohorts are generally more thrifty than their parents, and have a generally muted outlook on the economy – only one in four (25%) are optimistic on that count – it’s an audience that businesses ignore at their peril, says GfK: “Maturing in an era of unprecedented global challenges, Gen Z and Millennials are comfortable with change and navigate it in the inimitable styles that define their generations – balancing idealism with pragmatism, setting high standards for business and leveraging the latest technology. Brands that can tune in and keep up will tap into vast consumer power and potential.”

But how are these tendencies mirrored in their spending habits? With soaring interest rates and inflation matched by a slow housing market, how did these consumers shop for furniture last year?

In October, TGI Consumer Data asked a range of British consumers (aged 15+) what furniture they had bought in the last 12 months (see table below). While, as might be expected, the results indicate a higherthan-average number of purchasing Millennials (+02%), the average number of Gen Z purchasers was even greater, at +2-3%.

AGE OF ECOMMERCE

Over the following pages, alongside opinion pieces from seasoned professionals, you’ll find accounts from retailers, suppliers, and everything in between, describing what their business is doing to meet the demands of younger customers.

Is there a disconnect in our industry between what, and how, products and services are offered, and what Millennials and Gen Z consumers actually want? How can their needs be identified, and met? And is there a danger that many businesses are rooted too firmly in a different generational mindset?

My thanks to the many contributors who took the time to help shape this feature, and I hope that some of the insight it contains proves helpful in shaping your business.

“Millennials are just coming into their prime earning and spending years

Claim to have bought in last 12 months

% all adults

% Millennials

% Generation Z

Kitchen furniture/fitted kitchen

7%

7%

9%

Lounge/living room furniture

9%

11%

11%

Dining room furniture

5%

7%

8%

Bedroom furniture

9%

10%

12%

14 INSIGHT PROFIT GENERATION

VIEWPOINT

JERRY CHESHIRE Having a strong online presence is essential for any furniture business that wishes to resonate with younger consumers, writes retailer, sales agent, author (and bed and mattress expert) Jerry Cheshire …

As younger shoppers are way more comfortable making an online commitment, the importance of a traditional furniture store become less, and many traditional furniture stores are struggling to adapt to the demands of younger consumers.

If we consider ‘Dunbar’s number’, which tells us that before making a commitment to do business, a buyer typically interacts with a brand 11 times, and spends about seven hours on that interaction over four different platforms (statistics later endorsed

by Google), store owners must adapt to the digital world, and having a large online presence is now essential.

“Younger consumers are very comfortable with spending online.

It’s where they do their research, and clicking a ‘buy now’ button is the logical next step

Digital diet Different age groups browse the internet differently, and use different social media platforms – mainly Instagram for the younger audience, and Facebook for the older. Your target market dictates which medium you choose.

As a society, we have become avid content consumers, so it’s the avid content creators who are reaping the benefit of that. Give your prospective customer the content they crave – at least seven hours of it, over four platforms. I guarantee that, if you do, you’ll be ahead of your competition.

Seven hours sounds like a lot until you realise what you already have – a store, a website, printed media and social media profiles. Add to that downloadable PDFs and video content, and soon there’s plenty of content available.

You don’t necessarily have to have new content all of the time, you can repurpose your existing content and adapt it to the different media.

Maybe, if an item is being bought online because it’s convenient and it fits the budget, expectations may be lower, so lower-quality goods become more acceptable.

Big and bulky goods like beds, sofas and dining tables are more likely to be tried before purchase than smaller items like chairs, coffee tables or occasional furniture, as they are higher ticket and may command a more considered purchase.

You may argue that these still have a place in physical stores in a traditional way, but the new consumer should be given the option of buying it online, in their own home.

Transaction talk Younger consumers are very comfortable with spending online. It’s where they do their research, and clicking a ‘buy now’ button is the logical next step. It’s easy, convenient and cost effective.

So what happened to ‘try before you buy’? Well, it’s no longer as important, as distance-selling regulations allow for goods to be returned without quibble, and many companies offer a time trial anyway.

Sending unsuitable goods back is not in the plan at the point of purchase – it’s assumed goods can be returned if needs be. For most, though, returning bulky goods is simply too much bother.

Under the influence People have a tendency to buy what other people buy, so online reviews have become a vital part of the buying decision. That’s why all of the major ecommerce players have them. Add to that the opinions of influencers – celebrities and personalities with a large online following – and suddenly a product or brand can become very popular.

If you’re not riding this wave, you’re being left behind. You never see reviews if you walk into a furniture store.

Takeaways So, a younger consumer is happy to buy online provided the item they’re purchasing can be satisfactorily researched, has a ‘buy now’ button and is adequately reviewed or recommended by others.

Your showroom becomes one of the four platforms for them to interact with you, but it now needs a very active online presence to accompany it.

“It’s assumed goods can be returned if needs be. For most, though, returning bulky goods is simply too much bother

sales@alpha-designs.co.uk

16 INSIGHT PROFIT GENERATION

VIEWPOINT

SUPPLIERS Nicolle Hockin (MD, Devonshire Living) The approach to cabinet furniture buying appears to change with each generation, and not always in a linear way. To generalise at the most basic level, it seems to me that the Boomer generation (currently 55-75-ish) still wants neutral furniture that lasts a lifetime. Gen X (40-55-ish) is a little more adventurous in design, but still wants quality.

Millennials (25-40-ish) are more fashion-based, and grew up with the internet and IKEA. They are used to having a lot more choices, and cheaper materials that they could switch out every few years depending on the trends. Gen Z are only just breaching the period where they are starting to move out and buy their own furniture. They typically have less surplus cash, and less permanent housing prospects, as well as a stronger global focus on sustainability. They are more likely to thrift, Facebook Marketplace, and upcycle pre-loved furniture.

As an SME, you can’t be all things to all people and do it successfully. Our core customer base is still predictably the older market, because quality, long-lasting furniture is what we know and what we’ve always done. Therefore, in order to adapt to the younger consumers, we’ll need to take a new approach.

Rather than try to appeal to the Millennials (of which I am one) and cheapen our products or look for more outlandish designs, it may be that we need to skip that market altogether and focus our longevity instead on the newer generation of more eco-conscious consumers. Rather than focus on new products exclusively, I would imagine that reclaimed materials and closed-loop recycling is the way to reach the consumers of the future – reusing old product to make something new.

Paul Little (sales and commercial director, Airsprung Group) A disconnect between seller and buyer may be true of some parts of the industry. However, we strategically transitioned from a traditional bricks-and-mortar strategy to an omnichannel approach very early in the digital revolution. This shift allowed us to connect with younger customers on various platforms, where they actively engage and make purchase decisions. For many years, we were constantly told that people wouldn’t buy mattresses online, even

though we could see the evidence for ourselves.

We have been fortunate to collaborate with among the best and most experienced players in the digital field. Their expertise and analysis of customer behaviour provides invaluable feedback.

By leveraging data analytics and customer insights, we gain a deep understanding of what resonates with our target audience, and can tailor our offerings accordingly.

In the ever-evolving landscape of the bed industry, differentiation has become the key challenge. To stay ahead, we recognise the growing need for more and richer content. By combining an omnichannel approach with expert digital partnerships, we have successfully aligned our strategy with the desires of younger customer cohorts, securing a competitive edge in the dynamic bed market.

Carole Nolan (category manager, outdoor furniture, Gallery Direct) I’m lucky that I have five children who are young adults, and the Gallery team includes a range of ages, including many young adults, so I get a lot of feedback and input from the younger generation, and others, which I feel is really important, as we want to offer products to suit all tastes.

It is interesting to note that not all young adults choose contemporary-style products, which is what many people would maybe expect. They are a discerning audience, who have a wide range of tastes to suit their own personal style, homes and lifestyles.

Gavin Boden (sales director, Rhenus Home Delivery UK) It seems that every generation is very different today, from Gen Z to Boomers, Gen X to Millennials, they are all looking for something different with regards a ‘buying experience’, because, let’s face it, that’s what we’re talking about. We could split it down further and include location, demographic, sex and profession, not just by generation.

In the old days, everyone used to take the time and have a day out to visit a few shops in the same town/area and have a look-see what was out there.

Depending on where they would go, they’d get a welcome smile and some kind of sales patter, but they also might get a place where they could have a complimentary beverage, maybe somewhere to

17

sit the children while they had a look around, and in some of the higher-end shops they might get a glass of bubbly and a personal shopper.

But now, consumers have more of a choice than ever before.

Go online on your laptop/PC or on your mobile device and shop on a website, or watch a product video on one of the many different media platforms, receive a personalised video from the retailer of the products you would like to look at, try a bed for 200 nights without even seeing it in person.

Some people just want a quick, easy resolution to their requirements – so whatever is the quickest and easiest way of getting their product to their home. See what you want, click buy, autofill your details and bish, bash and indeed bosh, job done.

The answer? Offer a hybrid model. A destination store where customers can get an amazing experience plus website plus mobile app plus media platform videos/ images. There are many, many retailers out there who are being very successful without the need of a bricks-and-mortar retail store, but they are having to evolve all the time, finding new ways to market their wares.

Whichever you choose … you have to be cheaper, or offer a unique experience.

Nick Williams (sales manager, Sweet Dreams) When it comes to the younger generation, we believe there are certain factors that tend to influence their preferences and priorities when buying a mattress. While individual tastes may vary, there are some common trends that can be observed.

Firstly, younger buyers often value comfort and support as essential qualities in a mattress. They want a sleep surface that conforms to their body, relieving pressure points and promoting a restful night’s sleep. Memory foam mattresses tend to be popular among this demographic, for their ability to provide personalised support.

Additionally, the younger generation is increasingly concerned about environmental sustainability. They are more likely to prioritise mattresses made from eco-friendly materials, such as organic cotton, natural latex or recycled components. We are looking to align with their eco-conscious values and offer transparent manufacturing processes, which often resonate well with this demographic.

Lastly, cost plays a significant role. Many younger individuals may be on a budget, making affordability an important factor. Online mattress retailers and D2C brands that offer competitive prices and convenient delivery options are often preferred.

In summary, the younger generation seeks comfort, support, sustainability, convenience, technology

and affordability when buying a mattress. By understanding these preferences, we can better cater to the needs of this demographic and offer products that meet their expectations.

Nichola Hornby Bell (sales director, Alpha Designs Upholstery) There really are two ways to think about this. One is, if it’s not broken, don’t fix it, and the other is to identify and align with newness.

The first certainly doesn’t mean be complacent, but if your main product is geared to an older, more established customer base, then keep doing what you are doing, and do it well – just remember to keep moving!

The second is less simple, but more exciting. There is certainly a new way of purchasing furniture, and some of the younger generations’ values differ to the previous, but I don’t feel that this should define a manufacturer – it should challenge it.

Alpha Designs decided to take the best of both strategies. We have maintained our core business, which is thriving, but we have also identified and aligned with a different type of customer who engages with a younger consumer base. It is our job to understand the very different needs from each customer, and react accordingly. Having a sensible but varied customer base keeps you very grounded and aware of trends and needs as they happen.

It also helps that we have owners who are young, vibrant, and not scared to have a go – so nothing is ever off the table!

Sam Jackson (commercial director, Bluebone Imports) We believe that generally the younger generation want to buy online using various technologies and platforms.

They don’t want face-to-face communication, this is a social skill that is rapidly becoming a thing of the past as they don’t have the need or desire to feel and experience quality.

Despite being a generation that is far more conscious about the environment, purchasing patterns suggest they are interested far more in ‘throw-aways’ as they are more interested in the aesthetics for what may be on trend at any point in time. Despite this, they will look for sustainability by getting rid of things they no longer want in an environmentally friendly way – this would include recycling products by re-painting or re-styling.

It is very difficult to think like the younger generation, as we have typically been a generation

››

18 INSIGHT PROFIT GENERATION

that respects quality and longevity of products.

Our strategy is progressive to address this change, as we still look to provide quality products that are timeless, together with a more personalised service to appeal to the older-generation ‘silver surfers’, whilst addressing the style and fashion aesthetics in quality products that the younger generation crave. Over time, the balance between the two will change.

Photo courtesy 123RF/vadimgozhda

Tim Hobbs (MD, Prestige Furniture Logistics) I am acutely aware of the evolving demands of our customers, especially the younger generation. These customers’ needs, preferences and buying behaviours are significantly different from the generations before them, and it’s our responsibility to acknowledge this and adapt our services accordingly.

To understand what our younger customers want, we have invested in customer feedback initiatives, and most importantly, data analysis. The rise of digital culture and social media has opened up incredible opportunities for us to listen to our customers, understand their pain points, and anticipate their needs. Regular surveys, social media interactions, and review analysis are some of the ways we try and gather insights.

One of the trends we’ve noticed is the importance of transparency, immediacy and personalisation to the younger audience. They want to know where their product is in real-time, when it will reach them, and they appreciate a personalised customer experience.

To meet these needs, we are updating our logistics and customer service technology to provide real-time tracking, precise delivery estimates, and personalised communication.

The environmental consciousness of younger generations has also influenced our strategies.

Many young customers are concerned about the environmental impact of their purchases, so we’ve

made efforts to reduce our waste. We’re optimising delivery routes to minimise fuel consumption, and have made changes to our furniture-recycling process.

Our strategy is not dictated by any particular generation’s mindset, but instead it is driven by an understanding that our customer base is diverse. Our aim is to provide services that cater to this diversity, rather than generalising their needs based on their generation. We strive to ensure that our services and operations reflect the needs and expectations of all our customers, regardless of their age or generation.

Jonathan Burrage (MD, Hydeline Furniture) Unconscious bias will always have a degree of influence over our direction, but we spend a great deal of time with our retail partners and the consumer, seeking to understand trends. We also have a very diverse team, bringing different viewpoints and ideas.

Andrew Kerr (director, Siren Furniture) Upholstery is considered an investment by consumers – an emotive and very personal highvalue purchase of furniture they will frequently interact with in their home.

As a supplier and manufacturer, we work closely with some of our retailers in the design and development of exclusive collections influenced by customer demand or wider market trends. We’ve also developed a robust supply chain and relationships with a vast and varied range of suppliers, which ensures we can action our customer demands to meet their consumer demands.

• Luxury, affordable artwork handmade in the UK • Full bespoke design & framing service • Contract framing specialists View the full collection online or request a catalogue today www.camelotpictures.com | sales@camelotpictures.com | 0115 9670646

20 INSIGHT PROFIT GENERATION

VIEWPOINT

MATTRESS ONLINE SleepSoul Luna Posturezone 1000

Rotherham-based multichannel bed seller Mattress Online has a firm handle on the needs of younger customers, say brand marketing manager Lauren Eades and merchandiser and forecast planner Victoria Knox …

Lauren Eades

Victoria Knox

What is your business doing to actively target and address the demands of younger shoppers?

Our user-friendly website makes for easy browsing, as younger audiences tend to be more likely online customers looking for a value-for-money, easy transaction, with pay options like Klarna, for example.

We heavily optimise for mobile devices, as many younger shoppers will turn to smartphones for shopping.

With social media activity being a prime spot to capture a younger audience, we utilise those channels in line with our marketing strategy, bolstered

by AI-driven PPC and affiliate marketing.

Younger shoppers will buy into the social value and sustainability credentials of a business, as well as it being the right thing to do – and we also recognise that purchase decisions can be influenced by reviews, sleep trials, and convenience and speed of delivery, too.

What typifies their shopping/buying habits, and what’s driving these differences?

Straightforward and easy transactions through the convenience of mobile are typically favoured by the younger buyer – they’ve essentially had a digital childhood, so they access everything online first and search out what they want to know and find. This makes their decisions more informed.

Lifestyle factors will shape their shopping habits – for example, the option of paying monthly, or saving for a first home, can affect their choices.

In some cases the lifestyle factors may make them bigger worriers and more health-conscious, so they may place more focus on a healthier lifestyle when browsing and making the purchase.

Can you provide an example of a supplier that recognises these demands, and how you’re working with them?

Emma seems to be targeting the younger generation through a number of effective ways – good presence on socials and use of influencers, the convenience of a rolled product, a simplistic and a minimalistic brand which seems to resonate with younger people, and their new sleep improvement app will appeal to younger audiences.

Their range of four mattresses simplifies the decision-making process, plus memory foam is seen as new tech, even though springs still work.

How do you plan to meet the needs of Gen Z (and younger) as their spending power emerges?

We’re always looking to explore social media channels more for that particular audience – being a modern brand and having an in-house dev team always working on the latest tech on the website helps us to pivot quickly to the needs of our customers.

Can you provide an example of one of your products or ranges that targets a younger audience?

Our Luna range is our flagship bed-in-a-box offering, which is perfect for easy delivery and convenience – but it’s also very affordable for these key audiences, as it comes in multiple price points.

The option of a matching pillow and topper is also available, so the customer can save time and buy everything at the same time to enjoy the complete set-up! www.mattressonline.co.uk

“Straightforward and easy transactions through the convenience of mobile are typically favoured by the younger buyer

22 INSIGHT PROFIT GENERATION

VIEWPOINT

GORDON HECHT Your customer base may be getting old, but that doesn’t mean your business can afford to slow down, writes Furniture News’ US correspondent, business growth and development consultant to the retail home furnishings industry, Gordon Hecht.

The country had never seen anything like it before.

Beginning in 1946, the generation known as Baby Boomers started crawling across our land. Over the next seven decades Baby Boomers survived the turbulent 60s, the disco 70s, greed is good 80s, tech revolution in the 90s, and changing times from 9/11 until today.

It came about in a perfectly pleasant storm.

Those that would become Boomers’ parents, rightly called the Greatest Generation, had suffered through a depression and a hard-fought World War. America was realising their manufacturing strength. Couple that with incentives for returning veterans to buy homes. Add in the relatively low cost of automobiles, food, and fuel. It was time to settle in and have a family.

The oldest Baby Boomers were born in 1946.

From 1776 to 1946, the US population grew to 141 million. Between 1946 and 1964, over 76 million babies were born. The result was the greatest number of consumers of everything from soft drinks to education. As they grew into adults they demanded clothing, appliances, homes – and the furniture that goes with it – cars, and more.

Every day last year, 10,000 Baby Boomers become eligible for retirement. They are packing it in and often moving away. This shift in population affects your business in many ways. The way you adjust to it will be the difference between success, survival, or extinction.

Staffing Most importantly is staffing your store. You may have a few boomers on the sales floor and operations today. The youngest will be 60 next year. Some are 70+. You may even be one of them.

It’s time for succession planning. You need to seek and hire the replacements quickly and get them trained and ready to go.

There is some good news! Many Boomers may retire from their full-time gig. But whether it’s their personal economic future, or just not ready for the rocking chair, many will still seek work. Most of those are thinking part-time.

It’s a great time to work part-time hours into your schedule. Baby Boomers will rarely miss work due to a late-night rave (Honey, is it 9:30pm yet?) and can become consistent high producers for you.

“It’s time for succession planning.

You need to seek and hire the replacements quickly and get them trained and ready to go Marketing You also need to shift your marketing efforts. Unless you operate near a sunbelt retirement community, Baby Boomers in your town are done buying most furniture items.

You need to shift your efforts away from the traditional media sources like newspaper, cable and network TV, direct mail and radio.

Gen X, Millennials, and Gen Z, those people 21-59 are tech savvy. To reach them you need to invest no less than 50% of your marketing budget in digital advertising. A realistic spend of 70% is recommended.

A world-class website is required. Since many Millennials and Gen Z-ers don’t like to talk on the phone, you better add a chat feature too!

Merchandising Plan to shift your merchandising, too. Hot styles to replace traditional. Score points with recycled, renewable, and multifunctional products. Your new shoppers were raised on McDonald’s, microwave ovens and Amazon. Speedy delivery will satisfy their need for instant gratification. Good news! Ease of acquisition and ownership trumps price. Your new shoppers are willing to pay a little more for convenience.

The Boomers are a tough bunch, and will be around for a while. But their working and buying days are waning. Sure, I’d still keep some lift recliners and split kings on display. But to survive and succeed, you’ll need to attract the next generations of shoppers.

Gordon can be reached at gordon.hecht@aol.com

“This shift in population affects your business in many ways. The way you adjust to it will be the difference between success, survival, or extinction

24 INSIGHT PROFIT GENERATION

VIEWPOINT

LAND OF BEDS For two-store independent and ecommerce innovator Land of Beds, addressing the needs of younger customers in a realistic manner requires a flexible, multi-pronged approach, says CEO Mike Murray …

At Land of Beds, we understand how important it is to bridge the gap between what our industry offers and what younger customers actually want. To figure out their preferences we leverage market research, customer feedback, industry trends, and the expertise of our marketing and product development teams to guide our decision-making.

We believe in the power of direct communication and staying attuned to the preferences of younger customers. To gain insights into their likes and expectations, we actively engage with them through surveys and feedback. Additionally, we value the perspectives of our younger staff members and their friends, creating an environment where honest feedback and suggestions are encouraged.

Staying on top of current trends is also a priority for us. We collaborate with trend agencies that specialise in identifying what’s popular and in demand. By leveraging their expertise, we ensure that our offerings align with the latest trends and meet the evolving tastes of younger customers.

Furthermore, we recognise the significance of social media as a valuable source of information. By actively monitoring social media platforms, we gather feedback, comments and discussions about our brand and competitors. This enables us to understand the sentiments, preferences and emerging trends among younger demographics.

In our commitment to continuous improvement, we analyse the strategies and offerings of competitors who effectively cater to younger customer cohorts.

By learning from their approaches, we can adapt our strategies accordingly and ensure that we remain relevant and appealing to our target audience.

All these efforts allow us to stay connected with the preferences and desires of younger customers, ensuring that our offerings and strategies are in tune with what resonates with them in today’s dynamic landscape.

Thinking ahead At Land of Beds, we believe in cultivating a forwardthinking mindset that transcends any specific generation. While our individual experiences and perspectives contribute to shaping our overall strategic direction, we place great importance on the ability to adapt to evolving customer preferences and dynamic market conditions. We understand that change is an inherent part of our industry, and our

commitment to adapting enables us to maintain our ongoing success.

To effectively navigate these changes, we actively encourage and embrace diverse viewpoints. We recognise that the inclusion of different perspectives is crucial. By welcoming diverse voices and perspectives, we gain a more comprehensive understanding of our customers’ needs and preferences.

We believe that diversity breeds creativity and fosters a more inclusive environment. We actively seek out diverse resources, perspectives and expertise to inform our decisionmaking processes. By doing so, we ensure that our strategies and offerings remain relevant, adaptable and customer-centric in an ever-changing landscape. Our commitment to diversity strengthens our ability to anticipate market trends, exceed customer expectations, and maintain our position as industry leaders.

Our commitment extends beyond making a one-time sale – we prioritise building enduring relationships with our customers. We recognise the importance of understanding their evolving needs, not just in the present moment, but also in the future.

To achieve this, we consider the potential next five purchases a customer might make, and strive to anticipate their long-term requirements.

Fresh perspectives Catering to the demands of younger demographics becomes paramount to our success. We understand that younger customer cohorts bring fresh perspectives, evolving preferences and emerging trends. By aligning our offerings and strategies with their demands, we can meet their expectations and create experiences that resonate with them.

However, while catering to younger customer cohorts is essential, we remain steadfast in maintaining our core values and ensuring the satisfaction of our overall customer base. We strive to strike a balance where we embrace the needs and preferences of younger demographics while continuing to provide exceptional products and services that resonate with all our customers. Our ultimate goal is to deliver customer-centric solutions, uphold our core values, and ensure the overall satisfaction of every customer we serve. www.landofbeds.co.uk

“We understand that younger customer cohorts bring fresh perspectives, evolving preferences and emerging trends

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26 INSIGHT PROFIT GENERATION

VIEWPOINT

BENSONS FOR BEDS With demand for multipurpose furnishing solutions on the rise among young adults, Bensons for Beds is working hard to stay ahead of the curve, says brand manager Rachel Marshall …

What is Bensons doing to actively target and address the demands of younger shoppers?

In today’s busy world, consumers are constantly demanding more, and part of our job is to ensure that we are continually tracking trends and behaviours and reviewing our products and how they help fulfil those needs.

Style is a key purchase driver across all demographics and for younger shoppers, so it is really important to us that we are reviewing the latest trends and updating our product ranges accordingly. A great example of this is our Claudia bedframe featuring the popular boucle fabric, which we launched last year.

This super-textured fabric has been a key trend within the world of interiors. Inspired by the likes of Chanel, this timeless and luxury staple has gone through something of a revival thanks to celebrities such as Kaia Gerber and Rosie Huntingdon-Whiteley who have boucle furniture in their homes and have featured it on their Instagram feeds.

Padded, panelled and cushioned back headboards have also seen a huge resurgence over the last year. Dating back to the early 19th century, these headboards were initially used in grand hotels and wealthy homes, providing a soft and comfortable surface for guests to lean against while sitting in bed.

Based on our consumer research, we know that they love the comfort these headboards provide as well as the extra layer of insulation and noise reduction in the bedroom, making them a practical and stylish choice for any home.

To tap into this trend, we recently launched the Imogen cushioned-back design, which is available in two classic colourways, grey and deep ocean.

Following lockdown, we’ve seen a huge demand in multifunctional living spaces as more consumers are now choosing to work from home. However, many consumers – particularly young adults – don’t have a standalone office space in their homes.

Consequently, the bedroom office has been born.

One of the biggest things we’ve noticed from this trend is the need for functional storage space to help reduce clutter and maximise bedroom space for working during the day. In bedrooms, bed storage has become extremely useful. Ottoman beds with lift-up storage have soared in demand, and we’ve invested heavily in bringing new, design-led powered ottoman frames to market to help cater to this consumer need.

We’ve also found that technology and innovation

are key drivers amongst younger customers, with bedframes that have integrated USB/USBC-charging points such as our Bergamo bedframe, and our HI TV bed with voice activation, selling extremely well over the last 12 months.

What typifies their shopping/buying habits, and what’s driving these differences?

We know from our research and the housing market that a lot of young people are either still living at home or flat sharing, and as such their bedrooms have now become multi-purpose living spaces.

This has sparked an upsurge in sales for storage to help youngsters maximise their bedroom areas.

Bedrooms are now being turned into offices by day and relaxation sanctuaries in the evening. As such, furniture that has technology built into it and can serve multiple purposes – such as TV and gaming beds – have grown in popularity.

Can you provide an example of one of your products that targets a younger audience?

During lockdown, millions of Gen Zs turned to gaming as a means of relaxation and a way of connecting with other consumers. Many did this from the comfort of their own bedrooms.

With over 58% of the population now playing video games (expected to grow to 70% by 2027), gaming has become the number-one hobby amongst Gen Z. As such, we’ve seen an influx in gamer-specific furniture items, and we wanted to create a bed that answered a genuine need and provided the key technical specs that an avid gamer would find useful.

Listening to feedback from gamers, we have designed the Recharge Gaming Bed, which provides the perfect combination of function, style and relaxation. It features a Sharp 43in 4K UHD Dolby Atmos-compatible TV, which has a Gaming Mode designed specifically for gamers. A HDMI cable is included, plus an extension cable. The bed also features side-lifting ottoman storage, a dedicated wire mesh-ventilated console storage box, and two 30W speakers with a 60W subwoofer. The frame sports built-in USB/USBC ports and an AUX and headphone port on either side of the headboard. Detachable headphone and remote control holders feature on either side of woven headboard. www.bensonsforbeds.co.uk

“Gaming has become the number-one hobby amongst Gen Z. As such, we’ve seen an influx in gamer-specific furniture items

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28 INSIGHT PROFIT GENERATION

VIEWPOINT

RETAILERS James Dunne (operations director, Prestige Beds) There is a disconnect with younger customers in our industry, and that is an area we have been working on to address, as we want the younger generation to become our customers for life, and currently they make up the smallest proportion of our customer base.

I feel the challenge is more difficult for us, being a more traditional business, and understanding that young people will more often choose the convenience of ordering online over the awkwardness of going into a store.

We have a simplified and attractively priced product offering that we can deliver in a short lead time which we target to a younger audience, including a range of package deals where the mattress, base and headboard is bundled into one price, minimising the choices and making bed buying – which is often seen as a minefield – less overwhelming.

We also offer a range of attractive, well-made bed frames with a quick turnaround, which we bundle with a mattress that hits a low-to-mid price point for those who favour aesthetics, of which there are many.

Back in 2018 we developed and launched our own branded mattress in a box, the Alma, which appeals to younger people in its look, feel, price and convenience of quick delivery, and was designed to suit all types of sleepers, therefore removing the confusion of having lots of options.

By utilising Instagram and creating visually appealing posts and ads, we’ve had considerable success with all of the aforementioned products, which were made available on our website as well as throughout our stores.

Word-of-mouth recommendations from parents and grandparents is also effective in attracting younger customers to us, and we have made the offering even more appealing and accessible with flexible finance options, partnering with the likes of Klarna and Clearpay, as well as offering free delivery and assembly.

Steve Adams (CEO, Mattress Online) Employing young people helps us to connect with the next generation and adapt to meeting their expectations as consumers, and of getting what they want, and getting it very quickly – akin to the Amazon experience.

Our strategy is agile, and we most certainly do flex and pivot where necessary based on changing consumer demands.

Steve Pickering (CEO, Sussex Beds) I guess we do hold some generational bias towards younger consumers.

Most of our effort, whether product selection or marketing, is focused toward our key demographic, which would be age 45 upward, with a bias toward the female purchaser.

This would be for reasons of a higher disposable income and an assumed greater understanding of the value in investing in a quality night’s sleep. The assumption would view a younger consumer placing less importance on investing in a quality night’s sleep, and being more focused on the visual appeal. This could potentially be wrongly assumed, as actually there has never been more information or education being communicated about the importance of sleep and links to health and wellbeing.

It could also be said that younger generations are actually far more aware and place far more importance on health and wellbeing than we ever did.

Younger generations are tending to start families later, which may also provide them with earlier disposable income to invest in a quality night’s sleep.

Guess what we’ll be discussing at our next marketing meeting!

Carey Pearson (head of brand, Wayfair EU) We encourage all of our customers to create a space that is just right for them. That’s the reason why our Go Your Own Wayfair omnichannel brand campaign, focusing on the young adult demographic and launched in 2023, celebrates and encourages UK consumers to express their individuality and create an individual space following their taste and needs.

This is particularly important to us at a time where interiors have been overcome by sameness, and social media trends determine how our homes should look, often setting unrealistic standards that can leave consumers demoralised. This holds true especially for younger home shoppers, who often look online for inspiration and ideas in the home space.

Social media platforms are no longer just for connecting with friends and family. Younger home shoppers actively use these channels to find inspiration, discover new products or learn more about brands. We therefore actively leverage digitaland mobile-first channels to boost brand awareness and consideration among our younger shoppers, while continuing to cater to our broad audience through more ‘traditional’ channels such as TV.

29

To effectively engage with younger shoppers where they are – on platforms like YouTube, Instagram, Pinterest and Facebook – Wayfair prioritises mobile-first channels to drive brand awareness and consideration, ensuring our creative content is bold, memorable, and relatable, with a consistent and clear brand image.

Wayfair remains attuned to customer preferences through regular brand health assessments. The customer experience at Wayfair provides a balanced mix of seasonal and trend-led products, accompanied by regular promotional offers, making it accessible for customers of all budgets and ages.

Eve Williams (GM UK, eBay) eBay, the world’s original secondhand online marketplace, offers a great platform for today’s cost-conscious and eco-conscious younger shoppers. Amid the cost of living crisis and tighter budgets than ever, expert Gen Z bargain-hunters turn to eBay for high-quality, unique items at affordable prices that are also more sustainable (approaching Black Friday, 68% of Gen Z planned to take advantage of discounted goods, with 62% considering purchases of pre-loved items).

We’ve seen a real shift in younger shoppers’ behaviour when it comes to moving away from overconsumption and towards more sustainable shopping habits. Since our partnership with Love Island to promote pre-loved fashion, we’ve seen +1400% more searches for ‘pre-loved fashion’ and a +24% rise in circular businesses joining us in 2023.

Our next goal is to tackle the 22 million furniture items dumped every year in the UK, and promote the value of non-new furniture items to younger shoppers. The good news is that we’ve already seen searches on eBay for second-hand furniture seeing an over +140% YoY increase, with top items being used kitchens, wardrobes, chests of drawers and armchairs.

We recently set up the Circular Change Council with other leading retailers to help shoppers of all generations fall in love with pre-loved furniture and help reduce furniture waste.

“Amid the cost of living crisis and tighter budgets than ever, expert Gen Z bargainhunters turn to eBay

TEN NEXT-GEN TAKEAWAYS 1. Onboarding Hire, and listen to, younger members of staff – no-one is closer to the market 2. Convenience Make purchasing easy – offer flexible payment options, rapid delivery and a clear returns path 3. Get social Engaging through social media channels is vital, so create content for Instagram, TikTok, Pinterest, TikTok and Youtube, and do it well 4. Tailored offer Many suppliers have developed lines specifically for younger buyers, with appropriate PoS – why not take that journey together?

5. Value proposition Consider the social, ethical and sustainable drivers that resonate with younger shoppers, and embrace that progressive mindset 6. Counting clicks Ascertain the most cost-effective forms of online advertising for your business, then execute, analayse and repeat 7. Family ties Consider how new audiences might be accessed and engaged by getting closer to your existing customers 8. Under the influence Influencers generally have more clout than celebrities, so it’s worth seeing if any are affordable and compatible with your brand 9. Tap into trends Stay on top of the latest colour, material and lifestyle trends, plus themes such as technology, multifunctionality and wellbeing 10. Tech first All website, in-store and back office digital interactions should be responsive, fast, and user friendly

For over 20 years, we’ve been at the forefront of the UK furniture industry. Our success has been built over many years on delivering the best choice, value and service, and these values will remain at the heart of the new Kettle Home brand.

We are leaving no stone unturned as we look to reaffirm the

As we head into the January Furniture Show 2024, as a leaner

Kettle Home trade website is being continuously improved

more agile business, we have focused on going back to basics

to give you a smoother experience. The new website

and exceeding the expectations of a trusted supply partner to

makes browsing, ordering, and paying for orders even more

the trade.

accessible, offering live updates on lead times, the latest

strength of our offer. Not only have we invested in our sales support teams, but we also have a fully integrated delivery fleet. We now offer industry-leading flexibility from our container, wholesale, stockist, and DHD delivery service, all supported by electronic PDAs, giving full visibility of deliveries.

deals, product information, downloads, and more. With new It is fundamental that the same core group of senior people

functionality being delivered and planed for 2024

that our customers know and trust remain at the top of Kettle

Kettlehome.co.uk is fast become the go-to trade

Home – with around 100 years of combined experience in our

supplier website.

industry, our team know the product, they know the business and they know the industry.

Our portfolio will remain available across the UK and Ireland, and will see us place more emphasis on bringing to market core dining, living and bedroom collections that meet current mass appeal trends. Backed by improved stock and more competitive pricing, the whole Kettle Home team are committed to best-in-class service.

Tom Bayliss

Simon Ainge

Adrian Beer

UK Sales Director

International Sales Director

Sales Representative

tom@kettlehome.co.uk

simon@kettlehome.co.uk

Northern Ireland & Republic of Ireland

01536 444960

01536 444960

adrian.b@kettlehome.co.uk +353 89 612 8081

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Brand New Collection

CL LIVING & DINING COLLECTION A stunning collection of truly unique items that will elevate any home.

The CL collection is a modern farmhouse-inspired look paired with contemporary colours and finishes. With this range, you can design the home of your dreams.

Presented in subtle off-white with thick, washed oak tops, each piece is adorned with a delicate chrome effect knob and this range features, soft close drawers and discrete hardware.

We are excited to launch some truly unique items into the range, which ventures into the kitchen with a perfect mix of function and form that is found in our large larder unit, with oak shelving and rustic drawers this is the pantry that has it all.

You can add pieces that function as both additional storage and counter space with our marble-topped kitchen islands that bring the modern farmhouse feel to your home.

New for 2024 we are launching CL Living, Dining and Kitchen collection.

Join us at the January Furniture Show 2024 Hall 4 Stand C-24 Secure an appointment today, contact your sales representative to book

Liam Wales

Sarah Burton

Anthony Palmer

Mike Marshall

Sales Representative

Sales Representative

Sales Representative

Sales Agent

South-West & South Wales

North England & North Wales

East & South East England

Scotland

liam@kettlehome.co.uk

sarah@kettlehome.co.uk

anthony@kettlehome.co.uk

mike@emdagencies.co.uk

07393 765824

07501 875729

07392 086237

07972 292877

12/12/2023 10:52

Brand New Collection

The new bed design gives you the best of both worlds, with all the convenience of the automatic

SB BEDROOM COLLECTION

lift set perfectly into a lovingly crafted bed frame, every piece has a little something special, the drawers are on hidden runners, and the sculpting and beading detail elevates this collection.

Also launching at the January Furniture Show is the sophisticated SB Bedroom collection, this new collection is in soft white with rounded corners and sculptured feet.

An extensive range of chests and bedsides and a huge capacity triple wardrobe are just the start of the beautiful features to be found. We are also excited to introduce a beautiful traditional bedframe with an electric ottoman function.

www.kettlehome.co.uk

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THE CHAIR COLLECTION

The Chair Collection is given a complete redesign ready for JFS 2024.

With over 36 new chairs and dining bench systems, from traditional models in the latest fabrics to all-new striking designs and colours.

The extensive chair collection from Kettle Home is designed

New Products

to make it easy to mix and match designs and fabrics, offering every option your customer could need. Each chair is designed with both usability and affordability in mind so we can deliver fantastic products at a price point that allows you to grow your business and offer real value for money.

Our bench systems are designed to work across several collections, giving you and your customers even more flexibility to build the dining room that works perfectly in any home.

Join us at the January Furniture Show 2024 Hall 4 Stand C-24 Secure an appointment today, contact your sales representative to book

12/12/2023 10:52

Big-box business Co-founded in 2015 by Monty George (now MD) and Dan Beckles (now a director), both of whom were aged just 17, Furniturebox is one of the UK’s fastest-growing online stores, and specialises in “luxury furniture styles at budget-friendly prices”. With vast choice, speedy delivery and seemingly boundless ambition, Furniturebox is already turning a profit of £2.4m profit (on sales amounting to £16.1m). Furniture News asked Monty and Dan to reveal the secrets of their success …

Furniturebox’s team of 53 staff with founders Dan and Monty (and, centre, Nick Jenkins), outside the company’s 88,000ft2 Chippenham warehouse and HQ

INSIGHT 35

How did you enter this industry?

Monty: When I was 12, I sold my first few items online. My eyes were opened to the realisation that I had a virtually unlimited market at my fingertips. By the time I was 17 and deciding whether to pursue university, I could see the untapped potential for online furniture retail.

I decided it was time to really invest into that idea, and roped my best friend Dan into joining me on this venture. We’d been friends for years, through school, and we share the same passion for success, and strive to be the best we can.

That’s something we also shared in the sports teams we played for. Our competitive nature has driven us forward, and we’re always looking to do something different and to innovate.

Furniturebox has been a product of this passion.

We saw a gap in the market back then, and worked tirelessly to exploit it. Seeing the potential of where the business could grow and how hard we were both working acted as a constant source of inspiration for us. The furniture sector is not only large, but also allows you to be innovative and creative – this really excited me.

Who is your ecommerce hero?

Monty: There are so many hard-working and inspiring people doing amazing things in ecommerce, but I suppose if I had to pick one standout that really made an impression on me, that would probably be Nick Jenkins.

Nick is a former Dragon’s Den star and founder of Moonpig, the online greetings card retailer. We met Nick a few years ago in the early days of Furniturebox.

Dan and Monty in the warehouse

Why visit your website?

Dan: Furniturebox is all about finding luxury furniture styles at budget-friendly prices, covering all the latest trending interior styles as well as more timeless pieces, so there’s something on our site for everyone.

Providing our customers with an exceptional experience is a cornerstone of our USPs – we’ve put a lot of love and time into our website and striving to make it the best customer experience it can be, from the moment anyone lands on our home page to the moment they check out (and beyond).

Our homepage is dynamic and vibrant, and with a focus on easy navigation and visual storytelling.

We also use Search Spring, a merchandising tool, to create a bespoke on-page experience for each user – Search Spring optimises our category pages and ordering of listings based on things like bestsellers, conversion rate, number of reviews and customer behaviour.

It’s all part of our ‘findwhat you need fast’ ethos.

We aim to give our customers a tailored experience on-site and make sure they find what they want, at a great price, delivered at a time and date that suits, all with ease. No-one wants to get stressed buying and then trying to get bulky furniture home, and no-one wants to waste time sitting around waiting for furniture deliveries – Furniturebox is all about solving those problems.

Nick was kind enough to give Dan and I some amazing advice and support as we embarked on this life-changing journey starting up Furniturebox.

Nick is also an inspiration to me on balance in life. It’s all too easy to get consumed in reaching for the next thing, never being satisfied with your achievements, and neglecting other aspects of our life. Nick seems to get this right, and that’s something I want to emulate.

When we opened our new warehouse in September 2022, we actually reached out to Nick to see if he’d be up for cutting the ribbon on the

“The furniture sector is not only large, but also allows you to be innovative and creative

grand opening day. He agreed, came along, cut the ribbon, gave a speech, and really helped us mark the occasion of growing into a bigger and better home.

Describe a typical working day …

Dan: First thing in the morning, I’m checking the numbers from the previous day, and I know Monty is the same. Particularly during peak season, we’ll be spending more time looking at our data across different selling channels, and speaking to the team to discuss opportunities and see where we are operationally.

Our roles are very focused on business growth via developing new products, expanding into new geographies and growing our marketplace channels. So, though no one day is exactly the same in a dynamic role like ours, there’s a lot of data and number-checking, meetings with suppliers and couriers, and touching base with our various teams.

Lunch break in there somewhere, and back to it!

››

36 INSIGHT

“We’re aiming to be the biggest online furniture brand in the world

What part of your job would you prefer to avoid?

Monty: We started Furniturebox when we were 17, and for many years it was just the two of us unloading containers, dispatching orders, speaking to suppliers, handling customer queries, listing products … not every aspect of the job is easy or exciting all of the time, but it all makes a difference.

Loading and unloading lorries by ourselves was tough, and not exactly fun to do alone, but we’ll still absolutely muck in even now if we’re needed!

Dan: I do actually miss the initial active side of the role.

Being sat at a desk more now than I used to means I have to work even harder to try and stay active.

What has been your greatest challenge to date?

Dan: Our warehouse move in 2022 was by far our greatest challenge. We came up with the concept for our innovative five-floor pick tower ourselves, to massively increase efficiency. We brought in some warehouse experts to consult and supply the racking, who agreed with our pick tower concept and then provided the schematics. And then there were all the logistics of the build-out of a 88,000m2, 15m-tall warehouse and company HQ, then implementing our new cutting-edge Warehouse Management System.

And when we finally moved in, in the September of 2022, we stayed fully operational and dispatching orders every day without pause. It was a monumental achievement and a huge effort from the team to deliver this project, but we’re incredibly proud of it.

The opportunity to grow and expand with more space has made it all worth it.

How do you make your site more visible?

Monty: We know the value of digital marketing and have a sizable team dedicated to pay-per-click advertising, search engine marketing, social media, content and copywriting, customer relationship management and continually optimising our website for customer experience and traffic.

Our website is our largest selling channel and where we see our brand growth, so we’ll continue to invest in our marketing budget and team to deliver on this. At the moment, we’re re-investing around 10-12% of our net revenue into all-advertising spend.

SKUs: Just over 17,000 at product-level (ignoring parent products) Visitor numbers: Around 4500 each day (more during peak), and from 150,000-200,000 each month on average (as of early November 2023) Growth: £16.1m net revenue in 2021-22 to £21.5m in 2022-23 (up +33% YoY), from a mix of existing and new channels Details: Furniturebox recently expanded its next-day delivery to mainland UK addresses to allow for an 8pm cut-off on most products, as well as extending its guarantee (again, on most products) from one to two years. In September 2022, Furniturebox opened a 88,000m2, 15m-tall warehouse and HQ on junction 17 of the M4, enabling greater stock levels and product ranges to be held on-site. It is also FSC certified

What’s your take on how the relationship between online and physical retail might develop?

Dan: We’re very focused on being an online brand, but we’re seeing more ecommerce brands branching out into physical stores. GymShark opened a store in London on Regent’s Street last October, for example, which is focused on giving customers an incredible shopping experience unlike many other stores out there. They’ve taken the concepts of online shopping, optimising every step of the customer journey, and applied that to their store, as well as making it very ‘Instagrammable’. I think that might be something we see more of.

Do you have any plans to grow your business?

Monty: Lots! We’re constantly striving to be and do better. We’ve got the infrastructure in place with our logistics, our tech and our team to allow for growth, and we’re aiming to be the biggest online furniture brand in the world!

In the more immediate future, that looks like expanding more into Europe and the US – we successfully launched on Wayfair US, and that’s just been an incredible platform for us, with so much potential for growth there.

We’re also improving our services, with our new 8pm cutoff for next-day UK mainland deliveries, along with free returns and our upgrade to 2-year guarantees across the majority of our products.

Our growth is really going to be about investing in product and marketing. We always say our three pillars are new products, new geographies, and new channels.

What advice would you offer an aspiring e-tailer?

Monty: I think anyone starting out on this journey should absolutely ask themselves, ‘Do I enjoy this?’ If you don’t enjoy doing something it is going to be far, far harder to succeed.

There’s a quote from [author] Simon Sinek that goes, ‘Working hard for something you don’t care about is called stress. Working hard for something you love is called passion.’ If you want to do something, you’ll work harder, longer and faster.

You also need to ask yourself, ‘Is this realistically going to make money, and if so, how?’ If your business isn’t going to make any money, or you don’t have a clear plan about how, it will ultimately fail.

And also, be prepared to make sacrifices in order to see this through. If you enjoy what you do, can see the business is going to be profitable and have a good work ethic, then will you be prepared to make the sacrifices required to make the business successful? A bit like a professional sportsperson, you’ve got to be willing to dedicate your life to this goal, and have a razor-sharp focus. There are a lot of good businesses that fail as the owners aren’t willing to put in the hard hours or make the sacrifices required. www.furniturebox.co.uk

FUTURE NEUTRALS Westbridge will once again be showcasing the very best of on-trend upholstery at the forthcoming 2024 January Furniture Show, with an exci�ng new collec�on available to our independent customers. With a new design focus for 2024, expect so�ened shapes paired with muted tones, and a redefined neutral colour pale�e that brings an inspired freshness to everyday living.

Sustainability remains a top priority for customers and, following the launch of our award-winning Full Circle® technology, we have con�nued our commitment to designing sofas with circularity in mind. The 2024 show will include our ‘Semi-Circle’ ranges, aimed at making sustainability accessible to all.

Come visit us in Hall 1 Stand F20 to find out more.

M A D E BE S P O K E W I T H FA B R I C S F R O M T H E R O M O G R O U P, D E SI G N E R S G U I L D A N D KVA D R AT

INTRODUCING THE I CO N I C CO L L E C T I O N A lavish bed range featuring bespoke beds with a floating design and weightless feel. Presented for the very first time at the January Furniture Fair in Birmingham 21-24 January 2024.

Visit us at stand 1–D30

C O P E N H AG E N

G OT H E N B U R G

LO N D O N

F I N D U S AT

SE O U L

STO C KHO LM

A ND

ZURICH

A N D OT HE R F I N E LO CAT I O N S

40 INSIGHT 60 FOR 60

Rising stars – 60 for 60

“We received hundreds of entries, showing the vibrancy and diversity of British talent

The assembled ‘60 for 60’ winners

The achievements of 60 of the British furniture and furnishings industry’s brightest younger stars have been recognised in a new national awards campaign designed to celebrate the talents and contributions of the next generation working within the sector.

At a ceremony held in the City of London last month, The Furniture Makers’ Company announced the winners of its ‘60 for 60’ awards, showcasing the talents of 60 outstanding young people under the age of 35 working in the industry.

From product designers, cabinetmakers and technical developers to logistics professionals, commercial managers and operations directors, the awards highlight the diverse range of career opportunities available for young people in the industry.

Amanda Waring, master of The Furniture Makers’ Company, says: “We received hundreds of entries for ‘60 for 60’, ranging from woodworking to carpet and textile design, showing not only the vibrancy and diversity of British talent, but also that the industry continues to offer exciting and rewarding career opportunities. We congratulate every one of our 60 outstanding winners, and look forward to sharing our

members’ mentoring skills and providing networking opportunities as they continue to develop their professional careers.

“While we have a long history of supporting the UK’s flourishing and world-renowned furniture and furnishings industry, and are celebrating 60 years since we were awarded livery status, we are very much a modern organisation, and it is vital that we use our position to reward and recognise emerging talent in the sector.”

An expert panel of judges reviewed the submissions alongside Amanda: Carla Barnett, group HR director, Sanderson Design Group; Ercol chairman Edward Tadros; AIS MD Sue Kemp; and John Makepeace OBE. Without any further ado, here are the winners … www.furnituremakers.org.uk/60for60

››

The judges, from left: Amanda Waring; Carla Barnett; Edward Tadros; John Makepeace OBE; and Sue Kemp

Yea

Yearn Mirrors, Hand crafted in London Since 1981

Yearn Mirrors, brought to you by skilled Artisans.

To apply for a trade account please visit www.yearnglass.co.uk

T:02085333307 E:sales@yearnglass.co.uk Yearnglass limited, 55-57 Wallis Road, Hackney Wick, London, E9 5LH

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42 INSIGHT 60 FOR 60

Abby Baker

Amy Curtis

Andrew Gofton

Anna Parkinson

Anthony Goodwin

Audrey Fasquelle

Ben Waters

Charles Byron

Charles Dedman

Chelsea Appleford

Daisy Lula Brunsdon

Daniel Mesecke

Duncan McGrath-Simpson

Edward Hornsby

Emilia Marekwica

Etienne Cauley

Finlay Champion

Freya Whamond

Greg Stone

Hannah Shore

Customer care manager Furniture Village

Technical manager Hypnos Contract Beds

Head of design Gaze Burvill

Cell 1 leader – machinist Ercol

Cabinetmaker Edward Johnson

Head of marketing Sleepeezee

Bespoke wood specialist/marquetarian Rolls Royce Motor Cars

Head of commercial AMX Design

Workshop manager Tom Maxwell Furniture & Cabinetry

Designer J Carey Design

Contracts manager Damian Cronin

Operations director HSL

Furniture designer-maker and tutor Lula James

Head of purchasing and sourcing Ocee & Four Design

Production lead and lead maker Matthew Cox

Operations manager Make An Entrance

Designer-maker Byron & Gomez

Sales and account manager Microvellum

Lead maker Inglis Hall

Sleep knowledge and research manager Silentnight Group

Harm

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44 INSIGHT 60 FOR 60

Hattie Speed

Helen Ciastek

Jade Farthing

James Eddy HSEQ manager Ercol

Furnituremaker/tutor Aidan McEvoy Fine Furniture/Farnham School of Furniture Making

Jason Perry

John Gulian

Jordan Hargadon

Joseph Ullmann

Josh Stancer

Kathryn Hall

Katryn Furmston

Kayleigh Anderson

Kieran Moore

Lauren Tayler

Louisa Gao

Lucy Bradshaw

Mark Denby

Freelance designer-maker This Girl Makes

MD Haskins Furniture

Founder/maker John Gulian Design

Marketing manager Crofts & Assinder

Design manager Guild Anderson

Operations director Karpet & Furniture Kingdom

New product development team leader Silentnight Brands

PhD student/head of design and research Nottingham Trent University/Design Conformity

UK financial controller Tempur UK

Henry Gardner Director Edmund & Co

Jarrad Belton

Commercial director Shackletons

Transport and logistics co-ordinator Jay-Be

Senior technical developer Camira Fabrics

Huw Evans

Product developer The Conran Shop

Senior cabinetmaker Artichoke

Sales manager Mundy Veneer

Group head of logistics Harrison Spinks

Head of sales Saxon Furniture

21-24 January 2024 NEC, Birmingham Hall 5, Stand F30

46 INSIGHT 60 FOR 60

Matthew Hill

Meg Redman

Nathan Whiffing

Nicolle Hockin

Paulo De Vasconcelos

Rollie Attard

Rosie Hodgson

Sam Coggin

Samantha Foster

Sean Evelegh

Tab van der Lande

Thomas Acland

Thomas Cornick

Thomas O’Neill

Thomas Winfield

Tom Addison

Tom Kaye

Will Hudson

William Purves

Wilma Wyatt

Product designer deVOL Kitchens

Fine woodwork tutor The Building Crafts College

Distribution manager Furniture Village

Senior cabinetmaker and apprenticeship mentor Simon Thomas Pirie

Manufacturing manager Global Doors and Interiors

Administration and project manager Momentum Contract Furniture

CEO Panaz

Designer-maker Sean Evelegh

Senior projects and design engineer Race Furniture

Commercial designer Habitat

Design and technical manager Redwood TTM

Cabinetmaker and workshop co-ordinator Artichoke

Designer-maker Sebastian Cox

Operations controller Blum UK

Director David Lawrence

MD Devonshire Living

Company director Coggin SOS

Furniture craftsman Richard Williams Furniture

Designer-maker Tom Addison Fine Furniture

Self-employed cabinetmaker and designer Studio Wilma

48 INSIGHT 60 FOR 60

Sleepeezee’s marketing marvel Amy Curtis (33), head of marketing at Sleepeezee, was recognised as one of the most talented young people in the furniture and furnishings industry in the ‘60 for 60’ campaign, based on a long list of achievements …

Amy with (from left) Sleepeezee’s commercial director David Miller, MD Steve Warren, and purchasing director David Morris

“I’m eager to continue contributing to the industry’s growth, and making it more appealing to younger generations

Launched as part of the 60th anniversary celebrations of The Furniture Makers’ Company, the ‘60 for 60’ campaign, which recognised 60 of the most accomplished and promising young people working in the UK furniture and furnishing industry, highlighted Amy’s work at the Kent bedmaker Amy has played a pivotal role at Sleepeezee over the years, contributing significantly to the research, design and launch of new product ranges – many of them in the last year, while also enjoying recognition in the NBF Bed Industry Awards’ Product of the Year category.

A stand-out project led by Amy involved the creation of a D2C brand/shopping experience named MattressStoreUK, which entailed developing a new consumer-facing brand and shop-in-shop concept. Alongside the store design, Amy oversaw the development of a dedicated ecommerce website featuring unique functionality to help consumers choose their ideal mattress. The concept was successfully rolled out to 10 stores nationwide and supported by local advertising campaigns, leading to increased turnover.

Amy says: “I’m thrilled to have received recognition through The Furniture Makers’ Company’s ‘60 for

60’ initiative, designed to acknowledge and highlight promising young leaders in the furniture industry. I take great pride in both my selection and my work within this industry. I’m eager to continue contributing to its growth and making it more appealing to younger generations, fostering a diverse and attractive workforce.”

Amanda Waring, master of The Furniture Makers’ Company, comments: “Congratulations to Amy. She stood out from the hundreds of entries we received from across the industry, ranging from woodworking to carpet and textile design.” www.sleepeezee.com

A century of quality sleep

BAR CABINET £209.90

ROUND COFFEE TABLE £129.90

T: 01993 776545

E: sales@globalhomegroup.com

OVAL DINING TABLE £249.90

T: 01993 776545

DINING CHAIR £69.90

E: sales@globalhomegroup.com

Snug in the city

Like so many disruptor brands, sofa-in-a-box pioneer Snug started out as a digital native, but quickly came to appreciate the benefits of going multichannel. This autumn, the modular sofa specialist, which is now owned by ScS, opened new stores in Westfield London and Islington Square – giving customers in the capital even more chance to “sit before they commit”, says Snug’s head of retail, Rebecca Leathers …

Rebel chaise

INSIGHT 53

Are you seeing good transactional growth in bricks and mortar?

We’re one of the UK’s first digitally native sofa brands, but can really see the value in having a physical presence. Although the majority of upholstery sales are accounted for digitally, we recognise that by increasing our bricks-and-mortar footprint we’re able to create an even bigger proposition, complementing our ecommerce offering while fuelling our growth ambitions.

Consumer habits are changing, and our customer journey is constantly evolving. Our goal is to seamlessly blur the boundaries between online and in-store, offering our customers an omnichannel approach that allows for a positive shopping experience, regardless of their location in the UK. Whether through live shopping, phone interactions, in-person visits or online browsing, we’re committed to providing surprise and delight moments at every customer touchpoint.

Rebel snuggler

What makes the stores helpful in conveying your offer? The ability to demonstrate your ranges’ modularity or mechanisms in person, perhaps?

Pop-ups are becoming a key part of our brand footprint, allowing us to bring our digital experience into a physical space whilst reaching new audiences across the country.

Our locations offer an opportunity to grow the Snug community, placing us at the beating heart of some of the UK’s most-loved shopping destinations, with friendly and knowledgeable Snug staff who

understand exactly what homeowners are looking for. We don’t want to be known as ‘just another sofa brand’, and so to make the experience more enjoyable, and to convey Snug’s brand DNA, we focus on creating an experiential space that sets us apart from our competitors.

Modularity and ease of installation are two of our strongest USPs, so being able to demonstrate these in person is a big win. By providing a physical space to showcase the creative and adaptable nature of our sofas, we’re able to give our customers who prefer to sit before they commit a place to experience firsthand just how comfortable our sofas really are.

Another key USP for Snug is speed, and we’re very confident in our offering. A customer can come into one of our stores, buy a sofa and have confidence it will be delivered in days, not months, which has been a key part of our identity from the very start.

How have your physical concessions/stores evolved?

Our first pop-up opened in Leeds back in 2021.

Originally this was only planned to be temporary, but, after seeing great results, it quickly became a key pillar in our retail portfolio. Since we joined the ScS family, we’ve been launching Snug concessions in a selection of ScS stores across the UK, with more openings planned this year.

How do the new London showrooms differ from your existing outlets?

Westfield was our first London-based Snug-only store, which was closely followed by our Islington Square location. Our new Westfield London pop-up perfectly represents our brand DNA, showcasing our playful personality with a dedicated cinema area and a range of engaging customer activations. From interactive workshops to TikTok challenges and more, it allows

Rebecca Leathers

How big is Snug’s physical retail estate?

Snug is currently available in 27 different physical locations, which includes a mixture of solo Snug popups and concessions in both ScS and Bridgman, with further expansion planned for the future.

“We’re committed to providing surprise and delight moments at every customer touchpoint

››

54 INSIGHT

“ScS’ sale is an exciting opportunity for all involved, and will open more doors for us across new markets

us to inject something different into one of London’s busiest shopping centres, setting us apart from other retailers in the space.

How important are capital locations to the brand?

Capital locations are key for brands like us – especially a prime shopping location such as Westfield London, with its regular year-round footfall. As one of the biggest and best-known brands offering modular sofas, it made sense for us to open stores where our customers are.

Being able to fit through tight doorways and awkward-shaped hallways is one of the many benefits of Snug. We previously ran a survey that revealed that one in three people struggle to fit a sofa into their home – looking specifically at London, 51% said they faced this same problem, emphasising the significance of these capital locations to our business.

How is the imminent sale of ScS likely to impact the Snug business/brand?

It’s definitely still business as usual for Snug. If anything, it has just encouraged us to aspire to be even bigger than before. It’s an exciting opportunity for all involved, and will open more doors for us across new markets. To be connected to another well-respected member of the furniture industry only allows us to continue growing the Snug brand.

Are there any plans to expand Snug’s product portfolio/styles?

We are always looking at ways to expand and optimise our product portfolio, building on customer feedback and consumer habits – whether that’s introducing a new collection, fabric or style to our existing collections, just as we did with our award-winning Stitch & Switch range last year.

As a reactive brand, we really value feedback from our customers and use this to help guide our product development and keep us ahead of the game. There are new range extensions planned this year, which will allow us to continue offering our customers even more choice and flexibility when it comes to sofa buying. www.snugsofa.com

Snug’s new Westfield London store

Westfield London’s opening was accompanied by special events including in-store Halloween film screenings and a sofa assembly challenge. What else do you have planned?

We’re known for going against the grain and doing things differently, which is why we like to offer shoppers something they won’t find anywhere else.

As consumers become fatigued and overwhelmed with the market, it’s important we offer a new shopping experience that surprises and delights customers while continuing to innovate and push the boundaries.

At Snug, we’re passionate about making our customer journey as interactive as possible to cater to the changing consumer habits that prioritise an omnichannel approach to shopping. To best service our customers, we feel strongly about creating a genuine connection with our customers through a seamless shopping experience from online to offline.

What do you hope to achieve from such audience engagement exercises?

They allow us to showcase our personality on a wider scale. We pride ourselves on being different and challenging the norm, so this is always at the forefront of every decision when planning in-store activations. Not only this, but seeing a product inperson encourages conversation, allowing us to build relationships with both existing and new shoppers interested in the Snug brand.

JB 0

JULIAN BOWEN

The New Heritage Bedroom Range

Bentinck House, Park Lane Business Park, Kirkby-in-Ashfield, Notts NG17 9LE tel: (01623) 727374 email: sales@julian-bowen.co.uk web: www.julian-bowen.co.uk

All Products are available for Direct Home Delivery JB 061123 FN 297x216.indd 1

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56 INSIGHT

GETTING PERSONAL

Steve Reid The CEO and co-founder of British bed-in-a-box brand Simba Sleep, Steve comes from a finance background, having worked with Ernst & Young and IMG Media before entering the furniture industry with mydeco in 2008. As well as managing the innovative, awardwinning sleep tech brand, Steve is a director (and co-founder) of ethical sportswear brand, Tribe Sports.

How might a child describe what you do?

Sells mattresses – not the really fun bouncy ones, but ones that you can still jump on, but are a bit squishy What’s the biggest long-term challenge you face?

Moving our business and the industry forwards to a lower carbon footprint If you had 10 x your working budget, what would you spend it on?

Marketing – telling more people about our products and helping more people get a better night’s sleep What would be the title of your autobiography?

The Ups and the Downs of Life in the Sleep(y) Lane What does ‘work/life balance’ mean to you?

It’s critical – I’ve worked too hard at times in my career, and it has had highly negative impacts on myself and those around me. Whilst I still work just as hard, I work smarter and find the balance much better. My family are the most important thing in my life, far, far outweighing professional accomplishments. I love my work, but I love my family more.

Who’s been your most influential professional mentor?

I’ve had some great mentors over the years, but I would go right back to some professional coaching that my old employer Ernst & Young gave us back in 2003. We were moving offices, and they needed the employees out the way, so we headed to Eurodisney for a two-day session (in every sense of the word!).

In one session, we talked about the positive impact of your actions and words on others, and I learned the very simple skill that, when asked ‘How are you?’ to reply overwhelmingly positively. It would lift both your mood and the person who asked the question. To this day, this continues to lift my mood daily!

What advice would you give your younger self?

Find a work/life balance – professional success is only one part of you

What’s been your best day in business to date?

I am constantly impressed and immensely proud of the team at Simba day in, day out, so it’s pretty much every day! As a co-founder, submitting our B Corp application with a great score was a day of immense pride!

What’s the biggest myth about our industry?

That mattresses are all quite similar, and you don’t need to spend well to get a great product. Sleep is so critically important, this mentality always upsets me – as people put more money or thought into a sofa, or dining table purchase, for example, and neither of those will have a material impact on your health What should everyone in our industry either stop or start doing?

I think we’ve all got to come together better to drive positive change in reducing the carbon footprint of our industry. There is much being done, but there needs to be more done, and quicker Where do you see the industry going in the next 5-10 years?

I hope that we see significant movement to lower the carbon footprint of our industry, and also see the public continue to understand that poor sleep is a health crisis that needs more awareness and better solutions – move over nutrition and exercise, it’s sleep’s turn to get the attention!

What question do you wish we’d asked? How would you have answered?

Q: What is your favourite industry publication?

A: Furniture News! www.simbasleep.com

“Move over nutrition and exercise – it’s sleep’s turn to get the attention!

57

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60 EVENTS

Newness in focus at INDX Furniture Primo, Primavera

INDX Furniture returns to West Midlands exhibition venue, Cranmore Park, from Friday 19th January to Monday 22nd January, and while the first day is reserved for AIS members, general trade visitors are welcome to attend on subsequent days.

“INDX Furniture is a fantastic Bringing together market trends, insight and Emma Rackley, director of furniture and home, opportunity for innovation, the four-day show will present the latest AIS, says: “Amidst a challenging retail and economic ranges from a curated selection of manufacturers, landscape, and through our continuing work with retailers and brands and service providers, and visitors can look Scarlet Opus, our trend and insight forecasting forward to exploring a product mix across upholstery, partner, we are focused on key shifts in consumer suppliers to living room, dining room, and garden. behaviour, with regards to the products customers are As part of the INDX portfolio, which delivers 17 purchasing, and the retail experience they expect – connect, network, businessand buyer-focused trade shows each our January 2024 show will reflect this.

“Running Friday to Monday, the first day of the and celebrate the year, INDX Furniture is organised by Associated Independent Stores (AIS), the UK’s leading buying and next show will be reserved exclusively for our AIS industry services group for fashion, home, and leisure. members, but we look forward to welcoming general

Baker Furniture/G Plan

trade colleagues across the subsequent days, when we’ll be bringing together leading brands for a trendand innovation-led product showcase.

“INDX Furniture is a fantastic opportunity for retailers and suppliers to connect, network, and celebrate the industry, and we look forward to catching-up with everyone this month”.

Highlights The upcoming show will focus on providing attendees with an unmissable opportunity to meet new suppliers and source new product, and the organising team has shared a preview of some of the highlights to look out for.

Primavera will introduce its new collection, Primo, which has been created to the manufacturer’s high standards, tapping into a broader audience with contemporary yet commercial fabrics and designs.

Baker Furniture will launch the G Plan cabinet collection, completing the iconic brand’s offer, and there will be new collection launches from Collins

61

Devonshire Living

Calia Italia

CONFIRMED BRANDS

& Hayes and AMX, plus, having enjoyed a strong year, Italian supplier Digio will exhibit a range of promotionally priced leather products.

The January show will also welcome newcomer Devonshire Living, offering high-quality products that are available from wholesale, but also bespoke paint finishes, hand finished in the UK. Meanwhile, guest exhibitors include Nicoletti, with its Italian-designed sofas and chairs, French company Akante, with its contemporary furniture collection, and Contrast Upholstery, offering handmade upholstery produced in England. Also present will be Connubia, The English Chesterfield Company, New Trend, and Tomasella.

brands, source new products, and discover new business partners, INDX Furniture is set to welcome buyers and retailers from across the UK, including AIS members, department stores, category specialists, garden centres, key high street players and leading e-tailers.

Online registration is open and can be completed on the show website. Cranmore Park is situated on the edge of Birmingham, close to Birmingham International, and links to the M40/M6/M42/M5.

Visitors to INDX Furniture will enjoy free entry and on-site parking (including electric vehicle charge points), plus complimentary barista refreshments and breakfast pastries.

Registration and information Promising an “unrivalled opportunity” to see top

www.indxshows.co.uk/indx-home/furniture/ furniture

Abacus Akante Alfrank AMX Andrena Baker Furniture Bell & Stocchero Calia Italia Classic Furniture Collins & Hayes Connubia Contrast Upholstery Corium Italia Devonshire Living Digio Duresta Furniture Sales Solutions (FSS) G Plan HND HTL Hydeline ISM Jual Julian Bowen Mattsons Beds New Trend Nicoletti Papaya Parker Knoll Primavera Primo Signature Weave Sofa Connections Teknik The English Chesterfield Company Tomasella Unique Wood Bros

62 EVENTS

New dates for Malaysian export show The Export Furniture Exhibition (EFE), the signature event of the Malaysian Furniture Council, organised by its subsidiary EFE Expo, returns to Kuala Lumpur Convention Centre (KLCC) from 4-7th March (a slight change from the dates previously announced).

“Over 260 exhibitors from Malaysia and the ASEAN region will unite at EFE

EFE’s principals, which describe the show as “more than just an exhibition”, are looking forward to bringing together a diverse range of exhibitors from Malaysia and beyond this March, and putting them in front of buyers from around the world.

This year’s show forms part of Asia’s inaugural International Furniture Exhibition Circuit, with EFE poised to be a pivotal destination in the buying captivating journey. “The heart of EFE 2024 beats louder than ever, fuelled by KLCC’s expanded venue that echoes with possibilities,” states the organiser.

“With a sprawling 45,000m2 of trading space.

EFE 2024 embraces an influx of creativity. Over 260 esteemed exhibitors from Malaysia and the ASEAN region will unite within this sprawling canvas, enticing and engaging with quality buyers representing over 140 countries and regions.”

As befits a Malaysian trade fair, wooden furniture is set to be the star of the show, with species including rubberwood, balau, kembang semangkok, nyatoh, dark red meranti and acacia going hand in hand with cutting-edge manufacturing techniques and creative designs. The Office Furniture Hall, meanwhile, will feature an array of modern office furniture, and promises to share “a spectrum of design advancements that reshape our understanding and interaction with workspaces”.

To enhance global participation, EFE is introducing the Free Stay Programme for international buyers, offering complimentary accommodation (subject to terms and conditions) – visit EFE’s website for details. www.efe.my

GD F

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Join us at Spring Fair Stand 7A30 - B31 for a look at our stunning new SS24 Collections. The introduction of our new furniture has further enhanced our Furniture ranges, developing a fully rounded collection of products to suit all budgets and bring any interior to life.

With an offering of over 6,000 lines in our collection across seven categories, we’re proud to say we’re the complete home and outdoor supplier.

View our full collection online at www.gallerydirect.co.uk Scan the QR code for more

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64 EVENTS

Living and dining to the fore at CIFF The first phase of the 53rd CIFF Guangzhou will take place from 18th21st March, and will be dedicated to home furnishing across three sectors: Home Furniture; Home Decoration & Home Textile; and Outdoor Furniture, Sunshade & Leisure.

“International businesses will find OEM/ODM services, and the possibility of starting productive collaborations

In CIFF’s Home Furniture segment, living and dining furniture will play a significant role, alone making this world’s largest trade fair dedicated to this sector. Over 600 exhibitors will occupy 17 halls and 150,000m2 of exhibition space, relocated from this year to Area C of the Canton Fair Complex and Area E of the PWTC Expo, following the redefinition of the event’s concept and the reorganisation of the exhibition’s general layout.

This segment will be particularly focused on satisfying the requests of international buyers, purchasing managers for large contract projects and interior designers, who will be able to find a complete range of products and every type of ‘one-stop’ solution for the furnishing of dining and living rooms – from dining tables to chairs, sideboards to stools, coffee tables, TV stands, recliners and more.

International businesses will also be able to find OEM/ODM services in this area, and the possibility of starting productive and commercial collaborations.

The eight halls of Area C will be dedicated to: Modern Furniture (14.1 and 15.1); Living Room Furniture (14.2); Living Room Design (15.2); Living Room Space (16.2); and Living Room/Modern Furniture (14.3-16.3).

Meanwhile, the six halls of Area E will be dedicated to: Dining Room Design (E1); Dining Space (E2); and Dining Furniture (E3-E6). The CE Area Promenade path promises to make the show easier to navigate for international buyers, who will also discover opportunities to meet and negotiate in the dedicated Buyer Bar. Phase 1 of CIFF Guangzhou will be followed by phase 2 from 28th-31st March, covering office, commercial and hotel furniture, plus furniture machinery and raw materials. www.ciff-gz.com

66 EVENTS Harrington Mill, the central location of the biannual Long Point exhibitions

LONG POINT

www.longeatonguild.co.uk/longpoint/ Long Eaton, located in the East Midlands, is home to Long Point, a premier UK furniture exhibition which takes place twice a year, and sees some 30 manufactures and suppliers showcase a diverse range of upholstery, cabinet, bedroom and accessories in evocative and inspiring showrooms across the town.

This year’s shows will take place from 13-15th May (the spring edition), and 16-18th September for autumn’s event.

2023 #410 November et www.furniturenews.n

LEGACY OF LUXURY Hypnos celebrate

s heritage and

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BEST IN BEDS stars of the sector Celebrating the SEO primer Rank up – an new branding relaxation with

Y AWARDS BED INDUSTR | BED SHOW LONG POINT RE SHOW AUTUMN FURNITU LIVING BEDROOM | SERVICES DINING | TRADE

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#412 January 2024 www.furniturenews.n et

New Year = New Opportunity As well as interviews, profiles and opinion pieces, February’s issue will celebrate products and systems that are built to last (and delivered when it matters), with features including:

Defining Decor

Think Rugs – for every home

* Eco Conscious: Exploring ‘greener’ products, services and initiatives

JANUARY FURNITU RE SHOW SPRING FAIR | LIVING | DINING BEDROOM | TRADE SERVICE S

How can the

* Distress Purchases: A special look at last-minute emergency purchases such as folding beds, guest beds, and rise/recline chairs, and the services behind them

PROFIT GENERA TION with younger shoppers? the trends of 2024-25 the industry’ s rising stars

sector engage

Forecasting

60 for 60 – spotting

* Plus the latest in Bedroom, Dining, Living and Trade Services

#403 April 2023 et

www.furniturenews.n

Forge ahead with Furniture News this February!

Book today!

FASHION FIRST Curated comfort

from Alpha Designs

LOGY RETAIL TECHNO BEDROOM INDX BEDS & M LIVING | BEDROO SERVICES DINING | TRADE

SYSTEM SHOCK ent platforms? retail managem Time to switch & Bedroom on INDX Beds Rebecca Maloy retailer’s role Defining the

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BOOKING DEADLINE:

Monday 15th January

Sam Horscroft

Caroline Littler

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SALES & MARKETING DIRECTOR (FURNITURE NEWS PORTFOLIO)

SALES EXECUTIVE (FURNITURE NEWS PORTFOLIO)

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68 EVENTS The event is a reimagining of the well-established W exhibition series

MATERIALS & FINISHES SHOW

www.materialsandfinishesshow.com The organiser of the Materials & Finishes Show (formerly W Exhibition), taking place at the Birmingham NEC from 19th-22nd May, has outlined a number of new exhibitors and partnerships for the upcoming event.

The latest brands joining the line-up for the relaunch in May include AES, Woodmizer, Festool, Leitz Tooling and the Wagner Group.

Barbour ABI, a leading provider of construction intelligence services with over 80 years’ heritage, will partner with the trade show for the furniture manufacturing and joinery industries. AMA Research, part of the Barbour ABI Group, will produce a detailed KBB and worktops market intelligence report, and Materials & Finishes Show visitors will be among the first to hear the key insights when it is delivered as part of the CPD-certified learning programme at the show.

Peter Chesters, Barbour ABI’s marketing manager, says: “We’re excited to support the relaunched Materials & Finishes Show. Our AMA

Research brand has delivered vital intelligence to KBB businesses through market reporting and bespoke consultancy for many years. In this especially turbulent time, we’re really pleased to be delivering data-driven insights straight to the businesses that want to ensure future growth at the Materials & Finishes Show.”

Event director David Todd adds: “The CPDcertified learning programme is a brand-new feature for Materials & Finishes Show 2024, and we are delighted to have the support of Barbour ABI as part of the programme to deliver content specifically targeted at the KBB and worktops segment of the show.

“Alongside a raft of legacy W Exhibition and new brands, our visitors will be the first to access the Barbour ABI/AMA Research KBB and worktops insight paper, as well as being able to hear the findings first-hand from experts from

Barbour ABI at the show. We’re looking forward to sharing further details of the partnership in the run-up to the event this May.” Thousands of the latest products and innovations for the woodworking industry will be presented under one roof across the four days of the show. Alongside running woodworking machinery, components, materials and technology for the manufacturing and processing phases of materials, the show will see paints, coating and finishes better represented, with brands including Rubio Monocoat, Natura Onecoat, Amicus UK and UV Group all set to showcase their products.

All areas of the material journey, from the initial stages of raw processing through to finishing and component supply for completed products, will be represented at the Materials & Finishes Show.

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The UK’s leading trade show for machinery, manufacturers, processors & installers of wood & associated materials.

ENQUIRE TO EXHIBIT materialsandfinishesshow.com/exhibit Materials & Finishes Show was formerly known as W Exhibition.

70 EVENTS

IRISH FURNITURE & HOMEWARES SHOW (IFHS)

www.ifhs-tradeshow.ie

Each year, the IFHS opens up the Irish furniture market, bringing together Irish and UK suppliers with every level of the Irish industry, with a singular focus of adding value to the sector.

“Numbers are important when booking a trade show,” states the fair’s organiser. “Our attendees represent the vast majority of the furniture trade in Ireland, with 71% of atttendees being Irish retailers, and the remainder made up of trade buyers, wholesalers and fit-out companies.

Exhibitors and attendees alike see a greater ROI due to reduced travel costs and time – you

certainly get the best chance of boosting your ROI with a show that cares about the experience of the exhibitors and the attendees.

“We have continuously reinvested back into the event, creating a dynamic platform that not only showcases the latest trends in furniture but also propels the entire furniture industry forward.

The IFHS is an environment that unites industry

professionals at all levels, forging connections and catalysing collaborations within the market.

“Join us at the IFHS 2024, where passion meets innovation, and the Irish furniture industry takes centre stage.”

This year’s fair will take place from 2527th August at the National Indoor Arena, Blanchardstown, Dublin.

WW W.IF H

S-TR

ADE

SHO W.IE

8

Uniting the industry.

Adding value.

Fostering growth.

To secure your space today contact event manager Aisling on 00353 838576794 or email aisling@ifhs-tradeshow.ie To find out more visit www.ifhs-tradeshow.com

25th - 27th August 2024 The National Indoor Arena, Blanchardstown, Dublin

72 EVENTS SPRING FAIR

Show-stopping interiors await …

Coach House

Garden Trading

“The buyer’s one-stop marketplace for everything new and ontrend for 2024

The event promises to offer “the most comprehensive and inspirational collection of home furnishing brands and products” around. Comprising on-trend furniture, textiles and decorative interior accessories, Spring Fair’s Home Living & Décor segemnt will feature everything from classic styles to contemporary pieces.

Hand-picked and artfully curated, the Summerhouse, meanwhile, will be home to stylish homewares and gifts, while the Housewares sector will feature the latest kitchenware and dining ideas.

Spring Fair will also bring the festive season to life, from small seasonal decorations to floral decor, while the Everyday sector will focus on everyday volume items, targeting independent retailers in search of promotional opportunities.

