Genex Beef Horizons by GENEX

GENEX

HORIZONS

SPRING 2015 VOLUME 19 / NUMBER 1

Genex

Cooperative, Inc. A Subsidiary of Cooperative Resources International

NO MATTER WHERE YOU ARE,

GENEX IS THERE.

BEEF HORIZONS SPRING 2015 VOL. 19/NO. 1

Published bi-annually for beef producers in the United States.

Address correspondence to: Genex Cooperative, Inc. 100 MBC Drive, P.O. Box 469 Shawano, WI 54166 TEL: 888.333.1783 FAX: 715.526.3219 EMAIL: info@crinet.com WEBSITE: www.crinet.com

BEEF HORIZONS STAFF Lindsay Johnson, Editor Brenda Sisung, Assistant Editor Andy Graf, Graphic Designer

COVER PHOTO

The people at Genex, delivering excellence with integrity and passion.

As beef producers we know you wear many hats – accountants, veterinarians, market analysts, nutritionists, range scientists, and more! Tip your hat to Genex ... delegate a responsibility. With our chute-side service, Genex will take care of the details so you don’t have to. We start with your goals and design a breeding program to maximize the profitability of your herd. At Genex, we are experts in creating pregnancies and providing genetic herd improvement. GIVE US A CALL; WE’D LIKE TO DISCUSS HOW WE CAN HELP YOU REACH YOUR GOALS.

GENEX BOARD OF DIRECTORS Paul Greene, President Berlin, N.Y., 518.658.2419

Duane Nelson, 1st Vice President Winthrop, Minn., 507.647.2540 John Ruedinger, 2nd Vice President Van Dyne, Wis., 920.922.9899 Ronald Totten, Secretary Stafford, N.Y., 585.344.0758 Jon Wayne Danielson Cadott, Wis., 715.289.3860 Patrick Dugan Casa Grande, Ariz., 520.836.2168 Ted Foster Middlebury, Vt., 802.388.6515 Terry Frost Roundup, Mont., 406.323.3415

MISSION STATEMENT

CRI is the global leader delivering excellence, innovation and value to members and customers as a strong cooperative.

Harold House Nokesville, Va., 571.722.3356

GENEX STATEMENT OF PURPOSE

Kay Olson-Martz Friendship, Wis., 608.564.7359

Genex is the trusted provider of world-class animal genetics, progressive reproductive solutions, value-added products and innovative services to members and customers.

Bobby Robertson Tahlequah, Okla., 918.822.0020

Bill Zimmerman Foley, Minn., 320.355.2191 Cooperative Resources International, their member cooperatives, agents or employees, cannot and do not guarantee the conception rate, quality or productivity to be obtained in connection with the use of their products or recommended techniques. THEY MAKE NO WARRANTIES OF ANY KIND WHATSOEVER EXPRESSED OR IMPLIED WHICH EXTENDS BEYOND THE DESCRIPTION OF THE PRODUCTS AND HEREBY DISCLAIM ALL WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. In the unlikely event that any of the products shall be proven to be defective, damages resulting from their use shall be limited to their purchase price. Material may not be reproduced in any fashion without Cooperative Resources International’s permission.

contents

Alfred Wanner, Jr. Narvon, Pa., 717.768.8118

4 6 7 10 13 14 16 22

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Report to the Membership Committed to this Cooperative In the News Genex Launches PregCheck™ Fertility Ranking Club Calves Spring Beef Special Feature Sires New Acquisition Sires

IN THE NEWS

My Report to the Membership FROM TH E AN N UAL M E ETI NG By Keith Heikes, Chief Operating Officer, Genex

It is humbling for me to think of the A.I. industry pioneers who have led this organization. Ken Wallin, Dave Yoder, Charlie Krumm, Max Drake, Harry Roth, Jim Mellinger, Bryce Weiker, Bruce Bean, Arnold Baham and Tom Lyon certainly established a strong foundation for this cooperative with the vision and leadership they provided. It is my pleasure to recognize the other cooperative leader missing from my previous list, Doug Wilson. Many changes took place under Doug’s leadership. Doug became the Chief Operating Officer (COO) of 21st Century Genetics when CRI was formed in 1993. He became COO of Genex with the merger of 21st Century Genetics, Noba, and the old Genex or Federated Genetics. When CRI was formed, revenue for 21st Century Genetics was $23 million. When Doug became the CRI CEO, along with maintaining the Genex COO position, revenue had increased to $79 million. Today, Genex revenue in the year just completed reached $142 million. That growth did not just happen. It was the combination of an outstanding workforce, good products priced right, and members and customers who want to do business with Genex. It also took someone with vision and foresight to get us from there to here. Doug, thank you for everything you have done for this organization and all you continue to do as CRI CEO.

A Challenging, Yet Rewarding Year

Chief Financial Officer Larry Romuald shared that our 2014 financial results were not at the level we would desire. We acknowledge this and have spent considerable time and effort making operational adjustments to attain a higher level of profitability. We made some decisions during the year that improved our cash position and balance sheet, while having a negative effect on our operating statement. At the same time, it was a memorable year for Genex as a number of milestone achievements occurred. Genex and our predecessor organizations have always taken pride in being a leader in introducing new technology, whether it was through a new way to thaw semen, a novel genetic evaluation, or a calculator to help determine a more profitable management method. In the past year, we have once again rolled out new products that our members have asked for and we have been able to deliver. In August, Genex launched the Ideal Commercial Cow index (ICC$). ICC$ breaks new ground in sire ranking by addressing some of the troubling trends regarding size and body condition, while at the same time improving health traits and production. This proprietary index also uses genetic evaluations not calculated in the U.S. as well as Genex internal fertility information. ICC$ did not come about by chance, but rather in response to requests from members to provide a more appropriate way to rank sires that fit their management conditions.

S P R I N G 2 015

BEEF HORIZONS

PregCheCk

™

The Genex Fertility

Advantage

In December Genex continued its fertility leadership by announcing the introduction of beef PregCheck™. This is an industry first and again a result of field requests to have more information on our sires, thus, allowing members to make better decisions on which bulls to use.

This past year two bulls with huge impacts on the cooperative died. 1AN01044 FINAL ANSWER and 1HO07235 TOYSTORY were legends. Genex acquired FINAL ANSWER in 2002. He went on to produce more than 500,000 units of semen and become the highest selling beef sire in the history of not only Genex, but the entire A.I. industry.

IN THE NEWS Last November, TOYSTORY died. The impact this bull had on Genex is hard to measure, but it has been absolutely significant. On January 14, The Wall Street Journal published a front page article about him which was picked up by newspapers and television around the world. TOYSTORY set a record for semen production that we doubt will ever be matched. He produced almost 2.5 million units of semen during his career.

