Furniture News #419 by Gearing Media Group Ltd

THE UK’S LEADING BIG TICKET SOLUTION

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“A veritable who’s who of go-to furniture suppliers and service providers, all curated by you

Racing car driver Dale Earnhardt stated that “second place is the first loser”. Well, unless it’s a twohorse race (let’s leave politics aside for now), I don’t subscribe to that view.

Yes, England didn’t win the Euros last month, but the team put on a sterling performance, securing yet another podium finish (which was much better than we might have hoped for, given those first few matches). And we’ve seen consolation prizes like this play out again and again, throughout a summer of sporting events, from track to field.

But whatever you think of a competition – and its results – nothing should detract from the winner’s achievement.

This month, I have the pleasure of unveiling our very own champions, the winners of our annual Readers’ Choice Awards. You’ve made your nominations and cast your votes, and the results are in – a veritable who’s who of go-to furniture suppliers and service providers, all curated by you.

And to the victors, the spoils. Their win reflects the esteem in which they’re held, the value and longevity of their partnerships, and the trust placed in them. Without exception, these businesses push the envelope, but they always take their customers with them. Read all about what this year’s winners did to secure your vote – and how they plan to live up to the industry’s expectations – in our bumper celebratory feature starting on p40.

Also this month, we look ahead to trade shows IFHS (p24) and INDX Furniture (p28), and reflect on some of the summer’s (non-sporting) events – our publisher Nigel Gearing reports from Dubai, where he visited the fast-growing Hive Furniture Show (p20), and we present the first of two reports looking back at the Manchester Furniture Show, which made its long-awaited return last month (p32).

It felt good to be back in Manchester Central with the team, catching up with old friends and making new ones, and I’m confident that this comeback edition will kickstart further demand for the much-loved fixture. For another taste of the action, take a look at our videos from the show floor on www.furniturenews.net/events.

Elsewhere, take a tour of The Conran Shop’s new showroom courtesy of head of creative Mark Upstone (p10), meet sales agency owner Paul Irwin (p16) and TCM Living’s Chelsea Appleford (p18), and discover the latest from the rolled mattress sector – including a glowing report card for this month’s cover star, Simba (p106). You’ll also find columns from our regulars, a summary of SATRA’s services (p121) and a snapshot of the trade’s favourite recruitment channels (p122).

We’ll be back in September with our annual Bed Buyer supplement in tow – get in touch if you’ve anything to share on that front.

Oh, and I have it on good authority that, as the host nations, it really is “coming home” in 2028 (win or lose) …

Paul Farley

8th and 9th October 2024

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Tapi softens Carpetright’s collapse

Administrators were appointed at Carpetright last month, and although Tapi Group stepped in to purchase 56 sites from the beleaguered retailer, saving 308 jobs, the remaining stores will be closed, and more than 1500 employees made redundant.

Carpetright, a subsidiary of Nestware Holdings, was founded in 1988. Headquartered in Purfleet, Essex, it operated 273 stores and employed 1898 members of staff upon administration.

Last month, the company revealed that it had been hit by challenging trading conditions, predominantly due to “changing consumer preferences and a drop in home improvement spending post-pandemic”. The business was also impacted by a cyber attack in April, which left it unable to trade for a period of time.

Zelf Hussain, Rachael Wilkinson and Peter Dickens of PwC were appointed joint administrators of Carpetright Ltd, and found a partial suitor in rival Tapi, which was established by Martin Harris, son of Carpetright’s founder Lord (Philip) Harris of Peckham, and a former director at the firm, in 2015.

PwC completed a sale of 54 stores and two logistics hubs to CWHP Ltd, part of the Tapi Group. It says that this transaction represents the best option available to generate returns for creditors as a whole, under “severely limited timescales”. A separate agreement was reached between Nestware and Tapi for the company’s IP and brand.

The administrators plan to retain employees at the company’s head office for a short time to support in winding down operations, adding: “It is with deep regret that 1018 individuals employed at sites which were not included in the transaction, and those providing in-home services, have had to be made redundant immediately on appointment. The administrators are working closely with the Redundancy Payments Service (RPS) to ensure that those affected receive their statutory entitlements as soon as possible.

“Tapi Group has shown a strong dedication to assisting affected Carpetright employees, by collaborating with other retailers to ensure their job applications receive priority and funding workshops aimed at improving employability skills. The administrators will assist in facilitating this.”

Orders placed with the stores not included in the transaction are unable to be fulfilled.

Joint administrator Zelf Hussain says: “The sale of some stores and the brand to Tapi has allowed over 300 jobs to be saved, and gives the Carpetright brand the chance to continue and flourish under its new ownership. However, it is deeply saddening that for the remainder of the workforce there will be redundancies. We are committed to helping those affected and will make sure redundancy claims are processed as quickly as possible. In collaboration with Tapi, we will assist in efforts to help individuals find new jobs elsewhere.”

Jeevan Karir, MD of Tapi Carpets & Floors, adds: “Our goal, initially, was to try to save all of Carpetright. We then turned ourselves to trying to save a number of stores whilst being mindful of how the competition authorities would look at any deal. So, we arrived at 54 stores and two supporting warehouses – all of which are exceptional, and that we’d be proud to have as part of the Tapi family.”

The company’s operations in the Netherlands and Belgium are unaffected by the insolvency proceedings.

Retailers must “double down” on diversity, says BRC

The retail industry must “double down” to make a meaningful difference on diversity and inclusion (D&I) says the British Retail Consortium (BRC), as its new report, launched in partnership with The MBS Group, shows that “there is still a long way to go until the industry truly reflects the communities it serves”, with women still underrepresented at most senior levels, a lack of ethnic diversity among boards and executive committees, and a lack of black leaders across the industry.

Tracking progress on diversity and inclusion in UK retail, the report shows that over a third of retailers have all-white boards, or all-white executive committees, and that women account for less than 40% of boards and executive committees.

However, there has been improvement, as more retailers are prioritising making their businesses

more inclusive. The majority (91%) of retailers now have a co-ordinated D&I strategy in place, compared to 76% last year, and 74% of these are now led by CEOs, compared with just 50% in 2021.

The report shines a light on D&I in the retail industry in 2022, looking at gender, race and ethnicity, LGBTQ+, disability, social mobility and age. It follows last year’s launch of the BRC’s D&I Charter, of which over 75 retailers are now signatories.

Helen Dickinson OBE, chief executive of the BRC, says: “It is time to embed inclusion into the culture of every business. Nearly 80 leading retailers have come together to sign our D&I Charter, promising every individual the opportunity to prosper. The will is clearly there but the industry must double down to drive the diversity outcomes we aspire to. Diverse businesses are more successful businesses.”

DFS has appointed Curry’s CFO Bruce Marsh as an independent non-executive director

David Phipp House Furnisher, based in Ferndown, is holding a closing-down sale ahead of its owner’s planned retirement

Saxon Furniture, a UK upholstery manufacturer, is now an Employee Ownership Trust (EOT), putting its direction in the hands of its 79 employees

Oak Furnitureland has cemented a lower Interest-Free Credit (IFC) offer, following trials which “delivered a positive uplift in sales”

Harrison Spinks has made the following international appointments: Lee Hinshaw as business development director; Ian Owen as sales director at Spinks; James Noble as export sales and development manager for Harrison Spinks; and EBIA president Geert Geerkens as a strategic consultant

Emma - The Sleep Company has laid off 200 members (18%) of its global workforce due to “operational challenges” and a marketplace that has proved “less favorable than expected”

Sofa Club opened its largest showroom to date last month, on Speke Hall Road in Liverpool

Breasley (UK) reports that Paul Groves has returned as sales agent for the Midlands

Guardsman commercial director Lyndon Willshire has retired, with the company’s Zeyn Kassam appointed his successor

ScS is no longer selling carpet and flooring, either online or in-store, reportedly due to a lack of market share gains – bringing its offer in line with that of its new parent company, Italy’s Poltronesofà

AP+, an end-to-end 3PL, storage and fulfilment solutions specialist, has appointed Darrell Loynes as sales manager

JYSK opened its first Sheffield store last month, on Queens Road Retail Park

Moroso’s founder Agostino Moroso, “a tenacious and forwardthinking entrepreneur”, has passed away

La-Z-Boy UK has pledged to plant a tree in return for each online review placed with Feefo, via the verified reviews provider’s Treefo initiative

MattressOnline has announced plans to open up to three new retail premises over the next year, fuelled by a six-figure funding package from NatWest

Dunelm ahead at FY end

Dunelm has reported strong sales growth in the final quarter of FY24 (the 13-week period ended 29th June), with PBT expected to be slightly ahead of current market expectations for the year, and the company-compiled consensus standing at £200m.

Sales grew by +5% in Q4, with good performance from both store and digital channels. The full year saw sales growth of +4%, driven by volume.

CEO Nick Wilkinson says: “Amidst ongoing consumer caution, our unrelenting focus on value and choice means the Dunelm proposition has continued to resonate with customers, and we saw both full-priced and discounted lines trade well during our summer sale period.

“Throughout the year, we grew sales and continued to exercise tight cost control in an environment of high inflation. Our strong gross margin performance means we now expect our

FY24 PBT to be slightly ahead of expectations.

“Going into FY25, we have a significant opportunity ahead of us. We are finding quality sites for new stores, and are increasingly confident in our smaller-format stores. We are also continuing to invest in both our digital offer and wider operations to support further market share gains. However, we will need to maintain strong operational grip given ongoing wage inflation.”

NBF survey highlights changing bed-buying

Local authorities are struggling with old mattress collections, bedsteads are enjoying a resurgence and foam mattresses overtake pocket springs in the popularity stakes – according to the 16th annual National Bed Federation (NBF) consumer survey of 1000 adults who bought a new mattress or bed in the last 12 months.

It found that just 10% of them had their old mattress collected by their local council, compared with 15% two years ago and 11.5% in 2023. But the industry is taking up some of the slack – 17% reported having their old mattress taken away by the company delivering their new one, up from 14% (although it was the over-55s who were more

Ecodesign

Mammoth has promoted UK MD Mike Hobson to COO, reflecting an expanded remit across the brand’s global presence

The Mansion House Bedding Company (Mattison Contract Beds, EPOC Handcrafted Beds and the Old English Bed Company) has appointed Andrew Thorpe (ex-Sleepeezee) as group sales director

Leekes’ annual Golf and Spa Day at The Vale Resort raised £20,100 for the NSPCC

habits

likely to opt for this, perhaps happier to pay for the convenience, says the NBF). A fifth still make the effort to visit their local tip themselves.

“Our annual survey of bed-buying habits sheds useful light on gradually changing behaviours,” says Simon Williams, the NBF’s head of marketing.

“Some of the statistics are a surprise – such as the current resurgence in popularity of bedsteads, or pocket-spring beds falling behind foam. Others confirm what we already think we know, or don’t alter much from year to year. All in all, we hope our members find the results useful for their own business planning.”

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Conran curation

The Conran Shop’s newest showroom, on Baltic Street in design-conscious Clerkenwell, showcases the brand’s furniture, lighting and lifestyle collections for B2B audiences – with the focus on bestselling designs and new launches aided by some clever presentational tools. Furniture News asked head of creative Mark Upstone for the details …

“We repurposed old fixtures to suit the new showspace, but in a way that made it feel new and fresh

Running by appointment only, the new showroom will act as the hub for the brand’s growing B2B operation in the UK and globally, welcoming trade and wholesale clients to view a product catalogue created by its own in-house design function, TCS Studio.

The brand says that, following the opening of its London flagship store in Sloane Square last September, the new showroom reaffirms its “dedication to distinguished design and revived focus on creating a product offering in line with its late founder, Sir Terence Conran’s legacy and vision to make exceedingly unique designs.”

A significant feature of the showroom is its awardwinning design collection, including the Delta Chair, Fold and Arbor sofa collections and Flo lamp, which are showcased on podiums on wheels throughout the space to facilitate a flexible environment in which product can be moved around to suit each client’s needs.

Mark says: “We wanted to create a versatile showspace that could be curated for each client who visits, whether that be an interior designer, architect, stylist or new wholesale partner. By adding digital screens to the interior scheme, we are able to present a layered experience to the client by weaving in deeper storytelling around the brand, product,

our designers and the processes, techniques and materials used to design our collections.”

The showroom will be updated on a regular basis with new season launches and key product drops throughout the year, and will also be used to host events for the brand’s trade, wholesale and VIP clientele.

The showroom, located on 16–22 Baltic Street West, and open from 10am-6pm Monday to Saturday (and noon-6pm Sunday) – sits within the same building as the brand’s new head office in Clerkenwell, which moved from Marylebone in April this year.

Here is what Mark had to say about the new location …

Can you share a little about your professional background, and your role at The Conran Shop? I joined The Conran Shop on work experience when I was 17 years old and have been working away ever since. As head of creative, my role covers various facets with regard to how we present ourselves as a brand – from store design in the UK and globally to photography, window schemes, store layouts and seasonal direction.

What inspired the new features/aesthetics?

Over the last few years, we’ve developed our store designs to comprise a strong focus on roomsets and the inspiration that they bring, showcasing the classic Conran Shop aesthetic and product in home settings. Alongside the roomsets, our lifestyle offering is displayed on white trolleys – a great vessel to show a wide range of different objects.

When working on the design for the new showroom, we wanted to replicate what we have done in stores but on a smaller, more curated scale, working with a carefully selected edit of key product. We took a sustainable approach and retained as much of our existing fittings as possible, rather than buying brand new simply for the sake of it. We repurposed old fixtures to suit the new showspace, but in a way that made it feel new and fresh.

Mark Upstone

Trolleys enable displays to be relocated to suit

What led you to create a flexible/modular layout? What’s its potential?

We wanted a showroom that felt lively and easy to accommodate visiting clients with various needs and purposes. The new showspace is a complement to our Sloane Square flagship – whereas the store is customer facing, the showroom is run by appointment-only, and with a strong focus on supporting our growing wholesale, trade and contract operations.

Whether it is a wholesale client coming to the showroom to see our new-season lifestyle offering, or a trade client interested in viewing our furniture catalogue for a larger project, it was important that we designed a nimble space that we could effortlessly customise to each client’s needs by quickly moving a few elements around, or bringing full roomsets together.

Additionally, for new product launches we can easily clear everything to solely highlight new design or collections. It will also be a great space for smaller events and pop-ups moving forward. It’s an incredibly versatile space.

What new technologies are employed in the showroom?

We’ve introduced a small-scale photo studio which sits next to the showroom, allowing us to create content in situ and at a fast pace. Having a photography set-up near the product and the place that all of our new samples arrive, we can swiftly create assets for various communications outlets including web, press and social campaigns.

Large-scale screens also feature within the showroom, to enable rich storytelling around product, and to communicate newness, events etc.

How does the Clerkenwell location in particular benefit the brand?

Clerkenwell is an important area for design in London, with many big brands, architects and artists having

a presence in and around the neighbourhood. It’s a unique and inspirational design hub which we’re pleased to now be a part of (and there is a lot of amazing places for food and drink around, which is a bonus!).

What’s in the pipeline in terms of events in the space?

We are currently presenting our SS25 collection to new and existing wholesale clients, and planning to host an event for our B2B audience during London Design Festival in September. We will also be looking at arranging smaller talk events with our designers, along with emerging talent from the creative sphere, in the new year.

What’s your favourite aspect/part of the store? Daylight! The space has great natural light, and for me personally, who worked lower ground in our previous office, it’s great to have a more scenic view!

www.theconranshop.com

“It’s an incredibly versatile space

Limelight’s material gains

Established in 1999, Limelight Beds is a bed wholesaler based in Barwell, Leicestershire, that offers unique designs, exclusive models, a de-branded catalogue, and plain packaging to support customers’ own brands. Despite suffering some setbacks at the start of the year, Limelight is now cultivating greener pastures, sales director John Conroy tells Furniture News …

What sets Limelight’s products apart?

Our 35,000ft2 warehouse services both online and bricks-and mortar retailers. We import bed frames from factories around the world that we have longstanding relationships with, and this allows us to have full confidence in our products, which is key as a wholesaler. A manufacturer has a lot more control over their factory, so we need to make sure we work with the right companies – and all our ours have been fully audited.

On top of this, we are forward thinking. We aren’t looking to jump on a bandwagon and follow what everyone else is doing, we want other companies to follow us. We’re always thinking about where fabrics are going, what shapes are coming into fashion (and what’s going out!).

Our big focus currently is looking at more ecofriendly and sustainable products, and space-saving models. We recently launched a new clic-clac sofabed that has a smaller base to allow it to be a sofa in its day-to-day use, and added hidden legs to support it when it needs to be a bed. We’re always looking to try something new.

What prompted Limelight to become FSC certified, and how straightforward was the process?

“The process to become FSC certified was a journey into the unknown for us

Our largest customer approached us to source an exclusive range of bed frames, and they wanted to follow through their company-wide sustainable sourcing strategy. The process to become certified was a journey into the unknown for us, as it was the first time any of us at the company had gone through it. After we approached a certification body, we found that the Chain of Custody was the best fit for our business, and despite a little anxiety over internal policy writing and training staff, we completed the whole exercise and had approval within three months.

What does it mean for your customers?

It shows that Limelight is taking sustainable sourcing seriously! It is quite a large initial investment to become FSC certified, and that investment continues annually, so we want to ensure that all our customers know that we have the capability to provide these standards, and we’ll make use of the certification where possible. We already have two product ranges launching this year with FSC wood used for all the wooden components, and the plan is to continue this strategy for all new product launches moving forward.

Does the certification reflect a wider ‘green’ mindset within the business?

It is the second phase of our sustainable sourcing journey. Two years ago, we started offering recycled fabrics on our Polaris catalogue range, and that now covers 16 SKUs in four velvet colours. It has been so successful that one of our largest customers has designed an exclusive range using the same fabric and FSC wood, which will launch later this year. Each bedframe sold from these products is now utilising up to 190 recycled plastic bottles that previously might have gone to landfill.

Has the business had to overcome any significant obstacles this year?

We had a very difficult start to the year due to the issues in the Middle East and the Red Sea being blocked. We had to postpone our stand at the January Furniture Show (JFS) as none of the products arrived in time. Even now this continues to affect us, as we’ve had to get used to different lead times from the Far East, so our ordering has had to adapt, and quickly.

Now we’re in the same boat as everyone else with shipping. The cost of freight is soaring, which is affecting all suppliers. The good news for us is that we have great stock levels, so we aren’t having to change our prices.

What’s in the pipeline?

After the very successful launch of our new sofabed, I would expect a new version, potentially in one of our recycled fabrics. We are also looking at several new fabrics, as well as some quite vintage looks, to see whether it may be time to resurrect the designs. Across our range, we’re looking at how we add more storage – whether that’s an ottoman, or drawers.

We’ll also be showing at the JFS next year as well as some of the regional shows, so we need some exciting new products for this.

That said, if we’ve learned anything from this year, it is to try and be prepared for the unexpected. Never in a million years did we expect a Middle Eastern conflict to be the reason we couldn’t get product in for a furniture show, so hopefully the next 12 months brings a bit more stability!

www.limelightbeds.co.uk

16TH  18TH SEPTEMBER 2024

Exhibitors

Located in the famous furniture town of Long Eaton, just one mile from Junction 25 of the M1.

View the latest collections from over 30 leading UK and International brands of Upholstery, Cabinet, Bedroom and Lifestyle accessories.

GETTING PERSONAL Paul Irwin

Having worked in sales across a host of retail and manufacture businesses – including roles for Buywell Furniture, DFS, G Plan Cabinets, Furnimport, Furniture Village, The Bedroom Village, Foxwood Furniture Co, Sofology and Meklar UK – the indefatigable Paul recently launched his own sales agency, PHI Agencies/ Wayside Living UK, and now plans to bring “world-class furniture and lighting to the UK market”.

How might a child describe what you do? Daddy, what did you do in the furniture wars of 2024?!

What’s the biggest long-term challenge you face?

At the tender age of 58, for me it’s remembering what I sell and do! In seriousness, I feel, with the demands of supply lines and the fluctuations in shipping, it’s ensuring I work with the correct manufacturing partners.

If you had 10 x your working budget, what would you spend it on?

My family and friends, and the odd customer pressie meal out

What would be the title of your autobiography? Confessions of a Furniture Salesman.

What does ‘work/life balance’ mean to you?

Everything. Sadly, when I was younger I didn’t really understand this, however as I’ve become wiser, I work now because I genuinely enjoy it and, to coin a phrase, “If you don’t work, you can’t party.”

Who’s been your most influential professional mentor?

I have to say Lord Kirkham (DFS), coupled with the late Tony Ashwell. I feel incredibly lucky that, as a 19-year-old boy, both of these furniture enigmas taught me so much about furniture – and also life.

What advice would you give your younger self?

Having been married four times and managed nearly 41 years in this trade … always remain faithful to your dreams! They really can come true.

What’s been your best day in business to date?

This one is very difficult, as I genuinely have many. In my retail career, being part of the DFS management team on the first day of the Paisley store opening, when we booked over £1m. In my manufacturing time, I think my first-ever NEC, and getting my first order. Thanks Neil Barker, I have never forgotten this.

What should everyone in our industry either stop or start doing?

Stop moaning, and start looking to the future.

What’s the biggest myth about our industry?

Oh, that it’s a cottage industry – that really revs me up. It’s a highly competitive, challenging and wonderful industry.

Where do you see the industry going in the next 5-10 years?

I genuinely believe bricks and mortar will continue to grow, mainly from the successful web companies. I would love to see UK manufacturing grow, and the chase to the bottom slowing.

