LYTHAM FESTIVAL PARTNERSHIP DECK FESTIVAL PARTNERSHIPS & BRANDED OPPORTUNITIES 31ST JULY - 6TH AUGUST 2017
CLIFTON DRIVE, LYTHAM ST. ANNES, LANCASHIRE, FY8 5LB
THE HISTORY Originally established in 2010, Lytham Festival is one of the North West’s largest live music events, attracting tens of thousands of spectators each year. Its well-crafted mix of nostalgia, contemporary and classical music means there is something for everyone on picturesque Lytham Green during the week long festival at the seaside. In it’s most recent installment, Headliners Noel Gallagher’s High Flying Birds and Bryan Adams wowed crowds of almost 30,000 people over two nights in the Main Proms Arena. While around 40,000 people enjoyed a further three nights of live entertainment on Lytham Green and a week of music, comedy and film at six satellite venues throughout the Lancashire town. With 6th Years under its belt, Lytham Festival has grown from strength to strength. From audiences of 5,000 people in it’s first year, Lytham Festival now attracts Nation Wide audiences of over 70,000 people, and reaches a staggering 14,300,000 People Online and through UK Wide TV campaigns and more.
THE OPPORTUNITY Our aim is to facilitate mutually beneficial relationships to help your brand reach new audiences. We are able to create truly bespoke campaigns and deliver maximum impact in order to achieve any partnership objectives you may have. The packages detailed in this deck have been constructed in order to maximize your brand’s exposure and align your brand values with our audiences. However, these packages are flexible, and as such Lytham Festival will work with you to tailor a package most suited to your brand’s goals and requirements.
LYTHAM FESTIVAL AT A GLANCE
80,000
Expected 2017 Total Festival Attendance
70,000 (92%)
Occupancy of Lytham Festival 2016
14,300,000 people*
Lytham Festival’s Media reach (2016)
428,686 (276,197 Unique) Visits to lythamfestival.com over past 12 months
£698,708
Lytham Festival’s 2016 PR Reach Value
8,407
Twitter Followers
25,585
Facebook Likes
22,000+
Lytham Festival TV Viewers (2016) *Based on published PR activity in 2016
THE AUDIENCE Lytham Festival has built a large audience of repeat attendees who are passionate about live music and the arts, and are open to trying new things in new locations. With most attendees travelling by car, and willing to spend up to three hours to do so, many ticketholders stay overnight in a hotel, and consider the event as not only a concert but a fully fledged festival experience. Over the course of the week, Lytham Festival attracts an audience of well over 70,000 ticketholders, the majority of whom are aged 25-34 and shown to live in relative affluence. This, combined with Cuffe and Taylor’s commitment to a yearly £200,000 National Media spend brings Lytham Festival’s reach to well over 14 Million people per year.
65+ 9% 55-64 12%
45-54 16%
AGE
18-24 19%
25-34 26% 35-44 18%
PRESENTING HEADLINE PARTNER SPONSORSHIP BENEFITS - Naming rights (Your Brand Presents: Lytham Festival) - Inclusion of Logo on ÂŁ200,000 of National Media Spend - An online and Social Media audience of 9 million people - Inclusion on all printed literature - Inclusion on Festival Signage - Logo on Online advertisements - Mention in Press Releases - Five Pairs of Meet and Greet tickets for competitions* - 30 Pairs of General Admission tickets for Competitions** - Access to all Customer Data post event - One Table for up to Ten People Per Night In the VIP Marquee** - Stage Branding - Activation Space in the Main Arena - Five screen advertisements each night (x 20 seconds each) on the Main Stage of the arena - Full page advert in Festival Programme - Liveried Cars alongside Lytham Festival - Logo on sponsors page of lythamfestival.com - Logo on all Lytham Festival e-newsletters - One dedicated mailshot - 10 Dedicated Social Media posts/tweets - Access to customer data post event - Pre-sale code to obtain tickets prior to on-sale date *Subject to Artist Approval ** Subject to Availability
ÂŁ150K
MINIMUM 2 YEAR COMMITMENT
RETAIL PARTNER SPONSORSHIP BENEFITS - Full page advert in Festival Programme - Inclusion of logo on ÂŁ200,000 media spend - Logo on sponsors page of lythamfestival.com - Logo on all Lytham Festival e-newsletters - One dedicated mailshot - Six dedicated Social Media posts - Access to customer data post event - Three screen advertisements each night (x 20 seconds each) on the Main Stage of the arena - Activation Space in the main arena - One Pair of Meet and Greet tickets for competitions* - 20 Pairs of General Admission tickets for Competitions** - One Table for up to Ten People In the VIP Marquee for a night of your choice**
*Subject to Artist Approval ** Subject to Availability
ÂŁ20K
TRANSPORT PARTNER SPONSORSHIP BENEFITS - Full page advert in Festival Programme - Inclusion of logo on ÂŁ200,000 media spend - Logo on sponsors page of lythamfestival.com - Logo on all Lytham Festival e-newsletters - One dedicated mailshot - Six dedicated Social Media posts - Access to customer data post event - Three screen advertisements each night (x 20 seconds each) on the Main Stage of the arena - Activation Space in the main arena - One Pair of Meet and Greet tickets for competitions* - 20 Pairs of General Admission tickets for Competitions** - One Table for up to Ten People In the VIP Marquee for a night of your choice**
