graphic identity
2
Summary Name logo guidelines
4
Choice of colors
6
Safety around the logo
7
Logo and trademark
7
Do not
8-9
Full logo guidelines
10
Choice of colors
12
Safety around the logo
13
Logo and trademark
13
Do not
14 - 15
Colors associations
16
Layout exampleS
17
graphic identity
Name LOgO guiDELiNEs
4
5
Choice of colors CMYK c=0 M=100 Y=100 K=0 c=100 M=95 Y=0 K=0 c=60 M=80 Y=90 K=25 c=50 M=0 Y=100 K=0
Grayscale c=0 M=0 Y=0 K=50 c=0 M=0 Y=0 K=100
Monochrome or negative
6
Safety around the logo
SECURITY SQUARE AROUND THE LOGO All written texts must keep out of the «security square». This square is based on a circle which starts at the edge of the «by Sodexo» logo.
LOgO and Trademark
The concept name and the trademark (by Sodexo) must always remain associated. Under no circumstances, the proportions of any part of the logo might be changed.
7
Do not
DO NOT CHANGE BRAND COLORS
DO NOT CHANGE LOGO COLORS
8
DO NOT REMOVE TRADEMARK
DO NOT ROTATE / ALWAYS KEEP HORIZONTAL READING DIRECTION
DO NOT DISTORT ANY PART OF THE LOGO
9
Full LOgO guiDELiNEs
10
11
Choice of colors CMYK c=0 M=100 Y=100 K=0 c=100 M=95 Y=0 K=0 c=60 M=80 Y=90 K=25 c=50 M=0 Y=100 K=0 c=100 M=0 Y=0 K=0 c=75 M=100 Y=0 K=0 c=0 M=100 Y=0 K=0 c=0 M=50 Y=100 K=0 c=0 M=20 Y=90 K=0
Grayscale c=0 M=0 Y=0 K=80 c=0 M=0 Y=0 K=100 c=0 M=0 Y=0 K=90 c=0 M=0 Y=0 K=50 c=0 M=0 Y=0 K=55 c=0 M=0 Y=0 K=60 c=0 M=0 Y=0 K=70 c=0 M=0 Y=0 K=30 c=0 M=0 Y=0 K=20
Monochrome or negative
12
Safety around the logo
SECURITY SQUARE AROUND THE LOGO All written texts must keep out of the «security square». This square is based on a circle which starts at the edge of the «by Sodexo» logo.
LOgO and Trademark
The logo, the concept name and the trademark (by Sodexo) must always remain associated. Under no circumstances, the proportions of any part of the logo might be changed.
13
Do not
DO NOT CHANGE BRAND COLORS
DO NOT CHANGE LOGO COLORS
DO NOT CHANGE NAME COLORS
14
DO NOT REMOVE TRADEMARK
DO NOT REMOVE ANY ELEMENT / Do not USE SEPARATELY
DO NOT ROTATE / ALWAYS KEEP HORIZONTAL READING DIRECTION
DO NOT DISTORT ANY PART OF THE LOGO
15
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16
Layout exampleS
17