Furniture News #338

The essential guide to the UK domestic furniture and furnishings trade #338 May 2017 | www.furniturenews.net

Compton Range, Classic Furniture

DESIGN APPEAL Jam Space Interiors’ unique retail concept

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ONLINE FOCUS Exploring e-tailer Lane’s philosophy and practices

MALAYSIAN EVOLUTION How MIFF’s development is reaching new heights

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W

ith the Far Eastern exhibition circuit behind us, this month’s issue inevitably features a plethora of event content, including reports from visits to the Malaysian International Furniture Fair and International Furniture Fair Singapore, plus further reviews of Thailand International Furniture Fair and Indonesia International Furniture Expo.

In terms of events closer to home, you’ll find a review of last month’s edition of Salone del Mobile, plus an exploration of major UK exhibitions coming up this month – Spring Long Point and Clerkenwell Design Week. What’s more, we also take a look at what to expect from two of the most vital events in the UK calendar – the Manchester Furniture Show and the Bed Show.

Elsewhere in the issue, I interview Hedayat Islam, founder of retail concept Jam Space, which brings together a collection of furniture and accessory pieces from around the world, each one with an original narrative behind it. With an intriguing background in interior design in Egypt, Hedayat

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combines her experience of the global marketplace with her design credentials to create a truly unique one-stop design destination.

In addition, homewares e-tailer Lane’s creative director Joff Casciani answers our questions about the business’ roots and modus operandi, and offers his wisdom on the online retail arena.

Also featured is expert advice on how retailers can link their in-store activities with their online operation, plus tips for success in terms of back office sales. Along with our usual news and product round-up, hopefully there’s something to suit everyone’s taste. Enjoy the issue!

Victoria Noakes Editor designate T 01424 776105 E victoria@gearingmediagroup.com Twitter @Victoria_FNmag

04/07/2017 12:22

Go global Are you looking to develop business overseas?

The International Alliance of Furnishing Publications (IAFP) is a 20-yearold association comprising the leading trade publications – based on editorial quality and circulation – from 19 countries worldwide.

Its aim is to assist its members, and their advertisers, to better communicate with foreign markets. When promoting or seeking information from abroad, the IAFP network is the one to trust.

Furniture News has been the UK member publication since 2012, and has since helped its readers and advertisers reach high-quality foreign information, contacts and readership.

Contact Samantha Horscroft on (+44)1424 776100 to find out more.

www.iafpalliance.com

Member publications

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Contents | 5

INFORMATION

Editor designate Victoria Noakes 01424 776105 victoria@gearingmediagroup.com Twitter @Victoria_FNmag Advertising manager Sam Horscroft 01424 776100 sam@gearingmediagroup.com Twitter @FurnitureNewsAD Advertising executive Fiona Jefferies 01424 776100 fiona@gearingmediagroup.com Twitter @FurnitureNewsAD Production manager James Ash 01424 775304 james@gearingmediagroup.com Deputy production manager Katie Bate katie@gearingmediagroup.com Production assistant Stephanie Reading stephanie@gearingmediagroup.com Digital production assistant Nathan Khan digital@gearingmediagroup.com Copy administrator Steve Merrick 01424 776108 production@gearingmediagroup.com Proofreader Keith Fitz-Hugh Editorial director John Legg 01424 776104 john@gearingmediagroup.com Publisher Nigel Gearing Accounts Wendy Williams

7 Partner Comment

The January Furniture Show’s Natalie Slade explains why good communication makes for better events

8 News 16 Interviews

Furniture News speaks to founder of retail concept Jam Space, Hedayat Islam, to discover more about the unique business, and Lane is this month’s e-tailer under the spotlight

24 Events

Featuring reviews of MIFF, IFEX, IFFS, TIFF and Salone del Mobile and previews of Spring Long Point, Clerkenwell Design Week, Manchester Furniture Show and the Bed Show

Jam Space Interiors (16)

48 Resources

Land of Beds MD Mike Murray explains how to link in-store activities and competitions, and Fortegra’s Kevin Cundiff explores what back office salespeople should focus their efforts on

52 Update

Including the latest from Classic Furniture and Kettle Interiors

56 Beds & Bedroom

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#338 May 2017 | www.furniturenews.net

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© Gearing Media Group Ltd 2017 General information No part of this publication may be reproduced without the specific prior written agreement of the Publisher and may not be stored on any type of retrieval system. Furniture News/ Gearing Media Group Ltd accepts no responsibility for variations in colour reproduction. Special colours (Pantone etc) can be catered for with prior arrangement.

Some elements of the editorial content in this publication are submitted by the trade, however, all efforts are made to ensure that the editorial remains true to fact and unbiased.

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Compton Range, Classic Furniture

DESIGN APPEAL Jam Space Interiors’ unique retail concept

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ONLINE FOCUS Exploring e-tailer Lane’s philosophy and practices

TIFF (34)

MALAYSIAN EVOLUTION How MIFF’s development is reaching new heights

21/04/2017 14:10

04/07/2017 12:22

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Partner Comment | 7

Why good communication makes for better events

R

eflection is an everyday process. We reflect on a mixture of everyday problems and situations constantly, particularly in work: What went well?

What didn’t? Why? How do I feel about it? What could I have changed to make something better?

It is a useful tool for helping us to process our views, objectives and relationships. As one of the organisers of the January Furniture Show, I have reflected at length about what went well at the 2017 show, what could have been better and what I could have changed to make improvements.

What I have learnt is that one of the most important elements in event organisation is building good relationships with our customers – the exhibitors. This is particularly true with new exhibitors who may need additional support.

We recognise that there is a good deal of stress and uncertainty around exhibiting at a major exhibition for the first time. The personal touch enhances communication giving us a better understanding of both their needs and also those of our longer-standing customers.

We are now in the run-up to the Manchester Furniture Show in July and taking on board the importance of good

communication with our customers. One of our main aims is to create a friendly, relaxed show, where both exhibitors and visitors enjoy the business of the show in a welcoming atmosphere.

To do this it is important that we listen to the needs and wants of both exhibitors and visitors and do our best to meet them – anything from logistical issues to opening times.

At times we get requests that are difficult to fulfill, for instance if we can change the colour of walkway carpet or can we have live flames on the stand. There are times when we have to say no, but where possible we will do our best to make changes to assist our exhibitors and help the smooth running of our shows.

Upon reflection, then, the power of good communication should not be underestimated – it leads to better and consequently more successful events and a happier working environment.

Natalie Slade is event manager for the January Furniture Show (www.januaryfurnitureshow. com) and the Manchester Furniture Show (www.manchesterfurnitureshow.com).

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8 | News

New southern area manager for Kindred Living Paul Hatcher, Kindred Living’s new southern area manager

Paul Hatcher has been appointed as the southern area sales manager for leading bedroom furniture supplier Kindred Living.

Paul has worked in the furniture sector throughout his career, spending the last 29 years at Nolte Moble, where he started as an area representative and quickly stepped up to the sales manager role for over 25 years.

Paul says: “I had been considering retirement, however when the Kindred collection was presented to me, I was so inspired and convinced by the integrity of the brand and infrastructure supporting it that I swiftly reconsidered. I am delighted to join Kindred Living, which is backed by a forward-thinking, reputable and longstanding family business.”

Paul will report to Chris Fountain, Kindred’s national sales manager, who says: “I am delighted to welcome Paul to the business. I worked alongside Paul at Nolte for two and a half years and his enormous amount of industry knowledge and experience is unrivalled. I am really looking forward to him contributing to the development and growth of our new brand.”

New TV ad campaign for Habitat Following the success of its last TV campaign, iconic British homewares brand Habitat has once again teamed up with creative communications agency Portas for its newest TV campaign - Habitat Voyeur.

The 30 second spot is shot from the perspective of a Habitat voyeur looking into somebody’s apartment. Watching a woman as she looks for an outfit, the voyeur is only interested in The Lyle Sofa. The campaign reflects the nation’s obsession with interiors.

The TVC forms part of an integrated campaign covering digital, in-store, OOH and social – supported by its content hub Today’s Coolest Habitats.

BFM adds to commodity pricing system The British Furniture Manufacturers (BFM) has boosted its commodity pricing system for foam, with the addition of precise weekly values in euros and GBP. Due to a shortage of supply and a weaker pound, the price of foam chemicals for UK furniture manufacturers has risen sharply over the last year. The BFM tracks prices and more than this it blends the price of two commonly-used chemicals in foam manufacture to their constituent parts in the end product (TDI one third and Polyol Flexible two thirds). The blended GBP price jumped 6.1% per metric tonne

between February and March 2017 alone, and this is one of the most closely-followed commodities on the BFM’s list of over 220 different items.

Mike Dimond, the BFM’s director of employment and membership affairs, says: “On-going fluctuations in cost, particularly on goods as market-sensitive as foam chemicals, have ensured our commodity pricing system is the go-to reference source for members who need to closely monitor the variations. Historically, prices fall as well as rise and our members will be the first to know and this will give them an advantage.”

Slumberland’s cot mattress wins Baby and Nursery Trade Award British bed manufacturer Slumberland has been granted Best Safety Product by the Baby Products Association for its debut Slumbertime Luxury Pocket Sprung Cot Mattress at the 2017 Baby and Nursey Trade Awards.

The prestigious awards, held in partnership with the Harrogate International Nursery Fair, recognises outstanding quality and design across the whole of the nursery trade.

With the quality of entries improving year on year, the competition this year was stronger than ever and Slumberland’s debut Luxury Pocket Sprung Cot Mattress was commended for its chemical-free cover and UK manufacturing.

It was also recognised as the first time a mattress has won the award for Best Safety Product at the UK’s one trade show dedicated to nursey.

Steve Birds, national account manager, says: “We developed the Slumberland cot

Slumberland with its Baby and Nursery Trade Award mattress collection around breathability, practicality and of course safety. The sleeping surface is free from all Fire Retardant chemicals because we’ve used a naturally fire retardant fibre. This allows for the sleeping surface to be free from all antinomy, phosphorus and arsenic chemicals - the safest ways for babies to sleep plus peace of mind for parents.”

Manchester Furniture Show registration now live Registration is now live for the 2017 Manchester Furniture Show. The show runs from 16-18th July and returns to the popular Manchester Central venue in the centre of the city. On course to be a sell-out, the show will boast over 130 exhibitors introducing new models and additions to existing bestsellers.

Confirming the importance of the show in the UK calendar, repeat exhibitors including major brands Whitemeadow, Baker, Buoyant, Westbridge, Global Home, Value Mark and VIDA Living, will line up with a host of new signings to be announced shortly.

Show director Laraine Janes says: “The

Manchester Furniture Show continues to affirm its important place for furniture buyers in the UK calendar. It is the second largest furniture and interiors show in the UK behind January, and with the comprehensive mix of products and exhibitors that show new collections for every price bracket, it is easy to see why Manchester is a successful show year after year.

“We are looking forward to a show full of variety and buzz and look forward to welcoming exhibitors and visitors alike.”

Visitors can register now for their free entry to the show on the event website.

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News | 9

Bed Show visitor registration now open The Bed Show, the UK’s largest bed event, will return to the Telford International Centre from 19th to 20th September and online visitor registration is now open.

Confirmed to return are big brand names such as Airsprung Group, Breasley, Harrisons, Highgrove, Hypnos, Furmanac, Silentnight Group, Sleepeezee and Steinhoff Group, as well as smaller niche players – including Shire Beds, Burgess Beds, Vogue - and a host of component suppliers.

“The registration process is simple and takes a couple of minutes to complete, saving you time on the day and giving you longer to enjoy the show,” says Jessica Alexander, executive director of the National Bed Federation, which organises the show. Only NBF members can exhibit at the show.