What question do you wish we’d asked? How would you have answered?

Q. Why do you still enjoy the industry?

A. My answer is furniture, and the people, get into your DNA.

My dad Ronnie Irwin, a well-known and respected furniture agent during the 70s, 80s and 90s, taught me many things, but was never as happy as when we talked furniture – it just gets into your blood.

Paul can be reached via phiagencies@gmail.com or by calling 07730 357260.

“I would love to see UK manufacturing grow, and the chase to the bottom slowing

“My dad, a respected agent, taught me many things, but was never as happy as when we talked furniture – it just gets into your blood

60 SECONDS WITH … Chelsea Appleford

To mark its 60th anniversary, The Furniture Makers’ Company looked to the future by highlighting 60 of the industry’s most promising young professionals (aged under 35) through its ‘60 for 60’ campaign. To discover how they view the trade, Furniture News is inviting these rising stars to share their stories – this month, our quickfire questions go to Chelsea Appleford, head of product at TCM Living …

In one sentence, describe what you do … A multi-faceted role encompassing leading the brands’ range building, product and fabric development, gap analysis (based on product analysis, lessons learnt, pricing architecture, good/ better/best and trend), negotiation and supply chain for existing or potential retailers to result in growing a profitable portfolio of customers.

What makes you well suited to the role?

I have extensive buying and retail experience within upholstery in the UK market, both in volume and premium/luxury retailers. I have sourced and developed ranges that have had multi-million-pound turnover, which I’ve developed closely with factories worldwide from the UK to Europe and Asia.

My experience and passion for upholstery has inherently given me a strong commercial eye, as well as how to develop product according to price points and margin targets, strategy and the brief, whilst, importantly, not compromising on quality. With my buying experience, I can understand what the retailer wants, and can use my skill to support their growth. Having that product development experience allows a lot more flexibility with producing something a little different, and that can carry exclusivity.

How did you come to work in the industry?

I studied writing fashion and culture at university, and one of my modules included buying, forecasting and trend analysis, which really inspired me to want to work within buying. When I left university, I frantically applied for any role, targeting fashion head offices just as a way in, to see if I could somehow move across to get buying experience. I then got into Monsoon Accessorize head office and was able to gain some buying experience in childrenswear. I have to say, they are one of the best-structured companies I’ve worked for, being fast paced and on the ball, and really set the foundation of what good looks like for me.

An opportunity then came up at Harveys Furniture in upholstery, which I was successful in, and knew I could apply my experience gained throughout my university degree and experience in a fast-paced premium fashion head office, to the furniture world.

How has your career progressed since?

Within 10 years of being in furniture, I’ve progressed

to my role as head of product. With all of my positions, I’ve thrown my absolute all into every promotion that I’ve had. I’ve always been really hungry to succeed. I do like to deliver more than what’s expected through everything I do, and I believe that my experience, skill and commitment has got me to where I am today.

Where do you want to be in five years’ time?

Naturally, I’d like to have climbed the ladder a role or two (or three)! I absolutely love interiors and sofas, so an opportunity to also have something for myself would be amazing!

What’s been the biggest surprise in how the industry operates?

Not so much operationally, but the industry is incredibly small, everyone knows of everyone!

What does being named one of the ‘60 for 60’ mean to you?

It’s a real honour to feel part of shaping the furniture industry for the future. It’s a real achievement, knowing that my work is recognised.

What would you say to encourage others to join the industry?

You can be inspired every day! Particularly within the creative field of furniture, and seeing that piece that you’ve worked on appear on a shop floor or website, or in a magazine, and the turnover that’s generate from it. There’s so many elements in this industry that are exciting, and the opportunities you could be presented with are worth every bit of hard work.

Find out more about the ‘60 for 60’ stars at www.furnituremakers.org.uk/60for60

“There’s so many elements in this industry that are exciting, and the opportunities you could be presented with are worth every bit of hard work

Sleep, shows, sourcing and a special supplement

With the autumn shows lining up to deliver new product, September’s issue will point readers to where, when and from whom they can source!

Together with the latest in Bedroom, Dining, Living and Trade Services, it’ll contain the following special features:

· Retail Technology: the latest developments in this fast-evolving arena

· Autumn Furniture Show and Long Point previews

· Bed Buyer, our in-depth supplement, previews the Bed Show and celebrates the NBF’s members, suppliers and partners

The issue will be distributed at the Bed Show, Autumn Furniture Show and Long Point alongside its regular reach.

YOUR 2025 SUCCESS STRATEGY

5 ESSENTIAL WAYS TO MAXIMISE YOUR SALES AND PROFIT

• ADVERTISING – Most advertising does not work very well. If yours isn’t, stop wasting your money now. Don’t blame the media. Blame the message. Re-design your advertising in a benefits-orientated-style. Call Greenwood for effective copywriting and marketing know-how.

• PRODUCT OFFER – Be ruthless with your precious floor space. If a product or collection isn’t performing after being given a fair trial, then clear it and replace it with a faster selling line. Test and measure the selling potential (or not) of your goods in an accelerated Greenwood Sale.

• SELLING SKILLS - Get good at selling. Most retailers don’t employ a proper retail sales process for big ticket goods. The most successful ones do. Invest time and money in quality sales know-how. Call Greenwood to arrange an effective sales training course for your team.

• COMPETITION – Check your competition to find out what they are offering. Avoid all-out price wars. Out-perform your competition on the most relevant beneficial points including choice, quality, value and service. Call Greenwood to mystery shop your competitors.

• PROMOTION – Promote your business effectively. Every good retailer from Aldi to Harrod’s does. Consider using a Greenwood Sales Promotion to increase sales, turn stock into cash and win future market share, while protecting your profit at the same time. Call Greenwood!

FIND OUT MORE ABOUT GREENWOOD SALES…

Take a look at our website or call me now on 07771 700247 or, send an e mail enquiry, and I’ll gladly call you to discuss the exciting possibilities we can offer you, without obligation.

We are now booking Greenwood Sales right across the UK and Ireland for 2025 on a first come first served basis.

Book your sales event early to guarantee exclusivity for your business.

Why not find out more today? call Bernard Eaton on 07771 700247

UK & Ireland’s Leading Experts in Retail Sales Promotion sales@greenwoodretail.com www.greenwoodretail.com

Hive of industry

Hive Furniture Show (HFS), the Middle East and Africa’s largest international furniture exhibition, returned to the Expo Centre Sharjah, UAE from 21st-23rd May – and Furniture News’ Nigel Gearing took the opportunity to experience the fast-growing interiors showcase for himself …

By Nigel Gearing

“The event offered less traditionalstyle furniture than expected – instead, the accent was on the modern

The unexpected can often prove to be a pleasant surprise, and it has to be said that HFS 2024 fell into this category, with over 10 countries sharing their latest products with buyers from in excess of 50 countries – all of whom were looking for designled, inspirational ideas from across the show’s 15+ categories.

According to show organiser OMG Exhibitions and Conferences – which also delivers India’s IIFF, taking place in New Delhi from 12-15th December this year – many visitors attended all three days of the exhibition, in order to see as many of the 200+ exhibitors as possible.

Modern appeal

This was the fourth HFS to be held in Dubai, and the first that Furniture News has visited. The event offered less traditional-style furniture than expected – instead, the accent was on the modern, with cool greys on the fabrics, and stylish curves and accents on the cabinet and tables.

One such modern exhibitor was cinema recliner specialist Gulf Recliners, which also operates a showroom in Al Quoz in Dubai. Pictured to the right is its Silk set, available in chocolate brown or grey, and featuring a motorised recliner sofa set with adjustable power headrest (plus hidden cupholders in the arms).

Lighting and accessories were also well represented, with some major players in the market taking stands (and not so large or overbearing as to appear daunting).

Intercontinental interest

This is a truly international show, with Dubai acting as a central, easy-to-access hub for the IMEA region (India, Middle East and Africa), so what is on sale and of influence here seems very likely to end up all over this vast region.

HFS is also a relaxed, informal event, that gives buyers time to assess their options – a rare commodity nowadays. It helps that the team from organiser OMG runs the exhibition on a personal basis, keeping abreast of participants and visitors alike – they extend a warm welcome, and go to great lengths to nurture everybody involved.

“Hive Furniture Show has once again catered to the high demand for quality furniture, doubling its global exhibitor count to over 200 this year,” states OMG.

“The event made a significant impact on its targeted audience of big-box retailers and wholesalers.”

This year’s event reported an attendance of nearly 8000, led by visitors from the UAE, Oman and Saudi Arabia (Middle East) and Ethiopia, Egypt and South Africa (Africa). Local visitor attendance was catalysed by a series of roadshows across the region. If you wish to see what is on offer from the countries represented, then it could well be worth your while to visit HFS 2025, taking place next May. Until then, visit HFS’ website to discover more about this pivotal event.

www.hivefurnitureshow.com

“What’s on sale here seems likely to end up all over this vast region

Autumn Fair promises interior inspiration

The UK’s largest seasonal retail showcase for Home, Gift & Fashion, Autumn Fair returns to the NEC Birmingham from 1st-4th September, offering retailers the opportunity to shop from over 800 leading brands …

As the largest event for retail’s peak season, welcoming over 12,000 purchase-ready buyers, Autumn Fair promises to be an unmissable seasonal showcase for buyers looking to stock up their shelves. With a wealth of new products from various retail brands – over 30% of which show exclusively at Autumn Fair – buyers will not only discover the latest home decor designs, but goods from across 10 product sectors, including gifts, greetings, stationery, candles, beauty and wellbeing, accessories and fashion.

Visitors will discover homeware, occasional furniture, decorative accessories and gifts in Home, Living & Décor and The Summerhouse.

Offering high-end furnishings, style-led interior decor, accessories and gifts, The Summerhouse keeps a keen eye on emerging trends, sharing a curated showcase of diverse styles from Scandinavian and rustic chic to artisanal and quirky. Here, alongside products from brands such as Costa Nova, Que Rico and Cosy Homes, My Gifts Trade will launch new brands this September including Tokyo Design Studio, Dutch Decor and Hoii.

“Autumn Fair promises to be an unmissable seasonal showcase for buyers looking to stock up

Casa Verde, known for its long-standing heritage and collaboration with UK institutions such as the Royal Botanic Gardens Kew and the National Trust, will launch its AW24 collection, while new exhibitor The Otters Brook Collection will debut its collection of interior design products, which includes andcrafted ceramics, decorative tabletop pieces, wall art, featuresize mirrors, realistic faux flowers, and statement occasional furniture pieces that blend classic British living with Nordic influences and a hint of Chinoiserie.

Visitors to The Summerhouse will also find new collections from Chalk UK, One World, Tommy Franks, Deluxe HomeArt, Blooms by Samuel Baker, plus heritage favourites such as Hot Tomato, Bronte by Moon, Inis Energy of the Sea, and Edge Company.

Home, Living & Décor, meanwhile, will welcome hundreds of brands including Ancient Mariner, Aquarelle Lifestyle, Belltrees Forge, Bravo Lighting, Chic Antique, Febland, Flourish Home Interiors, Hill Interiors, Indra Importer, Inside Out, JJ Textile, Lows of Dundee, Malini, Quirky Barn, Trampoline, Tweedmill Textiles and Walton & Co. Luxury interiors brand Tommy Franks will present its designs at Autumn Fair for the first time, while Home and Haven, Luminous Lighting, Misty Looby Studio, Solwang Designs and Irest Online are new to the show

The newly formed New Business Pavilions are set to showcase growing brands across the show’s various destinations, offering visitors the chance to meet new suppliers and discover the latest launches – and those new to the show or not quite sure where to start will be able to join daily tours of the home and gift destinations.

This season, Autumn Fair is exclusively collaborating with online trade show Faire in order to bridge the gap between online and offline buying, promising access to unique products, simpler buying and exclusive show discounts.

Faire will help hundreds of exhibiting brands take orders on its platform from retailers attending the show, while helping retailers experience Faire’s online wholesale buying functionality. The collaboration aims to make buying inventory and connecting with brands more efficient and flexible, and Faire is offering an exclusive discount to Autumn Fair’s retailers to try it for the first time, with -50% off and free shipping on their first order.

www.autumnfair.com

Chic Antique

Tommy Franks

FURNITURE COMPONENT EXPO

www.fcexpo.co.uk

The second Furniture Component Expo (FCE), which will return to Telford on 19-20th March 2025, is fast cementing its position as the definitive gathering place for the entire furniture manufacturing supply chain, reports organiser BFM.

“With over 60% of the floorplan already booked, prime positions are vanishing quickly. Secure a spot at the centre of the action and connect with a highly targeted audience brimming with decision-makers.

“FCE delivers a concentrated audience – over 90% decision-makers – actively seeking the latest innovations in products and services.

More than half of this year’s visitors came specifically to discover or connect with new suppliers and source innovative products – FCE provides the perfect platform to showcase your brand and generate high-quality leads. And both exhibitors and visitors lauded the expo’s exceptional organisation, central location, and the calibre of interactions.”

Would-be exhibitors can choose prebuilt shell scheme booths for a streamlined

experience, or opt for open-space solutions.

“The team is here to help craft the perfect platform for your brand to shine,” states the trade association.

“FCE 2025 offers a focused audience, high-calibre leads, valuable networking opportunities, and the chance to establish yourself as a leader within the marketplace. Don’t miss out!”

Visit the show website for more information, or secure a spot directly through the exhibitor andsponsor enquiry form by visiting www.wkf.ms/3vsOeqI to receive a brochure.

Irish event reaffirms its intent

The Irish Furniture and Homewares Show (IFHS) returns to the National Indoor Arena, Blanchardstown from 25-27th this month for its 10th anniversary –and promises a bevy of Ireland’s top furniture and homewares suppliers, fresh awards, and good craic …

This year’s exhibitor roster features a diverse array of manufacturers and suppliers including Wiemann, Buoyant Upholstery and Lebus, plus Maxi Mover, Global Home Ireland, Wholesale Beds & Furniture, GIE and many more. Notable brands including Scatter Box and World Furniture are returning this year, along with an impressive array of first-time exhibitors including Sealy UK & Ireland, and Cófra.

“The latest trends and timeless classics on display from these industry leaders will confirm IFHS 2024 as a must-visit trade show for every furniture and homewares business,” says the show’s organiser.

In recognition of the industry’s leaders, the event welcomes back architect, educator, and broadcaster Amanda Bone as head judge for the Irish Furniture and Homewares Awards, which will be presented on the evening of the show’s opening day.

The awards are being delivered in a new format with a different entry process this year – entries are invited under three categories, as follows: Best New European Product; Best New Global Product; and Best Company Sustainability Initiative. All exhibitors are automatically entered into the Best Overall Product Display and Exhibition Stand Category,

“A must-visit trade show for every furniture and homewares business

which will be judged on-site by Amanda – while the Retailer’s Choice Awards for Best Supplier and Sales Rep of the Year are voted for by show attendees upon registration.

The evening will also see IFHS mark a significant milestone, as it celebrates 10 years in business.

“Since the beginning, the IFHS has continuously reinvested back into the event, creating a dynamic platform that not only showcases the latest trends in furniture, but also propels the entire Irish industry forward,” states the organiser.

“This year’s show is about creating an environment that unites industry professionals at all levels, forging connections, and catalysing collaborations – all while celebrating the 10-year journey that brought us here, standing as a testament to the enduring strength and creativity of the industry, and the exciting possibilities that lie ahead.

“Exhibitors and attendees will have the opportunity to join in the celebrations on the opening day. The celebration is not just a reflection on the past, but a pledge to the future. IFHS 2024 will reaffirm the event’s unwavering commitment to showcasing the excellence and innovation of the Irish furniture industry. Attend the IFHS 2024, where passion meets innovation, and the Irish furniture industry takes centre stage. Save the date!”

www.ifhs-tradeshow.ie

Think Rugs to unveil expanded offer at IFHS

As the season of vibrant design showcases approaches, Think Rugs is pleased to announce its participation in the upcoming IFHS – a prestigious event which marks a pivotal moment for the supplier, which is set to unveil its latest innovations and designs for the Irish market …

“Each rug we create is not just a piece of decor, but a reflection of a unique design philosophy that blends traditional craftsmanship with modern aesthetics,” states Think Rugs. “This year, our showcase at the IFHS is set to be a highlight of our ongoing mission to enhance living spaces with beauty and functionality.”

At the far, Think Rugs plans to unveil an impressive array of over 200 products. This showcase represents a significant expansion of its portfolio, highlighting the supplier’s dedication to diversity and innovation in design, it says: “Attendees will have the unique opportunity to explore a wide variety of rugs, each meticulously crafted to meet the aesthetic and functional demands of modern living.

“From luxurious textures to bold patterns, each product has been developed with the utmost attention to detail, ensuring that we offer something special for every taste and decor style. This extensive display not only demonstrates our capabilities, but also reinforces our commitment to leading the industry with creative solutions and high-quality products.

“Our commitment to innovation extends beyond product design

“We are excited to introduce nearly 500 new products to our brochure. Among these, our innovative washable rug ranges – Bay, Coral and Whisper – stand out, with their stylish designs and practical appeal. Designed for the demands of busy, modern lifestyles, these rugs are fully machine washable, ensuring they are as easy to care for as they are beautiful. This feature is particularly significant as it addresses the growing consumer demand for home decor that offers both style and convenience.

“But our commitment to innovation extends beyond product design,” continues the supplier. “We have invested heavily in our IT and automation systems, enhancing our operational efficiencies and customer service capabilities.

“These advancements enable seamless integration with our customers’ systems, facilitating smoother transactions and responsive service. Whether it’s handling inquiries, processing orders, or ensuring timely delivery, our systems are designed to meet our customers’ needs with unmatched precision and speed.

“We invite you to join us at the IFHS this month, where we’ll showcase our new designs and discuss how our innovative products can transform your space. Our team is eager to share insights into the creative process behind our collections, and offer personalised recommendations tailored to your style preferences and functional needs.

“Thank you for being a part of our story, and for choosing Think Rugs. We look forward to meeting you at the show, and to exploring new opportunities to enhance every space with our distinctive designs. Let us continue this journey together, discovering new ways to bring elegance, comfort and practicality into every home.”

www.thinkrugs.co.uk

Lyna Tidal

Why INDX Furniture stays on-trend

As the next INDX Furniture show approaches, Emma Rackley, director of Furniture and Home at the fair’s organiser, Associated Independent Stores (AIS), outlines the various ways in which the buying group’s partnership with trend forecaster and consultant Scarlet Opus is impacting its members’ business, with the power of foresight and trend intelligence driving commercial success …

By Emma Rackley

It is understandable to assume that trends are ‘just part of the process’ of product development. However, through our partnership with Scarlet Opus, we have learnt how they can radically revolutionise an entire independent retail business.

Take the time to invest in trends, and this can quickly impact many areas of a retail business – from product sourcing to marketing, the retail experience, inventory management and the overall customer experience.

The team at AIS have teamed up with Scarlet Opus to support this trend approach, and as part of our service to our members we now help them anticipate future consumer desires, help them to stay ahead of the competition, and help deliver sustainable success. We take great pride in knowing that our member base – already brimming with the highest quality retailers –have that additional support from us, to maintain their pre-eminence.

Our AIS category managers are now armed with detailed trend analysis, using it for sourcing and supporting our independent retail members – knowing that decisions are made on a robust understanding of current and future customer preferences. Having that confidence to back decisionmaking, especially in a tough trading period, is reassuring and motivating.

For me personally, where the real step change is taking place with this information is where it helps our members understand their customers better (or in a different way). Using trends knowledge means no longer obsessing over the age of a customer, but instead focuses on consumer attitudes, values, behaviours and ‘what drives them’.

This approach allows a shift in marketing as well.

You can start to target audiences who share common ground, regardless of age, allowing for more relevant and impactful marketing messages based on specific needs and desires which, in the end, increases your engagement with your customers and increases the opportunity to convert into a purchase.

The in-store customer experience also has an important part to play when considering customer preferences. Customers have choices, they are more discerning and want to feel comfortable, reassured, and confident they have selected not only the right product, but also that they have bought it from the right people. The insight Scarlet Opus provide us and our members with innovative and new approaches in how to merchandise product, aligning with customer desires and behavioural trends.

What retailer wouldn’t want to create an engaging shopping experience that meets the customer’s high expectations?

Our INDX Furniture show, taking place from 28-29th August at Cranmore Park, Shirley, will feature a trend area – a handpicked selection of products selected by the AIS team, sourced with the knowledge and confidence that it hits the spot.

Scarlet Opus’ Phil Pond, along with the AIS team, will be available at the show to answer any questions. You can register for the show via www.indxshows. co.uk/indx-home/furniture/registration.

Being a member of AIS gives our retailers access to this rich portfolio of insight. If you’re interested in exploring what AIS can do for your business, please get in touch.

www.aistores.co.uk www.scarletopus.com

Recline, relax, recharge

Mayfield - Combining classic comfort with modern features: USB charging ports, heated seats, and customizable options in leathers and fabrics. Choose from static, manual, or power recline, with an optional power head tilt.

Mayfield

HYDELINE FURNITURE

www.hydeline.co.uk

Hydeline Furniture is looking forward to exhibiting at INDX Furniture this month, where it plans to relaunch the Hydeline brand, highlighting its “dedication to superior craftsmanship and innovative design”.

“We’re eager to introduce our latest models, which feature beautiful new leathers and fabrics that embody high quality,” states the seating specialist. “As part of our relaunch, we are thrilled to unveil our latest collection, showcasing an exquisite array of new leathers and fabrics that epitomise unparalleled quality and craftsmanship.

