Bed Show 2017

Bed Show 2017 A Furniture News supplement dedicated to the NBF exhibition

www.furniturenews.net

Be Enchanted by Sweet Dreams • Feather & Black combines style and sleep knowledge • The future of bed manufacturing in the wake of Brexit

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CONTACTS CONTACTS CONTACTS

UK

Come and UKdiscover our new Victoria bed at the Bed Show 2017.

Tel. +44 1752 366311 Vispring Limited vispringbeds UK Vispring - Stand E50 @vispring Ernesettle Fax +44 1752 355108 Tel. +44 1752 Vispring Limited 366311 Lane vispringbeds

Plymouth, 2TT E-Mail info@vispring.co.uk Tel. +44 1752 366311 Vispring Limited Ernesettle Lane Fax +44 1752 355108PL5vispringbeds @vispring

vispringbeds @vispring Ernesettle Fax2TT +44 1752 355108 @vispring Plymouth, E-Mail info@vispring.co.uk Tel.Lane +44 1752 366311 PL5 vispringbeds Plymouth, PL5 www.vispring.com Fax +442TT 1752 355108E-Mail info@vispring.co.uk @vispring

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INFORMATION Bed Show 2017 A Furniture News supplement dedicated to the NBF exhibition

www.furniturenews.net

Be Enchanted by Sweet Dreams • Feather & Black combines style and sleep knowledge • The future of bed manufacturing in the wake of Brexit

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BeEnchanted by Sweet Dreams www.sweetdreamsuk.com

“Visitors will enjoy a larger, improved event with many innovations to discover”

Editor Victoria Noakes 01424 776105 victoria@gearingmediagroup.com Twitter @FurnitureNewsED Marketing & sales director Sam Horscroft 01424 776100 sam@gearingmediagroup.com Twitter @FurnitureNewsAD Sales executive Caroline Littler 07861 231461 caroline@gearingmediagroup.com Production manager James Ash 01424 775304 james@gearingmediagroup.com Deputy production manager Stephanie Reading stephanie@gearingmediagroup.com Copy administrator Steve Merrick 01424 776108 production@gearingmediagroup.com Proofreader Keith Fitz-Hugh Editorial director John Legg 01424 776104 john@gearingmediagroup.com Publisher Nigel Gearing Accounts Wendy Williams 01424 774982 wendy@gearingmediagroup.com Subscriptions subscriptions@gearingmediagroup.com Annual Subscription Rates UK-£65 Europe-£85 RoW-£95 Repro, print and distribution Stephens and George Print Group

Gearing Media Group Ltd 4 Red Barn Mews, High Street Battle, East Sussex TN33 0AG ISSN No: 1475 - 3731

© Gearing Media Group Ltd 2017 General information No part of this publication may be reproduced without the specific prior written agreement of the Publisher and may not be stored on any type of retrieval system. Furniture News/ Gearing Media Group Ltd accepts no responsibility for variations in colour reproduction. Special colours (Pantone etc) can be catered for with prior arrangement.

Some elements of the editorial content in this publication are submitted by the trade, however, all efforts are made to ensure that the editorial remains true to fact and unbiased. Monies may have been accepted to offset the costs of colour reproduction. Gearing Media Group Ltd reserves the right to alter without prior notice any content other than customers’ advertisements. No correspondence will be entered into regarding altered or adjusted editorial content. The editor’s decision is final. All material submitted for inclusion in Furniture News is done so entirely at the owner’s risk and no responsibility is accepted for the safekeeping or return thereof.

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Comment The Bed Show is celebrating its eighth anniversary this year, and will bring together over 80 bed manufacturers and component suppliers, ranging from relatively new small companies to some of the biggest names in the market. Visitors will enjoy a larger, improved event with many innovations to discover.

The Bed Industry Awards are in their seventh year, and will recognise the most successful bed manufacturers, suppliers and retailers. As usual, the judges received an impressive array of entries for this year’s awards, making choosing the winners particularly difficult. The winners will be announced at the Gala Dinner on the Tuesday of the show.

Last year’s winner in the Bed Component Supplier of the Year category was Vitafoam, and sales director Graham Wilson certainly saw the merit of the awards, saying: “We were bowled over to win the award in 2016.

Receiving this award was a pat on the back from the industry and we were very proud to receive it.”

Furniture News produces the Bed Show supplement in order to aid visitors in making the most of the event and staying as well-informed as possible.

See p6 for a useful map and extensive list of exhibitors, p8 for more information about the NBF’s bed training courses and p10 to find out more about a talk given at the NBF’s recent Spring Forum on the future of bed manufacturing in the wake of Brexit.

In addition, don’t miss an interview with Daniel Wade, MD of bed and bedroom furniture retailer Feather & Black on p12, in which he explains how the business combines style with an in-depth understanding of what makes for a good night’s sleep. You’ll also find plethora of exhibitor updates.

I hope you’ll find this supplement a valuable asset before, during and after this year’s Bed Show. With so much to discover at the event, it’s sure to be a worthwhile visit for those involved across all areas of the industry.

Victoria Noakes Editor T 01424 776105 E victoria@gearingmediagroup.com Twitter @FurnitureNewsED

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Bringing the bed industry together once more Over 80 brands including British bed manufacturers and component suppliers – from big industry names to small niche companies presenting their latest innovations, offers, promotions and sales support for the UK market – will be exhibiting at this year’s Bed Show.

Where? The International Centre, Telford When? 19-20th September, from 9am-5:30pm on the Tuesday and 9am-4pm on the Wednesday Entry: Free, along with complimentary catalogue Retailers and specifiers interested in British-made mattresses, divans, bedsteads, futons, headboards, pillows and toppers are amongst those who attend the Bed Show each year. In addition, the show also appeals to bed manufacturers and specifiers looking for tickings, springs, foam, fillings, bed machinery plus many other bed-related components.

Bigger and better year-on-year, the Bed Show is celebrating its eighth year. It is widely recognised as the UK’s biggest bed specific exhibition, attracting more than 1400 visitors. Nowhere else will visitors get to see such a wide range of large and small companies and most major UK brands.

Only NBF members can exhibit - which means visitors placing orders are investing in and supporting British manufacturing and Britishmade products. Since the introduction of the independently audited Code of Practice, buyers can buy with confidence knowing all the exhibitors are meeting their legal obligations and supplying products that are safe, clean and honest.

This year’s NBF Gala Dinner will be held on Tuesday 19th September, which will house the NBF Industry Awards, hosted by comic, dramatic performer and writer, Meera Syal. The evening will include a drinks reception, dinner, awards ceremony and dancing to the small hours.

Entering its seventh year, the NBF Bed Industry Awards recognise and celebrate the most successful bed manufacturers, suppliers and retailers.

With a bumper crop of entries, the independent panel of judges have had a tough time picking winners in each of the four categories: Bed

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Parking: On site free parking (over 1,400 spaces) Show hospitality: Central catering facility serving hot and cold food and self-service coffee bar. Free refreshments for visitors courtesy of NBF member John Cotton. Exhibitors are also benefitting from free refreshments, once again sponsored

by BekaertDeslee Accommodation: There is a wide choice of hotels nearby.

Discounted rates available for Bed Show visitors Manufacturer of the Year – split into two awards, those with a turnover of over £10m and those with a turnover of less than £10m; Bed Component Supplier of the Year; and Bed Retailer of the Year – split into two awards, those with a beds turnover of over £5m and those with a beds turnover of less than £5m.

From all the entries, over all categories, the judges have selected a winner for the Judges Choice Award. Winners will be announced at the Gala Dinner.

Last year’s winners were: Bed Manufacturer of the Year – Kaymed; Bed Component Supplier of the Year – Vitafoam; Bed Retailer of the Year (under £5m beds turnover) – Sussex Beds; Bed Retailer of the Year (over £5m beds turnover) – Mattress Online; Judges’ Choice – Dreams.

The Bed Show is organised by The National Bed Federation, the trade association for UK-based bed manufacturers and their suppliers.

