Metro Tunnel Creative Program Evaluation Framework

Evaluation Framework

Melbourne — 2019

Contents

About the Project The Metro Tunnel Creative Program is developing an Evaluation Framework to track the impact of the program. The Metro Tunnel Creative Program is a creative and placemaking strategy led by a team of designers, curators, and place managers dedicated to enhancing city life alongside the construction of the Metro Tunnel.

About the Project

Creative Responses to Construction 8 Why evaluation matters 10

Research Questions

28 Indicators Methods

Timeline

40 42

Key Audiences Tools Appendix

The Evaluation Framework captures the multifaceted impact of the Creative Program on key indicators related to public life, public sentiment, and economic return. The Evaluation Framework will inform and improve the Metro Tunnel Creative Program strategy over time, and help shape resonant messages to inform and inspire the public about the Tunnel Project.

The focus of the program is to encourage community interaction with construction sites and support local business - at the coalface between site boundaries and where city life begins. The Creative Program is guided by five objectives:

The Evaluation Framework was developed from stakeholder workshops, document review, site observations, and Gehl's expertise in evaluating public life and the interface between public space and people's quality of life.

—— Keep the city vibrant and moving —— Think laterally about space and place —— Remain quintessentially ‘Melbourne’ in our approach

This document outlines the Evaluation's guiding research questions, methods and metrics, a timeline for data collection, and a Tool Appendix to execute the survey.

—— Stay true to local character —— Keep Melbourne liveable

Evaluation Framework

Creative Responses to Construction Cities around the world have used art, programming, and community events to soften the impact of major construction projects, and use a moment of disruption to test new ideas.

Cool Construction Copenhagen, DK During construction for the extension of Copenhagen's new metro tunnel, the city's Cool Construction program commissioned over 100 projects per year on 6km of fences around 21 construction sites, turning the city into an "urban lab" and the biggest art exhibition in the country. Anyone with a great idea was invited to apply and become part of the project, from artists, to the local schools, to businesses, residents and other individuals. This resulted in an array of projects of varying nature, from very context specific to exploratory. The Cool Construction program was funded by the sale of advertising space on dedicated parts of the hoardings. http://m.dk/coolconstruction

Evaluation Findings 93% of neighbours like that the hoardings are decorated More than 1000 children involved More than 300 Artists from all over the world More than 100 projects annually

Metro Tunnel Creative Program

Evaluation Framework

Irrigate St Paul, MN During construction for a new light-rail line down a major business corridor, Irrigate used events, installations, and creative programming to bring visibility to businesses and to the process of change.

Market Street Prototyping Festival + Living Innovation Zones San Francisco, CA

https://springboardforthearts.org/programs/irrigate/ Evaluation Findings Irrigate changed the narrative of construction by creating opportunities for positive media coverage and visibility.

During the visioning process for San Francisco's central civic street, the City launched two programs to generate ideas for how to invite public life on the street. Living Innovation Zones prototyped creative ways to highlight innovation and technology. The Prototyping Festival drew over 200 public submissions and installed 50 creative prototypes over one weekend. An evaluation helped inform which prototypes were iterated and re-installed the following year and has helped other cities across the country launch their own Prototyping Festivals.

Increases in social capital among neighbors and businesses. Increased small business visibility and prosperity.

http://marketstreetprototyping.org/ https://bit.ly/2986s6T

Evaluation Findings

Metro Tunnel Creative Program

Increases in lingering activity correlated to increasing positive perceptions of the street.

Evaluation Framework

Why evaluation matters

These cities are leading the way by setting people-first targets, evaluating impact, measuring success and following up to make their cities more livable.

MELBOURNE

Measure what you care about: Use people-centered metrics to understand the impact of projects in the public realm on everyday life.

Melbourne has a responsive online database Pedestrian Counting System, and Places for People guiding plans, which establish a platform of evidence to guide city planning.

MEXICO CITY Mexico City’s Plan CDMX seeks to define a compact city structure by creating more integrated neighborhoods— spatially, socially and economically— from structured public transport systems to proximity to services.

By collecting and using evidence to inform urban transformation, cities can make people’s everyday experiences a central driver of decision making.

SAN FRANCISCO

Measuring people-centered metrics can reveal previously invisible or overlooked patterns, elevate important stories about city life, and provide a baseline against which progress can be measured.

The Civic Center Public Life Framework used a baseline Public Life study to set a series of metrics to assess design proposals and interim activation.

Data gives change-makers the confidence to test new ideas and monitor their public benefit accordingly. Testing new ideas during a moment of disruption is a powerful way to demonstrate the impact of an investment to people on a 1:1 scale, establish new behavior patterns, and get feedback on an idea.

0238

MINNEAPOLIS Minneapolis’s Parks and Recreation Board uses just seven easilymeasurable metrics to align their capital spending with their commitment to racial equity.

TES T

Metro Tunnel Creative Program

TES T

Many cities around the world, including in Melbourne, have used this method to make better urban environments for people.

Metropolis for People and Co-create Copenhagen set clear and ambitious people-first targets.

MEASURE

E FIN E R

Refining an idea based on evaluation gives projects a better chance of success and a greater chance of acceptance and ownership by a community.

COPENHAGEN

NEW YORK One New York, follows PLANYC, as the city’s guide to track inequality at the regional scale.

Evaluation Framework

Research Questions 4

Does understanding the process of construction make people more tolerant towards disruption?

Will the Creative Program mitigate negative impact of construction for stakeholders? Will construction at stations with Creative Program interventions be received more favorably than those without it? Which has a bigger impact on favourable attitudes towards the project, graphic art, placemaking and pop-up amenities, or revealing the construction process?

How many people will the Metro Creative Tunnel Program reach as part of their daily lives? Will it be more than traditional exhibition spaces in Melbourne?

Can disruption be used in a proactive way to test ideas and expand what is possible for the city and stations?

These questions were developed from workshops held with the Metro Tunnel Creative Program steering committee, Government stakeholders, Curators and the creative community, and City of Melbourne staff. The evaluation collects information to answer these questions.

Will the creative community involved in the Metro Tunnel Creative Program grow their businesses and reputation?

Will interpreting the process of construction through the lens of creative practitioners provide a richer documentation that reaches diverse audiences?

Does the Creative Program have a positive impact on economic return for artists and local businesses?

Evaluation Framework

Station-Specific Research Questions

CITY OF MARIBYRNONG

WESTERN TUNNEL ENTRANCE (KENSINGTON)

PARKVILLE STATION PRECINCT

ARDEN STATION PRECINCT (NEW NORTH MELBOURNE)

CITY OF MELBOURNE

MELBOURNE CBD

STATE LIBRARY STATION PRECINCT

TOWN HALL STATION PRECINCT

Yarra River

MCG

CITY OF PORT PHILLIP

ANZAC STATION PRECINCT 7

Albert Park Lake

EASTERN TUNNEL CITY OF YARRA) ENTRANCE (SOUTH STONNINGTON

Metro Tunnel Creative Program

Evaluation Framework

Station-Specific Research Questions

CITY OF MARIBYRNONG

Does the artwork fit in with the nature of the neighborhood?

Do people appreciate the benefit of the art on the hoardings?

Does the art affect who lingers? (measure over time, with different installations)

Metro Tunnel Creative Program

ARDEN STATION PRECINCT (NEW NORTH MELBOURNE) CITY OF MELBOURNE

MELBOURNE CBD

STATE LIBRARY STATION PRECINCT

TOWN HALL STATION PRECINCT

Yarra River

MCG

CITY OF PORT PHILLIP

ANZAC STATION PRECINCT 7

Albert Park Lake

EASTERN TUNNEL CITY OF YARRA) ENTRANCE (SOUTH STONNINGTON

Kensington

Do people still use the park in the same ways—for example, for sport or dog walking?

PARKVILLE STATION PRECINCT

Western Tunnel Entrance

WESTERN TUNNEL ENTRANCE (KENSINGTON)

Station-Specific Research Questions

CITY OF MARIBYRNONG

WESTERN TUNNEL ENTRANCE (KENSINGTON)

PARKVILLE STATION PRECINCT

ARDEN STATION PRECINCT (NEW NORTH MELBOURNE) CITY OF MELBOURNE

MELBOURNE CBD

STATE LIBRARY STATION PRECINCT

TOWN HALL STATION PRECINCT

Yarra River

Arden Station Precinct

MCG

CITY OF PORT PHILLIP

ANZAC STATION PRECINCT 7

Albert Park Lake

EASTERN TUNNEL CITY OF YARRA) ENTRANCE (SOUTH STONNINGTON

New North Melbourne

Do people surveyed on Errol Street know there is Creative Program activity happening on the hoardings down the road?

Study here will mostly look at before and after the station is open. Data collected may serve as baseline for future studies looking at the public life impact of the station.

