The Journey

I’ve been qualified in NLP since 2004, I set up People Building and began running training in 2005 and have another business (NLP4Kids) which I franchised in 2009. My experience in this sector is extensive and I know what’s possible for those who really go for it. But to do that - to really go for it - you have to have the passion for it. If you don’t love it first, the people you are interacting with will not want to work with you again. You have to have the drive for this kind of work to get the money. If the money is your primary focus, your clients will sense it and you’ll find your business plan doesn’t work out as you’d hoped.

You will see in the financial section, the variety of different ways in which you can use your time to create the highest possible income but, bear in mind that there might be areas of work that do not pay so highly, that you would really love to do. It’s important that you love this work, so I’d recommend creating your own unique business plan that takes into account the hours you want to work, the type of work you’d like to be doing and the work that will help you meet your financial targets too.

It’s your own business. That means you style-it-out to be the way you want it to be, taking responsibility for your outcomes and holding yourself accountable. It can be a lonely road starting up on your own and that’s why the ‘team’ aspect of People Building is so very important to us. It means that even though you are starting your own business, we’ve got your back.

I’ll be working with you to establish whether you want to work therapeutically, with a corporate coaching edge or in another domain completely. Then we’ll work together to find the niche client base so that you can grow and succeed. Niching is extremely important even if you want to help people with many different mental wellbeing, communication or emotional issues.

As a franchise, there are not to many problems we haven’t already created the solutions for because we’ve been through the process of training and recruiting a good few times now and as a franchisor, I offer one of the most comprehensive and value for money packages with ongoing support and resources for our licensee team.

You may hear me say franchise and licence interchangeably. Technically, our agreement is a licence as it is rooted in IP rather then physical goods such as premises. However, general business model is the same as a franchise and this is a term more people are familiar with.

There’s a few hoops to jump through to join us, there’ll be hurdles too and some aspects of the training can be challenging on an academic or personal level.

And we’re here to support you every step of the way.

Gemma

Established in 2005

People Building was created in 2005 by Gemma Bailey.

The company now has several other branches which specialise in personal development and improving mental health and wellbeing. These include NLP4Kids, The Hypnotherapy & NLP Clinic and Superheroes.

Podcast & iTunes Success

The People Building podcast was published on iTunes for 5 years and remained in the top 10 of the iTunes alternative health download chart for the length of its publication.

The show achieved over 1 million worldwide downloads and is still now also available in video format on YouTube.

Products

People Building have over 80 different albums sold in iTunes for a range of health and personal development solutions.

As well as having digital books for sale, Creating Trance and Hypnosis Scripts (a resource for Hypnotherapists) was written by Gemma Bailey and published in 2009 by O-books.

How We Operate Our Courses

People Building offer a variety of accredited training courses throughout the year which focus on personal development, improving mental health and wellbeing. Typically these courses are qualifications in NLP or hypnotherapy that can be undertaken at different levels such as diploma, practitioner and master practitioner.

We also offer bespoke courses for organisations who wish to build or improve their teams, enabling each individual who attends to:

• Increase their communication skills

• Better manage other people’s emotions

• Achieve a more positive mindset for themselves

• Have a better understanding of others

Accredited training with People Building awards delegates with association or professional level membership with the ANLP (association of NLP) the largest professional membership body for NLP in the UK.

Who Teaches Our Courses?

Our accredited training is usually run by the company director, Gemma Bailey.

Gemma is a qualified senior hypnotherapy practitioner with the GHR and an accredited trainer of NLP with the Association of NLP.

As well as teaching, she also has a successful coaching and therapy practice and in addition works with young people teaching them skills for improving confidence, self belief and communication techniques.

Gemma is the co-creator and franchisor for NLP4Kids - a company that specialises in working with young people to help them with mental and emotional wellbeing.

For our non - accredited courses, trainers are sourced based on their qualifications, background and presentation styles. All of our trainers are interviewed and auditioned prior to delivering training for People Building.

The Journey

An Overview

The step above have an optional exit point of ‘skipping off into the sunset’.

Some people train with People Building just for the qualification. We refer to these people as “training only.” This happens when someone doesn’t need, doesn’t want or isn’t suited to becoming a licenced NLP practitioner.

For example, sometimes we train qualified hypnotherapists who want to upgrade their suite of skills to include NLP, or vice versa. These want the accreditation we have to offer, but do not need start a business as they already have one.

Some people attend our training only because they intend to use the skills in a full time job or they simply want the self-development benefits of the course. For this reason they exit the process once the training is completed and receive a “trained” logo and certificate instead of the “licenced” logo and certificate.

The Journey

It’s All in The Details

Read through the materials:

As well as reading through all of this brochure, you can find get an idea of the style of our training and learn a great deal before you attend any training by watching our YouTube videos or listening to our podcasts.

https://www.YouTube.com/PeopleBuilding

https://peoplebuilding.co.uk/podcast-platforms

Choose the training that fits your budget:

On this page you will find details about our training levels and the cost of each of them. You will also see a video-version of the image on the previous page with extra details about the steps included: https://peoplebuilding.co.uk/nlp-franchise

Based on the level of training you will take, work out your income:

Read through all of this brochure to study the different income streams available to you.

There are several different ways in which our practitioners earn a return on their investment.

1. We offer one to one therapeutic or coaching session. This means that a client will typically contact you or People building directly requesting some sessions. Typically we see client between 2-5 sessions and our practitioners charge an average of £113 per session.

2. We work with clients through their employer. This may take the form of workshops with small groups or one to one sessions that the employer identifies as someone who would benefit.

3. We deliver workshops online about specific health and mental well being challenges.

4. We may also deliver workshops in the community.

5. We work with other groups of people within psychological services. For example, charities, healthcare professionals or the local authority. Sometimes we bid for tender opportunities to deliver projects that are required in a particular area of the country, focusing on a particular mental health outcome for our practitioners to deliver. You can see examples of the organisations we have worked with at the bottom of our website.

Then complete a business plan which you can access here:

https://peoplebuilding.co.uk/nlp-franchise