Parking and entry are free for visitors, and Telford International Centre is easily accessible from all parts of the UK. Once again there will be free refreshment vouchers and on the night of the first day of the Bed Show, a sparkling gala dinner and the 2017 Bed Industry Awards ceremony.

Loaf continues growth with two new showrooms British furniture brand Loaf has announced two new physical retail spaces, with Spitalfields in London opening this month, and the company’s first move outside the capital to Guildford launching five months later in October.

After successful openings in Battersea and Notting Hill in 2015 and 2016 respectively, the fast-growing retailer continues to expand its customer reach with four locations in the South east. The bricks and clicks model has proved instrumental to continued growth with sales of £34m for 2016/2017.

The laid-back brand was established in 2008 with strikingly-handmade furniture and accessories to kit out the entire home.

The two new Loaf Shacks will continue to help people lead happier, more relaxed lives.

The 3200ft2 Spitalfields Loaf Shack will be housed in the area’s Exchange Building which was originally designed for telephone operators in the early 1900s.

The Spitalfields Shack will be just a short walk from the major hub of Liverpool Street station and also Shoreditch High Street overground.

The 5500ft2 Guildford Loaf Shack will be part of the 80,000ft2 Tunsgate Quarter

development opening in October 2017. Set to be a key shopping destination in Surrey, Loaf will be in good company with OKA, The White Company and world-renowned restaurant The Ivy Collection as neighbours.

Shack visitors will be encouraged to test the cloud-like mattresses and British-made, comfortable sofas. Kids can busy themselves with colouring and there will be the usual retro arcade games and other treats.

Loaf’s founder Charlie Marshall says: “It’s been my mission to open the most laidback showrooms in Britain and the cracking locations of our two new Shacks will help to deliver our ambitious growth plans over the next few years.

“Successful launches of Battersea and Notting Hill prove that a large number of our customers want to see and touch our products before they buy.

Our physical spaces are all about bringing that brand magic to a wider audience, working seamlessly with our website and brochures.

“For us it’s all about an enriched customer experience that focuses on insanely good quality products and knock-out customer service.”

AHF appoints new non-exective director AHF, the multi-channel household furniture and flooring retailer, has appointed Julia Reynolds as a non-executive director to support Matt Hesketh CEO and Chris Stafford CFO as a result of the retirement of its current non executive chairman Mike Norris, who was appointed in 2012. Current non-executive director John Chilcott will succeed him in the

role of non-executive chairman.

With over 30 years’ experience in retail having worked at Arcadia and Tesco and CEO roles at Antler luggage and Figleaves, Julia brings a wealth of experience in omni channel retailing, branding and digital marketing.

Matt Hesketh says: “Mike Norris’s contribution over the past five years has been

invaluable to AHF in a long and successful business career and we wish him the very best in his retirement. We are delighted at the prospects that working with Julia Reynolds will bring to the board. She has joined at a pivotal time in the development and growth of AHF with significant and exciting plans ahead for the business.”

Silentnight signs sponsorship deal with Barnoldswick Town FC Silentnight’s mascot Hippo put Barnoldswick Town FC players through their paces last month to celebrate the bed brand signing an extended sponsorship deal that will see Silentnight return as sponsor for a twelfth year.

The Barnoldswick-based bed maker and North West Counties League team celebrated the continued partnership with a match at the Silentnight Stadium against AFC Bootle. The home game saw Silentnight’s mascot, Hippo take to the pitch to warm up with players before kick-off.

Man of the match, Jordan Gidley received a Silentnight mattress for his efforts, after the game concluded with a 1-0 win for

Barnoldswick FC. Stewart Airdrie, director of football at Barnoldswick Town FC, says: “We are incredibly grateful for the continued support we’ve had from Silentnight over the years, and going into another year of partnership with them is fantastic for the club.”

Nick Booth, marketing director at Silentnight, says: “Barnoldswick Town FC is at the heart of the community here in Barnoldswick and as a local business, we are really proud to be able to offer our support.

“Since 2005 we have seen just how much hard work has gone into growing and developing the club and being named as

sponsors for a twelfth year is a real honour for us at Silentnight.”

Silentnight mascot Hippo at Barnoldswick Town FC

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10 | News

Dreams launches new ad campaign Dreams, one of Britain’s leading bed specialists, has launched its new advertising campaign, which will see the retailer bring to life its proposition of endto-end quality and care, as well as its UK manufacturing credentials. The campaign sees Dreams adopt the new strapline ‘What Dreams are made of’, positioning the company as an expert on all things sleeprelated.

The company’s unique made-in-the-UK proposition forms the central theme of the new commercial, which features a sleeping couple making the journey from factory to home atop a Dreams mattress, under the careful care of the company’s factory staff and delivery drivers.

Narrated by Caroline Quentin, the advert is accompanied by a cover of Dreams by the Cranberries, performed by young British artist Amber Leigh Irish.

Dreams will also be releasing this track as a single, with all Dreams’ proceeds going to the Fostering Network, the UK’s leading fostering charity with whom Dreams partners.

The Furniture Ombudsman appoints new Standards Board members The Furniture Ombudsman has appointed two new members to its independent Standards Board, effective immediately.

Dr Naomi Creutzfeldt from the University of Westminster and Ed Duggan, CFO at Fishpools, join the existing Standards Board team on a voluntary basis, and will help the Ombudsman preserve its independence and provide an invaluable set of checks and balances on their work.

Dr Naomi Creutzfeldt has worked on various aspects of consumer Alternative Dispute Resolution (ADR) in Europe for the past seven years, first at the University of Oxford and now at the University of Westminster. Naomi has a wealth of experience in conducting research on ADR bodies and her findings have been widely published. Naomi is currently working on a book about Ombudsman schemes.

Ed Duggan has worked in retail for many years, with experience ranging from the shop floor, IT, supply chain, administration, finance and logistics functions through to the board room. This experience has ranged from high street to out-of-town and online retailing, fast moving food and fashion to big

ticket furniture.

Ed has worked for listed companies, private and family-owned organisations, building up an extensive experience of all elements of retail from both a business and consumer perspective. The last 12 years have involved board level roles in national and regional furniture retail in the UK. Ed says: “I am really pleased to be able to bring some of my experience to what is an already very strong Standards Board team.

The Ombudsman plays a key role is providing a fair and impartial dispute resolution service to customers and retailers alike and in the fast moving world in which we all live and work today it’s important that any guidance we can provide keeps the organisation moving forwards for the benefit of all concerned.”

Naomi says: “I am delighted to be joining the Ombudsman’s Standards Board.

It is a great opportunity to get a better understanding of how the scheme operates.

I am sure that I will learn a lot and am looking forward to being part of the process of continuous improvement of the ADR processes.”

John Lewis reveals £24m Edinbiurgh investment John Lewis has announced details of a £24m investment and refurbishment of its 160,000ft2 Edinburgh shop. The investment is funding improvements throughout the shop including an additional shopping floor, a cafe and a tech product area. The investment is also financing a reconfiguration of the shop, to make it easier to negotiate while the rest of the St James Centre, of which it is the anchor store, is being redeveloped.

Work at the shop began last year, with the installation of a new entrance on Leith Street with new lifts, and a customer collections area for click and collect services. Parking spaces

were also created outside the shop.

John Lewis will open a completely new shopping floor on level five of the shop - which has never before been open to customers. A new cafe with a fresh, contemporary decor, The Place to Eat, will be located on the new fifth floor offering a striking vista of the city.

On the new shopping floor, the retailer will also introduce its new Smart Home concept which brings together connected gadgets and tech into one space enabling customers to experience what it is like to have a fully connected home.

John Lewis Edinburgh will be the first of the

retailer’s shops in Scotland to offer a Smart Home area. Alongside the Smart Home concept, an electrical department will be unveiled, which will include a photography station with one of the widest ranges of cameras and accessories in the capital.

In August the changes will conclude with the opening of a furniture department on the fourth floor, alongside the new lighting department and picture gallery.

The shop layout will remain until the shops prepares to be re-connected to the redeveloped St James Centre ahead of its scheduled opening in 2020.

La-Z-Boy CEO opens new UK headquarters Chairman, president and CEO of La-ZBoy, Kurt L. Darrow, officially opened the company’s new UK headquarters last month.

Kurt travelled from the company’s corporate office in Michigan, USA, to meet the full UK team at the Maidenhead base. It is his first visit since La-Z-Boy acquired the licence for the UK and Ireland earlier this year and, at that time, La-Z-Boy UK was established.

Kurt says: “The new headquarters is looking fantastic, with the development of our

showroom well under way. It’s been great to visit the premises and meet the team. Everyone is working hard to expand the brand in this territory. I congratulate the team for a fantastic start to 2017 and we are looking forward o building the business in the months and years ahead.”

La-Z-Boy’s plans in the UK for 2017 include a new showroom, the launch of the Originals collection and in-store galleries, as well as the opening of a European manufacturing facility.

La-Z-Boy CEO Kurt L Darrow

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Westbri

Spring Long Point, 8 - 10 May Harrington Mill, Longeaton

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12 | News

Furniture Village reaches 50 stores Furniture Village opened the doors of its new stores in York and Aintree on 31st March. The addition of these two new branches brings the total number of Furniture Village stores across the UK to 50.

The York store is situated in Phase One of Clifton Moor, located within an established retail cluster to the north of York city centre, adjacent to the A1237. The York store has a ground floor of 12,500ft2, with a mezzanine floor of 11,000ft2.

Product ranges include big brands such as Natuzzi, Parker Knoll and G Plan, and a large selection of dining ranges from prestigious suppliers including ercol and Calligaris. The business, twice winner of the National Bed Federation Multiple Bed Retailer of the Year award, also displays beds from international and national bed manufacturers, including collections from Vispring, Hypnos, The Handmade Bed Company, and Tempur.

The Aintree store is situated in Aintree Shopping Park, a popular, established scheme on Ormskirk Road, near the famous Aintree Racecourse, approximately six miles north of Liverpool city centre. The store has a ground floor of 14,100ft2. and a mezzanine floor of 12,900ft2.

New team member for January Furniture Show Organisers of the January Furniture Show have announced the appointment of Anna Bladen who starts as senior marketing manager. Anna brings a multitude of skills to the new post, gained from an extensive background in event marketing. Having previously worked on Pure London, Glee Birmingham, Spring and Autumn Fairs, she is well versed in all aspects of brand development and show promotion.

Anna brings international experience, having worked in Dubai for five years on a variety of events and destination brands including hotels, hospitality and property development, and sport and leisure events, including the Dubai World Cup. Anna will work alongside event director Laraine Janes and marketing manager Mary Merrills and will concentrate on delivering a comprehensive marketing strategy for the January Furniture Show across print, digital and social media to support the show with attracting more furniture buyers and reaching new audiences from complementary sectors.

Sealy supports Cumbrian triathlete Cumbrian-based bed manufacturer, Sealy UK, has teamed up with local triathlete, Rachael Vatter, to support her as she competes at elite level, representing Great Britain in her discipline around the world.

Cockermouth-based Rachael is no stranger to physically gruelling and mentally challenging training regimes – swimming, cycling and running up to nine times a week.

Rachel balances this hectic schedule with studying full time for an engineering degree at Loughborough University.

After confessing that she sometimes struggles to get to sleep at night – something which has impacted on her sporting performance in the past – Sealy has gifted Rachael a top-of-the-range Sealy Posturepedic Memory Support mattress.

Rachael says: “I would, without hesitation, tell anyone competing in sport that a good night’s sleep is a crucial factor if you want to maximise your training and performance. Sleep is a crucial time to let your body recover, and therefore shouldn’t

Rachael Vatter

be compromised. My Sealy mattress is incredibly supportive and comfortable, and now plays an important role in helping me achieve my best.”