Metro Tunnel Creative Program

Artist: Sofles Photographer: Charlie Kinross

Station-Specific Research Questions

CITY OF MARIBYRNONG

WESTERN TUNNEL ENTRANCE (KENSINGTON)

PARKVILLE STATION PRECINCT

ARDEN STATION PRECINCT (NEW NORTH MELBOURNE) CITY OF MELBOURNE

MELBOURNE CBD

STATE LIBRARY STATION PRECINCT

TOWN HALL STATION PRECINCT

Yarra River

Parkville Station Precinct

MCG

CITY OF PORT PHILLIP

ANZAC STATION PRECINCT 7

Albert Park Lake

EASTERN TUNNEL CITY OF YARRA) ENTRANCE (SOUTH STONNINGTON

Near the University of Melbourne A

Change in movement patterns around creative program sites?

How does art coexist with high pedestrian volumes?

Does the art affect who lingers? (measure over time, with different installations)

How is Haymarket Walk functioning? How can this information be used to inform programming and activation?

How do walkways fare on both sides of Grattan Street? Similar or different? What can we attribute the differences to?

Metro Tunnel Creative Program

Artist: Pretty Little Things

Station-Specific Research Questions

CITY OF MARIBYRNONG

WESTERN TUNNEL ENTRANCE (KENSINGTON)

PARKVILLE STATION PRECINCT

ARDEN STATION PRECINCT (NEW NORTH MELBOURNE) CITY OF MELBOURNE

MELBOURNE CBD

STATE LIBRARY STATION PRECINCT

TOWN HALL STATION PRECINCT

Yarra River

State Library Station Precinct

MCG

CITY OF PORT PHILLIP

ANZAC STATION PRECINCT 7

Albert Park Lake

EASTERN TUNNEL CITY OF YARRA) ENTRANCE (SOUTH STONNINGTON

At the northern end of Swanston Street A

Change in movement patterns around creative program sites?

Is the level of footpath service maintained?

How does art coexist with high pedestrian volumes?

Does the art affect who lingers? (measure over time, with different installations)

Metro Tunnel Creative Program

Artist: Josh X Muir Photographer: Charlie Kinross

Station-Specific Research Questions

CITY OF MARIBYRNONG

WESTERN TUNNEL ENTRANCE (KENSINGTON)

PARKVILLE STATION PRECINCT

ARDEN STATION PRECINCT (NEW NORTH MELBOURNE) CITY OF MELBOURNE

MELBOURNE CBD

STATE LIBRARY STATION PRECINCT

TOWN HALL STATION PRECINCT

Yarra River

Town Hall Station Precinct

MCG

CITY OF PORT PHILLIP

ANZAC STATION PRECINCT 7

Albert Park Lake

EASTERN TUNNEL CITY OF YARRA) ENTRANCE (SOUTH STONNINGTON

At the southern end of Swanston Street A

Change in movement patterns around creative program sites?

Is the level of sidewalk service maintained?

How does art coexist with high pedestrian volumes?

Does the art affect who lingers? (measure over time, with different installations)

Metro Tunnel Creative Program

Artist: Peter Atkins

Station-Specific Research Questions CITY OF MARIBYRNONG

WESTERN TUNNEL ENTRANCE (KENSINGTON)

PARKVILLE STATION PRECINCT

ARDEN STATION PRECINCT (NEW NORTH MELBOURNE) CITY OF MELBOURNE

MELBOURNE CBD

STATE LIBRARY STATION PRECINCT

TOWN HALL STATION PRECINCT

Yarra River

MCG

CITY OF PORT PHILLIP

ANZAC STATION PRECINCT 7

Albert Park Lake

EASTERN TUNNEL CITY OF YARRA) ENTRANCE (SOUTH STONNINGTON

Anzac Station Precinct At Domain under St Kilda road -”The connecting gardens” A

Change in movement patterns around creative program sites?

Is the level of footpath service maintained?

How does art coexist with high pedestrian volumes?

Does the art affect who lingers? (measure over time, with different installations)

How do people use Albert Road Reserve?

Metro Tunnel Creative Program

Artist: Esther Stewart

Station-Specific Research Questions

CITY OF MARIBYRNONG

WESTERN TUNNEL ENTRANCE (KENSINGTON)

PARKVILLE STATION PRECINCT

ARDEN STATION PRECINCT (NEW NORTH MELBOURNE) CITY OF MELBOURNE

MELBOURNE CBD

STATE LIBRARY STATION PRECINCT

TOWN HALL STATION PRECINCT

Yarra River

Eastern Tunnel Entrance

MCG

CITY OF PORT PHILLIP

ANZAC STATION PRECINCT 7

Albert Park Lake

EASTERN TUNNEL CITY OF YARRA) ENTRANCE (SOUTH STONNINGTON

South Yarra A

Change in movement patterns around creative program sites?

Is the level of footpath service maintained?

What is the attitude of the adjacent homes towards the art?

Metro Tunnel Creative Program

Artist: Spacecraft Studios Photographer: Charlie Kinross

Indicators ↓ Indicators

1. Will the Creative Program mitigate negative impact of construction for stakeholders?

a. b. c. d.

2. Can disruption be used in a proactive way to test ideas?

e. Engagement with public space and testing ideas for the public realm f. Creative Program empowers people to feel ownership to shape their city

3. Does the Creative Program have a positive impact on economic health?

g. Influences positive economic health for Businesses and creative practitioners.

4. Does understanding the process of construction make people more lenient towards disruption?

h. Awareness of purpose of construction

5. How many people will the Program reach as part of their daily lives?

i. j.

6. Will the creative community involved in the Program grow their businesses and reputation?

The Evaluation Framework will focus on collecting data on key indicators that help us answer our research questions. These indicators will be used to tell the story of the Creative Program back to CYP, the Victorian State Government, project stakeholders, and the people of Melbourne. Metro Tunnel Creative Program

↓ Research Questions

7. Will interpreting the process of construction through the lens of creative practitioners provide a richer documentation that reaches diverse audiences?

Sentiment toward construction Sentiment toward creative program Creative Program fosters Melbourne pride Art and placemaking are true to local character

Public life around the Creative Program Art and placemaking are experienced by diverse people as part of their everyday life

k. Inclusive commissioning process that reaches out to community organisations and Traditional Owner groups

Art and placemaking are of high quality + durable and documents the process of change

Evaluation Framework

Methods Observations + Field Research 1. Observation with Volunteers 2. Observation with Sensors 3. Art Survey and Inventory of Commissioned Work 4. Photo Documentation

Listening to People 5. Intercept Survey 6. Online Survey 7. Social Media Analysis 8. Focus Group 9. Partner and Artist Survey 10. Vox-Pop 11. Engagement Records

6 9

11 7 5

8 1

Metro Tunnel Creative Program

Evaluation Framework

Methods + Indicators

Creative Program Evaluation Framework → METHODS

↓ INDICATORS

Observation with Volunteers

Observation with Sensors

Art Survey and Photo Inventory of DocumenCommissioned tation Art

Intercept Survey

Online Survey

Social Media Analysis

Focus Group

Partner and Artist Survey

Vox-Pop

Engagement Records

Sentiment toward Construction

Sentiment toward Creative Program

Melbourne Pride

True to Local Character

Engagement with Public Space

Empowers People

Economic Health

Purpose of Construction

Public Life

Experienced by Diverse People

Inclusive Commissioning Process

Documents the Process of Change

Metro Tunnel Creative Program

Evaluation Framework

Observations + Field Research

1 2 Observation with Volunteers

Observation with Sensors Sensors in strategic locations will allow for 24/7 observation over time of key sites. Melbourne’s existing sensor network can be leveraged to provide data in key locations.

Observation allows us to observe each person within the study boundary and document their behavior, interaction with the public realm, and engagement with the Creative Program.

Art Survey and Inventory of Commissioned Art A database of key facts and figures from Creative Program installations, including field observations of people’s interaction with the public realm and the Creative Program. This tool measures: —— # of artists commissioned and/or exhibited —— Diversity of artists commissioned and/ or exhibited (age, career stage, gender, background, intellectual diversity) —— # community partners —— # community members involved

Photo Documentation Documentation of the creative program in-situ, capturing the ways it interacts with people and the city.

—— Square metres of art —— Hours of performance

This tool measures:

—— # of pieces that engage with public space

Qualitative analysis of installation quality and interaction with sense of place.

—— # pieces that invite public engagement This tool measures:

This tool measures:

People moving, people staying, body posture and engagement with the public realm, staying activities, age and gender.

People moving, people staying, dwell time, tracing.

—— Input from Art Survey in the field (Physically in good quality / vandalized, weather-proof, true colors, damaged, DIY add-ons) Survey tool:

Survey tool:

Paper Survey Sheets

Agreement with Sensor Partner

Metro Tunnel Creative Program

Web-based survey, administered by ipad, Spreadsheet template

Survey tool: Shot-list provided by Gehl including suggestions for pre-post photograph framing, detail shots, “micro-moments” between people sparked by the art, and photos highlighting people interacting with the artwork. Precedent photos provided as guidance.

Evaluation Framework

Listening to People

7 8 Social Media Analysis

5 6 Intercept Survey

Anonymous, paper or ipad survey administered by Gehl-trained volunteers and/or CYP staff. Potential to collaborate with Melbourne artist on design and/or development of the survey.

Online Survey The same survey used in the Intercept Survey will be used to survey people online about their sentiments and relationship to the Metro Tunnel Project and Creative Program. Potential to track sentiments of a cohort over time.