“Our new models have been meticulously designed to offer not only stunning aesthetics, but also exceptional durability and comfort. The new collection expands our offering, providing our customers with even more options to choose from.

“Additionally, we are excited to launch our new model, Serene, which features a zero-gravity recline and a built-in console table. This innovative design ensures the ultimate in relaxation and convenience, setting a new standard for luxury furniture.

“The INDX Furniture show provides the perfect platform for us to showcase these new collections and connect with our valued customers. We invite you to join us at the show to experience our new and existing designs firsthand – discover the perfect blend of comfort and style with Hydeline’s newest offerings!”

Exhibiting

Boston 3-seater in Classic Maserati Blue

“Our booth was consistently populated with new and existing customers”

Back in business

Last month saw Manchester Furniture Show (MFS) return to Manchester Central after a five-year hiatus. In the first of a two-part show restrospective, Furniture News looks at a few of the highlights visitors encountered there …

Thousands of visitors from across the UK and beyond attended the event, with over a third of these extending their visits across both days (10-11th July), says Clarion Events, adding that the positive response to the show’s return has cemented its place in the industry’s calendar as “a must-attend for any furniture professional”.

MFS saw an increase of +133% in architectural practice visitors, +36% in distributors and +5% in hospitality visitors compared to the last show in 2019. Exhibitors have also responded positively – two-thirds of the 2025 edition have already been rebooked.

With as much emphasis on networking as selling, MFS provided ample opportunities to foster connections between buyers, designers, architects, manufacturers and distributors at The Spritz Bar (sponsored by Claimlane), alongside The Networking Hub, Women in Furniture Networking Brunch, Food Court and Summer Solstice Show Party (sponsored by Furniture News).

Buyers attended from the likes of DFS, Amazon, Bensons for Beds, Wayfair, Arighi Bianchi, River Island, Dreams, Fishpools, Oak Furnitureland, Stollers, Harvey Norman, Sterling, Connollys of Moy, Cookes Furniture, Fabb Furniture, Joules, Housing Units, Sofology, Sainsburys, Argos, Dreams, Dunelm, Frasers, Royal Oak Furnishers, B&Q, Gillies and Stokers.

opportunities and there has been a wonderful range of products across the brands, as well as booking appointments with existing partners. Overall, it’s been great to see people all in one place and it has been really positive and a great show to look for newness and trendy products!”

The show also welcomed international buyers from 23 countries including Bulgaria, China, Denmark, France, Germany, Hong Kong, India, Ireland, Lithuania, Italy, Morocco, Netherlands, Nigeria, Poland, Portugal, Sierra Leone, Slovenia, South Africa and Turkey.

The first evening saw a Summer Solstice Show Party celebrate MFS’ return, as well as England’s win against the Netherlands. With drinks sponsored by media partner Furniture News, the new Junction Bar and restaurant in Manchester Central was packed with visitors and exhibitors.

Clarion Retail’s portfolio director Zoë Bonser comments: “It was wonderful to see the show have such a successful return and to celebrate with a brilliant party! There was no better way to mingle with the industry and make the most of our time together in the vibrant city of Manchester.

“It was wonderful to see the show have such a successful return

Over 70% of the VIPs in attendance had buying budgets that exceeded £1m, boasting a combined buying power exceeding £40m, says Clarion.

Ashleigh Jane Ellis, director of Upholstery & Furniture at ScS, comments: “MFS is a great opportunity to see our suppliers and catch up with our network.”

Leanne Coleman, buying manager at The Very Group, says: “It was my first show and it turned out to be a great success. We were here to look for new

“The team did a great job to curate a fantastic collection of brands and give visitors the best opportunity to source the latest products in a fun and relaxing environment. We can’t wait to bring the show back next year, even bigger and better!”

Thursday morning saw the Women in Furniture Network (WIFN) host a leadership-themed brunch with its biggest turnout yet. La-Z-Boy Incorporated’s CEO and president Melinda Whittington inspired guests with an authentic talk about her career journey, and tips for any woman and business in the furniture industry.

MFS 2025 will take place on 6-7th July.

www.thefurnitureshows.com

Business in Harmony at MFS

The return of the Manchester Furniture Show proved a success for Harmony Furnishings, which departed Manchester Central having onboarded numerous new stockists from across the country, says CEO Jason Stone …

“Everyone was very impressed by the quality of our products and the attention to detail we build into them

“Customers had travelled far and wide to see firsthand Harmony’s bedroom collections, and didn’t leave disappointed,” says Jason. “Alongside proven collections such as Aspen and Orlando, the new and improved Portland and Elgin sliding door wardrobes, with their simple modern lines and improved construction, gained many plaudits.”

As retailers look to widen their supply base, the fact that all of Harmony’s products are stocked in the UK, ensuring short delivery lead times, is a big plus point for retailers, adds Jason.

At Manchester, Harmony showcased new collections and launched its Edition 2 catalogue – with over 100 new lines and improved product information, it was highly praised for its informative yet simple-to-follow format.

Jason continues: “Everyone was very impressed by the quality of our products and the attention to detail we build into them. When you have retailers recommending our products to other retailers, it’s a great endorsement of what we’re doing and the journey we’re on.

“Now the hard work begins – the remainder of 2024 will see Harmony introduce more new products to meet the demands of retailers. Some customers will also benefit from a trip to the factory later this year, where they will be able to see firsthand, in action state-of-the-art production technology capable of producing six million items per year.”

Harmony also plans to strengthen its team with the appointment of at least one more regional sales agent to work alongside Gary McGovern (North West) and Alan Rochlin (Scotland and Northern Ireland).

Harmony’s permanent Wolverhampton showroom is available to visit by appointment. Contact 01902 459898 or email sales@harmonyfurnishings.co.uk for details.

www.harmonyfurnishings.co.uk

Elgin

Couch & Co – Cool, Calm and Cosy

With the successful launch of its Cool, Calm and Cosy collections at the NEC in January under its belt, and the follow-up at the brand’s showrooms in Long Eaton during Long Point in May, Couch & Co says it was great to be able to showcase new product at the Manchester Furniture Show, in such an iconic venue …

“The simplicity of the collection, with its three distinctive genres, coupled with incredible comfort and a choice of sizes to suit all, has made it a very popular choice with retailers and consumers alike,” states the supplier.

“The simplicity of the collection has made it a very popular choice

“Our Cool collection has Nordic vibes, that are merged with comfort know-how to give this collection the feelgood factor. Our Riga model is topped with exquisite tailoring and a height-adjustable headrest. Its neatly shaped armrest creates a smooth, stylish effect – a perfect addition to your home!

“The Calm collection allows you to relax and enjoy new levels of tranquillity, where comfort and sustainability work hand in hand. The distinctive, padded design of Magic provides a sumptuous seating experience without compromising on style –the perfect embrace at the end of a long day.

“Our Cosy collection, meanwhile, invites you to embrace the warmth and relaxation that this range can bring you. Get three chairs in one with the Melody model – it rocks, it swivels, it reclines! Choose a size to fit, and add functions to take the comfort to another level. And it’s now also available in a range of sofas.

“All of this is backed up with our forward-order programme, complemented beautifully by our striking information boards and supported by our technical sheets and market-leading warranty.”

For more information, or to arrange a visit to a Couch & Co showroom, contact sales@couchandco. uk, or visit the supplier’s website.

www.couchandco.uk

Management software in partnership

Tier 1 Microsoft partner SciNet has announced a strategic partnership with logistics and delivery management software provider DispatchTrack – a collaboration that was showcased at last month’s Manchester Furniture Show, where both companies conducted joint campaigns to demonstrate the synergy between their technologies, and engaged with potential customers …

At the Manchester Furniture Show (MFS), attendees had the opportunity to explore how integrating DispatchTrack’s innovative delivery platform with Sci-Net’s robust ERP>Retail furniture solution can transform their logistics and customer service capabilities.

“We were thrilled to bring our combined expertise to the show

Together, Sci-Net and DispatchTrack aim to deliver a seamless workflow that enhances efficiency, accuracy and customer satisfaction across the entire delivery process. The two-way integration enables order information to flow from ERP>Retail into DispatchTrack’s delivery management software to schedule and route deliveries. Delivery statuses and tracking information is then sent back into ERP>Retail in real time, enabling customer service teams to provide customers ith accurate updates.

After the show’s first day, a co-hosted dinner event was held, creating a setting for existing and potential customers to engage with experts from both companies, and offering an opportunity to discuss specific challenges and explore tailored solutions in a relaxed environment.

“We were thrilled to partner with DispatchTrack and bring our combined expertise to the MFS,” says SciNet’s sales and technical director, Tim Adams. “This partnership underlines our commitment to delivering innovative solutions that drive efficiency and growth for businesses in the furniture industry.”

David Lewis, sales director at DispatchTrack, adds: “Working with Sci-Net allows us to further extend the capabilities of our platform and provide even greater value to our customers. We enjoyed showcasing our joint solutions and engaging with industry leaders at the show, and look forward to continuing our partnership with Sci-Net in the journey ahead.”

www.sci-net.co.uk

www.dispatchtrack.com

DispatchTrack’s

David Lewis with

Sci-Net’s Tim Adams at MFS

co-hosted dinner event enabled customers to engage with both companies

Shooting pays

Big Shots fundraiser / Holland & Holland, Northwood / Wednesday 12th June

Big Shots, the annual charity clay pigeon shoot organised in aid of The Furniture Makers’ Company, raised £42,000 – the largest amount in recorded memory – at its 29th edition, which was again supported by principal sponsor Furniture Village. Around 150 participants made up 38 teams, with the full results of the competition as follows: Top Team – Clay Bashers; Runner up team – The Chosen Men; Top Flurry – Hypnos Hot Shots Legacy; Top Novice Shots – The Fighting Twenty Fifth; Top Male – Liam McPartland; Top Female – Lizzie Shaw; and Top Gun Novice – Christopher Shaw. Next year’s Big Shots will take place on 11th June. www.furnituremakers.org.uk

Top of the pops

Furniture News’ annual reader awards have become an important bellwether of industry sentiment, and a big ‘thank you’ to the suppliers and partners that have gone the extra mile to make our readers’ businesses a success. So, without any further ado, we present the (top) class of 2024 …

In April, we once again opened up our online nomination portal and invited the trade to cast their votes across various categories, in our fourth annual Readers’ Choice Awards.

With new awards covering important areas such as staff welfare, trade showrooms and marketing support, the roster that has emerged four months on is a comprehensive picture of your top suppliers – and some very appreciative winners!

As usual, some categories were extremely close fought, even with significant numbers of voters involved. “I’m always pleased with the level of response to our annual reader awards,” says Furniture News’ editor-in-chief, Paul Farley. “We know it’s important to give credit where it’s due, and our readers clearly feel the same way.

“The awards give the trade a chance to nominate their favourite suppliers and business partners, and topping a category is a major achievement, of which each of this year’s winners should be very proud. Thanks to everyone who took the time to nominate their favourites this year, well done to all those businesses (too many to list) which nearly made the cut, and a huge congratulations to our winners.”

Read on to find out all about this year’s cream of the crop – how they feel about winning, what they have achieved this year, what’s lined up, and why they believe they were chosen …

“It’s important to give credit where it’s due, and our readers clearly feel the same way

Best (complete) Bed Supplier: Hypnos (p44)

Best Bed Component Supplier: Leggett & Platt (p46)

Best Bedroom Cabinet Supplier: Devonshire

“We at Devonshire Living are immensely proud to have received both the Best Bedroom Cabinet Supplier and Best Dining Furniture Supplier awards this year,” says MD Nicolle Hockin.

“To take not one but two prominent categories is a huge testament to the hard work and dedication our team has put in this year in areas such as product development, supply chain, quality control, sales and marketing, customer service, distribution and more.

“We will continue to improve and earn our new titles, so thank you to everyone who voted for us!”

Best Boxed Mattress Brand: Simba Sleep (p48)

Best Boxed Sofa Brand: Swyft (p50)

Best Buying Group: AIS (p52)

Best CGI Visualisation Provider: Orbital Vision (p54)

Best Children’s/Nursery Furniture Supplier: Julian Bowen (p56)

Best Decorative Accessories Supplier: The Libra Company

“It is an honour to have been chosen for this award,” says MD Paul McLaughlin. “We wish to thank our customers for voting for us and for putting their trust in us.

“We work tirelessly on our vision, which is to supply exclusive, best-quality products through excellent customer service and a can-do, customer-focused attitude – to build an aspirational, recognised home

interiors brand, and a loyal client base.

“The award is testament to this vision. We are passionate about what we do and hope the award will lead to more businesses and potential customers working with us.”

Best Dining Furniture Supplier: Devonshire

Best Display Support Provider: Reborn Marketing & Design (p49)

Best European Exhibition (outside the UK): imm cologne

Best Fabric Supplier: Warwick Fabrics

Best Fabric Upholstery Supplier: Lebus Upholstery (p58)

Best Flatpack Furniture Supplier: Furniture To Go (p60)

Best for Innovation: Chilli Pepper Designs (p62)

Ruddi

Boonen, sales manager (UK and Ireland) for Leggett & Platt’s machinery division, GSG, voted Best Machinery Manufacturer

Best for Staff Welfare: Sleepeezee (p64)

“It’s humbling to win such an award, and an affirmation that we are doing the right thing,” responds HR manager, Sarah Foster-Mason. “We strive to explore all avenues to enabling our colleagues to navigate the demands of life. We believe that if we can contribute this, even in the smallest way possible, we will reap the rewards of a happy workforce. We just do our best to make work fun!”

Best for Sustainable Thinking: Harrison Spinks (p66)

“We take great pride in being at the forefront of responsible manufacturing, striving to become the UK’s most responsible bedmaker,” says MD Nick Booth. “Our commitment to positively impacting our customers, colleagues, local communities, and the environment, is what motivates us and drives us forward.

“We are dedicated to creating a happier and healthier world through our industry-leading sustainability programme, and achieving this great award only further demonstrates how we are making a positive difference both locally and environmentally.”

Best Fulfilment Provider: Rhenus Home Delivery UK (p68)

Best Furniture Care/Repair Provider: Guardsman (p70)

“We are overjoyed and deeply honoured to receive this award,” states Guardsman. “This incredible achievement wouldn’t have been possible without the unwavering support of our dedicated retail partners, skilled technicians, and everyone who voted for us. Your belief in our commitment to quality, innovation and compliance excellence has been the driving force behind our success.

“Thank you for trusting us and believing in our partnership, and for making this milestone a reality. Together, we will continue to set new standards in the furniture insurance industry. Thank you!”

Best Furniture Component Supplier: Fibreline (p72)

“This recognition is a testament to the hard work and dedication of the Fibreline team in making our customers’ lives comfortable,” states the supplier.

“Being recognised by the trade, among many excellent suppliers, confirms that our efforts are on the right track.

“Our approach is simple, yet effective – hiring and developing the best people, delivering superior products, and maintaining consistent, reliable processes. This commitment has led to marketleading products such as the Encore seating range.

“We are deeply grateful for the trust our customers place in us, involving us from the early design stages through to the delivery of production requirements. As a family business, we aim to build long-term relationships and drive the industry forward with our innovative approach and investment in the future.”

Best Garden/Outdoor Furniture Supplier: Bluebone (p74)

“We are delighted to have won the Furniture News Readers’ Choice Awards for our outdoor and garden collections,” says Bluebone. “With many of our latest ranges featuring materials such as reclaimed teak, GRC and composite cements, we take a year-round approach to outdoor living, creating pieces that are equally as desirable for outdoors and indoors.

“With our summer weather becoming increasingly unpredictable, our versatile indoor/outdoor ranges offer the retailer a flexible answer to garden furniture, and it is fantastic to be recognised by the readers of Furniture News as a favourite supplier in this category.”

Best Home Office Furniture Supplier: Ercol

Best Importer: Wiemann (p76)

Best International Exhibition (outside Europe): High Point Market

“We are honoured to have High Point Market recognised as the Best International Exhibition in this year’s Furniture News Readers’ Choice Awards,” states the team behind the US event.

“This recognition is a testament to our unwavering commitment to excellence in the home furnishings industry and dedication to providing our industry with an unparalleled platform for innovation, networking and business growth. Thanks to the collaborative spirit and synergy of our exhibitors, attendees and partners, High Point Market is renowned as the global home of home furnishings.”

Best Leather/Leather-Look Upholstery Supplier: La-Z-Boy UK

“Budget-friendly genuine leathers and the latest on-trend colours have seen us win this prestigious award,” states the brand’s UK MD, Tristan Pyke.

“We’re delighted that the readers of Furniture News have recognised the quality and choice we offer in

“This recognition is a testament to our unwavering commitment to excellence

“It underscores the importance of our mission to supply, serve, and support the industry with the highest standards of quality and reliability

leather upholstery. Indeed, we recently expanded our price-busting Calda leather collection across all our leather-upholstered products – giving customers more choice when it comes to personalising their sofa or recliner, and allowing retailers more flexibility on pricing.”

Best Lighting Supplier: Elstead Lighting

Best Living Room Cabinet Supplier: Gallery Direct (p78)

“Winning this award is wonderful, and we would like to thank everyone who voted for us,” states the supplier.

“Pulling together a new collection is a team effort, and we are incredibly proud of our design-led 2024 Collection, which includes a fantastic selection of beautiful furniture. From eye-catching standalone pieces to extensive co-ordinated collections, our catalogue features a wonderful range of products which offer quality and value-for-money prices.

“We are continually working on designing and developing new lines to offer customers fresh, exciting products, in a range of styles to suit different interiors. We have some new product launches due in August, with our 2025 Furniture Collection already well under way, ready to launch at the beginning of next year.”

Best Machinery Manufacturer: Leggett & Platt

“At GSG (Leggett & Platt’s machinery division), we are deeply honoured to receive the Best Machinery Manufacturer award from the readers of Furniture News,” says sales manager for the UK and Ireland, Ruddi Boonen.

“This accolade, recognising the combined efforts of our GSG team and our Leggett & Platt Springs UK colleagues, confirms that we are on the right path in providing the industry with top-quality products and exceptional service.

“This award is a testament to our unwavering

commitment to meeting and exceeding the needs of our customers. It underscores the importance of our mission to supply, serve, and support the industry with the highest standards of quality and reliability.

“Achieving this recognition has been a true team effort, reflecting the dedication and hard work of everyone in the GSG group. We are proud of our accomplishments and are motivated to continue improving and innovating day by day to uphold and elevate the standards our customers have come to expect from us.

“Thank you to the readers of Furniture News for this prestigious honour. We are inspired to strive for excellence in everything we do.”

Best Marketing Support: National Bed Federation (p80)

Best Mattress Supplier: Hypnos (p44)

Best Newcomer: Carpe Diem Beds (p82)

“We are deeply honoured to receive this award,” states the bed brand, a newcomer to the UK wholsale market. “It serves as a testament to the great efforts that every member of our team has contributed.

“It takes dedication and bravery to continuously push for improvement. This achievement reaffirms that we are making significant strides on our journey, and provides validation that we are moving in the right direction.

“The recognition is especially meaningful as it coincides with the successful launch of The Iconic Collection, which has been met with an overwhelmingly positive response.

“We extend our heartfelt gratitude to the readers for granting us this meaningful recognition.”

Best Occasional/Recliner Chair Supplier: Himolla (p84)

Best Product Protection Supplier: Staingard (p86)

Best Rug Supplier: Asiatic London (p88)

“We are incredibly honoured to receive the award for Best Rug Supplier,” says Asiatic London. “This recognition celebrates our continued commitment to creating beautiful high-quality rugs and delivering outstanding service.

“A heartfelt thank you to our amazing customers and dedicated team for their unwavering support and commitment. We look forward to continuing to bring excellence to every rug we create and every customer we serve.”

Best Sales/Marketing Services Provider: Greenwood Retail

“I’m delighted that we’ve won Best Sales/Marketing Services Provider, and I accept it with grateful thanks on behalf of the Greenwood team,” says MD Bernard Eaton. “And, after 1150 Greenwood sales since we started in 2002, I should say it feels like we’ve earned it!”

“Almost all of our clients are quality independent retailers of non-food goods. Our sales promotion plans are reputed to work especially well for retailers of furniture and furnishings, carpets and flooring, homewares, garden products and DIY, giftware, fashion and jewellery – many of our clients are members of AIS and Minerva.”

Best Sofabed Supplier: Kyoto (p90)

Best Soft Furnishings Supplier: Scatter Box (p92)

Best Software/Technology Provider: Iconography (p94)

Best Testing Services/Certification Provider: FIRA International (p96)

“The entire team at FIRA International is delighted to have been recognised as the Best Testing Services/ Certification Provider,” states the testing specialist. “We want to thank all the readers of Furniture News for supporting us.

“This latest win follows success in the same category in 2023, 2022, and 2021. We are grateful to be recognised in this way by the furniture sector – and we would also like to thank our testing and

certification experts, who are critical to our success. Without their dedication and support, we couldn’t deliver our breadth of services and support the sector in the way that we do.”

Best Trade Association/Organisation: The Furniture Makers’ Company (p98)

Best Trade Showroom: Alexander & James

“This significant achievement and recognition is a true testament to the dedication and efforts of our entire team at Harrington Mills,” states the sofamaker’s Long Eaton-based team. “Every aspect, from product creation to visual execution, is meticulously planned by our valued team, whose skill and expertise ensure the highest-quality work that seamlessly integrates with our brand.

“We would like to extend our immense gratitude to all of our loyal customers for their continued support in voting for us and their continued investment in our brand and partnership.”

