Genex Dairy HORIZONS by GENEX

APRIL 2016 PROOF REP ORT | ACHIE V ING FA STER LIFE TIME PRODUCTION | AWARD-WINNING REPRO

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Genex

Cooperative, Inc. A Subsidiary of Cooperative Resources International

IDEAL FROM ONE generation

Co-op Robust Galina 6447, VG-85 Dam of GAGE, GUINESS & GENIUS

THE NEXT

1HO12800

GAGE

1HO12782

T ROY X ROBUS T X JEE V E S

GUINESS

1HO11665

T ROY X ROBUS T X JEE V E S

+1041 ICC$

GENIUS

MON T ROSS X ROBUS T X JEE V E S

+1000 ICC$

+992 ICC$

“If I were breeding cows, this is definitely the index I would be using. I like your objectives of improving body condition, reducing stature, improving feed efficiency, reducing SCS, improving reproductive and calving performance, etc. I agree 110% with all of the innovations you have built into this index.”

Dr. George E. Shook, Professor Emeritus, Dairy Science Department, UW-Madison

CDCB/4-16, HA-USA/4-16, IB-M/USA/4-16, HA-M/USA/4-16, CDN/4-16, Genex/4-16

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HORIZONS April 2016 Vol. 22/No. 1

Published three times a year for dairy producers in the U.S. |

ADDRESS CORRESPONDENCE Genex Cooperative, Inc.

P.O. Box 469, Shawano, WI 54166 info@crinet.com 888.333.1783 www.crinet.com

CANADA – Genex Cooperative, Inc.

291 Woodlawn Rd W Unit 4C, Guelph, Ontario N1H 7L6 genexcanada@crinet.com 888.354.4622 Publication Number 40022882

BOARD OF DIRECTORS Paul Greene, President

k On the Cover: Genex has awarded its fifth annual Excellence in Reproduction & Genetics awards. Earning the Platinum award in the >2,000 cow category is the team at Galeton Dairy in Galeton, Colorado.

Berlin, N.Y., 518.658.2419

John Ruedinger, 1st Vice President Van Dyne, Wis., 920.922.9899

Bobby Robertson, 2nd Vice President Tahlequah, Okla., 918.822.0020

Ronald Totten, Secretary Stafford, N.Y., 585.344.0758

Jon Wayne Danielson Cadott, Wis., 715.289.3860

Patrick Dugan Casa Grande, Ariz., 520.251.6455

Terry Frost Roundup, Mont., 406.323.3415

Lamar Gockley Mohnton, Penn., 717.283.5586

Harold House Nokesville, Va., 571.722.3356

Kay Olson-Martz Friendship, Wis., 608.564.7359

Jody Schaap Woodstock, Minn., 507.215.2257

Daniel Tetreault Champlain, N.Y., 518.298.8690

Bill Zimmerman

CONTENTS

In the News 4 | My Report to the Membership 8 | Genex Cooperative Delegates Elect Directors 10 | Genex Adds New Sires for the Jersey Generation 12 | 19 New Sires Featuring Elite Genetic Rank & Exciting Diversity

Grassroots 6 | Membership that Means Something Genetically Speaking 13 | The Life Cycle of the Ideal Commercial Cow 14 | Lifetime Production Achieved Faster with ICC$ Selection

Foley, Minn., 320.355.2191

HORIZONS STAFF

Jenny L. Hanson, Editor, jlhanson@crinet.com Andy Graf, Graphic Designer

REPRINTS

Material may not be reproduced in any fashion without Genex Cooperative, Inc.’s permission. Cooperative Resources International, their member cooperatives, agents or employees, cannot and do not guarantee the conception rate, quality or productivity to be obtained in connection with the use of their products or recommended techniques. THEY MAKE NO WARRANTIES OF ANY KIND WHATSOEVER EXPRESSED OR IMPLIED WHICH EXTENDS BEYOND THE DESCRIPTION OF THE PRODUCTS AND HEREBY DISCLAIM ALL WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. In the unlikely event that any of the products shall be proven to be defective, damages resulting from their use shall be limited to their purchase price.

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GenexCooperativeInc

MISSION: CRI is the global leader delivering excellence, innovation and value to members and customers as a strong cooperative.

CRInetsupport.blogspot.com

STATEMENT OF PURPOSE: Genex is the trusted provider of world-class animal genetics, progressive reproductive solutions, value-added products and innovative services to members and customers. H O R I Z O N S

TA I NB LT EH EO FN E CW O N S T E N T S

MY REPORT

TO THE MEMBERSHIP FROM THE ANNUAL MEETING

By: Keith Heikes // Chief Operating Officer, Genex

H O R I Z O N S

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year ago, we talked about the difficult financial year that Genex just finished. We reviewed a number of operational changes that had happened or were underway to correct some of the deficiencies. While not easy, we took the necessary steps to put us in a better profit position. We are pleased to report the changes put in place had the desired effect and Genex had a significant turnaround in its profitability. Our performance in the U.S. market during 2015 was outstanding. Sales reached levels never before attained with dairy GenChoice™ and beef sales leading the way in gains. Resale product sales have had a big effect on sales volume with double-digit growth. Our market share in the U.S. is the highest it has been in over a decade. Staff has worked hard to have the correct structure in place to meet members’ needs, which is not easy given the continually changing demographics of agriculture today and the wide range of producer needs.

For several years we have talked about plans for growth in both Jerseys and beef. In 2015, Jerseys again had a strong year, and they continue to gain momentum in 2016. We have staff in place in both marketing and genetics to continue growing the market. In 2015, Jersey sales for the industry topped 10% of total dairy sales, and I believe they will continue to make gains. As late as 2006, industry Jersey sales were less than 6% of the dairy market, but since then Jerseys have had steady growth.

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good opportunities with other equipment we handle. We have bundled together more of the equipment we sell, like parlors and separator fans, to gain business. In 2016, we are expanding our supply business into South Dakota, as we service many of the milking installations we have recently built there. At Central Livestock Association, the wild swings in livestock prices caused unpredictable market numbers and, coupled with great pasture conditions for most of the marketing area and low cattle numbers, we simply did not have the volume coming through the markets that we needed. Changes in GENESIS have caused us to take a look at the overall production facility needs for the cooperative. We are in the process of developing a long-term plan for housing and production needs. Evaluating all of our operations is a multi‑year project and ultimately must align with our sales and marketing needs to fit global demands. During the past year, our beef production sites have undergone some upgrades to allow them to continue serving as semen export facilities. Two-thirds of our beef semen produced is exported, so this step is extremely important for Genex. At our Strafford, Missouri, facility we completed a new isolation and entry barn, and construction of additional laboratory space is currently underway at our Billings, Montana, site. In Mitchell, South Dakota, we will be making some necessary updates later this year. All of these things, plus an investment in staff training and better quality control, have meant we increased production on our beef sires significantly while at the same time increased product quality.

Our performance in the U.S. market during 2015 was outstanding.

Beef sales for the industry again showed over 20% growth. In fact, there has been more growth in beef unit sales than dairy units since 2012. While that might not seem significant at first glance, remember the dairy industry accounts for around 85% of total units. So comparatively, beef growth has been much larger. We have seen growth in our traditional beef markets along with a continuing growth in the beef into dairy markets. Our international sales team also had a record-breaking year in 2015. Markets around the world continue to desire U.S. dairy and beef genetics. The network of owned businesses and distributors is a powerful group and does a great job of marketing Genex semen. There is no question the weak dollar is having an impact on our business. Farm Systems had a strong year for sales after major restructuring in 2014. This segment is now on solid ground for growth in the milking equipment business as well as having

There is no question in my mind one of the major challenges we will face in the future is the ability to have qualified staff working for Genex to help you on your farm or ranch. Hiring, retaining and training talent is one of the key points from the CRI strategic plan. For Genex, finding staff to conduct research, collect and process semen, breed cows, build structures, work the livestock markets, and the many other tasks that go on for the 900+ Genex employees is no easy task. We must do everything we can in the talent recruitment and retention areas. Finally, I want to thank you for being a part of Genex. We have and will continue to highly value the input of our delegates and alternates as we make decisions. Cooperatives work because members are involved and care about the organization. 

H O R I Z O N S

G R A S S R O O T S

K Alexa Kayhart, top left, in attendance at a fall 2015 delegate input meeting.

MEMBERSHIP

THAT MEANS SOMETHING H

ow many times have you bought a product or service and thought, “This product would be so much better if it had ,” or, “That company would be more beneficial if it offered ?” Sometimes, it’s nice to give feedback and input to a company and have it actually mean something. At Genex, we understand the importance of member input and satisfaction, which is why we’re built on grassroots governance. We are a cooperative. Genex members can take an active role in the cooperative by serving as an elected delegate. Delegates and alternates attend two meetings annually – the annual meeting and a fall input meeting – where they meet face-to-face with Genex senior management, review co-op operations, and provide valuable input on co-op and industry topics. For balanced input, Genex seeks delegates that represent various geographic areas as well as a variety of dairy and beef operations. Delegate expenses associated with the meetings are paid by the cooperative. Below, Scott Erthum, beef producer from north central Nebraska, and Alexa Kayhart, dairy producer from Vermont, share their thoughts and experiences as Genex delegates.

replacement heifers. We have been doing that ever since. We started with 21st Century Genetics (a predecessor of Genex) and have been with the co-op since.