This tool measures:

Sentiments toward the creative program, sentiments regarding social license to operate, demographics and identity.

Adjusted version of intercept survey taking out place-specific questions

Survey tool: Survey tool: Web-based survey template (able to be printed).

Metro Tunnel Creative Program

Online survey with suggestions for distributing and incentivizing use of survey and creating a cohort survey.

A valuable mechanism for collecting ongoing, realtime sentiment data from a limited cohort of visitors, and building trust through active listening.

This tool measures: —— # of posts using #metrotunnelcreativeprogram (or preferred hashtag) —— # audience reach by post —— # of reposts of Metro Tunnel Creative Program content

Focus Group

Workshops with key stakeholders or members of the public intended to dive deeply into sentiments related to the creative program.

Key Audiences: —— Stakeholders. Those whose organisations, staff and clients/ constituents are impacted by the construction

—— # of visitors to Metro Tunnel Creative Program website

—— Commissioned Artists

—— Qualitative analysis or “sentiment analysis” of online comments and posts - looking at tone of coverage, inspired by artistic interpretations of the construction

—— Construction Workers

—— Affected Businesses

This tool measures:

—— Qualitative analysis of posts around construction sites using geo-located posts (twitter and instagram)

Sentiment towards the Project and Creative Program, understanding of trade-offs between Creative Program and other benefits provided by CYP.

Survey tool:

Spreadsheet template and suggestions for provoking responses from the public.

Interview question prompt, guide for how to run an effective focus group, spreadsheet template for data entry.

Evaluation Framework

Listening to People

Partner and Artist Survey

Submitted by partners and artists after their collaboration with the Creative Program, this short online survey gathers information about what worked, what didn't, and uncovers data about social bonds and new ideas generated through collaborations resulting from the creative program. This tool measures: —— Uncelebrated successes of the program

Vox Pop

Short, “person-on-the-street” interviews, recorded by video by CYP-hired videographer.

—— Clues for future improvements in working with partners and artists

This tool measures:

—— Social bonds and new working relationships created between communities, artists, and partners

Statements and sentiments regarding the Creative Program and the Metro Tunnel Project

—— Innovation resulting from new collaborations Survey tool: Online survey

Survey tool: Suggestions for video treatment and interview question prompts, spreadsheet template for data entry

Engagement Records Data on outreach efforts and public engagement in the processes.

This tool measures: —— # of community meetings —— # social media posts —— # of people attending public meetings about the Creative Program —— # of people who apply for the open call - diversity of who applies —— # of community inquiries through Darzin (Community Consultation Manager) —— # of emails sent to Creative Program dedicated inbox —— Key Takeaways from project-specific community engagement (consultation reports, etc) Survey tool: Spreadsheet template

Metro Tunnel Creative Program

Evaluation Framework

Timeline

Year 1

Year 2

Year 3 5 years

Social Media Analysis (12 per year)

The survey intervals suggested here are a guide for when data might be collected. It is recommended to collect data before, during, and after new Creative Program installations. When possible, installations should be evaluated 1-2 months after “opening day” but before 6 months of installation when some temporary installations may begin to fade. Any of the tools in this Evaluation Framework may be used as "spot counts" when necessary. Metro Tunnel Creative Program

Talking to People (3 per year)

Observation and Field Research (2 per year)

Evaluation Framework

Key Audiences

—— Passersby - commuters, city workers, interstate visitors, international visitors, students —— Key project stakeholders including Melbourne University, RMIT, City of Melbourne, City of Port Phillip, City of Stonnington and Federation Square —— Neighbours —— Creative Community —— Adjacent Businesses —— Construction workers —— Regional residents (secondary audience)

Each audience may have different reactions and preferences about the Creative Program. The evaluation data will be analyzed to draw out unique sentiments for these different audiences. Metro Tunnel Creative Program

—— First Nations and Traditional Owners - bespoke engagement to collect insights will occur separately

Evaluation Framework

Tools Appendix

How to use this section: Print out pages from this section to collect data for each evaluation method 1

Observation with Volunteers

Observation with Sensors

Art Survey and Inventory of Commissioned Art

Photo Documentation

Intercept Survey

Online Survey

Social Media Analysis

Focus Group

Partner and Artist Survey

Vox-Pop

Engagement Records Public Life Survey Appendix

Metro Tunnel Creative Program — Evaluation Framework

Tools Appendix

Observation with Volunteers

Observation with Volunteers Observation allows us to observe each person within the study boundary and document their behaviour, interaction with the public realm, and engagement with the Creative Program.

Recruiting Volunteers

Materials needed for the Survey

—— Recruit students, amateur urbanists, members of the nonprofit community, city staff, and members of the general public.

—— Survey Manager - a person to lead the survey

—— See volunteer flyer on following pages.

—— Surveyor sign up sheet (SignUpGenius or other online sign up media) —— ‘How to Guides’ (handbooks) for the volunteers

Survey Frequency —— Collect data twice per year, or when there is change in the Creative Program e.g. from one hoarding to another. Consider letting new items ‘come alive’ on site before surveying. —— It’s recommended capturing all seasons e.g. count 2-4 times a year

Objective of this Tool Collect data about how people interact with construction areas and the Creative Program

Evaluation Framework Indicators —— Public Life —— Experienced by Diverse People

Recommended Frequency —— Twice per year, or before, during, and after a Creative Program installation.

How to Document + Store Data —— Scan paper survey sheets and Scan observational survey sheets. Enter data into Excel Spreadsheet Template provided

—— Call for volunteers flyer / mailer

—— Capture both weekday and weekend (Saturday) —— How many times a day? —— Survey all day, each hour, will enable understanding of patterns over the course of the day, comparison between weekday and weekend. —— Survey at select hours, will enable comparison between weekday and weekend, counts throughout the year, but limited understanding of daily patterns.

Tips for sizing down a PSPL survey

—— Training presentation / walk through how to survey —— Printed survey sheets (one sided print) —— Included in this packet —— CYP print and distribute —— iPads for: —— Collecting intercept Surveys —— Recording interviews —— Taking photos —— Hand clickers / tallies (for tallying people walking in high volume areas) —— Clipboards —— Pens

Detailed Survey Sheets in Appendix

—— Small, targeted survey 3-4 hours over the day, one weekday + one weekend day: —— Focus on morning rush hour, lunch hour, afternoon rush hour, consider one evening count —— Medium, survey every other hour, between the hours 8am-8pm (10pm): —— 7-8 hours over the course of the day —— Large, full day surveys, hour by hour: —— Count every hour throughout each survey day —— Make the most of your volunteer cohort by requiring longer survey shifts and require that people cover two shifts, one weekday + one weekend (This is usually possible when working with students).

Metro Tunnel Creative Program — Evaluation Framework

Tools Appendix

Observation with Volunteers

Tools Appendix

Example of number of volunteers/ surveyors needed —— Large survey, 8am-8pm(10pm)

Surveyor at Federation Square

—— Location: Town Hall —— 4 sub-locations —— 4 surveyors per hour, 4 hours shifts, 3 shifts + one shorter evening shift —— Total volunteers needed = 16 people / day / location (on average). —— This means approximately 100 people to cover all sites across 2 full day survey days.

Metro Tunnel Creative Program — Evaluation Framework

Tools Appendix

Observation with Volunteers Surveyors at RMIT

How are we softening the impact of construction as we build the Metro Tunnel?

Volunteer

RAILway artw ork by Peter Atk ins Photo by Charlie Kinros s

for the Metro Tun nel Temporary C reative Program Public Space Pub lic Life Survey

Gehl is conductin g a Public Space Public Life Surv Metro Tunnel Te ey in partnershi mporary Creativ p with the e Program to co understand the llect ‘people data impact of the ac ’ to better tivities on the cit y. The Metro

Tunnel Tempor ary Creative Progra Melbourne way of m is a uniquely approaching a lar ge constr uction har nessing the inn projec t, ovation, imaginatio n and expertise sec tor to help ma of the creative nage constr uction impact s. Over the per iod of constr uction of the $11b Metro Tun including five new nel Projec t, stations and twin rail tunnel s, you art on hoardings will notice , pop-up par ks and other tempor ary around the public install ations spaces impacted by the constr uct are implemented ion. These through the Metro Tunnel Tempor ary Program. Creative The Public Space Public Life Sur vey is par t of a long-t evaluation that wil erm l inform and refi ne the Metro Tun Creative Progra nel Tempor ary m over time by me asuring the impact pop-up amenities of the art and . Volunteer ing for the sur vey is a gre at way to learn abo approach to urb ut Gehl’s an planning and design and par tici the future of the pate in Metro Tunnel Tem por ary Creative Program. CITY OF MARIBYRNONG

PARKVILLE STATION

ARDEN ST

(NORTH MELBOURNE STATION)

CITY OF MELBOURNE

MELBOURNE CBD

Yarra River

STATE LIBRARY STATION

CITY OF PORT PHILLIP

6 Albert Park Lake

ST KILDA ROAD

(ANZAC STATION)

OSBORNE ST

(EASTERN PORTA L)

CITY OF STONNINGTON

Learn more: geh lpe metrotunnel.v ic.g ople.com ov.au

→ There will be time for small breaks , but please be prepared to be out side and on your feet for the dur ation of your shif t.