The international market shows some amazing numbers. International growth in dairy continues and, while there can be big swings in numbers, the trend is clearly toward further increases. For the first nine months of 2014, the industry exported 46% of the total dairy units sold. International beef shows even wider variation, but clearly a tremendous growth pattern exists, particularly in the past nine years. Beef semen exports now account for 56% of the industry’s beef unit sales. The Genex report card for 2014 will show we have been able to out-perform the industry and, in fact, had record-breaking sales for the year in both the U.S. and international markets. (The comparisons are for the first nine months of 2014. We have not yet received the year-end industry summary, but we believe the same trends continued during the fourth quarter as our reports to NAAB reflect that.) Genex domestic dairy units showed a 7% growth, while the rest of the industry had no gain. Our market share in domestic dairy is the highest it has been in the past 10 years. Genex domestic beef growth has been outstanding with a 30% gain compared to others in the industry gaining 17%. Genex is now at a record high level for domestic beef market share. The International Marketing Division once again had a record year and outperformed the industry with dairy growth at 24% compared to all others at 11%. Our international beef growth through the first nine months was 16% compared to 19% for the rest of the industry, but I believe we will be at the same level as the rest of the industry when final numbers are in.

TOYSTORY

Both FINAL ANSWER and TOYSTORY were record-setting bulls in their respective breeds. We commend the Production Division for achieving never before reached semen production levels.

Industry Trends, Genex Role

It is important to understand how industry trends do or will affect the cooperative. As a member of the National Association of Animal Breeders (NAAB), we report our unit sales for beef and dairy in both the domestic and international markets. We then receive summary reports for the entire industry. This information is used for evaluating market share as well as industry trends. When looking at NAAB numbers, U.S. dairy semen sales figures appear stagnant. From 2001 through 2008, sales routinely increased about 5% per year. Since then, only one year exceeded 5% growth; that was 2010, which I consider a catch-up year from 2009. In fact, since 2012 the industry has grown no more than 2%. U.S. beef semen sales show a different story with wide swings in sales volumes over the years, but a long-term trend of growth. During 2014 the market has shown more than 20% growth in the first nine months of the year. There is no doubt this is influenced some by more beef semen going into dairy cows, but it is clear the beef market is expanding and looks to continue that trend in years to come.

The Jersey breed continues to show amazing growth numbers. From about 1.25 million units and 5.6% of total dairy units in 2000 to over 4 million units and 10% of dairy units, industrywide growth is incredible. Genex has experienced the same thing. As part of our five-year plan for Jersey growth, we added sire numbers and started our Jersey GENESIS Cooperative Herd along with hiring a Jersey Marketing Advisor. This additional focus has paid off; our growth in Jersey sales was 11% in 2012, 36% in 2013 and 35% in 2014.

Innovation and Vision

As we move into the future, we must continue to innovate. One of the core values for the cooperative is innovation. I mentioned ICC$ and PregCheck for beef sires as recent innovations. I could add PregCheck+™ for GenChoice™ sexed semen, Breeding to Feeding™ and a long list of other innovations from this cooperative. MOFA Global is also working on new developments. Delivering new technology and innovative solutions to our members will continue to be an important guidepost for this organization. I want to close by thanking Genex delegates for leadership in this organization. Cooperatives work because members are involved and care about the organization. Genex delegates have demonstrated they will provide their advice and expertise, and make a difference. 

BEEF HORIZONS

S P R I N G 2015

IN THE NEWS

Committed to this Cooperative FROM TH E AN N UAL M E ETI NG By Paul Greene, President, Genex

2014 was a year of many changes for the cooperative. Along with it came a high level of activity for both your board and management. The Genex board of directors faced a number of difficult decisions during the course of the year, and I believe through it we held true to our strategic plan implementing changes that have and will positively affect the long-term position of the cooperative.

Director Bobby Robertson and AgSource Director Annette Trescher represented us at two events in Africa as part of the Cooperative Development Program. These activities help enhance the cooperative’s business and image overseas and allows delegates and directors to better understand how Genex and CRI operate.

Membership Changes

Board members have put considerable time and thought into developing the cooperative’s strategic plan. We utilize our plan extensively in evaluating management and providing a strong guideline when difficult decisions need to be made.

The qualification criteria for Genex membership changed in 2014, as previously recommended by the delegates and approved by your board. The minimum requirement is now $500 of business per year. This resulted in a membership count of 11,902. We followed a three-year transition process informing the membership of this change. Genex membership is also shifting as we gain business in the western and southwestern U.S. The net effect is a continuing change in the geography which makes up our director and delegate areas of representation. Last July the redistricting committee evaluated and determined new membership regions. The results were reported to the Genex board in July and then at fall delegate meetings. The December delegate elections were based on the new regions and districts.

Knowledge is Power

Your cooperative continues to grow and expand its presence. Doing so requires a professional staff and dedicated board. Board education is a continuing priority. Your Genex board members completed 13 half days or 28 classes of continuing education during 2014. This helps us to understand the growing complexities of the business and allows for better board decisions. A strong cooperative is based on an informed and active board and engaged delegates. Therefore, to give more members opportunity to participate in governance, both delegates and alternates were invited to the annual meeting. The extra cost was outweighed by the benefits. g Genex Delegate John Spitzer of Fair Play, South Carolina, (second from right) participated in a collaborative beef conference in Brazil as part of CRI’s USDA emerging markets program grant.

Also building informed delegates and board members is participation in the cooperative’s trade and development projects. Recently delegates Perry Pratt, John Spitzer and Matthew Steiner participated in such projects. Last fall, Genex

S P R I N G 2 015

BEEF HORIZONS

Positioning for the Future

g CRI acquired MOFA Global as a third subsidiary in February 2014.

The acquisition of MOFA Global was clearly a milestone step for CRI and Genex, but it also caused some financial stress. The board instructed management to closely evaluate all business operations and make changes to those not providing a high enough return. This resulted in several business units being closed. Custom semen collection operations in Fort Payne, Alabama, and Baton Rouge, Louisiana, were sold and are now operating under new ownership. Custom had not grown like expected, and we were not able to have enough volume to operate the facilities efficiently. We also closed the Great Lakes Division of Farm Systems and merged its western Wisconsin operations with the Minnesota operations. Again, we were not able to attain a high enough return to continue operations as they were. Finally, our jointly held (with AgSource) business in Jerome, Idaho, was sold. These were not easy decisions but, in the end, were areas that needed to be addressed due to the lack of margins generated. Your board of directors continues to work hard on your behalf. The board’s largest task during 2014 was interviewing and selecting our new Chief Operating Officer (COO). With the MOFA Global acquisition and subsequent decision to split the CRI CEO and Genex COO responsibilities, this presented a task we had not faced for over two decades. We are pleased with our selection of Keith Heikes as COO. In today’s business world, it is not unusual for cooperatives to be disconnected from their membership. In an organization that has nationwide membership remaining connected is not easy, but your board and management are committed to this being a cooperative organization. 