Returning with a huge collection of new designs, Coach House is set to wow buyers with a stand-out interiors showcase featuring a myriad of diverse collections, ranging from traditional to contemporary furniture, lighting, design-led accessories, artificial floral, Indian antiques, festive products, garden and outdoor furniture, planters and urns, plus classical ornamental items.

The show will also welcome hundreds of retailer favourites including J-Line by Jolipa, Suck UK, Oli Olsen, Paladone, Rock Luggage, Turner Bianca, CIMC, Heaven Sends, Malini, StoneGlow, Inis, HugRug, Jellycat, Chive, Weaver Green, Pure Table Top, The Braided Rug Company, Wikholm, Bloomingville, Blooms by Samuel Baker, Ian Mankin, John Spencer Textiles, Remony, Nordic Style, Edge Company, Richmond Interiors, Bizzotto, One.World, Fifty Five South, Gallery Direct, Deluxe HomeArt, Chic Antique, My Gifts Trade, Quirky Barn, Hines of Oxford, Febland, McGowan & Rutherford, Walton & Co, Ivyline, Piffany Copenhagen, Dutch Imports &

Pacific Lifestyle

Setting out to inspire retail’s creators and curators, Spring Fair puts thousands of new products across home, gift and fashion at the forefront of UK retail – and this year’s show, which will take place at the NEC Birmingham from 4-7th February, will see a host of exclusive home brands including Coach House, Hill Interiors, Pacific Lifestyle, Garden Trading and Libra/Laura Ashley put their best foot forward …

Daughters, Searchlight, Kaemingk, Kunstindustrien, Minster Stylish Living, Hanlin, Ascalon, Artko, Lows of Dundee, Dottypix, Burgess Reclamation, Artiflex Natura, Skinnwille, Peggy Wilkins, Riva Home, and many more.

“As the buyer’s one-stop marketplace for everything new and on-trend for 2024, Spring Fair is the mustattend home-, gift- and fashion-buying showcase,” states organiser Hyve Group. “More than just a trade show, Spring Fair has been the hub for knowledge and inspiration for over 70 years, and continues to be the perfect platform for knowledge, inspiration, and in-person networking with new and existing contacts.” www.springfair.com

74 EVENTS SPRING FAIR

Libra and Laura Ashley set the stage At this year’s Spring Fair, The Libra Company will introduce the fruit of its new partnership with Laura Ashley, alongside a host of new decorative accessories and on-trend furniture ranges …

“Join us on a journey through this exquisite collection

With 70 years of design behind it, Laura Ashley is one of the world’s best-loved home and lifestyle brands.

Founded on a rich heritage and traditional values of quality and originality, Laura Ashley strives to offer timeless designs, signature prints and quintessentially British styles to suit every home.

Also renowned for design and innovation, Libra has become synonymous for crafting opulent, refined interiors, and shares Laura Ashley’s passion for creating beautiful living spaces.

In this partnership, the pair have combined Laura Ashley’s enduring aesthetic and Libra’s dedication to design innovation, resulting is a captivating collection of 160 luxurious, sophisticated home accessories and furniture pieces that “encapsulate the essence of timeless design”, states Libra. “At Spring Fair, join us on a journey through this exquisite collection, where every product tells a story of British heritage and style.

“We will also be launching more than 300 new products under the Libra brand, exuding our usual hallmark quality and style. Several new furniture collections will be unveiled including Bronx, a ninepiece collection crafted from solid acacia wood and stained in Tundra Grey with black legs and handles.

Bronx effortlessly combines style with practicality, creating a timeless and elegant addition to any living or dining space.”

Libra will also be launching new additions to its renowned decorative accessories collection, including lighting, wall decor, sculpture, gifts and game – find the supplier on stands A50-B51 in Hall 7 at the show, which takes place at the Birmingham NEC from 4-7th February. www.thelibracompany.co.uk

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76 EVENTS SPRING FAIR

Gallery springs into action

Arc

Vancouver

“We are confident 2024 will be a fantastic year for us

“We are really excited for 2024, which we are confident will be a fantastic year for us,” comments sales director Peter Delaney. “We have the introduction of our SS24 Collection, which features an extensive and varied selection of new lines in our biggest furniture launch to date, along with around 70 new cushions, throws and rugs, and whole host of wall decor lines.”

The new furniture includes the Vancouver living and dining range, which offers an updated classic look which focuses on homes with larger spaces to fill. It is designed to show the character of the timber and finish with a clever use of the mill saw – this gives the timber the characteristic features of cross-sawn timber which is rustic and tactile, and adds drama to the pieces. Vancouver is crafted from North American pine solids, and veneers where practical.

For a more contemporary feel, the new Soho range offers a strong, stylish look. The bases of these dining and occasional tables are crafted from gently sloping slats of Mango solid timbers, with a whitewashed, sand-blasted finish to create a striking design feature.

These are paired with Indian white marble tops.

For another completely different look, try Arc. This range has a rich, deep finish to the wood. The cabinet pieces sport an attractive cut-out with an elegant curve on the doors, and rounded feet to complement this feature. The curves are echoed on the gently rounded tops of the tables and the stylish legs, which adds an unusual design feature. Arc is crafted from Indian acacia wood in predominantly solid timbers, but with veneers for stability where practical.

These are just a taster of Gallery’s SS24 Collection.

Meanwhile, as well as the many other new ranges, some of Gallery’s popular ones, such as Borden, Iowa and Voss, have seen range extensions.

“Our team works incredibly hard and continues to go from strength to strength,” continues Peter. “James Hudson, furniture development director, developed

Soho

Gallery Direct’s SS24 Collection is ready for launch, and features an impressive array of new furniture, including full co-ordinating ranges and individual occasional pieces.

This new selection, all designed in-house by the Gallery team to offer exclusive styles, will expand the supplier’s already-extensive catalogue by around +50% …

the SS24 Collection and continues to lead the charge on furniture, already working on even more exciting new products.

“We’ve welcomed back Lizzie Sladen, product director, from her maternity leave. Our talented in-house team of designers, photographers and stylist, led by Michael Baxendale (who has just been promoted to design director), have done an amazing job in 2023, and are working away ready for 2024. And on the supply chain side, the head office team and overseas offices have worked hard, and were pleased to achieve hundreds of price drops for 2024 across our catalogue.”

The new lines will be on Gallery’s website in January but, for those wishing to see them in person, the sales team will be holding an at-home show for customers at Gallery’s Chesterfield showroom in January (just one of a series planned for the year), and Gallery will also be exhibiting at Spring Fair, taking place at the Birmingham NEC from 4-7th February, on stand 7-B40/C41. www.gallerydirect.co.uk

Join us at Spring Fair Stand 7A30 - B31 for a look at our stunning new SS24 Collections. The introduction of our new furniture has Furniture

further

enhanced

our

ranges, developing a fully

rounded collection of products to suit all budgets and bring any interior to life.

With an offering of over 6,000 lines in our collection across seven categories, we’re proud to say we’re the complete home and outdoor supplier.

View our full collection online at www.gallerydirect.co.uk

G E T A F I R S T L O O K AT

S TA N D 7A 3 0 - B 3 1 4 - 7 F e b r u a r y

0812_GD Furniture News - Double Page Spread Ad.indd 1

COMING SOON

500+ DESIGN-LED PRODUCTS FOR 2024

Be ready for our new collections online: 

08/12/2023 15:41

80 JANUARY FURNITURE SHOW

Unmissable event, unequalled opportunity The January Furniture Show (JFS) is all set to unveil an unrivalled line-up of domestic and international brands at this year’s event, taking place at the NEC Birmingham from 21st-24th January. As always, Furniture News has the hottest scoops, the deepest insights and the biggest preview of the UK’s principal trade event …

“JFS is an unmissable opportunity for the entire furniture industry

Each year, JFS hosts the latest furniture and furnishings launches from the UK and beyond, and 2024’s event will see over 400 brands – spanning the living, dining, bedroom, interiors and lifestyle sectors – showcase their latest products and service under one expansive roof.

While a packed Hall 1 will feature many of the industry’s leading lights and homegrown brands, Hall 2 will see the Home & Lifestyle Show co-located with JFS. Here, retailers and designers will be able to discover hand-picked interior accessories, lighting, furniture, homewares and lifestyle products, curated to deliver “an on-trend collection of must-haves”, says organiser Clarion Events.

Halls 4 and 5, meanwhile, will present a plethora of bedroom, living and dining offers. JFS is truly embracing international flair this year through its new International Pavilion, featuring brands from Poland, China, Turkey, Portugal, Romania and Vietnam, while the Crafting the Future Networking Hub, showcasing the work of the Young Furniture Makers, promises to be an immersive addition to the show. Furniture News will be present too, on stand 5-J45.

An enhanced VIP programme will grant exclusive access to a VIP Lounge featuring complimentary refreshments and lunch, plus private parking, a

cloakroom, and early show access. Indeed, the entire visitor experience is set to be taken to new heights this year, with the introduction of a Champagne Bar, Festival Food Court, and a full social calendar including the Show Party, the Women in Furniture Network’s Speedy Networking event, and a Happy Hour.

“In essence, JFS is an unmissable opportunity for the entire furniture industry,” says Clarion. In the meantime, read on to discover just what to expect from the industry’s main event … www.thefurnitureshows.com

V J S H

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Visit Visit usus atat the the January January Furniture Furniture Show Show Hall Hall 5 Stand 5 Stand D3D3

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Browse Browse Our Our Website Website www.kyoto.co.uk www.kyoto.co.uk 01778 01778 380555 380555 sales@kyoto.co.uk sales@kyoto.co.uk

08/12/2023 14:54

V Ja S H

82 JANUARY FURNITURE SHOW

Recognising the stars of the show Established in 2015 by Furniture News in partnership with JFS, The Furniture Awards are an integral part of the exhibition, and this year’s edition will see another handful of champion suppliers recognised for their prowess across various categories …

“JFS presents a unique opportunity to celebrate the industry’s best and brightest From left – judges Malcolm Walker, Sarah Bianchi, Alice Rowen Hall, Peter Harding and Adam Daghorn

“As the biggest gathering of furniture and interiors suppliers in the UK, JFS presents a unique opportunity to celebrate the industry’s best and brightest, and The Furniture Awards offers those inspirational players a chance to share their stories,” says Furniture News’ Paul Farley, who co-ordinates and chairs the annual awards programme.

Exhibiting suppliers were asked to put forward their case in one of five categories: Sustainability; Best of British; Design Innovation; Global Player; and Superior Service.

The entrants were then shortlisted and assessed by a judging panel comprising: Malcolm Walker (owner, FIRST MW); Sarah Bianchi (MD, Arighi Bianchi); Alice Rowan Hall (founder, Rowen Homes); Peter Harding (MD, Fairway Furniture); and furniture designer Adam Daghorn.

The finalists will be announced ahead of the event – keep an eye on the organisers’ online and social channels – before the winners are revealed at the JFS show party, taking place in Hall 1 from 5.30pm on 21st January.

Last year’s winners were: Westbridge Furniture Designs (Sustainability); GNG Group (Best of British);

Citibed (Design Innovation); Wiemann (Global Player); and Sci-Net (Superior Service).

“The Furniture Awards are a valuable opportunity for exhibitors to celebrate their achievements with the industry” Paul concludes, “and we can’t wait to reveal this year’s winners!” www.thefurnitureshows.com/furniture-awards

The winners will be announced at the Show Party

GNG Group topped the Best of British category in 2023

The homely feeling you desire

INDX Furniture Show 19 - 22 January Stand D9

January Furniture Show 21 - 24 January Hall 5 Stand D 20

MOTTETTO

REFRAIN

CEZANNE

ABIGAIL

More new designs than ever - Don't miss out a visit Stand contacts and local agents: MD Giuseppe Castellano +39 3356213360 Scotland: Wales, Midlands and South West: London North and East Anglia: North East: North West: Eire: Ulster:

Darrell Tough 07967.175.351 Bob Colcombe 07733.073.442 John Whittaker 07860.421.191 John Dodds 07866.318175 Bernard Conreen 07540.978143 Kieron Friel +35 387.1231182 Darren McKenna 07715.056105

Offices and Showroom: S.S 96 • Km 7, Contrada Pescariello, C.P. 205 • 70022 Altamura (BA) • Italy • Tel: +39 080 3140194 / 8 • Fax +39 080 3140205 www.newtrendconcepts.it • export.c@newtrendconcepts.it

THE WANDERLUST COLLECTION

Your Adventure Awaits, Explore the Uncharted.

January Furniture Show 21 - 24 January 2024 Hall 1 - Stand E40

www.AtTheHelm.com

86 JANUARY FURNITURE SHOW HALL1

Experience uplifting Swedish design

Kungsö

Hällsö

“The centred leg piece imparts an ethereal floating aesthetic

The Iconic Collection

“Discover a bedtime story where the characters are threads of luxury, and the plot is written in the language of peaceful slumber – a saga that is mindfully written just for you,” says Carpe Diem Beds, Scandinavian creator of bespoke luxury beds from fine raw materials, which is looking forward to wowing visitors with the “chef d’oeuvre of Scandinavian design” at this year’s show …

“Every bed is more than a functional piece of furniture – it’s a stroke of luxury that transforms your bedroom into a place where you can truly unwind,” states the luxury bedmaker, which has embarked on a journey to redefine how people view bedroom furniture.

With an commitment to transcending functionality, each bed crafted by the brand is a testament to the fusion of style and comfort – ensuring that it is as good to look at as it is to sleep in., says Carpe Diem Beds, whose upcoming launch, The Iconic Collection, promises to be “nothing short of exceptional, as Carpe Diem Beds once again seeks to make a statement in the world of bespoke bedroom furnishings.

Inspired by heritage “Imagine a serene and picturesque archipelago on the west coast of Sweden,” states the brand, “with the rhythmic whisper of the waves, the crisp sea breeze, and the wild heather growing among the rocks.”

This tranquil landscape was the source of inspiration for Börje Thuleskär, the founder of Carpe Diem Beds, who, on a summer day wandering the Island of Stora Kornö, spread out his picnic blanket on a meadow of heather to rest. “As he closed his eyes, he experienced a floating sensation and a feeling of weightlessness,” says the bedmaker, “and, since that day, that weightless feel has been found in the comfort of every Carpe Diem bed.”

Now, that floating sensation is a part of the models’ very design, with Carpe Diem Beds describing The Iconic Collection as “an ode to the art of relaxation”: “The centred leg piece, a hallmark of The Iconic Collection, imparts an ethereal floating aesthetic.

The patented Contour Pocket system within each bed ensures unparalleled support, delivering a transformative sleep experience beyond the ordinary.

Combined, The Iconic Collection becomes an ode to the art of relaxation.”

Alongside The Iconic Collection, Carpe Diem Beds will present new fabrics inspired by the harmonious colour palette and patterns found in Lysekil, Sweden.

“These new fabrics are a timeless fusion with the classic collection, opening doors to endless creative possibilities,” states the bedmaker.

“As you indulge in the luxurious embrace of The Iconic Collection, you enter a journey where comfort meets innovation, design transcends the ordinary, and luxury becomes an integral part of your nightly ritual.

Carpe Diem Beds invites you to embrace a floating sensation that transports you to the tranquil shores of Sweden. The new collection is more than just beds – it’s a masterpiece that invites you to seize the day, starting with a night of unparalleled sleep.”

For more information, contact Oliver Bowen at oliver.bowen@carpediembeds.com. Find Carpe Diem Beds in Hall 1 Stand D30 at JFS. www.carpediembeds.co.uk

21-24 January 2024 • NEC • Birmingham

Warwick grand sofa in Coco Olive velvet & Comanche Timber

Timeless designs, made to last Tetrad will once again be delighting visitors at the upcoming January Furniture Show with the very best of British design and craftmanship. Showcasing an ever-eclectic collection of the finest fabrics paired with timeless shapes and modern styles, visitors can expect new additions to the ever-popular Tetrad Heritage, Harris Tweed, and Spink & Edgar collections, all carefully crafted to Tetrad’s uncompromising standards.

Come visit us in Hall 1 Stand E20 to find out more.

88 JANUARY FURNITURE SHOW HALL 1

Embark on a journey of discovery At The Helm is gearing up for an “exhilarating” showcase at JFS, where the company is set to make waves with the UK launch of its much-anticipated Wanderlust collection – a new direction for the brand that fuses a more relaxed collection in luxurious fabrics with the well-established comfort and craftsmanship for which it is known – and many more surprises …

Art direction and styling by Ellena Border

“Unrivalled in terms of design, craftsmanship and quality, this is a launch that is simply not to be missed

A three-model, soft-cover collection with a fabric and leather combination, and featuring modular corner options, this is a valuable addition to the range, says At The Helm.

Venturing for the first time into other categories, At The Helm will also launch a strategic partnership with Hooker Furnishings, adding cabinetry to its lifestyle collections. The collaboration promises to be t”he most exciting launch in the UK and Irish furniture sectors for many years”, says At The Helm, with “a perfect synergy between both brands set to deliver an offering that is totally unique. Unrivalled in terms of design, craftsmanship and quality, this is a launch that is simply not to be missed”.

At The Helm says the new Wanderlust collection stands as a testament to its commitment to blending style, comfort and craftsmanship. Crafted with precision and an acute attention to detail, the collection “embodies a spirit of adventure and invites individuals to embark on a journey of exploration and pure relaxation”, according to the brand.

“With an elegant fusion of the contemporary and the classical, the anticipation surrounding its UK launch is palpable. Attendees are encouraged to experience first-hand the comfort and style that this collection promises to deliver.”

At The Helm will also unveil an additional Modern Explorer model, complemented with an eclectic cabinet and accessory collection which fuses elements of Eastern and Western cultures and styles.

Showcasing the company’s dedication to staying ahead of design trends to offer customers a truly different and unique collection, it presents retailers with another fresh opportunity, adding “a dynamic and forward-looking dimension” to the company’s repertoire, and promising “a harmonious blend of styles and functionality”.

At The Helm will also present inventive twists on some of its favourite models, with the aim of breathing new life into beloved designs, demonstrating the brand’s versatility and creative prowess. Attendees can look forward to rediscovering the charm of classic models with a fresh and contemporary perspective, says At The Helm.

“As the company prepares for the January Furniture Show 2024, there is an air of anticipation and excitement,” the brand concludes. “At The Helm is boldly moving to the next level with new collections, a strategic partnership and a vastly enhanced category offering. Exhibitions always provide an opportunity to showcase products, set trends and push boundaries – in 2024, At The Helm intend to accomplish this, and a whole lot more.”

At The Helm’s team looks forward to introducing JFS visitors to this “new world” on stand 1-E40. www.atthehelm.com

J

2 H

w

KENSINGTON Your Journey of Endless Discovery Begins Here

January Furniture Show 21 - 24 January 2024 Hall 1 - E40 www.AtTheHelm.com

90 JANUARY FURNITURE SHOW HALL 1

Committed to cabinet and customer

Stockholm bedroom Alabastro

What progress has Qualita made in the past year?

We have much to be proud of over the last year, which kicked off with a very busy and successful JFS for us, where we launched our Fargo Express. We took our bestselling Fargo dining table and edited the offer somewhat, and in so doing have committed to stocking the table, thereby offering our retail customers Fargo Express on a very competitive 4-week lead time. This initiative not only secured more floor space within some existing stockists, but opened the door to us supplying a raft of new retail accounts – a winning combination in anyone’s language.

Further, following the very successful reintroduction of the Winsor Stockholm living and dining range, we decided to re-introduce the Stockholm bedroom collection, and, through the best efforts of our team of agents, rapidly succeeded in gaining a good number of store placements. Again, we took the decision to hold stock of both collections in our Lithuanian warehouse, enabling us to offer a competitive 4-6-week lead time. Add to the above the relaunch of the Shadows collection, and all in all it made for a very compelling product offer.

Throughout the year we’ve steadily built up our network of Shadows stockists, who we serve by stocking the collection in our Mitcham warehouse.

And mention must be made of the progress we have achieved in expanding the distribution of the Laura Ashley cabinet offer, to include a number

Montpellier

“In Nature Art and Alabastro, we are gently pushing the boundaries

How’s business?

It remains tough, as it has for some time now. As you will have heard repeatedly, not only are we operating in a very competitive field, but we are also battling the more general economic headwinds buffeting the country now.

Nonetheless, we are making progress, extending our reach across both the UK and Ireland, and as born optimists we believe that a combination of an enticing product offer, along with perseverance, hard work and determination, will win through.

Montpellier

Cabinet purveyor extraordinaire Qualita continues to wow, with new product, partnerships and service promises poised to cement its status as an invaluable retail partner – explains Qualita’s head of sales for the UK and Ireland, Anthony Matthias …

of bricks-and-mortar retailers in the UK and EU, alongside John Lewis Partnership and Next. So, from Lerwick to St Helier, and from Norwich to Galway, we can proudly boast that we serve retailers right across the UK and Ireland.

What are the ramifications of your range extensions/new partnerships?

New partnerships come in different guises, and one that certainly offers much scope for the future is that of our burgeoning relationship with a Midlands-based DHD specialist, who is set to partner with us and John Lewis in offering Laura Ashley products for delivery direct to consumers.

The partnership we’ve forged with Laura Ashley is hugely relevant to us, not only in the UK but further afield too. As a quintessentially British brand of some standing, the name resonates with the public in many parts of the world, and as such we now find ourselves working with and supplying clients from South Korea to Norway, and from Kosovo to Qatar.

91

Shadows

What sets your offer apart?

Our offer is really very broad and, among other things, the following points set us apart from others: the almost endless number of possibilities to customise your dining table and cabinets from our MTO offer; the ability to customise your choice of dining chair – be it the leg type or the material the underframe is made from – in addition to a generous selection of fabrics, natural leathers and colours; the ex-stock availability of both the Shadows and Stockholm collections; the strength and draw of the Laura Ashley brand and portfolio of products; a continuous focus on ESG; strict manufacturing control, continuous ethical and technical auditing; zero waste production in our own factory in Lithuania; and continuous investment in automation and robotisation of the most hazardous production processes.

Can you outline Qualita’s international scope?

Aside from our business in the UK and Ireland, we’ve already established significant business in Germany and Sweden, and are seeing healthy growth across the rest of Scandinavia and other EU countries.

Elsewhere in Europe we are a major white-label supplier to Habitat in France, and have served the El Corte Ingles department store group across Iberia.

Further afield, we’ve developed lasting relationships both with a New Zealand-based design house as well as a company from the US, for whom we manufacture a few ranges.

And, as a result of our holding the licence covering the development, manufacture, supply and distribution of Laura Ashley cabinet furniture, we also now enjoy growing business in key East Asian and Middle Eastern markets, firmly cementing our status as a global player.

How has your service offer evolved to meet the needs of today’s retailer/consumer?

We’ve always recognised the need to support the retailer with a level of customer service which, we believe, is second to none. And today, more than ever before, we realise how crucial it is to be able to offer good customer service.

We understand the importance of reacting promptly and efficiently to any customer service matter, and as part of our commitment our London office is staffed six days a week. Additionally, we have our own team of technicians who we deploy as and when required, and we’ve also linked up with ISM Networks Furniture Services, who are our nominated partner for when we’re unable to help.

Finally, why should JFS attendees visit stand 1-D50 this year?

Aside from being assured a very warm welcome, a visit to our stand this year will be very worthwhile. We will be showcasing not only our bestsellers, but also launching a host of new products that have not been available from Qualita before, as well as introducing an edit of Laura Ashley furniture, which will be a first for us, Laura Ashley, and our visitors.

All in, this will be an ideal opportunity for visitors to see our offer in its finest and broadest form. www.qualita.co.uk

Henshaw

What prompted the new directions in product material/style?

When considering and deciding on the direction of new product development, we take account of different factors: what is currently working well? What is less popular? What works for us in other markets?

What is our UK competition doing? And do we think the proposed new look/model is commercial? Do we think the market is ready for it? After all, sometimes you can be too early with a new look.

In Nature Art and Alabastro, we are gently pushing the boundaries. Though we don’t see ourselves as promoters of the avant garde, we also do not want to be known as a company who rests on our laurels.

Nature Art

What are you bringing to JFS this year?

Our stand at JFS will be our most adventurous yet.

We are set to showcase the Stockholm bedroom collection, which will be the first time we’ve exhibited it. We’ll also be launching an array of new tables, from the intriguingly named Nature Art collection to the Alabastro stone top collection, and not forgetting a new range of extending dining tables.

And, for the very first time, we’ll be launching four Laura Ashley collections, as we look to capitalise on the good work of 2023 by extending our offer to independent retailers.

“Our Laura Ashley furniture edit will be a first for us, Laura Ashley, and our visitors

STAND 1-D50

Qualita412_DPS.indd 1

The Nature Art Dining Table Q

www.qualita.co.uk

T: 0207 738 2424 - E: info@qualita.co.uk

Qualita 557-561 Battersea Park Road, London SW11 3BL

08/12/2023 15:34

94 JANUARY FURNITURE SHOW HALL 1

Iconography enhances Haskins’ operation

Iconography works closely with clients to realise more effective online solutions

“OMNIS provides Haskins with a coherent platform for modern omnichannel retailing

Shepton Mallet’s Haskins Furniture recently adopted OMNIS Retail

In November, ecommerce tech agency Iconography went live with Haskins Furniture, which is now using its new unified commerce platform, OMNIS Retail …

“Haskins had decided to move away from a disjointed, inefficient and insecure Woo Commerce website integrated with a legacy furniture retail system,” begins Iconography, which strives to take furniture businesses to the next level online.

“OMNIS provides them with a coherent platform for modern omnichannel retailing, and delivers ecommerce, EPoS, CRM and a suite of head office and retail operations management functionality – all running on one database, thus streamlining many aspects of modern day-to-day furniture retailing.

“For instance, product catalogue creation and maintenance happens once, and is used online and in-store to full effect. In-store, OMNIS acts as both an EPoS and as a tool for providing potential customers with information on products (options, dimensions and so forth) and product availability, lead times and location.

“The ecommerce front end, meanwhile, is unrivalled in terms of its flexibility to enable retailers to present and deliver their brand and products in multiple ways. Superb ecommerce visual merchandising tools deliver engaging product layouts, and intelligent functionality means product

sequencing, overlays (New, Sale, Best Seller and so forth) and associations (upsells and cross sells) can be automated based on rule sets to drive conversions and efficiency by cutting out hours of routine work for the ecommerce team.”

OMNIS offers unified order processing, Icnonography continues, as all orders – whether they arrive via the website, store or over the phone – end up in the same pot, in real time, to be reviewed and actioned.

“This means that customer special orders can be easily collated and placed with appropriate suppliers via the native OMNIS purchase ordering functionality, and managed through the whole process – keeping customers fully in the loop at each stage.

“Incoming deliveries can be viewed and planned in the calendar using the Warehouse module, and customer special orders (and stock items) can then be scanned in on receipt (against corresponding POs) and put away in the warehouse using the system, with relevant labels printed and applied to items (Customer X Order Y and for stock), with location/s and subsequent movement within the business managed and recorded.

“Product coming into the warehouse to fulfill a customer order can be added to delivery runs and checked for outstanding balances to be paid, before being picked and packed onto suitable lorries using the delivery schedule features within OMNIS. “The system produces picking lists and provides flexible ‘lorry management’ to enable items to be moved between lorries, and also packed in the correct sequence for the delivery run they are on – the last item for delivery on the run being first on the van, for instance.

“OMNIS has full order history management and CRM – every interaction on a customer order is logged and recorded. Notes, actions and follow-ups can be added, to ensure high levels of customer satisfaction.

“In essence, all the moving parts of a leading furniture business (from customer service tickets to printed price tickets in-store) are visible in, and managed by, OMNIS – providing oversight and insight throughout,” concludes Iconography, which can be found on stand 1-G25 at JFS. www.iconography.co.uk/furniture

Effective & efficient omnichannel retailing A new, unified retail ecosystem

+ Enterprise eCommerce + EPoS + CRM + Retail Management

by Visit iconography.co.uk/omnis

Visit us in Hall 1, Stand G-25, January Furniture Show

96 JANUARY FURNITURE SHOW HALL 1

COUCH & CO

www.couchandco.uk

Couch & Co says it cannot wait to share its new ranges with the trade at JFS. With sofa collections ranging from traditional through to contemporary, and everything in between, the supplier adds: “Attention to detail, combined with comfort and scale, provide great places to relax and unwind.

“Our recliner collections offer some of the most comfortable multi-function recliner chairs and sofas around. They rock, they swivel, they recline, and, for the ultimate in relaxation, add heat and massage.

“We look forward to seeing you on stand 1-A80!”

HIMOLLA

www.himolla.com/uk Himolla says it is determined to put its UK customers front and centre in 2024, with “marketing activities, furniture shows and chic, contemporary and bespoke products strictly for the UK market” all set to reinforce the German manufacturer’s already-strong reputation.

In a market first, the brand, which already works through a robust trading network in the UK and Ireland, will bring innovative furniture solutions and stylish interior accessories to stand 1-E85, and the sales team is looking forward to meeting existing and prospective customers there.

“It is imperative for us to earn your trust, keep in touch and be a real partner on which you can lean,” states Himolla. “No nonsense, no compromises in support, service or quality – our products are carefully developed and crafted for long-term use, like a trusted family friend. Our success is your success.

“Design is a key differentiator in the marketplace, while being a conduit to communicate what a brand stands for. That will always be the case, irrespective of what’s going on in terms of new technologies – it’s what the product represents, and its relevance in a modern context.

As manufacturers and designers, it’s our job to make that all-important emotional connection with our customers.”

Himolla’s Spectra and Cumuly loungers and recliners will be on display, alongside cutting-edge new models that blend luxury, traditional craftsmanship and modern technologies – in a variety on covers, materials and colours to meet every demand.

“We are confident that when people see the Himolla stand and line-up, emotions will be stirred,” concludes the manufacturer. “Especially when it’s dressed so fashionably!”

himolla is one of the UK’s leading upholstered furniture manufacturers and their recliners are packed with market-leading innovation such as independent headrests, backrests and footrests so your perfect seating position is only a button press away. A 5 year guarantee gives you confidence in the quality and durability of their recliners and they only select the finest leathers, fabrics and woods so we guarantee you will not sit in anything as comfortable as a himolla chair. Bestsellers and also novelties are available as manual or electric armchairs and the Winter Sale has begun!

AZURE | www.himolla.com himolla Polstermöbel GmbH | GERMANY

98 JANUARY FURNITURE SHOW HALL 1

Grande Double Day LC

Timeout

FURNINOVA

www.furninova.com

Since Furninova’s story began 30 years ago, its ambition has been to make modern, personalised sofas at an affordable price.

Today, 250,000 unique sofas and armchairs leave Furninova’s factory every year. The company is based in Sweden, and manufacturers sofas at its factory in Poland, shipping single, custom-order sofas, armchairs, beds, dining chairs and footstools to a growing network of dealers throughout the UK and Ireland with a 6-8-week lead time.

With over 140 stocked fabric and 120 leather options, stockists are able to offer their customers a bespoke contemporary sofa supply solution, enabling the end-user to choose not only their preferred fabric or leather finish, but also seat comfort, arm detail, leg and stitching options. Furninova also offers Crib 5 fabrics for its contract partners.

“Our presence in the UK and Ireland is growing, with overactive 120 dealers to date,” says UK agent Mike Batson, who can be reached on mike@konnectfurniture.co.uk, or by calling 07808 294397.

Find Furninova on stand 1-A40.

CONFORM

www.conform.se

Conform is one of Sweden’s principal recliner luxury chair brands, sold all over the world. Producing hand-crafted luxury recliner chairs since the 1970s in its factory in Holsbybrunn – set by a lake, and surrounded by painted red wooden houses – Conform’s roots are grounded in the Scandinavian way of life, and its chairs are built to last, with a unique, patent-protected reclining mechanism made to the end-customer’s bespoke requirements.

“We mostly use materials from Swedish suppliers, which we know well and have with collaborated for many years,” says Conform’s UK agent, Mike Batson. “Customers can create their own chair, selecting from over 100 fabric and leather combinations, soft wooden veneers, and cast aluminium legs. We build super-comfortable reclining armchairs that look great and are designed to last for decades – and the products offer excellent margin opportunities for our dealer partners.”

Visit Conform on stand 1-A40, or contact Mike on mike@ konnectfurniture.co.uk or 07808 294397.

BRITISH FURNITURE MANUFACTURERS (BFM)

JFS 2023 (photo courtesy Clarion Events)

www.bfm.org.uk

Show partner, the British Furniture Manufacturers (BFM), is looking forward to connecting with its members and the wider furniture industry at this month’s event.

“Come and visit us at our stand 1-A16 in Hall 1 to see what we have to offer, and ask any questions you might have about our membership benefits,” states the trade association.

“We host a programme of webinars and regional meetings throughout the year, giving members access to information to learn and discuss, as well as networking opportunities.

See our website for more information about events planned for 2024 – and, if you’re a BFM member, don’t forget to visit our brand-new Club BFM lounge in the VIP area. It’s the perfect place to relax, network with other members, and enjoy a complimentary drink.”

Last year, the BFM launched a podcast, Industry Matters, with our first episode recorded the January Furniture Show – and the BFM team will be back again to talk to members about trends and challenges in 2024 (listen to all episodes, including a recent discussion covering the Women in Furniture Network, on Spotify at https://rb.gy/8kx94z).

Discover timeless comfort Step into the world of Furninova and Conform, where craftsmanship meets comfort in every curve.

Visit our stand and experience the essence of elegant living.

With our products, you will experience a seamless fusion of design and functionality. Come join us at Hall 1, Stand A40 and embark on a journey where every product tells a story.

Visit our websites furninova.com and conform.se

Annons_217x297.indd 1

2023-11-27 15:10

100 JANUARY FURNITURE SHOW HALL 1 Nomad

WHITEMEADOW

www.whitemeadow.com

Whitemeadow continues to impress customers far and wide, setting a high standard across the sofa manufacturing industry. Renowned for its craftsmanship and innovative designs, Whitemeadow can often be found leading the way in bringing comfort and style to homes across the UK. Whitemeadow’s latest release is a striking new collection designed to transform any living space, and coimprises everything from deep, oversized shapes designed to invite the whole family to sink in and unwind, to quirky, space-saving models infused with an urban charm.

Find Whitemeadow on stand 1-C60.

Our furniture is

handcrafted in the UK

We utilise a blend of traditional techniques, cutting-edge technology, and high-quality materials.

Our goal: to deliver beautiful furniture and excellent service at every step of the process, from the initial enquiry right through to the delivery of your handmade sofa.

Come and see us at the: January

Furniture Show

Stand location Hall 1 C-170

21-24 January 2024 • NEC, Birmingham 9am - 5.30/6pm

Scan the QR code to visit our website and find out more

Hayley Coventry Sales Manager Phone: 01451 821636 Mobile: 07842 430945

Family lounging with modern flexibility Rocco is designed with the modern family in mind. Think deep fixed foam seats, easy modular customisation and super soft stain resistant fabric.

Become a Rocco stockist: marketing@whitemeadow.com

DRIVEN TO LEAD. PROUD TO IMPRESS.

Redefine the possibilities and captivate imaginations.

Join us on this extraordinary journey.

January Furniture Show 21 - 24 January 2024 Hall 1 - E40 www.AtTheHelm.com

In partnership with

COVER FEATURE

104 JANUARY FURNITURE SHOW HALL 2

Think Rugs’ transformative two In the dynamic marketplace of home decor, where style and quality intersect, this month’s cover star Think Rugs is proud to present its Bazaar and Natural Hemp ranges – collections crafted for retailers which appreciate the fusion of traditional artisanship with contemporary design, offering products that stand as benchmarks of durability and aesthetic appeal …

“These collections are not simply products – they are carefully curated choices

Think Rugs decribes its Bazaar Jute range as “a paragon of understated elegance”, featuring handknotted rugs made from high-quality jute. This range speaks directly to retailers looking to offer their customers a blend of simplicity and sophistication – Bazaar’s robust construction and natural colours ensure it can integrate seamlessly into any living space, promising a product that is as versatile as it is durable.

“The Bazaar Jute range is a smart addition to your inventory, able to appeal to a broad spectrum of tastes and interior designs,” states Think Rugs. “Its timeless colour and texture stand ready to captivate consumers looking for a piece that can elevate their home’s ambiance, while promising longevity.”

Think Rugs’ Natural Hemp range, meanwhile, is “a tribute to the strength and beauty of natural fibres”.

Each rug is crafted to deliver a tactile experience that brings comfort and character to any room. The neutral tones and intricate diamond pattern serve to enhance the rugs’ visual interest, making them compelling centrepieces for a variety of living spaces.

The resilience of the hemp material also makes these rugs suitable for high-traffic areas, offering a product that marries form with function.

“For retailers, this range represents a strategic choice – rugs that maintain their allure over time, requiring minimal upkeep while retaining their aesthetic qualities,” states Think Rugs, adding that the collection is designed to resonate with consumers seeking a sophisticated touch that can complement diverse decor styles.

“Both the Bazaar and Natural Hemp ranges offer retailers a chance to diversify their product offerings, with rugs that promise to become staples within any home. These collections are not simply products – they are carefully curated choices for stores aiming to cater to discerning consumers who prioritise quality and design.

“As we extend this invitation to you, consider how these rugs could transform the spaces they inhabit.

Visualise them as key elements in your showroom, engaging customers with their artistry and build quality.

“We encourage you to explore these collections further by visiting our website or arranging a showroom visit to experience the exceptional quality and design finesse that Think Rugs delivers.

“Incorporate the Bazaar and Natural Hemp ranges into your assortment, and present your customers with more than just a decor item – offer them a testament to craftsmanship and a beacon of design that stands the test of time. With Think Rugs, you are not just stocking your store – you are crafting an experience for your customers that is rooted in tradition and elevated by modern design,” concludes the supplier.

Visit Think Rugs at JFS on stand 2-C25. www.thinkrugs.co.uk

Stand 2-C25

For Every Home The UK’s Best Rug Supplier T: 01782 747 713 E: info@thinkrugs.co.uk www.thinkrugs.co.uk

106 JANUARY FURNITURE SHOW HALL 2

Bluebone – fortune favours the bold

Rustic tables

Bluebones two spacious stands are located at the top of the stairs between halls 1 and 2, offering inspiring, curated collections of dining and occasional furniture, an extended range of counter and bar stools, and new upholstery.

The natural and organic textures of reclaimed and re-purposed timbers prevail in Bluebone’s Casa, Oban, Olive and Skiff ranges, the tables paired with muted gold, moss and charcoal vintage velvet chairs.

Bold splashes of colour, and mixing-and-matching maximalist interior schemes, have become increasingly popular, and this year sees vibrant accent furniture taking centre stage, says Bluebone, whose latest printed tables are in Pantone Colour Fans, while the new leather Moon chair is available in emerald green, as well as natural woven leather.

The boldest statements are created using oversize artwork – find New York graffiti style, fluid abstracts, dopamine patterns and striking portraits among the new collection.

Vida and Mira art

“Our signature style notes are rustic and individual, so our 2024 collections are absolutely right for now

Arlo bar

Rustic textures, bold colour, oversized comfort – just a few of the upcoming interior trends forecast to make a noise in 2024, and Bluebone says its has achieved a perfect balance of these key trends in its Spring 24 collections, set to launch at JFS …

Meanwhile, cosy comfort is key to the oversized Oxford sofa and snuggle seat. With extra-deep cushions all round, these seats are designed to cocoon.

“In contrast to the glorious vibrancy, find the sophisticated, elegant style of the new Arlo and Arc dining and occasional ranges,” the supplier continues.