I’m in!

TOWN HALL STATION MCG

Metro Tunnel Creative Program — Evaluation Framework

→ Shifts will be four hours and take place bet ween 8am and 8pm. You are welcome to par ticipate in more than one shif t - see shif ts below.

You can select one or more prefer red locations along the Metro Tunnel constr uct ion route.

Volunteer Recruitment Flyer

Sur veys will tak e place on: Thursday, 14 Ma rch 2019 Saturday, 16 Ma rch 2019 Sur vey training will take place on: Wednesday March 13, 4-6pm, at Koo rie Heritage Trust, Levels 3 Yar ra Building, Fed eration Square, Cnr Sw anston & Flinder s Street s, Melbourne. If you are unable to attend the tra ining, fear not! Staff will be ava ilable prior to eac h shift to train people on site as needed.

Where?

KENSINGTON RD

(WESTERN PORTA L)

When?

Sign up by replyin g to creativeprogr am @metrotunnelcy p-pco.com.au stating your nam e, phone number and time you are available for a shi ft. Thursday March 14: • 8am -12pm • 12pm - 4pm • 4pm - 8pm

Saturday March 16: • 8am -12pm • 12pm - 4pm • 4pm - 8pm

Questions? Contac t: creativeprogr am @m

etrotunnelcyp-p

co.com.au

Metro Tunnel Creative Program — Evaluation Framework

Tools Appendix

Observation with Sensors

Observation with Sensors The City of Melbourne has over 30 sensors positioned around the city constantly counting pedestrian movements. Some of these sensors may be leveraged to provide information for the Evaluation of the Creative Program.

CITY OF MARIBYRNONG

KENSINGTON RD (WESTERN PORTAL)

ARDEN ST

PARKVILLE STATION 3

STATE LIBRARY STATION 4

CITY OF MELBOURNE

MELBOURNE CBD

TOWN HALL STATION

Yarra River

Objective of this Tool

Approach

Thermal and laser-based sensors mounted across the city measure volumes of people walking and could complement the volunteer-collected public life data on an ongoing basis.

—— There are two construction areas where pedestrian sensors already exist. These sensors can be used to collect data for the Evaluation.

Evaluation Framework Indicators —— Public Life

—— Ongoing, based on agreements with City of Melbourne's pedestrian sensor network

CITY OF PORT PHILLIP

ANZAC STATION 7

Albert Park Lake

—— Several sensors have been switched off or moved to accommodate construction. If these sensors were re-deployed to collect data for the Evaluation, they could collect valuable information to track the impact of the construction and the Creative Program on public life in the city.

Recommended Frequency

MCG

OSBORNE ST (EASTERN PORTAL)

CITY OF STONNINGTON

How to Document + Store Data —— Data may be downloaded from the City of Melbourne Pedestrian Counting System website

Metro Tunnel Creative Program — Evaluation Framework

Tools Appendix

Art Survey and Inventory of Commissioned Art

Art Survey and Inventory of Commissioned Art Gehl or trained CYP staff in the field observing people’s interaction with the public realm and the Creative Program.

Survey Questions and Guidelines Note: ‘Installation’ refers to both art and pop-up amenities

Objective of this tool

Approach

The following questions are all things that are important to document. At the same time they are intended as guides to further explore the conditions of and around the installations. Consider if there are other things that are important to capture, jot down notes to reflects this and take photos to further document.

Collect information about the installed artwork, as well as a ledger of the volume and variety of artwork that makes up the Creative Program.

—— Print out survey sheets included here

Day of survey:

—— Enter information into the spreadsheet template

Evaluation Framework Indicators —— True to Local Character —— Engagement with Public Space

Recommended Frequency —— Twice per year, or before, during, and after a Creative Program installation.

Time of survey:

Installation Name:

¨¨ ¨¨ ¨¨ ¨¨ ¨¨ ¨¨ ¨¨

—— For the Inventory of Commissioned Work, each time a new piece is installed, the survey manager will document information about each of the art pieces.

Take a photo(s) and upload to folder 2. Is the installation otherwise noticeably altered from its original state when first implemented e.g. DIY add-ons?

3. Does the installation offer options for spending time beyond standing? E.g. seating, elements to lean on etc?

¨¨ No, nothing noticeable ¨¨ Yes If yes, how? (write in response): Take a photo(s) and upload to folder

4. Does the installation otherwise invite interaction e.g. play components, direct involvement in shaping the installation?

Materials:

—— For the Art Survey, a trained surveyor visits the site and fills out the sheet. For short-term pieces the Inventory occurs once. For long-term pieces, the inventory occurs three times per year

¨¨ No, nothing noticeable ¨¨ Yes If yes, how? (write in response):

Take a photo(s) and upload to folder

Date installed:

Survey location:

1. Is the installation noticeably compromised from its original state when first implemented e.g. weathered, vandalized or otherwise damaged?

¨¨ No ¨¨ Yes If yes, what? (write in response):

Artist Name:

How to Document + Store Data

Physical conditions

Kensington Road, Western Portal Arden Street Parkville Station State Library Station Town Hall Station Anzac Station Osborne Street

Type of Creative Program installation:

¨¨ Art on hoarding ¨¨ Pop-up amenity

¨¨ No ¨¨ Yes If yes, what? (write in response): Take a photo(s) and upload to folder 5. Is the piece sited in such a way that the area around the installation offer ways to interact that compliment the installation, but are not part of the actual installation e.g. seating, transit stops?

¨¨ No ¨¨ Yes If yes, what? (write in response): Take a photo(s) and upload to folder

Take 3-5 photos that capture the overall installation Metro Tunnel Creative Program — Evaluation Framework

Metro Tunnel Creative Program — Evaluation Framework

Tools Appendix

Spend 10-15 minutes observing how people interact with the installation.

Prompts questions for observational documentation of interaction:

Note (write) and photo-document the interaction. - Do people stop and stay?

Art Survey and Inventory of Commissioned Art Example of Data Entry Sheets

- If so, what are they doing?

- If they do not stop and stay, do they turn their heads to glance at the installation?

- What type of people encounter this installation?

Metro Tunnel Creative Program — Evaluation Framework

Tools Appendix

Guidelines

—— 9. 45 degree angle, opposite side —— 10. Straight down the street, opposite side

Photo Documentation A thorough approach to photo documentation will allow the impact of the Creative Program to be documented and shared. It can also create evidence for the impact the Creative Program has on public life, social interaction, and engaging in the public realm.

Objective of this tool

Approach

It is important to capture different aspects of the installations, from different angles, before/after implementation where possible, and different ways that people interact, from glances when passing by, to taking photos, and to physically using components like seating, play features etc.

—— Documentation to be done by a photographer managed by CYP + Gehl or trained CYP staff in the field

—— Photographer should capture each piece in three categories: From many angles, Micromoments, and before/after. —— It is important that the photo is well-lit / has good sunlight

—— Photograph from eye-height

Micromoment photos:

—— Capture the installation itself as well as how people interact with the installation

—— Capture photographs at the human-scale of indivisuals interacting with the piece.

Vicinity and Angles:

Before and After photos: 11

5 2

—— Make sure to capture the same angles ‘before and after’

—— True to Local Character —— Engagement with Public Space —— Documents the Process of Change

—— Save photographs in dated folders, organized by installation name and site —— Guidance for sub-folder naming —— Location_ProjectName_Date

—— 14. 45 degree angle, opposite side

—— Capture multiple angles

Evaluation Framework Indicators

How to Document + Store Data

—— 13. Straight-on —— 15. Straight down the street, opposite side

—— At minimum, twice per year, or before, during, and after a Creative Program installation.

—— 11. Straight down the street —— 12. 45 degree angle

—— If the piece comes alive at night, photograph it again in the evening

Recommended Frequency

—— Farthest, ~30 feet away, across the street

—— Take additional ‘After’ photos that document how people interact with the installation

—— Close, ~6-10 feet away —— 1. Straight down the street —— 2. 45 degree angle —— 3. Straight-on —— 4. 45 degree angle, opposite side —— 5. Straight down the street, opposite side —— Farther, ~10-15 feet away —— 6. Straight down the street —— 7. 45 degree angle —— 8. Straight-on

Metro Tunnel Creative Program — Evaluation Framework

Tools Appendix

Photo Documentation Example of Vicinity and Angles

Close, ~6-10 feet away

1. Straight down the street

2. 45 degree angle

3. Straight-on

4. 45 degree angle, opposite side

5. Straight down the street, opposite side

7. 45 degree angle

8. Straight-on

9. 45 degree angle, opposite side

10. Straight down the street, opposite side

Farther, ~10-15 feet away

6. Straight down the street

Metro Tunnel Creative Program — Evaluation Framework

Tools Appendix

Intercept Survey Paper handouts or Google Form using iPads. This anonymous survey should take approximately 5 minutes. The minimum number of surveys collected is 100. Objective of this Tool

Approach

There are certain things you cannot learn from observing a person’s behavior, like sentiments, beliefs, and personal details. This survey collects data about these key indicators.

—— Script for approaching people:

Evaluation Framework Indicators —— Sentiment Toward Construction —— Sentiment Toward Creative Program —— Melbourne Pride —— True to Local Character —— Empowers People —— Purpose of Construction

Recommended Frequency

Do you have five minutes to share your thoughts on the Metro Tunnel Construction and the Metro Tunnel Creative Program? —— If people want more information, hand out a slip of paper with some info: You can visit https://metrotunnel.vic.gov.au/ about-the-project/creative-program to learn more about this art installation + the Metro Tunnel. —— If a Survey is declined, note the age and gender of each decliner —— Collecting fewer than 100 surveys may result in a sample size that is too small to draw any conclusions.

—— Twice per year, during Public Life survey

How to Document + Store Data Questions below to be uploaded into an online survey platform like google forms, surveymonkey, or SurveyGizmo. Options that have an "offline" mode may save bandwidth and cost for ipad surveyors.

Metro Tunnel Creative Program — Evaluation Framework

A surveyor in action on Swanston Street

Metro Tunnel Creative Program — Evaluation Framework

Thank you for participating in this survey about the Metro Tunnel Construction and the Metro Tunnel Creative Program.

8. What do you think about the art?

14.“The Metro Tunnel Creative Program inspires me to think differently about how I can get involved in my city.”

(write in response):

Your responses will be kept strictly confidential.

Time of Day of survey

Survey area

¨ Weekday ¨ Weekend (Saturday)

¨ Morning (8am-12pm) ¨ Afternoon (12pm-4pm) ¨ Evening (4pm-8pm)

9. What do you think about the pop-up amenities?

Day of survey

9F 10F 11D 12D 13D

4. Do you feel safe here?

(check all that apply)

¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨

Just passing through Waiting for Public Transportation / Commuting School Work Recreation Walking pet Exercise Going to museum / cultural venue Sightseeing Shopping Food / Drink Meeting friends Meeting family Came for an event (write in response):

¨ Other (write in response):

2. How did you get here?

(check one main mode of transportation)

¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨

On foot By bike (Private) By bike (City Share System) Public transportation - rail Public transportation - tram Public transportation - bus Motorcycle / Scooter / Moped Taxi / Rideshare Private vehicle (I drove / I was driven) Other (write in response)

3. What is your relation to this area?

¨ Yes ¨ No ¨ If you responded No, Why?

Neither agree nor disagree

Agree

Strongly agree

Additional Comments (write in response): 10. What’s your favorite part of the construction?

¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨

Seeing the construction ‘in action’ Knowing my city is investing in transportation The art / murals on hoardings The creative experimentation The temporary amenities I don’t have a favorite part Not sure Other (write in response):

15. Do you identify as? (Ethnicity)

¨ ¨ ¨ ¨ ¨

Aboriginal or Torres Strait Islander Born in Australia Born overseas Prefer not to say None of the above (write in response):

5. In your opinion, what makes Melbourne special? (check all that apply)

¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨

The people The art The cultural institutions The heritage The public transportation The laneways The natural setting The waterfront The dining and nightlife The coffee The shopping The small businesses The parks and plazas Not sure Other (write in response):

6. Are you familiar with the current expansion of the metro tunnels in Melbourne? If no, skip to next question. If yes, from where?

¨ ¨ ¨ ¨ ¨

Social media Media Word of mouth (friends / family) I’ve experienced the construction first-hand Other (write in response):

(check all that apply)

¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨

Disagree

(write in response):

TO BE FILLED OUT BY SURVEYOR 1. What is the purpose of your visit?

Strongly disagree

I live here 7. Are you familiar with the Metro Tunnel Creative Program? I own a local business If no, skip to next question If yes, from where? I work here ¨ Social media I study here ¨ Media Visitor, I am visiting from elsewhere (Melbourne proper) ¨ Word of mouth (friends / family) Tourist, I am visiting from elsewhere (outside Melbourne / AUS) ¨ I’ve experienced the construction first-hand I work on a metro tunnel construction site Metro Tunnel Creative Program¨— Other Evaluation (write inFramework response): Other (write in response):

Turn over for page 2

16. Do you identify as? (Gender)

HOW WOULD YOU RESPOND TO THE FOLLOWING STATEMENTS?: 11. ”The Metro Tunnel Construction has disrupted my daily life.” Strongly disagree

Disagree

Neither agree nor disagree

Agree

Strongly agree

Additional Comments (write in response):

12. “I understand the construction will mean better transportation for me and my neighborhood in the future”

Strongly disagree

Disagree

Neither agree nor disagree

Agree

Strongly agree

13. “The Metro Tunnel Creative Program has made the construction easier to bear.”

Disagree

Neither agree nor disagree

Agree

Strongly agree

Male Female Other Prefer not to say None of the above (write in response):

17. What is your age?

¨ ¨ ¨ ¨ ¨ ¨

15 - 24 25 - 39 40 - 54 55 - 64 65+ Prefer not to say

18. What is the combined annual income of all working adults in your household?

¨ ¨ ¨ ¨

Additional Comments (write in response):

Strongly disagree

¨ ¨ ¨ ¨ ¨

Under $100,000 Between $100,000 -$200,000 Over $200,000 Prefer not to say

19. What is your home postcode/ country of residence? (write in response):

20. Additional comments (write in response):

Additional Comments (write in response): Metro Tunnel Creative Program — Evaluation Framework

Thank You!

Tools Appendix

Online Survey

Introduction

Using an online survey tool, this survey can track sentiments towards the Creative Program over time.

Objective of this Tool

Approach

Collect data about sentiment towards the creative program from a wide variety of people.

—— Upload survey questions into an online survey tool of choice

Evaluation Framework Indicators

—— Promote the survey at least twice per year, aligning with the Public Life Survey

—— Sentiment Toward Construction —— Sentiment Toward Creative Program —— Melbourne Pride —— True to Local Character —— Empowers People —— Purpose of Construction

—— Make the survey available on the Creative Program website

Recommended Frequency

—— Push the survey to individuals who interact with the Creative Program social media accounts —— To track sentiments over time for a certain cohort, a cohort may be recruited to participate in a survey every 6 months.

Questions

Thank you for taking this survey about the Metro Tunnel Construction and the Metro Tunnel Creative Program The Metro Tunnel Creative Program is a uniquely Melbourne way of approaching a large construction project, harnessing the innovation, imagination and expertise of the creative sector to help manage construction impacts. The metro tunnel will free up space in the city loop to run more trains to and from the suburbs, by taking Melbourne's busiest train lines through a new tunnel under the city. Over the period of construction of the stations and tunnel, you will notice art on hoardings, pop-up amenities and events, and discover unexpected delights in hidden corners of the city. The program will offer numerous opportunities for artists, creative practitioners, businesses and the community to be involved – keep a watch on this page for more information.

Adapt questions from Intercept Survey to online survey. Eliminate site-specific questions 1-4. Replace question 3 with the following: What is your relationship with the Metro Tunnel Construction? (check all that apply)

¨¨ ¨¨ ¨¨ ¨¨ ¨¨

I live near a construction site I own a local business near a construction site I work near a construction site I study near a construction site I am visiting from abroad and encountered a construction site ¨¨ I am visiting from elsewhere in Australia and encountered a construction site ¨¨ I work on a construction site ¨¨ Other (write in response):

The metro tunnel construction will run until 2025 alongside the Metro Tunnel Creative Program.

—— Ongoing link to survey, with pushes twice per year, corresponding with the Public Life Survey

How to Document + Store Data Survey questions adapted from the intercept survey to be uploaded into an online survey platform like google forms, surveymonkey, or SurveyGizmo.

Metro Tunnel Creative Program — Evaluation Framework

Tools Appendix

Social Media Analysis

Social Media Analysis Using social media channels is a low-cost way to elicit reactions to the Creative Program, build trust through active listening, and monitor sentiments from a limited cohort of Melburnians. Objective of this tool

Approach

Use social media to elicit feedback and monitor sentiments about the Creative Program

—— Track the metrics listed at right by taking a monthly tally from various social media accounts used by CYP such as Twitter, Instagram, Facebook, and others

Evaluation Framework Indicators

—— Monthly campaigns may be initiated and tracked using this platform as well. Platforms may ask the public a question about the Creative Program such as: "What would you like to see from the Creative Program?" "How can we make the Creative Program better?" "What would you like to see on your neighborhood's hoardings or acoustic shed?" "What is the most creative part of Melbourne?"

—— Sentiment Toward Construction —— Sentiment Toward Creative Program —— Melbourne Pride —— True to Local Character —— Empowers People

Recommended Frequency —— Monthly social media outreach around a certain campaign —— Monthly data downloads

How to Document + Store Data —— Spreadsheet template provided

Metro Tunnel Creative Program — Evaluation Framework

Tools Appendix

Focus Group

Base Question Prompts

Affected business owners

Workshops / round table conversations with key stakeholders and members of the public.

—— How would you describe your experience with the Metro Tunnel Construction? What was the biggest impact of the Metro Tunnel Construction on you?

