a platform for sustainability practice
Eugenia Chiara | PhD . Politecnico di Milano, RED research unit
Mauro Alex Rego | MA Candidate. Kรถln International School of Design
Design in a new social economy Social entrepreneurs Social Incubators
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
a special, sustainable place
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Research
• To identify the elements that compound the Hub environment; • To understand how it creates the conditions to sustainable design practices; • To define the guidelines to replicate it in other contexts.
Interview Observation Action research/direct partecipation
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
What is the Hub?
The Hubber
How it works? How can help the work of sustainable designers? How can be replicated? The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Amsterdam Atlanta Bay Area Berlin Bombay Bristol Brussels Cairo
Halifax Helsinki Johannesburg London Kings Cross Islington Madrid Milan
Oaxaca Porto Prague Riga Rotterdam Sao Paulo Stockholm Tampere
Tel Aviv Toronto Vienna
Where you can find a Hub?
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Who is who?
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Host
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Founders
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
How to Open?
Gather and to organize the interested community Space research Space co-design. Public presentation and invite more members.
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber
Hubbers = Network
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber
The Hub = People
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber
The Hub = People different
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber
The Hub = People different together
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber
The Hub = People different together sharing The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber
The Hub = Community different together sharing The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber
The Hub = CommunitIES differentS together sharing The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hub and Designers
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hub and Designers
Freelancers seeking for new networks and markets
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hub and Designers
People or small groups starting a new business;
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hub and Designers
Retired professionals (“creative retired”) starting new kind of business.
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber
Design + Sustainability?
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
in design process
(e.g. using recycled and harmless materials);
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
in choosing the client
(e.g. just clients environmental and social ethical responsible);
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
and on internal methods
(e.g. by applying sustainable design methods and tools).
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Fernando Salvador
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Camille Barrios
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Clara Mantica
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Eefje Ernst
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Why do I choose the Hub?
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Why do I choose the Hub?
“Community Environment” and “Inspiring People”
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Why do I choose the Hub?
“Special Office” and “inspiring place”
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
it a platform for improving sustainable practices
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
It has a systemic approach
(i.e. engaging the final users on the conception), multi and transdisciplinary, and is adressed to all professionals involved in sustainaibility practices.
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
It’s a co-work space
thus intensifying the use of products by sharing it;
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
It’ engaged in the social and ethical dimension
and it diffuse and promote events about social innovation;
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
It’s a facilitator for knowledge sharing
with his networking strategies;
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
It promotes the local community cohesion
by gathering in a same place people from different economic and social strata on a workspace to share and work together (without an exploitation relationship).
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Assess and gather the local social engaged community
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Assess and gather the local social engaged community
- assessing the already existence of local social agents; - contacting this people that share the same values; - opening an initial blog about social innovation and social entrepreneurship showing examples and best practice to encourage the people - creating a local mailing list; - making an Hub group/account on socialnetworks like twitter and facebook and pushing discussion and information through this channel; - leading the process and involving the community in the decision-making process; The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Building up a right physical space
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Building up a right physical space
- choosing a big, open, central and inspiring space - designing it with a co-creation process - defining rules, prices and way of use - organizing events to promote the space
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
To netweave new connections and partnerships
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
To netweave new connections and partnerships
- organizing networking events like potluck lunch, speed-networking - diffusing spreading through the mailing list collaboration requests and job opportunities - making recruitment for open job positions
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber
Thank you Grazie Obrigado Danke Dankzij Gracias Eyxaristò
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber Rigths and Licence The pictures here used are under Creative Commons License. Their respectives autors keep all rights: - The Hub Network - Ben Shepherd - Ard Hesselink - Filippo Podestà
Thsi presentatios is licensed under Creative Commons. Please do not remix or use it for commercial aims. And please, always mention the source/authors.
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010