“With more than a nod to art deco design, the Arlo comes in a rich walnut colour with antique brass trim, and features a stunning new home bar, while the Arc offers a lighter, honey-coloured version, with sculpted, plinth-style occasional pieces and a beautiful round dining table.”

Interior design has taken a clear step towards sustainability, states Bluebone, with ‘slow fashion’ translating to furniture and homeware: “Massproduced, throwaway furniture is being replaced by future heirloom pieces that exude individuality, uniqueness and charm. With this shift, interiors are embracing more adventurous combinations – exciting mixes of texture and colour that reflect a desire to create personal havens of beautiful loved pieces.

“Bluebone have been living by this mantra for years – our signature style notes are rustic and individual, and so our 2024 collections are absolutely right for now.”

Find Bluebone on stands 2-A10/A20. www.bluebone.co.uk

FIND US IN HALL 2: A10 & A20 www.bluebone.co.uk

108 JANUARY FURNITURE SHOW HALL 2

Classic brands return, courtesy of Bluebone

Cholet, Bramble Co

Chair by Bramble Co

“We are looking for exclusive partners in all areas nationwide

“The UK market is ready for something new,” says Bluebone’s commercial director, Sam Jackson. “We’ve worked closely with the team at Steven Shell and Bramble, and have spent the last six months selecting designs to curate a collection that will fit with the current UK and Irish market.”

The man behind the eponymous Steven Shell brand grew up an the era of what is now iconic British fashion. As a London-born antiques dealer, he travelled the world extensively, gathering ideas and inspiration from all corners of the globe and translating them into well-crafted furniture and accessories.

The Bramble Co’s furniture journey, on the other hand, began over 30 years ago – again rooted in a fascination and love of antiques and their inherent uniqueness. “Bramble pieces are designs without confines, blurring the lines between sleek, elegant and timeless style – classic American comfort meets British sophistication,” says Sam. Today, these combined collections offer arguably the most extensive customisable furniture range on the market, Sam explains: “They understand the desire for unique design without compromising on their exceptional quality, and, with an impressive track record in the US, their customised collections are now available again in the UK.” Comprising over 1300 lines, with an array of paint colours, finishes and artwork options, the Bramble Co offers a fully bespoke service on every container.

Mornington, Bramble Co

For the first time in over 10 years, classic US brand Bramble Furniture Co and London brand Steven Shell will be at JFS, courtesy of their exclusive distributor in the UK and Ireland, Bluebone …

All the furniture is constructed primarily from solid wood mahogany and natural hardwoods, using state-of-the-art technology combined with traditional woodworking methods. All drawers are constructed with dovetail joints and superior tongue-and-groove backing techniques, and made entirely from solid wood, resulting in product of genuine craftsmanship, says Sam. Dining room furniture, complete bedroom ranges and design-led occasional pieces can be mixed with upholstery, art and homeware.

“Our first Bluebone collection is finished in a calm and restful colour palette including straw, architectural white, duck egg and soft grey,” Sam explains. “Solid hardwood timbers are stained, painted, distressed, wrapped in linen, and given rattan panels. Exquisite, hand-painted artwork can be painted directly onto furniture, or featured as striking wall art – any item, any finish, endless possibilities.

“We are looking for key, exclusive Steven Shell/ Bramble Co partners in all areas nationwide to promote and showcase the collections, and as a container customer you would have full flexibility with no MOQs per item, so you can select unique pieces in line with your own store’s style and pricing.”

The launch collection will be revealed at JFS on stand 2-B21. www.bluebone.co.uk

FIND US IN HALL 2: B21 www.bluebone.co.uk

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110 JANUARY FURNITURE SHOW HALL 2

Effective business management with Sci-Net ERP>Retail is a certified Microsoft Dynamics industry add-on designed to Microsoft’s stringent standards.

It is built within the world-leading, mid-market ERP Microsoft Dynamics 365 Business Central, providing a best-of-breed, industry-specific solution for retailers in the furniture and flooring business.

This solution empowers retailers toSci-Net manageLtd and streamline their operations efficiently, ensuring ERP House, seamless integration and automation across various Duns Tew Grange aspects of their business, says Sci-Net Business Duns Solutions, which designed the solution fromTew the Road, ground up for high-value, omnichannel and internet Chipping Norton retailers across luxury, fashion, flooring and OX7 furniture Oxon 7DQ products, plus specialists and brand owners.

Sci-Net’s MD Duncan Fergusson explains: www.sci-net.co.uk “We understand that retail businesses are facing operations, says Duncan: “The solution boasts a challenges amid a fast-moving landscape that has user-friendly interface that simplifies complex tasks, seen the cost of doing business soar and consumer enabling quick system navigation. Its intuitive design spending habits curtailed. Big-ticket retailers are and customisable features allow retailers to tailor the particularly exposed, with furniture reported as system to meet unique requirements and workflows.” among the purchases falling out of favour with ERP>Retail also facilitates data-driven forecasting consumers amid rising inflation. As an industryand planning, assisting retailers in optimising specific tool, we know ERP>Retail can help navigate inventory levels, managing demand, and enhancing this landscape.” customer satisfaction.

ERP>Retail excels in centralising and optimising “If you are a furniture retailer seeking a new various business functions, including item implementation partner with extensive experience configuration, tablet to PoS sales, store administration, in the furniture industry, look no further than Scisupply chain management, warehouse operations, Net,” Duncan continues. “Our ERP>Retail solution web integration, reporting, financial management and was honoured with the Superior Service award at aftersales care. last year’s January Furniture Show, cementing our This robust software empowers retailers to oversee position as an industry leader with over 30 years of every aspect of their furniture business, ensuring software expertise.” smooth operations and heightened productivity.

Additionally, ERP>Retail stands out for its “seamless” A fast-track to efficiency integration with existing systems, guaranteeing a ERP>>>Rapid is Sci-Net’s latest solution, developed smooth transition and minimal disruption to daily specifically for the furniture industry. This alternative has been derived from Sci-Net’s extensive experience serving the industry – over the years, Sci-Net’s team noticed patterns emerging with existing clients, and a standard structure within the furniture industry remains consistent.

Identifying and leveraging this consistency has enabled Sci-Net to develop ERP>>>Rapid, a robust, pre-configured solution that aligns with the industry’s core needs. Built upon the ERP>Retail foundations, this pre-set configuration reduces development, consultation and implementation hours, ensuring a seamless, swift, and budget-friendly implementation of the new solution, says Duncan: “It is the ideal solution for small-scale retailers who need a software solution that allows them to keep up with demand and effectively compete with larger companies, without breaking the bank.”

Call Sci-Net on 01869 349949 or visit its website to find out more – or visit the team at JFS, on stand 2-A14.

Sci-Net Ltd ERP House, Duns Tew Grange Duns Tew Road, Chipping Norton “If you’re a furniture retailerOxon OX7 7DQ seeking a new implementationwww.sci-net.co.uk partner with extensive experience in the furniture industry, look no further

Sci-Net’s expertise saw it named The Furniture Awards 2023’s Superior Service category winner

For aspiring big-ticket and furniture retailers in search of a comprehensive end-to-end solution to effectively manage their business operations, Sci-Net’s ERP>Retail promises to be “the ultimate choice” …

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01/12/2023 13:42

112 JANUARY FURNITURE SHOW HALL 2

LEXMOND

www.lexmond.uk

With hundreds of designs available and a focus on both function and style, Lexmond utilises innovative technology to create mirrors that are both practical and visually appealing.

From bespoke bathroom mirrors to large wall mirrors, Lexmond offers a wide range of products to meet the needs of its clients, and says that its experienced team works closely with each customer to ensure that every mirror is crafted to their precise specifications and exceeds their expectations.

“At our company, we believe that a mirror is more than just a reflection – it’s an investment in your home or business,” states Lexmond. “It also means extremely short lead times, at competitive prices for maximum profitability, with bespoke and exclusive designs also available.”

Find Lexmond on stand 2-E41.

Can

DANNELLS

www.dannells.com

Extra-large lampshades are ontrend and seeing demand from consumers, but not available in the shops, states Dannells: “Dannells offers the solution to a problem suffered by many retailers of quality furniture, lighting and soft

furnishings, making it possible to satisfy the demand for extralarge, modern, fashionable, quality lampshades for feature lighting, the contract market, or simply to sit over coffee and dining tables.

“The cause is the huge logistical

Imp

cost involved in importing large lampshades, along with the high probability of damage during transit. Dannells can show you how accessible it is to make exactly the lampshades customers require, and can supply everything needed to achieve professional lampshades, from quality flame-retardant components and materials to custom-printed fabrics of which the lampshades can be made, to allow you to satisfy the demand that exists for large, high-value lighting.”

Visitors to stand 2-B50 are promised a warm welcome: “We will show you how easy it is to start making your own professional handmade lampshades, or recommend one of our many existing customers who can make lampshades to your specifications.

“We look forward to meeting you and helping you take advantage of this opportunity to bring in new revenue and give your customers the lampshades they’ve been looking for,” concludes Dannells.

Full p

Make Make MakeExtra Extra ExtraLarge Large LargeLampshades Lampshades Lampshades Extra Extra Extra Large Large Large Lampshades Lampshades Lampshades are are are on-trend on-trend on-trend and and and inindemand in demand demand from from from consumers consumers consumers but but but are are are not not not available available available ininthe in the the shops. shops. shops.

Dannells Dannells Dannells enables enables enables you you you totooffer to offer offer bespoke bespoke bespoke giant giant giant lampshades lampshades lampshades with with with any any any fabric fabric fabric ororor wallpaper wallpaper wallpaper and and and with with with unique unique unique finishes. finishes. finishes.

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By By supplying By supplying supplying professional professional professional handmade handmade handmade lampshades lampshades lampshades toto your to your your clients clients clients toto co-ordinate to co-ordinate co-ordinate with with with their their their interiors interiors interiors you you you will: will: will:

Increase Increase Increase your your your sales sales sales revenue revenue revenue from from from existing existing existing customers customers customers Learn Learn Learn new new new skills skills skills Offer Offer Offer new new new services services services

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Scan Scan Scan the the QR the QR code QR code code toto visit to visit visit our ourour Lampshade Lampshade Lampshade Makers Makers Makers Directory.

Directory.

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Imperial Imperial Lighting Imperial Lighting Lighting

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FREE FREE FREE Advice Advice Advice &&& Support Support Support We We offer We offer offer free free advice free advice advice and and support and support support toto allall to our all ourour Lampshade Lampshade Lampshade Makers.

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There There There are are many are many many tools tools tools and and and platforms platforms platforms online online online toto support support to support your your your new new new lampshade lampshade lampshade making making making venture. venture. venture.

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Imperial Imperial Lighting Imperial Lighting Lighting

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Facebook Facebook Facebook Group Group Group with with over with over 4500 over 4500 4500 members. members. members.

Over Over 40 Over 40 Youtube 40 Youtube Youtube Video Video Video Tutorials.

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A Blog A Blog A full Blog full offull of educational educational of educational posts. posts. posts.

Social Social Social Media Media Media profiles profiles profiles packed packed packed with with inspiration. with inspiration. inspiration.

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MD MD House, MD House, House, Brooker Brooker Brooker Road, Road, Road, Waltham Waltham Waltham Abbey, Abbey, Abbey, Essex, Essex, Essex, EN9 EN9 EN9 1HU 1HU 1HU

Full page.indd 1

06/12/2023 12:45

114 JANUARY FURNITURE SHOW HALL 2

Geo – a design-led range made from recycled wood

KELSTON HOUSE

www.kelstonhouse.com

“Kelston House are delighted to be at the front of Hall 2 (stand F20) showcasing our collections for 2024,” states the supplier, which prides itself on offering something new and innovative for its stockists every year.

A wide array of materials and finishes will be on display, from the vibrant colours of the Jardin collection and the Alice occasional range in ash, to the impressive Lucca dining in beige marble and stainless steel, along with additions to the bestselling Sofia collection.

“Predominantly a cabinet/occasional company, we have dipped our toe in the upholstery market with the luxurious Hayley sofa and matching Nicky swivel chair,” adds Kelston House, “and, for those looking for something special, we’ve teamed up with French designer David Franklin to create our Geo pieces, which consist of a bar unit and sideboard – using recycled wood, each item is unique.

“We look forward to welcoming you to our stand!”

2021 #385 October ews.net

www.furnituren

The Furniture Makers’ Company the furnishing industry’s charity HOT PROPERTY

#388 January 2022 www.furniturenews.net

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Evaluating gender equality in the furniture industry JANUARY FURNITURE SHOW INDX FURNITURE | BEDROOM LIVING | DINING | TRADE SERVICES

Behind the rise and rise of Qualita Forecasting the product trends of 2022

FN388_1_Front PF1.indd 1

SUPPORT FOR FURNISHING INDUSTRY PEOPLE

20/12/2021 14:53

The International Alliance of Furnishing Publications (IAFP) comprises 17 of the world’s leading industry trade publications.

Struggling financially? We’re here to help!

As the charity for the furnishing industry, we have been supporting the welfare of people working in the trade since 1903. We help furnishing industry people by providing financial grants and practical, useful advice.

As the IAFP’s UK representative, Furniture News can offer exporters and importers market information, contacts and reach through the most effective B2B channels.

020 7256 5558 07366 568 458 welfareofficer@furnituremakers.org.uk

2021 #383 August news.net

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PICTURE PERFECT Sit pretty with

www.furnituremakers.org.uk/welfare

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The Worshipful Company of Furniture Makers’ Charitable Funds incorporating the Furnishing Trades Benevolent Association is a registered charity in England and Wales (no. 1015519) and a registered company (no. 02759359) in England and Wales

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AWARDS READERS’ CHOICE | TRADE SERVICES ROLLED MATTRESSES

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20/12/2021 19:51

115

STAND 2-F20

WWW.KELSTONHOUSE.COM For more information please email: info@kelstonhouse.com

Carefully handcrafted COLLECTION 2022

The German Mirror Factory Over 500 frames available Hall 2 Stand E41

AGENTS REQUIRED

Tel: 07305 076083 Email: lexmond.uk@gmail.com

116 JANUARY FURNITURE SHOW HALL 4

FORTE

www.forte.com.pl

Forte’s new CEO Maria Florczuk, and founder Maciej Formanowicz

As one of Europe’s leading manufacturers of self-assembly furniture, Forte takes pride in having delivered three decades of commitment to functional design, high-quality products and reliable service.

Rooted in a rich tradition of entrepreneurship as a familyowned company, Forte is also dedicated to sustainable growth, as well as prioritising the business’ environmental and social aspects.

“Our foundation rests on the pillars of mass furniture production, operational efficiency and logistical excellence,” states Forte. “Emphasising speed and flexibility, we consistently meet the diverse needs of both large and small clients. Looking ahead, we will fortify these competences whilst still fostering innovation and expanding our product portfolio.”

Forte Group’s CEO Maria Florczuk – who succeeded her father Maciej Formanowicz,

Forte’s founder and long-time president, in September 2023 – has a personal mission to steer the company towards its sustainable development goals. “In the coming years, we are committed to fortifying our capabilities while embracing innovation and broadening our product range,” she affirms.

Forte’s team is looking forward to catching up with UK customers at JFS, for which the manufacturer has specifically prepared a selection of new ranges based on key interior design industry trends.

“Our stand will serve as a platform to discuss the core values of our company and the trajectory we aim to follow – producing sustainably, offering modern and functional designs that are easy to assemble, and maintaining affordability,” concludes Forte, which will be present on stand 4-B45. “Embark on the Forte World journey with us!”

Email: sales@seconique.co.uk

Seconique Website: www.seconique.co.uk Furniture

Tel: 0121 506 4888

Fax: 0121 506 4889

Hall 4 Stand D20

Corona Rattan in Distressed Wax Pine

MARCH THIS WAY ...

In the March issue of Furniture News, we’ve reviews of the big winter trade shows, and much more! * January Furniture Show and INDX Furniture reviews, plus The Furniture Awards 2024 winners * Features dedicated to Aftersales, Care & Repair, Living, Dining, Bedroom and Trade Services

BOOKING DEADLINE: Wednesday 14th February

Balfour 1+4 Dining Set in White/Oak Effect/Grey Fabric COMPREHENSIVE PRODUCT RANGE - FIRST CLASS SERVICE - OUTSTANDING VALUE Seconique Furniture Ltd, Boulton House, Owens Trading Estate, Wobaston Road, Pendeford, Wolverhampton, WV9 5EY

Sam Horscroft

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SALES & MARKETING DIRECTOR (FURNITURE NEWS PORTFOLIO)

SALES EXECUTIVE (FURNITURE NEWS PORTFOLIO)

penkridge collection

WE ARE FORTE vodol collection

uksales@forte.com.pl

www.FORTE.com.pl

Hall 4, stand B45

ADVERTORIAL

FORTE FORTEJOINS JOINSFORCES FORCES WITH WITHFTG FTG Strengthening Strengthening FTG’s FTG’s position position in the in the UK & UK Irish & Irish market market

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RIVERO RIVERO RIVERO MEET MEET MEET US AT US US JFS AT ATJFS 2024 JFS2024 STAND 2024STAND STAND 4-B45 4-B45 4-B45

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11.12.2023 11.12.2023 11.12.2023 12.14 12.14 12.14

FURNITURE TO GO FURNITURE TO GO CONSTANTLY EVOLVING CONSTANTLY EVOLVING All in stock for next day delivery with no MOQ! All in stock forfurniture next collections day delivery with no Market MOQ!research is at the centre of the design process.

Explore our extensive that are constantly evolving, stay ahead of the latest interior Our Explore ourtoextensive furniture collections that aretrends. constantly partner factories are dedicated to discovering the next big evolving, to stay ahead of the latest interior trends. Our design trends and introducing them to partner factories areregularly dedicated to discovering thekeep nextpace big with the modern changing market. design trends and regularly introducing them to keep pace with the modern changing market.

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Instagram, Facebook, – what’s and what’s not, Market research is at Pintrest the centre of thehotdesign process. what’s being followed, what’s trending – valuable customer Instagram, Facebook, Pintrest – what’s hot and what’s not, insightsbeing that help makewhat’s our product design a success! what’s followed, trending – valuable customer insights that help make our product design a success!

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Just call us: 517067 info@furniture-to-go.co.uk www.furniture-to-go.co.uk and let’s see how we | can support you. info@furniture-to-go.co.uk | www.furniture-to-go.co.uk

11.12.2023 12.14

122 JANUARY FURNITURE SHOW HALL 4 Monaco

WIEMANN

www.wiemannuk.co.uk

Denver

New and updated products will be launched by award-winning German bedroom manufacturer Wiemann at JFS. Five new ranges, including three VIP, will make their UK debut after prototypes were enthusiastically received in Europe in the autumn.

As with all Wiemann products, they promise to offer a total bedroom solution to suit any home.

Among the product updates is a new wood finish which will be available immediately on select ranges.

Eighteen Wiemann collections will be on show, including award winners Monaco and Denver, which were popular choices throughout 2023, as buyers recognised Wiemann’s commitment to driving increased value for retailers.

Simon Hewitt, MD of Wiemann’s sole agent for the UK and Ireland, Litmus Furniture, says: “We have some fantastic new products lined up for launch in January 2024. All Wiemann furniture is

known for its excellent design, quality and value, and is backed up with our five-star customer support service.

“This show, we’re also celebrating two decades of the Litmus/Wiemann partnership, during which time we’ve seen Wiemann’s sales in the UK and Ireland grow 20-fold. We’ve got the products, quality and service to keep on growing our business, and our customers’ too – so come and see us on stand C50 in Hall 4.”

Beautiful from Wiemann Wiemann Beautiful bedrooms bedrooms from

Denver from Wiemann Denver from Wiemann

See what’s newfrom fromWiemann.

Wiemann.January January Furniture Furniture Show, 4-C50 See what’s new Show, NEC, NEC,January January21-24 21-242024, 2024,Stand Stand 4-C50 Bedroomsof of distinctive distinctive style, Bedrooms style, quality qualityand andvalue value enquiries@wiemannuk.co.uk enquiries@wiemannuk.co.uk www.wiemannuk.co.uk www.wiemannuk.co.uk

made madeiningermany germany

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HUGE UK Stock Holding EXPERIENCE Over 15 Years Of Trading FAST Nationwide Delivery

124 JANUARY FURNITURE SHOW HALL 4

Homestyle GB’s new digital directions In the ever-evolving world of furniture design and manufacturing, Homestyle GB is hoping to make an impression in terms of innovation and quality, pioneering furniture and lifestyle animations with the aim of making a significant impact in the industry …

“Homestyle GB aims to transcend traditional methods of showcasing furniture

With the aim of setting itself apart in a crowded marketplace, Homestyle GB has taken a hands-on approach to cutting-edge technology as it looks to galvanise how the consumer is able to access information – perhaps not something one might associate with the cabinet supplier, but the plans have been five years in the making, says director Mark Loveless: “Here at HQ, we’ve reacted to the demand for new chair designs – something we were unable to investigate further due to the pandemic – in addition to launching new ranges.

“Together, these developments represent the culmination of extensive research, as previous new lines, due to be launched pre-pandemic, had to be cancelled, so the forthcoming releases are poised to captivate audiences with their unique blend of aesthetics, functionality and comfort.”

In acknowledgement of the digital era, Homestyle GB has made substantial investments in digital media to more effectively showcase its diverse

furniture ranges. The company’s forward-thinking approach involves leveraging digital platforms to not only advertise but also inform clients about the latest additions to its portfolio – a strategic use of technology that ensures Homestyle GB will remain connected with its audience, delivering “a seamless and engaging experience”.

“The emphasis on digital media aligns with the company’s broader vision of pushing the boundaries of technology and knowledge in the furniture industry,” Mark explains. “Homestyle GB aims to transcend traditional methods of showcasing furniture by exploring innovative avenues that offer clients a more immersive understanding of their products. The integration of technology into these processes underscores our commitment to embracing change and staying ahead of industry dynamics.

“Central to Homestyle GB’s ethos are our simple yet powerful values. The company holds an unwavering expectation for its products to be represented with the utmost quality. From design conceptualisation to the final product, no price point is set pre-design, so no bias can be permitted which may alter the resulting outcome – hence it may never be the cheapest, but, possibly, the best value. This dedication to quality extends beyond our manufacturing process – it encompasses the entirety of the customer experience.

“In conclusion, Homestyle GB stands as a shining example of a company that has embraced change, leveraged technology, and prioritised quality to make a lasting impact on the furniture industry. As we forge ahead with new ranges and innovative approaches, we continue to set the standard for excellence, reinforcing our position as a trailblazer in the everevolving world of furniture design and manufacturing.”

At Homestyle GB, where quality and innovation go hand in hand to create spaces that seek to “inspire and captivate”, the future of furniture looks promising.

Find Homestyle GB on stand 4-F10 at JFS. www.homestylegb.com

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128 JANUARY FURNITURE SHOW HALL 4

CORE PRODUCTS

www.coreproducts.co.uk

Core Products will showcase its award-winning flat-packed furniture ranges on stand 4-A26. New for 2024 is a variety of solid wood dining and breakfast sets which offer exceptional value for money, says the supplier. The selection features a choice of chair, stool and bench options, alongside an expanded range of breakfast sets.

Dining pieces with solid-wood, live-edge detailing will also be featured for the first time, while the Augusta curve bedroom range will also make its debut.

Featuring soft, rounded features and distinctive hardware, Augusta sports a whitewashed finish, enhancing the natural grain

VISIT

CORE PRODUCTS

Texas

AT THE

patterns of the real wood.

Core has been synonymous with shelving and storage products for many years, and the 2024 show will see the launch of an entirely new range of antique-finished solid wood collections, along with new stylised, ready-finished shelf kits.

“As proud recipients of the Furniture News Readers’ Choice Award for Best Flat-packed Furniture Supplier, if you are looking to enhance your shop floor with great-value products, expand your ecommerce offer, or want to see how Core Products can help you grow your sales, you will find us on stand 4-A26,” the supplier concludes.

HALL 4 Stand A26

Corona

BEST FLAT-PACKED FURNITURE SUPPLIER www.coreproducts.co.uk 01738 630555

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Texas

sales@coreproducts.co.uk

08/12/2023 10:32

CORE PRODUCTS award winning flat packed furniture

E S T. 1 9 8 6

Vast UK stock holdings, quick delivery direct to home or trade premises

Hundreds of products to choose from at great value prices

Hall 4 Stand A26 21-24 Jan 2024 NEC, Birmingham

www.coreproducts.co.uk

t: 01738 630555

e: sales@coreproducts.co.uk

130 JANUARY FURNITURE SHOW HALL 4

INDIAN HUB

VALUE MARK FURNITURE

www.indianhub.co.uk

www.valuemarkfurniture.co.uk

Mango sideboard

Value Mark Furniture’s extensive occasional and exclusive dining ranges will again see several new additions at this year’s show.

With occasional ranges that offer a palpable point of difference and promise to sit well in a variety of living room settings, Value Mark Furniture is confident that a visit to stand 4-B10 will be well worth buyers’ time.

Modena coffee and end table

Indian Hub, a leading manufacturer and wholesaler of hardwood furniture and accessories, is returning to JFS this year with eight new ranges, all available from the business’ warehouse in Northamptonshire.

The ranges promise to showcase the latest design and innovation, and be versatile, modern and eco-

friendly in construction.

The company boasts a vast selection of product, with sizeable UK stockholding and no minimum order requirements, all available wholesale or DHD. For more details, visit Indian Hub’s website, call 01536 201000, email sales@ indianhub.co.uk, or visit stand 4-F1 at JFS.

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The voyage continues …

ANYTHING, ANYWHERE FASHION

OPEN FOR BUSINESS Wiemann hits the

JANUARY FURNITURE SHOW INDX FURNITURE | SPRING FAIR | BEDROOM DELIVERY FULFILMENT | TRADE SERVICES BUYING GROUPS AND ASSOCIATIONS

CAN’T GET THE STAFF? The industry’s recruitment and retention challenge

POINT OF BRITISH | LONG How to get on trend in 2023 BEST BEDDING INNOVATION IN URE & BED SHOW SPRING FURNIT

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ROLLED AND GOLD

Explore the world of CGI with Chilli Pepper Designs

FIRST

spring shows

Arighi Bianchi’s family values

Sleepeezee’s supportive outlook

Curated comfort

CORONATION TREAT ag holders fly the fl Royal Warrant LONG POINT | BED SHOW GatesheadSHOW use AUTUMN FURNITURE Barker and Stoneho BEDROOM | LIVING | TRADE SERVICES backing British How the BFC is

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SLEEP SCIENCE

Behind Tempur’s biggest launch in eight years

TECHNOLOGY

RETAIL PERSONALISED PURCHASE M INDX BEDS & BEDROO How product configurators are evolving | BEDROOM

Travel tips for show season Inside Ireland’s Algram Modern Living

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LIVING SERVICES DINING | TRADE The impact of late payments

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SYSTEM SHOCK s? management platform Time to switch retail READERS’ CHOICE AWARDS & Bedroom INDX Beds on ROLLED MATTRESSES | IFHS Rebecca Maloy BEDROOM | TRADErole SERVICES ning the retailer’s Defi

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Award-winning Simba goes beyond mattresses

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CHAMPIONS LEAGUE Readers’ favourite suppliers revealed FURNITURE SHOW Women’s networkingJANUARY group gets to work THE FURNITURE AWARDS | DINING Is physical retail primed toINDX FURNITURE retake the market?

AFTERSALES, CARE AND REPAIR BEDROOM | TRADE SERVICES

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Women in furnishing discuss the

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HUGE UK Stock Holding EXPERIENCE Over 15 Years Of Trading FAST Nationwide Delivery

for

Fabulous Homes

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134 JANUARY FURNITURE SHOW HALL 4

Promising elegance in product and process B2B furniture importer HUMZ – a new wholesale business arm of Choice Furniture Superstore (CFS) – specialises in the creation and delivery of high-quality marble products and associated items, and boasts the retail know-how to make the buying process as stress-free as possible …

“We aim to revolutionise the way people perceive and experience furniture

“With a passion for elegance and a commitment to quality, we aim to revolutionise the way people perceive and experience furniture,” states HUMZ. “We understand that furniture is not merely functional, but is an expression of personal style and a reflection of one’s taste. That’s why we have dedicated ourselves to creating stunning marble furniture that seamlessly blends timeless beauty with modern design.”

Given the wealth of experience across the business, HUMZ understands retailers’ needs, and has invested heavily in its online systems accordingly, enabling retailers to “seamlessly” view stock, place orders and arrange deliveries.

HUMZ also offers a DHD service with white-glove delivery, thus promising to take away all the stress of handling marble products – while its in-house customer service team is always ready to answer any query.

“Discover the perfect furniture pieces that will transform your customers’ living spaces into havens of sophistication and style,” concludes HUMZ. “With our commitment to quality, affordability, and exceptional design, we are poised to become the goto destination for marble furniture nationwide!”

Visit HUMZ at JFS on stand 4-A15. www.humz.co.uk

SPECIAL DINING SETS EXCLUSIVLY FROM

SHANKAR’S NEW LAUNCH FOR 2024

Stand 5-B35 01902 399764

www.shankar.uk.com

sales@shankar.uk.com

136 JANUARY FURNITURE SHOW HALL 5

H Living broadens its horizons H Living – a British bedmaker/ importer renowned for its range of mattresses, upholstered bed bases, frames and headboards – is returning to JFS this month with a more diverse portfolio than ever, says MD Biny Hyder …

H Living’s Natural Collection has been re-engineered to maximise its value

“Our parameters are constantly changing

“Fundamentally, we make sure our products are built to last,” begins Biny. “We’re trying to accommodate retailers and end-customers alike, and to do so, our parameters are constantly changing.”

Never a business content to rest on its laurels, the Huddersfield-based manufacturer/importer took huge strides in product and processes last year. H Living’s Natural Collection, a competitively priced mattress range handcrafted in the UK that features materials including cashmere, silk, bamboo and viscose, was re-engineered to better meet the budgetary and spatial realities of today’s consumer, and garnered an even greater following accordingly.

Greener pastures Last year’s Bed Show saw H Living extend its natural offer, incorporating natural fillings of an even higher quality, retaining the manufacturer’s popular bespoke elements – a decision that went in hand with a plan to formulate a concrete environmental strategy for the business, with the help of consultant Oakdene Hollins.

“We already utilise numerous sustainable components and processes, but today there’s a greater sense of urgency to ensure our approach is effective,” says Biny. “Achieving net zero is commercially important, and necessary for our survival as a species – and we’re currently developing a series of plans, both short and long term, to ensure we’re going in the right direction.

“In the face of incoming EPR regulations, we want to be one of the businesses setting the standards, not just following them.”

With H Living’s journey towards a net-zero, circular manufacturing future under way, the desire to futureproof the business also prompted Biny to introduce a 22m-long rolled mattress line last summer, which can process mattresses of various size and composition, depending on demand. “We recognised a gap in our product offer for a next-day, take-home volume product,” he explains.

137

Alongside an enhanced white-label proposition, these developments illustrate the philosophy at the heart of the business – a desire to get ahead of the curve, while continuing to deliver high-quality, high-value product in line with customer demand.

Having invested some £0.5m in staff, infrastructure, machinery, customer services and more last year alone, Biny is already planning the next stage of H Living’s journey, which will become clear at this year’s January Furniture Show.

New launches This year’s show will see H Living launch a plethora of new lines to the furniture trade, including an

electric ottoman upholstered in a soft, genuine Italian leather. “This exciting development gives the retailer exceptional value for money, and can be made exclusively for them,” says Biny, adding that the MOQ on this model is just one.

Due to significant stockist demand, H Living also plans to launch a series of bunk beds and toddler beds at this year’s exhibition.

These latest additions broaden H Living’s alreadyexpansive portfolio. Although the business has gone through several iterations, its roots date back to 1979, when Biny’s father, Zed, began importing pine beds, before establishing the Hyder business in 1997. Zed went on to pioneer dropship deliveries, before handing the reins to his son – who seized the opportunity to reinvent and refine what had become an incredibly diverse offer.

The H Living umbrella encompasses several brands: affordable, well-established domestic furniture brand Hyder Living; Easy Sofa, a modular, boxed upholstery line, that incorporates boxed mattresses and beds; the aforementioned Natural Collection; plus contract and healthcare divisions, and a bespoke offer.

Again, H Living is poised to prove that it can proficiently turn its hand to new products and markets – making a visit to stand 5-D5 thoroughly recommended. www.hyderliving.com

“This exciting development gives the retailer exceptional value for money

“Indulge in unparalleled comfort and sophistication with our luxury beds”

PERFECTION IS A JOURNEY 01484 531000

www.hyderliving.com

enquiries@hyderint.com

visit us at the

Stand 5-D5 Launching exciting real Italian soft leather electric ottomans Bunk and toddler beds No minimum order 01484 531000

www.hyderliving.com

enquiries@hyderint.com

140 JANUARY FURNITURE SHOW HALL 5

Next-level lines from Mlily

“We’ve been working on a selection of products that will see us expand our range

Gel Pocket 200

The past 12 months have seen Mlily continue to focus on product development and refinement for what promises to be an exciting year for the global brand …

Mlily will showcase several new products at JFS, along with some key updates to existing lines that will ensure its product offering is fresh and desirable to retailers and consumers.

“We have been working on a selection of products that will see us expand our range, not only with some amazing new mattress collections, but also further into the accessories market as we look to offer a more rounded and deeper Mlily sleep experience for both our retailers and consumers,” says Bob Badman, Mlily’s global sales director.

Joining the supplier’s core retailer range will be the new Deluxe Series, a collection of products that are visibly deep in size, and designed to hit key retail price points. The series has been designed to incorporate Mlily’s successful BambuCool memory foam and an increase in spring count across the three models, creating a new segment within the collection that promises to be “very appealing across the market”, adds Bob. Mlily’s product development team has also been working on a new mattress concept collection that will enable the brand to increase its product offering to its direct container customers. The collection, set to be unveiled at JFS, is another feather in the cap for the brand as it looks to lead the rolled mattress market with its unique offering.

“This collection allows us to offer a more bespoke mattress range that leverages the advantage we

have as a global brand,” Bob explains. “Giving our customers something different to what we currently offer adds value to us as a brand, and to what our customers can offer to consumers. The new collection will allow us to be more versatile in terms of price point and mattress specification, and will open potential new segments that we have been looking at for some time now.”

Along with new mattress products, Mlily has made big advances in the feel and comfort of its current Supreme Series. Incorporating a newly developed, premium, in-house foam, the series has been elevated to a new level, that promises to add even more appeal at the PoS for Mlily’s retailers. In addition to the core update, the look of the Supreme Series has also been refreshed to give it further appeal.

The brand also offers an impressive range of pillows, including a Manchester United neck pillow (for those red supporters) and a mattress topper. JFS will see the brand launch a new pillow that sits within the Deluxe Series, along with two premium-quality mattress protectors. “Adding high-quality mattress protectors to the range enables Mlily retailers to offer complete sleep solutions to the end-consumer, and further shows the commitment that Mlily is making to adapt to the market,” Bob concludes.

Find Mlily on stand 5-H10. www.mlily.uk

Premier 3000 Ortho

Ortho Gel 1000

142 JANUARY FURNITURE SHOW HALL 5

Breasey’s UNO in pole position

Exclusive Majestic Grand

E-Volve Sleep Memory 4000

“The new lineup incorporates outstanding technology at a fantastic price

Last year saw the Ilkeston-based mattress manufacturer overhaul its product line-up and rebrand its UNO sleep marque as it sought to further cement its relationship with current and new customers.

The culmination of a lengthy brand and product development process saw Breasley develop the new UNO range, comprising mattresses, pillows and mattress toppers. These were previewed in September at the NBF Bed Show and were very well received with orders far exceeding expectation, says Breasley’s sale director, Mark Hughes: “And expectation was indeed high! We knew we’d developed a fantastic range of mattresses during the process, but it always takes a wider audience to see them, and provide feedback, for us to truly believe that it would be a winner for both our customers and the Breasley brand.

“We’d set the standard high from the very outset of the process, and knew what we wanted to

Zen Lavender Sleep

Off the back of a strong 2023, Breasley says it is in pole position as it pushes forward into the new year with its impressive UNO brand collection …

achieve. Our experience of previewing the collection in September proved that all the hard work and support throughout the business was worth it, as we received outstanding feedback and won several new customers.

“For those who haven’t experienced the collection, we highly recommend that you have your ticket to JFS booked. Comprising 19 mattresses, across four collections – EcoBrease, E-Volve Sleep, Zen, and Exclusive – the new line-up incorporates outstanding technology at a fantastic price.”

Breasley’s EcoBrease Collection builds on its strong-selling namesake and takes forward the company’s philosophy of developing new products in a way that addresses some of the sustainability challenges faced by the industry. The EcoBrease Collection also includes the new UNO-Q Pure antimicrobial cover, designed to help prevent and remove odour-causing molecules and microbes.

The E-Volve Sleep Collection, meanwhile, draws on Breasley’s in-depth sleep knowledge to form a collection that uses high-performance and supportive foams, combined with memory foam and quilted covers, resulting in a strong collection that proved a success in September.

The Zen Collection has been designed to increase relaxation and help users fall asleep faster, utilising lavender-infused memory foam. It also comes with a quilted memory foam cover. “The use of lavender within the UNO collection doesn’t stop there,” adds Mark, “as UNO also offers a lavender-infused pillow and topper as part of the wider collection.”

Finally, the Exclusive collection, with its luxurious feel and enhanced levels of comfort, will take centre stage. This collection also uses UNO’s new CoolMem technology, for soft-to-touch, cooling fabrics and high spring counts.

Along with UNO’s collection of mattresses, the brand comprises a wide range of enhanced pillows that feature cooling and memory technology, and a range of three mattress toppers.

To view the new collections, visit stand 5-G30 at JFS. www.breasley.co.uk

144 JANUARY FURNITURE SHOW HALL 5

Enjoy a lazy moment with La-Z-Boy

Paris

“We hope the new campaign will lead retailers to take a fresh look at the brand

Visitors, exhibitors, retailers and buyers will be encouraged to take time out from the trade show at Birmingham’s NEC and experience La-Z-Boy’s trademark comfort for themselves.

Long Live the Lazy is La-Z-Boy UK’s biggest rebrand to date, and aims to reclaim the word ‘lazy’ as a positive concept, encouraging people to relax, unwind and enjoy their downtime. The focus of the campaign is to make sure consumers and retailers think of the brand when they think of comfort and motion furniture.

The JFS stand will include an American footballthemed sports cave, celebrating La-Z-Boy UK’s second year as the official furniture partner of the NFL London Games. This partnership with the NFL – the national American football league in the US – will continue in 2024, and forms part of a plan to become the go-to brand for sports fans looking for luxury furniture from which to watch their favourite games in the comfort of their own homes.

Adam Morley, head of marketing and operations at La-Z-Boy UK, says the team is still putting the finishing touches on plans for the JFS stand, which promised to be the brand’s best yet: “We’re excited for visitors to the January Furniture Show to see our stand for themselves. This will be the first time most people will have seen our Long Live the Lazy rebrand, and they will be able to get a feel for the exciting new direction we are moving in.