IN THE NEWS

Romuald Retires after 42 Years in Cooperative Finance Larry Romuald, CRI Chief Financial Officer and Senior Vice President of Finance, retired January 30 after dedicating his entire career to cooperative business. “Larry has spent 30 years working for you and has provided the financial leadership for over 20 mergers, acquisitions and global projects,” stated Doug Wilson, CRI CEO, as he announced Romuald’s retirement to cooperative members at the CRI annual meeting. “Larry has brought cutting-edge concepts to CRI. Whether it was his leadership in equity, policy, employee benefits, tax planning or basic financial theory, Larry helped to keep CRI as a pioneer in cooperative circles.” In addition to his executive role at CRI, Larry has been active in several professional organizations. He held leadership positions in the Institute of Management Accountants and the National Society of Accountants for Cooperatives. Larry is also an outside director for AgStar Financial Services, a Farm Credit Association, where he has been named the financial expert. He is chairman of the Farm Credit Foundation and its plan sponsor committee. Prior to joining CRI, he spent 12 years with Morning Glory Dairy cooperative. In his final report to the membership at the cooperative’s recent annual meeting, Larry concluded about his career in agricultural cooperatives, “The best people to work for and with are those involved in the production of food and fiber, the American farmer.” 

Zimmerman, Frost Elected to Genex Board of Directors At the Genex annual meeting, Bill Zimmerman of Foley, Minnesota, and Terry Frost of Roundup, Montana, were elected to the Genex board of directors. “We welcome Bill and Terry to the Genex board,” states Paul Greene, Genex President. “Members of this 13-person board are elected to represent the various geographical areas served by the cooperative. They also represent the variety of dairy and beef operations owned by our members. The diversity among board members allows for balanced input and development of a balanced strategic business plan.” Bill and his wife, Penny, operate One Penny Ranch raising and marketing Charolais, Simmental, Angus, Sim-Angus and Lim-Flex® cattle. In partnership with their sons, they also background calves and feed out cattle at custom feedlots. In their operation, the Zimmermans utilize Genex genetics, chute-side artificial insemination service and custom semen collection services. They also market cattle through Central Livestock Association, a company of Genex. Bill holds master’s degrees in animal breeding and genetics and business administration. Terry and his wife, LaVonne, own Frosty Creek Angus in Roundup, Montana, where they raise 200-head of registered Angus cattle. They incorporate both Genex genetics and chute-side artificial insemination service into their ranch’s breeding program. Terry has experience in cooperative leadership serving on his local electric cooperative board. He is also a member of local and state Angus and stockgrowers associations. Also re-elected to three-year terms on the board were Jon Wayne Danielson, a dairy producer from Cadott, Wisconsin; Harold House, a dairy producer from Nokesville, Virginia; Bobby Robertson, a beef producer from Tahlequah, Oklahoma; and Ronald Totten, a dairy producer from Stafford, New York. Other members of the 2015 Genex board of directors include: Patrick Dugan, Casa Grande, Arizona; Ted Foster, Middlebury, Vermont; Paul Greene, Berlin, New York; Duane Nelson, Winthrop, Minnesota; Kay Olson-Martz, Friendship, Wisconsin; John Ruedinger, Van Dyne, Wisconsin; and Alfred Wanner, Jr., Narvon, Pennsylvania. 

Mellinger to Lead CRI Finance Division Dave Mellinger has been named the CRI Senior Vice President of Finance. Dave has 34 years of service to the cooperative and 38 total years in financial accounting. At CRI, Dave began his career as Finance Director at predecessor Atlantic Breeders. In 1996, he became Vice President of Finance for the original Genex (which was a result of merging Atlantic Breeders, Eastern A.I. and LABC). He went on to become the CRI Financial Analyst and most recently served as the Vice President of Finance for Genex. 

BEEF HORIZONS

S P R I N G 2015

IN THE NEWS

National Western Stock Show Highlights

Independent Contractor Feature It’s not very often someone works a lifetime in one industry. Since 1963, Clarence Schumacher has been providing artificial insemination (A.I.) service; he’s worked with many of the predecessor organizations which today make up Genex.

Clarence (right) was recognized last fall for his years of service. Pictured here with his wife Evonne and Area Marketing Manager Dwain Hould (left).

“Over the years, I’ve seen quite a few changes,” stated Clarence. “The development of synchronization was the most exciting. Synchronization has allowed more people to utilize A.I. and as a result, my customers have incorporated better genetics into their herds.”

TNGL Hopes Design A589 Sired by 1SM00131 WIDE TRACK Reserve Grand Champion Simmental Female Open Show

It’s the combination of people and cattle that has kept Clarence in the A.I. industry all these years. “I spend time with my customers in order to gain their trust,” stated Clarence. “We work together to develop the genetic goals of their operation and communicate regularly. My customers are more than just customers, I consider them friends.” Dwain Hould, Area Marketing Manager, has worked with Clarence for many years. “Clarence has built very strong relationships with his customers,” stated Dwain. “He puts his customers’ needs first, and he makes sure they are provided with genetics to move their herds forward. There are very few ‘Clarence Schumachers’ around that are as dedicated to their customers’ success.” Clarence and his wife, Evonne, have nine children, 22 grandchildren and five great-grandchildren. Genex Independent Contractors offer personalized genetic and reproductive services while striving to improve the profit potential of beef producers throughout their area. They work with purebred and commercial beef producers to develop customized reproductive programs to meet immediate and long-term genetic goals. Watch future issues for a feature on the representative in your area. 

Grand Champion Pen of Three Purebred Simmental Heifers Sired by 1SM00131 WIDE TRACK

GIVE CALVES THE PUSH™ THEY NEED

CALF NUTRITIONAL PASTE

3R’s Angelina 343A ET Sired by 1CH00959 FIRE WATER Grand Champion Charolais Female Junior and Open Show

Utilize this protein and energy packed paste to jumpstart calves following birth or other stress challenges.

SHOP NOW!

profitshop.crinet.com

Push does not replace colostrum. For a colostrum supplement/replacement, see page 19.

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BEEF HORIZONS

TR MS Kay 30A ET Sired by 1CH00959 FIRE WATER Reserve Grand Champion Charolais Female Open Show

INSEMINATION TECHNIQUE CHECKLIST

1. Use a new glove for every insemination. 2. Lubricate the glove with clean, non-toxic lubricant. 3. Speak to the animal to make her aware of your presence. 4. Lubricate the anus with gloved hand. 5. Gently enter the rectum by forming a cone with your fingers. 6. Gently and thoroughly clean the rectum of manure. 7. Check the reproductive tract for any abnormal conditions. 8. Clean manure from the vulva and from the underside of your arm with a paper towel. 9. Place a clean v-spreader in the vulva. 10. Gently and smoothly pass the gun through the vagina to the opening of the cervical canal – the os cervix. 11. Funnel the tip of the gun into the os cervix. 12. Hold the cervix ahead of the gun’s tip and manipulate the cervical folds or “rings” to allow the gun to pass. (Fig. 1) 13. Avoid passing the gun through the cervix if pregnancy is suspected. Note: Pregnancy may be indicated by a “sticky” mucus plug. 14. Determine the length of the cervix and place your index finger at the uterine end of the cervix. 15. Gently move the gun tip forward until you feel it with your finger. 16. Pass the gun tip only as far forward as the uterine body. (Figs. 2 and 3) 17. Be certain the gun tip is not caught in a thin area between cervical rings. (Fig. 4) 18. Concentrate on accurate semen placement. NO DAYDREAMING!! 19. Firmly hold the cervix. 20. Hold the shoulder of the gun between your ring and middle fingers. Place your right fingers against your left arm to insure that the gun is not pulled back, into the cervix, during semen deposit. 21. Deposit the semen into the uterine body; slowly (5 secs.) push the plunger into the straw gun. 22. If the animal moves, STOP! Wait until movement stops, check positioning, and continue the deposit. 23. Gently remove the gun and check for abnormal discharge after a complete semen deposit. 24. Remove the V-spreader from the vulva. 25. Record when, and to what sire, the animal was bred.