Best Training Support: Sealy UK (p100)

Best UK Bed Manufacturer: Silentnight Group

“This accolade reflects the hard work and dedication of our entire team at Silentnight Group, as industry leaders,” states the bedmaker. “Our commitment to quality, innovation, and providing the best night’s sleep for our customers is at the heart of everything we do.

“A huge thank you to everyone who voted for us, and to our loyal customers for their continued support. We look forward to bringing you more exceptional products, as the UK’s most trusted sleep brand.”

Best UK Exhibition: January Furniture Show

“We are thrilled to win the Best UK Exhibition category, following a fantastic January Furniture Show earlier in the year and a brilliant relaunch of the Manchester Furniture Show last month,” says Zoë Bonser, portfolio director for Clarion Events’ Retail division.

“We are driven by our mission to build the future of furniture, together with the industry, by curating on-trend shows with in-demand brands and exclusive product launches that retailers and designers need. 2025 is already shaping up to be another incredible year, with Hall 1 already sold out at JFS, and the show floor filling up quickly with MFS, providing that perfect summer meeting place to source and connect. We cannot wait to see you in Birmingham soon.”

Best UK Upholstery Manufacturer: Tetrad (p102)

Best Upholstered Bed Supplier: Hestia Living (p104)

Best Vehicle Manufacturer: Maxi Mover

The Furniture News Readers’ Choice Awards will return in 2025 – watch this space!

“It’s humbling to win such an award, and an affirmation that we are doing the right thing

BEST BED SUPPLIER/BEST MATTRESS SUPPLIER

Hypnos

It has been a transformational year for British bedmaker Hypnos. As the family-owned business celebrated key milestones in its 120-year history, including 95 years of being a Royal Warrant Holder, it also approached the anniversary with a focus on its core business and values, making fundamental changes in its vision.

“For Hypnos to be recognised in the Furniture News’ Readers’ Choice Awards as the Best Bed Supplier and Best Mattress Supplier in this special anniversary year is a particular thrill for me, the business, and most importantly the whole Hypnos team,” says group MD David Baldry. “It follows two years of instigating changes where needed as to how we operate,

and really listening to our customers’ needs.

“We have made many improvements in our factory, boosting skills and capacity, but primarily we have invested in improving the customer experience – whether you are a retailer or a consumer – making sure our products appeal to the market through their design and handcrafted comfort and quality.”

Hypnos started the year with many new launches – not just the new Legacy collection and an Eden Project collection, but a new website designed to support consumer and retailer experience.

Struan Robertson, head of digital experience, explains: “The website has made it easier for consumers to discover and be inspired by the Hypnos brand, but also to find the right product, enabling consumers to find inspiration and comfort with a bed visualiser tool. In fact, website conversions (exits to retailer) have increased by over +70% in the last year, and pages visited (user engagement) by +77%.

“The key focus for the digital team has been making sure that consumers find a store with the mattress choices they are interested in, but also where they can have the best service

“To receive these two awards from our retailers is a fantastic result

“These wins follow two years of instigating changes where needed as to how we operate

and experience, providing our retail partners with valuable, high-quality, interested leads and web visits. The website also offers a new user-friendly portal so retailers can easily find what they need for their own websites or promotions.”

Providing a great Hypnos experience at the PoS, whether that be in-store or online, starts by providing a comprehensive training programme for store staff. New and experienced retailers find value in understanding the heritage and passion for the brand – but also the knowledge of how a bed is made. “It’s also very important to explain Hypnos’ key differences in terms of USPs,” says David, “including handcraftsmanship, ethical sourcing, and the value of our partnerships.”

The improved in-store displays already with retail partners are inspiring consumers and further driving brand awareness, presenting Hypnos’ heritage and craft to consumers, say

the bedmaker – while the new Eden Project Collection is supported by its own unique PoS materials showing off the exotic, plant-based fibres utilised, and engaging with consumers, just as the Eden Project has captivated the imagination of its visitors and supporters.

Hypnos has invested in some key leadership changes, including a senior management team built from team members from within the business. Stephanie Yule has been appointed as people and customer experience director, to lead improvements in quality and service throughout the organisation, and investing in multiskilling different teams to flex with operational needs. She was joined by experienced FD Gary Cohen in the spring.

By linking up with new global logistics partner DFDS, Hypnos has also made many

changes to its fleet, looking at how it optimises its routes and helping to reduce its carbon footprint through additional driver training and a successful switch to HVO fuel in the summer.

Additionally, working with global leader IFS, Hypnos has invested over a £1m in a new ERP system with integrated CRM, to optimise its operations and better support all areas of the business.

By embracing IFS Cloud, Hypnos hopes to elevate its operational efficiency, streamline processes, and drive even greater customer satisfaction. The upgrade reflects a dedication to staying at the cutting edge of technology to better serve customers – with the first phase now complete, other customer-focused improvements will be developed over the next six months.

“With so many considered changes, optimisations and investments supporting our quality and efficiency in all areas of the business, I am confident that our brand is living up to its values and standards, and building a legacy for the future,” David concludes. “We are already leaders in mattress-making, and our sustainable and responsible ethos runs throughout the business, driving change for the benefit of both people and the wider environment.

“I’m extremely proud of what the Hypnos team have achieved this year, and to receive these two awards from our retailers is a fantastic result. Thank you!”

www.hypnosbeds.com/uk

MACHINERY MANUFACTURER

Leggett & Platt

“Leggett & Platt would like to express our sincere appreciation to the readers of Furniture News, its staff, our customers, and everyone else involved in us receiving these prestigious awards,” state L&P Springs UK’s sales manager Paul Hindle and commercial manager Adam Ball …

“At Leggett & Platt, our advanced bedding technology and commitment to a sustainable future provide superio comfort products to customers around the globe. Our dedication to supplying comfort products that are good for consumers and the environment has yielded extraordinary results – including being named Furniture News readers’ Best Bed Component Supplier for the fourth consecutive year, and Best Machinery Manufacturer for the first time.

“We maintain a continuous mission to enhance lives and energise sleep through advanced components, technology and machinery,” Paul and Adam continue. “We also offer empowering and rewarding careers, and work to bring about a more comfortable and sustainable future. To win two separate awards – one for the fourth year in a row – validates the

relentless determination our employee-partners provide daily. On behalf of everyone at Leggett & Platt, we thank you.”

Leggett & Platt is an established partner of choice for bedding companies seeking to source consistent, quality components manufactured by a secure, local supplier –while gaining the operational and lower working capital advantages of L&P’s value-add and supply chain solutions.

“We work closely with key customers and suppliers to create close, mutually beneficial commercial partnerships. As a leading supplier of spring- and wire-related components, our products often include technologically advanced features or utilise technologically advanced processes in their production.

“However, our offerings extend beyond the highly innovative. Leggett & Platt also provides a host of generic, volume-based products that are

“To win two separate awards validates the relentless determination our employee-partners provide daily

not patent-protected. Products and processes are subject to continuous improvement as new technology is developed.

“Leggett & Platt continuously invests in new products and improved production processes to keep us at the forefront of the market. Our operational management is superb at streamlining costs to deliver higher value propositions and remain competitive.”

A key aspect of the brand’s success in providing award-winning components throughout the European market is Leggett & Platt Springs UK, a leading manufacturing facility filled with some of the bedding industry’s most advanced production capabilities.

“Leggett & Platt Springs UK is in a continuous state of evolution,” says Paul and Adam. “It adapts, improves and innovates to meet the demands of the industry and deliver advanced comfort technology and support to customers across the international market.

Our ‘global, yet local’ approach and ‘borrowed proven technologies’ mindset allow us to deliver world-class professionalism and diverse, awardwinning components to energise the bedding and furniture industries.

“To learn more about our products, capabilities and technologies, please contact your Leggett & Platt sales representative or visit our website.

This is Leggett & Platt’s fourth consecutive win in the component supplier category

TECHNOLOGIES high-spring-count hybrid BiB mattresses.

At Leggett & Platt, we deliver advanced bedding technology and superior comfort and support to customers worldwide – making us your go-to source for semi-finished and foam-encapsulated solutions. These builds, combined with our glue-free NanoCoil® comfort layers, create the ideal compressed, foldable, rollable hybrid bed-in-a-box (BiB) mattresses for higher value propositions.

BEST BOXED MATTRESS BRAND

Simba

Sleep tech firm Simba’s purpose has always been clear – to engineer the perfect night’s sleep for everyone – and this month has seen its approach validated, having topped Furniture News’ Best Boxed Mattress Brand category …

“Winning the Readers’ Choice Award for Best Boxed Mattress is an incredible honour for Simba,” says CEO Steve Reid. “This accolade not only highlights the trust and satisfaction of our customers, but also underpins the brand’s promise to imagine and create innovative sleep technology that improves the daily life and health of every Simba user.”

What started as the reinvention of the mattress has grown into a concise range of genuinely purposeful, groundbreaking products, each of which brings a new perspective to existing categories – from patented mattress technology, to a bed frame that can be assembled without tools in just 10 minutes.

“The past year has been a remarkable period of growth and innovation for us as we expanded our product offerings whilst making significant strides in our sustainability efforts,” Steve continues. “Core to our focus has been listening to our customers, adapting to their needs, and continuously improving our products and services in response to feedback and demand. This approach has not only strengthened our market position, but also reinforced our reputation as a leading sleep tech innovator.”

Simba developed the flagship Hybrid

mattress from the body-profiling data of more than 10 million sleepers, including 180 million body profile data points – making it the first dual-spring memory foam mattress of its kind in the UK market. Simba’s mattresses and beds also come with a 200-night sleep trial and a 10-year guarantee, with free next-day delivery in mainland UK.

Simba recently redefined its mattress offering into three distinct ranges – Comfort, Deluxe, and Earth – to simplify the selection process for customers and make it easier for them to find the mattress that best meets their personal sleep needs and budgets.

Specifically, the Earth range, which was unveiled in March, pairs the support of Simba’s new QuadCore technology and patented Aerocoil springs with the breathable comfort and cushioning of some of nature’s best materials. The Earth Apex mattress, for instance, boasts a blend of soft, springy UK wool and cotton, offering plush pressure relief and year-round freshness, while resilient Yorkshire-grown hemp and flax ensure durability.

Simba’s clever QuadCore technology is a recent innovation, whereby sonically welded springs are grouped into sets of four to reduce the passing on of movement – ensuring more accurate and tailored support.

Over the past year, Simba has also launched several additions to its sleep technology product range, from an expanded premium bed range with over 500 combinations to choose

“Winning this award is an incredible honour

from, to mattress innovations on both ends of the price spectrum.

Customers are spoilt for choice with the newest range of beds. Twelve bed types, with four storage options and several fabric and colour choices, are crafted in a long-established factory in Yorkshire by experienced staff, using high-quality timber from sustainable forests. Indeed, Simba, the UK’s first B-Corp sleep company, is committed to sustainability – and the newly launched Sustainability Hub on its website showcases the brand’s dedication to ethical practices and the journey towards net zero by 2030.

“Our sustainability efforts are built on three pillars – health, planet, and people,” says Steve. “We use transparently and responsibly sourced materials wherever we can. We’re also supporting communities both within the company and further afield, such as charities like The Sleep Charity and EveryYouth, and we’re incredibly proud of our recycling and refurbishing offerings, which have not only significantly reduced waste but also saved thousands of mattresses from going to landfill.”

Winning the Readers’ Choice Award is a milestone that celebrates Simba’s achievements and serves as motivation to keep pushing the boundaries of sleep technology, says Steve: “As we look to the future, Simba remains committed to delivering unparalleled sleep experiences, fostering sustainability, and continuing to lead the industry with innovation and excellence. Thank you once again to the readers of Furniture News for this incredible recognition.”

To find out more, and to see why Simba topped this category, visit the brand’s website.

BEST DISPLAY SUPPORT PROVIDER

Reborn Marketing & Design

In-house creative company Reborn specialises in crafting “unforgettable” event displays and showroom designs in the form of digital 3D immersive visuals and physical displays.

“At Reborn, we are not just about meeting expectations – we are about exceeding them,” says Adam Ashborn, the brand’s founder and

creative director. “Unlike the typical off-the-shelf booth providers, Reborn offers bespoke solutions tailored to your unique needs, seamlessly blending into your chosen environment and elevating your brand presence – most importantly, within your budget.

“I’m honoured to dedicate this award to everyone who collaborated with Reborn during

2023 and 2024. Their unwavering commitment to innovative marketing and stellar presentation has been the cornerstone of our shared success.

“We see our clients as collaborative partners in the creative journey, and it’s this collaborative spirit that fuels our stand-out creations. And a heartfelt thank you goes to Furniture News for their continuous contributions to the furniture industry.”

Adam notes that physical showrooms and trade shows are more relevant and vibrant than ever, with major international events including January Furniture Show, imm cologne, Furniture Component Expo, Orgatec and ISPA significantly boosting the industry’s momentum.

“As we gear up for the 2024 and 2025 trade show seasons,

excitement is in the air! If you are contemplating a brand refresh or need a booth that makes a lasting impression, Reborn is your go-to expert,” says Adam. “Our comprehensive suite of services includes stand design, construction, project management, budgeting, and logistics planning.

“The secret of our success? Collaborating closely with clients to understand and meet their specific needs. We are committed to delivering exceptional results, on time and within budget.

Experience the ‘feeling of being reborn’ – not just with an exhibition stand, but with a comprehensive marketing strategy that leaves a lasting impact. Let’s collaborate and create something truly spectacular!”

www.feelingreborn.com

2024

Adam Ashborn

BEST BOXED SOFA BRAND

Swyft

“As a young business, we’re proud to have won the Best Boxed Sofa Brand award in the 2024 Furniture News Readers’ Choice Awards,” states Swyft, a business founded on the belief there was “a better way to make furniture” …

“We are honoured to win for the second year in a row,” says CEO Keiran Hewkin. “Swyft launched three new sofa models in a box this year, and two of those three are now topping our bestseller list. Thanks to our entire team for continuing to push what is possible, while redefining flatpack.”

Swyft believes that customers should not wait weeks for delivery, and that furniture should fit, no matter how many flights of stairs, tight doorways, or narrow hallways. “And we believe in great design, that’s thoughtful, comfortable, and will last a lifetime,” says Keiran. “Winning the Best Boxed Sofa Brand award shows that convenience and quality go hand-inhand. We knew there was a better way to make furniture, and so did the customer.

“After five years of planning and research, we launched Swyft in December 2019, and haven’t looked back. With a wealth of knowledge, we

built a product that guarantees a seamless end-to-end experience, where comfort, quality, and convenience lie at its heart. The result is a sofa-in-a-box – a sofa that can be delivered in small, easy-to-handle boxes, within 24 hours, assembled in minutes with no tools, and is guaranteed to fit through any entranceway.

“We launched Swyft with the Model 01, a three-seater, mid-century sofa, simple in design and style. The locking mechanism allowed the sofa-in-a-box to be built with no tools – the arms and back locked into the base by aligning male and female locks. The offering included six colours across two fabrics, velvet and linen, a 15-year frame guarantee, and a 100-day free returns policy. In doing so, we gave customers the confidence to trust the quality of the products and the online buying journey.

“Since Model 01, we’ve upscaled to 10 models, of which two are modular sofas, and two are sofabeds. Alongside the sofas’ matching armchairs, ottomans, and footstools, we launched two upholstered beds and a range of furniture items.

“We also offer accessories through a dropship model, allowing our customers to ‘get the look’ and purchase the products used in lifestyle imagery.

“As validation of our concept, design, and quality, John Lewis partnered with Swyft within our first two years. Swyft is featured in John Lewis stores across the UK, including the Oxford Street flagship store. It has been a busy and transformative five years!”

Keiran concludes: “We aimed to disrupt the industry and re-invent how we buy and sell furniture to reflect changes in consumer behaviours. Swyft offers a solution that puts customers’ convenience first, without losing quality.

“What next? In short, new product ranges!”

www.swyfthome.com

We started Swyft because we believed there was a better way to make furniture.

We believe that you shouldn't have to wait weeks for delivery. We believe that your furniture should ﬁt, no matter how many ﬂights of stairs or tight doorways you have to get through. And we believe in great design, that's thoughtful, comfortable and will last a lifetime.

FREE & FAST DELIVERY

STAIN RESISTANT FABRIC

GUARANTEED TO FIT NO TOOLS REQUIRED SOFA IN A BOX

15 YEAR FRAME GUARANTEE

SUSTAINABLY SOURCED WOOD QUICK ASSEMBLY

BEST BUYING GROUP

Associated Independent Stores (AIS)

Associated Independent Stores (AIS) is “delighted” to have been named Best Buying Group (Readers’ Choice Awards) 2024.

Accepting the award, Emma Rackley, director of Furniture and Home at AIS, says: “Thanks to the incredible support of our members, suppliers, and everyone who voted – we’re thrilled to have won this award.”

“At AIS, our team’s passion for the independent retail sector fuels our commitment to support the industry,” she continues. “This recognition is testament to the collective effort of the entire industry, which we’re proud to be a part of.”

Emma reveals that AIS will be supporting its members with new products to “excite and entice” at the next INDX Furniture show, taking place at Cranmore Park on 28-29th August: “We’ll be showcasing new products and bringing together trend- and innovationled collections across upholstery, living room, dining room, garden, beds and bedroom.

“INDX Furniture attracts a high calibre of visitors and exhibitors – the show is curated by buyers, for buyers, which results in quality conversations and long-lasting business relationships being formed.

“This recognition is testament to the collective effort of the entire industry, which we’re proud to be a part of

“What also makes our show unique is that visitors have access to the team’s expertise and advice during the live shows – you will always see the team and I on the show floor talking to members and suppliers.”

With over 20 years’ industry experience, the Furniture team, headed up by Emma, has developed the product category areas by researching market trends, consumer insights, and being ‘out and about’ visiting AIS member stores and hearing about their current experiences and challenges.

Emma comments: “The approach we are taking in developing AIS’ offering, including the INDX Furniture show, allows us to have a 360° focus and awareness, based on the needs

of our members and suppliers, and the wider industry. As a result, this allows us to serve up products that meets consumer demands – in terms of both buying patterns and trends.

“Running Wednesday to Thursday, the first day of the upcoming INDX Furniture show is reserved exclusively for our AIS members, and the team looks forward to welcoming general trade colleagues on day two.”

For more about the INDX shows, visit www.indxshows.co.uk.

To find out more about the buying group, and how to become a member or supplier, visit the AIS website.

www.aistores.co.uk

Emma Rackley

BEST CGI VISUALISATION PROVIDER Orbital Vision

“We are over the moon and cannot thank our clients, and the readers of Furniture News, enough for voting for us in the Best CGI Visualisation Provider category,” says the Long Eaton-based visualisation specialist. “It’s truly so rewarding to be recognised by the furniture industry as one of (if not the) UK’s leading CGI agencies for furniture and interiors.”

“We’re the one-stop-shop for the industry when it comes to imagery and marketing collateral, which is something we’re incredibly proud to shout about, as this is something most other agencies cannot provide,” Orbital continues.

“Even some of the biggest companies, in terms of manpower, can only provide their clients with model builds and product cut-outs. The diverse skillset of our Orbital team means that we’re able to provide our clients with everything they need to sell a product online –still imagery, animations, photorealistic lifestyle shoots, 3D product configurators, web design, sales collateral … the list goes on!

“We know our clients’ target audiences and styles, down to the finer details

Long Eaton, the UK’s centre for furniture, we know our clients’ target audiences and styles, down to the finer details.”

As its bread-and-butter business is creating some of the most photorealistic 3D fabrics, materials, products and shoot locations, Orbital decided to test how much it could impact the customer journey with the help of CGI: “The use of technology is only increasing within the interior world, and the industry is gearing up for a new age of selling.

“We’ve been working hard developing our 3D Product Configurator, which has increased our clients’ sales by an average of +30%, and has had a great impact on their online presence.

“Our platform allows users to endlessly customise a product. The size, body fabric, piping, buttoning, leg colour and scatter combinations can all be changed to fit your

own personal style. Our 3D configurator uses 3D, 360° models, so users can see every detail of a product, at any angle. They can also view products in their own home with our app-less AR feature, so they can test out whether a product fits the space without having to make a purchase – customer expectations are better managed, and our clients see a reduction in return rates (up to -80%, to be exact).

“As another year has passed, we love to sit back and reflect on everything we’ve achieved. From growing our team and client base, to investing in the newest tech and building our library of digital assets, we’re constantly pushing ourselves to see what we can achieve. We’re thrilled to see what the latter months of 2024 bring – what projects we’ll work on, and who we’ll begin (or continue) to develop excellent professional relationships with.”

www.orbital.vision

BEST CHILDREN’S/NURSERY FURNITURE SUPPLIER

Julian Bowen

“As a business, we are immensely proud to have been voted Best Children’s/Nursery Furniture Supplier in the 2024 Furniture News Readers’ Choice Awards,” comments MD Emmett Lenaghan …

“We extend our heartfelt thanks to the readers of Furniture News for their votes and support,” Emmett continues. “This prestigious award is a testament to our team’s dedication and hard work, and it holds huge significance for us as a business.

“Our continued growth in the children’s furniture sector, fuelled by the success of our unique and innovative products, has driven further revenue and reinforced our commitment to excellence. This recognition inspires us to keep pushing boundaries and delivering exceptional products to our customers.”

Boasting three decades of industry expertise, Julian Bowen is renowned across the UK for its quality service and furniture fulfilment solutions, and the company continues to drive growth in a challenging market by making it as easy as possible for customers to deal with it.

