PROFILE
G
eisha arcia
a. 32333 SW 205 Avenue Miami, FL 33030 p. 305.582.7286 e. geishafl@gmail.com
I’m a creative and strategic marketing and communications professional with exceptional organizational skills and vast experience in integrated marketing and communications development. I am highly experienced in copywriting, copyediting, graphic design, art direction, and production management, as well as in strategizing and implementing social media campaigns to increase consumer and employee engagement. I’m well versed in event conceptualization and management, including public and private receptions, galas, and fundraisers.
PROFESSIONAL EXPERIENCE
COMMUNICATIONS SPECIALIST Human Resources, University of Miami | July 2013–Present • Creates and leads communications plans and marketing collateral to promote University events and employee benefits, including annual benefits open enrollment and Week of Well-Being. • Creates and produces print and online marketing collateral for various areas within the University ensuring consistent adherence to the University of Miami brand. • Writes and edits internal communications for all levels of University employees, including targeted e-blasts, social media posts, and website content. • Produced a communications and visual identity guide for departments across the university. • Launched InsideUM, the University’s first employee magazine. Leads quarterly prouduction of the publication by creating editorial calendar, acting as managing editor and graphic designer, and researching and writing content. Readership during the magazine’s first year has reached 4k employees, steadily increasing by 20 percent per edition. Currently proposing implementing advertising space to expand the online magazine to print. • Serves as InsideUM social media manager. Recommended and established InsideUM social media accounts to increase employee engagement, surpassing 1K followers in one year. Actively represents and promotes InsideUM at various University events. • Manages vendor relationships for the production of promotional items and marketing collateral. • Manages website updates and email databases. MARKETING AND PUBLIC RELATIONS COORDINATOR College of Architecture + The Arts, FIorida International University | June 2006–September 2012 • Assisted in the creation and implementation of marketing and public relations plans for the college. • Managed the creation and implementation of print, online, and radio promotional campaigns. • Managed advertising and sponsorship opportunities on marketing collateral for college events generating over $10K in profit. • Managed the college events calendar and the promotion of all events produced the college. • Provided art direction and/or designed and produced all print and electronic marketing collateral. • Negotiated contracts and generated copy and content for print, web, and radio advertising. • Produced internal and external college communication, including press releases and media alerts. • Served as editor of the college’s weekly electronic Dean’s Newsletter and stablished an opt-in e-mail subcriber list, surpassing 15k subscribers within the first 3 years. • Established and managed the college’s social media accounts, surpassing 2k followers in one year. • Managed the production of various types of events including event concept, invitation creation, guest list management, catering selection, seating arrangements, and registration set-up. • Represented the college at various community events and University committees. • Managed a team of marketing assistants. EXECUTIVE ASSISTANT TO THE DEAN, COMMUNICATIONS COORDINATOR School of Architecture, FIorida International University | July 2004–June 2006 • Served as liaison to the Dean’s Executive Leadership Council. • Represented the Dean’s Office at various University committees and community organizations. • Managed the school’s lecture series and processed guest speaker contracts, produced promotional materials, and managed lecture day logistics. • Provided art direction and/or designed and produced all print and electronic marketing collateral for the school and its events. • Produced all internal and external communications, including press releases and media alerts. • Managed the production of events held in the schoolʼs gallery including accreditation visits and fundraising galas. EXECUTIVE ASSISTANT TO THE VP OF SALES AND MARKETING Beckman Coulter, Inc. | January 2002–July 2004 
E D U C AT I O N
Florida International University | Bachelor of Arts – Business Administration | December 2001
SKILLS
Proficient in Adobe InDesign, Adobe Photoshop, Microsoft Office, Raiser’s Edge, Mailchimp, Constant Contact, Hootsuite, and Tweetdeck. Fluent in English and Spanish.