Why did you become a delegate?

ALEXA: Honestly, I did it because we needed an individual in our district and had no volunteers. I couldn’t be happier that I was presented with the opportunity and only wonder why I didn’t get involved earlier! I already can’t wait for next year’s meeting. It’s a great opportunity to network and meet farmers from all over the world and simultaneously learn about the wonderful co-op we are a part of!

“

It’s a great opportunity to network and meet farmers from all over the world, and simultaneously learn about the wonderful co‑op we are a part of!

”

Tell us about yourself and your farming operation.

ALEXA: I am a fourth generation dairy farmer in Addison, Vermont, directly on the coast of Lake Champlain. I am 21 years old and finishing up my final year of school at Vermont Tech where I’m studying diversified agriculture and entrepreneurship. My dad and uncle mainly run the farm where we currently milk 800 Holsteins. My plans are to finish up school, travel a little and work with farmers all over the country before I return home to carry on the next generation of Kayhart Brothers Dairy. SCOTT: I am a rancher in the Sandhills region in north central Nebraska. We run over 400 head of commercial black Angus cows in a cow-calf operation. We started utilizing A.I. on the heifers in 1993 and have been impressed with the gains in our

H O R I Z O N S

SCOTT: When I first became aware of the governance of the co-op, I was interested. At the time, I was one of the few beef guys sitting in a room of dairymen (and about 20 years younger). We had to stand up and give a speech as to why we should be elected, and I did. I was surprised when I was elected, and that experience of going to the meeting made me realize it was important to be involved, provide input when asked, and to listen and learn about my cooperative.

G R A S S R O O T S

What are your duties as a delegate?

ALEXA: As a delegate, my main responsibility is to relay information between the board of directors and the folks back home, whether that be the technicians or other farmers. As a delegate we are expected to attend the annual meeting in Minnesota to participate in decision making and elections of new board members. Being an active delegate means learning about the co-op and helping to make decisions when necessary. We also get the opportunity to learn a lot about our co-op as well as positive ways to effectively promote the dairy industry. SCOTT: The duties and responsibilities of a delegate are fairly easy. You attend the meetings and keep an open mind. You ask questions if they are important, and most importantly, you come to represent those members who elected you to this position. As a long time delegate for Nebraska, a lot of people know me. I have brought concerns of my members to the leadership to be addressed.

and answer questions about topics and issues we face. I also like being able to talk to the beef procurement people about new bulls and of course talking to producers from across the country.

What would you tell someone who is considering getting involved in the governance of their co-op?

ALEXA: I couldn’t be any fonder of this opportunity. It’s a wonderful cooperative, and I’ve been so lucky to be a delegate for the past two years. The time commitment is minimal, and if you love to meet and network with other farmers from all over the world, this is a great way to do just that. Give it a try for just one year, and I promise you will have a hard time giving your spot to anyone else!

What time commitment is required of a delegate?

ALEXA: The time commitment isn’t much. We are asked to attend the annual meeting in Minnesota for two days in January and then also attend a regional meeting (only one day) in fall. All of the trips are reimbursed by the co-op, and the only thing asked of us is our presence. SCOTT: I give about a week a year for my duties as a delegate. Three of those days are for meetings, three days are for traveling to the meetings and one day is to attend the member appreciation meeting in my area. I usually give a small speech at the member appreciation meeting about why membership is important to all producers who qualify.

As an annual meeting attendee, what caught your attention?

ALEXA: This was my second year serving as a delegate, and I am amazed at how each year I get to meet new people and build off old connections I made the previous year. Everyone in our cooperative is so kind and, for the most part, there for the same reasons – to meet new people and support their cooperative. It makes good conversations easy to come by! SCOTT: The biggest thing that has always caught my attention at these annual meetings is management’s accessibility. Senior management is present and has been open to hear comments

“

The co-op can only be as good as the people in it, and being a delegate has been a very rewarding experience for me.

”

SCOTT: I would tell them that if they have any interest in it to ask questions first. Make sure you have the time to make the meetings. Don’t be afraid to talk to people in the cooperative and to bring local concerns up at the meetings. The co-op can only be as good as the people in it, and being a delegate has been a very rewarding experience for me. Being a delegate is a sure-fire way to provide input and ensure your opinions and concerns are heard. To become a delegate, you must meet the requirements for Genex membership and nominate yourself for inclusion on the delegate ballot for your membership district. Delegate elections take place annually each November. For more information, contact Terri Dallas at 715.526.2141 or tdallas@crinet.com. 

WHAT DO OTHER DELEGATES HAVE TO SAY? On the Genex Facebook page, James Loomis shares:

I have been a delegate for about 25 years. I also have learned so much through the breakout sessions at the annual meeting and from other farmers. Traveling to and from the meetings is usually a fun adventure especially when there is another delegate with similar travel plans. I always recommend a delegate allow plenty of travel time to get there and just relax and enjoy the trip. I have made some amazing friends with other farmers and Genex staff and leadership ... I can testify firsthand that the board does listen to and take seriously what the delegates say … I am very proud to be a delegate of this cooperative.

H O R I Z O N S

TA I NB LT EH EO FN E CW O N S T E N T S

GENEX COOPERATIVE DELEGATES ELECT DIRECTORS

GENEX EARNS LIMOUSIN PROMOTER OF THE YEAR AWARD

ember-owners of Genex have elected three new dairy producers to serve three-year terms on the board of directors for the cattle genetics cooperative.

During the elections, held at the Genex annual meeting on January 27, Daniel Tetreault of Champlain, New York (pictured on the left); Lamar B. Gockley of Mohnton, Pennsylvania (pictured on the right); and Jody Schaap of Woodstock, Minnesota (pictured at center), were newly named to the 13-member board.

At the award presentation, Joe Epperly of NALF noted Genex’s promotion of Limousin genetics has helped to make it the third highest used beef breed in the U.S. according to the National Association of Animal Breeders.

he North American Limousin Foundation (NALF) recognized Genex with the Promoter of the Year Award during the NALF banquet at the 2016 National Western Stock Show.

In addition, Kay Olson-Martz of Friendship, Wisconsin, and Patrick Dugan of Casa Grande, Arizona, were re-elected to three-year terms. Following the annual meeting, the Genex board elected officers for 2016: • Paul Greene, president • John Ruedinger, 1st vice president • Bobby Robertson, 2nd vice president • Ronald Totten, secretary 

GENEX FARM SYSTEMS EARNS INDUSTRY AWARDS

J Jeff Swenson, left, and Willie Altenburg, right, accepted the Limousin Promoter of the Year award on behalf of Genex. Also pictured is Jerry Wulf of Wulf Cattle.

arm Systems, a company of Genex, offering milking and farmstead system solutions throughout Minnesota and surrounding areas, took home honors from the CST Industries, Inc. dealer conference in Palm Springs, California. CST manufactures storage and cover solutions and, through dealers like Farm Systems, markets the world-class brands of Harvestore, Slurrystore, Nutristore and XL Unloader. At the conference, the expertise and experience of Farm Systems staff was visible. The company earned the top dollar volume award for 2014 Harvestore structure unloaders, and Area Sales Manager Ken Schneider earned first place for XL Unloader sales during that same year.

Genex earns the recognition after teaming with Wulf Cattle in promoting the use of Limousin and Lim-Flex® semen within dairy herds.

J Ken Schneider was named the 2014 top salesman for North America by CST Industries, Inc.

Ken, a seven-year veteran of Farm Systems from Sauk Centre, Minnesota, also earned third place for Slurrystore structures, rebuild kits and accessories and was named the 2014 top salesman for North America. Additionally, Ken achieved the president’s council award for reaching $4 million in lifetime sales.

“The use of beef semen, especially Limousin semen, within dairy herds has consistently increased over the past four years,” states Roy Wilson, Genex Senior Vice President of Marketing, Sales and Service. “Crossing Limousin and Lim-Flex genetics onto dairy cattle creates a higher‑value feeder calf. And, dairies can improve herd genetics and reduce heifer raising costs with a beef x dairy breeding program.” The Limousin semen available through Genex is eligible for the Breeding to Feeding™ program, where Wulf Cattle purchases the resulting crossbred calves for a guaranteed premium price.

Matt Silbernick of Melrose, Minnesota, earned the Noting the program’s success, Roy adds, $15 million lifetime sales volume award and was “Dairy producers are choosing to add value elected to represent the agriculture dealer network to dairy bull calves. Breeding to Feeding has as the dealer advisory board president. Matt is the continued to gain momentum, setting new Associate Vice President of Farm Systems with 40 sales volume records almost monthly.”  years of experience. J CST Industries, Inc. recognized Matt Silbernick for $15 million in lifetime sales. 8

H O R I Z O N S

For information on Farm Systems sales, installation and service, call 800.247.0012. 