Fig. 1: Manipulate the cervical folds to allow the gun to pass into the cervix.

Fig. 2: Correct location of the gun tip for deposit.

Fig. 3: Tip of gun is too deep!

Cut out for handy reference

Blood on gloves? BE GENTLE! Proper placement? CONCENTRATE Spending no more than 1-3 minutes on most cows? THIS COMES WITH EXPERIENCE Are most repeat service cows showing abnormal discharges? SANITATION IS KEY!

Fig. 4: Don’t deposit in a thin area between cervical rings.

BEEF HORIZONS

S P R I N G 2015

Genex Launches PregCheck™ Fertility Ranking By Brad Johnson, Beef Product Development Manager, Genex

PregCheck ntage ™

The Genex Fertility Ad

Beef sire fertility data has always been high on the wish list of Genex members, customers and sales representatives, yet has proven highly elusive. That is, until now. Genex is pleased to launch PregCheck, the first sire fertility evaluation in the beef industry.

veterinarian pregnancy tests cows at 30 to 40 days postbreeding and reconfirms at 60 to 80 days. Pregnancy results are entered in the farm’s computer software and ultimately this data becomes part of the Genex fertility evaluation is analyzed approximately every 90 days.

The historical method to evaluate semen fertility was for a trained veterinarian or lab technician to check semen with a microscope for percent live sperm cells, motility and morphology. In fact, every collection of semen produced by Genex is evaluated multiple times in the lab before it’s approved for use in the marketplace. Lab analysis is very effective in ensuring semen has been properly processed, frozen and handled. However, lab analysis of bull semen only tells part of the story. The semen of two different bulls may look very similar under the microscope, yet perform very differently when used in cows. A far better method is to let the cows tell us which bull’s semen is most fertile, and that’s what PregCheck does.

The evaluation model is the same model used for so many years for dairy sires, except set to a beef base, meaning beef sires are compared against other beef sires. Many variables are statistically accounted for in the model; these include: technician, herd effect, age of cow, milk production levels, number of previous breedings and many others. This highly sophisticated genetic evaluation model, along with accurate on-farm data, results in PregCheck data that is extremely sound and reliable. It should be noted that PregCheck is not an EPD, but can be read and utilized similarly to an EPD or a performance ratio. See below for information on how to interpret PregCheck data.

The dairy industry has had sire conception rate evaluations for decades. Routine pregnancy checks, standard farm management software, high artificial insemination (A.I.) use and lack of natural service sires allows modern dairies to capture large amounts of highly accurate breeding data that’s difficult to obtain from beef ranches. Recently Genex has worked with several large dairies to generate PregCheck rankings for beef sires. Beef semen is used on the dairy, a

how to use

In some herds, focusing heavily on maximizing the number of early born, A.I. sired calves is imperative. Using high ranking PregCheck sires from Genex will help do so, versus using unproven young sires or sires with unknown fertility. Using proven, high-ranking PregCheck sires from Genex is a great way to stack the deck in your favor! For most situations, PregCheck will become a part of the A.I. sire selection criteria, but should not be the only criteria. Using PregCheck proven sires will allow the ranch to achieve more

PregCheck:

0 , meaning a value of 10 em st sy se ba 0 10 a to t e PregCheck is se then equivalent to a on is e nc re ffe di t in po e is average. Ever y on re A has n rate. For example, if Si tio ep nc co in e nc re ffe di percent re A is s a PregCheck of 100, Si ha B re Si d an 2 10 of k re B. a PregChec conception rate than Si in er gh hi t en rc pe o tw predicted to be

S P R I N G 2 015

BEEF HORIZONS

d data fertility ranking model an e sir ef be a ce du tro in stry to men Genex is first in the indu dividual sire’s frozen se in an of n io at alu ev an ur Check is lp maximize fertility in yo collection process. Preg he to es sir k ec Ch eg Pr k these proven ssed the test! PregChec pa conception rate. Look to ve ha es sir k ec Ch eg assured, these Pr ies. breeding program. Rest ofits through Pregnanc Pr te ea cr to u yo r fo y w wa fertility rankings are a ne PregCheck Reliability 1AN01117 THUNDER

102

92%

pregnancies to A.I., thus reducing labor at calving by tightening the calving window, weaning older heavier calves and making genetic progress at a more rapid rate. Like A.I. sires with proven EPDs for calving ease or growth traits, a sire with a PregCheck ranking will help reduce risk versus the unknown.

1AN01131 BISMARCK

92%

1AN01170 CHISUM

100

79%

1AN01190 RESUME

81%

1AN01195 IMPRINT

103

79%

PregCheck is an evaluation of the bull’s frozen semen conception rates, not natural service capabilities of his sons or fertility level of his daughters.

1AN01202 LONG DISTANCE

100

80%

1AN01212 SETTLER

70%

1AN01214 WALKER

104

94%

1AN01215 IRISH

81%

1AN01217 IN SURE

81%

1AN01222 PRIORITY

100

72%

1AN01230 EXCITEMENT

79%

1AN01237 ANGUS VALLEY

77%

1AN01240 EFFECTIVE

100

87%

1AN01242 FULL POWER

101

82%

1AN01247 DILLON

90%

1AN01249 SOLUTION

84%

1AN01265 GOLD RUSH

95%

1AN01274 VANGUARD

103

76%

1AN01275 PROSPER

100

70%

1AN01278 DOUBLE VISION

72%

1AN01299 FORTITUDE

73%

1AN01313 INSIGHT

73%

1SM00059 LUCKY DICE

101

86%

1SM00114 TUITION

105

83%

1SM00121 UPRADE

106

96%

1SM00125 GRADUATE

101

91%

1SM00126 TOP GRADE

107

91%

While one goal is certainly to find the extremely high fertility bulls, PregCheck arguably offers greater value as a culling tool. Genex has already removed bulls from the lineup due to poor PregCheck evaluations, and will continue to do so as data is available on more bulls. While this decision has sent some genetically solid bulls back to the breeding pasture, rest assured Genex is committed to providing the most fertile semen in the industry. This dedication to high fertility allows Genex members, customers and sales representatives to use Genex beef sires with greater confidence, knowing these bulls have not only met the traditional laboratory evaluation but also passed the test on the farm/ranch. At right, PregCheck rankings as of March 4, 2015. Continue to check the Genex website for more data throughout the year. 