Rachael is the latest member to join Sealy’s World of Sport campaign – an initiative aimed at promoting the intrinsic link between good sleep and sporting excellence. She joins a wide variety of current and veteran sportspeople, including British Olympic 200m sprinter, Margaret Adeoye, the Wigan Warriors, and boxer Frank Bruno MBE.

Furniture Makers’ Company calls for entries for second annual Export Award The Furniture Makers’ Company, the furnishing industry’s charity, is calling for entries for its second annual Export Award.

Launched in 2016, the Export Award is open to any furnishings company, including bedding, flooring and furniture, which manufactures in Great Britain.

The award considers all aspects of how a business operates, including development initiatives, overseas’ markets penetrated, volumes, growth techniques, long term commitment, and relevant accreditations.

UK manufacturers are invited to submit an application for consideration by a panel of judges who will select the manufacturer deemed to have made the best export

initiative or effort in the previous year. The deadline for entries to the Export Award is 30th June.

Paul von der Heyde, Manufacturing Guild Mark chairman, says: “The goal of the Export Award is to recognise and champion companies of all shape and size that are flying the flag for British manufacture in export markets. Last year’s judging process confirmed that there are lots of UK manufacturers reaping the rewards of export programmes, and we look forward to celebrating other companies’ efforts in 2017.”

Entry forms are available from The Furniture Makers’ Company website.

Oak Furniture Land’s first Brent Cross showroom Oak Furniture Land opened its first showroom in Brent Cross last month.

The new store, located at the Brent South Shopping Park, is 14,000ft2 in size, with two mezzanine floors measuring 6200ft2 and 7800ft2.

The new store will feature over 20 ranges and a large range of its sofas and armchairs, all with 100% hardwood frames and strong high grade steel serpentine spring bases for support and durability.

Oak Furniture Land’s Brent Cross showroom

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16 | Interview

Interior design with international appeal Having enjoyed a successful career in interior design in Egypt – and co-founding architure, interior and furniture design company Eklego Design – Hedayat Islam relocated to London with her family in 2014 and created retail concept Jam Space. Celebrating unique furniture and accessories, each of Jam Space’s pieces has a strong story behind it, be it about the designer, the maker or the material itself.

Victoria Noakes speaks to Hedayat to discover more about her background and the roots and offering of the business ...

Words: Victoria Noakes

Hedayat Islam

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A

fter graduating from the American University in Cairo with a BA in Political Science and a minor in Fine Arts, Hedayat Islam obtained a degree in interior design at the New York School of Interior Design in 1996. On returning to Cairo, she worked as an interior designer for several years, before partnering with Dina El Khachab in 2000 to establish interior and furniture design firm Eklego Design.

Since 2001, the duo has successfully completed over 180 projects across Egypt and the region, in addition to designing and manufacturing their own furniture collection. The business aims to create spaces and products that are simultaneously striking, original and functional, and has received international recognition for the high quality of its products and services.

“When I moved to London with my

Capitoné sofa

family three years ago, the UK market offering intrigued me as I was furnishing my own home. Either I was to buy off the floor, mass-produced furniture or I had to pay a fortune to commission bespoke pieces,” says Hedayat.

“The lack of finding exactly what I needed inspired me to create Jam Space, a one-stop design destination that is within financial reach, and where people can get sound interior design advice and beautiful bespoke furniture.”

Jam Space’s offering is made up of a carefully-curated mix of handcrafted furniture, using ethically-sourced wood, plus lighting, fabrics and wallpapers, all of which are hand-picked from around the world. The business aims to

04/07/2017 12:22

Interview | 17

bring narratives into spaces, with every item possessing an original back story, whether it be about the designer, the maker or the material itself.

Bespoke solutions are also available, and the company offers a wide range of glass colours for ceiling pendants, plus many options of size, finish and fabrics for sofas and tables. Wallpapers and fabrics can be matched to a certain colour scheme or even designed from scratch.

“In 2015, we launched our own in-house designed line of fabrics and wallpapers – Ornamental Stories. I have always had a passion for textiles and ornaments, and moving to the UK reignited that, allowing me to translate this into our collections,” Hedayat

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explains.

The company has just launched its new fabric and wallpaper collection, Travels, which is now available via the Jam Space website. It is also working in collaboration with Eklego Design on fresh, striking designer furniture packages that will soon be available to purchase.

Hedayat believes that Jam Space sets itself apart by offering a unique perspective and service as well as a wealth of expertise as a result of its extensive work around the globe, citing this as a great advantage.

“According to our clients, the personalised service, ultra-sensitive approach to their needs and the >>>

Cut-out sofa

04/07/2017 12:22

18 | Interview

“The lack of finding exactly what I needed inspired me to create Jam Space, a one-stop design destination that is within financial reach, and where people can get sound interior design advice and beautiful bespoke furniture”

attention to detail we provide makes us one of a kind. We treat each project or order with the utmost attention and have our eyes on forming a long-term relationship with our clients, rather than just a single transaction,” she states.

Jam Space keeps up with the evolving industry by considering forthcoming trends and market economics, and as a result, is aware of strong competition from Asian markets. The company attempts to offset this by offering unique pieces with bespoke options.

Hedayat emphasises the importance of getting to know every manufacturer and craftsman involved with the product it provides – sitting down face to face with them and designing together – and believes that these relationships are reflected in the company’s pieces.

“Looking ahead, one of the main

challenges we are facing is the uncertainty of the Brexit deal – it means that our international clients more hesitatant in terms of investing in their homes. Another challenge for us is that we are relative newcomers in the marketplace, so we need to effectively create a broader awareness of our offering and service, whilst increasing our website’s visibility,” says Hedayat.

Hedayat has ambitious plans for Jam Space’s future, aiming to launch its new furniture packages this month, further expand its fabric and wallpaper collection and reach the ultimate goal of becoming a go-to destination for people remodelling their homes. Hedayat asserts, however, that it is crucial for Jam Space to maintain its personalised approach throughout its journey.

W jamspace.uk

Envelope Table with Tabby chairs

Travels collection of throw pillows

Martaba sofa

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Lotus sofa

04/07/2017 12:22

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04/07/2017 19/04/2017 12:22 11:47

20 | Interview

This month, the homewares website in the spotlight is www.lanebypost.com – Furniture News explores the practices and philosophies behind the enterprise ...

Clickthrough > Lane Joff Casciani, creative director

Why visit your website?

We’ve got a selection of unique lighting and accessories that we design and make ourselves in the UK. Our lighting and accessories offer a great range of colours and we always show it alongside other furniture to demonstrate how it fits with other products. It’s a great source for interior designers and retailers that need to offer a customer a colourful lighting piece, cushions or wall art.

ideas. I also work closely on marketing, developing our approach and working on new seasonal campaigns.

How did you enter this industry?

Our business started in graphic design but I always had a big passion for furniture. Having an Italian father and an English mother, I was fascinated with mid-century furniture from both countries. Sharing an office in the early days with an interior designer then turned me onto contemporary furniture.

What has been your greatest challenge to date?

Trying to develop a truly sustainable product. The complex global supply chain makes this very difficult. It limits your options and there is a lot of things that claim to be green that just aren’t.

Also UK manufacturing can be quite challenging as the options are limited.

Who is your e-commerce hero?

Not sure I’ve got one, but I take inspiration from many places.

Anglepoise has done a great job in creating an online presence focusing attention on a classic product. Atomic Interiors, run by a friend of mine, Simon Siegel, has always being an inspiration and – for a small business – does a great job online. Margaret Howell has also helped revive some British furniture classics and supports UK makers.

How much do you invest in making your site more visible?

We employ someone full time who is largely dedicated to this task. I also invest a lot of time too. E-commerce is multilayered and complex – you have to be a marketing business as much as anything else.

Describe a typical working day Typically my day involves reviewing the progress of my design team and working with Ollie, my business partner, to move forward new designs, develop new colourways and research new

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What part of your job would you prefer to avoid?

Admin, to be honest! Whilst there’s a certain amount you can get other people to do, there’s a certain amount you just have to do yourself. A computer is a great thing, but I’d like to spend less time in front of it.

What’s your take on how the relationship between online and physical retail might develop?

We’ve just opened our own studio shop, as there are people who find us online but want to come and have a look or collect from the studio. I think a mix is important for customers buying higher value products. Even if a customer never visits your shop or showroom, if they

know it exists, they trust you more.

What are your growth plans for the business?

Yes, we’re working on expanding our product range all the time – more soft furnishings, lighting and accessories are next and we’re exploring coffee tables using innovative recycled materials.

What advice would you offer an aspiring e-tailer?

Don’t underestimate how much marketing expertise is needed, in many different areas. Whilst the overheads are a lot less than physical retail, you will spend that money in man hours!

However I believe there is still plenty of opportunities out there.

Summary: Made in England homeware Launched: 2012 SKUs: 50 Average monthly unique visitors: 1700

04/07/2017 12:22

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24 | Events

REVIEW

MIFF’S EVOLUTION NEARS Back in March, the Malaysian Furniture Fair (MIFF) signalled the start of another annual Far East exhibition buyer circuit. Characterised by a solid value-to-middle-end offer, MIFF attracts attention from local and international buyers keen to do business with the country’s manufacturers – and next year’s event is primed to further pique global interest. Paul Farley reports …

T “The modern exhibition facility promises to give MIFF a new lease of life when the exhibition returns next year” UBM Malaysia expected 20,000 visitors to attend this year’s MIFF

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his edition - the 23rd to date features 543 exhibitors across Kuala Lumpur’s PWTC and MECC venues, and is projected to attract some 20,000 visitors from 140 countries.

A return to its traditional early dateline immediately makes MIFF a more attractive proposition to international buyers looking to subsequently attend one or more of the region’s numerous neighbouring events.

Many seek evidence of manufacturing capability rather than finished product.

Rubberwood, metal and panelboard constructions continue to dominate the cabinet content, the styles generally a little too removed from European tastes.

That said, Malaysia’s manufacturers are generally willing to adapt to meet demand – the upholstery on show this

year, for example, shows real signs of evolution.

Malaysia’s Minister of Plantation Industries and Commodities, Datuk Seri Mah Siew Keong, delivers the keynote address at the show’s opening ceremony, in which he notes that Malaysian furniture is exported to over 160 countries, and that the country’s sizeable exports grew by 4.2% in 2016.

MIFF is the country’s principal platform for these furniture exports, bringing together a sizeable complement of domestic and contract furniture and accessories.

As one of the returning judges of the show’s Furniture Excellence Awards, I encounter a broad selection of many of the show’s best new launches, and witness everything from a movement

04/07/2017 12:23

Events | 25

“A return to its traditional early dateline immediately makes MIFF a more attractive proposition to international buyers”

towards furnishing smaller spaces such as apartments, to strong woodworking capabilities, sofamaking skills, and the inventive employment of decors, foils and veneers.

The household product is bolstered by office solutions, outdoor ranges and hospitality furnishings, as well as tasteful accessories and bold children’s furniture.

In the event, the Furniture Excellence Award sees Mokenzo Design take the top spot in the Household Furniture category for Venice, a complete apartment furnishing concept. Oasis Furniture Industries’ Lolla, a playful seating concept, wins the Office Furniture category, while the Judges’ Commendation Award goes to Deese Furniture’s attractive Elly sofa.

The standard of entry is generally higher than last year’s, but something is still lacking. There’s been little change to the exhibitor line-up since the addition of the Muar Furniture Association’s members in 2013, and those yearning for variety might find repeat visits a little disappointing.

It feels to me that creative design remains a watchword and an ambition rather than a defining factor, and the venues’ labyrinthine layout continues to baffle new visitors.

Despite these faults, MIFF’s future is bright. In 2018 the new MITEC venue will finally replace the MECC in fulfilling the show’s offsite demands. Its completion long overdue, the modern exhibition

facility promises to give MIFF a new lease of life when the exhibition returns from 8-11th March next year.

