Brandbook TMC by geertjevantrier

BRANDBOOK TMC GROUP

LOGO & PAY-OFF CORPORATE LOGO

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PEOPLE LOGO & PAY-OFF DRIVE CORPORATE LOGO TECHNOLOGY PEOPLE

DRIVE

TECHNOLOGY

People are the strength of TMC. They are the driving force in technology and innovation.

Professionals as a knowledge partner for our customers

Our passion. Always looking

with an unprecedented drive in entrepreneurship. Driven in research, development and engineering.

for innovations and technological developments in high tech industries.

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INDEX CORPORATE IDENTITY

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Logo & pay-off Employeneurship 5 principles Color Typography Elements Visuals Photography

STATIONARY

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Desktop background Corporate animation

OFFLINE COMMUNICATION

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Business card Stationary Resume template PowerPointtemplate E-mail signature

ONLINE COMMUNICATION

DIGITAL COMMUNICATION

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Advertisement Corporate flyer Corporate brochure Roll-up banners Certificate Exhibition

COLOFON

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ADDENDUM

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Social headers LinkedIn vacancy template

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CORPORATE IDENTITY

LOGO & PAY-OFF CORPORATE LOGO

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LOGO & PAY-OFF CORPORATE LOGO TMC was founded in 2000 with Employeneurship as the starting point; a model that aims at giving the employee full responsibility in their personal and technical development. We stimulate autonomous behavior, which has proven to make people successful and happy. This individual approach is facilitated and stimulated by TMC which creates a new corporate dynamic. A hybrid form between entrepreneur and employee; the employeneur. This is a co-operative model between employer and employee which breaks traditional roles within the company. This is where the name of the company originates, everyone is part of the company, member of the ideas and family; The Member Company. But today, this full name is not used anymore, we are TMC.

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LOGO & PAY-OFF CORPORATE LOGO The TMC logo consists of the word ‘TMC’ and payoff ‘People Drive Technology’. Used in the corporate color ‘TMC light blue’. This logo will be used for corporate communications.

The white space between the letters of the logo is determined by the X width of the letter E from the pay-off. The space around the logo has been set to the X-width of the letter P from the pay-off. The space between the logo and payoff is defined by using the P twice in width, the line is placed between the two P’s.

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Place at a minimum of 6 millimeters in y-height

PEOPLE DRIVE TECHNOLOGY

LOGO & PAY-OFF CORPORATE LOGO TMC logo may be used in reversed color. Preferably placed on a corporate colored background. But never use the red color since it’s only used as an accent color. It’s allowed to use the logo on images, preferably in a high contrast color to the background image. It is recommended to use a photo with a transparent overlay which is placed on TMC dark blue with an opacity of 85% and a ‘multiply-effect’.

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LOGO & PAY-OFF ALTERNATIVES The corporate logo with payoff should be the first choice, however the alternatives can be used, preferably for internal communication. TMC is known for â&#x20AC;&#x2DC;employeneurshipâ&#x20AC;&#x2122;. This is represented by the employeneurship-symbol. This may be used in combination with the corporate logo. However, the corporate logo should always be used in the same communication or sequentially after the corporate logo was introduced.

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LOGO & PAY-OFF CELL LOGO The TMC websites solely uses ‘cell logos’. In other external and internal communication these visuals should be avoided.

CHEMICAL TECHNOLOGY

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EMPLOYENEURSHIP It’s Employeneurship that makes TMC unique. This new way of working answers the needs of the modern employee. Employeneurship is a combination of employee and entrepreneur. This means as much that each employee is also partially entrepreneur. The entrepreneurial spirit is highly valued at TMC.

Symbol “employeneurship” in TMC light blue

This symbol was used to strengthen Employeneurship, it’s a TMC hallmark. The symbol is always placed in a corner on the right hand side and is never larger than the corporate logo. Symbol “employeneurship” in TMC reversed

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EMPLOYENEURSHIP The TMC logo represents the Employeneur. The Employeneur has two heads. One head (circle) focused on entrepreneurial spirit, soft skills and taking initiative, and the other head (square) stands for technical expertise and excellence. The circle surrounding the employeneur, stands for a business cell; one of the major elements within the Employeneurship model. The character has four limbs, each representing a different element of the same model: long term relationships, profit-sharing, coaching & development and the entrepreneurial lab.