Below Average

ABOVE Average

104 103 102 101 s 100 A 99 98 97 96

PregCheck rankings as of 3/4/15

To learn more about PregCheck visit Vn http://bit.ly/BeefPregCheckVideo

BEEF HORIZONS

S P R I N G 2015

HAVE THE WINNER’S CIRCLE IN YOUR SIGHTS? SIMME N TA L

Genex is pleased to offer a great selection of club calf sires to complement our main lineup. The new Hard Whiskey son, All That Matters, and proven calving ease I-80 son, Daddy’s Money, should sire show winners, then come home and work in the pasture when the show days are over. If you are looking to make show stopping percentage Simmentals, we have you covered with Bandwagon, Combustible and Whizard. On the Hereford front, Custom Made has the look and design you want in a crossbred, yet he puts it all together in a polled purebred package. This lineup of bulls will put you in the winner’s circle.

179SM00138 CSCX

BANDWAGON 513A

Reg. No. 2757819 TJSC Optimus Prime 12W x HTP SVF In Dew Time

Polled/Scurred

Bandwagon’s look and style run deep, with the power and pedigree to take you to the top. CED BW WW YW

MCE

7.1 2.0 63.487.5 7.7 .26 .34 .29 .31 .20

DOC

REA

API

9.3 24.5 -0.14 0.12 -0.009 0.54 104.5 61.6 .11 .26 .17 .17 .13 .22

179SM00123 FBF1

COMBUSTIBLE

Reg. No. 2588018 SVF Steel Force S701 x WLE BS Benchmark

Homozygous Black, Homozygous Polled

Combustible is the perfect size with a big foot and real world functionality. CED BW WW YW

MCE

5.9 2.6 53.782.9 8.7 .53 .77 .67 .57 .31

49SM01900 GCC

DOC

REA

API

4.3 23.1 -0.29 0.07 -0.040 0.80 115.3 59.0 .31 .47 .21 .18 .22 .16

WHIZARD 125W

Reg. No. 2511023 Polled, 1/2 Simmental, 1/4 Angus, 1/4 Maine-Anjou SVF Steel Force S701 x Chill Factor Whizard is the perfect blend of Steel Force with the dam of Cerveza that offers power, volume, eye appeal and excellent maternal traits. CED BW WW YW

MCE

M A INE-A N JOU

7.2 0.0 58.080.7 6.3 .55 .74 .60 .56 .36

49MA02000

DOC

REA

API

6.3 17.3 -0.16 0.06 -0.029 0.41 96.6 .37 .46 .19 .15 .19 .13

DADDY’S MONEY

Reg. No. 427013 GOET I80 x HAA Wisdom 505S

57.3

THF, PHAF, Polled, 3/4 Maine-Anjou

Daddy’s Money is a stout, moderate, low birth weight sire that’s making a name for himself as a calving ease deluxe.

49MA02078

ALL THAT MATTERS

Reg. No. 452463 Hard Whiskey x Special Edition

THF, PHAF, Purebred Maine-Anjou

HE R E F OR D

A deep, wide-based sire with loads of rib shape and dimension. All That Matters is structurally sound and smooth on the move.

49HP03050 SULL TCC MR

CUSTOM MADE 340 ET

Reg. No. P43457417 CRR About Time 743 x Ankonian Midas 72 Custom Made’s sire, dam and full sister are all Denver Champions. He has the look and design you want in a crossbred sire yet combines it all in a purebred Polled Hereford package. CED BW WW YW

2.0 3.1 53 85 P .21 .20 .20

MILK CETM

25 .18

FAT

REA

MARB $CHB

10%

20%

1.4 -0.047 0.71 0.00 P .16 .17 .16

BEEF HORIZONS

S P R I N G 2015

2015 SPRING BEEF SPECIAL

Reg# 16983331

1AN01337 INNOVATION

$ 22 Now

$ 18

Reg# 15109865

1AN01131 BISMARCK

Reg# 16134394

1AN01224 CEDAR RIDGE

$ 20 Now

$ 17

$ 20 Now

$ 17

$ 20

Reg# 17065105

1AN01240 EFFECTIVE

Reg# 17302340

1AN01303 BALANCE

$ 25 Now

$ 20 Now

$ 17

Reg# 16858775

1AN01226 UPROAR

$ 22 Now

$ 18

Reg# 16796888

1AN01249 SOLUTION 14

S P R I N G 2 015

BEEF HORIZONS

$ 20 Now

$ 17

Reg# 1368793

1AR00936 CONQUEROR

$ 20 Now

$ 17

Reg# 1506922

1AR00950 NEW DIRECTION

Reg# 43092364

1HH00109 SENSATION

$ 25 Now

$ 20

$ 25 Now

Reg# P43182570

1HP00839 PROSPECTOR

$ 20 Now

Reg# 2548143

1SM00125 GRADUATE

$ 18 Now

$ 15

$ 22

$ 17

Reg# 2670825

1SM00142 REVENUE

$ 25 Now

$ 20

Special prices can be combined with Volume Special. Utilize with the John Deere Financial beef deferral program offering 180 days with no interest and no payments. Contact your Genex representative or visit profitshop.crinet.com for current availability.

BEEF HORIZONS

S P R I N G 2015

FEATURE SIRES This spring we’re featuring some newer sires to the Genex beef lineup. These sires exemplify the Genex philosophy of combining “Cow Sense and Science” and will be the next influential sires in the industry. Don’t miss out on an opportunity to use these genetics in your herd, contact your local Genex representative today.

1AN01337 INNOVATION

CED BW WW YW DOC MILK MARB 8 .53

1.7 .75

88 135 24 .64 .42 .34

24 0.61 0.79 76.60 104.27 .25 .59 .54

Reg. No. 16983331 | Connealy Impression x S A V Final Answer 0035

The epitome of Cow Sense and Science. Innovation ranks near the top for almost every economically relevant trait. His dam and grandam have earned stellar production records in a real world environment, proving to have longevity. His fault-free package allows for use in a variety of breeding programs.

1AN01299 Fortitude

CED BW WW YW DOC MILK MARB 12 -1.1 61 117 29 .63 .77 .66 .54 .53

27 0.66 0.93 56.19 128.75 .24 .45 .38

Reg. No. 17418539 | GAR-EGL Protege x SydGen C C & 7

Fortitude is making a name for himself as a true performance and carcass sire. He has over 70 calves in 8 herds with a perfect 1.0 calving ease score, and over 100 calves turned in at a 96 birth weight ratio and 102 yearling weight ratio! Progeny are long spined, big bodied, stout made, attractive performance cattle that are born light and perform all the way to the rail.

1AN01303 Balance

CED BW WW YW DOC MILK MARB 17 -2.3 56 .46 .55 .42

95 .39

14 .41

26 0.60 1.15 55.69 109.03 .19 .43 .35

Reg. No. 17302340 | Connealy Confidence 0100 x Connealy Consensus

When searching for a Connealy Confidence son, Balance quickly surfaces as a superbly numbered, calving ease bull. His first calves appear to be big hipped, soft-sided and stand on a very nice foot.

1AN01312 Download

CED BW WW YW DOC MILK MARB 8 .39

2.1 .49

65 114 16 .37 .38 .40

27 1.52 0.63 50.25 141.67 .17 .35 .30

Reg. No. 17314910 | Baldridge Waylon W34 x S S Objective T510 0T26

Download offers the same qualities as his sire, but with more calving ease. The Download sons have been very popular this spring because of their consistent, big bodied, big hipped phenotype. This $B leader adds doability and muscle shape to his calves while leaving superior replacement females. Angus EPDs as of 2/27/15

S P R I N G 2 015

BEEF HORIZONS

FEATURE SIRES

1AN01298 Sub-Zero

CED BW WW YW DOC MILK MARB 18 -2.6 66 114 6 .51 .62 .53 .36 .40

27 0.19 0.58 70.41 63.94 .20 .41 .31

Reg. No. 17379591 | Connealy Capitalist 028 x B C Matrix 4132

When viewing calves at Penrhos Farms, a Genex progeny test herd, the Sub-Zero calves were standouts. They were small at birth and are well on their way to being above average for performance; you could see the extra muscle and eye appeal. This might be the best of Connealy Capitalist’s phenotype in a calving ease package.

1AN01226 Uproar

CED BW WW YW DOC MILK MARB 5 .55

1.4 .77

68 123 27 .67 .55 .45

25 0.72 0.69 59.43 119.85 .27 .46 .39

Reg. No. 16858775 | Sitz Upward 307R x Connealy Dateline

Uproar is bred for more moderation of growth and milk than his breed-leading sire. He sires so much thickness, volume and structural correctness with very moderate birth weights. Use Uproar for the best of Upward, without the maximum milk and growth EPDs.

1AN01279 Tombstone 050

CED BW WW YW DOC MILK MARB RE -1 1.3 83 139 18 .68 .85 .82 .75 .61

33 0.48 0.57 75.78 107.32 .48 .49 .44

Reg. No. 16644975 | Sitz Upward 307R x Sitz Alliance 6595

The first progeny data is outstanding (Ratios: BW 100, WW 103, YW 103) on over 500 head! “Tombstone stamps his progeny with his excellent phenotype. The calves are early standouts, with a good pattern, thickness and noticeable early performance. Their eye appeal and thickness allow him to be mated on cows with calving ease pedigrees.”

– Clint Sexson, Double M Ranch, Echo, Oregon, Genex progeny test herd

1AN01300 Investment

CED BW WW YW DOC MILK MARB 9 .63

0.9 .81

75 143 26 .72 .60 .49

34 0.48 0.78 71.14 103.66 .26 .45 .40

Reg. No. 17179119 | Connealy Final Product x Sitz Upward 307R

The first progeny data looks extremely promising (Ratios: BW 99, WW 102, YW 104), and his sons are the standout sire group at Sitz Angus and Genex progeny test herds. “My Investment calves look to have great growth, style and mass. I know there will be multiple heifers retained to breed! The steers appear to have the right dimensions to feed out very well.”

– Josh Kamps, Pleasant View Farms, Belmont, Wisconsin, Genex progeny test herd

1AN01302 Western Cut

CED BW WW YW DOC MILK MARB 10 .50

0.4 .61

65 119 21 .48 .38 .40

24 0.62 0.96 65.65 105.71 .23 .43 .34

Reg. No. 17304232 | D R Sierra Cut 7404 x S A V Bismarck 5682

Our pick of the 2013 Connealy offering; he is sired by the No. 1 $W Genex sire, Sierra Cut, out of a productive Bismarck daughter that is also the dam of Connealy Black Granite. Western Cut writes a no hole EPD profile, but his greatest strength is the added foot size, muscle expression and performance he transmits. Angus EPDs as of 2/27/15

BEEF HORIZONS

S P R I N G 2015

FEATURE SIRES 1HP00839 Prospector

CED BW WW YW MILK REA MARB $BMI $CHB 5.9 1.0 .37 .71

60 102 23 0.14 0.17 .54 .49 .23 .30 .25

Reg. No. P43182570 | Huth Prospector K085 x FTF Bombardier 309N

“Prospector was brought to Topp Herefords to add another low birth, short gestation calving ease bull to the lineup. Prospector progeny were born easy, but the exciting piece to the puzzle was the amazing growth of his progeny. His progeny are most definitely as potent as any outside sire ever brought into the Topp Herefords program.”

– Ryan Topp, Topp Herefords, Grace City, North Dakota

1AR00950 New Direction

GM CED BW WW YW MILK MARB REA

192 53

13 -0.5 75 126 .32 .47 .36 .34

30 .22

0.51 0.19 .20 .19

Reg. No. 1506922 | Andras In Focus B152 x Morgans Direction 111 9901

New Direction progeny are born small and easily, with very good early calf vigor. Look for New Direction to be a go-to bull in the Genex calving ease lineup for years to come.

1SM00142 Revenue

BW WW

MM DOC

REA

API

12.3 1.0 69.7 104.2 20.7 11.1 0.49 0.74 149.6 77.9 .36 .43 .38 .39 .27 .14 .39 .29

Reg. No. 2670825 | IR Expedition W413 x KS Baxter L791

He is a unique option for Dream On, Shear Force or Upgrade pedigrees that’s homozygous polled, homozygous black. Revenue is extremely sound footed, with low birth weight and the in-demand blaze face.

1SM00131 Wide Track

BW WW

MM DOC

REA

API

7.6 3.8 74.2 113.1 21.1 10.0 0.19 0.86 125.9 72.5 .52 .83 .76 .69 .27 .40 .39 .29

Reg. No. 2588250 | 3C W/C Right Track W9462 x PVF-SSH 1L10 Liberty

The stout, homozygous black bull that has risen to the top of the breed for performance and eye appeal. Wide Track had an outstanding National Western Stock Show; the Champion Pen of Three contained two Wide Track daughters and the Grand Champion Simmental heifer was sired by Wide Track.

S P R I N G 2 015

BEEF HORIZONS

APPLY FOR THE CRI COLLEGIATE SCHOLARSHIP Through the CRI Collegiate Scholarship program, the cooperative will serve as a financial resource for youth attending a four year college/university or two year technical college. CRI is providing a minimum of four $750 scholarships annually with the goal of empowering youth to pursue careers in agriculture. Applicants must be attending a college, university or technical college in the fall of 2015 and be pursuing a degree in an agricultural field. In addition, applicants must be affiliated with a member of a CRI cooperative subsidiary (AgSource or Genex) by having an active role on the member’s dairy or ranch. For full eligibility information and the scholarship application, visit http://bit.ly/CRIscholarship. Deadline to apply is March 31, 2015. 

Coming Soon...