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BJELLAND RETIRES AFTER 42 YEARS OF SERVICE

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CRI SHARES KNOWLEDGE WITH DEVELOPING CO-OPS

om Bjelland retired from Genex on January 15. As COO Keith Heikes states, “Throughout his career Tom has been a model of integrity and consistency, leading Genex through many changes as the domestic market continually evolved.” In recent years, Tom worked in Genex management as the Vice President of Support Services and previously the Vice President of Domestic Marketing. Prior to holding management positions at the cooperative's headquarters, he served as a 21st Century Genetics District Sales Manager in northeast Iowa and southern Minnesota and in south central and southeastern Iowa and northern Missouri. When he began his career with the cooperative, Tom worked as a technician for predecessor Midwest Breeders serving members and customers in parts of Minnesota. 

BUY ONLINE, ANYTIME. GENEX PROFIT SHOP.

J Genex board member Ron Totten, AgSource employee Rodney Davis and CRI employee Dean Gilge continue the cooperative’s efforts to give back to the cooperative business world by teaching South African cooperative leaders.

RI representatives shared their experience and advice with South Africa’s Eastern Cape agriculture cooperatives at a two-day seminar in February. The seminar was a joint event between CRI and the United States Agency for International Development (USAID) under a Cooperative Development Program grant. The seminar was attended by 42 South Africans representing the Keiskammahoek, Zulukama and Ikhephu cooperatives. Speaking during the seminar, CRI Associate Vice President of Global Development Dean Gilge shared that those in attendance are pioneers of the next phase of agricultural development in South Africa. “You have to take what you have learned here and share it with other cooperatives.” Dean said CRI's goal in South Africa is to create a more productive cattle industry. “We want to share our cooperative’s experience, as we have been operating for over 75 years. We don’t want to see the cooperatives here as charity, but as allies.” Genex member and board member Ron Totten of New York shared his knowledge and experience with the South African cooperative members. “Cooperative principles, strategic planning, and the roles and responsibilities of members are important in a cooperative business. These fundamental steps contribute to a successful cooperative long term,” he said. 

GENEX EQUITY REDEMPTION

T SHOP NOW!

he Genex and CRI boards of directors have authorized the retirement of Genex equity for 1994 thru 2001. For active Genex members, the equity retirement will appear as a credit on your billing. There are no tax implications on this retirement. All equity redemptions have been from qualified issuances with taxes paid at the time of their allocation. This is the official public notice of this retirement and former members must notify Genex headquarters for redemption of their equity. The board reserves the right to suspend redemption if cash flow needs of the cooperative are impaired. If there are any questions, contact Genex Equity Specialist Candie Fisher at 715.526.7657.  H O R I Z O N S

TA I NB LT EH EO FN E CW O N S T E N T S

GENEX ADDS NEW SIRES FOR THE JERSEY GENERATION

our new Jersey sires add to a lineup already jam-packed with bulls touting incredible credentials to produce efficient, trouble-free and fertile cows for the Jersey generation.

1JE00929 WISDOM{6} makes his official debut with an elite +207 JPI™. This early Badger son hails from the GENESIS Cooperative Herd and boasts exciting numbers across the board. He is +578 Cheese Merit (CM$), +103 Combined Fat and Protein (CFP) and maintains an impressive +13.6 JUI™. WISDOM will improve milk quality with an extremely low Somatic Cell Score (+2.75) and add Productive Life (+4.6). 1JE00928 COMANCHE, an Axis son from the Ahlem Farm Partnership, graduates to the active lineup with an exceptional +200 JPI. He adds profitability in his +1338 Milk and +501 CM$. With his pedigree (Axis x Legal x Iatola) and +17.8 JUI, COMANCHE promises to stamp standout udders on his daughters too.

J DP Dimension Wesley 1458{5}-ET, VG-87%, dam of WISDOM

1JE00934 CRUISER debuts with exceptional yield traits. This Badger son is +98 CFP, and he stands at +555 CM$ and +192 JPI. CRUISER also leads the charge on health traits at +0.6 Daughter Pregnancy Rate (DPR) and +5.1 Productive Life (PL) as well as +1.4 Cow Conception Rate and Heifer Conception Rate. Rounding out the four new sires, CRUISER’s full brother 1JE00933 CORDOBA joins the lineup with a great genetic profile. He comes in at +165 JPI, +492 CM$ and +12.3 JUI. Another health trait leader, CORDOBA is +0.2 DPR and +4.8 PL.  J Ahlem Renegade Carol 38649-ET, EX-90%, dam of CRUISER & CORDOBA

INCREDIBLE CREDENTIALS FOR PURE PRODUCER SATISFACTION 1JE00892 VANDRELL-GR continues his domination of the genomic JPI list, this time at +255. He also leads the lineup for CM$ at +651. Sire fertility is another specialty not to be overlooked: +2.4 Sire Conception Rate and 105 PregCheck™. 1JE00889 PROP JOE, from the same maternal family as VANDRELL, jumped to +633 CM$ with an elite +94 Fat for a +128 CFP. He also increased to +202 JPI and +19.7 JUI. J Aardema Dividend 34512, daughter of DIVIDEND

PROP JOE’s maternal brother, 1JE00922 RONALDO{5}, held his elite +223 JPI rank. This Harris son has an impressive +49 Protein and +115 CFP to put him at +576 CM$. 1JE00792 MACHETE climbed to +202 JPI with over 1,100 daughters now in his production proof. His +572 CM$ also leads the list of daughter-proven sires. Furthermore, daughters will add profit to a dairy’s bottom line with +94 CFP and +0.7 DPR. Another bull to add daughters is 1JE00791 DIVIDEND. He stands strong at +169 JPI and +481 CM$. The type specialist has a +15.2 JUI with over 500 daughters scored. Also noteworthy, the popular Harris son 1JE00921 EUSEBIO{5} that debuted in December held his elite rank at +221 JPI. The JUI specialist (+17.3) has an impressive +50 Protein and +116 CFP too. 

J GR Faria Brothers Marvel Eusebio, VG-88%, dam of EUSEBIO

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H O R I Z O N S

THE JERSEY

GENERATION a

1JE00892 GR Faria Brothers VANDRELL-ET

Photo by Sarah Damrow

DOMINATING THE JPI™ LIST

NEW

Highly Reliable NEW

NEW

1JE00892 VANDRELL-GR 1JE000922 RONALDO{5} 1JE00921 EUSEBIO{5} 1JE00929 WISDOM{6} 1JE00889 PROP JOE 1JE00792 MACHETE 1JE00928 COMANCHE 1JE00891 TODD-GR 1JE00919 TUPAC{5} 1JE00912 TARHEEL 1JE00934 CRUISER

JPI

CFP

255

124

223

115

221

116

207

103

202

128

202

200

198

116

197

102

196

107

192

MACHETE daughters: Sunset Canyon Machete C Maid, VG-85%, Ahlem Machete Princess 41157-ET and Ahlem Machete Princess 41161-ET. Photos by Frank Robinson.

WE’VE WITNESSED THE PROFITABILITY OF THE JERSEY COW. WE ARE EXCITED TO BE A PART OF THE JERSEY GENERATION. Visit: http://genex.crinet.com.

Genex

Cooperative, Inc. A Subsidiary of Cooperative Resources International

CDCB/4-2016, IB-M/USA/4-2016, AJCA/4-2016

TA I NB LT EH EO FN E CW O N S T E N T S

19 NEW SIRES FEATURING ELITE GENETIC RANK & EXCITING DIVERSITY

enex releases a new class of bulls over +850 for the Ideal Commercial Cow (ICC$) index. The 19 graduates of the April sire summary hail from eight different sires and 13 different grandsires. Leading the list are two sons of long-time ICC$ leader 1HO11056 TROY. 1HO12800 GAGE and 1HO12782 GUINESS are full brothers and, like their father, standout for health and fitness traits. GAGE, the lineup’s new ICC$ leader at +1041, adds incredible longevity and daughter fertility (+9.6 Productive Life, +3.0 Daughter Pregnancy Rate). In addition, he delivers over +115 Combined Fat and Protein (CFP) and earns a +2644 TPI®.

GUINESS follows close behind at +1000 ICC$, +8.5 Productive Life (PL) and +2.6 Daughter Pregnancy Rate (DPR). He adds a low +2.69 Somatic Cell Score (SCS). With good calving ease figures, both brothers can be used with confidence in heifer pens. 1HO11665 GENIUS, a maternal brother by Montross, debuts at +992 ICC$. GENIUS transmits excellent udder attachments, tremendous longevity (+9.1 PL) and production power (+125 CFP, +1551 Milk). Adding to his repertoire, he’s an outstanding foot and leg improver and is +1.91 for PTA Type. A staple in the Genex lineup since early 2014, 1HO11048 STOIC is now the sire of some of the lineup’s top health and fitness bulls. Among the first STOIC sons available is 1HO11643 DAMIEN, a +989 ICC$ bull specializing in daughter fertility (+2.4 DPR), longevity (+8.1 PL) and production (+1553 Milk). 1HO11662 BUXTON exhibits the highest DPR of the STOIC sons at +3.9 while also putting pounds in the tank (+1158 Milk). Another son, 1HO11680 SUBWAY, is third in the lineup for ICC$’s Health sub-index with his extremely low +2.49 SCS and +9.4 PL. 1HO11682 RAGEN is the production leader of the group at +1678 Milk and +126 CFP. He’s adept at foot and leg and udder improvement too. The +900 ICC$ 1HO11663 MANNY demonstrates good conformation and can be used in heifer pens with an attractive 6.2% SCE. 1HO11645 WILDER, at +887 ICC$, improves udder traits while adding production profitability (+1064 Milk, +115 CFP). He also demonstrates conception ability with a 104 PregCheck™.

