HORIZONS by GENEX

HORIZONS Beef Edition

Spring 2017

SERVING YOU

FIRST

First in the industry: PregCheckâ&#x201E;¢ Fertility Rankings Chute-side Service Large Herd Solutions

HORIZONS Beef

Spring 2017 Vol. 21/No. 1 Published bi-annually for U.S. beef producers. ADDRESS CORRESPONDENCE Genex Cooperative, Inc. P.O. Box 469, Shawano, WI 54166 info@crinet.com 888.333.1783 www.crinet.com

13 On the Cover

BOARD OF DIRECTORS John Ruedinger, President Van Dyne, WI, 920.922.9899 Bobby Robertson, 1st Vice President Tahlequah, OK, 918.822.0020 Harold House, 2nd Vice President Nokesville, VA, 571.722.3356 Ronald Totten, Secretary Stafford, WI, 585.344.0758

Jon Wayne Danielson Cadott, WI, 715.289.3860 Patrick Dugan Casa Grande, AZ, 520.251.6455 Terry Frost Roundup, MT, 406.323.3415 Israel Handy St. Johnsville, NY, 518.568.5476

Lamar Gockley Mohnton, PA, 717.283.5586 Kay Olson-Martz Friendship, WI, 608.564.7359 Jody Schaap Woodstock, MN, 507.215.2257 Daniel Tetreault Champlain, NY, 518.298.8690 Bill Zimmerman Foley, MN, 320.355.2191

HORIZONS STAFF Lindsay Johnson, Editor, ljohnson@crinet.com Brooke Handy, Assistant Editor, bhandy@crinet.com Andy Graf, Graphic Designer

REPRINTS

CONTENTS 04 The Time for Change is Here

13 Make Calving Season a Little Easier

06 State of the Cooperative

14 New Acquisitions

07 Greene Retires from GENEX Board

18 The Cost of Days Open

08 Top 10 Reasons to be a

20 New Product Alert

GENEX Delegate

23 Using A.I. on Your Ranch

09 In the News 10 Spring Specials

Material may not be reproduced in any fashion without Genex Cooperative, Inc.â&#x20AC;&#x2122;s permission. Genex Cooperative, Inc. agents or employees, cannot and do not guarantee the conception rate, quality or productivity to be obtained in connection with the use of their products or recommended techniques. THEY MAKE NO WA R R A N T I E S O F A N Y K I N D W H AT S O E V E R E X P R E S S E D O R IMPLIED WHICH E X TENDS BE YOND THE DESCRIP TION OF THE PRODUC TS A ND HEREBY DISCL A IM A L L WA RR A NTIES OF MERCHANTABILIT Y AND FITNESS FOR A PARTICUL AR PURPOSE. In the unlikely event that any of the products shall be proven to be defective, damages resulting from their use shall be limited to their purchase price.

STATEMENT OF PURPOSE GENEX is the trusted provider of world-class animal genetics, progressive reproductive solutions, value-added products and innovative services to members and customers.

The Time for Change is Here

Just as your life experiences have shaped who you are today, history and heritage have shaped the GENEX brand into what it is today.

Where We Came From We take pride in our history. In a time of small farms and big dreams, producers came together to organize cooperatives that would genetically improve cattle performance and deliver economical reproductive services. In true cooperative fashion, those producer members of yesterday helped guide the cooperative just as our producer delegates and board members do today. Since the formation of predecessor cooperatives in the 1930s, GENEX has brought together reputable genetics and reproductive experts

HORIZONS

through nearly 50 business mergers and acquisitions. In fact, many of today’s employees and members have roots in 21st Century Genetics, Eastern AI, Atlantic Breeders or Noba — organizations that helped shape GENEX into a trusted supplier of practical, science‑based and customized animal reproductive solutions. GENEX history also writes a remarkable list of industry firsts. This cooperative has again and again applied experience, science and data-driven knowledge to deliver innovative products and services. GENEX was the first to research

and publish a dairy calving ease summary, herdlife evaluation and total economic sire index; the first in the U.S. to offer a commercially available dairy mating system; the first to offer Pocket Thaw™; the first to provide chute-side beef reproductive service; the first stud to publish data-backed dairy and beef sire fertility rankings; and the first in the U.S. to develop and maintain a nucleus herd. These and more recent developments like the Ideal Commercial Cow index and Subclinical Ketosis, Metritis and Foot Health breeding values have earned GENEX the reputation of the industry’s innovator.

Take great pride in GENEX brand history. It has made GENEX into an industry-leading supplier of science-based animal genetics and customized reproductive solutions. We take pride in our heritage. Since 1993, GENEX has been part of Cooperative Resources International (CRI). At that time, CRI was organized as the nation’s first holding cooperative to provide efficiencies in financial management, human resources, information technology and communications and to unite GENEX with other like-minded subsidiaries. That still holds true today, 24 years later. More recently, CRI has also delivered value to GENEX in the form of business development oversight and expansive research capacity through the International Center for Biotechnology – key areas for business advancement. Take great pride in the CRI heritage. Leveraging CRI’s global scope, resources and leadership has enabled GENEX to bring more value to members and customers. This history and heritage has helped to build GENEX into the brand it is today, but the time for change is here.

Who We Are Today Like you, GENEX has a look and a personality. GENEX has goals, a purpose and stands for something. These attributes contribute to the GENEX brand – how you and others perceive the brand. GENEX is an honest, trustworthy, responsive, innovative, knowledgeable and friendly cooperative. GENEX continually strives to lead the way with sciencebased animal genetics and innovative services producers can trust. Put more simply, GENEX is innovative excellence in animal genetics.