“As always, we will have a range of our new and existing products on display so retailers, buyers

Mayfield

Visitors to JFS will be able to enjoy a lazy moment away from the hustle and bustle of the day at La-Z-Boy UK’s stand, where the iconic recliner brand will showcase its ambitious new marketing campaign, Long Live the Lazy …

and stockists can not only see the designs but feel the quality, luxury and comfort for themselves. Our knowledgeable team will also be on hand to answer any questions and talk visitors through both our products and our Long Live the Lazy rebrand.

“We hope the new campaign will lead retailers to take a fresh look at the brand and consider adding our collections to their product ranges.”

What’s new?

Three new products will be launched at the show – two manufactured in the Far East, and one made in Britain at La-Z-Boy UK’s factory in Lancashire. Details on the UK-manufactured collection have yet to be revealed, but it will be a fabric-upholstered range.

The two new collections manufactured outside the UK are called Dixie and Mayfield. They will both offer users the option of charging their phones and devices as they recharge their own batteries.

145 Lennox

Dixie is available in a wide range of leather and fabric upholstery options, and customers can choose a smart sofa which incorporates the latest technology in a console unit featuring wireless charging, storage space for devices and cup holders. With a choice of static, manual- and power-recline models, consumers can pick the right configuration for their living room, with the option of adding a head tilt and lumbar support for extra comfort if desired.

Mayfield, meanwhile, has a traditional appearance, with comfort and relaxation taking top priority. This classic collection is available in both leather and fabric, with static, manual- and power-recline models.

There is also the option to include USB charging and a power head tilt.

Dixie two-seater with power head tilt and console

Existing favourites In addition to the new products, there will be a number of classic and contemporary collections on display.

Georgina and Winchester will both be on the stand, and the latter will be shown in a new configuration as a two-seater sofa with a central console.

Modern, off-the-floor designs, designed to appeal to consumers looking for discreet recliners, will

also be a feature of the La-Z-Boy stand, with Sloane, Lennox and Trent being included in the line-up. Paris, which was a new addition at the 2023 show, will be displayed as a power recliner with the optional head tilt and lumbar support included.

The stand will also showcase a number of new upholstery options, including fabric collections and an extension to the Calda range. Up until now, Calda – La-Z-Boy UK’s most competitive leather – has only been available on the Paris collection, which was launched at JFS 2023. Calda will now be available as an option on some additional collections, with details being released at JFS. La-Z-Boy says that the matt leather gives retailers more flexibility over price points, and has the potential to make its furniture accessible to a wider demographic.

Looking ahead JFS is set be the start of a busy year for La-Z-Boy UK. The brand opened its first fully branded store, exclusively stocking its products, on 15th December 15. The showroom, called La-Z-Boy Furniture Galleries, is at the Bentall Centre in Kingston-uponThames, and has 13 different ranges on display in mock living rooms, enabling consumers to imagine what the products would look like in their own home.

The Long Live the Lazy campaign will be rolled out across all La-Z-Boy UK stockists, which will given new branding and PoS assets with support and guidance on how to best utilise them in their stores, showrooms and digital platforms. La-Z-Boy UK’s website and social media platforms are also undergoing a major overhaul, and the team manning the JFS stand (5-E32) are looking forward to hearing people’s thoughts on the new approach. www.la-z-boy.co.uk

“Visitors will be able to get a feel for the exciting new direction we’re moving in

THE ORIGINAL RECLINER

Winchester - Versatile, stylish seating for every moment. Customise your armchair, three seater, two seater or corner sofa by selecting a power recline, manual recline or a static option plus a full selection of fabrics and leathers, with something to suit every home.

Ken lea unp

Winchester

Kenzie - Boasting elegant solid wood legs and an extensive range of fabric and leather color options, Kenzie is the ideal centerpiece for any living space. Experience unparalleled comfort with its plush cushioning, high back, and optional power head tilt.

148 JANUARY FURNITURE SHOW HALL 5

World Furniture – exclusive yet affordable Again demonstrating its commitment to design, quality and affordability, World Furniture has developed an exclusive range of products that promises to “exceed customers’ expectations” for launch at this year’s show …

This year will see a significant increase in World Furniture’s dining and sofa collections. The supplier’s dining segment will see the introduction of oak sets in varying sizes, new Pura designs in sintered stone and additions throughout its table and chair collections, partnered with an extensive range of fabrics and textures across new dining chairs, with features including 360° swivel function, two-tone fabric mixes and new chair leg colours.

In upholstery, World Furniture’s successful range of electric reclining sofas has been further enhanced with new models and leather colours, with a range of attractive fabric options featuring heavy texture fabrics

“It’s always exciting bringing new colours to the fore

and unique, modern designs, at “everyday value”. The supplier has also added a number of lift-and-tilt chair options to its biggest-selling sofa collections.

This year will also see a substantial increase in the supplier’s occaional offer, with unique designs, interesting materials and curated colours prominent, promising “an exclusive range at an affordable price”.

“We are very excited about 2024, and remain committed to our core values of people, quality, design, and, importantly, sustainability,” states World Furniture.

“Colour is very much a defined aspect of our offering this year, with bold colours heavily featured throughout our various collections, and natural tones also having an influence on many of our ranges. It’s always exciting bringing new colours to the fore, especially when they are very commercial.

“As mentioned, sustainability is high on our agenda, with major changes already made to our product packaging to reduce waste (in particular our plastic content).

“We look forward to seeing you all at this year’s show. If you have any questions, please contact our sales team on 02891 828202.”

Find World Furniture on stand 5-H35. www.world-furniture.biz

Wor

THE NEW 2024 COLLECTION

10 NEW DINING CHAIR MODELS / 7 NEW DINING TABLE MODELS / 8 NEW SOFA MODELS

BEAUTIFULLY ENGINEERED INTERIORS

VISIT US AT HALL 5 STAND H35

BEAUTIFULLY ENGINEERED INTERIORS

POP-BY AND SEE US AT HALL 5, STAND H35 028 9182 8202 paul@world-furniture.biz world-furniture.biz 2 Ballyharry Business Park, Donaghadee Road, Newtownards, Northern Ireland, BT23 7ET WorldFurniture_JA.indd 1

028 9182 8202 paul@world-furniture.biz world-furniture.biz

E XCLUS I V E D I STR I B UTO RS

POP-BY AND SEE US AT HALL 5, STAND

2 Ballyharry Business Park, Donaghadee Road, Newtownards, Northern Ireland, BT23 7ET

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150 JANUARY FURNITURE SHOW HALL 5

IFD – putting customers first Established cabinet importer IFD is returning to JFS with a host of new models, building on the firm foundations that have ensured its ongoing popularity …

“At the heart of any successful business is a strong customer base, and we believe this is true for you as well,” states IFD. “That’s why we’re committed to delivering excellent products at affordable prices.

“But, more than that, we’re dedicated to providing exceptional service that gives you the confidence to follow through on your promises and maintain your hard-earned reputation. If it’s not working for you, it’s not working for us, so your success is as important to us as it is to you.

Why retailers stick with IFD “Our retailers know that we always strive to uphold our three core values – service, quality, and price.

Most of our customers have been with us for years because they know they’re not just another number on the balance sheet, but our partners, and we believe the service we provide is second to none.

“Our products go through a QC process at each stage, ensuring that the quality is right. Rather than trying to cut costs by trimming here and thinning there, we provide a good product at a good price – which brings us to our third core value, of price. We strive to bring you the most competitive price for each and every item we supply you.

“Our customers know they’re not just another number on the balance sheet

New for 2024 “The start of the new year is always an exciting time, and it’s no exception in the furniture industry, with JFS being where most suppliers bring out the new ranges for the coming year – and we’re no different at IFD, with four new bedroom ranges.

“Two of the bedroom ranges follow on from the success of the Goa and Mango finishes, and the other two follow the ever-popular oak-and-painted theme.

“There are also 12 new live-edge tables, in 135cm, 175 and 220cm sizes, giving options for most modern dining rooms or kitchen diners. Also, we’ve been asked for a while now to introduce an oval dining table, and have responded with two large sunburst oval tables, at 180cm and 270cm.

“Finally, there’s two new dining ranges in oak and painted, with integrated handles and space-saving sizes, and to finish the offering are two new on-trend swivel dining chairs in antique brown and grey.

Why visit IFD’s stand?

“At IFD, we pride ourselves on offering an extensive

Odisha

range of dining, living and bedroom furniture. We have a diverse collection featuring over 30 ranges and eight different finishes, from traditional oak and painted with our Vietnamese Melbourne and Darwin, to the more exotic Indian sheesham ranges in the Goa finish – a mix of rich browns and cool greys that really make an impact in your showroom and customers’ homes. In between this are the natural mango wood ranges, like the ever-popular Odisha, which has a country farmhouse charm, with chunky trestle dining tables.

“Come and see us on stand 5-A1 – we look forward to seeing you there!” www.ifduk.com

152 JANUARY FURNITURE SHOW HALL 5

Easter is coming early, says Mastersofa For a company which has been trading in the UK and Ireland for over 30 years, Mastersofa has often flown beneath the retailer’s radar, says the manufacturer’s sales director for the UK and Ireland, Mike Conroy …

“No other container supplier at JFS can offer this!

Established in Malaysia in 1992, Mastersofa has remained true to its initial mission – to supply quality motion sofas at competitive prices within agreed lead times, says Mike: “Mastersofa know how important it is that there are no interruptions to our retailers, and we take our responsibility of supply really seriously.

“We have a strong commitment to the very highest levels of customer service. In the UK and Ireland, for example, we store all spare parts at Emmiera in Dudley, our chosen repair specialist. There’s nothing more frustrating than when motion furniture develops a fault, and, as well all know, the speed of response is vital.

“We aim to provide remedial work to the endconsumer within 7-10 days of the issue being brought to our attention. This system is so much better than the industry standard of supplying the spare part ‘on the next container’!”

Mastersofa operates from three factories, in Malaysia, Vietnam and India. The former tend to focus on the higher-end, made-to-order ranges, as well as the group’s rapidly growing tech sofa collections. The promotional models, meanwhile, are made in India, to the company’s demanding QC standards.

India is also the headquarters of Mastersofa’s stock programme. At JFS, Mastersofa will launch a collection of sofa groups that can be shipped to the UK from Mundra port to Felixstowe within 19 days.

“This is a game-changer,” says Mike, “as there are significant shipping savings from India compared to the Far East ports.

“New stock is the lifeblood for any retailer,” Mike continues, “and Mastersofa can have new models on your floors by the end of the first week of March. This is a unique offer – no other container supplier at JFS can offer you this!

“Up to five sofa groups can be mixed on a 40ft container, and we will invoice a door-to-door price, in either pounds or euros. All products are cartonwrapped – and no other motion furniture supplier maximises loadability like Mastersofa!

“All our sofas offer pocket-sprung seats, and our initial seat comfort remains one of the best sits within the trade. We deal with all major markets worldwide – the US, Canada, Australia, Europe, the Middle East, Asia – and we trade with the majority of leadingbrand multiple furniture retailers, as well as blue-chip independent stores.

“Mastersofa will be the manufacturer every retailer is talking about at the NEC, and our sales team look forward to welcoming you onto stand 5-H40. If you wish to have a discussion prior to the show, please contact me on 07712 702044, or email mike.conroy@ mastersofa.com.my.” www.mastersofa.com.my

COME SAY HELLO. We look forward to seeing you at the January Furniture Show 2024 21st - 24th January at the NEC Birmingham Hall 5 stand E10 WWW.LEBUS.CO.UK

154 JANUARY FURNITURE SHOW HALL 5

Putting value – and values – first Lebus Upholstery’s well-rounded proposition always seems to hit the mark at JFS – and particularly so when value is the consumer’s priority. Furniture News asked MD Karl Walker to share the employeeowned business’ progress over the past year, and a hint of what visitors to Hall 5 can expect to find …

How’s business been?

OK, overall. Certainly no ‘fireworks’, but it has been consistent, even after the pre-Christmas cut-off. You do sense a lack of urgency throughout the back end – however Black Friday traded well for certain customers. We do see a significant uplift when customers engage in serious promotional acivity and call consumers to action.

What are you bringing to JFS? The show always represents a great springboard for the new year and the main launch for new collections.

Our focus will remain firmly on our established value proposition, which has proven to be invaluble, especially when trading becomes challenging. We will be launching 10 new ranges to complement the existing collection, plus new packages for the current bestsellers, to further broaden the offer.

Have you noticed any changes in consumer demand in the past year?

Certainly, a shift away from 50 shades of grey! Much more demand for natural colour and textures with

“Yes, the market has been challenging, but demand exists if you are focused

softer lines on one side – but colour and patterns growing strongly on the other.

Last January, you told us you were “incredibly optimistic” going into 2023. Was your optimism misplaced?

Optimism is never misplaced! Had I been offered the year we’ve just achieved back in January, I would have bitten your hand off! Yes, there have been difficulties, and the market has certainly been challenging, but demand exists if you are focused on the product, customer service, and value for the consumer.

What progress been made on staff integration since Lebus became an Employee Ownership Trust (EOT) in 2021?

We’ve done an enormous amount of work to ensure the goals of the EOT goals are achieved.

The significant investment in our future leadership programme has been very successful in recognising the young individuals we have within the business – this will form a major part of our succession planning, and guarantee our future success and direction.

155

Has the EOT made any visible difference to staff recruitment/retention?

I would certainly say the business is much more inclusive now that everyone sees the benefits of the EOT. Productivity has certainly improved, and staff retention is at an all-time high. It has taken time to see the full benefits ‘wash through’, but you do sense we have great momentum now.

What progress has been made on the alternative/ sustainable materials and processes front?

We continue to work and develop our proposition to achieve our overall sustainability objectives.

However, we do remain very aware of the commercial implications.

Do you feel Lebus has now recovered from worst of the pandemic’s disruption?

We are now back to pre-pandemic trading trends, and a degree of normality has returned throughout the supply chain.

Commodity inflation appears to have stabilised

for now, although the impact of the minimum wage increase from April will be significant, and will inevitably push prices north.

What’s the biggest challenge Lebus faces going into 2024?

Consumer demand and sentiment will be a major factor. The challenge will be giving the consumer a reason to buy – and that will revolve offering greatvalue product, availability, critical price pointing, and partners willing to engage in strong promotional activity. Of course, the marketplace will inevitably become more aggressive as household budgets remain squeezed.

Why should buyers visit your stand (5-E10) at this year’s JFS? Great-value product, outstanding design, and, as the UK’s largest fully intergrated facility, a secure and reliable supply chain. www.lebus.co.uk

“Productivity has improved, and staff retention is at an all-time high

LARGE TV UNIT £199.90

T: 01993 776545

E: sales@globalhomegroup.com

STORY SIDE TABLE £79.90

STORY COFFEE TABLE £119.90

T: 01993 776545

E: sales@globalhomegroup.com

BOOKCASE £219.90

ROUND DINING TABLE £199.90

T: 01993 776545

E: sales@globalhomegroup.com

BOOKCASE £219.90

T: 01993 776545

E: sales@globalhomegroup.com

160 JANUARY FURNITURE SHOW HALL 5

Made in Italy – an icon returns

Santos

“Sofitalia has been an icon of Italian design for the past 23 years

Argenta

The Incanto Group is bringing popular Italian sofa brand Sofitalia back to the UK and Irish marketplace this month, following a 10-year absence – and visitors to JFS and INDX Furniture will be the first to discover what they’ve been missing.

Described by Incanto Group’s Mario Sforza as “an icon of Italian design for the past 23 years, and well recognised by retailers”, the upholstery brand will be reintroduced at INDX Furniture and January Furniture Show, both taking place in Birmingham this month.

Around 12 new Sofitalia models will be on display at these shows (alongside the latest additions from Incanto Italia and Digio’ Leather at JFS).

“Sofitalia offers 100% made-in-Italy products, which are all available in leather and fabric at affordable prices,” says Mario.” Retailers will be able to choose from various programmes, including single and container orders.

“What’s important about our products is that our design is timeless, and never goes out of fashion,” he continues. “At the same time, we always remember that the design needs to be accompanied by high backrests, great comfort, and the right proportions – this is the recipe for success.”

Crucially, says Mario, Incanto Group not only sells a product, but a service – and this has been key to its success: “From our point of view, the UK and Irish markets have changed in the last few years, and are more based on service than product – which is why, just in case, we keep 80% of our spare parts in stock and ship them within 24 hours of the customer’s request.

161 Wigan

“The most important recent development was putting no-sag springs in the seats of all our models.

We’ve also upgraded the foam, from 30kg to 35kg.

These changes ensure that there are no issues with sagging.

“We’ve also improved the packaging – it now has three layers of protection, as we want to be sure that our products get to our customers in the same shape as when they leave our factory.”

For more information, call Mario on +39 3482 854741 or email msforza@incantoitalia.com, or write to Via Domenico di Leo snc, Zona Industriale Jesce, 75100 Matera, Italy.

Find Sofitalia on stand 5-C10 at the January Furniture Show – and at INDX Furniture, taking place at nearby Cranmore Park from 19th-22nd January (only AIS members are permitted on day one). www.incantoitalia.com

Funes

Egeo

Sardegna Brindisi

“Our design is timeless, and never goes out of fashion

162 JANUARY FURNITURE SHOW HALL 5

Discover the benefits of Protect-A-Bed

“JFS is the perfect opportunity to discuss how we can significantly grow retailers’ sales

Mattress protection is an important consideration for endcustomers, and a valuable upselling opportunity for retailers

Focus on each customer who walks through the shop door, in order to maximise every sale, has never been more important, says ProtectA-Bed’s national sales manager, Gowsh Shan: “With lower in-store footfall, increasing AOV is vital – and at Protect-A-Bed, we’ve continuously demonstrated our ability to help our retail partners significantly grow sales” …

“We’re extremely excited to be showing at JFS this year,” Gowsh continues. “As a business, we are constantly looking to help drive sales for all of our retail partners, and the show is the perfect opportunity to discuss how we can significantly grow sales in their bed departments.

“Product innovation is one small element of how we unlock greater sales for our partners. The Therapeutics range, featuring Copper, Graphene and Charcoal mattress protectors, has already been a great success – and, supporting our innovative mattress protectors, is our specialist sales training, which is vital to unlock their sales potential.

“Our Protect-A-Bed team are adaptable, and able to support this in any retail environment, driving attachment rates to over 70%.

“We support this training through a bespoke reward system through the Protect-A-Bed Platinum Club, which has now been running consistently for multiple years, and the results have been excellent.

Both existing and new partners have joined and are benefiting from the focused approach and rewards for growing sales.

“The Platinum Club has been designed to build, recognise and reward success, with unique promotional and discount opportunities, sponsored incentives, tailored PoS solutions and membership rewards.”

“Protect-A-Bed’s ability to upskill your team and increase your sales revenue by maximising every sales opportunity has been well documented. We can manage every step of the process for you and build a reward scheme through the Protect-A-Bed Platinum Club.

“There is nothing to be lost and everything to be gained – visit our stand (5-J50) at JFS this month for exclusive Platinum Club offers, and to see our advanced Therapeutics range.” www.protectabed.co.uk

COME & VISIT US

Stand: 5-J50

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164 JANUARY FURNITURE SHOW HALL 5

Cutting-edge solutions from VetiGraph Image courtesy Shutterstock/CGsapiens

Think there must be a better way to cut materials in the manufacturing process, but not sure where to start? Looking for technology, but believe investment in digital cutting is unaffordable? Think again, says CAD/CAM solution specialist, VetiGraph …

Digital cutting solutions can save furnituremakers both time and money, says VetiGraph (image courtesy Shutterstock/Pix11)

“There is a misconception in the furniture and upholstery manufacturing industry that modern technology is only accessible for the biggest companies,” says VetiGraph. “This couldn’t be further from the truth. If a factory wants to be more versatile by designing quicker, cutting faster, controlling costs, and reducing waste, there are cost-effective solutions available.”

VetiGraph has been supplying CAD/CAM solutions for over 35 years, and during that time has developed design and cutting solutions which are utilised by over 1500 businesses in the UK and worldwide.

“The days of having hundreds of cardboard templates hanging up in the factory are long gone,” VetiGraph continues. “Our CAD design software is a quick, easy and cost-effective way to digitally create templates with pinpoint accuracy. The system

provides the added peace of mind that templates, which are the IP of the business, are safely stored and protected away from any potential damage.”

One of the biggest advantages of using CAD is the ability to produce lay plans and cut markers more quickly, instantly saving time and money by improving fabric consumption, as the software nests the templates in the most efficient way possible. Costings and fabric usage are instantly available, which is particularly useful when it comes to custom products and improving lead times.

VetiGraph’s advanced nesting and marker software can also work as a standalone solution, with a marker plotter, for the smaller factory which may still prefer to cut by hand. VetiGraph also offers a comprehensive range of CNC auto-cutters for factories looking to scale up their production, and says that this technology offers high precision, high-speed cutting to suit every operation.

“The furniture industry has many layers of complexity, such as leather cutting, and dealing with the irregular shape and faults in the hides, and pattern matching with complex fabric designs and bespoke products,” concludes the CAD/CAM specialist.

“These complex manufacturing challenges can be overcome with software and hardware solutions which are so quick and easy to use that they cannot be ignored any more.”

VetiGraph is looking forward to showcasing its latest products on stand 5-A33 at JFS. www.vetigraph.co.uk

“These software and hardware solutions are so quick and easy to use that they cannot be ignored any more

Vetig

INNOVATIVE CAD/CAM SOLUTIONS FOR THE FURNITURE INDUSTRY

Visit us at

Hall 5 - Stand A33

No matter how big or small your production, we have cost effective manufacturing solutions for your business, backed up with industry leading service and support Computer Aided Design Lay planning & Marker Making CNC Automated Fabric Cutters Fabric Loaders & Spreaders Leather Cutting Pattern Matching Software Template Digitising Systems Cutting Room Consumables + 44 (0) 1273 672400

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www.vetigraph.co.uk contact@vetigraph.co.uk 07/12/2023 15:40

166 JANUARY FURNITURE SHOW HALL 5

Building on Heritage Having significantly diversified its product offer, cabinet sector mainstay Heritage Furniture is returning to JFS this year with a fresh proposition, says MD Saeed Mohmed …

Can you give us a rundown on the business’ progress over the past couple of years?

Amid the challenges the economy is facing, our company isn’t just aiming to survive – we took steps to support and uplift our fellow retailers. Witnessing the unfortunate closures of suppliers, we understood the urgency to ensure stability and resilience. We streamlined our operations, cutting unnecessary costs, while delving into innovation beyond the conventional cabinet market.

Our focus on exploring new avenues led to the creation of cost-effective – yet visually striking – ranges that not only align with current market trends, but also serve as a lucrative addition to retailers’ offerings. These ranges are specifically developed to enhance the bottom line of retailers, helping them weather economic uncertainties while consistently aiming to protect margins.

What are you bringing to JFS this year?

The unveiling at JFS is a culmination of tireless dedication and unwavering commitment to delivering furniture that captivates consumers’ imaginations. We are thrilled to present five new cabinet ranges, each meticulously designed and crafted to showcase our innovation and attention to detail. Additionally, we’re introducing 15 new dining chair designs and eight stunning ceramic dining tables, embodying elegance, durability, and versatility – elements that resonate with ever-changing consumer demand.

“Our dedication to affordability and functionality remains unwavering

Why did you feel the need to diversify your offer?

Recognising the inherent limitations within the cabinet market, we decided to embark on an ambitious journey to diversify our product line. By venturing into new materials and categories, we’ve extended our range to include innovative designs that transcend traditional boundaries. This strategic move empowers retailers to curate an extensive selection, catering to diverse consumer preferences while amplifying their market reach.

How did you go about sourcing the new lines?

Our commitment to innovation extends to our sourcing strategy. Establishing dedicated offices in key operational markets allowed us to forge symbiotic relationships with international manufacturers.

These alliances foster a collaborative environment where ideas flourish and innovation thrives. Our reputable standing within these markets attracted manufacturers seeking partnership, enabling us to curate a portfolio of cutting-edge products that define industry benchmarks.

How has your service offer evolved to meet the needs of today’s retailer and consumer?

At the core of our philosophy lies a commitment to giving retailers design-led, functional furniture that remains accessible in an era of economic volatility.

Acknowledging the challenges retailers navigate – high inflation rates and constrained consumer spending – we’ve strategically tailored our ranges.

Our emphasis isn’t solely on creating appealing designs, but on empowering retailers by enabling them to stock a wider array of ranges. This strategic approach ensures a constant and reliable supply, providing retailers with the confidence to meet market demands consistently. By equipping retailers with these diverse ranges, we aim to empower them to not only weather economic uncertainties but also to thrive, by attracting customers through enhanced choices and meeting their diverse needs.

Moreover, amid the fluctuating economic landscape, our dedication to affordability and functionality is unwavering. We understand that retailers need not just aesthetically pleasing furniture, but products that offer tangible value. Therefore, our ranges are crafted to strike a balance between design excellence, functionality, and cost-effectiveness. By providing furniture that is both visually captivating and economically viable, we empower retailers to cater to a wide spectrum of consumers.

What sets your offer apart?

What truly distinguishes our offering is the symbiosis of innovation and affordability. We continuously anticipate and adapt to evolving consumer preferences, infusing our designs with creativity and functionality. The harmony between cutting-edge design and accessible pricing positions our products as not just furniture, but solutions that enable retailers to stand out in a competitive market, ensuring sustained profitability and customer satisfaction.

Where can interested parties find out more?

You can call our sales director, Sid, on 01254 660777, or email sid@heritagefurnitureuk.com. You’ll find us on stand E40 in Hall 5 at JFS. www.heritagefurnitureuk.com

Full

Hall 5, Stand E40

Unveiling five new cabinet collections & showcasing our new ceramic tables & dining chairs.

Visit us in Hall 5, Stand E40.

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168 JANUARY FURNITURE SHOW HALL 5

Discover the fruits of a fresh strategy

Ravello 1500

Capri 1000

Como 2000

“We have developed some real winners

Last May, Shire Beds made a strategic move to disrupt the market in the traditional mattress sector, appointing industry expert Stuart Hibbert as its COO and embarking on a period of transformative growth.

In less than a year, the company has increased its market share and boasts a greater presence on the high street – a key aim of the strategic changes it put into place. By focusing on innovation and analysing market trends, The Shire Bed Company developed products that have expanded its presence in the traditional handcrafted mattress sector, while its own-label retailer-branded offering has provided customers with exclusivity protection and a higher return on margins.

In an increasingly competitive market, the high street retailers in particular have welcomed this option, says Shire Beds, whose overall product offer has also seen “radical transformation”, says Stuart: “Shire now has greater offering of high-quality, handside-stitched mattresses.

“The highly successful Capri and Ravello ranges are all traditional hand-side-stitched, pocket-sprung, tufted mattresses. With comfort layers designed for firm support in the Capri, and medium/soft support in the Ravello, the wide offering ensuring there is something there for a range of comfort requirements.”

Capri and Ravello are available in matching or contrasting tape edging, with spring counts ranging from 1000-9000. Natural wool, silk and cashmere fillings come as standard in all options above the 1000, while pillowtop versions are available in 3000, 5000 and 7000 spring counts, making these “the ultimate luxury option in the hand-side-stitched range”, says Stuart.

Indeed, Shire Beds boasts a product offering that is one of the industry’s most varied in terms of specification and price point. It includes the latest Como and Milan collections – the Como is a tufted, pocket-sprung range, while the Milan has two rows of hand-side-stitching on the border, with a microquilted top panel enhanced by wool, silk, cashmere and cotton offering a more contemporary look to

Como 1000

The Shire Bed Company, established in 1997, an A-rated NBF manufacturer and winner of major industry awards including NBF Product of the Year and The Furniture Awards’ Best of British, is all set to unveil the results of its new direction at this year’s show …

that of the traditional tufted mattress. This range is available in 1500- and 3000-pocket spring options.

Shire Beds saw success at last year’s NBF Bed Show with its encapsulated pillowtop Sona range and micro-quilted Zen range. The Artisan range, meanwhile, which includes the bestselling Picasso encapsulated gel memory pocket model, continues to perform “brilliantly”, says Stuart: “The development of all these ranges has been meticulous. The differentiation of feels was achieved through regular testing and market feedback, so when the latest products were launched they were an immediate success.”

Director Fara Butt adds: “We have achieved growth through innovation and product development, and Stuart Hibbert has been instrumental in this area.

By working closely with director Sajid Butt, we have developed some real winners.”

JFS will see The Shire Bed Company unveil further products on stand 5-G20, including a new range of quality mattresses as well as trend-led headboards, divans and ottomans. “With a commitment to sustainable manufacturing from the company, our new products will be groundbreaking in this area,” concludes Fara. www.shirebeds.co.uk

Shire

WINNER Best of British

T

A

THE FURNITURE

AWARDS 2022

RAVELLO 1500

CAPRI 2000

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RAVELLO PILLOW TOP 5000

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170 JANUARY FURNITURE SHOW HALL 5 Comfi-sit

SHERBORNE UPHOLSTERY

www.sherborneupholstery.co.uk

Cartmel

“After what can only be described as a challenging year for the furniture industry, we have striven to find new ways to support our retailers,” says Sherborne’s sales, marketing and design director, Gary Broom.

To sit alongside its own delivery service and aftersales support, Sherborne has reduced its express lead time to three weeks – one of the best in the industry, and a real positive for customers, Gary explains: “To build on this initiative, we look forward to the January Furniture Show with real confidence and

“We can’t say too much at this time, but we’re sure all our retailers who visit us in Hall 5 will be enthusiastic about our new product launches – including a new riser that’s sure to be a winner.

They will also be delighted by the new fabrics that we at Sherborne are excited to be showing for the very first time.

anticipation.

“After last year’s very successful launches of the Comfi-sit and Cartmel, that have brought in continued sales for our retailers, we are looking forward to showing our new creations to further enhance our extensive portfolio.

“We will also have some competitive deals available to put a smile on the faces of our customer base, and ensure we are the first port of call at the most important furniture show in the calendar.”

Visit Sherborne on stand 5-D10.

VB-030 in walnut

VOGUE BEDS GROUP

www.voguebeds.co.uk

Oban in Velour Emerald

Vogue Beds Group began looking into the bedframe market a few years ago, and during the pandemic it started to design and develop its own upholstered bedframes in its factory, and found that there was a high demand for wooden frames.

Consequently, it was decided that its Vogue Imports division needed to be part of this growing trend, says business development and marketing manager, Bilkis Patel: “This is our foray into importing bedframes, and we are working with a great company we’ve known for over a decade in Malaysia.

“We looked at the trends of wooden bedframes, and after extensive research we introduced our first imported bedframe last year

Tel: 01274 882633 at JFS. During this product launch, we received positive feedback from our customers, due to the fact that the head-end boards could be customised in our 25 fabrics, so customers could customise the final finish.

“We wanted to introduce imported frames, and, like everything else we release, we wanted to add a twist and make it ‘Vogue’ – which is how the idea of upholstered head-end boards came about, and made our wooden bedframes unique.

“Predominantly, we are a manufacturer of mattresses – but we are also opportunists, and this is a great opportunity to target a new audience while adding our own profile of products. These frames are a fantastic addition to our current range, and our customers can

www.sher

continue to buy our mattresses, while having the option to purchase headboards, divans and Sherborne Upholste bedframes from us, too.”

The models available include: VB-030, a wooden upholstered bedframe with a minimalistic design, and an upholstered headend available in 25 fabric options (the frame Sherborne.indd 1 is available in an oak or walnut finish, and is made from solid rubberwood with finger joint lamination, and a wooden slatted base with middle support); and VB – 020, a Shaker-style design in a painted finish that would suit a lighter room (made from solid pine, and available in White or Dove Grey, also with a wooden slatted base with middle support).

Find Vogue on stand 5-F40.

Be sure to visit and see our exciting new models for 2024, to add to our already class-leading range of recliners, risers, fixed and reclining suites and fireside chairs.

Many attractive new covers will also be widely displayed, together with a new recliner feature which is bound to be a popular new addition.

Be sure to visit and see our exciting new models for 2024, to add to our already class-leading range of recliners, risers, fixed and reclining suites and fireside chairs.

Many attractive new covers will also be widely displayed, together with a new recliner feature which is bound to be a popular new addition.

STAND

5-D10

4 882633 Email: sales@sherborne-uph.co.uk

w.sherborneupholstery.co.uk

e Upholstery Ltd., Pasture lane, Clayton, Bradford BD14 6LT

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Sherborne Upholstery Limited Pasture Lane, Clayton, Bradford, West Yorkshire, BD14 6LT, England.

Telephone: 01274 882633 sales@sherborne-uph.co.uk www.sherborneupholstery.co.uk

172 JANUARY FURNITURE SHOW HALL 5

TORELLI

www.torelli.co.uk

Torelli is rapidly establishing itself as a preferred supplier of contemporary furniture to retailers and design professionals across the UK and Europe.

This year, Torelli is introducing several new ceramic ranges, including Cartier, Vizarri, Kenzo, Azzaro, Milano, Roberto and Vitalli. With over 12 new ceramic furniture ranges added to its existing collection, Torelli is cementing its position as a leading supplier of high-quality ceramic furniture.

In addition, the supplier has announced the launch of brand-new chair options, as well as the introduction of an expansive collection of occasional furniture.

Find Torelli on stand 5-G48.

VIDATO INTERIORS Vidato Interiors is looking forward to launching exclusive Dutch upholstery to the UK and Irish marketplace at JFS. Established in 1976, Vidato is experienced in both the contract and retailer upholstery markets, and has achieved success in Europe. Based south of Amsterdam, near Nijmegen, Vidato’s production facility has been rejuvenated by the company’s new owners and a fresh, long-term focus.

Partnering with Katie Marshall, who has years of experience in the British furniture trade, the company is eyeing a bright future.

JFS will see Vidato launch new upholstery models, occassional seating and dining, all with a unique Dutch design feel. “We look forward to welcoming you on stand 5-B58,” Vidato concludes.

Phoenix in leather

BUOYANT UPHOLSTERY

www.buoyant-upholstery.co.uk

Buoyant’s design team – Eleanor, Jake and Emily

Buoyant is returning to JFS this year with some “fantastic” new designs, styles and fabrics, all of which have been created by its in-house design team in collaboration with external designers.

Buoyant recently bolstered its in-house design team with the addition of two new members, who it says have brought a fresh new perspective to its furniture, and will help forge a new direction for its products.

Development director Glen Ainsworth says that the new head of design, Jake Pinder, brings “a fresh, forward-thinking approach to our collections”, adding that new designer Eleanor Cairns will “complement the skilled artistry of our senior designer, Emily Spencer. We look forward to this new chapter in our company’s creative journey”.

Once again, Buoyant boasts the largest stand in Hall 5 (stand 5-F30) and plans to fill it with new designs and some returning favourites. Additions

will include new reversible foam seating, a range of motion furniture in the form of incliners, and the existing Phoenix model to be launched in supple leather. As always, the collections will be shown in an array of new textures and colourways.

“We hope to see many customers, both old and new, this year,” concludes Glen, “and we would ask that customers try to arrange appointments with their sales agent so we can assign the time to guide you through our products.”

New to the January Furniture Show

JFS Hall 5 B58

Industrieterrein Sluisweg Bolder 5, 6582 BZ Heumen, Netherlands.

For Further Information Contact Katie Marshall +44 7823 514952

174 JANUARY FURNITURE SHOW HALL 5

Highgrove invests in stockists’ success

Burton

New for 2024 As usual, Highgrove will use JFS as a launchpad for new products and innovations.Its impressive stand will feature 37 models, representing all three brands in the Highgrove portfolio.

Several new ErgoMatic adjustable beds will be added to the Highgrove Collection, with everything from massage and sleep enhancement functions to mobile phone operation which reduces the need for traditional handsets.

The full range of the Eco AdvantEdge models that were well received at the Bed Show will also be featured, including Coppersleep, ChiroGel, Latex and Natural specifications, each with their own unique selling story, and with the added benefit of glue-free construction to enable easy end-of-life recycling.

Highgrove impressed visiting buyers at last year’s JFS

“Highgrove continues to gain market share despite challenging conditions

This is reflected in the announcement of a further £1.5m investment planned for 2024, with capital projects including a 20,000ft2 extension to its headboard and bedstead manufacturing operation, a new showroom and reception area, plus £600,000 in green initiatives ranging from additional panel solar technology to state-of-the-art, on-site waste disposal that will also help heat the impressive factory – one of the largest and most modern in Europe, says Highgrove.

The company’s owner, Wazarat Ali, remains confident about the future – although he recognises that there are more challenges in today’s marketplace than when he founded the business 21 years ago.

“Things have settled down since Covid, but it’s still difficult to plan with any great certainty,” he says. “We work hard to mitigate any raw material and energy price increases with operational efficiencies, but there’s always an unexpected surprise around the corner to keep us on our toes.”

Highgrove’s modern factory ensures the bedmaker can deliver numerous operational efficiencies

Highgrove Beds is forecasting another record year, with turnover expected to be up approximately +8% at close to £30m for the year ended December 2023. The privately owned family business, based in Liversedge, West Yorkshire, continues to gain market share despite challenging conditions, and cites ongoing investment in people, plant and machinery as a major factor for the brand’s success …

Three new pillowtop mattresses will also be added which utilise the same health-focused attributes.

The ever-popular ErgoSense range will be expanded with a new high-pocket-count, single-sided option making an appearance, which promises to take this model to “a new level of comfort”.

Base enhancements include a new contemporary base on legs and fashionable new covers, with superhigh, wall-mounted headboards also added to the range to offer consumers a more designer-focused appeal.

Four winning models from the hand-tailored Sanctum range will be featured, with pocket counts up to 5000 available, in either a singlesided pillowtop or ‘sleep both sides’ specification.

“Sanctum combines natural luxury with exceptional value, offering great additional benefits to appointed stockists,” states Highgrove.

The entry level HG Collection, meanwhile, represents impressive value, and now provides consumers with a ‘rolled-to-go’ option for added convenience, with a choice of Bonnell, pocket or foam specifications.

Throughout the stand will be a selection of stylish bedsteads, too, including ottoman storage that promises to prove a profitable addition any bed shop floor.

High-impact in-store displays, associated PoS and sales aids are available free of charge to qualifying Highgrove and Sanctum stockists, and these too can be viewed on stands 5-E20/F20/G22 at JFS this month. www.highgrovebeds.co.uk

THE HIGHGROVE BEDS THAT PUT YOU IN CONTROL. The new Ergomatic® range of adjustable beds from Highgrove, combines the latest bed motion technology with a tailored range of luxurious mattress comfort options.

View the new Ergomatic® Collection at the

Additional features have been added including firmness adjustment, massage function and new App that puts you firmly in control via your mobile phone.

Highgrove Ergomatic® actions come with a re-assuring 5 year guarantee, with motor systems working effortlessly to ensure that consumers can easily adjust the bed to suit their individual requirements for comfort and support.

stands E20, F20 and G22 in Hall 5, 21st - 24th Jan 2024.

With a wide choice of stylish base options were sure that Ergomatic® will be loved by consumers and a profitable addition to stockists bed floors.

TM

TM

Highgrove Beds, Headlands Road, Liversedge WF15 6QA

T: +44(0)1924 406 600

highgrovebeds.co.uk

We’ll make sure your customers

TM

TM

Highgrove returns to The January Furniture Show to unveil our latest Collection and a wide range of consumer focussed innovations that we think our Stockists will love.

Our extensive new range ensures that you can offer consumers the widest choice of sleep comfort, along with stylish base and headboard options.