J Brandvale Mogul 4780, dam of DAMIEN

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J Co-op BSF Mogul Lucy-ET, GP-82, dam of MANNY

Highly anticipated new release, 1HO11670 GATEDANCER, is ideal for any index at +2729 TPI, +889 Lifetime Net Merit and +904 ICC$. GATEDANCER transmits +60 Protein while carrying a +2.22 Udder Composite. His high producing Supersire dam is a direct descendant of the world famous total performance cow Scientific Debutante Rae-ET, EX-92. 1HO11653 SHOCKTOP is a no-holes TROY son debuting at +950 ICC$ with a +6.8 PL. In addition to ranking fourth for ICC$’s Milking Ability sub-index, which takes into consideration udder traits, mastitis resistance, milking speed and milking temperament, he’s also a type leader over +2.00 PTAT, Udder Composite and Foot & Leg Composite. He stands among the elite TPI at +2613 too. Another notable new release is 1HO11652 RADIUS. He’s the definition of an outcross being a Catalyst out of a 1HO10458 DAY, and he will sire daughters that milk well (+1456 Milk, +148 CFP) and efficiently as he ranks third in the lineup for ICC$’s Production Efficiency sub-index. RADIUS is also a fertility giant at +4.1 Sire Conception Rate and 105 PregCheck. Rounding out the 19 new sires are 1HO11648 BUB, 1HO11631 AVRIL, 1HO13023 MR WISCONSIN, 1HO11909 AMADEUS, 1HO11647 BARCLAY, 1HO11628 POINT BLANK and 1HO11658 TESTIFY. All rank over +850 ICC$ and will add bottom-line profit to any herd. 

J Co-op Moonboy Rescue, VG-85, VG-MS, dam of RAGEN

J Bomaz Oak 6023-ET, dam of AMADEUS

G E N E T I C A L LY

S P E A K I N G

The Life Cycle of the Ideal Commercial Cow T

he Ideal Commercial Cow (ICC$) index is a balanced index utilizing health, fitness, fertility, milkability, production and calving ease traits. It takes into consideration traits that play a role at each stage in the dairy cow's life.

This combination of traits enables the ideal commercial cow to begin life as a live healthy calf that goes on to become a fertile heifer, a cow which transitions smoothly, a profitable first lactation milk producer, a fertile cow that breeds back, and finally a cow that lasts for multiple lactations.

Throughout these stages – this life cycle – the ideal commercial cow demonstrates ideal body condition and disease resistance both of which are key to an efficient and profitable dairy farm. Additionally, the ideal commercial cow does all of this without sacrificing udder quality and while improving production. Use ICC$ in Holstein sire selection to enhance revenue and make productive cows for years to come. Proactively breed for genetic change that creates greater future profitability and a more sustainable dairy farm. 

Br e

cta t ion

Birth

P er

iod

Mul t ip l

g Ag

e La

e d in

Tr a

nsi

e d in

t ion

Br e Production

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S P E A K I N G

LIFETIME PRODUCTION ACHIEVED FASTER WITH ICC$ SELECTION E

very farm strives for profitable levels of milk, fat and protein yield. Cows that are healthy have the ability to maintain consistent production levels and breed back regularly. ICC$ is a superior tool to select the best balance of healthy, fertile cows with high production. To better understand the relationship between genetics, lifetime milk yield and age of the cow, AgSource Cooperative Services production records for 1,033,235 Holstein cows were analyzed. The data clearly depicts the higher a cow’s sire ranking is for ICC$, the fewer months it takes for the cow to reach 100,000 pounds of lifetime milk yield. 

2.5 v Graph 1. ICC$ Percentiles vs Average Age for Achieving 100,000 lbs Lifetime Milk Production1

2.0

2.5

1.52.0 68

1.0

Age (Months)

0.5

0.5 66

0.0

Standard Deviations Standard Deviations

1.01.5

-0.5 -0.5

-1.0 -1.0

-1.5

-1.5 0%

10%

at 64.7 months of age.

-2.0

Daughters of high

Daughters of high (90thpercentile) percentile) (90th ICC$sires sires average ICC$ average 100,000 of of 100,000pounds pounds lifetime milk yield lifetime milk yield at 64.7 months of age.

20%

10%

20%

30%

40%

30%

40%

50%

60%

Percentile Genetic Rank 50% 60% 70%

70%

80%

90%

-2.0

90%

Age (Months) ICC$ Standard Deviation Percentile Genetic Rank

Age (Months)

ICC$ Standard Deviation

1 Adams, H., Fourdraine, R., Coburn, A., and McCullough-Dieter, C. CRI International Center for Biotechnology, March 2016. The data includes 28,010 cows (from the more than 1 million total) that had adequate identification, were not sold for dairy purposes and stayed in the original herd to achieve at least 100,000 pounds of lifetime milk yield. Cows were ranked by the sire’s ICC$ values and divided into percentile groups (e.g. 90% represents bulls with high PTA values between 90 and 99%). Average age for the bulls’ daughters when they reached 100,000 pounds of lifetime milk yield is depicted by the columns.

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DAUGHTERS OF THE TOP 10% ICC$ SIRES REACH 100,000 POUNDS OF MILK BY 5 YEARS AND 3 MONTHS OF AGE. TOP10%

S P E A K I N G

BOTTOM 10%

DAUGHTERS OF THE LOWEST 10% ICC$ SIRES REQUIRE 5 YEARS AND 7 MONTHS

TO PRODUCE THE SAME AMOUNT OF MILK.

COST OF PRODUCTION RANGES FROM

100

Months

$300-$350

PER COW PER MONTH .

DAUGHTERS OF HIGH ICC$ SIRES HAVE A

$1,200-$1,400

ADVANTAGE PER COW.

100

FOR EVERY 100 COWS, THAT’S MORE THAN

$100,000 OF COST SAVINGS! 2

CDFA Cost of Milk Production, 2014.

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S P E A K I N G

Health & Performance

Impact of ICC$ Genetics A

s the previous pages show, cows from high ICC$ sires take fewer months to reach 100,000 pounds of lifetime milk yield, but how else can high ICC$ genetics impact a herd? The graphs below demonstrate the impact of high ICC$ genetics on herd health and fertility performance. These graphs are snapshots into an actual Genex member's herd showing the impact of a heifer's or cow's ICC$ value on different areas of herd performance. The data represents one calendar year with management the same across all ICC$ values.

This glimpse into a single herd shows both the importance of genetic selection as well as ICC$'s ability to improve health and fertility performance. The graphs show ICC$ is a superior tool to select the best balance of healthy, fertile cows with high production. Using ICC$ in Holstein sire selection can enhance farm revenue and make healthy, productive cows for years to come. 

Heifer Pneumonia Cases 55.6% 36.9% 36.8% 251-500 gICC$

Heifer Pregnancy Rate

>500

36%

Birth

P er iod

251-500 gICC$

>500

1st Lactation Mastitis Events 6.0%

≤250 |

H O R I Z O N S

20.8% 14.5%

2.1% 1 6

31.5%

Production

Percent Events\ Number Fresh

25% ≤250

Tr a

29% 21-Day Preg Rate VWP=50

29%

Percent Events\ Number fresh

e d in

(6 Month Preg Rate)

Metritis Events

t ion

Br e

Cow Pregnancy Rate

27% 401-500 501-600 >600 gICC$

nsi

251-500 >500 gICC$

e g Ag

≤250

31%

e d in

6.9% 6.7%

Mul t ip l e La cta t ion s

18.9%

Br e

Percent Events\ Number Fresh

(Lactation >1)

21-Day Preg Rate

≤250

Mastitis Events

251-500 gICC$

≤250

251-500 gICC$

>500

H E R D

M A N A G E M E N T

BEAT THE HEAT By: Kenzie Smith // Resale Product Advisor, Genex

ummer will be rolling around quickly, and while the warm weather may be exciting for us, your cattle probably have a different opinion. Hot summer temperatures can bring heat stress to cattle, which can negatively affect your bottom line. Heat stress accounts for an annual economic loss of $897 million within the U.S. dairy industry, a loss that almost amounts to $100 per cow per year. If you currently do not have any heat abatement system such as fans, misters or even shades, the loss per cow can jump to $167 per year.1

According to DVM Lance Baumgard of Iowa State University, heat stress is defined as “when the environmental temperature nears the body temperature and the animal’s cooling mechanisms are impaired.”2 Heat stress can have major disruptions on reproduction, milk production, feed intake and even send the digestive system into chaos. During periods of heat stress, cattle respond by reducing their feed intake, bout feeding, feed sorting and reducing their activity levels. All of these are behavioral changes cattle undergo in order to reduce the heat they are producing. While cattle’s desire for water will typically increase, during severe times of heat stress their water intake will actually decrease, once again, due to lack of activity and energy. As cattle change their behavior to cope with heat stress, many physiological effects also take place. When cattle start to sweat they lose potassium like humans lose sodium. Cattle sweating also leads to the dehydration of cells and tissues because they cannot effectively transport the fluids needed. With the inability to sweat enough to cool off, cattle turn to panting and drooling. Increased respiration rates due to panting quickly become a large problem. While panting and drooling, cattle lose a good deal of bicarbonate (HCO3) and phosphate buffers, which can send those cattle into rumen acidosis. Producers will also see an increase in the animal’s body temperature.