—— Do you feel creative activities such as pop-up parks or art on hoardings has had an impact on your business?

Objective of this tool

Approach

—— How would you describe your experience with the Metro Tunnel Creative Program? Did the Creative Program mitigate the impact of construction? How?

To understand sentiment towards the Project and Creative Program, understanding of trade-offs between Creative Program and other benefits provided by CYP.

—— Set up focus groups with 3-6 people in the following categories:

Evaluation Framework Indicators —— Sentiment Toward Construction —— Sentiment Toward Creative Program —— Melbourne Pride —— True to Local Character —— Empowers People

Recommended Frequency —— Three times per year, cycling through different focus group subjects.

How to Document + Store Data —— Make sure to have one person to facilitate and one to record. Ask participants if you can also record audio to ensure complete notes. —— Text Memo with: —— 3-10 key themes from the focus group (in writing) —— 3-10 anonymous quotes from the conversation to support the theme (in writing)

Specific questions for:

—— —— —— ——

ffected business owners A Affected stakeholders Commissioned artists Construction Workers

—— Start with simple questions and get more detailed—try to always get to the why. Digging deeper into the "why" is the objective, not getting through all the questions. —— Make sure to ask if you can voice record, take photos, use their photo, name to share to wider audience for study purposes. Use your judgment! —— Use the questions as a basis, but let the conversation veer if it is relevant. It is not critical to ask every single question - this is semi-structured interviewing, not structured interviewing. —— Ask questions in this order: Do, Think, Feel —— Place people in the city by starting with what people do - how they use the city, or their actions in a place. —— Then, talk about what they think about their experience with the Metro Tunnel Creative Program —— Then, finally ask them how they feel

—— Has the Creative Program changed how you see temporary installations playing a role in shaping the city? —— In your opinion, which has a more positive impact art (for example, murals on hoardings) or placemaking (for example, a pop-up park?) —— What other business, artist, and community support activities would you like to see the program involved in? —— What improvements / changes would you suggest the program considers? Do you see opportunities for art or pop-up amenities or other items that have not yet been explored by the Creative Program? —— What?

—— Did the Creative Program offer mitigation in other locations that you would like to see by your business too?

Affected stakeholders —— Did the Creative Program mitigate the impact of construction on your community? —— Did the Creative Program offer mitigation in other locations that you would like to see in your community too?

Commissioned artists —— What was your experience with the Creative Program application process? —— Was it simple? Difficult? —— Do you have suggestions for changes?

—— Where? —— Do you think it is worthwhile for communities, organizations, and businesses impacted by large scale construction to have a program like this? —— From one to five (with one being poor and five being excellent) rate your experience with the Metro Tunnel Creative Program on your organisation/business?

—— What was your experience with the implementation process? —— Did the Creative Program impact your business as an artist? —— E.g broader reach / more followers on social media? —— More commissions / commissions from new types of clients? —— New collaborators or inspiration —— Has the Creative Program changed how you see art playing a role in shaping the city? —— Do you see yourself participating in the Creative Program in the future?

Metro Tunnel Creative Program — Evaluation Framework

Tools Appendix

Focus Group Specific questions for: Metro Tunnel Construction Workers

Example of Data Entry Sheets

—— Did the Creative Program have a positive impact on your day to day work experience? —— Did it cause any challenges to your work day? —— Do you see ways that the Creative Program could add quality to your work day on the construction site(s)? If so, do you have ideas for what that could be and where?

Creative Program stakeholder workshop

Metro Tunnel Creative Program — Evaluation Framework

Tools Appendix

Partner and Artist Survey

Questions

A short intro

Online survey tool of choice tracking the experiences of Creative Program collaborators Objective of this tool

Approach

Understand the uncelebrated successes of the program. Clues for future improvements in working with partners and artists. Social bonds and new working relationships created between communities, artists, and partners. Innovation resulting from new collaborations.

—— Send out to partners and artist that have been involved in the Metro Tunnel Creative Program, post program.

Evaluation Framework Indicators —— Sentiment toward Construction —— Empowers People —— Inclusive Commissioning Process

Thank you for contributing to the Metro Tunnel Creative Program. We greatly appreciate you taking time to fill in this short survey to assist us with getting an understanding of your experience as a contributor to the Metro Tunnel Creative Program art and pop-up installations so we can document its successes and improve the program moving forward.

1. How would you describe your experience of working with the Metro Tunnel Creative Program team? (write in response): 2. What was your favorite part of contributing to the Metro Tunnel Creative Program? (write in response): 3. What was the most challenging part of contributing to the Metro Tunnel Creative Program? (write in response): 4. Did ideas for new projects emerge through the Metro Tunnel Creative Program process? (write in response):

5. Did you establish any new connections / work relations through the Metro Tunnel Creative Program process? (write in response):

Recommended Frequency —— Administered after the conclusion of each creative project is installed (i.e. after "opening day")

How to Document + Store Data —— Survey questions to be uploaded into an online survey platform like google forms, surveymonkey, or SurveyGizmo.

6. From one to five (with one being poor and five being excellent) rate your experience with the Metro Tunnel Creative Program on your? o Practice o Profile o Pocket 7. What improvements/ changes would you suggest the program considers? (write in response): 8. Do you think it is worthwhile for the arts community to have a program like this run alongside long-term infrastructure projects? (write in response):

Metro Tunnel Creative Program — Evaluation Framework

Tools Appendix

Vox Pop

Prompt Questions

Short, “person-on-the-street” interviews near the art / popup installation recorded by video. Objective of this Tool

Approach

Short interviews collect qualitative information about how neighbors, visitors, shop-owners and others react to the Creative Program. Quotes and videos collected from this tool can convey the emotional impact of the work and pair well with quantitative data.

—— Approach a variety of people on the street. Ask them, “Do you have two minutes to share your thoughts on the Metro Tunnel Creative Program?”

Evaluation Framework Indicators

Tools Appendix

—— It’s best to work in pairs, with one person holding a video camera, and a second person, offcamera, asking the questions. The interviewee should direct their answers to the interviewer, not the camera.

—— What do you think about this art piece? and/ or What do you think about this pop up park / installation? —— Has the metro tunnel construction impacted you directly? How? —— This art piece is part of the Metro Tunnel Creative Program. Do you think this is a good way for Melbourne to respond to construction? —— Would you like to see more of this in Melbourne? —— In your opinion, what makes Melbourne special? —— The Metro Tunnel Creative Program is trying to get people engaged in shaping their city through art and temporary programming. Is this something you would consider getting involved in?

—— Sentiment Toward Construction —— Sentiment Toward Creative Program —— Melbourne Pride —— True to Local Character —— Empowers People

Recommended Frequency —— Three times per year

How to Document + Store Data Store video in file folder and note interview subject and key quotes in spreadsheet.

Metro Tunnel Creative Program — Evaluation Framework

Tools Appendix

Engagement Records

Engagement Records Keeping track of the Creative Programs outward efforts at engaging people in the process is just as important as documenting how people respond to this engagement.

Objective of this tool

Approach

Document engagement in the process, with a focus on the diversity of people engaged.

—— Each month make a tally of number of outreach events, social media posts, as well as the diversity of people who attend or respond to these outreach efforts. Record key takeaways from site-specific community engagement reports.

Evaluation Framework Indicators —— Inclusive Commissioning Process

Recommended Frequency —— Data download once per month

How to Document + Store Data —— Document data every three months, broken out by location.

Metro Tunnel Creative Program — Evaluation Framework

Tools Appendix

Public Life Survey Appendix

Metro Tunnel Creative Program — Evaluation Framework

LOCATIONS OVERVIEW MAP

CITY OF MARIBYRNONG

WESTERN TUNNEL ENTRANCE (KENSINGTON)

ARDEN STATION PRECINCT

PARKVILLE STATION PRECINCT

(NEW NORTH MELBOURNE)

STATE LIBRARY 4 STATION PRECINCT

CITY OF MELBOURNE

MELBOURNE CBD

TOWN HALL 5 STATION PRECINCT

Yarra River

MCG

ANZAC STATION 6 PRECINCT

CITY OF PORT PHILLIP

7 Albert Park Lake

EASTERN TUNNEL ENTRANCE CITY OF

(SOUTH YARRA))STONNINGTON

1. WESTERN TUNNEL ENTRANCE (KENSINGTON) OVERVIEW MAP SURVEYOR #1

N KE

N TO G N

N TO AL

A ST RE ET

CHILD

METRO TUNNEL CREATIVE PROGRAM Stationary Activity Mapping Area Modes of People Moving Age + Gender of People Moving Intercept surveys

N MO

E TR

ERS S TREE T

CONS

N TE TRUC

TION

AREA

1A 1B

SOUTH KENSINGTON STATION

N SO

E TR

2. ARDEN STATION PRECINCT (NEW NORTH MELBOURNE) OVERVIEW MAP SURVEYOR #11

ARDEN ST REET

11D

STREET

TREET ERROL S

LAURENC

BARWISE

E STREET

ARDEN ST REET

11C

QUEENSBE CONSTRUC

TION AREA

11A 11B

QUEENSBE

METRO TUNNEL CREATIVE PROGRAM Stationary Activity Mapping Area Modes of People Moving Age + Gender of People Moving Intercept surveys