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Please visit us on stand A45 For more information please contact Nick Gigg on 07860 533758 gainsborough-beds.co.uk

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EXHIBITOR LIST Airsprung Group.................................................................. A30 & A40 Apropa Machinery.......................................................................... D60 Bodyease ..........................................................................................F20 Breasley Consumer Products.............................................. A10 & B15 Burgess Beds.................................................................................... D40 Carpenter............................................................................................C1 Deluxe Beds.......................................................................................F30 Dreamland Beds.............................................................................. H70 Dreamworks Beds........................................................................... K50 Dura Beds......................................................................................... G40 Duvalay - The Hilary Devey Collection..........................................C20 Edward Clay & Son...........................................................................E10 The Foam Company.............................................................G50 & G60 Furmanac............................................................................... H60 & J60 Gateway Systems.............................................................................E40 Global Material Sourcing.................................................................E12 Harrison Beds.................................................................................. H50 Healthbeds.........................................................................................J40 Highgate Beds................................................................................. A25 Highgrove Beds..................................................................... F40 & F50 Hybed................................................................................................F80 Hyder Living.................................................................................... G80 Hypnos............................................................................................. A18 Kayflex...............................................................................................C40 Kaymed............................................................................................. H20 Kayfoam Woolfson (Belfast)........................................................... A29 Keen & Able...................................................................................... D15 Kozee Sleep (Midlands)....................................................................F70 Kyoto Futons.................................................................................... H10 Latexco..............................................................................................E15 Leggett & Platt..................................................................................C10 Maes Mattress Ticking.....................................................................E20 Millbrook Beds...................................................................................J50 Monks International........................................................................E30 MPT Group..........................................................................................B1 Palatine Beds...................................................................................... H5 Pieters Textiel.................................................................................. D50 Rawson Fillings................................................................................F37 Relyon Steinhoff............................................................... J20, J30 & K5 Seetall Furniture...............................................................................E25 Sherborne Upholstery......................................................................J15 Shire Beds......................................................................................... H30 Siesta Beds........................................................................................F60 Silentnight Group .......................................................G10, G20 & G35 Sleepeezee Holdings........................................................................B20 Somnus..............................................................................................C30 Sweet Dreams...................................................................................F10 ViSpring.............................................................................................E50 Vitafoam........................................................................................... D30 Vogue Beds....................................................................................... D40

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Bed training courses for all With the launch of a new, shortened version of its established training programme for bed salespeople – the Express Sleep Sales Course – the NBF now believes it offers a package of online training courses to cater for everyone in the industry.

Derived from its full Sleep Sales Course, the express version is for those salespeople who choose not to record their weekly sales data or for those whose primary role is not in sales – such as department managers, directors and customer service roles.

The new, express course excludes the sales data capture (SCR) modules which record sales conversion rates and average order values.

Simon Williams, marketing manager at the NBF, says: “The development of the Express Course came after we noticed that some retail salespeople who had started the original course were not completing it.

“On investigation, it became apparent that not all candidates had the time to record SCRs or it was simply not applicable to their job role.

“This new version can be completed in a matter of hours rather than weeks but importantly still maintains all the key learning and assessment modules.”

Upon completion of the new Express Sleep Sales Course, candidates receive an associate certificate via email, whilst those completing the

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full programme become graduates of the academy, receiving a pin badge and certificate with their names and company name added to the NBF Roll of Honour on the Sleep Council Sales Academy website.

Simon continues: “The beauty of this course, as with all our training, is it can be accessed anywhere online using either a PC, tablet or mobile. Delegates signing up can also download the Sleep Hub app to track their progress and complete the course remotely.”

The Express Course is the latest addition to the NBF’s training options which also include The Introduction to Beds Course, designed for anyone new to the bed industry, regardless of their role. It is also ideal to be used as part of an induction programme for all new starters in a business.

The Express Sleep Sales course costs £49 whilst the Introduction to Beds is just £25. There is also a special bundle offer – the Express Sleep Sales Course or full Sleep Sales Course, plus Introduction to Beds for just £60. All courses are completely free to NBF member companies.

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‘Brumping’ along Specialist bed industry correspondent Jan Turner reports on a spot of ‘future gazing’ as presented to members of the National Bed Federation (NBF) at its recent Spring Forum.

In the topsy turvy world of ‘Brump’ (the Brexit/Trump effect), the job of the ‘future-ologist’ has become even trickier on an already hard-togauge global stage.

But it’s this very uncertainty which feeds our appetite and enthusiasm for a spot of future gazing. At the NBF’s recent Spring Forum, James Woudhuysen, visiting professor of forecasting and innovation at London South Bank University, painted an interesting picture of the future as he sees it – from what could lie in store for the bed industry to wider developments in the manufacturing and retail sectors.

Who knew, for example, that there’s a Chinese bed company called ManWah with a £700m turnover? Or that 3D printing has become so advanced you can now print your own personalised sweater in 45 minutes? How long, then, before you can use that technology to turn out bespoke mattresses? There are, he says, very interesting things happening with the integration of structural electronics and 3D printing which could be applied to making beds/furniture.

Long a country of surprise, fascination and gargantuan growth, James Woudhuysen took some time to look at China for clues to the future of our sleeping habits. China, he says, is no longer a low cost, low wage economy. The population is becoming richer and more sophisticated and Chinese consumers don’t have a lot of debt - even if state-owned enterprises do. The Chinese economy is less dependent on exports and by 2020 it will have more robots than anywhere else in the world.

Growth may have slowed from the heady days of double digit yearon-years, but the country still racks up a stonking 6% increase in GDP annually – a figure which would have any European nation dancing in the streets right now.

Indeed China is leading the US in all things to do with energy – traditional, nuclear and renewable. And guess what? China is very

interested in us here in the UK. So enamoured, in fact, that it has this year sent its first freight train all the way from China to Barking!

According to James, India is moving in the same direction too - so we’re not without friends. And with the US also making overtures in our direction, it may be that Britain has one or two significant allies to sustain us during the feared new age of protectionism.

Far more worrying, says James, are the arbitrary legal measures effectively acting as trade barriers in various countries – such as green measures, safety standards and the ruthless singling out of errant foreign firms for fines. His advice is to cultivate trade specialists in the Department for Business, Energy and Industrial Strategy.

Outlining advances in 3D and structural electronics (SE), James explained that the aerospace and automotive industries now install structural SE in their goods, including the kind of electronic components that can bear loads, or be built into the skins of products. And as SE can be 3D printed, it may be that in years to come they could well be fitted to beds.

Time, therefore, for British manufacturers to start investing – big style – unlike those in the US where a lot of high-tech companies, including most notoriously Apple, now prefer to sit on huge amounts of low-interest cash than to take a risk on new laboratories and new products.

“Don’t postpone the best type of investment because of uncertainty – you won’t be in the right place to recover,” he told members of the NBF. “Get on with it - buck the trend in the West, make serious capital expenditures. Invest in IT, more mechanisation, research and development skills, higher wages and a good environment for your staff. Your workers need good conditions.”

In retail, the online threat is real, he says. So bed manufacturers need to pressure retailers to keep their game alive with more theatre,

JAN TURNER Director at AKA PR and specialist bed industry correspondent

“It is time for British manufacturers to start investing big style, unlike those in the US, where a lot of high-tech companies – including most notoriously Apple – now prefer to sit on huge amounts of low-interest cash than to take a risk on new laboratories and new products”

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JAMES WOUDHUYSEN Professor of forecasting and innovation at London South Bank University

“Don’t postpone the best type of investment because of uncertainty – you won’t be in the right place to recover”

such as live music, smells, experiences like cookery lessons, education and events. Experiences that can’t be replicated online.

Then add value through services – make sales more consultative, make finance, delivery, installation and training painless.

Maintenance and repair could also be made more attractive, and disposal a breeze.

Then there are our homes themselves. People are getting taller and fatter but flat sizes are becoming smaller - yet it remains the case that more than 90% of Britain’s surface area is not built upon – a subject on which James had one or two interesting, if not controversial, observations to make.

Such as, if we’re so short of housing to meet current demand in the UK and so short of space on which to build them, then perhaps it’s time to wipe out a bit of green belt to solve the problem. After all, flora and fauna have had it all their own way for much too long!

With robot bricklayers capable of working three times faster than humans, it’s easy to imagine the speed with which new homes could go up.

If proposals for 16m2 rooms on a Barnet house development go through (smaller than a Premier Inn room), how long will it be before popular demand insists on a deregulation of Britain’s land, to allow millions of homes to be whipped up?

Back again to China where they’ve built a 3D printed home in just three hours. Designed to last 150 years and be earthquake proof, it’s covered by 22 patents, not made of concrete and is the result of a development in holograms for construction and architecture by Microsoft.

The potential then for an awful lot of homes in a staggeringly short space of time – and all of them presumably needing beds and other furniture and furnishings.

While this is all very encouraging, there were words of caution too

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as it’s not just technology that is changing and making more things possible much more quickly. Peoples’ attitudes are changing with a clear need for greater transparency evolving as the world becomes more confusing.