To combat heat stress and the related behavioral and physiological changes cattle endure, Genex has developed RumiLife™ Electrolyte M™, a nutritional supplement. RumiLife Electrolyte M is a ready-to-use oral electrolyte specifically formulated for mature cattle. The product helps maintain normal hydration, electrolyte balance and dry matter intake during periods of stress. Designed to drive water intake, the highly palatable, potassium-packed electrolyte will help cattle stay on track to beat the heat. Additionally, RumiLife Electrolyte M contains dextrose, sucrose and lactose for energy. It also contains glycine, a key amino acid vital for electrolyte absorption, as it drives potassium and sodium back into the cells. RumiLife Electrolyte M is an extremely versatile product. It can be added to a drench for sick, fresh and dehydrated cows, added into a total mixed ration (TMR), top dressed onto feed or even added directly to water tanks during times of heat stress and before/after transport. For more information on this multipurpose, economically feasible electrolyte, please contact your Genex sales representative.  References k St-Pierre, N.R., Cobanov, B., & Schnitkey, G. (2003). Economic Loss from Heat Stress by U.S. Livestock Industries. Journal of Dairy Science, 86, (E Suppl.): E52-E77.

Baumgard, L. (Presenter). (n.d.). Heat Stress and Rumen Acidosis: Understanding What happens During Heat Stress.

A Author Bio: Kenzie Smith received a bachelor's degree in animal science from Oregon State University. Growing up on her family's ranch, where she was involved in raising and showing beef cattle, sparked her interest in agriculture. Kenzie joined Genex as a Resale Product Advisor in 2014, where she markets and provides sales support for Genex resale products.

One of the most negative physiological changes heat stressed cattle undergo is the alteration of blood flow. Blood flow usually used for milk production and digestion is rerouted to the animal’s exterior and instead used to help cool the animal, causing a decrease in milk production and digestion.2

Electrolyte M

Nutritional Supplement

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M A N A G E M E N T

PROTOCOLS TO CREATE PREGNANCIES

By: Eric Maynard // Dairy Education Instructor, Genex

etails, details, details. As many of the Excellence in Reproduction and Genetics award winners (shown on p. 27-31) would say, a successful reproductive program is the result of relentless attention to detail. Many of those details relate to semen handling and artificial insemination (A.I.) technique, as these play a major role in conception success.

Synch Day: Synch day is game day in the cattle reproduction world. To make this day a success, one must plan ahead. Know the number of animals to be bred and the details of the synchronization protocol. Remember cows like routine and consistency so be as consistent as possible and focus on each step in the breeding process.

The tips included in this article, as well as the protocols on the following two pages, are meant to remind you of the details – the proper protocols – and help you to achieve a higher level of conception success.

Cleaning: Regular cleaning of equipment is an important detail. Bacteria and debris can contaminate sperm or, as mentioned, cause vaginal or uterine inflammation. Alleviate the issue by using sheath protectors and cleaning insemination guns thoroughly with disinfectant wipes. Don’t forget to disinfect the warm water thaw unit too. When the water is dumped out, that filmy, slippery covering on the inside of the unit is the result of bacteria growth.

Weather: Good old Mother Nature can play havoc on cattle breeding. When it is cold, insemination guns should be warmed. Touch the insemination gun to your face. If it feels cold, it needs to be warmed. Warming the insemination gun to body temperature helps keep sperm from experiencing cold shock. Hot and sticky weather can have an effect too, causing sperm to overheat. During warm temperatures place a barrier between you and loaded insemination guns to try to keep their temperature closer to your normal body temperature. This barrier will also help prevent sweat from possibly contaminating the guns. Sheath Protectors: While introducing the insemination gun to the cervix, bacteria and debris dragged from the vulva and vagina may enter too. The vaginal and uterine inflammatory response lowers chances of a pregnancy. Therefore, promoting the application of a clean technique is not a waste of time and neither is the use of sheath protectors. Some may argue against the practicality of sanitary sheaths, but research shows this simple technology could increase A.I. pregnancy rates up to 6%1.

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In conclusion, cattle breeders’ attention to detail plays a major role in conception success from equipment cleaning to the semen thawing process and performing A.I. The more consistent an individual is, the more consistent the results will be. And, if an issue arises in a reproductive program, don’t overlook the small details. Remember the small stuff adds up to something big.  References k Schuenemann, et al. 2011. The use of plastic cover sheaths at the time of artificial insemination improved fertility of lactating dairy cows. J. Dairy Sci 94:793–799.

A Author Bio: In February 2016, Eric Maynard became the cooperative’s Dairy Education Instructor providing training and educational information to employees, members and customers. He previously served members and customers in New York as a Genex Reproductive Program Senior Technician.

Record when, and to what sire, the animal was bred.

Remove the v-spreader from the vulva.

Gently remove the gun and check for abnormal discharge after a complete semen deposit.

If the animal moves, STOP! Wait until movement stops, check positioning, and continue the deposit.

Deposit the semen into the uterine body. Slowly (5 seconds) push the plunger into the insemination gun.

Hold the shoulder of the gun between your ring and middle fingers. Place your right fingers against your left arm to ensure the gun is not pulled back into the cervix during semen deposit.

Firmly hold the cervix.

Concentrate on accurate semen placement.

Pass the gun tip only as far forward as the uterine body (be certain the gun tip is not caught in a thin area between cervical rings).

Gently move the gun tip forward until you feel it with your finger.

Determine the length of the cervix and place your index finger at the uterine end of the cervix.

Sheath protectors are more sanitary and available upon request. Keep all equipment clean by sanitizing routinely. Bleach wipes are ideal.

Blood on gloves? BE GENTLE! Spending no more than 1-3 minutes on most cows? THIS COMES WITH EXPERIENCE Are most repeat service cows showing abnormal discharge? SANITATION IS KEY!

Avoid passing the gun through the cervix if pregnancy is suspected. (Pregnancy may be indicated by a "sticky" mucus plug.)

Hold the cervix ahead of the gun’s tip and manipulate the cervical folds or “rings” to allow the gun to pass.

Gently and smoothly pass the gun through the vagina to the opening of the cervical canal – the cervix.

Place a clean v-spreader in the vulva.

Clean manure from the vulva and from the underside of your arm with a paper towel.

Check the reproductive tract for any abnormal conditions.

Gently and thoroughly clean the rectum of manure.

Gently enter the rectum by forming a cone with your fingers.

Lubricate the anus with gloved hand.

Speak to the animal to make her aware of your presence.

Lubricate the glove with clean, non-toxic lubricant.

INSEMINATION TECHNIQUE

Semen should be placed into the cow as quickly as possible (within 15 minutes after removed from the tank).

Genex semen can be thawed via Pocket Thaw™ or warm water thaw. Pocket Thaw: Place the straw in a paper towel and place it in your shirt pocket to thaw for 2 to 3 minutes. Warm water thaw: Place the straw immediately in a warm water bath at 93-95 F (34‑35 C) for a minimum of 40 seconds. GenChoice™ should be water thawed.

To maintain semen quality, do not allow canister or cane to remain in the raised portion of the neck tube for more than 8 seconds.

Raise the canister just high enough (5 inches or 12.5 cm from top of tank) to grasp the top of the cane with tweezers.

Maintain an accurate semen inventory to lessen the risk of semen exposure.

Measure LN2 weekly; level should not drop below 3 inches (8 cm).

Store the liquid nitrogen (LN2) tank in a location that allows you to see clearly into the neck tube and is dust-free and dry.

SEMEN HANDLING 1 2 3 4 5 6

7 8

The straw should be handled by the tweezers, not the fingers.

9 10 11 12 13 14 15 16 17

To protect the thawed semen, place the insemination straw into a folded paper towel. ry the straw and check for proper sire D identification before loading the gun.

Prepare removal of sheath through a small hole at the corner of the sheath package.

Warm the insemination gun prior to placing the straw inside.

After the straw is loaded into the insemination gun, make a clean cut (angled cut for 1/2 ml straws or straight cut for 1/4 ml straws) that is 1/4 inch from the end of the gun.

Wipe the cutting edge of the scissors with a paper towel before and after each cut to prevent future straw contamination.

Place the sheath over the insemination gun, seat the straw in the sheath tip and secure it into place.

Prime the insemination gun by pushing the plunger until semen is moved to the end of the sheath.

Place the insemination gun in a clean plastic glove and then inside your clothing to transport to the cow. Or, place the gun in an A.I. vest or gun warmer. The key is to keep the gun close to body temperature.

Keep all equipment clean by sanitizing routinely. Bleach wipes are ideal.