Genesis® Colostrum Replacer and Supplement because getting your calves off to a healthy start matters. Genesis 50 Formulated at the

Genesis 150 with

Formulated at the

50 g of globulin protein

150 g of globulin protein

metabolically active fatty acids

research proven technology

easy to mix and feed

Perfect Udder® is a registered trademark of Dairy Tech, Inc., Severance, CO 80546

Genesis Multi Colostrum Replacer & Supplement

easy to mix and feed

with

COLOSTRUM REPLACER

NET WT 167 G (0.37 LB) Perfect Udder® is a registered trademark of Dairy Tech, Inc., Severance, CO 80546

• Feed in addition to maternal colostrum • Helps ensure calf receives globulin protein and other nutrients essential to calf nutrition and growth

NET WT 500 G (1.1 LB)

• Feed in place of maternal colostrum or when colostrum is unavailable • Administer within 2 hours of birth • Provides everything the newborn calf needs in just one feeding • Second feeding can be colostrum, milk or milk replacer

• Feed as a supplement to or a replacer of maternal colostrum • Offered in a 13.2 lb. pail with measuring cup

Genesis 50 and 150 Offered in Perfect Udder® Package Made with producers in mind.

The Perfect Udder package is a clean, safe and easy method of feeding that reduces the risk of contamination. No more running around trying to find a bottle and colostrum or worrying about cross-contamination. Just add water to the fill line, shake for 30 seconds, and screw on a tube or nipple to feed the calf. Once the colostrum is administered, simply throw the package away.

Perfect Udder is a registered trademark of Dairy Tech, Inc. Genesis® is a trademark of Provimi North America, Inc.

Genex

Cooperative, Inc. A Subsidiary of Cooperative Resources International

Superior and Genex...

the Plan is Simple

Genex will assist large herd producers market their cattle through Superior and in turn, Superior will assist Genex service large herd A.I. producers. Plan today for marketing tomorrow. When making breeding decisions this spring, think about the future marketability of these animals. Superior Livestock is one of the largest and most progressive marketing arms in the industry. Sellers have the opportunity to market cattle to a broader nationwide buyer base, as each lot is filmed in its current domestic location and uploaded to Superior’s website.

MARK YOUR

2O15 CALENDARS

Watch for Genex Influence Bred Heifers to sell on these Superior Select Auctions. Contact your local Genex or Superior representative to consign cattle to any of these sales.

• OCTOBER 22 • NOVEMBER 19 • DECEMBER 17

Genex is dedicated to providing high quality semen, progressive genetics and professional service. Genex is the source for helping you develop a successful artificial insemination (A.I.) program. By focusing on what we each do well and working together, we have the opportunity to help you enhance your profitability. Contact your local Genex or Superior Livestock representative today. 

“In early 2014, Genex spoke to us about their relationship with Superior and we felt that was an investment in relationships we wanted to make. We’ve participated in the Superior Select Female sale and firmly believe value-added programs are where it’s at. This relationship takes us to a level of profitability and service to our customers that exceeds what we can do ourselves.”

— Jim Lerwick, LT Premium, Albin, Wyoming

S P R I N G 2 015

BEEF HORIZONS

Superior Livestock Auction blazes the airwave of Rural-TV which was founded on serving rural American and providing farmers and ranchers across the country a channel solely dedicated to their way of life. Today, Rural-TV broadcast can be found on Dish Network Channel 232 and various other cable providers. For more information on Superior Livestock Auction visit www.SuperiorLivestock.com.

Genex chute-side service is a convenient and cost effective tool to improve genetics and profitability. We have the manpower and equipment to tailor our chute-side service to any operation, anywhere.

“During A.I. season my crew is busy branding calves and turning cattle out. My crew doesn’t have time to spare, so they get the cattle close to the corrals and Genex takes it from there. My confidence level in the whole Genex team is very high.”

“Having never used A.I. before, people always talked about how stressful it is to move cattle through the chute system possibly three to four times. That wasn’t the case though with Genex. Through the use of their portable corral and breeding barn they created a low-stress environment where I actually believe it made my heifers calmer.” — Russ Fields, Fields Livestock, Castro Valley, California

— Casey Thomas, GI Ranch, Paulina, Oregon

“I have complete faith in the Genex team coming in, taking over the breeding program and doing it in a very professional manner. It didn’t take long for me to realize that these people really know what they are doing. They are my kind of people, where hard work doesn’t bother them and doing it the correct way is a must.” — Bill Hall, Ellison Ranching Company, Tuscarora, Nevada

NEW ACQUISITIONS Genex is excited to introduce these sires into the lineup. These sires represent the next generation of leaders in their respective breeds. Contact your Genex representative during the spring 2015 breeding season for updates on semen availability. 1AN01353 S A V

REGARD 4863

1AN01348 KG

Reg. No. 17923520

I-2 .05

3.3 .40

SCR

25%

HPG

CEM MILK

74 115 1.24 I+5.0 I+3 .33 .33 .41 .05 .05

$EN

10%

1AN01349 BALDRIDGE

MARB

30 -33.14 61 .17 .17

0.06 .23

Connealy Consensus 7229 Connealy Judgment Entrine of Conanga 9876

B C C Bushwacker 41-93 S A V Blackcap May 5530 S A V May 7238

Sitz Wisdom 481T KG Miss Magic 1443 KG Miss Magic 3528

0.73 .23

FAT

0.001 .20

15%

10%

A double-digit calving ease, 7229-influenced bull with tremendous rib shape, base width, muscle expression and performance. $B

CED

SCR

HPG

15%

10%

15%

57.28 66.19 11.82 106.54

BREAKTHROUGH A091

13 -1.6 69 114 1.66 14.4 .37 .43 .33 .35 .46 .13

1AN01357 S A V

Reg. No. 17822045

10% 15% 15%

SCR

HPG

CEM

25%

10%

14 -1.3 61 108 1.07 12.9 .35 .42 .31 .34 .46 .12

1AN01352 MOHNEN

13 .07

MILK

$EN

MARB

20%

25 -17.14 42 .14 .17

0.98 .31

BEDROCK 1244

-5 .28

4.3 .35

73 120 1.75 13.0 2 .28 .31 .47 .13 .08

SCR

HPG CEM MILK

32 -37.83 .15

$EN

25%

38 .17

10 .09

25%

MARB

0.65 .31

0.55 .23

FAT

15%

Reg. No. 17921479

Styles Upgrade J59 Baldridge Ever Entense X331 BaldridgeEvereldaEntenseP805

Rito 707 of Ideal 3407 7075 S A V Emblynette 1409 S A V Emblynette 1181

FAT

0.57 .24

Instinct represents the best of the International sons with the muscle and power to become a breed changer.