Our latest models incorporate many unique features, ranging from our innovative Eco AdvantEdge® spring system to Coppersleep®, Chirogel® and Ergosense® with a real focus on healthier sleep.

We’ve added exciting new features and size options to our Ergomatic™ Adjustable Bed Collection, extended our range of fashionable Bed Frames and added a wide range of stylish new covers.

Highgrove use the finest quality components and fittings, combined with the latest sleep technology to ensure we continue to deliver the UK’s best value bed brand.

7 day delivery service and high impact in-store With our support, this ongoing commitment provides stockists with a real competitive advantage and the opportunity for improved margins and increased profits.

What’s not to love?

Visit us at the and G22 in Hall 5, 21st - 24th Jan 2024.

Highgrove Beds, Headlands Road, Liversedge WF15 6QA

stands E20, F20

T: +44(0)1924 406 600

highgrovebeds.co.uk

178 PRODUCTS TREND FORECAST 2024/25

Trend talk

Looking for a steer on the upcoming (and outgoing) furniture and interiors trends? Furniture News has again collated insights from some of the best in the business, with trend advice (in action) from Dreams, Snug, Oak Furnitureland, ScS, Mattress Online and Wayfair, plus broader views from ufurnish.com and Heimtextil’s Trend Council. Get set for 2024/25 …

perfect for highlighting architectural features or adding a pop of colour to a neutral backdrop.

Furniture trends A nod to the past, vintage furniture is making a comeback. From mid-century modern to art deco, these pieces bring a sense of history and uniqueness to our homes. They’re not just visually pleasing, but often come with a story, adding depth to our interior landscapes.

And, with urban living spaces shrinking, furniture that serves multiple purposes is increasingly in demand. Sofabeds, extendable tables and modular units offer flexibility and maximise space utility without compromising on style.

Deirdre Mc Gettrick

Co-founder and CEO, ufurnish.com In 2024, interior design in the UK is witnessing a transformative era. As we embrace this new chapter, our homes become a canvas, reflecting not only our preferences, but also our commitment to sustainability and innovation.

Sustainable living Sustainability is more than a trend – it’s a necessity. In 2024, interiors are increasingly featuring eco-friendly materials. Bamboo, cork and reclaimed wood not only reduce environmental impact, but also add warmth and texture to spaces. These materials are versatile, durable, and, most importantly, kinder to the planet.

Handcrafted and artisan pieces In a world of mass production, handcrafted

Dunelm’s Calvi Marl rug in Calvi Terracotta, an example of warm, soothing tones

Colour trends “These trends This year, the palette is gravitating towards warm, hues. Think terracotta, olive green, and underscore a move earthy muted blues, creating a serene and grounded These colours not only soothe the towards more mindful, ambience. senses but also complement a wide range of interior styles. adaptable, and Yet while neutral tones dominate, bold accents individualised living make a statement. Vibrant yellows, deep purples and rich reds are used sparingly to inject energy spaces and character into rooms. These accents are items stand out. Artisan-crafted decor, bespoke furniture and unique artworks are gaining popularity, allowing homeowners to express their individuality and support local artisans and craftspeople.

Texture and materials Natural fibres like linen, wool and cotton are preferred for their comfort and sustainability.

They add a tactile quality to interiors, with rugs, cushions, and upholstery featuring these materials for a cosy, lived-in feel.

The trend of mixing materials – combining wood with metal, glass with stone, or textiles with ceramics – adds depth and interest to interiors. This approach celebrates contrasts and creates a dynamic, yet harmonious, look.

The interior trends of 2024 reflect a blend of sustainability, personalisation, and the innovative use of technology and materials. These trends underscore a move towards more mindful, adaptable, and individualised living spaces.

As we look forward, it’s clear that the future of interior design is not just about aesthetic appeal, but about creating environments that resonate with our values, meet our changing needs, and contribute positively to our wellbeing and the planet.

179

“Dreams was the first bed manufacturer to tap into the mainstream gaming market, at the end of 2022

Director of buying, Dreams

Dream Team Gold (Prescot)

One of the biggest trends right now is gaming, which we believe will only grow in popularity in 2024. Dreams was the first bed manufacturer to tap into the mainstream gaming market, with our gaming bed which we launched at the end of 2022. Since then, we’ve seen other competitors also enter the space, as they too recognise the opportunity within the gaming furniture industry.

We have continued to innovate and improve the features of our gaming beds over the last year, including upgrades to enable customers to control the bed lights from their smartphones, forward and backward connectivity, built-in chargers and console connectivity. We’ve created the ultimate tech set-up for any gamer.

We’re also seeing a real spike in interest in the connection between sleep and wellbeing at the moment – particularly among the younger consumer base. This has largely been driven through the rise of sleepcast apps and sleep wellness podcasts, and we believe it’s likely to gain momentum in the next year. Increasingly, we expect customers to opt for beds that help them optimise their health. For example, beds that monitor heart rate or recognise and minimise snoring.

What trends do you expect to see losing momentum?

A trend that we’ve noticed has lost momentum over the last year would be the boucle and ‘teddy’ types of fabrics. Demand for beds and furnishings featuring boucle has dipped since previous years, signalling the shift towards more natural and neutral fabrics, as I mentioned previously. Similarly, we’re noticing that velvet fabric sales are also starting to slow down.

The same can be said for rattan – we’ve noticed that the popularity of rattan peaks and falls in phases. Inspired by Asian furnishing, rattan has grown in popularity in the UK over the

X Rocker gaming bed

Fabio Perrotta

At Dreams, we recognise the growing importance of sleep and wellbeing, reflected through our bespoke Sleepmatch technology.

Sleepmatch helps customers find their perfect mattress in just three minutes – it works by mapping the body and movement, to find an ideal fit. We’ve now made our Sleepmatch technology available for all, with customers able to experience the service both in-store and online.

In terms of aesthetic trends, we’re seeing natural fabrics and materials back in style. In 2024 we will see a departure from brighter, more vibrant colours, with neutral linen and wood increasing in popularity. We know that white and magnolia have long been the go-to wall colours for UK households, including rental properties.

So, as customers become more concerned with sustainability and buying furniture to last, they’ll be on the hunt for natural tones and materials that complement this timeless colour palette.

last five years – however, recently, its popularity has begun to decline. Whilst we will continue to serve the customer base that loves rattan, we may offer fewer options in our range, to reflect the levels of consumer demand.

Talk us through one of your products or ranges that highlights an incoming trend …

Our Dream Team Gold mattress range taps into a number of incoming and growing trends.The first is provenance. Customers increasingly want good-quality products manufactured in the UK, using locally sourced materials. The range is manufactured by our expert bedmakers at our factory in the West Midlands, and incorporates wool fillings from our selected Black Country farmers.

The second trend is hygiene and antibacterial fabrics, something that has been at the forefront of the public’s mind since the pandemic.

Across the Dream Team Gold range we’ve used sustainable antibacterial fibres such as copperleaf and copper-infused foam which eliminate viruses, bacteria and odours.

The final trend is heat regulation. While heat has long been a prominent factor impacting sleep quality, 2022 saw the hottest summer’s day on record, reminding consumers of the significant impact that temperature can have on their rest. The Dream Team Gold range features a new Thermoswitch fabric, exclusive to Dreams, which uses liquid crystal technology to detect areas of the body that are overheating and respond with an instant cooling effect.

Its thermal colour means customers can also physically see the excess heat being absorbed from the body.

We’re really proud of the Dream Team Gold range, and it’s a great example of how we’re broadening our manufacturing capabilities and adopting new technologies to meet changing consumer demand.

180 PRODUCTS TREND FORECAST 2024/25 The future of textiles should be assessed from a compositional starting point, says Anja

Anja Bisgaard Gaede

SPOTT trends & business (and Heimtextil Trend Council member) Under the theme of New Sensitivity, textile transformation is the focus of Heimtextil Trends 24/25. Three approaches show ways towards a more sensitive world of textiles: the plant-based production of textiles; the support of textile cycles by technology; and the bioengineered use of natural ingredients.

Our focus is on innovations and changes in the

composition of textiles, in addition to aesthetic aspects. In this context, sensitivity means considering the impact on the environment when making a decision or creating a product.

Understanding how natural ecosystems work and prioritising balance as the default are key.

A sensitive approach to colouring methods is expressed by a dynamic yet subtle colour palette, created through natural pigments deriving from the earth, as traditional colouring processes are brought to the next level through innovative bioengineering technology.

The colourways for Heimtextil Trends 24/25 were inspired by natural colours deriving from avocado seeds, algae, living bacteria, antique pigments such as raw sienna, and bio-engineered indigo and cochineal. The high black component in most colours allows for widespread application and a greater variety of combinations. The punchy saturated accents enhance our senses as they lift our spirits. In contrast, the grounding neutrals in different shades of grey, terra and even dark purple allow for calmness and tranquillity.

“Sensitivity means considering the impact on the environment when making a decision or creating a product

Rebecca Leathers Head of retail, Snug

Snug’s Rebel in the limited-edition Spice fabric

“Shoppers are no longer playing it safe

In a sea of beige, more consumers are now looking for something colourful that reflects their personality and breaks the mould. MoM, we’ve seen an increase of +101% of people looking to shake up their living room with a colourful fabric, compared to +61% opting for neutrals, which just shows that shoppers are no longer playing it safe.

We recently launched a limited-edition Spice fabric as part of our Mild Gone Wild campaign, which involved challenging people to step outside of their comfort zone (but not too far) and

embrace colour in a mild, yet slightly wild way.

The three new fabrics – Sage, Moss, and limitededition Spice – have been extremely popular with our customers, again reflecting this newfound desire to be braver, and reaffirming Snug’s position as a market leader in this area.

Another furniture trend that is here to stay is modular. Sectional sofas and the ability to build a more custom, modular configuration to suit individual style and spatial needs is something that definitely isn’t going away.

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182 PRODUCTS TREND FORECAST 2024/25

Annie Conduit Product manager, Mattress Online

We are continuing to see huge interest in fabrics and upholstery textures that are visibly soft – not just soft to the touch – that allow consumers to create a cosy, comfy and inviting home aesthetic, with sofas, rugs and carpets in plush, soft fabrics that just invite you to curl up and sink into them.

In fact, ‘cosy living room interiors’ hit peak search popularity on Pinterest earlier in November, which is a strong indicator that demand for this aesthetic is going to continue this year.

This is, of course, nothing new – this trend started life as Cottagecore and Cosycore back in 2022, graduating to Comfortcore and Cabincore

Going into 2024/5, we are seeing online trends leaning towards natural and sustainable design.

There is a shift from fast-produced memory foam mattresses to slower, handmade natural products. Even in bedroom furniture, neutral earth tones and taupe colours are challenging the ever-popular greys and velvets.

Reece Liversidge, Mattress Online’s retail

assistant manager, adds: “In stores we’re seeing a lot of interest in fabric bed frames – in particular those with high headboards and matching footboards. Bed frames seem to be growing in popularity compared to divans for in-store customers. Mattresses with gel and cooling technology are on the rise in popularity within the stores too.”

in 2023, and we predict that this desire for creating comfy, cosy escapes from the outside world will continue into 2024, with boucle, teddy and velvet fabrics at the heart of this Soft Style trend.

In fact, boucle fabric has been so popular that our Winnie sofa collection in boucle upholstery includes a version for canine family members – because after all, everyone likes the feel of soft, cosy fabrics!

To amp up this trend, we forecast that people will heavily style their sofas with an abundance of scatter cushions and throws in plush fabrics to create the focal point of Soft Style in their homes.

Next up is Colour Minimalism. The popularity of neutral colour palettes is nothing new, with whites and creams, tans and natural wood tones being a staple of Pinterest moodboards and interior influencers’ Instagram feeds for some time now. #NeutralHome has a cool 1.1 million mentions on Instagram, and we’re forecasting a ‘don’t fix what isn’t broken’ approach to this subdued interior trend in 2024.

What is new, however, is that we will see more muted versions of a broader spectrum of colours – think sage greens, blush pinks, and Cotswold

blues. These colours won’t disrupt the overall neutral aesthetic of a room, but will merely add more breadth of tones and shades to draw the eye and act as more subtle focal points without shouting for attention.

This trend is perfect for indecisive decorators that don’t want to commit to a colour scheme in a bold way, or for those habitual renters who need furniture to work hard and adapt to new spaces as they take pieces with them from home to home. The resulting aesthetic is sanctuarylike, a calming and relaxing environment that promotes positive mental wellbeing through minimal design – extending to minimal use of colour, that doesn’t overwhelm the senses.

Signature Winnie sofa in boucle, an example of Soft Style

Ashleigh Ellis

Director of upholstery and furniture, ScS

Hypnos’ Hemsworth, a Mattress Online exclusive

“We are seeing online trends leaning towards natural and sustainable design

“This trend started life as Cottagecore and Cosycore back in 2022, graduating to Comfortcore and Cabincore in 2023 Full

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184 PRODUCTS TREND FORECAST 2024/25

Dee Fontenot Global resident style advisor, Wayfair

Our younger shoppers are predominantly interested in trend-led, space-saving and costefficient items. While trends remain important, we anticipate a continuous momentum in the shift away from homogeneity and perfectionism, with consumers moving away from the overly curated or homogeneous aesthetics depicted on social media.

One of our key trends forecast for 2024 is Creative Play. The desire for fun and lightness, with mood-boosting interiors, sees the continuation of the ‘dopamine dressing’ decor – our homes are a space to not only cocoon and comfort, but to express our creativity and embrace hobbies.

Rooms in our home often need to be flexible, with dual purposes for households – whether it’s a home office that doubles up as a space for virtual home work-outs, or a guest room that serves as a playroom for younger members of the family. As seen on leading makeover TV shows, ‘hobby rooms’ have become hugely popular, from knitting rooms to craft corners.

With a maximalist approach, the look marries playful shapes, bold colours and fun.

Outside of the Creative Play trend, consumers are making thought-out, intentional choices when it comes to their home decor – we’ve labelled this trend Intentional Living.With

what can be an overwhelming, ‘always-on’ lifestyle, driven by 24/7 news and social media, shoppers are seeking to spend their time more intentionally and meaningfully, with quality time with friends and family.

This translates to the design choices being made within our homes, with the continued rediscovery of the dining table for hosting dinner parties and memorable get-togethers, and shoppers looking to create calming, simplistic and comfortable living spaces to unwind and recharge.

With an unparalleled selection, at Wayfair we want to enable consumers to express their personalities without telling them what to do and like, but rather give them the confidence and permission to make their own rules.

“Our homes are a space to not only cocoon and comfort, but to express our creativity

Interior stylist, ScS

Our Curved Lines and Rounded Angles trend is an extension of Soft Style, which involves the use of fabric textures that are visibly soft, and the layering of these fabrics to create comfy, cosy escapes.

The rounded shapes we’re seeing come through, in not only furniture but interior design in general, lend themselves well to this soft

For an example of Regency-core, see the Lady Muck Collection, part of the Palmoa Home brand, exclusive to ScS

Victoria Foster

aesthetic we’re seeing become popular. A rounded edge is much softer on the eye than a sharp, angular corner.

Pebble shapes and wavy lines are rising in popularity, and the rounding off of sharp corners is coming through particularly strongly in sofa and seating shapes. This softening of all visible lines does create a more inviting seating aesthetic, communicating comfort through the eye rather than through touch.

A perfect example of this is our Living Margo Sofa, which has a classic angular and boxy shape, but has been softened with the rounding off of the armrests and the seat cushions, whilst the padded detail on the backrest creates multiple curved lines that define the top of the sofa.

Then there’s Regency-core. With TV programmes like Netflix’s The Crown and Bridgerton being watched by millions across the UK, it’s easy to understand how this pop culture trend of period drama TV escapism is bleeding into our home and interior style choices when we’re faced with such sumptuous and indulgent film sets.

The Crown – season six of which recently aired – has scenes set in both Buckingham

Palace and Paris, with a colour palette that juxtaposes rich, deep tones with modern neutrals, all accented by gold features. There’s definitely an appetite for bringing a sense of this luxury, heritage design into the modern day, combining the styles of different eras to create a space that is both opulent and cutting-edge.

The colour palette of this trend embodies rich reds, blues and greens, combined with warming creams and golds. Luxurious fabrics are just as key to this trend as colour, with velvet and sumptuous textures being at the heart of Regency-core. More is more when it comes to this trend, with a layering of textures, prints and patterns in rich colours creating a feast for the eyes.

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Where elegant design & craftmanship comedesign together!

Where elegant &

Where elegant design & craftmanship come together! together! craftmanship come

Contact: Contact: Contact: Contact: Contact: (0141) 632 632 1025 1025 (0141) (0141) 632 632 1025 1025 (0141) (0141) 632 1025 sales@torelli.co.uk sales@torelli.co.uk sales@torelli.co.uk sales@torelli.co.uk sales@torelli.co.uk 137 Shawbridge Shawbridge St, St, Glasgow, Glasgow, 137 137 Shawbridge Shawbridge St, St, Glasgow, Glasgow, 137 G43 1QQ 137G43 Shawbridge St, Glasgow, 1QQ G43 1QQ 1QQ G43 www.torelli.co.uk www.torelli.co.uk G43 1QQ www.torelli.co.uk www.torelli.co.uk

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186 PRODUCTS TREND FORECAST 2024/25 Newton extendable dining table

Elena Mellowes Head of buying, Oak Furnitureland

The cost of living crisis will continue to impact purse strings this year, with value remaining front of mind for many people. We’re increasingly seeing customers come to us looking for quality products which will stand the test of time and add style to their homes without overstretching their budgets.

With value continuing to be important, we expect to see the home play an even more important role as a social hub, as consumers choose to entertain at home over going out, with people looking for furniture that will support this experience.

“We expect to see the home play an even more important role as a social hub

We expect to see more ‘social seating’ – larger, open-corner sofas, which will take the central spot in a room. Dining tables with extending mechanisms will become increasingly important, as will upholstered dining chairs that encourage lounging and conversation after dinner.

We’re anticipating a subtle shift in colour and material trends, with a palette of new neutrals, moving away from greys into taupes. We also expect fabrics becoming more tactile and cosy, with boucles moving into soft woven fabrics in strong but liveable colours such as green, ochre and cobalt blue.

The minimal-luxe look is set to be a dominant look in 2024, blending softer finishes with texture and metallic touches for a premium finish. Mixed materials will still be relevant, but finishes will become matte, rather than shiny, while woods will become washed and low gloss. This reflects a desire from customers to continue to create calm, more refined spaces with comfort and longevity in mind.

What trends do you expect to see losing momentum?

We expect to see fewer minimalistic, all-white

spaces, as homes become more cosy, liveable and warm. We’ll move away from harsh, traditional straight lines into curves, arches and softer edges, for a touch of gentle modernity over brash maximalism. Across both design and colour palettes, customers are opting for style with longevity over personality accents, which can be more short-term trends. We expect to see a continued interest in long-lasting, high-quality furniture pieces over statement trend items, as people seek better value from their purchases.

Talk us through one of your products or ranges that highlights an incoming trend …

Our Newton collection is the perfect example of the new warmer, washed palette we will see become more popular. The more practical dimensions offer flexibility for hosting, and a quality solid wood design will become more aspirational as people opt for long-lasting quality.

The simple elevated leg and soft edges play into the soft contours trend we will see in 2024, whilst the stunning four-poster bed that converts into a standard bed by simply removing the posts allows customers to style their home up or down as it suits them.

Newton four-poster bed

If you’re looking to raise the bar with your shop floor display, look no further than the British manufactured range of Furnico products.

Our range of both traditional and contemporary styles, available in a wide range of eye catching fabrics, are sure to be a great addition to any shop floor.

Suppliers of handmade furniture to retail 01282 869888

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ukmanufacturing.orders@la-z-boy.co.uk

La-Z-Boy UK Manufacturing, Bradford House, Phillips Lane, Colne, BB8 9PQ

British Made

188 PRODUCTS LIVING

Makasi’s unique, sustainable style Supplying a diverse and extensive range of Indonesian fair-trade products including driftwoodstyle furniture, giftware and home accessories, Makasi Imports was founded by entrepreneur Daniel Unsworth in 2014, and has gone from strength to strength ever since.

“Keeping up to date with current trends is crucial

Dan has been in the furniture and home accessories business for 30 years, and still regularly travels around the world to maintain close relationships with manufacturers so that he can personally guarantee the quality and ethical production of Makasi’s range.

The company’s ethos is to supply great-quality wholesale products at affordable prices, enabling trade-only customers to make a profit. Makasi describes itself as a ‘people-first’ company – its products are made by small family businesses, mainly using recycled materials such as coconut shells, discarded wooden boats or teak tree roots, a process which enables whole trees to be used sustainably in the furnituremaking process, eliminating waste, benefiting the environment, and helping to support local communities.

Having started out with one main warehouse eight years ago, Makasi now boasts three large warehouse units on the company’s Surrey farm location, and a team of over 40 based in the UK and Indonesia.

As the company’s presence in Indonesia grows, Dan sees a growing need to give something back to employees’ local communities. On a buying trip to Bali this year, he and his wife Lisa visited a local school to donate some much-needed supplies, which were received excitedly by the children and staff.

Dan and Lisa found the experience humbling and were inspired to do more to help. So, after discussions with the headmistress, they will be returning this year with further donations of bookcases, books and beanbags, to create a quiet reading area in every classroom for the children to enjoy.

Dan attributes Makasi’s success to its ability to deliver high-end products within specified timescales, ensuring that each delivered piece is of the highest quality. The team also prodes itself on building strong relationships, with both suppliers and customers, recognising the importance of always listening to customers and regularly asking for their feedback.

Makasi carries stylish, driftwood-style stock of the sort that larger wholesalers often find difficult to source and reproduce, says Dan.Its range is constantly evolving to keep things fresh, ensuring that the business can always offer clients something truly unique (with over 150 brand-new products this season alone).

“Keeping up to date with current trends is crucial,” says Dan, “as is constantly investing in brand-new product ideas. Our products are designed to fit within any modern home or garden, with unique items across all products and styles.”

To access a trade log-in to view prices and place orders, interested parties can email their company details to info@makasiimports.co.uk. www.makasiimports.co.uk

Makasi Imports Ltd supplies the UK’s largest range of high quality, driftwood style furniture, home, giftware & garden products. With a warehouse full of UK stock at highly competitive prices, available on 48-hour delivery, why not try us out for yourself? If you would like a trade login to purchase from our website please email your company details to info@makasiimports.co.uk

www.makasiimports.co.uk

190 PRODUCTS LIVING

Alice

SIREN FURNITURE

www.sirenfurniture.com

“Be inspired to embrace ‘a new year, a new hue’, with Siren’s recently revealed tonal fabrics, rich in colour with a superior soft velvet feel,” says the FSC-certified designer and supplier of luxury upholstery.

Siren’s latest design development comes off the back of a number of milestones achieved in 2023, as the business continued to grow its independent ranges and introduced four exclusive collections, designed in-house and crafted in high-quality materials and fine fabrics.

Siren’s growing reputation as a trusted supplier is also evident in its notable long-standing partnership with John Lewis, with new partnerships to be unveiled this year.

Alba

Team expansion also reflects growth, with four newly appointed agents – Jayne Reynolds, Lianne Lacken Williams, Mark Davidson and Paul Ridgway – joining David Cobbe to further Siren’s commitment to customer service across the UK and Ireland.

Siren’s dedication to drive expansion and explore innovation in design and the supply chain continues into 2024, with a commitment to taking further strides towards responsible sourcing (without sacrificing comfort as standard) and “the provision of luxury to last”.

To mark the start of the year, Siren will showcase its upholstery collections at an open showroom event in Long Eaton’s Harrington Mills from 22nd-24th January. Visits are by appointment only – email sales@sirenfurniture.com to arrange a slot.

ORLA KIELY

www.thebrandedfurnitureco.com Orla Kiely has launched a brand-new collection following its most successful year yet. Boasting iconic ‘70s-inspired retro prints, the new collection features a vibrant range of sofas, footstools and chairs. Each piece is infused with a nostalgic charm, blending retro aesthetics with modern living.

Crafted with designer Orla’s artistic eye for vivid colours and prints, these pieces are designed to lend living spaces energy and style, offering rich, velvet sofas adorned with playful pops of colour, with mid-century-influenced footstools and elegant chairs destined to make a statement. Each piece has been carefully designed with inspiration from Orla’s iconic style and aesthetic, using high-quality materials and signature Orla fabrics.

The exclusive range, licenced by The Branded Furniture Co, has gone from strength to strength each year, proving its growing popularity with customers. The unmistakable collection is handcrafted by experts and backed by a 10-year manufacturer warranty.

The ‘Queen of Prints’ latest collection lands Instantly recognisable by its signature pattern prints and playful pops of colour, the Orla Kiely collection is now available for distribution.

Enquire to become a stockist enquiries@thebrandedfurnitureco.com

192 PRODUCTS LIVING

CAMELOT PICTURES

www.camelotpictures.com

MANDARIN ARTS

www.mandarinarts.co.uk

From Mandarin Arts’ diverse table lamp collection comes a light turquoise lamp decorated with outlines of golden feathers, raindrops and clouds, set off with a pale gold box-pleated faux silk, fully lined lampshade (pictured).

The majority of the supplier’s lamps are supplied in pairs, with two shades packed in one carton with two lamp bases. The colours available are blue and white, red, black, yellow, green, and floral patterns, some in just one colour, others patterned, with contemporary and traditional designs and in varying shapes and sizes.

Most lamps are held in stock, and Mandarin Arts also offers a cornucopia of ornamental accessories and gifts. The company can be contacted by calling 01873 812255 or emailing info@mandarinarts.co.uk.

Art manufacturer, contract framer and bespoke artworker Camelot Pictures is now proudly working with renowned artist Diane Demirci, and currently offering 14 exclusive lines from Diane, with more artwork to come this year.

“Head to our website and sign up for our newsletter to ensure you don’t miss the launch,” says the supplier, whose artwork is handmade in Nottingham using high-grade materials from trusted UK suppliers.

“Whether you choose from our range or order a bespoke picture, everything is made to order – just for you!”

Increasing efficiency in the warehouse Visit our new website

www.steelyproducts.co.uk Designed to work... Built to last CONTACT US Tel. 0161 702 7002 Email. enquiries@steelyproducts.co.uk Furniture show advert 188mm x 128mm x 4.indd 3

03/10/2023 08:34

194 PRODUCTS BEDROOM

Why Hypnos embraces Eden

Hypnos’ aims are closely aligned with the Eden Project’s

As the new year commences, many retailers will be introducing Hypnos’ latest mattress range, the Eden Project Collection, in their stores – but what exactly does the range comprise, and why?

Created in collaboration with the Eden Project, a global movement working with nature to respond to “the planetary emergency”, Hypnos presents three seasonal-turn, pocket-sprung mattresses, that employ ethically sourced, plant-based fibres – ideal for consumers looking to make more healthy and sustainable choices.

Designed to work in partnership with nature, these plant fibres, many of which can be found in the Eden Project’s biomes in Cornwall, have natural characteristics that help promote healthy sleep, and boast their own comfort-enhancing properties – durability, breathability, moisture absorption and thermoregulation.

The range comprises the Rainforest, Mediterranean and Wild Cornwall mattresses, which feature up to 13 plant-based materials, including new banana, orange and pineapple fibres. It also features an innovative soft seaweed-infused viscose sleep surface, which is claimed to release antioxidants and vitamins to the skin.

Newly sourced as an upholstery material for mattresses, the fruit fibres are made from the plant’s stem, creating a bast fibre that is bleach-free, lightweight, biodegradable, moisture-absorbing and durable. The range also features responsive layers of Talalay latex, tapped from rubber trees, which Hypnos says is seven times more breathable than foams or other latex products, and naturally mould-resistant, antibacterial, durable, biodegradable, and VOC-free.

Each mattress features Hypnos’ new 10-turn ReActivePro DUO pocket spring system, for “a luxurious, responsive feel”. Each spring layer engages separately, depending on weight and size – first the top layer, then the second, providing a graduated feel and cushioned support.

Hypnos is one of only a few carefully chosen licensing partners working with the Eden Project, a unique partnership which champions community support, sustainable living, education and product design. This collection will help generate revenue for the Eden Project and its mission to respond to what it calls “the planetary emergency” by respecting the natural world, protecting wild places and repairing damaged spaces.

Tracey Smith, commercial manager at Eden Project, comments: “We’re delighted to partner with Hypnos to create this unique and innovative collection that aligns perfectly with our mission to demonstrate that people are part of – not apart from – nature.

“We’ve recently undertaken a major rebrand to communicate our mission to encourage working with nature to respond to the planetary emergency, by respecting, protecting and repairing the natural world.”

David Baldry, Hypnos’ group MD, adds: “As we celebrate our 120th year, we are pleased to further strengthen our partnership with the Eden Project by creating an exclusive collection that encompasses our core values – inspiring people to create beautiful yet sustainable home spaces, and protecting the environment through the use of responsibly designed products.

“Hypnos has a long history of innovation and quality, and we are proud to continue to inspire and enable people to sleep more sustainably. Thanks to the carefully selected, natural plant-based materials that we’ve combined to create this collection, customers can be sure they will achieve a comfortable and restful night’s sleep, with the reassurance that integrity and wellbeing are also at the heart of what we do.” www.hypnosbeds.com

“Integrity and wellbeing are at the heart of what we do

Comfort with Integrity

™

Legacy Origins Collection Elegantly refined, expertly handcrafted mattresses that celebrate 120 years of British bedmaking heritage and expertise.

hypnosbeds.com Carbon Neutral | Inspired by Nature | 100% Recyclable

196 PRODUCTS BEDROOM

Mammoth and Airsprung enter a new era With the help of manufacturing partner Airsprung Group, healthfirst sleep brand Mammoth says it is back on firmer ground and taking its offer to the next level with its nextgeneration Comfort collection …

Mammoth Altitude Aura

“The fantastic reception from retailers and the growth in store placements tells you all you need to know about the end product

As the brand that brought Medical Grade foam and PostureCells to the mattress market, Mammoth spent much of the last decade building a reputation as a disruptor and innovator in the sleep market.

However, through the challenges of Covid-19 and the loss of a manufacturing partner, it was Mammoth that went through its own period of disruption, as MD Mike Hobson explains: “Every business in the furniture industry has faced challenges over the last three years, but few have experienced a rollercoaster quite as bumpy as Mammoth and lived to tell the tale.”

There is, however, a success story at the end of this particular ride. Despite a tough trading period, Mammoth returned to the Bed Show in 2023 with an eye-catching revamp to its flagship Comfort collection, which garnered not only the attention of the trade but subsequently resulted in a +40% expansion of shopfloor placements ahead of the winter sale period.

So, what has it taken to turn the ship around and get Mammoth back to where it feels it belongs? The answer lies in the strength of its growing relationship with Airsprung Group as its UK manufacturing partner.

“We wouldn’t be where we are today without the support and expertise of the team at Airsprung,” says Mike. “Their approach to innovation, testing and quality assurance perfectly complements our own, and their manufacturing credentials are second to none.

“Airsprung have provided the foundations on which we’ve been able to build our exciting strategy for 2024 and beyond. We fully understand the value they bring to the table, and their capabilities should give retailers genuine confidence and peace of mind.”

Paul Little, Airsprung’s commercial and sales director, comments: “Mammoth has always been a brand with incredible potential and a unique identity in the mattress market, thanks to its healthcare background and partnership with the Chartered Society of Physiotherapy. So, when the opportunity to manufacture for Mammoth came our way, it was an easy decision.

“The last few months have been incredibly hard work, bringing a new and fresh collection to the table at the Bed Show. But the fantastic reception from retailers and the growth in store placements tells you all you need to know about the end product. We are proud of what we’ve been able to achieve with Mammoth to date, and we’re looking forward to a strong 2024.”

One of the headline features of the all-new Comfort collection is the brand’s new IceClass cool-touch fabric, a thermoregulating textile designed to optimise temperature and keep the skin comfortable through the night.

Mammoth also launched an all-new Latex HyBlend mattress at the Bed Show. Combining Medical Grade foam, pocket springs and a newly created Medical Grade latex layer, the HyBlend is a sumptuous, breathable and pressure-relieving mattress “that needs to be experienced to be believed”, states Mike.

For stockist information, contact sales@ mammothuk.com. www.mammothuk.com

Mammoth 2.0 The next generation of Comfort has landed The new Mammoth Comfort collection combines market-leading health technologies with the most advanced materials to deliver a more comfortable and restorative night’s sleep.

Scientifically shown to improve sleep*

where participants:

Fell asleep 29% quicker

Experienced a 7% increase in sleep efficiency

Reported a 21% more enjoyable sleep

Independent testing* resulted in

47% Greater Pressure Relief

*See mammothcomfort.com for details.

Manufactured by

Ready to add a healthy choice to your shop floor, contact us today at sales@mammothuk.com

69% Faster Cooling

198 PRODUCTS BEDROOM

EASY REST BEDS

Easy Rest Beds is a proud holder of the Manufacturing Guild Mark

Based in Bradford, Easy Rest Beds, “one of the UK’s finest bed manufacturers”, was established in 1998, and says its name has long been synonymous with quality and innovation, thanks to its aptitude to incorporate modern technologies while providing a traditional sleeping experience.

A privately owned, family-run business, Easy Rest Beds prides itself on offering an easily customisable range of products: “Over the last 25 years we’ve done our research, to make sure that every customer has a comfortable and restorative night’s sleep, making regular investment in the R&D of new materials, processes and approaches, and creating a manufacturing legacy to be proud of.

“Quality and craftmanship are our priority, from which our customers are promised unsurpassed comfort and reliability.”

The manufacturer’s Barker & Finch range is the result of a careful manufacturing process executed by skilled craftspeople, and utilises some of the finest components and fabrics from around the world.

“Our range of Barker & Finch beds makes sleeping a pleasure, and resting a dream,” concludes Easy Rest Beds, which can be contacted on 01274 733743, or by emailing sales@easyrestbeds.co.uk.

Hybrid

SIESTA BEDS

ZoneX

Following the success of previous years’ editions, Siesta Beds will hold an open week at its Mulliners Works facility in Bordesley Green, Birmingham (B8 1BY) from 22nd-24th January, in line with the nearby January Furniture Show.

Understanding that buyers’ time is very precious, out-of-hours visits (by appointment only) are also offered, enabling professionals to to make full use of the NEC show.

“Those people who visit during the day will have the opportunity to view the manufacturing of products and be introduced to the office staff,” says Siesta Beds, whose showroom will

feature all the bedmaker’s new models, along with its popular core range, and other highlights including: the ZoneX range, which, through the use of zoned latex, offers a tighter zoning in the area where more support is required, in an encapsulated series comprising spring counts of 1400, 1800 and 2800; and the Hybrid Essential, a traditional pocket

spring with butterfly springs for additional edge support, with gel, memory and kinetic foam layers for rigidity, offered in 1000-, 2000- and 3000-pocket models.

“Siesta Beds’ comfort- and quality-assured range of beds is recognised for its quality, value and quick delivery,” concludes the manufacturer, which can be reached on 0121 773 9969.

SIESTA BEDS COMFORT & QUALITY ASSURED Est 1986

A Life Changing Choice

Visit our showroom 22nd/24th January 9am to 5pm By appointment to 8pm

MEDIZONE 2,000 SERIES ENCAPSULATED POCKETED SPRINGS WITH ENGINEERED MEDICAL GRADE FOAM FOR SUPERIOR SUPPORT GIVING A UNIQUE COMFORT Natural Bamboo Fillings Tencel Soft touch fabric Hand Tufted

Copper Latex Encapsulated Pocketed

Bamboo 3,000 Pocketed Springs

Mulliners Works 154 Bordesley Green Road, Bordesley Green, Birmingham .

B8 1BY. Email sales@siestabeds.co.uk

28th-30th Jan 24

Tel: 0121 773 9969 Fax 0121 766 7413

200 PRODUCTS BEDROOM Komfi Unity

GNG GROUP

www.gnggroup.co.uk

“Having joined GNG Group in summer 2023, my first six months have been something of a baptism of fire given how busy we are, both responding to ever-growing customer demand and also innovating our products to ensure we stay at the forefront of the sector, but it’s been extremely satisfying,” says GNG’s commercial director, Richard Gretton.

“We had a really successful 12 months of growth last year. As ever, we’ve kept a close eye on new product development, with our creative NPD team continuing to innovate to provide a selection of affordable options to meet the changing needs of the domestic market. Our agent team has also done a brilliant job of driving organic growth and generating a number of new account openings last year. We’ve also been boosted by the marked growth of our vacuumpacked Komfi Unity range, and the introduction of our new KomfiMed mattresses.

“KomfiMed marks another important milestone – with our heritage as an approved supplier to the NHS, we’ve developed a range which features supportive, medically proven foam, to give excellent spinal alignment and relieve stress on joints.

“We were proud that in KomfiMed’s first

showing, we were named finalists in the Bed Product of the Year category at the NBF Bed Industry Awards. This further demonstrates that the unique combination of medically proven foam, TrueGel technology and the use of sustainable materials such as Eco-foam is resonating with retailers. With nearly 100 floor models in place and on the way, we’ve a steady flow of repeat consumer orders coming in.

“Accredited as a carbon-neutral company, ‘green’ innovation remains a focus. We are always exploring new materials and methods, and strengthening our CSR strategy to ensure that sustainability is at the heart of how we manufacture, source and deliver. Our aim is to continue to increase the use of Ecofoam in

all our products, for both the consumer and contract markets, and to introduce new methods and machinery to limit any carbon footprint.

“Looking ahead, we have lots to come across multiple sectors, but all initiatives will be innovative, and have attention to detail and sustainability at their core. We are committed to offering great value and comfort to the consumer, and providing our retail partners with clear, simple messages. With significant new product introductions under way, we’ll continue to build our product and pricing architecture to deliver innovation and value, and further increase capacity and efficiency.”

To find out more, call 01924 950300 or email info@gng-group.co.uk.

For more information call us on 0330 113 9696 email sales@emporiabeds.com or visit our website and create your New Account, You place the orders and we do the rest, extremely easy and hassle free process.

www.emporiabeds.com/NewAccount Solid Oak

All models available in Ottoman/Storage beds Luxury Velvet

Solid Oak

Solid Oak

We offer a swift delivery service, dispatching goods directly from stock to the customer’s door within just a few working days. Working with a premium delivery company, we promise great service and very low damage/fail rates.

• Good stock levels • Full unique customer ordering portal • CSV product upload / Stock updates • Very low customer QC and returns rates • Full access to a customer marketing portal trade password protected • 1000’s of happy customer over the last 10 years

Full range of styles/colours on our website

• Booked in delivery service

Vogu

Medically Proven Foam

Naturally Cooling

Ultimate Support & Comfort

TrueGel Technology

Excellent Pressure Relief

Please contact your local agent for more information Chris Lester

All of Ireland.

Tel: 00353 87 7779993 chrislester2000@gmail.com

Edward Bacon

North West & East Midlands.

Tel: 07976 061173

edward.bacon@icloud.com

Graham Dickinson North East & Yorkshire.

Tel: 07734 853473

grehamd@aol.com

Alan White

Scotland.

Tel: 07733 883611

alan.arredi@btinternet.com

Jason Hillier

South East & East Anglia.

Tel: 07876 508913

rosethornagencies@outlook.com

Nigel Hillier

South West, South Wales & West Midlands. Tel: 07971 484550 PMS 354

PMS 5470

10 Year Warranty

Made in the UK

komfi.com A division of the GNG Group.