Julian Bowen maintains a steadfast commitment to quality, value for money, and exceptional customer service, and as the company moves ahead, this dedication to excellence remains the cornerstone of its success in the industry.

At the start of the year, Julian Bowen set out on an ambitious path of innovation, focused

on delivering groundbreaking products. The company’s commitment to creativity and design has been evident since, with plans to introduce over 200 new designs, and monthly launches across all home furniture categories.

Each new release showcases the supplier’s ability to reflect emerging trends and the functional requirements of modern-day living, setting industry standards and maintaining a competitive edge, says Emmett. As the year progresses, the company’s dedication to product development continues to drive its success, “shaping the future of furniture solutions”.

Julian Bowen’s commitment to children’s bedroom furniture remains ambitious – the company is introducing more than 10 new ranges this year, all designed to spark young imaginations. From the Acorn Treehouse midsleeper to the Daytona bed, Atlantis car bed and Campervan bed, each product exemplifies innovative design tailored for various age groups.

Supporting these new launches, Julian Bowen has made substantial investments in stock, and is aiming to maintain at least 95% availability on key selling lines, and 85% on all others. This strategic approach underscores the brand’s desire to ensure customers always have access to its diverse offering.

In addition to focusing on new product development, Julian Bowen has continually invested in its team and IT infrastructure.

This ongoing investment has maximised business efficiency through automation, says Emmett, covering everything from stock feed management to ordering and distribution.

A significant outcome of these efforts has been the launch of an advanced self-service ordering platform, which provides users with real-time access to product stock levels, the ability to place orders 24/7, and a streamlined ordering process – all of which enhance the overall customer experience.

This ongoing evolution demonstrates Julian Bowen’s commitment to enhancing product fulfilment and driving innovation to meet the changing needs of its customers.

“By consistently striving to exceed customer expectations and maintaining a mission of excellence, we continue to stay at the forefront of the ever-evolving furniture market,” Emmett concludes.

www.julian-bowen.co.uk

“This

BEST FABRIC UPHOLSTERY SUPPLIER

Lebus Upholstery

“We are delighted to receive the Furnishing News Readers’ Choice Award for Best Fabric Upholstery Supplier,” says Lebus Upholstery’s MD, Karl Walker. “It’s especially satisfying knowing that this has been voted for by the readers, who recognise the value, quality and strength of product which the company offer.”

Lebus Upholstery is one of the UK’s leading suppliers of value upholstery. Unique in size and scale, the employee-owned business operates from its own fully integrated 250,000ft2 manufacturing facility in Scunthorpe, North Lincolnshire.

Karl continues: “2024 has been a very challenging environment for the whole upholstery sector, which tests the strength and resilience of the commercial proposition. Consumers clearly look for value in difficult times, and the Lebus offer has proven to be perfectly positioned to meet these challenges.”

Lebus is a prolific developer of new product – the recent introduction of storage and sofabed corner units are just one example

“Consumers look for value in difficult times, and Lebus’ offer has proven to be perfectly positioned

which demonstrates the manufacturing facility’s flexibility and capability. “The eclectic and broad product offer reflects many sectors of the upholstery market, giving us a unique commercial offer,” Karl explains.

“Why might our business have come out on top in this sector, you ask? Our belief is that our customers recognise the quality, exceptional

value and service which Lebus provide and, being UK based, they look to support a real ‘home-grown’, employee-owned manufacturer.

“A big thank you to everyone who voted for us in the awards process, we really appreciate the amazing support.”

www.lebus.co.uk

Karl with Lebus’ head of design, Jane Sage

Harriet Spencer

Melrose

BEST FLATPACK FURNITURE SUPPLIER

Furniture To Go

Since Furniture To Go (FTG) was launched in 2012, it has gone on to become one of the country’s leading suppliers of quality RTA furniture. “Winning an award for the Best Flatpack Furniture Supplier is a remarkable achievement that underscores the dedication, innovation, and customercentric approach that defines our company,” says its director of sales and operations, Paul Sheldon …

The team behind FTG is made up of people with extensive experience in furniture manufacturing, retailing, marketing, IT, finance and logistics, and this combination of industry experience – aligned with consumer demand for furniture delivered quickly and at an affordable price point – led to the business’ winning concept, namely quality bedroom and living furniture, supplied into the UK and Irish markets, with delivery on a next-day basis.

“This recognition is not only testament to the quality of our products, but also a celebration of the collective effort of our team and the invaluable support of our customers,” says Paul, adding that the journey to becoming the trade’s Best Flatpack Furniture Supplier has been peppered with triumphs.

“Our partner factories in Europe are recognised as ‘powerhouses’ in the furniture

production world. Meble Wojcik, Tvilum, Balticsofa, Forte and Actona have continually strived to innovate, ensuring that our furniture is not only aesthetically pleasing, but also functional and easy to assemble.

“Our design teams work to create pieces that cater to the diverse needs of our customers, ensuring that every product that leaves our warehouse is a testament to quality craftmanship and thoughtful design.”

FTG now offers over 70 commercial ranges, held in stock for next-day delivery. To put that into context, that is over 1500 SKUs, with an availability rate of about 98%.

The Portsmouth-based warehouse also houses a state-of-the-art ‘over-packing’ facility, which was introduced to add an extra layer of protection when shipping home delivery products, minimising the risk of transport damage, and improving customer satisfaction.

“The customer journey is paramount to us,” Paul explains, “from placing the order to the final-mile delivery. Each order has full end-toend acknowledgments, and tracking – keeping both the retailer and end-customer up to date

“This award reflects our team’s dedication to providing exceptional service, and our customers’ recognition of these efforts

every step of the way.

“Customer satisfaction has always been our top priority, and we continuously seek to improve the overall customer experience. From the initial browsing of our online store to the final assembly of our products, we aim to make every step of the process as seamless and enjoyable as possible. Our customer service team is always ready to assist with any inquiries or issues, ensuring that our customers feel valued and supported. This award reflects our team’s dedication to providing exceptional service, and our customers’ recognition of these efforts.

“Winning this award also propels us forward, motivating us to continue evolving and improving,” Paul concludes. “We are excited about the future and the opportunities it holds. We have several innovative projects in the pipeline, including expanding our product range and enhancing our online shopping experience. We are committed to staying ahead of the curve and setting new standards in the flatpack furniture industry.” www.furniture-to-go.co.uk

BEST FLATPACK SUPPLIER

Stunning ready-to-assemble furniture, price point conscious, and eco-friendly. Demonstrating its possible to create beautiful furniture, while minimizing our environmental footprint.

FTG your one stop shop, with more than 1500 high quality, best-selling furniture pieces. All in stock for Next Day Delivered directly to your customers.

BEST FOR INNOVATION

Chilli Pepper Designs

“We are thrilled to announce that Chilli Pepper Designs has been honoured with this year’s Furniture News Readers’ Choice Award for Best for Innovation! This recognition highlights our relentless pursuit of excellence and creativity in transforming the marketing materials of the furniture industry,” says the brand’s owner and founder, Neil BuckleyJensen.

“A heartfelt thank you goes out to everyone who voted for us – your support is invaluable,” Neil continues. “The team and I appreciate it more than you could imagine.”

Chilli Pepper Designs specialises in computer-generated imagery (CGI), offering meticulously crafted 3D-rendered lifestyle images. Its interior stylists and CGI artists collaborate to create impressive marketing visuals that elevate its client’s brands – and its commitment to excellence has been recognised through numerous awards from Furniture News, including Best Newcomer 2021, Best CGI Visualisation Provider 2021, Best for Innovation 2021 and 2022, as well as Best CGI Visualisation Provider in 2023 – all of which are proudly displayed in the company’s office.

“We remain committed to pushing the boundaries of what’s possible in CGI

“Our innovative services have developed year after year from creating interior and exterior furniture 3D product modelling, lifestyle virtual photography and environments, prototyping and product development, 360° 3D product configurators, product animations and augmented reality (AR), to name a few! Innovation is at the heart of Chilli Pepper Designs – we provide cutting-edge solutions to meet our clients’ evolving needs to engage with customers dynamically and interactively,” Neil explains.

“There are enormous benefits to using CGI compared to traditional furniture product photography. Not only does it enhance marketing materials with stunning visuals for

catalogues, websites and advertisements, but it’s also more time-efficient and cost-effective, and offers a great amount of flexibility. These advantages make CGI a powerful tool for the furniture industry in design, production, and marketing.”

Lily Josephine Power, one of Chilli Pepper Designs’ interior stylists, emphasises the significance of customer feedback and relationships: “It’s incredibly rewarding when our customers return with positive feedback from projects, and it means a great deal to the team and me when they take the time to vote for us.

“We believe our many happy and returning customers are testament to our top-notch imagery and outstanding customer service.

At Chilli Pepper Designs, we cherish building lasting relationships with our customers, and enjoy getting to know them and their companies. This deeper understanding helps us create imagery that truly reflects their desires and needs.”

Neil continues: “Winning this awards is testament to our team’s hard work and dedication. As we look to the future, we remain committed to pushing the boundaries of what’s possible in CGI, and continuing to deliver exceptional service and innovative solutions to our clients.

“Thank you once again to everyone who voted for us. Your support fuels our passion and drives us to even greater heights. Here’s to many more years of innovation and success!”

CGI by Chilli Pepper Designs

Do you want attention-grabbing imagery to sell your furniture product?

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We are soooo good. Year-on-year we can’t stop winning awards for our services including the Furniture News Readers Choice Award 2024 for the best company for innovation!

To discuss our innovative services, and how we can enhance your product imagery and customer buying experience, please get in touch. Our services include interior and exterior furniture 3D product modelling, virtual photography and environments, prototyping and product development, 360 3D product configurators, product animations and augmented reality, to name a few!

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BEST FOR STAFF WELFARE Sleepeezee

Sleepeezee is proud to announce an impressive series of award wins that highlight the brand’s dedication to quality, comfort and value – including Furniture News’ readers’ choice as Best for Staff Welfare …

This year, Sleepeezee has been honoured with multiple accolades that reinforce its position as a market leader and innovator in the mattress sector.

At the Big Furniture Group Awards, Sleepeezee picked up the award for Best Mattress Supplier, recognising the brand’s “unwavering commitment to delivering highquality products that meet the evolving needs of consumers”, and reflecting Sleepeezee’s “excellence in providing superior sleep solutions and its ability to maintain the highest standards in the industry”.

In addition, Sleepeezee has received several top honours at the Review Suite Awards, including Best Value for Money, Most Comfortable, and Mattress Brand of the Year. “These awards underscore the brand’s focus on delivering exceptional value and comfort to our customers,” says Sleepeezee. “Our products are designed with the latest sleep technology to ensure a restful and rejuvenating sleep experience, making us the preferred

“We believe that taking care of our team is crucial to our success

choice for consumers seeking both affordable and luxury.”

Furthermore, Sleepeezee has been recognised for its commitment to its employees, winning the Best for Staff Welfare award in Furniture News’ annual Readers’ Choice Awards. “This accolade highlights the brand’s dedication to fostering a positive and supportive work environment, ensuring that our staff are well-cared for and motivated,” states Sleepeezee, which believes that a happy and healthy workforce is essential to delivering the best products and services to its customers.

“We are incredibly honoured to receive these awards, which validate the hard work and dedication of our entire team,” comments head of marketing Amy Curtis. “At Sleepeezee, we strive to provide our customers with the best sleep experience possible, and these accolades reflect our commitment to quality, innovation, and customer satisfaction. We are

also immensely proud of our commitment to staff welfare, as we believe that taking care of our team is crucial to our success.”

For 100 years, Sleepeezee has crafted beds and mattresses that combine traditional craftsmanship with innovative design. Each product is constructed to provide “unparalleled comfort and support, ensuring a perfect night’s sleep”. Sleepeezee’s dedication to quality has earned it a reputation for excellence, with a range of products that cater to different sleep preferences and needs.

With these recent award wins, Sleepeezee continues to build on its history of excellence, reinforcing its position as a trusted brand in the bedding industry. As the company looks to the future, it remains committed to pushing the boundaries of sleep technology and enhancing the sleep experience for its customers.

www.sleepeezee.com

A century of quality sleep

BEST FOR SUSTAINABLE THINKING Harrison Spinks

“We’re proud to have been recognised in this year’s Readers’ Choice Awards, and we sincerely thank everyone who has supported us,” says Harrison Spinks’ MD, Nick Booth …

A Yorkshire-based, fifth-generation, familyowned-and-run bedmaker renowned for handcrafting luxury mattresses and beds using natural and responsibly sourced fillings, Harrison Spinks is the only bedmaker to weave its own naturally fire-resistant, chemical-free fabrics in-house, grow natural fillings on its own farm, and pioneer award-winning recyclable, glue-less springs.

“Above all, creating luxury beds and mattresses for our valued customers which are ‘cut from a different cloth’ is what we are all about,” says Nick.

“Our partnerships are also unique, being the first to partner with British Wool on its traceable wool scheme so that all our wool can be traced back to the source, and recently partnering with Patrick Grant from The Great British Sewing Bee, who highlighted our ‘inspiring’ approach to sustainable innovation, keeping traditional manufacturing techniques alive and using homegrown materials and fabrics.

“Our industry-leading sustainability programme holds us accountable to ensure we

“Winning an award like this further solidifies our efforts towards making a positive difference

leave the environment around us richer than how we found it, and winning an award like this further solidifies our efforts towards making a positive difference. It will also create a buzz and energy around the business, which is great for business.”

Over the last 12 months, the bedmaker has been reducing its environmental impact even further, through manufacturing processes, developing a patent-pending pocket coiling machine (the Sky 300) to reduce energy consumption in its spring-making process by -60%, as well as raw materials used.

“We’ve shifted our focus more to local communities, switching from overseas carbon offsetting to investing in British wildlife programmes, such as The Wild Ingleborough initiative, to bring about nature’s recovery in Yorkshire,” Nick continues.

“To go even further in terms of responsible sourcing, we partnered with Scottish luxury fashion manufacturer Alex Begg to upcycle clean, high-quality cashmere offcuts to replace the virgin cashmere in our mattress fillings. So, we’re still servicing our customers with highquality, ethically sourced materials, but with less harm to the environment.

“Our sustainability efforts were recognised again earlier this year when we achieved a King’s Award for Sustainable Development, adding to our seven previously won Queen’s and King’s Awards, and further establishing our role as leaders in responsible bedmaking.

“Looking ahead, we are prioritising local communities and becoming more peoplefocused with our sustainability plans. We’re strengthening our charitable partnerships,

working with more education institutions and community groups, and investing in our workforce with skills, wellbeing and diversity programmes.

“Partnering with a local textiles company, we’re weaving a new upholstery fabric using our home-grown hemp and British Wool, and have invested in repurposing our clean production waste, such as our natural non-woven fillings, mattress borders and mattress tick, helping our mission to create a truly circular production.

“There’s some exciting next-generation spring technology coming soon too, and we’ll be sharing new and exciting ideas at the NBF Bed Show in September – so there’s lots for our customers to look forward to.”

Read more about Harrison Spinks’ sustainability strategy in its Impact Report, at www.harrisonspinks.co.uk/our-story/ sustainability.

www.harrisonspinks.co.uk

BEST FULFILMENT PROVIDER

Rhenus Home Delivery (UK)

“The management team, staff and delivery crews at Rhenus are all overwhelmed with the news that we have successfully won this award for the fourth consecutive year,” says sales director Gavin Boden …

Over the last two years, Rhenus has seen some huge investments within the business and experienced impressive growth, opening a new 268,000ft2 central DC in Magna Park Lutterworth, introducing the Rhenus Academy of Excellence, and increasing its owned fleet of vehicles with several tractor and trailer units.

It has also onboarded several new major accounts, which have not only increased diversity but also delivery density. “This has allowed us to complete daily deliveries to a high percentage of locations around the country, and will allow us to offer ‘next-day delivery’, which we know is a huge feature for some of the major ecommerce retailers within the UK,” says Gavin.

“Having our own HGV fleet has enabled us to offer collection services to clients daily, sometimes visiting clients several times a day to complete the collection of their live orders. To fit in with our family company feel, we decided to name our vehicles – look out for Ronny, Rosie or Ray driving up and down the motorways of the UK! This branding has increased our visibility and made our name more recognisable.

“The opening of our new Central DC in Magna Park Lutterworth has enabled us to increase our offering and our volume, and

allowed us to change our operations to a proper ‘hub-and-spoke’ model. We’ll have approximately 30,000 pallet spaces to not only offer our existing clients warehouse space, but then also reach out to prospective clients requiring a much-needed complete fulfilment solution.

“Our team is thrilled to receive this award for the fourth consecutive year. The Rhenus Home Delivery family has worked incredibly hard to reach this milestone, driven by a shared passion for providing our clients’ customers with an exceptional experience.

“The Rhenus Home Delivery family has worked incredibly hard to reach this milestone

“Over the past year, we’ve significantly enhanced our communications, incorporating multiple touchpoints to keep customers regularly updated on their order status and delivery times. Additionally, we now send a bespoke animation to consumers, detailing what to expect on the day of delivery, including key information on communication and the importance of being present to accept the delivery.”

With almost 20 years of UK experience, Rhenus Home Delivery UK offers an industryleading two-person, last-mile delivery service, consistently recognised for its excellence. Expertise includes last-mile delivery, warehousing, and dedicated shipments. Since opening in the UK seven years ago, Rhenus has gone from strength to strength thanks to the efficiency of its operational procedures and consistent levels of service. To speak to the team regarding any warehousing or final-mile delivery requirements, email sales. rhd@uk.rhenus.com.

www.rhenus.group/uk/en/supply-chainsolutions/home-delivery/

BEST FURNITURE CARE/REPAIR PROVIDER Guardsman

Guardsman’s team has expressed its excitement at being named the Best Furniture Care/Repair Provider for 2024 by the readers of Furniture News magazine …

MD Mark Potter remarks: “This accolade is a testament to our dedication and passion for delivering exceptional products and services within our industry. Winning this respected award for the first time is a significant milestone for us, and it fills us with immense pride and gratitude.

“Firstly, we extend our heartfelt thanks to the readers of Furniture News magazine. Your votes have validated our hard work and commitment to excellence. The time and effort you took to support us reflect the trust and confidence you place in our services. We are incredibly grateful for this recognition, and promise to continue upholding the high standards that have earned us this accolade.

“We also want to express our sincere appreciation to our valued retailers and technician networks. Your partnership and collaboration have been instrumental in our success. The relationships we’ve built with you are the foundation of our achievements, and your unwavering support is deeply appreciated. We are grateful for your belief in our vision and capabilities.

“Lastly, we must extend our deepest gratitude to our dedicated staff members. Your hard work, expertise and unwavering dedication are the driving force behind our success. We are incredibly proud of our team and grateful for the passion and professionalism you bring to your work every day. This award is one we all share!”

In the competitive world of furniture care and warranty, standing out requires a unique blend of heritage, expertise and innovation – with a history spanning over 100 years, Guardsman ticks all of those boxes by continuing to evolve to meet the changing needs of the industry.

The business’ journey began more than a century ago, with a promise to really understand furniture, by offering protective products suitable for all finishes and learning how to care

“The time and effort you took to support us reflect the trust and confidence you place in our services

for it. With this knowledge gained, Guardsman then began sharing it with others, offering a unique service.

“Our dedication to understanding furniture and finishes continued when the furniture protection plan was launched, along with a superior range of care and protection products to accompany those plans,” Mark continues.

“Our main aim was to offer quality products and services suitable for both the consumer and the furniture, and this, coupled with our promise to offer the best customer care, has remained steadfast.

“Over the years, we’ve built a reputation for reliability and excellence, becoming a trusted name in the furniture industry. Our rich heritage is not just a testament to our longevity, but also to our ability to adapt and innovate while staying true to our core values

“In an industry where regulatory standards are constantly evolving, we have always been at the forefront of adhering to those regulations. Our commitment to maintaining high standards ensures that our customers receive products and services that meet their needs, whilst following the regulatory requirements. This dedication to regulation and quality control sets us apart and reinforces our reputation as a reliable and trustworthy provider.”

Guardsman’s leadership team is composed

of industry veterans with “unparalleled” knowledge and experience, says Mark: “Their deep understanding of the market dynamics, trends and customer needs drives strategic decisions and ensures they remain ahead of the curve. Their vision and expertise have been instrumental in steering the company towards the success that it remains to be.

“Another key factor in our award-winning service is our technician network. We are renowned for having one of the highest firstvisit fix rates in the industry. Our technicians are highly trained, and equipped with the latest tools and techniques to address any issues promptly and effectively. This efficiency not only reduces downtime for our customers but also enhances their overall experience, fostering loyalty and trust.”

Mark concludes: “As we look to the future, we remain committed to upholding our legacy of quality, innovation and superior customer service. Thank you for being a part of our journey and for helping us reach this remarkable milestone. Here’s to many more years of success and collaboration!”

For more information about Guardsman’s award-winning products and services, visit its website, or follow the business on LinkedIn.

www.guardsman.co.uk

Guardsman’s technicians are able to address any issues promptly and effectively

First

BEST FURNITURE COMPONENT SUPPLIER

Fibreline

Since 1982, Fibreline’s quest to be the ‘first for comfort’ has led it to become a UK leader in cushion comfort. In an ever-evolving furniture manufacturing industry, Fibreline has navigated its changes with resilience and innovation for over 40 years. “The furniture industry never has a dull moment, and being recognised as the Best Furniture Component Supplier among many esteemed peers fills us with immense pride,” says MD Richard Prudhoe …

“Our unwavering focus on the upholstery trade has seen our product range expand from the original fibre cushions to now include feather and foam, always adapting to meet our customers’ needs and requirements,” says Richard. “This collaboration has led to the creation of our stand-out combination cushions. The FIRA Gold-accredited Encore cushion range is now celebrated by retailers for its unmatched comfort and long-lasting performance.”

