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WHO IS GENUI NE H E ALTH? WE BELIEVE
Nature and food have amazing natural healing powers.
We can extract their most potent and healing aspects to create a synergistic, whole food supplement.
We need to use ingredients with nutrients that you do not eat in your everyday diet.
These formulas must have therapeutic properties.
Every product produced should be proven by science and proven by life.
E AT R E A L F O O D.
SUPPLEMENT WELL.
B E H A P P Y A N D H E A LT H Y A N D L O V E H O W Y O U F E E L . W H AT A R E W E PA S S I O N AT E A B O U T? Making Natural Supplements that make a difference in people’s lives because they work. And also – working to make the world a better place for everyone. Through our ongoing effort for environmental awareness, action and positive social impacts – we challenge the way people do business - proudly flying the BCorp flag high.
F ERMEN TAT IO N 101 If you take a look at the widely varied ancient diets that span the globe, there is a common thread: the presence of fermented foods. A cornerstone to human evolution, these foods were central to health and well-being by providing superior nutrition attributed to a simple, yet complex transformative power. During fermentation, hard-to-digest foods are broken down by millions of tiny bacteria invisible to the naked eye. This process transforms the food so that it is easier for the body to use, and toxins are disarmed, making food safe for consumption and long-term preservation. Not only did fermentation provide everyday staples, but fermented food and beverages have long been used for convalescence and nourishing those vulnerable to malnutrition.
These foods have been so important to our evolution as a species that some consider their disappearance from our modern diet as the driving force behind the rise of chronic disease. Choosing to include high quality, safe fermented supplements in the diet is the best way to ensure you are meeting your fermented NUINE HEALTH food requirements, GE maximizing your THE nutrition, and building a foundation for FERMENTATION optimal health.
EXPERTS
Genuine Health rose to the forefront as the Fermentation Experts in natural health supplements to change the way you are nourished – so you can Love How You Feel! WE RESEARCHED THE BENEFITS OF FERMENTATION AND LEARNED HOW IT HELPS YOU: N O U R I SH M ORE
D I GE S T M O RE
AB S O RB M O RE
NOURISH MORE Starting with the highest quality ingredients is paramount in formulating effective natural health supplements – but ensuring that their full nutritional value is available is taking things one step further! Nourishing well isn’t as easy as simply eating well in todays’ world: changes in agriculture, soil erosion, and the overuse of pesticides and fertilizers have rendered our food less nutritious than it once was. Even the healthiest foods today have been diminished from the state nature intended! Not only that – the nutrients in some foods aren’t completely available in the natural whole state – no matter how healthy they are! For example, plant foods such as beans, legumes, nuts and seeds pose a unique challenge, as they contain protective features, known as "anti-nutrients", which act like a protective mesh around valuable nutrients - preventing digestion and causes bloating! Without the ability to properly break down and assimilate these foods – the valuable amino acids, protein, vitamins and minerals aren’t available, and we can’t obtain their full nutritional potential.
increases the power of your nutrition! Fermentation breaks down barriers between you and your food AND amplifies the nutritional profile, meaning that t
The traditional technique we utilize breaks down these nutritional barriers and even generates NEW nutrients within these foods during the process. Studies have shown that fermentation magnifies the benefits of plants and herbal blends and in some cases produces unique phytonutrients, antioxidants and antiinflammatory compounds that did not exist prior to fermentation.
DIGEST MORE Our modern world is not kind to our digestive system. Daily assaults from things like processed foods, caffeine, sugar, chlorinated water, and harsh chemical cleaners inflict damage on our digestive system and compromises its functioning in even the healthiest people.
Not only that – they nourish the gut lining, strengthening digestive health, so that the gut becomes more efficient at absorbing nutrients! When foods have been fermented, they are primed for optimum digestion! Furthermore, the energy exerted by the digestive system is reduced and there is NO BLOATING! Even those without compromised digestion benefit from fermentation! The process literally “pre-digests” our food for us, breaking down any obstacles and liberating the proteins and nutrients, transforming them into ready- form for our bodies to absorb and use. Everyone’s digestion reaps the benefits of fermentation!
Think of our gut – the digestive centre of our bodies – as a garden: these daily assaults damage the internal ecosystem of bacteria that is vital for our health. It is essential that these bacteria are fed and cared for to cultivate and protect a plentiful biodiversity! Fermented ingredients provide nourishment that is readily consumed by our gut flora: the trillions of beneficial bacteria that reside in our gut and play an integral role in our health.
ABSORB MORE Your nutrition is only as good as your ability to absorb it. Fermentation has a long history of providing easily-absorbed nutrition. Fermented milk has been cultivated for millennia, for taste, preservation and above all – ease of digestion and absorption, proving to be exceptionally useful in healing. Traditional fermentation processes break down the nutritional components of foods unlocking amino acids, vitamins and minerals, enhancing their digestion, but also their absorption in the body - giving you superior nutrition that unfermented foods and supplements can’t provide.
Plus – fermented foods and supplements support gut health by feeding healthy bacteria and nourishing the gut to support the integrity of the mucosa. Research indicates that fermented plant-based foods have a greater anti-inflammatory influence vs. their unfermented counterparts, and fermented herbal ingredients have been reported to have greater protective properties that benefit the intestinal lining. This means your gut is primed to better absorb nutrition from your entire diet!
B OT TO M L IN E: FERMENTATION SUPPORTS A STRONG GUT STRUCTURE AND THRIVING BIODIVERSITY SO THAT YOU ABSORB MORE!
THE EVOLUTION OF SUPPLEMENTS WITH GENUINE HEALTH’S UNIQUE FERMENTATION PROCESS!
Our team of microbiologists add a selected blend of natural probiotics to unique, high-quality ingredients, where they carefully monitor the fermentation process. This controlled environment, allows us to prevent any contamination and the process is halted when the point of optimal fermentation is reached – for superior benefits!
The fermentation process is stopped when the nutritional sweet spot is reached; when obstacles to digestion and absorption have been disarmed, and vitamin, minerals, amino acids and phytochemicals have reached their full potential, allowing for maximum nourishment in the body.
We don’t stop there. We go the extra mile; re-testing everything again to ensure that we have created the highest quality product imaginable with no harmful contaminants. With Genuine Health Fermented Supplements, You Nourish More, Digest More, Absorb More, and Love How You Feel!
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Using innovative products, like the ones in this line, is one way that we can blend modern science with traditional and ancient philosophies in food so our bodies can thrive in a busy world that is changing so quickly.” DR. JASON MARR,
Naturopathic Doctor & Director Evoke Integrative Medicine Ltd.
MORE T HAN J UST A PROTEIN POWD E R. Protein, second to water, is essential to life. Hardworking muscles require protein, as does hair, skin, bones, and the heart to remain strong and function properly. Our immune system, hormones and nervous system also rely on protein to function the way they should, keeping our metabolism fired up and our energy levels high so we can live our life to the fullest!
You may think that it's best to buy a protein supplement with the highest protein gramsper-serving...but if it is low-quality and/or poorly absorbed – then you aren’t getting what you think you are! In today’s world, protein is everywhere - from bread to ice cream, to the countless tubs of protein powder we see lining store shelves. When it comes to protein supplements, people want more - the higher the protein content, the better! But what many people don’t know, is that even when taking 25 grams of protein from a supplement, that isn’t necessarily the amount being absorbed.
THE DIFFERENCE BETWEEN
If the quality of that protein is poor, damaged (as is often the case with inferior sources), incomplete, or full of artificial fillers, sweeteners or flavours, then it is of little benefit. It all comes down to the quality of the protein, and how effectively the protein can be digested and absorbed by your body.
LIES IN THE AMPLIFYING
The Genuine Health line of fermented protein formulas are developed by our team of Naturopathic Doctors, PhD’s, and Nutritionists, to ensure you fuel your body with superior protein that not only helps you meet your protein needs, but does so with the highest quality, fermented ingredients to ensure MAXIMUM nourishment, digestion and absorption!
GOOD HEALTH AND
POWER OF
FERMENTATION.
fermented vegan proteins+ NOURISH MORE
DIGEST MORE
ABSORB MORE
7 plant-based fully fermented NO BLOATING as the protein sources that are fermentation process naturally high in protein! removes anti-nutrients.