MIFF’s organiser, UBM Malaysia, expects the show’s overall floorspace to grow by 28% to 100,000m2, and for MITEC to lure a greater number of international exhibitors. Running with the strapline Design Connects People, MIFF 2018 will continue to prioritise transactional opportunity, but aims to reach greater heights of design, communication and quality.

It will feature MIFF Timber Mart – a new spotlight on wood that aims to emphasise the wealth of species available in Malaysia – plus an expanded design presentation entitled designRena, which will draw on seven years of the show’s Furniture Design Competition (FDC) to present a hall dedicated to some of Malaysia’s strongest lifestyle concepts.

MIFF founder and chairman Dato’ Dr Tan Chin Huat is looking forward to the development, commenting: “Our exhibitors are investing more in R&D to come up with their own design and new products, creating more value for their business and potential customers.”

MIFF has developed by degrees over recent years, slowly building its breadth of offer, overall experience and design credibility, but the promise of significant evolution at the 2018 edition has the potential to elevate the show to new heights of professionalism.

W 2018.miff.com.my

The show is renowned as a transactional event

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26 | Events

REVIEW

IFEX PROMOTES INDONESIAN OPPORTUNITY The Indonesian furniture and craft industry has a strong potential for growth, and this drives the Indonesian Furniture Industry and the Craft Association (HIMKI) to host furniture and craft exhibition Indonesia International Furniture Expo (IFEX), held in March at Jakarta International Expo.

H

IMKI is the result of the merger of two previous organisations in the furniture and craft industry, AMKRI and ASMINDO. The two agreed to merge into one organisation to increase the competitiveness of Indonesian furniture and craft products in local and international markets, and to be the single medium which can be the government’s partner in supporting the industry. The HIMKI mission is a message of solidarity in the Indonesian furniture and craft industry.

The IFEX show was an ideal medium to display quality furniture and craft products from various regions in Indonesia to international buyers. The exhibition has become a preferred platform for international buyers wanting to look for furniture and craft products with the latest design innovation.

Indonesian craftsmanship is renowned around the world and international buyers regard the skill of Indonesian craftsmen as one of the most appealing factors in the country’s furniture and craft products.

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At the heart of the event was the theme of The Essence of Infinite Innovation, with a strong emphasis on the importance of preserving the environment.

“Visitors and exhibitors’ loyalty and satisfaction is one of the keys to the success of IFEX. We hope in the future IFEX will continue to grow even more. This will be very beneficial to the furniture and craft industry as well as increasing the country’s economy,” says HIMKI vice-chairman of promotion and marketing, Bernardus Arwin.

Bernardus also hopes for IFEX to be an exhibition hub in the region and enable Indonesia to be the main destination for international buyers. “If buyers from the US or Europe want to find high quality products in Southeast Asia regions, they do not need to visit every country in the region. They can simply come to IFEX since all the products will be available in our exhibition,” he says.

The event’s footfall increased again this year, and by the third day of the event, IFEX had attracted more than >>>

04/07/2017 12:23

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28 | Events 10,000 local and international buyers.

This is a good sign of the country’s furniture and craft industry since it shows that Indonesia has already managed to secure its position as one of world’s best furniture and craft producers. However, HIMKI realises that it still has a lot of work to do to answer the industry’s challenges to realise export target value of $5b within the next three years.

The Minister of Industry of the Republic of Indonesia, Airlangga Hartarto, also highlights IFEX’s role as one of the key promotion tools to the Indonesian furniture and craft industry.

He hopes that IFEX can be the milestone for furniture and craft exhibitions in Indonesia.

“On behalf of the government, we would like to invite international buyers to join us in future IFEX to witness the development of Indonesian furniture and craft industry that shows significant improvement each and every year,” says Airlangga. He also admitted that the designs in this year’s exhibition represented the progress of the country’s furniture and craft industry.

The Indonesia International Furniture Expo presented innovative products and was dominated by art and crafts, children’s furniture, contemporary collections, home accessories, interior décor materials, paintings and frames, parts and components and wallcoverings.

Creativity and technology are two aspects that are crucial to further developing the country’s furniture and craft industry. In his presentation during The Global Edge of Asian Design seminar, Professor Imam Buchori stated that every country has its own unique style – for

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example, the design of products for the American market differs greatly to the design for Asian or European markets.

A good designer, said Imam, must pay attention to the characteristics of each country to enable them to create products that meets target markets’ taste and needs. Technology, on the other hand, provides significant support to the creation of innovative designs. “We must embed technology in the design process if we want to remain competitive in global market,” he stated.

Bernardus also admitted the significant role of technology in supporting the country’s furniture industry. He stated that the trends in the industry are changing rapidly and the players are forced to keep up with the change to remain competitive.

The use of technology in the industry enables industry players to create products faster than those with no technology and is more effective. For example, the powder coating technology, which was discussed in one of IFEX’s seminar sessions, described the importance of technology to support the development of the industry.

By using the technology, furniture manufacturers can produce stronger and more durable products with thicker, smoother and more equal coating. “I believe if we can keep up and adapt to the technology, our furniture industry will continue to grow significantly,” concluded Bernardus.

This year’s IFEX maintained its reputation as a solid and effective event with a vast array of products and a strong and assertive sales message of opportunity to the rest of the world.

W ifexindonesia.com

04/07/2017 12:23

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32 | Events

REVIEW

LEADING BY DESIGN After a four-year hiatus, Paul Farley returned to Singapore in March to reacquaint itself with the region’s leading platform for design-led furniture and furnishings

“To my mind, IFFS stands at a crossroads.

If it is to recapture the relevance and scale it once enjoyed, it must cement its position as the region’s unrivalled leader for commercial design”

Alexander & James

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Hot on the heels of MIFF’s extravagant buyers night, I take a quick flight to Singapore to attend its flagship furniture event, the International Furniture Fair Singapore (IFFS).

It’s been a few years since I was last here, and while the event is a good deal smaller than I remember, it hasn’t lost its ability to excite.This year’s IFFS (incorporating the ASEAN Furniture Show and a new handicrafts area, Nook Asia), opened on 9th March, welcoming visitors to Singapore Expo to explore four halls of design-led furniture and furnishings.

There’s an impressive exhibitor lineup throughout, which features many of the region’s heavyweights. Singaporean businesses Koda, d-Bodhi and Nathan Yong Design stand proud alongside a plethora of international commercial trend leaders.

These include Asiades at the show’s entrance, and, further in, China’s Wesbrook, which boasts a number of truly original cabinet and finish concepts.

The dimmed lights of hall 4 purposefully lend intimacy to its fare.

Exhibitors here include Halo, which presents a clearly defined selection of vintage-look leather upholstery, as well as a stunning (and I do not use the word lightly) selection of high-end pieces from the Timothy Oulton brand.

From a hanging light resplendent with natural Madagascan crystals to a burned wood, glass-topped coffee table, the retail franchise display is every bit as esoteric and eye-catching as one might expect from a brand with wider global ambitions.

Nearby is Resource Decor, an international distributor which brings together designs from the likes of Kelly Hoppen, Andrew Martin, Tracey Boyd and Thomas Bina within an enormous catalogue for domestic and hospitality supply. A new outdoor line fresh from New Zealand, plus a dazzling array of lamps, artwork and accessories, adds further depth to an already-exhaustive, on-trend offer.

Joining these anchor booths are solid presentations from the likes of Alexander & James – a runner-up in the show’s best stand competition – and Belgium’s Vincent Sheppard, which fronts the Outdoor Boulevard section.

Everywhere one looks, there’s vintage, industrial and post-colonial design at its very best, balanced by marble, metal and glass ranges suitable for five-star hotels, alongside more widely-appealing domestic applications.

Whether you’re looking for domestic or contract solutions, the region boasts no better opportunity to source from such a fine array of upper-end purveyors.

Almost 400 exhibitors from 35 countries – including pavilions from India and Taiwan, and a large networking platform, EU Business Avenues in South East Asia – present a uniquely diverse and engaging mix under one roof.

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Events | 33

“Whereas many events pay lip service to the notion of design, creativity runs in Singapore’s blood”

As always, the show is replete with notable features. These include The White House, a museum and seminar space curated by design luminary Nathan Yong, and The Italian Hospitality, a sourcing platform featuring fine Italian wares and handicrafts, created by designer Giulio Cappellini.

New talent is celebrated in the 2017 Design Stars staging, and via numerous characterful pavilions, awards and seminars.

Whereas many events pay lip service to the notion of design, creativity runs in Singapore’s blood. The offsite SingaPlural exhibition, together with the assorted installations and events that comprise Singapore Design Week, ensure that inspiration can be found around every corner. While IFFS remains the hub for the wider region’s vibrant design scene, the show will continue to prosper on the global circuit.

That said, despite its heritage and glamour, IFFS faces increasingly stiff

competition from overlapping events – as well as the fast-growing Design Shanghai, which commences shortly after.

According to the exhibition’s organiser, a more competitive global market is the chief reason for the show’s shrinkage, alongside a sustained drive to refine the quality of those present.

Whatever the reason, there appears to been an impact on footfall, but this assumption is yet to be borne out by official figures.

To my mind, IFFS stands at a crossroads. If it is to recapture the relevance and scale it once enjoyed, it must cement its position as the region’s unrivalled leader for commercial design.

Such a feat will not be easy, but, judging by the participants and delivery of the 2017 edition, coupled with the country’s undeniably attractive hospitality, this is something of which IFFS is more than capable.

W iffs.com.sg

Asiades

Halo’s Timothy Oulton

British designer John Reeves talks about

display (and hospitality hub!)

his career and methods in The White House

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PJ Furniture

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34 | Events

REVIEW

THAILAND SHOWS ITS COLOURS Thailand International Furniture Fair (TIFF) is recognised as one of the key events in the global furniture industry, with its most recent edition held in March attracting larger visitor numbers and displaying a wide array of attractive product for the home.

O

rganised by the Department of International Trade Promotion under the Ministry of Commerce, the Thai furniture industry and its dedicated exhibition has brought significant revenue to the country and shown promising growth over the years.

In 2016 the value of furniture exports increased by 4.12%, totalling $1094m, with major export countries including the United States, Japan, China, Australia and the United Kingdom.

This year, in its 21st edition, the event’s concept emphasised the image of Thailand as the centre of furniture manufacturing and trade in Asia. With an increase in exhibitors to 187 and 575 booths, the show attracted 18,108

Furniture News 338 Pages.indd 34

visiting buyers. The top visiting countries included Japan, China, Malaysia, Hong Kong and Vietnam.

Visitors to Thailand International Furniture Fair 2017 not only increased, but showed more of a variety of participants, including hotel/ condominium/housing developers, concept store owners, multi-brand gift shop, designers, architects, exporters, and producers from foreign countries.

Moreover, those who were keen in expanding their market channel within the ASEAN region have already shown interest in participating the next fair.

The fair organiser aims to revamp its lifestyle trade fair, which will combine fashion products, leather goods, gift, >>>

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36 | Events houseware, home decor items, furniture, as well as other related products to put on display under one roof. The upcoming fair will take place in October at Bangkok International Trade and Exhibition Centre.

New ideas to encourage sales were presented at this year’s TIFF exhibition, such as the 1 + D Innovation Plus Design Style Café – an exhibition displaying furniture and accessories in a café style

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design; the Design excellence Award, an exhibition of award-winning products that received Thailand’s prestigious Design Excellence Award; the Young Designer Showcase, highlighting rising talent from students across Thailand; and Design Plant, an exhibition of distinctive products by a new generation of designers.

A successful new innovation to meet the demands of small buyers, Small Order OK or SOOK, was well received, with many exhibitors reporting a large increase in new buyers.

Business matching provided a focal meeting place where buyers, manufacturers, exporters and entrepreneurs from around the country and overseas could meet and discuss their business ventures.

The wealth of striking products on display and the quality of buyers at this year’s TIFF has meant that next year’s show is eagerly anticipated by visitors and exhibitors alike.

W thailandfurniturefair.com

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38 | Events

REVIEW

MILAN EXPRESSES ITS CREATIVITY This year’s edition of Salone del Mobile and concurrently running events attracted over 343,600 visitors from 165 countries, and presented an array of design-led products.

A

s this year’s Salone del Mobile came to a close, president Claudio Luti reflected on the event as “a stand-alone moment at which culture and industry became an international benchmark and an exemplary model for an Italy that works.”

He continued: “It’s been an exciting week, full of positivity and enthusiasm from the companies, which showed themselves off to best advantage, from the creative genius displayed by the architects and designers and from the huge numbers of visitors who flocked to Milan to check out the latest innovations at the Salone and experience the buzz of the city.”

The fair attracted 343,602 attendees over six days from 165 countries. The figures confirm the positive trend evidenced in the Salone del Mobile and the biennial Euroluce and Workplace3.0 pavilions from the start, marking a 10% increase on the 2015 edition, the last time the lighting and workplace biennials were held.

The results are further confirmation

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of Italian president Sergio Mattarella’s remarks when opening event: “This is not merely a display of exhibits, but also of a business culture that symbolises a method of working together with a particular approach to modern manufacturing.”

More than 2000 exhibitors overall – 34% from other countries – were split between the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Euroluce, Workplace3.0 and SaloneSatellite. This edition has served more than ever to underscore the Salone’s powerful synergy with the city of Milan.

This edition marked the 20th anniversary of SaloneSatellite, in which more than 650 designers and 16 design schools took part, further celebrated by a special exhibition at the Fabbrica del Vapore, which runs until 25th April.

The next edition of the Salone, along with the biennial Bathroom, Kitchen and FTK (Technology For the Kitchen) exhibitions, will be held from 17th to 22nd April 2018 in Milan.

W salonemilano.it

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40 | Events

REVIEW

LONG POINT COMBINES TRADITION WITH EVOLUTION The Long Point exhibition returns to Long Eaton’s showrooms from 8-10th of this month, promising new models and fabrics from guild members and guest exhibitors alike.

S

pring Long Point provides an opportunity to discover the latest upholstery from a swathe of local manufacturers and suppliers, plus delve into the beds, cabinet and upholstery from the show’s guest exhibitors.

Although the fabric upholstery output of the Long Eaton Guild of Furniture Manufacturers is at its heart, Long Point has become a focus for a good deal more over the years, with central venue Harrington Mill playing host to new bedroom, living and dining releases within a host of guest displays and permanent showrooms.

Sharing its new collections from its permanent showroom on Milner Road, John Sankey’s (www.johnsankey.co.uk) new models and fabric collections are an exploration of layered surfaces and playful detailing. With customary attention to detail and impeccable execution, they stand out as products of note. The new collections aim to surprise and delight using creative detail and form.

Extensive research and development ensures that John Sankey continues to innovate and deliver impressive value and experience. The company will be providing exclusive show offers during

Fairbanks Lounger, John Sankey

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the exhibition.

Meanwhile, award-winning bedroom manufacturer Wiemann (www. wiemannuk.co.uk) will once again be participating in the exhibition from its permanent space at Harrington Mill.

Wiemann has extended its showroom on the first floor to have nine ranges on show. These will range from entrylevel to top quality VIP and semi-solid collections. Taking centre stage will be Sita, in timber oak with glass doors in champagne – a unique range which helps to create a striking bedroom feature with its stylish open compartment.

Visitors will also have a chance to see bi-fold semi-solid oak collection Amato, as well as VIP ranges Kansas, a new take on bestseller Loft with one-touch-autoopening bi-fold doors; Boston, a versatile bi-fold range with statement angled doors and Tokio, with its large selection of chest of drawers, combination and bedside chests to complement VIP wardrobes.

Promotional ranges Padua, a comprehensive collection of hinged and hinged-combi robe options, and Berlin, an affordable range of furniture pieces, will also be on display.

W longeatonguild.co.uk

Sita, Wiemann

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41

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Furniture News 338 Pages.indd 41

04/07/2017 12:23

42 | Events

PREVIEW

LONDON TO DISPLAY DESIGN CREDENTIALS Clerkenwell Design Week returns for its eighth edition from 23rd-25th May, hosting some of the best in design from around the world and featuring a wide range of home-grown talent.

C

lerkenwell Design Week (CDW) has been crucial in the promotion of London’s creative industry, spotlighting Clerkenwell’s unique history, craftsmanship and commerce.

Over recent years, the area has seen CDW develop increasingly collaborative relationships with the local community and public bodies, working together to enhance the recognition and importance of this world-class design cluster.

Following the successful remodelling of CDW 2016, which established new venues and routes through the show, this year’s edition will focus on refining the visitor experience and access to the extensive combination of exhibitions, installations and live events across over 100 spaces.

This month, CDW will once again define the area’s boundaries by focusing on a central spine running the length of Clerkenwell, reaching Exmouth Market to the north and Smithfield to the south.

The layout follows a trail linking seven temporary exhibition spaces and a series of commissioned installations, clustered in three key areas – Design Fields, St James and St John. Specialist way-finding design agency Space Agency will bring

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the exhibition trail to life with a specially designed way- finding scheme, allowing visitors to easily navigate the medieval street pattern.

With the aim of increasing footfall in the north of Clerkenwell, The Conversations at Clerkenwell series will be staged in a specially-designed talks space located within Design Fields.

The temporary structure is complemented by the Design Library, supported by +Halle furniture – a space where visitors can relax, refresh and recharge whilst enjoying reading a wide selection of leading design publications.

Presenting the latest products and concepts for contract, architecture and interior design, Clerkenwell’s showrooms are the foundation of the festival.

This year, over 90 showrooms will take part.

Arper Bloggers Lounge – the official digital hub of the festival – will offer refreshments and free Wi-Fi. In collaboration with We Blog Design, Arper will host a number of enriching workshops throughout the three-day event.

Clerkenwell London will return this year with the Design Undefined, a selection of projects from some of the most innovative talents on the capital’s design scene.

These will include Anthony Burrill, Alex Booker and Jordan Söderberg Mills.

Ege will present Atelier, a new collection of rugs by renowned designer Christian Lacroix.

Albemarle Way, a concentrated area of showrooms in central Clerkenwell will be transformed, for the first time, into a pedestrian space where a series of events and installations are planned.

W clerkenwelldesignweek.com

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44 | Events

PREVIEW

MANCHESTER’S SUMMER STYLE Returning to Manchester Central from 16-18th July, the Manchester Furniture Show already boasts a strong exhibitor line-up which will display not just what’s new in furniture this summer, but also what’s new in interior accessories and furnishings.

V

isitors to the Manchester Furniture Show can expect striking designs and an abundance of colour, texture and inventive composition from some of the best UK and international brands.

New collections in upholstery will feature from top names, such as Whitemeadow, Westbridge and Ashley Manor, and in cabinet Baker, Corndell and VIDA Living will be showing up-tothe-minute living and dining collections featuring reclaimed woods and new materials.

New beds will be featured in the Hestia motion collection and the extensive MiBed collections and sophisticated new bedroom storage systems will be on display from German experts Rauch, Nolte Mobel and CS Schmal Mobel. Interior furnishings including imaginative occasional pieces, lighting, art and mirrors will be on show from design gurus Gallery Direct, Bluebone and Ancient Mariner.

Returning exhibitor Gallery Direct’s business development director James

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Hudson says: “We had a great show last year – it was really enjoyable to do. The open space feel works well for Gallery and ranges launched in January were viewed with fresh eyes in this stylish venue.”

Visitors should look out for new takes on the current trends for mixed textures, including marble, concrete and fabric, and also for new takes on up-market styles and smart industrial flourishes, particularly in lighting and mirrors.

The award-winning and iconic Manchester Central building is a former Victorian rail station, with an arched glazed roof, which lends itself well to being an exhibition space.

In the heart of the city, it combines its striking architecture with a relaxed atmosphere and creates a unique show experience for exhibitors and visitors alike.

Registration is now open, and visitors can sign up for free entry and find a full list of exhibitors, opening times and other information on the show website.

W manchesterfurnitureshow.com

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BOOK YOUR FREE TICKET

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B

46 | Events

PREVIEW

BEDS IN FOCUS The successful Bed Show, run by the National Bed Federation (NBF), returns for the eighth consecutive year at the Telford International Centre in September, presenting some of the best that the bed industry has to offer.

E

xhibitors and visitors are urged to save the dates of 19th and 20th September 2017 for one of the UK’s biggest bed events, which brings together key retail buyers and leading suppliers for two intensive days of business activity and networking.

“We had our biggest visitor numbers to date for this year’s show – up by nearly 10%,” says Jessica Alexander, executive director at the NBF. “With over 80 brands exhibiting, among them some of the best and biggest names in the bed industry, it’s little wonder that exhibitors and visitors

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declared it another roaring success.”

Once again, only members of the NBF will be invited to exhibit at the Bed Show.

Since the introduction of the independently audited Code of Practice, buyers can buy with confidence knowing all the exhibitors are meeting their legal obligations.

A gala dinner and awards night will once again be held on the Tuesday evening of the show at the Telford International Centre, with the Bed Industry Awards marking its seventh anniversary.

W bedshow.co.uk

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FN-page

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48 | Resources

Other than stocking the products and services you sell, how else are you enticing potential customers through your door? Are your in-store promotions visible online? Have you harnessed the power of competitions to grow your brand and build good will? In this month’s column, Land of Beds MD Mike Murray shares his trade secrets, explaining how Land of Beds uses its digital profile online to create a buzz about what’s going on in its award-winning stores.

LINKING IN-STORE ACTIVITIES AND COMPETITIONS

Firstly, my top tip is to keep an eye on national awareness days –our favourite online tool is www. awarenessdays.co.uk. Knowing what special days are going to be hitting the headlines in advance means you can build an in-store promotion or activity, which will increase your footfall.

For example, this World Book Night, we have created drop-off points at our stores for people to donate their second-hand books, which we will redistribute to deserving charities. As well as having a positive benefit for our local community, this activity creates a reason for people to come in-store where they will see the stock we hold.

For Valentine’s Day, we offered people the opportunity to post a love note to their partner in our Frodsham store window – creating a display of eyecatching romantic messages that made people who may otherwise have walked past stop and look at the frontage.

During Share A Story Month 2016, we invited everyone who bought a bed in store to nominate a local primary school to receive free book tokens from Land of Beds. The promotion led to children aged five to 12 receiving hundreds of pounds’ worth of free books – contributing to our local child literacy targets, strengthening our relationships with local schools and inspiring parents and grandparents to make a positive choice to shop local.

To make a success of your in-store promotions, use your website and social media channels to increase public awareness. Blog about your plans and invest in Facebook and Twitter adverts – targeted at postcodes local to your stores. If you advertise in traditional print publications, ask for an online editorial too and a plug on their social media channels!

When running a seasonal sale, as well as putting up posters and point-of-sale information in store, run a Twitter and/or Facebook advertising campaign to drive traffic to your online presence too. That way,

THE AUTHOR Mike Murray (jnr) is the MD of Land of Beds, a third-generation family-run retailer based in Cheshire.

W landofbeds.co.uk

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people who do not live within travelling distance of your premises can still be persuaded to shop from your e-commerce website.

Competitions are a key part of Land of Beds’ marketing strategy both in-store and online. Comping is a potentially profitable hobby for those who take part but, as Money Saving Expert’s Martin Lewis says, they are also a “cheap chance for companies to promote their wares”.

Giving away a big-ticket item – such as a £1000 mattress – is much cheaper than taking out an advert in a national newspaper, which has a defined circulation figure. With the advent of social media, your audience is limitless. “Add the chance to collect valuable information on potential customers, and it’s easy to see why these contests abound,” adds Martin.

Firstly, decide on your prize. Partnering with a manufacturer to run the competition jointly reduces costs. You’ll also immediately double your potential audience reach by combining your social networks.

While logic dictates the costlier the prize, the more people will enter, our experience is that relatively inexpensive items – less than £30 – have the biggest appeal. Don’t feel restricted to only offering items that you sell. Chocolate and confectionary may have widespread appeal, bringing you to the attention of people who’ve never heard of your company. Our most popular competition to date was to win a year’s supply of Crispy Kreme doughnuts!

Everyone needs a bed (or in your case that could be a dining table or couch). Grab their initial interest with a fun competition, sustain it with regular good social media content and aim to convert them into a customer in the future.

All our competitions are actively promoted on Facebook – a £100 boost on a recent post helped us reach more than 50,000 social media users over four weeks. Ask people to enter by liking your Facebook page and sharing your competition post, and to answer a question in the comment section. On Twitter, a simple follow and retweet ask is best. You’ll be surprised how many new followers you retain long after the competition is finished!

Pull all this learning together by choosing an awareness day, thinking up an engaging in-store activity that complements the theme, promote it on social media and run a Facebook competition too!

04/07/2017 12:23

SHOWROOM OPEN EVENT MONDAY 22ND MAY – THURSDAY 25TH MAY

New lines added to the UK showroom, arrange an appointment with your Account Manager to see what’s new at Light & Living.

Pre-order your Autumn collection and make sure you’re topped up for those summer sales. www.light-living.co.uk

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04/07/2017 12:23

50 | Resources

Retail businesses witnessed their fair share of opportunities and challenges this past year.

There has been a notable increase in mobile shopping, more investment in omnichannel technology than ever before, and a dramatic shift towards digital selling strategies.

Retailers across the globe are looking at these changes in consumer behaviours and trying to plan for them to ensure their businesses are set up for success. Kevin Cundiff, vicepresident of retail for Fortegra, explains what back office salespeople should concentrate on moving forwards ...

RETAIL SALES RESOLUTIONS FROM THE BACK OFFICE

In many businesses, the back office is looked at as the core of decision making. As such, they have the most to learn from the constantly changing trends of the retail environment.

With that in mind, here are a few potential resolutions for back office retail salespeople to focus on.

Know your sales team While you may think you know your employees, you’d be surprised at how frequently a manager hires a new employee and then never really takes the time to discover who they are.

Employees on the sales floor are the ones with the most exposure to customers. Keeping them happy means keeping the customers happy. That, in turn, can mean more profit for the company.

Taking a quick coffee break to find out what your employees’ long-term goals are, or what the company can do to maintain positive morale, not only fosters a happier work environment, but you may also uncover hidden talents or opportunities.

This can also be a great way to head off any potential personnel conflicts before they grow into something bigger.

Provide the right resources Delivering the proper resources to your team can mean different things. Primarily, it means providing them with ways to learn and grow professionally, from presenting them with fresh training opportunities to maintaining the most cutting-edge technology.

THE AUTHOR Kevin Cundiff is vice-president of retail for insurance services company Fortegra, offering credit protection, warranty and underwriting.

W fortegra.com

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In a softer sense, providing the right resources can also mean delegation. Leveraging your staff’s talent and trusting them to take on additional responsibilities can provide them with the hands-on education needed to be a better employee—while taking a little extra off your plate.

Consider new ways to gain revenue As management, you’re likely charged with finding solutions for lagging revenue. One creative way to do this includes partnering with similar retailers to crosssell customers.

For example, a clothing boutique might benefit from a partnership with a salon or jewellery designer – it’s two retailers with similar target customers creating additional exposure.

Another way to increase revenue is through the sale of protection plans for larger ticket items. Today’s customers are spending more on big-ticket items for everyday use—like smartphones and fitness bands for example—giving them incentive to safeguard those investments.

Revamp your brand’s omnichannel presence Social media and digital marketing have become a must for most businesses today. From regularly promoting new items to announcing offers on Twitter, Facebook or Instagram, using social channels offers a way to reach new and existing customers and increase sales.

Additionally, revamping your website—particularly for mobile-friendliness—can help expose your brand, ensuring a consistent experience across brand channels and boosting customer retention and outreach.

Focus on one or two of these opportunities initially.

Even accomplishing one can mean happier customers and teams, and a greater ability to adapt to changes coming to retail.

04/07/2017 12:23

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52 | Update

Porto

CLASSIC SETS THE BAR HIGH After a successful start to the year, Classic Furniture’s broad portfolio and comprehensive service offering continues to attract the attention of new buyers, whilst maintaining a loyal customer base.

Classic has put forward its strongest offer yet this year, including Portland, the one-range-fits-all entry-level solution which now spans bedroom, dining, living, home office and kitchen, and is available in four finish and three handle options.

Another update is Classic’s newly-defined Heirloom brand, a broad collection of classic, rustic, industrial and vintage ranges which feature recycled, reclaimed and painted materials in varying degrees.

Within this collection is Loft, a bedroom range sporting tactile finishes and a playful mix of coloured timber drawer fronts.

Classic’s contemporary offer includes the popular Malmo collection, alongside a solid variety of marble- and glasstopped dining tables, and a plethora of seating options. What’s more, Floreat is a modular living/dining oak-veneered range that puts a new spin on a popular European look, which has been created by British designer Rob Scarlett.

Over its 28-year history, Classic Furniture has grown from a one-man cabinetmaking and antique furniture restoration

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outfit to become one of the principal wholesalers of cabinet furniture to the UK and ROI. The business has developed partnerships with a large number of retailers, which enjoy a stronger choice of product and improved support services with each passing year.

Classic’s sales team now covers the entirety of Great Britain, and is making inroads into the Irish market. The company has recently expanded its warehouse and showroom facility in Binbrook, and has a growing vehicle fleet.

Classic has launched a significantly-updated website, and is developing branding and PoS materials designed to support the company’s ranges right through to purchase.

Classic Furniture has proven that it does not rest on its laurels, and is confident in its methods and direction, and this confidence has led to the business inspiring trust in its customers and becoming one of the UK’s leading cabinet supply partners.

T 01472 398280 W classicfurn.co.uk

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04/07/2017 12:23

54 | Update

TT Dining

KETTLE PUTS SERVICE FIRST Oak, pine and painted furniture from Kettle Interiors delivers on-trend style and impressive value, but this is only half the story of the brand’s rise as one of the country’s largest cabinet furniture suppliers to independent retailers.

Kettle Interiors is proud of its achievements and has invested a large amount in making sure that the Kettle name doesn’t just stand for value and quality, but service too. Often overlooked by suppliers on the basis of lowest price wins, the business’ service offer is one of the main reasons retailers make the switch to Kettle.

As a supplier of furniture made in the Far East and with its own production plant and warehousing holding 300 containers in Vietnam, Kettle is committed to making sure overseas production and stock is precisely controlled and that its prices are highly competitive.

In the UK alone, Kettle holds over £5.5m of stock in dedicated warehousing and is currently expanding its Northamptonshire facility so that it can hold even more units as its product lines continue to expand.

Kettle’s aim is that when it launches a new collection, it can fulfil initial orders without delay. This will be of growing importance as it makes the move towards fast-selling, trendled collections, as well as core staples such as STM and WAN. At the same time, there is around £7.5m of stock overseas or on the water, so that the business can top-up and keep its UK stock levels as consistent as possible.

However, such a high stockholding level is not without complications and requires Kettle to invest significantly to ensure fast order fulfilment, as retailers look to reduce reliance on holding stock.

With its recent status as supplier for the SMG group and Minerva Furnishers Guild, it is even more important for Kettle

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to make sure that orders are fulfilled as efficiently as possible to its growing customer base. Since Kettle launched its wholesale service nine years ago to complement its container offering, it has been a fundamental performance marker.

These improvements to UK stock, as well as those made to sales and after-sales services, such as real-time online ordering, have had a positive impact on the business. Allowing retailers to mix items to build the ideal stock assortment for their store, the service offers Kettle’s most competitive pricing.

This pricing is compelling reason enough for retailers to take advantage, but also with containers delivered in just six weeks, Kettle’s UK stockholding has contributed to making it among the fastest in the industry, with one of the largest selection of ranges, too.

As the company’s ranges have expanded, the challenge has grown, but so too has Kettle’s capacity to rise to it, and it offers fast supply to all areas of the UK on all of its wholesale orders.

The service has been refined to include great value direct home delivery services using the same vehicle fleet that supplies to retailers. Running its own vehicles helps Kettle to ensure it retains control on its deliveries.

With retailers now able to order through Kettle’s online realtime system, it is even more important that the company keeps on top of its stock in the UK. Kettle hopes that its continued investment will ensure that it stays at the top of its game and continues to deliver a compelling service, with the reassurance of a large and reliable UK stockholding.

T 01536 444960

04/07/2017 12:23

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BEDS & BEDROOM

56

•••

Branford painted bedroom, Heritage Furniture

The Branford Painted collection from Heritage Furniture (www.heritagefurnitureuk.com) was launched in January to bring diversity to the existing range and cater for the growing demands and trends for UK homeowners.

Inspired by Shaker style, the Branford painted bedroom range boasts simplicity, whilst maintaining its warmth and character.

The paint finish will blend with any decor, satisfying a number of tastes and trends. Designs have been kept simple with no unnecessary adornments, but an extra level of detail has been provided to soften the clean lines, elegant tapered legs, curved edges and rounded corners.

Relyon (www.relyon.co.uk), the trusted supplier of luxury handcrafted mattresses and beds for independent retailers, has announced further investment in its class-leading display stands totalling three quarters of a million pounds.

The display stands, which have been installed in over 100 independent retailers across the country so far, are helping both new and existing Relyon retailers improve sales and build a stronger store presence for the premium Relyon Heritage collection.

The brand – which has been at the forefront of luxury hand-crafted beds for over 159 years – is also launching its new website this month, which has been redesigned to better serve both retailers and consumers.

The new Relyon website offers not only a new look and responsive design, but also additional content.

Extensive product information will be available throughout all of Relyon’s product collections to help consumers understand the company’s complete range, so that when they walk into a retailer they are already well informed

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WIT, Kettle Interiors

Strikingly-crafted bedroom furniture with a traditional edge, the WIT collection is the latest pine range from Kettle Interiors (01536 444960). With a natural wax look finish, this fully-featured collection features items ideal for smaller bedrooms, as well as a variety of wardrobe and chest sizes.

Thanks to neutral styling that works well in any setting, the collection can add the warmth of pine to modern and traditional homes alike, bringing a quality finish. Available with competitive pricing from UK stocks, WIT can be delivered across the UK through wholesale, stockist and container packages from Kettle Interiors.

Emperor, Relyon

and ready to buy.

A thriving time for Relyon, the brand is also launching two new collections at the upcoming AIS and Minerva exhibitions. These are the Ergonomic

Comfort collection, featuring tri-zone body support, and the innovative All Seasons collection with winter and summer sides for comfortable sleeping all year round.

04/07/2017 12:23

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04/07/2017 12:23

58 | Beds & Bedroom

Sleep Better Pure Premier iso-cool pillow, Carpenter

The Highgate, Matza

The Highgate, in an eye-catching Chesterfield style, is fast becoming Matza’s (01924 458699) flagship bed. A design classic, The Highgate has been a success for the innovative bedmaker since its launch last autumn. The bed offers impact and sophistication, ideally proportioned for today’s bedrooms, which is appealing to consumers.

Asif Ayub, MD of Matza, and the company’s chief designer, says: “The bedframe is upholstered with contemporary fabrics, modern colours and finished off with turned wooden legs. The bed is proving extremely popular, especially when teamed with strong but neutral shades, such as greys and taupes, from our wide range.”