GENEX is an industry leader because ... GENEX provides differentiated offerings to members and customers. GENEX provides different industryleading genetics and consulting services to producers based on their needs and wants. GENEX exemplifies relevancy, a measure of what is personally appropriate and makes a difference to members and customers. GENEX provides progressive innovative genetics and customized reproductive services that are relevant to our members’ and customers’ needs (for example, the Ideal Commercial Cow index and PregCheck™ fertility rankings). GENEX is respected. Members, customers and the industry regard GENEX with respect because the co-op is friendly, knowledgeable, responsive and passionate. GENEX is forward-thinking. This is the culmination of historical brand building efforts and the outcome of professional relationships between members, customers, employees and the brand. Being forwardthinking, GENEX is dedicated to ongoing genetic improvement and data-driven innovation. GENEX is part of CRI. Yet, GENEX is like a teenager moving into adulthood and forging forward with its own identity. GENEX is continuing to leverage CRI’s global scope, resources and leadership. Yet, GENEX is stepping out of the shadow of CRI to further establish its own brand. GENEX is the trusted provider of industry-leading animal genetics, progressive reproductive solutions, value-added products and innovative services to members and customers. GENEX is our brand. 

GENEX Introduces New Brand, Logo HORIZONS

State of the Cooperative

Keith Heikes, GENEX Chief Operating Officer, addressed the member‑elected producer delegates at the annual meeting in January. Below are excerpts from his state of the cooperative address. 2016 was a challenging year for your cooperative. Low dairy prices for the second year in a row affected our financial results much like they did other agricultural businesses. Similarly, U.S. beef prices retreated from record highs, thus limiting GENEX growth in a segment where we had experienced double-digit growth the past few years. Additionally, over the past decade and a half we have grown accustomed to substantial increases in international revenue, but the combination of low global dairy prices and a strong dollar stopped this trend. In short, low dairy and beef prices coupled with the strong dollar formed stronger headwinds than ever before resulting in a negative bottom line for the year. The challenging economics were recognized early in the year and expense reductions put in place. We reduced capital and other expenses while remaining focused on our strategic plan. Among the cooperative’s major activities during the year was the restructuring of the GENESIS program, decentralizing the program to house fewer recipient animals at GENEX facilities. The decision was also made to sell the Mitchell, South Dakota, production facility. This decision enabled us to focus further on our other facilities as we continue to invest time and energy in improving the quality of our beef semen product.

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Furthermore, plans were put in place to consolidate the domestic and international distribution operations to our Shawano, Wisconsin, facility. In December, we introduced the newest version of the Ideal Commercial Cow index, a Holstein sire index for commercial dairies. Three new health trait breeding values for subclinical ketosis, foot health and metritis were added to the index. The health traits were a collaborative effort between GENEX, AgSource Cooperative Services and the CRI International Center for Biotechnology. We believe this collaboration – and the new traits – are the first of many to come. While 2016 was not a banner year from a financial standpoint, GENEX made strides in market share growth. According to our industry trade association – the National Association of Animal Breeders – during our 12-month fiscal year (October 2015 to September 2016) the industry as a whole was down over 1 million units in semen sales. In that same timeframe, GENEX experienced a 250,000 unit gain over the previous year. This included a new record in Jersey semen sales. For the first time ever, we surpassed 1 million units in Jersey sales. While economic factors impacted the cooperative’s financial success, the past year has been productive if measured by program and product development along with structure changes designed to fulfill the strategic plan. The short-term struggles are significant and yet the long-term outlook for production agriculture is outstanding. 

Greene Retires from GENEX Board

“Paul’s ability to engage the entire board in open discussion is a true talent.” Keith Heikes

Chief Executive Officer Keith Heikes (left) thanks retiring board president Paul Greene (right) for his years of service.

During the January 25 annual meeting of GENEX, Paul Greene of Berlin, New York, retired as GENEX board president. His last president’s address paints a picture of his first years as a board member, the changes he’s seen in the A.I. industry and encourages delegates to run for the GENEX board. “In 1996 I was elected to the Eastern A.I. board of directors, a predecessor of GENEX. Eastern A.I. was a regional cooperative headquartered in Ithaca, New York. In 1996, one of our major board room discussions was about structure – how to grow and expand the cooperative. At that time, a herd with 1,000 cows was considered a mega herd. Sexed semen was only a vision; if you wanted a heifer calf you had a 50:50 chance. The term ‘young sire’ was an unproved bull whose semen was sold to progeny test herds. And, we could recite the credentials on nearly every bull in the stud.

“Many things have changed in the 20 years I have been on the board of directors. By far the two greatest events to impact the A.I. industry were sorted semen and genomics. These two topics have impacted nearly every aspect of GENEX. Sire housing had to be revamped, production schedules were analyzed and the Genetics Department responsibilities were completely reevaluated. Sorted semen and genomics have forced us to initiate a structure driven by economics and production.

manage things a little differently at home, but the things you learn and the opportunities you have will be nothing short of amazing. I know they were for me for the last 20 years.” “Paul has been a steady hand at the wheel, and I certainly have appreciated his guidance and input,” states Keith Heikes, GENEX Chief Operating Officer. “Paul’s ability to engage the entire board in open discussion is a true talent.”

