Proven Results Social Media Analytics – Facebook, Twitter, Instagram, YouTube, etc…
Facebook Analytics
When hired likes were around 800 Currently almost 5,000 likes
Highlights Organic Likes
Average Photo Reach 462, Links 173, Post Clicks 101
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Posts by Others on page Location Check-‐Ins Mentions
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Google Hubookstore.com Other sources
Likes: Women 64% Fans – 46% General FB Demo 23% 18-‐24; 16% 25-‐34; 14% 35-‐44 Men 35% Fans – 54% General FB Demo 11% 18-‐24; 9% 25-‐34; 7% 35-‐44
Fans: USA 4,482 India 76 Pakistan 59 Canada 20 Nigeria 19
Twitter Analytics
Joined 2009 Tweets 20.7K Followers 1,835 Following 803
Instagram Analytics
Joined Sept. 2012 Posts 148 Followers 156 Following 14
YouTube Analytics
397 Views
134 Views
124 Views
313 Views
231 Views
438 Views
1,107 Views
315 Views
Rebranding, Success & Recognition
Re-‐Branding the HUB • New Logo, New Slogan, New Website (HUB & Auxiliary Enterprises) New Website
Old Logo Old Slogan
“The HUB of the African American cultural experience”
New Logo New Slogan
“The HUB for all your literary and lifestyle needs”
More Success & Recognition • 2010 Homecoming VIP In-‐Store Mixer: Generated around $30K in 2 days during after hours event • 2011 Pepsi Keep-‐It-‐Moving week of events • 2012 Camex Facebook All Star Award
More Success & Recognition • 2013 Homecoming Vending: Increased Revenue, Highest Vendor Participation and Reduced Expenses • 2011-‐2014 Initiatives and Campaigns used as industry standard examples for other college campuses: Camax recommendations, online webinars, social media pages, online merchandise circulars •
http://www.nacs.org/publications/campusmarketplace/news/082412HUBfashion.aspx
More Success & Recognition • 2012-‐2014 Several College Store Magazine printed interviews • •
http://onlinedigitalpublishing.com/publication/?i=133220&p=84 http://onlinedigitalpublishing.com/publication/?i=125625&p=54
“All the students got their smartphones out and were tweeting each other and taking pictures,” Nixon said. “People were talking about it on Facebook and sharing tweets and Instagrams. It became a social media frenzy.”
“It has to do with the experience of the consumer, the experience of the brand, and the experience of the Howard legacy,” Nixon says. “When a customer comes in this store or a student comes onto this campus, they need to feel welcome. They need to feel at home and they need to feel as if they have arrived. This is something very unique to Howard.”
More Success & Recognition • 2012-‐2014 Several College Store Magazine printed interviews • •
http://onlinedigitalpublishing.com/publication/?i=133220&p=84 http://www.nacs.org/publications/campusmarketplace/news/082412HUBfashion.aspx
“We wanted to give students that lounge feeling, a place where they can sit with friends to chat, have a cup of Starbucks, and look at their iPods, but also feel they can just hang out,” Nixon explains. “Because Howard doesn’t really have a union, we wanted to make the store a little bit like a union where they can come in and not just shop.”
More Success & Recognition • 2013 Highly Successful BOC Marketing Campaign ü • 1248 BOC cardholders out of 1987 students on the target mailing list deposited funds onto their Bison Bucks account (63% response rate) ü • Of those who made a deposit, 480 made multiple deposits within a 30-‐day period (8/15-‐9/15) ü • Average deposit from those on the mailing list was nearly double than the average deposit of those who came from other sources
More Success & Recognition • 2014 Highly Successful Bethune Annex Marketing Campaign Posted Feb. 28 2014 450 Likes 97 Shares 14 Comments
Posted March 7 2014 196 Likes 32 Shares 1 Comment Reposted March 20 2014 188 Likes 17 Shares 9 Comment Total 384 Likes 49 Shares 10 Comment
More Success & Recognition • 2014 Currently Launching Barnes & Noble Marketing Campaign
