January 2010 Jersey Sires by GENEX

Jersey Sires January 2010

Join the

Genomic Generation

Dam: Dutch Hollow Rebel Diva VG-86%

+1.8 PTA Type

1JE00700 LEXICON

1JE00711 PLUS

Conception Ability

+2.3 SCR

Dam: Cal-Mart Lemvig Narda 6600 VG-89%

MGD: Woodstock BVD Celia-P EX-92%

0.13% Protein

Show Style

Dam: Dutch Hollow Rebel Diva VG-86%

Components Specialist +$507 CM 1JE00750 CECIL-P

0.23% Fat

1JE00654 ALLSTAR 1JE00631 NESTOR Amazing Udders

1JE00672 GOOSE

+5.27 JUI™ Fertile Daughters

Trinity’s All Star Melody

Outcross Genetics

+1.0 DPR Dam: Oomsdale Gordo Goldie Gratitude EX-90%

4% EFI Dam: Wilderness Lemvig Verve-ET EX-90%

1JE00644 VETERAN

The breed that just achieved a record year

for registrations and average production

Now has more reasons to celebrate: A collection of new and exciting Jersey sires.

1JE00552 ACE ........................ 11

Genomics is dramatically changing the

Jersey industry! The lineup acquired four new genomic-proven sires including CECIL-P. This Matinee x Action son is the industry’s highest ranking Polled sire for Cheese Merit (CM). PLUS is all-round sire with high yield, excellent type and outstanding udders. GOOSE, a maternal brother to 1JE00604 GANNON, follows with Type, udders and JPI. LEXICON, a Lexington x Rebel son, sires deep and open-ribbed cows with outstanding udders. Genex also has three new progeny-proven debuts that fit the total performance label. ALLSTAR is a high CM bull from Sunset Canyon MBSB Anthem-ET EX-95%. He transmits tremendous component percentages as well as outstanding conformation and udders. NESTOR is known for great solids and fitness traits. VETERAN is a low EFI sire that improves both type and fitness. With these additions to an already outstanding lineup - which included sires like the producer favorite profit star IMPULS, the exceptional CM bull VERMEER, and the elite JPI and milk yield sire GANNON - Genex has the Jerseys to fit any producer’s breeding goals

Don’t let genomics pass you by. To learn more, visit genex.crinet.com and click on Genomic Generation.

Mission Statement Provide products and services as effectively as possible to maximize the profitability of members and customers worldwide while maintaining a strong cooperative.

1JE00619 AHLEM ................. 13 1JE00654 ALLSTAR .................2 1JE00536 BORDEN .............. 15 1JE00750 CECIL -P...................3 1JE00604 GANNON ................5 1JE00672 GOOSE .....................6 1JE00522 HONOUR-P ......... 16 236JE00121 HOVBORG ........... 13 236JE00003 IMPULS.....................4 1JE00576 JARRETT .............. 12 1JE00670 JOULE ......................7 1JE00700 LEXICON .................6 1JE00571 LOGAN ................. 14 1JE00363 LUCKY.................... 14 1JE00601 MVF 1172 ............. 16 1JE00631 NESTOR ................ 10 1JE00711 PLUS .........................3 1JE00370 ROULETTE ........... 15 1JE00634 STONE ......................9 1JE00369 SUN VALLEY...........9 1JE00666 VERMEER................7 1JE00644 VETERAN ............. 10 1JE00633 WARRIOR ............ 11 1JE00636 WETUMPKA ....... 12

S how -T ype

NEW

ALLSTAR

1JE00654 SUNSET CANYON ANTHEMS -ET MAXIMUS X BERRETTA X BROOK

C heese M erit

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U dders

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Birth Date 07/08/05  USA Reg. 114581918

Norse Star All Star N2506, VG-84%

Trinity’s All Star Melody

Sire: SUNSET CANYON MAXIMUS-ET Dam: SUNSET CANYON MBSB ANTHEM-ET, EX-95% 5-04 2x 365d 37,087m 4.7 1732f 3.7 1383f lbs.

aAa 261

DMS 246126

Dam: Sunset Canyon MBSB Antehm-ET, EX-95%

Outstanding Type and udders Tremendous component percents Dam is EX-95% Anthem

USDA PTA 1/2010 +$382 77%Rel Net Merit +$453 Cheese Merit +$320 Fluid Merit 74 Herds 22 Daus. +94 87%Rel Milk +72 +0.36% Fat +19 +0.08% Protein +2.0 SCS +2.91 Prod. Life AJCA PTA 1/2010 +1.00 81%Rel PTAT +5.27 JPI™ +171 JUI™ NA Fertility (SCR) -0.3 60%Rel Dtr. Pregnancy Rate 7.2% EFI%

1JE00654 ALLSTAR 48 Dtrs. AJCA-Trait Profile -2

-1

Short Stature Frail Strength Shallow Body Depth Tight Rib Dairy Form High Pins Rump Angle Narrow Thurl Width Posty Rear Legs-Side Vw. Rear Legs-Rear Vw. Hock-In Low Foot Angle Low Feet & Legs Score Loose Fore Udder Attach. Low Rear Udder Height Narrow Rear Udder Width Weak Udder Cleft Deep Udder Depth Wide Front Teat Place. Wide Rear Teat Place. Short Teat Length -2

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

1.4 0.5 N/A 0.8 0.4 0.4 0.3 N/A 0.6 N/A 1.2 1.6 0.7 0.5 2.0 0.4 N/A 1.1

C heese Y ield

E lite P olled

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NEW

CECIL-P

1JE00750 RIVERBEND MATINEE MATINEE X ACTION X BOLD Birth Date 07/21/07  USA Reg. 115988567

Sire: SUNSET CANYON MATINEE Dam: RIVERBEND ACTION CELIA P-ET, VG-88%

aAa NA

MGD: Woodstock BVD Celia-P, EX-92%

1JE00750 CECIL-P 0 Dtrs. AJCA-Trait Profile -2

-1

JPI

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Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

C heese M erit

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Elite LCM$

High Productive Life

0.0 0.2 N/A 0.4 0.2 0.3 0.2 N/A 0.3 N/A 0.1 0.6 0.5 0.2 0.4 0.1 N/A 0.5

New Polled genetics

DMS NA USDA PTA 1/2010 +$487 56%Rel Net Merit +$507 Cheese Merit +$469 Fluid Merit G Herds G Daus. +1106 60%Rel Milk +67 +0.09% Fat +35 -0.03% Protein +4.0 SCS +2.83 Prod. Life AJCA PTA 1/2010 +0.20 55%Rel PTAT +0.91 JPI™ +194 JUI™ NA Fertility (SCR) -0.3 47%Rel Dtr. Pregnancy Rate 6.6% EFI%

U dders

PLUS

NEW

1JE00711 SWEETIE PLUS IATOLAS BOLD IATOLA X ARTIST X WINNIX Birth Date 06/19/07  USA Reg. 67129272

Sire: SC GOLD DUST PARAMOUNT IATOLA Dam: SWEETIE PLUS FG ARTIST BOLD, VG-88% 4-02 299d 3x 29,310m 4.0 1173f 3.3 969p lbs.

aAa 213

Dam: Sweetie Plus FG Artist Bold, VG-88%

1JE00711 PLUS AJCA-Trait Profile -2

-1

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

Our JPI™ leader

0 Dtrs.

2.1 0.3 N/A 1.4 0.7 0.7 0.1 N/A 0.7 N/A 1.8 2.2 0.8 0.5 2.2 0.9 N/A 0.3

High LCM$ Exceptional Type

DMS 345234 USDA PTA 1/2010 +$439 56%Rel Net Merit +$434 Cheese Merit +$449 Fluid Merit G Herds G Daus. +1396 60%Rel Milk +59 -0.03% Fat +39 -0.04% Protein +2.5 SCS +2.93 Prod. Life AJCA PTA 1/2010 +1.80 57%Rel PTAT +6.62 JPI™ +221 JUI™ +1.8 62% Rel Fertility (SCR) Dtr. Pregnancy Rate -0.1 49%Rel 6.5% EFI%

F ertility

IMPULS

236JE0003 Q SKÄ IDE X JAS BYG X FYN HAUG

P rofitability

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D iversity

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Birth Date 09/12/98  DNK Reg. 301592

Wilsonview Impuls Shauna

Van de Impuls Betsy Hyacinth

Sire: SKÄ IDE Dam: 25490-01966

Best Lactation: 15,292m 6.7 1023f 4.3 658p lbs.

aAa 261435

DMS NA

Impulsive Monet of Wilsonview

Our best for LCM$ Excellent Productive Life 99% reliability

Will-Do Impuls Kiss

Interbull-USA PTA 1/2010 +$423 97%Rel Net Merit +$525 Cheese Merit +$347 Fluid Merit Daus. 12686 Herds 1419 +505 99%Rel Milk +59 +0.19% Fat +41 +0.12% Protein +2.8 SCS +3.12 Prod. Life AJCA PTA 1/2010 +0.60 99%Rel PTAT +0.85 JPI™ +200 JUI™ +2.9 98% Rel Fertility (SCR) 96%Rel Dtr. Pregnancy Rate +1.2 2.5% EFI%

236JE00003 IMPULS 6279 Dtrs. Interbull-Trait Profile -2

-1

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

1.4 0.7 N/A 0.4 0.5 0.5 0.5 N/A 0.6 N/A 0.3 0.5 1.1 0.2 1.0 0.1 N/A 0.1

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Birth Date 07/22/03  USA Reg. 67010225

JPI TM

GANNON

1JE0604 OOMSDALE JACE GRATUDE -ET JACE X GORDO X ALF

C heese M erit 

P rofitability

Drinkall Gratitude Class

Sire: WINDY WILLOW MONTANA JACE Dam: OOMSDALE GORDO GOLDIE GRATITUDE, EX-90% 3-10 3x 305d 26,940m 4.2 1142f 3.2 852p lbs.

aAa 342

DMS 234

Wilsonview Gannon Natalie

Elite Milk yield High JPI™ Exceptional rear udders

Pearlmont Gannon Dewdrop

USDA PTA 1/2010 +$407 84%Rel Net Merit +$376 Cheese Merit +$436 Fluid Merit 95 Herds 49 Daus. +1955 92%Rel Milk +68 -0.11% Fat +47 -0.11% Protein +2.0 SCS +2.82 Prod. Life AJCA PTA 1/2010 +0.90 87%Rel PTAT +2.67 JPI™ +206 JUI™ +2.3 95% Rel Fertility (SCR) -0.1 69%Rel Dtr. Pregnancy Rate 8.3% EFI%

1JE00604 GANNON 74 Dtrs. AJCA-Trait Profile -2

-1

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

3.5 2.1 N/A 1.1 0.8 1.9 0.6 N/A 0.1 N/A 0.0 1.3 1.5 0.8 0.7 0.2 N/A 1.9

U dders

Y ield

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NEW

GOOSE

1JE00672 OOMSDALE ROCKET -ET ROCKET X GORDO X ALF Birth Date 12/25/05  USA Reg. 67027311

Sire: O.F. BARBER ROCKET Dam: OOMSDALE GORDO GOLDIE GRATITUDE, EX-90% 3-10 3x 305d 26,940m 4.2 1142f 3.2 852p lbs.

aAa 312

Dam: Oomsdale Gordo Goldie Gratitude, EX-90%

1JE00672 GOOSE AJCA-Trait Profile -2

-1

F ertility

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

Outstanding udders

0 Dtrs.

Tall, strong, and open

3.0 2.5 N/A 0.8 0.4 1.8 0.1 N/A 0.4 N/A 1.2 1.3 1.3 0.9 0.8 0.0 N/A 1.0

The new great son of Gratitude

DMS NA USDA PTA 1/2010 +$353 60%Rel Net Merit +$395 Cheese Merit +$324 Fluid Merit G Herds G Daus. +1231 63%Rel Milk +49 -0.02% Fat +45 +0.01% Protein +1.4 SCS +2.94 Prod. Life AJCA PTA 1/2010 +1.30 61%Rel PTAT +4.24 JPI™ +203 JUI™ NA Fertility (SCR) 53%Rel Dtr. Pregnancy Rate +1.0 7.9% EFI%

NEW

Y ield

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LEXICON

1JE00700 DUTCH HOLLOW LEXINGTON X REBEL X KLASSIC Birth Date 03/20/07  USA Reg. 115479865

Sire: WOODSTOCK LEXINGTON-ET Dam: DUTCH HOLLOW REBEL DIVA, VG-86% 3-05 305d 3x 24,230m 5.0 1209f 3.5 850p lbs.

aAa 435

Dam: Dutch Hollow Rebel Diva, VG-86%

1JE00700 LEXICON 0 Dtrs. AJCA-Trait Profile -2

-1

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

1.1 0.7 N/A 0.8 0.5 0.3 0.2 N/A 0.2 N/A 1.5 1.2 0.8 0.8 1.0 1.1 N/A 0.5

High yields and components Outstanding udders Deep and openribbed cows

DMS 456345 USDA PTA 1/2010 +$326 56%Rel Net Merit +$369 Cheese Merit +$288 Fluid Merit G Herds G Daus. +799 60%Rel Milk +48 +0.06% Fat +32 +0.02% Protein +2.0 SCS +2.87 Prod. Life AJCA PTA 1/2010 +1.40 57%Rel PTAT +3.88 JPI™ +161 JUI™ +2.3 59% Rel Fertility (SCR) Dtr. Pregnancy Rate -0.9 48%Rel 7.9% EFI%

C heese M erit

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U dders

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D iversity

VERMEER

1JE0666 CAVE CREEK -ET ARTIST X LEMVIG X DECLO Birth Date 01/07/06  USA Reg. 114849531

Sire: JAS Artist Dam: CAVE CREEK 879 LEMVIG VETCH, EX-91% 5-03 305d 3x 21,050m 7.4 1554f 3.6 748p lbs.

aAa 426

Dam: Cave Creek 879 Lemvig Vetch, EX-91%

1JE00666 VERMEER 0 Dtrs. AJCA-Trait Profile -2

-1

C heese M erit

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

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Attractive udders

1.0 1.0 N/A 0.9 1.1 0.4 0.0 N/A 0.7 N/A 1.0 1.1 0.1 0.1 0.6 0.1 N/A 1.0

Long-lasting daughters Exceptional Cheese Merit

L ongevity



DMS 246126 USDA PTA 1/2010 +$441 57%Rel Net Merit +$503 Cheese Merit +$390 Fluid Merit G Herds G Daus. +621 60%Rel Milk +69 +0.21% Fat +32 +0.04% Protein +2.8 SCS +2.93 Prod. Life AJCA PTA 1/2010 +1.10 57%Rel PTAT +2.70 JPI™ +198 JUI™ +3.3 67% Rel Fertility (SCR) 49%Rel Dtr. Pregnancy Rate +0.4 5.3% EFI%

D iversity

JOULE

1JE0670 DEN-KEL ARTIST -ET ARTIST X ROULETTE X RED DOG Birth Date 01/12/06  USA Reg. 67029497

Sire: JAS Artist Dam: DEN-KEL ROULETTE JEWEL, EX-90% 2-08 305d 2x 24,240m 4.3 1031f 3.4 831p lbs.

aAa 156

Dam: Den-Kel Roulette Jewel, EX-90%

1JE00670 JOULE AJCA-Trait Profile -2

-1

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

High LCM

0 Dtrs.

1.9 1.4 N/A 0.5 0.1 1.0 0.2 N/A 0.1 N/A 0.2 0.6 0.3 0.1 0.7 0.8 N/A 0.2

Daughters that last Outstanding EFI%

DMS NA USDA PTA 1/2010 +$430 56%Rel Net Merit +$440 Cheese Merit +$416 Fluid Merit G Herds G Daus. +796 60%Rel Milk +31 -0.03% Fat +22 -0.03% Protein +4.1 SCS +2.76 Prod. Life AJCA PTA 1/2010 +0.10 58%Rel PTAT +1.13 JPI™ +150 JUI™ NA NA Fertility (SCR) 49%Rel Dtr. Pregnancy Rate +1.1 4.9% EFI%

“The advantage of using GenChoice semen is having a surplus of heifers when making a selection for selling or culling. Another advantage is having more heifers from a good genetic sire in a shorter period of time than usual.” -Tienie Durr, South Africa

GenChoice™ is available on these popular sires: Vermeer

Stone

MVF 1172

Nestor

Gannon

Sun Valley

Joule

Wetumpka

Kel-P

Plus

Ace

Lyon

D iversity

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Y ield

F itness

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1JE0639

SUN VALLEY IMPULS HONOR-ET GDP IMPULS X FAIR X LESTER

Birth Date 02/14/05  USA Reg. 114592064

Sire: Q Impuls Dam: Scotch View Fair Halo, EX-94%

6-07 305d 2x 23,980m 4.3 1030f 3.4 808p lbs.

aAa 165

Only

Dam: Scotch View Fair Halo, EX-94%

1JE00639 SUN VALLEY 7 Dtrs. AJCA-Trait Profile -2

-1

U dder A ppeal

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

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Outcross genetics

0.1 0.1 N/A 0.9 0.2 0.3 0.1 N/A 0.2 N/A 0.4 1.3 0.4 0.4 0.2 0.4 N/A 0.5

Competitve production Outstanding health traits

M ilk S olids

DMS NA USDA PTA 1/2010 +$402 68%Rel Net Merit +$373 Cheese Merit +$447 Fluid Merit 30 Herds 16 Daus. +1539 77%Rel Milk +66 -0.02% Fat +41 -0.07% Protein +2.6 SCS +3.23 Prod. Life AJCA PTA 1/2010 +0.40 64%Rel PTAT +2.18 JPI™ +193 JUI™ NA Fertility (SCR) 51%Rel Dtr. Pregnancy Rate +0.2 5.5% EFI%

JPI™



STONE

1JE0634 SR Impuls -ET GDP Impuls x Hallmark x Peregrine Birth Date 10/17/04  USA Reg. 114332783

Sire: Q Impuls Dam: SR Hallmark Jewel, EX-91%

4-11 305d 2x 26,200 3.7 978f 3.5 926p lbs.

1JE00634 STONE 14 Dtrs. AJCA-Trait Profile -2

-1

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

Exceptional udders

aAa 261

1.8 0.4 N/A 1.3 0.5 0.8 0.2 N/A 0.4 N/A 0.4 1.0 0.4 0.0 0.8 1.3 N/A 0.7

Tremendous Dairy Form Outstanding solids yields

DMS 234 USDA PTA 1/2010 +$321 69%Rel Net Merit +$377 Cheese Merit +$281 Fluid Merit 25 Herds 14 Daus. +855 77%Rel Milk +46 +0.04% Fat +39 +0.04% Protein +1.8 SCS +3.00 Prod. Life AJCA PTA 1/2010 +0.90 68%Rel PTAT +2.69 JPI™ +171 JUI™ NA Fertility (SCR) -0.3 52%Rel Dtr. Pregnancy Rate 5.5% EFI%

P erformance

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C heese Y ield

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T ype

NEW

NESTOR

1JE00631 CAL-MART IMPULS 3831 IMPULS X LEMVIG X SUPER TACO Birth Date 09/30/04  USA Reg. 114118901

Sire: Q Impuls Dam: CAL-MART LEMVIG NARDA 6600, VG-89% 3-02 2x 305d 25,080m 4.9 1233f 3.5 868p lbs.

aAa 516

DMS 456345 Interbull-USA PTA 1/2010 +$352 75%Rel Net Merit +$458 Cheese Merit +$270 Fluid Merit 91 Herds 47 Daus. +226 82%Rel Milk +55 +0.23% Fat +34 +0.13% Protein +2.6 SCS +3.10 Prod. Life AJCA PTA 1/2010 +0.50 71%Rel PTAT +1.07 JPI™ +169 JUI™ NA Fertility (SCR) 57%Rel Dtr. Pregnancy Rate +0.3 4.5% EFI%

Dam: Cal-Mart Lemvig Narda 6600, VG-89

1JE00631 NESTOR 19 Dtrs. AJCA-Trait Profile -2

-1

D iversity

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

T est

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Tremendous Fat and Protein tests

