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TRUEJOB INC.
OFFICIAL BRANDING / SOCIAL MEDIA GUIDE
TRUEJOB
INC.
OFFICIAL BRANDING / SOCIAL MEDIA GUIDE
table of contents
01 Style Guide 02 Design Do's/Don'ts 03 Outlets Breakdown 05 Vision/Goals 07 Quick Tips 11 Notes
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contact@truejob.com TrueJob.com
*
PAGE ONE:
STYLE GUIDE
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OFFICIAL LOGOS: Always keep space around logo free.
Black box is not apart of logo.
Black text
White text
OFFICIAL COLORS: Plain white is also an acceptable color. #E95064
#46BCDF
#F29539
#46BCDF
COMBINATION IDEAS:
Avoid placing these colors behind logos.
FONTS:
Avoid frilly, fancy fonts. Simple yet readable. No official fonts, but here are some that are popularly used/suggested: Glacial Indifference
Bold AaBbCcDd Italic AaBbCcDd CAPS AABBCCDD
Montserrat
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Bold AaBbCcDd Light AaBbCcDd CAPS AABBCCDD
PAGE TWO:
DESIGN DO'S AND DON'TS
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TO BE SUCCESSFUL IN MAINTAINING THE BRAND OF TRUE JOB THERE ARE SOME DO'S AND DON'TS. DO:
DONT':
QUICK TIPS The thumbs up thumb down feature is great, and makes life easier when sorting through jobs.
QUICK TIPS The thumbs up thumb down feature is great, and makes life easier when sorting through jobs.
Proper spacing, logo does not clash with
Improper spacing, logo is too close to edge.
background. Font is one recommended in
Logo clashes and blends in with the
brand guide.
background. Font is sized too big and does not match with brand guide.
DO: Tweet: #TrueJob is the job board for your #community. Tweet: We are proud to announce that we have partnered with @SparkAnnArbor!
DONT': Tweet: TrueJob is the job board for your community. Tweet: We have a new addition of Spark Ann Arbor.
PAGE THREE:
OUTLETS BREAKDOWN
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SOCIAL MEDIA OUTLETS: Facebook.com
@TRUEJOBINC
Twitter.com
@TRUEJOB_INC
Powered by Ghost.org
Blog.TrueJob.com LinkedIn.com
linkedin.com/com pany/truejob-inc-/ YouTube.com
@TRUEJOB Not Pictured: Reddit, Google Plus. Outlets are ordered by relevancy, Facebook being #1 etc.
=Priority Media Outlet, should be posted on weekly. =Secondary Media Outlet, should be posted on semifrequently. ie. monthly =Low importance
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Facebook: Posts that target future buyers, and engage current users via great content/advertising. Twitter: Tweets that target future buyers via great content/advertising, leading to increases of site traffic. Blog: Posts that pertain to Updates or research/content about job boards and related topics that will increase rankings/reachfuture buyers. LinkedIn: Target future employees, while engaging with other professionals / future buyers. YouTube: Videos that will drive traffic, and engage the interest of those in EDO's / other organizations. ie. Webinars, Demo vids Google+/Reddit:These sites that will not capture attention as well as others above.
PAGE FOUR:
OUTLETS BREAKDOWN Facebook.com
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Twitter.com
@TRUEJOBINC
@TRUEJOB_INC
Facebook: Create targeted posts for each specific audience Posts should have a clear goal. Keep it short but engaging. Research shows that shorter posts get the best results. Shoot for under 70 characters. Focus on directing attention to a link to a blog post, photo or video. People pay more attention to posts with visual content. People are busy. They want to skim the content. Give away a teaser and then provide a link for the rest. Remember your call to action Tag individual you mention in the post
LinkedIn.com
linkedin.com/com pany/truejob-inc-/ LinkedIn: Make your titles between 40 and 49 characters long Use "How-to" and List-Style Headlines Don't write headlines that use "Do" ie. "Do you need a job board?" try "12 reasons you need a job board" Using headings (H1, H2, H3 tags, etc.) If used for resharing blog posts, consider posting a blurb and linking readers out Share about company + founders and the mission people like to hear stories
Youtube.com
@TRUEJOB YouTube: Continually share videos even once posted Link videos to blog content if possible Webcasts, webinars, podcasts, Know what audience you are trying to capture
Twitter: Keep it short. Focus on a single message Include links to blog posts for more detailed information Make them want to engage with tweet, ie. read more don't give it all away Use visuals always Take advantage of relevant hashtags
Powered by Ghost.org
Blog.TrueJob.com Blog: Always have some type of brief introduction. Create a strong title that has keywords and encourages someone to click through A call to action in every post. It can be as simple as, "Schedule a free demo today at TrueJob.com" Posts should be typically be between 8001200 words, if way longer analyze why, use best judgement Use engaging quotes from research Thoroughly proofread Make you topics easy to comprehend
SET SOCIAL MEDIA GOALS. WHAT IS YOUR STRATEGY?