R RY S T R E ET

3. PARKVILLE STATION PRECINCT OVERVIEW MAP SURVEYOR #2 SURVEYOR #3

2D 2E 2F 2C

CONSTRUC

2A 2B

TION AREA

HAYMARK

ET WALK

12A 12B

12C

CONSTRUC

ELISABETH

STREET

TION AREA

GRATTAN

12D

3A 3B

3C 3F

STREET

BERKELEY

TION AREA

PARK CONSTRU CTION AREA

METRO TUNNEL CREATIVE PROGRAM

LEICESTER

CONSTRUC

STREET

Age + Gender of People Moving Intercept surveys

PELHAM

STREET

BARRY STR E

Modes of People Moving

Stationary Activity Mapping Area

PELHAM

STREET

4. STATE LIBRARY STATION PRECINCT OVERVIEW MAP SURVEYOR #4 SURVEYOR #5

SHE

IO CAT O L D

SHE

IO CAT O L D

SWA EN

BOW

EET

STR

ON NST

FRA

STR LIN

STE

RT WA

4C 4A

STR

EET

CON

METRO TUNNEL CREATIVE PROGRAM

E A’B

STR KET

SHE

STR

N CTIO

ARE

ION CAT O L D

EET

Stationary Activity Mapping Area Modes of People Moving Age + Gender of People Moving Intercept surveys

LIT

LA TLE

ST OBE

REE

LA T

ST OBE

REE

5. TOWN HALL STATION PRECINCT OVERVIEW MAP SURVEYOR #6 SURVEYOR #7 SURVEYOR #13

O CTI

TRU

LIN

S CON

COL

EE STR

REA

LAN

TT SCO EY ALL

13B 13C

ANS SW

N FLI

S DER

13E

13D

TON STR EET

METRO TUNNEL CREATIVE PROGRAM Stationary Activity Mapping Area Modes of People Moving Age + Gender of People Moving Intercept surveys

13A

FLI

DER

R S ST

EET

SHE

IO CAT D LO 6A

FLINDERS STREET STATION

FEDERATION SQUARE 6E

6. ANZAC STATION PRECINCT OVERVIEW MAP SURVEYOR #8 SURVEYOR #9

EET

CONSTRU

CTION AR

EA 8E

DOMAIN

ROAD 8C

9C 8A

9E 9B

ST .K

RT R

TR K S PAR

METRO TUNNEL CREATIVE PROGRAM Stationary Activity Mapping Area Modes of People Moving Age + Gender of People Moving Intercept surveys

7. EASTERN TUNNEL ENTRANCE (SOUTH YARRA) OVERVIEW MAP SURVEYOR #10

SOUTH YARRA STATION 10F

10C

TOORAK R

M STRE ET

OAD

WILLIA

OSBOR

NE STR

EET

DAVIS A VENUE

10D 10E

10A 10B

METRO TUNNEL CREATIVE PROGRAM Stationary Activity Mapping Area Modes of People Moving Age + Gender of People Moving Intercept surveys

Sample Survey Packet

SURVEYOR 7 4 HOUR SHIFT 5. TOWN HALL STATION PRECINCT Swanston St. Between Flinders Ln and Collins St LOCATIONS: 7A, 7B, 7C, 7D, 7E

5. TOWN HALL STATION PRECINCT OVERVIEW MAP SURVEYOR #7 (SEE FOLLOWING SHEET FOR YOUR SURVEY LOCATIONS AND SURVEY SCHEDULE)

SURVEYOR #6 SURVEYOR #13

ION

UCT

STR

CON

LI COL

ET TRE

ARE A

LAN

TT SCO EY ALL

13B 13C

ANS SW

FLI

RS NDE

13E

13D

TON STR EET

METRO TUNNEL CREATIVE PROGRAM Stationary Activity Mapping Area Modes of People Moving Age + Gender of People Moving Intercept surveys

13A

FLI

S DER

STR

EET

SHE

IO CAT D LO 6A

FLINDERS STREET STATION

FEDERATION SQUARE 6D

SURVEYOR #7 OVERVIEW HOUR 1

COUNT COUNT COUNT COUNT

HOUR 2

COUNT 7E- INTERCEPT SURVEYS

+/- 1 HOUR

HOUR 3

COUNT COUNT COUNT COUNT

10 MINUTES 10 MINUTES 10 MINUTES +/- 30 MINUTES

HOUR 4

COUNT 7E- INTERCEPT SURVEYS

TON STR EET

7A - MODE OF PEOPLE MOVING 7B - AGE + GENDER OF PEOPLE MOVING 7C - MODE OF PEOPLE MOVING 7D - MAPPING STATIONARY PEOPLE

10 MINUTES 10 MINUTES 10 MINUTES +/- 30 MINUTES

ANS SW

7A - MODE OF PEOPLE MOVING 7B - AGE + GENDER OF PEOPLE MOVING 7C - MODE OF PEOPLE MOVING 7D - MAPPING STATIONARY PEOPLE

+/- 1 HOUR COL

S LIN

STR

EET

CON STR UCT ION

SIT E

METRO TUNNEL CREATIVE PROGRAM Stationary Activity Mapping Area Modes of People Moving Age + Gender of People Moving Intercept surveys

FLI

S DER

LAN

MODE OF PEOPLE MOVING

NOTES:

PEDESTRIANS, CYCLISTS, PEOPLE ON WHEELS — COUNT FOR 10 MINUTES DATE:

NAME: TIME START:

MODE CATEGORIES

TIME STOP:

MICROCLIMATE:

TALLY

TOTALS

MODE CATEGORIES

TALLY

TOTALS

SWANSTON ST BETWEEN

FLINDERS LN AND COLLINS ST, MIDBLOCK BY HOARDING

SUPPORTED

WALKING

(use your clicker)

(e.g. in wheelchair, using a walking cane, or other)

ID: 7A

LOCATION:

total

TALLY PEOPLE ON ONE SIDE OF THE STREET ONLY

total 7A

RUNNING/ JOGGING

total

TON

total

ANS SW

SKATEBOARD

STR EET

ON BIKE (PRIVATE)

total

PROCEDURE:

COUNT FOR 10 MINUTES

(1) Count all people moving across the indicated red line. (2) Distinguish between people on foot walking/running, people on bicycles, people being supported (e.g. on wheelchairs). Also count people on any other type of smaller wheels, like skateboards and scooters.

WALKING DOG

ON BIKE

(BIKE SHARE)

(3) Count for 10 minutes. When done, fill in the totals in the gray boxes at the end of your shift.

total

OTHER

(make note)

total

AGE + GENDER OF PEOPLE MOVING

NOTES:

PEDESTRIANS, CYCLISTS, PEOPLE ON WHEELS — COUNT FOR 10 MINUTES

DATE:

NAME: TIME START:

AGE

TIME STOP:

MALE PRESENTING

MICROCLIMATE:

FEMALE PRESENTING

UNSURE

ID: 7B

LOCATION:

SWANSTON ST BETWEEN 0-6

(strollers / toddlers / kids)

NO GENDER DISTINCTION

FLINDERS LN AND COLLINS ST, MIDBLOCK BY HOARDING TALLY PEOPLE ON ONE SIDE OF THE STREET ONLY - SAME LOCATION AS 7A

7-14

(kids)

ANS SW TON STR

15-24

EET

(teens /high schoolers/young adults)

PROCEDURE:

25-64 (adults)

65+

COUNT FOR 10 MINUTES

(1) Count everyone moving across the indicated blue line. If it’s very busy count every third person. Note their perceived age and gender as they cross. Count both sides of the street, unless instructed otherwise.

(seniors)

(2) Use your observational skills to make the assessment - do not ask people.

CYCLISTS (any kind)

ON WHEELS

(people on scooters, skateboards etc.)

(3) Count for 10 minutes. When done, fill in the totals in the colored boxes at the end of your shift.

MODE OF PEOPLE MOVING

NOTES:

PEDESTRIANS, CYCLISTS, PEOPLE ON WHEELS — COUNT FOR 10 MINUTES DATE:

NAME: TIME START:

MODE CATEGORIES

TIME STOP:

MICROCLIMATE:

TALLY

TOTALS

MODE CATEGORIES

TALLY

TOTALS

SWANSTON ST BETWEEN

FLINDERS LN AND COLLINS ST, MIDBLOCK BY HOARDING

SUPPORTED

WALKING

(use your clicker)

(e.g. in wheelchair, using a walking cane, or other)

ID: 7C

LOCATION:

total

TALLY PEOPLE ON ONE SIDE OF THE STREET ONLY

total

RUNNING/ JOGGING

total

TON

total

ANS SW

SKATEBOARD

STR EET

ON BIKE (PRIVATE)

total

PROCEDURE:

COUNT FOR 10 MINUTES

WALKING DOG

ON BIKE

(BIKE SHARE)

(3) Count for 10 minutes. When done, fill in the totals in the gray boxes at the end of your shift.

total

OTHER

(make note)

total

TRU

ANS SW

SIT

TR NS

EET

PROCEDURE:

TOTALS:

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Walk through the area indicated on your map to capture a snapshot of the people who are staying within the space.