R E P R O D U C T I V E

M A N A G E M E N T

WHEN TO PREGNANCY CHECK AND WHY By: Tyler Stratman // National Account Consultant, Genex

oday is the day. You will find out if all of your hard work has paid off. You’ve been diligent in your preparations. You’ve followed the protocols to a T. You’re excited and yet nervous. You hope for the best and, still, you prepare yourself for the worst. Then, the verdict comes in. The cow is … open. Ugh! It’s a moment of utter frustration! You shake your head in disbelief and wonder why, when, how?

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M A N A G E M E N T

Continued from page 21.

Reproductive efficiency on a dairy is an important factor in overall profitability, and a sizeable amount of labor is involved in the synchronization or estrus detection and insemination of cows and heifers. That is why an open cow at pregnancy check is so frustrating. Time, money, and other resources have resulted in a negative note on the checklist.

monitored, uterine health can be examined, and fetal sex can be determined, all with the use of ultrasonography (Fricke, 2002; DesCoteaux et al., 2009). Another advantage of ultrasound is that it can be used as early as 26 days of gestation for accurate pregnancy detection, although it is commonly used between 30-40 days (Romano et al., 2006).

A frustration I have heard voiced several times is not knowing when or why cows lose pregnancies. Unfortunately, the list of possible whys is long and, more than likely, somewhat specific to your farm’s location, climate, etc. What we can narrow down a bit, is the WHEN.

The use of chemical pregnancy tests to detect PAGs has proven to be another reliable method of pregnancy detection. The presence of PAGs is pregnancy specific, and commercially available test kits are labeled to detect pregnancy at 28-29 days post-insemination. These tests have become increasingly sensitive with alterations, and studies have now shown PAGs can be detected in milk samples at quantities high enough to diagnose pregnancy comparable to PAG detection in blood (Leblanc, 2013; Gajewski et al., 2014; Lawson et al., 2014). The use of this technology is becoming more common, especially in areas with limited access to skilled veterinarians.

Common Methods of Pregnancy Detection

The rate of pregnancy loss is variable among farms, as is the method of pregnancy detection used. There are several methods of pregnancy detection employed on progressive dairy operations including: • Monitoring cattle for return to estrus • Rectal palpation • Ultrasound • Blood or milk sample to test for pregnancy associated glycoproteins (PAG)

When are Embryos Most Likely to Die?

Timelines and reasons for embryonic loss are variable, with lactating dairy cattle representing a unique niche of cattle suffering from prolonged periods of embryonic and fetal loss.

Cattle that have been bred, but fail to become pregnant, should return to estrus in approximately 21 days. The observation of a cow or heifer standing to be mounted during this timeframe post-insemination is the most basic method of determining pregnancy status. Observation of return to estrus, however, is not a reliable method of pregnancy detection as it does not prove the presence of a viable pregnancy, just the presence of estrus behavior. Palpation of the reproductive tract is a common, quick, and accurate method of pregnancy detection when performed by a skilled practitioner. Palpation can accurately detect pregnancy at approximately 35 days post-insemination, and a highly skilled practitioner has the ability to accurately detect closer to 32 days. Ultrasound of the reproductive tract is another method of pregnancy detection commonly employed on dairy farms across the country. There are several benefits of ultrasound compared with palpation, most evident in the information available to the practitioner. The embryo can be visualized and a heartbeat can be confirmed, ovarian activity can be

Generally speaking, embryonic loss occurs from fertilization to day 42 of gestation, and fetal loss occurs from day 42 of pregnancy to calving (Nomenclature, 1972). The rate of embryonic loss is debated, but it has been estimated that up to 40% of embryonic loss occurs before day 15 of gestation (Thatcher et al., 2001; Berg et al., 2010). A recent study reports a 5-10% loss between 14 and 18 days of gestation, and an additional 5-10% loss from days 29 to 42 of gestation (BonDurant, 2007). Late embryonic loss and fetal loss typically occurs at a lesser rate, but is arguably more detrimental to dairy producers owing to the larger loss of investment in both capital and time. Several studies have investigated the occurrence of embryonic loss through day 42 of gestation, however, evidence indicates that in lactating dairy cattle, the rate of late embryonic and early fetal loss is still relevant through day 56 of gestation (Santos et al., 2004). In more than 4800 lactating dairy cattle examined between days 28 and 58 of gestation, on average 12.8% of the cattle experienced an abortion (Santos et al., 2004). This is greater when compared with the 10.8% reported for lactating beef cows during the same period (Stevenson et al., 2003).

“The observation of a cow or heifer standing to be mounted during [the] timeframe post-insemination is the most basic method of determining pregnancy status. Observation of return to estrus, however, is not a reliable method of pregnancy detection as it does not prove the presence of a viable pregnancy, just the presence of estrus behavior.”

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M A N A G E M E N T

When to Check for Pregnancy?

trus Detection

With those numbers in mind, the next question is, when is the best time to pregnancy check? The goal of an efficient pregnancy detection system is to identify open cows as soon as possible, so they can be rebred in a timely manner. The strategic scheduling of pregnancy checks, and if applicable, the continued tail chalking of pregnant pens, can assist in locating open cows sooner.

1st Pregnancy Check

2 Pregnancy Check

ND The first pregnancy check is focused on detecting the cows that are open following an insemination. We know that the majority of embryonic deaths occur before a pregnancy check is possible (less than 25 days), so the sooner the first pregnancy check occurs, the sooner cows can be re-inseminated. This typically means between 30-40 days post-insemination for a palpation or ultrasound herd, but can be as quick as 28-29 days if chemical pregnancy tests are implemented.

Detection

tion

DRY OFF EXAM

The second65-75 pregnancy days dayscheck should be focused on finding 2ND30-40 Pregnancy cows with embryos that were lost between the first pregnancy post-insemination post-insemination Check check and approximately 65 days post‑insemination. Research shows that the rate of embryonic death is still continuing to decrease sharply between days 42 and 56 post-insemination, but levels off and decreases by only a few percentage points from days 56 to 98 (Santos et. al., 2004). The placenta is also beginning to form functional placentomes (the placental connection between the fetus and the uterus) around day 42 of pregnancy, which is attributed to lower risk of embryonic loss.

DRY OFF EXAM

65-75 days post-insemination

Estrus Detection 1st Pregnancy Check

2ND Pregnancy Check DRY OFF EXAM

Insemination 30-40 days post-insemination

DG29 Blood Pregnancy Tests: Find out if she’s pregnant on your time.

65-75 days post-insemination

These two time points for pregnancy detection are focused on the time period during which embryos are most susceptible to death. For most operations, an efficient estrus detection program should be sufficient to identify the remaining cows that require a pregnancy check for an abortion until dry off. The timeline suggested here is based on research data and landmarks in embryonic growth, and can be shifted to accommodate veterinary schedules or management practices. While gaining a better understanding of when cows and heifers experience pregnancy loss may not quite erase the frustration upon hearing the word “open” at pregnancy check, it may make you feel a little better knowing there’s statistical analysis regarding when loss occurs and when pregnancy checks are most beneficial. For more information, contact your local veterinarian or Genex consultant. 

“To implement a new Ovsynch program, I needed to change my shot and vet check days. However, the vet was not available. Therefore, I decided to use DG29 pregnancy tests. This gave me the flexibility needed without sacrificing weekly pregnancy checks. The results are reliable. If results come back positive, they are pregnant. More importantly, I can take action with open cows right away.” – Ken Scheps, Scheps Dairy, Almena, Wisconsin

A Author Bio: Tyler Stratman joined Genex in 2015 as a National Account Consultant based out of Idaho. In this position, he provides reproductive consulting for large dairy farms. Tyler earned a bachelor’s degree in animal science and a master’s degree in animal science-reproductive physiology from the University of Missouri.

DG29 is a production of Conception Animal Reproduction Technologies www.conception-animal.com.

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M A N A G E M E N T

HELPFUL TIPS: Teaching employees Create engagement

TEACHING:

THE LIGHTBULB CHECKLIST

Assess knowledge

By: Brenda Brady // Communications Specialist, CRI

rtificial insemination technique, synchronization protocols, heat detection, interpreting activity reports, these are clearly not easy topics or light reading, and they are vitally important to the success of your farm. So when training your employees on the above topics, give your training method the consideration and time it deserves.

Present Key Concept

If employees seem to have trouble grasping tasks, or your reproduction numbers don’t reflect the effort you are putting forth, perhaps the problem is with employee training. You would certainly not be the first person to see nodding heads when you asked trainees if they understood, only to discover the lesson totally missed the mark. In my 13 years as a high school agriculture teacher, I constantly refined my teaching methods. In fact, I’m pretty sure I never taught a lesson twice using the exact same technique! What I learned throughout all of that change is a little preparation goes a long way. Here is a framework to help you become a professional in employee training in no time!

Practice

Create Engagement. Here is where you present the why of your lesson. You will not experience success until people understand why they are doing something. How will this topic help to get your farm to your goals? Assess Prior Knowledge. Perhaps you don’t have to go into as much depth as you thought. Make sure to have the employee tell you what he or she knows about the topic. Don’t allow your questions to be answered with just a yes or no. Key Concept. Present the lesson by including all three learning styles. By using a combination of written, oral and hands-on instruction, you will hit everyone’s preferred method of receiving information.