Watch out, warns James, for the press attacking the brand, product and price confusions retailers so love to create – such as the recent Australian press exposé on inflated retail prices for mattresses, along with such other scandals as those seen by Volkswagen over its diesel emissions, a looming ‘legitimacy crisis’ could mean curtains for the cowboys.

Great news for the bed industry, which has been especially plagued by its fair share of shoddy traders, and all the more reason for the sector to really promote the NBF Code of Practice.

We’re also living in a time of health fears and other panics – ADHD, red meat, burnt toast, puddings, phthalates, to name just a few. With that come opportunities - but also potential minefields - when it comes to positioning product.

So while there are certain advantages to the increasing medicalisation of beds - such as building in sensors that can warn older people of impending heart failure by detecting poor blood circulation – the advice is not to go too far and certainly don’t make promises you can’t keep.

Invest instead in R&D and offer genuine solutions for genuine problems – don’t patronise older people and don’t indulge tech-savvy millennials who, in general, are nowhere near as well-read or as good at Googling as their grandparents.

In the never-can-tell world in which we now live, China and a variety of new technologies mean that the bed industry has some new and exciting homework to do. Reassuring stuff for those prepared to put in the time and money needed to hold the Trump card.

W bedfed.org.uk

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Founded in 2004, bed and bedroom furniture retailer Feather & Black creates quality products incorporating design-led appeal. Since then, the business has continued to offer impressive style coupled with an understanding of what makes for a good night’s sleep. Furniture News quizzes MD Daniel Wade to discover more about the bed expert’s secret to success ...

Giving customers the expert treatment

Words: Victoria Noakes

Sienna

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www.furniturenews.net How long have you held your role at Feather & Black, and how did you first come to work there?

I have been in this role for over four years but first joined the company 11 years ago. I have done every job in the company from buyer to marketing to sales.

Tell us about the history and philosophy of Feather & Black The Wade Group took over the original Feather & Black business – which was formed in the early noughties – and then merged with the Iron Bed Company in 2005. Now we have regional stores all over the country, including London, Bristol, and Manchester.

Feather & Black is a leading retailer of bedroom furniture, mattresses and accessories. We partner with premium partners in the UK and globally to manufacture our furnishings, for example Harrison & Spinks mattresses.

What exactly does Feather & Black offer?

We stock beds and mattresses for every requirement and budget along with a full range of luxury bedroom furniture, from bedside tables to bookcases. We provide everything needed to create your ideal bedroom haven, including all the finishing touches such as duvets, bed linens and throws.

What is the inspiration behind the company?

Our sleep experts started with the simple commitment to creating quality beds with inspirational design. We believe in quality, design and choice at an affordable price, and we aim to create ‘Perfect Bedtimes’ for our customers.

What extra do you offer your customers in terms of service?

All of our mattresses come with up to a 10-year guarantee, plus we offer a 100-night mattress trial, so if the customer isn’t satisfied that they have chosen the right product for them in this time frame, we will exchange it. We also have mattress protection plans in place, and a mattress and divan disposal service available.

What’s more, on our website, we have collated some of our favourite trends and bedroom inspiration to help customers in their bed-buying journey – including styles such as French Romance, Global Nomad, Countryside Hideaway and 19th Century Estate.

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Daniel Wade

“Our sleep experts started with the simple commitment to creating quality beds with inspirational design” What makes Feather & Black stand out from its competitors?

There are many reason why we stand out among our competitors.

Our mattresses are made with revolutionary pocket-spring technology to accommodate different needs for comfort. With a choice of up to seven tensions, our luxury mattresses are made with revolutionary pocket-spring technology, giving you a uniquely personal experience which is unrivalled by any other UK bed company.

Also, our Build a Bed service means that our customers can own something made especially for them. Our selection of upholstered bed choices is huge, ranging from affordable through to totally luxurious and our simple bespoke journey allows you to mix and match bed size, base, headboard style, fabric and extras.

What’s more, we think of ourselves and experts in sleep, using innovative technology, skilled craftsmanship and quality materials to create the right product for our customers.

How important is craftsmanship to the business?

Craftsmanship is very important. We enjoy strong, lasting relationships with all of our suppliers and trust them to provide us with products of the highest standard – from mattresses grown and hand-stitched on our Yorkshire farm and factory to ethically-sourced timber and bed linen made from nothing less than 100% cotton.

Brompton

Henrietta

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Sienna in exotic styling

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www.furniturenews.net What are the company’s aims?

Our aim is to continue offering affordable luxury for our valued customers. In order to do this we are focused on two main things – maintaining our price promise and supplying an extensive range of bedroom products.

Which products are popular with customers right now?

Weathered oak furniture continues to be popular with our customer and the introduction of the rattan gives our customer a new Colonial style. Upholstered beds continue to grow, allowing the customer to make the product bespoke.

What’s new in the company?

We are very pleased to have recently appointed Phillipa MacDermott as our new Head of Buying, who brings with her a wealth of knowledge in the global textiles industry. She joins us after a career in buying spanning almost two decades, travelling the world to work with designers before specialising in home and lifestyle as a buyer at Laura Ashley.

We’re also delighted to have won the Feefo Gold Service award last month, after gaining top praise from our customers last year, as well as being shortlisted for a VM Christmas Award for our special window displays in December.

In addition, we recently worked with Chichester College, where art and designs students used a selection of luxury beds, accessories and soft furnishings to design the show homes at the Ideal Home Show.

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How does the company address the needs of a changing market?

We always make sure we’re up to date with the latest trends in our industry, and the latest phenomenon is the mattress in a box. This is something we have recently introduced in response to the needs of consumers. Our aim is to create a product that is high quality, comfortable and can be delivered to the customer within 48 hours.

What trends are you currently experiencing?

Feather & Black is supporting the bringing the outside inside trend, with the cover of the Spring brochure showing the fantastic new olive palms print and array of cushions in a green colour palette.

What pressing issues are affecting the business right now?

Actually business is pretty good at the moment. We haven’t experienced any marked effect from Brexit as we are not exposed overly to imports. The web is our largest store and customers love to try and buy as well, so local stores are really important to give a proper UK presence.

What are the company’s future plans?

We have plans to open new stores and we also will be relaunching spaces in Cheltenham and Fulham, which we are very excited about. 2016 was a very successful year for Feather & Black, and we are confident we can repeat this in 2017. We’re looking forward to the new directions the company is heading in.

W featherandblack.com

“Local stores are really important to give a proper UK presence”

Radley

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The exclusive launch of Highgate Beds’ Medicpaedic label and SportLine range of mattresses will take place on stand A25 at the NBF Bed Show.

Highgate combines medical properties with sporty appeal

Medicpeadic grey The Healthopaedic Diplomat range was launched at the January Furniture Show this year and has been embraced by Highgate Beds’ retailers. Responding to retailer feedback, a range of traditional two-sided pocket mattresses have been developed.

Diplomat mattresses are all hand side-stitched, incorporating natural fillings of mohair, pashmina and bamboo but with the added comfort layer of Highgate’s own Zero Gravity buried beneath these natural fillings.

Now Highgate Beds is launching the new Medicpaedic brand with SportLine range, which it will be unveiling at the forthcoming Bed Show. SportLine brings together first-generation Zero Gravity technology with the recently-developed second generation, which is medical standard. This produces the benefit of spinal realignment and body positioning, proven to alleviate back ailments and other symptoms that are connected to the spinal area.

In launching this new addition to the already-successful Zero Gravity range of products, Highgate hopes to bring its brand awareness to the retailer and to consumers alike, and to show that it is proactive in its in-house developments. Hoping customers get the best possible sleep is Healthopaedic’s aim.

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This new 37.5 comfort zone technology of SportLine works to enhance the body’s natural cooling mechanism. The fabric is specifically drywicking - designed to ensure that cooling properties are working throughout the night in order to keep the body temperature regulated.

In cool situations the thermal elements of the fabric technology will also help the sleeper to stay warm - in any event the body is always temperature regulated.

This vibrant SportLine range shows not only all of the technology of the fabric and second generation medical Zero Gravity benefits, but also the medical advantages.

Inspiration for this new line came to Zahid Ayub, sales director at Highgate Beds, after seeing the popularity of various sports footwear and clothing options, which led him to take the lively colour swatches and athletic appeal and to encompass the style within the new SportLine range under the Medicpaedic brand.

The exclusive launch of the Medicpaedic brand and SportLine range of mattresses will take place at the Bed Show. Visitors can look forward to a warm welcome from the team and can test out the technology and comfort for themselves.

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What’s jo’s secret to CONQUERING the DAILY GRIND?...

