GRAPHIC IDENTITY
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SUMMARY
Logo guidelines
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Safety around the logo
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Logo and trademark
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Do not
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Colors associations
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Layout examples
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GRAPHIC IDENTITY
LOGO GUIDELINES
CMYK C=50 M=0 Y=100 K=0 C=75 M=0 Y=100 K=0 C=85 M=10 Y=100 K=10 C=90 M=30 Y=95 K=30 C= 80 M=10 Y= 45 K=0 C=70 M=15 Y=0 K= 0 C=85 M=50 J=0 N=0 C=100 M= 95 Y=0 K=0 C=75 M=100 Y=0 K=0 C=50 M=100 Y=0 K=0 C=10 M=100 Y=50 K=0 C=0 M=95 Y=20 K=0 C=0 M=100 Y=100 K=0 C=0 M=80 Y=95 K=0 C=0 M=50 Y=100 K=0 C=0 M=100 Y=100 K=0 C=0 M=24 Y=85 K=0 C=0 M=0 Y=0 K=100
GRAYSCALE C=0 M=0 Y=0 K=20 C=0 M=0 Y=0 K=35 C=0 M=0 Y=0 K=40 C=0 M=0 Y=0 K=50 C=0 M=0 Y=0 K=60 C=0 M=0 Y=0 K=70 C=0 M=0 Y=0 K=80 C=0 M=0 Y=0 K=90 C=0 M=0 Y=0 K=100
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MONOCHROME OR NEGATIVE
SAFETY AROUND THE LOGO SECURITY SQUARE AROUND THE LOGO All written texts must keep out of the «security square». This square is based on a circle which starts at the edge of the «by Sodexo» logo.
LOGO AND TRADEMARK The concept name and the trademark (by Sodexo) must always remain associated. Under no circumstances, the proportions of any part of the logo might be changed.
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DO NOT
DO NOT CHANGE BRAND COLORS
DO NOT CHANGE LOGO COLORS
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DO NOT REMOVE TRADEMARK
DO NOT ROTATE / ALWAYS KEEP HORIZONTAL READING DIRECTION
DO NOT DISTORT ANY PART OF THE LOGO
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SERVICES : COLORS ASSOCIATIONS
MAIN COLOR
ASSOCIATED COLORS
Psychiatry
C=50 M=0 Y=100 K=0
C=75 M=0 Y=100 K=0
C=30 M=0 Y=100 K=0
Geriatrics
C = 85 M = 10 Y = 100 K = 10
C = 90 M = 30 Y = 100 K = 30
C = 50 M = 20 Y = 100 K = 20
Pediatrics
C = 70 M = 15 Y=0 K=0
C = 80 M = 10 Y = 45 K=0
C=0 M = 85 Y = 95 K=0
Standard / Other
C = 85 M = 50 Y=0 K=0
C = 30 M=0 Y=0 K = 50
C=0 M=0 Y=0 K = 30
Oncology
C = 50 M = 100 Y=0 K=0
C = 30 M = 80 Y=0 K=0
C=0 M = 95 Y = 20 K=0
Maternity
C = 10 M = 100 Y = 50 K=0
C=0 M = 76 Y = 16 K=0
C = 10 M = 40 Y = 20 K = 10
Hematology
C=0 M = 85 Y = 95 K=0
C=0 M = 30 Y = 40 K=0
C = 25 M = 50 Y = 60 K = 15
Revalidation
C=0 M = 25 Y = 85 K=0
C=0 M = 50 Y = 100 K=0
C=0 M = 100 Y = 100 K=0
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LAYOUT EXAMPLES
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