Assess Proficiency

Practice. Athletes aren’t good at their sport when they first start, why would you expect your employees to be great without a chance to practice? Assess Proficiency. Ask employees to assess themselves. Have peers contribute by offering constructive criticism. Watch for understanding yourself. Reteach. There WILL be concepts that need to be retaught. Think of another way to go about the topic. How could you change what you initially presented?

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H O R I Z O N S

Reteach

R E P R O D U C T I V E

M A N A G E M E N T

Here is an example of working through the framework using proper application of our Reveal™ livestock marker as the lesson. Create Engagement. Begin by telling your trainees in order for a heat detection aid to be useful, it has to be durable, easy to read and cost effective. If used correctly, Reveal checks all of those boxes. If we are going to reach our pregnancy rate goal, catching heats is critical and proper application of Reveal will assist in heat detection. Once we reach our goal, we will have a catered meal, subs, pizza, etc. A little incentive goes a long way!

ed If u s ly, ect r cor l ea Rev ll ks a chec xes. o b e thos

Assess Prior Knowledge. Ask what heat detection aids they have used in the past. Have them explain how they used the products. Then take what was explained and build on the prior knowledge. How is using Reveal similar to what they did in the past? How is it different? If they have experience using chalk, let them know that reapplication of Reveal is only needed on a touch-up basis, unlike the daily application of chalk. Key Concept. Print off written directions on how to use Reveal (see below) and give it to employees. After they have read through the steps, talk through them while demonstrating what each step looks like. Don’t skip steps. By physically showing employees, they will know exactly what you expect out of each step. Finally, give trainees a chance to try out each step, so they can get their hands on the product and ask questions while you are still close by and easily accessible. Practice. Have your employees practice under close supervision. Provide further instruction as needed. Make sure they are applying Reveal using a forward motion, pushing the bottle towards the head of the cow. This ensures proper break-up of the paint during mounting activity.

A li t t le in c e n t iv e goes a lo n g w a y!

ch cat You ie s l f e mor y n ho e w it h h it w than ! gar v in e

Assess Proficiency. Do spot checks to see if the application of Reveal is correct. Have other employees who have already been trained do the same. Provide constructive criticism if needed, though make sure to give praise as well. You catch more flies with honey than with vinegar! Take note of items that need to be retaught. Reteach. Have your employees applied the product so thick it won’t break up from mounting pressure? Is the stripe too long or poorly placed? Maybe now is the time to talk economics with your employees, if you haven’t already. By providing relatable examples, you may trigger understanding that did not occur the first time. A good rule of thumb for stripe size of Reveal is to compare it to the butt end of a 2 x 6 board. This goes to cost efficiency. If they reduced the stripe length by one inch on a hundred cows, they could have painted 20 more cows with the excess. Take a few photos of good examples and bad ones. Post them for a visual reminder of what you are looking for. 

INCORRECT APPLICATION OF REVEAL

CORRECT APPLICATION OF REVEAL J When evaluating a paint job, lift the tail. There is no need to have paint beyond the point where the tail bends.

J Too much Reveal was applied, making heat detection difficult as mounting pressure may not displace product. The stripe is also too long and painted in the wrong direction.

Print off written directions on how to use Reveal Scan the QR code or visit http://bit.ly/GenexReveal

A Author Bio: Brenda Brady is a graduate of the University of Wisconsin-River Falls with a degree in agricultural education. She taught high school agriculture for 13 years before joining CRI. Brenda grew up on a small Registered Holstein farm in central Wisconsin and now farms with her husband and in-laws.

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GENEX IS ALL IN TO SERVE YOU!

INTEGRITY

LEADERSHIP

QUALITY

PEOPLE / Your Professional Genex Team GENETICS / Conventional, GenChoice , Beef PRODUCTS / A.I. Supplies, Herd Management Products, Life Event Supplements TRAINING / Bilingual A.I. and Heat Detection Training, A.I. AccuCheck Repro Evaluations SUPPORT / Genetic Specialists, Technical Consultants, Product Advisors PLANNING / Calf Math , MPG Sire Sorting, Sort-Gate Female Indexing ™

™

R E P R O D U C T I V E

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HOW EXCELLENT IS EXCELLENT? T

his spring the cooperative awarded its fifth annual Excellence in Reproduction & Genetics awards.

“For the past five years, these awards have provided the opportunity to recognize both members and employees who put forth extraordinary effort to achieve outstanding dairy reproduction and genetics results,” comments Kristi Fiedler, Genex Associate Vice President of U.S. Technical Services. “Also impressive are the improvements made in the winners’ reproduction and genetics programs throughout the past five years. During the first year of the awards, the winning dairies averaged a 30% pregnancy rate and 45% first service conception rate for cows. Today, the Platinum, Gold, Silver and Honorable Mention winners average a 33% pregnancy rate and a 50.5% first service conception rate.”

Improvements in reproduction have gone hand-in-hand with improvements in genetics too. This year’s award winners utilize service sires that average +817 for the Ideal Commercial Cow (ICC$) index. “The winners of the Excellence in Reproduction & Genetics awards truly represent a high level of excellence,” confirms Kristi. “These dairies are among the industry’s elite.” Read the features on the Platinum award winners (p. 28-31) to learn more about what makes these reproduction and genetics programs so excellent. 

The 2015 Excellence in Reproduction & Genetics award winners average: 33% Pregnancy Rate

Percent of eligible females in a herd that conceive every 21 days

50.5% First Service Conception Rate

Percent of females confirmed pregnant when presented for pregnancy diagnosis after first service

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Mounting Evidence™ As Good as a BULL™

R E P R O D U C T I V E

M A N A G E M E N T

EXCELLENCE IN REPRODUCTION & GENETICS

< 5OO COWS Award Winners

MAPLEDALE FARM Berlin, New York

PLAT I N UM

irst-time Excellence in Reproduction Platinum award winner, Mapledale Farm is located outside of Berlin, New York, a small town on the eastern boarder of the state. Owners Paul and John Greene currently milk 438 cows three times a day. They boast a 35% pregnancy rate with 95% of the herd pregnant by 150 days in milk (DIM), while maintaining a 28,989 pound rolling herd average. Milking at Mapledale is done in a double-10 herringbone parlor and the freestall barn is sand bedded. An Afimilk identification and activity system helps the team monitor the cows. Calves are raised on-farm in hutches until weaning, then are placed in group housing until calving.

Team Approach

Mapledale reached its level of reproductive success because of a team of talented and dedicated individuals. “I would really like to mention the importance and value of our whole team,” John Greene says. The team John is referring to includes: Bruce Moser, Herdsman, who is in charge of the milking herd’s reproductive program; Curtis Stevens who cares for fresh cows and manages the young stock reproductive program; Mike Schiner, Farm Consultant; Carie Telgen, DVM; and Dean Griswold, Reproductive Program Senior Technician, Genex; as well as the others on Dean’s team. “Staff who milk and move cows are also always watching. We feel we have a great whole-farm team that does a fabulous job,” added John.

“Live Your Life on Purpose”

J The Mapledale Farm team of (L to R) John Greene, Bruce Mosher and Curtis Stevens believes that following a good plan leads to reproductive success.

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KLIEBENSTEIN FARMS

Darlington, Wisconsin

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Maintaining reproductive success requires more than just a great team however. Having a plan and following through “on purpose” drives the group at Mapledale Farm. Their plan states that heifers are bred at 13 months. The top 25% for LNM$, as ranked by AgSource Cooperative Services, are bred to sexed semen. They are allowed three Lutalyse shots to come into heat before enrolled in an Eazi-Breed™ CIDR® synchronization program. Cows follow a Presynch to Ovsynch program with the second Lutalyse shot administered at 57 days. Those observed in heat are inseminated; those that are not continue to Ovsynch. Cows are checked for pregnancy at 35 days since last heat with a GnRH shot given before checks. The farm uses beef semen on 5% of cows, done on an individual basis, but any low-producing cow that is 180-200 DIM is a candidate. Cows open over 200 DIM are classified as do not breed. John feels being proactive and prioritizing what is important goes a long way towards accomplishing your goals. He states, “For us, having Mike and Carie holding our management team accountable to follow through on the plan we all agreed to has made a big difference… administering the repro program on purpose, every day.” 

BREITENMOSER FAMILY FARMS

Merrill, Wisconsin

H O N O RA B LE MENTI O N

TRUTTMANN DAIRY LLC

Blanchardville, Wisconsin

R E P R O D U C T I V E

M A N A G E M E N T

EXCELLENCE IN REPRODUCTION & GENETICS

5OO-2,OOO COWS “The people make the real difference, both employees and family.” – Brian Schilling

Award Winners

PLAT I N UM

SCHILLING FARMS Darlington, Wisconsin

J Pictured left to right are key members of the Schillings' team, Bailey, Andy and Brian Schilling.

t’s not about being the best. It’s about being better than you were yesterday. For Schilling Farms of Darlington, Wisconsin, they have achieved that by earning back-to-back-to-back Platinum Excellence in Reproduction & Genetics awards. Demonstrating an “if you are going to do it, do it right” attitude, the herd’s annual reproductive results are top-notch: 37% pregnancy rate and 53% conception rate.