Divans which illustrate some of the best in sleep technology are also performing well when it comes to sales, according to Lancashire bed manufacturer Sweet Dreams (01282 830033).

The company’s Royal Pillowtop collection, at the top of the manufacturer’s wide range, is proving successful and is extending its appeal as more retailers ask to stock the beds.

Two of the new models are Sovereign 6000 and Duke 3000. Both divans feature a sprung pillowtop – Sovereign’s comes with 2000 mini springs and Duke’s with 1000. Sovereign features memory foam to the full sleeping surface, a luxury knitted, tufted top and a damask border.

The mattress itself contains around 4000 pocket springs.

Duke epitomises classic luxury with generous layers of traditional fillings, a tufted damask top and a damask border. The mattress contains around 2000 pocket springs.

All Royal Pillowtop beds come in three sizes – 135cm, 150cm and 180cm – and a wide range of storage options to the base, including three styles of ottoman. The mattress and base are enhanced with quality finishing, including a lined base with a bumper bar and gold colour shepherd castors.

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One of the world’s largest manufacturers of comfort cushioning, Carpenter (info.be@carpenter.com) is exhibiting at Interzum 2017 in Cologne between 16-19th of May. Carpenter’s full range of advanced formulation foams will be displayed on an eye-catching stand – with an extensive array of densities and colours, each offering distinctive properties and comfort levels.

Carpenter’s latest cutting techniques and profile designs will also feature on the stand. Using computeraided design, state-of-the-art cutting techniques and industrial robotics, Carpenter is renowned for continuously developing innovative ways to cut and shape polyurethane foam. Visitors to Carpenter’s stand in hall 11.1 will be able to experience this quality and craftsmanship first hand at the show.

With representatives from the UK, Germany, Belgium and France, the European team will be on hand to discuss the latest techniques and trends within the foam bedding sector.

Duke 3000 ottoman, Sweet Dreams

Sovereign 6000, Sweet Dreams

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59

Carpenter Interzum 128 x 188.qxp_Layout 1 19/04/2017 14:34 Page 1

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60 | Beds & Bedroom The latest collection of handcrafted beds and luxurious pocket spring, natural wool mattresses from Rest Assured (01282 851111) is going from strength to strength as the British Wool collection has just received the coveted seal of approval from the Good Housekeeping Institute.

The Good Housekeeping Institute tested all three comfort choices of the double sided, traditionally tufted pocket spring mattresses, the four exquisite headboards and the stylish sprung edge bed bases.

Highly regarded by consumers and the trade, the independent test panel rated The British Wool Collection beds and mattresses highly for comfort and style.

Verity Mann, head of testing at the Good Housekeeping Institute, says: “Overall, the British Wool collection by Rest Assured was very well received by our testers. Not only were the mattresses, headboards and bed bases rated attractive in appearance, they most importantly scored highly for comfort and propensity to get a good night’s sleep. The mattresses were deemed luxurious, cosy, substantial and sturdy.”

The comfortable, handmade pocket spring mattresses feature three layers of luxuriously comfortable wool, including British Cheviot wool, specifically selected in partnership with the British Wool Marketing Board for its springy nature and its durability – ideal for a comfortable, long-lasting mattress.

Nick Booth, marketing director at Rest Assured says: “We are delighted that our newest Rest Assured collection

has received the Good Housekeeping Institute Approved endorsement. We know that consumers really value and trust the results of these independent tests and we are confident that this collection will prove popular among those who want a stylish addition to their bedroom.”

Rest Assured’s mattresses blend tradition with modern technology

Kaye & Stewart is a leading contract bed maker in the hotel and leisure industry. Using traditional techniques, our master craftsmen have produced a quality range of stylish beds in natural fabrics.

Kaye Resilient & Stewartand is a durable leading contract bed maker in the hotel and of leisure Using traditional for everyday life, this collection bedsindustry. is manufactured

to complyour with the British Standard BS7177 (2008) ignition Source 5. With techniques, master craftsmen have produced a qualitytorange of stylish beds in natural Kaye & Stewart is a leading foam, contract bed maker in the hotel andand leisureopen industry. coil Using traditional a wide variety of memory pocket spring, options, Kaye fabrics. techniques, our master craftsmen have produced a quality range of stylish beds in natural & Stewart is the perfect choice for your establishment. fabrics.

Resilient durable fordurable everyday this of isbeds manufactured Resilient and for everyday life, thiscollection collection of beds manufactured to comply theto comply with the For and more information on ourlife, range of product or to isbecome a with stockist,

BS7177 (2008) to ignitionSource Source 5. With a wide variety of memory foam, Britishcontact Standard BS7177 to ignition 5. With a wide variety ofpocket memory foam, pocket usBritish onStandard +44(2008) 1484 427 373, or email: enquiries@deluxe-beds.co.uk.

www.deluxe-beds.co.uk spring, and open coil options, Kaye & Stewart is the perfect choice for your establishment. spring, and open coil options, Kaye & Stewart is the perfect choice for your establishment.

For more information on our range of product or to become a stockist, contact us on +44 1484 427 373, or email; enquiries@deluxe-beds.co.uk. www.deluxe-beds.co.uk

For more information on our range of product or to become a stockist, contact us on +44 1484 427 373, or email; enquiries@deluxe-beds.co.uk. www.deluxe-beds.co.uk

Deluxe Beds.indd 1

Furniture News 338 Pages.indd 60

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62 | Beds & Bedroom

Camelot in teal

HIGHGATE BEDS CONTINUES TO EVOLVE Highgate Beds has been concentrating its efforts on its advanced Zero Gravity technology, and combining it with a new second-generation advancement, which will ensure a high level of comfort and support in the company’s mattresses.

The new hybrid of natural fillings in Highgate Beds’ secondgeneration Zero Gravity collection has been met with a positive reception, and is found in the Diplomat range.

The range comprises luxury fillings including cashmere, wool and mohair. Also new is the Eos mattress, which features a hand-sewn cover and corner handles to create a luxurious look.

Highgate’s ultimate goal is to create quality mattresses, and mattresses which suit all needs, and the company trials the products, before they reach the shop floor or customer’s bedroom.

Furniture News 338 Pages.indd 62

Highgate’s head office showroom is fully stocked, so that visitors can try out the products for themselves.

Highgate makes its mattresses and products in-house, and has become an expert in British craftsmanship over four decades.

Whether the customer is seeking new technology, traditional hand-stitched, natural material-filled mattresses or vibrant colour schemes of base fabrics, Highgate has something to offer a wide variety of tastes.

W highgatebeds.com

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63

Minerva now offer two types of membership: ● ●

Full membership — This applies to furniture retailers Associate membership — This applies to bed retailers

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Impressive global supplier base including many leading brands Major exhibitions in Spring & Autumn Rebate scheme & special terms with over 100 suppliers Freedom to operate independently with no compulsory purchases UK & Ireland coverage

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Please contact us on 01249 716195 or alternatively email us: admin@minervafurnishers.co.uk

BE PART OF A WINNING TEAM IN 2017 Reach the trade by advertising with Furniture News, the leading magazine for the UK furniture sector

Comprising a monthly magazine, website and various supplements and digital products, Furniture News offers greater reach than any other brand in the sector – and consequently has the strongest advertiser following.

Since 1986, Furniture News has offered market news, insight and new products, and its international scope is unsurpassed – it is recognised by the International Alliance of Furnishing Publications (IAFP) as the UK’s leading publication.

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64 | Beds & Bedroom

Uno Memory Pocket 2000

BREASLEY’S UNO MOVES FROM STRENGTH TO STRENGTH Following the 2016 launch of Breasley Consumer’s Uno collection, the range has enjoyed success, clearly defining the next generation of vacuum-packed mattresses from one of the UK’s number one mattress producers.

Breasley has spent the last 12 years innovating and developing the vacuum-packed market, and considers the Uno collection to be its definitive range, honed from extensive manufacturing experience. There are 11 models in the new range, which includes the latest technology in springs and comfort fillings, plus Breasley’s unique ergonomic profiling.

Each model also has the added benefit of specialist cover finishes such as Adaptive to keep the user cool and dry, and Fresche Bioscience, which provides long-term protection against bacteria, fungi and odours. Fresche is recognised as one of the world’s most advanced non-volatile antimicrobial treatments and also inhibits the development of house dust mites to provide a clean and safe sleep environment.

Breasley is so confident in the new Uno collection that it is offering a 10-year guarantee throughout the range. From the

Furniture News 338 Pages.indd 64

Uno Junior entry level mattress to the Uno Memory Pocket 2000, each model has its own USP and quality assured.

An example is the Uno Vitality Plus, which features up to 60mm of ergonomically-profiled memory foam to provide support in all the right places, plus a removable, washable cover benefiting from both the Adaptive and Fresche finishes.

Most important for Breasley Consumer’s retail partners is the range of marketing tools that have been developed to support the Uno Collection. Along with a new website, there is a full range of product videos available and an image library which can be accessed by customers through the Trade Media Centre on the Uno website. Bricks and mortar retailers can also take advantage of a free Uno display stand holding nine rolled mattresses, plus bespoke Uno foot mats and pillow cases.

W unomattress.co.uk

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66 | Beds & Bedroom

The Oliver bunk bed can be taken apart to be used as two single beds

The Oliver bunk bed mixes function and style

Oliver in grey

HYDER’S CLEVER KIDS’ BED SOLUTIONS Consolidating the brand’s position as a market leader in children’s bed design, Hyder Living presents Oliver, a striking new addition that combines of-the-moment style with an impressive list of innovative features.

Available in both white and on-trend grey, Hyder’s new Oliver bunk delivers the retailer and consumer not only a bed that is style led, but one that is set to stand the test of time.

Carefully crafted from high quality wood and finished using paint of a similar standard, this is a modern addition that can be seamlessly worked into a homeowners’ interior schemes.

This space-saving bunk is also designed to split into two singles when needed, with Hyder continuously looking to develop clever solutions for family living.

Biny Hyder, director at Hyder Living, says: “Oliver is the epitome of Hyder’s bunk bed offering – smart, striking and comprised of only the highest quality wood.

“White and grey paint shades give this choice a contemporary

Furniture News 338 Pages.indd 66

edge, but it’s Oliver’s innovations that will seal its best-seller status as we move through 2017.

“This bunk’s party trick is the ability to split into two singles, allowing it to grow as the children do.

“At a time when family life can be expensive, Oliver should be viewed as a true investment purchase.

“It is a piece of furniture that will become part of the home for years to come thanks not only to its premium materials, but also its innovative nature that allows it to move in line with the family.”

Customers can view the Oliver bunk bed in its entirety on the Hyder Living website.

W hyderint.com

04/07/2017 12:24

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Furniture News 338 Pages.indd 67

04/07/2017 12:24

68

LIVING ROOM •••

Palais bianco chenille turquoise, Flair Rugs

Launched as part of the second edition of TrendEdit by Flair Rugs (01457 850660), Palais is a further example of how the Manchester-based rug supplier has combined ofthe-moment looks with technical innovations to produce a collection ideally suited for today’s discerning customer.

The new hand-crafted Palais is a distressed-style flatweave that makes the most of high-quality acrylic fibre to create design-led looks and underfoot comfort.

What’s more, the new collection benefits from a unique stain-resistant technology treatment, resulting in a luxury look and feel that will withstand the test of time.

Like every rug to settle in the TrendEdit portfolio, Palais arrives with a design back story that, like the materials found in production, is the result of careful research and planning by the Flair Rugs team. The pieces feature an age-old design that adds salient colour clarity to intricate pattern-work and soft texture, all resulting from 100% acrylic fibre and its nature.

