Center For Digital Engagement Flyering/Marketing Plan 2018 Purpose/Goal: To increase awareness about the summer digital clinic internship, while simultaneously increasing awareness about the Center for Digital Engagement as a whole. Flyer Distribution Route/Outlets: 1. EMU College of Business (3 flyer boards + table) a. Business, Marketing, Accounting etc. b. Medium Traffic 2. Pray Harrold (4 public flyer boards) a. Large Variety of Courses b. Very High Traffic 3. Quirk (1 public flyer board) a. Communications Building b. Low traffic 4. Alexander (2 public flyer boards) a. Arts b. Low traffic 5. Ford (1-2 public flyer boards) a. Graphic Design, Arts, Digital b. Low Traffic 6. Student Center (3 public flyer boards)
a. General EMU Population b. Very High Traffic i.
Extra Marketing Options in SC:
ii.
E-Clips (2 max, must be printed and dropped off by organization)
iii.
4winds, TV advertising (digital)
7. Halle Library (3 public flyer boards+table) a. General EMU Population b. Medium/Low Traffic 8. EMU Today Announcement on my.emich (digital)
Flyering Frequency: 1. EMU College of Business (Medium Traffic) a. Check, and repost flyers if necessary twice a week (T, TH) 2. Pray Harrold (Very High Traffic) a. Check and repost flyers if necessary twice a week (M,W) 3. Quirk (Low Traffic) a. Check and repost flyers if necessary once a week (W) 4. Alexander (Low Traffic) a. Check and repost flyers if necessary once a week (W) 5. Ford (Low Traffic) a. Check and repost flyers if necessary every other week (TH) 6. Student Center (Very High Traffic) a. Check and repost flyers if necessary twice a week (MW)
7. Halle Library (Medium/Low Traffic) a. Check and repost flyers if necessary once a week (TH) Flyer Quantities: All 7 buildings: 50 Flyer Distribution Rotation: Maintain this flyering schedule will help accomplish the goal listed above. Internship flyers should be constantly put up and in rotation until end of school year, along with speaker series flyers. A general CDE flyer should be created, that can be placed when no events are occuring. Outside of non-digital platforms, digital platform options should run for a month at a time if not longer depending on the level of necessary promotion. Notes: