Business Planning Made Easy! by Gentleman's Purpose

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Business Planning Made Easy! Name of the business: ____________________________________________________________________ Address: _________________________________________________________________________________ Telephone number: ____________________ Email: ___________________________________________ Website: _________________________________________________________________________________ Business entity type: S-Corporation C-Corporation LLC LLP Partnership Sole Proprietorship

Non-Profit Corporation

Public Benefit Corporation

Mission statement: _________________________________ will __________________________________ _________________________________________ by _____________________________________________ because _______________________________________________________________________________ . Key characteristics: 1. ______________________________________________________________________________________ 2. ______________________________________________________________________________________ 3. ______________________________________________________________________________________ Critical daily tasks: 1._______________________________________________________________________________________ 2._______________________________________________________________________________________ 3._______________________________________________________________________________________

Story framework: _________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Theme: __________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Is this business currently in operation?

Yes

TRUTH What is your industry?: ____________________________________________________________________ Do you offer a product, service, or both? __________________________________________________ Tell me about the products your company offers: __________________________________________ __________________________________________________________________________________________ Tell me about the services your company offers: ___________________________________________ __________________________________________________________________________________________ What is your target market: _______________________________________________________________ How many potential customers are there in this market: ___________________________________ Estimated customer spending in the target market annually?: _____________________________ What are the recent trends in the target market?: _________________________________________ List your top competitors: _________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ How do you plan on marketing your products and services: ________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________

What are the technology standards in this industry?: _______________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ What are the expected growth rates of your industry in this demographic? _________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________

How many new start-ups have there been in this industry in the last 5 years? ________________

How many of those are still in business? ___________________________________________________

What were the causes of success and failure?: ____________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________

ASSERTIONS How are you going to add value to this industry?: __________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________

Why are your products superior to the competition? _______________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________

Why are your services superior to the competition? _______________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ How do you believe the market is going to respond to your product or service?: ____________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ What actions will it take from your organization to gain the desired response? _______________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________

Are any of your products developed by the business?: _____________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Does your business own any patents?: ____________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ What is or will be your overarching competitive advantage?: _______________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ What are your short term goals for the company? _________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ What are your long term goals for the company? __________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ How will you distribute your products? _____________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________

Describe your company’s pricing strategy: ________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________

S.W.O.T. Analysis Business Strengths: _______________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Business Weaknesses: _____________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Business Opportunities: ___________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Business Threats: _________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________

ALTERNATIVES What will you do if your product or service is not received as you have proposed? __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ If your company is not able to change the industry the way you hope, how will the company adjust? __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ How long can you operate in a situation where the company is operating at a loss? __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ What is the maximum amount of risk you are willing to take? _______________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ What is your exit strategy if the business fails? ______________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________

PEOPLE Who are the founders of this company? ___________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ What types of qualifications and experience do each of them bring to the company? Founder name: __________________________________ Qualifications / Experience: _______________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Founder name: __________________________________ Qualifications / Experience: _______________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Founder name: __________________________________ Qualifications / Experience: _______________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________

Leadership team Name: __________________________________________________________________________________ Position: _________________________________________________________________________________ Qualifications / Experience: _______________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Name: __________________________________________________________________________________ Position: _________________________________________________________________________________ Qualifications / Experience: _______________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Name: __________________________________________________________________________________ Position: _________________________________________________________________________________ Qualifications / Experience: _______________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________

Number of full-time employees: ___________________________________________________________ Number of part-time employees: _________________________________________________________ Number of independent contractors: _____________________________________________________ Notes: ___________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________

MONEY How much cash does the company have available? _____________________________________ What are your current or expected monthly sales? _________________________________________ What are the company’s current total monthly expenses? _________________________________ Is the company currently seeking financing?

YES

If so, what kind of financing are you looking for? BUSINESS LOAN

NO EQUITY INVESTMENT

If you want a business loan what kind of terms are you looking for? Amount to borrow: $ ____________________

Amount of time to repay? ___________ months

If you are seeking an equity investment what are the terms? Amount of investment: $ _____________________

Percentage ownership: ____________%

How will the business use the funding? ____________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ Will the funds be used for marketing?

YES

Amount for marketing: ___________________________________________________________________ Will the funds be used for staffing?

YES

Amount for staffing: ______________________________________________________________________

Will the funds be used for any other business purposes, and if so, how? __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ When do you expect the company to break-even on the funding? __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Please attach any additional relavent financial statement, budgets, or projections.

General Media Consulting Co. Florida S-Corp: P20000003500 3961 Langford Rd. New Smyrna Beach, FL 32168 www.GeneralMediaConsulting.com Call for a Consultation: 561-876-9728