“Fibreline’s comprehensive, onestop-shop approach ensures seamless collaboration with our customers

Fibreline’s success is driven by a dedicated and experienced team of nearly 250 professionals at its Keighley, West Yorkshire facility. “We are investing heavily in our team’s development,” Richard continues. “Offering apprenticeships up to degree level, we are keen supporters of the BFM Future of Furniture programme. This commitment ensures we maintain the highly skilled and knowledgeable workforce essential for our bespoke products.

“We are committed to creating a better working environment and helping the planet by continually investing in our innovations and technology to enhance our operations and performance, following our ‘3D’ rule – if a task is dangerous, dull, or dirty, we invest to improve it before focusing on productivity.

This forward-thinking approach has made us industry pioneers in introducing robotics into our production.”

On the subject of expanding its capabilities, Fibreline is adding a new 14,000ft2 factory extension in Keighley, with which it aims to boost its foam conversion and kitting capacity for tacking kits. Once completed, Fibreline plans to produce over 8000 tacking kits per week, along with the accompanying cushions.

“Fibreline’s comprehensive, one-stop-shop approach ensures seamless collaboration with our customers, from initial concept and design through to sampling, compliance, and full-scale production,” adds Richard. “Our knowledgeable technical team guarantees that once a specification is agreed upon, future requirements will be met with consistent quality.

“Fibreline continues to set new standards in the upholstery industry, driven by excellence and innovation. Connect with the Fibreline team as we continue to set new comfort standards and deliver exceptionally comfortable products to our new and valued customers.”

Bluebone

Seizing the potential of the booming indoor/ outdoor living trend, Bluebone continues to impress with an array of collections that tick all the right boxes …

“The indoor/outdoor living trend has evolved over the past few years, gaining momentum during the pandemic,” states the supplier.

“However, unlike other lockdown consumer spikes, it shows no sign of slowing.

“Often incorporating design features such as open-plan room layouts, large windows, bi-fold doors and outdoor kitchen and living areas, it enables us to feel more connected with nature –and consumers are looking for elements to add ambience and character to their outdoor spaces, in the same way they would for their indoor space.

“Imagine then, what would happen if you had furniture on the shop floor all year round that was equally as desirable for indoors and

outdoors … the multifunctional appeals to the consumer, taking the sting out of a big-ticket purchase that may otherwise have been two separate investments.”

This synergy between the indoors and outdoors is carried through into homewares, says Bluebone, providing an affordable means to refresh the home and garden, and feeding the growing trend for lifestyle-inspiring one-stop shops.

“Bluebone’s latest collections tick all the above,” says the supplier, “utilising reclaimed teak, stone and GRC composite cements –materials that are weather resistant when left outside, yet attractive and luxurious for interiors.

“The extended Olive range features both round and oval dining tables, simple, Scandistyle occasional tables, and a tripod bar table. New solid teak dining chairs and bar stools complete the offer.

“The new Causeway collection of occasionals, meanwhile, combines smooth cement bases with natural teak tops, and the Coniston range of homewares includes shoe racks, a boot pull and bar shelf.

“Bluebone’s latest collections utilise materials that are weather resistant when left outside, yet attractive and luxurious for interiors

“We launched several new statement pieces at the Manchester Furniture Show last month. The room divider and mammoth mirror showcase the beauty of natural reclaimed teak, and the chiller table with hidden metal drinks tray creates a gorgeous social setting – just add ice.

Also, our huge Hydra and Lebus pots are back in stock, after selling out in a matter of weeks earlier in the year.

“To celebrate the success of our latest indoor/outdoor ranges, we have extended our Manchester showrooms, with a new outdoor area displaying our extensive range of GRC pots and creatures, and we look forward to our first ‘at-home’ event, which will run from 3rd-7th November. You can register your interest and book a day to visit by scanning the QR code opposite, or go via our website.

“We will preview our new collections for 2025, there will be an opportunity to explore our archive room, and there will be a splendid lunch each day! We invite you to come and see what we have planned for the year ahead, to pre-order for spring 2025, and to find some excellent offers for January sale stock.”

Causeway and Casa

German bedroom manufacturer, Wiemann, says it is delighted to top the polls in the Furniture News Readers’ Choice Awards. The company, with headquarters in northern Germany and a UK-based sales and customer service team, is proud to be named Best Importer 2024 …

Kai Schwenke, Wiemann’s UK export sales manager, says: “We are delighted that Wiemann has been endorsed by UK readers, and would like to thank everyone who voted for their support. This represents a big well done to our entire team – whether that’s in Germany, including our designers, factory staff and distribution team, or the UK-based sales, delivery, installation and customer service colleagues.”

Litmus Furniture is Wiemann’s sole agent for the UK and Ireland. MD Simon Hewitt comments: “We are over the moon! To be voted by the industry as Best Importer by Furniture News’ readers is both humbling and an honour.

“Colleagues across the business all work extremely hard to produce and deliver amazing products which are beautiful, practical and excellent quality. To be recognised for this is pleasing and much appreciated. I would like to add my thanks to Kai’s to everyone who voted for us.”

“These awards show that our products and customer service are heading in the right direction

Wiemann has a long history of producing high-quality, contemporary bedroom furniture, being particularly known for clever design which offers a total bedroom solution to any size or style of home. In December 2023, it celebrated the 20th anniversary of working with Litmus – a partnership which has seen the UK and Ireland become well established as Wiemann’s largest export market.

Simon continues: “These awards show that our products and customer service are heading in the right direction. We will take confidence from the backing to carry on working to become even better.

“Wiemann is a tried, trusted and reliable brand, qualities which are so important in today’s climate and which we value highly. We are delighted with feedback from the market which suggests retailers especially appreciate our reliable delivery and installation service, and

our five-star customer service.

“Some of our latest ranges have been particularly popular, with Denver and the newfor-2024 Lagos proving to be hits. Monaco continues to be a solid bestseller, with new accessories added all the time.

“The team is about to embark on a busy autumn of trade exhibitions. We are excited to show off our products and catch up with friends and customers, new and existing, in the coming weeks.”

The next chance to see Wiemann will be in Dublin at the Irish Furniture and Homewares Show (IFHS) from 25- 27th August, then at autumn’s Long Point (16-18th September), the NBF Bed show (24-25th September) and Minerva’s Autumn Furniture Show (8-9th October). In addition, Wiemann has two permanent showrooms, in Harlow, Essex, and Long Eaton, Derbyshire, and appointments to view these can be made by emailing enquiries@wiemannuk.co.uk.

www.wiemannuk.co.uk

Lagos from Wiemann

BEST LIVING ROOM CABINET SUPPLIER

Gallery Direct

“We are delighted to have won this award, and we would like to thank everyone who voted for us,” says Gallery’s commercial director, James Hudson. “Winning an award is always special, and is testament to the hard work of the whole team.”

“Our 2024 Collection, which we launched at the start of the year to add to our already extensive catalogue, features an amazing selection of design-led furniture, including beautiful cabinet pieces, in a range of styles to suit different interiors,” James continues. “There is something for everyone, whether you are looking for statement pieces or co-ordinated ranges.

“ I believe the quality and depth of our offering, at value-for-money prices, is key to our success. And we are continually developing new lines ready for the next launch, either to expand existing collections or to create exciting new ones.”

Gallery’s Craft collection offers an extensive range of 35 pieces for living, dining and bedroom, with the living and dining furniture being offered in a choice of two finishes –natural and smoked oak for the cabinets and

“The quality and depth of our offering, at value-for-money prices, is key to our success

tables, and natural and mocha for the chairs and barstools.

The name Craft comes from the hand-crafted making techniques used only in the finest cabinetry work – dovetail joints on the drawers and finger joints on the exposed corners giving strength to the cabinets and a sense of purpose and tradition for long-lasting, legacy furniture that can be collected and handed down

through the generations. All the pieces boast impressive design, with the cabinets sporting cut-out handles to add the finishing touch.

Another of Gallery’s living and dining ranges is Arc, which has a rich, deep finish to the attractively grained mango wood. The cabinet pieces – which include two- and four-door sideboards, a media unit and a cupboard –feature a relief arch design on the doors, and rounded feet to complement it, while the dining and occasional tables and dining bench feature gently rounded corners on the tops and striking, carved u-shaped legs, which add an unusual design feature.

Meanwhile, designed for modern apartment living but looking equally at home in a variety of interiors, the Panelled Collection offers an easy-to-live-with retro style. The cabinet pieces, which include a cocktail cabinet, console, sideboard and media unit, feature eye-catching panelled fascias, which give the collection its name. The wood has a weathered grey wash finish, which pairs well with the black metal legs and underframes on the cabinets, while the dining and occasional tables have wooden legs. This is just a taster of Gallery’s furniture. To find out more about the supplier’s catalogue, visit its website.

BEST LIVING ROOM

CABINET SUPPLIER

Offering practical storage combined with beautiful design, this stunning Artisan sideboard would make a stylish addition to any living or dining room. The play on a classic look emphasises the hand-crafted bobbin detail down each corner. This eye-catching design feature is created by turning the wood on a lathe, a task carried out by the finest craftsmen. The sideboard is made using beautiful oak solids and veneers where practical, with a very subtle lime wash tone to the finish which is soft and mellow. Matching pieces are available.

Scan the QR code for more 

BEST MARKETING SUPPORT

National Bed Federation (NBF)

“Thank you to all the readers who voted for us,” says Simon Williams, head of marketing and membership at the National Bed Federation (NBF), the trade association for UK and Irish bed manufacturers and their suppliers. “We are incredibly proud to have won the Best Marketing Support category in this year’s Furniture News Readers’ Choice Awards.”

“As a small team, we work hard to provide our members, bed retailers and the wider industry with a comprehensive package of relevant and impactful marketing collateral designed to add value to their own marketing activities,” Simon continues. “As well as that, through our consumer-facing Bed Advice website and social channels, we continue to target the bedbuying public with key messages to guide them through the process of investing in a new, goodquality bed as part of a healthy lifestyle.”

Founded in 1912, the NBF’s members account for around 75% of the UK and Ireland’s total bed sector turnover, and the federation itself serves as the authoritative voice for the UK bed industry, both nationally and internationally. It promotes public awareness about the

“We work hard to provide a comprehensive package of relevant and impactful marketing collateral

importance of quality sleep and the role that a good, regularly replaced bed plays in supporting health and wellbeing. It ensures that all its members adhere to relevant legal obligations and operate ethically, encouraging fair competition and dealings with employees, customers, and suppliers.

The NBF also actively shapes British and European standards and legislation that impact the UK bed industry, ensuring that the collective viewpoint of its members is effectively conveyed to relevant authorities. It educates consumers, media, Government, retailers and other professionals about the bed industry’s interests, while providing a platform for industry networking and information exchange.

It is committed to making the bed industry as sustainable as it can be, publishes regular reports on mattress end of life (EOL) and recycling rates, published its ecodesign principles for mattresses in 2020, and launched the NBF Pledge for Our Planet in 2022, asking companies in the bed industry to take steps in unison that will address global environmental damage.

It works closely with the mattress recycling industry, helping to launch the Register of

The NBF also runs the Bed Show, the UK’s “must-attend” event for anyone involved in the bed sector, and holds the annual Bed Industry Awards, celebrating the best in bed manufacturing, component supply and bed retailing.

Why does Simon think the NBF topped this category? “I would like to think it’s the quality of the comprehensive suite of marketing support that we offer across different aspects of our sector,” he answers. “Whether it’s staging and promoting the Bed Show, the UK’s biggest and best bed exhibition, or the annual Bed Industry Awards, our online Introduction to Beds course for all those new to the bed industry, our Retail Champions scheme or the Pledge for Our Planet sustainability programme, our messaging is clear, and is delivered in a consistently professional manner.

“We are also justifiably proud of our social media programme across our ‘bedfed’ and consumer-facing Bed Advice platforms, both of which are vital to get our key messages across to our audiences in a cost-effective manner.”

www.bedfed.org.uk

Approved Mattress Recyclers (RAMR) in 2023.

The team involved in the NBF’s marketing activity: marketing & communications manager Philippa Warford; Simon Williams; and executive director Tristine Hargreaves

The NBF Pledge for Our Planet

Boost your credibility with the National Bed Federation

If you stock predominantly NBF-approved member brands, join the NBF Retail Champions scheme today

Find out more and apply for free today: bedfed.org.uk/resources/retail-champions-scheme

Support new starters with the

BEDS COURSE

The FREE comprehensive training course is ideal for anyone joining the bed industry.

Start your journey today at bedfed.org.uk/resources/training

Carpe Diem Beds

Since it entered the UK wholesale market in 2022, Carpe Diem Beds and has embarked on a transformative journey, culminating in May with the company’s largest launch to date. “This recognition is a testament to our innovative spirit and dedication to redefining the bedroom experience,” enthuses GM David Zettergren …

Carpe Diem Beds offers a comprehensive bedroom experience, focusing on providing a 360° bedroom concept for its customers. “Our focus is not only the beds, but providing a wide range of products, including beds, bedroom furniture, rugs, bed linens, etc,” David explains. “We want to inspire our customers to transform their bedroom into a sanctuary – a room where they want to spend time. This vision is reflected in our concept and assortment.”

Over the past 12 months, significant developments have unfolded at Carpe Diem Beds. This spring, the company marked its biggest launch to date, which saw the introduction of The Iconic Collection, new fabrics, and bedroom furniture.

David says that the success of Vindö, Carpe Diem Beds’ adjustable floating bed, served as the inspiration for The Iconic Collection:

“We are on an exciting journey, and this confirms that we are on the right track

“Acknowledging that not all individuals have the need for an adjustable bed, we incorporated the same floating design into continental beds and bed frames. The latest releases allow customers to enjoy an even more personalised experience.”

Winning the Best Newcomer award means a great deal to David and the rest of the Carpe Diem Beds team. “We are honoured to receive this award, as it recognises the hard work everyone has put in,” he says. “We are on an exciting journey, and this confirms that we are on the right track. We are truly grateful to the readers for this acknowledgement.”

Looking ahead, Carpe Diem Beds remains focused on growth and innovation. “We are continuously expanding our product range and collaborating with interior designers, while keeping a close watch on market trends,” says David.

“Additionally, exciting advancements are taking place across the company. Our new website not only allows customers to shop online but also features a configurator tool for designing beds and bedroom furniture. This is just the first step in expanding our online presence and providing unmatched design possibilities for our customers.”

Carpe Diem Beds currently operates via 200 partners internationally and five flagship stores across three markets – one on Wigmore Street in London. In the past couple of years, the company has expanded globally, with a particular focus on the UK, establishing a stronger presence in the country through renowned retailers such as Heal’s.

According to David, the 2024 January Furniture Show in Birmingham further boosted demand: “We are aiming to establish 10-15 points of sale by the end of the year. Our participation in the 2025 January Furniture Show will further solidify our long-term commitment to the UK market.”

Compared to some of its competitors, Carpe Diem Beds stands out as a relatively young company, which David believes is a benefit. “We are a modern design company, known for our innovative patents and willingness to embrace change,” he states. “Our approach combines Scandinavian design with contemporary sensibilities.

“And we offer more than just beds – we provide beautifully crafted furniture. Our agility and forward-thinking mindset make us stand out, positioning us as an innovative partner in the market.”

www.carpediembeds.co.uk

NEW COLLECTION

Bed Linen: Vindstilla I Bedside table: Holme Chrome

BEST OCCASIONAL/RECLINER CHAIR SUPPLIER

Himolla

“We feel humbled and encouraged by this great honour,” states Germany’s Himolla, which topped this year’s Best Occasional/ Recliner Chair Supplier category. “Thank you!”

“Our quality, contemporary design and line-up, precisely tailored for the British marketplace, prove that sustained excellence is possible,” Himolla continues. “We like to see our products as trusted family friends who will never yield! Since 2017, Himolla’s innovative path has seen it venture “beyond all expectations”, the brand continues: “Himolla have navigated uncharted territory of comfort and contemporary design, to offer real design must-haves, and timeless classics. This unique marriage of capability and composition distinguishes every piece of furniture proudly bearing the Himolla badge.”

www.himolla.com/uk

“This unique marriage of capability and composition distinguishes every piece of Himolla furniture

Prado

Loona

Juniper

BEST PRODUCT PROTECTION SUPPLIER

Staingard

“As MD of Staingard, it is both an honour and a privilege to be recognised by the readers of Furniture News,” says Paul Aiston. “We are immensely grateful to the readers of Furniture News for their votes and continued support.”

“Staingard, which specialises in creating awardwinning furniture protection schemes and products, has been at the forefront of innovation for almost two decades,” Paul continues.

“From FCA-compliant and comprehensively constructed insurance schemes, to highperformance leather and fabric cleaning and protection products, combined with the UK’s best range of mattress protectors, our aim has always been to provide retailers with the best opportunity to provide value-for-money, meaningful and profitable consumer products to complement their core sales of furniture.

“Winning this award is a testament to the hard work and dedication of our entire team, and this recognition not only validates our efforts, but inspires us to strive for even greater excellence. For us, winning means that our commitment to quality and customer satisfaction resonates with our customer base. It motivates us to push boundaries and set new standards in our industry.

“Reflecting on the past year, it has been a journey filled with both challenges and

“This recognition not only validates our efforts, but inspires us to strive for even greater excellence

triumphs, and saw us navigating a landscape altered by global social, political and regulatory disruptions. Despite these hurdles, we focused on innovation and resilience and continued to invest in the systems, people and manufacturing processes that permit us to stay ahead of the competition. This investment allows us to pivot in response to market and consumer demand and that, combined with the excellence of our products, sets us apart and ahead of our competitors.

“Currently, Staingard stands stronger than ever, and we have expanded our market presence and built a loyal customer base who appreciate our commitment to quality and support. Staingard continues to stay ahead in respect of providing technical help and training support to its many customers, as the industry navigates the changes imposed by insurance regulatory changes.

“Our team is more passionate and driven, continuously seeking ways to improve and innovate. In the pipeline, we have several

exciting projects and product launches planned.

“We believe our success in topping this category is due to several key factors. Firstly, our unwavering commitment to quality. Secondly, our focus on customer satisfaction – we listen to our customers, understand their needs, and tailor our products and services accordingly. Lastly, we are constantly exploring new ideas and trends to keep our schemes and products relevant and compliant.

“We invite you to visit our website to explore our range of products and learn more about how we can add value to your business. We are excited about the future, and remain committed to continuing our mission of providing innovation and quality.

“Thank you once again to the readers of Furniture News for your support, which means the world to us, and we look forward to bringing you more exceptional products in the years to come,” Paul concludes.

www.staingard.co.uk

BEST RUG SUPPLIER

Asiatic London

Asiatic London has been at the forefront of product development for over six decades. Today, the brand offers one of the widest collections of rugs in the UK and Europe, earning it well-deserved recognition as a leader in the industry …

This year, customers named Asiatic London Best Rug Supplier in the Furniture News Readers’ Choice Awards. CEO Sharon Kelaty comments: “Receiving this prestigious award is a great honour for us, and is a testament to our team’s dedication. We are incredibly grateful for

“Our customer service truly sets us apart

your votes and we are committed to continuing to provide our customers with the very best.”

The brand has embarked on a journey to repurpose discarded materials for rug production. Its innovative new Romy collection is hand-tufted with Asiatic’s trademark Eco-ply yarn – crafted from recycled materials, this yarn feels as soft as wool, and has a lustrous sheen similar to viscose, says the supplier.

“Developing this collection was the next step in our move to being a more sustainability focused company,” says Sharon

This year also saw the launch of two new product catalogues. The Contemporary Home Collection features signature looks alongside over 200 new stand-out designs, handmade with fine materials, while the Essentials Home Collection offers functional styles, executed

with cutting-edge technology in durable finishes.

Asiatic London’s approach enables its customers to stay ahead of the curve in a competitive market, says Sharon: “Our quality and innovative approach to design is a key differentiator in the marketplace, but our service to our customers truly sets us apart.”

Alongside its collections, Asiatic offers bespoke product development, FOB solutions and consolidation services to meet customers’ demands at every level – and its portfolio is consistently updated to bring more designs to the market.

Contact a sales representative at sales@ asiatic.co.uk.

www.asiatic.co.uk

BEST SOFABED SUPPLIER

Kyoto

“We are thrilled to have won this award for a second year running! Once again, we are grateful to all those who voted for us and the support received by our loyal customers this year – this really cements the hard work of the whole team at Kyoto,” says MD Nick Cancea …

“As a business we have been listening to the feedback of our customers and have focused on expanding our product ranges to suit varying markets, from online retailers to bricks-andmortar stores,” Nick continues.

“As always, we continue to source products with determination to deliver design and quality at the right price, and look forward to sharing these with our customers very soon. Also, this year, Kyoto expanded to include additional warehousing facilities to ensure we have the stockholding to meet the demands of our ever-growing customer base. This really is an exciting milestone for the business!”

Looking ahead, Nick is determined that the business maintains this momentum. “We are constantly developing as a business,” he explains, “whether that be designing and sourcing new and exciting products for the market, or researching innovative sofabed mechanisms – as well as continuing our endeavour to developing designs that capture our signature ethos of combining functionality and comfort.

“Our continuous aim is to be able to provide more options, solutions, and versatility, across all departments, to our customers – ensuring

we can be the first-choice strategic partner for their business needs.”