POSTURE

Mark a number on the map for each person or group. Then, fill out one row per person or per group. A person may

ACTIVITIES

GENDER

OF #

S CON

N TIO

O ER S

ID:

SHEET

MAP ALL PEOPLE STATIONARY WITHIN THE HATCHED BOUNDARY COVERING ONE SIDE OF SWANSTON STREET ALONG CONSTRUCTION HOARDING

SHEET #

NOTES:

MICROCLIMATE:

TIME START:

NAME:

BETWEEN FLINDERS LN AND COLLINS ST

N ST /G AN R D I O UP LE NG AN I SI NG TT IN G -P SI T U T B IN LI G C SI ( C TT O M A SS IN IG M G N E ED RC -I LY N I S I A F N E L O G AT R ( P DO M ) AY W AL W AI T N O ( T S I SI T N EP T) CU G FO S, L L R TU ED RA PUB G E EN L L E. I A C G G. C AG TR TI ) VI ED AN T E S Y W A PO TI (P NG ITH R E / D COM RFO TAT EN IO RM RI M N G N E A I K R G IN CE NG AC ED / G ( W I B N T AT UY IV C E CH IN RE ONV G I NG AC C / SE RE ERS TI ) V A L A E T L T IO IN IO RE AC N N G) C T I VE REA P LA TI RE Y P O C A ( A RE N SS LL EX IV A A T G E I O US E RE R ES ) IN CR N - E CIS E G E N ( EL AT AL GA TA IO EC L G K N E A T I D GE R N O N (P E W G S) IT OP PH LO IC H L O S O AR E K ( US WA IN TOS T I G T CI C AT OF A NG HI VI DE CO RT C NG V W N I / C E IL O S I .G R T L R U N S T E) K IC .) ( AL I S C T/ EC TI PA AG ON LAT U R N I G O I W H NS AN RES TY, OR MA S K I MA DLI NG VE B INT LE EN E H A AV NC I E

LOCATION: SWANSTON ST

) G.

DATE:

E. OR ED /E N

AM P be engaged in several activities at once. If you fill this entire sheet, continue on to a new sheet and begin where you left off, using this same map.

AGE

E UR UN S

OU -6 Y 0

DS NG

KI DS 4K I

POSTURE, ACTIVITIES, GENDER AND AGE — THE COUNT IS A SNAP-SHOT

MAPPING STATIONARY PEOPLE - INDIVIDUAL COUNT

-6 25

E MA L FE

4 -2 15

YO U

LT S AD U

LT S +S

AD U

S OR EN I

S CON

TRU

N TIO

ANS SW

SIT

TR NS

EET

PROCEDURE:

TOTALS:

21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40

Walk through the area indicated on your map to capture a snapshot of the people who are staying within the space.

POSTURE

Mark a number on the map for each person or group. Then, fill out one row per person or per group. A person may

ACTIVITIES

GENDER

ID:

MAP ALL PEOPLE STATIONARY WITHIN THE HATCHED BOUNDARY COVERING ONE SIDE OF SWANSTON STREET ALONG CONSTRUCTION HOARDING

BETWEEN FLINDERS LN AND COLLINS ST

OF #

LOCATION: SWANSTON ST

SHEET #

NOTES:

TIME START:

NAME:

DATE:

) G.

ER S

SHEET

This is an extension sheet... Only use this after filling out the primary sheet.

E. OR ED /E N

AM P be engaged in several activities at once. If you fill this entire sheet, continue on to a new sheet and begin where you left off, using this same map.

AGE

E UR UN S

OU -6 Y 0

DS NG

KI DS 4K I

POSTURE, ACTIVITIES, GENDER AND AGE — THE COUNT IS A SNAP-SHOT

MAPPING STATIONARY PEOPLE - INDIVIDUAL COUNT

-6 25

E MA L FE

4 -2 15

YO U

LT S AD U

LT S +S

AD U

S OR EN I

S CON

TRU

N TIO

ANS SW

SIT

TR NS

EET

PROCEDURE:

TOTALS:

41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60

Walk through the area indicated on your map to capture a snapshot of the people who are staying within the space.

POSTURE

Mark a number on the map for each person or group. Then, fill out one row per person or per group. A person may

ACTIVITIES

GENDER

ID:

MAP ALL PEOPLE STATIONARY WITHIN THE HATCHED BOUNDARY COVERING ONE SIDE OF SWANSTON STREET ALONG CONSTRUCTION HOARDING

BETWEEN FLINDERS LN AND COLLINS ST

OF #

LOCATION: SWANSTON ST

SHEET #

NOTES:

TIME START:

NAME:

DATE:

) G.

ER S

SHEET

This is an extension sheet... Only use this after filling out the primary sheet.

E. OR ED /E N

AM P be engaged in several activities at once. If you fill this entire sheet, continue on to a new sheet and begin where you left off, using this same map.

AGE

E UR UN S

OU -6 Y 0

DS NG

KI DS 4K I

POSTURE, ACTIVITIES, GENDER AND AGE — THE COUNT IS A SNAP-SHOT

MAPPING STATIONARY PEOPLE - INDIVIDUAL COUNT

-6 25

E MA L FE

4 -2 15

YO U

LT S AD U

LT S +S

AD U

S OR EN I

S CON

TRU

N TIO

ANS SW

SIT

TR NS

EET

PROCEDURE:

TOTALS:

61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80

Walk through the area indicated on your map to capture a snapshot of the people who are staying within the space.

POSTURE

Mark a number on the map for each person or group. Then, fill out one row per person or per group. A person may

ACTIVITIES

GENDER

ID:

MAP ALL PEOPLE STATIONARY WITHIN THE HATCHED BOUNDARY COVERING ONE SIDE OF SWANSTON STREET ALONG CONSTRUCTION HOARDING

BETWEEN FLINDERS LN AND COLLINS ST

OF #

LOCATION: SWANSTON ST

SHEET #

NOTES:

TIME START:

NAME:

DATE:

) G.

ER S

SHEET

This is an extension sheet... Only use this after filling out the primary sheet.

E. OR ED /E N

AM P be engaged in several activities at once. If you fill this entire sheet, continue on to a new sheet and begin where you left off, using this same map.

AGE

E UR UN S

OU -6 Y 0

DS NG

KI DS 4K I

POSTURE, ACTIVITIES, GENDER AND AGE — THE COUNT IS A SNAP-SHOT

MAPPING STATIONARY PEOPLE - INDIVIDUAL COUNT

-6 25

E MA L FE

4 -2 15

YO U

LT S AD U

LT S +S

AD U

S OR EN I

SURVEYOR #7 NOW IT’S TIME FOR INTERCEPT SURVEYS Thank you for participating in this survey about the Metro Tunnel Construction and the Metro Tunnel Creative Program.

9F 10F 11D 12D 13D

Survey area

¨ Morning (8am-12pm) ¨ Afternoon (12pm-4pm) ¨ Evening (4pm-8pm)

Time of Day of survey

¨ Weekday ¨ Weekend (Saturday)

Day of survey

Your responses will be kept strictly confidential.

TO BE FILLED OUT BY SURVEYOR

¨ Other (write in response):

¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨

6. Are you familiar with the current expansion of the metro tunnels in Melbourne? If no, skip to next question. If yes, from where?

¨ ¨ ¨ ¨ ¨

3. What is your relation to this area?

Social media Media Word of mouth (friends / family) I’ve experienced the construction first-hand Other (write in response):

(write in response):

20. Additional comments

(check all that apply)

7. Are you familiar with the Metro Tunnel Creative Program? If no, skip to next question If yes, from where?

STR

EET

(write in response):

Under $100,000 Between $100,000 -$200,000 Over $200,000 Prefer not to say

18. What is the combined annual income of all working adults in your household?

Turn over for page 2

7D rongly gree

Social media Media Word of mouth (friends / family) I’ve experienced the construction first-hand Other (write in response):

¨ ¨ ¨ ¨

¨ ¨ ¨ ¨ ¨

19. What is your home postcode/ country of residence?

I live here I own a local business I work here I study here Visitor, I am visiting from elsewhere (Melbourne proper) Tourist, I am visiting from elsewhere (outside Melbourne / AUS) I work on a metro tunnel construction site Other (write in response):

NS LLI

am has made the

¨ 65+ ¨ Prefer not to say

¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨

rongly gree

¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨

(check all that apply)

EET

(check one main mode of transportation)

5. In your opinion, what makes Melbourne special?

STR

2. How did you get here?

¨ Yes ¨ No ¨ If you responded No, Why?

TON

ANS SW

¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨

THE YELLOW AREA (7E) MARKS YOUR INTERCEPT SURVEY LOCATION

4. Do you feel safe here?

(check all that apply)

Thank You!

1. What is the purpose of you visit?

CON STR U CT ION

SIT E

METRO TUNNEL CREATIVE PROGRAM Stationary Activity Mapping Area Modes of People Moving Age + Gender of People Moving Intercept surveys

FLI

RS NDE

LAN