BRANDING & DESIGN Geneviève Nixon Founder & CEO of Planet, Inc. Media & Tech Mompreneur Award Winning TV Producer & Brand Strategist
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ARE YOU A BRAND OR A COMPANY? BRAND
COMPANY
• Brand Logo & Identity
• Structure of Company
• Company Name
• Culture of Company
• Brand Slogan or Motto • Colors, Fonts, Style
• Products & Services • Company Processes
• Social Media Accounts
• Customer Acquisition
• Social Media Hashtags
• Customer Retention
• Partnerships with other brands • Costumer Avatar
• Marketing Strategy • Target Market
WHICH BRANDS CAN YOU NAME?
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MARKETING IN THE 21ST CENTURY IS ALL ABOUT YOUR CUSTOMER, NOT ABOUT YOUR BUSINESS. Amber Williams, Founder of PunkyFlair
CONSIDER THIS: WHO IS YOUR “TARGET CUSTOMER AVATAR”? “More than 70 percent of consumers say they’re more likely to buy from a brand that they’re following on a social site…Studies show that 45 percent of a brand’s image is directly connected to what it says and how it says it, on social and everywhere else.” The Ultimate Toolkit for Social & PR Branding, Creating and Sustaining an Image to Attract and Retain Audiences, HubSpot & Moo 2017
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CREATING YOUR “TARGET CUSTOMER AVATAR” 1.
Put a Face to a Name.
2.
Basic Information: Age, occupation, income, marital status, education level, city of residence, religious affiliation, quote they live by, how would ______ introduce themselves.
3.
Get The Life (Dig deeper into your Customer Avatar’s lifestyle: Think about their personality, how other’s view them, and who they really want to be. (Wholefood shopper or Walmart Saver)
4.
See It From Their Eyes: Now think about what shapes your customer’s perspective. Knowing where she receives her news from, who she looks up to, and what values inform her decisions will help you understand the mental cues to monitor in your marketing.
5.
Pinpoint Their Problems: Go back to Step 3 and think about who your Customer Avatar really wants to be. What are 3 problems that are preventing them from becoming their ideal self. Then consider how each problem is making them feel. You’ll use this information later to determine how best to position your brand as a solution.
DOWNLOAD FEB 2018 APPLE ITUNES STORE Online: www.planetapp.net Email: genevieve@planetapp.net Twitter: @planetapp_ FB: @planetapp.net IG: @planetmobileapp Snapchat: @planetmobileapp Brand: #PlanItWithFriends #Planetmobileapp #Planet #Planetapp