When asked why he feels Kyoto topped this category, Nick replies: “The past five years have been instrumental to our future success – we have really focused on growing our brand, products, people and processes, which, in our opinion, are the key cornerstones in building and establishing a successful business. Even with this, we have made sure to stay true to our strengths and core values, further developing our own distinctive signature as well as our product offering.

“We set ourselves up to be our customers’ partner, extensions of their buying teams, and believe that this attitude, alongside our exceptional customer service, timely delivery and competitive pricing further contribute to our success.

“We are incredibly grateful to the readers of Furniture News for selecting us as the Best Sofabed Supplier 2024 – we invite everyone to come with us on this exciting journey, and thank you again for your support and trust!”

www.kyoto.co.uk

“Our aim is to provide more options, solutions, and versatility, across all departments

Ashbury

Arthur Corner Sofa Bed in Natural

BEST SOFT FURNISHINGS SUPPLIER Scatter Box

“On behalf of Scatter Box, I’m extremely grateful for your extraordinary support and votes in this year’s Readers’ Choice Awards,” says the CEO and owner of Scatter Box, Caroline Horgan. “Securing the title of Best Soft Furnishings Supplier for the third consecutive year is a remarkable achievement that deeply honours our entire team.”

“This accolade is not just a recognition of our efforts, but a testament to the unwavering dedication of our entire team, and reaffirms our commitment to excellence in the industry,” Caroline continues. “It’s a privilege to be recognised among such esteemed peers of the industry, and we are truly humbled.

“As we bask in the glory of this achievement, I extend my heartfelt gratitude to our loyal customers who have supported us on this remarkable journey. Your trust and appreciation are the driving forces behind everything we do at Scatter Box.”

Despite challenging global circumstances, Scatter Box has grown over the last 12 months, launching its Edition 1 2024 collection at the January Furniture Show and Ambiente. “Such was the success that we are thrilled to have

“I extend my heartfelt gratitude to our loyal customers

had many returning customers, and onboarded new stockists across Europe and the UK,” says Caroline. “We’ve also significantly broadened our product offerings, and recently launched our much-anticipated Edition 2 2024 collection, which epitomises our devotion to luxury, quality, and sustainability.”

Scatter Box is a prominent name in the luxury interior industry, known for its dedication to excellence, artisanal craftsmanship, and elegant designs – and the business is continuously working on expanding its offer.

“With our recent collection, we’ve launched our new fur pods, filled with high-quality by-product crumb foam,” says Caroline. “This innovative design reflects Scatter Box’s commitment to sustainability without sacrificing luxury.

“Furthermore, we recognise the changing landscape of retail, and are well on our digital journey, with a significant investment in technology to provide an even better shopping experience for our customers.”

Caroline believes that there were several factors behind the brand’s win in this category: “Knowledge is key, as the saying goes. With a history in the furniture trade spanning 65 years, and still a leading supplier to Irish sofa manufacturers, we travel worldwide attending trade fairs and seminars, and are always on the cusp of it to see upcoming trends in interiors. We’ve never been afraid to launch a new trend, colour, or fabric too early – if we believe it has longevity, and is, ultimately, commercial for our retailers.

“Next, we offer a diverse range of styles

and designs, catering to various tastes and preferences. Whether you seek timeless elegance, modern sophistication, or eclectic charm, there is something in our collections that speaks to every discerning homeowner and interior designer.

“Moving on, our gallery-quality wall art is produced using the finest of materials, not usually found in affordable wall art. We collaborate with local and international artists designing pieces that fit in our collections and proudly carry the original artists’ signature.

“Beyond our product offerings, Scatter Box is committed to fostering lasting relationships with our customers. We pride ourselves on providing outstanding customer service, ensuring that our customers feel valued and supported throughout their journey with us.

“Our products are proudly handmade, with love, in Ireland. This not only allows us to maintain a close eye on the manufacturing process, but also adds a personal touch to each piece. And while we position ourselves as a luxury brand, we understand the importance of offering competitive pricing. We strive to provide the best value for our customers, ensuring that our products are accessible without compromising on quality or craftsmanship.

“Finally, we maintain inventory for all our product lines at our Manufacturing facility in Navan, Co Meath. Our quick turnaround times enable retailers to keep minimal stock, and restock as needed.”

Caroline Horgan

BEST SOFTWARE/TECHNOLOGY PROVIDER

Iconography

Iconography specialises in ecommerce and unified omnichannel retail management software for the furniture industry, and its team is delighted to have won this award again, reports director Wayne Robbins…

“We have been working hard for several years now with a number of progressive furniture retailers who wanted to move away from disjointed legacy retail software and were looking for a new approach and a better way of running their businesses in this omnichannel age,” Wayne begins. “We are extremely grateful for their input, and the confidence they placed in us – especially the early adopters.

“We are now looking forward to talking with existing ecommerce clients within the furniture sector and new prospects about the benefits of OMNIS Retail, our unified

“We’re providing a real alternative to the fragmented, inefficient and dated retail software many are putting up with

commerce platform. We are providing a real alternative to the fragmented, inefficient and dated retail software which so many retailers are putting up with.

“We’ve been involved in significant product development, consulting, testing, implementing and going live with OMNIS for retailers like Haskins (a recent case study can be seen on our website at www.iconography.co.uk/ featured/haskins-furniture) – and we’re currently consulting with a number of leading AIS members on new features and functions for our OMNIS platform, and listening to user feedback to further refine and improve it. Without giving too much away, there’s a lot of interest in a fully featured ‘carpet and flooring’ module, which we are currently specifying.

“It’s frustrating to hear from furniture retailers on how ‘short changed’ they feel by a number of established providers in the market, in terms of service, support and new software upgrades. I think we topped the category because we deliver – innovative software, and real client service.”

www.iconography.co.uk

Enterprise eCommerce

EPoS

CRM

Retail Management

by Visit iconography.co.uk/omnis

BEST TESTING SERVICES/CERTIFICATION PROVIDER FIRA International

“The entire team at FIRA International is once again delighted to have been recognised as the Best Testing Services/Certification Provider’ by the readers of Furniture News,” says technical manager Howard James.

“Thanks to everyone for supporting us again and making it the fourth year we’ve topped this category!”

“For those unfamiliar with FIRA International and the integral role we play across the furniture sector, we’re part of the Element Group,” Howard explains. “From our custom-built testing facilities in Stevenage, Hertfordshire, we specialise in providing a comprehensive range of independent testing, inspection, certification, technical and training services. Essentially, we exist to help our customers to make certain that their materials, products, systems and operations are safe, quality, compliant and ultimately fit for purpose.

“Alongside our comprehensive range of testing and certification services, FIRA International also supports the furniture sector

with ergonomic services, specialist technical advice, and auditing.

“In addition, we’re also the service provider to the Furniture Industry Research Association (FIRA). Our experts undertake all activities on behalf of the association, from representing them on various standards committees, to supporting members with technical expertise, to authoring all their guides and publications, which cover a broad range of topics, from lean manufacturing and sustainability to industry statistics. Furthermore, FIRA International is the scheme administrator for the Furniture Industry Sustainability Programme (FISP), whereby we support FISP members and conduct scheme audits.

“Since our last accolade for Best Testing Services/Certification Provider, received in the summer of 2023, we’ve been working to expand our UKAS accreditation. Much of this work is reflected in the number of updated and newly published standards, and we hope to see this broader accreditation secured over the coming months.

“I thank our testing and certification experts, who are critical to our success

“Our scope would then include UKAS accredited testing for: BS EN 1729-2:2023 (chairs and tables for educational institutions), BS EN 1725:2023 (beds), BS EN 16121:2023 (non-domestic storage furniture), BS EN 12521:2023 (domestic tables), BS EN 15372:2023 (non-domestic tables), and finally parts one and two for BS EN 747:2024 (bunk beds and high beds).

“To support the wider scope, three new custom-built structural testing machines will shortly be operational, building on our current portfolio of test equipment. Designed by our in-house experts, these new machines will test durability performance across domestic and non-domestic chairs, tables and beds, helping us meet the ever-increasing industry demand for comprehensive UKAS-accredited testing.

“Future flammability testing at FIRA International could be adapted based on the ongoing UK domestic flammability regulations review undertaken by the Office for Product Safety and Standards (OPSS). My colleague Levent Caglar and I have been part of the committee, representing the furniture industry, so we’ll keep our customers and the wider furniture sector up to date as applicable.

“In closing, I thank our testing and certification experts, who are critical to our success. Without their dedication and support, we couldn’t deliver our breadth of services and support you in the way that we do.”

BUILDING ASSURANCE. YEAR

Our continual improvement mission helps our customers be confident that their furniture materials, products and operations are fit for purpose.

It’s about making tomorrow safer than today. Together.

fira-international.com

The Furniture Makers’ Company

The historic City of London livery company and charity, which dates back over 120 years, is proving increasingly relevant to the UK’s furnishing industry, having seen its corporate membership grow by a fifth over the last six months, among other notable achievements …

The period from September 2023 to March 2024 was a bumper half year for The Furniture Makers’ Company’s membership roster, with a +20% uplift in the number of businesses in the sector joining the livery company. Businesses ranging from designer and high-street

“We have ambitious plans

furnituremakers to bed manufacturers and retailers, fitted kitchens suppliers and suppliers serving the contract furnishings market, have all added their names to the organisation’s list of more than 400 corporate and individual members.

Among the newest members to apply to join the livery company are some of the UK’s best-known bed companies, Bensons for Beds, Dreams, Sleepeezee and Sealy UK, as well as distributor and manufacturer of kitchen, bedroom and office products Danesmoor Group, and long-established upholstery manufacturer Whitemeadow Furniture.

“With such a long and rich heritage of partnering with British furniture manufacturers and retailers, we’re excited not only to see marked growth in numbers of members, but also that The Furniture Makers’ Company has extended its reach and is now attracting more diverse businesses and individuals in the supply chain and connected with the sector,” comments Brian Ahern, master of The Furniture Makers’ Company.

During the six-month period, The Furniture Makers’ Company also welcomed more unusual members, including: the UK’s largest furniture repair business, Emmiera Group; K&J Solutions, a purchasing agent for the hospitality industry, which works with four- and

five-star hotels; and Alltruck, a provider of commercial transportation solutions for the sector.

Corporate membership provides opportunities for businesses from the trade to support the company’s charitable activities, get involved with civic events and network with other members.

“Our new members tell us that they want to be part of the future of our creative and dynamic industry, and they see The Furniture Makers’ Company as helping them to play an active role in that, as well as providing numerous benefits from networking with their peers,” Brian continues. “In addition, the desire to ‘give back’ to colleagues in the sector via our charitable activities is a key driver for membership, along with a commitment to strengthening sustainability and developing training initiatives to ensure a long-term skilled workforce.

“Off the back of this growth, we have ambitious plans to further increase membership next year to enable us to sustain the UK’s thriving and vibrant furnishing industry and continue to support those in need within our ranks and those who have served the industry in the past.”

www.furnituremakers.org.uk

BEST TRAINING SUPPORT

Sealy UK

Having taken home the Best Mattress Supplier accolade in 2023, Sealy UK has again scored a top spot in our Readers’ Choice Awards, this time for its impressive training expertise …

“Sealy, the world’s number-one sleep brand, has once again demonstrated its commitment to excellence,” enthuses the manufacturer, “by clinching the prestigious Furniture News Readers’ Choice Award for Best Training Support!

“This accolade highlights Sealy’s training programme, which has set a new benchmark

in the industry. The award is testament to the Sealy training team’s dedication to empowering retailers with the knowledge and skills necessary to deliver exceptional service to their customers.”

At its heart, the Sealy UK training programme is designed to engage and educate retail partners, explains training team manager Ed Kirk, who expresses his pride in this success, stating: “We are thrilled to win this award. Delivering a Sealy training programme is warmly welcomed by our retailers – receiving this award is a huge compliment, and we extend our congratulations to all the other winners.

“The votes from Furniture News’ readers truly recognises the efforts of Sealy’s training team. Retailers have praised the programme for its thoroughness, and the knowledge it has brought them. This win is a reflection of the brand’s unwavering commitment to excellence, as we continue to innovate and bring our unique offering to the UK market.”

www.sealy.co.uk

“Sealy’s training programme has set a new benchmark in the industry

Sealy UK’s first-place training team (Ed is fourth in line)

“To

The Sealy Team If

BEST UK UPHOLSTERY MANUFACTURER

Tetrad

“We are delighted to be voted Best UK Upholstery Manufacturer for a second year running, and thank all readers of Furniture News who voted for us,” says Gareth Brown, group head of marketing at the Belfield Group.

“The team at Tetrad work incredibly hard to consistently produce some of the finest UK upholstery on the market, and it means so much for this to be recognised by the industry.”

Tetrad has been making fine, hand-crafted furniture at its factory in Preston, Lancashire since 1968, and style, quality and longevity have remained at the heart of the brand ever since.

“Our reputation for high-quality craftmanship is all down to the skilled people we have in our business, and we are proud that every piece of Tetrad furniture is lovingly handmade by people who have honed their craft over many years,” Gareth explains.

“Taking a walk through our factory, you will see the utmost care and attention being given by every person, on every piece of furniture we produce. Whether it is meticulously hand-crafting our hardwood frames, or

“We truly believe furniture should be as unique as the home it is made for

expertly hand-antiquing our fine leather hides, every detail is treated with the same level of importance.

“For us, it is this personal touch that makes the difference between a sofa and a Tetrad sofa. We are extremely proud of our team and their dedication to their craft, keeping traditional skills alive and producing some of the very best fine British furniture.

“At Tetrad, we never lose sight of why we do what we do, and we take pride in creating quality, timeless pieces that will be loved today, and by generations to come. We truly believe furniture should be as unique as the home it is made for, and an expression of the owner’s personality. That is why we offer such a high level of customisation – with a wide choice of beautiful designs and materials – to enable customers to create bespoke pieces that will be the focal point of their homes for years to come.

“Our current range consists of over 70 beautifully designed collections, with more

than 300 carefully selected fabrics – from fine Italian leathers, to hand-woven Harris Tweed wool, to sumptuous vintage velvets, like the new Opium Gold velvet, displayed on the Claudette sofa pictured opposite.

“With so many possibilities, we are always looking at ways to help customers choose the perfect piece, and continue to support our retailers in offering the best possible customer experience to their customers. Since the launch of our 3D product configurator two years ago, we have continued to invest in our brand website to improve the overall shopper journey, and have recently introduced a new lead-generation platform, specifically developed to help drive customers from our website and into our partners stores.

“The response we’ve received so far has been excellent, and we look forward to working closely with our partners to offer the endcustomer an even better experience.”

www.tetrad.co.uk

tetrad

For the second year running we are proud to be voted

Best UK Upholstery Manufacturer

by the readers of Furniture News

Featured: Claudette petite sofa displayed in Opium Gold velvet

BEST UPHOLSTERED BED SUPPLIER

Hestia

“Hestia is delighted to have been recognised as Best Upholstered Bed Supplier in this year’s Furniture News Readers’ Choice Awards,” enthuses brand principal John Hilliard …

“Our unique bed designs, fabric choices and manufacturing standards are the result of a collaborative effort, with a strong emphasis on ensuring 100% quality at all times,” John continues. “Being nominated for this award holds immense significance for all of us at Hestia. Our team has dedicated tremendous effort over the past four challenging years, and it is gratifying to see our hard work acknowledged.”

In 2022, Hestia underwent a significant restructuring process to better align its brands and streamline operations. This restructuring aimed to create a more focused and efficient organisation, enabling Hestia to respond more effectively to market demands and customer needs, says John – and, by separating its brands, Hestia has been able to clearly define its product lines and target

“It is gratifying to see our hard work acknowledged

specific market segments, enhancing its overall competitiveness and market presence.

A major milestone in Hestia’s recent history was the opening of a new factory in Macedonia last year. This strategic move was made to support larger retailers wishing to order volume products, while maintaining high quality and affordable pricing, and the Macedonia factory is equipped with state-of-the-art technology and adheres to the stringent quality standards for which Hestia is known, says John.

“This expansion not only increased Hestia’s production capacity, but also allowed the company to offer more competitive pricing, making high-quality sleep solutions accessible to a broader audience.”

Hestia offers an extensive range of products designed to cater to various needs and preferences. Its portfolio includes ottoman beds, electric options, adjustable beds, bespoke frames, high-quality mattresses, and a variety of accessories.

The business has made a significant impact on the sleep solutions industry over the years, setting benchmarks for quality and innovation, says John: “Our products are highly regarded not only in the UK, but also internationally, with a growing presence in Europe and other regions.”

Hestia’s leadership in the market is evident through its expansive distribution network and strong relationships with retailers. The

company’s products are widely available, making its sleep solutions accessible to a broad audience.

Looking ahead, Hestia shows no signs of slowing down. The company continues to explore new technologies and materials to enhance its product offerings, and there is a strong focus on expanding its international presence, tapping into new markets, and reaching more customers globally.

Through it all, sustainability will remain a key focus for Hestia, which aims to further reduce its environmental impact by adopting greener practices and materials – such as increasing the use of recycled and sustainable resources in its products and packaging.

“Hestia Ltd stands out as a beacon of excellence in the sleep solutions industry,” John concludes. “From its humble beginnings to its current status as a market leader, the company has consistently prioritised innovation, quality, and customer satisfaction.

“As Hestia continues to grow and evolve, it remains dedicated to its mission of improving lives through better sleep. With a firm commitment to sustainability and technological advancement, Hestia is well positioned to lead the industry into the future, ensuring that everyone can experience the benefits of a good night’s sleep.”

Review milestone reflects Simba’s strengths

Sleep tech firm Simba has consistently set itself apart by prioritising customer satisfaction and delivering premium-quality sleep products – and this hard work and ‘customer-first’ ethos has been reinforced as the brand celebrates reaching the significant milestone of 50,000 Trustpilot reviews …

From its inaugural Trustpilot review in August 2016 to the 50,000th (both 5-star!), Simba has proudly maintained a market-leading Trustscore of 4.5. This consistent positive feedback is a powerful validation of the brand’s commitment to excellence, and underscores its focus on doing the right thing by the customer, ensuring their experience with Simba is “nothing short of exceptional”, states the brand.

Simba strives to ensure that every product sold is of the highest quality – only the best is good enough. All beds and mattresses have a 200-night sleep trial in case there are issues, and there is a specialist team ready to talk through customers’ sleep needs and how to better meet their expectations. Each new Simba mattress has a 10-year guarantee with a “marketleading” returns rate, which further validates Simba’s overall customer satisfaction and improved sleep.

In short, the secret to Simba’s success lies in leveraging innovative sleep technology and creating an environment where customers are heard, valued and confident in their purchasing decisions – and Trustpilot has been instrumental in providing a platform where customers can share their genuine experiences in a safe and governed environment, says CEO Steve Reid: “We believe in the power of feedback, and we are focused on reaching good outcomes and creating advocates for the brand.”

“We are proud of our fast, on-time, and reliable delivery, with service that customers have grown to expect from a premium brand and product. Delivery teams carry out our delivery services with care to the customer’s room of choice, assist with mattress removal, and with assembly and packaging.”

Most recently, Simba integrated Trustpilot reviews directly onto its website, which has proved to enrich the customer journey with real-time, authentic feedback.

This strategy proved beneficial to both site performance and the overall customer experience, says the brand – by inviting every customer to leave a Trustpilot review post-delivery, Simba ensures feedback is both genuine and representative of true customer sentiment.

A recent study from Trustpilot and London Research highlights the significance of verified reviews in consumer decision-making. The research found that 89% of consumers are influenced by star ratings and reviews in their choice of services and products, and that more than four in five UK customers agree that a good Trustpilot score will make it more likely they buy from a brand. These insights are crucial in helping Simba understand its customers better, and in making informed decisions to further enhance their experience.

“50,000 Trustpilot reviews is not just a number for us

Every review, whether positive or critical, is analysed using AI tools to identify key themes and areas for improvement. A dedicated specialist team promptly responds to all reviews, often within hours, to rectify any problems and ensure customer satisfaction. Steve continues: “This feedback loop is vital in building a roadmap for the business, ensuring that we continually enhance our offerings and address any issues that arise.

Steve concludes: “50,000 Trustpilot reviews is not just a number for us – it’s a reflection of our relentless pursuit of the perfect night of sleep and our deep commitment to our customers. As we move forward, we remain dedicated to setting new standards in the sleep industry, driven by the voices of our satisfied customers.”

www.simbasleep.com

GNG Group gears up for Bed Show

As anticipation builds for the upcoming Bed Show in Telford (24-25th September), GNG Group has announced the launch of several innovative products.

Renowned for its commitment to quality, sustainability, and cutting-edge technology, GNG is set to showcase the latest additions to its acclaimed Komfi mattress collection, which promises to meet the evolving needs of consumers and retailers alike.

“The new ranges embody our commitment to innovation, sustainability, and superior comfort

Leading the line-up is a new range that integrates some of the latest advancements in sleep technology. Building on the success of previous ranges, this new collection features enhanced materials designed to provide exceptional pressure relief and spinal alignment, “ensuring a comfortable and healthy sleep experience”, says GNG – mattresses engineered to deliver superior support and durability while maintaining the eco-friendly ethos for which GNG is known.

Each mattress in the new range is upholstered with a breathable cover that promises to ensure a cool and dry sleeping surface, ideal for hot summer nights.

GNG is also proud to introduce significant improvements to some existing ranges. These enhancements include advanced support systems that cater to different areas of the body, providing gentle cradling for the head and neck, firm support for the lower back, and pressure relief for the hips

and legs. This approach helps to reduce tossing and turning, allowing for a deeper and more restful sleep, says the bedmaker.