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Free garmin smart sleep tracker with purchase of any mattress from our new Perfect Sleep collection

Partnering with Garmin wearable technology

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Breasley’s new Salus bed collection will be one of the many attractions on the company’s two stands – A10 and B15 – at this year’s Bed Show.

Breasley raises the bar

UNO Memory Pocket 2000 The Salus brand has undergone a complete transformation - a new collection that not only delivers on competitive price points, but also on quality and innovation. Within the new range are three unique collections offering a different combination of comfort fillings, pocket spring counts and specialist finishes.

The i-plus range features pressure-relieving foam and Adaptive technology plus a quick ship 1500 pocket divan set. The Viscoool range features high spring counts and Scensic technology and, new to the Salus brand, is the Natural collection.

With a combination of natural fillings including lambs wool, bamboo, alpaca and pashmina plus a soft damask cover incorporating a Purotex probiotic finish, the Salus Natural collection provides a luxury look and feel.

The full range of Breasley’s successful UNO mattress collection will also be on display. Having spent the last 12 years innovating and developing the vacuum packed market, the company feels that it now

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has the definitive range of rolled mattresses, honed from its extensive manufacturing experience.

The collection of 11 models includes some of the latest technology in springs and comfort fillings, plus Breasley’s unique ergonomic profiling.

Each model also has the added benefit of specialist cover finishes such as Adaptive to keep the user cool and dry, and Fresche Bioscience which provides long-term protection against bacteria and also inhibits house dust mites to provide a clean and safe sleep environment.

Breasley is so confident in its Uno collection that it offers a 10-year guarantee throughout the range.

Also on stand B15 will be the YOU Perfect mattress collection. This collection of folded, rolled and boxed mattresses is not a one mattress fits all option, offering comfort fillings including Viscoool and latex plus Breasley’s unique ConiCoil pocket springs.

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CONSUMER PRODUCTS LTD

Bringing innovation and the latest technology to the sleeping experience

See us at the Bed Show, Stand A10 & B15

We are the UK’s No.1 vacuum packed mattress producer, and our superb Uno collection is the result of the best design, innovation and technological advances in this ever growing market.

The eagerly awaited 2018 Salus bed collection features three brand new ranges, including a sumptuous natural option, taking Salus to the next level in luxurious comfort and support.

A perfect collection of 10 folded, rolled and boxed mattresses featuring our unique ConiCoil pocket springs. This is your opportunity to become part of the boxed mattress revolution!

www.unomattress.co.uk

www.salusbeds.co.uk

www.youmattress.co.uk

CONSUMER PRODUCTS LTD

MADE IN THE UK

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T: 01629 821510 E: customerservices@breasley.co.uk www.breasleyconsumer.co.uk

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Expert bed maker Somnus, part of the Harrison Spinks family, will be displaying design-led, innovative beds on stand C30 at the Bed Show, including its new Luxury Lifestyle adjustable sleep system.

Unique sleep solutions from Somnus

Royal Britannia Special Edition Model The new Luxury Lifestyle adjustable sleep system has been specially designed for today’s hectic lifestyles, providing comfort and support whatever a consumer’s sleeping position. Thanks to two handmade recliner mattress options, consumers can create their own adjustable sleeping sanctuary.

The luxury sleep system can be upholstered in a selection of stylish fabrics and finished off with a choice of design-led headboard options.

Also on display at the show will be Somnus’ Royal Britannia mattress – a special edition model to celebrate 65 years since Somnus proudly supplied the world-famous Royal Yacht with

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mattresses.

The new model features fine natural materials including cotton, mohair and silk, as well as British wool. Also found inside the mattress is Wensleydale Eco Wool, which provides additional comfort and resilience. Harrison Spinks introduced its flock of rare Wensleydale sheep onto its 300-acre farm in Yorkshire late last year.

These natural materials are complemented by 10,000 Sensa Intelligent pocket springs, which gently respond to the sleeper’s body, dissipating weight and providing better postural support.

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F O R S O M E , S L E E P I S S O M E T H I N G T H AT J U S T H A P P E N S . AT S O M N U S I T H A P P E N S B Y D E S I G N .

Our handmade craftsmanship, combined with innovative Sensa Intelligent pocket springs and home-grown natural fillings, from our farm in North Yorkshire, makes every bed unique.

We’ve redesigned sleep. And you’re invited to see the results.

V I S I T U S AT T H E B E D S H O W 2 0 1 7 O N S TA N D C 3 0 H A N D M A D E I N YO R K S H I R E S I N C E 1 840

W W W. S O M N U S . C O . U K P R O U D T O B E PA R T O F T H E H A R R I S O N S P I N K S F A M I LY

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Luxury and choice are keynotes to the Sweet Dreams’ Bed Show display and to the company’s new product offer for 2017-18.

An increased selection from Sweet Dreams

The trend for more colour, allowing the bed to fully contribute to bedroom decor, is epitomised by Sweet Dreams’ new collection of beds – Funky Boutique.

Made in the UK, the frames and headboard trims are upholstered in a choice of three colours and come in two styles, Hipster and Expression.

The headboards are what really set Funky Boutique apart, as they feature a patterned inset, in a choice of four fabric designs.

Each design comes in a further choice of three colourways which complement the colour of the frame, and there is a choice of leg, too.

Offering a wider choice of colours to divan bases than ever before in the luxury collections, Sweet Dreams expects to impress retailers as the high spec of these bases is now enhanced by the decorative choice.

To bases in the Royal Pillowtop collection there will be a choice of four colourways as from this month, and two colourways to the bases, with matching headboards, in Pocket Air. To the latest Wellbeing beds there will be a choice of three divan base colourways.

Many more beds, including the refreshed Enchanted collection, will be revealed in the new 2017/18 brochure. Sweet Dreams can be found on stand F10 at the show.

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Princess Royal Pillowtop

Funky Boutique

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At this year’s NBF Bed Show, Mammoth will be showcasing: New Products New Technologies New Partnerships & New Ambassadors As UK consumers become more health conscious, they are beginning to understand that sleep is a major part of wellbeing.

Mammoth develops mattresses for the health-conscious consumer, which have been scientifically tested to show that they enhance and improve your customer’s sleep.

Add this to an array of awards, endorsements and partnerships with healthcare and sporting organisations, Mammoth is the mattress collection you and your customers deserve.

A unique product collection Scientifically tested resulting in improved sleep Partnerships in healthcare NHS Innovations in health award winners Benefits providers to UK elite sports Brand ambassador testimonials Marketing support Express lead times

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THE SCIENCE OF COMFORT

Interested in knowing more?

Contact us at: www.mammothcomfort.co.uk enquiries@mammothuk.com 0845 838 7767 BedShow2017.indd 27

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Royal Warrant holder and award-winning bed manufacturer, Hypnos, will bring the art of luxury bedmaking to the NBF Bed Show this year, launching its latest collections for the retail market.

Hypnos continues to innovate

Penthouse As a bespoke bed manufacturer, Hypnos offers a tailored service with customer choice, comfort, quality and style at its heart.

New fabrics, headboards and finishing touches incorporate the latest trends in the world of interiors. Hypnos’ range offers a wealth of choice in design, texture, colour and hue. Achieve distinctly different bed looks in natural weaves, velvets and woollen textures, in vibrant jewel tones and shades inspired by the latest design trends.

Testament to Hypnos’ passion for creating bespoke beds suited to individual customer needs, the company has revitalised its popular Orthos collection in response to demand for more naturally based, high performing product which inherently helps to keep customers comfortable. Designed to offer firm support and to gently relieve back tension, the new collection combines Hypnos’ trademarked ReActive spring technology with traditional hand craftsmanship.

The Orthos Support Elite collection comprises of four variants, each with their own unique feel and fillings story – wool, silk, cashmere and alpaca – and finished with a natural cocona Belgian damask fabric in

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an elegant stripe.

The combination of both natural and 100% sustainable materials throughout the mattress helps to regulate body temperature and increases the breathability of the bed, ensuring luxury meets support and comfort as customers sleep and wake.

Finally, further building on its furniture making credentials, Hypnos will also be introducing a brand-new storage solution. Presenting an abundance of accessible space, the new large Easy-Store drawer boasts the equivalent volume of four standard drawers – resulting in ultimate ease of use for homeowners and housekeepers alike.

Chris Ward, group marketing director at Hypnos, says: “Hypnos has long established a strong reputation for excellence in the luxury bed market.

As a result, we have high levels of customer satisfaction, and we are delighted to be launching our latest innovations to enable customers to create their ideal bedroom environment.”