*Subject to Artist Approval ** Subject to Availability
ÂŁ20K
INDUSTRY PARTNER SPONSORSHIP BENEFITS - Full page advert in Festival Programme - Inclusion of logo on ÂŁ200,000 media spend - Logo on sponsors page of lythamfestival.com - Logo on all Lytham Festival e-newsletters - One dedicated mailshot - Four dedicated Social Media posts - Two screen advertisements each night (x 20 seconds each) on the Main Stage of the arena - Activation Space in the main arena - 15 Pairs of General Admission tickets for Competitions** - One Champagne Terrace Pod for a night of your choice**
*Subject to Artist Approval ** Subject to Availability
ÂŁ15K
CORPORATE HOSPITALITY PARTNER SPONSORSHIP BENEFITS - Full page advert in Festival Programme - Inclusion of logo on £200,000 media spend - Inclusion of logo on VIP Customer Wristband - Inclusion of Logo on VIP Signage - Logo on sponsors page of lythamfestival.com - Logo on all Lytham Festival e-newsletters - One dedicated mailshot - Four dedicated Social Media posts - Two screen advertisements each night (x 20 seconds each) on the Main Stage of the arena - 25 Pairs of General Admission tickets for Competitions** - One Champagne Terrace Pod for a night of your choice** - One table for up to ten people in the VIP Marquee for a night of your choice** - Inclusion of Logo on VIP Marquee - Inclusion of Logo on Champagne Terrace
*Subject to Artist Approval ** Subject to Availability
£35K
SAMPLING OPPORTUNITIES ACTIVATE YOUR BRAND THROUGH FACE TO FACE INTERACTION WITH AN AFFLUENT AUDIENCE BY SAMPLING YOUR PRODUCT IN THE MAIN ARENA, FROM JUST £0.50 PER ENGAGEMENT.
ADVERTISING OPPORTUNITIES ENGAGE WITH AN AUDIENCE OF OVER 14 MILLION PEOPLE THROUGH ONE OF OUR AFFORDABLE ADVERTISING PACKAGES: GOLD PACKAGE (£10,000) - Inclusion of your company logo on ‘Sponsors’ page of Festival Programme - Logo on Sponsors Page of lythamfestival.com with link to your website - Two Dedicated Social Media Posts - Two screen advertisements each night (x 20 seconds each) on the Main Stage of the arena - Ten Pairs of General Admission tickets for Competitions** SILVER PACKAGE (£5,000) - Inclusion of your company logo on ‘Sponsors’ page of Festival Programme - Logo on Sponsors Page of lythamfestival.com with link to your website - One Dedicated Social Media Post - One screen advertisement each night (x 20 seconds each) on the Main Stage of the arena - Five Pairs of General Admission tickets for Competitions** BRONZE PACKAGE (£2,500) - Inclusion of your company logo on ‘Sponsors’ page of Festival Programme - Logo on Sponsors Page of lythamfestival.com with link to your website - Three Pairs of General Admission tickets for Competitions**
** Subject to Availability
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PARTNERSHIPS SUMMARY
Print Full page advert in Festival Programme
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Inclusion of Logo on 'Sponsor's page' of Festival Programme Inclusion of Logo on £100,000 media spend
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Inclusion of Logo on Customer Wristbands
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VIP
Inclusion of Logo on Festival Signage
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VIP Area
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x2
x2
x1
x2
x1
x10
x5
Media Exposure Logo on Online Ads
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Inclusion in Press Releases
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Web Exposure Logo on Sponsor's page with Link
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Logo on all Lytham Festival e-newsletters
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1x Dedicated mailshot
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Dedicated Social Media posts/tweets
x10
x4
x6
x6
x4
Access to customer Data post event
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x3
x3
x2
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x20
x20
x16
x16
x1
x1
x1
x1 x1
x1
Main Arena On-Site Exposure Stage Branding
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Stage screen advertisements per night (x20 seconds)
x5
x2
Inclusion of Logo on VIP Structure
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Inclusion of Logo on Champagne Terrace
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Activation Space (*x*)
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Passess & Invitations Pairs of General Admission Tickets** Pairs of tickets for one Meet and Greet opportunity* VIP Table**
x30 x5 x1 (Per Night)
Champagne Terrace pod** Pre-sale code to obtain tickets prior to on-sale date**
*Subject to artist approval **Subject to availability
x25
x1 x2
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x2
READY TO GET STARTED? CONTACT US TO LEARN MORE AND RECEIVE A CUSTOM PROPOSAL FOR YOUR BRAND.
JASON COTILLARD COMMERCIAL DIRECTOR JASON.COTILLARD@CUFFEANDTAYLOR.COM GEMMA VAUGHAN HEAD OF MARKETING GEMMA.VAUGHAN@CUFFEANDTAYLOR.COM
Prices exclusive of VAT