Additionally, the improved mattresses are equipped with advanced cooling technology. Not only does this technology regulate temperature and minimise motion transfer, but it also adds an extra layer of cooling comfort, making it ideal for those who tend to overheat during the night. With options ranging in tension, there is a mattress to suit every preference and sleep style.

Richard Gretton, GNG’s commercial director, comments: “We are incredibly excited to unveil these new products and improvements at the Bed Show in Telford. Our in-house team has worked tirelessly to develop mattresses that not only meet but exceed the expectations of today’s discerning consumers. The new ranges embody our commitment to innovation, sustainability, and superior comfort.”

Visitors to the Bed Show can experience these new products firsthand at GNG’s stand (B30). With quick lead times and a reputation for reliability, GNG continues to support its retail partners in delivering top-quality sleep solutions.

For more information, contact GNG on 01924 950300 or email info@gng-group.co.uk.

www.gng-group.co.uk

Chris Lester All of Ireland.

Edward Bacon North West & East Midlands.

Alan White Scotland.

Jason Hillier South East & East Anglia.

Nigel Hillier South West, South Wales & West Midlands. Tel: 07971 484550 nigel@nhillier.co.uk Please

Tel: 00353 87 7779993 chrislester2000@gmail.com

Tel: 07976 061173 edward.bacon@icloud.com

Graham Dickinson North East & Yorkshire. Tel: 07734 853473 grehamd@aol.com

Tel: 07733 883611 alan.arredi@btinternet.com

Tel: 07876 508913 rosethornagencies@outlook.com

komfi.com A division of the GNG Group. NHS Approved Supplier www.gnggroup.co.uk

Email: richard.gretton@gng-group.co.uk Telephone: 01924 950 300

Why Rhenus excels in rolled mattress delivery

Rhenus Home Delivery UK has been delivering roll-up mattresses to customers in the UK for the last seven years – and before that, CEO Vinny Riley and COO Lucie Riley were doing the same thing with Network 4. Add to that experience sales director Gavin Boden and CFO Luke Ball, and together the company’s principals boast over 60 years of experience, either in the furniture industry or in delivering furniture …

“We have found our forte in delivering rollup mattresses – giving that premium service that couriers cannot offer

“We have found our forte in delivering roll-up mattresses – giving that premium service that couriers cannot offer, and that a lot of customers are looking for,” states Rhenus Home Delivery UK.

“Our clients choose us because they want to offer their customers a higher level of service, a better customer experience. One of the reasons is that the average weight of roll-up mattresses has increased by 20-30kg (some of the roll-ups we deliver are 70kg). When the mattresses are that heavy, customers struggle to get them from the doorstep up to where the bedroom is. They can be awkward to get up the stairs, and then even more awkward to roll out and expand.

“Our two-man team will: take the mattress up to the customer’s bedroom; remove the packaging; roll out the mattress and place it on the customer’s bed base; and take away the packaging.

“We will even offer to take away the customers’ old mattresses to be recycled by our partner TFRG, where the mattress is deconstructed, sorted, and sent for recycling into other industries. Most (94%) of the mattress is fully recycled, and 0% of it goes to landfill.

“All of the packaging we remove from the customers’ home is taken back to our depots, bundled, and then goes off to local certified recycling companies.

“We also offer the two-man delivery of traditional mattresses, bed frames, adjustable beds, divans, chests of drawers, flatpack furniture, and all bedroom furniture.

“Our deliveries are fully trackable from the time they come into our central DC, and we give customers several levels of communication, including: SMS/email confirming the customer’s day of delivery choice; confirmation SMS/email; time slot confirmation SMS/email; on-the-van SMS/email; ‘at delivery before’ SMS/email; and a call from drivercrew when on the way.

“When you need to improve your customers’ experience/journey, email us at jonathan.morgan@ rhenus.com.”

www.rhenus.group/supply-chain-solutions/ home-delivery/

CAN YOU OFFER A 5* DELIVERY SERVICE ON YOUR ROLLED/BOXED MATTRESSES?

• DELIVERED TO YOUR CUSTOMERS' ROOM OF CHOICE

• PRODUCT UNWRAPPED AND EXPANDED

• PLACED ON BASE

• OLD PRODUCTS RECYCLED

• FULL UK COVERAGE

SOFTHEADS GROUP

www.siestabeds.co.uk

Softheads Group, which consists of Siesta Beds, Mayfair Beds and Mulliners Beds, has launched a number of new products this year, which will be exhibited at next month’s Bed Show in Telford.

These new models, which complement the group’s existing ranges, include: the Medi Zone edge-to-edge encapsulated-pocketed

range, available in 1000 and 2000 series – the engineered medical-grade foam has a superior support, delivering unique comfort, says the bedmaker; and the ZoneX edge-to-edge encapsulated model, which is available as 2800, 1800 and 1400 variants – a zoned latex pocketed model, in which the zoned area of the latex gives greater support to the back.

The Hybrid collection offers a conventional pocketed spring unit, with 3000 ,2000 or 1000 individual pocketed springs. The edge of the mattress has additional support delivered by butterfly springs placed along the perimeter, providing longevity. This collection is

upholstered with gel to the top (to help control body temperature), and memory foam below, says the bedmaker.

Then there is the Mulliners Natural Handmade bed collection. All models are handside stitched, and upholstered with cashmere, silk, mohair, wool and bamboo. The models are as follows: Arcadia 8000 pocketed springs; Oriana 6000 pocketed springs; Azura 5000 pocketed springs; and the Aurora 3000 pocketed springs.

“Siesta Beds’ comfortable and quality-assured range of beds is recognised for its ethos of value, and quick delivery,” the group concludes.

Tel: 01455 850150

Email: info@limelightbeds.co.uk www.limelightbeds.co.uk

CASTELAN GROUP

“Our Furniture Care Network is a key element of our protection plan offering, and a ‘customer-facing’ part of our business,” says Castelan’s CEO, Martin Napper. “As such, we take enormous care to employ only the best colleagues to deliver that service – in the home of your customer.

“But the servicing of our protection plans is just half of the story. Many of the UK’s leading retailers and manufacturers trust us to be the face of their own customer service function –

Van Spec

regularly selecting Furniture Care Network over other providers based on our ability to actually deliver better resolutions to the customer and better cost efficiency for the client

“With around 100 technicians, we have all areas of the UK and Ireland covered, and are delivering an average lead time comfortably within five working days, in most areas. This is the kind of service that your customers have come to expect, and we are committed to growing our network of technicians as the volume of our work increases.

“We make 120,000 home visits per year and are professional experts in all types of furniture products and repairs. We are the only national network consistently offering a lead time within five days.

“In conclusion, we are totally committed to delivering on our promises – and yours – and we would be pleased to discuss our schemes and service provision with any potential partners, demonstrating why we are the trusted name to provide extensive and compliant services to the furniture industry.”

SELFDRIVE SHOWVAN HIRE

Driven with regular car license Manual & automatic options Kerbside doors Full flat floor show area

Painted wood walls in light grey

11+ sq meters of floor space & Luton area Pick Up Locations

England

Derrys Ltd, Unit 22 Bradley Hall Ind Est, Bradley Hall Road

Standish, WN6 0XQ

Ireland

Derrys Ltd, 85 Teaguy Road

Annaghmore, Co. Armagh, BT62 1LX

It’s a showroom, not a tell room …

If you want to deliver an instore service that goes above and beyond any knowledge the customer might already have, you need to know your product inside and out, writes industry training specialist, Adam Hankinson (Furniture Sales Solutions) …

By Adam Hankinson

Looking back, I’m so lucky to have worked with many absolutely amazing sales professionals.

I call them ‘professionals’ because they viewed their craft as the epitome of an expert in their field. It was expected that you knew your products inside out – not only the names of the models but different specifications, what features, advantages and benefits these specifications delivered to the customer, and how they were better than others you were competing against. You had to know all about your competitors’ models too!!

I worked with Ronnie Orr, Tony Dickson and Chris Jones, all from Colorvision, a major electrical retailer way ahead of its time in many regards including finance offerings, deal builders and urgency-creating promotions, as well as incredible incentives and ongoing motivational prizes for top performers.

While at Allied Carpets, the best of the best underlay-selling stores’ managers won trips to Florida and Disneyland, because their expertise and ability to convey this knowledge to customers was celebrated throughout the business as a hugely important benefit to the customer (and of course, to the business itself).

In 1996 I was filming my sales team roleplaying, presenting and demonstrating shabby chic removable and washable settee covers to customers, on a Ferguson Videostar shoulder camera!

Fast-forward to today, where I truly believe that product knowledge, let alone expertise in product knowledge, is rare, at best – in fact, with over 80% of customers having researched online before making a considered purchase, it’s more likely that the customer knows more about the product they’re looking at than the majority of salespeople they bump in to.

What defines a great product presentation?

Let’s take a Calligaris extending ceramic table, for example. If you’re going to sell a £2k, £3k or £4k+ table, you’d better know your s**t!

Firstly, know what size options each model come in. Lengths and widths in cm, ft and in. Leaf and extension sizes the same. Retracted, it’s x, and extended y. Don’t have to thumb through the catalogue erming and ahhing as you try to decipher a myriad of choices, losing credibility as you call ‘an expert’ in for help.

Know colours and finishes, how it’s made, base

options and the benefits of different bases over others (“This is great when you entertain, because you won’t knock your knees on the leg as you move in towards the table”).

Practice opening and closing the table, extending and retracting it literally like a well-oiled machine (“Can you see how easy it is?”), actually demonstrating to the customer why and how this mechanism is so much better than the cheaper alternative.

Practice fitting dining chairs in, around and under each table so you know exactly what works best in terms of fit, ease of movement, weight, colour, style, swivel, recliner options (yes you can buy reclining dining chairs), and how each one works well with different bases.

Every colleague in your store should be able to demonstrate every product like an expert. We know that confidence is a salesperson’s best friend, and the biggest source of confidence is product knowledge. Not just facts, but what this product and its features can do for your customer, and how to demonstrate this clearly and confidently so that it seems super easy to your customer to see, hear and feel the associated benefits.

Next time you’re in a showroom considering making any reasonably sized purchase, ask, “Can you please show me how it works?”

I’ll bet 9/10 salespeople can’t.

www.furnituresalessolutions.com

“We know that confidence is a salesperson’s best friend, and the biggest source of confidence is product knowledge – not just facts, but what this product and its features can do for your customer

Your business is looking up

When the majority of your customers come in, lie down and look up, it’s crazy how many bed retailers skimp on their ceilings, writes our US correspondent Gordon Hecht, business growth and development consultant to the retail home furnishings industry …

By Gordon Hecht

We, the people of the retail world, are legendary for being optimists. When business gets difficult, we know that it will recover. When sales pick up, we invest to keep our business robust.

Looking up is what we do best – except when it comes to our shops.

I celebrated a recent holiday weekend by visiting several furniture and mattress stores. Many were fully decorated and converted their sale to an event. In other shops, a customer wouldn’t know if it was a holiday or an everyday.

The mattresses looked so inviting. I decided to try a few of the new models out for a test rest. About the same as your shoppers, I started out as a back sleeper. And stared upward.

My restful test was interrupted by the view of some fairly frightening ceilings. Brown water stains and cracked ceiling tiles. One shop had spotlights aimed at the pillows. After a three-minute session with the blinding lights, I felt like I was compelled to confess to a crime.

The low point occurred at a mid- to high-priced shop. Above a showroom of $2500-9000 mattresses, I could see plastic construction sheeting taped to the ceiling, apparently being used to protect against a roof leak. Over other beds, the ceiling was peeling and soiled. A $100,000 investment, in a showroom with $75 in protective cover.

I see a white ceiling and want to paint it black If Mick Jagger and the boys were rolling beds instead of Rolling Stones, they would insist on a ceiling that was non-distractive and encouraged mattress sales.

Black-painted ceilings offer a lot of advantages in a mattress store or gallery. The colour represents darker evenings. It’s more restful for your shopper. Beyond being non-distractive, black paint can hide a myriad of stained or damaged tiles.

When used with low-level lighting, a black ceiling allows your shopper to concentrate on the mattress below, rather than the roof up above.

What! Another expense?

Operating a business is expensive! You pay for insurance, utilities, and taxes. Those are expenses. Necessary, but they do little to increase revenue and build your business.

Advertising, sales training, signage, and store maintenance are investments. These attract

shoppers and convert them to buyers. Just as a home improvement like new flooring or painting is an investment to increase the property value, store maintenance and improvement increases the value of your business. Lacking that investment, your business goes downhill.

You don’t have to take this lying down (but it helps)

Assuming you have 30 floor samples, this will take 90 minutes. Lay down on every mattress in your store. Stay still for three full minutes. Set the timer on your iFruit phone if you need to.

Open your eyes, ears, and nose for the full experience. It’s what your shopper sees, hears, and smells.

It’s the ceiling and lighting. Spotlights aimed wrong, flickering fluorescent tubes, dusty fixtures, dirty air vents. These are silent killers to your sales.

Also, the background noise and sounds. Turn on the massage feature on your adjustable beds. Is it a soft buzz or a sawmill? Is the music too low, too headbanging or honky-tonk? Can you overhear gabbing from the breakroom? Or worse, no music at all?

Is the showroom musky or dusty? Over-perfumed? If you want to add a scent, try sugar cookies or vanilla. It’s easy to ignore a bad ceiling or lights. You can always put off renovations on your building. It can wait for another day.

Unless you want to keep a roof over your head.

Gordon can be reached at gordon.hecht@aol.com

“Spotlights aimed wrong, flickering fluorescent tubes, dusty fixtures, dirty air vents. These are silent killers to your sales

Why it was game over for Dover

Sometimes things don’t work out, and you have to take a step back to move forward – discovered Steve Pickering, the ‘unorthodox’ CEO of fast-growing South East independent bed retail chain Sussex Beds, when he was faced with a particularly tough decision this summer …

By Steve Pickering

On February 26th, 2022, we opened our 13th store, located in Dover, Kent – situated on St James Retail & Leisure Park, a bustling site with many big-name brands such as M&S and Next.

We opened with anticipation and excitement, as our research had indicated great potential, with high levels of our key demographic within the catchment located on and around the outskirts of Dover, surrounding villages and towns.

The store initially traded well. However, within weeks, Easter trading was severely disrupted as the town’s roads ground to a halt with traffic congestion heading for the port. Freight vehicles stacked up along the M20. News of the chaos went national.

Unfortunately, these scenes repeated over the following bank holidays, half-term, and during the summer. The result saw footfall and sales plummet. Autumn recovered slowly, but nowhere near enough to offset the loss of trade during the key summer period.

Over the next 12 months, this pattern repeated, and during the latter period of 2023 into 2024, increased disruption saw store visitors fall by a further -24%. Therefore, with no outlook of improvement to the situation and an expectation of even further disruption from October with further port checks commencing, we made the difficult decision to close and exit the store. Its final

trading day took place on June 22nd.

It’s sad and frustrating, and we could get into the blame game – Brexit, poor planning, incompetence – but this does not help or change the situation. You just need to assess what you can control, make a decision, act, learn, and move onward.

Are you kicking a difficult decision down the road, hoping things will change, when realistically you know they won’t? Sometimes, the hardest decisions are the most necessary ones.

Discover more of Steve’s thoughts in his blog, at www.linkedin.com/in/stevepickering-unorthodox-ceo/

“You just need to assess what you can control, make a decision, act, learn, and move onward

The Furniture Makers’ Company the furnishing industry’s charit y

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Staying on top of testing

When it comes to testing furniture products, SATRA is here to help, says its business area manager and head of furniture testing, Johnny Worthington, who has worked at SATRA for 26 years in a number of technical roles, and currently leads a team of experts that test and evaluate the safety, stability and durability of customers’ products …

By Johnny Worthington

Whether we’re considering tables, sofas, wardrobes or chairs, the bottom line is that the product has to be fit for purpose and safe to use. That’s at the root of everything we do here at SATRA, and all of the standards to which we test. We’re ensuring that the products that pass through our doors meet the most stringent requirements, and personally I’m driven to provide the excellent customer service, advice and rigorous testing that our customers have come to expect.

The general public might not realise the efforts that are made to make sure that the products they use every day are safe. The General Product Safety Regulations effectively state that anyone, any member of the public, should be safe to use any product, from a pen to a car, without coming to harm.

And what’s the best way to know if your product is safe? To have it tested to the relevant performance standards! Furniture testing, at its simplest, means assessing the strength, durability and stability of a product, but it can often be a lot more involved than that.

I understand that standards, regulations and testing can all be very confusing for manufacturers or newcomers to the industry, which is why we’re always happy to help and to talk customers through the standards and regulations that they need to be aware of.

As well as the physical testing requirements for furniture, there are also flammability requirements and applicable chemical restricted substances legislation. We offer advice and guidance for physical, chemical and flammability testing at our head office in Kettering, Northamptonshire. SATRA has modern laboratory facilities and ISO 17025 accreditation to provide testing that meets our customers’ needs.

The main piece of advice I’d give to manufacturers, suppliers and retailers would be to keep product test reports up to date in accordance with current standards. Standards change, and are frequently revised to reflect industry developments, the latest

“I think that the furniture industry is currently in a very healthy state, with a great deal of innovation and creativity feeding into the development of new products

materials and technologies, and the demands of the market. Keeping up to date with the latest standards means that your products are being developed with current, state-of-the-art performance requirements in mind, and that products fulfilling those requirements will meet the demanding requirements of the market. Also, I’d strongly suggest making use of any free resources that are available, to get more information on technical matters and the latest industry developments. SATRA regularly offer webinars on technical subjects, as well as producing articles on standards, regulations and test methods, which are available for free on our website.

I think that the furniture industry is currently in a very healthy state, with a great deal of innovation and creativity feeding into the development of new products. We’re seeing some exciting new designs, new materials, and more stringent and safetyfocused test methods, as well as greater awareness of environmental issues among manufacturers and consumers, and better understanding of the need for more sustainable manufacture.

These are exciting times for the furniture industry, and I’m proud to be a part of it.

www.satra.com

“The general public might not realise the efforts that are made to make sure that the products they use every day are safe

What recruitment methods work best for you?

Most methods have their place, depending on the role. Remote –LinkedIn or direct headhunting. Local – job sites like Indeed.com. Basic – Facebook. Senior – recruitment agencies

Nicolle Hockin (Devonshire Living)

Recruiting is an art! Some recent initiatives we’ve introduced include allowing every applicant through to attend the first interview stage (a group interview) utilising Zoom (other online video conferencing systems are available). This first layer of process saves time by filtering down to those who are really interested. Plus, by offering an opportunity to all, it opens doors for those who may not provide or produce a fab CV but are potential gems with great attitude or value fit for our business. Another new initiative for us, for those getting through to the face-to-face interview in sales, was a practical test. Each potential candidate will pick from a deck of picture cards. Depending on what is pictured, they will need to sell the item to the interviewers. It’s fun, and really demonstrates their selling ability and potential

Steve Pickering (Sussex Beds)

Recommendations from colleagues and your LinkedIn network removes a lot of the guesswork and uncertainty from recruitment, but roles within trade associations can require quite specific skills, so recruiters are often used to locate the right candidate

Phil Spademan (BFM)

Referrals and personal contacts are obviously invaluable –also a mix of traditional and LinkedIn

Paul Little (Airsprung Beds)

If we’re looking at what has attracted talent our way, it’s often our culture and softer benefits that have stood out to applicants. For recruitment generally, LinkedIn for some roles, along with local introductions via network opportunities in Sheffield and Rotherham

Steve Adams (Mattress Online)

We found the most effective platforms for successful recruitment to be LinkedIn, Furniture News and other relevant trade press. Traditional word of mouth and industry networking remains a great source for discovering recommended talent

Andrew Kerr (Siren Furniture)

We advertise online via Indeed, on our own website and on social media, particularly LinkedIn and Facebook. We also use in-store posters. Recruiting good-quality staff is difficult right now though, and the volume of applicants has definitely declined Andy Stockwell (Gardiner Haskins)

We’ve had quite a lot of joy using Indeed, which has proven cost effective for recruiting delivery and sales personnel. Facebook and LinkedIn are also useful

James Dunne (Prestige Beds)

Recruitment is vital to our success, as it sets the foundation for everything else to thrive. The methods that work best for us include referrals and networking, internal promotion and talent development, and partnering with a trusted recruitment agency. Referrals and networking help us find exceptional candidates through recommendations and industry connections. We also incentivise our staff with a ‘referral bonus’ once a new recruit passes their probation period. Internal promotion and talentdevelopment programmes, such as ‘The Land of Beds Way,’ mentorship, and clear career paths, attract individuals who value career advancement. Additionally, our longstanding relationship with a recruitment agency ensures they understand our company values and culture, allowing them to find the perfect fit for our team

Mike Murray (Land of Beds)

We use a combination of both word of mouth and long-term partnerships with recruiters who understand the cultural needs of our business

Jonathan Burrage (Hydeline Furniture)

Recruitment in the current market is very challenging, with ‘no shows’ for interviews running at record levels and seemingly a significant group who don’t seem to want to work at all. It’s about trying different ways to find new talent. We use Indeed to cast a wide ‘net’, then trawl it for suitable candidates. Around 90% of our staff join us that way. The other 10% are word of mouth, or approaching people we think would be a good ‘fit’ for us

Peter Harding (Fairway Furniture)

Recommendations have always worked really well for us, especially when seeking out agents for an area Greg French (Westgarth Furniture)