Palais is available to purchase in three versatile sizes and a trio of hot colours – cerise, turquoise, and aligning with Dulux’s 2017 Colour of the Year, denim blue. This, combined with a flatweave pile that is continuing to hold sway as we approach the summer months, ensures Palais will be in high demand as homeowners explore the TrendEdit concept and all it can offer.

The Wicker Merchant (01536 444960) is making its mark at a series of industry events this year as it looks to spread the word of its high-quality wicker baskets, pet houses, storage units, hampers and furniture to retailers across the country.

Exhibiting as part of its parent company, Kettle Interiors, at the members-only Minerva Spring exhibition later this month, The Wicker Merchant will also bring its quality wicker and exclusive show offers to Autumn Fair, from 3-6th September at Birmingham’s NEC. For those involved in the garden and outdoor living sector, the brand will be exhibiting at Glee from 11-13th September, again at the NEC. With a range of new items introduced at the beginning of the year, including picnic baskets and hampers, the brand already has more trend-based launches in the pipeline and will be holding promotional offers to ensure as many retailers as possible can benefit from its wicker lines.

Thanks to reliable supply from UK stocks and with over 123 items to choose from, The Wicker Merchant is making its mark as one of the UK’s leading suppliers of wicker goods.

Furniture News 338 Pages.indd 68

Atlantic Surf Blue waves, Louis de Poortere

Famed for striking rugs and carpets, Louis de Poortere (www.louisdepoortere.com) combines its expertise in woven wilton manufacturing with inspiration from the ocean to deliver another eye-catching style to its alreadyimpressive rug stable. The two designs within the new Atlantic collection bear all the hallmarks of a Louis de Poortere rug – attention to detail, vibrant on-trend colours and focus on design.

The Atlantic collection brings a fresh and contemporary twist to the Louis portfolio. Both of the two designs, Ocean and Surf, are interpretations of works by artist Marie Bathellier, whose artwork was inspired by her time living on the Isle of Yeu, off the Atlantic coast of France.

Surf, sand and driftwood were the inspiration for her work.

Both Surf and Ocean use multiple layers of texture, distressed areas and intricate stitching detail to give a true vintage look, yet with a modern twist. While both styles are available in eight sizes – from 60 x 90cm right up to 280 x 360cm – the ocean-inspired Surf design comes in two colourways, and the driftwood alternative in three – blue, green and grey.

The Wicker Merchant offers striking quality wicker accessories and furniture

04/07/2017 12:24

SUCCESS STRATEGY 5 ESSENTIAL WAYS TO MAXIMISE YOUR SALES AND PROFIT 69

• ADVERTISING – Most advertising does not work, so if

Generate 25%, 50% even 100% • PRODUCTS – Be ruthless with your precious floor space. of Your Annual Sales If a product or collection is not pulling its weight after being given a fair chance to shine, then clear it and replace it with a in Just Days… better performing line. Test17 and measure the selling potential yours isn’t, stop wasting your money now and re-design your advertising campaigns using a benefits-orientated-style. Call Greenwood for effective copywriting know-how.

of all your products in a Greenwood Sale.

Will your January 2017 sales be the best month’s total • SELLING SKILLS - Get good at this selling. you’re going to see year? Most retailers

don’t bother with a proper sales process or sales training. The Wouldones you like see sales of and two,money four, sixinorquality even eight successful do! toInvest time sales times what is normally your best month? know-how. Call Greenwood to arrange an effective sales training course.

As our clients know very well (and will tell you), the above sales results are not exceptional for a Greenwood COMPETITION Check your competition to find out what Sale. They are–standard.

You could enjoy such recordbreaking sales Avoid results all-out too – with high margin they are offering. price wars.

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•

your competition on the most relevant beneficial USP’s including choice, quality, value and service. Call Greenwood to mystery shop your competitors.

DISCOVER THE FORTUNE • PROMOTION – Promote your business effectively. Every THAT LIES HIDDEN IN

good retailer from Tesco to Harrod’s does. Consider using a ‘Greenwood’ sales promotion to increase sales, turn stock into cash and win future market share, while protecting your profit at the same time. Call Greenwood!

YOUR BRAND…

Most People Want To...

Why not call me today on 01565 650101 for a free, confidential, no-obligation business consultation? I can outline sales projections and costs over the phone.

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Limited bookings for 2017 and 2018 are now being taken

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Furniture News 338 Pages.indd 69

20/02/2017 09:54

04/07/2017 12:24

70 | Living Room

Henry, Kobe

Luxury fabric specialist Kobe (www.en.kobe.eu) has added velvets to its Boutique upholstery collection of unique and timeless fabrics. This range features Henry, a striking velvet, made from 30% cotton, 20% polyester and 50% viscose. The palette of rich deep and neutral tones comes in a range of nine colours.

As Kobe’s Boutique upholstery collections are above 80% natural fibres, they are FR exempt when used in conjunction with a suitable flame-retardant interliner.

Alternatively, the Boutique upholstery collection can be supplied with an ACE FR treatment which passes domestic upholstery (cigarette and match) BS5852 part 1, source 0 and 1, and contract upholstery (Crib 5) BS 5852 part 1, source 5 (Crib 5) criteria.

All Kobe’s upholstery fabrics offer impressive durability, scoring highly on the Martindale Rub Test. The Kobe UK sales office and studio is based in Berkshire.

Moda Oak living, Heritage Furniture

Heritage Furniture (www.heritagefurnitureuk.com) has seen a resurgence in its modern Moda Oak living range.

Crafted from American white oak and oak veneer with a soft lacquered finish, this versatile collection can be combined or stacked, giving flexibility to create the customer’s desired living room. Moda Oak boasts depth with 34 different pieces, making it still one of the most popular ranges in the Heritage portfolio.

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19/04/2017 14:04

04/07/2017 12:24

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04/07/2017 12:24

72

DINING ROOM •••

Monk’s bench, M&P Chairs Febland has launched a

M&P Chairs’ (www.mandpchairs.co.uk) latest fast moving lines have been Shaker oak and beech chairs and Carra

new grey barstool range

This year so far has been a successful one for Febland (www.febland.co.uk), with a busy January Furniture Show and Spring Fair bringing new customers and renewed enthusiasm for the business. Febland has increased the popular grey colour on its faux leather items and is expecting this colour to run for at least the rest of the year.

The company has included new colours in its mosaic glass range which are proving popular, and Febland’s contract, bespoke furniture offering is garnering interest.

The business’ recent investments have paid off, and according to Febland, the next generation of its customers can be confident in the company’s future.

The Upholstered Chair collection from Kettle Interiors (01536 444960) brings four exclusive styles that add luxury to any painted or oak dining range.

Featuring luxury, curved button back, standard button back and the impressive winged button back styles, the chairs are available in grey and beige fabric finishes.

Providing an elegant aesthetic, these neutral colours work with most interior styles, ensuring the chairs remain versatile.

Available in pairs and supplied fullyassembled, each chair is available in any quantity and can be mixed with popular oak ranges through wholesale, stockist and container packages, enabling retailers to build a tailored dining package for customers.

Furniture News 338 Pages.indd 72

and Caversham oak chairs. However, the company’s supply chain management is ensuring it is maintaining good stock levels to meet orders in a timely manner.

The company is also currently looking to add one or two additional oak chairs to its range.

For some time now, M&P has been selling dining tables and bench seating to complement its chairs, and more recently it has begun offering monk’s benches. The most popular table, bench seats and monk’s benches are finished in contrast painted and/or lacquered designs.

M&P is based in East Sussex and distributes its products throughout the UK using its own delivery vehicles and pallet and courier providers.

Upholstered chairs, Kettle Interiors

04/07/2017 12:24

Dining Room | 73

Oskar dining, Wood Bros

Wood Bros (01920 469241) launched Oskar in January this year. Oskar is a striking contemporary collection of dining and living furniture that offers a mid century modern twist. Made in oak with a natural chalk finish, the tops feature a mitred corner detail.

The dining group comprises two sizes of extending table – 5 and 6ft – and has a distinctive shadow gap which is featured throughout the collection. The dining chair is offered in a choice of six textured plains. The sideboards and TV cabinet have soft-close doors ad drawers and the display cabinet features push-to doors. A coffee and lamp table complete the group.

Hampton, Besp-Oak

Besp-Oak Furniture (www.besp-oak.com) has invested heavily in making the supply of container stock as quick as possible by storing stock at its overseas factory, making lead times on direct container orders as swift as six to eight weeks from order placement to delivery.

Using intelligent data analysis, over 750 leading lines have been selected, handmade and stored ahead of the new fast-track ordering system which launches in July. Unlike competitors with order restrictions, with Besp-Oak there is no maximum number of lines.

In light of the new painted trend, Besp-Oak has also introduced the Rosa collection, which features a new cornice design which enthused buyers at this year’s January Furniture Show and Spring Fair.

Customers can see all of the aforementioned collections during an open house event which is being held from 1925th June at Besp-Oak’s headquarters, which hosts six floors of products. There will be a tour allowing buyers to view

Furniture News 338 Pages.indd 73

Osby Oak dining, Heritage Furniture

Combining classic mid-century style with contemporary appeal, Heritage Furniture’s (www.heritagefurnitureuk. com) Osby Oak living and dining collection has proved to be successful with customers. Launched in January, this range draws from Scandinavian design. Its streamlined appearance and hand wax finish creates an elegant look.

Its timeless appeal blends well into both modern and traditional interiors.

Petite with contract chairs, Besp-Oak

thousands of trade gift, home and accessory products, including hundreds of new lines exclusive to Besp-Oak. The 32,000ft² trade showroom is 15 minutes away from the NEC and Birmingham International Airport and just a 10 minute walk from Coventry railway station.

The house show coincides with the HTA plant show which is being held at Stoneleigh Park, Coventry. The HTA organisers are offering visitors a free bus shuttle service dropping customers conveniently by the showroom.

Show visitors will be the first to see the launch of many new collections, including iron kadai fire bowls, steam punk lighting and vintage shop fittings.

In addition to the new collections, hundreds of lines have also been added to existing ranges, including table lamps, retro models and glass art wall panels.

Those wishing to confirm their attendance should visit www.besp-oak.com/events or call Hanna Albrighton on 02476 632148.

04/07/2017 12:24

On the web this month The Furniture News website is constantly updated with fresh stories. Browse www.furniturenews.net on your desktop of mobile to access the latest content, or sign up for our newsletter

Further Reading Do you have a story to share?

To contribute, call the editorial desk on 01424 776105 or email victoria@gearingmediagroup.com

Are you looking to place product before the UK’s buyers?

To advertise or submit product information, call the sales team on 01424 776100, or email sam@gearingmediagroup.com

Do you wish to receive a copy of the magazine every month?

You can subscribe to receive the magazine monthly by emailing subscriptions@gearingmediagroup.com.

News: Angora goats help Harrison Spinks become leader in sustainability

Keep up to date You can also sign up to receive free access to the digital edition each month, as well as the twice-weekly Furniture News e-newsletter, via the specific links at www.furniturenews.net/magazine – or email sam@gearingmediagroup to be manually signed up for the digital services.

Don’t forget to follow the Furniture News Twitter feed, @FurnitureNewsED, to keep up with the latest news and opinions from the team

News: 100% Design to return to Olympia for 23rd edition

Furniture News is an invaluable resource for those operating in the UK domestic furniture and furnishings sector – but it’s just one of the titles published by Gearing Media Group.

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News: Oak Furniture Land sponsors Burnley FC in the Community Day

Those involved in the contract furnishings market should take a look at Hospitality Interiors magazine (www.hospitality-interiors.net), while anyone seeking furniture manufacturing machinery or supplies should check out Furniture Production (www.furnitureproduction.net).

In next month’s issue: Bedroom, Living, Dining and Furnisher features | Interviews, Events, Resources and more

Furniture News 338 Further Reading MayPages.indd 17.indd 1 74

04/07/2017 24/04/2017 12:24 11:04

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