Cows are ultrasounded at 30 days post-insemination by Dr. BJ Jones of Center Hill Veterinary Clinic. Open cows, with a corpus luteum (CL), are resynchronized with Ovsynch. Open cows without a CL are given GnRH and enrolled in Ovsynch seven days later. Pregnant cows are ultrasounded again at 60 days carried calf to confirm pregnancy diagnosis, determine fetal sex and check for twins.

What makes the reproductive program at this 687-cow dairy so successful? In addition to the specific repro protocols and compliance, Bill and Barb Schilling and their sons Andy and Brian attribute their award-winning herd reproduction program to:

Overall 60% of cows are bred through a synchronization program and the remaining 40% are bred off heat detection.

1. Daughter Pregnancy Rate emphasis in sire selection 2. High-quality forages 3. Cow comfort 4. Transition cow management 5. People

Complete Compliance

The local Genex team, led by Reproductive Program Senior Technician Tim Heiring, conducts daily heat detection utilizing Reveal™ livestock markers. Cows are enrolled in a tweaked version of Ovsynch48 with artificial insemination (A.I.) to take place no earlier than 80 days in milk. Cows are given GnRH on Tuesday morning. On the following Tuesday morning they are given Prostaglandin. A second shot of Prostaglandin is administered Wednesday. Then GnRH on Thursday morning. A.I. takes place later that day.

SUN

MON

TUES

WED

THURS

FRI

GnRH

PGF 2α

SAT

Still, that means synchronization program compliance is a must. Brian and another employee give all the injections and keep in close communication on the protocol to ensure they “give the shots at the right time, in the right amounts, to the right cows.” Any glitch in compliance, even to a level of 95% compliance per shot for the four shots (97% x 97% x 97% x 97%) would decrease the synch program’s overall compliance to an unacceptable 89%.

Genetics Make a Difference

It starts with choosing high genetic merit sires. For the past year, those genetics have averaged +860 on the Ideal Commercial Cow (ICC$) index.

Then, all heifers are genomic tested. Based on their genomic data, the bottom 10-15% of heifers are culled. This boosts the herd’s overall genetic level and helps alleviate issues such as overcrowding. Finally, problem breeders are identified and designated as do not breeds. Brian explains, “Early on we identify potential problem cows and stop investing money in them. We indirectly select for good breeding by placing cows not bred by 180 days in milk on the ‘do not breed’ list.”

Steady Growth and Improvement

PGF 2α

In the constant mission to be ‘better than you were yesterday’, the Schillings aim to increase the herd pregnancy rate and production. They are working towards a pregnancy rate greater than 40% and production average over 100 pounds of milk with no BST. 

GnRH a.m. A.I. p.m.

LEIX FARMS INC.

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SPRINGWATER FARMS

Canastota, New York

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DEMKO FARMS, INC.

Lowville, New York

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Monfort, Wisconsin

MAPLE RIDGE DAIRY BUSINESS

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R E P R O D U C T I V E

M A N A G E M E N T

EXCELLENCE IN REPRODUCTION & GENETICS

> 2,OOO C O W S Award Winners

“I’m amazed at what my guys have been able to accomplish. This wouldn’t be possible without their hard work and dedication.” – Chad Faulkner

GALETON DAIRY Galeton, Colorado

PLAT I N UM

J Dairy owner Chad Faulkner (third from left) credits Galeton Dairy's repro success to his team, including Genex independent contractor Alex Blonski (far right).

s the saying goes, “If you do what you always did, you will get what you always got.” At Galeton Dairy, home to 3,400 Holsteins in Galeton, Colorado, the need for change was realized, changes were implemented and the results are award winning.

In addition to genomic testing, genetic progress is further achieved through use of high genetic merit bulls. Herd sires for the past year average +841 for the Ideal Commercial Cow (ICC$) index.

As Phillip Lunn, Genex Account Manager, shares, “It’s hard to believe that about 10 years ago this was a natural service dairy. Through aggressive sire selection and an unwavering commitment to their genetic program, Galeton Dairy has made amazing progress in a relatively short period of time.”

As the next step, the dairy recently began to implement sexed semen into their program, mainly for the purpose of selecting high-ranking females to breed for replacements.

Owner Chad Faulkner acknowledges Alex Blonski of Reproductive Management Solutions, a Genex independent contractor, as the key driving force in their genetic advancement. He notes that Alex has always picked sires for the dairy and basically built their genetic program from scratch. Alex has also trained the repro staff in the use of ultrasound technology.

From Natural Service to Genomic Testing

Galeton Dairy has been genomic testing all females for several years now. Currently all females 48 months of age and younger (from third lactation and under) have genomic test results. The genomic data is used to help make breeding and culling decisions and determine which females are sold for replacement purposes.

DARLINGTON RIDGE FARMS

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Darlington, Wisconsin

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A Team Effort

The repro crew at Galeton Dairy consists of five employees. Each person understands their role in the success of the operation and strives to always reach for a higher goal. Their commitment to excellence is evident in their repro results. The dairy is running an annual pregnancy rate of 33% with about 90% of the cows pregnant by 150 DIM. This is achieved by utilizing a presynchronization/Ultrasynch program as well as cherry picking cows to breed following a 70-day voluntary wait period. In the end, Chad refuses to take credit for the success of his operation and the Platinum Excellence in Reproduction & Genetics award, and instead gives all the credit to “his guys.” Chad states, “I’m amazed at what my guys have been able to accomplish. This wouldn’t be possible without their hard work and dedication.” 

PAGEL’S PONDEROSA DAIRY LLC

Kewaunee, Wisconsin

H O N O RA B LE MENTI O N

VERHASSELT FARMS LTD

Kaukauna, Wisconsin

R E P R O D U C T I V E

M A N A G E M E N T

EXCELLENCE IN REPRODUCTION & GENETICS

HEIFERS Award Winners

PLAT I N UM

LAWNHURST FARMS LLC Stanley, New York

J Genex representative Daryl Frankenfield applies Reveal on heifers as part of the breeding protocol.

A Goal Without a Plan is Just a Wish

tarting with just 13 cows, Lawnhurst Farms, LLC was founded in the 1900s when the Jensen family immigrated to the U.S. from Denmark. Today, Lawnhurst Farms is a fourth generation family dairy. The dairy includes 1,595 lactating animals and another 1,300 heifers, all raised in-house.

As demonstrated by their Platinum award for Excellence in Reproduction & Genetics, Lawnhurst Farms has been able to attain extraordinary heifer reproduction results. These results can be attributed to a great team, strict program compliance and a progressive genetic program.

Lawnhurst Farms strives to be innovative and progressive by looking to the future to help improve performance and profitability. The farm is also a pillar in the agriculture community through public outreach. The farm has hosted numerous tours, and in the summer of 2015 the Jensen family welcomed Dr. Temple Grandin for an educational seminar. The seminar, put on at the farm for the local community, was accepted with great excitement by community members.

How does the heifer reproduction and genetics program work? • Heifers are bred when they reach 12 months of age and are of adequate size and weight. • Heifers are heat detected on a daily basis by the Genex breeding team using Reveal™ livestock markers. The Genex team consists of Daryl Frankenfield, Enrique Hernandez, Carl McCullough and Brian Brooks. • Heifers are sorted by parent index.

Teamwork Makes the Dream Work

• The top 25% of heifers are serviced to GenChoice™ sexed semen for two breedings. All other breedings are to conventional semen.

Much of the farm’s success is credited to the high quality and long tenure of employees. Among the longtime employees are herdsman Jeff Hunt, who has been with Lawnhurst Farms since 1983; feed manager Linc Wright, who has been with the farm since 1994; and operations manager Rob Welz, who worked there through high school and began working full time in 1997. Not only do strong relationships exist with on-farm employees but also with an extended team of professionals. The farm’s collaborative, team environment includes Genex representatives, and veterinarian Dr. Michael Capel of the Perry Veterinary Clinic. Owner operators Don Jensen II, Kelley Jensen and Don Jensen III work closely with employees on a day-to-day basis and meet monthly with key management employees.

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HEEG BROTHERS DAIRY LLC

Colby, Wisconsin

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• For years the Jensens have placed high value on genetic improvement. They currently use a group of elite sires averaging over +920 ICC$ focusing on components, fertility and longevity. Sticking to this plan, the results are an annual conception rate of 63% for conventional semen and 47% for GenChoice. The annual pregnancy rate is 50% with a service rate of 80%. Looking to the future, the team at Lawnhurst Farms is excited to keep pushing their goals, improving their performance, and promoting and advocating for the dairy industry. 

GARDEAU CREST DAIRY

Perry, New York

H O N O RA B LE MENTI O N

ROCKING S DAIRY

Modesto, California

H O R I Z O N S

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291 Woodlawn Rd W Unit 4C Guelph, Ontario N1H 7L6 Phone 888/354-4622

PUBLICATION NUMBER 40022882 CHANGE SERVICE REQUESTED

STRATEGIC BREEDING FOR ACHIEVING

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CONSIDER YOUR GOALS for the future and the number

RUN SORT-GATE™ to sort cows and heifers and define

of replacement calves needed to meet those goals.

USE CALF MATH™ to compare potential breeding strategy outcomes and determine the most effective combination of semen products (conventional, GenChoice™ or Breeding to Feeding™ semen).

which females are appropriate for each semen product.

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