F E R M E N T ED PL AN T-B ASED PR OT EIN S A R E AB SOR B ED AN D U T IL IZ ED BY U P TO 40% M OR E VS. U N FER M EN T ED
NON-GMO Vegan Gluten-Free Soy-Free
INCLUDES
7 FULLY FERMENTED PLANT SOURCES!
FERMENTED ALFALFA
FERMENTED ORGANIC SPIRULINA
Full, varied spectrum of complementary amino acids are freely absorbed for 20g of protein and a healthy gut!
FERMENTED ORGANIC QUINOA SPROUTS
FERMENTED MUNG BEAN SPROUTS
FERMENTED PEA PROTEIN ISOLATE
FERMENTED ORGANIC HEMP
FERMENTED BROWN RICE
Plants are excellent sources of protein – when combined. Multiple plant based foods ensure that the adequate variety and amounts of amino acids are consumed for protein needs. Our ancestors knew this, which is why you always see parings of grains and beans, or beans and legumes in traditional vegetarian dishes across the globe. Simply put - single-sourced protein powders (like rice or pea) can’t provide the protein your body needs!
fermented vegan proteins+
20g of protein
fermented vegan proteins+ was the 1st complete fermented vegan protein on the market. It is 100% pure fermented plantpowered protein without the bloat! AVAIL ABLE IN NATURAL VANILLA
15g of protein
3
NATURAL CHOCOLATE
FLAVOURS:
UNFLAVOURED & UNSWEETENED
fermented vegan proteins+ BARS All the benefits of fermented vegan proteins+ in a convenient and delicious bar format. AVAIL ABLE IN
DARK CHOCOLATE ALMOND
4
FLAVOURS:
PEANUT BUTTER DOUBLE CHOCOLATE CHOCOLATE CHIP
How I love this awesome smoothie enhancer! Many protein powders can be tough on the digestive system or heavy on the allergens. I love that fermented vegan proteins+ is both plant-based and fermented, making this highly concentrated protein easy to digest, gut-health supportive and super fueling - a perfect blend for a morning smoothie or post-workout shake. MEGHAN TELPNER,
Nutritionist & Founder of the Academy of Culinary Nutrition
LEMON COCONUT
PROTEIN SUPER LOAF
PROTEIN SUPER LOAF with fermented vegan proteins+ Ingredients: ©© 1 scoop GENUINE HEALTH fermented vegan proteins+ vanilla
©© 4 tbsp psyllium seed husk (or 3 tbsp psyllium husk powder)
©© 1 ½ cups filtered water
©© 3 tbsp coconut oil
©© ½ cup flax seeds
©© 2 tbsp cacao nibs
©© 1 cup sunflower seeds ©© ½ cup hazelnuts
©© ½ cup rolled oats
©© ½ cup organic dark chocolate chips (optional) ©© 2 ripe bananas
©© 2 tbsp chia seeds ©© 1 tsp sea salt
Spread (optional): ©© ½ cup organic dark chocolate chips
Directions: 1.
In large mixing bowl, combine all dry ingredients and mix well.
2. Add in wet ingredients and knead until thick dough is formed. 3. Press into loaf pan and let it sit on counter for 3 hours. 4. Bake loaf on middle oven rack for 20 minutes, then flip loaf, and continue baking for another 30-40 minutes. 5. OPTIONAL: melt chocolate over low heat, cool, and spread evenly over loaf. Makes 1 loaf – store in tightly sealed container in refrigerator for up to 5 days.
fermented GREEK YOGURT proteins+ DIGEST MORE
NOURISH MORE
Fermented with traditional probiotic strains for ease of digestion with NO BLOATING!
Premium, grass fed dairy.
NON-GMO Gluten-Free
Soy-Free
ABSORB MORE
A complete amino acid profile that nourishes and strengthens the gut lining with 25g of highly absorbable protein.
Made with Dairy
F E RM EN T ED DAIRY IS AB SOR B ED A N D U T IL IZ ED BY U P TO 25% M OR E VS. U N FER M EN T ED DAIRY
WHY GRASS-FED?
Conscious sourcing matters! The cows that produce milk used for fermented GREEK YOGURT proteins+ are raised, pastured and farmed in California dairies committed to sustainable practices, producing milk that is free from hormones, antibiotics and GMO’s.
fermented GREEK YOGURT proteins+
25g of protein
We all know about Greek yogurt – rich, creamy, protein packed… This traditional food inspired us to formulate fermented GREEK YOGURT proteins+, the first and only complete fermented protein made from Greek yogurt!
AVAIL ABLE IN NATURAL VANILLA
2
FLAVOURS:
UNFLAVOURED & UNSWEETENED
15g fermented GREEK YOGURT proteins+ of protein
BARS
All the benefits of fermented GREEK YOGURT proteins+ in a convenient and delicious bar format. AVAIL ABLE IN
CHERRY ALMOND VANILLA (COATED)
4
CINNAMON PECAN (COATED)
FLAVOURS:
BLUEBERRY CASHEW (UNCOATED)
“I love fermented Greek yogurt proteins+ because not only does it taste delicious in a smoothie or just on its own with water, but it is incredibly nutrient-dense. Fermentation makes all the difference as the nutrients become so much easier to absorb and the best part is you won’t get bloated!” JOY MCCARTHY
Founder of Joyous Health & Holistic Nutritionist, CNP, RNCP
PINEAPPLE COCONUT (UNCOATED)
CREAMY COL ADA SMOOTHIE
CREAMY COLADA SMOOTHIE with
fermented GREEK YOGURT proteins+ Directions:
Ingredients: ©© 1 cup full fat canned coconut milk or dairy/non-dairy milk of your choice ©© 2 cups fresh pineapple
Add all ingredients into blender and blend well. Makes 1 serving.
©© 1 scoop GENUINE HEALTH fermented GREEK YOGURT proteins+ vanilla ©© 2 tbsp ground flaxseed ©© 1 tbsp raw honey ©© 1 cup ice cubes
HOW DO I CHOSE THE PROTEIN THAT’S RIGHT FOR ME? Thanks to fermentation, both fermented vegan proteins+ and fermented GREEK YOGURT proteins+ are easy to digest and absorb, but due to their unique ingredients, they differ in their amino acid composition. Rotating proteins from a variety of animal and vegan sources ensures your body receives the amount and variety of amino acids necessary for optimal health and will also serve to reduce the incidence of developing a protein allergy.
fermented whole body NUTRITION with greens+ NOURISH MORE
fermented whole body NUTRITION with greens+ contains a full spectrum of nourishing, plant-based ingredients, including fermented plant foods, fermented essential fatty acids, fermented fibre & 12g of fermented protein.
ABSORB MORE
This unique formula nourishes the micro flora of our gut environment, providing an increased ability to absorb and metabolize nutrients while providing amplified antioxidants, nutrients and anti-inflammatory effects.
DIGEST MORE
Traditional techniques amplify a wide array of nutrients that have been fermented to optimize digestibility, eliminating anti-nutrients and bloating.
NON-GMO
Vegan
Gluten-Free Soy-Free
fermented whole body NUTRITION with greens+ fermented whole body NUTRITION with greens+ is a revolution in achieving complete, whole body nourishment with the power of advanced food fermentation and the alkalizing and energizing benefits of phytonutrient rich greens+ O! fermented whole body NUTRITION with greens+ is the first superfood that harnesses the power of supercharged whole food ingredients and fermentation to optimize key body systems nourishing and balancing your whole body! AVAIL ABLE IN
NATURAL AÇAI MANGO
3
FLAVOURS
VANILLA CHAI
As a greens+ fan for over a decade, I wasn’t expecting a huge change when I started taking fermented whole body NUTRITION with greens+. Boy, was I wrong! Within weeks my digestive system became much more balanced (particularly when I travelled) and I started craving other fermented foods. This product completely changed my view of fermented foods and now I enjoy them daily. L I S A K I LG O U R ,
Holistic Nutritionist
NATURAL
BERRY BLISS SMOOTHIE
BERRY BLISS SMOOTHIE
with fermented whole body NUTRITION with greens+ Ingredients:
Middle layer / garnish (optional):
©© 1 cup water (or more depending on desired consistency)
©© handful of frozen cherries
©© 1 scoop GENUINE HEALTH fermented whole body NUTRITION with greens+ acai mango
©© banana slices
©© 1 cup frozen cherries
©© 1 cup frozen blueberries ©© 1/2 avocado (frozen) ©© 1 banana (frozen) ©© 4 medjool dates
©© 2 tbsp ground flax seeds
©© 2 tbsp ground chia seeds ©© 1 tbsp hemp seeds ©© 1 tbsp cinnamon
©© handful of frozen blueberries ©© sprinkle of hemp seeds
Directions: 1.