NHS Approved Supplier

www.gnggroup.co.uk

Email: richard.gretton@gng-group.co.uk Telephone: 01924 950 300

nigel@nhillier.co.uk

202 PRODUCTS BEDROOM

Simba’s three-step bespoke bed solution Simba’s commitment to providing the ultimate sleep experience has reached new heights, with the launch of the brand’s Design Your Own Bed collection …

“An unparalleled opportunity to create a truly personalised sleep space

Simba’s original, engineered Simba Hybrid mattress was built on data from 10 million sleepers – evidently, the sleep tech innovator is always keen to hear from customers, an when those customers requested more bespoke options from the bed frame collection, Simba responded with a compelling opportunity for those seeking a personalised and comfortable solution.

Recognising the importance of storage for customers, Simba enhanced this aspect of the product, providing four options for them to choose from. Simba has also showcased a selection of colours and fabrics, plus options for various headboards, to align with the customer’s aesthetic requirements.

All of this ensures that Simba’s Design Your Own beds line – a customisable range with over 500 unique combinations – not only meets but exceeds expectations and requirements, says the brand.

The Design Your Own beds collection is crafted in Yorkshire, in a long-established factory by a skilled and knowledgeable team, using high-quality, FSCcertified timber.

Available in UK single, double, king and superking sizes, customers can create the ideal combination to suit their interior tastes and space, selecting their bed frame in three easy steps.

There are four base units from which to choose, all equipped with platform tops, invisible linking bars and ‘glider’-style feet to protect the floor. For those who require storage, there are two-, four-, and 2+2-drawer options – available with the Melrose and Didsbury beds – plus an ottoman. For those who do not require additional storage, the plain divan offers a clean, sleek, minimal look.

Customers can then select from either premium or luxury floor-standing headboards. Premium headboards are lightly padded, and offer clean lines and contemporary shapes in the following styles – Hoxton, Wilmslow, Ludlow and Camden. Of the two luxury headboards, Didsbury has an opulent, buttoned, diamond quilt finish and cocooning side wings, while Melrose has an understated, minimal design with smooth, curved shaping.

The fabric selection is made from a choice of six tactile textiles in rich, colourful hues and warm/ cool neutrals to suit both current and classic interior trends. Fabric choices include: plush velvet; soft, moleskin-like, comforting chenille-style fabric; chic linen-like canvas; and an elegant tweed effect – all hard-wearing and easy to maintain.

Simba customers will not have to wait for their bed, with VIP, carbon-neutral delivery available in just 10 days. A specialist and experienced team will install the bed in a room of the customer’s choice, remove all packaging, and can take away their old bed for recycling.

With Simba’s 10-year guarantee and 200-night free trial, plus finance options available with 0% interest for 12 months, or 9.90% APR on up to 5-year plans, customers can sleep peacefully on their new purchase, says Simba.

Combined with its award-winning, engineered mattresses and sleep accessories, Simba’s Design Your Own Bed collection presents “an unparalleled opportunity to create a truly personalised sleep space, with custom flair, features and storage, along with the latest sleep comfort technology”, concludes the sleep tech innovator. www.simbasleep.com

T H E E N V I R O N M E N T A L LY TH E IE N V NAMTETNRTEASLSL Y FR D ILRYOM F R I WEI TNH D C OL MY F O RM T AA T T I T STCR O RE E S S W I T H C O M F O R T AT I T S C O R E Hall 5 Stand F40 COME AND SEE US IN

W W W. V EGA N - M AT T R ES S. C O. U K

THE WORLD’S MOST

5-STAR RATED MATTRESS BRAND

simbasleep.com We offer free delivery and returns, with a 200-night free trial and a 10-year guarantee.

You can also shop with 0% finance over 12 months.

Rest easy with Simba We’re experts in the science of sleep, and over a million customers have already trusted us to give them the best night’s sleep they’ve ever had.

TOP RATED

EXPERT SLEEP SCIENCE

AWARD-WINNING

250,000 five star reviews - more than any other mattress brand.

High-tech mattress based on data from ten million sleepers.

Proud winners of over 60 sleep industry awards.

206 PRODUCTS DINING

WOODMAN CHAIRS

www.woodmanchairs.co.uk

Woodman Chairs designs, makes and wholesales solid-wood chairs and chair frames for the retail, contract and hospitality markets – not only its own designs, but also bespoke to clients’ specifications.

And the company’s offer does not stop there – Woodman also offers tables, stools, component parts, chair legs, sofa and occasional frames and worktops to specific requirements.

All timber is FSC certified and reliably sourced, with a particular emphasis on sustainability and build quality. With good lead times, tailored MOQs and sensible pricing, Woodman can usually offer a practical alternative to making product (manufacturers) or easing planning and stockholding costs (retailers), which can often

be problematic if sourcing from the longer (less certain) haul that is the Far East and China, says Woodman: “We make and kiln our own oak, beech, ash, lime, walnut and pine, but other timbers are available to us.

“We do make a lot of chairs, and we would be delighted to talk about your requirements there – but you may well have a specific need that we could solve for you. If it’s solid wood,

or perhaps with veneered elements and fabric covers, or even maybe made up of bits that might otherwise make up a chair … well, if it looks like a duck and talks like a duck, then to us, it’s probably a chair! If you have a specific need, or want something different, start your journey by asking us if we can help sort your problem.”

Contact sales@woodmanchairs.co.uk or call 01884 841789 for more information.

The Furniture Makers’ Company the furnishing industry’s charity

SUPPORT FOR FURNISHING INDUSTRY PEOPLE Struggling financially? We’re here to help!

As the charity for the furnishing industry, we have been supporting the welfare of people working in the trade since 1903. We help furnishing industry people by providing financial grants and practical, useful advice.

020 7256 5558 07366 568 458 welfareofficer@furnituremakers.org.uk www.furnituremakers.org.uk/welfare The Worshipful Company of Furniture Makers’ Charitable Funds incorporating the Furnishing Trades Benevolent Association is a registered charity in England and Wales (no. 1015519) and a registered company (no. 02759359) in England and Wales

Supporting Furnishing Industry 1-2 page.indd 1

24/08/2022 16:01

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Year to there – Rhenus steps up

“The journey thus far has been nothing short of remarkable

“Our focus lies in delivering first-class quality and exceptional service directly to consumers, driven by our unique understanding of this final stage in the supply chain,” states Rhenus Home Delivery UK. “Since 2004, we’ve cultivated a culture of enthusiasm within the company that remains true to our family ethos. With our networks in 11 countries and three more national partner networks, we are the European market leader in the handling of home and living goods on the last mile. We transport around 7 million consignments every year, including furniture, white and brown goods, and fitness and garden equipment.”

Golden year Reflecting on the significant strides it made in 2022, Rhenus Home Delivery UK embarked on an ambitious trajectory last year, setting the stage for impressive growth and innovation. Building upon the foundation of the previous year’s achievements, the company continued to elevate its operations, foster employee development, and “revolutionise the customer experience”.

The commencement of the year saw the finalisation of crucial upgrades at Rhenus’ Magna Park facility, a new, 260,000ft2 facility in Lutterworth

Ashley Walsh

With over 18 years of experience in the UK, Rhenus Home Delivery offers an industry-leading, twoperson last-mile delivery service, which is consistently recognised for its excellence – and having made monumental progress in 2023, the fulfilment champion is all set for further growth …

which operates as an integrated CDC, enabling its team to pick and distribute using a JIT methodology.

In addition, this facility offers specialised storage solutions tailored to the needs of customers from a variety of industries.

Rhenus also launched its state-of-the-art training facility, The Academy of Excellence, which includes classrooms and showrooms staged to simulate a realworld home environment, including a bedroom, living and dining rooms, two-way stairs and an assembly zone.

“As part of our ongoing commitment and investment into developing and upskilling our employees, our dedicated training team has been delivering an array of courses,” Rhenus explains “Health & Safety, Microsoft Excel, Customer Service, Prince2 and tailored management courses, to name a few.

209

“As a company, we are passionate about progress.

Our technical trainer has recently become certified as a Category 4 Instructor through AITT (Association of Industrial Truck Trainers). This enables Rhenus Home Delivery to deliver internal and external MHE courses.

“At the facilities, our training officers have successfully trained all of our two-person delivery crews to ensure compliance with our five-star service standards.”

Point of contact As the year progressed, Rhenus Home Delivery UK remained at the forefront of innovation, introducing cutting-edge updates to its warehouse and transport management software delivery to facilitate nextday and JIT delivery services. This comprised two elements: the ability to plan jobs with a high degree of accuracy; and the ability of the system to intelligently plan routes throughout the day with minimal touchpoints from planners.

Furthermore, Rhenus introduced communication platforms such as WhatsApp to provide personalised and efficient delivery experiences. “By refining our communication methods over the years, we’ve minimised wait times and failed deliveries, while at the same time transitioning from dedicated delivery slots to choice-of-day delivery, and now offering next-day delivery, all contributing to an exemplary customer experience,” says Rhenus.

“Hence, we consistently maintain our stellar fivestar review rating on Trustpilot, supported by over 15,000 reviews, and our top-percentile NPS score of 81. The launch of our next-day delivery pledge marked a pivotal milestone, offering customers nationwide an accelerated and transparent premium delivery service.

“We are passionate about progress

Waste not “We also bolstered our sustainability efforts by collaborating with The Planet Mark to attain property certification for our Magna Park location.

This achievement underscores our dedication to minimising our carbon footprint, and reinforces our commitment to environmental responsibility.

“Our ongoing partnership with The Furniture Recycling (TFR) Group has seen us successfully recycle over 300,000 mattresses in just over three years – a collaboration that has enabled us to achieve a cost- and CO2-beneficial way of dealing with this difficult waste stream, by not only having the solution to the products’ end of life, but also moving with the evolution in supply chain requirements, and creating innovative processes to help customers deal with challenges such as increased rates of returns from online sales.

“Sustainable logistics remains a top priority as we strive towards a net-zero sustainable future. Indeed, we have a group-wide bid to become carbon neutral by 2030.”

Ashley Walsh as its new logistics director. Ashley came equipped with an impressive background from Ash Logistics, bringing a wealth of experience and expertise to the role.

“What adds a unique depth to this journey is the shared history and connections involved,” Rhenus explains. “Ashley’s long-standing relationship with our MD Vinny Riley and COO Lucie Riley, coupled with previous collaboration with Rhenus, laid the groundwork for this transition.”

On his experiences with the business thus far, Ashley says: “Rhenus Home Delivery UK embodies the essence of excellence and achievement.

“Upon my initial visit early last year, I was astounded by the dedication, meticulous planning and unparalleled ambition evident in creating a toptier home delivery operation in the UK. The decision to join Rhenus Home Delivery UK was effortless, driven by their outstanding commitment to delivering exceptional services.

“Since officially becoming a part of its incredible team in August, I’ve been on a journey, immersing myself in our operations and collaborating with dedicated professionals across the UK. I’ve aimed to not only maintain but elevate the high standards set by the Rhenus Group, aligning with our ethos of delivering nothing short of excellence.

“The journey thus far has been nothing short of remarkable, and I am excited to continue our journey of growth and success in 2024.”

New direction Last year, Rhenus Home Delivery UK welcomed

www.rhenus.group/uk/en/supply-chainsolutions/home-delivery/

210 PRODUCTS TRADE SERVICES

Chilli Pepper Designs turns up the heat There’s never been a better time to take the plunge into CGI marketing, says Neil Buckley-Jensen, founder and owner of Chilli Pepper Designs, whose award-winning visualisation work is informed by his own experiences of taking new products to market through his Indesign Furniture brand.

CGI by Chilli Pepper Designs

“We’re furniture people who just happen to specialise in customer service and CGI

How have your services evolved in the past year?

We’ve learnt a lot in the past year, as the newly discovered world of CGI has gone into orbit around the world – we’ve had to, as we’ve grown at such a fast pace, and others have attempted to copy our trajectory. We’ve invested in superior modelling software and interior styling within the business in order to better control all aspects of projects, so clients don’t have to get too involved in projects after conception – we take that pain away. After all, we’ve been commissioned to provide a service and an end product – we don’t expect Indesign Furniture customers to make their own cabinets!

Has your customer base grown much?

It’s continued to grow significantly over the last year, as it has each year since we began. This includes retailers, wholesalers and manufacturers not just across the UK, but globally. We generally don’t mention clients by name (unless they like us to), as we encourage our clients to enjoy and celebrate the fact that their imagery is so good that their enduser presumes it is actually high-class photography (although we do find most of our clients very proudly tell their end-user it is CGI, and we are often recommended by way of referral).

In all, we’ve become more streamlined, efficient, and yet far more customer centric. Our imagery continues to naturally evolve and get better and better.

In just three years, we’ve become a multi-awardwinning brand, producing world-class imagery.

Because of our working methods, we’ve also become far more cost-effective than many of our competitors, and especially so compared to traditional photoshoots. Clients are finding ours a far more profitable solution to imagery and marketing.

Are the industry’s traditional attitudes to CGI versus photoshoots changing?

Definitely. The evidence is compelling, and as such they have to, or risk falling behind. In the current economic climate, the business case for CGI is clear, when you look at the pressures of shipping costs, manufacturing costs, warehouse costs, etc. CGI gives you the opportunity to get ahead on marketing and start selling product before it has even left the factory.

With exhibitions looming, the need for an efficient, profitable way to market products during an economic downturn is huge, and CGI is the answer.

What’s the biggest challenge in conveying the benefits of CGI to prospective clients?

CGI previously had a bit of stigma attached. It’s been the elephant in the room, along with the old, “You can’t sell furniture unless the customer comes and feels it in person.” But online buying is forever growing, and we’re in the business of creating imagery our clients can use so customers don’t have to touch and feel their product.

Convincing clients that this can be achieved with CGI has been the biggest challenge. Those who have embraced it have seen the benefit – we knew it worked, as our furniture business’ growth has more than doubled on the back of our CGI. Getting others to believe the benefits and have faith has been tricky, but once they try it no-one goes back! We hold the client’s hand through the whole process, which enables trust to grow. When they see the final results, they’re generally frustrated they didn’t start with us sooner.

Why choose Chilli Pepper Designs?

We started life as a furniture company, and created a CGI company because there was an obvious need for us to obtain imagery during the pandemic. We’ve experienced the pains of sampling, creating adverts, finding photoshoot locations, taking time to design and style sets, and getting the photographers’ input, all while praying to the weather gods. Because of this heritage, we are more understanding of what a furniture client wants and needs from us. We’re more design and stylistically driven than our tech-focused competitors, which is why our imagery stands out.

We’re furniture people who just happen to specialise in customer service and CGI as well.

What’s in store for 2024?

Firstly, a great wall planner that we collaborated on with Furniture News. If you didn’t get yours with the December issue, please give us a shout and we will get one out to you. We are continuing to look for great talent to work with us at all levels as we expand our businesses, and, on the Indesign side, we have some exciting product launches currently in production for some major international clients. www.chillipepperdesigns.co.uk

YOUR YOUR YOUR SPECIALISED SPECIALISED SPECIALISED STORAGE STORAGE STORAGE PARTNER...

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WithWith Rhenus With Rhenus Rhenus Home Home Delivery, Home Delivery, Delivery, you you have you have a dependable have a dependable a dependable partner partner partner by your by your by side your side who side who takes who takes care takes care of care your of your of storage your storage storage andand distribution, and distribution, distribution, allowing allowing allowing you you to focus you to focus toon focus your on your on core your core business. core business. business.

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CONTACT CONTACT CONTACT US: US: US: HeadHead Offices Head Offices (Cheshire, Offices (Cheshire, (Cheshire, United United Kingdom) United Kingdom) Kingdom) Rhenus Rhenus Home Rhenus Home Delivery Home Delivery UK, Delivery Unit UK, Unit 7UK, New Unit 7 New Cheshire 7 New Cheshire Cheshire Business Business Business Park,Park, Wincham Park, Wincham Wincham Lane,Lane, Northwich, Lane, Northwich, Northwich, CW9CW9 6GGCW9 6GG 6GG Tel: +44 Tel: +44 (0) Tel:7745 +44 (0) 7745 540524 (0) 7745 540524 540524 Email: Email: gavin.boden@uk.rhenus.com Email: gavin.boden@uk.rhenus.com gavin.boden@uk.rhenus.com / alan.whitley@uk.rhenus.com / alan.whitley@uk.rhenus.com / alan.whitley@uk.rhenus.com Website: Website: www.rhenus-home-delivery.co.uk Website: www.rhenus-home-delivery.co.uk www.rhenus-home-delivery.co.uk

CGI - THE FUTURE OF FURNITURE EXHIBITIONS Do you still rely on exhibitions and expensive traditional photoshoots to sell your furniture?

There is a better way!

At Chilli Pepper Designs we create stunning interior computer-generated images that bring your vision to life, providing you with concepts and products that you can use on all your marketing material and platforms.

Get in touch - CGI is the future of furniture photography whatever the occasion

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The image in this advert is a CGI virtual model that we generated to prove it.

With our help you can instantly elevate your business whilst maximizing profit, minimizing effort, and focusing on what really matters – getting the word out there about your products! Sit back, relax, and let us do the work for you, bringing you into the future of interior design. Once you have experienced the immense power of CGI, you will never look back!

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DESIGNS

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214 PRODUCTS TRADE SERVICES

SATRA

www.satra.com With the rise in popularity in ‘multi-zone’ mattresses with a firm midsection but softer cushioning around the shoulders and feet, there is a need for testing and quality control that is appropriate for these products, says SATRA, which, in response to this need, has developed a new test protocol for mattresses, SATRA TP37, 9-Point Testing of Mattresses, which determines the force required to create an indentation in the mattress of a certain depth, measured at nine points on the mattress.

Unlike other test methods and protocols that specify a single indentation hardness measurement, TP37 requires nine measurements from different points on the surface of the mattress, taking into account any variations in cushioning and support throughout the mattress.

The furniture-testing team at SATRA has two mattress roller testing machines for carrying out this test, which are equipped with indenters that can apply a compressive force, and measure

and the indentation hardness value is calculated and reported.

This data will benefit anyone seeking a more technical or thorough assessment of their mattress’ properties, whatever its construction, says SATRA – for further information on this, or any other furniture test, contact the testing specialist at furniture@satra.com.

“As the FCA continue to focus on good customer outcomes, it must be demonstrated that any promises made at the PoS are backed up by actions when it comes to the point of need for the customer. With excellent call centre management and a team of technicians making over 120,000 home visits per year, and who are

highly skilled in all types of furniture, we have the ability to deliver these outcomes.

“No doubt 2024 will bring its own challenges, but we stand ready to meet them and support our clients with the attitude that ‘actions speak louder than words’, and we would be delighted to speak to you to show you how.”

Castelan’s Weston-super-Mare HQ

the depth of indentation wherever this force is applied.

After testing at nine points on the mattress, the mattress is ‘aged’ according to the customer’s requirements, by the movement of the weighted roller across the mattress for a set number of thousands of cycles. Repeat measurements are taken at the same nine spots,

CASTELAN GROUP

www.castelangroup.com

Stain removal is just one of Castelan’s areas of expertise

“Firstly, all of us at Castelan would like to wish you a very happy 2024, and we hope that it is also a prosperous and, more importantly, healthy one for all of us,” says CEO Martin Napper.

“2023 was another year of solid performance for Castelan, as we continue to demonstrate our ability to deliver the very best, compliant schemes to ensure that we are able to provide the best possible outcomes for your customer and a service that meets their (and your) expectations.

Trust has to be earned.

That’s why so many clients trust us, year after year, to provide: Compliant insured warranty schemes ‘First Year Liability’ service delivery Comprehensive Care Product ranges Commercial build and refurbishment To find out how we can help your business call our Business Development Team on 0330 024 0315 or email sales@castelangroup.com

Your customers love us too!

www.castelangroup.com

216 PRODUCTS TRADE SERVICES

Vita’s “revolutionary” foam solution At the heart of innovation, The Vita Group consistently pushes the boundaries of progress and sustainability in European flexible polyurethane (PU) foam solutions.

With an unwavering commitment to pushing forward on sustainability and circularity, The Vita Group has introduced a “revolutionary” range of foams under its Orbis brand, which it describes as “a groundbreaking evolution in flexible PU foam” …

“Orbis is not just a product, but a testament P to The Vita Group’s dedication to circular economy practices

Vita describes Orbis as “Europe’s first step towards circular flexible PU foam crafted, in part, from recycled raw materials, specifically sourced from postconsumer foam.

“Orbis is not just a product, but a testament to The Vita Group’s dedication to circular economy practices.

By converting post-consumer foam into this product, The Vita Group diminishes the need for landfill or incineration, fostering a holistic and extended product lifecycle. Orbis doesn’t compromise on excellence – it redefines it, by combining sustainability with maintained product performance.”

Vita adds that its strategy strives for a mindful approach to the company’s environmental footprint, but also upholds the high quality, durability and comfort for which traditional flexible PU foam mattresses and furniture are known.

Global commitment to sustainability The Vita Group’s commitment to global sustainability extends beyond just foam manufacturing. The

company actively collaborates with industry leaders to propel the world towards a low-carbon future.

It says that its environmental dedication is not just rhetoric, but a substantiated reality, as evidenced by several key initiatives: Validated emission reduction targets The Vita Group has set a global precedent as the first flexible PU foam manufacturer with independently validated emission reduction goals, courtesy of the Science Based Target initiative (SBTi).

Gold sustainability recognition EcoVadis, a globally trusted provider of business sustainability ratings, has accorded The Vita Group a Gold Sustainability Rating. This places the company among the top 3% of evaluated entities worldwide, underscoring its commitment to sustainable practices.

United for sustainable change Vita is a signatory of the UN Global Compact and Race to Zero initiatives, showcasing its commitment to driving sustainable change on a global scale.

Vita’s dedication to innovation and sustainability also includes embracing transformative partnerships and affiliations. Collaborations with industry giants bolsters its endeavours, helping propel the world towards a future with a net-zero impact.

Visit and explore the future “Embark on a journey into the future of sustainable furniture solutions with Orbis,” says Vita, whose website enables visitors to explore “a world where ingenuity and environmental consciousness converge, creating furniture that is not just exquisite, but also responsible. Join The Vita Group in shaping a sustainable future – one product at a time”. www.thevitagroup.com

Visit us at Furniture Expo 2024 and discover our ground breaking Orbis foam range!

Orbis™, Europe’s First Step Towards Circular Flexible PU Foam crafted in part, from recycled raw materials, specifically sourced from post-consumer foam. The main driver behind the development of Orbis™, and other sustainable foams produced by The Vita Group, is to create a circular economy. For Orbis™, this means preventing post consumer products from ending up in landfill or being incinerated, thus creating a fully circular product.

0161 655 2680

info@thevitagroup.com

www.thevitagroup.com

Creating Comfort, Delivering Performance, Enhancing Everyday Life

218 PRODUCTS TRADE SERVICES

Working towards a circular economy The Salvation Army Trading Company (SATCoL), is the trading arm of The Salvation Army, raising money for charity through nationwide reuse and repurposing schemes – and an intrinsic part of the company’s strategy focuses on climate change, the circular economy and reducing waste …

“Businesses can take steps to help close the loop for the circular economy, by simply making one donation at a time

SATCoL’s Furniture Reuse scheme has been designed to support retailers with a solution for their used furniture stock. As recent winner of a Drapers Disruptor Award for its future-thinking in disrupting the market, supported by a clear plan and strong purpose, SATCoL says it is actively working to help sustain the planet, one donation at a time.

“So,” asks SATCoL, “why should businesses become a corporate partner? Working together with retailers and organisations, the trading arm of the charity lessens the environmental impact by extending the useful life of products.”

SATCoL’s latest Furniture Reuse scheme calls for businesses to donate excess, returned, end-ofline and showroom sample furniture stock to be upcycled and resold in The Salvation Army’s 240 retail outlets. The profits raised from the resale of the donated furniture will be given to The Salvation Army to continue to support the work it does across the country, providing specialist support for survivors and potential victims of modern slavery, shelter for those experiencing homelessness, and much more.

The Furniture Reuse scheme prevents even more items from entering the waste stream, and is another way for SATCoL to support the circular economy and help businesses fulfil their CSR goals. Each year, SATCoL diverts over 250 million items to good uses, including over 62,000t of textiles. SATCoL’s operations team collects, reuses, reworks and recycles pre-used items, and gives them a new lease of life.

“Not only will customers leave The Salvation Army stores with upcycled furniture, but the effects of their purchase will result in both environmental and social impact,” adds SATCoL “In the last 10 years alone, SATCoL have donated over £80m to The Salvation Army to support their vital work across the UK. “Businesses can take steps to help close the loop for the circular economy, by simply making one donation at a time. It’s the perfect opportunity to be part of the change we would all like to see, and help to sustain our planet.”

To learn more about SATCoL, visit its website, or follow it on social media @reuse2repurpose. www.satcol.org

ADVERTORIAL

As a leading distributor of materials for the furniture making sector, our commitment to providing the very best customer experience, from enquiry to delivery, is paramount.

However, whilst it’s easy for us to say we consistently deliver a great service, it’s far harder to prove. That’s why we wanted our furniture maker and joiner customers to confirm it themselves.

S

o, we reached out to nearly 18,000 of them in the summer with a survey and it seems a huge majority think we do, with over 80% of respondents scoring us 8/10 or above for service, and a third of them giving us full 10/10 marks.

It’s a great testament to how we run the business, with many highlighting that these high scores were down to three key ingredients. As John McCaffrey, from Starbank Panel Products Limited, puts it, “We choose to trade with James Latham because of: the product range, the people, and the trust we have built over 40 years. They are an integral part of our supply chain and a partner to our business.”

Whilst it’s true, that we do possess one of the widest and largest ranges of timber, panels and decorative materials in the marketplace, it’s these other two things which set us apart from the rest. Some were kind enough to go into greater detail.

For example, Andy Hall, from Retail Furniture Ltd said, “James Latham’s knowledge of products is second to none. They’re always happy to help, excelling on accuracy and positivity, and going the extra mile to find and transfer products from other branches when they’re not immediately available.” Matt Kelly, from specialist joiner Plaey, added, “I love how passionate and engaged the staff are. It never feels like a sales pitch, more like a collaboration.”

These comments show just how important the ‘people’ element is towards great customer experiences.

Our talented and skilled team of materials and logistics professionals have considerable product knowledge, dedicated to assisting everyone and helping them make the right choices, from the longest-standing client to the newest customer. They will always go above and beyond to provide exceptional service.

The high levels of trust, which our customers have consistently flagged, arise from our robust and reliable supply chain which always keeps up with demand.

Our facilities hold over 75,000m3 of stock, and our fleet moves what’s needed when it’s needed day and night from our 13 strategically positioned UK and Irish depots. This means we can guarantee daily deliveries nationwide and, crucially, respond quickly to short-lead requests.

...over 80% of respondents scoring us 8/10 or above for service, and a third of them giving us full 10/10 marks.

As Matt Cox from SJC Bespoke Joinery Ltd confirms, “I would highly recommend James Latham to anyone. There are quick response times to emails for quotes and, if you have any queries about your orders, they’ll help you in any way they can. Delivery is always prompt too, and they will always help you go the extra mile for unloading, once unloading all the stock for me, in the pouring rain and covering it too.”

It’s this combination that has resulted in such positive feedback. However, we will not be resting on our laurels.

Achieving this level of customer satisfaction is not something that’s happened overnight, and is not taken for granted.

We’ve been in business for over 265 years and have invested considerable resources in these three areas. From the solo joiners to the largest contract

...a 24-point ‘Lignum Charter’ at all of our depots to ensure our customers’ needs are consistently met. furniture manufacturers, we value each and every client equally, helping them meet and surpass their needs, and constantly innovating to meet their evolving requirements.

To help us live up to our hard-won reputation and provide the best customer experience we can, we’ve gone further, embedding a 24-point ‘Lignum Charter’ at all of our depots to ensure our customers’ needs are consistently met.

From next-day deliveries (where required) to agreed response times for enquiries, increased operating hours, and enhanced expertise at depots with dedicated product champions, our charter is intended to deliver increased accuracy, best-in-class logistics, and continued customer satisfaction.

Ultimately, it’s all very well thinking you know what great customer service is, yet during these uncertain times it’s important to actually experience it.

Is your distributor living up to your expectations? Why not let us show you how we do things, so you can see if you’re missing out?

Visit: lathamtimber.co.uk/greatservice

watch the video

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220 PRODUCTS TRADE SERVICES

Creating healthier interiors with MDF

All MEDITE SMARTPLY products are made using wood from responsibly managed Coillte forests Infinitus Bespoke Interiors

Richard Baker Furniture

“There are sometimes concerns raised over the formaldehyde content in the glues used in MDF panels, which can deter designers and specifiers

Whether home or office, it is estimated that people spend around 80-90% of their time indoors, which means every building they encounter over their lifetime has a tangible impact on their quality of life, says MEDITE SMARTPLY: “As a result, there is an increasing emphasis on creating spaces that promote not only functionality, but also the holistic health and satisfaction of their occupants.

“To create healthier environments to live and work in, it is essential to examine the properties of the materials and products we use – and, understanding the vitality of healthy interior spaces, MEDITE SMARTPLY has developed sustainable products such as MEDITE CLEAR – a specialist, no-addedformaldehyde panel.

“There are sometimes concerns raised over the formaldehyde content in the glues used in MDF panels, which can often deter designers and specifiers from using them,” the panel specialist continues. “Although formaldehyde is a common, naturally occurring Volatile Organic Compound (VOC) found in very small, safe amounts in all natural things (including wood), it can sometimes present a problem if wood and wood-based products include formaldehyde resins.

“Since 2010, all MEDITE products have been tested and approved as being fully CARB 2 compliant, carrying all the relevant identification associated with the standard.

“MEDITE CLEAR has been developed specifically for use in environmentally sensitive interior applications, where formaldehyde emissions need to be kept to the minimum. MEDITE CLEAR is ideal for cabinets, display cases, furniture, fixtures and mouldings, and commonly used in environmentally sensitive interior applications such as museums, laboratories, art galleries and schools.

“Additionally, other MEDITE MDF products – PREMIER, MR and EXTERIOR MDF – were tested in accordance with EN16516 for VOC emissions, and were found to comply with the emissions limit

John Penny Joinery

Flexible, safe, and environmentally friendly interiors and furniture are now even easier to realise, thanks to MEDITE SMARTPLY’s new solutions …

requirements defined in BREEAM Health and Wellbeing section Hea 02 Indoor Air Quality.

“MEDITE PREMIER is a multi-purpose with excellent face properties, suitable for the thinnest laminates and surface coatings and a wide range of interior applications – while MEDITE MR and EXTERIOR are ideal panels for use in kitchens and bathrooms, thanks to their moisture-resistant properties.

“Furthermore, all MEDITE SMARTPLY products are made using sustainable wood that is fully FSC certified, and legally sourced from responsibly managed Coillte forests in Ireland. MEDITE MDF timber content consists of 40% wood logs and 60% of wood chips, a by-product from Irish sawmills. This gives furnituremakers and joiners greater peace of mind, and helps towards the sustainability goals of their projects.

“MDF also has excellent machining properties, which allows greater flexibility and creativity for carpenters, furnituremakers and fabricators. The wood fibres are pressed with the resin to make a homogeneous panel, which makes it easier to machine. The wood fibres also create a smooth surface, so there are far fewer imperfections, and paint can be more easily applied.”

Inspiration can be found on MEDITE’s exclusive MDF community site, MEDITE Makes It Real (www.meditemakesitreal.com). Those who sign up can share work, gain inspiration, and win prizes that will enable them to “build bigger and better with MDF”, says MEDITE SMARTPLY, adding that those who sign up will also receive a free gift. www.mdfosb.com/en/products/medite-mdf

FN [childrens furniture SATRA ad]_Furniture News full-page 05/12/2023 12:56 Page 1

Seriously fun, seriously safe SATRA tests children’s furniture, assessing products for potential hazards such as entrapment, mattress hardness and suffocation hazards, and dimensional requirements.

SATRA provides testing services for: • Cots • Cot beds • Junior beds • Play beds • High beds • Bunk beds • Child seating, tables and storage furniture • Changing units

For further information on our testing, please contact furniture@satra.com or visit www.satra.com

222 PRODUCTS TRADE SERVICES Emmiera Group’s West Midland-based HQ

EMMIERA GROUP

www.emmieragroup.com

Emmiera Group, formerly known as Homeserve Furniture Repairs, has completed its rebranding journey – a transformation marks a significant chapter in the company’s evolution, says CEO James Lane: “At the heart of this rebranding is our steadfast commitment to excellence in furniture repairs and furniture insurance.

“While our name has changed, our core values and dedication to providing the highest quality services remain unwavering.”

It is not only the business’ name that has changed – the rebrand represents an

for over 14 years, and its proficiency in furniture insurance has made this a significant growth area, and one that has proved invaluable to many customers.

“As part of our rebranding, we are also thrilled to unveil our new and improved website, which has been designed to offer an even better customer experience,” James adds. “We invite you to explore our website to discover the full range of services Emmiera Group now provides.”

Interested parties can find out more on stand 5-A20 at this year’s January Furniture Show.

The business strives to be retailer friendly, and to offer its customers high profit margins.

“Every step of our success is because we are unique in giving retailers what they want,” states Mattrescue. “We listen to their requests and adapt our mattresses to their requirements – keeping both them and their customers happy.”

Although the business is small, it has its eyes set on expansion, and says its eco-friendly services are being met with a warm reception.

“We listen. We learn. We talk – to you, the retailer,” concludes Mattrescue, which can be reached by calling 07753 746246 or emailing mattrescue@gmail.com/hambletonagencies@ gmail.com.

A selection of Mattrescue’s competitively priced recycled mattresses

expansion of its offering, with property repairs and commercial reupholstery and projects joining the core services in furniture repairs and insurance. “This strategic diversification presents a tremendous opportunity for growth, and allows us to extend our commitment to excellence and reliability to new sectors,” James continues.

He adds that Emmiera’s commitment to customer satisfaction is at the top of its agenda, with the entire customer journey benefitting from a palpable focus. The business has also been Financial Conduct Authority (FCA) registered

MATTRESCUE Mattresscue was created with the aim of bringing new life to old mattresses, by collecting end-customers’ old mattresses from retailers before recycling them (models are resprung and re-covered) for resale.

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CUSTOMERS EACH MONTH

VISIT OUR NEW WEBSITE Come and visit us on the 21st to 24th Jan 2024 at NEC January Furniture Show, hall 5 stand A20

224 PRODUCTS TRADE SERVICES Image courtesy Canva/alexroz

GUARDSMAN

www.guardsman.co.uk

Image courtesy Canva/Getty/relif

“Did you know that Guardsman were the first company to offer market-leading furniture protection plans – and that these plans have been expertly developed over the years as the market and consumer demand grows?”

As furniture care and repair specialist Guardsman enters its 109th year of trading, it is reflecting on its heritage, and successes over the past few years, and is feeling very positive about what is to come.

Commenting on successful partnerships, Lyndon Willshire, Guardsman’s commercial director, says: “Working with an A-rated insurer for the long term really puts us in a strong position with our retail partners. They fully understand our business and the direction we want to take it, and having a collaborative approach has allowed us to really unlock the potential for our business and for the retailers.

Having a strong and stable underwriting partner provides certainty for us, our retailers, and customers.

“As we leave the turbulence of 2023 and reflect on the year and the successes we’ve had, I firmly believe we are in a strong position for 2024 with exciting plans and developments for

the business, with the full backing of our parent company, Amynta.

“This would also not be possible without all the team pulling together – from the sales team out on the road training and supporting our retail partners, to the staff at head office working through the customer claims, and the networks out there at the coal face working hard to repair the furniture,” concludes Lyndon.

Guardsman wishes everyone a prosperous new year, and looks forward to growing and nurturing its retail partnerships in 2024.

“At the core of our collection lies a commitment to timeless elegance and sustainability,” states the Turkish fabric specialist. “Each fabric has been thoughtfully selected to embody a sense of enduring style, transcending passing trends.

From classic neutrals to bold statement, our fabrics reflect a balance of sophistication and versatility, ensuring that these fabrics seamlessly integrate into a variety of design aesthetics and sustainable living.

“Patterns have the power to tell stories, and our collection weaves narratives of tradition, modernity, sustainability, and everything in between. Whether you’re drawn to the timeless allure of damask, the contemporary chic of geometric designs, or the organic flow of

botanical motifs, our patterns are carefully chosen to cater to diverse tastes and preferences.

“In an era where sustainability is a key consideration, our new collection aligns with eco-conscious values,” Weavers explains. “We have made a dedicated effort to source materials responsibly, embracing ethical practices in the manufacturing process. Each fabric tells a story not only of style, but of a commitment to the environment.

“With our new upholstery fabric collection, we invite you to approach on a journey of design and sustainability. It’s more than a collection – it’s a statement of sophistication and commitment, a celebration of texture, and an inspiration to timeless elegance.”

WEAVERS

www.weavers.com.tr/en In the world of interior design, the right upholstery fabric can transform a space, elevating it from ordinary to extraordinary, says Weavers, which proudly introduces its latest upholstery fabric collection, a blend of textures, patterns, and colours that promises to inspire and enhance living spaces.

ARE YOU LOOKING TO JOIN A MAJOR FURNITURE BUYING GROUP?

* Leading UK Furniture Buying Group - Specialising in Upholstery, Cabinet, Bed, Bedroom Furniture & Accessories. * Established in 1990.

* Over 33 Years of Sourcing and Buying Experience.

* Sourcing Leading Suppliers from all around the World. * Offering the best products in all Furniture Categories. * Spring and Autumn Trade Shows featuring leading Suppliers – held at dedicated National Exhibition Centre in the Midlands. * Very attractive Rebate Scheme for all Members.

For further information on Membership and benefits please contact Jim Orr - jim.orr@minervafurnituregroup.co.uk

226 PRODUCTS TRADE SERVICES

SK FABRICS

www.skfabrics.co.uk

at every stitch. Additionally, our 210D/3 quilting thread will revolutionise your craft,” states the supplier.

Visit SK Fabrics’ website or call 07703 577722 for “a deal that marries precision and profit.

Elevate your creations, choose SK Fabrics – where success threads its way into every masterpiece!”

Registering to the FHIO means furniture retailers will sign up to a 10-point code of practice, showing their customers their commitment to them.

From the quality of the product to its aftercare processes, customer relationship management is the responsibility of the whole organisation, and should be led top-down, says FHIO, adding that there is no greater evidence that a retailer is putting the customer first than membership of an ombudsman scheme.

FHIO is the sector-specific scheme, and has been resolving disputes between consumers and furniture retailers since 1992.

Uniquely placed to understand the market, the consumer’s rights and how these can be applied practically to achieve a win/win for both parties, FHIO is geared to understand both perspectives and resolve disputes that arise, also providing training, data-led insights and advice to its members to help them get it right first time for their customers.

Photo courtesy Shutterstock/vectorfusionart

SK Fabrics promises “unbeatable” offers for any manufacturer seeking to redefine their bed or upholstery creations.

Its portfolio includes premium woven polypropylene base dust covers in king (107 x 155cm), long king (105 x 200cm), double (100 x 145cm) and single (96 x 198cm) sizes, as well as 1 x 500m rolls that promise “unbeatable quality

FURNITURE AND HOME IMPROVEMENT OMBUDSMAN (FHIO)

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The cost of living crisis is forcing everyone, as consumers, to still think very carefully about what they are spending and where, with data indicating a staggering -65% experiencing a decrease in disposable income due to rising costs, according to a recent YouGov survey.

Even those that do have the funds are still under pressure from increasing energy prices and the cost of essentials such as the weekly grocery shop. This means that retailers need to be more aware than ever of consumer priorities and the decision-making process when investing in big-ticket items such as furniture, says the Furniture and Home Improvement Ombudsman (FHIO) – adding that it is therefore,more important than ever that consumers trust in a brand and have confidence that their rights will be protected.

228 OPINION

Why our industry needs crazy thinking

By Richard Naylor

George Bernard Shaw once wrote: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself.

Therefore, all progress depends on the unreasonable man.”

Using this definition, many of the world’s leading entrepreneurs are decidedly unreasonable, and a few have even been called ‘crazy’. One of Steve Jobs’ inspirational quotes that stops you in your tracks and makes you wake up and smell the coffee is: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them.

“About the only thing you can’t do is ignore them.

Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

This quote is from a 1997 ad campaign by Apple called ‘think different’. Whilst I suspect the words were written by an advertising agency, Steve Jobs did narrate it, and I personally feel it is inspirational (if you get a chance, take a look at it at www.youtube.com/watch?v=mtftHaK9tYY).

The question I humbly ask is: “Do we need more ‘crazy’ thinking in the furniture industry?” My view is yes, we do, and here’s why.

Planet before profit The world is facing irreversible social, economic and environmental changes, and conducting business as usual is not sustainable. In essence, we need more crazy! It is unlikely that we, the human race, will be able to surmount these challenges without the engagement and (more-than-likely radical) restructuring of business and markets.

The current way of conducting business is based on a profit-before-anything-else philosophy. This concept was originally proposed by Milton Friedman in his 1970 New York Times article, which proposed the doctrine that ‘The Social Responsibility of Business is to Increase Profits’. Essentially, this approach promises social welfare by making a profit which leads to wealth creation, more employment and more taxation.

Out of the box? Unconventional? Sometimes it takes being different to make a change, says Richard (photo courtesy iStock/weareadventurers)

It’s not easy being green – but furniture businesses must face up to the challenge. In the sixth of an exclusive series of articles exploring the whys and hows of becoming a more eco-conscious furniture business, Richard Naylor, group sustainable development director at Hypnos, explains why businesses need to think differently if they want to bring about meaningful change …

Regrettably adopted by virtually every commercial enterprise over the last 50 years, this naive business model has created inexhaustible consumerism and corporate greed, and has given birth to the most shameful period of human history from a pollution, climate change and biodiversity loss perspective.

There should be a special place in hell for Mr Friedman!

The good news is that, if tackled in the right way, today’s crises will lead to tomorrow’s solutions – but we do need more unreasonable and crazy people. Our current models of reasoning need to be jettisoned in favour of new ones that can seem unreasonable when compared to contemporary thinking. Like it or not, the world is changing at a rapid rate, and we need to think differently.

Social entrepreneurs (and intrapreneurs) Allow me, fellow furniture professionals, to introduce (or re-introduce) you to the social entrepreneur

“Like it or not, the world is changing at a rapid rate, and we need to think differently

229 and intrapreneur phenomenon. According to the as-was Department for Trade and Industry, “A social enterprise is a business with primarily social objectives whose surpluses are principally reinvested for that purpose in the business or community, rather than being driven by the need to maximise profit for shareholders and owners.”

This type of business is founded, managed and driven by a social entrepreneur, and this type of individual has very specific characteristics: they don’t like discipline and ideology; they innovate products that are solutions to social or environmental issues; they jump in, often before being fully resourced; they believe in the power and opportunity of unconventional workforces; and they are healthily impatient and doggedly determined to take risks.

Is this you? Could it be you? Do you run or lead a furniture business and want to create more impact?

Well, please read on, and hopefully be inspired to make a change or difference!

By contrast, a social intrapreneur is an employee within an institution, be it corporate, public or nonprofit, that starts initiatives that focuses on social or environmental impact, while maintaining and moving the institution’s goals and mission forward.

A great example of a social entrepreneurial business is Harry Specter’s award-winning chocolates (www.harryschocs.co.uk). Pioneered by Mona and Shaz Shah to support their autistic son, this business’ purpose is to provide continual employment

and training to an autistic workforce. This is a business that wins multiple awards, makes money and provides a positive impact to society.

What can the furniture industry learn from this?

Does your business employ from the non-traditional employment bank, where specific talent is abundantly available? Reading this, could you consider adding this positive impact to your business? Could you go one step further, and conceive a new business model that has purpose at its core, that serves positively people and planet (and please remember, this is a robust business model, not a charity)?

Alternatively, why not encourage the intrapreneurs within your own business to put forward their ideas that push a positive social or environmental agenda which also supports your overall businesses goals?

Perhaps invite a Dragons’ Den-style pitching process from your employees to help incubate and grow a proposal. This has many business culture positives attached to it, as well as making crazy, disruptive ideas become real.

Why not cultivate the art of being unreasonable, and let your brand reap the rewards of becoming that innovative trailblazer? I think our industry would benefit from less status quo, and more #bemorecrazy.

I would be interested to hear from anyone who has ideas in this regard. Perhaps we can join forces and seed change for tomorrow’s marketplace?

“Our current models of reasoning need to be jettisoned in favour of new ones that can seem unreasonable when compared to contemporary thinking

www.hypnosbeds.com/uk

To outsource or insource?

In-house? Out-of-house? Which business functions should you insource, and which should you outsource? Steve Pickering, the ‘unorthodox’ CEO of fast-growing South East independent bed retail chain Sussex Beds, ponders the optimal balance …

Deciding whether to handle business functions in-house or outsource them is a crucial choice.

To make the right call, consider your unique circumstances. Many small businesses are founded by experts in their field, but may lack expertise in other aspects of running a business, leading them to outsource tasks for convenience.

Hands up – we’ve been guilty of this. However, over the years we’ve found that bringing some core functions in-house has been pivotal to our success. Some areas we now manage internally are: marketing, advertising, design and printing, giving us direct control over quality and process; bookkeeping and finance, enabling

us to align our financial strategy with our organisational goals and unique needs; and HR and people management, to respond quickly to changing needs, whether it’s hiring, training, or addressing concerns.

Some benefits of managing business functions in-house are: full control over the quality and processes; internal management allows you to align functions closely with your organisation’s strategic goals and culture, and tailor processes to fit your business’ unique requirements; in-house teams can respond swiftly to changes in the market, customer demands, or other challenges (you don’t need to navigate lengthy contract negotiations or co-ordinate

with external providers); they can also communicate more effectively, promoting collaboration and innovation (team members can interact more easily, leading to better problem-solving and creative thinking); and building expertise in-house fosters the growth of specialised skills and knowledge within your organisation.

Whether to insource or outsource should depend on a careful evaluation of your needs, resources and strategic goals.

In many cases, an approach that combines both functions can be the most effective solution. www.linkedin.com/in/stevepickering-unorthodox-ceo/

“To make the right call, consider your unique circumstances

230 OPINION

Ready, set, start again!

Photo courtesy iStock/viafilms

Even the most seasoned sales professionals could benefit from taking a moment to reassess the fundamentals of their approach, says industry training specialist, Furniture Sales Solutions’ Adam Hankinson …

By Adam Hankinson

Sometimes you’ve got to take one step backward to take two steps forward. Whether you’re trying to improve your performance at work, learn a new skill or hit a new personal best on the bike, the best decision in the short term might be to hit pause.

Going back to the start I was reminded of this a few months ago when I had to go back to ground zero with my running. I’d been moving further and more comfortably than I had in decades, but as I began to increase my distance above 5km, I suddenly found that I’d hit a wall.

A couple of months of physio, conditioning and stretching, and I found that I was once again able to put my trainers on and gradually start again.

The challenge of re-learning It made me think a lot about the parallels between physical training and sales training. A lot of salespeople, managers and owners alike feel that because they’re “selling well”, they don’t need to train.

It’s the same as me when I was running comfortably. It wasn’t until something went wrong that I felt the need to look at my technique and ask myself if there was anything I could be doing better.

For years as a salesman, especially in my early years, I never took a step back and asked myself: • Am I approaching every customer?

• Am I genuinely interested and engaged with them when I do?

• Am I asking poor, closed questions, when I could be asking thoughtful, open ones?

• Am I taking the time with every customer to crosssell or sell add-ons, rather than just snatching the sale from them at the first opportunity?

• Am I keeping the pipeline full with plenty of referrals and recommendations?

These, and a million other questions, are exactly what we should be taking the time to ask ourselves so that, even when we are performing well, we still have a few things in our minds that we are constantly focusing on improving.

In the same way that great athletes work on their conditioning, as salespeople we should never become complacent with our skill-set. It’s sometimes the most difficult thing to re-learn what we thought we already knew so well, but I haven’t met a salesperson yet who couldn’t stand to improve in at least one key area (and I include myself in that number!).

The key to exceeding your expectations Start by working through the handful of questions I’ve listed above and, rather than answering ‘yes’ or ‘no’, score yourself on a sliding scale of 0% up to 100%.

I assure you that, if you’re completely honest with yourself, you won’t be 100% on all of them.

That gap between your score and 100% is where the money is! Acknowledging our weaknesses and refocusing ourselves is sometimes a very painful thing to do, but in all areas of our lives there are improvements to be made that could hold the key to exceeding our greatest expectations. www.furnituresalessolutions.com

“It wasn’t until something went wrong that I felt the need to look at my technique and ask myself if there was anything I could be doing better

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232 OPINION

Delivering remarkable customer experience Why should furniture retailers focus on customer experience (CX)?

Here, Jonathan Creese, customer experience manager at growing Scottish retailer Gillies, looks at what it takes to lift customer service levels to something truly remarkable …

By Jonathan Creese

CX is the fastest-growing business discipline. There are many reasons for this, but two significant drivers are: customer expectations are rising – as customers, we compare experience with our most recent best experience, regardless of the company or industry; while customer trust is dropping in every market – customers no longer trust companies like they once did, but they do trust the opinions of their friends, family and colleagues.

Covid-19 altered many customers’ mindsets on how, who and where they bought goods and services from, which has been further compounded by the underperformance of world economies, leading to severe challenges for businesses in an evermore technological and globalised marketplace. This has resulted in many businesses asking themselves, “How can we deliver business growth and be differentiated from our competitors?” This has led many to adopt CX as a long-term business strategy, focusing on the customer journey, retention and loyalty, and improving company culture.

Thanks to my role at Gillies, I truly understand the complexities and challenges that face companies, particularly in this current economy – but we all need to ensure that we consider more than the functional components, and really appreciate the emotional elements of the customer journey.

Delivering CX excellence is not an easy task, but it should be an aspiration for any company who wants to develop a customer-centric culture and deliver world-class service. The ultimate goal of great CX is getting customers to recommend your company to others. To do this, companies must deliver ‘remarkable’ CX, which is all about going the extra mile for customers.

A good example of remarkable CX is when a company surprises and delights its customers.

‘Surprise and delight’ is a business strategy that seeks to attract and nurture customers by enhancing interactions with them and offering unexpected rewards, often referred to as ‘wow moments’. It is to exceed their expectations, improving their overall brand experience with spontaneous offers of kindness. Such strategies increase customer loyalty, which in turn leads to repeat purchases, larger basket sizes and increased brand engagement.

In order to launch ‘The Gillies Experience’, I facilitated CX workshops for the entire company –

over 200 employees from all areas of the business (sales, delivery drivers, flooring fitters, warehouse, customer service, admin, accounts, web and directors) to ensure that everyone understood that we all play our part in delivering CX. Many colleagues asked me, “What does a ‘wow moment’ look like?” There is no hard-and-fast rule on this – it could be adding a complimentary item to their order, or delivering an item ahead of when you said you would, or going above and beyond to get an item that was out of stock because you know your customer needed it urgently. In reply to my response, some employees flippantly suggested providing flowers or a bottle of fizz to every customer. Yes, this could be easy to deliver – but would every customer appreciate this? The most important aspect of this strategy is to ensure the ‘wow moment’, whatever it may be, is personal to the customer.

To help capture imaginations, I used the story about Eleven Madison Park, one of America’s most critically acclaimed fine dining restaurants (I will not spoil its story, I encourage you to watch Will Guidara’s TED Talk or read his book, Unreasonable Hospitality, which will blow your mind!). Eleven Madison Park set a new service standard, the basic premise of which is centred on going the extra mile for all customers.

So, I challenged Gillies’ staff to consider how, what and when could we deliver ‘wow moments’ that were truly personal to our customers.

One of our customer service advisors was resolving an issue for a customer and had developed a great rapport with them. During the final call, the customer divulged that he was going away to get married in the coming days. After the call, this advisor asked if we could do something special for them. She simply wanted to send a greetings card and a Gillies gift voucher, offering our congratulations. A week later, the customer called to tell us they were absolutely delighted by the gesture.

It was easy to deliver, but its impact was priceless.

Delivering ‘wow moments’ does not have to be elaborate or expensive – most of the time, customers appreciate the small things that matter to them, and the fact that we cared to listen and acknowledge.

Remarkable CX has such a positive impact on customers that they can’t help but tell people about it. www.gillies.co.uk

“Delivering ‘wow moments’ does not have to be elaborate or expensive – most of the time, customers appreciate the small things

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234 OPINION

Design protection and copyright uncertainty Fast-moving and competitive, the UK furniture industry demands constant innovation to meet the demands of an ever-changing consumer market – so designers therefore need to protect their creations from copyists, often relying on intellectual property (IP) rights to do so. But, how is this done, and should designers be paying closer attention to protecting their creations in the UK, post-Brexit?

Greg Carty-Hornsby and Amy Morris, from global IP specialist Marks & Clerk, share their thoughts …

Copyists are always on the lookout for an easy ride – but do contradicting rulings on furniture design rights mean it’s time to take a closer look at the role of copyright in the industry? (Image courtesy iStock/Raycat)

By Greg Carty-Hornsby and Amy Morris

There are many types of IP rights that might apply to furniture. However, perhaps the best known is copyright. From Ed Sheeran to Apple, copyright is never far from the headlines. Its ubiquity comes from the fact that it is easy to acquire (it comes into existence automatically), has a long duration (generally the life of the author plus 70 years), and, as we will see below, can be used to cover a wide range of works.

In a seminal case from 2019, known as ‘Cofemel’, the courts in the EU were asked to consider whether there is any limit to the type of works and creations in which copyright can subsist.

In a ground-breaking judgement, Cofemel established that copyright can subsist in anything that is the intellectual creation of its author – provided that the protected work can be identified with sufficient precision and objectivity. Copyright, then, is an extremely broad church.

With respect to the furniture industry, a recent EU case from the Swedish courts applied Cofemel to the famous Jetson chair by Bruno Mathsson. In this case, a furniture restorer had been reconditioning worn Jetson chairs by providing replacement cushions.

The court found that, not only did copyright subsist in the Jetson chair at large, but also in the cushions themselves. Accordingly, the restoration of the Jetson chair with the supply of new cushions was an infringement of both copyright in the chair and in the

cushions. Clearly then, following Cofemel, copyright in the EU is directly applicable to those operating in the furniture industry. This should be a welcome development for furniture designers looking to protect the fruits of their innovation and creativity.

Does Cofemel apply in the UK? However, the extent to which the Cofemel case sets precedent in the UK is unclear. In particular, UK legislation limits copyright subsistence to a narrow range of categories (sometimes referred to as the ‘closed list’). Works such as literary works, music, choreography, photographs, architecture and pieces of artistic craftsmanship are all capable of copyright protection in the UK. However, the UK lacks any form of catch-all provision of the kind established by Cofemel.

In fact, prior to Cofemel, the UK had developed its own body of case law limiting the extent to which copyright could depart from the statutory closed list. The pre-eminent case in this regard, Hensher v Restawhile, related to the design of a sofa. In this case, it was found that a sofa is primarily a functional item rather than an artistic one, and therefore a sofa could not be protected by copyright. Clearly, this body of UK case law directly contradicts the new approach adopted by the EU in Cofemel.

Cofemel was handed down before Brexit, and therefore, in principle, is currently binding on UK courts. Obviously, this is good news for furniture designers, as it brings furniture design squarely under the ambit of copyright, as confirmed by the Jetson case.

However, following Brexit, such precedent is only binding on the lower courts, with the UK Supreme Court and the Court of Appeal having the ability to overrule it. Furthermore, the recently enacted Retained EU Law (Revocation and Reform) Act provides a mechanism for the lower courts to refer points of law to the higher courts to determine whether EU-based case law should be overturned, thereby encouraging all UK courts to consider whether earlier EU decisions should in fact be followed in the UK moving forward.

Given the clear incompatibility of the previously settled position in the UK of a ‘closed list’ to the broad church established by Cofemel, it is entirely conceivable that, at some point, the UK courts will find the decision in Cofemel to be incompatible with UK statute, and revert back to the old ‘closed list’ system confirmed by the Hensher ruling. Of course, this would leave furniture designers out in the cold with regard to copyright protection.

What can be done?

In light of the uncertainty surrounding the applicability of copyright to articles of furniture, designers looking to mitigate this risk may look to other types of IP right. Patents and trademarks are two possibilities,

235 but these protect functionality and branding rather than visual aesthetics, making them less applicable to furniture design than to other industries. Positively, however, aesthetic creations such as furniture can be protected under industrial design rights.

Industrial designs come in many forms, with both registered and unregistered versions available. Like copyright, unregistered designs come into existence automatically and are therefore a popular right for designers to rely upon. However, unregistered designs present some significant limitations. In particular, term length may be as little as three years, and infringement can only be established if copying can be proved. Copying is a high bar, and is often difficult to establish decisively.

By contrast, registered designs last up to 25 years and do not require copying to be proved. Instead, registered designs are assessed on the basis of whether or not the infringing design provides the same overall impression as the registration.

Registered designs therefore provide a true monopoly right, and allow designers to catch a broader scope of infringements.

The utility of registered designs in the furniture industry has been consistently proven in court. For example, in the recent case of ASR Interiors Limited versus AWS Trading Limited, ASR’s registered designs in various articles of furniture were found to be infringed by copycat products offered by a competing company AWS Trading.

Because ASR held registered design rights for each item of furniture, they had a strong case for infringement without the need to rely on unregistered design rights or copyright. Without such registrations, ASR would have been required to prove that copying took place. Moreover, there would be a risk that, on appeal, a higher court could find that Cofemel should not be followed, leaving ASR without copyright protection. It is likely this would have been a much more difficult and costly battle, which may not have achieved the same outcome.

Conclusions Anecdotally, there still exists a reluctance on the part of designers, in all industries, to engage with design protection at the outset of the design process. Whilst copyright may provide designers with a psychological safety net, there are significant question marks regarding its applicability in the furniture industry in the UK. Interestingly, the furniture industry accounts for the second-largest number of registered design filings behind the fashion industry – but the value of design registration for furniture designs cannot be overstated. Successful cases (such as AWS, outlined above) prove that design registrations can be an invaluable tool for protecting creativity and innovation in the furniture space.

“There still exists a reluctance on the part of designers to engage with design protection at the outset of the design process

www.marks-clerk.com

Giving trade show audiences what they want All businesses want to maximise their presence at trade shows – but how many stop to think whether they’re actually delivering what their audience wants? Diana Mackenzie, owner of marketing consultancy Event Resolutions, which specialises in trade shows, shares her views …

Controversial idea – let’s stop dancing to the tune of our event sponsors and exhibitors.

Trade shows have changed very little over the years that I’ve been involved with them. Many are designed around keeping sponsors and exhibitors happy by delivering the best possible ROI. That’s fair enough, but it shouldn’t be at the expense of evolution. Attendee expectations are very different these days.

It’s our job to sell the changing face of events in light of what we – the seasoned experts – know about our audiences and their changing needs. We have so much insight to share with our exhibitors, but still we tread the same path.

We know, for example, that attention spans are much shorter than they were. It never was ideal to deliver death by Powerpoint, but it’s just plain unacceptable today. If an exhibitor or sponsor wants to take to the stage, they must be clearly briefed on what will get them the most attention. We need to guide them towards the new ways of delivering marketing messages at shows, and we need to create the right conditions for this to happen.

Think about different session formats. Vary the length of the sessions to keep things fresh.

I think it was Julius Solaris who recently issued a challenge to look out at your audience 10 minutes into any content session

(including the keynote) and see how many people have already been distracted by their mobile devices.

Introduce longer breaks between sessions to allow for networking and catching up with emails.

Less is more. Let’s not focus on cramming as many sessions into the programme because there’s a revenue expectation, or because that’s what exhibitors want. Let’s explore different ways to generate some of that revenue so we give our attendees time to catch up with their commitments while they’re with us, rather than feeling that they need to head back to the office. www.linkedin.com/in/dianalittle-aka-mackenzie-aa53a39/

“We have so much insight to share with our exhibitors, but still we tread the same path

236 OPINION

Add value by telling the right story What you say about your business matters – but how can you ensure it makes you stand out? Phillip KhanPanni, a member of communication and leadership training network Toastmasters International, shares some examples of how to switch up your narrative in a personal – and professional – capacity.

By Phillip Khan-Panni

What is the most frequently asked question in business? It is the one that is most often misunderstood. This inevitably leads to individuals and businesses giving the wrong answer. This hardworking question is, “What do you do?”

Most people assume that it means, “Tell me (or the group) what you do for a living.” What it really means is, “Tell me why I (or we) should find you interesting.”

It is equally important in a social context, and for the same reason. We all need to know what makes us interesting – it is our added value. If you don’t know your own added value, you’ll probably say the wrong things about yourself. Many business presentations fail because speakers tell the wrong story. They talk about what they do, not about the benefit they’re offering. The majority of elevator speeches fail for the same reason. Let me share some examples of people getting it wrong, and let you decide if you’re making similar mistakes …

You’re second class? Really?

I was asked to review the CV of a man in his mid-20s.

As it stands, the CV will fail. It follows an old-fashioned format, opening with his education – second class honours, averaging 67 % across all courses. Then his A levels and GCSEs. Whatever the intention, the term ‘second class’ is a definite turn-off. He’s telling the world he’s an average guy, fresh out of university, 67%. Unexceptional. Why look any further? In the bin.

In reality, this is who he is: a young achiever with a 2:1 in Economics and Political Science and a track record of excellence in a range of sports; numerate market researcher and proactive networker with conversational Spanish and an eclectic mix of work experience, including insurance, marketing and dealing with the public; personal attributes include advanced communication and social skills, admirable work ethic and exceptional integrity. That’s who he is.

He’s been saying all the wrong things about himself.

Margaret’s added value Margaret is someone else who needed help to get a new job. She was quite senior in industry and was badly shaken by being made redundant. All her job applications were being rejected. We met on Skype, and I set up a mock interview. I said, “Tell me about yourself,” and she ran through her job history.

I stopped her, saying, “Wrong story. They don’t care

where you’ve been. They prefer to hear where you can take them – how they will benefit from taking you on.”

I showed her the picture of two men holding up placards. One stated, “Hire me. These are my qualifications.” The other stated, “Down but not out.”

I asked her which was the more interesting person.

She picked the latter.

Based on her understanding of the point in that picture, I helped her to realise her own added value, telling her, “This is what you bring to the table. This is who you are, and this is what you tell them you are offering.” I rewrote her CV and coached her in handling an interview. She sent the CV to six companies, got five interviews and four job offers – all because she told the right story, and believed in her own added value. It’s not enough to tell an attractive story. You need to believe what it says about you.

Being distinctive In St Ives, we met an artist called Hilary Mayes. She asked me to help her with her leaflet. It stated: “Hilary Mayes, wildlife artist.” I said no, that’s the wrong story.

You are saying you are just another artist who paints wildlife. But you are better than most others.

I added one word to the front, the word ‘The’, to read: “Hilary Mayes, The Wildlife Artist.” What a difference that one word made! On the inside I added one sentence, “She captures the essence of the wildlife she portrays.” What had I done? I positioned her as distinctive and better than all the other artists who paint animals and birds. She had been saying the wrong things about herself. I gave her the right story.

In conclusion Finally, take a close look at the way you talk about yourself. Is it linear, it is formulaic, is it just plain ordinary? And is that who you really are? Are you defined by what you do, or by your added value?

Here are a few words of advice: identify what will induce people to deal with you rather than others; what is your added value?; don’t be linear (this, then that, then …); avoid using negative terms to describe yourself; above all, don’t define yourself by your job title – what’s the benefit of what you do? Together, these give you an excellent starting point for you to tell the right story about yourself and your business. www.toastmasters.org

“It’s not enough to tell an attractive story.

You need to believe what it says about you

N

Don’t get caught napping - buy from approved NBF members Our manufacturer members are independently audited to ensure, as far as possible, that they’re complying with regulations on flammability, cleanliness of fillings & trade descriptions.

Amongst other areas, we also look at their health & safety compliance, product safety incident plans and where obligated, their modern slavery reporting.

Compliance with all these areas of a business comes at a cost. So, if you’re offered mattresses or beds at prices that seem too good to be true – ask yourself why that is?

Talk to us about becoming a NBF Retail Champion - it’s FREE and you’ll get point of sale material and listing on our leading consumer website bedadvice.co.uk, enhancing your reputation and growing your sales.

Visit us at the January Furniture Show in hall 5, stand A30 to find out more.

To find out more about how the NBF can help you and for a list of NBF Approved members, visit BEDFED.ORG.UK

NBF-1964 January Furniture Show Advert_A4_D2.indd 1

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238 OPINION

Cybersecurity risks, and how to fix them With cyber attacks on the rise, many executives have ramped up their cybersecurity spending since the onset of the pandemic. However, research by cyber security specialist FoxTech has found that numerous industries are still at a significant risk of cyber attack, writes CTO Anthony Green …

By Anthony Green

Cyber crime is on the increase. Since the onset of the pandemic, cyber attacks on businesses have surged.

Even more worryingly, attackers are starting to move away from large corporations to focus on small businesses, which are seen as softer targets, but in many cases find it more difficult to recover.

Unfortunately, money spent on cybersecurity is not always spent in the right places, due to a lack of knowledge around the issue. This has left many companies who have invested in security measures still vulnerable to attack. To help, FoxTech has put together a guide to the top three cybersecurity problems we see in the companies we work with …

Buying products and forgetting the people Many business owners believe that the best ways to protect themselves against cyber attack is to buy and install the latest security products. However, far from offering infallible protection from cybercrime and malware, products such as endpoint detection, firewalls and anti-virus software should be thought of as tools which can be utilised by your security team, rather than an end in themselves.

You can have the best cybersecurity and compliance products money can buy, but without the staff and expertise to run them, you’re wasting your money. With cybersecurity specialists in high demand, it is not practical for the typical SME to have this expertise in-house – which is often why they are drawn to expensive cybersecurity products, when they could significantly improve their security using the products they already have, if only they had the skills and knowledge to configure them appropriately.

A recent report found that while 83% of UK companies have up-to-date anti-malware software, only 29% have all the National Cyber Security Centre’s recommended ‘cyber essentials’ in place to protect themselves from attacks. Most commonly missing are simple things like installing software updates and securely configuring laptops.

Many UK small- and medium-sized businesses could make significant improvements to the security of their system by engaging a cybersecurity firm as a trusted advisor, rather than relying solely on expensive software. Getting an expert on side can help companies discover where their current security controls are lacking, and develop the tools and business processes to put them right.

Lack of education around email protection Email is the number-one initial attack point for malicious cyber activity. Every company uses email, and many do not have sufficient email security set up, meaning attackers can easily gain access and send phishing emails, with the intent to steal information and carry out further attacks via ransomware, trojan horse installation or credential theft.

Alarmingly, only a single employee has to fall for a phishing email for an attacker to gain access to your company’s email. It is therefore essential for every business to take simple steps to reduce the risk of phishing and business email compromise: security awareness training for staff; two-factor authentication on email accounts; and secure configuration of your email service. Only 14% of UK companies perform security awareness training, even though the NCSC provides free security awareness training.

And what if a malicious email still gets through? If one of your employees falls for a phishing attempt, there is still time to avoid significant financial damage. Email accounts are often compromised weeks or months before the damage is done – with compromised accounts being traded on the black markets to the highest bidder who can monetise your account through ransomware, or impersonate your CEO to redirect a large payment. Careful monitoring by cybersecurity experts can stop the kill chain before the final payload is delivered – turning what could be a major disaster into a minor incident.

Not knowing your company’s vulnerabilities Of all the threats to business’ cybersecurity, the biggest is a lack of knowledge about vulnerabilities in their systems. It’s not that businesses don’t take their cybersecurity seriously, but that they don’t realise their current strategy is inadequate, until it is too late.

One of the only ways to learn exactly where the weaknesses are in your system (places where hackers could gain a foothold) is to get a cybersecurity assessment done by an independent cybersecurity specialist, who can scan for the same weaknesses that hackers are looking for. Identifying where you are vulnerable, before implementing a strategy to secure your IT systems, process and procedures from attack is the most reliable way to protect your business. www.foxtrot-technologies.com

“Attackers are starting to move away from large corporations to focus on small businesses, which are seen as softer targets

MATTRESCUE Ltd Bringing new life to old mattresses EVERY STEP OF OUR SUCCESS IS BECAUSE WE ARE UNIQUE IN GIVING RETAILERS WHAT THEY WANT WE LISTEN TO YOUR REQUESTS AND ADAPT OUR MATTRESSES TO YOUR REQUIREMENTS, KEEPING BOTH RETAILERS AND THEIR CUSTOMERS HAPPY RETAILER FRIENDLY WITH HIGH PROFIT MARGINS Double mattres 4ft.6 standard prices as an example Iona contract foam mattress £89 Skye mattress 13.5 gauge £60 Harris 1000 pocket, tufted and tencel cover £100 Lewis 2000 pocket, tencel cover £125 Everest 12.5 gauge, tufted £70 Nautilus crib 5, waterproof and flameproof £62 ALL OTHER SIZE MATTRESS AVAILABLE AT VERY COMPETITIVE HIGH PROFIT PRICES

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240

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Technical reports, guides and templates created by industry experts to support your business

Advertiser index Alpha Designs............................................ 15

Lebus Upholstery....................................153

At The Helm........................84-85,89,102-3

Lexmond....................................................115

Bentley Designs.......................................193

Long Point................................................... 25

BFM............................................................... 67

Makasi Imports........................................189

Bluebone....................................................107

Mammoth..................................................197

Breasley......................................................143

Materials & Finishes Show.................... 69

Buoyant Upholstery.................................. 45

Mattresscue..............................................239

Camelot Pictures....................................... 19

Maxi Mover.................................................BC

Carpe Diem Beds................................ 38-39

MEDITE SMARTPLY................................. 47

Castelan Group........................................215

MIFF.............................................................. 21

Chilli Pepper Designs........................ 212-3

Minerva Furniture Group......................225

CIFF............................................................... 23

Mlily.............................................................141

Core Products................................. 128,129

NBF..............................................................237

Dannells.....................................................113

New Trend Concepts............................... 83

Easy Rest Beds.................................... 58-59

Northpoint................................................... 57

Emmiera Group.......................................223

Orla Kiely....................................................191

Emporia Beds...........................................200

Protect-A-Bed...........................................163

FIRA.............................................................240

Qualita.................................................... 92-93

Forte............................................................117

Rhenus Home Delivery UK..................211

Furnico.......................................................187

SATCoL....................................................... IFC

Furninova/Conform.................................. 99

SATRA.........................................................221

Furniture Sales Solutions..................... IBC

Sci-Net Business Solutions.................111

Furniture To Go..................................118-21

Seconique.................................................116

Gallery Direct.................................. 63,78-79

Shankar......................................................135

Global Home.............................50-51,156-9

Sherborne Upholstery...........................171

GNG Group ..............................................201

Shire Beds.................................................169

Greenwood Retail..................................... 57

Siesta Beds...............................................199

Guardsman...............................................227

Simba Sleep.......................................... 204-5

H Living.................................................. 138-9

SK Fabrics.................................................240

Hanlin............................................................ 75

Sleepeezee................................................. 49

Harmony Furnishings......................43,181

Spring Fair................................................... 73

Heritage Furniture..................................167

Spring Furniture & Bed Show............... 27

Highgrove Beds................................... 175-7

Steely..........................................................192

Himolla......................................................... 97

Stroolmount..............................................233

Homestyle GB...................................... 126-7

Tamarisk.....................................................100

HUMZ..................................................... 132-3

Tetrad............................................................ 87

Hypnos Beds............................................195

The Bramble Co/Steven Shell............109

Iconography................................................ 95

The Furniture Makers’ Company.......231

IFD................................................................151

The Vita Group.........................................217

IFEX............................................................... 65

Think Rugs......................................FC,9,105

IFHS............................................................... 71

Torelli...........................................................185

Browse our technical reports, guides and templates created by furniture industry experts to support your business

Indian Hub........................................ 123,131

Vetigraph....................................................165

INDX Furniture..............................................6

Vidato..........................................................173

Jaipur...........................................................125

VIFA Expo.................................................... 68

James Latham..........................................219

Vogue Beds Group.................................203

January Furniture Show.............................4

Weavers......................................................183

JJ Vaillant...................................................... 77

Westbridge.................................................. 37

Our members gain free access to these resources as part of their membership benefits

Julian Bowen............................................... 55

Whitemeadow Furniture.......................101

Kelston House..........................................115

Wiemann....................................................122

Kettle Home.......................................... 30-33

Woodman Chairs....................................207

Kyoto.............................................................. 81

World Furniture........................................149

La-Z-Boy UK.......................................... 146-7

Yearn Glass................................................. 41

www.fira.co.uk/bookshop

PARTNER COMMENT OPINION 241

THE FURNITURE MAKERS’ COMPANY

Combating the cost of living crisis Mounting costs and growing debt means more people in our industry need help than ever – and help is on hand for those who know where to turn, writes Jonny Westbrooke, CEO of The Furniture Makers’ Company …

By Jonny Westbrooke

Over the past few months, there have been some concerning statistics released that paint a grim picture of the effect that the cost of living crisis is having on people’s lives.

According to Citizens Advice, one in four people in the UK (27%) are currently behind on at least one bill, with household debt – covering things like essential bills and benefit repayments – currently sitting at £22b.

Meanwhile, figures obtained by energy regulator Ofgem last summer show that energy debt has reached £2.6b – its highest-ever level – due to a combination of the rise in wholesale energy prices, and wider cost of living pressures.

While inflation has fallen in recent months following a run of interest rate increases, prices continue to rise, just at a slower rate than previously. Combine this with mortgage and rental payments increasing for many, due to said rising interest rates, and we have a situation that is leading to a desperate state of affairs for many.

Our charity has been supporting the welfare of employees in the industry, past and present, for 120 years (many industries have similar benevolent fund charities giving support to colleagues). As well as HR passing on details of anyone they know might benefit from our help, we get lots of referrals from other charities and organisations like Citizens Advice.

Over the past few months, we have seen a stark rise in applications, primarily due to the increase in the cost of living – particularly utility bills, which are becoming unmanageable for some people. We have also had several applications from people on mid/long-term sick leave due to complex physical conditions (and often accompanying mental health struggles).

The average grant we award is between £800£1000, which may not seem huge, but it can be a lifeline for someone with nowhere else to turn.

We also can act very quickly and can get a grant to someone who is in dire straits within a 24-hour

“Over the past few months, we have seen a stark rise in applications, primarily due to the increase in the cost of living period, provided the necessary due diligence checks are satisfactorily met.

For example, Jodie, a factory operative at a furniture manufacturer, got in touch with us after she was put on a compulsory reduced working week. This reduction in her hours resulted in a significant reduction in income at a time when Jodie was recovering from stage 3 cancer. After having to pay for repairs to her old car, Jodie was struggling to cover other bills and payments. We were pleased to be able to assist her with a one-off welfare grant, and are delighted that she has since returned to full working hours.

If you know someone whose financial situation has changed and is struggling to pay their bills, we may be able to help them with a grant. We can help with things like essential household items, essential household bills, funeral expenses, disabled adaptations, essential property repairs, disabled/ medical equipment, respite/convalescent breaks, general financial hardship and pre-tenancy costs and removal costs.

If you would like more information about the charity’s support, please call Jo Goga, welfare officer, on 020 7562 8528, or email welfareofficer@ furnituremakers.org.uk. www.furnituremakers.org.uk/welfare

INDUSTRY PARTNERS

“We have a situation that is leading to a desperate state of affairs for many

Women in

FURNITURE

Young Furniture Makers exhibition.

242 OPINION FEEDBACK

THIS MONTH, WE’RE ASKING …

What’s the best part of your job?

Enjoying the relationships with our customers and helping develop a strong business partnership Nick Williams (Sweet Dreams)

Providing opportunities to people and watching them grasp them, own them, thrive and grow as individuals Steve Pickering (Sussex Beds)

Being part of a collaborative senior team with a shared vision for developing the Siren brand and enthusiasm to directly influence growth, shape how we work, and actively explore and implement initiatives for positive change across all aspects of the business.

Andrew Kerr (Siren Furniture)

The flexibility of working for myself Brian Levitt (Brian Levitt Sales Agencies)

Daily decision-making that progresses all aspects of the business, resulting in a happy workplace for all Sam Jackson (Bluebone Imports)

Coming to work with the brilliant people we’re so lucky to have in our team. I also love reading the wonderful reviews we receive from our customers, especially those who’ve dealt with us for 40+ years.

It fills me with a lot of pride James Dunne (Prestige Beds)

Interacting with people towards a common set of goals Steve Warren (Sleepeezee)

Whether it’s spending time with colleagues, retail partners or consumers, it’s all about the people Jonathan Burrage (Hydeline Furniture)

Freedom, and the ability to travel to places abroad that most tourists wouldn’t see, often with great people from lots of different cultures Greg French (Westgarth Furniture)

Seeing great British brands move outside their comfort zone and succeed on a global scale, and the impact that has on their sales and profits (especially in the current climate) Jonathan Staker (Vanquish)

Doing a great job for clients Gavin Boden (Rhenus Home Delivery (UK)

Well, I’ve been in sales my whole working life, so there’s no better buzz than being able to offer a good product that people want to keep buying from you. No matter how big or small the deal/ negotiation is, I still get the same satisfaction. Good, old-fashioned human interaction!

Nichola Hornby Bell (Alpha Designs Upholstery)

It’s absolutely about the people. We have a fantastic team, and seeing them buzzing about what we’re doing is fantastic Paul Little (Airsprung Group)

Taking on more staff and watching them grow and develop with the company Tim Hobbs (Prestige Furniture Logistics)

The variety of the job is what gets me up in the morning – being the voice of the UK furniture industry, providing representation and a range of services that add value for our members, developing a range of market-leading benefits and co-ordinating trade events that help businesses grow and evolve, and representing our members at all levels with Government on issues like sustainability and training Phil Spademan (BFM)

Working with a wide range of lovely people, and travelling to meet customers and suppliers to build good relationships (plus I love the products!)

Carole Nolan (Gallery Direct)

Seeing that ‘lightbulb’ moment when your customer ‘gets it’ after you’ve explained the importance of a good mattress and how it’s the foundation of their quest for better sleep Jerry Cheshire (bed and mattress expert)

WE WANT TO HEAR FROM YOU! • Follow Furniture News on LinkedIn • Join us on Twitter @FurnitureNewsED • Contact the editor at paul@gearingmediagroup.com • For advertising and subscription enquiries, see p5

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