FIU Festival of the Trees Media Kit

Architecture + The Arts Department of Interior Architecture

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Each year the design community comes together to support Florida International University’s Interior Architecture department at the Festival of the Trees. The “trees” are conceived and created by leading designers and auctioned at the event. This holiday extravaganza has raised more than $100,000 in funds that directly benefits interior architecture students.

Sponsors of this event underwrite designers/artists/tree creators who design and build their unique holiday creations and donate them to the event. The week after Thanksgiving, the trees are displayed and auctioned at the gala opening held at Coral Gables Museum and traditionally attended by more than 600 guests. The lucky winning bidders get to keep these extraordinary pieces as holiday decorations in their homes or offices.

NOVEMBER 29, 2012 6:30–9:30PM CORAL GABLES MUSEUM 285 Aragon Avenue Coral Gables, FL 33134 festivalofthetrees.net

Architecture + The Arts Department of Interior Architecture

Celebrating its 26th year, the Festival of the Trees is expanding its reach to target FIU alumni, the South Florida architecture community, and design enthusiasts.

Becoming an event sponsor will not only expose your product or service to a new audience, but it will also create goodwill toward your brand.

Target Markets Artists, gallerists, collectors.

FIU School of Architecture alumni.

Design professionals from South Florida.

FIU College of Architecture + The Arts faculty and staff.

Media Plan Based on our identified target market, we have created a media plan that will generate interest and participation in FIU’s Festival of the Trees, while specifically targeting our key markets.

Website and E-Marketing Primary website averaging 400 hits per month.

Save-the-Date E-card and print invitations sent to over 2000 subscribers.

Combined Facebook pages with over 1000 friends.

Inclusion on community calendar listings.

Print Miami New Times Coral Gables Gazette Miami Daily Business Review South Florida Business Journal The Miami Herald/El Nuevo Herald Radio The festival is advertised on paid or sponsored ads on WLRN and Classical South Florida for two weeks prior to the event.

Day of Event Signage and Coverage The festival sponsors are included in various banners and signs at the event venue.

In addition, newspaper interviews and photo opportunities are always secured for the event.

Architecture + The Arts Department of Interior Architecture

LEVERAGE IDEAS Your sponsorship gives your business recognition at the design community’s premiere seasonal event. Designers from the leading Interior Design and Architecture firms attend the festival, and your involvement confirms your ‘good citizen’ role within the design community. It augments your customer relations and enhances the way your target market perceives you. In addition, being a major sponsor heightens your visibility while differentiating you from you competitors.

The trees will be judged and awarded superlatives. The categories are: Most Elegant | Most Creative | Most Illuminating | Most Progressive | People’s Choice

IMPORTANT DATES October 1 | Deadline to have sponsor and firm name listed on invitations and tickets.

October 10 | Tickets go on sale.

October 29 | Design credits are due and include, designer or firm name, sponsor name, and concept statement.

November 28 | Trees brought to space between 12 p.m. and 6 p.m.

November 29 | Gala Opening, 5 p.m. Photos/Press, 6 p.m. Event/Auction Trees will remain on display in the musuem until December 10.

December 10 | Last day for winning bidders to remove trees.

CONTACT INFORMATION Janine King, Chair, FIU Interior Architecture 305-348-6914 zinaida.hirlemann@fiu.edu Lisette Boosooboy lboosooboy@mcharry.com festivalofthetrees.net Architecture + The Arts Department of Interior Architecture

SPONSORSHIP LEVELS

REGISTRATION FORM

Title Sponsor - $25,000

Net proceeds benefit FIU Interior Architecture.

Naming rights to the event - “26th Annual Festival of the Trees presented by YOUR COMPANY’S NAME.”

SELECT LEVEL

Name and logo identifying your company as Title Sponsor on all event marketing materials including, but not limited to, press releases, invitations, tickets, event signage, radio advertising, and commemorative programs.

The right to display your company banner and to distribute promotional materials at the event.

__ __ __ __ __

Title Sponsor ($25,000) Platinum Sponsor ($10,000) Gold Sponsor ($5,000) Tree Sponsor ($1,500) Friend of The Festival of the Trees ($1,000)

CONTACT INFORMATION

Title Sponsor profile, logo, and link to your website on the FIU College of Architecture + The Arts website and Festival of the Trees website.

Full Name: ___________________________________

Platinum Sponsor - $10,000

Address: ____________________________________

Name and logo identifying your company as a Platinum Sponsor on selected marketing materials including, but not limited to, invitations, tickets, event signage, and commemorative program.

City: ________________________________________

The right to display your company banner and to distribute promotional materials at the event.

Fax: ________________________________________

Platinum Sponsor profile, logo, and link to your website on the FIU College of Architecture + The Arts website and Festival of the Trees website.

PAYMENT INFORMATION

Gold Sponsor - $5,000 Name and logo identifying your company as a Gold Sponsor on selected marketing materials including, but not limited to, invitations, tickets, event signage, and commemorative program.

Gold Sponsor profile, logo, and link to your website on the FIU College of Architecture + The Arts website and Festival of the Trees website.

Tree Sponsor - $1,500 Name and logo identifying your company as a Tree Sponsor on selected marketing materials including, but not limited to, invitations, tickets, event signage, and commemorative program.

Name and logo displayed on sponsored tree during the event.

Friend of the Festival of the Trees - $1,000 Name and logo idenifying your company as a Friend of the Trees on the commemorative program.

Company: ___________________________________ Title: ________________________________________

State: _____________

Zip: ___________________

Phone: ______________________________________ Email: _______________________________________

__ Check Enclosed In the amount of $____________.

Please make check payable to Florida International University Foundation and write “Festival of the Trees” on the memo line.

__ Charge my Credit Card In the amount of $____________.

Name on Card:_______________________________ Account Number: ____________________________ Exp. Date: _____/_____/_____ CVV Code: ______ Signature: ___________________________________ Please submit this completed form to: Zinaida Hirlemann FIU School of Architecture 11200 SW 8 Street, PCA Fax: 305-348-2650 Email: zinaida.hirlemann@fiu.edu Architecture + The Arts Department of Interior Architecture

About Interior Architecture: FIU’s Interior Architecture program offers students a rich, diverse and internationally focused education in the technical, theoretical, and practical dimensions of interior architecture. The department consists of renowned and award-winning faculty who are passionate about empowering the designer of tomorrow with a quality educational experience that is truly Worlds Ahead. For more information about Interior Architecture visit soa.fiu.edu.

About the College of Architecture + The Arts: Founded in 2006, the College of Architecture + The Arts is a vibrant and diverse community of scholars, educators, performers, and practitioners unified by a Worlds Ahead vision of excellence in arts, design, and performance. With over 1100 majors in seven academic departments— Architecture, Art + Art History, Communication Arts, Interior Architecture, Landscape Architecture, Music, and Theatre—the College is proud to offer undergraduate and graduate students an intimate and nurturing atmosphere that offers opportunities for individual attention while promoting the creative spirit in the pursuit of knowledge and the cultivation of imagination, intellectual curiosity, and artistic expression. For more information about the College visit carta.fiu.edu.

About FIU: Florida International University is recognized as a Carnegie engaged university. Its colleges and schools offer more than 180 bachelor’s, master’s and doctoral programs in fields such as engineering, international relations, architecture, law and medicine. For more information about FIU visit fiu.edu.