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3310 Hy

Handmade in

Britain with a

10-year guarantee

Designed for Sleep The pursuit of perfection – beautiful handcrafted pocket spring beds, with a Royal Seal of Approval and an unrivalled 10 year guarantee. Hypnos provides designers and retailers with exquisitely tailored beds; sublime comfort; a choice of design options; a commitment to sustainability; a strong consumer brand and excellent support.

Don’t miss out, visit us on stand A18 at The Bed Show and experience our new collections today!

T: +44 (0) 1844 348200 | E: sleep@hypnosbeds.com | www.hypnosbeds.com Follow us on

@hypnosbeds and

/hypnosbeds – be the first to see our latest new products.

Hypnos is proud to be Carbon Neutral, complying with PAS 2060.

BedShow2017.indd 29News Ad 210x297 aw.indd 1 3310 Hypnos Furniture

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Myer’s is launching a new convenient rolled mattress collection at the Bed Show, comprising of a good, better and best option to give customers a choice in feel.

Myer’s to present broad offering

Ortho 9000 Cirrus Mist The top model in the Rolled Mattress collection is the Restore mattress, featuring mini pocket springs, body moulding memory foam and high-resilience foam for those wanting a more premium sleeping solution.

Meanwhile, the Renew mattress features body moulding memory foam and highresilience foam and the Refresh mattress features high-resilience foam for customers wanting the best value for money.

A new premium Boxed Mattress collection will also be revealed at the Bed Show, offering a new express solution without comprising on quality.

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Myer’s is also continuing with the successful Horatio collections which have seen great popularity due to their impressive value prices, quality and comfort.

The Horatio Backcare collection is comprised of three orthopaedic pocket sprung mattresses.

It is an ideal choice for customers wanting firmer comfort layers with extra backcare support.

The Horatio Comfort collection is best suited for those wanting a sumptuous feel with deep layers of luxury fillings and pocket springs for added comfort.

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Sanctum is Highgrove Beds’ traditional hand-crafted brand featuring up to 10,000 pocket springs and has received British Wool Platinum accreditation.

Sanctum targets the upper end of the market

The Sanctum brand epitomises luxury Sanctum combines traditional British craftsmanship with luxurious natural fillings and modern pocket spring technology, with up to 10,000 individual pocket springs providing impressive underlying support.

Sanctum’s Pocket Collection has been designed to follow the profile and weight distribution of the sleeper, while at the same time minimise pressure points and thereby improve blood circulation, resulting in high-quality sleep.

Meanwhile, Sanctum’s Embliss is a unique comfort experience featuring 100% natural latex and cool Tencel covers.

Mattresses are hand-tufted and the borders are also stitched by

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hand to ensure that comfort and support is provided across the total sleeping area.

Targeted at the premium price sector, Sanctum benefitted from the introduction of in-store displays in 2017 and is looking to appoint new stockists throughout the UK with exceptional deals for new floor models.

The new Sanctum website has recently gone live and provides a wide range of useful product information for both retailers and consumers.

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Silentnight, one of the UK’s biggest bed and mattress brands, is unveiling a number of impressive new products at The Bed Show, including the striking Signature collection.

Silentnight perfects its signature

Geltex The Signature collection features one of Silentnight’s finest selection of beds and mattresses offering a choice of firmness rating, spring system and five comfort layers, ensuring a unique mattress for every type of sleeper.

A selection of clever divan storage options and headboard designs with a wide variety of fabrics complete the look. If storage is not an issue, a new upholstered bedframe collection is making an appearance at the show too.

Three contemporary designs and a wide range of different fabrics can transform the bedroom space and the occasional items including chairs and storage boxes will complete the look.

The only bed brand to have three Which? Best Buy mattresses, Silentnight will have all products available to see on its stand, G20. The most recent is the Studio by Silentnight medium comfort.

Designed with simplicity in mind, Studio by Silentnight offers

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customers one mattress in three comfort choices.

Silentnight is also pleased to introduce the Sleep Sofa range.

Featuring the exclusive Geltex technology offering optimum comfort, these stylish sofas are ideal for sitting and sleeping. The sofa beds have been designed to convert into either a double or king size bed depending on the model.

Passionate about British design and manufacturing, Silentnight puts care and attention into its work. The business uses some of the best materials to ensure that all products that leave the factory are of a high quality.

Combining time honoured lessons of traditional bed and mattress making with innovation and new technology is what makes Silentnight a leading UK bed brand.

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6570 Fu

ag r ea jus t g t id ot e

a e

b n e v

r e t t e

memory easyturn. Now putting on a great show with our latest addition to the range; brand new and on display.

STAND A35 HALL 3 Design | comfort | innovation

Contact Nigel Blake: 07741 246721 hushabyebeds.co.uk

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Dreamworks Beds manufactures a wide range of quality divans, mattresses and upholstered products from its Westburybased factory.

Quality, availability and value for money from Dreamworks Beds

Felicity bedstead in Elephant velvet All Dreamworks Beds’ products are precisely designed and meticulously handmade by a team of highly-skilled craftsmen. Producing quality products at value for money prices is key to the success of the business, so only the finest raw materials are selected, and great care and attention to detail is given to the manufacturing process.

The team realises that good customer service is also important, so it offers a friendly and helpful service across the whole business, along with impressive lead times of typically 10 to 14 days.

Dreamworks’ Superior and Premium divans are offered with platform top or sprung bases in a range of fabrics and a choice of storage options, including an ottoman. On certain models, guest bed options are available. To offer flexibility to its customers, special size options are available on the divans and mattresses, as well as the standard ones.

With over 50 mattresses to choose from in a range of sizes, including the Natural collection, the Berkeley pillowtop, a natural latex range, and mattresses specifically for adjustable beds, the range offered

by Dreamworks Beds is impressive. The business also offers clients the opportunity to promote their own brand with fully customised mattress labels, using the client’s logo and brand identity.

To complete its bed offering, Dreamworks Beds offers a selection of upholstered bedsteads which incorporate a platform style mattress support surface as standard, however an ottoman insert or sprung edge insert can be supplied within these frames.

The upholstered bedsteads, along with their other upholstered products, are available in an extensive range of fabrics which ensures there is something to suit all tastes and styles of interior. For those who prefer divans, there is a range of headboards, offering a floor standing

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or strut option. Upholstered blanket boxes are also available to give coordinated storage.

Dreamworks Beds’ sofa bed collection includes a range of styles and sizes to suit different requirements, from the Chesterfield-inspired Montrose with its scroll arms and deep buttoning, to the Milano with its innovative mechanism for a quick and easy opening action.

Spring interior mattresses are offered as standard on the sofa beds, with the option to upgrade to Visco or pocket spring on most models.

Accompanying sofas, chairs and love seats are available to offer a coordinated look to a room, along with footstools on some of the ranges. There is also a choice of occasional chairs for use around the home.

To drive the business forward, fresh product and business development is being led by the new management team, Guy Miller, MD, and Stuart Page, sales director. The team is currently working hard developing new sofa beds to expand their collection still further.

Stuart says: “To add breadth to our range, we are introducing ones with a more modern look to suit contemporary interiors. We are also developing new upholstered bedsteads which will offer more versatility, with the option of platform, ottomans and adjustable bases.”

Dreamworks Beds is a member of the National Bed Federation, and is looking forward to exhibiting at the Bed Show again this year, on stand K50.

The company will be presenting the full breadth of its catalogue, displaying a range of divans, bedsteads, mattresses, headboards and sofa beds, including some new products.

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FEATURING OUR

NATURAL COLLECTIONS DESIGNED AND HANDMADE IN THE UNITED KINGDOM

IT’S ALL ABOUT

YOU!

Your Own Branded Mattress Labels Promote your own brand with fully customised mattress labels.

Use your own logo and brand identity on every mattress at no extra charge.

Please ask for further details

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STAND K50 www.dreamworksbeds.com

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19 - 20 SEPTEMBER 2017 I N T E R NAT IONAL C E NTRE TE LFORD

sales@dreamworksbeds.com

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The Vogue Beds Group has added a new model, Helix, into its portfolio.

Vogue expands its offering

Helix Optimum The cleverly-designed spring in the Vogue’s Helix model is receptive to individual body weights and quickly adapts and adjusts accordingly to provides an equal sleeping surface for two people.

Not only does this create a softer feel on the outer edges but it provides a support zone in the middle to reduce partner disturbance and roll together.

The Helix spring also means that there is no need for different spring counts. Traditional pocket springs are sold on the basis that a 2000 Pocket spring is firmer than a 1500 and a 1500 is firmer than a 1000, but this intelligent spring unit is able to adapt to individual sleeping surfaces.