“The industry is on the front end of many other technology developments. I firmly believe our purchase of the CRI International Center for Biotechnology will provide us with the ability to maximize research capabilities. “I would like each of you to consider running for the GENEX board of directors. Yes, you will have to

Elected to fill the director position left by Greene is Israel Handy, a dairy producer from St. Johnsville, New York. 

Following the annual meeting, the GENEX board elected the executive team: John Ruedinger President

Bobby Robertson 1st Vice President

Harold House 2nd Vice President

Ron Totten Secretary HORIZONS

Top 10 Reasons to be a GENEX delegate The third week of January is often characterized by blowing snow and frigid temps, but in most cases, that doesn’t stop GENEX delegates from convening in Minneapolis, Minnesota, for the cooperative’s annual meeting. This year, delegates from 26 states made the trek. For repeat visitors, the annual meeting is a time to catch up with fellow producers and GENEX management. For new delegates, it’s an opportunity to really learn more about the inner workings of the co-op. Much more than a meeting. While “annual meeting” may sound like a bore, the GENEX meeting is so much more! In addition to the business meeting and evening entertainment, the event includes educational opportunities. This year the co-op held five breakout sessions featuring 11 topics for delegates to gain cooperative or farm management insight. Topics ranged from cybersecurity to beef in Brazil and from research updates to the beef lineup and the Ideal Commercial Cow (ICC$) index. Time and time again, these breakout sessions are a fan favorite. This year was no different. Your reasons. How does a GENEX member get the opportunity to attend the annual meeting? First, you must self-nominate to be a delegate. Then the members in your local membership district cast their vote on who should be a delegate. If you are elected, you are invited (and expected) to attend the annual meeting in January and an input meeting in the fall. Why would you want to become a delegate and attend the annual meeting? Here’s the Top 10 reasons, as shared by delegates at this year’s GENEX annual meeting. 10. Gets you away from the farm or ranch and that daily routine! 9. A chance to meet producers from across the country. 8. It’s a matter of give and take (contribute to the co-op and learn). 7. It’s a family affair – My family’s been members of co-ops since the 1920s. 6. GENEX is the best show in town, and we want to keep it that way! 5. Delegate input keeps the organization healthy. 4. Reuniting with fellow delegates that I only see once a year. 3. Cooperatives educate their delegates and members. 2. Find out the inside-scoop on the new happenings at GENEX. 1. We got voted in! If becoming a delegate and attending the annual meeting interests you, watch for your next opportunity to self-nominate.  8

HORIZONS

Here’s what a few delegates had to say: Cybersecurity “I appreciated the ‘take home’ suggestions on what to do to protect my data. I will do so as soon as this conference is done!” Learning from the Future “Fascinating subject! Definitely affects how I think about the future of our dairy.” Beef in Brazil “I learned how beef producers in Brazil are trying to crossbreed to improve their product. They are starting with consistent animals so they should be able to produce a good, ‘like’ F1s.” Delegates in attendance at the Januray 2017 annual meeting.

Hinrichsen Joins GENEX

Billing Due Dates to Change The GENEX Finance Division, with the approval of the board of directors, changed the due date on monthly statements. Effective on the statement members and customers received in January 2017, due dates changed from the last day of the month to the 20th. As in the past, finance charges on overdue accounts will be calculated as of month’s end. For your convenience, GENEX offers several payment options: Credit card: Call to pay via Visa®, MasterCard®, American Express®, Discover® or John Deere Financial.

Ron Hinrichsen, Westmoreland, Kansas, joins GENEX as Director of U.S. Beef Sales and Marketing. In this role, Ron will lead the U.S. Beef Sales and Marketing team. “We are pleased to welcome Ron to the GENEX Beef team,” states Jeff Swenson, VP Beef Marketing, Sales and Product Development. “We believe his past experiences will serve him well in this new role.” Ron is a graduate of Kansas State University with a degree in animal science and business. He has held sales positions with animal health and animal nutrition companies where he led teams of sales professionals and gained in-depth knowledge of the beef industry. 

ACH (check): Call to provide payment information. Payment will be processed the same day. Automatic payment: Set up your credit card, checking or savings account to automatically pay your balance (or any agreed upon dollar amount) any day of the month you choose. For more information or to make a payment, please call the GENEX credit department at 800.333.9007 and select option 3. 

Hergenreder to Lead Large Herd Development Justin Hergenreder, Longmont, Colorado, has accepted the position of Beef Large Herd Development Manager for GENEX. Justin joined GENEX in October 2013. Since then he has managed beef semen sales in the Southeastern U.S. and most recently served as Area Sales Manager for Colorado, Kansas, Texas and New Mexico. “The wealth of experience Justin has gained working with commercial cattle operations will make him a valuable asset in this role,” states Jeff Swenson, VP Beef Marketing, Sales and Product Development. In his new role, Justin will work with the GENEX Beef team and large commercial ranches across the United States. 

Apply for the Collegiate Scholarship Youth attending a four‑year university or two‑year technical college in fall 2017 and pursuing a degree in an agricultural field can apply for a scholarship from GENEX. Applicants must also be affiliated with a GENEX member by having an active role on a member’s dairy or ranch. The cooperative will provide a minimum of six $750 scholarships. For more info on the CRI Collegiate Scholarship, visit the GENEX website at http://genex.crinet.com. 

GENEX to Change Delegate Election Cycle Based on delegate input, the GENEX board of directors is changing the annual membership qualification period and delegate election timeframe. Starting in 2018, the membership qualification period will be May 1 through April 30. For example, to qualify as a member in 2018, a customer must spend $500 on GENEX semen, products and/or services between May 1, 2016 and April 30, 2017. In addition, they need to have a membership agreement on file. Delegate nominations will then take place each June with elections held in July. Only those who qualify as a member can be nominated and elected as a delegate. The current delegates and alternates (who were elected in December 2016) will serve through the 2018 annual meeting and until the next elections are held in July 2018.  HORIZONS

SPRING

BEEF SPECIAL 1AN01371

COMMANDO

Reg#: 17082311

1AN01363

Special $22

CONQUEST

Reg#: 17888696

1AN01313

Regular $30

Regular $22

Special $18

INSIGHT

Reg#: 16805884

Regular $30

1AN01356

Reg#: 17938417

1AN01287

Contact your GENEX representative for current availability. 10

HORIZONS

Special $18

Regular $25

Special $20

J EDGAR HOOVER

Reg#: 17412820

Special prices can be combined with Volume Special. Utilize with the John Deere Financial beef deferral program offering 180 days with no interest and no payments.

Regular $22

WEST RIVER

Reg#: 17318919

1AN01294

Special $25

ALLIED

Regular $25

Special $20

Special ends May 31, 2017

1AR00955

LEGEND

Regular $25

Reg#: 1612741

1HP00844

Reg#: 2878160

Special $18

KLONDIKE

Reg#: 43465340

1SM00150

1AR00967

Regular $22

TRUE JUSTICE

Regular $25

Special $20

Regular $25

Reg#: 1750557

1HP00847

Special $18

PREDICTABULL

ACCESS

Reg#: 43379349

1CH00964

Special $20

Regular $25

Special $20

SUNDANCE

Reg#: M820210

Regular $25

Special $20

HORIZONS

Make Calving Season

a Little Easier By: Kenzie Smith, Resale Product Advisor

With calving season in full swing, it is important to be prepared for anything. GENEX has two life event products to help get your calves off to a great start: Push™ calf nutritional paste and Genesis 150 Colostrum Replacer. Push™ calf nutritional paste is a blend of highly digestible globulin proteins and energy components (such as milkfat from colostrum) developed to help calves overcome disease challenges and low energy reserves. By combining high levels of fat and proteins, the calf can have a balanced blend of these two key colostrum components immediately following birth. Push™ calf nutritional paste contains the natural fatty acids found in colostral fat to give the calf a boost of energy. These fatty acids are designed by nature to help the calf thrive. In addition, it contains naturally found colostrum components (peptides and cytokines) that help prime the immune system beyond the globulin proteins everyone is familiar with.

Genesis 150 Colostrum Replacer provides everything the newborn calf needs in just one feeding, so the second feeding can be colostrum, milk or milk replacer. This product provides 150 grams of globulin proteins, essential to newborn calves for optimal nutrition and health, and they can only be absorbed by the calf shortly after birth. This product has a guarantee of 45% protein and 20% fat, ensuring the calf receives enough energy and nutrients right from the start. Genesis Colostrum Replacer Comes in the Perfect Udder Package The Perfect Udder package is a clean, safe and easy method of feeding. The package contains a premeasured dose of colostrum replacer. Just add water to the fill line, shake for 30 seconds, then screw on either the tube or nipple to feed the calf. Once the colostrum is completely administered everything can be thrown away. It’s that easy!

This product does not replace colostrum! However, the specialized formula is complementary to colostrum, so it can be used at birth to further enhance the benefits of colostrum. Push™ calf nutritional paste helps increase the energy and antibodies absorbed from colostrum. The benefits are not limited to the period immediately following birth. Have a calf that is depressed, not eating, coming off of a disease, transported any distance or just needs a push? Then Push™ calf nutritional paste was designed for them! Feed if a calf is: Recovering from disease or infection. Not consuming adequate feed and acting lethargic. Transported over some distance, has become less alert and seems depressed. Scouring, not eating and losing weight. Not consuming colostrum immediately following birth. Depressed and has little interest in standing within the first hour of life. As mentioned, Push calf nutritional paste does not replace colostrum. However, if you are in need of a colostrum replacer, GENEX has you covered. Genesis 150 Colostrum Replacer is fed instead of maternal colostrum, when colostrum is unavailable or is of questionable quality. ™

Genesis 150 Colostrum Replacer is available in the Perfect Udder® package, which makes feeding fast, easy, clean and safe. FAST: With only three steps and a quick dissolving formula, you can feed it to the calf in minutes! EASY: With a premeasured dose of replacer already inside and a fill window on the back, mixing couldn’t be any easier. CLEAN: Disposable packaging helps minimize opportunity for contamination and disease transfer between calves. SAFE: Genesis 150 Colostrum Replacer utilizes first milking colostrum that is carefully collected, handled and pasteurized to ensure product integrity. For more information regarding Push™ calf nutritional paste or Genesis 150 Colostrum Replacer, contact your GENEX representative.  HORIZONS

NEW ACQUISITIONS 1AN01397 STEVENSON

TURNING POINT

Reg. No. 18434747

Sitz Upward 307R Plattemere Weigh Up K360 Barbara of Plattemere 337

Angus

S A V Bismarck 5682 Stevenson Pride I167x FSHK Pride 180

Turning Point offers impressive EPDs, looks that stop you in your tracks and foundation maternal power from the herd bull producing Pride cow family. A genomic standout, Turning Point has the genetic and phenotypic power to move your herd in the right direction. CED

YW RADG SCR

DOC

HPG

CEM MILK MW

$EN

MARB

FAT

17 -2.1 63 112 0.30 0.87 11 15.7 15 28 21 0.4 -11.55 60 0.89 1.03 0.036 74.60 82.69 43.51 172.48 .35 .39 .32 .35 .36 .41 .30 .25 .18 .24 .37 .20 .23 .32 .30 .32 1% 3%

5% 4%

2% 20%

1AN01399 MYERS

15%

KEYSTONE M263

Reg. No. 17717533

S A V Final Answer 0035 Connealy Capitalist 028 Prides Pita of Conanga 8821

Angus

Hoover Dam Myers Queen M180 Myers Proud Queen M363

Keystone is a semi-proven, high $W bull that exhibits flawless phenotype with exceptional feet and leg structure. Calving ease, growth and carcass traits with moderate MILK, high SCR and positive $EN. . . a rare combination! CED

YW RADG SCR

DOC

HPG

CEM MILK MW

$EN

12 0.6 64 102 0.23 1.41 10 10.2 12 23 4 0 0.01 .45 .59 .46 .37 .39 .48 .30 .27 .18 .23 .36 .19

15%

10% 20%

1AN01400 PF

15%

MARB

FAT

27 0.71 0.84 0.064 72.32 63.34 39.26 111.78 .24 .33 .30 .32 25% 15%

20%

25%

BROADVIEW 5009

Reg. No. 18185986

S A V Final Answer 0035 SandPoint Butkus X797 G A R Grid Maker 4603

Angus

Connealy Onward Sitz Henrietta Pride 643T Sitz Henrietta Pride 81M

If you like good looking bulls, with calving ease and cow power, take a look at Broadview. A son of the rare and valuable Butkus, out of one of the breed’s most elite cows, Broadview has the pedigree and report card of a top draft pick. His first calves were born easy and exhibit excellent calf vigor. CED

YW RADG SCR

DOC

HPG

15 0.5 63 109 0.26 1.17 28 9 .38 .40 .34 .37 .36 .51 .32 .27 2%

5% 10% 15% 25% 4%

1AN01401 BALDRIDGE

CEM MILK MW

$EN

14 20 24 0.2 -0.83 .16 .23 .36 .19 3%

MARB

FAT

43 0.61 0.96 0.063 63.12 75.57 34.77 136.86 .24 .34 .32 .33

20%

10%

15%

HOMBRE D748

Reg. No. 18587854

Connealy Consensus 7229 Mill Bar Hickok 7242 Mill Bar Bemindful Maid 6304

Angus

Styles Upgrade J59 Baldridge Isabel Y69 Baldridge Isabel T935

Hombre is deep, thick, sound and admired by many of the industry’s best cattlemen. He offers impressive soundness, fleshing ability and disposition. Use Hombre to incorporate the power of his famous dam, coupled with the added calving ease and phenotype of his popular sire. CED

YW RADG SCR

DOC

HPG

CEM MILK MW

$EN

9 -0.4 71 116 0.2 1.19 25 21.4 9 28 48 0.5 -17.4 .34 .39 .32 .35 .33 .43 .32 .23 .13 .19 .33 .16

25% 15% 1% 2%

25% 10% 10%

20% 25% 25%

MARB

FAT

54 0.65 1.03 0.112 78.47 78.11 27.42 142.24 .21 .30 .29 .30 5%

10%

HORIZONS EPDs as of 2/24/17

NEW ACQUISITIONS 1AN01408 S A V

ABUNDANCE 6117

Reg. No. 18579265

Rito 707 of Ideal 3407 7075 S A V Renown 3439 S A V Blackcap May 4136

Angus

S A V Net Worth 4200 S A V Emblynette 7563 S A V Emblynette 7261

Abundance is everything his name suggests; this massive powerhouse offers tremendous muscle, depth and stoutness. Certain to be a cow changer for power and performance, Abundance will carry on the legacy of his great sire and maternal grandsire. CED

MARB

2 .28

2.7 .39

67 110 I+.22 0.8 .31 .30 .05 .39

RADG

SCR

23 I+5.3 4 .34 .05 .12

33 I+10 I+.2 -26.45 .16 .05 .05

58 .15

0.36 .20

15%

DOC

1AN01407 S A V 654X

HPG

CEM MILK MW

$EN

FAT

0.82 0.045 67.58 75.46 22.8 147.98 .23 .18 15%

10%

REIGN 6845

Reg. No. 18578962

O C C Paxton 730P Coleman Charlo 0256 Bohi Abigale 6014

Angus

S A V 8180 Traveler 004 S A V Blackcap May 4136 S A V Blackcap May 4136

Use this deep-bodied, powerful individual to incorporate his dam’s amazing maternal prepotency, and the added fleshing ability and muscle of his popular sire. Reign demands consideration in any program that appreciates maternal value and high-octane performance. DOC

HPG

CEM

I+7 I+.8 I+61 I+109 I+.24 1.97 22 .05 .51 .49 .47 .05 .42 .38

CED

I+.5 .05

I+7 I+36 I-27 I-.4 -30.05 .05 .28 .05 .05

10%

RADG

10%

SCR

20%

1AN01403 ELLINGSON

MILK

$EN

MARB

47 .18

0.63 1.05 0.036 66.62 76.34 38.94 147.09 .23 .25 .21

15%

FAT

10%

HOMEGROWN 6035

Reg. No. 18542959

Connealy Thunder CTS Remedy 1T01 CTS 7V03 Bellemere Maid 9T02

Angus

Ellingson Format 2205 EA Blanche 4137 EA Blanche 1137

Homegrown offers a maternally-oriented, calving ease option with outcross potential for many of today’s popular pedigrees. He stands down with as much substance of bone, base width and muscle shape as you will find in a calving ease prospect. CED

CEM MILK MW

$EN

MARB

13 -0.6 56 110 0.28 1.56 21 17.3 .36 .43 .32 .36 .31 .47 .37 .22

14 .07

33 .14

0.3 .14

-19.14

56 .19

0.70 .30

10%

15%

20%

RADG

10%

SCR

10%

DOC

20%

HPG

20%

21 .32

FAT

0.83 0.029 65.38 74.48 37.46 151.74 .27 .29 15%

10%

ARMSTRONG 66

1AN01404 MOHNEN

Reg. No. 18548202

Koupal Juneau 797 Kramers Apollo 317 Kramers Evergreen Erica 1204

Angus

Connealy Sandhills 122 Mohnen Abigale 2784 Mohnen Abigale 660

Here’s a great calving ease prospect that can be widely sampled due to tremendous mating flexibility and solid phenotype. His young dam exhibits good udder quality, fleshing ability and has demonstrated excellent fertility among stiff competition at Mohnen Angus. CED

RADG

SCR

DOC

HPG

CEM MILK MW

$EN

MARB

13 -1.4 59 108 .39 .43 .32 .36

0.3 .30

1.7 .47

22 .26

25 .21

13 .08

33 .14

0.2 .12

-17.5

38 .20

0.32 .31

10%

20%

10%

15% 10%

13 .31

FAT

0.81 -0.009 72.78 75.68 30.38 123.37 .28 .30 15%

25%

HORIZONS

NEW ACQUISITIONS 1AN01402 K BAR D

NATIVE JOE 32D

Reg. No. 18574670

Soo Line Alternative 9127W K Bar D Joe Canada 18Y Malsons Savannah 102W

Angus

Vermilion Pony X Press K Bar D Wendy 1010 K Bar D Wendy K1T

Phenotypic excellence paired with a complete outcross to most of today’s popular lines, Native Joe offers a refreshing option for those looking for something different. With a soft look, ideal hip and hind leg, and an ultra-cool profile, Native Joe is an appealing mating for daughters of First Class, Brilliance and Style. CED

YW RADG SCR

DOC

HPG

7 1.6 54 92 0.27 0.47 10 3.5 .31 .35 .28 .32 .31 .38 .27 .21 25%

1AR00968 SR

HERE WE GO C325

15%

CEM MILK MW

$EN

10% 10%

1SM00160 CCR 7322

Reg. No. 3520779

MARB

FAT

10 24 70 0.7 -9.42 42 0.21 0.57 -0.042 47.97 52.08 25.01 123.69 .10 .17 .32 .12 .19 .29 .26 .29 25%

PAYDAY 0320C Reg. No. 3111909

Red Angus

SimAngus

Homozygous Black Homozygous Polled 1/2 Simmental, 1/2 Angus BUF CRK Medallion N328 BUF CRK Nice’N Easy T189 BUF CRK Redpride P154

Basin Payweight 006S Basin Payweight 1682 21AR O Lass 7017

Beckton Nebula M045 Red Hill M045 Lydia 65R Beckton Lydia M513 EP

HTP SVF In Dew Time CCR Ms 4045 Time 7322T CCR Ms Pretty 4045P

Here We Go offers HB, STAY and HPG figures that will make huge maternal progress in any cow herd. Expect outstanding calving ease, moderate mature size, fleshing ability and exceptional fertility in his progeny. He PAP tested 40 at 5958 feet of elevation by Dr. Tim Holt. HB

CED

MILK

HPG

CEM STAY MARB

193

15 -5.1 56 .32 .36 .31

88 .33

19 .26

-6 .25

20 .31

3 17 0.49 .36 .42 .28

0.19 .21

15 .27

REA

FAT

-0.02 0.06 .22 .25

A maternal brother to Cowboy Cut, sired by the popular Angus sire Payweight 1682, Payday offers the best of both breeds in a herd bull phenotype. Look to Payday to add depth of rib, body thickness and muscle shape all in a structurally correct, eye-appealing package. CED

ADG

MCE

MWW

STAY DOC

REA

20%

15% 15%

20%

10%

25%

15% 25%

20%

10%

Spring 2017 EPDs

1HP00851 TH 505U 14Z

PLAYBOOK 48D

15%

Spring 2017 EPDs

1HP00850 TH 41B 17Y

Reg. No. 43694419

API

15 -0.5 70.9 111.5 0.25 11.8 21.2 56.6 6.5 13.2 35.6 0.06 0.52 0.058 0.6 153.4 79.4 .31 .38 .33 .35 .35 .23 .24 .27 .08 .07 .29 .26 .40 .27 .32

LOMBARDI 20D

Hereford

Reg. No. 43695076

Hereford

Homozygous Polled

TH 122 71I Victor 719T TH 512X 719T Playmaker 14Z TH 122 71I Dominette 512X ET

TH 121L 63N Tundra 16S TH 22R 16S Lambeau 17Y TH 62N 3L Kelsey 22R

NJW FHF 9710 Tank 45P TH 557E 45P Burgundy 505U ET MEGS 707B Burgundy 557E

Boyd Masterpiece 0220 TH 154Y 0220 Samantha 41B TH 21U 125T Samantha 154Y

Long-sided, big topped and extremely attractive is how this bull is often described. With outstanding eye appeal and backed by a tremendous cow family, watch for Playbook to be a well-sampled young sire in 2017.

CED BW

WW YW MILK M&G CETM MCW UDDR TEAT SC

0.9 3.2 52 84 27 .31 .45 .35 .38 .20

MARB BMI

CEZ

BII

CHB

54 -1.3 75 1.38 1.36 0.9 62 -0.019 0.35 -0.04 15 .26 .33 P P .33 .27 .28 .28 .25

25% 25%

25% 15% 15%

FAT

REA

20%

EPDs as of 2/15/17

HORIZONS

Lombardi is a deep-bodied, powerfully constructed son of the popular Lambeau. In addition, he’s short-marked, well‑pigmented and dark red. Look to Lombardi to sire good-looking progeny of both sexes, and to use on various different cow types. CED BW

WW YW MILK M&G CETM MCW UDDR TEAT SC

2.3 2.0 49 83 25 .16 .39 .32 .34 .16

MARB BMI

CEZ

BII

CHB

3.9 82 1.37 1.43 0.4 61 0.064 0.13 0.29 14 .13 .25 P P .30 .27 .24 .24 .22

15%

15% 10%

FAT

REA

10%

EPDs as of 2/15/17

You can’t afford for her to be open. Use sires with proven PregCheck™ fertility rankings to get more females pregnant. The A.I. industry’s only data-driven fertility ranking.

The Cost of

Days Open By: Sarah Thorson, Beef Marketing and Education Manager

I am often asked how much it costs to use artificial insemination (A.I.), specifically compared to natural service. It is easy to put a pencil to paper and figure out exactly how much an A.I. pregnancy will cost compared to a natural service pregnancy. However, we should be looking at the reproductive equation from another angle. What about the lost opportunity and cost associated with each additional day a cow or heifer spends open?

HORIZONS

Ask any rancher what single trait is most important to profitability on their ranch, and they will likely say cow fertility. In a time of ever-tightening margins, a cow’s ability to have a calf, rebreed and have another calf all within a 365-day period can be the difference between profit and loss for any operation. Why is this such an important benchmark? Cows that do not maintain a yearly calving interval bring smaller, less uniform calves to the scale at weaning. Those cows tend to fall further behind, eventually ending up open and in the cull pen. This leads to a need for more replacement females, which increases heifer development costs.

One of the easiest ways to achieve a 365-day calving interval is to have more calves born earlier in the calving season.

Have you ever wanted to compare your operation to others? Several benchmarking programs are available for measurable production traits that directly affect profitability. One such program, Cow Herd Appraisal Performance Software (CHAPS), offered through North Dakota State University Extension Service, published their most recent set of benchmarks in September 2016 (Table 1). These benchmarks are calculated from five-year rolling benchmark values for average herd performance. Table 1.

Calves born earlier are heavier and more uniform at weaning.

Current CHAPS Production Benchmarks % Calves at 21 days

62.7%

More post-partum time for the cow to recover and rebreed compared to her latercalving counterparts.

% Calves at 42 days

87.3%

% Calves at 63 days

96.1%

Average Daily Gain

2.45 lbs.

One advantage of timed A.I. is the ability to have 60% of your cow herd pregnant on the first day of breeding, which, of course, leads to more calves born earlier. At the University of Missouri Thompson Farm, calf crop distribution was analyzed for the first 46 days over 11 calving seasons. There were three years of natural service breeding that included 526 calvings, three years of fixedtime A.I. with 585 calvings, and five years of estrus detection and A.I. with 1,040 calvings. On day 16 of the calving season, 38% of the natural service cows had calved, 54% of the estrus detection and A.I. cows had calved, and 62% of the fixed-time A.I. cows had calved. By day 21 of the calving season those numbers were 51%, 59% and 66% respectively.1 What is the true value of fewer days open? Using the data in Table 1, calves gain, on average, 2.45 pounds per day. This means at weaning a calf born on the first day of calving season weighs 50 lbs. more than a calf born on day 21 and 100 lbs. more than a calf born on day 42. If calves are worth $1.40 per pound, that’s $70 and $140 more just for calves born earlier. An additional advantage is your calf crop will be more uniform, making them more attractive to buyers. Fewer days open and more calves born earlier in the calving season is a sure way to boost your bottom line. If you have any questions about implementing a successful timed A.I. program on your operation, please contact your local GENEX representative.  (1) Patterson, D. J. et al. “Control Of Estrus Ovulation In Beef Cows”. 2016. Presentation.

Having nearly 63% of your cow herd calve within the first 21 days of calving can be a daunting task, one that is dependent on many factors. HORIZONS

New Product Alert By: Suzanne Lois, Resale Product Advisor

GENEX is now offering members and customers an ear tag product line that can be customized to your operation! We are pleased to announce the addition of Z Tags® and Temple Tag® ear tags. GENEX is working with Datamars, the parent company of these products, to provide producers with many options: blank tags, pre-numbered tags, customized management‑numbered tags, USDA RFID tags and combo packages.

Z Tags® Z Tags® include the Z1 No-Snag-Tag® and the Z2 No‑Tear‑Tag™. The Z1 No-Snag-Tag® is a foolproof one-piece tag that ensures the back of the tag will not snag, pull out or break off. This tag has a life of 18 months and is typically used for calves that will be sold in a short period of time. Apply the Z1 No-Snag-Tag® with the Z1 No-Snag-Tagger®. The Z2 No-Tear-Tag™ is a two-piece ear tag. The applicator used to apply this tag, the Z2 No-TearTagger™, features a dual-action kick-back jaw that automatically retracts once the ear tag is inserted. Together with the flip-out pin, the tagger virtually eliminates ripped and torn ears. The Z1 No-Snag-Tag® and Z2 No-Tear-Tag™ ear tags can be ordered blank, pre-numbered in packages of 25, or custom laser printed on one or both sides of the tag. Z Tags® also offers feedlot ear tags that use the Z1‑No‑Snag-Tagger®.

Temple Tag® The Temple Tag® ear tag product line includes the No. 1 feedlot tag in the world – Feeder Tags. This feedlot tag allows producers to use a knife to quickly apply ear tags to feedlot animals, along with the ability to customize ear tags to fit the needs of their operation. Temple Tag® also offers a two-piece tamper evident ear tag, Herdsman® Two Piece Tags, that can be used in cow/calf operations. These ear tags can be blank, pre‑numbered or customized. The Herdsman® Two Piece Tags have been adapted to use the best-selling Z2 No‑Tear‑Tagger™. This allows ease of application with virtual elimination of ripped or torn ears. For more information regarding Z Tags® or Temple Tag® ear tags, contact your GENEX representative.  20

HORIZONS

Be Ahead of the

Genetic Curve Semen Now Available

1HP00848 CRR 109 CATAPULT 322

CATAPULT 322

1AN01395 COLEMAN PLAYMAKER 427 Reg#: 43384585

PLAYMAKER

Reg#: 17914039

CRR 719 Catapult 109 x CRR 63J Kodiak 713

GDAR Game Day 449 x Connealy Onward

1AN01390 BUFORD PATHFINDER C304

1AN01379 SCHIEFELBEIN IBULL 3415

PATHFINDER

Reg#: 18251463

S A V Resource 1441 x S A V Bismarck 5682

iBULL

Reg#: 18270192

S A V Renown 3439 x Sitz Upward 307R

Bulls that

Check all the boxes 1AN01346 S WHITLOCK 179

WHITLOCK

Reg#: 17007891

3 Elite $W 3 Big-time $B 3 Outcross Pedigree

1AN01240 SCHIEFELBEIN EFFECTIVE 61

EFFECTIVE

Reg#: 17065105

3 Sure-fire Calving Ease 3 Convenience Trait Standout 3 Fault-Free Females

1AR00957 H2R PROFITBUILDER B403

PROFITBUILDER

Reg#: 1683223

3 Elite Indexes 3 Big-time CED 3 Phenotypic Excellence

1HH00109 CHURCHILL SENSATION 028X

SENSATION

Reg#: 43092364

3 Bet-the-ranch Calving Ease 3 Excellent Udders 3 Profit Proven

1SM00153 CCR COWBOY CUT 5048Z

COWBOY CUT

3 Added Mass and Muscle 3 Tremendous Look 3 Breed-leading Numbers

Reg#: 2703910

Using A.I. on Your Ranch By: Justin Hergenreder, Large Herd Development Manager

What is it costing you by not utilizing synchronization and A.I.? More uniform calf crop Calves born earlier in the breeding season Fewer days open

95 cents compared to $2.28 per gallon – that’s the difference 30 years have made in the price of a gallon of gas. Just as gas prices have changed drastically, so have the wants and demands of cattle producers. Producers considering artificial insemination (A.I.) have many of the same concerns and wants for their program. I’m here to lay those concerns to rest and show how A.I. and GENEX chute-side service will make you money and propel you into the future. So slap some bacon on a biscuit and let’s go! We’re burning daylight.

Cost Cost is always the first question. First of all, you need to sit down with your GENEX representative and determine the best plan for your operation. Costs will vary depending on herd size, location and labor needs. In most cases A.I. is cheaper than buying, maintaining and utilizing a bull for two to five years. Remember these costs will vary: Eazi-Breed™ CIDR® – $11 GnRH – $5 ($2.5x2) PG – $3 ESTROTECT™ – $1.30 Semen – $20 Breeding Service Fee – $10

The process Working with your GENEX representative, you will make a detailed plan for your A.I. project, including choosing a synchronization protocol that fits your operation. In order for synchronization to be successful on your ranch, you must commit to learning the protocol and executing it exactly, this means making sure the right cows, get the right shots, on the

right days. On breeding day, you get the cattle to the alley way and GENEX takes care of the rest.

Sires Ask the professionals: GENEX strives to bring you the best of the best for bull power. Visit with your local representative to determine the sires best suited for your goals.

Calving season Just because you bred your cows in a 4-hour period does not mean they will calve in a 4-hour period! After a successful A.I. program, expect females to calve in a 10- to 14-day period. University studies have shown no more than 20% of your herd will calve on any one day.

How many clean-up bulls will I need after A.I.? This question is highly variable. The answer has a lot to do with the age of your bulls, size of pastures, environment and number of females. and environment. GENEX staff can provide the correct recommendation to ensure you turn out enough bull power to cover the non-A.I. females. A.I. is one of the most beneficial and easiest ways to make your cow herd more profitable. With beef prices where they are, every pregnancy counts and every early calf means more pounds. More pounds = more DOLLARS! Utilizing A.I. will tighten your calving interval, add performance to your calf crop and allow you to actively control the type of cattle you raise. When you are ready to set up an A.I. program, contact your GENEX representative. GENEX is here to help add dollars to your program. 

HORIZONS

Genex Cooperative, Inc. PO Box 469 Shawano, WI 54166 Phone 888.333.1783

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