Not Pictured: Reddit, Google Plus. Some information via Jamie Ward + Orkfork.com
PAGE FIVE:
VISION/GOALS A JOB BOARD FOR COMMUNITIES EVERYWHERE.
5 BE IMPLEMENTED BY EDO'S ACROSS THE UNITED STATES.
HOW DOES SOCIAL MEDIA TIE INTO THE VISION? MENU FILE EDIT BOOKMARKS HISTORY VIEW OPTIONS HELP http://truejob.com
Potential buyer recognizes the need for a job board and/or the need to bridge communities and organizations.
Finds TrueJob during Job Board search and /or via social media content.
Visits TrueJob.com
Schedule a Free Demo
Becomes a long time paying user and shares with others about using TrueJob software.
Contacts TrueJob to ask Communicates interest questions/schedule a post demo, asks any questions and negotiates a demo. deal.
This is intended to display the goal of social media for TrueJob, more steps may be neccesary, but this is the big picture.
PAGE SIX:
VISION/GOALS HOW DO WE CREATE CONTENT ON SOCIAL MEDIA THAT WILL PUSH POTENTIAL BUYERS TO BE LONG TIME PAYING CUSTOMERS? BE ENGAGING. A topic may be boring, but make it interesting. Make people want to learn more. BE VISUAL. Always using charts and plain text will turn people way, use visuals that engage that will also aid in helping communicate the message. BE ABLE TO GOAL SET. Before posting something on social media whether it be Instagram or a blog post. Set goals. What are you expectations for the post? How many reader views? How many comments, shares? etc. BE CONFIDENT. What TrueJob offers is a necessity for economic development organizations, and other community organizations everywhere. TrueJob is a must have, know how you stand out and differentiate, state is as much as you can.
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PAGE SEVEN:
QUICK TIPS
STRATEGY=EVERYTHING NO STRATEGY =NO GOALS, NO FOUNDATION LETS CREATE IT
WHERE DO YOU START? HERE ARE SOME GREAT KICK STARTERS:
1. Take a picture of your work space, and throw your logo on it. 2. Answer a question, pick a question commonly asked and answer it. 3. Introduce newest employees/interns, show that you are busy and working! 4. Interview a customer, hearing things from a different perspective is great. 5. Share something happening in the community, or communities you provide too. 6. Share your story, every business has one. 7. Share someone else's content. Not too much but every so often keeps it fresh. 8. Share some inspiration, what quotes or things drive you, or the company? 9. Highlight a customer of the month 10. Share an attention grabbing statistic. 11. Ask a multiple choice question. 12. Create a video, featuring people or products from your business. 13. Do a repeat of something that worked well. 14. Share your latest email newsletter or announcement (on per say FB or Twitter) 15. Link to an info graphic you think your audience will enjoy, 16. Edit and share an image. 17.Correct a common misconception that relates to your industry. 18. Give a shout out to another local business or organization. 19. Show off your expertise with a helpful tip. 20. A post asking people to join your mailing list.
Some information sourced via: blogs.constantcontact.com/what-to-postsocial-media/
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PAGE EIGHT:
QUICK TIPS
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LETS HASHTAG IT
HOW TO USE RELEVANT HASHTAGS TO PROMOTE CONTENT On Twitter one is able to view relevant hashtags in certain demographic areas ranging from city, to state to country. In this screenshot placed left, one can see how to pick a relevant hashtag that can mesh with TrueJob's content. At first glance you may not see any, but think outside of the box. The "TuesdayThoughts" is a great opportunity to plug for example a blog post. So maybe you see if the Tuesday Thoughts hashtag trends each week and use that as a push!
PAGE NINE:
QUICK TIPS
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IF BUDGET ALLOWS, UTILIZE ADVERTISEMENT FEATURES.
Info graphic via Hootsuite.com
PAGE TEN:
QUICK TIPS
"Just because you don't see instant results, does not mean it is not working."
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PAGE ELEVEN:
NOTES
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PAGE TWELVE :NOTES
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