Vogue will be presenting the new Helix models at this year’s Bed Show. Visitors will find the company on stand K40.

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Vogue B

Kingsfield House, Arthur Street, Barwell, Leicestershire, LE9 8GZ T: 01455 841257 | E: sales@voguebeds.co.uk

To be showcased at the Bed Show 19th – 20th September

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Harrison Spinks, one of Great Britain’s most established and innovative bed makers, is set to launch a unique new range of mattresses at the Bed Show.

Harrison Spinks goes hybrid

Hybed utilises natural materials from Harrison Spinks’ own farm Hybed is a new range of hybrid mattresses from Harrison Spinks, which will feature a combination of mattress components. Each of these mattresses will combine a natural sleeping surface – some of which is sourced from Harrison Spinks’ own 300-acre farm in Yorkshire – with layers of the company’s leading patented pocket spring technology, latex and memory foam to offer a premium sleeping experience.

This unique formula aims to transform the meaning of hybrid in the mattress industry as Harrison Spinks poises itself to disrupt hybrid beds in their current guise with a truly hybrid mattress.

Simon Spinks, MD of Harrison Spinks, explains: “Our continuous innovation, quest to become ever more vertically integrated and

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mission to change the way the world sleeps by being the leaders in sustainable mattress and comfort innovation has inspired the launch of our latest range.

“The development of a truly new hybrid mattress will also allow us to establish Harrison Spinks in a very different sector of the market compared to our current Harrison and Somnus ranges. Headed up by sales director, Steve Truswell, we’ll be looking to engage with both new and existing retailers at the NBF Bed Show to establish this exciting new range with independent bed shops.”

Visitors can see Hybed for themselves on stand F80 at the Bed Show.

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Say to the first truly hybrid mattress.

We all know a great mattress is key to a great night’s sleep. That’s why some have memory foam, for pressure relief. Some have pocket springs, for support. Some have micro coils, for comfort. And some have natural fillings to wick away moisture.

That’s when we got thinking. If each of those is comfy on its own, what happens if we put them all together?

Introducing hybed. Mattresses that take all the best technology out there, and put it into one.

The ultimate in materials, to create the ultimate in comfort.

Say hy to hybed, the hybrid mattress.

Find us on Stand F80 Proud to be part of the Harrison Spinks family the hybrid mattress

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Duvalay will launch the Rosalia collection at the Bed Show, which will offer retailers an affordable, mid-market collection that sits alongside the Devey premium mattresses.

Duvalay targets the middle of the market

Alba Featuring an initial three mattresses, the Rosalia collection will continue to offer retailers a sense of luxury through its artisan bed making techniques and use of only the finest natural materials.

The idea behind Rosalia is to offer consumers quality mattresses, with a premium look and feel but at a price point that is attractive to first-time buyers through to house shares and families. Sitting alongside the Hilary Devey collection, it offers many of the features and natural materials but with suitable differences that makes it affordable to a wider audience still looking for affordable luxury.

The Garland is the first and most expensive mattress in the Rosalia collection and features 1800 individually pocket springs for added support and comfort.

As the premium mattress within the collection, it is made using labour-intensive techniques including hand side-stitched borders and features layers of wool and cashmere.

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The Portland has 1500 pocket springs, along with features such as hand side-stitched borders and opulent layers of wool and cashmere.

Duvalay has also developed an anti roll-off edge support that features on the Portland.

Finally, Alba Ortho makes up the final mattress in the collection and features 1200 edge-supporting pocket springs. Designed to give extra orthopaedic back support, Alba Ortho also features British pure new wool fillings, as well as the anti roll-off edge support that Duvalay has developed.

All mattresses in the collection are easy care no turn mattresses, a key differentiator to the Hilary Devey Collection. Buyers and retailers are invited to join Hilary and the team on Duvalay’s stand – C20 – at the Bed Show.

W hilarydeveycollection.co.uk W duvalay.co.uk

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BRAND

NEW COLLECTION

Quality

WITHOUT QUESTION

R O S A L I A COLLECTION

Experience the HD quality for yourself and take an exclusive look at our brand new Rosalia Collection. See us at Stand C20

For more information visit hilarydeveycollection.co.uk or duvalay.co.uk

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Highgrove Beds Group

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Highgrove Beds Group celebrates its 15th anniversary this year. Following rapid year-on-year growth, the company now has a turnover in excess of £20m and employs 185 people.

Highgrove Beds maintains momentum

Highgrove Beds has undergone major investments Highgrove Beds’ 20-acre Liversedge site has benefitted from major investment totaling over £3m since its acquisition in 2015 and is now one of the UK’s biggest and most efficient bed manufacturing facilities.

In the past year alone, the final phase of the site development has seen a further £1m invested in a new 25,000ft² warehouse extension with the building of a further 50,000ft² of manufacturing space set for completion.

These new facilities will enable the company to reach its target of doubling its turnover in the next three to five years and maintain its impressive customer service in delivering 98% of all orders within seven days via its FasterSleep nationwide Express Delivery service.

Historically, Highgrove was seen as a value brand, mainly targeting the budget end of the market and finding it difficult to penetrate the mid to up-market sectors.

The strategic business and marketing objectives became clear – create a seamless portfolio of brands enabling Highgrove to take on the well-established manufacturers with clear differentials in specification and brand positioning.

Highgrove has now successfully completed phase one of this plan, with three distinct brands, each with their own identities and product stories now launched under the Highgrove Beds Group umbrella and all will feature in the group’s biggest presence yet at this year’s Bed Show on stand F40 – F50.

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Highgrove Beds aims to double its turnover in the next three to five years

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Shakespeare Beds, based in the Midlands, has been handcrafting mattresses and divan beds for 30 years.

Shakespeare Beds caters to retail and hospitality sectors

The Protective Care collection is available to retail and hospitality sectors Taking pride in the quality of its products, covering open coil, pocket sprung and encapsulated mattresses, Shakespeare Beds offers a wide choice, prompt delivery and competitive price points for its customers.

A regular exhibitor at the Bed Show, this year Shakespeare Beds is presenting classic, high performing models as well as new 5000, 7000 and 10,000 Pocket Sprung options.

In addition, Shakespeare Beds will introduce its 2017 range of Protected Care mattresses, aimed at both retailers, hoteliers and guest house managers.

The Protected Care collection follows months of research and testing to develop new and positive solutions against mattress staining and dust mite prevention for UK mattress and bed products.

Shakespeare Beds has worked alongside Staingard UK and Sanitized of Switzerland, both long standing pioneers in the treatment and maintenance of home furnishing fabrics.

Staingard delivers treatments which successfully inhibit staining to mattresses, upholstered bed frames and headboards from everyday hazards such as perspiration and other bodily fluids, as well as accidental spillage from drinks, oils and the like.

In addition to the treatment itself, customers enjoy a five-year product warranty which can be extended to include cover for structural protection.

Sanitized fabrics involve a treated fabric process that dramatically disrupts the food chain of house dust mites, resulting in mattresses and beds remaining free of house dust mites and their allergens, reducing the negative side effects that presently impact allergy sufferers.

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The Protective Care mattresses follow months of research and testing Independent assessments have been conducted by Allergy UK’s science director on the Sanitized treatment with its benefits receiving firm approval from this consumer body.

Sanitized fabrics also provide effectiveness against MRSA and E. coli, are dermatologically tested, Bluesign approved and accepted for OEKOTEX Standard 100.

The Protective Care mattresses offer real and positive opportunities for retailers looking for strong product features that give their customers new, unique and solid benefits, on top of their natural expectations for mattress comfort and support.

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ÂŽ

ÂŽ The guarantee of quality, the promise of comfort

Shakespeare Beds Ltd is a leading company in its industry and is NBF accredited. It is a leading manufacturer producing fine quality hand crafted pocket sprung mattresses in the Heart of England. It also manufactures a wide range of products including open coil, memory foam, gel and latex mattresses as well as ottomans and traditional divan bases. We pride ourselves on our excellent customer satisfaction and weekly deliveries throughout UK and consider no order too large or too small.

SHAKESPEARE BEDS LTD

154 Wharfdale Road, Tyseley, Birmingham, B11 2DG SHAKESPEARE BEDS LTD Tel: 0121 764 4024 Fax: 0121 706 8495 Wharfdale Road, Tyseley,orders@kozeesleep-beds.co.uk Birmingham. B11 2DG email:154 orders@shakespearebeds.co.uk BedShow2017.indd 49

Tel: 0121 764 4024 Fax: 0121 706 8495

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Relyon is anticipating the imminent launch of its new Express Mattress collection at the Bed Show, designed specifically for those customers wanting a quick solution without comprising on quality.

Combining efficiency and quality

Majestic 1200 in Winter Handmade in the UK and featuring pocketed springs, edge support and traditional hand tufting, the Express Mattress collection receives the same quality, care and attention that Relyon put into all of its mattresses.

The collection retains the desirable look of a traditional Relyon mattress with two rows of side stitching and soft touch knitted wool blend sleeping surfaces.

The top model in the collection, the Wool Silk Cashmere 1390, features natural wool, silk and cashmere fillings for those customers who demand maximum comfort, while the Wool Silk 1190 features wool and silk fillings and the Wool 1090 features wool fillings.

This choice of fillings offers customers a good, better or best option

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and all models come with the benefit of a five-year guarantee for true buying confidence and peace of mind.

The Relyon Express Mattress collection promises impressive DHD next day delivery in England and Wales at no extra cost for orders placed before 12 noon.

Relyon will also be displaying an additional two new collections at the Bed Show. The Ergozone Luxury collection, featuring nonturn pillowtop comfort, five zone body support to provide ideal anatomical support for a more restful night’s sleep, and the innovative Nature’s Best collection with winter and summer sides to promote a comfortable sleeping temperature all year round.

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NEW PREMIUM POCKET SPRUNG BED COLLECTIONS

NATURE’S BEST

ERGOZONE LUXURY

For year round sleeping comfort with summer and winter mattress sides

Five zone body support mattresses provide the correct level of support and spinal alignment

COLLECTION

COLLECTION

See and try the new collections at: Relyon Independent Show, Thursday 14th September 2017 AIS Head Office, Cranmore Park, Shirley, West Midlands B90 4LF

The NBF Bed Show, Tuesday 19th & Wednesday 20th September 2017 The International Centre, St Quentin Gate, Telford TF3 4JH

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Kaymed has over a century’s expertise at the forefront of sleep science and is a leading innovator of some of the UK’s only patented temperature-regulating materials for mattresses.

Kaymed keeps up with technological advancements

Mighty Bed With an ethos of innovation and never imitation, Kaymed will be introducing the new Therma-Phase+ range at the forthcoming Bed Show. Therma-Phase+ is a pressure-relieving high density material, containing unique patented phase-change crystals and copper particles, and is manufactured in house.

The phase-change crystals work by constantly absorbing and releasing body heat to maintain the ideal sleep surface temperature.

The copper infusion works as a fast conductor, quickly moving heat to and from the mattress surface as required.

Therma-Phase+ is the only material able to maintain sleep surface temperature available in the UK bedding market and can redistribute heat far faster than all other foams -which must rely on the poor conductivity of the material used to disperse the heat.

The range will include both pocket sprung and all foam mattresses, with traditional drawer-divan or low profile base on leg options. Finally, the range will now have an extended colour

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range with Denim and Pebble colourways added for 2018.

Visitors will also be able to try Response Gel, a fusion of Kaymed’s exclusive instant response open cell material and patented MicroSupport Gel Beads. This unique combination delivers the feel of latex combined with cooling gel technology, for a scientifically proven cooler, smarter and more comfortable sleep.

Response Gel is one of the most advanced instant feel materials to enter the UK market, offering pressure relief and temperature redistribution.

Finally, the Kaymed Mighty Bed range will be on display. This brand has become one of the UK’s only premium branded firmer feel offerings. The range has proved to be fruitful for Kaymed’s stockists, garnering repeat business. Mighty Bed has a reinforced spring system and extra-strong divan base giving it a durability level reflected in its divan set 15-year guarantee.

Kaymed will be exhibiting on stand H20 at the Bed Show.

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Sealy showcases new ranges to retailers As part of its bid to lead the way in sleep innovation, technology and science, number one bed brand Sealy is always keen to showcase its large range of fantastic products.

On a continuous journey to deliver the most restful night’s sleep to its customers, Sealy will be attending a number of trade shows; including the Vida Living Show in Ireland, the AIS furniture show and the Telford Bed Show.

A large number of retailers visited the Sealy’s respected Brooklands Show to view the updated Posturepedic and new Naturals range. The re-fashioned Posturepedic Collection embodies the perfect combination of the latest posturepedic technology with modern aesthetics.

Whereas, the new Naturals range utilises natural fibres, coupled with the latest 21st century technology, indicating why Sealy is renowned as one of the world’s leading bed brands.

Commenting on the show, Neil Robinson, Sales and Marketing Director at Sealy, said: “Brooklands has become extremely popular throughout the industry.

Here at Sealy, we’re always striving to provide new and exciting products for our buyers and their customers.

Brooklands provides a great opportunity for our retailers to view Sealy’s entire product range and hear all about our latest innovations and insights into sector trends and developments.”

Later this year, Sealy will be attending the Vida Living and AIS furniture show to unveil the updated Posturepedic and new Naturals range. A previously lowkey event, the Vida Living show has grown from strength to strength and has now become an established date for Irish furniture retailers to attend. Always a well-attended event, the AIS furniture show is a gathering of all those in the furniture industry and is a great opportunity for retailers to gain exclusive merchandise and marketing initiatives.

Finally, Sealy will attend the much-anticipated Telford Bed show, the UK’s largest bed event that will return for its eighth year. It is here that Sealy will showcase its latest innovations to leading buyers and commercial specifiers looking for the latest and greatest products in the UK bed market. With over 100 years’ experience in the design and development of cutting edge bed and mattress technology, Sealy is looking forward to revealing brand new models and its range of critically acclaimed mattresses.

The attendance of all these events highlights Sealy’s

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dedication and commitment to understanding the market’s demands and needs. Sealy adapts and develops its products in order to continue to be recongnised and respected by industry experts worldwide.

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Leading the way in innerspring manufacture and design As one of the largest innerspring manufacturers in the world, Leggett & Platt develops and shares cutting-edge designs through its innovation and R&D centres across the world. Showing its commitment to UK industry, Leggett has strengthened L&P Springs UK with approximately £18m in machines, facilities, and warehousing investments over the last five years.

The company has also invested more than £100,000 over the last two years in developing and training its employees.

One of the latest innovations allows the company’s product offering to go highdefinition. High-resolution Softech microcoil performance comfort layer features a surface resolution of up to 1380 springs per square metre.

Unlike foams and other layering options, this technology delivers durable comfort that responds to individual movements.

Softech increases coil counts, and lasts longer than other comfort layers without sagging or settling. It also creates an even and supportive surface that helps reduce partner disturbance.

Leggett & Platt’s commitment to innovation ensures that its UK production facilities’ capacity keeps pace with demand whilst developing new products and ideas

Leggett & Platt has made substantial investment recently in all areas of the business alongside internal and external partners.

Innovation, quality, and improvement are just a few of the many reasons why Leggett has been accredited with the OEKO TEX 100 standard.

Additionally, Leggett & Platt persistently ensures all areas of the company stay current with industry developments to increase customer satisfaction.

As it builds toward the future, Leggett

seeks to provide new and existing customers what they need, when they need it.

Leggett & Platt products represent the latest industry developments, and new advancements are being made daily. The company will be exhibiting on stand C10 at the show, where visitors can discover its latest innovations.

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Carpenter brings foam innovations to the Bed Show Renowned as a pioneer in foam bedding products, Carpenter’s stand (hall 2, stand C1) at this year’s Bed Show will be packed full of inspiration for those looking for something new to offer consumers in the coming year.

Offering effortless comfort technology, Carpenter’s new Aurora Foam meets demand for consumer products that provide bounce-back combined with greater airflow,

Aurora mattress, Carpenter

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which can result in a more comfortable night’s sleep. New this year will be a collection of Aurora Foam mattresses each offering a slightly different feel and sleep experience.

Gillian Finch, Carpenter’s national sales manager for consumer products in the UK, says: “Aurora Foam delivers great bounceback performance and superior support that is capturing the industry’s attention.

Aurora Foam is not temperature sensitive and offers greater resilience than standard foams.

This in turn delivers superior support, cushioning the body in sensitive areas and facilitating ease of movement.

“Recent independent tests have shown that the Aurora Foam’s open cell structure delivers a fourfold increase in air-flow through the foam when compared to visco-elastic

memory foam.

“Unlike memory foam, the unique properties of Aurora Foam enable it to effortlessly support the body and provide comfort whilst at the same time delivering greater breathability to ensure a good night’s sleep.

“It’s a product that is going from strength to strength and by expanding our mattress collection we hope to cater for more customers.”