1.0 1.3 N/A 0.5 0.4 1.0 0.5 N/A 0.7 N/A 0.5 0.4 0.3 0.0 0.5 0.2 N/A 0.4

Outstanding fitness Type improver

NEW

U dders 1JE00644 IMPULSE

VETERAN OF SHAN-MAR IMPULS X LEMVIG X YANKEE Birth Date 09/10/04  USA Reg. 67003433

Sire: Q Impuls Dam: WILDERNESS LEMVIG VERVE-ET, EX-90% 5-05 2x 305d 23,100, 4.0 932f 3.3 764p lbs.

aAa 153

Dam: Wilderness Lemvig Verve-ET, EX-90

1JE00644 VETERAN 20 Dtrs. AJCA-Trait Profile -2

-1

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

New progeny-proven

0.1 0.5 N/A 0.3 0.5 0.6 0.1 N/A 0.2 N/A 0.7 0.8 0.4 0.2 0.6 0.5 N/A 0.1

Type and fitness improver Low EFI of 4.0

DMS 246234 Interbull-USA PTA 1/2010 +$272 74%Rel Net Merit +$295 Cheese Merit +$262 Fluid Merit 88 Herds 29 Daus. +450 80%Rel Milk +36 +0.08% Fat +20 +0.02% Protein +2.6 SCS +3.12 Prod. Life AJCA PTA 1/2010 +0.30 71%Rel PTAT +2.30 JPI™ +128 JUI™ NA Fertility (SCR) 56%Rel Dtr. Pregnancy Rate +0.8 4.0% EFI%

U dder A ppeal

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L ongevity

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P rofitability

ACE

1JE0552 SENN-SATIONAL PARAMOUNT PARAMOUNT X BARBER X SOONER Birth Date 10/23/01  USA Reg. 112537258

Sire: ROCK ELLA PARAMOUNT-ET Dam: SENN-SATIONAL BARBER APRIL, EX-95% 5-00 305d 2x 24,040 5.7 1372f 3.8 902p lbs.

aAa 156

Senn-Sational Ace Lainey

1JE00552 ACE AJCA-Trait Profile -2

-1

Y ield

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Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

F itness

Elite udder specialist

68 Dtrs. 1.0 0.4 N/A 0.3 0.1 0.1 0.4 N/A 0.3 N/A 0.4 1.4 1.2 0.8 0.7 0.9 N/A 0.0

Productive Life improver Two generations of EX-95% dams

DMS 234246 Interbull-USA PTA 1/2010 +$202 87%Rel Net Merit +$186 Cheese Merit +$222 Fluid Merit 219 Herds 85 Daus. +539 93%Rel Milk +16 -0.04% Fat +13 -0.03% Protein +1.8 SCS +3.06 Prod. Life AJCA PTA 1/2010 +0.90 87%Rel PTAT +3.89 JPI™ +96 JUI™ +0.2 97% Rel Fertility (SCR) 72%Rel Dtr. Pregnancy Rate +0.9 8.5% EFI%

D iversity



WARRIOR

1JE00633 SR ARTIST ARTIST X FAIR X CHARLIE Birth Date 09/28/04  USA Reg. 114332774

Sire: JAS Artist Dam: S.R. FAIR TONTO-P, EX-92%

4-03 305d 2x 26,790m 3.9 1035f 3.1 837p lbs.

aAa 156

MooRiah Warrior 3107

1JE00633 WARRIOR 20 Dtrs. AJCA-Trait Profile -2

-1

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

0.8 0.4 N/A 0.2 0.2 0.3 0.3 N/A 0.2 N/A 0.2 0.4 0.4 0.1 0.6 0.9 N/A 0.5

Tremendous Milk yields Long-lasting cows High Rear Udder Attachments

DMS 245135 USDA PTA 1/2010 +$393 73%Rel Net Merit +$359 Cheese Merit +$434 Fluid Merit 51 Herds 17 Daus. +1750 82%Rel Milk +47 -0.16% Fat +44 -0.09% Protein +2.6 SCS +3.05 Prod. Life AJCA PTA 1/2010 +0.10 73%Rel PTAT +0.12 JPI™ +177 JUI™ NA Fertility (SCR) 58%Rel Dtr. Pregnancy Rate +0.5 4.9% EFI%

JPI TM

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C heese M erit

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U dder A ppeal

JARRETT

1JE00576 FOREST GLEN VD JADES -ET BILL X BOLD X BERRETTA Birth Date 07/11/02  USA Reg. 112894898

Sire: JENKS BARBER BILL Dam: FOREST GLEN VD JADE-ET EX-93%

2-00 305d 3x 27,530m 5.0 1367f 3.5 964p lbs.

aAa 264

DMS 561135 USDA PTA 1/2010 +$198 77%Rel Net Merit +$194 Cheese Merit +$213 Fluid Merit 41 Herds 26 Daus. +1352 84%Rel Milk +24 -0.19% Fat +40 -0.04% Protein -0.6 SCS +3.07 Prod. Life AJCA PTA 1/2010 +0.80 70%Rel PTAT +3.83 JPI™ +130 JUI™ -1.6 93% Rel Fertility (SCR) -0.6 64%Rel Dtr. Pregnancy Rate 8.5% EFI%

Trinitys Jarrett Jody

1JE00576 JARRETT 10 Dtrs. AJCA-Trait Profile -2

-1

D iversity

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

B utterfat

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Exceptional udder index

0.8 0.6 N/A 1.3 0.2 0.6 0.1 N/A 0.0 N/A 0.5 1.7 1.8 0.1 0.2 0.3 N/A 0.4

Elite Milk yield One of our elite for JPI™



L ongevity 1JE00636

WETUMPKA IMPULS LANCE IMPULS X MOR X COGNAC

Birth Date 09/30/04  USA Reg. 114220507

Sire: Q Impuls Dam: WETUMPKA MOR LOLITA EX-90%

2-10 305d 2x 17,060m 6.1 1048f 4.2 714p lbs.

aAa NA

1JE00636 WETUMPKA 13 Dtrs. AJCA-Trait Profile -2

-1

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

1.0 0.9 N/A 0.1 1.0 0.7 0.3 N/A 0.1 N/A 0.4 0.1 0.6 0.5 0.3 0.2 N/A 0.2

Increases components Health traits improver Low EFI

DMS NA USDA PTA 1/2010 +$215 72%Rel Net Merit +$268 Cheese Merit +$170 Fluid Merit 59 Herds 12 Daus. +218 81%Rel Milk +40 +0.16% Fat +18 +0.05% Protein +1.2 SCS +2.92 Prod. Life AJCA PTA 1/2010 -0.10 67%Rel PTAT -0.31 JPI™ +94 JUI™ NA Fertility (SCR) -0.1 57%Rel Dtr. Pregnancy Rate 4.7% EFI%

U dder A ppeal



L ongevity 1JE0619

AHLEM JACE ECHO-ET

JACE X LEMVIG X BERRETTA

Birth Date 03/25/04  USA Reg. 113978265

Sire: WINDY WILLOW MONTANA JACE Dam: AHLEM LEMVIG CORA 9124-ET, VG-88% 2-10 305d 3x 21,380m 4.6 978f 3.8p 814p lbs.

aAa 261

Ahlem Jace Echo Mooriah 2973

1JE00619 AHLEM 30 Dtrs. AJCA-Trait Profile -2

-1

C heese M erit

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1



Elite Udder Composite

0.1 0.1 N/A 0.9 0.1 0.3 0.1 N/A 0.5 N/A 1.0 1.3 0.8 0.8 0.2 1.1 N/A 0.3

Long-lasting daughters High-wide rear udders

U dder A ppeal



DMS 456561 Interbull-USA PTA 1/2010 +$301 80%Rel Net Merit +$310 Cheese Merit +$294 Fluid Merit 163 Herds 70 Daus. +920 88%Rel Milk +35 -0.03% Fat +27 -0.03% Protein +2.3 SCS +2.88 Prod. Life AJCA PTA 1/2010 +1.30 75%Rel PTAT +3.23 JPI™ +140 JUI™ NA Fertility (SCR) -0.9 64%Rel Dtr. Pregnancy Rate 8.3% EFI%

D iversity

HOVBORG

236JE0121 DJ JAS HOT X LEMVIG X OJY MIKKEL

Birth Date 01/04/02  DNK Reg. 302265

Sire: JAS HOT Dam: 45171-01744

Best Lactation: 18,489m 6.4 1199f 4.4 818p lbs.

aAa 516432

Hovborg Daughter 40201

236JE00121 HOVBORG 49 Dtrs. AJCA-Trait Profile -2

-1

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

Fat improver

1.1 0.5 N/A 0.7 0.7 0.1 0.4 N/A 0.6 N/A 1.9 0.7 1.2 0.6 1.8 0.3 N/A 1.1

An outcross at 3.9% EFI Exceptional udder traits

DMS NA Interbull-USA PTA 1/2010 +$434 74%Rel Net Merit +$503 Cheese Merit +$365 Fluid Merit 91 Herds 72 Daus. -117 80%Rel Milk +52 +0.31% Fat +10 +0.08% Protein +4.0 SCS +2.74 Prod. Life AJCA PTA 1/2010 -0.30 56%Rel PTAT +2.68 JPI™ +152 JUI™ NA Fertility (SCR) 46%Rel Dtr. Pregnancy Rate +0.6 3.9% EFI%

C heese M erit



L ongevity



U dder A ppeal

LUCKY

1JE0363 BOK B DANIEL LINETTE BOLD X BERRETTA X LESTER

Birth Date 09/02/98  USA Reg. 110612515

Sire: MVF BOLD VENTURE DANIEL Dam: BERRETTAS LINETTE, EX-92%

5-02 305d 2x 32330m 4.7 1533f 3.6 1166p lbs.

aAa 153

DMS 135

Brittons Lucky Deanna

1JE00363 LUCKY 59 Dtrs. AJCA-Trait Profile -2

-1

U dder A ppeal

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1



Productive Life leader

Lowers Somatic Cell Score

2.5 0.7 N/A 0.3 1.9 0.2 0.8 N/A 0.5 N/A 1.2 1.2 0.0 0.6 1.4 0.3 N/A 0.9

Improves rear udder height and udder depth

USDA PTA 1/2010 +$375 88%Rel Net Merit +$384 Cheese Merit +$368 Fluid Merit 179 Herds 100 Daus. +506 94%Rel Milk +22 -0.01% Fat +16 -0.01% Protein +5.1 SCS +2.91 Prod. Life AJCA PTA 1/2010 +0.70 86%Rel PTAT +3.66 JPI™ +134 JUI™ +0.2 80% Rel Fertility (SCR) 77%Rel Dtr. Pregnancy Rate +0.6 8.5% EFI%

L ongevity

LOGAN

1JE0571 O.F. PARAMOUNT PARAMOUNT X MONTANA X LESTER

Birth Date 04/19/02  USA Reg. 112909161

Sire: ROCK ELLA PARAMOUNT-ET Dam: O.F. MONTANA LADYSLIPPER-ET, EX-90% 2-11 305d 2x 18,900m 4.8 903f 3.5 668p lbs.

aAa 261

Trinity Logan Jane

1JE00571 LOGAN 44 Dtrs. AJCA-Trait Profile -2

-1

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

Exceptional longevity

0.5 0.6 N/A 0.2 0.1 0.1 0.8 N/A 1.0 N/A 0.5 0.9 0.5 0.5 1.2 0.1 N/A 0.9

An udder improver Impressive performance of second lactation daughters

DMS 246126 USDA PTA 1/2010 +$271 81%Rel Net Merit +$269 Cheese Merit +$270 Fluid Merit 72 Herds 32 Daus. +299 88%Rel Milk +23 +0.05% Fat +7 -0.02% Protein +3.4 SCS +2.92 Prod. Life AJCA PTA 1/2010 +0.80 82%Rel PTAT +2.35 JPI™ +99 JUI™ -1.8 76% Rel Fertility (SCR) Dtr. Pregnancy Rate +0.0 68%Rel 8.9% EFI%

P rofitability

Y ield L ongevity



BORDen

1JE0536 AVI-LANCHE DANIEL BOLD X BERRETTA X BELL Birth Date 09/29/00  USA Reg. 111575970

Sire: MVF BOLD VENTURE DANIEL Dam: AVI-LANCHE BERRETTA BOXER, EX-91% 4-05 297d 2x 23,700m 4.2 1000f 3.8 909p lbs.

aAa NA

Rachelles Borden 5063

1JE00536 BORDEN 66 Dtrs. AJCA-Trait Profile -2

-1

D iversity

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

F ertility



Leading Milk yield

Improves rear udder width

1.3 0.1 N/A 0.3 1.2 0.2 0.3 N/A 0.7 N/A 0.3 0.3 0.4 0.3 0.2 0.2 N/A 1.5

High Productive Life

DMS 345135 USDA PTA 1/2010 +$209 88%Rel Net Merit +$178 Cheese Merit +$239 Fluid Merit 308 Herds 105 Daus. +1029 95%Rel Milk +14 -0.17% Fat +22 -0.08% Protein +2.7 SCS +2.95 Prod. Life AJCA PTA 1/2010 +0.20 86%Rel PTAT +0.92 JPI™ +84 JUI™ NA Fertility (SCR) -0.6 77%Rel Dtr. Pregnancy Rate 7.7% EFI%

L ongevity

ROULETTE

1JE0370 BUSH RIVER AVERY -ET AVERY X RIGHT RESULT X BROOK Birth Date 02/07/99  USA Reg. 110774321

Sire: BANCREST LESTER AVERY Dam: POPLAR TOP BROOK RESULT, VG-88% 3-05 2x 235d 14,940m 4.4 653f 3.6 534p lbs.

aAa 531

Den-Kel Roulette Jewel, EX-90%

1JE00370 ROULETTE 374 Dtrs. AJCA-Trait Profile -2

-1

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

1.5 0.7 N/A 0.0 0.4 0.8 0.8 N/A 0.1 N/A 0.1 0.8 0.3 1.1 0.7 0.5 N/A 1.0

Productive Life leader Lowers Somatic Cell Score Improves daughter fertility

DMS 345 USDA PTA 1/2010 +$222 94%Rel Net Merit +$210 Cheese Merit +$229 Fluid Merit 918 Herds 318 Daus. +311 98%Rel Milk +11 -0.02% Fat +5 -0.03% Protein +2.9 SCS +2.90 Prod. Life AJCA PTA 1/2010 +0.10 97%Rel PTAT +0.10 JPI™ +66 JUI™ +2.7 93% Rel Fertility (SCR) Dtr. Pregnancy Rate +1.1 90%Rel 6.4% EFI%

U dder A ppeal



L ongevity



S tyle 1JE0601

MVF MOR 1172-ET MOR X BOLD X KHAN

Birth Date 09/07/03  USA Reg. 67061172

Sire: WILSONVIEW KHAN MORGAN-ET Dam: FERREIRA DANIEL GOLDA-ET, VG-88%

2-04 305d 2x 19,570 4.8 936F 3.4 656P lbs.

aAa 435

Moo-Riah MVF 1172 2811

1JE00601 MVF 1172 21 Dtrs. AJCA-Trait Profile -2

-1

U dder A ppeal

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1



JUI™ standout

1.1 0.3 N/A 0.9 0.9 0.2 0.2 N/A 0.3 N/A 1.0 1.5 0.8 0.7 0.5 0.1 N/A 0.4

Breed leading Type High producing daughters that last

L ongevity



DMS 234345 USDA PTA 1/2010 +$161 81%Rel Net Merit +$132 Cheese Merit +$187 Fluid Merit 136 Herds 36 Daus. +982 88%Rel Milk +6 -0.2% Fat +20 -0.08% Protein +1.1 SCS +2.91 Prod. Life AJCA PTA 1/2010 +1.10 74%Rel PTAT +3.41 JPI™ +86 JUI™ NA Fertility (SCR) -0.6 67%Rel Dtr. Pregnancy Rate 7.8% EFI%

P olled

HONOUR-P

1JE0522 DUTCH HOLLOW HALLMARK X BERRETTA X LESTER Birth Date 09/09/00  USA Reg. 111627994

Sire: SCHULTZ BROOK HALLMARK Dam: DUTCH HOLLOW BERRETTA HONEY-P, VG-88% 4-00 305d 2x 20,760m 4.6 952f 3.7 761p lbs.

aAa 423

Grace Farms Honour-P 779, second lactation

1JE00522 HONOUR-P 75 Dtrs. AJCA-Trait Profile -2

-1

Tall Strong Deep Open Rib Sloped Wide Sickle Straight Steep High Strong High Wide Strong Shallow Close Close Long -1

0.2 0.9 N/A 0.3 0.4 1.0 0.2 N/A 0.1 N/A 0.1 0.9 0.4 0.5 0.1 0.5 N/A 0.2

High PTAM Polled sire Improves udder attachments +0.7 Sire Conception Rate

DMS 345234 USDA PTA 1/2010 +$164 88%Rel Net Merit +$118 Cheese Merit +$220 Fluid Merit 235 Herds 127 Daus. +981 95%Rel Milk +15 -0.15% Fat +21 -0.07% Protein +2.1 SCS +3.25 Prod. Life AJCA PTA 1/2010 +0.30 85%Rel PTAT +1.76 JPI™ +86 JUI™ +0.7 89% Rel Fertility (SCR) Dtr. Pregnancy Rate -0.3 77%Rel 8.6% EFI%

T he

Q uest F

P rofitability , F ertility & D iversity

Genex’s QUEST sampling program is leading the industry in sampling low EFI and high genetic level bulls. Program Driven – Results Based Rudi De Winkle, Moo-riah Dairy, Melba, Idaho, QUEST Sampling Program Cooperator, explains: “At Moo-riah Dairy, we value user friendly programs that get results. With Genex, we achieve high fertility from a quality sampling program. Our QUEST daughters look great and have outstanding udders. They will often out-perform the proven sires. Genex provides an accurate and complete sampling benefits program that is reported to us in a timely manner. We reinvest the benefit to continually improve our herd’s genetic potential. We applaud Genex’s willingness to ‘step out’ of the norm to provide genetically sound, outcross, low-EFI sires. Our local Genex representative professionally services our account. Results-driven programs from friendly, courteous professionals add to the bottom line of Moo-riah Dairy.” Bull

LCM$ EFI

Sire

MGS

Dam

1JE00720

LIBERATE

+$333

7.9%

SHOWTIME

KLASSIC

FAIRWAY KLASSIC LYNNDA, EX-86%

1JE00741

SENECA

+$537

6.1%

ABE

ARTIST

HEARTLAND ARTIST SALINA, EX-91%

1JE00732

JADED

+$502

7.0%

LEGACY

ABE

FOREST GLEN ABES JADED, VG-87%

1JE00728

DOUG

+$449

5.2%

MAXIMUM

IMPULS

CAL-MART IMPULS DOREEN 8513, VG-87%

1JE00736

SCHULTZ

+$439

6.4%

RESTORE

IMPULS

SCHULTZ IMPULSE APPICOT, EX-90%

1JE00737

SHANE

+$347

6.5%

DALE

IMPULS

CAL-MART IMPULS SONDRA 8356, EX-92%

1JE00740

VETE

+$287

6.1%

HOVBORG

PARAMOUNT

PAULO-BRO PMT VENUS 703-ET, EX-91%

1JE00730

VALENTINO +$242

8.1%

LEGION

SEVILLE

BW SEVILLE VALENTINE L780, EX-90%

1JE00724

STONEY

+$237

7.0%

MAXIMUM

PARAMOUNT

LAWTONS PARAMOUNT SLIP, EX-92%

1JE00735

CAS

+$219

7.9%

JIMMIE

COUNTRY

OOMSDALE GRATITUDE COUNTRY CASEY, EX-90%

1JE00731

CUE

+$138

7.5%

PARADE

CENTURION

BW CENTURION ENID K783, EX-94%

Genex Gem sires currently available 1JE00726

JAVELIN

+$384

7.0%

LENNOX

FUTURITY

DEN-KEL FUTURITY JUG-ET, EX-90%

1JE00729

HIDALGO

+$349

6.6%

JACINTO

IMPULS

BOYD-LEE IMPULS HONEY, EX-90%

Contact your local sales representative or call 1-888-333-1783 for more details on QUEST sampling programs.

4 4

Reasons to choose

Create heifers from your best maternal bloodlines • Voluntary culling Low market-value for bull calves • Internal herd growth

B0320-010