Add all ingredients into blender and blend well.
2. Optional – put a layer in the middle of your smoothie and/or top with a garnish of cherries, blueberries, banana slices, and hemp seeds. Makes 1 serving.
FREQUENTLY ASKED QUESTIONS
Q: I EAT A BALANCED, WELL-ROUNDED DIET. WHY SHOULD I TAKE FERMENTED SUPPLEMENTS? A: It’s hard to get everything you need from food alone. Supplements are designed to give your body precise, targeted nourishment. When this approach is married with heavily researched benefits of fermentation: nutritional potency, digestibility and ease of absorption – high performance supplements are the result! Fermented supplements nourish the body without stressing the digestive system AND strengthen the gut – improving digestion and a cultivating a healthy gut ecology of beneficial bacteria – so your body continues to be better nourished!
Q: I TYPICALLY HAVE A HARD TIME DIGESTING PLANTBASED PROTEIN POWDERS. WILL THE SAME BE TRUE OF
fermented vegan proteins+? A: NO! The natural fermentation process of fermented vegan proteins+ helps to remove many of the anti-nutrients that make many plant-based proteins difficult to digest and absorb. Eating fermented foods, including fermented vegan proteins+, has also been shown to improve gut health, helping to reduce symptoms of intestinal discomfort that many of us experience today.
Q: ARE YOUR PRODUCTS CONSIDERED RAW? A: At Genuine Health we pride ourselves on being, well, genuine. While some protein products on the market claim “raw”, what you may actually be getting is a raw deal. The ingredients that go into protein powders need to be milled, processed and sanitized in a way that makes them both safe and effective for consumption, which requires the use of heat. While no heat is added to the finished product, it is a bit misleading to label the product as truly “raw”. At Genuine Health we do not use heat as part of our finished product, but as some of our ingredients have been heated in their processing we do not label our product as “raw”, ensuring that you are 100% aware of what you are getting.
Q: WHAT ABOUT LACTOSE? A: As far as lactose goes – fermentation renders it more tolerable to people with sensitivities: research has consistently shown that people with lactose intolerance can better tolerate yogurt compared to unfermented milk. This goes for the lactose in fermented GREEK YOGURT proteins+ that is also naturally rich in calcium and provides a comprehensive amino acid profile and 25 grams of protein per serving. Despite this improved digestibility, fermented GREEK YOGURT proteins+ should not be consumed by those allergic to milk. It goes without saying that fermented vegan proteins+ and fermented whole body NUTRITION with greens+ are lactose-free.
O U R CO M M ITM EN T TO YO U Taking the time to get it right, with well-thought-out formulas. Treating the root causes of health issues and nourishing the body completely.
RESEARCH-PROVEN INGREDIENTS AND DOSAGES:
Each ingredient in every Genuine Health product is supported by scientific evidence. Why? So that we ensure you feel the difference.
RIGOROUS INGREDIENT SOURCING:
We look far and wide to ensure we are choosing the best ingredients available. This means supporting local, organic or wild-crafted, and sustainable ingredients wherever possible.
INGREDIENT TESTING:
All ingredients undergo vigorous testing so we know firsthand that we are getting the best nature has to offer.
FINISHED PRODUCT TESTING:
Each and every finished formula is tested for quality, potency and freshness to give you our best every time. So you can Love How You Feel!
*
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with healthy pH with 100% healthy pH This paper contains FSC certified post-consumer fiber. It is EcoLogo and Processed Chlorine Free accredited and is manufactured using renewable BIOGAS energy IfIf you do ONE thing to tofeel feelbetter better youBlyderveen, do just just ONE thing –– (CNP). All recipes were created by Louise Van Certified Nutritional Practitioner take take ONE ONE scoop! scoop!
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FERMENTATION JUST ONE SCOOP – EXPERTS PROVEN TO PROVIDE: • The biggest concentration of fruits and veggies • More energy for your day • A balanced total body system with healthy pH If you do just ONE thing to feel better – take ONE scoop! Look for greens+ at genuinehealth.com or in a store near you.
PROUDLY CANADIAN