Carpenter has also added new mattresses, pillows and toppers to its sleep better range, all manufactured in the UK. The popular sleep better ISO-cool pillows featuring Outlast technology will be on show with two variants to try – a cotton/ Outlast fabric reversible option and a pillow that features Coolmax, a moisture management yarn.

Also on display will be its Cluster pillow, Curved Moulded Core pillow for enhanced shoulder support, Curved Neck Roll, Solo – a fibre/moulded combo and its sleep better 100% cotton pillow.

In toppers, there will be two new fivezone profiles offering different levels of comfort. The six-zone topper and five-zone Dream Coil will also be available to sample.

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Elegance Elevated

Embracing the trend for design-led bedrooms, Swanglen are excited to launch our Signature collection. Visit stand A40 and all will be revealed.

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Vispring has been making luxury bespoke beds since it pioneered the world’s first pocket sprung mattress in 1901. To this day, Vispring’s master craftsmen hand-make each bed to individual specifications, using fine natural materials. The company will be exhibiting in hall 2 on stand E50 at the Bed Show.

Vispring’s luxury appeal

Sapphire adjustable bed with Talos headboard Vispring luxury beds are sold in 35 countries in Europe, Asia, North America and the Middle East. In the UK, Vispring is sold through selected retailers, comprising quality group and independent stores.

At this year’s Bed Show, Vispring will present the newlydeveloped Victoria bed set and the Sapphire adjustable bed. The Victoria bed combines the new Victoria mattress, divan and headboard for an elegant, stylish and luxury look.

The Victoria mattress delivers impressive comfort based on an exclusive construction of a layer of hand-nested, calico-pocketed springs made from Vanadium steel, encased in generous layers of 100% Platinum Certified British fleece wool, cotton and British horsehair collected from horses around the fells and moors of Northern England.

British horsehair, a fibre providing springiness, ensures optimum air circulation maximising comfort during sleep.

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The Victoria headboard, formed in a rectangular shape featuring large horizontal panels, is made from cotton and linen blend ticking. Its clean lines make it an ideal design for any contemporary interior. Available in an exclusive selection of 10 fabrics, the Victoria bed has a guarantee of luxury and comfort for a peaceful night’s sleep.

Vispring will also display its Sapphire adjustable bed which uses modern technology to adapt effortlessly to the body, providing comfort and support in a variety of positions with the same peerless quality as a traditional Vispring bed.

The complete set consists of a specially-designed recliner mattress, coupled with an adjustable sleep system that can be upholstered in a wide selection of elegant fabrics. Together, they offer an assurance of comfort.

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Collect your NEW & FREE ‘NBF Supporter’ point of sale pack Find out more at the Bed Show:

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The Shire Bed Company has been working hard to bring its latest developments to the Bed Show, including its next generation of Active Response and Roll & Rest collection of vacuum packed mattresses.

A period of development for The Shire Bed Company

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Boutique Opulence Launched at last year’s Bed Show, Roll & Rest has been so successful, that as part of the business’ major factory redevelopment, Shire has invested nearly half a million pounds and allocated a dedicated division to its production.

Fara Butt, marketing director at The Shire Bed Company, says: “The Bed Show is the highlight of our year and we are looking forward to launching a range of brand new products, including Pillow Talk, a range of specialist pillows recently trialled by elite Yorkshire athletes.

“We will also have on show Glitz, one of our latest collections of luxury velvet headboards and bases – available in 14 modern shades from on-trend chartreuse to classic post-box red. Visitors to our stand, H30, can also expect an exciting new product - our big reveal.”

The company will also be presenting its second generation Active Response collection.

Offering retailers a comfortable, restful option for end users with a busy lifestyle, the range includes four mattresses with performance finish covers.

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The 3000 pocket sprung Active Fresh comes with climate and moisture management and Active Care contains a Tencel finish.

Active Breeze optimises the body’s natural thermoregulation through smart fibres and the 2000 pocket sprung Active Cool has moisture wicking properties.

In addition, the Bed Show will also see the company launch its eagerly-anticipated new developments of boutique inspired Glitz bases and high quality pocket sprung mattresses.

As the company celebrates 20 years in business, it continues to expand its Dewsbury operation which now includes a new head office and showroom.

Around 66,000ft² of the site, which once housed a traditional old Dewsbury wool dye-house, has been renovated to incorporate modern new office facilities and a large new showroom area.

The company’s range of beds, mattresses and divan bases are supplied nationally and internationally to major retailers and the contract sector including education, care and hospitality.

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The Shire Bed Co. has been working hard to bring its hottest new developments to the NBF Bed Show 2017.

VISIT US ON STAND

H30

ACTIVE RESPONSE FRESH

ACTIVE RESPONSE COOL

ACTIVE RESPONSE BREEZE

www.shirebeds.co.uk | Tel: 01924 439898 | Email: info@shirebeds.co.uk

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The Bed Show will see Sleepeezee celebrating being British and taking a new approach to its marketing.

Sleepeezee’s updated approach

Sleepeezee is taking a new approach to customer engagement At the NBF Bed Show on stand B20 Sleepeezee will use its space to launch new collections with revitalised stories that will take the customer on a journey of discovery through the different ranges.

A new approach to the consumer engagement package, backed up by a fresh approach to the digital environment, will deliver increased quality of imagery and content to the consumer, offering benefit to all retail partners.

Sleepeezee is also pleased to announce the introduction of an entirely new brand – Beautyrest Black – which comes from being the UK’s sole distributor of the Simmons brand and develops its longserved experience of providing beds to the some of most revered hotels in London and beyond.

Upholstery completes the total package refresh with new bed frames, headboards and bedroom furniture covered in selected new fabrics from British suppliers.

Sleepeezee’s British focus continues with charity contributions of £100,000 to Macmillan Cancer Support and the additional support of the British Heart Foundation and the QEST charity.

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Sleepeezee is launching a new brand, Beautyrest Black

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BE PART OF A WINNING TEAM IN 2017 Reach the trade by advertising with Furniture News, the leading magazine for the UK furniture sector

Comprising a monthly magazine, website and various supplements and digital products, Furniture News offers greater reach than any other brand in the sector – and consequently has the strongest advertiser following.

Since 1986, Furniture News has offered market news, insight and new products, and its international scope is unsurpassed – it is recognised by the International Alliance of Furnishing Publications (IAFP) as the UK’s leading publication.

Furniture News delivers results for every requirement and budget!

To discuss advertising opportunities, contact: Sam Horscroft: T 01424 776100 E sam@gearingmediagroup.com www.furniturenews.net

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Go global Are you looking to develop business overseas?

The International Alliance of Furnishing Publications (IAFP) is a 20-yearold association comprising the leading trade publications – based on editorial quality and circulation – from 19 countries worldwide.

Its aim is to assist its members, and their advertisers, to better communicate with foreign markets. When promoting or seeking information from abroad, the IAFP network is the one to trust.

Furniture News has been the UK member publication since 2012, and has since helped its readers and advertisers reach high-quality foreign information, contacts and readership.

Contact Samantha Horscroft on (+44)1424 776100 to find out more.

www.iafpalliance.com

Our Modern Living Portfolio of beds and mattresses are designed as contemporary statement pieces offering fashionable furniture in bedroom indulgence.

Designed to offer a perfect nigh of luxurious sleep, the quality and comfort of the Natural Touch range, is hand crafted using natural cotton fillings surrounding a pocket sprung mattress, available in 1000, 1500 and 2000 pocket.

Deluxe products enthuse with quality and craftsmanship and support all our customers with product marketing and knowledge from an experienced sales team.

Member publications

For more information on our range of product or to become a stockist, contact us on +44 1484 427 373, or email: enqurires@deluxe-beds.co.uk or visit our website: www.deluxe-beds.co.uk IAFP.indd 1

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“More than a year on, we’re still yet to test anything that can match this Best Buy”

The objective, trustworthy consumer champion Which? first hailed the Sealy Teramo 1400 ‘Best in Test’ back in 2015. In 2016 they described it as the ‘best mattress we’ve seen in years.’

Now, in 2017, still 'top scoring mattress and best in test,’ Which? have heaped even more praise on this outstanding mattress... What more can we say?

For more information on this top scoring mattress call Sealy on 016973 20342

www.sealy.co.uk To see all the other latest offerings from Sealy visit stand G35 at Telford.

NB: Listed spring counts are based on a king size spring unit (measuring 5ft x 6ft 6in /150cm 200cm). The number of springs will alter on a pro-rata basis dependent on mattress size and spring unit surface area.

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