10%

-0.001 54.19 65.22 46.19 124.13 .29

CED

-3 .22

3.8 .35

SCR

10%

73 123 1.71 .26 .25 .36

HPG

CEM

2 .08

MILK

$EN

29 -39.31 .12

15%

54 .10

MARB

FAT

25%

0.11 0.52 0.092 45.82 80.40 .17 .17 .14

ALTITUDE 3114

0.05 90.70

Reg. No. 17877778

Mohnen Density 730 Mohnen South Dakota 402 Mohnen Jilt 539

Connealy Consensus 7229 Connealy Comrade 1385 Happy Gee of Conanga 919

S A V Final Answer 0035 Mohnen Jilt 1709 Mohnen Jilt 1283

S A V 004 Density 4336 MA Beauty 0156 M A Lucys Traveler 9859

0.50 .23

FAT

0.033 .29

15%

10%

0.048 72.06 60.25 33.20 94.52 .28

25%

INSTINCT 4258

Reg. No. 17845166

0.49 .31

$EN

33 -28.36 36 .15 .17

1AN01355 McCONNELL

MARB

MILK

S A V Harvestor 0338 S A V International 2020 S A V Emblynette 5483

A super easy fleshing, stout made South Dakota son backed by a cow family that has produced Wolf Creek, Brushpopper 295 and Bingo. CED

CEM

Baldridge Waylon W34 Baldridge Willie Y34 Baldridge Duchess T69

He is soft made, big middled and very sound with muscle expression. He will add carcass value without sacrificing maternal traits and fleshing ability. CED

Reg. No. 17707279

Rito 707 of Ideal 3407 7075 S A V Resource 1441 S A V Blackcap May 4136

The most powerful Resource son offered in the Schaff Angus Valley 2015 sale and is backed by a phenomenal cow family. CED

JUSTIFIED 3023

His low PAP score of 38 makes him an ideal sire for high altitude environments. He holds great potential as a calving ease bull with ideal phenotype and unique pedigree options. $B

52.04 68.72 28.73 94.46

CED

10%

15 -0.8 54 .36 .43 .32

93 .33

SCR

HPG

-0.16 10.3 .37 .14

CEM

MILK

25%

20%

11 .10

$EN

28 -7.70 27 .16 .16

MARB

0.51 .30

0.29 .22

FAT

0.064 .28

59.61 39.12 24.63 73.95 5%

EPDs as of 2/27/15

S P R I N G 2 015

BEEF HORIZONS

ÂŠ2015 CRI

NEW ACQUISITIONS

1AN01356 SCHIEFELBEIN

ALLIED 514

1SM00150 BBS

Reg. No. 17938417

TRUE JUSTICE B10

Reg. No. 2878160 Homozygous Black Homozygous Polled

Sitz Upward 307R Plattemere Weigh Up K360 Barbara of Plattemere 337

RCR Stetson T17 BDV True Grit 11X BDS Ms Lucky Man U1

Schiefelbein Objective 980 Frosty Elba 5152 Frosty In Focus H179

MLC Mr Justice W744 BBS Miss Justice Z7 BBS Miss Max U216

Allied has created excitement because of his big bodied, big hipped and sound structure along with his breed-leading tabulation and quiet attitude. CED

15% 20%

10 .36

0.0 .43

SCR

HPG

CEM MILK

25%

74 126 0.91 12.5 .32 .35 .46 .14

1HP00843 VIN-MAR

11 .10

$EN

MARB

10%

28 -22.65 48 .17 .18

20%

0.97 .32

FAT

0.25 .25

DOWNTOWN 427

0.024 .30

The outcross bull the Simmental breed has been searching for, with outstanding individual performance and a great cow family!

25%

10%

71.73 76.77 37.66 114.93

CED

MCE

MWW

15%

20%

1SM00151 LRS

Reg. No. P43507479

2.0 3.0 .14 .45

YW MILK M & G CETM MCW UDDR TEAT

62 103 33 .35 .35 .13

10% 10%

1.9 .10

15% 25%

1HP00844 TH 512X145Y

108 1.32 1.24 1.3 .32 P P .18

FAT

0.04 .18

-0.052 .18

ELEVATE 213B

REA

SHR

API

10%

1.09 -0.53 142.6 82.1 .16 .09

Reg. No. 2842534

SHF Wonder M326 W18 ET NJW 73S W18 Hometown 10Y ET NJW P606 72N Daydream 73S

Hooks Taurus 24T Hook’s Yellowstone 97Y Hooks Sheyenne 77S

CRR 4037 Original 766 Vin-Mar Mallory 026 Vin-Mar Mallory 850

TNT Dual Focus T249 LRS Ms Dual Focus 213Z LRS Ms Dew Time 971W

REA

MARB

$BMI

15%

KLONDIKE 505B ET

-0.33 .17

Homozygous Black Homozygous Polled

0.031 0.63 .21 .22

10%

46.9 .28

Homozygous Polled

Downtown is a moderate framed, three dimensional powerhouse that is super sound with a great attitude and flawless structure. CED

STAY DOC

15.4 -0.2 84.6 130.6 12.9 26.8 69.1 22.6 9.6 .18 .34 .30 .34 .15 .15 .19 .09 .15

0.34 .18

$CEZ

$BII

$CHB

25%

Elevate is a purebred calving ease bull with added stoutness and shape. He ranks in the top 3% of the breed for both the API and TI indexes and offers tremendous mating flexibility. CED

10% 15%

MCE

MWW

14.8 -1.0 72.8 116.8 11.0 22.7 59.1 .25 .43 .38 .42 .16 .17 .23

STAY DOC

9.9 .10

20%

1SM00152 HOOK`S

Reg. No. P43465340

38.0 .34

-0.21 .23

15%

0.39 .38

-0.013 .20

BLUEPRINT 13B

REA

SHR

0.88 -0.44 .28 .21 20%

API

153

80.8

Reg. No. 2854468 Homozygous Black Homozygous Polled 3/4 Simmental, 1/4 Angus

Huth Prospector K085 FTF Prospector 145Y FTF Chick A Boom 7227T

GW Premium Beef 021TS GW-WBF Substance 820Y GW Miss Maternal 558P

DRF JWR Prince Victor 71I TH 122 71I Dominette 512X ET KBCR 19D Dominette 122

TNT Dual Focus T249 Hook’s Xponential 20X Hook’s Ultimo 14U

Proven Genex pedigree - Prospector son out of a full sister to Victor 719T, offering a unique combination of phenotype, cow family and outstanding performance. CED

4.9 0.0 .21 .35

YW MILK M & G CETM MCW UDDR TEAT

63 100 26 .25 .28 .15

10% 10% 10% 10% 25%

10%

0.7 .18

92 .29

1.19 1.2 P P

1.1 .16 20%

FAT

REA

0.044 0.31 .19 .21

MARB

$BMI

$CEZ

20%

0.18 .16

$BII

Blueprint possesses a powerful phenotype with the potential to be a calving ease sire. $CHB

10%

CED

MCE

10% 25% 20%

10%

20%

MWW

15.6 -1.0 69.0 116.4 10.6 18.7 53.2 .26 .44 .39 .43 .16 .18 .24

STAY DOC

15.5 38.1 .17 .35 2%

15%

-0.22 .26

0.72 .39 10%

BEEF HORIZONS

REA

SHR

API

15%

-0.027 0.82 -0.63 169.8 86.9 .24 .31 .21

S P R I N G 2015

Genex Cooperative, Inc.

PRSRT STD US POSTAGE PAID MERRILL, WI 54452 PERMIT NO 24

P.O. Box 469 Shawano, WI 54166

CHANGE SERVICE REQUESTED

T HE PEOPLE DELI V ERING E X CELLENCE W I T H IN T EGRI T Y A ND PASSION

Product of the U.S.A.

B-09083-15