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5 PRINCIPLES EMPLOYENEURSHIP The term Employeneurship might sound unfamiliar. It’s because TMC invented it. Not just as a word, but as a way of working, a paradigm even. Employeneurship is about thinking and acting like an entrepreneur, with the added security of employment. But more than anything, it is a guarantee for continuous development and the opportunity to really be fully responsible for the direction of your career. Employeneurship is based on 5 principles: • Business cells • Individual profit sharing • A long-term working relationship • YOUniversity • The entrepreneurial lab

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LOGO & PAY-OFF CORPORATE LOGO

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COLOR PALETTE USE OF COLOR

Primary colors

Accent color

Secondary colors

TMC light blue

TMC dark blue

TMC red

TMC black

TMC grey 01

PMS 7689 HTML #399CC0 RGB 56 156 192 CMYK 67 21 8 0 RAL 5024

PMS HTML RGB CMYK RAL

PMS 199 HTML #FF4040 RGB 255 64 64 CMYK 0 90 66 0 RAL 3024

PMS 426 HTML #000000 RGB 0 0 0 CMYK 50 40 40 100

PMS 424 HTML #6E6E6E RGB 111 111 111 CMYK 54 43 43 28

TMC grey 02

TMC grey 03

TMC grey 04

PMS 421 HTML #399CC0 RGB 195 194 194 CMYK 27 20 21 2

PMS cool grey 3 HTML #E6E6E6 RGB 230 23 230 CMYK 12 8 9 0

PMS cool grey 1 HTML #F5F5F5 RGB 245 245 245 CMYK 5 4 4 0

The Accent color should be used as such.

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539 #003247 3 50 71 100 49 0 66 5011

TYPOGRAPHY

Futura

Merriweather

Aa Qq Rr Aa Qq Rr Aa Qq Rr

abcdefghijklmnopxrstuvwxyz ABCDEFGHIJKLMNOPXRSTUVWXYZ 0123456789

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TYPOGRAPHY PRIMARY FUTURA Futura is a sans serif and geometric font. A font that fits well with the innovative nature of TMC. MERRIWEATHER Merriweather is a font that is designed specifically for screen use. This is a font that comes across stylish and businesslike. FONT STYLES AND APPLICATION Header 1 and 2 will only be used in uppercase letters Header 3, lowercase and uppercase letters, are both permitted. Body text, using the font Merriweather. Preferably, lowercase. Emphasis should be put in uppercase.

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Header 1 FUTURA STD BOLD THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG Header 2 FUTURA PT DEMI THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG Header 3 FUTURA STD BOOK THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog Body text Merriweather Regular THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog

TYPOGRAPHY SECONDARY The secondary fonts will be used for items that are sent externally. This is to ensure that documents can be read even when they donâ&#x20AC;&#x2122;t have the primary fonts installed.

FONT STYLES AND APPLICATIONS Header 1 and 2, lower case and capital are both permitted. Body text, using the Palatino font. Preferably, base cabinet. Capitals may be used to highlight phrases.

External items like: Email Signature | Open Text (Word) documents | resume | online newsletter

H1 ARIAL BOLD THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

ARIAL In the absence of the Futura font or for external items, Arial can be used as an alternative.

H2 ARIAL REGULAR THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog

PALATINO In the absence of the Merriweather font or for external items, Palatino can be used as an alternative.

Text Palatino THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog

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ELEMENTS

Within the TMC identity there are some recurring elements. These elements ensure a distinctive look. Elements like the red line, buttons and icons.

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ELEMENTS THE LINE An important recurring element is the red line. However, this may only be used subtly. The line is intended to empathise certain titles and summaries.

LOREM IPSUM DOLOR SIT AMET Consectetuer adipiscing

The proportions of the red line are fixed. Scale proportionally and donâ&#x20AC;&#x2122;t deform. The red line can only be used vertically or horizontally.

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ELEMENTS ICON SET

MISC

CUSTOMER

ACCOUNT MANAGER

RECRUITMENT

ATTENTION

ADVICE

DEVELOPMENT

FINANCIAL

MARCOM

NEW EMPLOYEE

GUARD

ONE STOP SHOP

CONNECT

FACEBOOK

INTERNAL

EXTERNAL